第一篇:英语演讲TOPIC
英语演讲稿精选范文
篇一:love in high school 爱在高中来说是一个很敏感的话题,高中生已经来到了即将成熟的年龄,他们渴望去爱人,但是这也是一个尴尬的时间。第一,他们需要集中精力学习,以此来考取一个好的大学,第二,他们的父母强烈反对恋爱,老师甚至禁止学生谈恋爱。作为一名学生,他们有自己的权利去爱人,内心的欲望,父母和学校的反对,让他们在情感上做挣扎。在我看来,高中生有很多压力,他们应该暂时把感情放在一边,需要集中精力学习,当高中时光结束以后,他们可以选择去爱。这容易多了,如果你那时想要去爱,就去爱。没有人会阻止你。篇二:to enjoy this moment 曾经,我的外语老师问过我们一个问题“你觉得担忧明天是好事情吗?”我考虑过这个问题很多次了,我的答案是坚定的,但是享受当下时刻更重要。在中国,人们会为将来存钱,这个一个传统,因此他们很少花钱,钱只花在他们需要的东西上面,然后省下剩下的钱来应急。在我看来,人们可以拿出应急那部分钱中的一小部分,以此来让自己过得更舒适,他们可以享受当下的生活。我的父母从来不旅游,他们觉得这是浪费钱的方式,他们觉得钱应该用在更恰当的地方,他们把钱存起来只是为了应急。我们应该学着去创造乐趣,谁会知道明天会发生什么事情呢,享受当下让生活多姿多彩。
篇一
soy food good for women women who ate soy regularly as children have a lower risk of breast cancer, american researchers report.and men who eat fish several times a week have a lower risk of colon cancer, a second team of researchers have told the american association for cancer research.many kinds of fish are rich in omega-3 fatty acids, which interfere with the cyclooxygenase-2 or cox-2 enzyme.cox-2 affects inflammation, which may play a role in tumour growth.据美国研究人员报告,儿童时期经常吃豆类食品的女性患乳腺癌的风险较小。另一组研究人员则向美国癌症研究协会提出,一周吃几次鱼的男性患结肠癌的几率较小。
这两项研究进一步证明了饮食对于防癌的作用。癌症防治专家认为,在所有种类的癌症中,多达三分之二都是由吸烟、节食及缺乏锻炼等不健康的生活方式造成的。
美国全国癌症研究所和夏威夷大学的研究人员发现,在5岁至11岁时经常吃豆腐、味噌等豆类食品的女性患乳腺癌的几率要低58%。至于豆类食品为什么可以防癌还不清楚,不过大豆中所含的名叫异黄酮的化合物具有雌性激素的作用。
另一项研究表明,一周吃鱼至少五次的男性患结肠癌的风险要比那些一周都吃不到一次鱼的男性低40%。很多鱼类中所富含的omega-3脂肪酸能够抑制环氧化酶2的活性。环氧化酶2会引起发炎,这可能会刺激肿瘤的生长。
篇二
ladies and gentlemen, good afternoon!i?m very glad to stand here and give you a short speech.today my topic is “youth”.i hope you will like it, and found the importance in your youth so that more cherish it.first i want to ask you some questions:
1、do you know what is youth?
2、how do you master your youth? youth youth is not a time of life, it is a state of mind;it is not rosy cheeks , red lips and supple knees, it is a matter of the emotions : it is the freshness;it is the freshness of the deep springs of life.youth means a temperamental predominance of courage over timidity of the appetite, for adventure over the love of ease.this often exists in a man of 60 more than a boy of 20.nobody grows old merely by a number of years.we grow old by deserting our ideals.years wrinkle the skin, but to give up enthusiasm wrinkles the soul.worry, fear, self –distrust bows the heart and turns the spirit back to dust.whether 60 of 16, there is in every human being ?s heart the lure of wonders, the unfailing childlike appetite of what?s next and the joy of the game of living.in the center of your heart and my heart there?s a wireless station: so long as it receives messages of beauty, hope ,cheer, courage and power from men and from the infinite, so long as you are young.when the aerials are down, and your spirit is covered with snows of cynicism and the ice of pessimism, then you are grown old ,even at 20 , but as long as your aerials are up ,to catch waves of optimism , there is hope you may die young at 80.thank you!青春
青春不是指岁月,而是指心态。粉嫩的脸,红润的唇,矫健的膝并不是青春。青春表现在意志的坚强与懦弱。想象的丰富与苍白、情感的充沛与贫乏等方面。青春是生命深处清泉的喷涌。
青春是追求。只有当勇气盖过怯弱、进取压倒苟安之时,青春才存在。果如此,则60见之长者比20岁之少年更具青春活力。仅仅岁月的流逝并不能使他们衰老。而一旦抛弃理想和信念,则垂垂老也。岁月只能使皮肤起皱。而一旦丧失生活的激情,则连灵魂枯老,使人生枯如死水,毫无活力。60岁长者也好,16岁少年也罢,每个人的内心深处都渴望奇迹,都如孩子一般眨着期待的双眼,期待着下一次,期待着生活的情趣,你我灵魂深处都有一座无线电中转站------只有你我年轻,则总能听到希望的呼唤,总能发出喜悦的欢呼,总能传达勇气的讯号,总能表现出青春的活力??? 一旦青春的天线倒下,你的灵魂即为玩世不恭之雪、悲观厌世之冰覆盖;即使你年方 20.其实你已垂垂老也。而只要你青春的天线高高耸起,就可以随时接收到乐观的电波-----即使你年过八旬,行将就木,而你却仍然拥有青春,你仍然年轻。
谢谢!篇三
