Facebook CEO-MarkZuckerburg 在Stanford的演讲稿

第一篇：Facebook CEO-MarkZuckerburg 在Stanford的演讲稿

So when we're designing stuff, we look not necessarily just about what any given users going to experience but what's going to be better for the whole community and the whole product.And i main, it's probably a lot of this straight-ups are going all over the place in a product.Probably the most what you see every day is that you can't see the profiles of people at other schools.That's a really a major trade-off in the application.For those of you who aren't familiar with this, we split up the user base by what school they go to and we make it so that people at a given school can only see the profiles and contact information of people at their school.And the reason for this was mostly to, because we realized that the people around you, at your school, are the people who you want to look atmostly anyway.And if we made the space too broad and let anyone see your information, then that probably fine.I main, look up some people but you also probably not look up your cellphone.More than a third of people on Facebook have their cellphone up there and that's something that's useful for the application.So in designing it, this was a trade-off that we made.I kind of thought of what was wrong.I said, well, what would be more useful ? Would it be better for people to be able to see everyone and maybe not fell like this is a secure environment in what they can share their interests and what they thought and what they care about ? Or would be better that more information and more expression was available but to a smaller audience which is probably the relevant audience for any person? So, there are a lot of decisions like that, that are getting made and a lot of them gut level.So i main, we tired to be as academic about it as possible in trying to think rigorously through the different results that will guide if we go to different directions.But a lot of it is just like you define your objective what you're going for.In this case, to optimize for the best of the whole community and the whole user base and over the long term and that's important too, your long ever short term.And then, you just kind of operates and do what you think will be best along that line.When i started off i was programming for Sygen and i wrote the first version.I main we haven't, we don't really have a second version which is constantly....So i guess for most of last school year i just worked on scaling and kind of trying to make it keep up with the increasing load and trying to make it so that we can expand more, adding more schools, And we're kind of making infrastructure all that stuff.But as time is going along, we were also kind of opportunistic.We hired people who we thought were really smart and for also last year we were just a few guys working around my kitchen and that was pretty fun.But i guess around in February, we got an office and then we kind of take all these people who we're been hiring and brought them into one space, which is interesting, because that for the first time, i kind of looked up and just like, wow , you know i have a team of engineers here and like a lot of smart people who can start building a lot of stuff in a different way that is currently being done.You know, i main right now it's me and whoever it was and me and my roommate Dustin and just come sitting there work serially on a new project and then finishing it.And then planning how on doing the next project.And with like little help from the other people who are around but trying to figure out how to manage the transition from doing that most especially within the period of one of the people's programming.Just way, OK, we have eight real intelligent people here.What's now the most efficient use of people's time, like how can people maybe working stuff not serially but i didn't say someone's working on launching a high school product over here and someone else is working on the photos and someone else is working on the thing every launch next to each, you know.What's , like what's the most efficient use of people? I mean, so that's kind of an interesting problem and then it's something that i don't really kind of get inside for you guys.I mean i'll maybe have to check that in the years.But, but i think that one thing that Jim was getting at was sort of the dynamics between people and the dynamic of managing people and being CEO in the company is a lot different than being college roommates with someone and when you go into something and your expectations for that, you know this is going to be a site of maybe a few a thousand people around and you they got dropped out of school to come out to California to work with you, it just kind of changes things off.And i don't know i think that it definitely, you kind of have to think it like a higher level about how the landscape is playing out and in terms of like, you need to normally have engineers you can directly work on the products that you're working on but then you need to start having a finance department or something that's i'd never thought that i would never need, you know, in terms of running a website in order to power the infrastructure or just having a 20-or 30-person engineering team.And then, so ok , so we have all these people then, like how to you come watch what they're dong and i'm not trying to control too much what they're doing.These, they are all really smart people, which is why we brought them and we want to leverage the fact that they have a lot of really good ideas and can do a lot of the stuff themselves, but how you make sure that it's conforming to standards, you know.Or that it's being done well enough both from product perspective and engineering perspective.So i think that they stole our thought.The two most important things that i look for are : number one is just raw intelligence, right? Because you can hire someone who is a software engineer and he's been dong it for 10 years and of they're dong it for 10 years that's probably that they're dong for their life, you know, and i mean that's cool.But there's somethings that , that person can do and they're definitely useful in an organization and can do a lot of stuff.But if you find someone who is raw in intelligence exceeds theirs but has 10 years lots of experience then they can probably adopt and learn way quicker.You know, and within a very short amount of time be able to do a lot of things that(that)person may never be able to do.And so, i think that's the most of important thing that i look for.And the second is just alignment with what we're trying to do.So i mean, people can be really smart or have skills that are directly applicable but if they don't really believe in it, then they're not going to really work hard and they're not going to even if they're smart guy who doesn't have the relevant experience, they're not going to care enough to develop the relevant experience in order to succeed.So i think that the best people who i've hired so far have been people who didn't really have that much engineering experience.I hired a couple of electrical engineers out of Stanford's new programming staff and they had very little programming experience going in but just really smart, really will to go at it, and the guy who just work photos was one of those guys, and if you're will to just go and so whatever it takes to get photos out, then they you're probably more valuable than someone who's just a career software engineer.So those are things that i'm looking for and why i would rather look for people in college.When you are running a site and you're four people, are on the kitchen table, your operating expenses are relatively low.So traditionally, what we're done was we had a very small sales force and we sell some ads.You might see them on the site and we just keep our operating expenses low so far and by doing that, we've been able to stay cash flow positive for basically the entire existence of the company.After we took some from these guys, we decided that it is OK to go a few months in cash flow negative while···But very barely cash flow, Yeah, at a point, you know.Losing like a $100,000, not million, but now we're back.And we do a lot of page views, i think that it's not something that you really think about because you probably just think about this as a Stanford site.But everyday, we got more than 200 million page views.I think recently were up to 230 million.By the end of, like two weeks from now or so, we're going to pass Google in page views.And that's a lot, right? You don't normally think about it in that kind of application.Like, i think, you know, i was pretty surprised when i heard that.But when you have many page views and that many people spending much time on the site, you can monetize it pretty easily just by putting matters on there.The revenue, we're generating over a million dollars a month in revenue, and well more, and that way covers our expensives and we're not even doing anything cool yet.I actually studied Psychology in Harvard, not computer science.Although a little bit of computer science.I've been programming since i was ten.And i think it kind of like went, kind of reach the point where it's my intuition now.I'm not really thinking that much about it consciously.So that was pretty good.And then, i mean when i started thinking about all the people issues and doing Psychology, it was like being in the university interacting with lot of people that it kind of occurred to me that.This would be something i was interested in and like i knew how to do it so i just did.I mean, it took me like a couple of weeks there, even less, putting together the site.And i remember that by the time i was done putting together the site, i had no idea how successful it could be.And i was actually thinking that after day in and day out, i had different idea that i wanted to do and i was going to scrap it after that.So i'm happy that i didn't do that.So i think that it's more like how you spend your time doing stuff to have an answer than like something that i've learned specifically from college.I made a ton of random things when i was at Harvard and most of them no one ever saw.A lot of them just weren't meant for people to see.And there are thing that i made for myself because i thought they'll be cool.I used to make stuff like the natural language interface to play my MP3s.Or a thing i made before, this was a HotOrNot program out of everyone's IDs at Harvard that almost got me kicked out.So i don't know, i actually spend a long time random stuff.I think that that definitely made it.So by the time it came, more like, by the time i came to meet this random project that was pretty well change where it's making that, you know in terms of managing this whole process, nothing.Like i have no idea what i'm doing, you know.Mark has a skill which, a number of skills, which one rarely sees in an entrepreneur no matter what the age is.He's a great listener and he learns by listening.I'm still stunned to see how many entrepreneurs come to our offices in Palo Alto and it's all output and there's no thoughtfulness.And it is amazing that the very best entrepreneurs are very proactive.They're very courageous.They deal with tension.But they're great listeners and then they translate that into interactive learning and the organizations tend to be great listening organizations.And Mark is extraordinary that way as we many of the best entrepreneurs or executives that we've met.There is also the constant creative tension around experimentation and making sure everyone in the organization feels it's better to experiment fail and then move on and experiment again than to not do that.And in something like a consumer internet company like Facebook, that constant real time interaction and experimentation is something that the very best entrepreneurs do.They have the passion.They have an innate feel for it and it happens organizationaly that it happens from a leadership standpoint.That's something that can to some extent be taught.It can be honed but those are some of the skills for a consumer internet company and one that is growing this quickly that is just essential.And it needs to be embodied in the entrepreneur.That's something that we see again and again and it's remarkable how little common sense is often applied.If somebody just steps back and truly listens and watches the customers rapidly iterates, good things need to happen.One of the most interesting questions we continuously ask ourselves at Accel over the last year and nine months why didn't we see the Facebook earlier? I think it's a remarkable dynamic that Mark started this company in 2004 and that first generation the first nine a ten years of the Internet did not have a Facebook-like company that was thinking through it in a simple way.Sometimes it's remarkable for all of us if we try to be very prepared-mind-oriented, very proactive around where the most interesting opportunities.It's often these very simple but powerful ideas that really take off.And there's some other ideas like that where we step back and really try to understand these investors and hopefully partners with entrepreneurs.Where do we see the most compelling next generation ideas? And it's usually something that's very simple that's embodied in the personality of an entrepreneur.A lot of the stuff that goes on with the company is really organic right now and isn't necessarily formalized.Although, maybe it will be in a short period of time as we continue to grow.I think that as organizations grow, a lot of the issues and structure that's put in place is put there because a comfort level breaks down and people communicating freely in a way that they can when they're friends.And if you're working with your friend, you can tell him or her whatever you're thinking and it's not going to offend him or her and they'll probably comprehend it similarly to how you imagined it in languages that really are a perfect idea of transmission vehicle.And i think that along that stuff, take 20% of your time to go put into action an idea that you might have, is necessary in a large organization where people can't necessarily speak the same language or ideas can't get out freely.So i think one of the things that i do focus on at Facebook is making sure that culture is very friendly and that people hang out.So instead of having 20% of people's time spend on their own projects, i make people hang out with each other.I mean, i don't make people be friends with each other but i mean, you know.What's up ? So i think that by doing that, i can't force you to hang outside of work, but i can make it so that people are more with each other and can communicate more freely.This isn't really a formal thing i put in place.This is like kind of my answer at the top of my head.So i guess, by doing this we kind of create a culture where people just talk to each other about stuff and get what each other is thinking more clearly than they would if the organization is more bureaucratic or if like people wouldn't be heard.Since people are always talking, ideas get down stuff each other and then eventually, someone starts making something, and then we're done.The two things that you focus on are maintaining what you have now that's good and growing, all right? What we have now is a pretty good utility.And then, going back to the first question that you ask me, what's the thing that i measure the most? It's that 70% of the people come back to the site everyday and making sure that that remains, not just because we're doing some gimmicky thing.But i mean, if you launch a feature, obviously retention is going to go up.Alright, so i mean,retention has been up recently because of the photos.But focusing on things that are sustainable and scalable so that when we launch more schools or go into the next market or whatever we do, we're going to set ourselves up to have the same success that we've had without hurting our self in the current position.Mark is incredibly good at keeping the bar very high on new hires.When you're quadrupling in size in terms of people, there's always a tendency.You see it again and again and i know Tom Byers and many of you in the audience always talk about quality of people and maintaining the bar.But in practice, it's really easy to say this person doesn't match in there but does match up along so many dimensions.It would takes six moths to find the right person.And Mark has been extraordinary, as a leader, in maintaining a very high bar and at times walking alway from people who are receiving outstanding recommendations but either don't fit from a cultural stand point.Or they're not going to scale and they'd be the wrong person a year or two from now.And that is certainly, as an investor and board member an ongoing challenge.How do you deal with that trade-off where you absolutely need an ad sales force but at the same time, if one person at a time, you just can't say let's go out and hire five good engineers or five good ad sales people and not have them be great? Because the B+ or A-people, you know it, they'll hired B's and B minuses.And this a time in the company where you just have to aspire with each hire to get an A rate plus person and it's easier said than done.I think that is one of the fundamental ongoing challenges.

