Iphone4发布会的中英文演讲稿（合集）

第一篇：Iphone4发布会的中英文演讲稿

10:02AM “We have a great conference for you this week.Over 5200 attendees, 57 countries, and we sold out in eight days.” 10:02AM “我们在本周给各位准备了一个很棒的会议。共有超过57个国家、5200个参与者，而这我们只花了8天时间就办到了。

10:02AM “We apologize to folks who couldn't be here...this is the biggest place we can get, so...anyway.” Laughs!10:02AM “我们向那些无法与会的朋友们道歉，但这已经是我们可以安排的最大的会场了，笑~“ 10:03AM ”We're excited about this year's conference and thrilled to have you here.“ 10:03AM ”今年的大会让我们感到很兴奋，我们也很高兴大家聚在这里” 10:03AM “I want to give you some updates, and I want to start with the iPad.It's changing the way we experience the web, email, photos, maps, video, you name it.It's a whole new way to interact with the internet, apps, content and media.” 10:03AM “我来分享一些最新的消息，先从iPad开始说起。它重新定义了人们上网，邮件，照片，地图，视频等很多其他方面的体验。它提供了一种和网络，程序，内容和媒体互动的方式”

10:04AM “It is magical, I know it because I got this email: I was sitting in a café with my iPad, and it got a girl interested in me!.” “So there's proof.” Huge cheers.10:04AM “它太神奇了，在我收到的一封邮件里用户写道：ipad让我在咖啡厅里泡到了马子！”。“这就是证据”巨大的掌声。

10:05AM “We're selling one every 3 seconds.We've started shipping international...and we have a little real of press coverage, can we roll that?” A clip of international coverage of the iPad...10:05AM “我们每3秒钟就可以售出一台.并且已经开始在其它国家发售。。我们有一些其它国家的新闻报道，我可以和大家分享吗？”一段国际上关于ipad的报道。。

10:05AM Yes, people are freaking out all over the world about the iPad.Really really freaking out.10:05AM 是的，全世界的人民都在为ipad而疯狂。异常的疯狂！

10:06AM Big cheers--and Steve is back out.“We're in 10 countries today, we'll be in 19 by July.So there are now 8500 iPad apps in the app store.It can run iPhone apps too.These 8500 apps have been downloaded over 35m times.That's about 17 apps per iPad that have already been downloaded.That's a great number.Let me show you a few.” 10:06AM 巨大的掌声--乔布斯又回来了。“目前已有10个国家发售ipad了，这

个数字将在7月上升到19个。目前已经有8500个ipad原生软件。ipad还可以运行iphone软件。这8500款软件已经被下载超过3500万次。也就是每台ipad已经下载超过17款软件。这是一个非凡的数字。让我来向你们展示其中一些优秀作品“ 10:07AM ”Here's an app that's really cool--it's called The Elements.10:07AM “这是一款非常酷的软件---它的名字是Elements”

10:08AM ”A friend of mine wrote this, and he sent me an email and he said I could use it.I earned more in the first day of selling Elements than I did in the past 5 years of Google ads on periodictable.com“ Ouch 10:08AM “我的一个朋友在给我的电子邮件中说他能使用这个程序。在google过去5年的广告收益，我们在第一天的销售中就达到了，并且超将其过。” 10:10AM ”Publishers tell us that sales of there eBook sales are at 22% right now.22% in iBooks.We're making some changes today--notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks.“ 10:10AM 出版商反馈给我们的消息是ebook的销售额现在已经达到了22%，电子书的销售额竟然达到了22%。我相信我们在改变着一些东西，关于notes，你可以设置新的书签，并且可以在书签上打开新的标签页。

10:10AM ”We're also adding PDF viewing in the app.We've put a selector right up top, you can select PDFs, you get a whole new bookshelf.They just look gorgeous.“ 10:10AM 我们也在程序中添加了pdf浏览功能的支持，而且我们已经将其置顶作为重点推荐，您能够选择合适的方式浏览pdf，也能开始全新的书签体验，这一切看起来都是非常华美的。

10:11AM ”So PDF viewing built right in.That enhancement will be out later this month.So that is my update for the iPad.“ 10:11AM 现在，pdf浏览已经内置了，这一新的改变将在这个月底推出，这是ipad的升级与更新。

10:12AM ”Next, I'd like to talk about the App Store.Before I do that, I want to make something clear.We support two platforms: HTML5--it's a completely open, uncontrolled platform.And we fully support it.“ 10:12AM 接下来，让我来谈谈关于应用程序商店（AppStore）的一些事宜，在这个之前，我们首先说明两个我们可以使用的平台，第一个是HTML5平台，这是一个完全开放的，而且没有限制的平台。

10:12AM ”Anyone can write HTML5 apps.The second one is the App Store.It's the most vibrant app store on the planet.“ 10:12AM 任何人都可以写HTML5平台上的应用程序。第二个就是关于应用程序商店（App Store）这是世界上最为热门而且丰富的地方。

10:13AM ”So we have two platforms we support.Now you've heard about our process of approving apps.We get about 15k submissions a week.They come in at up to 30 different languages.“ 10:13AM 这两个平台对我们来说，完全支持，完全开放。其次，就是关于应用程序审批的过程，每周，我们平均能够收到高达30多种不同语言不同国家的近15000份待审核的应用程序。

10:13AM ”Guess what? 95% of all apps submitted are approved within 7 days.“ 10:13AM 猜猜会如何？其中有95%上交的应用程序会在提交后的7天之内批准发布。

10:14AM ”What about the ones we don't approve? Well why is that? What are the reasons? 1: the app doesn't do what you said it would.2: It uses private APIs...and if they change the app will break...and the third reason? They crash.“ 10:14AM 为什么会有一部分没有通过审核？是什么原因？

1、有的应用程序重复率太高，很相似；

2、有的应用程序有加密的APIs，如果一旦他们被黑客破解，钻空子...后果...而第三个原因是什么？就是太不稳定，总是崩溃。

10:15AM ”If you were in our shoes, you'd be rejecting for the same reasons.Even with this, 95% are approved in seven days.Sometimes you read these articles and you think something is going on...“ 10:15AM 所以这就是为什么只有95%的程序通过审核发布。

10:16AM ”I'd like to highlight the eBay app--a quote from John Donovan about the massive sales eBay has done in the iPhone app--$600m.“ ”Now I'd like to talk about something else...Netflix, Netflix on the iPhone.“ 10:16AM 这里我着重强调一下易趣（eBay）的应用，通过iphone上易趣买宝贝，易趣老大John Donovan稳赚了近6亿美元的收入 10:16AM Reed Hastings from Netflix is out!10:16AM Reed Hastings来了。

10:16AM ”We just launched Netflix for the iPad, and it's been a huge success.It's the #1 most downloaded in entertainment apps.But I'm happy to announce Netflix for iPhone coming this summer, for free.“ 10:16AM “我们刚刚在iPad上发布了Netflix，并且非常成功。目前它是娱乐项目中下载量最大的软件。而我很高兴的宣布iPhone版Netflix这个夏天也将发布，并且是免费的。” 10:17AM Demo time!10:17AM 展示时间！

10:17AM You can pick up your viewing place from iPad to iPhone(we assume other streaming you're doing on Netflix say...on the Xbox...)