saying goodbye to childhood,we step into another important time in the pace of young,facing new situations,dealing with different problems.....young is limitted,it may pass by without your attention,and when you discover what has happened ,it is always too late.grasping the young well means a better time is waiting for you in the near future,or the situation may be opposite.having a view on these great men in the history of hunmanbeing,they all made full use of their youth time ,to do things that are useful to society,to the whole mankind,and as a cosquence ,they are remembered by latergenerations,admired by everyone.so do something in the time of young,although you may not get achievements as these greatmen did ,though not for the whole word,just for youeself,for those around!the young is just like blooming flowers,they are so beautiful when blooming,they make people feel happy,but with time passing by,after they withers ,moet people think they are ugly.and so it is the same with young,we are enthusiastic when we are young,then we may lose our passion when getting older and older.so we must treasure it ,dont let the limitted time pass by ,leaving nothing of significance.篇二:精彩英语演讲开场白示例
精彩英语演讲开场白示例
有了好的开头,英语演讲便成功了一半。好的英语演讲开头能够吸引听众的注意力,让你的英语演讲获得更多人的认可。那么,英语演讲的开头应该怎么写才能吸引听众的注意力呢?下面与你分享精彩的英语演讲开场白示例。
1、精彩英语演讲开场白示例一:问候听众,介绍自己
英语演讲稿开头怎么写?英语演讲稿的开头问候听众是最基本的礼貌。在一个陌生的场合作英语演讲,英语演讲稿的开头可以先介绍自己。人的好奇心都特别强,如果台上站着一个不认识的人作演讲,听众们一定都想知道演讲者的身份背景信息。所以在英语演讲的开头,大大方方将自己介绍给听众,让大家认识自己,无论如何,这总比演讲结束了,台下的观众还不知道台上那个家伙是谁要强!英语演讲稿开头怎么写
英语演讲稿开头怎么写?精彩英语演讲开场白示例
2、精彩英语演讲开场白示例二:受邀致辞
id like to thank you for inviting/asking me/giving me the chance to...i am grateful for the opportunity to present...通常情况下,在一起企业活动或者学术活动中,有的演讲者会作为嘉宾被邀请发言。这个时候,你可以通过上述英语演讲开场白来发表讲话。
3、精彩英语演讲开场白示例三:告知演讲主题
thank you for giving me the opportunity to tell you about...the subject of my presentation is...英语演讲稿的开头要记得告知听众演讲的主题,不要一篇英语演讲洋洋洒洒结束了,听众还对你所讲述的主题不甚明了,那就太悲剧了。一开始就告诉听众主题,让他们带着已有的自我认知跟着你的演讲往下听,他们的兴趣会更浓厚,如果他们听了半天不知道主题,又没怎么完全听懂,演讲就没有太大效果。
4、精彩英语演讲开场白示例四:引起听众兴趣
在英语演讲稿的开头引入一些引起听众兴趣的内容是演讲的技巧。你想要为听众讲一个不一样的故事?你想要为听众留一个悬念,让听众在你的英语演讲中找寻答案?那就试试上述这两
种英语演讲开场白的表达方式吧。
英语演讲稿开头怎么写?希望岱恩英语老师分享的精彩英语演讲开场白示例能够为你提供帮助。同时,岱恩英语老师也要提醒大家,一场成功的英语演讲光靠英语演讲稿是不够的,还需要掌握很多英语演讲方法和技巧,并且一个人的英语演讲能力也是需要反复锻炼才能提升的。希望大家好好学习,早日成为英语演讲高手!最新英文演讲稿开场白
尊敬的评委,尊贵的来宾,女士们,先生们,大家晚上好!能够站在这里进行演说,我感到十分荣幸。今天我将和大家一起分享?? honorable judges,distinguished guests,ladies and gentlemen,good evening!i feel really honored to stand here and make a speech.today im going to look together with you into this question:?? good morning everybody!its my honor to speak here,and i am very glad to share my topic with you.then today id like to talk something about.....(大家早上好!能在这里做此次演讲我十分荣幸,也很高兴能跟大家一起分享我的主题,今天我想演讲的是......)(译文:女士们,先生们,大家晚上好!欢迎来到05级英语演讲比赛的现常首先,请允许我来个自我介绍。我是今晚的主持人—来自05级6班的典典。)(译文:角逐今晚比赛的有26名选手,他们均来自外院05级的同学。此次比赛我们邀请到了五名评委,五名评委中有两名是“提问员”,这两名“提问员”将对每位选手进行提问。好的,我很荣幸地向大家介绍一下我们的五位评委。微笑状~)(译文:女士们,先生们,她们是刘老师,欢迎!骆老师,欢迎!?好的,介绍完我们的评委之后,让我们来看看今天的比赛规则吧。微笑状~)each of the contestants has 3 minutes to present a prepared speech and 2 minutes to answer questions raised by the judges.(译文:每位选手要进行3分钟的命题演讲和2分钟的回答。)during the prepared speech, a staff member will raise a yellow board as a signal that there is half a minute left.then, at the end of 3minutes, a red board will be raised to let the speaker know that the time has run out.so, please raise the red board.thank you!(译文:在命题演讲环节,在选手的演讲时间还剩下半分钟的时候,我们的工作人员将会举一块黄颜色的牌子示意。当3分钟时间一到,我们的工作人员会举一块红色的牌子示意时间已到。现在,工作人员示意一下下。谢谢!微笑状~)now the topic for today’s prepared speech is “olympic games, beijing 2008”.(译文:今天的命题演讲的题目是:北京2008奥运会。)ladies and gentlemen, the top four winners today will be able to attend the college final to be held on november 3rd.(译文:女士们,先生们,今晚比赛的前四名选手将可以参加11月3号晚上的院里的决赛。)(译文:现在,让我们有请1号选手。微笑状~)(译文:谢谢1号选手的演讲。接下来,让我们有请我们的2号选手。微笑状~)(译文:谢谢我们的2号选手。女士们,先生们,下面我宣布1号选手的最后得分是:86.6分。恭喜!接下来,让我们有请我们的3号选手。微笑状~)篇三:全国英语演讲大赛演讲稿之第五名downsize the topic from our future to any individual future good morning, ladies and gentlemen, honorable judges and distinguished guests: the speaker totally takes two examples of edison i guess not, most likely that what we get is a bigger candle.