第二篇：Steve Jobs 在Stanford演讲稿中英文

Steve Jobs(史蒂夫‧賈伯斯)2005 年在史丹佛大學畢業典禮的演講，這段演講長約 15 分，英文講稿約 2,200 字。下面是演講講稿及翻譯。翻譯時，我仍是儘量秉持「逐字翻譯，表達原意」的原則，以利讀者之英文學習。

原文講稿及中文翻譯：

Thank you.I’m honored to be with you today for your commencement from one of the finest universities in the world.Truth be told, I never graduated from college and this is the closest I’ve ever gotten to a college graduation.謝謝。今天來參加世上最好大學之一的畢業典禮讓我感到榮幸。老實說，我大學從未畢業而現在是我離大學畢業最近的時刻。

Today I want to tell you three stories from my life.That’s it.No big deal.Just three stories.The first story is about connecting the dots.今天我想告訴你我生命的 3 個故事。尌這樣。沒有什麼。只有 3 個故事。第一個故事是關於把點連接起來。

I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, “We’ve got an unexpected baby boy.Do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would go to college.待在里德學院 6 個月後我即輟學，但仍然於課堂旁聽且待了約 18 個月後才真正退學。所以我為什麼輟學？這從我還未出生即開始。我的親生母親是個年輕、未婚的研究所學生，而她決定讓我被領養。她非常堅信我應被大學畢業生所領養，所以一切都已準備好讓我一出生即被一位律師及他的太太所領養，只是當我蹦出時，他們在最後一分鐘決定他們真正想要的是女孩。所以我的父母，他們在等候名單上，在半夜接到一通電話問說：「我們有一個突然出現的男嬰兒，你們想要他嗎？」他們說：「當然。」我的親生母親後來發現我的母親大學從未畢業而我 的父親高中從未畢業。她拒絕簽署最後的領養文件。幾個月後她終於接受，當我父母承諾我將會上大學後。

This was the start in my life.And seventeen years later, I did go to college, but I naïvely chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition.After six months, I couldn’t see the value in it.I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back, it was one of the best decisions I ever made.The minute I dropped out, I could stop taking the required classes that didn’t interest me and begin dropping in on the ones that looked far more interesting.這是我生命的開始。而 17 年過後，我真的上了大學，但我天真的選了一個幾乎與史丹佛一樣貴的學院，而我勞動階級父母所有的積蓄都花費在我的大學學費上。6 個月後，我無法看見它的價值。我不知道我人生要做什麼，也不知道大學將如何幫助我想出，而我在這裡，花費我父母畢生所存下的錢。所以我輟學並相信一切事情都將順利解決。這在當時非常的可怕，但回顧過去，這是我做過最好的決定之一。(講到這時觀眾都在笑，但賈伯斯並沒有在開玩笑…)我輟學的那一分起，我可以不用上那些我不感興趣的必修課程，並開始旁聽一些看起來有趣許多的課程。

It wasn’t all romantic.I didn’t have a dorm room, so I slept on the floor in friends’ rooms.I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example.並非一切都是美好的。我沒有宿舍，所以我睡在朋友宿舍房間的地板。我退還可口可樂瓶子來換得五分錢的押金來購買食物，而每個星期天晚上我會走 7 英哩的路程穿過城鎮來到哈瑞奎師那神廟吃每星期的一頓好餐。我超愛它的！而我因跟隨好奇及直覺所涉足的的大部分事情後來都證明是無價的。讓我給你一個例子。Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed.Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.里德學院在當時提供全國或許最好的文字藝術課程。整個校園內，每一個海報、每個抽屜上的每一個標記都是用手美麗的刻畫出來。因為我已輟學且不必選修一般的課程，我決定上一堂文字藝術課程來學習文字藝術。我學到襯線及無襯線字體、改變不同字母組合間的空間、是什麼造尌優良的排版。它是美麗的、俱歷史意義的、且藝術上微妙而致科學無法描述，而它使我著迷。

None of this had even a hope of any practical application in my life.But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it’s likely that no personal computer would have them.這沒有一樣有任何希望會在我生命裡被實際運用。但十年後當我們在設計第一台蘋果電腦時，它全部都回來了，而我們將它全部都設計在蘋果電腦裡。它是第一個有美麗版面設計的電腦。如果我從未在大學裡旁聽那一堂課，蘋果電腦絕不會有幾種不同字體，或間隔均稱的字型，而由於微軟只是複製蘋果，或許沒有個人電腦會有它們。

If I had never dropped out, I would have never dropped in on that calligraphy class and personal computers might not have the wonderful typography that they do.如果我從未輟學，我尌不會旁聽那堂文字藝術課程，而個人電腦可能尌不會有它們美麗的版面設計。Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later.Again, you can’t connect the dots looking forward.You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.當然，當我在大學往前看時，把點連接起來是不可能的，但十年後往後看它是非常，非常清楚的。再提一次，往前看時你無法把點連起來。只有往後看時你才能連接它 們，所以你必需相信點將在你的未來以某種方式連接。你必需相信某些事情 – 你的直覺、命運、人生、因緣、不管是什麼 – 因為相信點將在未來的路上連接起來將帶給你追隨內心聲音的信心，即便它引領你離開已被踏平的步道，而那將造尌所有的不同。My second story is about love and loss.I was lucky.I found what I loved to do early in life.Woz and I started Apple in my parents’ garage when I was twenty.We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.We’d just released our finest creation, the Macintosh, a year earlier, and I’d just turned thirty, and then I got fired.How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well.But then our visions of the future began to diverge, and eventually we had a falling out.When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn’t know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure and I even thought about running away from the Valley.But something slowly began to dawn on me.I still loved what I did.The turn of events at Apple had not changed that one bit.I’d been rejected but I was still in love.And so I decided to start over.我的第二個故事是有關愛及失去。我是幸運的，我在年輕時尌發現我喜愛做什麼。我 20 歲時沃茲與我在我父母的車庫開始了蘋果電腦。我們努力工作而在 10 年內，蘋果已從車庫內的只有我們兩個人成長至員工超過 4000 人，價值 20 億的公司。我們才剛推出我們最好的發明，蘋果電腦，在一年之前，而我才剛 30 歲，然後我被解僱了。你如何被自己所創立的公司解僱？這個… 當蘋果成長時，我們僱用了一個我覺得非常有才能的人與我一起經營公司，而頭一年前後，事情進展得不錯。但之後我們對未來的願景開始產生分歧，而最後我們有了爭吵。當我們爭吵時，我們的董事會支持他，所以 30 歲時，我被趕出了，且非常公開的被趕出。我整個成人人生的重心已經不在，而這是令人極為難過的。我有幾個月真的不知道要做什麼。我覺得我讓前一代的企業家失望，當接力棒傳給我時我讓它掉了下去。我與大衛‧帕卡德(HP 創立人)及鮑勃‧諾伊斯(Intel 創立人)見面並試圖因把事情搞得如此糟而道歉。我是一個非常公開的失敗而我甚至想過逃離矽谷。但我開始慢慢明瞭某些事情。我仍然喜愛我所做的事。在蘋果情勢的轉折並沒有改變這個事實的一點點。我被拒絕了但我仍在戀愛中。所以我決定從新開始。

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods in my life.During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife.Pixar went on to create the world’s first computer-animated feature film, “Toy Story,” and is now the most successful animation studio in the world.我當時不知道，但被蘋果解僱可能是發生於我身上最好的事情。因成功所帶來的沉重感被重當新手的輕盈感所取代，對每件事皆較為不確定。它釋放我進入我生命最俱創造力的其中一個時期。在接下來的五年，我成立了一家名為 NeXT 的公司，另一家名為 Pixar(皮克斯動畫)的公司，並愛上一位很棒的女人，她後來成為我的太太。Pixar 後來創造了世界第一部電腦動畫電影「玩具總動員」，且是現在全世界最成功的動畫電影公司。

In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple’s current renaissance, and Lorene and I have a wonderful family together.在一個令人驚奇的事件轉折裡，蘋果買下了 NeXT，而我回到了蘋果，而我們在 NeXT 所發展的科技是蘋果目前從新復興的核心，而勞倫與我共同擁有一個很棒的家庭。

