模拟iPhone6发布会发言稿5篇范文

第一篇：模拟iPhone6发布会发言稿

Here is the product that we are all proud of—the iPhone 6.Just as the fact shows, our products are always in great demand.As a result, we decide to launch iPhone6.The design is absolutely the most advanced all over the world.Our team has considered every detail to make it the most beautiful phone.There are 2 improvements I’m going to talk about.The first innovation is the outward appearance.See, iPhone 6 follows the three colors of iPhone 5s, space gray, white/silver and gold.But, the screen is much bigger than iPhone 5s.The catercorner extends 0.7 inches.This makes iPhone 6 compare favorable with the computer but more convenient.Also, iPhone 6 uses the sapphire screen(蓝宝石屏幕),much more solid（坚硬，找不到合适的词）.You won’t worry about breaking the screen down anymore.What’s more, in the new iPhone 6 the edges of the screen are super smart.For example, you can use touch ID for unlocking to buy softwares in APP store.The second, is the inside performance.On the one hand, iPhone 6 is equipped with a new operating system, IOS8, perhaps the most advanced system.The CPU performance has been up to 4X as well as 8X the graphics performance.What’s more, the battery can stay 10 hours.At the same time, iPhone 6 will equip with Apple A8 chipset, making the phone operate faster.It will be an amazing and brand new experience.IPhone 6 will be a large leap in the history of mobile computers.

