计划书封面[小编整理]

第一篇：计划书封面

职业技术学院10级35队 “放飞梦想”励志团日活动 策

划

书 10级35队团支部

二零一一年五月二十四日篇二：计划书封面

大学生创业模拟实训*期*班 *项目或*公司

创 业 计 划 书

创业团队：*团队 时 间：2013年*月

团队成员名单

以下提供几种目录模块，请予以参考，可在此基础上适当调整。

第一章 计划概要 1.1公司简介„„„„„„„„„„„„„„„„„„„„„„„„„„„..„„„1 1.2市场分析„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„1 1.3营销计划„„„„„„„„„„„„„„„„„„„„„„„„„„„..„„„1 1.4生产与技术计划„„„„„„„„„„„„„„„„„„„„„„..„„„„„2 1.5组织管理计划„„„„„„„„„„„„„„„„„„„„„„„„„..„„„2 1.6财务计划„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„2 1.7风险分析„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„2 第二章 市场分析 2.1宏观环境分析„„„„„„„„„„„„„„„„„„„„.„„„„„„„„3 2.2市场需求分析„„„„„„„„„.„„„„„„„„„„„„„„„„„„„4 2.3竞争对手分析„„„„„„„„„„„.„„„„„„„„„„„„„„„„„5 2.4目标市场分析„„„„„„„„„„„„„„„„„„„„„„„„„„„.„6 第三章 市场营销计划 3.1市场定位„„„„„„„„„„„„„„„„„„„„.„„„„„„„„„„7 3.2产品策略„„„„„„„„„„„„„„„„„„„„„„„„„„„.„„„8 3.3价格策略„„„„„„„„„„„„„„„„„„„„„„„„„„„.„„„9 3.4渠道策略„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.„10 3.5促销策略„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.„11 第四章 生产与技术计划(制造型、养种植业等企业需要，贸易型企业不需要)4.1厂址选择 4.2生产技术 4.3生产设备 4.4原材料 4.5生产计划

第五章 组织管理计划 5.1创业团队

5.2企业结构与职责分工 5.3管理制度

第六章 财务计划 6.1资金需求与融资 6.2资金使用计划 6.3成本与收入预测 6.4财务报表预计 6.5项目财务分析

第七章 风险分析与应对

7.1 企业面临的主要风险 7.2 风险应对措施

附录1：调查问卷表 附录2：

第一章 计划概要 1.1公司简介„„„„„„„„„„„„„„„„„„„„„„„„„„„..„„„1 1.2市场分析„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„1 1.3产品与服务„„„„„„„„„„„„„„„„„„„„„„„„..„„„„„1 1.4营销计划„„„„„„„„„„„„„„„„„„„„„„„„„„„..„„„1 1.5组织管理„„„„„„„„„„„„„„„„„„„„„„„„„„„..„„„2 1.6财务计划„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„2 1.7风险分析„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„2 第二章 市场分析 2.1宏观环境分析„„„„„„„„„„„„„„„„„„„„.„„„„„„„„3 2.2市场需求分析„„„„„„„„„.„„„„„„„„„„„„„„„„„„„4 2.3竞争对手分析„„„„„„„„„„„.„„„„„„„„„„„„„„„„„5 2.4目标市场分析„„„„„„„„„„„„„„„„„„„„„„„„„„„.„6 第三章 产品与服务 3.1产品类型„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..7 3.2生产技术„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..8 3.3服务项目„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..9 3.4优势与特色„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..10 第四章 市场营销计划 4.1市场定位„„„„„„„„„„„„„„„„„„„„.„„„„„„„„„„11 4.2产品策略„„„„„„„„„„„„„„„„„„„„„„„„„„„.„„„12 4.3价格策略„„„„„„„„„„„„„„„„„„„„„„„„„„„.„„„13 4.4渠道策略„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.„14 4.5促销策略„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.„15 第五章 组织管理计划 5.1创业团队