10:17AM 你可以在iPad和iPhone上随时获取你的播放位置（我们假设了你可能会在别的平台上使用Netflix„„比如Xbox„„）

10:17AM Search, instant queue...yep...Netflix.On the iPhone.10:17AM 搜索，即时队列„„不错„„iPhone上的Netflix。

10:18AM ”Netflix is taking advantage of Apple's adaptive bitrate technology.And it allows us to seamlessly switch between networks.“ Oh snap--3G is a go.10:18AM “Netflix正在利用苹果的自适应比特率技术。而且它可以让我们在各网络之间实现无缝切换。”哎呀——3G嘛。

10:19AM Steve is back.”That's great.Next up, zygna.Let me have them explain it.“ Mark Pincus from Zygna is out.10:19AM 史蒂夫再次回到舞台，“今天我们将介绍一下在iphoe上的农场游戏。这是个非常受欢迎的游戏，很高兴的是，我们已经将它带到iphone上了” 10:19AM ”Thank you for having us today.Today we're introducing 'Farming' for the iPhone.'Farmville' is our most popular game, and we're excited to bring it to the most popular mobile platform in the world.“ 10:19AM 今天我们要介绍iPhone版的农场游戏。Farmville是我们最流行的游戏，能把它搬上世界上最流行的平台，我们对此很兴奋。

10:20AM ”We have over 70m active users.They've raised over $2m for Haiti.“ Demo time.Ah, syncs with your Facebook farms, apparently.10:20AM 我们有大概7千万活跃用户，他们已经向海地dz捐款超过200万美金。10:21AM In app purchases for the marketplace...if that's your thing.Ha!”Is that a Snow Leopard?“ ”It sure is, and it's only on the iPhone.“ 10:21AM 购买app就像在市场买东西一样随心。这是雪豹系统么？没错，但是他仅仅在iphone上运行。

10:21AM ”We now have withering crop push notifications.“ Big laughs.10:21AM 现在，我们收到庄稼萎缩的通知了，随时随地的push给我们。引得现场大笑。

10:22AM ”With Farmville on the iPhone, you'll be able to farm anytime, anywhere.But I'm most excited about how good tractoring just got.“ 10:22AM “有了iphone版开心农场后，你可以随时随地采收。能这样采收庄家真的让我们很兴奋”

10:22AM We're guessing this is really awesome if you play Farmville.We don't.Play it.10:22AM 如果我们玩开心农场的话这确实不错。但是我们并不玩。

10:22AM ”Thanks, that's our game!“ 10:22AM ”谢谢，这就是我们的游戏新作“ 10:23AM Available end of June.10:23AM “它将于6月底上架”

10:23AM “Next up, Activision.Karthik Bala is here to tell us about Guitar Hero.” 10:23AM “接下来是Activision公司。Karthik Bala将为大家呈现吉他英雄” 10:24AM “We developed a brand new experience for the iPhone and iPod touch...” 10:24AM “我们针对iphone和ipod touch开发了一种全新的游戏体验” 10:24AM “The game comes with classic rock from Queen and the Rolling Stones...” 10:24AM “游戏包含来自Queen，滚石等多首经典摇滚歌曲”

10:25AM “As you can see we have the obvious tapping mechanics.With the introduction of a new strumming mechanic, our team has made gameplay perfect.” 10:25AM “就像你们看到的，我们还是使用触屏点击操作。利用拨弹的操控方式，我们的团队让游戏体验变得完美”

10:26AM Oh goodness.There is air guitar happening on stage.And the music just got super loud!“You rock!” Big cheers for that.10:26AM 噢，天啊。台上在表演空气吉他。音乐声很响。“You Rock！”巨大的掌声。

10:26AM “You can start rocking out today--it's available in the app store for $2.99.” 10:26AM “游戏将于今天正式上架，售价2.99美元”

10:26AM Steve is back.“You know he was playing that in real time there...that's pretty cool.” 10:26AM 乔布斯回来了，“你知道他是玩吉他的，这个软件真的很棒！“ 10:27AM ”I have a few great pieces of info to share with you this morning.Last week we crossed 5b downloads.This next thing is my favorite stat of the whole show.You know we give 70% of revenue to developers.So how much have we paid? To date? Just a few days ago we crossed $1b.“ Wow, ha.A check made out to ”developers“ for a billion!10:27AM “今早还有一些不错的消息和大家分享。上周我们的总下载量已经突破50亿了。另外还有一个我个人很在意的数字，大家知道软件销售70%的份额是给

开发者的，那到今天他们已经获得了多少呢？几天前，这个数字已经突破了10亿美元。”iPhone软件开发者已经收入破10亿了呀！

10:28AM “And that's what makes the app store the most vibrant on the planet.Not only for users but developers as well.Now I'd like to talk about the iPhone.” 10:28AM “这也是为什么appstore是地球上最有活力的软件商店。用户和开发者都能从中受益。接下来我要开始说说新iPhone了“ 10:29AM ”There have been a lot of stats floating around, market research, studies.Some are okay, some are questionable.I'd like to give you two pieces of data.The first is a report that just came out from Nielsen.They said what is the marketshare in the US? RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%...Nielsen said we're over three times the marketshare of Android.“ 10:29AM 这里有一些很大浮动的市场调查，当然，有些是好的，有些存在疑问。这里有两份数据，第一个是一份报告，刚刚从Nielsen拿到。里面的内容是在美国marketshare占有多少份额？RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%...我们是Android 的三倍还多。。

10:30AM ”Here's another one--mobile browser usage.iPhone is at 58.2%, and Android is at 22.7%...that may help you put things in perspective.“ 10:30AM 另外一个是手机浏览器的使用比情况，使用iPhone浏览的为58.2%, 谷歌Android 只有22.7%...10:30AM ”So let's get back to iPhone.In 2007 iPhone reinvented what we thought of as a smartphone.It's hard to remember what it was like.It was really different before the iPhone.“ 10:30AM 言归正传，让我们回到最开始的iphone，2007年iphone的诞生彻底改变了智能手机的时代，是一个新时代的开始，iphone缔造了智能多点触摸手机的神话，这一切是真的只有iphone做到了！

10:31AM ”It started to change things.In 2008 we added 3G and the App Store, in 2009 the 3GS was twice as fast, and we added some other cool features like video...in 2010 we're going to take the biggest leap since the original iPhone.“ 10:31AM 当然，我们也在进步，在改变，2008年二代iphone的诞生和应用程序商店的成熟，接着是2009年三代iphone的问世次次都在引领着电子时代的发展和潮流，而如今，2010年，我们将在4代iphone上融入更多的心血，拥有更大的质的飞跃。

10:31AM ”We're introducing iPhone 4.“ 10:31AM 让我来引荐这部强大的iphone 4代吧。

10:31AM ”Now, this is really hot.There are over 100 new features, but I'm going to cover 8.The first one? An all new design.“ 10:31AM 炙手可热的4代iphone，拥有超过近100个新的功能。要我来说，第一个新的，那就是新的设计。

10:32AM ”I don't know if you've ever seen this.“ Ha!Huge cheers!10:32AM 我不知道你们是不是已经见过了？Jobs很风趣的笑着说（Jobs的意思是说前面泄露的4代iphone的信息，可能大家会有点眼熟）现场一片欢呼。10:32AM ”You ain't seen it...“ 10:32AM 你们一定看到了，哈哈

10:32AM ”You gotta see this in person.This is beyond the doubt, the most precise thing, and one of the most beautiful we've ever made.Glass on the front and back, and steel around the sides.It's like a beautiful old Leica camera.“ 10:32AM 新的iphone正反面采用玻璃镜面制作，侧面使用和新款mac一样的材质制作，看起来就像一台漂亮的经典徕卡相机。

10:33AM ”And it's really thin.This is the new iPhone 4.“ 10:33AM 就是这样，这次是真正的显露在你们眼前了，iphone 4代 10:33AM ”It is 24% thinner than the iPhone 3GS.“ 10:33AM 它要比三代还薄24% 10:33AM ”As a matter of fact, it is the thinnest smartphone on the planet.“ 10:33AM 事实上，他是全世界上最薄的智能手机

10:33AM ”Here are the volume controls...we have a front facing camera, micro SIM tray, camera and LED flash on the back...“ 10:33AM “这里是音量控制键...这里是一个前置摄像头、S这是IM卡托，后面则是摄像头和LED闪光灯..”

