第一篇：商务英语考核话题
商务英语口语话题
1、Discuss advantages and disadvantages for ways of working2、Developing a conversation with your partner(Imagine it is your first time to see each other)
3、Student A(a journalist)interview student B about optional topic(eg.business in your home town or country // present and future changes in working life // What is most important to you when choosing a job? // describing his jobs)
4、Discussing a schedule of an event5、Discuss advantages and disadvantages for different types of advertising6、How to decide a proper advertisement?
7、Delegate the following jobs to your partner: Prepare a report on the effectiveness of the company’s websiteORAttend a trade fair for you this weekend.8、Discuss workplace decoration(coffee shop)with your partner9、Should your future boss make rigorous rules to run the company and manage all the employees?
10、Discuss the differences between marketing and sales with your partner.11、Discuss English training needs with your partner.12、Compare online courses and face-to-face courses.
第二篇：商务英语口试常见话题
In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute.Candidates have one minute in which to prepare and should use this time to make brief notes.The other candidate listens to the talk and is invited to ask one or two questions at the end.Candidates may make notes while listening to their partner.Each candidate is given a different set of three tasks from which to choose.General procedure
A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked
1.Customer relation: the importance of offering incentives to customers
Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty.If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services.At the same time the image of your company will be improved and your brands are more likely to be known by customers.2.Product promotion: how to ensure that products are promoted effectively at international trade fairs
You should send a professional team of experts to arrange the promotion at the trade fair.They must be familiar with the products you want to promote at the fair.Meanwhile they must be good at dealing with clients especially foreign clients.You should use advanced technology to display your products at the fair.Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products.You should design your show room and stand carefully to attract more customers.Your stand should be put up at an obvious place so that every customer can get an easy access to your products.3.How to reduce labor turnover rates
In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company.Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.If permits enhance the staff benefits including their base pay annual bonus and other benefits.An incentive system should also be necessary to encourage the staff to work with the company longer.Improve the work environment of your company or factory.Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace.It’s a family where all members are supported and valued.4.Career development: the importance of being willing to acquire new skills throughout your career
With the unceasing development of science and technology the workplace is now undertaking profound changes.The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes.Remember: you are never too old to learn.New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5.International sales: how to research foreign markets effectively
You should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market.For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market.If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.You should ensure that your research team is excellent at carrying out research in a foreign country.That means every member of the team should mater the native language and be familiar with the specific culture of the target market.6.Production management: how to implement an effective just-in-time system What is a JIT production system? JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste(waste being considered as those things that do not add value to the product).A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next(usually small)batch arrives for processing just as needed.The logic behind JIT: Nothing will be produced until it is needed.7.Travel: the importance of being able to speak foreign languages in international business
8.Marketing: how to assess whether there is a market for a new product
You should carry out a research on the customer demands to see if there is a read need in the market for your new product.The feedback or result will help you to decide whether to launch the new product on the market.You should pay special attention to your competitors.Detect whether they are going to launch their new product onto the market.if the answer if yes that probably means there is a demand in the market for some new product.Then be quick and put on your rival product to coincide with them.9.Human resources: how to use staff appraisal schemes
You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes.Most importantly ratings should reflect measurable element of the job requirements.10.Advertising: the importance of television and cinema advertisement
In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services.With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world.They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them.On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.11.Staff management: how to ensure effective lines of communication between the workforce and management