5.2企业结构与职责分工 5.3管理制度

第六章 财务计划 6.1资金需求与融资 6.2资金使用计划 6.3成本与收入预测 6.4财务报表预计 6.5项目财务分析

第七章 风险分析与应对

7.1 企业面临的主要风险 7.2 风险应对措施

附录1：调查问卷表 附录2： 第一章 计划概要 1.1企业简介„„„„„„„„„„„„„„„„„„„„„„„„„„„..„„„1 1.2市场分析„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„1 1.3营销计划„„„„„„„„„„„„„„„„„„„„„„„„„„„..„„„1 1.4组织管理计划„„„„„„„„„„„„„„„„„„„„„„„„„..„„„2 1.4财务计划„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„2 1.5风险分析„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..„2 第二章 企业简介 2.1企业概况„„„„„„„.„„„„„„„„„„„„„„„„„„„„„„„3 2.2企业文化„„„„„„„„„.„„.„„„„„„„„„„„...„„„„„„„4 2.3企业战略规划„„„„„„„„„„„.„„„„„„„„„„„„„„„„„5 第三章 市场分析 3.1宏观环境分析„„„„„„„„„„„„„„„„„„„„.„„„„„„„„6 3.2市场需求分析„„„„„„„„„.„„„„„„„„„„„„„„„„„„„6 3.3竞争对手分析„„„„„„„„„„„.„„„„„„„„„„„„„„„„„7 3.4目标市场分析„„„„„„„„„„„„„„„„„„„„„„„„„„„.„7 第四章 产品与服务 4.1产品类型„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..8 4.2生产技术„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..8 4.3服务项目„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..9 4.4优势与特色„„„„„„„„„„„„„„„„„„„„„„„„„„„„„..10 第五章 市场营销计划 5.1市场定位„„„„„„„„„„„„„„„„„„„„.„„„„„„„„„„11 5.2产品策略„„„„„„„„„„„„„„„„„„„„„„„„„„„.„„„12 5.3价格策略„„„„„„„„„„„„„„„„„„„„„„„„„„„.„„„13 5.4渠道策略„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.„14 5.5促销策略„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.„15 第六章 组织管理计划 6.1创业团队„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.„16 6.2企业结构与职责分工„„„„„„„„„„„„„„„„„„„„„„„„.„17 6.3管理制度„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.„19 第七章 财务计划 7.1资金需求与融资„„„„„„„„„„„„„„„„„„„„„„„„„„.„20 7.2资金使用计划„„„„„„„„„„„„„„„„„„„„„„„„„„„.„20 7.3成本与收入预测„„„„„„„„„„„„„„„„„„„„„„„„„„.„21 7.4财务报表预计„„„„„„„„„„„„„„„„„„„„„„„„„„„.„25 7.5项目财务分析

第八章 风险分析与应对 8.1主要风险分析„„„„„„„„„„„„.„„„„„„„„„„„„„„„.„27 8.2 风险应对措施„„„„„„„„„„„„„„„„„„„„„„„„„„„.„30 附录1：调查问卷表„„„„„„„„„„„..„„„„„„„„„„„„„„.„31 附录2：篇三：创业计划书封面及目录

创业计划书封面及目录（图）创业计划书封面页

把你的产品的一幅彩色图像放在首页,但须留出足够的版面排列以下内容: a.公司名称 b.注册年月 c.公司性质 d.公司地址 e.邮编

f.融资负责人姓名 g.职务 h.电话 i.e-mail j.传真 k.公司主页

l.商业计划书编号

公司名称 签字

日期

目录

初步商业计划书后,注意确认目录页码同内容的一致性 执行摘要

经营理念

公司概述

业务分析

市场和销售战略分析

竞争分析

风险与机遇

管理团队与股权结构

资金需求

财务计划

附录

执 行 摘 要

注意:有的书把此部分为经理人摘要,都是源于英文execytuve summary的不同翻译.如 果执行摘要写得不成功那就不会着人看.因此,这部分一定要认真写,切忌马虎大意.把这一部分作为这个商业计划的写作大纲.执行摘要的最主要功能是引起投资人的青睐,所以这一部分内容不要超过两页,越短越好.经营理念

