第一篇：商务英语常用语句大全
Do I have to make a reconfirmation?
我还要再确认吗？Is there any earlier one?
还有更早一点的吗？Could you tell me my reservation number, please?
请你告诉我我的预订号码好吗？Can I get a seat for today's 7:00 a.m.train?
我可以买到今天上午7点的火车座位吗？Could you change my flight date from London to Tokyo?
请你更改一下从伦敦到东京的班机日期好吗？Is there any discount for the USA Railpass?
火车通行证有折扣吗？May I reconfirm my flight?
我可以确认我的班机吗？Are they all non-reserved seats?
他们全部不预订的吗？Do I have to reserve a seat?
我一定要预订座位吗？May I see a timetable?
我可以看时刻表吗？How long will I have to wait?
我要等多久呢？Which would you prefer, a smoking seat or a non-smoking seat?你喜欢哪种，吸烟座还是禁烟座呢？Do you have any other flights?
还有其他的航班吗？When would you like to leave?
您希望什么时候出发？Can I reconfirm by phone?
我能电话确认吗？Where can I make a reservation?
我到哪里可以预订？Do I need a reservation for the dining car?
我需要预订餐车吗？How many more minutes will it take for the train to arrive?火车还要多少分钟就要到达呢？Is this a daily flight?
这是每日航班吗？Excuse me.May I get by?
对不起，我可以上车吗？How much does it cost to go there by ship?
坐船到那里要花多少钱？Can I cancel this ticket?
我可以取消这票吗？Check it to my final destination.把它托运到我的目的地。Please come to the airport by eight thirty at the latest.最迟要在8点30分到达机场。Take your baggage to the baggage section.把你的行李拿到行李房去。Please open your baggage.请把你行李打开。Please fill in this disembarkation card.请你填写这张入境卡。Let me see your passport, please.请让我看下您的护照。I have come to make sure that your stay in Beijing is a pleasant one.我特地为你们安排使你们在北京的逗留愉快。You're going out of your way for us, I believe.我相信这是对我们的特殊照顾了。
It's just the matter of the schedule, that is, if it is convenient of you right now.如果你们感到方便的话，我想现在讨论一下日程安排的问题。
I think we can draw up a tentative plan now.我认为现在可以先草拟一具临时方案。
If he wants to make any changes, minor alternations can be made then.如果他有什么意见，我们还可以对计划稍加修改。
Is there any way of ensuring we'll have enough time for our talks?
我们是否能保证有充足的时间来谈判？
So our evenings will be quite full then?
那么我们的活动在晚上也安排满了吗？
We'll leave some evenings free, that is, if it is all right with you.如果你们愿意，我们想留几晚供你们自由支配。
We'd have to compare notes on what we've discussed during the day.我们想用点时间来研究讨论一下白天谈判的情况。
That'll put us both in the picture.这样双方都能了解全面的情况。
Then we'd have some idea of what you'll be needing.那我们会心中有数，知道你们需要什么了。
I can't say for certain off-hand.我还不能马上说定。
Better have something we can get our hands on rather than just spend all our time talking.有些实际材料拿到手总比坐着闲聊强。
It'll be easier for us to get down to facts then.这样就容易进行实质性的谈判了。
But wouldn't you like to spend an extra day or two here?你们不愿意在北京多待一天吗？
I'm afraid that won't be possible, much as we'd like to.尽管我们很想这样做，但恐怕不行了。
We've got to report back to the head office.我们还要回去向总部汇报情况呢。
Thank you for you cooperation.感谢您的合作。
We've arranged our schedule without any trouble.我们已经很顺利地把活动日程安排好了。
Here is a copy of itinerary we have worked out for you and your friends.Would you please have a look at it?
这是我们为你和你的朋友拟定的活动日程安排。请过目一下，好吗？49 If you have any questions on the details，feel free to ask.如果对某些细节有意见的话，请提出来。
I can see you have put a lot of time into it.我相信你在制定这个计划上一定花了不少精力吧。
We really wish you'll have a pleasant stay here.我们真诚地希望你们在这里过得愉快。
I wonder if it is possible to arrange shopping for us.我想知道能不能为我们安排购物。
Welcome to our factory.欢迎光临敝厂。
I've been looking forward to visiting your factory.我一直都盼望着参观贵厂。
You'll know our products better after this visit.参观之后你会知道我们的产品更好。
Maybe we could start with the Designing Department.也许我们可以先参观一下设计部门。
Then we could look at the production line.然后我们再看看生产线。
These drawings on the wall are process sheets.墙上的图表是工艺流程表。
They describe how each process goes on to the next.表述着每道工艺间的衔接情况。
We are running on two shifts.我们实行的工作是两班倒。
Almost every process is computerized.几乎每一道工艺都是由电脑控制的。
The efficiency is greatly raised, and the intensity of labor is decreased.工作效率大大地提高了，而劳动强度却降低了。
All products have to go through five checks in the whole process.所有产品在整个生产过程中得通过五道质检关。
We believe that the quality is the soul of an enterprise.我们认为质量是一个企业的灵魂。
Therefore, we always put quality as the first consideration.因而，我们总是把质量放在第一位。
Quality is even more important than quantity.质量比数量更重要。
I hope my visit does not cause you too much trouble.我希望这次参观没给你们增添太多的麻烦。
Do we have to wear the helmets?
