乔布斯哈佛演讲稿 Commencement address by Steve Jobs

第一篇：乔布斯哈佛演讲稿 Commencement address by Steve Jobs

Commencement address by Steve Jobs 乔布斯哈佛演讲稿 Commencement address by Steve Jobs

You've got to find what you love,' Jobs says

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, this is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuitio turned out to be priceless later on.Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully Commencement address by Steve Jobs hand calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can't connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in somethingthe Macintoshthat I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure, and I even thought about running away from the valley.But something slowly began to dawn on me – I still loved what I did.The turn of events at Apple had not changed that one bit.I had been rejected, but I was still in love.And so I decided to start over.any named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.Pixar went on to create the worlds first computer animated feature Commencement address by Steve Jobs film, Toy Story, and is now the most successful animation studio in the world.In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance.And Laurene and I have a wonderful family together.I'm pretty sure none of this would have happened if I hadn't been fired from Apple.It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick.Don't lose faith.I'm convinced that the only thing that kept me going was that I loved what I did.You've got to find what you love.And that is as true for your work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.And the only way to do great work is to love what you do.If you haven't found it yet, keep looking.Don't settle.As with all matters of the heart, you'll know when you find it.And, like any great relationship, it just gets better and better as the years roll on.So keep looking until you find it.Don't settle.When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.Because almost everything – all external expectations, all pride, all fear of embarrassment or failurewhich is living with the results of other people's thinking.Don't let the noise of other's opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.Thank you all very much.

第二篇：乔布斯哈佛演讲稿(英中)

乔布斯哈佛演讲稿(英中)

President Bok, former President Rudenstine, incoming President Faust, members of the Harvard Corporation and the Board of Overseers, members of the faculty, parents, and especially, the graduates:

尊敬的Bok校长，Rudenstine前校长，即将上任的Faust校长，哈佛集团的各位成员，监管理事会的各位理事，各位老师，各位家长，各位同学：

Ive been waiting more than 30 years to say this: “Dad, I always told you Id come back and get my degree.” 有一句话我等了三十年，现在终于可以说了：“老爸，我总是跟你说，我会回来拿到我的学位的!”

I want to thank Harvard for this timely honor.Ill be changing my job next year...and it will be nice to finally have a college degree on my resume.我要感谢哈佛大学在这个时候给我这个荣誉。明年，我就要换工作了(注：指从微软公司退休)......我终于可以在简历上写我有一个大学学位，这真是不错埃

I applaud the graduates today for taking a much more direct route to your degrees.For my part, Im just happy that the Crimson has called me “Harvards most successful dropout.” I guethat makes me valedictorian of my own special cla...I did the best of everyone who failed.我为今天在座的各位同学感到高兴，你们拿到学位可比我简单多了。哈佛的校报称我是“哈佛大学历史上最成功的辍学生”。我想这大概使我有资格代表我这一类学生发言......在所有的失败者里，我做得最好。

But I also want to be recognized as the guy who got Steve Ballmer to drop out of busineschool.Im a bad influence.Thats why I was invited to speak at your graduation.If I had spoken at your orientation, fewer of you might be here today.但是，我还要提醒大家，我使得Steve Ballmer(注：微软总经理)也从哈佛商学院退学了。因此，我是个有着恶劣影响力的人。这就是为什么我被邀请来在你们的毕业典礼上演讲。如果我在你们入学欢迎仪式上演讲，那么能够坚持到今天在这里毕业的人也许会少得多吧。

Harvard was just a phenomenal experience for me.Academic life was fascinating.I used to sit in on lots of classes I hadnt even signed up for.And dorm life was terrific.I lived up at Radcliffe, in Currier House.There were always lots of people in my dorm room late at night discussing things, because everyone knew Ididnt worry about getting up in the morning.Thats how I came to be the leader of the anti-social group.We clung to each other as a way of validating our rejection of all those social people.对我来说，哈佛的求学经历是一段非凡的经历。校园生活很有趣，我常去旁听我没选修的课。哈佛的课外生活也很棒，我在Radcliffe过着逍遥自在的日子。每天我的寝室里总有很多人一直待到半夜，讨论着各种事情。因为每个人都知道我从不考虑第二天早起。这使得我变成了校园里那些不安分学生的头头，我们互相粘在一起，做出一种拒绝所有正常学生的姿态。