第二篇：2007乔布斯首款iPhone发布会演讲稿

2007乔布斯首款iPhone发布会演讲稿

Thank you for coming.We’re going to make some history together today.So,welcome to Mac-world.You know,it was just a year ago that I was up here and announced that we were going to switch to Intel processors.A huge,heart transplant to Intel microprocessors.And I said that we would do it over the coming 12 months.We did it in seven months,and it was the—it’s been the smoothest and most successful transition that we’ve ever seen in the history of our industry.And it was because we made a beautiful,seamless version of OSX for Intel processors.And our team created Rosetta software which lets you run Power-PC apps on top of OSX on Intel processors.Our hardware team got to cranking out a new Mac with Intel processors every month,and we completed this transition in seven months.But we didn’t do this alone.We did this with the help of a lot of folks.Our new colleagues at Intel really helped us.Thank you very much.Our third-party developers rapidly moving their apps to universal versions to run at native speeds on Intel processors.Thank you very much.And most of all,our users.The minute you saw these lightning-fast machines,you bought‘em.And we’ve had an extremely successful year,and I want to thank our users very much.Now,as many as you know,our retail stores have for a while been selling over half their Macs to people who have never owned a Mac before:switchers.Well,I’m pleased to report that now,in the U.S.,Macs selling through all channels,over half of them are selling to people who have never owned a Mac before.It’s not just limited to our retail stores anymore.Half the Macs we’re selling in the U.S.We are picking up lots and lots of new members of the Mac family,and we couldn’t be happier.As a matter of fact,here’s one that might be coming on soon.Jim Allchin at Microsoft was quoted recently as saying if he didn’t work for Microsoft,he would buy a Mac,and he’s retiring soon,so I’ve alerted our Seattle stores to keep an eye out for him and give him really good service.You know,Vista’s coming out,and you know our ads with the Mac guy and the PC guy,we made a little ad for Vista,and I’d love to show it to you now,if you’d like to see it.[Apple ad] So,2007 is going to be a great year for the Mac.But this is all we’re going to talk about the Mac today.We’re going to move on to some other things and over the course of the next several months we’re going to roll out some awesome stuff for the Mac.But for today,we’re going to move on.So,the first thing I like to do is give you an update about our music business.As you know,we’ve got the iPod,best music player in the world.We’ve got the iPod nanos,brand new models,colors are back.We’ve got the amazing new iPod Shuffle.The iPod,in addition to being the world’s best MP3 player,has become the world’s most popular video player,and by a large margin.The iPod Nano is the world’s most popular MP3 player,by a wide margin.And the new shuffle is the world’s most wearable MP3 player.So we had an incredible line-up for this holiday season,all refreshed and new products.Now I’d like to tell you a few things about iTunes now that are pretty exciting.Number one,we have crossed a major milestone.We have sold over 2 billion songs on iTunes.It’s amazing.Now,there was an article recently that said iTunes sales had slowed dramatically.I don’t know what data they’re looking at,but this is our data,and what we see is iTunes sales were really up this year.It took us over three years to get to a billion songs.We got our second billion in 10 months in 2006.And growing off an over 600 million song base,we doubled it in 2006.So we couldn’t be happier with the growth rate of iTunes and selling 2 billion songs.Now,we are selling over 5 million songs a day now.Isn’t that unbelievable?That’s 58 songs every second of every minute of every hour of every day.And the last time we talked to you,we said that we were the 5th largest music reseller in the U.S.Now all these other guys sell music on CDs,and of course we sell it online.But if you add up all the music that’s sold,we were the fifth-largest reseller.Because of the growth of iTunes,I am pleased to report that we have now passed Amazon.We sell more music than Amazon,and we are now number four.And you can guess who our next Target might be.So that’s an update for music.Now I want to talk about TV shows.We’ve got awesome TV shows on iTunes.As a matter of fact we have over 350 TV shows that you can buy episodes from on iTunes.And I’m very pleased to report that we have sold now 50 million TV shows on iTunes.Isn’t that incredible? Now,let me go on to movies.When we started with television shows,the pioneering partner we had was the Walt Disney Co.They decided to throw in with us and sell TV shows,and boy did it work.Well,when we decided to sell movies,they were right with us there again as our pioneering partner to sell movies.And I am really pleased to announce that in the first four months of selling movies,we have sold 1.3 million movies on iTunes,which I think has exceeded all of our expectations.And today,we have a new partner joining the Walt Disney Co.to sell movies on iTunes,and that is Paramount.We’re thrilled because they have some awesome movies.Let me just show you a few of the titles here that are going up as we speak.All six Star Trek movies.So we are going to be moving up from the hundred movies we’ve offered so far to over 250 movies now offered on iTunes.These are getting up as fast as we can over the next week or so.And we hope to be adding even more movies as other studios throw in with us as 2006 rolls on.So that’s an update on iTunes.Now,as I said,we had a very strong lineup of music players for this holiday season.We always have stiff competition.That’s just part of this business.And we had a new competitor this past holiday season,which was,of course,Microsoft’s Zune.So how’d they do?Well,we don’t have data for December yet,because it’s not out till next week or the week after,I forget.But we have data for November,which was their launch month,should have been real big.And they garnered 2 percent market share.Two percent market share.iPod had 62 percent market share,and the rest had 36.Again,we don’t have data for December.We know we went up quite a bit in December in terms of market share.And we’ll find out how they did.But 2 percent in their launch month.So,no matter how you try to spin this,what can you say?So that’s an update on how we’re doing in the new music business,and we’ve got a few new ads for iPods.You know,we work with some of the greatest folks to create advertising.And they created this wonderful ad that I’d love to show you right now,so let me go ahead and roll it.[Ad plays] Now,just to let you in on our process a little bit,these guys are incredibly creative,they couldn’t stop,and they took the same song,which is an up-and-coming British pop group,and they took the same dancers,and they did some different animation,and they came up with what you’re about to see.[Ad plays] Isn’t that great?So,those will be running shortly.And that is an update to our music business.Now,I’d like to talk about a product we introduced in September.The code name was iTV.We have a new name for it.It’s called Apple TV.But you should either go with your code name,like we did with the Mac,or you should pick a code name quite a bit—a real name quite a bit different than your code name,so I’ll probably stumble and call this iTV five times today by mistake.I apologize.So Apple TV.Apple TV is a way to enjoy your media on your big screen TV.So let’s backtrack and talk about what we did when we previewed this in September.You can buy great content on the iTunes music store.Movies,TV shows and music,of course.And you can download it to your computer,be it a PC or a Mac.I’m going to use a Mac here.You can put other content on your computer from other places,of course.And you can put that content on your iPod,right?Now,you can go out and buy a wide-screen TV,hook up an Apple TV to it,and wirelessly transmit that content from your PC to your Apple TV and watch it on your big screen TV.It’s that simple.Right?It’s that simple.So,this is it.Let’s take a look around the back at the connectors to refresh ourselves.We have a power connector,USB 2,and Ethernet.And we have wi-fi wireless networking built in.And then we have ways to get video out.An HDMI connector,which is digital audio and video.Or component video and analog and digital audio.Right?All out the back.Most people,however,will just use these three.They’ll plug it in.There’s no power brick necessary.And they’ll hook up an HDMI cable to their wide-screen TV,and they’ll use wireless networking to get their content.So it’s really,really easy to use.Let me tell you a little more in-depth about what this box does.First of all it delivers up to 720p high-definition video.Right?Number one.Number two,it’s got a 40 gigabyte hard-drive inside of it.So it will store up to 50 hours of video.Which comes in handy for something I’m about to show you.And it has 802.11 wi-fi wireless networking,and it’s got all three of the popular standards.It’s got B,G,and the new Draft N standard,which is really,really fast.And it’s got an Intel processor in it,so it’s got the processing horsepower to do the kinds of user interfaces we like to do.So it’s a really cool box.It works with video,music and photos.It was designed for wide-screen TVs.It’s got wi-fi wireless networking,internal 40 gig hard drive.You can auto-synch your content from one