As the leader of the company you should open up a channel for the workforce and management to communicate directly.For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management.They are allowed to talk with each other openly and freely to exchange views and opinions.They can also set common objectives.You should achieve this effectiveness by making use of up-to-date technologies.For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum.In this way a effective line of communication will be set up.You should set up an incentive system to make your staff talk with their line managers.12.Finance: how to ensure accurate cashflow forecasts
you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation.This system can calculate the balance between your income and expenditure on a daily base.And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments.The information will be collected everyday for you to take consideration.13.International sales: how to decide which sales incentives to offer a new foreign customer(本题做为思考题，请大家自行考虑一下。)
14.Recruitment: how to ensure that the best applicant for a job is selected(how to ensure that the best candidate for a post is selected)
During the selection process we should pay attention to the candidates’ quality and attribute.Quality refers to the candidate’s ability to conduct his or her future work.During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies.In addition the other important factor should also be considered.That is the attribute of the candidate.It has something to do with the candidate’s character and value.Those whose value is in the conflict of the company’s ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work.15.How to decide whether to float a company on the stock market
A: we should check the policy concerning listing a company onto the stock market.Different stock exchanges have different policies and requirements.We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market.For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed.Besides, its after-tax profits should also reach a certain level.So check these policies to see if our company is qualified to be listed onto the stock market.Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure director’s duty all kinds of expenses tax and so on.16.Training: the importance of training staff to use new technology
A: it is a very important step to train your staff in how to use the new technology.First of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it.Therefore your training is worthy in getting your staff to understand the new technology.Secondly you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training.The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.17.The importance of selecting appropriate members of staff to attend exhibitions
A: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade fair.The staff you select should at least have a good understanding of the products you display.They must know the quality function description production packing and other important fields of your products.Besides they must have strong ability of promoting and marketing.These elaborately-selected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.18.Production management: how to organize an effective stock control system
A: there are three important steps: first step up a monitoring system in the company to watch closely the level of inventory so that the inventory can be maintained at an appropriate level.Second set up a reporting system to inform the manager of any possible changes in the level of inventory.If the level is too low try to improve it and reduce its negative effect on the production.If the level is too high try to reduce it and pay attention to the lack of capital and difficulties it will exert on the management.Third make everyone in the company clear about the importance of stock control so that every part of this system is operating effectively and altogether achieve a high proficiency of the whole.注释：stock control system 存货控制（对各种物资库存量的管理。目的在于使各种物料的库存量保持在适当的水平，既不会因库存过低而使生产收到影响，也不会因库存过多而占压资金并增加管理上的困难。）
19.Meeting: the importance of regular meeting with suppliers
A: first improve your cooperation with your supplier.It is not just a simple deal you make with your supplier.That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit.Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident in the current business with your company.Third it is your PR department’s job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.20.The importance of teamwork for the effective management of projects
A: to manage projects involves heavy workload and requires much of the company’s energy and human resource.However by using teamwork we can make this complicated work become simple and easy.First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit.That means they work more systemically and coordinate more with each other.As leaders we won’t worry about the time we will have to waste on the coordinating procedures anymore.Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates.Third in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur.The managers can thus save the energy and time for trouble-shooting.21.The importance of providing employees with clear job descriptions
A: if you give your employees clear job descriptions they will have a better understanding of what their jobs are and what their bosses expect from them.Then they can work according to their aims without any misunderstanding of their jobs which will definitely improve the efficiency of your employees’ work.In addition for managers clear job description can enable them to know their subordinates’ work better and to monitor and control their work effectively.22.The importance of understanding cultural differences when working in an international environment
A:(请根据课本第七课所划之内容进行回答)
