第一篇：英语 商务礼仪
毕 业 论 文
(2012届)
题
目： The Role of Etiquette in Business Negotiation 系
部：
经济管理系
专
业：
商务英语
班
级：
09 商务英语(3)班
学生学号：
0909010319
学生姓名：
指导教师：
完成时间：
2012年3月
The Role of Etiquette in Business Negotiation
Abstract: Looking through the history and trend of the development of modern business, the reason for a company to occupy a bigger share of the market and grow quickly among the tough competition is the good commercial etiquette and the skills f commercial negotiation, that’s because all these things will be significant for establishing a good corporate image, improving the competitiveness of enterprises and deepening the trust and friendship of collaborators, so as to get more profit.The good commercial etiquette can also be one of the most important guarantees of a successful business negotiation.This thesis will elaborate the proposition from three aspects including the connotation of etiquette and business negotiations, how to grasp negotiation skills of etiquette and the importance of business etiquette.Key Words: Etiquette;business negotiations;effect
Content I.Introduction......................................................................错误！未定义书签。II.Meaning and relationship of etiquette, business etiquette and business negotiation.............................................................................................................1 2.1.The meaning of etiquette..........................................................................1 2.2.The meaning of business etiquette...........................................................1 2.3The meaning of business negotiation.........................................................2 2.4The relationship between etiquette and business negotiations..................2 III.Business negotiations to the requirements of etiquette...................................2 3.1.Pre-negotiation preparation stage etiquette..............................................2 3.1.1.Negotiation time determination......................................................2 3.1.2.Venue determination........................................................................3 3.1.3Negotiators determine.......................................................................3 3.1.4Etiquette of negotiators.....................................................................3 3.1.5 The protocol of the negotiation procedure.......................................4 3.2.The etiquette of the negotiators in the negotiation...................................4 3.2.1 Opening stage...................................................................................4 3.2.3Express stage.....................................................................................5 3.2.4Contest stage.....................................................................................5 3.2.5Compromise stage.............................................................................5 3.3.The signing ceremony after negotiation...................................................6 IV.Case..................................................................................................................6 4.1.Case1........................................................................................................6
4.2.Case2........................................................................................................7 V.The impact of the etiquette in the commercial negotiations.............................8 5.1.Business etiquette's impact on communication........................................8 5.2.Business etiquette's impact on image.......................................................8 5.3.Business etiquette's impact on coordination............................................9 Conclusion.............................................................................................................9 Bibliography........................................................................................................11
I.Introduction With the development of society, the progress of the times and the acceleration of economic globalization, good manners at work and in life play an increasingly important role.Especially in the modern business activities, etiquette for negotiation success plays a foundation role, staff level of etiquette is representing company image, and good company image is the most direct social benefits, therefore, for every business person, good etiquette standard is a compulsory subject.II.Meaning and relationship of etiquette, business etiquette and
business negotiation
2.1.The meaning of etiquette Etiquette refers to people contacts in the community due to the historical traditions, customs and habits, religious beliefs, the trend of the times and other factors and form, both recognized by the people, for the people of compliance, is for the purpose to establish harmonious relationship with the various exchanges request code of conduct and norms.Can be roughly divided into chief etiquette, business etiquette, service etiquette, social etiquette, etiquette and other five branch.2.2.The meaning of business etiquette Business etiquette is self-explanatory commodity circulation of various economic behavior should follow a series of etiquette.It mainly includes the trading activities of enthusiasm to receive a client, how to get to trade negotiations, how to successfully promote their products, to solemnly held various business ceremony, how to properly solve business disputes, etc.Business etiquette is reflected in the commercial activity behavior criterion of mutual respect.Its core is a kind of behavior criterion, is used to bind us in all aspects of daily business activities.Its role is to reflect the mutual respect between people.Business etiquette is the business to appearance and speech and deportment of general requirements.2.3.The meaning of business negotiation Business negotiations, also known as business meetings, the activities of different economic entities, the parties to their own economic interests and to meet each other's needs through communication, negotiation, compromise, cooperation, strategy and other possible business opportunities identified process.It is an important part of the process of commodity trading.Business negotiation is not just parties to the negotiations based on the economic interests of the exchanges and cooperation between parties with different cultural collision and communication.2.4.The relationship between etiquette and business negotiations Etiquette and business negotiations have a very close relationship.On the one hand, proper etiquette is one of the important basic conditions for success in business negotiations, a very important role in the negotiations.On the other hand, the negotiation of a win-win business on both sides to focus on etiquette, jointly contributed to the successful transaction.III.Business negotiations to the requirements of etiquette 3.1.Pre-negotiation preparation stage etiquette 3.1.1 Negotiation time determination Choice of workplace communication, negotiation time is directly related to the negotiation good or bad.To be carefully considered in the choice of negotiating time, you should try to