computer.And you can stream content from up to five computers.So let’s examine this in a little more detail.Auto-synch from one computer.What does this mean?It means you can take one of the computers in your house,and right from iTunes,just like you would set up an iPod,you could set up your Apple TV.And you can set up your Apple TV to say,oh,take my ten most recently purchased unwatched movies and automatically put them on the hard drive of Apple TV.So that whenever I walk up to Apple TV,they’re there.Right?So let me show you,I’m going to do this with six TV shows.They just automatically,whenever I buy them,they just automatically will stream in the background to Apple TV and be stored on the hard drive.Right?So whenever I go to watch something,they are there.Now,I can also stream from up to five computers.In this case,I’m going to take content from five computers,and I can watch it on Apple TV but I will not store it on the hard drive.So you can just stream it live and watch it from other computers in the house.Or if your neighbor comes over with a notebook and they’ve got something cool that you want to watch on your widescreen TV.Again,PCs or Macs,I just choose the computer that I like.So,this is Apple TV,and why don’t we go ahead and show it to you?You can control it with this very simple remote.So let’s go see a demo.This is the screen saver.Takes all your photographs here and just puts them on your TV and they’re gorgeous,because as you know,photography these days is high-def,with these amazing digital cameras that we have.So,let’s go into the main menu of iTV,and here’s what it looks like.We’ve got movies,TV shows,music,podcasts,photos.So let’s go into movies here.And we go into movies.And we have all my movies that are stored on iTV,as well as the iTunes top movies.I can go see what’s selling on iTunes and stream it down and watch it on iTV.I can also look at theatrical trailers.Again,this is not stored on iTV.This is actually coming over the live Internet.Into my house through my Internet gateway,wirelessly to i—to Apple TV,and I can watch theatrical trailers streaming from Apple.com.So let’s go in here,and watch a cool trailer.There’s one called the Good Shepherd.So let’s watch this,I just click on it,and this is streaming live from Apple.com.[Movie trailer] So you get the idea.You can sit on your couch and watch theatrical movie trailers with iTV.Now,let’s back up here,and let’s go play a movie.We’ve got Zoolander here.Let’s go play a little part of Zoolander.One of our new Paramount movies.[Movie clip] Isn’t this great?So,that’s movies,and let’s go take a look at TV shows here.It’s,again,incredibly cool.Let’s go into“Heroes,”a really great new show,and let’s play an episode called Better Halves.[TV clip] OK,well,that’s TV shows.Now let me show you music.You know,iTV,of course is—Apple TV is primarily for video,but it turns out it’s awesome for listening to music on your home theater system,as well.We think a lot of people are going to buy it for that.So we’ve got music here,we’ve got the iTunes top music,top music videos.And let me go down into playlist here.We’ve got a favorites playlist,I’ll go into that.And I’ll just shuffle some songs,because I want to show you what it’s like when you’re playing music here.[Music plays] So it does that so it doesn’t burn a hole in your plasma TV there.And we can go ahead and just go to the next track here.So that’s what it’s like to play music.Alright.So now let’s go to photos.Again,your photos are high-def.These new digital cameras are awesome.And so you can just,again,move your photos to iTV or stream them over,over wireless networking.And see your photos right on your TV.So as an example,here’s a photo album I made of…just beautiful.So you get the idea.It’s really cool to watch photos on your widescreen TV.Now,what I’ve been demonstrating so far is primarily content that has been synched to Apple TV from my computer and I’d like to show you what it’s like when you want to connect to someone else’s computer.Let’s say Phil Schiller my neighbor comes over and he’s got his MacBook.Phil,what do you have on your MacBook.You got some content we could watch? [Demo with Phil Schiller] Well,let me just go down here to sources,and here’s the Apple TV that I’ve been playing off the hard drive of,and I just say I want to connect to a new iTunes right here,and iTunes is running on Phil’s machine.It says type in this PIN,for security reasons,and Phil types in the PIN into his MacBook.They’re fully authenticated now,and there’s Phil’s MacBook right up there and I push it,and now I’m going to be looking at the content right off of Phil’s MacBook and what do you want to watch,Phil? Alright,here we go.…Alright go to 30 Rock here.…Jack meets Dennis,OK,great.Here we go.We’re streaming off of Phil’s MacBook to this Apple TV live.[TV clip] Thank you Phil.That is Apple TV.So we think this is pretty cool Apple TV.Movies,TV shows,music and photos all on your widescreen TV.Really excited about it.So Apple TV is going to be priced at$299.Right?$299 for all this built in.And we’re going to be shipping them next month,in February,and we are taking orders starting today.So,Apple TV.Enjoy your media on your big-screen TV.We think this is going to be really something quite special Apple TV.This is a day I’ve been looking forward to for two-and-a-half years.Every once in a while,a revolutionary product comes along that changes everything.And Apple has been—well,first of all,one’s very fortunate if you get to work on just one of these in your career.Apple’s been very fortunate.It’s been able to introduce a few of these into the world.1984,introduced the Macintosh.It didn’t just change Apple.It changed the whole computer industry.In 2001,we introduced the first iPod,and it didn’t just change the way we all listen to music,it changed the entire music industry.Well,today,we’re introducing three revolutionary products of this class.The first one is a widescreen iPod with touch controls.The second is a revolutionary mobile phone.And the third is a breakthrough Internet communications device.So,three things:a widescreen iPod with touch controls;a revolutionary mobile phone;and a breakthrough Internet communications device.An iPod,a phone,and an Internet communicator.An iPod,a phone…are you getting it?These are not three separate devices,this is one device,and we are calling it iPhone.Today,Apple is going to reinvent the phone,and here it is.No,actually here it is,but we’re going to leave it there for now.So,before we get into it,let me talk about a category of things.The most advanced phones are called smart phones,so they say.And they typically combine a phone plus some e-mail capability,plus they say it’s the Internet.It’s sort of the baby Internet,into one device,and they all have these little plastic keyboards on them.And the problem is that they’re not so smart and they’re not so easy to use,and so if you kind of make a Business School 101 graph of the smart axis and the easy-to-use axis,phones,regular cell phones are right there,they’re not so smart,and they’re not so easy to use.But smart phones are definitely a little smarter,but they actually are harder to use.They’re really complicated.Just for the basic stuff people have a hard time figuring out how to use them.Well,we don’t want to do either one of these things.What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been,and super-easy to use.This is what iPhone is.OK? So,we’re going to reinvent the phone.Now,we’re going to start with a revolutionary user interface.It is the result of years of research and development,and of course,it’s an interplay of hardware and software.Now,why do we need a revolutionary user interface.Here’s four smart phone,right?Motorola Q,the BlackBerry,Palm Treo,Nokia E62—the usual suspects.And,what’s wrong with their user interfaces?Well,the problem with them is really sort of in the bottom 40 there.It’s this stuff right there.They all have these keyboards that are there whether or not you need them to be there.And they all have these control buttons that are fixed in plastic and are the same for every application.Well,every application wants a slightly different user interface,a slightly optimized set of buttons,just for it.And what happens if you think of a great idea six months from now?You can’t run around and add a button to these things.They’re already shipped.So what do you do?It doesn’t work because the buttons and the controls can’t change.They can’t change for each application,and they can’t change down the road if you think of another great idea you want to add to this product.Well,how do you solve this?Hmm.It turns out,we have solved it!We solved in computers 20 years ago.We solved it with a bit-mapped screen that could display anything we want.Put any user interface up.And a pointing device.We solved it with the mouse.We solved this problem.So how are we going to take this to a mobile device?What we’re going to do is get rid of all these buttons and just make a giant screen.Now,how are we going to communicate this?We don’t want to carry around a mouse,right?So what are we going to do?Oh,a stylus,right?We’re going to use a stylus.No.Who wants a stylus.You have to get em and put em away,and you lose em.Yuck.Nobody wants a stylus.So let’s not use a stylus.We’re going to use the best pointing device in the world.We’re going to use a pointing device that we’re all born with—born with ten of them.We’re going to use our fingers.We’re going to touch this with our fingers.And we