Radcliffe was a great place to live.There were more women up there, and most of the guys were science-math types.That combination offered me the best odds, if you know what I mean.This is where I learned the sad lesson that improving your odds doesnt guarantee success.Radcliffe是个过日子的好地方。那里的女生比男生多，而且大多数男生都是理工科的。这种状况为我创造了最好的机会，如果你们明白我的意思。可惜的是，我正是在这里学到了人生中悲伤的一课：机会大，并不等于你就会成功。

One of my biggest memories of Harvard came in January 1975, when I made a call from Currier House to a company in Albuquerque that had begun ma-ki-ng the worlds first personal computers.I offered to sell them software.我在哈佛最难忘的回忆之一，发生在1975年1月。那时，我从宿舍楼里给位于Albuquerque的一家公司打了一个电话，那家公司已经在着手制造世界上第一台个人电脑。我提出想向他们出售软件。

第三篇：乔布斯_哈佛演讲

苹果总裁乔布斯在斯坦福大学毕业典礼上的演讲

2005年6月12日

I am honored to be with you today for your commencement from one of the finest universities in the world.Truth be told, I never graduated from college.And this is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.今天，有荣幸来到各位从世界上最好的学校之一毕业的毕业典礼上。我从来没从大学毕业。说实话，这是我离大学毕业最近的一刻。今天，我只说三个故事，不谈大道理，三个故事就好。

The first story is about connecting the dots.第一个故事，是关于人生中的点点滴滴怎么串连在一起。

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out? 我在里德学院待了六个月就办休学了。到我退学前，一共休学了十八个月。那么，我为什么休学？

It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.This was the start in my life.这得从我出生前讲起。我的亲生母亲当时是个研究生，年轻未婚妈妈，她决定让别人收养我。她强烈觉得应该让有大学毕业的人收养我，所以我出生时，她就准备让我被一对律师夫妇收养。但是这对夫妻到了最后一刻反悔了，他们想收养女孩。所以在等待收养名单上的一对夫妻，我的养父母，在一天半夜里接到一通电话，问他们“有一名意外出生的男孩，你们要认养他吗？”而他们的回答是“当然要”。后来，我的生母发现，我现在的妈妈从来没有大学毕业，我现在的爸爸则连高中毕业也没有。她拒绝在认养文件上做最后签字。直到几个月后，我的养父母同意将来一定会让我上大学，她才软化态度。

And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked far more interesting.十七年后，我上大学了。但是当时我无知选了一所学费几乎跟史丹佛一样贵的大学，我那工人阶级的父母所有积蓄都花在我的学费上。六个月后，我看不出念这个书的价值何在。那时候，我不知道这辈子要干什么，也不知道念大学能对我有什么帮助，而且我为了念这个书，花光了我父母这辈子的所有积蓄，所以我决定休学，相信船到桥头自然直。当时这个决定看来相当可怕，可是现在看来，那是我这辈子做过最好的决定之一。当我休学之后，我再也不用上我没兴趣的必修课，把时间拿去听那些我有兴趣的课。

It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5￠ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example: 这一点也不浪漫。我没有宿舍，所以我睡在友人家里的地板上，靠着回收可乐空罐的五先令退费买吃的，每个星期天晚上得走七哩的路绕过大半个镇去印度教的 Hare Krishna神庙吃顿好料。我喜欢Hare Krishna神庙的好料。追寻我的好奇与直觉，我所驻足的大部分事物，后来看来都成了无价之宝。举例来说：