(put his own opinion forward since here)so future cannot be planned, someday not even the way we dream of it in our pursuit for success.it is a match that favors neither the swift nor the strong.but time and chances as mark-twain said “name the greatest of all inventors: accident.” but why do we still call these inventions great when all they need was a little luck? they are great because they did not live by their luck, their greatness came from anther thing, perseverance.(emphasize the importance of perseverance)back to edison, anyone working with electricity couldn’t have missed the phenomenon-heated up wire is a daily occurrence, but it was edison-and edison only-who tried out more than a thousand materials and got about the same number of failures and succeeded in the end(think deeply, why edison finally can make it).chances help those who help themselves.if edison had been an opportunist, most likely he would live the rest of his life selling light bulbs.(brave assumption)but he didn’t.indeed, sometimes that however much perspiration you have paid, that 1% of inspiration just don’s stride your head like my experience in writing this speech.(another perspective that inspiration play an significant role in edison’s success)but more often the case is that those who had the 1% of inspiration wasted it in their daydreaming.(reflection of the negative fact in modern society)so luck alone-like being a big game winner in a casino-that makes you rich, but it does not make you great;it is what you do with the chance that makes a difference, do after such a long prologue, the play is still left us to finish and this is a play we never get tired of, for future is a stage of infinite tales.and to all the great directors of our future plays, remember this question: do we each have a destiny, or are we just rather flowing an accident life in the breeze? maybe it’s both can happen at the same time.and i never stop believing that every solid step i made will lead me to somewhere eventually.actually it did lead me here and i would call it an unintentional destiny.(put person’s brave assumption after question and state his person brief , short end but arise audience’s deep thoughts)thank you!词汇: 1downsize verb [with obj.](chiefly us)make(something)smaller(主美)将„改小
i downsized the rear wheel to 26 inches.我改用26英寸的小后轮。
对(公司或机构)裁员,对„实行精减
(公司)裁员,精减
经济衰退迫使许多公司裁员。2 prologue a separate introductory section of a literary or musical work 序言;序诗;序曲
the suppressed prologue to women in love.小说《恋爱中的女人》中那压抑的开场白。
■an event or action that leads to another event or situation.引出某种情况的事件(或行动);开端序幕
the events from 1945 to 1956 provided the prologue to the post-imperial era.1945到1956年发生的一系列事件拉开了后帝国时代的帷幕。
■(in professional cycling)a short preliminary time trial held before a race to establish a leader.(职业自行车赛前举行的)领头车选拔赛
■the actor who delivers the prologue in a play.(在剧中)念开场白的演员 3 breeze noun a gentle wind 微风
■蒲福风力等级为2到6级的风(427节750公里/小时)(非正式)轻而易举的事
travelling through london was a breeze.穿越伦敦是件轻而易举的事。verb roger breezed into her office.罗杰轻松愉快地走进她的办公室。
■轻松应对
milan had breezed through their first defence of the european cup.欧洲杯赛上,米兰队轻松地赢了第一场欧洲杯卫冕赛。
第二篇:5分钟英语演讲TOPIC
smoking smoking should be prohibited, for the world health organization point out that disease linked to smoking kills at least 2,500,000 people each year.smoking leads to not only lung cancer, but many other diseases such as heart attacks, sore throat, headache, chronic bronchitis, etc.smoking not only is harmful to the smokers themselves, but also results in the deaths of non-smokers.statistics show that passive smoking is causing 3000 to 5000 lung cancer deaths a year among american non-smokers.an american scientist estimated that smokers who smoke average a package