我们得戴上防护帽吗？
Is the production line fully automatic?
生产线是全自动的吗？
What kind of quality control do you have?
你们用什么办法来控制质量呢？
All products have to pass strict inspection before they go out.所有产品出厂前必须要经过严格检查。
What's your general impression, may I ask?
请问一下，你们总体印象如何呢？
I'm impressed by your approach to business.你们经营业务的方法给我留下了很深的印象。
The product gives you an edge over your competitors, I guess.我认为你们的产品可以使你们胜过竞争对手。
No one can match us so far as quality is concerned.就质量而言，没有任何厂家能和我们相比。
I think we may be able to work together in the future.我想也许将来我们可以合作。
We are thinking of expanding into the Chinese market.我们想把生意扩大到中国市场。
The purpose of my coming here is to inquire about possibilities of establishing trade relations with your company.我此行的目的正是想探询与贵公司建立贸易关系的可能性。
We would be glad to start business with you.我们很高兴能与贵公司建立贸易往来。
I'd appreciate your kind consideration in the coming
negotiation.洽谈中请你们多加关照。
We are happy to be of help.我们很乐意帮忙。
I can assure you of our close cooperation.我保证通力合作。
Would it be possible for me to have a closer look at your samples?
可以让我参观一下你们的产品陈列室吗？
It will take me several hours if I really look at everything.如果全部参观的话，那需要好几个小时。
You may be interested in only some of the items.你也许对某些产品感兴趣。
I can just have a glance at the rest.剩下的部分我粗略地看一下就可以了。
They've met with great favor home and abroad.这些产品在国内外很受欢迎。
All these articles are best selling lines.所有这些产品都是我们的畅销货。
Your desire coincides with ours.我们双方的愿望都是一致的。
No wonder you're so experienced.怪不得你这么有经验。
Textile business has become more and more difficult since the competition grew.随着竞争的加剧，纺织品贸易越来越难做了。
Could I have your latest catalogues or something that tells me about your company?
可以给我一些贵公司最近的商品价格目录表或者一些有关说明资料吗？93 At what time can we work out a deal?
我们什么时候洽谈生意？
I hope to conclude some business with you.我希望能与贵公司建立贸易关系。
We also hope to expand our business with you.我们也希望与贵公司扩大贸易往来。
This is our common desire.这是我们的共同愿望。
I think you probably know China has adopted a flexible policy in her foreign trade.我想你也许已经了解到中国在对外贸易中采取了灵活的政策。
I've read about it, but I'd like to know more about it.我已经知道了一点儿，但我还想多了解一些。
Seeing is believing.百闻不如一见。
How would you like to proceed with the negotiations?你认为该怎样来进行这次谈判呢？
第二篇：商务英语实用语句(一)
1-17日
Business is closed at this price.交易就按此价敲定。
Your price is acceptable(unacceptable).你方价格可以（不可以）接受。
Your price is feasible(infeasible).你方价格是可行（不可行）的。
Your price is workable.你们出价可行。
Your price is realistic(unrealistic).你方价格合乎实际（不现实）。
Your price is reasonable(unreasonable).你方价格合理（不合理）。
Your price is practicable(impracticable).你方价格是行得通的（行不通）。
Your price is attractive(not attractive).你方价格有吸引力（无吸引力）。
Your price is inducing(not inducing).你方价格有吸引力（无吸引力）。
Your price is convincing(not convincing).你方价格有吸引力（无吸引力）。
Your price is competitive(not competitive).你方价格有竞争力（无竞争力）。
The goods are(not)competitively priced.此货的定价有（无）竞争力。
Price is turning high(low).价格上涨（下跌）。
Price is high(low).价格高（低）。
Price is rising(falling).价格上升（下降）。
Price is up(down).价格上涨（下跌）。
Price is looking up.价格看涨。
Price has skyrocketed.价格猛涨.Price has shot up.价格飞涨。
Price has risen perpendicularly.价格直线上升。
Price has risen in a spiral.价格螺旋上升。
Price has hiked.价格急剧抬高。
Your price is on the high side.你方价格偏高。
Price has advanced.价格已上涨。
The goods are priced too high.货物定价太高。
Your price is rather stiff.你方价格相当高。
Price is leveling off.价格趋平。
Your price is prohibitive.你方价格高得令人望而却步。
The Japanese yen is strengthening.日圆坚挺。
The U.S.Dollar is weakening.美圆疲软。
Your price is much higher than the price from U.K.France and Germany.你方价格比英、法、德的都高。
Since the prices of the raw materials have been raised, Im afraid that we have to adjust the prices of our products accordingly.由于原材料价格上涨，我们不得不对产品的价格做相应的调整。
Your price is $500/mt, twice of the other countries.你们每公吨500美圆的价格是其他国家的两倍。Is it possible for you to raise(lift)the price by 5%? 你们能否把价格提高5%？
Words and Phrases
ceiling price 最高价，顶价
maximum price 最高价
minimum price 最低价
average price平均价格
base price 底价
rockbottom price 最低价
bedrock price 最低价
price 价格，定价，开价
priced 已标价的，有定价的pricing 定价，标价