10:34AM ”Bottom, mic, top, headset jack, noise cancellation mic...“ 10:34AM 底部，麦克风；顶部，耳机插孔，噪声消除麦克风

10:34AM ”Now because there have been photos around, people have asked 'what's this'“ The lines!10:34AM 现在因为有图片，人们开始问“这是什么？”，这些线是什么？ 10:35AM ”This doesn't look like Apple...what are these lines? They are part of the primary structural elements of the phone...this is part of brilliant engineering.It uses the band as part of the antenna system!“ 10:35AM 觉得不像苹果的风格？那么这些线到底是什么？——它们是手机的主要结构构件的一部分（十分卓越的工程设计），它们是天线！

10:35AM ”It's never been done before.“ Uh, we called this!10:35AM“这是从来没有过的创举！”嗯，创举，我们这样称呼它！

10:36AM ”It's the thinnest smartphone ever.Stainless steel, glass on the front and back.Extraordinary build quality.I don't think there's another consumer product like this.So this is our all new design for the iPhone 4.And that's the first one.“ 10:36AM “这是世界上最薄的智能手机。不锈钢机身，在正面和背面是钢化玻璃。出色的质量。我不认为还有其他的消费产品能做到这样。好了，这就是我们iPhone 4的新设计。这是第一部分。“

10:36AM ”Second one, this is a biggie.Something we call the Retina Display.What's that? In any display there are pixels.We dramtically increased the pixel density, Four times the amount.“ 10:36AM 第二点，这是一个大事件。我们称之为视网膜显示。什么意思呢？我们做到显示屏幕都有像素。而这个技术极大地增加了显示的像素密度,像素是原先的4倍！。

10:37AM ”Why is that important? Let's say we want to draw the letter A--as you can see, we can get far more precision.And we play all sorts of tricks.“ He's showing anti aliasing.10:37AM “为什么这一点那么重要吗？假设一下，我们准备写字母A,正如你看到的那样——我们可以看得更清晰。不仅如此。我们用各种手段。”他展示着图像反失真过程。

10:37AM ”Because we have four times as many pixels, we get really, really sharp text.Now the retina display as 326 pixels per inch.“ Wow.10:37AM “因为我们有4倍的像素，我们得到了非常、非常清晰的文字。视网膜显示技术使得现在显示为每英寸326像素。”哇！

10:38AM ”People haven't even dreamed about a display like this.But there's more--it turns out there's a magic number that is right around this ppi that when you hold it away from your face...all of sudden things start to look like continues curves.Like text in a fine printed book.“ 10:38AM “人们做梦都没想过会有这样的显示效果。但是还有更多——这个ppi还有个很神奇的数字，就是当你把它从脸旁稍微拿开时„„忽然间所有的东西看起来都变得那么圆滑。就像一本印刷质量很好的书一样。”

10:38AM ”We are comfortably over that limit.Here's a normal display on the left, and the RD on the right.Can you see it?“ 10:38AM “我们完全超越了那个极限。左边这个是普通的显示效果，而右边的是RD的。看出来了吗？”

10:39AM ”Once you use a Retina Display, you can't go back.When you get to character based languages it's also striking.And it's not just text.It's images and video as well.“ 10:39AM “一旦你开始使用RD，你就不能不用它了。而当你使用基于字母的语言时它更是引人注目的。而且这不止是对于文本，对图像和视频都会有效。” 10:39AM ”Pretty amazing, isn't it?“ 10:39AM “很惊人，不是吗？”

10:39AM ”So I'd like to show this to you live.I have a 3GS here, and I've got a new iPhone 4.“ 10:39AM “那么我现在想给你们现场演示一下。我现在有一部3GS，还有一部新的iPhone 4。”

10:39AM ”So let me get them both fired up here.“ 10:39AM “那么我来把它们都开启。”

10:40AM ”Look at that difference...“ There is something notable here--but the RD is definitely darker...10:40AM “看出那区别了吗„„”的确有一些可以辨别出的区别——但RD的亮度却要暗的多了„„

10:40AM ”Look at the icon, look at the text, look at the icon of the clock...isn't that amazing?“ 10:40AM “看看这个图标，看看这段文字，看看时钟的那个图标„„很惊人，不是吗？”

10:41AM ”So now I'm going to go to some websites.I'm going to go to the NYT...let's compare.“ Loading slowly...”Our networks in here are always unpredictable...“ 10:41AM：现在，我来浏览一下其他网页，现在，我进入到纽约时报的主页，让我们对比一下，缓冲比较缓慢。这里我们的网络始终变化无常。

10:41AM ”You know you could help me out, if you're on WiFi if you could just get off...well we're having a little problem here.“ Oh boy, the iPhone 4 is NOT loading.10:41AM 你知道你能帮我们解决这些个小问题。如果你正在使用wifi，那么你可以随意关闭它。现在有点小问题，但是，我们的iphone4 居然不用缓冲！！10:42AM ”Okay, we're going to switch over to some backups here, I have a feeling we might have the same problem...“ Deadly silent here.Oooh, error ballon about the dock connector!”Well geez...“ Wow.10:42AM 现在，我们来换个角度，但是，我感觉可能会遇到相同的问题了。这时候全场极为安静，大家都在拭目以待。

10:43AM ”I'm afraid we have a problem and I'm not going to be able to show you much today...let's just go take a look at some photos here...take

a look at that.“ Wow, this is striking--huge difference in quality． 10:43AM 我想我们遇到点困难了，我也不愿意展现太多给大家，让我们来看看照片。看这。wooo，这是非常出众的，来自全场的赞叹。10:43AM Someone is going down for this network glitch.10:43AM 也许有些人会对此感到很失落了。

10:43AM ”One more time...sorry guys...“ Wait, it's loading.The audience is oohing!10:43AM 再试一次吧。对不起大伙，哦，不，等等，他开始缓冲下载了，所有的观众都惊叫起来。

10:44AM Seeing the NYT load has never been so exciting.”Scott, you have any ideas?“ Someone yelled Verzion!Ha!10:44AM 看纽约时报从来都没有这么兴奋，hey，你有什么想法么？ 10:44AM Bang!960 x 640 display.10:44AM 喔！！！960x640的分辨率

10:44AM 800:1 contrast ration, 4x better than the 3GS 10:44AM 对比度800：1，是3GS的4倍

10:45AM IPS technology--”Quite a bit better than OLED.“ 10:45AM，IPS科技工艺，确实比OLED好太多 10:45AM 3.5 inch display.10:45AM 3.5英寸显示屏