have

invented

a

new

technology

called multi-touch,which is phenomenal.It works like magic.You don’t need a stylus.It’s far more accurate than any touch display that’s ever been shipped.It ignores unintended touches,it’s super-smart.You can do multi-finger gestures on it.And boy,have we patented it.So we have been very lucky to have brought a few revolutionary user interfaces to the market in our time.First was the mouse.The second was the click wheel.And now,we’re going to bring multi-touch to the market.And each of these revolutionary interfaces has made possible a revolutionary product—the Mac,the iPod and now the iPhone.So,a revolutionary interface.We’re going to build on top of that with software.Now,software on mobile phones is like baby software.It’s not so powerful,and today we’re going to show you a software breakthrough.Software that’s at least five years ahead of what’s on any other phone.Now how do we do this?Well,we start with a strong foundation.iPhone runs OSX.Now,why would we want to run such a sophisticated operating system on a mobile device?Well,because it’s got everything we need.It’s got multi-tasking.It’s got the best networking.It already knows how to power manage.We’ve been doing this on mobile computers for years.It’s got awesome security.And the right apps.It’s got everything from Cocoa and the graphics and it’s got core animation built in and it’s got the audio and video that OSX is famous for.It’s got all the stuff we want.And it’s built right in to iPhone.And that has let us create desktop class applications and networking.Not the crippled stuff that you find on most phones.This is real,desktop-class applications.Now,you know,one of the pioneers of our industry,Alan Kaye,has had a lot of great quotes throughout the years,and I ran across one of them recently that explains how we look at this,explains why we go about doing things the way we do,because we love software.And here’s the quote:“People who are really serious about software should make their own hardware.”Alan said that 30 years ago,and this is how we feel about it.And so we’re bringing breakthrough software to a mobile device for the first time.It’s five years ahead of anything on any other phone.The second thing we’re doing is we’re learning from the iPod,synching with iTunes.You know,we’re going to ship our 100 millionth iPod this year,and that’s 10s of millions of people that know how to synch these devices with their PCs or Mac and synch all of their media right on to their iPod.Right?So you just drop your iPod in,and it automatically synchs.You’re going to do the same thing with iPhone.It automatically synchs to your PC or Mac right through iTunes.iTunes is going to synch all of your media onto

your

iPhone.Your

music,your

audio books,podcasts,movies,TV shows,music videos.But it also synchs a ton of data.Your contacts,your calendars and your photos,which you can get on your iPod today,your notes,your bookmarks from your Web browser,your e-mail accounts,your whole e-mail set-up.All that stuff can be moved over to your iPhone completely automatically.It’s really nice.And we do it through iTunes.Again,you go to iTunes and you set it up.Just like you’d set up an iPod or an Apple TV.And you set up what you want synched to your iPhone.And it’s just like an iPod.Charge and synch.So synch with iTunes.Third thing I want to talk about a little is design.We’ve designed something wonderful for your hand,just wonderful.This is what it looks like.It’s got a three-and-a-half-inch screen on it.It’s really big.And,it’s the highest-resolution screen we’ve ever shipped.It’s 160 pixels per inch.Highest we’ve ever shipped.It’s gorgeous.And on the front,there’s only one button down there.We call it the home button.Takes you home from wherever you are.And that’s it.Let’s take a look at the side.It’s really thin.It’s thinner than any smart phone out there,at 11.6 millimeters.Thinner than the Q,thinner than the BlackJack,thinner than all of them.It’s really nice.And we’ve got some controls on the side,we’ve got a little switch for ring and silent,we’ve got a volume up and down control.Let’s look at the back.On the back,biggest thing of note is we’ve got a two-megapixel camera built right in.The other side,we’re back in the front.So let’s take a look at the top now.We’ve got a headset jack.3.5 millimeter all your iPod headphones fit right in.We’ve got a place,a little tray for your SIM card,and we’ve got one switch for sleep and wake.Push it to go to sleep,push it to wake up.Let’s take a look at the bottom.We’ve got a speaker,we’ve got a microphone,and we’ve got our 30-pin iPod connector.So that’s the bottom.Now,we’ve also got some stuff you can’t see.We’ve got three really advanced sensors built into this phone.The first one is a proximity sensor.It senses when physical objects get close,so when you bring iPhone up to your ear,to take a phone call,it turns off the display,and it turns off the touch sensor,instantly.Well,why do you want to do that?Well,one to save battery,but two,so you don’t get spurious inputs from your face into the touch screen.Just automatically turns them off,take it away,boom,it’s back on.So it’s got a proximity sensor built in.It’s got an ambient light sensor built in,as well.We sense the ambient lighting conditions and adjust the brightness of the display to match the ambient lighting

conditions.Again,better

user

experience,saves power.And the third thing that we’ve got is an accelerometer,so that we can tell when you switch from portrait to landscape.It’s pretty cool.Show it to you in a minute.So three advanced sensors built in.So,let’s go ahead and turn it on.This is the size of it.It fits beautifully in the palm of your hand.So,an iPod,a phone,and an internet communicator.Let’s start with the iPod.You can touch your music.You can just touch your music,it’s so cool.You’ve got a widescreen video.You can find your music even faster.Gorgeous album art on this display.Built-in speaker,and,why not?Cover flow.First time ever on an iPod.So rather than talk about this some more,let me show it to you.Alrighty.Now,I’ve got some special iPhones up here,they’ve got a little special board in them so I can get some digital video out,and I’ve got a little cord here which goes up to these projectors,so I’ve got some great images,and you get to see what it really looks like.So,let me,I’ve got a camera here so you can see what I’m doing with my finger for a few seconds.And let me go ahead and get that picture within picture up.I’m going to go ahead and just push the sleep/wake button and there we go,right there.And to unlock the phone I just take my finger and slide it across.Want to see that again?We wanted something that you couldn’t do by accident in your pocket.Just slide it across.Boom.And this is the home screen of iPhone right here.And so if I want to get in the iPod,I just go down to that lower right hand corner and push this icon right here,and boom,I’m in the iPod.I want to get home,I push the home button right here,and I’m home.Back in the iPod.Now,here I am you see five playlists across he bottom.Playlists,songs,videos and more.I’m in artists right now.Well,how do I scroll through my lists of artists?How do I do this?I just take my finger,and I scroll.Isn’t that cool?A little rubber banding up when I run off the edge.And if I want to pick somebody,let’s say I want to pick the Beatles,I just tap them,and here’s the Beatles songs with their albums right here.If I want to play Sgt.Pepper’s I just hit Sgt.Pepper’s right there,and“A Little Help From My Friends.”Look at this gorgeous album artwork here.Of course,I’ve got a volume control.Now,I’ve got a little button up in the corner right here,you can see in the upper right-hand corner,I can hit that and flip the album art around.There’s all the other songs back here.And I can play“Lovely Rita”if I want to.Flip back around.Very simple.Right,I can set some stars back here just by setting the arrows.That’s a five star album.Isn’t that cool?Yeah,it’s pretty nice.Now,let me show you something else.I just take my unit here,and I turn it landscape mode,oh,look what happens!I’m in cover flow.Let’s go into Dylan here,let’s play“Like a Rolling Stone.”I just thumb through,just thumb through my albums.It’s real easy.Anytime I find something I like,I just turn it around,and play something.It’s that easy.It’s that simple.Isn’t that great?Alright.I could play with this for a long time.Again,I’ve got playlists here.I can go into my playlists.I’ve got artists.I’ve got songs.I’ve got more over here.I’ve got albums.I’ve got a great album view again that shows all my album artwork if I want.And I’ve also got audio books and compilations and things like that.I’ve also got videos here.So I push videos and I’ve got a video podcast loaded on,and a music video.And I’ve got a TV show and a movie,and I’d just like to show you the TV show here.This is an episode from The Office.All videos we look at in landscape.[Video plays] We have touch controls on here,of course.Isn’t that awesome?Isn’t that awesome? Now I want to show you a movie playing.Let’s play Pirates of the Caribbean,the second one.Great movie,by the way.[Movie plays] Now this is a widescreen movie so I just double-tap and I can see the whole thing here,or I can fill up the screen,whichever I like.And again,I’ve got on-screen controls here.Isn’t this cool?So we can be watching feature-length movies just like this.Alrighty.So that is the iPod.Pretty cool,huh?We’ve just started.So again,touch your music to scroll through your songs,scroll through your playlists.It’s incredible.Widescreen video like you’ve never seen on a portable device,160 pixels per inch,gorgeous screen quality,gorgeous album art,and cover flow.It’s the best iPod we’ve ever made.Again,some of the screen shots.It’s unbelievable.Here’s some album art I just put up,so you can see what it looks like.Just,no matter what you like,it looks pretty doggone gorgeous.And of course,cover flow and video,with on-screen controls.You know,I was showing this to somebody—I was giving a demo to somebody a while ago,who had never seen this before,inside Apple.And I finished the demo,and I said what do you think.They told me this,they said,You had me at scrolling.So,the iPhone with the most amazing iPod ever.You can now touch your music.So that’s the iPod.Now,let’s take a look at a revolutionary phone.We want to reinvent the phone.Now,what’s the killer app?The killer app is making calls!It’s amazing,it’s amazing how hard it is to make calls on most phones.Most people actually dial them every time.Most people don’t have very many numbers in their address book they use their recents as their address book.Right?How many of you do that?I bet more than a few.So,we want to let you use contacts like never before.You can synch your iPhone with your PC or Mac and bring down all your contacts right into your phone.So you’ve got everybody’s numbers with you at all times.We have something that’s going to revolutionize voice mail.We call it visual voice mail.Wouldn’t it be great if you had six voice mails if you didn’t have to listen to five of them first before you wanted to listen to the sixth?Wouldn’t that be great if you had random access voice mail?Well,we’ve got it.Just like e-mail you can go directly to the voice mails that interest