priced catalogue 定价目录
price of commodities 物价
pricing cost 定价成本
price card 价格目录
pricing method 定价方法
price list 定价政策，价格目录，价格单
pricing policy 定价政策
price format 价格目录，价格表
price tag 价格标签，标价条
price current(p.c.)市价表
UNDER PRESSING 中烫
UNDER SLEEVE 小袖
UNDER VENT/BOTTOM VENT 叉的底层
UNDERARM SEAM 袖底骨
UNDERLAP PLACKET 下层明筒，三尖折的小袖叉
UNDERWEAR 内衣
UNEVEN DYING 染色不均匀
UNEVEN HEM 衫脚不平均
UNEVEN PLAIDS 格仔不均匀
UNIT PRICE 单价
VELCRO 魔术贴
VELVET 天鹅绒
VELVETEEN 仿天鹅绒
VENETIAN 缩绒呢
VENT 叉（有叠位）
VISCOSE RAYON 人造丝
V-NECK V形领窝
VOGUE 流行的，风尚的WAIST 腰围
WAIST TAG 腰卡
WAISTBAND 腰头
WAISTBAND IS EXTENSION OF BODY 原身裤头
WALES 纵向线圈
WARDROBE 某一季节那一类型的服装
WAREHOUSE 仓库
WARP / ENDS 经纱
WARP KNITTED FABRIC 经向针织布
WARP-KNITTING 经编织物
WASHING INITIAL LOAD 头缸洗水
WASHING INSTRUCTION 洗水指示
WASHING STREAKS 洗水痕
WATER REPELLENT 防水处理
WATERPROOF FABRIC 防水布
WAVE STITCHING 线步起波浪
WEB 网状物
WEFT / PICKS 纬纱
WEFT-KNITTING 纬编织物
WELT POCKET 西装袋，手巾袋
WOOLEN 粗纺羊毛
WORK TICKET 工票
WORKMANSHIP 手工
WORSTED 精纺羊毛
WOVEN LABEL 织唛
WRAPSEAM 包缝
WRINKLES 起皱
WRONG TYPE SEAM 错误的缝骨类型
YARN 纱线
ZIG-ZAG 人字
ZIG-ZAG STITCHES 人字线步
ZIPPER FASTENER 拉链系结物
1-18日
这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。
市场环境，例如：
The marketplace has been stagnant for 2 years.We are poised now to...产品或服务，例如：
The present stage of S30 is in the design stage.产品生命周期，例如：
Our current product line is...价格和利润，例如：
Current prices are...and profits are...客户，例如：
Current customers are using our...for...销售渠道，例如：
We have service centers, retailers, manufacturer's representatives...管理团队情况，例如：
Most of our management is in place, however, we require a production manager to complete our team.财务状况，例如：
Current cash available is....1-19
企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。企业的基本目标，例如：
The primary objectives of our organization are to:
A
B
C
投资收益率(ROI)，例如：
Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%.财务目标，例如：
Last YearThis YearNext Year
Sales
$ Volume
Unit Volume
% Increase/Decrease
Share of Market
Gross Profit
Manufacturing
Fully Burdened
Marketing Expenses
Advertising
Sales Promotion
Trade Allowances
Other
欲计将来增长、改进的目标，例如：
Other objectives we have set for ourselves include XXX.We expect to replace(competitive/existing products or services)by XXX% by 20XX.We plan to add XXX(retailers, distributors, service centers)per month/year and we will have a total of XXX(retailers, distributors)by 20XX.1-22
投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：
1． 主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？
2． 公司未来的组织机构是怎样的？
3． 谁将成为部门领导者？
4． 在哪些领域的管理应该加强？
5． 报酬机制如何？
团队结构介绍，例如：
Of the XXX people who make up the development staff, there are XXX founders who hold the following positions: XXX, President
XXX, Vice President of Finance
XXX, Vice President of Marketing
XXX, Vice President of Sales
XXX, Vice President of Engineering
XXX, Vice President of Research
XXX, Vice President of Operations
XXX, Director of Marketing
XXX, Manager XXX Development
XXX, Corporate Attorney
管理人员描述，例如：
XXX, President
XXX Degree, University of XXX
XXX's professional experience includes many different areas in the XXX industry.人力资源需求，例如：
(Company)development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions
1-25
产品介绍应包括以下内容：
1． 产品名称
2． 性能及特性
3． 产品所处的生命周期
4． 产品的市场竞争力
5． 产品的研究和开发过程
6． 发展新产品的计划和成本分析
7． 产品的市场前景预测
8． 产品的品牌和专利
此外，还要从顾客和投资者角度出发回答下面的问题：
1． 顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？
2． 企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？
3． 为什么用户会大批量地购买企业的产品？
4． 本公司能提供哪些购买便利？
5． 企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂家达成了哪些协议？
6． 为什么企业的产品定价使企业产生足够的利润？
介绍产品，例如：
This capability for XXX is a unique feature enjoyed by(Company)and our customers.专利保护，例如：
Our product(s)is protected under the following:...产品价格优势，例如：
Regarding cost savings(product/service)will save our customers money in terms of XXX.产品测试，例如：
Completed tests have shown that XXX(results).产品特性描述，例如：
XXX is another powerful feature.This includes XXX.XXX saves a tremendous amount of time when XXX
2-15:
这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。