a day for 20 years will lose about eight years of their lives.smoking makes the indoor environment far more polluted than the outdoor environment.pregnant women who smoke run the risk of having deformed babies.smoking is an expensive habit, for a smoker who consumes a package of cigarettes a day will have to spend at least 300 yuan each month, more than one third of average salary in china.children exposed to parental cigarette smoking are put at a higher risk of developing lung diseases later in their lives.in the countryside, some smokers share the same pipe, which is even unhealthier.smoking speeds up the process of aging.smoking not only pollutes the air but also makes the streets dirty, for some smokers flick the ash off their cigarettes and throw the cigarette ends everywhere.smokers help increase the revenue of the government.nicotine can produce tranquilizing effect during high emotional situation, therefore helps to calm people down, and wipe out their loneness and fatigue.smokers should have the right to keep their habits.篇二:3-5分钟英语演讲稿(30篇)最好英语演讲稿汇总3——5分钟英语演讲稿汇总(30篇)
六、周怡雪,19岁,上海 i believe in our future honorable judges, fellow students: good afternoon!recently, ther is a heated debate in our society.the college students are the beneficiaries of a rare privilege, who receive exceptional education at extraordinary places.but will we be able to face the challenge and support ourselves against all odds? will we be able to better the lives of others? will we be able to accept the responsibility of building the future of our country? the cynics say we care for nothing other than grades;and we neglect the need for character cultivation.but again, the cynics are wrong.we care deeply for each other, we cherish freedom, we treasure justice, and we seek truth.last week, thousands of my fellow students had their blood type tested in order to make a contribution for the children who suffer from blood cancer.as college students, we are adolescents at the critical turning point in our lives.we all face a fundamental choice: cynicism or faith, each will profoundly impact our future, or even the future of our country.i believe in all my fellow classmates.though we are still inexperienced and even a little bit childish.i believe that we have the courage and faith to meet any challenge and take on our responsibilities.we are preparing to assume new responsibilities and tasks, and to use the education we have received to make our world a better place.i believe in our future.我对未来充满信心
尊敬的评委,各位同学:
下午好!
最近,社会上有一场很激烈的争论。大学生是一种稀有特权的享有者,在很棒的地方接受高等教育。但是,我们能面对挑战而无所畏惧吗?我们能够改善他人的生活吗?我们能够承担建设祖国未来的重任吗?
怀疑论者说大学生是被宠坏的一代,一丁点挫折都受不了。但是他们错了,我所看到的大学生正在努力的学习独立生活。我们互相帮助打扫卫生,一起上街砍价购物,一起参加兼职工作来赚零花钱。
怀疑论者说我们除了成绩什么都不关心,从而忽略了性格的培养。但是,他们又错了。我们彼此关心,我们向往自由,我们珍惜公正,我们追求真理。上个星期,很多我的同学去验血,为了给患血癌的孩子贡献自己的力量。
作为大学生,我们是处在人生分水岭的青年。我们都面临一个重要的选择:怀疑人生还是相信自己,每一种都会给我们的人生带来重大的影响,甚至影响我们祖国的未来。我相信我们的同学们,虽然我们依然缺乏经验,甚至有些志气,但是我相信我们有勇气和自信来面对生活的挑战并承担我们的责任。我们正努力准备接受新的任务,用我们所学习的知识将世界变得更美好。我对我们的未来充满信心。
大学生英语演讲稿17 change the ingredients of your life
十七、王晨,20岁,安徽
change the ingredients of your life if kindness is added to a strange you will have a friend;but if hostility is added, you will have an enemy.if love is added to a pile of red bricks you will have a home, but if hatred is add to those bricks , you will have an concentration camp.so my dear friend, if faith, hope, love, endurance are added to your life, you will find the confidence to conquer your limitation and embrace new challenges.and hopefully with my speech included, you will have a fantastic speech contest.改变生活的味道
这是一杯白开水,平淡无味,对吧?可是加上点糖呢,他尝起来会有甜味;如果加的是苏打水,味道就会变苦。人生同样如此——个中滋味在于我们的选择。
善待他人,你会拥有朋友;但如果充满恶意,则会多个敌人。将爱赋予一堆红砖,你会拥有一个家;用仇恨来浇铸这堆红砖,就会铸成一座集中营。
因此亲爱的朋友们,不要抱怨人生乏味,世间无望。不喜欢生活的味道,那就换一换生活的调料吧!