avoid the work efficiency is not high fatigue communication period and pay attention and try not to occupy the other side to rest or vacation time.Specific operation, consultation time to a good start of negotiations and the other in advance, the number of negotiations, coordinate intermediate rest time.3.1.2 Venue determination
The venue for negotiations and site selection and how to meet the ritual requirements also play an important role in the success of the negotiations.Generally speaking, a large commercial venue for negotiations in the city between the two sides take turns to show impartiality, also choose a third location.Small business negotiations take place in the more familiar place to need to pay attention, to gain the consent of the other.Selected place should be spacious, elegant, quiet.The venue to be solemn and tidy place the good name of the seat in every negotiation I signed.Negotiations seating arrangements can be carried out in accordance with the protocol order of the meetings and talks.3.1.3 Negotiators determine A capable negotiator team is beneficial to the success of negotiation.Meanwhile it is the respect to the other side.The negotiator must have ample professional knowledge and grasp some certain negotiation skills and etiquette, have nice personal quality and mentality, even good team awareness.3.1.4 Etiquette of negotiators The negotiators must dress up decently, because it can produce deterrent force, showing the confidence and tact, and can impress a good image to the other side.The negotiator should master the time of arriving and leaving, have a good knowledge of the time that the vehicle arrives at the destination so as not to be late.The negotiators had better not to leave alone, if
necessary, you must say to the other side with apologizes.The negotiators should carry the visiting card with them, and ask for the information of the other side in previous to add to the possibility of winning the negotiation.3.1.5 The protocol of the negotiation procedure.It is important to make a protocol of negotiation procedure in previous.The protocol should do with the agenda arrangement, the discussion sequence of every subject and the time assignment that every subject takes.All of above will be beneficial to the situation of the negotiation.3.2.The etiquette of the negotiators in the negotiation
3.2.1 Opening stage
Negotiators should pay special attention to etiquette.When entering the venue, courtesy the other advanced, keep smiling.After the negotiations began, who after a brief, graceful shake hands with each other? Remarks to be generous, simple, try to eliminate each other's strange sense of.3.2.2 Overview stage
Overview to brief and to let others know their intentions and objectives of the negotiations, tone of voice should be easy and not beat about the Bush, not the whole.When in each other's overview, listen to and record.Remember, not unilateral statements, to avoid “chatter non-stop all day long” and rude.3.2.3 Express stage These stage each side to present its objectives, intentions and requirements in the talks, marking the negotiations have entered a substantive stage of consultation to discuss.At this stage, listen subtext in the discourse of the other party, observing each other's mental changes, body language, grasp each other's motives, as well as the bottom line, to gain the initiative.Remember, when questioning tone of mild to warm, the text as appropriate and accurate.Ask questions to clear, Logical.Other reply to listen, just interrupting each other.Questions are answered back thanks to the other party.3.2.4 Contest stage This is the most intense in the negotiating process, the most critical and most difficult stage.Interests of the negotiating parties to represent are trying to convince the other side, so the debate is inevitable.Debate to special note: not ready war;Appropriateness of language civilization, the body stable;Blend sensible, clear, simple language;when after a round of confrontation, after the failed to make concessions, do not approach.If unable to reach a consensus, you can temporarily change the subject, make sure to not silence for too long.3.2.5 Compromise stage Negotiation is based on the premise of mutual reciprocity and mutual benefit, party victory, party a crushing defeat was not meeting the requirements of etiquette.In order to reach an agreement, the two sides should hold sincere cooperation attitude, insisted that he must reach the target subject, make small compromises but also get success tips.Avoid blind concession in haste.3.3.The signing ceremony after negotiation.The both sides finally reach an agreement after several battles and consultations, and would use the form of contract to prove it.Meanwhile, the rite can not be neglected.During the signing ceremony, the both sides should have a seat commonly, and there are assistors around them.The two assistors should stand apart near the signers and the others stand behind the signers.The assistors should help open the text and point out the position where sign.The signers exchange the text through the assistors after signing, and sign the other text.Finally, the signers stand up at the same time, exchange the text, shake hands and congratulate on the successful endeavor about fulfilling the agreement, express good wishes to the success of signing, and the assistors should clap their hands to express congratulations.IV.Case
4.1.Case1 A company in Brazil went to America to buy sets of equipment.The members of Brazil delayed for going shopping with the result that it was too late for 45 minutes when they went to the destination.American delegates were fermented with rage, spending long time condemning that Brazil delegates were not prompt and trustworthy.If it was going on, there would be slim chance to cooperate in that wasting time means wasting resources and money.Brazil delegates were so ashamed that they kept apologizing to Americans.When both began negotiating, Brazil delegates were growing to be not knowing what they could say, how they could do.There was no doubt that they were in a passive state.Not only did they have no mood to bargain with American delegates, but also they could not keep them calm to throw them in to meditation seriously, ending up with signing the law in a hurry.Till signing the law, Brazil members found themselves failed and cheated when they were in silence with brains