10:45AM 78% of the pixels on iPad.10:45AM 像素是ipad的78% 10:46AM ”It makes it so your apps run automatically on this, but it renders your text and controls in the higher resolution.Your apps look even better, but if you do a little bit of work, then they will look stunning.So we suggest that you do that.So that is the Retina Display.Awesome text, awesome images, and awesome video.We think this will set the standard, and no one is going to come close.“ 10:46AM 因此软件能自动在这样的分辨率运行，但现在的分辨率会渲染你的文本，控制在更高的分辨率。应用程序看起来的效果会更好，如果你稍加设置，会有令人眩晕的效果。因此我建议你们这样做。这就是视网膜显示器。极好的文本、很棒的图片和绝妙的视频。我想这会成为标准，而且没人能接近这一标准。10:47AM ”It's the window into your apps, your media...into your content.And we have something that's the best window on the planet.“ Well, that's

hyperbolic a touch.10:47AM 这是进入应用程序、媒体...内容的窗口。我们拥有地球上最好的窗口。10:48AM ”Third--the iPhone 4 is powered by the A4 chip.This was designed by our own team.This is wonderful to have in the iPhone.You take the back off--first thing you notice is that the iPhone 4 is packed to the gills.There's the A4 right there...micro SIM--we needed the space!You can see the biggest component is the battery.“ 10:48AM 第三，iPhone 4运行的是A4芯片。这是由我们自主研发的。在iPhone的运行效果很好。大家看大屏幕。首先大家看到的是iPhone 4内部图。A4芯片在这儿...micro SIM...我们需要空间。大家可以看到最大的零件是电池。10:48AM ”Because we've been able to make the batter bigger and because the A4 is so good, we've improved the battery life.7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music...“ 10:48AM 由于我们把电池做得更大了，而且A4芯片很棒，所以电池寿命也有所提高。iPhone 4能提供7小时的3G通话。6小时3G上网，10小时Wi-Fi上网，10小时视频播放，40小时音乐播放...10:49AM ”And 300 hours of standby.“ 10:49AM 以及300小时待机时间。10:49AM Quad band HSDPA, 7.2Mbps 10:49AM 它具备四频HSDPA，7.2Mbps 10:49AM Dual mics, 802.11n WiFi, GPS, compass, accelerometer.10:49AM 双麦克风，支持802.11n WiFi, GPS，罗盘，加速计。

10:50AM ”Number four, we have another new piece of hardware.We're adding a gyroscope.“ 10:50AM 第四点，我们添加了另一个新的硬件。我们添加了一个陀螺仪。10:50AM Big cheers for that.10:50AM（听到这里，现场一阵热烈的欢呼）

10:50AM ”We're adding a 3 axis gyro, and we tied the gyro and accelerometer, compass, and gyro together for six axis.It's perfect for gaming.“ 10:50AM 我们添加了一个3轴陀螺仪，并将这个陀螺仪和加速计、罗盘绑到一起成6轴。这是游戏的完美装置。

10:51AM ”I'd like to give you a demo of this.And since this does not require the network...I should be okay.“ 10:51AM ”我想来给大家进行一个演示。这个不需要网络，应该不会有问题了。。”

10:51AM “This is a little app that we wrote...” It's a stack of wood in 3D space.10:51AM “这是我们写的一个小程序”它是一个3D环境下的木头堆。

10:51AM Wow--Steve did a turn and the block went with him.Pretty darn cool.10:51AM 噢，乔布斯稍微一转，木头开始朝他移动。真的很酷！10:52AM Ha!It's like a game of Jenga!10:52AM 哈！就像一个层层叠游戏

10:52AM Steve is knocking blocks of wood out.10:52AM 乔布斯成功取出了一块木头

10:53AM The audience is ooh and aahing...“I practiced this a little bit.” Oh, there you go--the stack is done for!10:53AM 观众们都在场下随着他发出一声声惊叹。“我稍微练习了一下”噢，他成功了！

10:53AM “So the gyro joins our four other sensors.These phones are getting more and more intelligent about the world around them.” 10:53AM “除了之前四个传感器外，陀螺仪如今也成为了其中一员。我们的手机对它周围的世界也变更加智能了”

10:53AM “So that's number four.Number five: this is a great one.A whole new camera system.” 10:53AM “这就是第四个亮点。第五个，也是很美妙的一个，就是全新的摄像头系统”

10:54AM “Now everybody loves to talk about megapixels, but we tend to ask the question how do we make better pictures? Megapixels are nice, but what these cameras are really about is capturing photons and low light photography.So we've gone from 3 megapixel to 5 megapixel, but we're using a backside illuminated sensor.” 10:54AM “现在每个人都关注像素，但是我们更想问一个问题，就是如何才能拍出更好的照片？像素是个不错的东西，摄像头的工作是拍摄照片和适应暗光的拍摄。所以我们把它从300万像素升级到了500万像素，并且使用了一个背照式感光元件（Bandage_man注：背照式感光元件可以提供更好的黑暗环境下成像质量，低光照环境下拍照质量提升会非常明显）。

10:55AM “In addition to that, when most people increase megapixels they make them smaller, but we've kept ours the same size.They don't capture less photons.5x digital zoom, tap to focus, and we've got an LED flash.” 10:55AM 拥有5倍数码变焦功能，配备LED闪光灯的4代iphone让用户照出来的相片像素更高，更加精细。

10:56AM “The pictures we're taking are pretty remarkable.These haven't been touched in any way.It kills you what kind of quality you get.These were all taking by our employees, just culled some of the better ones I saw.” 10:56AM 这些都是非常实用的功能，在同等情况下4代的图片精细程度会更好 10:56AM “So we're really happy.We think we have a great camera.But that's not all...because it also records HD video.” 10:56AM 这不免确实让我们感到高兴，不过，这颗珍贵的摄像头的功能不仅仅局限于此，因为他还能够拍摄HD（高清晰）级别的视频 10:56AM 720p at 30fps!10:56AM HD级别的720p每秒30帧

10:57AM “We pioneered tap to focus, and we now have it for video...and we have one click sharing...and the LED flash will stay on for video recording.You can record, edit, and then with a few taps email it right on the phone.” 10:57AM 我们还是首先先选择你需要拍摄的主要取景区，同时开启LED闪光灯，完了之后通过编辑剪辑后利用电邮顺手发了它

10:57AM “It's pretty remarkable, but we're going even further.” iMovie for iPhone!10:57AM 当然，这只是一个部分，我们可不是只做了这么一点内容，更让人兴奋的是Mac上的iMove已经全面移植到iphone上了！

10:58AM “I want to show it to you...I want to invite Randy Ubillos...” 10:58AM 让我来秀一秀它给你们看，有请Randy Ubillos..10:58AM “Thanks very much.I've been doing this a long time.This year I had a chance to work on iMovie for iPhone, and it's one of the most exciting apps I've ever worked on.It's really amazing.” 10:58AM “非常感谢。我在这上面工作了很久了。而今年我终于有机会在把iMoive放到iPhone上了，并且这是我开发过最令我兴奋的一个软件之一。它非常惊人。”

10:59AM In the edit window you have a timeline along the bottom and your footage up top--buttons dot the corners.10:59AM 在编辑窗口中的底部有时间轴，在上面有镜头片段——在角落里有切换按钮。

11:00AM You can add photos, they automatically get the Ken Burns effect.11:00AM 你可以添加照片，他们会自动获取Ken Burns特效。

11:00AM Transitions, titles...it's all here!11:00AM 渐变，标题„„这里全都有！

11:01AM Automatically records geolocation then adds them into certain themes.11:01AM 自动记录地理位置并把它们添加到指定的主题中。11:01AM Five different themes.Only five? 11:01AM 5个不同的主题？只有5个？

11:02AM Transitions automatically change when you switch themes 11:02AM 当你切换主题时渐变效果会自动变换。.11:02AM “Here's a version at 720p, produced entirely on the phone.” 11:02AM “这里是个720p的版本，完全在手机上生成。”

11:03AM Video recording looks amazing.The quality is extremely impressive.11:03AM 视频录像看起来很不错。视频的清晰度让人很满意。11:03AM Big applause for the video.It was pretty stunning.11:03AM 观众为这个视频欢呼，太神奇了 11:03AM “Thanks very much!” 11:03AM “非常感谢！” 11:03AM Steve is back.11:03AM obs回到台上

11:03AM “Isn't that awesome? So iMovie for iPhone...you'll be able to buy this for $4.99...if we approve it.” Ha!11:03AM “很美妙不是么？iphone版iMovie，你会以$4.99的价格买到。如果我们同意它上架的话。”哈！

