第一篇：商务英语
“商务英语”的概念从提出到今天，起始时间已经不短了，但在国际化大趋势下，英语学习市场风起云涌的今天，很多培训机构又把商务英语作为了
商务英语
其主要的培训项目。究竟什么是商务英语？它又适合什么人读呢？我们仅仅从我们的角度来进行一些阐述，供大家参考。
从目前英语培训的目的来看，既有考试培训，又有能力培训，商务英语界乎两者之间。在中国的市场更加深入地融入到国际经济社会之中时，国内人才市场由于大批外资公司的登陆，对商务英语的人才的需求也愈来愈大。不过我们再次要说明商务英语并不是万能的，也不是独立存在的，许多外企需要员工具有更加专业性的英语能力——“职业英语”，比如ＥＴＳ的ＴＯＥＩＣ和ＴＯＰＥ，也有人把ＴＯＥＩＣ统称为商务英语，其实二者是有区别的，他们的含义与作用都不同。对于职业英语而言，学员参加某一项测试并得到一定的分数来证明其对英语语言的应用能力。学生需要和得到的是一个分数，证明其有能力承担相关的工作。而事实上，比如托福，得到高分的考生并不证明其拥有了相对应的能力。而商务英语，作为一种特定的教程，强调的不仅仅是语言的水平，而是一种实际综合素质的提高。B E C会帮助学员学会如何利用英语语言达到更高的职业目标。例如西方的管理理念、工作心理、如何与外国人打交道等等，实际的在工作中给学员以帮助。
我们不得不承认商务英语只是职业英语的一种。职业英语可以说是具有很强专业性的行业英语，比如旅游英语、法律英语、医用英语。但他们共同点在于都有英语的基本语言基础。商务英语的特点主要在于其教学的专业化、口语化和较强的针对性。归根到底，实用性是商务英语最大的特点。这是其他英语培训课程中没有的。相应的，对于开设相应课程的培训机构有着相当高的要求。
“商务”、“英语”、若即若离
关于
商务英语学习en211
商务英语，不少人会有疑问，究竟是“商务中的英语”还是“商务加英语”，“商务”与“英语”两者内部到底是什么关系？确实纠缠不清！我们的汉语老师曾少波就说过：“从构词上看，‘商务英语’有点儿怪怪的——为什么这样说呢？道理很简单，难道你也认可了‘商务汉语’？”相信大家学习语言的目的不会是为了研究吧？大部分人都是为了用这个语言工具去跟别人交流。商务英语的培训也一样，其核心在于沟通的培训。当今的商务活动强调人实际的商务沟通能力，能否用最准确、清晰的商务语言来与老板和客户进行沟通、交流在很大程度上决定你成功与否。当然，达到沟通的理想状态和以“商务”为核心的这样一个语言培训过程，商务英语的教师应该有扎实的英语功底和丰富的商业背景。只有具备语言、商业知识、商务技能的老师，在课堂上才能传授给学生商务英语方面的知识，更能辅之以大量的商务知识和商务技能的讲解，知识面涉及管理、贸易、法律、财会等显示商务活动，优秀的商务英语教师是“商务”的核心。
商务
宁波商务英语培训
英语应当是在深厚的英语基础上，再强调商务。戴尔把中国人的英语学习分为“背诵阶段”和“习惯阶段”，目前绝大多数学习者处在背诵阶段，还没有达到习惯阶段，无法实现“习惯性而非背诵性地运用英语进行交流”。这里所说的“习惯”，并不是说，你掌握了多少的词汇量，而是你能否做到脱口而出。在具备了这样的“习惯”以后，就可以通过商务英语的学习，就可以用专业的商务语言进行商务工作了。
商务英语的教学还是以语言为主。因为来这里学习的学员?本身就具有商务背景。教授给学员是如何在商务领域中运用英语是教学目的，教给学员在商务活动中必备的英语词汇、在合同、谈判、信函等商务环节的英语运用技巧等。
“商务英语”是商务和英语的结合，在“英语”和“商务”两个内容上权重是这样的。英语占大约４０％。在这里，英语的语言水平是基本的要求。也就是说，我们首先解决的是学员的语言水平问题。帮助学员切实地提高英语水平。
商务英语的课程在提高学员水平的基础上，进行商务方面的培训。其中包括今后工作中即将遇到的不同场景，如何和外国人合作、外国人工作的方式方法，以及他们的生活习惯等。编辑本段商务英语适合人群
据了解，现阶段的商务英语班开设的数量多数大于学习商务英语的人，面对众多的培训机构，上什么样的商务英语班让不少学员难以抉择，专家建议学员最好根据各家的特色再结合自身的需要“对症下药”。
大致可以分为两类人，一是身处商务工作环境，二是希望将来在商务工作环境中工作。具体说来，一个商务英语的学习者在开始学习时就应具备很好的英语能力，能够有效地、有目的地掌握和消化新学的东西。商务英语作为职业英语的一种。与其他职业英语，比如旅游英语、法律英语、医用英语，一样是具有很强专业性的行业英语，共同点在于都要有英语的基本语言基础。要成为一个优秀的商务英语人才，就一定要有扎实的英语基础。一个好的商务英语培训班除了传授专业英语知识外，西方企业管理的基本思想也是必不可少的。商务英语考试由中英双方合作引进中国，证书权威性高，被英联邦各国及欧洲国家商业企业部门作为英语能力证明的首选证书，新东方商务英语培训按学员水平和需求分为不同班型，全面提高应试技巧，帮助学员取得理想的分数。
相比较而言，ＢＥＣ有英国严谨的学风，突出的是它的学术化，而ＴＯＥＩＣ也有美国的特色，实用性较强。虽然商务英语“时尚”，但并不是适合所有的人，例如ＢＥＣ的高级证书，难度还是比较大的，它要求学员有比较好的英语水平，因为它的目的性非常强，适用范围划分十分明确，因此，对于想提高英语水平的人并不是最佳选择。另外，商务英语适合的人群还包括：希望拥有一份国际通行的证书以增加自己就业砝码的求职者。经过一段时间，感到自己在商务英语的表达和交流方面，以及自身的商务知识和商务技能需要提高的外企公司在职白领。拥有ＢＥＣ证书可以申请英国的ＭＢＡ的留学者
商务英语就是我们理解商务场景下所应用到的英语，事实上它跟我们理解的英语口语、写作有本质上的区别，主要的区别在于一些词汇，基于不同的词汇，主要是名词
另外其他的区别还包括不同的句子，基本上为了适应不同的商务场合因此提出不同的词汇和句子，就构成了商务英语一定的特色。本质上跟普通英语没有很大的区别。编辑本段商务英语书信
商业信函有其自身的特点。下面是商务书信写作中的几点注意事项:
1.切忌主客不分或模糊。例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.应改为 Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment.(We决定呀, 不是report.)