you.Excellent

audio

quality.iPhone

is

a quad-band,GSM plus Edge phone.We have decided to go with the most popular international standard,which is GSM.We’re on that bandwagon,headed on that roadmap,and plan to make 3G phones and all sorts of amazing things in the future.So,quad-band GSM plus edge,and of course we have wi-fi and Bluetooth 2.0 EDR built in,as well.So this is what it looks like when you get a call.This is what it sounds like.It’s one of our ring tones,you can pick of course.So,I want to show you four things.I want to show you the phone app,photos,got a calendar,and SMS messaging.The kind of things you would find on a typical phone,but in a very untypical way.So let’s go ahead and take a look.So let’s go to our phone first.You see that icon in the lower left-hand corner,the phone?I just push it right here,and boom,I’m in the phone.And I’ve got five buttons across the bottom:favorites,recents,contacts,keypad and voice mail.I’m in contacts,right now,again.How do I move around my contacts?I just scroll through them.And so,let’s say I want to make a call to Jony Ive.I can just push here,and I see Jony Ive’s context,with all his information:his three phone numbers,his e-mail,whatever else,his address,whatever else I’ve got.It’s all in one place.And if I want to call Jony,all I do is push his phone number.I’ll call his mobile number right now.And now,we are calling Jony here.Hey,Jony,how you doing?Well,it’s been 2.5 years,and I can’t tell you how thrilled I am to make the first public phone call with iPhone.I remember when we first started working on this,and it’s just unbelievable.Woah,what is this?I’ve got another call coming in.Jony,can I put you on hold for a minute?So I put Jony on hold and…

[Schiller says:Hey,Steve,I wanted to be the first call!“] Sorry Phil!As you can see,it’s put Jony on hold,and Phil,I can just touch Jony and bring Jony back.Hey,Jony are you there?Hey listen,Phil called.Do you mind if I conference him in? [”I guess so,“I’ve says] You can see the button has changed to merge calls right there in the middle,so I just push that right here,and now,I’ve created a conference call.Jony,you there?Phil,you there?[Yes.] So here we are,and listen I gotta get back to my keynote,so if I want to do that,I just touch this arrow right here,and I’m going to go ahead and take Jony private here and put Phil on hold.Jony,do you have anything to say on the first phone call? [”It's not too shabby is it?"Ive says] It’s not too shabby.You take care.And I end this call.Phil’s on hold.I take him off of hold.Phil,thanks very much,I’ve got to get back to the keynote now.Alrighty.So,now I’ve also got a way to make a list of favorites here,from my most-often called numbers so I can just touch it once and dial the number.And I might want to add somebody to favorites,so let’s say I want to add Phil Schiller,I just push that plus button in the upper right-hand corner right there,and up pop my favorites,and I can just go to S is here and there’s Phil,so Phil Schiller is right there.And I’ll put,let’s say I want to put Phil’s work number,and it’s added Phil,right there you see favorites.I can edit favorites by pushing the edit button in the left-hand corner,and I can move Phil up if I want to,maybe to the top.And let’s see,Tony’s changed his number I’ve got to update this anyway,so I’m going to get rid of that and I can just remove Tony.Boom,there we go.It’s that simple to edit these things.Very,very easy.I’ve got recents right here,which is all my recent phone calls.If I want to see the ones I’ve missed,which are in red,I can just go up and touch that button at the top,and boom,those are all the ones I’ve missed,and those are all the calls that I’ve placed or have gotten.If I want to dial the phone,if I’m real last-century,I can push keypad here,and I can dial a call just with…oops,called four,sorry.Wrong number.408-996-1010.And it formats the numbers and if I want to,I can just keep dialing,let’s say it’s a European number,and the numbers just keep getting smaller,real simple.Very simple to dial with the keypad.Now let me show you visual voice mail.This is so cool.This is a collaboration that we’ve done,which I’ll talk more about later,and it allows us to have random access voice mail.Go directly to the voice mails we want.So as an example,I come to my voice mail,and I say,oh,there’s one by Al Gore.I want to hear that one.I just push it.[Congratulatory message from Al Gore plays.] Now,if I want to call Al back right now,I can just push that call back button.But I want to listen to one from Tim Cook that I’ve got here,so let me listen to Tim.[Message plays] Isn’t this awesome.And so I’ve got voice mail how I want to listen to it,when I want to listen to it,in any order I want to listen to it with visual voice mail.So that is a quick tour of the phone app.Now what I want to do is show you SMS texting.So I just go to that SMS icon in the upper-left-hand corner and push it.And I not only have SMS texting,but I have multiple sessions.So I can be carrying on conversations with people,and every time I get messages from them,I can be alerted to that,and go check it out.As an example here,I’ve got Eddie Q and I’ve been carrying on a conversation with Eddie,and I just tap this,and here’s the conversation I’ve been carrying on right here.And if there’s a new message it will tell me.And so there’s a new message from Phil,and let’s see the conversation was what.[SMS messages] And I’ve got this little keyboard which was phenomenal.It does error prevention and correction.Not that I won’t make some,I probably will.But it’s actually really fast to type on.It’s faster than all these little plastic keyboards on all these smart phones.So I can just say sounds great,see you there.And I can send that.And there it is.It’s that simple.And when Phil messages me back,I’ll be alerted,I’ll see the dot,and I can just go pick up that conversation where it left off.If I want to send a message to Eddie or Scott,I just push this and send a message and go.It’s so simple.So that’s SMS messaging,and again,you’ve seen the keyboard,it’s pretty awesome.We’ll come back to that a little later.And the third app I want to show you as part of the phone package is photos.You know,we have a two-megapixel camera built in,as I said.We also have the coolest photo management app ever,certainly on a mobile device,but I think maybe ever.And so here’s our photos.I’m going to go into our photo library,and this is our library and again,I can just scroll through photos here with my finger.Pretty cool.Let me go to photo album,I’ll pick Italy,and I just,let’s start at the top.And to go through pictures,I just swipe them.I can just swipe through my photo library.There’s one that’s landscape.I can just turn my device and take a look at it.Pretty cool,huh?So I can even swipe when I’m in landscape here.Isn’t this awesome?The other thing I can do is I can take any of these pictures and I can make them bigger.So let me go ahead and get the camera back up.I can take my fingers and I can,we call it the pinch,I can bring them closer together and move them further apart to make it bigger or smaller.So I can just move them further apart and stretch the image.Isn’t that cool?I can move it around,and…isn’t that cool?And now what I can do is I can pick to make this my wallpaper.And of course,I could jigger it around then and just set the wallpaper,and now if I’m back at home and I go to sleep,when I wake up from here on out,until I reset it,that’s my wallpaper.Whenever I’m making a call,that’s what I’m going to see.Boom.There we go.So photos,SMS and the phone app.That is part of our phone package for iPhone.Get a call,again,just really great call management features,just scroll through contacts with your finger.All the information at your fingertips here.Favorites,last