23.How to ensure that company growth proceeds at the optimum rate A: first we should control the expansion of our company which if not appropriate can cause too much bubble and give a false impression of prosperity.Second plan our company’s future carefully.This includes considering in detail the budget of our company;opening more markets for the company’s products and gearing our company towards a right direction in which its development can be sustainable sound and rapid.Third make sure that we can get all the resources needed for our company’s development including the materials we need to produce our products the capital we need to make investments and the human resource we need to keep our staff highly-qualified.24.How to manage a heavy workload effectively
A: first we should have a timetable illustrating all the details about the work of every staff within a day, a month or even a year.We can deal with more workload while shouldering more responsibility if we can arrange our work in advance.Second make sure that we can communicate with our colleagues effectively so that we can make use of their advice or ideas to help us solve the problems or unexpected things occurring in our work.Third as for ourselves we should keep ourselves physically sound to handle the stress a heavy workload might bring about.25.The importance to a company of having a Health and Safety policy
A: as a kind of legal document Health and Safety policy can help a company to reduce the possible injuries or accidents that may happen in the process of production or office work as it explains in detail what the staff should and should not do in order to keep themselves safe in their work.If those accidents or injuries do happen the Policy made by the company can also be used as reference in case of civil liability.Besides the Health and Safety policy can serve as a record which will be very useful if an inspector questions the company’s precautions on health and safety.26.How to ensure that staff at all levels receive appropriate feedback on individual performance
A: we should establish a complete set of evaluating system within the whole company to monitor individual performance of every employee and to report their performance to the board and the department they belong to.Their performance is judged on the basis of their position and responsibility and in accordance with their personal abilities.Of course any other factors that will affect their performance directly or indirectly will also be taken into consideration.Besides the feedback will be sent directly to our employees’ mailbox immediately after their performance is evaluated.27.How to maintain customer interest in a company’s products A: usually customers are interested in the products which have high reputation or world-wide brand names.Therefore a company should try to keep the fame of their products and develop its products into a global brand in order to attract its customers.And of course customers are often concerned about the quality of the products they are intended to buy.In this regard a company should make their products reliable to use.In addition a company should upgrade their products in a direction that will lead to a multi-functional and user-friendly kind of products.Try to show your customers that your products have great potentials so that they will keep their interest in your products.28.The importance of having a career plan in order to achieve high levels of success at work
A: a career plan is very important for employees.If you plan your career in advance you will have a better idea of what you should do and what you have to achieve at the different stages of your career, which will make you more realistic at work.The plan will guide you throughout your career and make you easier to climb the ladder within the framework of your company.Every time you start your work you will find there is a clear goal before you and every time you achieve your goal another goal has already been set for you to continue.You will never feel lost in the complicated environment and can gain advantage among the tense competition with your colleagues.Gradually you will find yourself moving steadily towards your success and finally reach the top of your career.All of these are not your dreams and they can be realized if you have your career plan.29.The importance of product diversification to the success of a business
A: in today’s increasingly-competitive market product diversification is crucial to the success of a business.Today’s market is becoming more and more diversified which means a single range of products produced by a certain company cannot survive since the competition is extremely high.And even if you survive you will find your earnings via a single product won’t cover even a small fraction of your cost.Therefore a business should diversify its product range.A diversified product range will make you avoid the tense competition in the specific area and give you more opportunities to open up more potential markets which will reduce to a large extent the risks due to the high competition.(还可从吸引顾客的角度来说)
30.The importance in business of maintaining personal contact with clients
A: some of your clients are your important suppliers and others are your distributors.Therefore keeping contact with them means you keep a good communication with your suppliers or distributors whose information is crucial to your production and sales.Any information you gain from your client can be used to test the popularity of your products.Usually formal or official contact with your clients won’t give you much more opportunities to get the information you need.Personal contact however can be developed into a very useful contact since it can produce a sound environment in which you talk to your clients personally.And you can even get some information about your revival through personal contact which you can use to take the advantage in the competition.And of course you will know better what your clients think of your products and what they expect from you since most of your clients are reluctant to tell you because of the strict environment of formal contact.31.How to balance company growth with production capacity