not heating.Analysis: It is not a decent behavior in the case that Brazil members were late for 45 minutes.Brazil members did not keep abreast of American civilization carefully, not realizing the importance of promptness, resulting that American delegates doubted that Brazil delegates sincerity and prevailed before negotiating.But Brazil delegates were too passive to keep silent when scrutinizing the contract, result a loss to the company.Business negotiation was a paramount activity for both enterprises.Negotiators should keep prompt to show respect to the other side.Brazil members should know American habits, grasp accurate time in advance, make a thorough preparation to compete for the privilege of negotiation.4.2.Case2 When negotiating with the businessmen, the secretary of the party committee from one of the districts in Beijing found the other side was on the alert towards his own identity, hindering the process of the negotiation.Then, he made a prompt decision and stood up, saying, ''Although I am the secretary of the party committee, I also know and develop the economy, moreover I own the right to make policy.We are too tiny, owning fewer powers, but we are honest, wanting to cooperate with you sincerely.Whether we are unanimous or not, at least you, a foreign gentleman can make friends with me, a native friend."Very few words from the bottom of his heart dismissed the confusion of the businessman, making the negotiation proceed smoothly in a deeper depth.The secretary of the party committee in the case realized his own conditions clearly, by contrast with strength and position of the other side, showing his own weakness with a direct and candid feeling and putting forward his own opinions and principles with proving his sincerity to cooperate with the other side.Because his behavior did not make others feel powerless or incredible, but create sense of trust to the secretary of the party committee, who touched the foreign businessman with sincere attitude to embody the confidence and ability towards the negotiation.It showed a modest and unassuming attitude and decent behavior, finally creating a relaxed and harmonious atmosphere and facilitating the smooth proceeding
of the negotiation.V.The impact of the etiquette in the commercial negotiations
5.1.Business etiquette's impact on communication Business negotiations is an activity of communicating with each other.Weather the negotiations is successful has a great difference on the result of the trade ,then, communicating, as the first step of the negotiations ,becomes more important.Because both sides of the negotiations trying their best to defend their own benefits, the communication between both sides becomes more difficult.If the two sides don't have a good communication, negotiations may fail, even worse, they may misunderstand with each other, which will affect the reputation and imagine of the company in the market, and later affects trade and corporation.If somebody negotiates in a harmonious environment, respect with others, emerge good manners, it will be easier to find a bonding point which both can accept and benefit from.Such environment can strengthen the communications among companies, deepen each other's understanding and trust and make both become a long-term partner.5.2.Business etiquette's impact on image The basic aim of etiquette is to build and model the company's and personal good image.In the business negotiation, both sides' every movement not only present individuals' but also stand for the company's good imagine.Good company image is the company's intangible assets, which can bring direct economic benefits.The modern market competition is embodied in image competition except product competition.A company owning good image is much easier to attain trust and support of the society and be located in unbeaten position.So, the negotiators' paying attention to etiquettes not only is the embodiment of the good quality
of individuals and teams, but also the need of building and consolidating good image.While negotiating, a suitable action a proper word or a sincere eye impression may sometimes make a big difference on promoting the success.While unreasonable movement may leave bad impression, influent negotiations' smooth development, ruin the company's good image in the market.So, the business personnel must value their own image and the influence their movement brings to the company.Pay attention to the behavior, leave good impression and, express etiquette's positive influence and promote the success.5.3.Business etiquette's impact on coordination In the market economy condition, the competition between enterprises is becoming more intense, business negotiation is not only the bridge to communicate with each other, the channel to set up the company's image, but also the key to coordinating the relationships among all aspects.And in the course of the negotiation, the relationship that needs to coordinate not only includes economic relations, also includes interpersonal relationship.When negotiating, paying attention to the etiquette, creating a harmonious environment and keeping the modest manners can not only bring more benefits, work together to promote the development of economy, t achieve the purpose of mutual benefit, but also can promote the further communication and cooperation, develop and strengthen the friendship between both sides.Enterprises in the market are more friends than enemies.Even if they don't reach the deal, sincere attitude, good manners will also leave a deep impression on each other, for future cooperation to build the foundation of the future cooperation.Therefore, whether negotiations succeed or not, it is very necessary to have good manners
Conclusion
China is a state of ceremonies with a long history.During business negotiations, the etiquette plays a particularly important role, and runs through all the courses.If negotiators want to contribute to the success of the deal, regardless of the abundant preparation in each
stage and the effective use of negotiation skills and tactics, having good manners in business negotiations plays a very important role.Both knowing and correctly applying business etiquette can make the negotiations more harmonious, more conducive to agree with each other, and deepen mutual understanding, promote the development of friendship and cultural exchange.As for an enterprise ,employees' having the higher quality and a certain accomplishment and etiquette, forms a kind of enterprise competitiveness in virtually ,improves the overall level of the enterprise and stands in an invincible position in the fierce competition.Bibliography [1]王思忠.礼仪基础知识.上海：华东理工大学出版社，1997.8（2003.2重印）.[2]http://wenku.baidu.com/view/b98478600b1c59eef8c7b4a8.html.[3]刘永艳,宋薇.礼仪学.内蒙古文化出版社，2004.6.[4]朱燕.现代礼仪学概论.北京：清华大学出版社，2006.2.[5]侯红杰..礼仪(2版).上海：东华大学出版社，2004.3.[6]http://zhuzhu-cp888.blog.163.com/blog/static/***4502253/ [7]http:///2010/0305/476312.php
第二篇：商务礼仪英语百句
商务礼仪英语常用句 Part I Meeting and greeting 一.问好：
你好！
Hello!