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple.It was awful-tasting medicine but I guess the patient needed it.Sometimes life’s going to hit you in the head with a brick.Don’t lose faith.I’m convinced that the only thing that kept me going was that I loved what I did.You’ve got to find what you love, and that is as true for work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do.If you haven’t found it yet, keep looking, and don’t settle.As with all matters of the heart, you’ll know when you find it, and like any great relationship it just gets better and better as the years roll on.So keep looking.Don’t settle.我非常確定這沒有一樣會發生，如果我沒有被蘋果解僱。那是嘗起來極差的藥但我猜病人需要它。有時生命會用磚塊打你的頭。不要失去信念。我深信唯一使我繼續向前的是我喜愛我所做的事。你必需找到你喜愛的，而這道理適用於工作如同適用於你的愛人一樣。你的工作將占你生活的一大部份，而唯一感到真正滿足的方法是做你相信是卓越的工作，而唯一做卓越工作的方法是喜愛你所做的事。如果你還未找到，繼續找，不要妥協。如同所有與心相關的事情，當你找到時你會知道，尌像任何良好的關係，一年年過後它只會愈來愈好。所以繼續尋找，不要妥協。

My third story is about death.When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.Remembering that I’ll be dead soon is the most important thing I’ve ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.我的第三個故事是關於死亡。當我 17 歲時，我看到一句話大概是：「如果你過每一天有如那是你的最後一天，某一天你將肯定是對的。」它使我印象深刻，而自那時開始，在過去的 33 年，我每天早上看著鏡子並問自己：「如果今天是我生命的最後一天，我會想做我今天即將要做的事嗎？」而每當答案連續很多天是「不」，我便知道我需做些改變。記住我將馬上死亡是我所遇過最重要的東西來幫助我在人生裡做重大決擇，因為幾乎所有的事情 – 所有外在的期待、所有的自尊、所有對困窘及失敗的害怕 – 這些事情在死亡面前只會自動消失，僅留下真正重要的。記住你將死去是我所知道最好的方法來讓你避開你有東西會失去這個想法之陷阱。你已不受保護，沒有理由不去追隨你的內心。

About a year ago, I was diagnosed with cancer.I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas.I didn’t even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctors’ code for “prepare to die.” It means to try and tell your kids everything you thought you’d have the next ten years to tell them, in just a few months.It means to make sure that everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.大約一年前，我被診斷有癌症。我早上 7:30 做了掃描，而在我胰藏上它清楚的顯示一個腫瘤。我當時連胰臟是什麼都不知道。醫生們告訴我這幾乎確定是一種治不好的癌症，而我應預期自己將活不超過 3 到 6 個月。我的醫生建議我回家並把我的事安排好，而那是醫生「準備死亡」的代語。它意味試圖把你原本以為你有接十年要告訴你孩子的所有事情，只在幾個月內完成。它意味確定每件事都準備妥當好讓你的家人將盡可能的容易度過。它意味說你的道別。

I lived with that diagnosis all day.Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and, thankfully, I am fine now.我面對那個診斷一整天，那天晚上我有個切面檢查，他們把一個內腔鏡插入我的喉嚨，通過我的胃進入我的腸子，把一根針放入我的胰臟並從腫瘤取出一些細胞。我當時被麻醉但我的太太，她當時在那，告訴我當他們在顯微鏡上看那些細胞時，醫生開始哭了，因為它被發現是一種非常罕見可經由手術治癒的胰臟癌。我動了手術，而很感謝的，我現在很好。

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept.No one wants to die, even people who want to go to Heaven don’t want to die to get there, and yet, death is the destination we all share.No one has ever escaped it.And that is as it should be, because death is very likely the single best invention of life.It’s life’s change agent;it clears out the old to make way for the new.right now, the new is you.But someday, not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it’s quite true.Your time is limited, so don’t waste it living someone else’s life.Don’t be trapped by dogma, which is living with the results of other people’s thinking.Don’t let the noise of others’ opinions drown out your own inner voice, and most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.那是我面臨死亡過最近的時刻，而我希望在接下的幾十年裡那也會是我所遇過最近的。體驗它過後，比死亡只是一個有用但純綷理智的關念，我現在可以更確定的一點跟你說。沒有人想要死，即便想要去天堂的人也不想經由死來到達那裡，然而，死亡是我們所有人共同的宿命。沒有人曾經逃脫。而也應該尌是如此，因為死亡非常可能是生命單一最好的發明。它是生命的改變劑，它把舊的清掉好為新的騰出空間。現在，你們是新的。但有一天，離現在不會太久，你將逐漸成為老的並被清掉。抱歉如此的戲劇化，但它是相當真實的。你的時間是有限的，所以不要浪費它於過別人的生活。不要被教條給困住，也尌是活於別人思考的結果中。不要讓別人意見的噪音淹沒了你自己內心的聲音，而最重要的，要有勇氣追隨你的內心及直覺。它們因某原因已經知道你真正想成為什麼。其它的事情皆是次要的。

When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation.It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.It was sort of like Google in paperback form thirty-five years before Google came along.It was idealistic, overflowing with neat tools and great notions.Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue.It was the mid-Seventies and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath were the words, “Stay hungry, stay foolish.” It was their farewell message as they signed off.“Stay hungry, stay foolish.” It was their farewell message as they signed off.And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you.Stay hungry, stay foolish.在我年青時，當時有一個很棒的出版名為「完全地球編目」，那是我那個年代其中一本權威書本。它是由一位離 門洛帕克 這裡不遠，名為斯圖阿特‧布安德的老兄所創立，他詩人般的手法使它更為生動。這是在 60 年代末期，在個人電腦及桌上排版之前，所以它全是由打字機、剪刀、及拍立得相機所做。它像是 Google 出現前 35 年的 Google平裝書。它是有理想的，充斥著簡潔的工具和偉大的想法。斯圖阿特及他的團隊發行幾期的「完全地球的編目」，然後當它已走完全程，他們發放了最後一期。那是 70 年代中期，而我是在你們的年紀。他們最後一期的封底上是一張早晨鄉村道路的照片，你若夠冒險可能會發現自己在上面搭便車的那種道路。下面的文字是：「保持飢渴，保持傻勁。」這是他們結語的告別訊息。我一直都期望自己能夠如此，而現在，在你們畢業而重頭開始時，我期望你們也能如此。保持飢渴，保持傻勁。Thank you all, very much.非常謝謝各位。

