ted被观看最多的演讲之一：伟大领袖如何激励行动(附演讲稿)

第一篇：ted被观看最多的演讲之一：伟大领袖如何激励行动(附演讲稿)

TED被观看最多的演讲之一：伟大领袖如何激励行动

（附演讲稿）

__________________________________________本期推荐

TED演讲人：Simon Sinek 导读

这是非常经典的一场演讲，尽管场地很普通，Simon也没有使用PPT，而是从一张纸上开始他的18分钟演讲。但观点振奋人心，成为TED史上点击率最高的几个视频之一。视频播放

片长：18分35秒 大小：未知How do you explain when things don't go as we assume? Or better, how do you explainwhen others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they're more innovative than all their competition.And yet, they're just a computer company.They're just like everyone else.They have the same access to the same talent, the same agencies, the same consultants, the same media.Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn't the only man who suffered in a pre-civil rights America, and he certainly wasn't the only great orator of the day.Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded...and they didn't achieve powered man flight, and the Wright brothers beat them to it.There's something else at play here.About three and a half years ago I made a discovery.And this discovery profoundly changedmy view on how I thought the world worked, and it even profoundly changed the way in which I operate in it.As it turns out, there's a pattern.As it turns out, all the great and inspiring leaders and organizations in the world--whether it's Apple or Martin Luther King or the Wright brothers--they all think, act and communicate the exact same way.And it's the complete opposite to everyone else.All I did was codify it, and it's probably the world'ssimplest idea.I call it the golden circle.Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren't.Let me define the terms really quickly.Every single person, every single organization on the planet knows what they do, 100 percent.Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.But very, very few people or organizations know why they do what they do.And by 'why' I don't mean 'to make a profit.' That's a result.It's always a result.By 'why,' I mean: What's your purpose? What's your cause? What's your belief?Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in.It's obvious.We go from the clearest thing to the fuzziest thing.But the inspired leaders and the inspired organizations--regardless of their size, regardless of their industry--all think, act and communicate from the inside out.Let me give you an example.I use Apple because they're easy to understand and everybody gets it.If Apple were like everyone else, a marketing message from them might sound like this: 'We make great computers.They're beautifully designed, simple to use and user friendly.Want to buy one?' 'Meh.' And that's how most of us communicate.That's how most marketing is done, that's how most sales is done and that's how most of us communicate interpersonally.We say what we do, we say how we're different or how we're better and we expect some sort of a behavior, a purchase, a vote, something like that.Here's our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients who do business with us.Here's our new car: It gets great gas mileage, it has leather seats, buy our car.But it's uninspiring.Here's how Apple actually communicates.'Everything we do, we believe in challenging the status quo.We believe in thinking differently.The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.We just happen to make great computers.Want to buy one?' Totally different right? You're ready to buy a computer from me.All I did was reverse the order of the information.What it proves to us is that people don't buy what you do;people buy why you do it.People don't buy what you do;they buy why you do it.This explains why every single person in this room is perfectly comfortable buying a computer from Apple.But we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple.But, as I said before, Apple's just a computer company.There's nothing that distinguishes them structurally from any of their competitors.Their competitors are all equally qualified to make all of these products.In fact, they tried.A few years ago, Gateway came out with flat screen TVs.They're eminently qualified to make flat screen TVs.They've been making flat screen monitors for years.Nobody bought one.Dell came out with MP3 players and PDAs, and they make great quality products, and they can make perfectly well-designed products--and nobody bought one.In fact, talking about it now, we can't even imagine buying an MP3 player from Dell.Why would you buy an MP3 player from a computer company? But we do it every day.People don't buy what you do;they buy why you do it.The goal is not to do business with everybody who needs what you have.The goal is to do business with people who believe what you believe.Here's the best part:None of what I'm telling you is my opinion.It's all grounded in the tenets of biology.Not psychology, biology.If you look at a cross-section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the golden circle.Our newest brain, our Homo sapien brain, our neocortex, corresponds with the 'what' level.The neocortex is responsible for all of ourrational and analytical thought and language.The middle two sections make up our