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.当时里德学院有着大概是全国最好的书法指导。在整个校园内的每一张海报上，每个抽屉的标签上，都是美丽的手写字。因为我休学了，可以不照正常选课程序来，所以我跑去学书法。我学了serif与san serif字体，学到在不同字母组合间变更字间距，学到活版印刷伟大的地方。书法的美好、历史感与艺术感是科学所无法捕捉的，我觉得那很迷人。

None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, it’s likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.我没预期过学的这些东西能在我生活中起些什么实际作用，不过十年后，当我在设计第一台麦金塔时，我想起了当时所学的东西，所以把这些东西都设计进了麦金塔里，这是第一台能印刷出漂亮东西的电脑。如果我没沉溺于那样一门课里，麦金塔可能就不会有多重字体跟变间距字体了。又因为Windows抄袭了麦金塔的使用方式，如果当年我没这样做，大概世界上所有的个人电脑都不会有这些东西，印不出现在我们看到的漂亮的字来了。当然，当我还在大学里时，不可能把这些点点滴滴预先串在一起，但是这在十年后回顾，就显得非常清楚。

Again, you can't connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something — your gut, destiny, life, karma, whatever.Because believing in the dots will connect down the road will give you the confidence to follow your heart even when they leave you off the well-worn path.And it has made all the difference in my life.我再说一次，你不能预先把点点滴滴串在一起；唯有未来回顾时，你才会明白那些点点滴滴是如何串在一起的。所以你得相信，你现在所体会的东西，将来多少会连接在一块。你得信任某个东西，直觉也好，命运也好，生命也好，或者业力。这种作法从来没让我失望，也让我的人生整个不同起来。

My second story is about love and loss.我的第二个故事，有关爱与失去。

I was lucky — I found what I loved to do early in life.Woz and I started Apple in my parents’ garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.我好运－年轻时就发现自己爱做什么事。我二十岁时，跟Steve Wozniak在我爸妈的车库里开始了苹果电脑的事业。我们拼命工作，苹果电脑在十年间从一间车库里的两个小夥子扩展成了一家员工超过四千人、市价二十亿美金的公司，在那之前一年推出了我们最棒的作品－麦金塔，而我才刚迈入人生的第三十个年头，然后被炒鱿鱼。要怎么让自己创办的公司炒自己鱿鱼？好吧，当苹果电脑成长后，我请了一个我以为他在经营公司上很有才干的家伙来，他在头几年也确实干得不错。可是我们对未来的愿景不同，最后只好分道扬镳，董事会站在他那边，炒了我鱿鱼，公开把我请了出去。曾经是我整个成年生活重心的东西不见了，令我不知所措。

I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs downthese things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.提醒自己快死了，是我在人生中下重大决定时，所用过最重要的工具。因为几乎每件事－所有外界期望、所有名誉、所有对困窘或失败的恐惧－在面对死亡时，都消失了，只有最重要的东西才会留下。提醒自己快死了，是我所知避免掉入自己有东西要失去了的陷阱里最好的方法。人生不带来，死不带去，没什么道理不顺心而为。

About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die.It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.一年前，我被诊断出癌症。我在早上七点半作断层扫描，在胰脏清楚出现一个肿瘤，我连胰脏是什么都不知道。医生告诉我，那几乎可以确定是一种不治之症，我大概活不到三到六个月了。医生建议我回家，好好跟亲人们聚一聚，这是医生对临终病人的标准建议。那代表你得试着在几个月内把你将来十年想跟小孩讲的话讲完。那代表你得把每件事情搞定，家人才会尽量轻松。那代表你得跟人说再见了。

I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and thankfully I'm fine now.我整天想着那个诊断结果，那天晚上做了一次切片，从喉咙伸入一个内视镜，从胃进肠子，插了根针进胰脏，取了一些肿瘤细胞出来。我打了镇静剂，不醒人事，但是我老婆在场。她后来跟我说，当医生们用显微镜看过那些细胞后，他们都哭了，因为那是非常少见的一种胰脏癌，可以用手术治好。所以我接受了手术，康复了。