A: in order to balance company growth with production capacity we must keep our production capacity at an appropriate level so that it can promote the growth of our company.If we pay too much attention to the development of production capacity while neglecting the possible harms it can cause we will have to face the stagnation in the grow of our company or the growth bubble which will eventually burst.If we accelerate our production capacity without any consideration of the current market demand or current situation of the company’s sales we will definitely increase our inventory which will cause the break of the cash flow.32.How to achieve and maintain high motivation among a workforce
A: first set up an incentive mechanism within the company to ensure that every highly-motivated employee is awarded.Second try to produce a healthy and sound environment within the company to ensure that every employee know the importance and benefit of keeping high motivation in his or her job.Third help very employee to plan his or her future career within the company to make them sure that they are paid close attention to by the company and they will have a better future if they stay with the company.33.The importance of training staff in how to use new technology when introducing it into the workplace
A: it is a very important step to train your staff in how to use the new technology.First of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it.Therefore your training is worthy in getting your staff to understand the new technology.Secondly you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training.The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.34.How to maintain good relationships with suppliers
A: first improve your cooperation with your supplier.It is not just a simple deal you make with your supplier.That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit.Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident with the current business with your company.Third it is your PR department’s job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.35.How to achieve a strong visual impact in advertising
A: first we should use an impressive and unique color design or slogan in our advertising.Each of them is expected to achieve strong visual impact which will make your advertisement a complete one-off.In addition, we can apply multi-media technology to our ad to achieve some special visual effects such as 3D animation.36.The importance of being able to cope with the stress in a job
A: as today’s businessmen we shoulder more and more responsibilities and experience more intensive stress which if not appropriately deal with will lead to mental fatigue or other mental illnesses or even worse the total breakdown.Therefore the ability to cope with the stress in our jobs is one of the most important skills we should acquire in today’s business world.Furthermore, we will inevitably encounter some stress in our daily work.Without appropriately dealing with these stresses we cannot continue our work in a normal way and the stagnation will appear to offset any achievement we have made in the previous work.
第三篇：商务英语专业课程考核改革
商务英语专业课程考核改革
要提升高职院校的办学质量，提高高职学生的市场竞争力，评价方法的改革是不容忽视的重要环节。
一、商务英语专业课程考核评价体系中存在的问题
1．考核内容重知识轻能力 考试内容仍局限于认教材和课堂教学中的简单知识技能，侧重考核知识的识记和掌握，而对于高级技能，如交际、听说、写作、论辩、交流技能等没有引起足够的重视。
2．考核方式过于单一 考核大多采用闭卷考试的形式，而闭卷考试具有较大的局限性，不能全面完整地考核学生的素质结构，如合作协调能力、探究能力、口头表达能力、交际能力、社会活动能力等，对学生创新能力起不到应有的激励与促进作用。
3．注重终结性忽视过程性评价
学生期末总结性考试成绩往往占课程总成绩 70%左右，这种以期末成绩为主确定学生课业成绩的做法，导致学生不注重平时学习，过分依赖期末死记硬背搞突击，使考试的导学促教功能难以发挥。
4．评价主体单一化 基本上是采用教师评价学生的模式。与学生表现相关的平时成绩往往凭教师的主观经验给出，缺乏学生的互评与自我评价，更缺乏企业对学生的评价，致使评价信息来源单一。
5．实践性教学评价不够完善 商务英语实训室建设和校外实习基地建设相对落后，因此，考核评估更多地注重理论教学方面，对实践性教学评价还未形成体系。
二、构建商英专业课程考核多元评价体系
1.评价主体的多元化。
第一，学生自评。即学生根据自己在评价项目中的表现，对照评价标准，给自己评定成绩，并写出评语。学生自评，有助于教师了解学生在项目进行过程中的想法和困难，也有助于学生发现自己的不足，找到改进措施，提高学习效率。
第二，小组互评。即同组的同学对照评价标准，对该组每位同学在项目中的表现做出评价，给出成绩，并写出评语。这有利于学生间的相互交流，有利于学生从不同层面、不同角度认识问题，并培养团队合作精神。第三，企事业用人单位参与对学生的评价。校企共同制订评价标准，共同实施评价：校企对学生的校内实训、校外顶岗实习的表现，如实践能力、语言应用能力、职业道德素养、解决问题能力等做出共同评价。这样可以使高职商务英语专业了解用人单位对学生的要求，从而对自己的教学做出相应的改进和调整，培养出符合市场需要的人才。
2.评价方法的多元化。除一次性的闭卷考试外，还采用口试、讨论、观察、问卷调查、小论文、对照组评价，以及各种技能竞赛表现评价，如函电拟写竞赛、商务谈判比赛；参加各种活动表现性评价，如模拟广交会、企业专家讲座、担任展会志愿者等。同时，采取定性评价与定量评价相结合、形成性评价与终结性评价相结合的评价方法。定量评价通过考试，以数字来评定一个人的发展状况；定性评价通过描述性语言对学生的表现进行定性分析和综合评判。形成性评价是通过诊断教育方案或计划、教育过程与活动中存在的问题，为正在进行的教育活动提供反馈信息，以提高实践中正在进行的教育活动质量的评价。总结性评价是在教育活动发生后关于教育效果的判断。它在课程结束后进行，衡量课程质量。
3.评价内容的多元化。高职高专的培养目标是生产、建设、管理、服务第一线具有综合职业能力和全面素质的高级技术应用型人才。因此，评价系统不能只限于学生学习成绩的评价，而忽视其他方面，如道德、情感、态度、意志和体质等的评价。高职商务英语专业的学生评价主要包括三方面内容：学业评价、素质评价与能力评价。第一，学业评价。指根据各科标准，对学生的学业成绩进行评价。它主要侧重于对学生英语知识掌握程度的考核，如学生是否具备英语语音、词汇、语法、篇章基础知识和听、说、读、写、译等方面的知识。第二，素质评价。指对学生的职业道德和素养（爱护设备、工具、场地环境等）、价值观、敬业精神、保密意识、学习兴趣、学习习惯、心理素质、意志品质、体质等各方面的评价。
第三，能力评价。指对职业能力、交流沟通和团队协作能力、学习能力、实践能力、创造能力、分析与解决问题的能力、适应社会的能力等各方面的评价。具体来说，是评价学生是否具备英语语言交际能力，即能否流畅地使用英语开展各种商务活动，是否具备外事、外贸、商务实际运作等方面的能力，是否具备较强的应变能力和商务谈判能力，是否具备独立开展业务的能力。
4.评价场所的多元化。对高职商务英语专业学生传统的考核场所一般设在教室，在多元化的评价体系下，学生考核可以是学校的教室、商务英语实训室，也可以在校外实习基地，视考核内容和方法而定。这样，通过对学生各方面的评价，可以更加全面地认识学生，发现学生的潜能，扬长避短，因材施教，帮助学生成才。
第四篇：商务英语
一、短语翻译
regular hours 正常工作时间flexible hours 弹性工作时间
hot-desking 办公桌轮用making contacts 建立人脉关系an impressive job title 一个显要的职衔a pension 养老金
a good salary 可观的收入plan for disast有备无患
work experience 工作经验project manager 项目经理
working environment 工作氛围brainstorming rooms 头脑风暴室sales and marketing 销售和市场营销部globaiservices 环球服务部
developing markets 市场开发部career goal 职业目标
reward and recognition scheme嘉奖制度set your limits规定限
get organised安排有序parental leave 父母假，育儿假，照顾新生儿女假put pen to paper签订协议two become one 合二为一