2.句子不要零碎。
例子: He decided not to audit the last ten contracts.Because of our previous objections about compliance.两个句子应该连在一起：He decided not to audit the last ten contracts because of our previous objections about compliance.3.结构对称,令人容易理解。例子: The owner questioned the occupant's lease
intentions and the fact that the contract had been altered with ink markings.应改为: The owner questioned the occupant's lease intentions and ink alterations of the contract.4.单复数不要搞乱，不然会好刺眼，看着不舒服。例如: An authorized person must show that they have security clearance.应改为 Authorized persons must show that they have security clearance.5.动词和主语要呼应。想想这两个句子的分别: 1.This is one of the public-relations functions that is under-budgeted.2.This is one of the public-relations functions, which are under-budgeted.6.时态和语气不要转换太多。看商务英语已经是苦事，不要浪费人家的精力啊。
7.标点要准确。例如: He did not make repairs, however, he continued to monitor the equipment.应改为: He did not make repairs;however, he continued to monitor the equipment.8.选词正确。像affect和effect，operative和operational等等就要弄清楚才好用啦。
9.拼字正确。有电脑拼字检查功能后，就更加不能偷懒。
10.大小写要注意。除非必要不要整个词都大写，除非要骂人。例如: MUST change to OS immediately.外国人就觉得不礼貌和喝令人一样。要强调的话，用底线，斜字，粗体就可以了。
第二篇：商务英语
一、短语翻译
regular hours 正常工作时间flexible hours 弹性工作时间
hot-desking 办公桌轮用making contacts 建立人脉关系an impressive job title 一个显要的职衔a pension 养老金
a good salary 可观的收入plan for disast有备无患
work experience 工作经验project manager 项目经理
working environment 工作氛围brainstorming rooms 头脑风暴室sales and marketing 销售和市场营销部globaiservices 环球服务部
developing markets 市场开发部career goal 职业目标
reward and recognition scheme嘉奖制度set your limits规定限
get organised安排有序parental leave 父母假，育儿假，照顾新生儿女假put pen to paper签订协议two become one 合二为一
find the perfect partner 理想搭档don’t feel guilty 勿感内疚
Be prepared to communicate and share credit and blame.要能够相互沟通，功过与共.trade fair event 商品交易会Training and staff development培训和员工发展 Flexible working hours 弹性工作时间Opportunities to travel 旅游机会
Opportunities for promotion升职提拔的机会Days off 几天短假
Company car 公司配给的汽车Incumbent progamme岗位培训课程 Grow and maintain customer relationship发展和维持客户关系
Research and development and manufacturing研发和生产
solo trader独立法人，独立经销店partnership合伙经营
franchise连锁店 特许经营start a business 创办企业
askfor permission 获得准许complain about a mistake 投诉一个错误 confirm something is OK 确认某事request information 索要信息
offer information 提供信息cancel arrangements 取消安排 request help 求助change a booking 改变预定
empioyment news 就业新闻give notice 预先通知
take voluntary redundancy 自愿接受裁退
make redundant 裁员employment issue 就业问题
good communication 良好沟通potential problem 潜在的问题
reasonable period 合理期限reasonable grounds 合理的理由
verbal warning 口头警告written warning 书面警告
disciplinary procedure 纪律程序unglamorous image乏味的形象
door-to-door work and cold calling挨家挨户的推销和进行不期而至的拜访
commercial director 销售总监email confirmation form 电子邮件确认表 build trust建立信任askclever questions 问恰当的问题
knowyour stuff了解你的产品beprepared to fail做好失败的准备 scheduling and technical provision to clients
exceptional interpersonal skill 超强人际交往力open your mind敞开心扉
sales executive 销售总监sales and advertising team 销售和总监能力 sales argument 销售赔款commercial targets 商业目标
marketing representative 营销代表finance manager 财会经理
benefits and incentives 福利和奖励freelance自由职业
二、句子翻译
1、To you, networking might mean attending a conference or trade fair event or meet new clients or partners.对人们而言，建立关系网络也许不仅仅意味着通过参加会议或商品交易会等活动认识新客户或合作伙伴.2、I'd got to a reasonably senior level and I wanted to help other people to maximise their potential.我身处高管职位，希望能够帮助其他女性充分发挥她们的潜能
3、I saw your advert for the post of client services executive in yesterday’s newspaper and I would like to apply for the position.我昨天在报纸上看见你们客服服务主管职位的招牌广告，我想申请这个职位。
4、Following recent feedback on working hours,the head of human resources will give a presentation on Thursday 2 July at 4.30pm in the conference room.5、I’m coming to the event next week called Lanuching your business online.下周我将参加“创办网上公司”的活动。
6、We've reviewed your sales figures and they're not really up to the level we need.我们查看了你的销售数据达不到我们所期待的水平。
7、No one at his old factory was available to comment on how they would be replacing the six workers.就如何接管这六个员工的工作，厂方尚未作出任何评论。
8、The aim of this report is to assess whether Ms chuhova was unfairly dismissed and if the correct procedure was followed by her line manager.这报告的目的是评估察哈娃女士是否被不合理解聘以及她的部门经理是否遵循；额正确的程序。
9、Working type up their every thought and send off emails with tremendous inaccuracy or complete pointlessness.。员工们把每个想法打好字，要么错误百出，要么完全不考虑礼节。
10、Now I speak to customers every day in the buzz of a target-driven environment.it’s fantastic.现在我每天和顾客交谈，目标明确，充满激情。真是妙不可言。
11、Don’t misunderstand the customers.不要误解顾客的意思
12、Don’t overload people with details.13、Salespeople are not necessarilyborn.销售人员不是天生的三、数字翻译
16,000,000,000
——sixteen billion turnover
978,000,000
—— nine hundred and seventy-eight million finnal income
160——one hundred and sixty countries
55,000——fifty five thousand employees
½ —— half of 55,000 in the USA—— four division—— six percent of revenue dedicated to research and development
5,000,000,000 —— five million dollars revenue in Europe
2,000,000,000 ——two billion dollars rest of world revenue
1906 ——nineteen oh six company founded
112,000,000,000 —— one hundred and twelve billion total market
五、作文
Work inpairs.Choose one of the way of working below and prepare a mini-presentation on the topic for the rest of the class.A: WHAT IS IMPORTANT WHEN„?
Job-sharing
● Find someone you like.● Organise and plan how you share the work.●
●
Finding someone you like is the most important when you start a job-share.As job sharing is a way for two people to both fill one job,finding someone you like is very important for the success of the scheme.You may find one from your current workplace, or you may find one outside through all kinds of contacts.Organising and planing how you share the work is also important.If it’s shared reponsibility, there is no division of duties but two people have to split the hours clearly to ensure that the work flows continuously.If it’s divided responsibility, each partner has to be clear about his own case—load or project to focus on during his working hours.If it’s unrelated responsibility, the partners have to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility.Partners have to communicate well so that jobs are done smoothly.Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.B:WHAT IS IMPORTANT WHEN„?
Working from home
● Set up an office space in the house.●Plan your working hours and your breaks.●
Seting up an office space in the house is important whenworking from home.This will give you a feel of being in the office and concentrate more on work.In this way, it will easy for you to differentiate between wrok time and private time and you will not be easily distracted.it’s also important to plan your working hours and your breaks.Make it like in the office and set a timetable.But do not overwork yourself to make up for not being in the office every day.Make sure you have a break after you work for a few hours.In addiction, to make working from home really successful, you should make sure colleagues and clients can reach you as though you are in the office.This may help a lot to guarantee the efficiency.Part Two of the Speaking Test
(1)What is important when setting up your own business?
Prompts:
A good idea.Consider the market demand and target at potential customers.Knowing your customers.Keep a file of them.Adequate starting capital is also important.(2)What is important when your business is a partnership?
Prompts:
Good relationship with the other person.Mutual trust and full co-operation can bring out creativity.Both are willing to share responsibilities.Timely communication and decision making.(1)When setting up your own business, I think a good idea is very important.You should consider the market demand and target at potential customers.Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of.A good idea from the very beginning can avoid failure of a new company.Besides I think knowing your customers is also important..You ‘d better keep a file of your customers with names, age, profession and hobbies etc.Based on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible needs.Knowing your customers helps you to provide them with the information they need.Apart from the two points, I think adequate starting capital is also important.Only when you have enough money, can you provide varieties of products with good quality;or you can provide good service which is important to attract customers to your
(2)When your business is a partnership, relationship with the other person is very important.A good relationship with mutual trust and full co-operation brings out the potentials, experience and creativity to the full degree.With good relationship, it is easy for you to communicate with each other and deal with any new issues in time.Besides, it is also important that both are willing to share responsibilities.This will have direct impact on the success and failure of the business.With shared responsibilities, you can achieve your common objectives better and be strongly united against troubles and risks.On top of that, timely communication and decision-making will also help to improve the running of a business with partnership.六、作文memo1、you are a manager at Lar Bonner.After a meeting with staff, the company has agreed to extend parental leave for fathers from two weeks to three weeks.Write a memo to all staff.●refer to the previous meeting
●say when the news system will begin(25th September)
●remind staff that their manager need one month’s notice.To: All staff
From: Tom
Date: 25th July
Subject: Parental leave
Further to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three weeks.The new system will come into operation as from 25th September.May I remind you that your managers will require one month’s notice.2、Say what has happened and why
Anounce the repreaentative’s visit
Say when and where his presentation will take place
Write 40-50 words only.Remember to include a To, From, Date and Subject line.To: All staff
From: Tom
Date: 1st October
Subject: resentation of new insurance policy
To offer staff a better health insurance scheme,We are now working with a new insurance company.Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room.All staff are welcome to attend.WRITINGAn email1、You are a sminar organiser.You want to check details for an event next week with your two assistants.Write an email to your staff.Write 40-50 words.Say which rooms you have booked for the event.Ask them to confirm the schedule with secutity.Explain that one participant will be late.From: XXX
Subject: Confirmation of seminar details
Date:XXX
To: Assistant seminar organiser
Please note that I have booked Room 101 and 102 for the seminar next week.I’d be grateful if you would now confirm this booking and the finalschedule for the event with security.Also note that Mr singh will be one hour late on the Monday morning.2、Dear [name]
Would you please send me details of the next health and safetytraining event? I’m aware that it is due in the near future.Regards
[name]
2.Dear [name]
Thanks for reminding me.The training event takes place on the 3rd September from 9-5 in the conference rooms.Please inform all department managers and forward the attached documents which are to be read before the event.Thanks
[name]
3.Dear Department Managers,Would you all please note that the next health and safety training event takes place on the 3rd September from 9-5 in the conference rooms.As you know this is a legal requirement.Please also find attached documents which you should be familiar with before the event.Thanks for your cooperation.[name]
4.Dear [name]
Thanks for informing the managers.Unfortunately, the training event has been postponed.The reason is the trainer is unavailable.He has suggested the 23rd September, so can you let all managers know?