三年前,我重达100多公斤,这给我带来了很多尴尬和挫折:体育课老是不及格,总被女孩们嘲笑,更不敢当众发表意见。幸而由于祖母的鼓励,我不在消极人生,而是充满自信。她曾经说过:“孩子,如果体形无法改变,为什么不把它看做自己独特的风格呢?” 我开始这样来审视人生,通过改变生活的视角,我信心大增地去改变我的人生,很快就发现一个崭新的世界。
朋友们,将信念,希望,爱意和忍性溶入生命,你就会找到自信,克服缺点,迎接人生新的挑战。最后我的演讲包括在内,希望你会看到一场精彩的演讲比赛。大学生英语演讲稿16
十六、杨颖,21岁,海南
when two cultures meet, there may be things in one culture, which do not fit into the tradition of the other.when this happens, we need to learn to understand and respect the customs of another culture.then there are certain things some people may not like.to this, i will say, if you do not like it, please try to tolerate it.to learn to tolerate what you personally don’t like is a great virtue at a time when different cultures mix and merge.before us, there are two rivers, eastern and western cultures.at present, they may run in different courses.but eventually, they will converge into the vast sea of human culture.right now, i can see peoples of eastern and western cultures, standing side by side, singing the olympic theme song: we are hand in hand, heart to heart, together we will shape a beautiful tomorrow!thank you!让我们共同感受东西方的融合
吉卜林说过:东方是东方,西方是西方,二者永不相聚。但是一个世纪后的今天,东西方相汇了!它们相聚在经济领域,它们相聚在教育领域,它们相聚在艺术的殿堂。有人争论说:这种融合需要我们在东方和西方之间做出选择,但我却坚信最美好的未来在于东方和
当两种文化相结合的时候,也许一方的文化中的某些东西不适应另一方的传统文化。当此种情况出现时,我们需要试着理解并接受另一种文化中的风俗习惯。然而,也许有些东西你并不喜欢,对于此,我可以说,如果你不喜欢它,请试着去容忍它。当两种文化融合的时候,试着去容忍你个人不喜欢的东西是一种美德。
在我们面前有两条河流,东方文化和西方文化。现在,它们也许正朝着不同的方向流去。但是最终它们将汇合到人类文化的海洋里。
第三篇:实用英语口语topic
1.do you have family or frends you haven’t seen for a long time ,tell us something about them or tell usbetwwen you and them
2.when planning a vacation ,we need to take some important thiong into consideration.what do you thinkl are among the top priorities?explain you reasons.3.what is your favourite pastime?talk about it with special reason.4.tell us the tings you to change in your life and explain it in detail.5.A new year’s resolution is said to be a primise one makes to do something different and positive.how do you think of new year’s resolution in our traditional Chinese concept?
6.small cities or large cities ,which would be more favorable for youngsters to start a career ?
7..talk about the ideal city for vacation.8.what do you think are the best cities in the world?
9.describe the apartment or house you imagine living in.10.talk about china,s housing condition compared with that of the past.11.as a freshman ,what shoule we do so as to “make ourselves at home “in southwest forestry university
12.if we need to say no to smoking ,how can we do with it and why ?
13.mental health and body health ,which go first ?
14.we always hea of people who live a long time.as far as you know ,how can you do so ?
15.do you think takeing tests is stressful ?explain your answer based on your own experience.16.please talk about the topic :my English learning experience ,and provide some suggestions for others if necessary.17.what do you think parents should do when children do something wrong ,such as telling lies?
18.describe a person who has made a ddiference in your life.19.how to make a good impression on others?disscuss it with examples.20.“life is not easy for any of us.we must work ,and above all ,we must believe in ourselves.”please voice yuou undersanding of this quotation in a logical way.