find the perfect partner 理想搭档don’t feel guilty 勿感内疚
Be prepared to communicate and share credit and blame.要能够相互沟通，功过与共.trade fair event 商品交易会Training and staff development培训和员工发展 Flexible working hours 弹性工作时间Opportunities to travel 旅游机会
Opportunities for promotion升职提拔的机会Days off 几天短假
Company car 公司配给的汽车Incumbent progamme岗位培训课程 Grow and maintain customer relationship发展和维持客户关系
Research and development and manufacturing研发和生产
solo trader独立法人，独立经销店partnership合伙经营
franchise连锁店 特许经营start a business 创办企业
askfor permission 获得准许complain about a mistake 投诉一个错误 confirm something is OK 确认某事request information 索要信息
offer information 提供信息cancel arrangements 取消安排 request help 求助change a booking 改变预定
empioyment news 就业新闻give notice 预先通知
take voluntary redundancy 自愿接受裁退
make redundant 裁员employment issue 就业问题
good communication 良好沟通potential problem 潜在的问题
reasonable period 合理期限reasonable grounds 合理的理由
verbal warning 口头警告written warning 书面警告
disciplinary procedure 纪律程序unglamorous image乏味的形象
door-to-door work and cold calling挨家挨户的推销和进行不期而至的拜访
commercial director 销售总监email confirmation form 电子邮件确认表 build trust建立信任askclever questions 问恰当的问题
knowyour stuff了解你的产品beprepared to fail做好失败的准备 scheduling and technical provision to clients
exceptional interpersonal skill 超强人际交往力open your mind敞开心扉
sales executive 销售总监sales and advertising team 销售和总监能力 sales argument 销售赔款commercial targets 商业目标
marketing representative 营销代表finance manager 财会经理
benefits and incentives 福利和奖励freelance自由职业
二、句子翻译
1、To you, networking might mean attending a conference or trade fair event or meet new clients or partners.对人们而言，建立关系网络也许不仅仅意味着通过参加会议或商品交易会等活动认识新客户或合作伙伴.2、I'd got to a reasonably senior level and I wanted to help other people to maximise their potential.我身处高管职位，希望能够帮助其他女性充分发挥她们的潜能
3、I saw your advert for the post of client services executive in yesterday’s newspaper and I would like to apply for the position.我昨天在报纸上看见你们客服服务主管职位的招牌广告，我想申请这个职位。
4、Following recent feedback on working hours,the head of human resources will give a presentation on Thursday 2 July at 4.30pm in the conference room.5、I’m coming to the event next week called Lanuching your business online.下周我将参加“创办网上公司”的活动。
6、We've reviewed your sales figures and they're not really up to the level we need.我们查看了你的销售数据达不到我们所期待的水平。
7、No one at his old factory was available to comment on how they would be replacing the six workers.就如何接管这六个员工的工作，厂方尚未作出任何评论。
8、The aim of this report is to assess whether Ms chuhova was unfairly dismissed and if the correct procedure was followed by her line manager.这报告的目的是评估察哈娃女士是否被不合理解聘以及她的部门经理是否遵循；额正确的程序。
9、Working type up their every thought and send off emails with tremendous inaccuracy or complete pointlessness.。员工们把每个想法打好字，要么错误百出，要么完全不考虑礼节。
10、Now I speak to customers every day in the buzz of a target-driven environment.it’s fantastic.现在我每天和顾客交谈，目标明确，充满激情。真是妙不可言。
11、Don’t misunderstand the customers.不要误解顾客的意思
12、Don’t overload people with details.13、Salespeople are not necessarilyborn.销售人员不是天生的三、数字翻译
16,000,000,000
——sixteen billion turnover
978,000,000
—— nine hundred and seventy-eight million finnal income
160——one hundred and sixty countries
55,000——fifty five thousand employees
½ —— half of 55,000 in the USA—— four division—— six percent of revenue dedicated to research and development
5,000,000,000 —— five million dollars revenue in Europe
2,000,000,000 ——two billion dollars rest of world revenue
1906 ——nineteen oh six company founded
112,000,000,000 —— one hundred and twelve billion total market
五、作文
Work inpairs.Choose one of the way of working below and prepare a mini-presentation on the topic for the rest of the class.A: WHAT IS IMPORTANT WHEN„?
Job-sharing
● Find someone you like.● Organise and plan how you share the work.●
●
Finding someone you like is the most important when you start a job-share.As job sharing is a way for two people to both fill one job,finding someone you like is very important for the success of the scheme.You may find one from your current workplace, or you may find one outside through all kinds of contacts.Organising and planing how you share the work is also important.If it’s shared reponsibility, there is no division of duties but two people have to split the hours clearly to ensure that the work flows continuously.If it’s divided responsibility, each partner has to be clear about his own case—load or project to focus on during his working hours.If it’s unrelated responsibility, the partners have to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility.Partners have to communicate well so that jobs are done smoothly.Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.B:WHAT IS IMPORTANT WHEN„?
Working from home
● Set up an office space in the house.●Plan your working hours and your breaks.●
Seting up an office space in the house is important whenworking from home.This will give you a feel of being in the office and concentrate more on work.In this way, it will easy for you to differentiate between wrok time and private time and you will not be easily distracted.it’s also important to plan your working hours and your breaks.Make it like in the office and set a timetable.But do not overwork yourself to make up for not being in the office every day.Make sure you have a break after you work for a few hours.In addiction, to make working from home really successful, you should make sure colleagues and clients can reach you as though you are in the office.This may help a lot to guarantee the efficiency.Part Two of the Speaking Test
(1)What is important when setting up your own business?
Prompts:
A good idea.Consider the market demand and target at potential customers.Knowing your customers.Keep a file of them.Adequate starting capital is also important.(2)What is important when your business is a partnership?