Sorry for the Inconvenience.[name]
5.Dear Department Managers,Following my previous email, I am writing to inform you of a change in date to the health and safety training event.Due to the unavailability of the trainer on the 3rd September, the event will now take place on the 23rd.All other details remain the same.Apologies for any inconvenience caused.[name]
第三篇：商务英语
行业介绍快餐行业
公司介绍McDonald's Corporation
随着西方习俗和文化对亚洲的渗入，西方的快餐业也大量融进中国市场。其中麦当劳就是最成功的快餐行业中的例子。现在麦当劳拥有超过31000家快餐厅，分布在全球121个国家和地区，拥有39000人，无疑是世界快餐业的巨无霸。麦当劳的成功和它管理的规范化和产品质量的标准化及服务的周到密切相关。在对麦当劳的参观过程中，我们进一步了解到麦当劳内的操作体系和程序，员工内的奖惩制度以及顾客至上的原则。本人参考许多文献及网上资料，将在本报告中对麦当劳进行以下几方面的分析：公司文化，客户价值，产品，员工及竞争对手等方面对麦当劳终端市场做出描述并给出SWOT分析和评价，并对公司的未来发展给出个人的意见和建议。最后，将结合公司文化和自身特点谈谈本次实习的意义和感悟。
麦当劳终端市场分析
1.企业文化
企业文化是一个公司的灵魂，是一个公司扬帆远航的指南针。企业文化是为一个企业所信奉的主要价值观，是一种含义深远的价值观、神话、英雄人物标志的凝聚。我将从以下几个方面描述麦当劳的企业文化
1.经营理念特许经营模式QSCV
特许经营模式 麦当劳采用特许经营的方式，在全球范围有越来越多的加盟店进入，达到产品标准化、服务标准化、促销标准化，进一步扩大了它的品牌。麦当劳提供日常营运操作、培训、营销、广告、人力资源、采购和店铺选址等广泛的支持和保障，让被特许人不仅在创业初始无后顾之忧，更能在未来餐厅发展上，赢在细节和执行。
4.麦当劳拥有世界上最优秀的供应链，通过与供应商紧密合作，以全球化采购的方式，确保以最有竞争力的价格提供最优质的原料。
以租赁为主的房地产经营策略
麦当劳开展特许经营主要是以购买或租赁地产的形式进行，麦当劳公司总部长期承租或购进土地和房屋，然后将店面出租给各加盟店，这种经营策略，实质上是把第一债权人的权利转让给了麦当劳总部，使它具备了从银行取得贷款的资格，从而解决了各加盟者开店的资金困难，为麦当劳特许经营的顺利开展奠定了坚实的基础。
联合广告基金制度
设立广告基金是麦当劳开展特许经营的重要营销策略，由加盟者联合起来，共同筹集资金承担广告费用，可以在更大范围内扩大麦当劳的统一品牌形象，弥补加盟者单独进行品牌宣传广告经费不足的问题。
SQCV
Q代表优质，是指麦当劳为保障食品品质制订了极为严格的标准。麦当劳对品质管理十分严格，视频制作超过一定期限就舍弃不用，如汉堡包的时限是10分钟，炸薯条的时间是7分钟，原产品面包一般是15天，肉饼最多也不能超过3个月。麦当劳的每一家分店食品质量和配料都一样，也同样保证麦当劳食品送到顾客手中之前，经过了一系列周密的品质保证系统。严格的标准使顾客在任何的时间，任何地点所品尝到的麦当劳食品都是同一品质的，一切以质量取胜。
S代表服务，是指按照细心、关心和爱心的原则，提供热情、周到、快捷的服务。麦当劳餐厅的侍应生谦虚有礼，餐厅设备先进快捷。顾客等候的时间很短，还备有各类消毒的食品包装，干净方便。餐厅布置典雅，播放轻松的乐曲，顾客在用餐之余还能得到优美的听觉享受。
C代表清洁，是指麦当劳制订了必须严格遵守的清洁工作标准。如与昂你上岗前必须用特制的杀菌洗手液搓洗20秒，然后冲净，烘干，甚至连厕所都规定了卫生标准。
V代表价值，即物有所值，是为了进一步传达麦当劳的 “向顾客提供更有价值的高品质“的理念。麦当劳的食品讲求味道、颜色、营养。价格与所提供的服务一致，让顾客吃了之后感到真正的物有所值。
2.服务理念顾客第一；高效、快速；“苛刻”更多欢笑，更多选择，尽在麦当劳
为了使各加盟店都能够达到令消费者满意的产品与服务标准，麦当劳建立了严格的检查监督制度。麦当劳体系有三种检查制度：1.常规性月度考评；2.公司总部的检查；3.抽查。公司总部统一检查的表格主要有食品制作检查表、柜台工作检查表、全面营运评价表和每月例行考核表等；
为了吸引顾客，提高服务质量，麦当劳始终坚持优质服务，雷。克罗克提出一句口号：“把自己摆在顾客的位置上，“要求员工”将心比心“，事事时时为顾客着想。另外，麦当劳要求员工都是要微笑待客的，而每家麦当劳里都有一位接待员为顾客提供服务。此外，快捷的速度，创造欢乐舒适的氛围，顺应顾客要求，不断提高服务质量一直是他们的服务宗旨。
客户价值
每一个企业都深知客户就是上帝，客户的忠实度对一个企业来说是非常重要的。因此在质量、服务方面麦当劳一直重视着客户价值。这些都已经体现在服务理念及产品方面中。
产品
麦当劳的所有产品原材料均来自一个厂商，不会因为要减少运输费而在当地进行购买达到标准的统一化。并且它在选择合作者的条件上十分严格，如麦当劳的面包是不会掉渣的。可口可乐的最可口温度是4度，所以它的可乐都是保持在4度的。麦当劳的产品在同等质量上与其他竞争对手相比，是价格低的。而同等价格上它的质量绝对是好的，并且美味的。
员工方面
麦当劳采用人性化管理，将其广大员工和人才视为最大的两大财富之一。麦当劳公司的合作者们首先是“队员”，其次才像其它公司的人一样是雇员。团体观念在一个工作条件艰苦的行业中是十分重要的，在麦当劳，艰苦的工作条件和激烈的竞争，要求每个人的必要的谅解和容忍的精神。为了提高服务质量，对工作人员的挑选非常认真，注意职工素质的训练，对新招来的职工必须进行为期10天的训练，才能正式提任店员。麦当劳特别重视管理人员和服务人员的培训，并且为了激发公司员工上下团结一致，麦当劳采取以下的措施，1善待员工，让他们懂得你是为他们着想的，2多参与员工们的活动，了解他们的苦衷，及时与员工们沟通3 给下属们创造良好的工作环境，让他们知道管理者处处体贴他们4认同员工的表现，向员工表示赞赏，不仅要口头肯定，还要适当加薪，让他们知道管理者随时在肯定他们的贡献5容忍每位员工的个性与风格，使他作为一个活生生的人存在吗不要把他们管理成仅会说话的机器。
竞争对手
除了清洁程度，服务标准，质量的大大不同外，很多人都在诧异，为什么肯德基在中国比麦当劳受欢迎，但麦当劳确是世界上的巨无霸呢。很大程度上，是因为麦当劳的质量标准化，世界每一个角落的麦当劳都是一个味道的，曾经有老外人，在中国吃麦当劳有家的味道。我想这是很多快餐店无法比较的。
SWOT 的分析
1、S: strength, 即优势快捷，美味，服务好，质量好
产品质量好，价格实惠
服务周到，真诚对待每一个顾客，环境优雅整洁
点餐时间短，方便快捷。
员工忠诚度高，团队精神强。
注重了年轻顾客，尤其是一些小朋友
2、W: weakness, 即劣势。
店铺分布不够广泛，品种不是太齐全，有的产品不适合部分客户的口味，如辣。
广告不够响亮，及普遍。
3、O：opportunities,即机遇
随着工作的紧张及时间的不足，越来越多的人开始选择吃西式快餐。
知名度的提高，越来越多人 开始喜欢上麦当劳。
为很多顾客提供了方便，市场的进一步扩大化
4、T：threats,即挑战
越来越多的人怀疑西式快餐的营养程度，成本越来越高，来自KFC的竞争越来越大。以及食品 原材料的保存，许多关于肉类的传染病的出现。质量和品牌的持续保证。市场分析
麦当劳市场分析 默认分类 2007-12-31 13:32:29 阅读1130 评论0字号：大中小 订阅
1、麦当劳的市场优势在于清洁（clean）、快速(fast)、品质（quality）、服务（service）、价值感（value）。
2、麦当劳以年轻人为主要目标市场（年龄由４—３０岁男、女性），3、市场定位：A．麦当劳：以年轻、活泼作诉求，希望提供一个轻快的用餐环境。
4、麦当劳：依消费者对消费价值感的知觉来感受价值，加以订价。
环境战略：麦当劳：○以地区人口分布决定开店地点与规模；○着重地区分布与物流配销问题；肯得基：○人口结构与密度；○商
圈特征（以商业区分布与学校附近及人潮集中地区为主）
５、通路策略：麦当劳：逐步向中南部发展，并发展适合各种商圈与立地条件的店（包括人潮集中区、车站附近、学校、商业区、金融圈）。肯得基：全面性发展。ZHG：以快速开店来占据市场空间拉近与麦当劳的距离，并定位于市场追随者的角色。
６、推广策略：在零售服务业的行销策略中，企业形象的建立与知名度的炒热相当重要。除了通过经营者所提供的商品带给消费者的感觉外，广告与促销活动更是经营者在争取消费者认知与印象的重要策略。因此，广告策略与促销战略的实战运用，并发出适当的广告与促销讯息与消费者心连心，建立密切关系，乃是推广策略的主要课题。快餐业的推广策略分述如下，快餐连锁店的推广策略：
电视广告。麦当劳：○带动狂热；○大量投入TV广告；○密集强打。
促销活动：麦当劳：○合作促销生日餐会；○赞助回馈社会活动。
公共报道：麦当劳：○利用机会制造新闻事件；○各种活动吸引各媒体注意；
７、口碑宣传及耳语运动（Whisper Campaign）是极重要的沟通方式。此外，加强服务、维持良好品质都是必须落实执行的事项。（5）促销活动最常使用的方式是赠品与赠奖，举凡赠送小礼物、集点券、赠奖券等都非常流行与有效。（6）与其他企业合作做联合广告也是很有效果的方式。例如麦当劳与俏丽洗发精的联合广告即很成功。（7）社会爱心回馈活动、写作比赛、亲子活动、快乐家庭等顾客参与性的宣传与促销活动渐渐被快餐经营者所采用。（8）连锁店整体企业形象的塑造与提升，必须藉公益性活动、体育赞助活动以及捐血活动等慈善活动达成。（9）动用新闻性、话题性的讯息来做“议论纷纷”的宣传，可吸引大众传播媒体的注意与免费的宣传报道。（10）由各家分店的小商圈行销策略中，可做定点行销与广告表示的模范。同时，针对各商店附近的商圈特性、人潮特性加强促