介绍目标顾客购买的原因，例如：
It is easy to understand why the principal buying motives are XXX because XXX.介绍项目标顾客的特点，例如：
Young Married Couples
Age: 35-55
Income: Medium to high
Sex: Male or Female
Family: Married or no children
Geographic: Suburban
Occupation: White collar
Attitude: Early adapters
描述产品的竞争优势，例如：
The ability to XXX(what it can do)is unique to this product/service, and our research indicates that its performance is superior to anything else on the market today.对竞争产品做对比，例如：
Companies with competitive products/services in this market are XXX.XXX(competitor)products only operate in a XXX(limited, etc.)way
第三篇：商务英语信函致谢语句环球托业英语
北京环球托业英语学习中心
商务英语信函致谢语句
在商务活动中，商务信函是不可缺少的一环，这其中商务英语写的商务信函更是必备技能之一，小编在这为大家总结下商务英语中信函致谢的语句！
Thank you very much(very, very much)(ever so much)(most sincerely)(indeed)(from the bottom of my heart).很（非常）（非常非常）（最真诚地）（确实）（衷心）感谢您。
Many thanks for your kind and warm letter.感谢您友好而热情的来信。
Thanks a million(ever so much).万分（非常）感谢。
Please accept(I wish to express)my sincere(grateful)(profound)appreciation for...请接受（致以）真挚的（衷心的）（深切的）感谢……
I sincerely(deeply)(warmly)appreciate...我真挚的（深深的）（热情的）感谢……
I am very sincerely(most)(truly)grateful to you for...为了……，我非常真挚的（深深的）（真诚的）感谢您。
There is nothing more important(satisfying)(gratifying)to me than to receive one of your letters.再也没有比收到您的来信更使我觉得重要（快慰）（感激）了。
Your letters are so much fun(comfort)(entertainment)(company).您的来信充满了乐趣（给了很大安慰）（带来了欢乐）（使我不感寂寞）。
Your most courteous(considerate)(delightful)letter...您那彬彬有礼（体贴入微）（令人欣慰）的来信……
I cannot tell you how much your letter delighted(relieved)(amused)(enchanted)me.我无法告诉您，您的来信使我多么高兴（宽慰）（觉得有趣）（陶醉）
商务信函中的致谢语句，希望对您有所帮助！（）
北京环球托业英语学习中心 http:///
第四篇：商务英语
一、短语翻译
regular hours 正常工作时间flexible hours 弹性工作时间
hot-desking 办公桌轮用making contacts 建立人脉关系an impressive job title 一个显要的职衔a pension 养老金
a good salary 可观的收入plan for disast有备无患
work experience 工作经验project manager 项目经理
working environment 工作氛围brainstorming rooms 头脑风暴室sales and marketing 销售和市场营销部globaiservices 环球服务部
developing markets 市场开发部career goal 职业目标
reward and recognition scheme嘉奖制度set your limits规定限
get organised安排有序parental leave 父母假，育儿假，照顾新生儿女假put pen to paper签订协议two become one 合二为一
find the perfect partner 理想搭档don’t feel guilty 勿感内疚
Be prepared to communicate and share credit and blame.要能够相互沟通，功过与共.trade fair event 商品交易会Training and staff development培训和员工发展 Flexible working hours 弹性工作时间Opportunities to travel 旅游机会
Opportunities for promotion升职提拔的机会Days off 几天短假
Company car 公司配给的汽车Incumbent progamme岗位培训课程 Grow and maintain customer relationship发展和维持客户关系
Research and development and manufacturing研发和生产
solo trader独立法人，独立经销店partnership合伙经营
franchise连锁店 特许经营start a business 创办企业
askfor permission 获得准许complain about a mistake 投诉一个错误 confirm something is OK 确认某事request information 索要信息
offer information 提供信息cancel arrangements 取消安排 request help 求助change a booking 改变预定
empioyment news 就业新闻give notice 预先通知
take voluntary redundancy 自愿接受裁退
make redundant 裁员employment issue 就业问题
good communication 良好沟通potential problem 潜在的问题
reasonable period 合理期限reasonable grounds 合理的理由
verbal warning 口头警告written warning 书面警告
disciplinary procedure 纪律程序unglamorous image乏味的形象
door-to-door work and cold calling挨家挨户的推销和进行不期而至的拜访
commercial director 销售总监email confirmation form 电子邮件确认表 build trust建立信任askclever questions 问恰当的问题
knowyour stuff了解你的产品beprepared to fail做好失败的准备 scheduling and technical provision to clients
exceptional interpersonal skill 超强人际交往力open your mind敞开心扉
sales executive 销售总监sales and advertising team 销售和总监能力 sales argument 销售赔款commercial targets 商业目标
marketing representative 营销代表finance manager 财会经理
benefits and incentives 福利和奖励freelance自由职业
二、句子翻译
1、To you, networking might mean attending a conference or trade fair event or meet new clients or partners.对人们而言，建立关系网络也许不仅仅意味着通过参加会议或商品交易会等活动认识新客户或合作伙伴.2、I'd got to a reasonably senior level and I wanted to help other people to maximise their potential.我身处高管职位，希望能够帮助其他女性充分发挥她们的潜能