Prompts:
Good relationship with the other person.Mutual trust and full co-operation can bring out creativity.Both are willing to share responsibilities.Timely communication and decision making.(1)When setting up your own business, I think a good idea is very important.You should consider the market demand and target at potential customers.Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of.A good idea from the very beginning can avoid failure of a new company.Besides I think knowing your customers is also important..You ‘d better keep a file of your customers with names, age, profession and hobbies etc.Based on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible needs.Knowing your customers helps you to provide them with the information they need.Apart from the two points, I think adequate starting capital is also important.Only when you have enough money, can you provide varieties of products with good quality;or you can provide good service which is important to attract customers to your
(2)When your business is a partnership, relationship with the other person is very important.A good relationship with mutual trust and full co-operation brings out the potentials, experience and creativity to the full degree.With good relationship, it is easy for you to communicate with each other and deal with any new issues in time.Besides, it is also important that both are willing to share responsibilities.This will have direct impact on the success and failure of the business.With shared responsibilities, you can achieve your common objectives better and be strongly united against troubles and risks.On top of that, timely communication and decision-making will also help to improve the running of a business with partnership.六、作文memo1、you are a manager at Lar Bonner.After a meeting with staff, the company has agreed to extend parental leave for fathers from two weeks to three weeks.Write a memo to all staff.●refer to the previous meeting
●say when the news system will begin(25th September)
●remind staff that their manager need one month’s notice.To: All staff
From: Tom
Date: 25th July
Subject: Parental leave
Further to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three weeks.The new system will come into operation as from 25th September.May I remind you that your managers will require one month’s notice.2、Say what has happened and why
Anounce the repreaentative’s visit
Say when and where his presentation will take place
Write 40-50 words only.Remember to include a To, From, Date and Subject line.To: All staff
From: Tom
Date: 1st October
Subject: resentation of new insurance policy
To offer staff a better health insurance scheme,We are now working with a new insurance company.Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room.All staff are welcome to attend.WRITINGAn email1、You are a sminar organiser.You want to check details for an event next week with your two assistants.Write an email to your staff.Write 40-50 words.Say which rooms you have booked for the event.Ask them to confirm the schedule with secutity.Explain that one participant will be late.From: XXX
Subject: Confirmation of seminar details
Date:XXX
To: Assistant seminar organiser