―xx公司的理念是„„

公司概述

―xx公司成立于„年„月„日;xx公司主要从事于„„.例如婴儿产品制造商,铅笔的分销商,医药服务的供应商.公司的合法成立的组织形式是„„例如:有限责任公司,股份有限公司,合伙人制,个人独资等.出资的所有权构成是„„我们的主要办公地点在„„ 执 行 摘 要

业务

-描述产品或提供的服务.xx公司处于经营„„例如种子/启动/成长期,刚开发了我们的第一个产品,雇用了我们的第一位售货员,签了我们的第一张订单.-在近期„年..月..日,xx公司完成了„„的销售额,并且显示出„„赢利/亏损/盈亏平衡.如果融到„„万元的资金,我们期望能够完成„„的销售额,在„„年完成„„万元的税前利润.在„„年(下一年)完成„„万元税前利润.-我们能够完成上述目标,因为融到的资金主要用于(描述你利用资金做的事情)„例如:1.新产品的营销;2.或补充制造设备满足增长的市场需求;3.增加零售点或采用其他方法完善分销渠道;4.增强新产品的研发或改进现有产品

执 行 摘 要

产品与服务-描述清楚别人能够明白你的产品或服务是什么,用你的奶奶都能给听懂的语言来描述.xx公司生产下列产品(或是提供下列服务)„„这里要简短列出产品,主要强调生产线的意义和它能带来的最高销售量.-当前我们的产品或服务处于导入/成长/成熟期.我们计划扩大我们的生产线用于完善我们的产品或服务,包括„„等.-我们产品的生产或服务过程的关键特征有„„.我们的产品或服务有独特性是因为„,„,或„„..我们有市场定位优势是因为我们„专利,销售速度,商标名字„等.执 行 摘 要

营销概述-我们的市场是„„,到„年„月时,根据„„预测/报道,其市场达到„„万元.根据„„的预测到„年时,市场将达到„„万元.-我们的客户是„„.他们在那里 通过什么方式接近他们 你如何教育或引导客户.-从你公司购买 客户为什么关心你的产品

竞争环境分析-xx与„„公司直接竞争,或xx公司没有直接的竞争对手,但在市场上有我们产品或服务的替代品或相关产品.-我们产品独特性是因为„„.我们有竞争优势,因为我们的„„比方说销售的速度/已建立商标品牌/低成本制造.执 行 摘 要

风险与机会-我们经营的最大的风险是„„比如市场风险,定价风险,产品风险,管理风险.我们坚信能克服这些风险,因为我们能„„我们面前的商业机会对我们非常有意义;如果我们能做到„„我们就有机会将„„比如市场上的局部优势,变为整个行业的巨大优势.管理团队-我们的团队由下列成员组成:„名男性和„名女性,他们有„„年的合作经验;有„„年的销售经验.有„„年的产品开发经验,并且有在„的经验.执 行 摘 要

资金需求--xx公司寻求„„万元作为权益性或债务性追加投资,用于„„它将使我们能„„描述你为什么需要资金,这机会为什么鼓舞人心.--在„„年内我们将利用剩余的利润分红或者再次融资,或者公司的出售,或者上市公司实现融资的退出.融资计划--描述出当前的财务状况,无论好坏.此时此刻作为投资人必须知道你当前的商务处境.如果让她反感或是找不到所需的资料,你想融资的希望就被封死了.执行摘要