Hi!(较随意)早上好！Good morning!下午好！Good afternoon!晚上好！Good evening!
晚安！Good night!初次见面问候：
A: How do you do? 你好！B: How do you do? 你好！6.熟识之后：
A: How are you?
你好吗？
B: Fine, thank you!很好，谢谢你！
二.分手：
1.分手时的礼貌用语：
A: Nice to meet you!见到你很高兴 B: Nice to meet you!见到你很高兴 2.说再见： Good bye!Bye!See you!三.对话：
A: Good morning, Mr Brown!
B: Good morning, Tom!
A: How are you?
B: Very well, thank you.And you?
A: Fine, thanks!...Nice to meet you, Mr Brown!
B: Nice to meet you too.Good bye!
A: Bye!四.附：
1.称呼：
Mr 先生 Miss 小姐 Mrs 太太
Ms
女士（不论婚否，皆可用这一称呼）2.姓氏规则：欧美人姓名一般分为三部分，即，first name(名/教名)+middle name(中间名)+last name(姓)eg.Tom
Hanks
(first name)
(last name)
名
姓
So we call him: Mr Hanks(表尊敬)or Tom(亲密称呼)3.问候： 1.2.3.4.5.与外宾见面应主动说：
Good morning!Welcome to Western Tower!您好！欢迎您到威斯顿来！送外宾应说：
Thank you for coming!非常感谢您的光临！
Part II Introductions 介绍
1.May I introduce…? 我可以介绍一下某某某吗？ 2.Let me introduce… 让我介绍一下某某某…
3.Allow me to introduce myself, I’m… 请允许我自我介绍，我是… 4.May I introduce you to… 请让我向您介绍… 5.Tom, this is… 汤姆，这是…
6.May I have your name? 您叫什么名字？
Word: introduce v.介绍（动词）
对话：
A: Mr Brwon, let me introduce our manager, Mr Wang.布朗先生，请让我来介绍，这是我们的经理，王先生。B: How do you do, Mr Wang?
王先生，您好 C: How do you do?
布朗先生，您好
附：
介绍别人认识时，一般是先把主人介绍给客人。如主人给双方介绍的时候，要注意双方的身份、地位、年龄和性别。一般的做法是把男士介绍给女士，把年轻的 介绍给年老的，把社会地位低的介绍给地位高的。如果某人地位很高，那就应该先把其他人介绍给他。
西方国家很注重语言上的礼节礼貌，在商务活动中特别如此，因此，大家在与外宾接触时在英语交谈中尽可能多地（适度地）使用礼貌性的字眼，尽可能表现出一种征询意见的态度是会受到欢迎和得到同样尊重的。
Part III Reception 接待
一.客人寻求帮助时常用语：
1.Excuse me, can you speak English? 2.I want to…(see…/ go to…)3.How can I get to…?(接地点)4.Where is the…?(接地点)二.对前来的宾客说：
A: Good morning /afternoon/evening!
早上好/下午好/晚上好！
B: What can I do for you? /Can I help you?（二者皆可）我能为您做什么吗？/我能帮您什么忙吗？
三.引领宾客时说：
1.This way, please.这边请
2.I’ll show you the way 请跟我来
四.听不懂宾客问话时说：
1.Pardon?（上扬音）您刚刚说什么呢？
2.I beg your pardon（意思同上）您能再说一遍吗？
3.Sorry, I can’t catch you.对不起，刚刚我没听清楚
五.不能立即接待宾客时说：
Would you please wait for a few minutes?
请您稍等几分钟，好吗？ 六.当宾客表示感谢：
A: Thank you very much!
Thanks a lot!
It’s kind of you!
You’re very nice!
谢谢！
B: You’re welcome!
Not at all!
It’s my pleasure!
不用谢！七.当客人赞扬时说：
Thank you!It’s my pleasure!
谢谢夸奖，很高兴为您服务！八.当客人来电话时说：
A: Hello!This is Western Tower/Business Center/Customer center!Please speaking!
您好！威斯顿联邦大厦（商务中心/客服中心）。请讲！
B: Hello!This is…
你好！我是…
A: Can I help you?
有什么我能帮忙的吗？ 九.当客人想兑换外币时客人会说：
I want to exchange my money.Is there any bank? /I want to find a bank(to exchange).这里有银行吗？我想兑换外币。附：
Bank of China 中国银行
China Construction Bank 中国建设银行 Agricultural Bank of China 中国农业银行
Industrial and Commercial Bank of China 中国工商银行 十.当客人问时间：
A: Excuse me, what’s the time? /what time is it?