century,visual

voice

mail.Calendar,SMS texting,incredible photo app,the ability to just take any picture and make it your wallpaper.It’s pretty unbelievable,and I think when you have a chance to get your hand on it,you’ll agree,we have reinvented the phone.OK.So,now,let’s take a look at an Internet communications device as part of iPhone.So what’s this all about?Well,we’ve got some real breakthroughs here.To start off with,we’ve got rich,html e-mail on iPhone.The first time really rich e-mail on a mobile device.And it works with any IMAP or POP e-mail service.You got your favorite mail service,it’ll likely work with it.And it’s rich text e-mail.We wanted the best web browser in the world on our phone,not a baby web browser or a WAP browser,a real Web browser,and we picked the best one in the world,Safari,and we have Safari running on iPhone.It is the first fully usable html browser

on

a

phone.Third,we

and

have

Google

is Maps.Maps,satellite images,directions traffic.This unbelievable,wait until you see it.We have widgets,starting off with weather and stocks.And this communicates with the Internet over EDGE and wi-fi.And iPhone automatically detects wi-fi and switches seamlessly to it.You don’t have to manage the network.It just does the right thing.Now,I want to take a second and talk about e-mail.We hook up to almost any IMAP or POP3 mail service.I just want to give you some examples.IMAP of course is the best because you can keep folders and all your e-mail on the server and access it from anywhere.Yahoo Mail is IMAP.Microsoft Exchange has an IMAP option.And obviously.Mac mail is IMAP,as well.POP3,Google Gmail,AOL Mail,and most ISPs are POP3 e-mail.Now,I want to take a minute and highlight one.Yahoo Mail.Yahoo Mail is the biggest mail service in the world.They have over a quarter billion users.Biggest e-mail service in the world,and today,we are announcing with Yahoo that they are going to provide free push IMAP e-mail to all iPhone customers.So,this isn’t just IMAP e-mail.It is push IMAP e-mail.So when you get a message,it will push it right out to the phone for you.Same as a BlackBerry.Free IMAP push e-mail from Yahoo.So we think this is a pretty big deal.So what I’d like to do now is I’d like to show you mail,Safari,Google Maps and widgets running on iPhone.So let’s go see.So let’s go into mail.Second icon from the left on the bottom there.I just touch it with my finger,and boom,I’m there.And so I’ve got an in-box here,and this is,by the way,running live on Yahoo IMAP e-mail.This stuff is coming off a Yahoo server somewhere up in the cloud.And so I can say James Vincent here sent me an e-mail.He’s a proud father,and there we go.And I can just scroll here.I’ve got in-line photos,rich text e-mail.So let’s look at another one.Phil Schiller.She loved the gift.Again,in-line photos,rich text,pretty nice.Shopping list,again,rich text right here.Pretty cool.Directions to Sushi Ron for tonight’s dinner.Now,iPhone of course parses out phone numbers and you can see there’s a phone number in blue.I can just touch it,and boom,I’m going to call this place.I don’t really want to call them so I’m going to end the call here.But you get the idea.And this last one,Ken Bereskin is one of our marketing folks.He just returned from Antarctica.Ken’s a great photographer,and he took all these great photos of penguins in Antarctica.Look at this,it’s great.Right in your e-mail,right on your phone.And if I want to by the way,I can look at my e-mail with a split view just like I do on my computer,and so I can select something here and just look at it down here if I want to peruse my messages real fast and just find that one message I was looking for.But I actually like the full-screen view.And of course,we have a standard in-box and drafts,and all sorts of folders you can put things in as well.So it’s real e-mail,just like you’re used to on your computer,right here on your phone.It’s extraordinary.And again,free IMAP e-mail from Yahoo.Now,let me go ahead and create an e-mail message.Show you what that’s like.So again,when I don’t need a keyboard it’s not there.When I do,it’s there.I want to send a message to,let’s say,Phil.I just type PH,and boom,Phil Schiller,it’s address completion and maybe I’ll send one to Scott Forrestal,as well,and there’s Scott right there,and let’s say the subject is dinner.Boom,and I just hit send.It sends that e-mail,and we’re done.So that is mail.Full desktop class e-mail running on a mobile device.All right,now I want to show you something incredible.I want to show you Safari running on a mobile device.So let’s go to the Web,and here we are.I’m going to load in,rather than apple.com here,a more universal site.I’m going to load in the New York Times,it’s kind of a slow site because it’s got a lot of images,but here we’re loading and we’re loading over wi-fi right now.And rather than just give you a WAP version of the New York Times,rather than giving you this wrapped version all around,we’re showing you the whole New York Times Web site,and there it is.Guess what I can do,I can just put this into landscape mode,and there it is right there.And I can scroll here if I want.Scroll up and down here.Still loading it in.There we go.Or I can just get back like this.Now,this is really great and I can see the whole page but of course I can’t read it.It’s a little too small.So I can get in with my fingers and pinch it but we have an optimization here.I can just double-tap on anything and it automatically fills up the screen with it.And I can just scroll around like this and scroll over here and I can even make this text bigger if I want to,and there it is.Just double-tap again to get back to the whole page.Isn’t this cool?Look at this.There is the New York Times.And again,any article I want,boom,there we go.Boom.Unbelievable.Now,you can look at multiple Web pages as well.You can have multiple Web pages open.So I just push this button in the lower-right hand corner.Shrinks it down,and I can add a new page if I want.And I’ll go to Amazon here out of my bookmarks.So let’s go to Amazon.And I love to go the DVD section of Amazon and see what DVDs are selling.I like it especially when Disney’s are in the top.And,so here’s Amazon,and even before the whole page is loaded on,I’m just going to double-tap on this,and I’m going to say let’s go to the DVD section here,and now it’s doing that.And here we are.And there’s a section over here in the right hand side,and these are top sellers,updated hourly.Oh look,Al’s Inconvenient Truth is number one.Alright.And here’s the other movies.Gray’s Anatomy,I like that.Pirates of the Caribbean.Fantastic.And so I’ve got this right here,and I can go back to the New York Times if I want.Zoom up to that picture so we can all see it.And again,isn’t this cool?Just go over there and get back to this one.I can get rid of it just by hitting the X.And there we go.Isn’t that incredible?Safari.You know,if you’ve ever used what’s called a Web browser on a mobile phone,you’ll know how incredible this is.I hope you’ll never really know,because it’s bad out there today,and this is a revolution of the first order,to really bring the real Internet to your phone.Let me show you something about widgets here.Let’s go to stocks right now,and we’re going to load stock information off the Web,and just right onto the phone here.Oh,look,Apple’s up!That’s great!Well,I could look at different graphs here if I want to.And that’s fantastic.Let’s look at the percentages here.Oh,good.Good good.So I’ve got stocks right here,and I can go look at the weather.Let’s see what it’s like outside.49 degrees,but it’s supposed to get to 61 today,so that’s good.We’ll just stay in here until it warms up.Now,I’ve got Paris right here.I can have as many of these as I want,so it’s nighttime in Paris.It’s actually warmer in Paris at night than it is here today.Wow.Aspen,well,no snow until later in the week.And Hawaii.Oh,it’s raining,that’s not good.Well,anyway,here’s four places.Hawaii,Aspen,Paris and San Francisco,and again,the weather widget.Now,to conclude with the Internet device section here,I want to show you something truly remarkable,which is,Google Maps on iPhone.I hit our maps application here and it’s coming up.And it shows us North America,and I’m going to go to Moscone West.That’s where we are right now.And here we are.Boom.That’s where we are.Now,what I’m going to do,is I’m going to go look for something.I’m going to certainly want a cup of coffee afterwards,so I’m just going to look for Starbucks,right?Starbucks,so I’m going to search for Starbucks,and sure enough,there’s all the Starbucks.Now,I can get a list of Starbucks here,and I can pick that one if I want,and I can even go look at that Starbucks,and there it is,and let’s give them a call.Good morning,Starbucks,how can I help you? Yes,I’d like to order 4,000 lattes to go,please.No,just kidding,wrong number.Thank you.Bye-bye.OK.Now,I can zoom in by just pinching if I want to.Or I can just double click to zoom in,and I get just higher and higher resolution versions of the map.So let’s go somewhere else here that I’ve got bookmarked.Let’s go to the Washington Monument.And so here’s Washington,D.C,and I could just double-tap and I’m going in a little further here,just double-tapping in.And there’s the Washington Monument there,and I’ll double-tap in again.But now I want to show you something else.Satellite images.So I just hit this button called satellite at the bottom.It’s going to replace the map with satellite images,there we go.And I can just double-tap in,and double-tap in again.And let’s double-tap in again.This is the Washington Monument.Look at this.I can see people down there.Whoops,there we go.Yep.Isn’t that incredible.Right on my phone!It’s unbelievable.So let’s go,I’ve got another one,the Eiffel Tower,which is very cool.I set this one to be,look at this,there’s the Eiffel tower.There’s people at the Eiffel Tower you can see.Look at that.Incredible.And here,one last one I have to show you,the Coliseum in Rome.So again,here we are in Rome.That’s as far as we can go with the map,but we can go a little further with the satellite.There’s the Coliseum.There’s the Roman Coliseum.Satellite imagery,right on the phone.Look at that.That’s the Coliseum.Unbelievable.Right on the phone.What do you think.Isn’t that incredible? So,all these amazing things.This is a breakthrough Internet communicator built right into iPhone.The first rich html e-mail on a phone.The first real Web browser on a phone.Best version of Google Maps on the planet,widgets,and all with Edge and wi-fi networking.We’re very,very happy with this.Again,push e-mail.IMAP free Yahoo and almost any other IMAP and POP service you want to hook up to.Incredible new technology for entering text.Far better than we’ve seen on phones before.A real browser on the phone.We can see real Web pages in portrait or landscape.We can zoom in on what we want to take a look at more closely.Google Maps and widgets.It’s the Internet in your pocket for the first time ever.Now,you can’t really think about the Internet,of course,without thinking about Google,right?And for Google,what we have on our phone,working with them is of course Google search,we have that built right into the browser.Just type what you want,hit Google and you’re off.And Google Maps.We’ve been working very closely with them to make this all happen.We’re thrilled with the results,and it’s my pleasure now to introduce Dr.Eric Schmidt,Google’s CEO.[Eric Schmidt] Now,you also can’t think about the Internet without thinking about Yahoo.And again on the phone,we’ve got Yahoo Search built right in,you can select which one you want to use.Just type in something,hit that Yahoo button and boom,you’re off.And of course,we also have Yahoo IMAP e-mail services.And so,it is my great pleasure to introduce Jerry Yang,co-founder and chief Yahoo.[Jerry Yang] You know,it’s been great having the two greatest companies on the Web right down the block.Google and Yahoo.And we’ve been able to work with these guys really closely,and it’s been an incredible pleasure to work on this great technology and bring it to everybody in iPhone.So thank you guys very much.You’ve really helped us put the Internet in your pocket.So,Internet communicator,an iPod and a phone.Let’s put them all together and see what you can do in a real-life scenario.So,let’s take a look.I want to listen to some music,so I want to go into my iPod here and let’s see,in artists,I want to listen to,oh,maybe Red Hot Chili Peppers,I love those guys.And so I’m listening to a song of theirs.And let’s see what happens when I get a phone call.Music fades out.Screen changes.Got a phone call coming in.So I can ignore it,but I think I’m going to answer it.So I’ll answer it.Howdy.Hi Phil,listen I’m kind of busy right now.What can I do for you? [Schiller discussion.] Oh,OK,hold on just a sec.So I push the home button on my wallpaper and I go home right here,and I’m still on the call.You can see the phone thing flashing right there on the lower left.And I go into photos and now I’m in photos and you can see the bar across the top,the green bar,I can just touch that to return to the call.And Phil wants a photo that he wanted to use it for his screensaver,it was one of the ones that was taken in Hawaii,I think it was this one.Yep,there it is.So you want me to mail this to you,Phil?So I again I just go down here and push this button,and rather than use it as wallpaper,I’m going to e-mail it.So watch what happens now.It shrinks it a little bit,and then a compose windows will come up right behind it.There we go.And I will just tap in the to field and send this to Phil here,Phil Schiller there we go.And the e-mail is there,yep,it’s there,and I’m just going to send it.Hey,Phil,that should be on its way right now.Anything else?…Let me go check it out.I think I’ve got Fandango in my bookmarks here.Yes,I do.Let’s go to Fandango,figure out what movies are playing.…To go back to my call I just touch the top here,and I’m back at my call,and I’m just going to go ahead and end the call.What happens now?Back in my music.So,this is what it’s like when you put it all together.iPhone.Today Apple is reinventing the phone.Now how does this stack up.Let’s go back to these guys.Let’s take a look.Well,these are their home screens.And again,as you recall,this is iPhone.This is what their contacts look like.This is what iPhone’s contacts look like,and again,you just pick one and you see everything about that person,all the information you have.This is what mail looks like on these smart phones.Again this what mail looks like on iPhone.You have rich,html,rich text e-mail.This is what calendars look like on these guys.This is what calendars look like on iPhone.This is what the Web looks like,and we tried to make it look as good as we could on these.It usually looks worse and this is what you get,and of course,this is what you get on iPhone,and you can zoom in and see anything you want.And this is what you get for music players,nobody really uses them much,and this is what you get on iPhone.So after today,I don’t think anyone is going to look at these phones quite the same way again.Now let me tell you about some accessories we’ve got for iPhone.Got some great stereo headphones we’re going to be shipping,and they’ve got a little addition to them,which is this little thing right over here.It’s a microphone and a switch,so you can talk,you have them in there,you can get a call and just talk.Beautiful reception on the microphone.And just push it together to answer a call or hang up on a call.So you can be wearing them.It just dangles right there and picks up your voice beautifully.And we also have a Bluetooth accessory headset that we’re going to be shipping and there it is right there.It’s incredibly small and just to let you see what it looks like,it’s got one button on the top for answering and hanging up a phone call.You never have to turn it off or on.It just goes to sleep.It automatically pairs with iPhone so you don’t have to worry about pairing.It’s really simple.And it’s very tiny.This is what it looks like in-ear.It’s just beautiful.It’s the coolest one that we’ve ever seen.So Bluetooth headset coming as well.Battery life.A lot of these smart phones have pretty low battery lives.We’ve managed to get five hours of battery,and that’s for talk time,video or browsing.Five hours of battery life,and 16 hours of audio playback,so that’s dramatically better than any of these smart phones.There is a tremendous amount of high technology in iPhone.We’ve been pushing the state of the art in every facet of this design.So let me just talk a little bit about it here.We’ve got the multi-touch screen.A first.Miniaturization,more than any we’ve done before.A lot of custom silicon.Tremendous device.Featherweight