11:04AM “I think you're going to like it a lot.Before I begin number 6...our guys were running around like crazy backstage...we figured out why the demo crashed....” Oh no, they're turning off the Wifi!11:04AM “我想你们会非常喜欢它的，我们的测试人员让它在后台疯狂地运行，然后找到了demo版崩溃的原因。”哦不，他们把Wifi给关掉了！

11:05AM Oh my god.Jobs is asking everyone to turn off their network cards and MiFis!11:05AM 老天，jobs居然让每个人都关闭上网卡和MiFi

11:05AM He's asking people to set their laptops on the floor.11:05AM 他要求大家把本本全放在地上

11:05AM Guess what--we're not doing that.11:05AM 你猜怎么着。我们才不干。11:06AM Thanks 3G card!11:06AM 感谢3G卡

11:06AM “So number 6--iPhone OS 4.The most advanced mobile operating system in the world.First off, we're going to rename it.” 11:06AM “所以,第6——iPhone操作系统OS 4。世界上最先进的移动终端操作系统。首先，我们重新命名它” 11:06AM iOS 4!11:06AM iOS 4 11:07AM ”And we're going to give it some metal!“ 11:07AM“我们要去给它一些“硬货”！”

11:08AM ”There are some big new features--the first being multitasking.People said you weren't the first, but we figured it out.If you don't do it right, you kill the battery.“ 11:08AM“有一些大的新功能——第一是多任务。人们要说说你是不是第一个实现多任务的，但是我们更好地解决了它。如果不能更好的实现多任务，那么将会严重伤害手机电池。”

11:08AM ”We've added folders, and a whole bunch of other things I won't have time to demo today, but I'd like to demo these few things.“ 11:08AM “我们已经添加了文件夹功能，以及一大堆其他的事情。我今天没有足够时间一一演示，但下面我将展示一些。”

11:09AM ”I'm going to play some music, now I'm going to check some mail.Now I'm going to go to webpage and fine out if we did turn off our WiFi devices.“ Yep.Huge applause.11:09AM “我要播放一些音乐，现在我要检查一些邮件。现在，我要打开网页来检查一下我们有没有关闭WIFI。”是的。热烈的掌声。

11:10AM ”I'm gonna go back to mail...and I can swipe to the right and there's the audio controls for whatever audio app I'm using.And let me show you a few things in mail.You can see I have the unified inbox, and I've also got threading.I can see all of the messages in a single conversation.“ 11:10AM “我回到邮件...，我可以向右滑动来操作任何一个我正在使用的音频

程序，有对任何音频应用我使用的是音频控制。让我告诉你一些关于邮件的事情。你可以看到我有统一的收件箱，我可以在一个对话框中的看到所有的邮件。” 11:11AM ”It makes it really easy to follow.Now I'd like to go back to the home screen, and I'm going to create a folder.All I have to do is hold my finger on an icon, and drag it onto another icon, so I will drag this sports app onto another sports app and it automatically names it.“ 11:11AM “这使得它很容易操作。现在我想回到主屏幕，并且我将创建一个文件夹。我需要做的就是点住某个图标不动，然后拖动到另一个图标，比如我会拖到一个运动类程序到另一个上，它会自动命名。“

11:11AM ”So boom, there's my four apps.“ Finally a ”boom“!11:11AM “所以这是的4个应用程序。”

11:12AM ”Its really really helpful.So that gives you a brief view of iOS 4.“ 11:12AM “它真的很有用。好了，这就是关于iOS 4简短的介绍。

11:13AM ”I wanted to hit on the enterprise stuff.Data protection, device management, multiple Exchange accounts...and on the consumer side, we have Google search and Yahoo!, and we're adding Bing.“ Whoa.Whoa.11:13AM “下面我想介绍一些和企业用户有关的的东西。数据保护，设备管理，多Exchange帐户„„在普通消费者方面，我们有谷歌和雅虎搜索，此外我们加入了bing搜索。”哇。哇。”！

11:13AM Wow.So they are actually adding Bing.11:13AM 哇！他们真的加入了bing！

11:14AM ”Microsoft has done a great job on this.Check it out, it's kinda cool.“ 11:14AM “微软做得很好，试试这个，它很酷”

11:14AM GM candidate in devs hands today for iOS 4!11:14AM iOS 4 GM版今天将发布 11:14AM ”It will be out soon.“ 11:14AM “它将很快发布”

11:15AM ”Now there's another major miilestone we're about to hit.This month we will sell our 100 millionth iOS device.iPads, iPhones, iPod touch...there is definitely a market for your applications.“ 11:15AM 我们即将到达另一个重要的里程碑。这个月我们将售出第一亿部iOS设备──iPad，iPhone以及iPod Touch。。这绝对是您应用程序的一个好市场。

11:15AM ”Number seven--iBooks.We are bringing it to the iPhone with the iPhone 4.“ 11:15AM “第七──iBooks。我们将在iPhone 4 中把它带入iPhone。” 11:16AM ”Same bookshelf to keep your books...PDF reader...we're really excited about this.And of course, the iBookstore right on your iPhone.“ 11:16AM “你可以把书放在同样的书架上，它也是个PDF浏览器。对此我们感到非常激动。当然，iBook商店也会在你的iPhone上”

11:17AM ”We'll have it on the iPhone, the iPad, and the iPod touch.What can we do with these together? First, you can purchase and download a book.It will download wirelessly.You can download the same book to all your devices at no extra charge.Buy it on your iPad, download to your iPhone.And iBooks will automatically and wirelessly sync your current place, all your bookmarks, and all your notes.“ No extra charge? We'll take it.11:17AM “我们将拥有iPhone，iPad以及iPod Touch。有了这些，我们可以做些什么呢？首先，你可以购买并下载一本书，它可以无线下载下来。你可以在所有设备上都下载同一本书，而不需要另外付费。在iPad上购买，在iPhone上下载。同时，iBooks可以自动的，无线的同步到你的当前位置。所有书签，以及所有备注。”无需另外付费？我们可以做到。11:18AM ”It just all works.“ Demo time!11:18AM “它们都运行良好。”演示时间！

11:18AM ”I'm going to open one of my favorite books...'Winnie the Pooh'“ 11:18AM “我将打开我最爱的书之一，《Winnie the Pooh》”

11:19AM ”I can make a note here...'I love winnie the pooh'“ 11:19AM “我可以在这里添加一个备注。。‘I love winnie the pooh’” 11:19AM The PDF viewer looks pretty full featured.11:19AM 这个PDF浏览器看上去功能很强大

11:20AM ”It's really really nice.Pretty cool, huh? So that is iBooks.“ 11:20AM “它真的很不错，非常酷，不是么？这就是iBooks”

11:21AM ”Now, iBooks has the iBookstore, and it joins iTunes and the App Store.We have 150 million accounts--we think it's the biggest on the web.We're number one.“ 11:21AM “现在，iBooks有iBook商店，并且关联着iTunes和应用程序商店。我们有1亿5千万个帐户，我想这在互联网上是最大的了。我们是第一。” 11:21AM ”And that is number seven.Number eight...iAds.Why are we doing iAds? To help our developers earn money.“

11:21AM “这就是第七。第八个。。iAds。为什么我们要开发iAds？是为了帮助开发者挣钱。”

11:22AM Ooh, an iAd demo.So, iPad, iAd, iOS, iPhone, iPod.Let it sink in people.11:22AM 噢，一个iAd的演示。就是这样，iPad，iAd，iOS，iPhone，iPod。让它深入大众人民吧

