学习英语简报心得体会

第一篇：学习英语简报心得体会

学习心得体会

左玉玲

通过学习英语简报，我充分认识到自身存在的不足。写教案时没有全面把握教材，没有充分熟悉教材，没有制订有效的教学计划，同时也没有采取行之有效的教学方法，以导致课堂效率不高。在今后的教学过程中，我一定要摒除自身的弊端，虚心向别人学习请教，认真准备教案，以打造高效课堂。

一． 分清课时按简报的要求每单元分4课时。

二． 理清目标不能笼统制订教学目标，制订目标时要细，要准，要精。

三． 强化教学过程 教学过程要深加工，不能偷工减料，每个教学

步骤要全面，要详细，还要图文并茂。

四． 挖掘思维树内涵在设计教案时，不仅要设计思维树，还要

深挖其内涵，不可只是表面文章，一定要熟悉教材，深挖教材，真正能引导学生去记忆单词，让英语不在枯燥。

五． 精心设计习题在设计当堂巩固题时，要紧扣该堂课的教授

内容，能真正起到巩固所学知识的作用。

第二篇：英语简报

Good afternoon and thank you for coming today.My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang.I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market.Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound.I hope that some of our excitement will rub off on all of you.I'll start with a few facts and figures about the health and beauty products market in Taiwan.Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan.Finally, I'll analyze current opportunities and give a few recommendations.A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market...I have prepared a short slide presentation to give you a picture of the Taiwan market.Please direct your attention to the screen behind me while I dim the lights.The Taipei area, with a population of six million people, is the trendsetter for the nation.As you can see from these photos of people in the business area, both men and women are very style-conscious.They have an eye for glamour and good looks, and are willing to spend money to get the look they want.This next slide shows the beauty section of a typical drugstore;lots of famous brands from Japan, Europe, and the States, plus a broad range of domestic brands.Gentlemen, this is without a doubt a competitive market.Moving on to Taipei's hairstyling salons...hmm, that slide seems to have been placed upside down.I'm sorry for the delay;it will only take a moment to flip the slide...There, that's better.As I was saying...Most of Taiwan's hairstyling salons are full-service shops that have a regular customer base.Taken as a group, the salons have moderate buying power when it comes to beauty products.The money they spend makes up 13.5% of the total yearly sales for the industry.And the size of this market? Taiwan's twenty million people spent five-point-four billion U.S.dollars on beauty products last year or two hundred and fifty dollars per capita.Salons accounted for four-hundred million of this total.Breaking the figures down even further, five out of every eight dollars were spent by women.One half of the total was spent by people between the ages of nineteen and thirty-five.The last and most surprising statistic shows that teenagers spend the highest per capita total;at three-hundred twenty-three dollars, this is one-point-three times the total of the young adult market.The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years.The companies that successfully target this segment have higher sales and larger market shares year in and year out.I've prepared a few diagrams showing which companies dominate the market, and the types of advertising they use to keep their sales.This bar chart shows the top four companies and their market shares: the American Jonny&Jammy company leads the pack with 29%, followed by the domestic firm, V08, at 21%.The Japanese MARUMI is next with 17%, and the French company, La-Rose, is last with 12%.The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV commercials;a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their products are sold.I know EarthSound has used all of these advertising methods successfully in the United States, and you may feel that what works in the States will work in Taiwan.This is definitely not the case.There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan.EarthSound's slogan is, “EarthSound-the healthy alternative for you and the environment,” while V08's slogan is, “Thank you, V08, for making me beautiful.” Why the difference? My calculations show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same.America's politicians and its media have made people become aware of this issue.This has created a market for EarthSound's products.If Taiwan's politicians and media would do the same, then the people of Taiwan would be ready for EarthSound's advertising.This hasn't happened yet.It's obvious that EarthSound will need to change its marketing strategy if it's to be successful in Taiwan.It will have to emphasize beauty and style more than health and the environment, but only in the first stages of the marketing campaign.Let me explain.Taiwan is a society on the move.As the economy expands and cities grow, people will face all the problems of a modern industrial society.In terms of environmental damage, people in Taiwan live with the same problems as people in Cleveland;and they're coming to the same conclusions.I predict that in two years, pollution will be the hottest issue in Taiwan.If EarthSound can establish itself now, it will be in a perfect position to profit from Taiwan's changing views.In fact, I believe that five years from now, EarthSound will be as successful in Taiwan as it is in the States, and for the same reasons;because it's the healthy alternative!