This was the closest I've been to facing death, and I hope it’s the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: 这是我最接近死亡的时候，我希望那会继续是未来几十年内最接近的一次。经历此事后，我可以比之前死亡只是抽象概念时要更肯定告诉你们下面这些：

No one wants to die.Even people who want to go to heaven don't want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life's change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.没有人想死。即使那些想上天堂的人，也想活着上天堂。但是死亡是我们共有的目的地，没有人逃得过。这是注定的，因为死亡简直就是生命中最棒的发明，是生命变化的媒介，送走老人们，给新生代留下空间。现在你们是新生代，但是不久的将来，你们也会逐渐变老，被送出人生的舞台。抱歉讲得这么戏剧化，但是这是真的。

Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma — which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.你们的时间有限，所以不要浪费时间活在别人的生活里。不要被信条所惑－盲从信条就是活在别人思考结果里。不要让别人的意见淹没了你内在的心声。最重要的，拥有跟随内心与直觉的勇气，你的内心与直觉多少已经知道你真正想要成为什么样的人。任何其他事物都是次要的。

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.在我年轻时，有本神奇的杂志叫做 Whole Earth Catalog，当年我们很迷这本杂志。那是一位住在离这不远的Menlo Park的Stewart Brand发行的，他把杂志办得很有诗意。那是1960年代末期，个人电脑跟桌上出版还没发明，所有内容都是打字机、剪刀跟拍立得相机做出来的。杂志内容有点像印在纸上的Google，在Google出现之前35年就有了：理想化，充满新奇工具与神奇的注记。

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stewart跟他的出版团队出了好几期Whole Earth Catalog，然后出了停刊号。当时是1970年代中期，我正是你们现在这个年龄的时候。在停刊号的封底，有张早晨乡间小路的照片，那种你去爬山时会经过的乡间小路。在照片下有行小字：求知若饥，虚心若愚。那是他们亲笔写下的告别讯息，我总是以此自许。当你们毕业，展开新生活，我也以此期许你们。

Stay Hungry.Stay Foolish.求知若饥，虚心若愚。

Thank you all very much.非常感谢大家。

第四篇：哈佛经典案例-Apple：回春妙手乔布斯

Apple：回春妙手乔布斯

史蒂夫·乔布斯（Steve Jobs）堪称是一位传奇式人物。1976年刚21岁的他看准了沃兹尼阿克发明的个人机会改变整个世界，鼓励他将其变成产品。他们两人变卖掉值钱的东西凑齐1300美元，于1976年创建苹果（Apple）计算机公司，并接连推出Apple Ⅰ、Apple Ⅱ个人机，后者大获成功。1977年推出后，三年内销售额超过1亿美元，不仅使个人机站稳了脚跟、掀起了数字化浪潮，而且也使苹果股票于1980年公开上市，苹果的股票当天便从22美元升到29美元，公司市值达12亿美元，乔布斯个人财富达4亿美元，成为白手起家的年轻亿万富翁。

乔布斯并不满足，立志要开发更容易使用的电脑，把当时施乐公司的新技术都用上去。1984年这样的电脑面世了，它便是世界上第一种多媒体电脑Macintosh（麦金托什）。使用它的用户不必逐个打字，只需通过图标、窗口、菜单、鼠标就可以进行操作，这是电脑发展史上革命性突破。

电脑界有一条法则：电脑易用性能是研究开发费用的平方根。如果Macintosh比AppleⅡ好10倍，其开发费用将是它的100倍。实际上，AppleⅡ开发花了50万美元，而Macintosh花了8000万美元，大大超出了预算。加上Macintosh过于超前，配套软件跟不上，市场并不理想，使公司赤字达到无法忍受的地步。乔布斯的固执态度也引起人们不满。1985年他被解除了总裁职务，最后离开了苹果公司。