limbic brains, and our limbic brains are responsible for all of our feelings, like trust and loyalty.It's also responsible for all human behavior, all decision-making, and it has no capacity for language.In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures.It just doesn't drive behavior.When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do.This is where gut decisions come from.You know, sometimes you can give somebody all the facts and figures, and they say, 'I know what all the facts and details say, but it just doesn't feel right.' Why would we use that verb, it doesn't 'feel' right? Because the part of the brain that controls decision-making doesn't control language.And the best we can muster up is, 'I don't know.It just doesn't feel right.'Or sometimes you say you're leading with your heart, or you're leading with your soul.Well, I hate to break it to you, those aren't other body parts controlling your behavior.It's all happening here in your limbic brain, the part of the brain that controls decision-making and not language.But if you don't know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do.Again, the goal is not just to sell to people who need what you have;the goal is to sell to people who believe what you believe.The goal is not just to hire people who need a job;it's to hire people who believe what you believe.I always say that, you know, if you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they'll work for you with blood and sweat and tears.And nowhere else is there a better example of this than with the Wright brothers.Most people don't know about Samuel Pierpont Langley.And back in the early 20th century, the pursuit of powered man flight was like the dot com of the day.Everybody was trying it.And Samuel Pierpont Langley had, what we assume, to be the recipe for success.I mean, even now, you ask people, 'Why did your product or why did your company fail?'and people always give you the same permutation of the same three things: under-capitalized, the wrong people, bad market conditions.It's always the same three things, so let's explore that.Samuel Pierpont Langley was given 50,000 dollars by the War Department to figure out this flying machine.Money was no problem.He held a seat at Harvard and worked at the Smithsonian and was extremely well-connected;he knew all the big minds of the day.He hired the best minds money could find and the market conditions were fantastic.The New York Times followed him around everywhere, and everyone was rooting for Langley.Then how come we've never heard of Samuel Pierpont Langley?A few hundred miles away in Dayton Ohio, Orville and Wilbur Wright, they had none of what we consider to be the recipe for success.They had no money;they paid for their dream with the proceeds from their bicycle shop;not a single person on the Wright brothers' team had a college education, not even Orville or Wilbur;and The New York Times followed them around nowhere.The difference was, Orville and Wilbur were driven by a cause, by a purpose, by a belief.They believed that if they could figure out this flying machine, it'll change the course of the world.Samuel Pierpont Langley was different.He wanted to be rich, and he wanted to be famous.He was in pursuit of the result.He was in pursuit of the riches.And lo and behold, look what happened.The people who believed in the Wright brothers' dream worked with them with blood and sweat and tears.The others just worked for the paycheck.And they tell stories of how every time the Wright brothers went out, they would have to take five sets of parts, because that's how many times they would crashbefore they came in for supper.And, eventually, on December 17th, 1903, the Wright brothers took flight, and no one was there to even experience it.We found out about it a few days later.And further proof that Langley was motivated by the wrong thing: The day the Wright brothers took flight, he quit.He could have said, 'That's an amazing discovery, guys, and I will improve upon your technology,' but he didn't.He wasn't first, he didn't get rich, he didn't get famous so he quit.People don't buy what you do;they buy why you do it.And if you talk about what you believe, you will attract those who believe what you believe.But why is it important to attract those who believe what you believe? Something called the law of diffusion of innovation, and if you don't know the law, you definitely know the terminology.The first two and a half percent of our population are our innovators.The next 13 and a half percent of our populationare our early adopters.The next 34 percent are your early majority, your late majority and your laggards.The only reason these people buy touch tone phones is because you can't buy rotary phones anymore.