销售总结

给出你的销售综述.此时此刻作为投资人必须知道你当前的商务处境.如果让他反感或是找不到所需的资料,你想融资的希望就被封死了

资产负债表总结

资产: 负债: 帐面值: 到„年时,我们会提供融资推出方案,以把公司卖给竞争者/上市/利润分成,或是其他投资退出方

式.我们希望到„年„月实现这一目标

税前利润

毛利润

销售

创业计划书 企业名称

创业者姓名

日 期

通信地址

邮政编码

电 话

传 真

电子邮件

目录

企业概况„„„„„„„„„„„„„„„„„„„„„„„„„„„(1)创业计划作者的个人情况„„„„„„„„„„„„„„„„„„„„„(1)市场评估„„„„„„„„„„„„„„„„„„„„„„„„„„„„(2)市场营销计划„„„„„„„„„„„„„„„„„„„„„„„„„„(4)企业组织结构„„„„„„„„„„„„„„„„„„„„„„„„„„(5)固定资产„„„„„„„„„„„„„„„„„„„„„„„„„„„„(7)流动资金(月)„„„„„„„„„„„„„„„„„„„„„„„„„(9)销售收入预测(12个月)„„„„„„„„„„„„„„„„„„„„„(10)销售和成本计划„„„„„„„„„„„„„„„„„„„„„„„„„(11)现金流量计划„„„„„„„„„„„„„„„„„„„„„„„„„„(12)企业概况

主要经营范围: 企业类型: □生产制造 □零售 □批发 □服务

□农业 □新型产业 □传统产业 □其它

创业计划作者的个人情况

以往的相关经验(包括时间): 教育背景,所学习的相关课程(包括时间): 1 市场评估

目标顾客描述: 市场容量或本企业预计市场占有率: 市场容量的变化趋势: 2 竞争对手的主要优势: 1.2.3.4.5.竞争对手的主要少势: 1.2.3.4.5.本企业相对于竞争对手的主要优势: 1.2.3.4.篇四：创业计划书封面

创 业 计 划 书

汽车美容店创业计划书

学院名称： 机械工程学院

专业班级： 12汽车服务工程专升本2班

学生姓名： 孟士宇

学 号： 201201090099 指导教师： 闻声远 2013年 6月

目 录

第1章 汽车美容店创业项目介绍 1.1 汽车美容行业市场 1.1.1市场前景 1.1.2市场分析 1.2 投资计划

1.3 投资金额与利润分析

第2章 公司运营及发展 2.1公司日常经营项目 2.1.1车身美容 2.1.2内饰美容

2.2客户的选择与维护

2.3公司发展与未来

第1章 汽车美容店创业项目介绍 1.1.1市场前景

随着我国居民收入水平的增长，有车族将更加注重汽车文化的享受。我国城镇居民已经开始从汽车代步时代向享受汽车文化的时代迈进，大部分地区的城镇居民正在进入汽车消费时代，汽车已不再是人们身份和地位的象征，成为汽车消费者对个性化、多元化文化取向的集中体现。汽车大规模地进入家庭为汽车美容养护行业开辟更广阔的市场。

市场调查表明，我国60%以上的私人高档汽车车主有给汽车做外部美容养护的习惯；30%以上的低人低档车车主也开始形成了给汽车做美容养护的观念；30%以上的公用高档汽车也定时进行外部美容养护；50%以上的私车车主愿意在掌握基本技术的情况下自己进行汽车美容和养护。不难看出，汽车美容业在我国有着巨大的市场发展空间。1.1.2市场分析