Please note that I have booked Room 101 and 102 for the seminar next week.I’d be grateful if you would now confirm this booking and the finalschedule for the event with security.Also note that Mr singh will be one hour late on the Monday morning.2、Dear [name]
Would you please send me details of the next health and safetytraining event? I’m aware that it is due in the near future.Regards
[name]
2.Dear [name]
Thanks for reminding me.The training event takes place on the 3rd September from 9-5 in the conference rooms.Please inform all department managers and forward the attached documents which are to be read before the event.Thanks
[name]
3.Dear Department Managers,Would you all please note that the next health and safety training event takes place on the 3rd September from 9-5 in the conference rooms.As you know this is a legal requirement.Please also find attached documents which you should be familiar with before the event.Thanks for your cooperation.[name]
4.Dear [name]
Thanks for informing the managers.Unfortunately, the training event has been postponed.The reason is the trainer is unavailable.He has suggested the 23rd September, so can you let all managers know?
Sorry for the Inconvenience.[name]
5.Dear Department Managers,Following my previous email, I am writing to inform you of a change in date to the health and safety training event.Due to the unavailability of the trainer on the 3rd September, the event will now take place on the 23rd.All other details remain the same.Apologies for any inconvenience caused.[name]
第五篇：商务英语
行业介绍快餐行业
公司介绍McDonald's Corporation
随着西方习俗和文化对亚洲的渗入，西方的快餐业也大量融进中国市场。其中麦当劳就是最成功的快餐行业中的例子。现在麦当劳拥有超过31000家快餐厅，分布在全球121个国家和地区，拥有39000人，无疑是世界快餐业的巨无霸。麦当劳的成功和它管理的规范化和产品质量的标准化及服务的周到密切相关。在对麦当劳的参观过程中，我们进一步了解到麦当劳内的操作体系和程序，员工内的奖惩制度以及顾客至上的原则。本人参考许多文献及网上资料，将在本报告中对麦当劳进行以下几方面的分析：公司文化，客户价值，产品，员工及竞争对手等方面对麦当劳终端市场做出描述并给出SWOT分析和评价，并对公司的未来发展给出个人的意见和建议。最后，将结合公司文化和自身特点谈谈本次实习的意义和感悟。
麦当劳终端市场分析
1.企业文化
企业文化是一个公司的灵魂，是一个公司扬帆远航的指南针。企业文化是为一个企业所信奉的主要价值观，是一种含义深远的价值观、神话、英雄人物标志的凝聚。我将从以下几个方面描述麦当劳的企业文化
1.经营理念特许经营模式QSCV
特许经营模式 麦当劳采用特许经营的方式，在全球范围有越来越多的加盟店进入，达到产品标准化、服务标准化、促销标准化，进一步扩大了它的品牌。麦当劳提供日常营运操作、培训、营销、广告、人力资源、采购和店铺选址等广泛的支持和保障，让被特许人不仅在创业初始无后顾之忧，更能在未来餐厅发展上，赢在细节和执行。
4.麦当劳拥有世界上最优秀的供应链，通过与供应商紧密合作，以全球化采购的方式，确保以最有竞争力的价格提供最优质的原料。
以租赁为主的房地产经营策略
麦当劳开展特许经营主要是以购买或租赁地产的形式进行，麦当劳公司总部长期承租或购进土地和房屋，然后将店面出租给各加盟店，这种经营策略，实质上是把第一债权人的权利转让给了麦当劳总部，使它具备了从银行取得贷款的资格，从而解决了各加盟者开店的资金困难，为麦当劳特许经营的顺利开展奠定了坚实的基础。
联合广告基金制度
设立广告基金是麦当劳开展特许经营的重要营销策略，由加盟者联合起来，共同筹集资金承担广告费用，可以在更大范围内扩大麦当劳的统一品牌形象，弥补加盟者单独进行品牌宣传广告经费不足的问题。
SQCV
Q代表优质，是指麦当劳为保障食品品质制订了极为严格的标准。麦当劳对品质管理十分严格，视频制作超过一定期限就舍弃不用，如汉堡包的时限是10分钟，炸薯条的时间是7分钟，原产品面包一般是15天，肉饼最多也不能超过3个月。麦当劳的每一家分店食品质量和配料都一样，也同样保证麦当劳食品送到顾客手中之前，经过了一系列周密的品质保证系统。严格的标准使顾客在任何的时间，任何地点所品尝到的麦当劳食品都是同一品质的，一切以质量取胜。
S代表服务，是指按照细心、关心和爱心的原则，提供热情、周到、快捷的服务。麦当劳餐厅的侍应生谦虚有礼，餐厅设备先进快捷。顾客等候的时间很短，还备有各类消毒的食品包装，干净方便。餐厅布置典雅，播放轻松的乐曲，顾客在用餐之余还能得到优美的听觉享受。
C代表清洁，是指麦当劳制订了必须严格遵守的清洁工作标准。如与昂你上岗前必须用特制的杀菌洗手液搓洗20秒，然后冲净，烘干，甚至连厕所都规定了卫生标准。
V代表价值，即物有所值，是为了进一步传达麦当劳的 “向顾客提供更有价值的高品质“的理念。麦当劳的食品讲求味道、颜色、营养。价格与所提供的服务一致，让顾客吃了之后感到真正的物有所值。
2.服务理念顾客第一；高效、快速；“苛刻”更多欢笑，更多选择，尽在麦当劳
为了使各加盟店都能够达到令消费者满意的产品与服务标准，麦当劳建立了严格的检查监督制度。麦当劳体系有三种检查制度：1.常规性月度考评；2.公司总部的检查；3.抽查。公司总部统一检查的表格主要有食品制作检查表、柜台工作检查表、全面营运评价表和每月例行考核表等；