第三篇：马云Stanford演讲稿

马云Stanford演讲稿

The following is the Ma at Stanford University speech: Ma : Hello everyone.Today I feel very honored to be here to meet you.About a few months ago , Stanford invited me to lecture.I did not expect.Many people say that because of all about Yahoo , Alibaba, and many other news, this time to speak here is very sensitive.But since I made a promise that I came.Today, if you have any questions to ask me, I will be to answer every qestions.I came to the United States today is the first 15 days , and I intend to stay here for a year.No one knows this plan.Even my company do not know.You asked me why I came here.To intend to do to prepare for the acquisition of Yahoo ? No, we are too sensitive.I came here because I'm tired.Over the past 16 years was too tired.In 1994 I created my career, discovered the Internet, and crazy, and then gave up my teaching job.At that time I felt like a Mongolian eyes like riding on the back of the tiger blind , all the way to throw beat fight, but still struggle, survive.Work for the government for 16 months after the 1999 establishment of Ali Baba.We are also fortunate to have a Taobao , Alipay , Ali clouds and other companies under the Group.Therefore , the establishment of Ali Baba 12 years later , I decided to rest for some time.In particular, this year's challenge is too difficult , and this is what I did not expect to.Chinese people say that every 12 years is an animal year.Alibaba in China this year happens to be the first 12 years, have encountered many difficult issues , such as suppliers of fraud earlier this year because of events leading to the resignation of chief executive officer , as well as the VIE issue , although I still do not know now what is the VIE , as well as the company's Taobao split into four decisions.So busy after all these things I'm tired.I told myself , why not spend a year rest.In particular, next year is my personal year, which would surely be more difficult this year.I want to spend a little more time to properly prepare to meet next year more difficult and more difficult challenge.I need a good rest in order for the 3-4 years after the challenge to prepare.This year if things went wrong, we can criticize Taobao , Alibaba CEO or Ali cloud.But after three years , if things went wrong, and that is my fault.So I'm going to spend some time in the United States ponder and relax.Two days ago, I started practicing again from golf to relax.Therefore, the purpose of coming to the U.S.is really not so complicated is that we speculate.We are a very lucky company.I have no background, no wealthy father , nor very powerful uncles , do not want to have the chance of success.I remember in 1999 came to Silicon Valley looking for funding , with many venture capitalists approached , also went to the Menlo Park area meetings.But no one interested in investing in Alibaba, I was eleven nixed.Returned to China , did not get a little capital.However, I am full of confidence.I saw the American dream.I have seen the rapid growth of Silicon Valley , I have seen many company parking lot whether it is day or night , Monday to Sunday , all full of parked cars.I believe that rapid growth will occur in China.Then I founded Alibaba, 12 years have passed , and today made a lot of achievements.But before that , no one believes B2B able development in China.At that time the famous B2B companies including American Ariba.com, Broadvision and Commerce One, the company's main clients are large companies buyers.China in the near future there will be no one think that the emergence of large companies , while large companies will not have the demand for e-commerce , because all the big companies are attributed to the government , they only need to meet the government 's policy can be.But my belief is that we must focus on small companies , because the future is the private sector of the world, so we have to focus on small businesses.Also, large U.S.companies are very focused on B2B buyers, U.S.buyers who need a lot of suggestions to help save costs and time overhead.But I believe that SMBs need help in this regard , they are worse than we are , know more than.We should focus on to help them make money , the products exported out.At that time we also encountered many challenges, but 12 years later, today's world there are 580,000 small businesses use Alibaba to do business.Our business model compared with Tencent or Baidu may not be very attractive , we do not rely on online games to make money.But we can sleep peacefully at night , because we know that we earn from online games are not up to.Our revenues have grown by helping small businesses come , which I am very proud of.Until today I have not as much money Alibaba proud , I had to influence and help us to other people, especially small business owners and proud!Before the Internet , no one can help more than 50 million SMEs.But today, we are trying to do so.People will tell me , Ma , Alibaba if you can do a good job , that is equivalent to several tons of sheep you will transported to the top of the Himalayas.I said , yes, we will ship them down.And we did.The second company is Taobao.Everyone told me that , my God , you are in competition with eBay ah!I said , “Why not ? ” China needs an e-commerce site.Creating a network of Chinese market will take time and effort.So , at that time I was told to do this in China the game.I said, if you do not always try , how do you know the game ? So we tried it.I said that if eBay is the sea of sharks, then we are in the Yangtze alligator.Let's not fight the sea , we are in the Yangtze River and thought.A beginning is difficult, but a lot of fun.And we finally survived.EBay beginning C2C market in China accounted for 90%.But today , we have the Chinese C2C market share of 90%.We are very fortunate , really just lucky.After a lot of things we can discuss.Today, we are always writing about Alibaba's success story.But I do not really think how smart we are.We made a lot of mistakes.We were still very stupid.So I was wondering if someday I want to write a book about Ali Baba , I will write “Ali Baba's one thousand and one mistake.” This is something we should keep in mind , you should learn to do.If you want to know how other people are successful , it is very difficult.Fortunately, there are many factors that success.But if you want to learn how others fail , you will benefit a lot.I always like to explore how people fail to see those books.Because, when you look to the time of analysis , any failure of the company, their failure is not always by the same.And this is the most important.So Taobao successful, then we do Alipay, because everyone says China is no credit system , banks are bad , logistics is very bad, why did you do e-commerce ? Today, I did not come here to tell you is that my business sense , and I did not prepare PPT, because I do not have stock to sell you.But I think because of the backwardness of China 's logistics , credit and banking system , we need to have an entrepreneurial spirit.That's why we need to create your own blueprints.So I believe this thing is that you do first , and then slowly became China 's standards.I remember six years ago when I came to America when I say that I believe that five years later, the population of Internet users in China will surpass the U.S..People say that they will not.Then I said, the population was 300 million.China has 1.3 billion people, is not it ? If so you have 400 million people , there is no population died , people have to keep a child , you need 50 years.We only need five years, so this is just a matter of time , is not it ? We'll see.Today, the population of Internet users in China than the United States.Then why do people say the purchasing power is so low ?We say after five years.Today , per capita consumption is only about 200 yuan per month.Five years later , these people will be spending 2,000 yuan.And we are very patient.We are still young.I'm old , but the average age of our employees was 26 years old.They are young, so let's look to the future.Alipay was doing , when we say that this is a silly guarantee services.Where to buy something from a John Doe Joe Smith , but Zhang refused to send money to John Doe, John Doe refused the goods to Joe Smith.So we opened an account with Joe Smith said that the money be remitted to me, if you are satisfied with the goods , then I pay, if you are not satisfied , you return, my money back to John Doe.People say you how silly this model ah ? But we do not care about this model is not stupid, we are concerned that the customer is not the need for such services.We are not satisfy the customer's needs.If this thing is silly , then, today there are more than 600 million Chinese a registered user to use this silly thing.So silly things, if you do every day to improve it a little , then it will become very smart.So today, Alipay is very good, we are still growing.Paypal with Paypal like, but I'm from the trading volume , we are more than Paypal.Finally, and most importantly, our Alibaba Cloud Computing , the company with other companies who talk about the different cloud computing.Those companies are trying their software and hardware to sell you.But we have nothing to sell.We cloud technology to their own data to calculate.From the SME data from Taobao consumer data, and data from Alipay.We believe in the future.World of the future will be information processing in the world.How well we will share data with others.This will be the core of future commercial.The company currently is not very good , but very profitable.The entire company is very healthy.People say that a company can not begin to , but we survived.We are very patient.We always ask ourselves the question, “ why do we have to work so hard ? One day , I asked my colleague , he told me ,” Jack, I never knew my life can do so many things.Second, I never know what I am doing so meaningful to society.Third, I never knew life was so hard.“We worked day and night , and even now but I am becoming more thin, and looks even more strange , I know life is not easy and we are proud that we change China , rather than you earn a lot of money.10 years ago , when I walk down the street , someone ran over to thank me, because Ali Baba to help them get foreign orders , foreign business.Today, when I walk down the street , someone came to thank me and said he and his wife opened a Taobao shop, a living and decent income.This, to me , is significant.We will be honest become valuable(your integrity can be turned into money).Many years ago, if you have a good credit history , transaction records, you probably are not rich.Today, if you are on Taobao have a good credit history , transaction records, you will be very rich, because people are willing to do business with reputable stores.We educate consumers to be smart.Someone said to me: Ma , I bought on Taobao is something very, very cheap, you say this is fake it ? Yes, we Taobao fake, fake in real life everywhere.But we spent a lot of effort , a lot of manpower and resources to tackle this problem , in Taobao , 50% of the daily work of staff screening infringement, counterfeit merchandise.But if there is a bottle of red wine, the mall to buy online to 300 dollars, and on Taobao just nine dollars, why is it so ? Because channels , advertising costs.Why do so many consumers want to pay for other expenses ? We help consumers save , so we told consumers that if you buy on Taobao 15 dollars a T-shirt , and it sold for 150 dollars at the mall , it is not because Taobao sell too cheap, that is because the mall to sell expensive.We should help consumers become smarter.Thirdly, and very importantly, we see a lot of factories in China , especially in Guangdong, they are in fact the company , and not just plants.They just do OEM , after these OEM products sold on Taobao.They do not know who their sales channels, do not understand the final purchase their products to customers.The foundries , in the face of problems arise when(eg financial crisis), it will immediately fall into difficulties.So we should tell these producers, you have to communicate directly with your customers , you should do their own marketing, their own service, this is the real business.Otherwise , you're just a factory.We are changing these factories to reverse this situation, I feel very proud.This has nothing to do with wealth , because if you had a million , you're a rich man , but if you have ten million , you might have trouble.You worry about inflation , so you start investing , then you are likely to encounter difficulties.If you have one billion , that this is not your personal wealth , is the wealth of the society.Your shareholders , investors, think you should be more effective than the use of government money.So they give you confidence , then how do you make good use of the money, worthy of their trust it ? I think this is the challenge we face.Alibaba 's products , in fact, not services, is the people, is our people.The average age of our employees is 26 years old.We are facing many challenges , which I was not aware of that.There have been a high-level government visits to the Company , he said Ma, Taobao if you have 300 million users , it would have been even better than I manage a big country.I said yes , the management very difficult.No matter what we have to work out a new policy will make us encounter all kinds of pressure.However, users have complained about the time, it seems to be dissatisfied with the formulation of government policies like.Is the average age of 26 employees in the development of Taobao ”game rules“ , we have never had such an experience.If we change it, for example, do the search engines, traditional search engines , will sell well , the cheapest standing in the front , but I think we'll make the most of credit and credibility in the front row.After , there will be a lot of people would go to verification.There are 200 people came to our company, told me that we will change the rules of the game and pay the price.My answer is that if this change is correct, we will do so.In front of the world , but also our transformation out.We do not serve the people of the project.We need sociologists , economists, let these people to develop our policy rules.So we still face many challenges.But we still feel proud because I believe that in the 21st century , if you want a successful company , you need to learn is how to solve a problem exists in society , not just learn how to seize several opportunities.It is very easy to seize the opportunity , I'm not bragging, I think today, 12 years after establishment of Alibaba , I think it is very easy to make money , but to stabilize the money, and social responsibility to promote social development, is very difficult to.This is why we are trying to whom , I believe China because of the Internet, in the next three years there will be a great development.This year , people say a lot of China 's stock dropped a lot because the VIE.I believe that if you look at other areas of the economy , such as the United States is currently facing a huge challenge such as Europe may already know what to do that China will happen ? All occurred in the United States and Europe, the situation can also occur after 2034 in China.After three or four years , China 's economy will face a huge challenge.If you have a premonition that bad things will happen from now on whom it is to prepare , instead of complaining and whining that time.As an Internet company, we must assume our responsibilities.I am not a politician , I only speak for myself , for my clients and the 50 million SMEs 8000000 Taobao sellers speak.In the three years after they how to survive ? This is what I want to go to America to learn the purpose.Like Obama learn how he will increase employment , how would he do , organize experience from our mistakes , and then three years later , with our approach to help ourselves.That's why I come here.I think you must have a lot of questions , I am ready to answer all your questions.Q: Ma, you have just been mentioned, so I hope you honestly answer that question yourself : Are you ready to buy Yahoo it ? A: Good question.Yes.We are very interested.We are very interested in Yahoo because of Yahoo's Alibaba Group is an important asset , and Yahoo 's assets to Alibaba for Internet users and the industry are also very important.So we're interested.All potential investors also communicate with us before.They may also have further communication with us.Q: want to buy them , you have not communicated with Yahoo initially ? A: At present , I can only tell you that we are very interested.Q: This morning, Chen Zhou said that any questions regarding the VIE , you can ask Ma.The Chinese government has adopted a national security review system , how do you see the impact of this system ? Do you think this system will seriously affect Chinese companies to obtain foreign financing it ? Q: This morning, Chen Zhou said that any questions regarding the VIE , you can ask Ma.The Chinese government has adopted a national security review system , how do you see the impact of this system ? Do you think this system will seriously affect Chinese companies to obtain foreign financing it ? A: There are a lot of people in the discussion VIE.I am confused.I spent a lot of time to learn what is the VIE, have not understood this in the end is what it is.First , VIE is a great innovation.I believe that 10 years ago , this is a great innovation.It helps China 's Internet and other high-tech industries.Alibaba has thus benefited a lot.I do not think the government would ban VIE, do not understand why people would be so worried.However, in some sensitive areas or industries, such as the financial sector, the government would be more careful this pattern , which I fully understand and agree.No matter in which country, if foreign-controlled companies want to get a banking license , will be opposed , in China also do so.About the VIE model, I have not heard what the Government said that it should be abolished , so why worry about it ? A few days ago I read an article about ”Shao Kong Chuen“ the article, they change is great, I really began to understand VIE is legitimate and transparent.This is the power of the Internet.After 10 years , if in certain sensitive sectors , VIE makes you feel uncomfortable, please join us to discuss.Some people say that you have a problem Alipay , I frankly speaking, because of this , we put on the table in terms of VIE.When the People's Bank asked whether foreign investors Paypal , I must tell the truth.Do you agree with this , right ? Because we are developing more and more, so it is necessary to do the job very much.Just like today , if I say I want to buy Paypal, do you think the U.S.government will not respond to it ? They will have move!Even the acquisition of Yahoo , they will!Therefore, we must be fair to say that 's the problem.This is not a big problem.This is a gesture.Put it on the table to discuss it , I do not think the government would ban it.Q: If you could go back again , will you do it ? A: We went through a very difficult period of time.Today, when everything is going well , I would think not quite right.In the United States , you call it paranoia , I did so.Yahoo in China , we did make a lot of mistakes.However, if the return to the past , we will buy Yahoo China What ? Yes, we will buy!But what we will in this way ? No, we will not.We will use a more clever way.I do not have any experience in mergers and acquisitions , mergers and acquisitions , especially Internet companies.So if you ask me, if interested in Yahoo , yes, I certainly interesting.We may be very few truly understand Yahoo USA companies.People say that China Yahoo so bad , how can you have the nerve to say that you really understand the U.S.Yahoo ? Four years ago, I would say we have to solve a lot of problems , if you do not do that today, we may be dead.So we are willing to share with you how we saved money , how to dismiss some people, then we must be a little earlier dismissal of some of the people , leaving some people.I think that the Internet companies should think about it, learn something from what Yahoo.If we do not learn from the mistakes of others , sooner or later we will be subject to the same challenges.Q: How did you manage Taobao ? And Jingdong on competition , you will do more in the logistics do you want ? Or change your patterns ? Alipay things , you want to have what with Jerry Yang and Masayoshi Son exchanges ? A: Taobao grow too fast , and it will be faster.This is a challenge for us because we 've never had such a big company operations.I do not like ”empire“ this argument, I believe that the ”ecosystem." I was a director of The Nature Conservancy.I believe that everyone should have contact with other people to help each other.Taobao development too fast , and I am worried.We can give more opportunities in this industry , so in June of this year , we put Taobao split into four parts.Become more smaller companies that can give other competitors a chance.If ten years later, we are still very large, I will then split into three parts.I want to ensure that we operate like the big companies , like small companies.To other people , especially young people the opportunity to run their business because it is their 's.Like Taobao Tencent, Google and facebook, it's not a Chinese company, not only belongs to China or the United States , it belongs to the 21st century this era.You need to use different ways to use this company.Frankly , the best way is, I do not know.We assume the wrong done to prepare , we believe that we are in an ecosystem , not in an empire.The second question , regarding with Jingdong competition.I do not think the pattern Taobao have any questions.We continue to grow, but also to earn money very easily.I do not think we need to change the mode.I am not optimistic about this stuff and then buy low sell high in the online mode , this is a very stupid mode.Last year, China 's express parcel number is 2100000000.Taobao accounted for 1.1 billion , this year may reach 3 billion.We do not want to engage in their own logistics system.China needs about 10 million courier staff.How can we have 10 million employees operate a company ? We currently have 23,000 employees, which has made me quite a headache.We have to do is to help and support these logistics companies to provide better logistics services , so that they provide to their employees better benefits.We never thought to establish their own logistics company , was not and never will.About Alipay, Jerry Yang and Masayoshi Son , I have already answered many times , but I can say it again.They are good friends and partners.I understand that in the beginning people say ,Jack......there you can dispute endlessly about VIE......us.We get more accurate information , so I told them.Today, Alipay has developed rapidly, but we still do not earn a lot of money.So, this is a challenge , young people , let us create a better model.I told Jerry Yang , the Son of communication between very healthy.But unfortunately , outside of rumors that I have not seen the notice board before the company gave away.Let me tell you the truth.They know, and we talked together.Today, the problem has been solved.But this is a challenge, and I met a lot of tough days.This is what I need to face one of the many difficulties.Other people always think it is easy, they say you have to do to do that.However, if the dead Alipay , Taobao's 8,000,000 seller will encounter trouble, I can not let this happen , and if I do not follow the laws of China , I would drink tea every day, called to Beijing.Everyone wants to ask me and tell me if you are bigger, you will have trouble.So we should be transparent.Today, in the 21st century , everything should be transparent.Otherwise, why do you want to work so hard ? This is the need to face the reality.Q: How can I see Taobao international cooperation ? They are not yet open API.A: We are willing to open to non-Chinese company API.Of course, this relates to the payment , very difficult.I see a lot of overseas Chinese asked me how they like abroad can buy things on Taobao.We are doing our own best efforts.If we can solve the problem of payment , things will accelerate the pace of development.Taobao has been no need to stay in China.I think Taobao does not belong to China , it belongs to the whole world belongs to a generation.Let us ensure that we can help more people.Q: foreign enterprises to enter China is very difficult.You have any plans to help foreign companies to do ? Answer: a place to do business anywhere in the world is difficult.I believe that the Chinese enterprises in the United States have encountered the same problem.Even a lot of very successful Chinese companies in the United States.What is known in the U.S.China business ?(Audience: Huawei , Alibaba)Alibaba, yet it ? Lenovo ? Do you think it was a success? I think we have succeeded in China for foreign companies as IBM, Microsoft , Oracle.Anywhere in the world to need to spend time.I remember my friend Kara Swisher in the digital conference asked me this question.No one market is the welcome gamblers.You go to a place for locals to create value , you have half the chance of success.So I believe that in today's world it is very difficult to do business.Yesterday I talked to my wife in the debate , the United States a high degree of commercialization , the feeling when all of the chain , Wal-Mart , even the coffee shop are all linked.How can you do here SME.I'm next to a professor, he told me , let's debate about the country in which it easier to do business , the United States or China.China now if you say anything , or forget it.In the past 12 years, I have been saying that if someone told you that they ran a very good relationship with the mayor , I think, or forget it.The world's only relationship to your customers.If your customers like you , the government will love you.Believe me.They need taxes.They need jobs.But if you just want to run , then took a cheap , then you 're in trouble.Over the past 12 years is the relationship I have with the government , we have been in love, but we will not tell the government to get married.Is always like this , I love them.Every time they come to me , I told them the truth.I follow what they say to do.But if do business with me , then, sorry.My friend to do business with the government , but I did not.The only way you can get the government 's respect.If they are serious about Alipay , then we heard them.This is the law, this is not government relations.My advice is to always be a little far-sighted terrible.But you go in the past , jump into it , because only when you jump into the water, you can learn to swim.China is not so bad.But I was asked why China did not Apple.American capitalism has more than 200 years of history , right ? Soil is very fertile.But China from Deng Xiaoping's reform and opening up is only 30 years.We have like Alibaba, Baidu , Tencent , Sina such companies, it is also good.Let us wait another 30 years.We will have great company, but they do not belong to China , they belong to the age of the Internet , are 80, 90, and 00 after.These people are truly change the world, the power to change the future.Q: What 's global strategy plans for the future is what ? A: once when we had money, we started to make mistakes.We move a lot of MBA, vice president of many multinational companies , we started to think global.Then we said, let's go back to basics , back to China , back to China 's coastal areas.We tell ourselves , to think globally, but to win in the local.Regardless of how good your vision , you have to be down to earth, hard work every day.So many years have passed, we still believe that to have a global perspective , but to win in China.We expand Japan, India and Europe , we do not turn off the American office.I need to learn.I need to be a Fortune 500 CEO to ask a question , since they are optimistic about the Chinese market , why not give up everything to spend a year in China ? If you want to learn Chinese , you need to spend some time in China.I would like to live in America for some time and see how we can help SMEs in the United States , in the end Amazon, eBay tell us any different.We never should spend two years to do a take 20 years to complete career.We have time, we are still young.I still have time.We will go step by step , not to see how much we get revenue from foreign markets, but you can bring much value to others.China now has 50 million SMEs than to use our services.Free is always the best.We will always work in this direction.Thank you.Q : Do you think the United States is China's biggest misconception what ? China to the United States , what is the biggest misconception ? A: Honestly, I do not know how to answer this question.I think it might have a lot of misunderstandings.A few days ago I was writing my micro-blog , I also consider this issue.Everyone thought I understood the world.I know something inside and out China.But I do not know.Deng did not understand , do not understand Mao.Nobody fully understand China.Some people say that I know what the United States inside and out.But I do not know that Obama does not know.Otherwise, he can solve America's problems , is not it ? George Bush is not entirely known.To understand a thing is not easy, but you have to know yourself.What do you need ? What do you want ? What are you willing to give up ? If I can better