销与推广的整体活动。
8、麦当劳还主动创造记者采访机会，参加公益活动，获得公众注意。在麦当劳的公关手册中，还提到在各个不同市场应采取的不同手段，如在以家庭为主的市场可将汉堡包所得捐给当地的学校做乐队制服，手册还指导加盟者如何争取报纸报道各店的活动，如何争取照片上报等。麦当劳每年捐出4%的营业所得，约5000万美元用于各项赞助活动，麦当劳总裁透纳曾说：“使我们的名字出现在公众
面前，而创造一个足以抵消卖汉堡包的企业形象。我们的动机99%是商业性的。
5、个人建议
进一步的扩大市场，加大广告力度，在商业繁华地多参加一些店铺的数量。
适应一些地方的独特口味设计一部分符合当地人的食品，增加营业额。
顺应市场的发展，多生产可爱特别的玩具吸引小朋友
个人感悟
1.整个企业 人生总是充满机遇的，只是我们很多时候没有发现。像克罗克发现了麦当劳特许经营的商机，而麦氏兄弟却没有，将这么好的机会让给了别人。一个企业最重要的是企业文化，树立好的口碑，敢于在行业领域中创新，处处为顾客着想。快餐行业中不仅仅产品的质量很重要的，同样餐厅氛围也是很关键的。另外，商业中要懂得抓住重点，像麦当劳将它的市场主要定位于年轻人，重点还要吸引孩子们，像在餐厅内设置游乐场所。服务的重要性，管理的完善性，管理者的智慧，良好的市场调查，质量的保证，顾客满意的重要性在麦当劳中都得到很好的体现。
对自己的认识
无论是在大学学习中还是在以后的工作中，我们时刻都要保持创新精神，善于寻找机遇，创造机遇。另外，从麦当劳中我主要学会了团队精神，无论是领导还是员工首先他们是一个团队，团队中一直活跃着奋进和家的气氛企业内部的支持和信赖是非常重要的，他们以亲人的形式互相支持，共同奋进，在快乐的氛围下，所有人都充满了干劲才能更好的工作为企业做贡献。我们无时无刻都要严格的要求自己，像麦当劳公司用严格的标准来要求雇员的衣着、修饰及仪态。我们更要时刻的要求自己，只有严律才会使自己奋斗上进.。
第四篇：商务英语
商务英语:英语邮件常用语
1.Greeting message 祝福
Hope you have a good trip back.祝旅途愉快.How are you? 你好吗?
How is the project going on? 项目进行顺利吗? 2.Initiate a meeting 发起会议
I suggest we have a call tonight at 9:30pm(China Time)with you and Brown.Please let me know if the time is okay for you and Ben.我建议我们今晚九点半和Brown小聚一下,你和Ben有没有空? I would like to hold a meeting in the afternoon about our development planning for the project A.今天下午我建议我们就A项目的发展计划开会讨论一下。
We'd like to have the meeting on Thu Oct 30.Same time.十月三十号(周三),老时间,开会。
Let's make a meeting next Monday at 5:30 PM SLC time.下周一盐湖城时区下午五点半开会。
I want to talk to you over the phone regarding issues about report development and the XXX project.我想跟你电话讨论下报告进展和XXX项目的情况。
3.Seeking for more information/feedbacks/suggestions 咨询信息/反馈/建议
Shall you have any problem accessing the folders, please let me knows.如果存取文件有任何问题请和我联系。
Thank you and look forward to having your opinion on the estimation and schedule.谢谢你,希望能听到更多你对评估和日程计划的建议。
Look forward to your feedbacks and suggestions soon.期待您的反馈建议!What is your opinion on the schedule and next steps we proposed? 你对计划方面有什么想法?下一步我们应该怎么做? What do you think about this? 这个你怎么想? Feel free to give your comments.请随意提出您的建议。
Any question, please don't hesitate to let me know.有任何问题,欢迎和我们联系。Any question, please let me know.有任何问题,欢迎和我们联系。
Please contact me if you have any questions.有任何问题,欢迎和我们联系。Please let me know if you have any question on this.有任何问题,欢迎和我联系。Your comments and suggestions are welcome!欢迎您的评论和建议!Please let me know what you think? 欢迎您的评论和建议!Do you have any idea about this? 对于这个您有什么建议吗? It would be nice if you could provide a bit more information on the user's behavior.您若是能够就用户行为方面提供更多的信息就太感激了!At your convenience, I would really appreciate you looking into this matter/issue.如果可以,我希望你能负责这件事情。4.Give feedback 意见反馈
Please see comments below.请看下面的评论。
My answers are in blue below.我的回答已标蓝。
I add some comments to the document for your reference.我就文档添加了一些备注,仅供参考。
5.Attachment 附件
I enclose the evaluation report for your reference.我附加了评估报告供您阅读。Attached please find today's meeting notes.今天的会议记录在附件里。Attach is the design document, please review it.设计文档在附件里,请评阅。
For other known issues related to individual features, please see attached release notes.其他个人特征方面的信息请见附件。6.Point listing 列表
Today we would like to finish following tasks by the end of today:1…….2…….今天我们要完成的任务:1…….2…….Some known issues in this release:1…….2…….声明中涉及的一些问题:1…….2…….Our team here reviewed the newest SCM policy and has following concerns:1…….2…….我们阅读了最新的供应链管理政策,做出如下考虑:1…….2…….Here are some more questions/issues for your team:1…….2…….以下是对你们团队的一些问题:1…….2…….The current status is as following: 1…… 2…… 目前数据如下: 1…… 2…… Some items need your attention:1…….2…….以下方面需提请注意:1…….2…….7.Raise question 提出问题
I have some questions about the report XX-XXX 我对XX-XXX报告有一些疑问。For the assignment ABC, I have the following questions:… 就ABC协议,我有以下几个问题:……
8.Proposal 提议
For the next step of platform implementation, I am proposing… 关于平台启动的下一步计划,我有一个提议……
I suggest we can have a weekly project meeting over the phone call in the near future.我建议我们就一周项目开一个电话会议。
Achievo team suggest to adopt option A to solve outstanding issue…… Achievo团队建议应对突出问题采用A办法。9.Thanks note 感谢信
Thank you so much for the cooperation感谢你的合作!Thanks for the information 谢谢您提供的信息!