第四篇:Hot Topic 公司简介
Hot Topic(纳斯达克股票代码:HOTT)是美国的一家专门出售音乐和朋克/摇滚文化相关的服装和饰品的零售连锁店,它也经营授权的音乐CD。截至2008年4月,HotTopic在美国一共有688家门店;在波多黎各有6家;在加拿大新开了2家,其中一家在多伦多士嘉堡市中心,另一家在密西沙加市的第一广场。Hot Topic大多数门店都位于区域型购物中心。第一家Hot Topic是由Orv Madden于1988年创立的,他在2000年卸任首席执行官,由贝齐麦克劳克林接任。公司于1996年上市并开始在纳斯达克交易。在2006年,Hot Topic被评为财富500强最佳雇主排名第53名。
Hot Topic大约30%的收入来自授权乐队T 恤销售。Hot Topic经常与音乐艺术家,电影公司以及平面艺术家协商,以获得其独家经营权。时尚男女服装在门店的特点十分突出,商品主题包含从LIP SERVICE(1992年的MTV游戏秀),病态主题,迪士尼,三丽鸥,Psychopathic,社会冲突,Heartcore服装(位于美国佛罗里达州的服装公司),Records(独立唱片公司)
铁拳,任天堂,尼可罗登,网络名人,灵异入侵(1988年美国电影),Hopeless Record(位于洛杉矶的独立唱片公司),哈利波特,嘻哈,以及最近的暮光之城,爱丽丝仙境等。
商品品类及销售
Hot Topic高达50%的销售额来自于饰品,包括太阳镜,自有品牌的身体饰品,袜子,化妆品,授权的音乐艺术家贴纸及其他各种流行文化单品。饰品为公司带来的利润最大。Hot Topic通过交叉销售和提示销售法来驱动利润率。
Hot Topic主要生产青少年服装及音乐制品,其服装主要是朋克风格居多,在20世纪90年代已经消失近10年的朋克风格迎来增长高峰期,Hot Topic抓住流行潮流,开始出售朋克风格的服装。公司的业绩也一路扶摇直上,即使在美国经济下滑期间。2000年可比门店销售收入增速高达16.7%,销售收入分别增长53.23%、2001为3.9%,2002年为5%;30.68%、31.88%。公司的门店数量在3年的时间内也几乎扩充了1倍。Hot Topic的成功更多的归功于对于流行潮流的把握,虽然公司在2004年以后的经营中由于费用控制的不力以及朋克服饰流行风格的退潮导致利润下滑,但可以给我们的启示就是服装类的企业具备走出独立行情的能力,对于流行时尚类的服装企业而言,业绩的驱动因素更多的来自于对潮流变化的把握能力,而不是经济大环境。
Hot Topic连锁店销售与流行音乐和文化相关的摇滚风格男女流行服饰以及海报、唱片等产品,目标消费群体为受流行音乐影响的12-22岁青少年。该公司旗下两大连锁品牌,Torrid连锁店主要销售加大码服装、内衣、鞋类及服饰产品,目标客户群体为年龄在15-29岁之间的肥胖女性。此外,公司还拥有自有品牌Morbid Threads和Morbid makeup。截至2006年1月28日,公司在美国和波多黎拥有663家Hot Topic连锁店、120家Torrid连锁店。此外,消费者还可从其网站 及 订购产品。
连锁品牌--Torrid
一个专卖大号女装的概念店。2001年,Hot Topic创办Torrid品牌,Torrid现在有如BabyPhat,(碧昂斯自创服饰品牌),迪凯斯,House of DereonZ.Cavaricci和Apple Bottoms(女装品牌)。
连锁品牌--ShockHound
2008年,Hot Topic 创办ShockHound,一个在线零售和社交网络音乐网站。该网站有音乐下载,访谈和独家内容的特色元素。Hot Topic的初始网站hottopic.com创建于1997年,产品发往100个国家。
Hot Topic欧洲网站于2010年4月开通。
巡回赞助
公司赞助了2004年奥兹音乐节巡回演奏会,2005年至2007年的的地下之声巡回; 2008年的混沌之味巡回;在2008年和2009年赞助Rockstar能量饮料Mayhem的节日巡回。Hot Topic基金会
2004Hot Topic基金会成立于加利福尼亚社区基金会,旨在鼓励儿童和青少年追求音乐和艺术。它已拨款约400万美元到全美70多个组织机构。受惠机构包括芝加哥国际儿童电影节,Little Kids Rock(免费为贫困儿童提供乐器的机构),洛杉矶之心(儿童援助机构),神经发育障碍研究所,芝加哥人文艺术节,摇滚对抗癌症,老城艺术,大思想,脚灯公司,罗莱公司和工作室的KIPP的景学院。筹款主要来销售自吉他拨片,独家音乐编辑,薄荷糖,可重复使用的购物袋。
公司大事记
1989: 由Orv Madden创立
1990: 开始扩张
1996: 上市
1997: 开创自有品牌
1999: 销售额突破1亿美元
公司历史
Hot Topic创立:1989至94年
Hot Topic是由Orv Madden于1989年成立,在管理层注意到MTV和其他流行的青年文化形式创造了市场机会之后。创办Hot Topic之前,马登全身投入零售行业。马登出生于阿奥尔顿,爱荷华州,取得了著名的美国芝加哥大学的MBA学位,成为联邦百货儿童用品及饰品部付总裁,他在这个职位上做了六年。虽然Madden的零售行业经验为其个人创业做了准
备,但是是他个人对当代音乐的终身热爱使他看到Hot Topic最终会填补这个市场缺口。在20世纪80年代,当MTV首次出现在现代音乐和文化时,马登注意到受音乐影响的服装和饰品存在巨大的消费者市场,虽然是区域性的服务,独立门店和服务场所被全国连锁店和门店所忽略。在1997年的采访中,马登说,在开创Hottopic前,他注意到音乐相关的T恤和服装市场的不足,这些都被传统的商场零售商忽略了,所以我决定做音乐相关的T恤和服装。
在20世纪八十年代的最后十年,他和他的妻子将所有的积蓄都用来开办第一家HotTopic,位于蒙特克莱尔,加利福尼亚州。这家店出售带有流行乐队标志的T恤,音乐海报,以及流行服装首饰。从公司成立之初就热衷于当代与前卫的商品,后来可能被称为另类文化,甚至商店的地板设计与灯光布置更像是为音乐电视而作的布景,而不像是百货商店。Madden丰富的行业经验,以及他紧跟青少年口味的快速变化使得Hot Topic在20世纪80年代达到收支平衡。商店的初步成功为其未来十年内的扩张铺平道路。