understand myself, I can change themselves to adapt to the outside world better.Always have some misunderstandings between China , like all other parts of China , Henan people have the misconception people have told the same.Our job is not released misunderstanding , but the change themselves to adapt to others.So, I do not know.This is a good question.I came here because I see a lot of American companies have Americans pointing to China , but they have never been to China.Many Chinese people accused the United States , but never been to the United States.But if we do not learn to appreciate each other , do not always look at each other.I spent the longer the United States , the more I like the United States.Then I spend in China more time , I would say , oh, this communication is too politically unwise.Because politics is very complex.I am willing to do only one.That is from the provider.I do not like online games, I think this is the best game in the world is to create wealth.Help SMEs to do business on both sides of the ocean , to help them understand each other.My grandfather understood through reading the newspaper outside world , my father understood by watching TV outside world, my generation by watching television about the outside world , my children understand the outside world through the Internet.They say I want to join them.I think our time has come.Let us build the Internet.U.S.whatever happens we can be the first time in China learned.Also, any occurrence in China things we can know very quickly in the United States.Haha , do not laugh.Let us cherish appreciate the mentality of looking at things.Down to earth step by step, it is important to do things , instead of thinking overnight.Thank you.Q: Ma, you said in your earlier to Silicon Valley , I rejected a lot of VC investment.But in Silicon Valley , there was investor in Alibaba 's success on the road to play a very important role, which is Yahoo's Jerry Yang , in 2005 when they Alibaba investment to 10 billion dollars.Can you talk about your relationship with Jerry Yang, what, how did you begin to build this relationship and how the relationship now.Then there is the investment and on the growth and success of Alibaba is how indispensable ? A: First, Jerry Yang is my very good friend, a friend of my life.The relationship between the two families is also very good.But on that sum investment is entirely commercial activity.Yahoo's Alibaba in 2005 to an investment, is beneficial to both sides.Yahoo's investment in the United States did not, we would not have today's success.Because we not only need money to solve the company's problems, we need to use the money to solve the problem of venture capitalists.Not with Yahoo deal, we can never from cooperation with big companies to learn something.The presence of large companies such as what kind of problems, from how we raise ourselves.But in the future, if the situation does not change today, we never bright future.We have to make some changes, so I think fair to say that we are grateful yesterday, but we want to pursue a better tomorrow.Every company should be.Today, I and Jerry Yang is still good friends, we chat together, play golf.In the future, they will be so, we still love Yahoo.Yahoo is one of the few to arouse awareness and confidence in the Internet I am one of the companies to which I would be grateful for life.No Internet, there would be today's Ma, Alibaba today and Taobao.Q: You just mentioned that you are very interested in acquiring Yahoo.This line you go to Yahoo visited yet? How are you going to buy Yahoo? A: I will be very honest answer to your question.The first question, I have not.I've been here for 15 days, most of the time, I have to eat and sleep.I have not had time to.I think now, for me the most important thing is to sleep, because a long, difficult period will come soon.The second question, you asked me how acquisitions.We are very interested in the overall acquisition(Kara Swisher: You mean you still say that the acquisition of the entire group to acquire all of Yahoo?)Entire Yahoo.China Yahoo already is ours already in my pocket.(Thank you very much clear answer about when it will start it?)Frankly, I do not know.This is more complicated than we thought, there are a lot of people are very interested, we've had to communicate.As far as I know, the problem lies not in money, but the Board's internal political struggle.So, I can only assure you that I find this a very Acquisition.奥巴马给女儿的16条建议！