I really appreciate the effort you all made for this sudden and tight project.对如此紧急的项目您做出的努力我表示十分感谢。Thanks for your attention!谢谢关心!
Your kind assistance on this are very much appreciated.我们对您的协助表示感谢。
Really appreciate your help!非常感谢您的帮助!10.Apology 道歉
I sincerely apologize for this misunderstanding!对造成的误解我真诚道歉!I apologize for the late asking but we want to make sure the correctness of our implementation ASAP.很抱歉现在才进行询问,但是我们需要尽快核实执行信息.职场点睛:如何和老板谈薪水问题
1.The starting salary I require is HK$6,500 per month.待遇方面，本人希望月薪六千五百港币起薪。
2.I require a salary of $4,500 a month to begin with.本人希望，月薪四千五百元起薪。
3.The salary I require would be $60,000 a year, plus one percent commission on all sales.关于薪金，本人要求年薪六万元，同时希望获得销售额1%的分红。4.My desired starting salary is 10,000 yuan.本人希望起薪10,000元。
5.I require a monthly salary of 12,000 yuan, plus housing.希望待遇月薪一万二千元，提供宿舍。
6.I require a commencing salary of 9,600 yuan a month.本人希望，月薪九千六百元起薪。
7.I am quite willing to start at a small salary.起薪少一点，本人并不计较。
8.In regards to salary, I'll leave it to you to decide after you have seen the kind of work I can do.关于薪金，请考验本人的工作后再作定夺。
9.However, the matter of remuneration will take care of itself, as it always does, if other things are all right.不过，如其他条件具备，薪水问题自会解决。
10.I am willing to work on a trial basis for a small salary for several months, if necessary.试用期内，本人愿意薪水低一点。
盘点:英语会议的开场白
为了使会议有效进行，应在短暂的寒暄之后马上进入正题。
如果是公司内部会议，例如：
OK, everybody, we seem to be complete.Can we get started? 如果是与客户开会，例如：
OK, if you like, we can start now.如果是国际性会议，例如：
Since the majority of the required number is present, the meeting is formally declared to be convened.点明会议目的，例如：
The purpose of this plenary session is to make a general review of our activities during this past year, and to propose new plans for activities during the coming year.介绍会议时间安排，例如：
We've scheduled one and a half hours for the meeting.职场口语:如何对别人表示感谢
Thanks a million.I really appreciate it.万分感谢，真的是帮了我大忙啦。
I really appreciate what you've done for me these days.我真的很感激这些天来你对我的帮助。It's very kind of you to help me.你能帮助我真是太好了。
I really don't know what I would have done without your help.真不知道没有你的帮助我该怎么办。
Thank you for one of the most enjoyable visits we have had in many months.在您处的参观访问，是我们几个月中最愉快的一次。谨向您表示感谢。
Thank you for contributing so much to the pleasure of our staying.感谢您给我们在这里停留期间带来的那么多欢乐。
Thank you so much for your generous hospitality.非常感谢您慷慨的款待。
You must give me the chance to return your kindness when you visit here.您光临我处时我定要借机答谢您的盛情。
Thank you very much(ever so much)(most sincerely)(indeed)(from the bottom of my heart).很(非常)(最真诚地)(确实)(衷心)感谢您。Thanks a million(ever so much).万分(非常)感谢。
It's generous of you to take so much interest in my work(togive me so much of your time)(to show me so much consideration).承蒙您对我的工作如此操心(为我花费这么多时间)(对我如此关怀)。
I want to thank you for your kindness to me and for your compliments.我要感谢您对我的友爱和问候。
白领职场英语口语大百科
见面打招呼
Linda: Welcome, Steve.I am in charge of Sales in the Notebook Division.My name is Linda.Linda: 欢迎你Steve，我负责笔记本事业部的销售工作，我叫Linda。Steve: A pleasure to meet you, Linda.Steve: 很荣幸见到你Linda。开门见山---谈为什么辞去目前的工作
Linda: Vivian has told me that you've done excellent work in your current company.Why have you decided to leave your present job? Linda: 我听Vivian说你在你目前的公司做的很优秀，为什么决定放弃目前的工作呢？ Steve: Well, I do like my current work and I get along well with my colleagues.But I think it's time for me to make a change.You see, I like work that is challenging, and I think I am ready for more challenging work.Steve: 我很喜欢现在的工作，而且与同事们保持着良好的关系。但我认为现在是我改变现状的好时机。您知道，我喜欢具有挑战性的工作，我认为现在我已为迎接更有挑战性的工作做好了准备。
了解性格特征
Linda: Could you tell me what types of people you like to work with? Linda: 能不能告诉我你喜欢与哪一类人一起工作？
Steve: To tell you the truth, I can cooperate with a wide range of people.I'm naturally an easygoing person, and I especially enjoy working with people who are responsible, friendly and helpful.Steve: 说实话，我能和各种各样的人合作。我是个很随和的人。当然，我特别喜欢和有责任心、待人友好、乐于助人的人一起工作。
介绍工作经验
Linda: Next, I'd like to know about your sales experience.Linda: 接下来，请介绍一下你做销售的经历吧。
Steve: I've been in sales for seven years now, with two different companies.The first one was a small audio components manufacturer.I had been working there for three years, and during that period our sales increased by an average rate of 50% per year.At that time I was responsible for sales in the Northwest Region.After three years, I felt I was ready for a bigger challenge, so I switched to my present employer, a systems integration company.I am currently in charge of sales in the Northeast Region.Steve: 到现在为止，我已经在两家公司做了七年的销售工作。第一家是一个小型音响设备制造公司。我在那里工作了三年。那时我们的销售额增长率为每年50%。那时我是西北地区的销售负责人。三年后，我认为自己有能力应付更大的挑战，于是我跳槽到（目前雇主）一家系统集成商。我目前负责东北地区的销售。
结束语
Linda: Well, Steve, I've certainly enjoyed meeting you.Our HR department will contact you later.Linda: 嗯，Steve，很高兴与你会面。接下来人事部会跟你进一步联系的。
Steve: Thank you very much.I'll be looking forward to hearing from you.Good-bye.Steve: 非常感谢，那我静候佳音，再见！工作进度的汇报是工作中重要的一部分，否则辛辛苦苦干半天老板一点也不知道那可就真是白白付出了。下面来看看描述工作进度的句子吧。1.How's the project going?