power

management.OSX

inside

a

mobile

precision enclosures.Three advanced sensors.Desktop class applications,and of course,the widescreen video iPod.We’ve been innovating like crazy for the last few years on this,and we filed for over 200 patents for all the inventions in iPhone,and we intend to protect them.So,a lot of high technology.I think we’re advancing the state of the art in every aspect of this design.So iPhone is like having your life in your pocket.It’s the ultimate digital device.So what should we price it at?Well,what do these things normally cost?An iPod,the most popular iPod,$199 for 4 gig nano.What’s a smart phone cost?Well,they say you get the phone and some of the Internet with it,although that’s questionable.But they cost somewhere around$299.You can get them for$199.Palm just introduced one at$399 yesterday,so they generally average about$299 with a two-year contract.Now,these phones sort of do music but nobody uses them for music because they’re not very good and so they end up buying an iPod to go with the phone.We know,we sell the iPod.And so people spend$499 on this combination.What should we charge for iPhone.Cause iPod has got a lot more than this stuff.It’s got video.Real video.It’s got this beautiful gorgeous wide screen.It’s got multi-touch user interface.It’s got wi-fi.It’s got a real browser.It’s got html e-mail.It’s got coverflow and on and on.And this stuff would normally cost hundreds of dollars.So how much more than$499 should we price iPhone?Well,we thought long and hard about it,because iPhone just does so much stuff.So much better experience on call,on managing your contacts and visual voice mail.Random access voice mail for the first time.Texting and e-mail and real browser and Google Maps.Tremendous iPod and cover flow and video.What should we price this thing at.Well,for a 4 gigabyte model,we’re going to price it at that same$499.No premium whatsoever.$499.And we’re going to have an 8 gigabyte model for just$599.So we’re going to price it starting at$499.Now,when’s it going to be available?We’re going to be shipping these in June.We’re announcing it today because with products like this we’ve got to go ahead and get FCC approval which takes a few months,and we thought it would be better if we introduced this rather than ask the FCC to introduce it for us.So here we are,and we’re going to be shipping it in June in the U.S.We’re going to Europe hopefully by the fourth calendar quarter of this year.And in Asia in 2008.So in June,in just a few months,we’ll be shipping in the U.S.And when we do,our partner is going to be Cingular.We’ve chosen Cingular.They are the best and most popular network in the country.58 million subscribers.They are number one.And they’re going to be our exclusive partner in the U.S.Now,it’s a unique partnership though.We’re not just going to be selling phones and services together.We’re going to be doing innovation together.We worked with Cingular on visual voice mail.Because it’s an innovation that requires both innovation on the phone and in the network.You can’t do it in just one place.You have to do it in both places and collaborate.And so visual voice mail is the first fruit of this collaboration,and you will see more.And when we start shipping in June,we will be selling iPhone through our own stores,and through Cingular stores.And it’s my pleasure to introduce the CEO of Cingular,Stan Sigman.[Sigman] Let’s take a look at this market,and how big it is.My clicker’s not working.Oh there it is.So how big is this market,well let’s take a look.Clicker is not working.They’re scrambling backstage right now.You know,when I was in high school,Steve Wozniak and I,mostly Steve,made this little device called the TV jammer.And it was this little oscillator that put out frequencies that would screw up the TV.And Woz would have it in his pocket,and we’d go into like a dorm at Berkeley where he was going to school and he’d screw up the TV,and somebody would go up to fix it,and just as they had their foot off the ground,he’d turn it back on.If they put their foot back on the ground he’d screw up the TV again.And within five minutes he’d have somebody like this for the rest of the Star Trek episode.So game consoles.26 million game consoles were sold in 2006 worldwide,actually a little smaller than you’d think.It’s not such a big market.Digital cameras dwarfed it at 94 million.MP3 players 135 million.And PCs,about 209.Mobile phones,just about a billion last year,worldwide.So what does this tell you?What this tells you is,that 1 percent market share equals 10 million units.This is a giant market.One percent market share,you’re going to sell 10 million phones.And this is exactly what we’re going to try to do in 2008,our first full year in the market,is grab 1 percent market share and go from there.So we’re going to enter a very competitive market,lot of players,we think we’re going to have the best product in the world,and we’re going to go for it and see if we can get 1 percent market share,10 million units in 2008,and go from there.So,today,we’ve added to the Mac and the iPod.We’ve added Apple TV and now iPhone.And you know,the Mac is really the only one that you think of as a computer.Right?And so we’ve thought about this and we thought,you know,maybe our name should reflect this a little bit more than it does.So we’re announcing today we’re dropping the computer from our name,and from this day forward,we’re going to be known as Apple Inc.,to reflect the product mix that we have today.I didn’t sleep a wink last night.I was so excited about today,because we’ve been so lucky at Apple.We’ve had some real revolutionary products.The Mac in 1984 is an experience that those of us that were there will never forget.And I don’t think the world will forget it either.The iPod in 2001 changed everything about music,and we’re going to do it again with the iPhone in 2007.We’re very excited about this.There’s an old Wayne Gretzky quote that I love.I skate to where the puck is going to be,not where it has been.And we’ve always tried to do that at Apple.Since the very very beginning.And we always will.So thank you very very much for being a part of this.Thank you to worker,families,and John Mayer performance.

第三篇：模拟科技新闻发布会

模拟科技新闻发布会

一、活动目的1了解学习一些当代高科技知识。

2大胆展望高科技的发展。

3增强热爱科学、追求科学的意识。

4体验自主学习、活动的乐趣。

二、活动准备

（一）材料准备

1、一部分同学有小发明或者有某种技术设想、创意的，将相关的成果或创意用恰当的语言从不同的角度加以介绍。有些同学也可以去各种科技书刊中查阅，尽可能找到多的材料，然后根据不同的成果的特点，依据一定的要求，写成讲话稿。

2、因为牵涉到“新闻发布”，所以，必须了解“新闻”的一般特点，使上述讲话稿合乎一般“新闻发布”的要求。这一点需要在老师的知道下有目的有计划地进行。

3、有些需要图片作辅助说明的，有些成果与要作立体展示的，则尽早制作好课件，届时幻灯投影。

（二）组织准备

模拟科技新闻发布会，既然“模拟”，就必须力求全真。班级同学需要在会议筹备小组和老师的指导下，作一些分工。比如谁为会议主持人，哪些人作为记者，哪些人作为企业界人士，哪些人作为精通科技的专家学者等等。

（三）会场布置

一般情况下，利用班级的黑板，书写会标和一些标语，借助多媒体造势，以营造氛围。

三、活动方案

（一）小组筛选

在各自分头准备后，各小组先作交流，而后推选出2人到发布会展示。一旦人选确定，全班学生则要全力以赴帮助这两位同学，搜集材料，制作图片，准备“发布”的新闻稿。

（二）发布新闻

在主持人的主持下，按序由各发明人上台讲解，展示自己的成果，或产品，或创意。其间，与会的“记者”、“企业界人士”和“专家”可以就你的产品及其介绍当场提问，也可以对成果的转化开发进行洽谈。

（三）专家评价

请与会“专家”就本次科技新闻发布会的内容价值意义做出评价。

四、成果展示

1、利用校内广播、电视、黑板报等在班级内或者在校内搞一个科普宣传周，可以宣传，可以展览。

2、在校内有关媒体上报道本次“模拟科技新闻发布会”的盛况。

3、每位同学围绕本次发布会写日记2—3篇。

第四篇：发布会发言稿

一、2003年我市高校毕业生就业形势

2003年是全国扩大招生规模后本科生毕业的第一年，毕业生人数达到创纪录的212万人，与2000年相比几乎翻一番，比2002年(145万)净增加67万人，增幅达46%，发布会发言稿。广东省高校毕业生首次突破10万，达11.2万人，增幅为25.8%。广州生源高校毕业生总数达到1.65万人，增幅超过30%。其中，本科以上毕业生和专科毕业生各占50%左右。需求方面，市属单位需要高校毕业生约1.94万人，比去年增长了14.1%，其中本科以上毕业生的需求占89.7%；需求专业分布比较集中，其中计算机、中文、英语、财会、管理、电气、机械制造、法律、建筑、金融与贸易、公安、临床医学与医学技术、数学等13大类专业，约占整个需求的60.7%。随着广州城市国际综合竞争力进一步增强，对毕业生的吸引力进一步增大，大量优秀毕业生将涌入广州就业，预计到我市就业的非广州生源高校毕业生将达1.2万人。与此同时，由于经济结构的调整，国有企业改革的继续深入，以及事业单位处于改革准备期，有些产业、行业、单位对高校毕业生的需求相对下降，因此，我市毕业生就业压力不小，就业形势不容乐观。总体上看，2003年我市高校毕业生就业形势是：社会需求有所增加但增幅小于毕业生增幅；毕业研究生供不应求，本科毕业生供需基本平衡，专科毕业生供过于求；计算机、机械、外语、电子电气等应用型专业继续紧俏，基础、长线专业需求低迷，电子信息业、石油化工业、汽车制造业、物流业将继续成为我市高校毕业生需求的增长点。

二、2003年高校毕业生就业面临的机遇与挑战

尽管就业形势比较严峻，但是广州还有许多有利于高校毕业生就业的环境和条件。

首先，经济发展态势良好，这是保证我市高校毕业生充分就业的根本。今年1－4月，全市GDp增长13.4%，延续了近年来国民经济持续高位运行的良好态势。全市完成固定资产投资202.01亿元，增长19.6%，年初确定的30个重点项目中，目前已开工22个，正在开展前期工作8个。完成投资46.51亿元，占投资计划的40.4%。全市合同利用外资和实际利用外商直接投资同比分别增长17.4%和13.8%。1-4月全市实现工业增加值360.58亿元，增长17.2%，是近三年来同期最高增幅。前4个月全市出口47.2亿美元，增长21.1%。私营企业出口增长3.1倍，成为出口的新亮点。随着南沙开发区、广州大学城的建设步入高潮，广州经济技术开发区的蓬勃发展，新机场和会展中心的运作，以及汽车工业、高新技术产业、电子信息、制药等产业的壮大，这些重点发展地区和重点产业对高校毕业生的需求也进一步增加，成为今年毕业生就业的增长点。