Life is short.It may feel like it takes forever sometimes, but the reality is that that you live, and a short time later, you die.It happens so quickly, many people people don’t even realize they had a life until it’s already over.人生苦短。有时候你会觉得生命无休无止，但现实是，你现在活着，过不了多久，你就会死去。整个过程如此之迅速，以至于很多人直到生命结束的那一刻才意识到。

1.Stop Doubting Yourself 不要怀疑自己

If you don’t believe in yourself, nobody will.Success starts in your mind, and if all you’re doing is putting yourself down and predicting failure, it’ll become a self-fulfilling prophecy.Instead of doubting yourself, think positively.Not only will you be happier and more successful, you’ll spread it to everyone around you.如果连你自己都不相信自己，那就更没人会相信你了。成功始于内心，如果你所做的事情都只是在打击自己，你觉得会失败，那它就会失败。不要怀疑自己，积极一点。你不仅会更快乐更加成功，而且还会将这份成功与快乐传递给身边的人。

2.Stop Being Negative 不要悲观

Now that you’re done doubting yourself, stop doubting others.You don’t like when people are critical of you, so stop being critical of others.Think about how you make other people feel – even if you have good intentions, people don’t like hearing negativity.既然你已经怀疑你自己了，那就别再去怀疑别人了。你不喜欢别人批评你，所以也不要去批评别人。想想你做的事情会给别人怎么样的影响—即使你是为了他们好，别人也不喜欢听到一些悲观的事情。3.Stop Procrastinating 不要拖延

I don’t feel like procrastinating right now – I’ll do it tomorrow.When you procrastinate, you remain stagnant.Whatever you’re putting off doesn’t go away;resolve the problem, and move on.You’ll be much happier in the long run.我现在不想做-明天再做吧。当你拖延的时候，你仍旧停滞不前。无论你怎么拖延，你要做的事情还是得做；把问题解决了，才能继续向前。长此以往，你会更快乐。

4.Stop Being Mean 不要卑鄙

It’s completely possible to step on someone’s toes without meaning to – it happens all the time.There’s no need to pile on by purposefully doing mean things, so make a conscious effort to stop being mean.If someone wrongs you, let it go.There’s no need to seek vengeance unless that’s the type of person you want to be.如果你踩到别人的鞋带，这完全可能不是你自己故意的—但这些事总是发生。我们没有必要故意去做一些卑鄙的事情，所以有意识地让自己别再卑鄙了。如果有人做了对不起你的事，让他去吧。没有必要找机会复仇，除非你就是想做那样的人。

5.Stop Eating Out 不要出去吃饭

Eating out is the biggest waste of money.Every so often it’s nice to treat yourself, but eating out for every meal is the quickest way to drain your bank account.Learn how to cook at least a handful of foods you enjoy: It’ll save you money, keep you healthier, and occasionally impress people.外出吃饭是最浪费钱的。你觉得这是对你自己很好的待遇，但外出吃饭却是让你用完自己积蓄最快的方式。至少学着怎么烹调一些你自己喜欢的食物：那不仅可以省钱，还可以让你更健康，偶尔还能让别人眼前一亮。6.Stop Being Lazy 不要懒惰

Lazy people are annoying – it’s like pulling teeth getting them to do anything.If I can’t do something as simple as going to a movie with you without having to factor in an hour of convincing you to get your lazy butt out of bed, I’d rather go alone.People have enough trouble motivating themselves;don’t make your friends and family waste their valuable energy motivating you as well.懒人是很恼人的——想让他们做点事情简直比登天还难。如果我连像自己看电影这种再平常不过的事都做不到，比起我还用了一个小时去劝你跟我一起去看电影，而你仍旧不愿意起床，那我宁愿一个人去。人们总是很难激励自己；更不要让你的朋友和家人浪费他们宝贵的精力去激励你。

7.Stop Complaining 不要抱怨

We all have problems, and sometimes we need to vent to someone.That’s acceptable, but pay attention to how often you’re venting.We all love helping our friends and family, but when all you get from someone is negativity, it’s easier to cut them off than help, especially if they’re always complaining about the same things.我们都会遇到问题，有时候我们需要向别人倾诉。那是可以接受的，但是要注意你是怎么倾诉的。我们都喜欢帮助我们的朋友跟家人，但是如果你从别人那里听到的全是悲观的东西，那打垮他们比帮助他们要简单得多，尤其是他们总是在抱怨同样的事情的时候。

8.Stop Being Selfish 不要自私

If you only think about yourself, you’ll soon find yourself by yourself.Stop for a minute and think about how your actions affect other people – did you take the last cup of coffee from the break room? Refill it!Do you live with others? Don’t drink out the milk carton.We share this world 100% of the time, so every action you take can affect other people.如果你以自我为中心，你就只会看到你自己。用一分钟来想想你的行为是怎么影响别人的—你有没有把休息室里的最后一杯咖啡喝掉了？再把它装满！你是不是跟别人住的？别把盒子里的牛奶喝光。所有的时间里，我们都在同时分享着这个世界，所以你的每一种行为都能影响到其他人。

9.Stop Wasting Time 不要浪费时间

I’ve said it before, and I’ll say it again: time is the most valuable resource we have.Don’t waste your time on unproductive things.If you want to explore the world’s dark corners, that’s great.I still associate with people who have not-so-kosher careers, but I don’t hang out with those people at the expense of my own short-and long-term goals.我曾经说过，接下来我还会再说：时间是我们所拥有的最宝贵的资源。不要把你的时间浪费在一些没有价值的事情上。如果你想要探索这个世界的黑暗角落，那就太棒了。我也认识一些没有固定工作的一些自由职业者，但我不会以牺牲自己的短期或长期的目标为代价跟他们出去玩乐

10.Stop Making Promises 不要给别人承诺

Always under-promise and over-deliver.When you make a promise, you’re adding responsibility to your plate that, despite all your best intentions, you may not be able to deliver on.More often than not, your promise is an absolute（i.e ―I promise I’ll always love you‖），and only Sith deal in absolutes.Instead of making a promise with your words, simply be there when people need you, and exceed their expectations with your actions.总是做出承诺，却总是做不到。当你每次做出承诺的时候，不仅给自己增添了责任，无论你的出发点有多好，你都不可能完成所有的事情。很多时候，你的承诺都太过绝对（比如―我发誓我永远爱你‖），也只能在绝对的条件下才能实现。与其许下承诺，还不如在别人需要你的时候出现，然后用行动达到他们的期望。

11.Stop Being a Pushover 不要再做老好人

We live in a capitalistic society in which everyone’s trying to sell us something.Everyone’s looking out for themselves in one way or another, and you need to do the same.Stop putting yourself out because you’re too shy to say no.我们都生活在一个资本主义社会里，每个人都试图向我们推销什么。每个人再以这样或那样的方式找寻着自己，你也需要那样做。别因为你太害羞而不能拒绝却让害了自己。

12.Stop Listening to Haters 别听那些嫉妒你的人的话

No matter what you want to do in life, there’s always someone around to tell you why it can’t and won’t work.I can come up with millions of reasons Twitter won’t work, and yet it’s one of the most popular social media sites on the web.My opinion didn’t stop Twitter’s success any more than it convinced Kobe Bryant to quit the NBA or Josh Hartnett to stop acting.Why would you let someone’s opinion stop you?