1955年生于硅谷的乔布斯，父母是典型的蓝领工人，并没有优越的环境。1972年他到位于波特兰大的里德学院上大学，在那里开始探索印度佛教，从学生宗教领袖那里学会了如何做推销。1974他到印度朝圣，漫游后反而有了新的认识，认为爱迪生对世界的贡献比佛教大师要大得多。于是他回到硅谷参加了沃兹尼阿克创立的自制电脑俱乐部，才有了个人机的面世。

从苹果公司被挤出后他感到失落，但不久就振作起来。他虽然不是技术人员，但却是独具慧眼善于开拓新产品的奇才。1985年9月他卖掉所有苹果股票重新创业，但仍保留有一股以便获得财务报告，并用以寄托他对苹果的深情。

乔布斯新建了Next公司，准备开发新一代电脑，同时买下影视动画公司Pixar。Next电脑虽然用了许多新技术，但并没有赢得市场，却是他对Pixar倾注的10年心血，结出了大硕果。

1995年Pixar和迪斯尼合作的动画片《玩具总动员》在全球上映取得轰动效果，票房收入达4亿美元。这是第一部全部用电脑制作的动画片，片长不过83分钟，却

累计花费了80万机时的劳力。Pixar也因动画片的成功得以公开上市，乔布斯拥有的股票价值超过了5亿美元。苹果为了要使用Next的新技术，于1996年底用4亿美元收购了Next。

包括多媒体在内的许多新技术都是苹果率先采用的，但经营不得法，并没有获得应有市场。反而因成本太高造成亏损。1997年7月因连续5个季度亏损，最高执行官阿默利欧只好辞职，当时苹果已接近破产边缘，人们又想起了乔布斯，于是在紧急关头他又被聘任为临时总裁兼最高执行长官。

乔布斯回到苹果后，首先要做的事便是缩短战线，把正在开发的15种产品缩减到4种，而且裁掉一部分人员，节省了营运费用。

其次，发扬苹果的特色。苹果素以消费市场作为目标，所以他要使苹果成为电脑界的索尼。上任伊始便着手开发iMac，Mac是麦金托什的简称，i表示适于联接在因特网上使用，它非常适合家庭的使用。

第三，便是开拓销售渠道，让CompUSA成为苹果在美国全国的专卖商，使Mac机销量大增。

第四，调整结盟力量。同宿敌微软和解，取得微软对它的1.5亿美元投资，并继续为苹果机器开发软件。同时收回了对兼容厂家的技术使用许可，使它们不能再靠苹果的技术赚钱。

1998年上半年iMac面世取得成功，苹果扭亏为盈。现在人们谈论的是恢复青春活力后的苹果将会怎样推动电脑事业的发展，而不是苹果行将破产。使苹果起死回生的正是刚43岁的乔布斯。

人们认为乔布斯具有技术、管理和文化的三张面孔。在技术方面，他是使电脑成为消费产品的倡导者；在管理方面，他是善于随机应变的企业家；在文化方面，他是电脑文化的革命家。

1985年他被里根总统授予国家科技勋章，1987年获杰弗逊杰出公共服务奖。盖茨对他的评论是：“我不过是乔布斯第二，在我之前，苹果电脑的飞速发展给人以太深的印象。”葛鲁夫一直赞赏乔布斯，他说：“史蒂夫将永远是史蒂夫（指始终充满活力），惟一可能的变化，是他将会不断失去更多的头发。”

第五篇：乔布斯演讲稿

'You've got to find what you love',Jobs says

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.这是苹果公司和Pixar动画工作室的CEO Steve Jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。

Thank you.I'm honored to be with you today for your commencement from one of the finest universities in the world.Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.谢谢大家。很荣幸能和你们，来自世界最好大学之一的毕业生们，一块儿参加毕业典礼。老实说，我大学没有毕业，今天恐怕是我一生中离大学毕业最近的一次了。

Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.今天我想告诉大家来自我生活的三个故事。没什么大不了的，只是三个故事而已。第一个故事，如何串连生命中的点滴