(Laughter)We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips.And I love asking businesses, 'What's your conversion on new business?' And they love to tell you, 'Oh, it's about 10 percent,' proudly.Well, you can trip over 10 percent of the customers.We all have about 10 percent who just 'get it.' That's how we describe them, right? That's like that gut feeling, 'Oh, they just get it.' The problem is: How do you find the ones that get it before you're doing business with them versus the ones who don't get it? So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, 'Crossing the Chasm'--because, you see, the early majority will not try something until someone else has tried it first.And these guys, the innovators and the early adopters, they're comfortable making those gut decisions.They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available.These are the people who stood in line for six hours to buy an iPhone when they first came out, when you could have just walked into the store the next week and bought one off the shelf.These are the people who spent 40,000 dollars on flat screen TVs when they first came out, even though the technology was substandard.And, by the way, they didn't do itbecause the technology was so great;they did it for themselves.It's because they wanted to be first.People don't buy what you do;they buy why you do it and what you do simplyproves what you believe.In fact, people will do the things that prove what they believe.The reason that person bought the iPhone in the first six hours, stood in line for six hours, was because of what they believed about the world, and how they wanted everybody to see them: They were first.People don't buy what you do;they buy why you do it.So let me give you a famous example, a famous failure and a famous success of the law of diffusion of innovation.First, the famous failure.It's a commercial example.As we said before, a second ago, the recipe for success is money and the right people and the right market conditions, right? You should have success then.Look at TiVo.From the time TiVo came out about eight or nine years ago to this current day, they are the single highest-quality product on the market, hands down, there is no dispute.They were extremely well-funded.Market conditions were fantastic.I mean, we use TiVo as verb.I TiVo stuff on my piece of junk Time Warner DVR all the time.But TiVo's a commercial failure.They've never made money.And when they went IPO, their stock was at about 30 or 40 dollars and then plummeted, and it's never traded above 10.In fact, I don't think it's even traded above six, except for a couple of little spikes.Because you see, when TiVo launched their product they told us all what they had.They said, 'We have a product that pauses live TV, skips commercials, rewinds live TV and memorizes your viewing habits without you even asking.' And the cynical majority said, 'We don't believe you.We don't need it.We don't like it.You're scaring us.' What if they had said, 'If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you.It pauses live TV, skips commercials, memorizes your viewing habits, etc., etc.' People don't buy what you do;they buy why you do it, and what you do simply serves as the proof of what you believe.Now let me give you a successful example of the law of diffusion of innovation.In the summer of 1963, 250,000 people showed up on the mall in Washington to hear Dr.King speak.They sent out no invitations, and there was no website to check the date.How do you do that? Well, Dr.King wasn't the only man in America who was a great orator.He wasn't the only man in America who suffered in a pre-civil rights America.In fact, some of his ideas were bad.But he had a gift.He didn't go around telling people what needed to change in America.He went around and told people what he believed.'I believe, I believe, I believe,' he told people.And people who believed what he believed took his cause, and they made it their own, and they told people.And some of those people created structures to get the word out to even more people.And lo and behold, 250,000 people showed up on the right day at the right time to hear him speak.How many of them showed up for him? Zero.They showed up for themselves.It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August.It's what they believed, and it wasn't about black versus white: 25 percent of the audience was white.Dr.King believed that there are two types of laws in this world: those that are made by a higher authority and those that are made by man.And not until all the laws that are made by man are consistent with the laws that are made by the higher authority will we live in a just world.It just so happened that the Civil Rights Movement was the perfect thing to help him bring his cause to life.We followed, not for him, but for ourselves.And, by the way, he gave the 'I have a dream' speech, not the 'I have a plan' speech.(Laughter)Listen to politicians now, with their comprehensive 12-point plans.They're not inspiring anybody.Because there are leaders and there are those who lead.Leaders hold a position of power or authority, but those who lead inspire us.Whether they're individuals or organizations, we follow those who lead, not because we have to, but because we want to.We follow those who lead, not for them, but for ourselves.And it's those who start with 'why' that have the ability to inspire those around them or find others who inspire them.Thank you very much.再不关注，我们就老了 请别忘记分享到朋友圈?