11:25AM ”So let me tell you some of the brands that will be advertising with us.Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney...those are some of the brands.“ 11:25AM “让我告诉你们一些与我们有合作的品牌吧：Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney...这只是众多品牌中的一部分”

11:25AM ”I pulled one ad in process which was a Nissan ad.They're going to use it to advertise their electric car, the Leaf.They were hesitant to have me show you, but I convinced them.“ 11:25AM “我选了一段还在制作的尼桑广告。他们将用此来宣传新的电动汽车，the Leaf。他们本不太愿意进行展示，不过我还是说服了他们”

11:26AM ”It loads in, and I can always X out of it.So we're loading up a video...and here we go.“ 11:26AM “广告载入中，我可以取消它。正在载入一段视频。。载入好了” 11:26AM Wow, actually a pretty amazing ad.If you're a geek, you will love it.11:26AM

噢，一段很不错的广告。如果你是个数码达人，你会爱上它的！11:27AM ”So now we've got this cool navigator on the bottom.It spins the car.The only way you'll be able to get one of these is through this ad on the iPhone.So if you want to get a Leaf you need to get an iPhone...“ 11:27AM

“下面有一个导航键可以旋转轿车。只有通过这段iphone广告，你才有可能接触到这辆车。如果你想得到Leaf，你需要一台iphone。。” 11:28AM Steve is showing off interactivity with ads.Pretty cool, if you want to interact with a car ad.11:28AM

乔布斯在展示广告的互动性。非常不错，如果你喜欢和汽车广告互动的话。

11:29AM ”So that is iAd.11:29AM “这就是iAd”

11:29AM “I think a lot of people are going to try and win the car.It's a great idea!We're going to turn on iAd on July 1st for all iOS 4 devices.” 11:29AM

“我想很多人将会试着赢得一台轿车。这是不错的主意！我们将于7月1日正式在iOS4设备上开启iAd功能”

11:29AM “We've got advertisers committing to $60m.” 11:29AM

“广告商已经承诺投入6000万美元的广告”

11:30AM Steve says iAds are projected to represent 48% of the mobile advertising market in the second half of 2010.11:30AM 乔布斯表示预计iAd将占据移动广告市场48%的营业额。

11:31AM “So those are the eight things I wanted to share with you on iPhone 4.What do you think so far? I think it's a lot more than people thought it was.What do you think?” Big cheers.11:31AM “以上就是我要告诉大家的关于iPhone 4的8大亮点。你们感觉怎么样？我想这超出很多人的想象吧。你觉得呢？”巨大的掌声。

11:32AM “We'll, we're really pleased with it.But there is one more thing.” Whoa--the lights just went up along the side of the stage.11:32AM “我们很兴奋，真的很高兴。但是还有一件事。”哇，场边的灯光亮起来了。

11:32AM “So in 2007 when we launched the iPhone, it was my privilege to make a call to Jony Ive...and I'm going to do the same thing now.” Boom, video call.11:32AM “2007年我们发布了一代iPhone。我当时给Jony Ive打了个电话。。今天我要再给他打一个。”噢，视频通话！11:33AM Wow, ha!Jony Picked up!11:33AM 哈哈，Jony Ive接电话了！

11:33AM Whoa it froze up for a second.“Now it never freezes up...did you all turn off your WiFi?” 11:33AM 刚开始卡了几秒。“现在不会再卡了。你关掉了你的WIFI吗？” 11:33AM “Hi Jony--how are you?” 11:33AM “嘿，Jony--你怎么样？”

11:35AM “You know I grew up with the Jetsons...and video calls...and now it's real.What about you?” Jony: “I grew up with the same thing, and it's real now!” Steve: “It is real...especially when people turn off their WiFi.” Jony: “We've had to wait an awful long time for this to become reality.” Steve: “Okay, let's have lunch soon.” 11:35AM “大家知道的我看着‘Jetsons’长大的„„那么视频电话„„现在成

真了。你呢？”Jony：“我也是一样看着‘Jetsons’长大的，现在真的变成现实了！”Steve：“没错„„特别是当这里的人把WIFI关掉之后。”Jony：“我们可是等待这一时刻很久了。”Steve：“是啊，我们过段时间一起吃午饭吧。” 11:35AM It's called FaceTime.WiFi only.iPhone 4 to iPhone 4.No setup.11:35AM 这叫做FaceTime。只有在WIFI下可以使用。iPhone 4与iPhone 4之间互通，且不需要任何设置。

11:36AM “The video and audio quality is great.Now it's going to be WiFi only in 2010.We need to work a little bit with the carriers...” 11:36AM “视频和音频的质量都很棒。而在2010年它只可以使用WIFI，我们还在和运营商沟通使用其他的网络方式„„”

11:36AM “So FaceTime video calling.We're really happy with this.” 11:36AM “那么FaceTime视频电话。我们很高兴能拥有它。”

11:37AM “We made a little video to show some of the ways people might use it.” 11:37AM “我们做了个短片来掩饰人们可能如何使用这个功能。” 11:37AM Ah ha...it's the Sam Mendes commercial!11:37AM 啊哈„„是Sam Mendes的广告！

11:37AM A daughter graduating and talking to her mother!11:37AM 女儿的毕业式并和母亲对话！

11:38AM Wow.You can flip the image to the rear camera.This commercial is pretty intense.11:38AM 哇。你可以切换到后置摄像头。这个广告相当不错。

11:38AM Wow--very cool.Two people speaking in sign language on the phone.We're getting a little choked up!That's a pretty cool use.11:38AM 哇，很酷，两个人可以通过手机用自己的语言直接沟通啦，真的很不错！11:39AM “This is one of the moments that reminds us of why we do what we do.” 11:39AM “这是一个提醒我们为了什么做什么的时刻。”

11:39AM “Now it's based on a handful of standards...but this is going to be an open industry standard.” 11:39AM “现在，它是基于几个标准的„„但很快，这将会成为开放的行业标准。”standard.“

11:40AM ”So FaceTime...that's number 9.So that is the iPhone 4.We think it's the biggest leap we've taken since the original.“

11:40AM “那么FaceTime„„就是第9项。那么这就是iPhone 4。我们认为它是自从iPhone第1代到目前为止，改革最多的一次。”

11:41AM ”Pricing--there's two colors.White and black.Pricing--$199 for 16GB, $299 for 32GB.“ 11:41AM “定价——有两种颜色。白和黑。16G和32G的价格分别是$199和$299。11:41AM ”AT&T is going to make an incredibly generous upgrade offer.If your contract expires at any time in 2010, you can upgrade to the iPhone 4.You can get it up to six months early.“ 11:41AM “AT&T将会提供一个非常优惠的升级购买价格。只要你的合约在2010年的任何时间到期，你就可以升级到iPhone 4。也就是说你可以提前6个月拿到它。”

11:42AM ”So what's our lineup look like? 3GS is now $99.These go on sale June 24th.“ 11:42AM 那么我们的计划是怎么样的？3gs现在的签约价是99美金，在6月24号以后依然保持这个价格。

11:42AM ”Pre-orders start a week from tomorrow.And we're shipping in 5 countries.In July we're shipping in 18 more.“ 11:42AM 预定iphone4的时间15号，我们投递在计划内的5个国家，从7月开始会增加到18个国家。

11:43AM ”Now there's some accessories.A Dock.We have a case--we call it a Bunker.“ 11:43AM 现在多了一个附件，一个底座，我们称之为地堡。