无论你想干什么，总会有人告诉你为什么不要这么做，那没有用。我可以想出成百万条推特不实用的理由，但它仍旧是互联网上最流行的社交网站之一。我的想法不会影响推特的成功，就像你无法劝科比退出NBA或乔什·哈奈特不要当演员了一样，都毫无意义。那么为什么要让别人的想法来牵绊你呢？

13.Stop Being Wasteful 别再浪费

You don’t finish your meals, and away food instead.You leave the faucet running when you brush your teeth, pouring precious water down the drain.You drive places you could easily walk, burning gasoline（a non-renewable resource）。You are wasteful, and it needs to stop.你还没把饭吃完，就把食物扔掉了；刷牙的时候，水龙头还开着，宝贵的水就那样哗哗的流走；明明可以走到的地方你偏要开车，浪费汽油（无法再生资源）。如果你浪费了，那就赶紧停止这一恶习。

14.Stop Littering 不要乱扔垃圾

The only thing I hate more than wasteful people are litterbugs.Litterbugs are my least favorite bug, and there are more than you’d think.If you’ve ever thrown even one piece of gum, paper, candy wrapper, cigarette butt, etc on the ground, you’re a disgusting litterbug, and you should be ashamed of yourself.There are over 7 billion people in the world if each person only throws one ―innocent‖piece of garbage on the ground, that’s 7 billion pieces of garbage littering a world in which nobody ―did it‖.唯一让我觉得比浪费的人更可恶的就是乱丢垃圾的人。我最厌恶这种人，而且这种人永远多得让你数不清。如果你曾扔过一块口香糖，一张纸、糖果包装、烟蒂，那么你就是恶心的乱丢垃圾的人。你应该为你自己感到耻辱。世界上有超过70亿的人——如果每个人都无意识的往地上扔垃圾，那么全世界就会变成一个有70亿垃圾的垃圾场，还找不到罪魁祸首。

Your one decision makes a HUGE difference, and I will not allow you to blow it off and walk around with your head held high.You’re a litterbug, and it needs to stop immediately.You don’t get a lifehack for this one, you filthy animal.Just stop – you already know how.你的一个决定会改变很多，我不会让你去大马路大声高呼。如果你是

15.Stop Taking Everything Personally 别把每件事太往心里去 People get offended about the strangest things.Take Kendrick Lamar’s now-infamous verse on ―Control‖this summer: he called out a list of a dozen rappers he thinks he’s better than（and he’s right）.The internet went crazy, and rappers all over the industry rushed to their mics to record a response.The thing is, all K-Dot said is he’s the best rapper.Everyone took it personally, and that’s exactly what he was going for.The lesson to learn from this is that not everything is about you, and if you’re easily upset, someone will use that to their advantage.人们会因为一些奇怪的事情感到被侵犯了。就拿Kendrick Lamar这个夏天备受争议的歌曲《Control》为例：他在歌词中挑衅了一些他认为比他弱的说唱歌手（的确是这样），一时激起千层浪，整个说唱界的歌手都蜂拥录歌作为回击。重点在于，所有的人都认为自己是最好的说唱者。每个人都把这件事太往心里去，这就是他的目的所在。这件事教给我们的无非就是不是所有的事都要围着你转，如果你太在意，总会被别人利用以此来达到他的目的。

16.Stop Talking 不要再乱说话

Sometimes it’s best to just STFU(shut the fuck up)–especially in relationships.I can’t even count how many times I created an issue that didn’t need to be an issue simply because I opened my mouth.Even if what you want to say is important, just shut up and ride it out.You can say more with your actions than words, and you can’t listen when you’re talking.有时候干脆就闭嘴吧——特别在人际关系里。我都记不清有多少次因为说错话引发了本可以避免的争端。即使你想说的非常重要，那也闭嘴，自行消化。你可以用行动证明一切，毕竟你自己说话的时候是听不见的。Stop Talking 不要再乱说话 Sometimes it’s best to just STFU(shut the fuck up)–especially in relationships.I can’t even count how many times I created an issue that didn’t need to be an issue simply because I opened my mouth.Even if what you want to say is important, just shut up and ride it out.You can say more with your actions than words, and you can’t listen when you’re talking.有时候干脆就闭嘴吧——特别在人际关系里。我都记不清有多少次因为说错话引发了本可以避免的争端。即使你想说的非常重要，那也闭嘴，自行消化。你可以用行动证明一切，毕竟你自己说话的时候是听不见的。

第四篇：Jobs在stanford的演讲

Steve Jobs 在Sdanfor 的演讲

Day-1 赏析片段 1 I am honored to be with you today at your commencement from one of the finest universities in the world.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.很荣幸和大家一道参加这所世界上最好的一座大学的毕业典礼。今天我想给大家讲三个我自己的故事，不讲别的，也不讲大道理，就讲三个故事。学习笔记： commencement：毕业典礼 2 fine：好的，优良的 3 that’s it：就是这样 4 deal：交易，份量 赏析片段 2:

And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.17 年后，我真的进了大学。当时我很天真，选了一所学费几乎和斯坦福大学一样昂贵的学校，当工人的养父母倾其所有的积蓄为我支付了大学学费。学习笔记： 1 do：强调语气 naive：天真幼稚的 working-class：工人阶级 / wage-earning class：工薪阶层 4 tuition：学费 赏析片段 3:

Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example: 我凭著好奇心和直觉所干的这些事情，有许多后来都证明是无价之宝。我给大家举个例子: 学习笔记： stumble： 失足，犯错 2 intuition：直觉 turn out to be：结果是 4 priceless：无价的 赏析片段 4:

Reed College at that time offered perhaps the best calligraphy instruction in the country.I decided to take a calligraphy class to learn how to do this.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.当时，里德学院的书法课大概是全国最好的。所以我决定选一门书法课，学学怎么写好字。这门课太棒了，既有历史价值，又有艺术造诣，这一点科学就做不到，而我觉得它妙不可言。学习笔记： calligraphy：书法 typography：印刷字体 3 subtle：微妙的 fascinating：妙不可言的

Day-2 赏析片段 5

None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.当时我并不指望书法在以后的生活中能有什么实用价值。但是，十年之后，我们在设计第一台 Macintosh 计算机时，它一下子浮现在我眼前。于是，我们把这些东西全都设计进了计算机中。这是第一台有这么漂亮的文字版式的计算机。学习笔记： application：实用，应用 2 typography：文字版式 赏析片段 6 And since Windows just copied the Mac, it’s likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.要不是 Windows 照搬了 Macintosh，个人电脑可能不会有这些字体和字号。要不是退了学，我决不会碰巧选了这门书法课，个人电脑也可能不会有现在这些漂亮的版式了。学习笔记： it is likely that：很有可能的是 2 drop out，drop in：停休，选休 赏析片段7 Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.当然，我在大学里不可能从这一点上看到它与将来的关系。十年之后再回头看，两者之间的关系就非常、非常清楚了。学习笔记 1 dots：点滴 looking forward：向前看，期待 模仿句子： None of this had even a hope of any practical application in my life.2 And since Windows just copied the Mac, it’s likely that no personal computer would have them.3 But it was very, very clear looking backwards ten years later.Day-3 I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down-that I had dropped the baton as it was being passed to me.一连几个月，我真的不知道应该怎么办。我感到自己给老一代的创业者丢了脸─因为我扔掉了交到自己手里的接力棒。学习笔记： previous：从前的 entrepreneur：创业者，企业家 3 baton：接力棒

I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.It was a very public failure, and I even thought about running away from the valley.But something slowly began to dawn on me — I still loved what I did.我去见了戴维帕卡德（David Packard，惠普公司创始人之一─译注）和鲍勃;诺伊斯（Bob Noyce，英特尔公司创建者之一─译注），想为把事情搞得这么糟糕说声道歉。这次失败弄得沸沸扬扬的，我甚至想过逃离硅谷。但是，渐渐地，我开始有了一个想法─我仍然热爱我过去做的一切。学习笔记： 1 screw：螺丝 2 run away：逃避 dawn：黎明，破晓，开始清楚

The turn of events at Apple had not changed that one bit.I had been rejected, but I was still in love.And so I decided to start over.在苹果公司发生的这些**丝毫没有改变这一点。我虽然被拒之门外，但我仍然深爱我的事业。于是，我决定从头开始。学习笔记： 1 turn：转变 2 bit：一点 start over：重新开始 今日模仿句子： I felt that I had let the previous generation of entrepreneurs down 2 I even thought about running away from the valley.3 I had been rejected, but I was still in love.And so I decided to start over.Day-4 赏析片段11 When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you'll most certainly be right.” “把每一天当作生命的最后一天，总有一天你会如愿以偿。” 学习笔记： 1 quote：引用 certainly：确定的 赏析片段12 Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma — which is living with the results of other people's thinking.你们的时间都有限，所以不要按照别人的意愿去活，这是浪费时间。不要囿于成见，那是在按照别人设想的结果而活。学习笔记： limited： 有限的 2 dogma：教条，教义 3 live with：与。。共存 赏析片段13 Don't let the noise of others' opinions drown out your own inner voice.不要让别人观点的聒噪声淹没自己的心声。学习笔记： 1 drown：淹没 2 inner：内在的 赏析片段14 And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.最主要的是，要有跟著自己感觉和直觉走的勇气。无论如何，感觉和直觉早就知道你到底想成为什么样的人，其他都是次要的。学习笔记： 1 courage：勇气 2 secondary：次要的 今日模仿句子： If you live each day as if it was your last, someday you'll most certainly be right.2 Don't let the noise of others' opinions drown out your own inner voice.3 And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.Day-5 赏析片段19 When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.我年轻时有一本非常好的刊物，叫《全球概览》（The Whole Earth Catalog），这是我那代人的宝书之一。

学习笔记： publication：出版物 2 bible：圣经 generation：代，一辈，一届

赏析片段20 This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.那是 20 世纪 60 年代末，还没有个人电脑和桌面印刷系统，全靠打字机、剪刀和宝丽莱照相机（Polaroid）。

学习笔记： publishing：出版 2 typewriter：打字机 polaroid：宝丽来（相机）

赏析片段21 It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.它就像一种纸质的 Google，却比 Google 早问世了 35 年。这份刊物太完美了，查阅手段齐备、构思不凡。

学习笔记： 1 sort of：某种 come along：出现 3 idealistic：理想的 4 notion：概念

赏析片段22 It was the mid-1970s, and I was your age.那是 20 世纪 70 年代中期，我也就是你们现在的年纪。

学习笔记： your age：你们现在的年纪

赏析片段23 On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.最后一期的封底上是一张清晨乡间小路的照片，就是那种爱冒险的人等在那儿搭便车的那种小路。

学习笔记： back cover：封底 country road：乡间小路 3 hitchhike：搭便车 4 adventurous：冒险的

赏析片段24 Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin a new, I wish that for you.照片下面写道: 好学若饥、谦卑若愚。那是他们停刊前的告别辞。求知若渴，大智若愚。这也是我一直想做到的。眼下正值诸位大学毕业、开始新生活之际，我同样愿大家:

Stay Hungry.Stay Foolish.好学若饥、谦卑若愚。

学习笔记： farewell：告别 辞行 sign off：广播结束，停止工作

今日仿读句子： When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.2 It was sort of like Google in paperback form, 35 years before Google came along 3 And I have always wished that for myself.And now, as you graduate to begin a new, I wish that for you.4 Stay Hungry.Stay Foolish.