My point is that EarthSound needs to target two groups of consumers: adults and young adults.What's more, it should have two different advertising campaigns.The first campaign will be aimed at Taiwan's yuppies.These young professionals between the ages of 24 and 35 have sophisticated tastes.EarthSound should cater to their tastes when it first introduces its products.Beautiful models, expensive surroundings, and a feeling of high style all need to be part of every ad.You will find some examples in the booklet.However, this is just the beginning.Our major long-term goal is to make EarthSound the product of choice for consumers who care about themselves and the environment.To do this, we should set our sights on a younger market;people between the ages of 16 and 24.As I mentioned earlier, they spend a lot of money on beauty products, and they are Taiwan's future yuppies.If EarthSound were to win over this group of adults and young adults, it would have an excellent long term future in Taiwan.Let me give you an idea of how EarthSound ought to advertise to these young people.Imagine that what follows is the first in a series of television commercials.A group of Chinese students is visiting the States.Some American friends take them to a beautiful, wide open mountain wilderness.While camping by a lake, an American girl loans a Chinese girl her EarthSound shampoo, and explains why she uses it.“This shampoo is all natural, just like this lake and these mountains.It's the healthy alternative we need!” The Chinese girl uses it and, of course, her hair looks beautiful.As a going away gift, the American gives her Chinese friend a bottle of EarthSound shampoo.We recommend that future commercials feature this same Chinese girl.She will be EarthSound's “image” in Taiwan;a beautiful young woman who cares about keeping Taiwan beautiful.Coax the consumers of Taiwan into buying this image and you'll have them lining up to buy EarthSound's products.And, gentlemen, Jackson&Wang has a long and successful track record when it comes to coaxing the people of Taiwan!

To sum up then, we feel that the Taiwan market is ready for EarthSound's unique line of products.Furthermore, we believe that EarthSound can win quick profits while, at the same time, build a customer base for the future.Achieving these goals will require a two step marketing campaign.The first step, aimed at adults, will be a traditional campaign focusing on high class and sophisticated style.The second step will be aimed at teenagers and young adults.For this group we'll gradually build EarthSound's image as the healthy alternative.I'd like to conclude with a simple reminder.When you started this company on a shoestring, skeptics claimed that you wouldn't find a market.You've proved them wrong in the States, and you'll prove them wrong in Taiwan!Thank you for your time and attention.Are there any questions?

I see that Mr.Jacobs, VP for Marketing, has a question...That's a good question.Mr.Jacobs asked if any other companies are using EarthSound's environmental angle.I'm happy to say that no one else is using this angle.By being the first company to introduce this marketing theme to Taiwan's beauty industry, EarthSound will instantly stand out as something new.Do I see another question? Yes, Mr.Anderson.Mr.Anderson asked for some figures on what college students spend yearly on beauty products.I'm afraid I don't have those figures on hand at the moment.If you don't mind waiting until Monday, I'll be able to fax you those figures when I'm back in Taipei.I hate to call time here, but I know that all of you have another meeting in ten minutes.I'll be happy to meet any of you outside if you have further questions.Thank you once again.

第三篇：英语学习心得体会

经济管理学院10会计4班D10520406王董晶晶

课程学习心得体会

———交流技术英语

一直以来，对于英语我都是敬而远之的，因为感觉要学好英语很“难”。从初中开始到高考为止的这6年时间里，总是在老师的逼迫之下不停的记单词背课文做练习，这一直是我所深恶痛绝的。但是，上了林老师的交流技术英语公选课之后，林老师关于英语思维1的教学方法让我豁然开朗，对英语的学习有了一个新的认识。

在本学期课程伊始，林老师首先指出了我们长久以来学习英语的几大误区：

1.过分讲究方法和技巧，而不愿意下真功夫。

2.过分讲究速度和效率，不愿花时间经常重复（复习）已学过的内容。

3.三天打鱼两天晒网，没有恒心，不能长期坚持学习。

4.不重视听力训练。

5.只学而不用。

林老师告诉我们有的人觉得自己学英语学了N多年也没有长进，很受打击，可是这时候我们不应该放弃。因为根据他多年以来的经验：英语水平的增长不是像上台阶一样，一级一级的上，而是先像挣扎在泥潭中不得脱身，然后突然就超脱了掌握。所以现在如果我们还在泥潭里也不要着急，因为我们花在英语学习上的每一分钟都没有浪费。大脑这个精密的仪器忠实的记录了我们看到听到的每一点点，它们会在将来某一天突然爆发，那时候我们就会突然发现自己英语上了一个大台阶！

与此同时，想学好英语的你必须做到一点——那就是让纯正的英语每天在你耳朵边响着！原声电影和电视剧很容易找到，一开始可能会觉得太快太不清楚听不懂，可是别着急，就让它们响着。不需要太专注的听，不要听到一个词就去想怎么拼是什么意思，甚至可以去做些别的事情：比如看书上网。就让英语在响着……然后在很短时间后的一天我们会突然发现本来根本没注意，却听懂了，是那么自然！然后我们会发现，无意中一张嘴英语就冒出来了！老师说他每星期都会跟外国朋友聊天，就是这个理儿。

在英语学习的方法上，林老师通过自己多年以来学习英语的实际经验告诉我们：

1.英语思维方式的培养应该从模仿开始

要想学好外语就要在模仿上下功夫，因为外语语言能否学好，在很大程度上决定于听准外语老师发音的能力和学习者的模仿能力以及反复模仿的耐心。如果跟着外语老师念一遍，过后一劳永逸，那是学不好外语的。所以，一定要持之以恒地模仿、重复、练习。“听别人怎样说，就照样跟着说。这是学习语言的必由之路。