11:44AM ”And they come in colors...those are $29.And I'd like to talk for minute about iOS 4 upgrades.For the 3G, not all the features are supported, same with the iPod touch, and this excludes the first generation.Upgrades are free for all these products.“ 11:44AM 将会有不同的颜色，分别价格为29美金。在这，我还是很想再说一下关于iphone 4。0操作系统的升级优惠，对于3g用户，不是所有的都能够被支持。ipod touch里，除了第一代不能够被支持外，其他的都免费得到升级。11:45AM ”We finally found a way to get them for free to our iPod touch users.“ 11:45AM 最后我们为ipod使用者找到了一个免费升级的方法。11:45AM ”So that is iPhone 4 and iOS 4.We have a video.11:45AM iphone 4和最新的操作系统我们都有视频。

11:45AM Ah...Jony Ive is pontificating!“This is so much more than just another product.” 11:45AM Jony Ive是非常有.影响的，这比任何产品都有更大的影响力。11:46AM Joswiak: “FaceTime is going to change the way we communicate forever.” Forever? Forever ever? 11:46AM facetime将会永久性的改变我们的交流方式，永久性的？没错，永久性的。

11:47AM “I can't believe this is real.That this is actually happening.” Hey people using video chat over 3G all over the world--does it feel that way? 11:47AM 我都不敢相信这竟然是真的，但这确实发生了。当人们使用了我们的视频聊天发出的惊叹

11:49AM Gotta admit, this video is making this thing look extremely attractive.11:49AM 他们在展示保护套的制作过程

11:49AM They've shown how the casing is produced.11:49AM 我们的这个视频聊天将非常吸引大众的眼球。11:49AM And now...the A4 part!11:49AM 现在，轮到我们的a4处理器环节了

11:50AM “We developed a glass that's 30 times harder than plastic.” 11:50AM 我们开发的这种玻璃材料的硬度，是普通塑料的30倍

11:51AM “This is going to change everything...all over again.” 11:51AM 这将会带来任何过往都不曾比及的改变，前所未有的再次颠覆般的奇迹 11:53AM “I put up this slide a little earlier this year.It represents what Apple is all about.We're not just a tech company.Apple is more than that.It's tech and humanity.It's the hardware and the software working together.It's not just a great new camera system, it's the editing too, it's not just a front-facing camera, it's that plus 18 months of work on the software side.It's the complete solution, so all of us don't have to be system integrators.” 11:53AM 我在今年早些时候就演示过这些。这代表了究竟什么才是Apple。我们不仅仅是一个科技公司。Apple并不仅限于此。Apple是科技和人性化、是硬件和软件的完美结合。这个并不只是一个新的拍照设备，更是一个编辑系统。这个不仅是一个前置摄像头，更是结合了18个月软件开发的结晶。这是一个完美的解决方案，因此我们没有必要成为一个生硬系统化的公司

11:53AM “I urge you to get your hands on one of these and see it for yourself.I just want to say thanks to the teams that have worked their tails off to create these products.” We think we know where this is going.11:53AM 我急切希望你们能够很快都能拿到一台，并且好好仔细观察一下。我只想对我们的团队说一声谢谢，感谢他们辛苦劳动创造了这些产品。我们认为我们知道该向哪里发展

11:53AM Jobs is listing off team members to applause...11:53AM Jobs正在列出这些被称赞的团队成员

11:55AM “And all the rest of the family that just supports us in a thousand ways...awesome job.So this our new baby, I hope you love it as much as we do.Thank you very much.” 11:55AM “其它的家庭通过各种不同的方式支持着我们。。这很伟大。这就是我们的新宝贝。我期待你们会和我们一样喜欢它。万分感谢。”