I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that theyreallywanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, “We've got an unexpected baby boy.Do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would go to college.我在里得大学读了六个月就退学了，但是在十八个月之后--我真正退学之前，我还常去学校。为何我要选择退学呢？这还得从我出生之前说起。我的生母是一个年轻、未婚的大学毕业生，她决定让别人收养我。她有一个很强烈的信仰，认为我应该被一个大学毕业生家庭收养。于是，一对律师夫妇说好了要领养我，然而最后一秒钟，他们改变了主意，决定要个女孩儿。然后我的排在收养人名单中的养父母在一个深夜接到电话，“很意外，我们多了一个男婴，你们要吗？”“当然要！”但是我的生母后来又发现我的养母没有大学毕业，养父连高中都没有毕业。她拒绝在领养书上签字。几个月后，我的养父母保证会让我上大学，她妥协了。

This was the start in my life.And seventeen years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back, it was one of the best decisions I ever made.The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.这是我生命的开端。十七年后，我上大学了，但是我很无知地选了一所差不多和斯坦福一样贵的学校，几乎花掉我那蓝领阶层养父母一生的积蓄。六个月后，我觉得不值得。我看不出自己以后要做什么，也不晓得大学会怎样帮我指点迷津，而我却在花销父母一生的积蓄。所以我决定退学，并且相信没有做错。一开始非常吓人，但回忆起来，这却是我一生中作的最好的决定之一。从我退学的那一刻起，我可以停止一切不感兴趣的必修课，开始旁听那些有意思得多的课。

It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms.I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example.事情并不那么美好。我没有宿舍可住，睡在朋友房间的地上。为了吃饭，我收集五分一个的旧可乐瓶，每个星期天晚上步行七英里到哈尔-克里什纳庙里改善一下一周的伙食。我喜欢这种生活方式。能够遵循自己的好奇和直觉前行后来被证明是多么的珍贵。让我来给你们举个例子吧。

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.当时的里得大学提供可能是全国最好的书法指导。校园中每一张海报，抽屉上的每一张标签，都是漂亮的手写体。由于我已退学，不用修那些必修课，我决定选一门书法课上上。在这门课上，我学会了“serif”和“sans-serif”两种字体、学会了怎样在不同的字母组合中改变字间距、学会了怎样写出好的字来。这是一种科学无法捕捉的微妙，楚楚动人、充满历史底蕴和艺术性，我觉得自己被完全吸引了。

None of this had even a hope of any practical application in my life.But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.当时我并不指望书法在以后的生活中能有什么实用价值。但是，十年之后，我们在设计第一台 Macintosh 计算机时，它一下子浮现在我眼前。于是，我们把这些东西全都设计进了计算机中。这是第一台有这么漂亮的文字版式的计算机。要不是我当初在大学里偶然选了这么一门课，Macintosh 计算机绝不会有那么多种印刷字体或间距安排合理的字号。要不是 Windows 照搬了 Macintosh，个人电脑可能不会有这些字体和字号。

If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.要不是退了学，我决不会碰巧选了这门书法课，个人电脑也可能不会有现在这些漂亮的版式了。

Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later.Again, you can't connect the dots looking forward.You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.You have to trust in something--your gut, destiny, life, karma,whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.当然，我在大学里不可能从这一点上看到它与将来的关系。十年之后再回头看，两者之间关系就非常、非常清楚了。你们同样不可能从现在这个点上看到将来；只有回头看时，才会发现它们之间的关系。所以你必须相信，那些点点滴滴，会在你未来的生命里，以某种方式串联起来。你必须相信一些东西--你的勇气、宿命、生活、因缘，随便什么--因为相信这些点滴能够一路连接会给你带来循从本觉的自信，它使你走离平凡，变得与众不同。