请问一下现在几点了？
B: It’s…（后可接英语单词表达也可直接用数字读出时间）表达时间：
（分钟 ﹥30分钟时）
（整点）
（分钟 ﹤30分钟）
（整点）
……
to
……
……
past
……
差…分钟…点
…点…分 eg.tweenty-five to eleven
five past eleven
差25分钟到11点
11点5分
1.数字表达 A: 1—10 One
Two
Three
Four
Five
Six
Seven
Eight
Nine
Ten
B: 十几(特殊的两个)
Eleven
Twelve
C: 其他的凡是10以上，20以下都在各位数表达的单词后加“teen”, eg.fifteen
D: 20以上都在各位数后加“ty”, eg.twenty, thirty…
2.直接读出时间表达法：
eg.11:25---Eleven Twenty-five 附:
1.月份: January
February
March
April
May
June
July
一月
二月
三月
四月
五月
六月
七月 August
September
October
November
December 八月
九月
十月
十一月
十二月 2.星期
Sunday
Monday Tuesday Wednesday
Thursday
Friday Saturday 星期天
星期一
星期二
星期三
星期四
星期五
星期六
十一.当客人问路时：
Ask: 1.Could you tell me where the… is?
2.Could you tell me the way to…? 3.Could you tell me how to get to…? 请问一下我想去…怎么走？
4.Excuse me, is this the right way to…? 请问，去…是这样走吗？
Answer: 1.along this road… 沿着这条路…
2.go along this way about a hundred meters… 沿着这条路走大约100米 3.around the corner 在街拐角附近/at the corner 在拐角
4.at the cross 在十字路口/ get to the crossroad 到十字路口上
5.turn right/left 转右/左 on your right/left 在你的右/左手边 6.next to…在…的旁边 7.near… 离…不远 8.over there 在那边
9.It takes about(more than)one hour.（到那里）大概要花一个（一个多）小时 10.get to the end of this road… 走到路的尽头…
11.I’m sorry.I’m a stranger here myself.对不起，我也不熟悉这里。
12.You’d better ask the policeman over there.你最好去问一下那边那位警察。
Dialogue: A: Excuse me.Could you please tell me how to get to Tian Fu Squre?
不好意思，您能告诉我去天府广场怎么走吗？
B: Ok.Let me see…Go straight down this street, you’ll reach the crossroad.让我想一想…沿着这条街一直往前走，你会看到一个十字路口。A: Yes.恩。
B: Cross that and keep going straight to the next light.过了十字路口继续往前走到下一个红绿灯。A: Ok.好。
B: And along this way, you’ll see many bars on the other side of the street.在这一路上你会看到对街有很多酒吧。A: Yeah.好的。
B: When you get to the light, turn right.It’s at the corner.你走到红绿灯那里就右转.天府广场就在路的拐角上.A: Oh!Is it near the a bookstore?
哦…是不是在一个书店旁边? B: That’s right!
对.A: Thank you very much!
非常感谢!B: You’re welcome!
不用谢!
附: 公共标志和说明
1.Business Hours 营业时间 2.Office Hours 办公时间 3.Entrance 入口 4.Exit 出口 5.Push 推 6.Pull 拉
7.Shut 此路不通 8.Introductions 说明 9.One Street 单行道
10.Keep Right/Left 靠左/右 11.Wet Paint 油漆未干 12.Filling Station 加油站 13.No Smoking 禁止吸烟 14.No Photos 请勿拍照 15.Parking 停车处 16.Bar 酒吧
17.Laundry 洗衣店
18.Travel Agency 旅行社
第三篇：商务礼仪英语Bisiness Etiquette
A Study on International Commercial Etiquette and Its Significance
商务礼仪及其意义研究
CONTENTS(TIMES NEW ROMAN 小三号加黑加粗)INTRODUCTION„„„„„„„„„„„„„„„„„„„„.1 CHAPTER ONE ABCCCCCCCC„„„„„„„„„„„„„.7 1.1 Abc„„„„„„„„„„„„„„„„„„„„„„„.7 1.2 Abc „„„„„„„„„„„„„„„„„„„„„„„.8 1.3 Abc„„„„„„„„„„„„„„„„„„„„.„„„.9 CHAPTER TWO ABCCCCCCCC„„„„„„„„„„„„„11 2.1Abc„„„„„„„„„„„„„„„„„„„„„„„.11 2.2Abc „„„„„„„„„„„„„„„„„„„„„„„12 2.3Abc„„„„„„„„„„„„„„„„„„„„„„„.13 CHAPTER THREE„ CHAPTER FOUR„ „
CONCLUSION„„„„„„„„„„„„„„„„„„„„„.REFERENCES„„„„„„„„„„„„„„„„„„„„„
内 容 摘 要
当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