项目进展得怎么样？
2.Great!We're way ahead of schedule.非常好！我们要提前完工了。3.We're right on target.我们正按计划进行。
4.Well, frankly, we're running a little behind.坦白地说，我们有点落后了。
5.Folks, we're behind the eight-ballin meeting our sales target.Let's speed things up.兄弟们，我们都快完不成销售目标了。我们得抓紧啊。6.It's 70% done.已经完成70％了。
7.It'll be completed on time.会按时完成的。
8.We're halfway there.我们已经完成一半了。
9.Have the milestones been identified for the new project? 新项目的关键活动都已经确定了吗？
10.What delivery date are we looking at? 什么时候交货？
11.There must be no further delays.The drop-dead date/deadline is next Friday's close of business.不能再推迟了，最后期限是下周五下班的时候。
12.Were approaching the critical point for success or failure of this project.我们正处在关系到整个工程成败的关键时刻。
I won't mind if I start with a low salary, for I'm a fresh graduates and don't have much experience.我不介意薪水低一点，因为我是应届毕业生，并且没有什么经验。
If I can be sure that there will be a good chance to advance in this company, I don't think salary is a problem.如果在这个公司能有好的发展的话，我不认为薪水是问题。
I am making RMB 3,000 at present, so I expect not less than that.我现在的薪金是3000元，所以我希望这里的待遇能高于此数。I believe that you have a standard for starting salary.我想你们一定有一个起薪标准的。
I haven't finished the work you gave me yesterday.你昨天给我的工作我还没有做完呢.I'll have some private things to do.So I can't accept extra work.I'm so sorry about it.我有些私人事情需要处理.因此我无法接受超额的工作.非常抱歉.I'm afraid I have no time to do this.我恐怕没有时间来做这些事情.I'm afraid I can't complete the task by myself.I need more help.我恐怕一个人完成不了这项任务.我需要更多帮助.经常会看到同事因为不顺心的事情而心情低落。如果在这个时候你能走上前安慰并鼓励他的话，一方面是出于礼貌的需要，另一方面也可以令同事和领导都觉得你很懂得关心别人哦。
Come on.It's still not the end of the world, isn't it? 好啦别灰心，至少现在还不是世界末日，不是吗？ Face the music.And you can do it.面对问题吧，你可以的。
I'll back you up no matter what's happening.不管怎样我都会支持你。
It's alright.These things happened.没事啦。这种事常常会发生的。
商务英语里面有一些赞美的词语或者表达法，尤其是在口语对话里面，它们的使用频率会更高一些。比如你参加一个商业聚餐，当你和外宾聊天的时候，怎么恰当地使用英语来赞美对方或者表扬对方呢？
我们先来看看最常用的表示赞美的英语单词有哪些: wonderful 太好了 excellent 好极了 beautiful 漂亮 great 真棒 这些词是我们经常使用表达对一些事情的赞美，但英国人用的赞美词比我们想象的要多，象“gorgeous”(极好)，“terrific”（极妙），“fabulous”（极好）和“fantastic”（极妙）。是不是觉得好像听到过？
例句: You look fabulous at the party yesterday.（昨天你在聚会看起来太漂亮了）。He bought a gorgeous suit from the shop.(他从这个商店买了一套特别漂亮的衣服)。I saw a terrific film yesterday.（昨天我看了一个特别棒的电影）。
我们这里还有30句非常简单实用的英语口语，可以在平时生活或者适当的商务场合使用，都是用来赞美或表扬对方的。
1.You look great today.（你今天看上去很棒。）[每天都可以用！] 2.You did a good job.（你干得非常好。）[国际最通用的表扬！] 3.We're so proud of you.（我们十分为你骄傲。）[最高级的表扬！] 4.I'm very pleased with your work.（我对你的工作非常满意。）[正式、真诚的赞扬！] 5.This is really a nice place.（这真是个好地方！）[随口就说、但效果很好的表扬！] 6.You're looking sharp!（你看上去真精神/真棒/真漂亮。）[与众不同的表扬！] 7.You always know the right thing to say.8.You're very eloquent.（你总是说话得体。）[高层次的表扬！] 9.Nice going!= you did a good job.（干得好！）[极其地道的表扬！] 10.The food is delicious.（好吃！）[最普通、但非常重要的表扬！] 11.Everything tastes great.（每样东西都很美味！）
12.Your son/daughter is so cute.（你的孩子很可爱。）[外国人绝对喜欢听的表扬！] 13.What an adorable baby!（多么可爱的孩子。）[只管大胆用！] 14.I admire your work.= 15.i respect your work.（我对你的工作表示敬意。）[世界通用！] 16.You've got a great personality.（你的个性很好。）[一个非常安全的表扬！] 17.You have a good sense of humor.（你真幽默。）[美国人极其喜欢的表扬！] 18.Your chinese is really surprising.（你的中文令人惊讶。）[绝对和其他人不一样的表扬！] 19.Your english is incredible.（我真不敢相信你的英语。）[用了六星级形容词！] 20.You have a very successful business.（你的事业很成功。）[现代人非常喜欢听！] 21.You're very professional.（你非常专业。）[专业化的表扬！] 22.Your company is very impressive.（你的公司给我留下深刻印象。）23.You're so smart.（你非常聪明。）
24.I envy you very much.（我非常羡慕你。）
25.Your wife is very charming.（你的妻子很有魅力！）26.You two make a lovely couple.（你们真是天生的一对！）27.You're really talented.（你很有天赋。）
28.You look nice in that color.（你穿那种颜色很好看。）29.You have a good taste.（你很有品位。）
30.You look like a million dollars.= you look outstanding.=you look like a movie star.（你看上去帅呆了。）1.请假 Would it be possible for me to take the day off this Friday? 这个星期五,我是否可以休一天假?
请求休假用take the day off。如果是两天以上就用days off。上司可能会很干脆地答应说 “That'll be OK.”，也可能会不悦地回答“Will everything be all right?（一切都安排就绪了吗？）”。这些都要看你平时的工作表现而定。2.提议
I think we need to buy a new copier.我想我们需要买一台新的复印机.说出这句话之前，必须要说明“Our copying machine has broken down again.（复印机又出毛病了。）”以作为提案的依据。客气一些的提议，可用“suggest”来表达，如“I would suggest we buy a new copier.” 3.表示了解上司的指示 Yes, of course.是,我知道了.也可以用“I understand.（我明白了。）”，或“Yes, right away.（好的，马上去做。）”对上司说“OK”或 “all right”并不恰当。如果你很忙，应该说“I'm sorry, but I'm busy now.Could I do it later?” 4.确认上司指示的内容
You did say next Tuesday at 2:00 p.m., didn't you? 您是说在下星期二下午2点,是不是?
任何事都必须确认一下。如果对方是外国人更要如此。上句也可以直截了当地说“Let me confirm.（让我确认一下时间和日期。）” 5.报告商谈结果
I had a feeling he was in favor of the plan.我觉得他赞成那个计划.记住“I have a feeling(that)...（我觉得……）”，以及“...(that)he was against the plan.(他反对那个计划。)”这两句话，都是非常有用的哦！“All work and no play make Jack a dull boy.” 在外企工作强度大，8小时之外，人们进行不同方式得到娱乐消遣。一方面也是增加彼此的感情，有利于团队建设。而很多西方国家的老板虽然在工作中比较严谨，但是在工作之后非常乐于丰富多彩的娱乐活动。喜庆节日，公司业绩有所突破都会借口吃饭或是出去娱乐。
Why don't we have some entertainments for relaxation? 英国老板最崇拜文化，工作之余与他谈国家的文化，英国老板一定会和你结成知己。而浪漫的法国人工作和非工作时间简直盘若两人，他们会很热情的邀请同事吃饭或参加Party。而像荷兰人就不愿意和员工出去旅游。要注意的是集体场合上不要对同事说长道短，不要不停地谈孩子，家庭。这些话题都不适宜。在舞会上，女员工可以邀请男老板跳舞，只是跳一个舞没有什么不合适，假如一直邀请她的老板就不合适了。
If we go on a package tour ,we don't have to worry about accommodation,meals during the trip.如果我们跟团去的话,我们就不用担心住宿和吃饭问题了.package tour由旅行社组织的旅游。由旅行社负责预定飞机，预定宾馆，负责三餐的旅行方式称之为旅行团。这类旅行团往往价格便宜，很受欢迎。We can together sometimes.我们什么时候聚聚吧.在英美等西方国家，邀请分书面和口头。书面主要是通过请帖或请柬，较为正式。若采用口头邀请的形式，邀请人一定要向被邀情人讲明参加某一社交活动的内容。并要求对方表态接受还是谢绝。强调这点很重要，因为英美国家的人，尤其是美国人他们的邀请听起来像是口头邀请。但实际上并不具备以上规定的内容，因而不是邀请。如果对方不清楚对方向自己发出了邀请，很容易造成误解。
例如：
I haven't seen you for a long time.You must come round for dinner sometime.好久没见，什么时候一定过来吃饭哦.It's good seeing you.Would you like to have a cup of tea with me? 见到你很高兴，你愿意和我喝杯茶吗？ 这里有两种情况需要注意。有时说的这些话完全只是表示友善的方法而非真正的邀请的意思。就像前一句话，我们只须回答：Thank you.I'd love to.（谢谢，我很乐意。）切记不要问：“什么时间？”否则会令说话人非常窘迫，因为他没丝毫心理准备。对于后一种情况，说话人实际上是在试探邀请成功的程度如何。通过交谈，说话人试探出邀请的成功性，便会发出真正的口头邀请。明确具体时间和地址。
I will have a birthday party next weekend.I was wondering if you'd like to go.邀请需要用词委婉贴切，要根据与对方的关系选择得当的语气。对于你的老板，虽然不是工作时间，但为表示你的尊重和委婉还是邀注意语言的口气。例如不应说：“You come to have dinner with us tonight.英美国家的人常常用一种东方人听起来不十分肯定或者商量的语气。I'm going to give a party this weekend.Would you like to come?.周末我要开晚会,你有时间来吗?