第二篇：TED演讲素材之------1,为什么我停止观看A片？(英文演讲稿)

TED演讲素材之------1，为什么我停止观看A片？(英文演讲稿)讲师：Ran Gavrieli 编辑制作：wikiejoo@163.com 仅供学习参考

I stopped watching porn for two reasons basically.The first one was that porn brought so much anger and violence into my private fantasies.These were anger and violence that were not there originally to begin with, and I did not want it for me anymore.This was not me , and I decided to just put an end to it.Easier said than done--I got it later about.The second reason was that I came to realize that only by watching porn I take part in creating a demand for filmed prostitution.Because that’s what porn really is: filmed prostitution.Porn stands for prostitute;graphic stands for documentation.And prostitution was nobody’s childhood dream;it is always a result of trouble and distress.Now, I became aware of that gradually, when I was volunteering with men and women in prostitution, some of them victims of human traffic, serving aid in brothels, under the bridge and street corners.You don’t really need to do all that in order to understand how this mechanism of porn and prostitution works.Because porn is a genre it’s not about erotica or healthy sexual communication.It is all about male domination of women, sub-ordinance of women.Not only the sexual practice, but as a way of being, as a genderhierarchy in this world.If we were to ask porn, how does it define something as sexual? What qualifies, what defines something as sexual? Porn would laugh in our face.What defines sexual? Whatever men find arousing----men find it arousing to choke a woman, to have a brutal sex without one touch, hug, kiss, tender caress.Well then it is sexual.It arouses men to see a woman or child cry, it is sexual.It arouses men to rape a woman;well, then it is sexual.In every mainstream porn gallery on the web, we can find the rape category side by side with the humiliation category, abuse category, crime category and so on.This is all as if this regular porn is not already filled with these motives.Even in its mildest version, the mildest version of porn, what porn is showing us like, 80%, maybe 90% of the time is actually sex with no hands involved.This is not how we authentically desire.Sorry, I’ll repeat that, i see your look.Sex with no hands involved.Okay? If you and I are not going to give up watching porn, the next thing you do watch you just notice that porn cameras have no interest in capturing any normal sexual activities such as petting, caressing, making out, touching, hugging, kissing.No.What porn cameras are into is the penetration.So normally the composition will be a man and a woman, hopefully just one, okay.So, one man and one woman.His penis is inside her.Don’t be picky.It doesn’t matter where inside.Somewhere inside.His penis is somewhere inside her, okay? And in order not to block the camera for doing this extreme close up on the penetration, he’s standing with his hands behind his back most of the time.And the woman is in this--uncomfortable position and she need to handle the penis inside her without damaging the hair or makeup or look down on her because that’s money invested and time invested in her.Without disturbing his aggressive movement and mainly without blocking the cameras, so the result is that we got two people having sex different shapes and acrobatics or something.But they’re having sex when the only body parts that actually touch each other are the penis and the part being penetrated.No hands involved.Now I talked, I don’t know, 250-300 times a year, soldiers, students, pupils.No one had ever come up to me and say, “Ran, you know that part with sex with no hands thing that was my authentic desire, like when I was 11 or 12, I never wanted to kiss or touch anybody.I was not curious about that.It was all the penetration to begin with.” No one had ever said that-before porn.After porn.In my private fantasies before watching porn, there was always a very strong narrative and the narrative was of sensuality and mutuality which means that I had always imagined what I would say to her? What would she possibly answer? What options do I have to respond? In real life it never works like I planned, but it was super important in my mind in term of arousal, the build-up, the location, the setting, where will it? What are the circumstances of me and her being alone? How will this bodily flaming between us will emerge step by step? It was super important, before porn.After making a habit out of porn, it conquers your mind and it invades your brain.And I lost my ability to imagine.Which means I found myself and I won’t be too explicit, but trying to masturbate, just closing my eyes , trying to fantasize desperately about something human and not making it because my head was bombarded with all of those images of women being violated and subordinated and forced into pretending they enjoyed diabolic sperm rituals, okay? So, this is pretty much the result.And we are all vulnerable to pornography.It’s not just young people and we should be very careful, I think, with not only what we put into our bodies in terms of food and nutrition, but with the nutrition of our mind.Because everything we watch invades us.I’ll give you a short example from non-sexual areas.I came the other night, I came back home and my beloved one was watching some cultural junk.She was watching a karaoke show audition, the one with chairs spinning.We don’t have a TV set back home, but only because it allows us to falsely present ourselves as deep and profound people.I’ve never heard of that.Master Tommy who? Angeline? We watch every cultural junk possible, okay? Not me, not her, we don’t contemplate about existence.We download stuff.And we download all cultural junk.So I am watching this 20 minutes karaoke show.It was so boring and tedious.Two minutes talking, for minutes blabbering.I lost patience after 20 minutes and I went off to take a shower and the most interesting part was in the shower.Because what I found out there was myself in my most pathetic state ever.I’m going to share it with you.I want to feel that you accept and love me, so l have to share my most pathetic moment and you have to accept it now.I don’t know until I got over myself if it took me five, seven, ten minutes to realize that I am standing under the water in the shower pondering severely what would’ve been my song for the audition? Deep and profound, mind you.I won’t be doing this Rihanna or Lady Gaga’s.I will be doing Mercedes Sosa’s Como UnPajaroLibre.I’ll be doing a cover for Bon Dylan’s Blind Willie McTell.Ain’t that deep and profound? I had to realize that I’m an idiot because I have no talent for music.More than that, I never wanted to be neither a musician nor a singer or songwriter.This was never a part of my inner world of wishes, okay? But I’m a human