Abstract Nowadays different nations communicate frequently.Etiquette is becoming an important issue, which is not confined only in the domestic affairs.At the same time, the values vary from nations to nations, so does the practice of etiquette.There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people.Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.International business is no longer the privilege of the minority of people.More and more people prefer to go into business.In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge.International business etiquette is the basic knowledge which should be applied in the competition in the international business environment..This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices.It illustrates the business introduction, greetings, welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail.It also shows the significance of the commercial etiquette.INTRODUCTION Business communication and business etiquette In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill.It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food.Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal.You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success.Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value.One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers.Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on.Besides, this kind of commercial activity goes along under the condition of free trade all over the world.Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three CHAPTER ONE ABC
CONCLUSION Increased globalization has been one of the most important developments in the past decade.The Internet has been instrumental in accelerating the growth of business across borders.The ability to effectively conduct business with trading partners around the world is essential in the twenty-first century.Savvy companies view the development of international business etiquette and communication skills as a strategy to distinguish their company from competing firms.One business educator has cautioned, “Being closely attuned to the orientations of diverse trading partners is an increasingly important advantage in the highly competitive global marketplace, where only the very best thrive.” Colleges and universities have responded to this need by integrating international perspectives into the curricula.Business schools in particular have worked to internationalize the curriculum, partially through the expansion of international business communication courses.Even student clubs have recognized the need for enhanced understanding of other cultures, sponsoring popular business etiquette dinners and workshops on global business protocol.Proper etiquette in today’s business world goes well beyond basic table manners(they are, after all, a given in most cultures)and common courtesies(allowing an esteemed colleague or superior to precede you through a doorway, for example).Think of all the elements that go into making a first impression.The list is lengthy.There is your manner of dress, your professional appearance, the color of your dress or tie, your body language, handshake, posture, amount of eye contact on introduction, where you put your hands, how you accept a business card and how you present yours as well