How about joining us for dinner this Friday night?（本周五晚上吃饭好吗？）对于这类邀请，从语气上判断，东方人总觉得邀请人心不诚，因而对是否接受邀请很犹豫。其实，你大可不必有此想法、西方人这样做是反映了他们为人处世不强加于人的行为准则。发出邀请要尊重对方的意愿与选择，以不妨碍对方的生活。对于某一社交活动，不管是书面还是口头邀请都需要在一周之前通知，并确定被邀请的客人是否接受邀请。并做出相应安排。也给被邀情人足够的时间来安排自己的活动。
实用收藏:办公室白领实用电话大全
要找的人不在的理由
1.He is not in right now.他现在不在。
2.No one answers in Mr.Scott's office.史考特先生的办公室没人接电话。
3.He's here but he's not at his desk right now.他有来上班，不过现在不在座位上。4.He hasn't come to the office yet.他还没到办公室。5.I'm sorry, but he is out right now.很抱歉，他刚才外出了。***解析***
1.表达不在的理由中，”上厕所"这句是绝对不能说的。
2.表达在或不在时，也可以用比较简单的： He's in(out)./ He is not in his office./ He's out of office.休假中
1.He is off today.他今天休假。
2.He's on vacation this week.他本周休假。
3.He is on vacation until next Wednesday.他休假到下周三。回家了
1.He has gone for the day.他已经回去了。
2.He's already left for home today.他已经离开回家了。3.He has gone home.他回家了。生病请假
1.He's absent because he is sick taday.他今天生病所以没来。2.He's on sick leave taday.她今天请病假。3.She's on maternity leave now.她在休产假。出差
1.He's in New York on business.他在纽约出差。
2.He left for New York on business until July 22nd.他到纽约出差，要到7月22日才能回来。3.He is on a business trip.他正在出差。我将转达你的留言
1.I'll give her your message as soon as possible.我将尽快地转达尼的留言给她。要找的人已调职
1.I'm sorry.Mr.Scott was transferred to our branch office.对不起，史考特先生已经转调到分公司。
2.Mr.Smith took over his job.I'll connect you.One moment, please.史密斯先生接替了它的工作。稍待一会儿，我帮你转接。
要找的人已离职
1.He left this company last week.他上个月离开这家公司了。2.He is no longer at this company.他已经不在本公司工作了。
请他回电给我
1.Would you please ask him to call me taday? 能不能请他今天回电话给我？
2.Could you tell him to call me as soon as possible? 能不能请他尽快回电话给我？3.Could you just tell him David called? 能不能告诉他大卫来过电话？ 4.Could you ask him to call me back? 能不能请他回电？
5.Please tell him to call Carol at 2233-4455.请他拨打2233-4455给卡洛回电话。请问他何时回来
1.When will he be back? 他何时回来？
2.When do you expect him back? 你觉得他何时会回来？ 3.Is he coming back soon? 他会马上回来吗？
4.Do you know what time she will be back? 你知道他几点回来？
我会再来电
1.I'll try again later.我会过一会儿再打来。
2.I'll call again in one hour later.我一个小时后再打来。3.I'll call back later.我稍候再打过来。
4.Please tell him I called and I'll call him again tomorrow.请告诉他我来过电话，并且我明天会再打给他。
要如何联络他
1.How can I get in touch with him? 我怎样才能和他联系？
2.Could you tell me where I can reach him? 可以告诉我怎样才能找到他吗？3.What's the easiest way to contact him? 什么方法可以最快找到他？ 4.Could I call his mobilephone? 我可以打他的手机吗？ 接受别人的礼物或招待后，打电话道谢为最起码的礼貌之一。1.Thank you for the present.It's just what I wanted.2.Thank you so much for the homemade cake.3.I don't know how to thank you for such a beautiful flower.4.I received your gift.Thank you for the lovely bracelet.翻译：
1.谢谢你的礼物，这正是我想要的。2.非常谢谢你作的蛋糕。
3.真不知道要如何谢谢你，这么漂亮的花。4.我收到你的礼物了。谢谢你可爱的手镯。
当在回答他人的致谢时，可以说下面的句子，都有别客气的意思： 1.You're welcome.别客气。
2.Not at all.这没什么。
3.It's my pleasure.这是我的荣幸。4.Don't mention it.别放在心上。5.That's all right.这没什么。6.No trouble at all.一点也不麻烦。
7.I'm gload you enjoyed it.真高兴你觉得满意。1.Sorry, I didn't catch you.对不起，我听不懂你说的。
2.Sorry, I didn't understand.抱歉，我听不懂。
3.Sorry, I didn't get what you said.对不起，我没听懂你说的话。4.I can't hear you very well.我听不太清楚。5.I can barely hear you.我几乎听不到你说的。6.I'm having trouble hearing you.我听不清楚。7.We have a bad connection.通讯效果不太好。
8.I can't catch what you are saying.我听不太清楚你说的话。发生上面的情况，你可以请对方在重复一遍，你可以说： 1.Pardon?请再说一遍好吗？ 2.Excuse me? 请再说一遍？
上列两句都是对不起之意，但用在会话上，如果后面没有接说明，并且语尾上扬，就是要对方再说一次。听到这句话时就要知道对方要自己再说一遍。
3.I beg you pardon? 能请你再说一遍吗？（此句有请求对方原谅及再说一次的意思）4.Could you repeat that, please? 能请你再说一遍吗？ 5.Would you say that again? 你能再说一遍吗？ 请对方说慢点的说法:
1.Would you speak more slowly? 你能再说慢一点吗？
2.Could you speak up a little? 你能在大声一点吗？ 3.Would you speak more clearly? 你能再说清楚一点吗？ 4.Would you explain more for me? 可以为我解释一遍吗？ 5.Please speak a little louder.请讲大声一点。6.Would you slow down, please?清说慢一点好吗？
商务口语:如何询问他人意见 请问您对这个发言人的话有什么感想?
Could I ask for your reaction to the statement of the spokesman? 2 我想您不反对这个周末去看罗宾先生吧?
I take it you are not opposed to going to visit Mr.Robin for this coming weekend? 他的话得到了您的许可,是吗?
His words have your approval, haven't they? 4 我想他的建议得到了您的赞同.I take it that his proposal has your approval.5 我希望这次合作能得到您的支持.I hope the cooperation had your support.6 您对这次合作是何态度? What's your attitude towards the cooperation? 7 这个协议可以接受吗?
Is the agreement acceptable? 8 这个结果令人满意吗? Is the result satisfactory? 9 我能问一下您是否赞成这个合同吗?
Could I ask if you approve of the contract? 10 你赞成我们的提议,是吗?
You would be in favor of our proposal, wouldn't you? 11 这得到了您的赞同了吗?
Does it meet with your approval? 12 你是赞成他的项目的,是吗?
You've in favor of his project, aren't you? 13 你赞成这个法案吗?
Are you in favor of this issue? 14 你觉得这个主意行吗?
Do you think the idea will work? 15 你赞同老师的决定吗?
Are you for the teacher's decision? 16 请问你是否同意地球的气候正在恶化?
Can I ask if you would agree that the world climate is deteriorating?
你同意他的话吗?
Would you agree with his words? 18 你不觉得是价格断送了这桩生意吗?
Don't you feel the price kills the business? 19 你觉得这次会议如何?
How do you feel about the conference? 20 你不这么认为吗? Don't you think so?
日积月累学口语:9句话教你装神秘
神秘兮兮 Guess what!你猜怎么着！
I know something you don't know!我知道一些你不知道的事情！Ask me what just happened.你猜刚刚发生什么事。Have I got news for you!我有事要告诉你呢！
支支吾吾吞吞吐吐: You'll never guess...你绝对猜不到…… You won't believe...你不会相信……
The weirdest thing just happened...最怪异的事情发生了……
面有难色难以启齿：
I don't know how to tell you this...我不知如何对你启齿……
There's something that's been eating at me for a long time...有件事情在我心里藏了很久……
职场工作英语技巧:如何跟老板说话
1.申请许可
Wouldn't it be possible for me to take the day off this Friday? 这个星期五,我是否可以休一天假?
请休假用take the day off.如果是两天以上就用days off.老板会很干脆地答应说that'll be OK,或是会带有不悦意味回答will everything be all right?(一切都安排就绪了吗?),这些都要看你平时的工作表现而定.2.提议
I think we need to buy a new copier.我想我们需要买一台新的复印机.说出上句之前,必须说明our copying machine has broken down again.(复印机又出毛病了)以作为提案的依据.客气一些的提议,用suggest如I would suggest we buy a new copier.3.表示了解上司的指示
Yes, of course.是,我知道了.也可用I understand(我明白了),或Yes, right away(好的马上去做),对上司说OK,或 all right并不恰当.很忙时,说I'm sorry, but I'm busy now.Could I do it later? 4.确认上司指示的内容
Yor did say next Tuesday at 2:00 P.M.,didn't you?您是说在下星期二下午2点,是不是?