3、I saw your advert for the post of client services executive in yesterday’s newspaper and I would like to apply for the position.我昨天在报纸上看见你们客服服务主管职位的招牌广告，我想申请这个职位。
4、Following recent feedback on working hours,the head of human resources will give a presentation on Thursday 2 July at 4.30pm in the conference room.5、I’m coming to the event next week called Lanuching your business online.下周我将参加“创办网上公司”的活动。
6、We've reviewed your sales figures and they're not really up to the level we need.我们查看了你的销售数据达不到我们所期待的水平。
7、No one at his old factory was available to comment on how they would be replacing the six workers.就如何接管这六个员工的工作，厂方尚未作出任何评论。
8、The aim of this report is to assess whether Ms chuhova was unfairly dismissed and if the correct procedure was followed by her line manager.这报告的目的是评估察哈娃女士是否被不合理解聘以及她的部门经理是否遵循；额正确的程序。
9、Working type up their every thought and send off emails with tremendous inaccuracy or complete pointlessness.。员工们把每个想法打好字，要么错误百出，要么完全不考虑礼节。
10、Now I speak to customers every day in the buzz of a target-driven environment.it’s fantastic.现在我每天和顾客交谈，目标明确，充满激情。真是妙不可言。
11、Don’t misunderstand the customers.不要误解顾客的意思
12、Don’t overload people with details.13、Salespeople are not necessarilyborn.销售人员不是天生的三、数字翻译
16,000,000,000
——sixteen billion turnover
978,000,000
—— nine hundred and seventy-eight million finnal income
160——one hundred and sixty countries
55,000——fifty five thousand employees
½ —— half of 55,000 in the USA—— four division—— six percent of revenue dedicated to research and development
5,000,000,000 —— five million dollars revenue in Europe
2,000,000,000 ——two billion dollars rest of world revenue
1906 ——nineteen oh six company founded
112,000,000,000 —— one hundred and twelve billion total market
五、作文
Work inpairs.Choose one of the way of working below and prepare a mini-presentation on the topic for the rest of the class.A: WHAT IS IMPORTANT WHEN„?
Job-sharing
● Find someone you like.● Organise and plan how you share the work.●
●
Finding someone you like is the most important when you start a job-share.As job sharing is a way for two people to both fill one job,finding someone you like is very important for the success of the scheme.You may find one from your current workplace, or you may find one outside through all kinds of contacts.Organising and planing how you share the work is also important.If it’s shared reponsibility, there is no division of duties but two people have to split the hours clearly to ensure that the work flows continuously.If it’s divided responsibility, each partner has to be clear about his own case—load or project to focus on during his working hours.If it’s unrelated responsibility, the partners have to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility.Partners have to communicate well so that jobs are done smoothly.Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.B:WHAT IS IMPORTANT WHEN„?
Working from home
● Set up an office space in the house.●Plan your working hours and your breaks.●
Seting up an office space in the house is important whenworking from home.This will give you a feel of being in the office and concentrate more on work.In this way, it will easy for you to differentiate between wrok time and private time and you will not be easily distracted.it’s also important to plan your working hours and your breaks.Make it like in the office and set a timetable.But do not overwork yourself to make up for not being in the office every day.Make sure you have a break after you work for a few hours.In addiction, to make working from home really successful, you should make sure colleagues and clients can reach you as though you are in the office.This may help a lot to guarantee the efficiency.Part Two of the Speaking Test
(1)What is important when setting up your own business?
Prompts:
A good idea.Consider the market demand and target at potential customers.Knowing your customers.Keep a file of them.Adequate starting capital is also important.(2)What is important when your business is a partnership?