My second story is about love and loss.I was lucky.I found what I loved to do early in life.Woz and I started Apple in my parents' garage when I was twenty.We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned thirty, and then I got fired.How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well.But then our visions of the future began to diverge, and eventually we had a falling out.When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure and I even thought about running away from the Valley.But something slowly began to dawn on me.I still loved what I did.The turn of events at Apple had not changed that one bit.I'd been rejected but I was still in love.And so I decided to start over.第二个故事是关于爱与失的。我很幸运。很早就发现自己喜欢做的事情。我二十岁的时候就和沃茨在父母的车库里开创了苹果公司。我们工作得很努力，十年后，苹果公司成长为拥有四千名员工，价值二十亿的大公司。我们只是推出了最好的创意，Macintosh操作系统，在这之前的一年，也就是我刚过三十岁，我被解雇了。你怎么可能被一个亲手创立的公司解雇？事情是这样的，在公司成长期间，雇佣了一个我们认为非常聪明，可以和我一起经营公司的人。一年后，我们对公司未来的看法产生分歧，董事会站在了他的一边。于是，在我三十岁的时候，我出局了，很公开地出局了。我整个成年生活的焦点没了，这很要命。一开始的几个月我真的不知道该干什么。我觉得我让公司的前一代创建者们失望了，我把传给我的权杖给弄丢了。我与戴维德-帕珂德和鲍勃-诺埃斯见面，试图为这彻头彻尾的失败道歉。我败得如此之惨以至于我想要逃离这儿。有个东西在慢慢地叫醒我。我还爱着我从事的行业。这次失败一点儿都没有改变这一点。我被逐了，但我仍爱着。我决定重新开始。

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods in my life.During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife.Pixar went on to create the world's first computer-animated feature film, “Toy Story,” and is now the most successful animation studio in the world.当时我没有看出来，但事实证明“被苹果开除”是发生在我身上最好的事。成功的重担被重新起步的轻松替代，对任何事情都不再特别看重。这让我感觉如此自由，进入一生中最有创造力的阶段。接下来的五年，我创立了一个叫NeXT的公司，接着又建立了Pixar，然后与后来成为我妻子的女人相爱。Pixar出品了世界第一个电脑动画电影：“玩具总动员”，现在它已经是世界最成功的动画制作工作室了。

In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.在一系列的成功运转后，苹果收购了NeXT，我又回到了苹果。我们在NeXT开发的技术在苹果的复兴中起了核心作用，另外劳琳和我组建了一个幸福的家庭。

I'm pretty sure none of this would have happened if I hadn't been fired from Apple.It was awful-tasting medicine but I guess the patient needed it.Sometimes life's going to hit you in the head with a brick.Don't lose faith.I'm convinced that the only thing that kept me going was that I loved what I did.You've got to find what you love, and that is as true for work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do.If you haven't found it yet, keep looking, and don't settle.As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on.So keep looking.Don't settle.我非常确信，如果我没有被苹果炒掉，这些就都不会发生。这个药的味道太糟了，但是我想病人需要它。有些时候，生活会给你迎头一棒。不要丧失信心。我确信唯一让我一路走下来的是我对自己所做事情的热爱。你必须去找你热爱的东西，对工作如此，对你的爱人也是这样的。工作会占据你生命中很大的一部分，你只有相信自己做的是伟大的工作，你才能怡然自得。如果你还没有找到，那么就继续找，不要停。全心全意地找，当你找到时，你会知道的。就像任何真诚的关系，随着时间的流逝，只会越来越紧密。所以继续找，不要停。My third story is about death.When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.我的第三个故事关于死亡。我十七岁的时候读到过一句话“如果你把每一天都当作最后一天过，有一天你会发现你是正确的”。这句话给我留下了深刻的印象。从那以后，过去的三十三年，每天早上我都会对着镜子问自己：“如果今天是我的最后一天，我会不会做我想做的事情呢？”当答案持续否定一些次数后，我知道我需要改变一些东西了。提醒自己就要死了是我遇见的最大的帮助，帮我作了生命中的大决定。因为几乎任何事——所有的荣耀、骄傲、对难堪和失败的恐惧——在死亡面前都会消隐，留下真正重要的东西。提醒自己就要死亡是我知道的最好的方法，用来避开担心失去某些东西的陷阱。你已经赤裸裸了，没有理由不听从于自己的心愿。