根据国家公安部的有关资料显示，2013年我国汽车保有量已突破8000万辆。中国正在逐渐成为轿车消费大国。随着消费者“爱车、养车意识”的不断提高，越来越多的车主更加重视对车辆的日常保养，不再等到车辆损坏以后到修理厂或4s店进行大修。“七分养，三分修”的汽车养护新理念已为更多的消费者所接受，人们对汽车不仅要求“行得方便”，也要求“行得漂亮”。因此，汽车定期美容护理正在成为汽车后市场服务消费的重要内容之一。按照最保守的估计，如果中国每辆车每年平均在美容养护上花费2000-2500元的话，中国汽车美容养护市场将达到1400-1750亿的规模，而中国汽车美容养护业的产值还不到370亿，市场潜力巨大。据国务院发展研究中心市场研究所预计，到2013年，汽车用品销售额将会达到1000亿元人民币从以上分析可以看出，随着我国汽车大量进入家庭，人们的生活水平逐步提高，汽车文化的日益普及，汽车美容养护业将迅速崛起，并发展成为我国服务业的一个新兴支柱产业。据专家预测，未来的5-15年中，中国汽车保有量将增长4-6倍。曾作为身份地位象征的汽车，现已成为人们的代步工具，与之相配套的汽车服务市场必将成为未来中国新的经济增长点。汽车的美容清洗及保养护理也日益成为一个极具潜力的新兴投资项目。1.2 投资计划

依据现有经济能力所以拟定了以经济型投资为目标的投资计划(转载于:计划书封面)投资金额：20万元左右。

投资地址：地级市中心，当大城市市场已被多数占领时，应着眼二三线小城市，在这块新兴市场还未被完全开发时，市场潜力还在时站稳脚。

经营面积：30到50平方米。工作人员：5到8人

投资项目：汽车美容及装潢。投资经验：汽车美容及装潢相对于汽修来说，比较容易经营，投资金额也不会太大，装潢产品和美容产品通过代销方式进行经营，可以省去许多前期投入，资金介入量相对较小。资金运作：从目前的情况来看，资金的回笼期在9到10个月之间。投资风险：对于这样的经营项目来说，风险的隐患只是存在于经营者的经营理念，大众化市场虽然众口难调，但是有量的基础，经营过程中风险值较低。利润空间：毛利率在30%左右，经营得当的话，其中的净利润一块可以有所增长。1.3投资金额与利润分析

投资金额在20万至25万左右，资金分配：店面租金、仪器设备和营业许可证等

当今中国汽车已经不再是奢侈品，它已经走入了大众百姓的家庭中，人们现的观念也在改变，不再是车坏了才去修理，汽车美容保养在过去几年中已经成为人们的一种新兴消费形式，所以日常的车辆保养也就形成了一个巨大的市场空间。寻常的一部10多万元的车，按10年使用期限，每年3万公里行程计算，每年需要用于车辆清洁、保养和维护的费用在3000元以上，对于中高档车，各项费用还将超过这个数字这也就是汽车美容业能成为创业翘楚，所以开一家中档的汽车美容店投资大概在20万至30万元间，一般两年左右就可收回投资，经营得好的汽车美容店甚至1年左右便可收回成本，低投资，高回报也就成为了可能。所以投资一个汽车美容店是个可行的创业方案。

第2章 公司运营及发展

2.1公司日常经营项目 2.1.1车身美容

主要包括高压洗车，除锈、去除沥青、焦油等污物，上蜡增艳与镜面处理，新车开蜡，钢圈、轮胎、保险杠翻新与底盘防腐涂胶处理等项目。2.1.2内饰美容

主要项目有车内美容、发动机美容、行李箱清洁等内容。其中车内美容包括仪表台、顶棚、地毯、脚垫、座椅、座套、挡阳板、车门衬里的吸尘清洁保护，以及蒸汽杀菌、冷暖风口除臭、车内空气净化等项目。发动机美容则包括发动机冲洗清洁、喷上光保护剂、做翻新处理、三滤清洁(指的是燃油滤清器、机油滤清器、空气滤清器)等项目。2.2客户的选择与维护

随着汽车的普及开车的人越来越多，而城市大型社区，和市中心边缘路段就成为了汽车美容最好的客户集散地。在开店初期一定要做好店面的宣传和市场推广和客户资源的搜集和整理以便于后续的客户维护。在服务技术要只有更好没有最好，本着客户就是上帝的准则为客户提供最优质的服务。只有这样才能够让美容店长远的走下 2.3公司发展与未来 就汽车美容发展来看，想在某个区域成长起来，一定要有自己的特色，这个特色可能是产品好，或是服务好等等，然后在这个基础上再延伸一些高附加值的项目，将客户分类进行区别化对待，高端的客户享受高质服务，遵循商业的二八定律，即从20%的（优质高端）客户身上赚取80%的利润，这样才在众多低层次美容店中脱颖而出。