Prompts:
Good relationship with the other person.Mutual trust and full co-operation can bring out creativity.Both are willing to share responsibilities.Timely communication and decision making.(1)When setting up your own business, I think a good idea is very important.You should consider the market demand and target at potential customers.Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of.A good idea from the very beginning can avoid failure of a new company.Besides I think knowing your customers is also important..You ‘d better keep a file of your customers with names, age, profession and hobbies etc.Based on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible needs.Knowing your customers helps you to provide them with the information they need.Apart from the two points, I think adequate starting capital is also important.Only when you have enough money, can you provide varieties of products with good quality;or you can provide good service which is important to attract customers to your
(2)When your business is a partnership, relationship with the other person is very important.A good relationship with mutual trust and full co-operation brings out the potentials, experience and creativity to the full degree.With good relationship, it is easy for you to communicate with each other and deal with any new issues in time.Besides, it is also important that both are willing to share responsibilities.This will have direct impact on the success and failure of the business.With shared responsibilities, you can achieve your common objectives better and be strongly united against troubles and risks.On top of that, timely communication and decision-making will also help to improve the running of a business with partnership.六、作文memo1、you are a manager at Lar Bonner.After a meeting with staff, the company has agreed to extend parental leave for fathers from two weeks to three weeks.Write a memo to all staff.●refer to the previous meeting
●say when the news system will begin(25th September)
●remind staff that their manager need one month’s notice.To: All staff
From: Tom
Date: 25th July
Subject: Parental leave
Further to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three weeks.The new system will come into operation as from 25th September.May I remind you that your managers will require one month’s notice.2、Say what has happened and why
Anounce the repreaentative’s visit
Say when and where his presentation will take place
Write 40-50 words only.Remember to include a To, From, Date and Subject line.To: All staff
From: Tom
Date: 1st October
Subject: resentation of new insurance policy
To offer staff a better health insurance scheme,We are now working with a new insurance company.Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room.All staff are welcome to attend.WRITINGAn email1、You are a sminar organiser.You want to check details for an event next week with your two assistants.Write an email to your staff.Write 40-50 words.Say which rooms you have booked for the event.Ask them to confirm the schedule with secutity.Explain that one participant will be late.From: XXX
Subject: Confirmation of seminar details
Date:XXX
To: Assistant seminar organiser