About a year ago, I was diagnosed with cancer.I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctors' code for “prepare to die.” It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months.It means to make sure that everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.大约一年前，我被诊断出患了癌症。我早上七点半作了扫描，清楚地显示在我的胰腺有一个肿瘤。我当时都不知道胰腺是什么东西。医生们告诉我这几乎是无法治愈的，还有三到六个月的时间。我的医生建议我回家，整理一切。在医生的辞典中，这就是“准备死亡”的意思。就是意味着把要对你小孩说十年的话在几个月内说完；意味着把所有东西搞定，尽量让你的家庭活得轻松一点；意味着你要说“永别”了。

I lived with that diagnosis all day.Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and, thankfully, I am fine now.我整日都想着那诊断书的事情。后来有天晚上我做了一个活切片检查，他们将一个内窥镜伸进我的喉咙，穿过胃，到达肠道，用一根针在我的胰腺肿瘤上取了几个细胞。我当时是被麻醉的，但是我的妻子告诉我，那些医生在显微镜下看到细胞的时候开始尖叫，因为发现这竟然是一种非常罕见的可用手术治愈的胰腺癌症。我做了手术，现在，我痊愈了。

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept.No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share.No one has ever escaped it.And that is as it should be, because death is very likely the single best invention of life.It's life's change agent;it clears out the old to make way for the new.right now, the new is you.But someday, not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it's quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma, which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice, heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.这是我最接近死亡的时候，我也希望是我未来几十年里最接近死亡的一次。这次死里逃生让我比以往只知道死亡是一个有用而纯粹书面概念的时候更确信地告诉你们，没有人愿意死，即使那些想上天堂的人们也不愿意通过死亡来达到他们的目的。但是死亡是每个人共同的终点，没有人能够逃脱。也应该如此，因为死亡很可能是生命最好的发明。它去陈让新。现在，你们就是“新”。但是有一天，不用太久，你们有会慢慢变老然后死去。抱歉，这很戏剧性，但却是真的。你们的时间是有限的，不要浪费在重复别人的生活上。不要被教条束缚，那意味着会和别人思考的结果一块儿生活。不要被其他人的喧嚣观点掩盖自己内心真正的声音。你的直觉和内心知道你想要变成什么样子。所有其他东西都是次要的。

When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation.It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.it was sort of like Google in paperback form thirty-five years before Google came along.It was idealistic, overflowing with neat tools and great notions.Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue.It was the mid-Seventies and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath were the words, “Stay hungry, stay foolish.” It was their farewell message as they signed off.“Stay hungry, stay foolish.” And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you.Stay hungry, stay foolish.我年轻的时候，有一份叫做“完整地球目录”的好杂志，是我们这一代人的圣经之一。它是一个叫斯纠华特-布兰得，住在离这不远的曼罗公园的家伙创立的。他用诗一般的触觉将这份杂志带到世界。那是六十年代后期，个人电脑出现之前，所以这份杂志全是用打字机、剪刀和偏光镜制作的。有点像软皮包装的google，不过却早了三十五年。它理想主义，全文充斥着灵巧的工具和伟大的想法。斯纠华特和他的小组出版了几期“完整地球目录”，在完成使命之前，他们出版了最后一期。那是七十年代中期，我和你们差不多大。最后一期的封底是一张清晨乡村小路的照片，如果你有冒险精神，可以自己找到这条路。下面有一句话，“保持饥饿，保持愚蠢”。这是他们的告别语，“保持饥饿，保持愚蠢”。我常以此勉励自己。现在，在你们即将踏上新旅程的时候，我也希望你们能这样。保持饥饿，保持愚蠢。

Thank you all, very much.