as the actual content of the card-and you haven’t even sat down to begin talks.Regardless of the culture, proper etiquette means maintaining your own values while respecting those of others.It does not mean slavishly following the rituals and practices of others to please your host.If you make an effort at the language, at understanding the basics of common courtesy, and avoid any offensive acts, don’t be overly concerned about the subtleties-at least the first time around.To be honest, not that much is really expected of the first time visitor to another culture, thought a deeper understanding will be expected each time you visit.The value in understanding etiquette and protocol id in the confidence it gives you and the impression it makes on colleagues.Although what is covered is handled well, there are some areas that could have received greater attention.For example, there is little discussion of the differences among the various countries and cultures in each continent.And I’d have liked more on business etiquette and the use of humor, entertainment and letters.We previously discussed the importance of business etiquette in daily business activities in terms of “business introduce”, dining, business invitations.There are some other important business etiquettes, such as the proper attitude towards foreign cultures, music and arts, the respect for their dining habits, holidays and religions.We will not discuss them in details because of the limited scope of this paper.Shortly put, understanding more about foreign business etiquettes put us in a good position to deal with all kinds of business occasions and hence facilitate the development of global trade.References: [1] Grace Fox.Everyday Etiquette, A Guide to Modern Manners[M].[2] Mary Jane McCaffree, Pauline Innis.The Complete Handbook [8] R.G.Feltham.Diplomatic Handbook[M].[M].Time-Life Custom Publishing.[3] Williams-Sonoma, Inc.and Wedon Owen Inc.The Bar Guide Berkley Publishing Group with Doubleday Direct, Inc, 1998.of Diplomatc i[M],.Official and Social Usage.[4] 杜培.现代礼仪学[M].中国工人出版社, 1997.[5] 韩欲和, 张彦.涉外礼仪[M].译林出版社, 1996.[6] 金正昆.涉外礼仪教程[M].中国人民大学出版社, 1998.[7] 李斌.国际礼仪与交际礼节[M].世界知识出版社, 1985.[8] 李天民.现代国际礼仪知识[M].世界知识出版社, 1999.[9] 宋长美.对外交往中的礼仪礼节[M].黑龙江人民出版社,1996.（中文参考文献按拼音顺序排，英文按字母顺序排。英文在上，本论文来自网络转载，请勿抄袭。
中文在下。）
第四篇：商务礼仪
着装TPO原则：是国际上公认的穿衣原则。TPO原则是英文Time（时间）、Place（地点）、Object（目的）三个单词的缩写。
尊重他人原则：1.珍惜他人的健康和生命；2.多用商量语气；3.避免惊吓他人；4.尊重他人
隐私。
客随主便：在商务交往中，处于客位的当事人应该遵从当地的或主人的规范。
商务签字的轮换制，即每个签字人在由己方保留的合同文本上签字时，按惯例应名列首位，然后再交由他方签字人签字。
非工作性质聚会的基本礼仪：1.积极参加；2.仪表恰当；3.抓住闲谈的机会；4.注意家人的礼仪；5.表示感谢。
闲谈的技巧：1.选择话题；2.适时发问；3.注意反应；4.闲谈的语言要求。
交换名片的学问：1.在涉外交往中，在名片上使用你将要访问国家的官方语言；2.实现把名片放在衣袋或公文包等容易拿到的地方，这样方便交换；3.准备充足的名片；4.把握递送名片的时机；5.赠送名片要有所选择；6.出示名片的礼仪与握手相似；7.名片应放在伸手可及的地方，以便随时取出；8.买一个好的名片夹是很值得的；9.掌握交换名片的礼貌语言。商务宴请准备礼仪：1.调查对方饮食偏好，设计整个宴请的过程；2.列出名单；3.确定时间；
4.把握时机；5.选好场所；
6.订好菜谱；7.发邀请函；8.排定座次；9.餐具摆台。
准备礼物时应注意问题：1.考虑礼物的作用；2.了解对方的爱好；3.了解对方公司有关送礼的规定；4.礼品的实用价值。
开业典礼的程序：1.迎宾；2.典礼开始；3.致贺词；4.致答词；5.揭幕或揭牌；6.参观；
7.迎接首批顾客。
商务谈判礼仪的基本原则：1.知己知彼原则；2.互惠互利原则；3.平等协商原则；4.人与事分开的原则；5.求同存异原则；
6.礼敬对手原则；7.预审原则。