Please note that I have booked Room 101 and 102 for the seminar next week.I’d be grateful if you would now confirm this booking and the finalschedule for the event with security.Also note that Mr singh will be one hour late on the Monday morning.2、Dear [name]
Would you please send me details of the next health and safetytraining event? I’m aware that it is due in the near future.Regards
[name]
2.Dear [name]
Thanks for reminding me.The training event takes place on the 3rd September from 9-5 in the conference rooms.Please inform all department managers and forward the attached documents which are to be read before the event.Thanks
[name]
3.Dear Department Managers,Would you all please note that the next health and safety training event takes place on the 3rd September from 9-5 in the conference rooms.As you know this is a legal requirement.Please also find attached documents which you should be familiar with before the event.Thanks for your cooperation.[name]
4.Dear [name]
Thanks for informing the managers.Unfortunately, the training event has been postponed.The reason is the trainer is unavailable.He has suggested the 23rd September, so can you let all managers know?
Sorry for the Inconvenience.[name]
5.Dear Department Managers,Following my previous email, I am writing to inform you of a change in date to the health and safety training event.Due to the unavailability of the trainer on the 3rd September, the event will now take place on the 23rd.All other details remain the same.Apologies for any inconvenience caused.[name]
第五篇：商务英语
行业介绍快餐行业
公司介绍McDonald's Corporation
随着西方习俗和文化对亚洲的渗入，西方的快餐业也大量融进中国市场。其中麦当劳就是最成功的快餐行业中的例子。现在麦当劳拥有超过31000家快餐厅，分布在全球121个国家和地区，拥有39000人，无疑是世界快餐业的巨无霸。麦当劳的成功和它管理的规范化和产品质量的标准化及服务的周到密切相关。在对麦当劳的参观过程中，我们进一步了解到麦当劳内的操作体系和程序，员工内的奖惩制度以及顾客至上的原则。本人参考许多文献及网上资料，将在本报告中对麦当劳进行以下几方面的分析：公司文化，客户价值，产品，员工及竞争对手等方面对麦当劳终端市场做出描述并给出SWOT分析和评价，并对公司的未来发展给出个人的意见和建议。最后，将结合公司文化和自身特点谈谈本次实习的意义和感悟。
麦当劳终端市场分析
1.企业文化
企业文化是一个公司的灵魂，是一个公司扬帆远航的指南针。企业文化是为一个企业所信奉的主要价值观，是一种含义深远的价值观、神话、英雄人物标志的凝聚。我将从以下几个方面描述麦当劳的企业文化
1.经营理念特许经营模式QSCV
特许经营模式 麦当劳采用特许经营的方式，在全球范围有越来越多的加盟店进入，达到产品标准化、服务标准化、促销标准化，进一步扩大了它的品牌。麦当劳提供日常营运操作、培训、营销、广告、人力资源、采购和店铺选址等广泛的支持和保障，让被特许人不仅在创业初始无后顾之忧，更能在未来餐厅发展上，赢在细节和执行。
4.麦当劳拥有世界上最优秀的供应链，通过与供应商紧密合作，以全球化采购的方式，确保以最有竞争力的价格提供最优质的原料。
以租赁为主的房地产经营策略
麦当劳开展特许经营主要是以购买或租赁地产的形式进行，麦当劳公司总部长期承租或购进土地和房屋，然后将店面出租给各加盟店，这种经营策略，实质上是把第一债权人的权利转让给了麦当劳总部，使它具备了从银行取得贷款的资格，从而解决了各加盟者开店的资金困难，为麦当劳特许经营的顺利开展奠定了坚实的基础。
联合广告基金制度
设立广告基金是麦当劳开展特许经营的重要营销策略，由加盟者联合起来，共同筹集资金承担广告费用，可以在更大范围内扩大麦当劳的统一品牌形象，弥补加盟者单独进行品牌宣传广告经费不足的问题。
SQCV
Q代表优质，是指麦当劳为保障食品品质制订了极为严格的标准。麦当劳对品质管理十分严格，视频制作超过一定期限就舍弃不用，如汉堡包的时限是10分钟，炸薯条的时间是7分钟，原产品面包一般是15天，肉饼最多也不能超过3个月。麦当劳的每一家分店食品质量和配料都一样，也同样保证麦当劳食品送到顾客手中之前，经过了一系列周密的品质保证系统。严格的标准使顾客在任何的时间，任何地点所品尝到的麦当劳食品都是同一品质的，一切以质量取胜。
S代表服务，是指按照细心、关心和爱心的原则，提供热情、周到、快捷的服务。麦当劳餐厅的侍应生谦虚有礼，餐厅设备先进快捷。顾客等候的时间很短，还备有各类消毒的食品包装，干净方便。餐厅布置典雅，播放轻松的乐曲，顾客在用餐之余还能得到优美的听觉享受。
C代表清洁，是指麦当劳制订了必须严格遵守的清洁工作标准。如与昂你上岗前必须用特制的杀菌洗手液搓洗20秒，然后冲净，烘干，甚至连厕所都规定了卫生标准。
V代表价值，即物有所值，是为了进一步传达麦当劳的 “向顾客提供更有价值的高品质“的理念。麦当劳的食品讲求味道、颜色、营养。价格与所提供的服务一致，让顾客吃了之后感到真正的物有所值。
2.服务理念顾客第一；高效、快速；“苛刻”更多欢笑，更多选择，尽在麦当劳
为了使各加盟店都能够达到令消费者满意的产品与服务标准，麦当劳建立了严格的检查监督制度。麦当劳体系有三种检查制度：1.常规性月度考评；2.公司总部的检查；3.抽查。公司总部统一检查的表格主要有食品制作检查表、柜台工作检查表、全面营运评价表和每月例行考核表等；