2.英语思维模式的培养应该培养自己摆脱母语的影响，用英语想英语。

用英语想英语指的是在使用英语时用英语想，而不是用本族语想。用英语想，也可以说成用1英语思维的意思是英语的掌握程度与母语一样，可灵活的使用流利的、纯正的英语表达所思所想，形成本能的、条件反射式的思维方式。

第四篇：学习英语心得体会

学习英语听说教程公选课心得体会

大二下学年选择了英语听说教程公选课，这个课程带给了我无限乐趣，学习英语听说课程使自己英语得了很大的提高，个人认为，英语的学习归根到底就在于2个词：一是坚持，二是兴趣。

怎么样坚持？就是要一天学一点，一天进步一点，紧紧咬住，不要荒废。而在学英语的各个环节中，无论听说读写，如果单词量不足的话，就会感觉寸步难行，因此背单词是一个绕不过去的中心环节。最好就是给自己规定个短期目标，一天要记多少个单词，完成为止。也许学其他的科目可能还有捷径可以走，但要学好英语真的没有捷径。有不少朋友问我，怎么样才能快速学好英语？我都只能摇头，没有办法，只能坚持：读，听，看，背，除此之外别无他法。不过，相比于其它科目，学英语也有一个优势，就是不需要整块的时间，我们可以在排队等候的时候、在其它零碎的闲暇时间里面，记上几个英语单词或知识点，既利用了时间，又填补了空闲，也不失为一举两得。

但背单词毕竟是枯燥的，这就需要一种激发自己兴趣的办法。俗话说兴趣是最好的老师。这种兴趣不单单从考试的角度出发，而是通过对英语的熟练和语感越来越好，逐渐体会到它音韵和形式的美，从而产生更好地掌握英语的愿望，对英语的兴趣自然会水涨船高的。比如，可以玩玩英语游戏，看看英语MTV或英语原声电影，参加英语沙龙，或者到英文网站阅读英文新闻等。由于英语统考的时候不需要考听和说，我们从事医疗工作的，平时一般也缺乏听说英语的机会，因此我是以阅读为主来提高自己的英语兴趣和水平的。可以阅读的英文学习资料非常多，主要是要根据自己的水平选择适合的材料，以读起来有点吃力，但不影响对整篇的理解为适宜的难度。在有不懂的生词存在时仍然能够领会文章的意思，这是我们必须训练出来的能力。当你发现英语也成为你通向丰富知识的路径时，你自然而然就会体验到驾驭这门语言的乐趣。

兴趣是学习的关键，你只有产生浓厚的兴趣了，才能学习好英语。以上是我个人学习英语的一点心得体会。大家在学习上都是久经考验的好手，每人都有自己的独门功夫。但愿我的方法能够再带给大家一点帮助。

学校所开设的公选课满足了广大学生的兴趣爱好和要求，让学生可以全面发展，学习自己感兴趣的课程，给学习和生活增添了许多色彩，希望学校还可以开设更多有学习兴趣的课程来满足学生追求学习的要求。

第五篇：英语学习心得体会

在中国，网络学习还是个新生事物，如同罩着一层神秘的面纱，使不少人望而却步，不知自己是否能够适应这种全新的学习模式。随着家用电脑的普及，网络学习愈来愈呈现出其特有的优势。学习资源丰富，学习时间灵活，其教学资源亦日趋成熟。网络不只是新新人类的宠儿，而已演变成为大众的学习媒介。

本人于XX年年春季参加北外网院的英语学习，迄今已一年有余，并荣获了北外网院XX年届优秀学员称号，对网络学习有了一定的了解。北外网院为学生提供了非常全面的学习的平台，每一位学员都可以根据自身要求，有选择的利用其中的部分资源，便可以顺利完成学业。

本人在网院学习期间能够按照网院的要求进行网络学习，积极参加面授辅导课，认真听讲，作笔记，在课堂上与同学进行充分交流。每次面授辅导之前基本做完两个单元的学习任务，做到有备而来。每天登录平台学习网络课件，做到听读互换。每学完一个单元，便及时填写学习记录卡，对一个单元的学习进行即时的检验。认真完成作业并按时提交，这也是回顾已学知识点的很好的途径。经常上网浏览网院通知，掌握网院动态。登录学习论坛，浏览与所学课程有关的帖子，汲取所需。

此外，本人每学期初都会按照成功指南提供的学习策略做一个大概的学习计划，所有的学习活动尽量按计划进行。偶有调整，但是并不影响整个学习情况。本人认为网络学习与课堂学习最大的区别在于自我约束和自我管理，网院已经为网络学员提供了充分的学习策略和学习资源，只要按照网院要求，根据自己所需善加利用，必能收到良好的学习效果。