从公司成立之初,马登对Hot Topic抱以很大的愿景:他想让Hot Topic成为多连锁经营且在高档商场设店。虽然马登从较小的,单一位置的门店开始经营,但他在业内有很好的影响力。在成为独立的企业家的第一年,他发现不乏愿意帮助他的外部投资商使公司的发展成为现实。在接下来的几年里,马登为Hot Topic筹得超过1100万美金,并开始在全国各地的繁华商业中心开设门店。这些商店都遵循一个模式,类似公司的旗舰店:这些门店光线暗淡,哥特式照明,并且有惊人数量的库存,足以震惊家长,但使孩子感到惊喜。所有门店大约1500平方英尺的空间,而且,尽管门店处在室内商场位置,但被建造成看起来像夜店以及和青少年游乐园的组合,音乐播放声音足够大,以配合这两种环境。
对一些业内人士而言,Madden的公司的做法看起来是一种冒险,也许是昙花一现。有什么比庞克族或另类青少年的流行趋势与品位变化更快的?Hot Topic的销售证明那些反对者的观点是错误的:到20世纪90年代,公司已经开设了十几家门店,全部都盈利。
1995-97: 爆发增长
Hot Topic成功关键,除了紧跟音乐潮流和风格外,是公司的巨大多样性和商品范围。没有其他的服装公司将自己标榜为为青少年提供大量的不同徽标,T恤,以及Hot Topic的创新单品。没有一家公司愿意吸引一个公开呼吁通过文化异化进行自我定义的群体。标识和服装设计灵感来自诸如玛丽莲曼森和Nine Inch Nails等富有争议的乐队,Hot Topic也极大促进这些乐队的发展;怪异色调的化妆品,以及更古怪的名字都摆放在显著位置,靠近珠宝。而最重要的是陈列与库存变化速度几乎比任何一家全国连锁店还快。马登在一次采访中提到他的商店布局设计时说,我们的目标消费者是在12至22岁的孩子。我们希望这些孩子在第一次走进商店时就完全为我们的商品组合而着迷。
为了紧跟不断循环,不断转变的商品,马登买了一间位于加利福尼亚工业城45000平方英尺的仓库,在此设立了配送中心总部与管理团队。公司雇用了十几个紧跟音乐和青少年时尚的买手,并积极征询了全国各地的商人。做为公司的负责人,马登在公司总部保持了开放的气氛,并将阶级化降到最低程度。总部没有隔间,没有着装要求 – 实际上穿孔,宽松的都市服装,以及不同发色都受到了公司的鼓励 – 整个区域有一个巨大的电视屏幕,全天候播放最新的音乐录影带。就技术方面而言,这个总部也是具有最新水平的—带有电脑系统实时监控与更新每个门店的库存状况。
Hot Topic的开放性政策是公司成功的一部分原因,这也促进了Hot Topic的快速发展。鼓励销售人员在发展与引入新的商业理念时起到积极作用,要求每个买手进行个人建议反馈。马
登制定了一项政策,即公司会报销销售人员参加演唱会的门票费用,只要求他们在次日写一个'时尚的报告'。这是一种直接的有效的把握任何区域青少年流行趋势的方式。这个政策使得买手能真正了解公司的主要消费者市场口味。有个案例中,Hot Topic公司一名员工参加了一个通宵狂欢派对,而第二天他向公司提出了一个主意,发明一种特殊的牛仔裤口袋,也就是门店中热卖的许多锐舞者会带的荧光棒,并成为Hot Topic的热门单品。
到1996年Hot Topic销售额已超过4400万美元,并已在全国开设近80个门店。在那年秋天,Hot Topic 以1.3亿股股票首次公开发行。该公司股票最初以每股18美元出售,为公司带来了近2400万美元。马登保留了30%的股份在公司,一年后价值就超过1亿美元。Hot Topic开始真正腾飞,并创造零售行业中一个新的强大的缝隙市场。
1996年秋上市后,Hot Topic的股价在次年五月暴涨,交易价几乎为初始股价的两倍。尽管公司的销售大幅度增加,并稳步扩张,但是1997年夏天Hot Topic在市场上轻微受创。在此期间,Hot Topic的股票在数天时间内大幅下跌。这引起了一些分析师对上市一个专门投资不可预测消费基础的公司的举措提出质疑。虽然最终没弄清这次受挫的原因,有些人认为Hot Topic竞争对手Gadzooks在市场上严重受创,对公司产生了影响,使得投资方十分担忧。尽管经历了这段困难时期,Hot Topic很快就得到恢复,相比前一年,这一年总收入增长了85%。
1997-99: Hot Topic起飞
20世纪90年代末,Hot Topic只增长了销售额,增加了门店数量,在短短的几个月内从1997年的79家连锁店剧增到1998年的128家。公司还不断扩大其库存,它的服装和新奇单品量增加到上千件,并且设立了自己的品牌。公司的商品线,即被称为“Morbid”,涵盖从T恤到化妆品,从建立之初就十分畅销,并最终使化妆品的增长超过公司销售额的20%。Hot Topic公司主要销售由该公司的音乐风格的产品,从带有乐队标志的T恤到CD。为满足客户的需求,HotTopic与一些诸如索尼音乐和温特兰德主要发行商签订了授权合约书,这样公司就可以快速接触到流行产品线和标志。尤其在1998年流行的产品带有科恩乐队,潘特拉乐队,玛丽莲曼森乐队还有金属乐队的特色。那一年,Hot Topic的销售也得益于备受争议,有巨大人气的动画连续剧“南方公园”。“南方公园”主题T恤和标志成为Hot Topic门店中的主打商品,而且当这场演出开始的时候,Hot Topic公司“南方公园”主题刺激了库存量增长。
公司还不断扩大其服装产品线,销售一些童装,中性装,以及一些男装品牌,例如Kik Girl, Taffy, Caffeine, Lip Service以及 Porn Star。事实上,保持每个细分市场的增长似乎成为Hot Topic的唯一策略,这反映在1998年的销售额上,大约比1997年高62%。