其次，广州人才短缺。根据《广州市人事人才发展第十个五年计划》的总体规划，到2005年，全市人才总量达到123.27万人，年均增长7.85%，每万人口中人才拥有量为1655人，继续居于全国大城市前列。目前，我市人才资源总量虽然超过100万人，但是，与我市的经济规模、人口规模相比，人才占人口的比例还偏小，人才资源本身的结构也不够合理，学历层次偏低，人才队伍与我市经济社会发展目标需要仍不相适应，广州还需要大量的人才特别是优秀高校毕业生。

第三，广州的市场就业机制比较健全。目前，全市共有各类人才交流服务机构100多家，占全省60%以上，另外还有200多家劳动就业服务机构。这为我市高校毕业生走向社会提供了形式多样的平台。而且，自去年开始，为了迎接今年高校毕业生就业高潮，全市已举办了数十场形式多样的高校毕业生供需见面会，入场人数和招聘单位和岗位都创历史新高。市高校毕业生就业指导中心和中国南方人才市场除了举行综合招聘会之外，还按照学历、专业、行业举行了各类专场招聘会。

不过，在高校毕业生就业接收过程中还存在一些在短期内难以解决的问题，主要是：经济结构调整造成就业结构性矛盾突出；高等教育人才培养模式滞后于市场需求和变化；社会保障制度不够健全导致以市场为主导的双向选择就业模式难以真正到位；毕业生就业心态有待调整，择业观念与市场需求不相适应；用人单位存在人才“高消费”现象。这些问题在一定程度上增加了我市毕业生就业工作的难度和压力，毕业生就业接收工作还任重道远。

三、现阶段我市高校毕业生就业接收情况

截至目前为止，通过我市网上申报正式接收的高校毕业生已超过1万人，与去年同期相比，接收人数略有下降10%左右。这主要是前一阶段“非典”形势等原因造成的。如今年上半年广州市公务员公开招考中的部分毕业生，就因为“非典”影响了面试而迟迟不能落实单位。已接收的高校毕业生中，研究生已达到1125人，占接收总量的11.1%；本科毕业生为8762人，占接收总量的87.0%。接收专业前13位依次是：电子与信息（1216人）、工商管理（1114人）、外语（838人）、经济学（816人）、机械（620人）、中文（449人）、土建（434人）、电工（330人）、法学（305人）、数学（297人）、艺术（277人）、临床医学与医学技术（217人）、化工与制药（183人），占接收总量的70.4%。随着“非典”疫情的缓解，预计高校毕业生接收量将迅速回升，目前每天网上申报接收的毕业生保持在400人左右。由于我市受“非典”的影响已接近尾声，毕业生就业接收工作受“非典”影响不会太大，有影响也是暂时的，发言稿《发布会发言稿》。

在这里，我要强调一下，各单位一旦与高校毕业生签订就业协议，无论是非广州生源高校毕业生还是广州生源高校毕业生，务必在三天内上网申报，便于全面掌握就业进展情况，制定相应的政策措施。凡在2003年6月15日前未落实工作单位的广州生源高校毕业生，可以凭就业推荐表到市高校毕业生就业指导中心进行登记，由中国南方人才市场优先推荐就业。

四、群策群力，做好2003年高校毕业生就业接收工作

市委、市政府十分重视我市高校毕业生就业工作，市主要领导多次指出，高校毕业生就业接收工作涉及千家万户，关系到人民群众的切身利益，关系到经济发展和社会稳定，各地区、各单位一定要从讲政治、讲大局、讲稳定的高度，坚持以“三个代表”重要思想和十六大精神为指导，充分认识做好高校毕业生就业接收工作的重要性。各有关职能部门要按照职责分工，齐心协力，由一把手负责高校毕业生就业接收工作，消除障碍，千方百计拓宽就业渠道，切实有效地保证高校毕业生就业工作的顺利进行。

为了贯彻国家、省有关文件精神，落实市领导的指示，市人事局会同市计委、市教育局、市劳动和社会保障局、市公安局、市工商行政管理局、市地税局等部门研究制定了今年的高校毕业生就业接收的“十大”政策措施。

（一）加强领导，明确责任，落实“一把手负责制”。我们将向市委、市政府建议，建立由市主要领导牵头，市人事局、计委、教育局、劳动和保障局、财政局、公安局、物价局、工商行政管理局、地税局等部门领导参加的“广州市高校毕业生就业工作联席会议”制度，统筹研究全市高校毕业生就业工作。市人事局负责联席会议的日常工作。

（二）加强人才储备工作。各地区、各单位要抓住高校毕业生数量大增的契机，以发展的眼光，按照“引高控低”的原则，把高校毕业生就业接收工作与加强人才队伍建设，特别是优化人才结构有机结合起来，尽可能多地接收优秀高校毕业生，做好人才储备工作。

各级国家行政机关要严格执行《国家公务员录用暂行规定》，按照公开、平等、竞争、择优的原则，加大从高校毕业生中考试录用公务员的力度。

各级各类学校要坚决清退不合格教师和代课教师，空出岗位，吸收高校毕业生。

各类企业接收高校毕业生，由企业与高校毕业生协商签订为期不少于一年的劳动合同；对办理了暂缓两年就业手续的高校毕业生，在两年之内就业的，由市高校毕业生就业指导中心出具相关证明办理就业登记备案、社会保险等手续。

（三）围绕经济建设中心工作，加大力度引进接收紧缺急需专业高校毕业生。根据我市经济结构、产业布局调整以及重点项目、重点工程、重点发展地区建设的需要，适当放宽条件，优先保证其对高校毕业生的需求。

（四）全力保证抗击“非典”所需人才。高校毕业生就业接收工作要服从服务于抗击“非典”这一大局，要确保抗击“非典”和高校毕业生就业接收工作“两不误”，在办理高校毕业生就业接收工作中，要提高工作效率、简化手续。对在“非典”救治和预防工作中做出突出成绩的医院和疾病预防控制中心等单位接收非广州生源高校毕业生，按照“特事特办”的原则，根据实际需要予以引进。对目前在抗击“非典”一线实习的应届大专毕业生，表现突出者，可以给予办理入穗就业落户手续。

（五）鼓励和支持高校毕业生到非公有制单位就业。公安机关将进一步放宽建立集体户口的审批条件，为有一定规模的非公有制单位建立集体户口，为到这些单位工作的高校毕业生及时、便捷地办理落户手续。各级政府人事部门所属人才交流服务机构或劳动保障部门所属劳动就业服务机构应主动为非公有制单位提供人事或劳动保障代理服务；为进入非公有制单位就业的应届高校毕业生提供人事或劳动保障代理服务，应按照穗价

第五篇：发布会发言稿

尊敬的各位领导，各位来宾，各位媒体朋友们！非常感谢大家在百忙之中来到我们龍FC综合格斗联赛2018揭幕战的发布会。

2016年9月24日，我们龍FC的第一场比赛于上海宝山体育中心的成功举办。在那一届龍FC中，我们邀请到了俄罗斯国家杜马、欧盟MMA协会主席、有“60亿最强地球人”称号的格斗沙皇——菲多 ·艾米连科，作为嘉宾出席，这也是菲多先生第一次来到中国并唯一参加的中国赛事。为了支持我们的赛事，菲多先生还特意派遣三名爱徒上场参赛。在社会各界的广泛关注和支持下，我们成功将首届龍FC综合格斗联赛打造成了一场中国格斗界的标杆盛事，获得了国内和国际赛事界的一致高度评价。我们不仅和众多世界格斗传奇冠军建立了非常好的关系，还与全球一线顶级赛事及机构进行了密切合作，也是被国际格斗界公认为代表中国格斗赛事的唯一标杆。

2018年，“龍FC”国际综合格斗联赛将再次开战，此次赛事我们不仅邀请到了格斗沙皇菲多先生来到现场，更有世界一流的MMA格斗家和专业摔跤手、PRIDE GP亚军、Pancrase无差级别冠军和 UFC重量级冠军的获得者、《永不退缩3》的主演——乔西 巴内特（Joshua Lawrence Barnett）作为嘉宾助阵，志在为中国的格斗爱好者提供前所未有的精彩视觉盛宴。

作为龍FC的创始人，我希望我们的龍FC综合格斗联赛能够唤醒中国格斗力量，用专业、规范影响和改变中国格斗市场，创造真正的中国赛事国际品牌，带领中国格斗力量走向世界的同时，也将中华民族“龙的精神”展示给世界，为这项力量 与技巧并存的运动带来新的文化内涵。

7月21日，龍FC将带领各界冠军再次踏上征途，与您相约上海宝山体育中心，“拳问四海 龍征八荒”，我们，不见不散！