商业接待前的准备：1.相关的设备准备；2.美化空间，布置环境；3.服装整洁，举止大方；
4.了解客人的情况。5.确定接待规格；6.安排访问日前；7.相关文书的准备工作；8.准备名片及茶点；9.其他准备工作。
在商务活动中谈话礼仪在座谈中忌谈的话题：1.不得非议党和政府；2.不可涉及国家机密和行业秘密；3.不得非议交往对象的内部事务；4.不得背后议论领导、同事和同行；5.不得涉及格调不高的内容；6.不得涉及个人隐私之事。
西餐中餐巾的正确使用：正式场合使用餐巾是一件应该小心的事情，因为它代表了礼仪。西餐中都要用餐巾。餐巾分午餐巾和晚餐巾。午餐巾可完全打开铺在膝上，晚餐巾只打开到对折为止。折口向外然后铺在大腿上，开口朝外方便拿起来擦拭嘴巴。餐巾应在点菜后菜送来前打开，如主人或长辈在座要待他们有所行动后才能取下餐巾。正规的晚宴中要等女宾放好餐巾后男士再放餐巾。餐巾打开后应平铺大腿上，不能围在脖子上或折在腰间。已经启用了的餐巾应一直放在大腿上，要等散席时才拿回到桌上并放到参位左侧。用餐中途需离席时可稍微折一下放在椅子上。餐巾的基本用途是保洁，当然还可用来擦嘴，擦的时候切忌将餐巾当毛巾来抹嘴巴，只是以餐巾的一角轻按几下就可。女性在用餐前也要用面纸将口红擦掉，不可留在杯子或其他餐具上，更不可印在纸巾上，那样会给人留下不洁的感觉。
书写求职简历时应注意的礼仪：1.全面、真实地介绍自己的情况；2.反复斟酌字句，不要写错字；3.书写简明扼要，重点突出；4不要过分强调学习成绩，应多强调自己完成工作的能力；5.介绍自己时应真实、具体，不要泛泛而谈；6.书写纸张应用质地好的信纸，用钢笔书写或用电脑打印；7.书写篇幅在二页以内。太长了，对方没时间看，太短了也不行，自己情况介绍不详细，不易吸引人；8.如打印，应用漂亮的字体，讲究格式；9.附有关证书的复印
件；10.将对方面试前能够找到你的联系方式尽可能写详细。
面试礼节：1.提前10分钟赶到；2.进入室内时，应先敲两下门，等对方答应“请进”时方可进入，然后向对方行点头礼或鞠躬礼后，再关上门；3.走到椅子旁边时，应恭敬地自我介绍：“我是某某”；4.如果有指定座位，则坐上指定的位子，若无指定位置时，可选择主考官对面的位子采取桌角座次，和主考官成桌角位落座；5.当对方请你坐下时，说声“谢谢”再坐下；6.坐端正，两手自然轻放在膝上，千万不要两手垂下，或放在胸前，或背后交叉；7.简明扼要的回答一切问题，如果谈论自己的设想、建议、计划等，则可详细讨论，但言谈必须有礼貌，提到公司要称“贵公司”；8.面带微笑，举止得体，不要紧张；9.称呼准确；10.面谈结束后，行礼、握手后再离开，离开时要先采用“后退步”的走法，然后离开。
拜访礼仪的活动注意事项：1.进入主人的房间前时，应在主人告知你衣帽和资料袋和手提袋该放在何处时再放，不要贸然行事，有的人在没有经过主人的示意下就自作主张将背包等放在主人的桌子上，这是不礼貌的；2.主人应指客人该坐在何处，客人应等候主人指示后再座。如果主人出于某种原因没有指明（也许忘了），那么客人最好先问一下再坐，以免错误地坐在别人的座位上；3.注意特殊气候。若最近天气不是很好，碰到下雨或特别气候时你可能会撑伞或穿雨衣，记住在进入比尔的办公室前，就要先请教柜台人员是否有衣帽间可以放置你的伞或雨衣，最好不要随身携带雨具去见你所要拜访的人；4.拜访主人时，很重要一点是必须携带名片。名片的使用方法也要得当。5.当初次见面时总会寒暄两句，例如：“您好！我是XXX公司的XXX，感谢您对我们公司的照顾。”一般由主人采取主动，在转入正题前花几分钟时间寒暄下。通常情况几分钟几句话就够了；6.最好不要抽烟，尤其是在商业场合。但如非抽不可，吸烟应征求主人的意见；7.在告辞的礼节方面，说过再见后，你的身体就该离开椅子了，不要“半个钟头前说再见，半个钟头后还坐在椅子上”这是很不礼貌的行为；8.当人有为你奉茶时要有相对礼貌的回应a.注视奉茶者，并诚恳地说声“谢谢”，即使是餐厅服务员帮忙加水也要对其表示谢意，b.如需调和糖和奶精，应先调好之后，茶匙横放在碟子上再以右手端起杯子c.喝茶时不需将杯垫一起端起，以单手端起茶杯另一只手扶杯垫，预防杯垫掉落即可d.喝茶时不可出声，不要因怕将茶叶喝入口中而以嘴滤茶，如发出声音则十分不雅；e.女士喝茶先用化妆纸将口红轻轻按掉些，以免口红印在杯子上f.商务拜访时如对方未先提出备有饮料款待时，来访者不易主动提要求g.没有人喜欢被打扰，但有时又无法避免。
开业典礼活动、周年庆活动：按照调查对方饮食偏好，设计整个宴请的过程；列出名单；确定时间；把握时机；选好场所；订好菜谱；发邀请函；排定座次；餐具摆台进行准备，并做好舆论宣传运用传播媒体广泛刊登广告以引起公众的关注营造气氛并邀请有关传播媒体人士在开业仪式举行之时到场进行采访报道引导其进行正面宣传，邀请来宾，现场布置，接待服务，礼品馈赠，程序拟定有开场、过程、结局的程序构成。开业典礼的程序是由迎宾，典礼开始，致贺词，致答词，揭幕或揭牌，参观，迎接首批顾客等组成。参加开业典礼的礼仪要求：组办方礼仪要求服饰要规范、准备要周到、要遵守时间、态度要友好；宾客礼仪要求要守时、宾客应在开业典礼前或开业典礼时送些贺礼如花篮等、见到主人应向其表示祝贺并说祝顺利发财兴旺的吉利话、在典礼上祝贺词时应简短精炼不能随意发挥拖延时间、在典礼的进行过程中宾客要做一些礼节性的附和、宾客离开时要与主办单位领导主持人服务人员等握手告别并致谢意。
第五篇：商务礼仪
一、虽然不吸烟，但随身携带打火机，以方便在周围的女士吸烟时为其点烟。③ 天天换衬衫，保持领口和袖口的平整和清洁，有的还会使用袖扣。④ 腰间不悬挂物品，诸如手机、呼机等等。⑤ 在与女士相处时，不放过每一个细节以对女士加以照顾，并且几乎在完全下意识的状态下操作，百战不殆。⑥ 在吃饭时从不发出声音。⑦ 较常人使用礼貌用语更为频繁。
二、做到彬彬有礼，落落大方，遵守一般的进退礼节，尽量避免各种不礼貌、不文明习惯。无人或未经主人允许，不要擅自进入室内。（3）在顾客面前的行为举止☆ 当看见顾客时，应该点头微笑致礼，如无事先预约应先向顾客表示歉意，然后再说明来意。同时要主动向在场人都表示问候或点头示意。在顾客家中，未经邀请，不能参观住房，即使较为熟悉的，也不要任意抚摸划玩弄顾客桌上的东西，更不能玩顾客名片，不要触动室内的书籍、花草及其它陈设物品。在别人（主人）未坐定之前，不易先坐下，坐姿要端正，身体微往前倾，不要跷“二郎腿”。当与顾客初次见面或告辞时，要不卑不亢，不慌不忙，举止得体，有礼有节。不要当着顾客的面，擤鼻涕、掏耳朵、剔牙齿、修指甲、打哈欠、咳嗽、打喷嚏，实在忍不住，要用手拍捂住口鼻，面朝一旁，尽量不要发出在场，不要乱丢果皮纸屑等。在交际中令人讨厌的八种行为① 经常向人诉苦，包括个人经济、健康、工作情况，但对别人的问题却不予关心，从不感兴趣； ② 唠唠叨叨，只谈论鸡毛小事，或不断重复一些肤浅的话题，及一无是的见解； ③ 态度过分严肃，不苟言笑； ④ 言语单调，喜怒不形于色，情绪呆滞； ⑤ 缺乏投入感，悄然独立； ⑥ 反应过敏，语气浮夸粗俗； ⑦ 以自我为中心； ⑧ 过分热衷于取得别人好感。
◎ 不要为办事才给人送礼。礼品与关心亲疏应成正比，但无论如何，礼品应讲究实惠，切不可送人“等外”、“处理”之类的东西。
点击咨询 