为了吸引顾客，提高服务质量，麦当劳始终坚持优质服务，雷。克罗克提出一句口号：“把自己摆在顾客的位置上，“要求员工”将心比心“，事事时时为顾客着想。另外，麦当劳要求员工都是要微笑待客的，而每家麦当劳里都有一位接待员为顾客提供服务。此外，快捷的速度，创造欢乐舒适的氛围，顺应顾客要求，不断提高服务质量一直是他们的服务宗旨。
客户价值
每一个企业都深知客户就是上帝，客户的忠实度对一个企业来说是非常重要的。因此在质量、服务方面麦当劳一直重视着客户价值。这些都已经体现在服务理念及产品方面中。
产品
麦当劳的所有产品原材料均来自一个厂商，不会因为要减少运输费而在当地进行购买达到标准的统一化。并且它在选择合作者的条件上十分严格，如麦当劳的面包是不会掉渣的。可口可乐的最可口温度是4度，所以它的可乐都是保持在4度的。麦当劳的产品在同等质量上与其他竞争对手相比，是价格低的。而同等价格上它的质量绝对是好的，并且美味的。
员工方面
麦当劳采用人性化管理，将其广大员工和人才视为最大的两大财富之一。麦当劳公司的合作者们首先是“队员”，其次才像其它公司的人一样是雇员。团体观念在一个工作条件艰苦的行业中是十分重要的，在麦当劳，艰苦的工作条件和激烈的竞争，要求每个人的必要的谅解和容忍的精神。为了提高服务质量，对工作人员的挑选非常认真，注意职工素质的训练，对新招来的职工必须进行为期10天的训练，才能正式提任店员。麦当劳特别重视管理人员和服务人员的培训，并且为了激发公司员工上下团结一致，麦当劳采取以下的措施，1善待员工，让他们懂得你是为他们着想的，2多参与员工们的活动，了解他们的苦衷，及时与员工们沟通3 给下属们创造良好的工作环境，让他们知道管理者处处体贴他们4认同员工的表现，向员工表示赞赏，不仅要口头肯定，还要适当加薪，让他们知道管理者随时在肯定他们的贡献5容忍每位员工的个性与风格，使他作为一个活生生的人存在吗不要把他们管理成仅会说话的机器。
竞争对手
除了清洁程度，服务标准，质量的大大不同外，很多人都在诧异，为什么肯德基在中国比麦当劳受欢迎，但麦当劳确是世界上的巨无霸呢。很大程度上，是因为麦当劳的质量标准化，世界每一个角落的麦当劳都是一个味道的，曾经有老外人，在中国吃麦当劳有家的味道。我想这是很多快餐店无法比较的。
SWOT 的分析
1、S: strength, 即优势快捷，美味，服务好，质量好
产品质量好，价格实惠
服务周到，真诚对待每一个顾客，环境优雅整洁
点餐时间短，方便快捷。
员工忠诚度高，团队精神强。
注重了年轻顾客，尤其是一些小朋友
2、W: weakness, 即劣势。
店铺分布不够广泛，品种不是太齐全，有的产品不适合部分客户的口味，如辣。
广告不够响亮，及普遍。
3、O：opportunities,即机遇
随着工作的紧张及时间的不足，越来越多的人开始选择吃西式快餐。
知名度的提高，越来越多人 开始喜欢上麦当劳。
为很多顾客提供了方便，市场的进一步扩大化
4、T：threats,即挑战
越来越多的人怀疑西式快餐的营养程度，成本越来越高，来自KFC的竞争越来越大。以及食品 原材料的保存，许多关于肉类的传染病的出现。质量和品牌的持续保证。市场分析
麦当劳市场分析 默认分类 2007-12-31 13:32:29 阅读1130 评论0字号：大中小 订阅
1、麦当劳的市场优势在于清洁（clean）、快速(fast)、品质（quality）、服务（service）、价值感（value）。
2、麦当劳以年轻人为主要目标市场（年龄由４—３０岁男、女性），3、市场定位：A．麦当劳：以年轻、活泼作诉求，希望提供一个轻快的用餐环境。
4、麦当劳：依消费者对消费价值感的知觉来感受价值，加以订价。
环境战略：麦当劳：○以地区人口分布决定开店地点与规模；○着重地区分布与物流配销问题；肯得基：○人口结构与密度；○商
圈特征（以商业区分布与学校附近及人潮集中地区为主）
５、通路策略：麦当劳：逐步向中南部发展，并发展适合各种商圈与立地条件的店（包括人潮集中区、车站附近、学校、商业区、金融圈）。肯得基：全面性发展。ZHG：以快速开店来占据市场空间拉近与麦当劳的距离，并定位于市场追随者的角色。
６、推广策略：在零售服务业的行销策略中，企业形象的建立与知名度的炒热相当重要。除了通过经营者所提供的商品带给消费者的感觉外，广告与促销活动更是经营者在争取消费者认知与印象的重要策略。因此，广告策略与促销战略的实战运用，并发出适当的广告与促销讯息与消费者心连心，建立密切关系，乃是推广策略的主要课题。快餐业的推广策略分述如下，快餐连锁店的推广策略：
电视广告。麦当劳：○带动狂热；○大量投入TV广告；○密集强打。
促销活动：麦当劳：○合作促销生日餐会；○赞助回馈社会活动。
公共报道：麦当劳：○利用机会制造新闻事件；○各种活动吸引各媒体注意；
７、口碑宣传及耳语运动（Whisper Campaign）是极重要的沟通方式。此外，加强服务、维持良好品质都是必须落实执行的事项。（5）促销活动最常使用的方式是赠品与赠奖，举凡赠送小礼物、集点券、赠奖券等都非常流行与有效。（6）与其他企业合作做联合广告也是很有效果的方式。例如麦当劳与俏丽洗发精的联合广告即很成功。（7）社会爱心回馈活动、写作比赛、亲子活动、快乐家庭等顾客参与性的宣传与促销活动渐渐被快餐经营者所采用。（8）连锁店整体企业形象的塑造与提升，必须藉公益性活动、体育赞助活动以及捐血活动等慈善活动达成。（9）动用新闻性、话题性的讯息来做“议论纷纷”的宣传，可吸引大众传播媒体的注意与免费的宣传报道。（10）由各家分店的小商圈行销策略中，可做定点行销与广告表示的模范。同时，针对各商店附近的商圈特性、人潮特性加强促
销与推广的整体活动。
8、麦当劳还主动创造记者采访机会，参加公益活动，获得公众注意。在麦当劳的公关手册中，还提到在各个不同市场应采取的不同手段，如在以家庭为主的市场可将汉堡包所得捐给当地的学校做乐队制服，手册还指导加盟者如何争取报纸报道各店的活动，如何争取照片上报等。麦当劳每年捐出4%的营业所得，约5000万美元用于各项赞助活动，麦当劳总裁透纳曾说：“使我们的名字出现在公众
面前，而创造一个足以抵消卖汉堡包的企业形象。我们的动机99%是商业性的。
5、个人建议
进一步的扩大市场，加大广告力度，在商业繁华地多参加一些店铺的数量。
适应一些地方的独特口味设计一部分符合当地人的食品，增加营业额。
顺应市场的发展，多生产可爱特别的玩具吸引小朋友
个人感悟
1.整个企业 人生总是充满机遇的，只是我们很多时候没有发现。像克罗克发现了麦当劳特许经营的商机，而麦氏兄弟却没有，将这么好的机会让给了别人。一个企业最重要的是企业文化，树立好的口碑，敢于在行业领域中创新，处处为顾客着想。快餐行业中不仅仅产品的质量很重要的，同样餐厅氛围也是很关键的。另外，商业中要懂得抓住重点，像麦当劳将它的市场主要定位于年轻人，重点还要吸引孩子们，像在餐厅内设置游乐场所。服务的重要性，管理的完善性，管理者的智慧，良好的市场调查，质量的保证，顾客满意的重要性在麦当劳中都得到很好的体现。
对自己的认识
无论是在大学学习中还是在以后的工作中，我们时刻都要保持创新精神，善于寻找机遇，创造机遇。另外，从麦当劳中我主要学会了团队精神，无论是领导还是员工首先他们是一个团队，团队中一直活跃着奋进和家的气氛企业内部的支持和信赖是非常重要的，他们以亲人的形式互相支持，共同奋进，在快乐的氛围下，所有人都充满了干劲才能更好的工作为企业做贡献。我们无时无刻都要严格的要求自己，像麦当劳公司用严格的标准来要求雇员的衣着、修饰及仪态。我们更要时刻的要求自己，只有严律才会使自己奋斗上进.。
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