到了九十年代末期,Hot Topic制定了一项订货策略,在公司规模快速发展下,帮助该公司保持现有消费趋势:采购团队不会在新单品上市时提前超过60天下新品的采购订单;这样,消费者就能在很短时间内拥有一个产品甚至是整个服装商品。虽然Hot Topic积极想占领传统商场,但非传统的,新鲜库存仍然是公司的主要关注点,而正是这种运营方式吸引了忠实追寻的客户。金融分析师劳伦库克列维坦在1997年《连锁店时代》采访中,说Hot Topic已经通过顾客聆听赢得了顾客的心。年轻人对HotTopic的信心与信任是令人为之惊叹的。
这是有顾客信任和忠诚基础的,有着巨大的财政收益潜能的公司。在20世纪90年代末,据估计青少年平均每年花费3,000美元在娱乐活动;看起来不是个很大的数目,可是乘以美国不断扩大的青少年人口的总和,这个数目就十分惊人了。Hot Topic旨在获得每种流行音乐25岁以下爱好者的忠诚度,十多年后,公司成功实现了该目标。到1999年,公司的销售额又增长了25%,并在35个州开设了近200家门店。
主要竞争对手: Claire's Stores,Gadzooks,加州太平洋夏装,城市旅行用品公司
第五篇:英语演讲
Good morning , ladies and Gentlemen
Today it is my great honor to be here and make a speech about my view on computer games.I would like to begin with a story.It is about my elder cousin.He is 24 now.What a great and beautiful age ,full of hope, dream , and success.But all these beautiful things are so far away him , a murderer who has been kept him in prison for two years.He used to be a top student in senior high school.But since he fell in love with computer gemes,he spent all of his time sitting in front of the screen , crazily playing those computer games day and night.As a result , his school records turned out to be a mess.What’s more , one day he had a quarrel with his partner.My cousin grabbed an cap and hit heavily on his partner’head.That was the tragedy,for both of them.So my view is strong , definite , and clear.Down with computer games!
Nowadays children are spending far too much time on computer games.They don’t realize that computer games are in fact nothing but a great waste of time , money and energy.They don’t realize how harmful the computer games are to their physical and mental growth.First of all ,many children are so much appeal to computer games that they even forget food and sleep.It is very bad for their phsical health.For example , children desert the football ground as they all sit at home around the computer plauing the games which are noisy , and will damage their eyes and ears.As a result , children cannot be physically fit and strong.Secondly , computer games distract children’s attention form their studies.They finish their homework in a hurry , or even copy their classmates’, in order to squeeze time to play games.Thirdy ,some computer games are filled with violence and sex.Children are too young to tell right from wrong.They may blindly imitate the bad behavior.Computer gamesare realy extremely harmful to their mental growth.Therefore ,down with computer games!They are just fantasy.Young people should be encouraged to do more meaningful and museums.They should be encouraged to set a real goal in life and pursue their great ideals All in all , down with computer games!.