being.What can I do? I was watching that for 20 minutes.It entered my brain for a while.So if we take this example and we just try to estimate the impact of 20 minutes of watching no matter what, how it invades our mind and conquers our wanting’s and desires.Let’s just try to imagine or I can share it with you orally what is the impact of 20 minutes of watching porn once or twice a week, nothing unmoderated? It’s overtaking.Porn is in out household, whether we want it or not and I believe that it does agree with out well-being.Because we have internet in the western world over the place almost in every cellular phone now, we’ve got 90% of 12 years-old watching porn on a regular basis.It has both an addictive effect and a paralyzing effect.It’s addictive, because it develops somewhat of a dependency on porn.Paralyzing part is because, mainly for young boys and men, porn is teaching us that as a man you are solely valued in sex by having a large penis and an eternal erection.According to porn, being a valuable sexual partner does not relate with being sexual, passionate, attentive, generous, well-coordinated.None of the above.It is all about large penis and eternal sunshine, which we don’t possess so boys become paralyzed.If they don’t become paralyzed by watching porn, very often they turn into imitators of what they saw, which means they become aggressors.Aggressors, even when emotion is involved.There is so much sexual abuse going on nowadays within the confines of what we perceive from the outside as beautiful teenage love stories, or healthy adult relationships.Because we don’t really talk about sex, we just see it all over the place;we don’t really talk about it.So, what goes on in the confines of certain room, but these are all sexual mutations that happen.If we talk about women, it’s not only that, but young girls and women get the message not only from hardcore porn but from a porn influenced main stream culture.Have you seen any Miley Cyrus, Lady Gaga video clips or commercials?That’s porn with clothes on.So girls get this notion that if you want to be worthy of love, first and foremost you have to be worthy of sexual desire.And now, the definition of sexual desire almost equals: be like a porn star.I work in dozens and dozens of high schools and junior highs.In every single one of these schools I find girls that at a certain point agreed to be documented in an intimate situation because they wanted to please some guy that they had feelings for.This guy misappropriated their trust.Always the same story.So he sells it on WhatsApp application or on the web, on the internet.Normally nobody even addresses him in terms of moral.But it is always girls that suffer from shaming and mortification.They can change the school, they drop out normally.Change city, move to another city and still be haunted on social networks.They develop clinical depressions, severe eating disorders, as if we don’t have enough reasons in our culture to develop eating disorders.They become so isolated socially.So some of them like Amanda Todd, rest in peace, some of them actually commit suicide, becausethey find no more value in life or in themselves.So, porn is not only in our house.It is a capital case.It is not a minor phenomenon in our society.It is a question of life and death sometimes.It is mainly a question of life and death for the people who participate in porn, because porn id not an embodiment of freedom of speech, freedom of occupation, blah-blah.No, it’s an embodiment of sex-exploitation, working side-by-side with human traffic, raping, pimping, and solicitation.For every one porn star with a book contract of a production company, we’ve got hundreds of thousands of women and girls who do not survive out there.Literally, they just don’t make it.The sex industry just chews them up and spits them back into brothels, into hooking in the street, escorting, massage parlors, with happy or unhappy ending depends who you ask.I am not joking.This is the whole spectrum of prostitution.So, many of them do not even make it to the age of 50.I am talking about countries that the life expectancy is at 75, 76 years now.They don’t make it to the age of 50, four reasons mainly: Drugs, STD---Sexually Transmitted Diseases, being murdered by a john, a boyfriend and the fourth reason is suicide once again.Because if you are a prostitute, on camera or off camera, you are in the situation that can we refer to as social death.We have all sat on the dinner table with people who probably consumed prostitution that have been to a brothel once, twice at least.We never sit down to the table with a prostitute, not with a declared one.That’s social death.It is not glamorous.Not at all.When I sit in the privacy of my room and watch porn, even without paying, no need to pay, it’s free.I hope you know that, if you’re still consuming.Whatever I am watching is creating a demand.Wherever there is a demand, there will be a supply.There is a correlation.If I watch pornography of black, older women, somebody is going to go out and pimp black older women.Asian minors? Somebody is already trafficking Asian minors in order to film them.Israeli women, Palestinian women, WASP, all American college girls.It’s a strong in the last few years.It’s a very upcoming category.The scum of the Earth are already out there trying to solicit and prostitute these women on camera.I stopped watching porn for my personal well-being, my intimate communication, my private erotic life, reclaiming control and responsibility over my mind.But by doing that, I actually stopped contributing to this horrible sex industry.That’s a good thing to do, I believe.I would really like to propose that notion of physically and emotionally-safe sex.It does not mean going back to be conservative or unliberated sexually.I am all for sexual freedom.It just means that we need to put gender hierarchy aside, subordinance aside.And bring back in, let’s just say, laughter as a critical method for intimacy.Two souls, two humans, two souls alone in private, can they please have a laugh together? I don’t care whether they know each other for a decade or for an hour.If two souls alone in a room do not manage to have a laugh together, what good could possibly grow their sexual and non-sexual? That’s emotionally safe sex.I’ve got so many things I want to share with you but I feel like my time is almost up.So I just really want to ask for us to speak about these issues more, because I strongly feel that our history of silence never did us many good----silence only perpetuates more silence, while talking normally gives birth to more talking, more sharing, more identification, more awareness, more change.A small change, we have a small humble life.But a real change, a true one, emotionally safer.Thank you for listening……