第五篇：Jobs speech in stanford 乔布斯 斯坦福 演讲

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, I never graduated from college.This is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.斯坦福是世界上最好的大学之一，今天能参加各位的毕业典礼，我备感荣幸。（尖叫声）我从来没有从大学毕业，说句实话，此时算是我离大学毕业最近的一刻。（笑声）今天，我想告诉你们我生命中的三个故事，并非什么了不得的大事件，只是三个小故事而已。

The first story is about connecting the dots.第一个故事 关于串起生命中的点点滴滴

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out?

退学是我这一生所做出的最正确的决定之一。我在里德大学待了6个月就退学了，但之后仍作为旁听生混了18个月后才最终离开。我为什么要退学呢？

It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.故事要从我出生之前开始说起。我的生母是一名年轻的未婚妈妈，当时她还是一所大学的在读研究生，于是决定把我送给其他人收养。她坚持我应该被一对念过大学的夫妇收养，所以在我出生的时候，她已经为我被一个律师和他的太太收养做好了所有的准备。但在最后一刻，这对夫妇改了主意，决定收养一个女孩。候选名单上的另外一对夫妇，也就是我的养父母，在一天午夜接到了一通电话：“ 有一个不请自来的男婴，你们想收养吗？” 他们回答：“ 当然想。” 事后，我的生母才发现我的养母根本就没有从大学毕业，而我的养父甚至连高中都没有毕业，所以她拒绝签署最后的收养文件，直到几个月后，我的养父母保证会把我送到大学，她的态度才有所转变。

And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.年之后，我真上了大学。但因为年幼无知，我选择了一所和斯坦福一样昂贵的大学，（笑声）我的父母都是工人阶级，他们倾其所有资助我的学业。在6个月之后，我发现自己完全不知道这样念下去究竟有什么用。当时，我的人生漫无目标，也不知道大学对我能起到什么帮助，为了念书，还花光了父母毕生的积蓄，所以我决定退学。我相信车到山前必有路。当时作这个决定的时候非常害怕，但现在回头去看，这是我这一生所做出的最正确的决定之一。（笑声）从我退学那一刻起，我就再也不用去上那些我毫无兴趣的必修课了，我开始旁听那些看来比较有意思的科目。

It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5 cent;deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.这件事情做起来一点都不浪漫。因为没有自己的宿舍，我只能睡在朋友房间的地板上；可乐瓶的押金是5 分钱，我把瓶子还回去好用押金买吃的；在每个周日的晚上，我都会步行7英里穿越市区，到HareKrishna教堂吃一顿大餐，我喜欢那儿的食物。我跟随好奇心和直觉所做的事情，事后证明大多数都是极其珍贵的经验。我举一个例子：那个时候，里德大学提供了全美国最好的书法教育。整个校园的每一张海报，每一个抽屉上的标签，都是漂亮的手写体。由于已经退学，不用再去上那些常规的课程，于是我选择了一个书法班，想学学怎么写出一手漂亮字。在这个班上，我学习了各种字体，如何改变不同字体组合之间的字间距，以及如何做出漂亮的版式。那是一种科学永远无法捕捉的充满美感、历史感和艺术感的微妙，我发现这太有意思了。

None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.当时，我压根儿没想到这些知识会在我的生命中有什么实际运用价值；但是10 年之后，当我们设计第一款Macintosh 电脑的时候，这些东西全派上了用场。我把它们全部设计进了Mac，这是第一台可以排出好看版式的电脑。如果当时我大学里没有旁听这门课程的话，Mac 就不会提供各种字体和等间距字体。自从Windows系统抄袭了Mac 以后，（鼓掌大笑）所有的个人电脑都有了这些东西。如果我没有退学，我就不会去书法班旁听，而今天的个人电脑大概也就不会有出色的版式功能。当然我在念大学的那会儿，不可能有先见之明，把那些生命中的点点滴滴都串起来；但10 年之后再回头看，生命的轨迹变得非常清楚。

Again, you can't connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something — your gut, destiny, life, karma, whatever.This approach has never let me down, and it has made all the difference in my life.再强调一次，你不可能充满预见地将生命的点滴串联起来；只有在你回头看的时候，你才会发现这些点点滴滴之间的联系。所以，你要坚信，你现在所经历的将在你未来的生命中串联起来。你不得不相信某些东西，你的直觉、命运、生活、因缘际会„„ 正是这种信仰让我不会失去希望，它让我的人生变得与众不同。

My second story is about love and loss.第二个故事 关于爱与失去

I was lucky — I found what I loved to do early in life.Woz and I started Apple in my parents garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.被苹果开掉是我这一生所经历过的最棒的事情。

我是幸运的，在年轻的时候就知道了自己爱做什么。在我20 岁的时候，就和沃兹在我父母的车库里开创了苹果电脑公司。我们勤奋工作，只用了10 年的时间，苹果电脑就从车库里的两个小伙子扩展成拥有4000 名员工，价值达到20 亿美元的企业。而在此之前的一年，我们刚推出了我们最好的产品Macintosh 电脑，当时我刚过而立之年。然后，我就被炒了鱿鱼。一个人怎么可以被他所创立的公司解雇呢？（笑声）这么说吧，随着苹果的成长，我们请了一个原本以为很能干的家伙和我一起管理这家公司，在头一年左右，他干得还不错，但后来，我们对公司未来的前景出现了分歧，于是我们之间出现了矛盾。由于公司的董事会站在他那一边，所以在我30 岁的时候，就被踢出了局。我失去了一直贯穿在我整个成年生活的重心，打击是毁灭性的。

I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs downthese things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.提醒自己行将入土是我在面临人生中的重大抉择时，最为重要的工具。

因为所有的事情——外界的期望、所有的尊荣、对尴尬和失败的惧怕——在面对死亡的时候，都将烟消云散，只留下真正重要的东西。在我所知道的各种方法中，提醒自己即将死去是避免掉入畏惧失去这个陷阱的最好办法。人赤条条地来，赤条条地走，没有理由不听从你内心的呼唤。

About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die.It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.大约一年前，我被诊断出癌症。在早晨7 ：30 我做了一个检查，扫描结果清楚地显示我的胰脏出现了一个肿瘤。我当时甚至不知道胰脏究竟是什么。医生告诉我，几乎可以确定这是一种不治之症，顶多还能活3至6个月。大夫建议我回家，把诸事安排妥当，这是医生对临终病人的标准用语。这意味着你得把你今后10 年要对你的子女说的话用几个月的时间说完；这意味着你得把一切都安排妥当，尽可能减少你的家人在你身后的负担；这意味着向众人告别的时间到了。

I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck anendoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and I'm fine now.我整天都想着诊断结果。那天晚上做了一个切片检查，医生把一个内窥镜从我的喉管伸进去，穿过我的胃进入肠道，将探针伸进胰脏，从肿瘤上取出了几个细胞。我打了镇静剂，但我的太太当时在场，她后来告诉我说，当大夫们从显微镜下观察了细胞组织之后，都哭了起来，因为那是非常罕见的，可以通过手术治疗的胰脏癌。我接受了手术，现在已经康复了。

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die.Even people who want to go to heaven don't want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life's change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.这是我最接近死亡的一次，我希望在随后的几十年里，都不要有比这一次更接近死亡的经历。在经历了这次与死神擦肩而过的经验之后，死亡对我来说只是一项有效的判断工具，并且只是一个纯粹的理性概念，我能够更肯定地告诉你们以下事实：没人想死；即使想去天堂的人，也是希望能活着进去。（笑声）死亡是我们每个人的人生终点站，没人能够成为例外。生命就是如此，因为死亡很可能是生命最好的造物，它是生命更迭的媒介，送走耄耋老者，给新生代让路。现在你们还是新生代，但不久的将来你们也将逐渐老去，被送出人生的舞台。很抱歉说得这么富有戏剧性，但生命就是如此。

Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma — which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.你们的时间有限，所以不要把时间浪费在别人的生活里。不要被条条框框束缚，否则你就生活在他人思考的结果里。不要让他人的观点所发出的噪音淹没你内心的声音。最为重要的是，要有遵从你的内心和直觉的勇气，它们可能已知道你其实想成为一个什么样的人。其他事物都是次要的。

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.在我年轻的时候，有一本非常棒的杂志叫《全球目录》（The Whole Earth Catalog），它被我们那一代人奉为圭臬。这本杂志的创办人是一个叫斯图尔特.布兰德的家伙，他住在Menlo Park，距离这儿不远。他把这本杂志办得充满诗意。那是在60 年代末期，个人电脑、桌面发排系统还没有出现，所以出版工具只有打字机、剪刀和宝丽来相机。这本杂志有点像印在纸上的Google，但那是在Google 出现的35 年前；它充满了理想色彩，内容都是些非常好用的工具和了不起的见解。

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.图尔特和他的团队做了几期《全球目录》，快无疾而终的时候，他们出版了最后一期。那是在70 年代中期，我当时处在你们现在的年龄。在最后一期的封底有一张清晨乡间公路的照片，如果你喜欢搭车冒险旅行的话，经常会碰到的那种小路。在照片下面有一排字：物有所不足，智有所不明（Stay Hungry，Stay Foolish.求知若饥，虚心若愚）这是他们停刊的告别留言。物有所不足，智有所不明—— 我总是以此自省。现在，在你们毕业开始新生活的时候，我把这句话送给你们。

Stay Hungry.Stay Foolish.Thank you all very much

求知若饥，虚心若愚

非常谢谢大家。