第二篇：计划书封面（精选）

第三届中国“互联网+” 大学生创新创业大赛参赛项目

商业计划书

学

院：

项目名称： 项目组别： 项目类别： 项目负责人： 联系电话：

电子科技大学 2017年4月

说明：此提纲仅供参考，不作为评比依据，各团队根据自身

实际情况进行修改 商业或项目计划书提纲

第一章

1.1 1.2 1.3 1.4 1.5 1.6 1.7 第二章

2.1 2.2 2.3 第三章

3.1 3.2 3.3 3.4 3.5 第四章 执行总结（此章节是后续各章节的总结和提炼）项目或企业背景 项目或企业规划 市场分析 行业竞争分析 组织与人事分析 财务分析 风险分析 项目或公司简介 项目或公司概述

项目或公司服务及业务简介 发展规划 市场与竞争分析 市场现状 市场前景 目标市场

市场营销策略或商业模式阐述 竞争分析 运营分析

4.1 生产组织 4.2 质量控制 4.3 组织管理 4.4 人事管理 第五章 财务分析

5.1 投融资分析 5.2 财务预算 5.3 财务分析 第六章 风险分析

6.1 风险识别 6.2 风险防范及措施 6.3 风险资本退出

第七章 团队介绍

附录：各类附件证明材料

第三篇：计划书封面范文

西华师范大学大学生社团联合会

西华师范大学

演讲与口才协会新老会员培训活动

计 划 书

主办：西华师范大学大学生社团联合会

承办：西华师范大学演讲与口才协会

二〇一四年十月二十九日

西华师范大学大学生社团联合会

1、安排四个干事到场（前门、后门各2个），负责在室外门口接待

2、买五瓶矿泉水 宣传部

1、布置黑板

2、张贴广告

3、制作展板

4、制作活动的ppt 演说部

1、刘诗琴作为代表发言

2、安排干事做好演讲培训的笔记，结束后做成文档，发到群里，一方面，好记性不如烂笔头 另一方面，方便有些未到的同学

3、选拔主持人

注:凡是这周六没有要紧事的干事都必须到场哈！

五、活动流程： 1.主持人开场白； 2.嘉宾介绍；

第四篇：创业计划书封面

吉利数控机床销售有限责任公司创业计划书

目

录

一、导言··1

二、项目介绍··1

三、市场调查概况分析··2

四、营销策略··3

五、销售计划··5

六、服务分析··7

七、风险分析··7

吉利数控机床销售有限责任公司创业计划书

八、应对风险的措施··9

九、总结··10

创业计划书

吉利数控机床销售有限责任公司

成员:*******

*******

*******

吉利数控机床销售有限责任公司创业计划书

二〇一二年四月十二日

在创业的路上总会遇到很多未知，但不管怎样都不要放弃，都要坚持。

第五篇：创业计划书封面（范文模版）

班

级：

11国商3班

学

号：

撰写人：

日

期：

目 录

一、项目介绍 ······························································（1）

二、市场分析 ······························································（3）

1、市场定位 ····························································（3）

2、需求分析 ····························································（3）

3、竞争者分析 ························································（3）

4、SWOT分析 ·························································（3）

三、市场营销 ······························································（5）

1、产品 ···································································（5）

2、选址 ···································································（5）

3、定价 ···································································（5）

4、促销 ···································································（5）

四、选货及进货的渠道 ·············································（6）

五、人力规划 ······························································（7）

六、投资金额分析 每月费用分析 ·························（7）

七、总结 ·······································································（9）