为了吸引顾客，提高服务质量，麦当劳始终坚持优质服务，雷。克罗克提出一句口号：“把自己摆在顾客的位置上，“要求员工”将心比心“，事事时时为顾客着想。另外，麦当劳要求员工都是要微笑待客的，而每家麦当劳里都有一位接待员为顾客提供服务。此外，快捷的速度，创造欢乐舒适的氛围，顺应顾客要求，不断提高服务质量一直是他们的服务宗旨。
客户价值
每一个企业都深知客户就是上帝，客户的忠实度对一个企业来说是非常重要的。因此在质量、服务方面麦当劳一直重视着客户价值。这些都已经体现在服务理念及产品方面中。
产品
麦当劳的所有产品原材料均来自一个厂商，不会因为要减少运输费而在当地进行购买达到标准的统一化。并且它在选择合作者的条件上十分严格，如麦当劳的面包是不会掉渣的。可口可乐的最可口温度是4度，所以它的可乐都是保持在4度的。麦当劳的产品在同等质量上与其他竞争对手相比，是价格低的。而同等价格上它的质量绝对是好的，并且美味的。
员工方面
麦当劳采用人性化管理，将其广大员工和人才视为最大的两大财富之一。麦当劳公司的合作者们首先是“队员”，其次才像其它公司的人一样是雇员。团体观念在一个工作条件艰苦的行业中是十分重要的，在麦当劳，艰苦的工作条件和激烈的竞争，要求每个人的必要的谅解和容忍的精神。为了提高服务质量，对工作人员的挑选非常认真，注意职工素质的训练，对新招来的职工必须进行为期10天的训练，才能正式提任店员。麦当劳特别重视管理人员和服务人员的培训，并且为了激发公司员工上下团结一致，麦当劳采取以下的措施，1善待员工，让他们懂得你是为他们着想的，2多参与员工们的活动，了解他们的苦衷，及时与员工们沟通3 给下属们创造良好的工作环境，让他们知道管理者处处体贴他们4认同员工的表现，向员工表示赞赏，不仅要口头肯定，还要适当加薪，让他们知道管理者随时在肯定他们的贡献5容忍每位员工的个性与风格，使他作为一个活生生的人存在吗不要把他们管理成仅会说话的机器。
竞争对手
除了清洁程度，服务标准，质量的大大不同外，很多人都在诧异，为什么肯德基在中国比麦当劳受欢迎，但麦当劳确是世界上的巨无霸呢。很大程度上，是因为麦当劳的质量标准化，世界每一个角落的麦当劳都是一个味道的，曾经有老外人，在中国吃麦当劳有家的味道。我想这是很多快餐店无法比较的。
SWOT 的分析
1、S: strength, 即优势快捷，美味，服务好，质量好
产品质量好，价格实惠
服务周到，真诚对待每一个顾客，环境优雅整洁
点餐时间短，方便快捷。
员工忠诚度高，团队精神强。
注重了年轻顾客，尤其是一些小朋友
2、W: weakness, 即劣势。
店铺分布不够广泛，品种不是太齐全，有的产品不适合部分客户的口味，如辣。
广告不够响亮，及普遍。
3、O：opportunities,即机遇
随着工作的紧张及时间的不足，越来越多的人开始选择吃西式快餐。
知名度的提高，越来越多人 开始喜欢上麦当劳。
为很多顾客提供了方便，市场的进一步扩大化
4、T：threats,即挑战
越来越多的人怀疑西式快餐的营养程度，成本越来越高，来自KFC的竞争越来越大。以及食品 原材料的保存，许多关于肉类的传染病的出现。质量和品牌的持续保证。市场分析
麦当劳市场分析 默认分类 2007-12-31 13:32:29 阅读1130 评论0字号：大中小 订阅
1、麦当劳的市场优势在于清洁（clean）、快速(fast)、品质（quality）、服务（service）、价值感（value）。
2、麦当劳以年轻人为主要目标市场（年龄由４—３０岁男、女性），3、市场定位：A．麦当劳：以年轻、活泼作诉求，希望提供一个轻快的用餐环境。
4、麦当劳：依消费者对消费价值感的知觉来感受价值，加以订价。
环境战略：麦当劳：○以地区人口分布决定开店地点与规模；○着重地区分布与物流配销问题；肯得基：○人口结构与密度；○商
圈特征（以商业区分布与学校附近及人潮集中地区为主）
５、通路策略：麦当劳：逐步向中南部发展，并发展适合各种商圈与立地条件的店（包括人潮集中区、车站附近、学校、商业区、金融圈）。肯得基：全面性发展。ZHG：以快速开店来占据市场空间拉近与麦当劳的距离，并定位于市场追随者的角色。
６、推广策略：在零售服务业的行销策略中，企业形象的建立与知名度的炒热相当重要。除了通过经营者所提供的商品带给消费者的感觉外，广告与促销活动更是经营者在争取消费者认知与印象的重要策略。因此，广告策略与促销战略的实战运用，并发出适当的广告与促销讯息与消费者心连心，建立密切关系，乃是推广策略的主要课题。快餐业的推广策略分述如下，快餐连锁店的推广策略：
电视广告。麦当劳：○带动狂热；○大量投入TV广告；○密集强打。
促销活动：麦当劳：○合作促销生日餐会；○赞助回馈社会活动。
公共报道：麦当劳：○利用机会制造新闻事件；○各种活动吸引各媒体注意；
７、口碑宣传及耳语运动（Whisper Campaign）是极重要的沟通方式。此外，加强服务、维持良好品质都是必须落实执行的事项。（5）促销活动最常使用的方式是赠品与赠奖，举凡赠送小礼物、集点券、赠奖券等都非常流行与有效。（6）与其他企业合作做联合广告也是很有效果的方式。例如麦当劳与俏丽洗发精的联合广告即很成功。（7）社会爱心回馈活动、写作比赛、亲子活动、快乐家庭等顾客参与性的宣传与促销活动渐渐被快餐经营者所采用。（8）连锁店整体企业形象的塑造与提升，必须藉公益性活动、体育赞助活动以及捐血活动等慈善活动达成。（9）动用新闻性、话题性的讯息来做“议论纷纷”的宣传，可吸引大众传播媒体的注意与免费的宣传报道。（10）由各家分店的小商圈行销策略中，可做定点行销与广告表示的模范。同时，针对各商店附近的商圈特性、人潮特性加强促
销与推广的整体活动。
8、麦当劳还主动创造记者采访机会，参加公益活动，获得公众注意。在麦当劳的公关手册中，还提到在各个不同市场应采取的不同手段，如在以家庭为主的市场可将汉堡包所得捐给当地的学校做乐队制服，手册还指导加盟者如何争取报纸报道各店的活动，如何争取照片上报等。麦当劳每年捐出4%的营业所得，约5000万美元用于各项赞助活动，麦当劳总裁透纳曾说：“使我们的名字出现在公众
面前，而创造一个足以抵消卖汉堡包的企业形象。我们的动机99%是商业性的。
5、个人建议
进一步的扩大市场，加大广告力度，在商业繁华地多参加一些店铺的数量。
适应一些地方的独特口味设计一部分符合当地人的食品，增加营业额。
顺应市场的发展，多生产可爱特别的玩具吸引小朋友
个人感悟
1.整个企业 人生总是充满机遇的，只是我们很多时候没有发现。像克罗克发现了麦当劳特许经营的商机，而麦氏兄弟却没有，将这么好的机会让给了别人。一个企业最重要的是企业文化，树立好的口碑，敢于在行业领域中创新，处处为顾客着想。快餐行业中不仅仅产品的质量很重要的，同样餐厅氛围也是很关键的。另外，商业中要懂得抓住重点，像麦当劳将它的市场主要定位于年轻人，重点还要吸引孩子们，像在餐厅内设置游乐场所。服务的重要性，管理的完善性，管理者的智慧，良好的市场调查，质量的保证，顾客满意的重要性在麦当劳中都得到很好的体现。
对自己的认识
无论是在大学学习中还是在以后的工作中，我们时刻都要保持创新精神，善于寻找机遇，创造机遇。另外，从麦当劳中我主要学会了团队精神，无论是领导还是员工首先他们是一个团队，团队中一直活跃着奋进和家的气氛企业内部的支持和信赖是非常重要的，他们以亲人的形式互相支持，共同奋进，在快乐的氛围下，所有人都充满了干劲才能更好的工作为企业做贡献。我们无时无刻都要严格的要求自己，像麦当劳公司用严格的标准来要求雇员的衣着、修饰及仪态。我们更要时刻的要求自己，只有严律才会使自己奋斗上进.。
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