任何事都必须确认一下.如果对方是外国人更要如此.上句也可直截了当地说let me confirm(make sure of)(让我确认一下时间和日期)5.报告商谈结果
I had a feeling he was in favor of the plan.我觉得他赞成那个计划.记住I have a feeling(that)...(我觉得......),及......(that)he was against the plan.(他反对那个计划)这两句话都很管用.实用商务英语名句详细解读
1.a buyer’s market买方市场
market在这里是“行情”的意思。买方市场是有利于购买者的行情。与之相对的是aseller’smarket（卖方市场）。
A: Have you bought the house?你已买房子了吗？
B: I don’t know how to choose it.There are a lot of apartmentsonsale.我不知道 该怎么办，那么多房子，眼都挑花了。
A: It is a buyer’s market, you know.现在是买方市场嘛！
2.a country mile一段很长的距离
该习语多用在美国口语中，名词country有“农场”的意思。在美国，由于科技比较发达，农场往往都很大。这些农场总能给人以辽阔、遥远之感。故该习语用country来指“距离之远”。
A: Is the house close to the central city?那房子*着市中心吗？
B: It is a country mile from the Central Park.But it won’t beaproblem since you drive.离中央公园远着呢。可既然你开车这就不成问题了。
A: The distance is not really a problem.The real problemiswhether I can afford it.远近到不是问题，问题是我是不是买得起。
B: Don’t worry about it.It’s a real bargain.不用担心，很便宜的。
3.a drug on the market滞销商品，滞销货，供应过剩的商品
drug的本义是“麻醉药品”，而麻醉药品是不能在市场上公开出售的，因此该词常常用来指“滞销货”。
A: The things my son bought home were usually a drug on themarketfor adults.我儿子买回来的东西在咱们眼里都是卖不出去的。
B: That’s not abnormal for a youngster.Young people all seemstobe crazy about such things.这对年轻来说没什么不正常的。年轻人看起来对这些东西都非常感兴趣。
A: The real problem is that he’s suing my moneyforthem.问题是他那我的钱去买的呀。
B: He’s your son, after all.Who else’s money do you supposehimto use?他毕竟是你的儿子呀。你想让他拿谁的钱去买呢
4.a fair shake公平的待遇
shake在口语中有“处置、对待”的意思。当fair的意思为“公平的”时，这个短语的意思是“顺利的、有意的”时，它的意思就是“好机会”。
A: Bob, can you ever make a thing center?鲍勃，你就不能做对一件事吗？
B: Yes, I can and I am doing the center thing.我能，而且我现在干的就是对的。
A: You should go and see how Allan handles it.你真该去看看阿伦是怎么干活的。
B: It’s that Allen again!Why can’t you ever think of giving meafair shake?又是阿伦！你怎么就不能对我公平点？
5.a fat chance微小的机会
fat本是“很多”的意思，但在这里用了反意，表示“微小的机会”；表示同样意义的短语还有a fat lot，指“很少”。
A: What do you think of his plan?你觉得他的方案如何？
B: I have a feeling that is it doomed to fail.我感觉它注定要失败。
A: Why don’t you vote against him?干吗不投票否决他的提议？
B: It’s a fat chance of voting out his suggestion.这不大可能。
第五篇：商务英语
报关费customs clearance charge转关报关费customs transmit clearance charge
联单费sheet patch up fees报关单删单或改单费amendment charge
商检费commodity inspection fee商检换单费exchange fee for CIP
商检服务费service charge for inspection
海关查验费customs inspection fee海关查验服务费sevice charge for customs inspection
海关加封费customs seal fee过磅费ponderation fee海关拆封费seal fee
卡口确认费gate charge仓储费storage charge卸车费unloading charge
进库费warehouse in charge仓储费storage charge
装车费loading charge出库费warehouse out charge
理货费tally charge分货费dispatch charge
集装箱掏箱费devanning fee集装箱装箱费stuffing fee
货权凭证ownership licence单证费document charge
贴标签stick mark charge条码扫描bar code scan charge
拆板devanning pallet charge增值服务other service
加班费OT charge保险代理费insurance agent charge
短泊Drayage集装箱下车费container unloading charge
集装箱上车费container loading charge集装箱堆存费container CY charge
散货车bulk cargo truck堆存费Demurrage charge
上,下车费loading/un-loading charge搬移费container truckage
制冷费frozen charge整箱拆箱费devanning charge
集卡挂车出租费container truck rent 出库单录入费data input charge物流服务费logistics charge
商务英语
1.I“ve come to make sure that your stay in Beijing is a pleasant one.我特地为你们安排使你们在北京的逗留愉快。
2.You”re going out of your way for us, I believe.我相信这是对我们的特殊照顾了。
3.It“s just the matter of the schedule,that is,if it is convenient of you right now.如果你们感到方便的话，我想现在讨论一下日程安排的问题。
4.I think we can draw up a tentative plan now.我认为现在可以先草拟一具临时方案。
5.If he wants to make any changes,minor alternations can be made then.如果他有什么意见的话，我们还可以对计划稍加修改。
6.Is there any way of ensuring we”ll have enough time for our talks?
我们是否能保证有充足的时间来谈判？
7.So our evenings will be quite full then? 那么我们的活动在晚上也安排满了吗？
8.We“ll leave some evenings free,that is,if it is all right with you.如果你们愿意的话，我们想留几个晚上供你们自由支配。
9.We”d have to compare notes on what we“ve discussed during the day.我们想用点时间来研究讨论一下白天谈判的情况。
10.That”ll put us both in the picture.这样双方都能了解全面的情况。
11.Then we“d have some ideas of what you”ll be needing
那么我们就会心中有点儿数，知道你们需要什么了。
12.I can“t say for certain off-hand.我还不能马上说定。
13.Better have something we can get our hands on rather than just spend all our time talking.有些实际材料拿到手总比坐着闲聊强。
14.It”ll be easier for us to get down to facts then.这样就容易进行实质性的谈判了。
15.But wouldn“t you like to spend an extra day or two here? 你们不愿意在北京多待一天吗？
16.I”m afraid that won“t be possible,much as we”d like to.尽管我们很想这样做，但恐怕不行了。
17.We“ve got to report back to the head office.我们还要回去向总部汇报情况呢。
18.Thank you for you cooperation.谢谢你们的合作。We”ve arranged our schedule without any trouble.我们已经很顺利地把活动日程安排好了。
20.Here is a copy of itinerary we have worked out for you and your friends.Would you please
have a look at it?
这是我们为你和你的朋友拟定的活动日程安排。请过目一下，好吗？
21.If you have any questions on the details，feel free to ask.如果对某些细节有意见的话，请提出来。
22.I can see you have put a lot of time into it.我相信你在制定这个计划上一定花了不少精力吧。
23.We really wish you“ll have a pleasant stay here.我们真诚地希望你们在这里过得愉快。
24.I wonder if it is possible to arrange shopping for us
我想能否在我们访问结束时为我们安排一点时间购物。Welcome to our factory.欢迎到我们工厂来。I”ve been looking forward to visiting your factory.我一直都盼望着参观贵厂。You“ll know our products better after this visit.参观后您会对我们的产品有更深的了解。Maybe we could start with the Designing Department.也许我们可以先参观一下设计部门。Then we could look at the production line.然后我们再去看看生产线。These drawings on the wall are process sheets.墙上的图表是工艺流程表。
They describe how each process goes on to the next.表述着每道工艺间的衔接情况。
We are running on two shifts.我们实行的工作是两班倒。
Almost every process is computerized.几乎每一道工艺都是由电脑控制的。
The efficiency is greatly raised,and the intensity of labor is decreased.工作效率大大地提高了，而劳动强度却降低了。
All produets have to go through five checks in the whole process.所有产品在整个生产过程中得通过五道质量检查关。
We believe that the quality is the soul of an enterprise.我们认为质量是一个企业的灵魂。
Therefore,we always put quality as the first consideration.因而，我们总是把质量放在第一位来考虑。
Quality is even more important than quantity.质量比数量更为重要。
I hope my visit does not cause you too much trouble.我希望这次来参观没有给你们增添太多的麻烦。
Do we have to wear the helmets?我们得戴上防护帽吗？
Is the production line fully automatic?生产线是全自动的吗？
What kind of quality control do you have?你们用什么办法来控制质量呢？
All products have to pass strict inspection before they go out.所有产品出厂前必须要经过严格检查。
What”s your general impression,may I ask?不知您对我们厂总的印象如何？
I"m impressed by your approach to business.你们经营业务的方法给我留下了很深的印象。
The product gives you an edge over your competitors,I guess.我认为你们的产品可以使你们胜过竞争对手。
No one can match us so far as quality is concerned.就质量而言，没有任何厂家能和我们相比。
I think we may be able to work together in the future.我想也许将来我们可以合作。
We are thinking of expanding into the Chinese market.我们想把生意扩大到中国市场。
The purpose of my coming here is to inquire about possibilities of establishing trade
relations with your company.我此行的目的正是想探询与贵公司建立贸易关系的可能性。
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