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第二篇：2007乔布斯首款iPhone发布会演讲稿

2007乔布斯首款iPhone发布会演讲稿

Thank you for coming.We’re going to make some history together today.So,welcome to Mac-world.You know,it was just a year ago that I was up here and announced that we were going to switch to Intel processors.A huge,heart transplant to Intel microprocessors.And I said that we would do it over the coming 12 months.We did it in seven months,and it was the—it’s been the smoothest and most successful transition that we’ve ever seen in the history of our industry.And it was because we made a beautiful,seamless version of OSX for Intel processors.And our team created Rosetta software which lets you run Power-PC apps on top of OSX on Intel processors.Our hardware team got to cranking out a new Mac with Intel processors every month,and we completed this transition in seven months.But we didn’t do this alone.We did this with the help of a lot of folks.Our new colleagues at Intel really helped us.Thank you very much.Our third-party developers rapidly moving their apps to universal versions to run at native speeds on Intel processors.Thank you very much.And most of all,our users.The minute you saw these lightning-fast machines,you bought‘em.And we’ve had an extremely successful year,and I want to thank our users very much.Now,as many as you know,our retail stores have for a while been selling over half their Macs to people who have never owned a Mac before:switchers.Well,I’m pleased to report that now,in the U.S.,Macs selling through all channels,over half of them are selling to people who have never owned a Mac before.It’s not just limited to our retail stores anymore.Half the Macs we’re selling in the U.S.We are picking up lots and lots of new members of the Mac family,and we couldn’t be happier.As a matter of fact,here’s one that might be coming on soon.Jim Allchin at Microsoft was quoted recently as saying if he didn’t work for Microsoft,he would buy a Mac,and he’s retiring soon,so I’ve alerted our Seattle stores to keep an eye out for him and give him really good service.You know,Vista’s coming out,and you know our ads with the Mac guy and the PC guy,we made a little ad for Vista,and I’d love to show it to you now,if you’d like to see it.[Apple ad] So,2007 is going to be a great year for the Mac.But this is all we’re going to talk about the Mac today.We’re going to move on to some other things and over the course of the next several months we’re going to roll out some awesome stuff for the Mac.But for today,we’re going to move on.So,the first thing I like to do is give you an update about our music business.As you know,we’ve got the iPod,best music player in the world.We’ve got the iPod nanos,brand new models,colors are back.We’ve got the amazing new iPod Shuffle.The iPod,in addition to being the world’s best MP3 player,has become the world’s most popular video player,and by a large margin.The iPod Nano is the world’s most popular MP3 player,by a wide margin.And the new shuffle is the world’s most wearable MP3 player.So we had an incredible line-up for this holiday season,all refreshed and new products.Now I’d like to tell you a few things about iTunes now that are pretty exciting.Number one,we have crossed a major milestone.We have sold over 2 billion songs on iTunes.It’s amazing.Now,there was an article recently that said iTunes sales had slowed dramatically.I don’t know what data they’re looking at,but this is our data,and what we see is iTunes sales were really up this year.It took us over three years to get to a billion songs.We got our second billion in 10 months in 2006.And growing off an over 600 million song base,we doubled it in 2006.So we couldn’t be happier with the growth rate of iTunes and selling 2 billion songs.Now,we are selling over 5 million songs a day now.Isn’t that unbelievable?That’s 58 songs every second of every minute of every hour of every day.And the last time we talked to you,we said that we were the 5th largest music reseller in the U.S.Now all these other guys sell music on CDs,and of course we sell it online.But if you add up all the music that’s sold,we were the fifth-largest reseller.Because of the growth of iTunes,I am pleased to report that we have now passed Amazon.We sell more music than Amazon,and we are now number four.And you can guess who our next Target might be.So that’s an update for music.Now I want to talk about TV shows.We’ve got awesome TV shows on iTunes.As a matter of fact we have over 350 TV shows that you can buy episodes from on iTunes.And I’m very pleased to report that we have sold now 50 million TV shows on iTunes.Isn’t that incredible? Now,let me go on to movies.When we started with television shows,the pioneering partner we had was the Walt Disney Co.They decided to throw in with us and sell TV shows,and boy did it work.Well,when we decided to sell movies,they were right with us there again as our pioneering partner to sell movies.And I am really pleased to announce that in the first four months of selling movies,we have sold 1.3 million movies on iTunes,which I think has exceeded all of our expectations.And today,we have a new partner joining the Walt Disney Co.to sell movies on iTunes,and that is Paramount.We’re thrilled because they have some awesome movies.Let me just show you a few of the titles here that are going up as we speak.All six Star Trek movies.So we are going to be moving up from the hundred movies we’ve offered so far to over 250 movies now offered on iTunes.These are getting up as fast as we can over the next week or so.And we hope to be adding even more movies as other studios throw in with us as 2006 rolls on.So that’s an update on iTunes.Now,as I said,we had a very strong lineup of music players for this holiday season.We always have stiff competition.That’s just part of this business.And we had a new competitor this past holiday season,which was,of course,Microsoft’s Zune.So how’d they do?Well,we don’t have data for December yet,because it’s not out till next week or the week after,I forget.But we have data for November,which was their launch month,should have been real big.And they garnered 2 percent market share.Two percent market share.iPod had 62 percent market share,and the rest had 36.Again,we don’t have data for December.We know we went up quite a bit in December in terms of market share.And we’ll find out how they did.But 2 percent in their launch month.So,no matter how you try to spin this,what can you say?So that’s an update on how we’re doing in the new music business,and we’ve got a few new ads for iPods.You know,we work with some of the greatest folks to create advertising.And they created this wonderful ad that I’d love to show you right now,so let me go ahead and roll it.[Ad plays] Now,just to let you in on our process a little bit,these guys are incredibly creative,they couldn’t stop,and they took the same song,which is an up-and-coming British pop group,and they took the same dancers,and they did some different animation,and they came up with what you’re about to see.[Ad plays] Isn’t that great?So,those will be running shortly.And that is an update to our music business.Now,I’d like to talk about a product we introduced in September.The code name was iTV.We have a new name for it.It’s called Apple TV.But you should either go with your code name,like we did with the Mac,or you should pick a code name quite a bit—a real name quite a bit different than your code name,so I’ll probably stumble and call this iTV five times today by mistake.I apologize.So Apple TV.Apple TV is a way to enjoy your media on your big screen TV.So let’s backtrack and talk about what we did when we previewed this in September.You can buy great content on the iTunes music store.Movies,TV shows and music,of course.And you can download it to your computer,be it a PC or a Mac.I’m going to use a Mac here.You can put other content on your computer from other places,of course.And you can put that content on your iPod,right?Now,you can go out and buy a wide-screen TV,hook up an Apple TV to it,and wirelessly transmit that content from your PC to your Apple TV and watch it on your big screen TV.It’s that simple.Right?It’s that simple.So,this is it.Let’s take a look around the back at the connectors to refresh ourselves.We have a power connector,USB 2,and Ethernet.And we have wi-fi wireless networking built in.And then we have ways to get video out.An HDMI connector,which is digital audio and video.Or component video and analog and digital audio.Right?All out the back.Most people,however,will just use these three.They’ll plug it in.There’s no power brick necessary.And they’ll hook up an HDMI cable to their wide-screen TV,and they’ll use wireless networking to get their content.So it’s really,really easy to use.Let me tell you a little more in-depth about what this box does.First of all it delivers up to 720p high-definition video.Right?Number one.Number two,it’s got a 40 gigabyte hard-drive inside of it.So it will store up to 50 hours of video.Which comes in handy for something I’m about to show you.And it has 802.11 wi-fi wireless networking,and it’s got all three of the popular standards.It’s got B,G,and the new Draft N standard,which is really,really fast.And it’s got an Intel processor in it,so it’s got the processing horsepower to do the kinds of user interfaces we like to do.So it’s a really cool box.It works with video,music and photos.It was designed for wide-screen TVs.It’s got wi-fi wireless networking,internal 40 gig hard drive.You can auto-synch your content from one computer.And you can stream content from up to five computers.So let’s examine this in a little more detail.Auto-synch from one computer.What does this mean?It means you can take one of the computers in your house,and right from iTunes,just like you would set up an iPod,you could set up your Apple TV.And you can set up your Apple TV to say,oh,take my ten most recently purchased unwatched movies and automatically put them on the hard drive of Apple TV.So that whenever I walk up to Apple TV,they’re there.Right?So let me show you,I’m going to do this with six TV shows.They just automatically,whenever I buy them,they just automatically will stream in the background to Apple TV and be stored on the hard drive.Right?So whenever I go to watch something,they are there.Now,I can also stream from up to five computers.In this case,I’m going to take content from five computers,and I can watch it on Apple TV but I will not store it on the hard drive.So you can just stream it live and watch it from other computers in the house.Or if your neighbor comes over with a notebook and they’ve got something cool that you want to watch on your widescreen TV.Again,PCs or Macs,I just choose the computer that I like.So,this is Apple TV,and why don’t we go ahead and show it to you?You can control it with this very simple remote.So let’s go see a demo.This is the screen saver.Takes all your photographs here and just puts them on your TV and they’re gorgeous,because as you know,photography these days is high-def,with these amazing digital cameras that we have.So,let’s go into the main menu of iTV,and here’s what it looks like.We’ve got movies,TV shows,music,podcasts,photos.So let’s go into movies here.And we go into movies.And we have all my movies that are stored on iTV,as well as the iTunes top movies.I can go see what’s selling on iTunes and stream it down and watch it on iTV.I can also look at theatrical trailers.Again,this is not stored on iTV.This is actually coming over the live Internet.Into my house through my Internet gateway,wirelessly to i—to Apple TV,and I can watch theatrical trailers streaming from Apple.com.So let’s go in here,and watch a cool trailer.There’s one called the Good Shepherd.So let’s watch this,I just click on it,and this is streaming live from Apple.com.[Movie trailer] So you get the idea.You can sit on your couch and watch theatrical movie trailers with iTV.Now,let’s back up here,and let’s go play a movie.We’ve got Zoolander here.Let’s go play a little part of Zoolander.One of our new Paramount movies.[Movie clip] Isn’t this great?So,that’s movies,and let’s go take a look at TV shows here.It’s,again,incredibly cool.Let’s go into“Heroes,”a really great new show,and let’s play an episode called Better Halves.[TV clip] OK,well,that’s TV shows.Now let me show you music.You know,iTV,of course is—Apple TV is primarily for video,but it turns out it’s awesome for listening to music on your home theater system,as well.We think a lot of people are going to buy it for that.So we’ve got music here,we’ve got the iTunes top music,top music videos.And let me go down into playlist here.We’ve got a favorites playlist,I’ll go into that.And I’ll just shuffle some songs,because I want to show you what it’s like when you’re playing music here.[Music plays] So it does that so it doesn’t burn a hole in your plasma TV there.And we can go ahead and just go to the next track here.So that’s what it’s like to play music.Alright.So now let’s go to photos.Again,your photos are high-def.These new digital cameras are awesome.And so you can just,again,move your photos to iTV or stream them over,over wireless networking.And see your photos right on your TV.So as an example,here’s a photo album I made of…just beautiful.So you get the idea.It’s really cool to watch photos on your widescreen TV.Now,what I’ve been demonstrating so far is primarily content that has been synched to Apple TV from my computer and I’d like to show you what it’s like when you want to connect to someone else’s computer.Let’s say Phil Schiller my neighbor comes over and he’s got his MacBook.Phil,what do you have on your MacBook.You got some content we could watch? [Demo with Phil Schiller] Well,let me just go down here to sources,and here’s the Apple TV that I’ve been playing off the hard drive of,and I just say I want to connect to a new iTunes right here,and iTunes is running on Phil’s machine.It says type in this PIN,for security reasons,and Phil types in the PIN into his MacBook.They’re fully authenticated now,and there’s Phil’s MacBook right up there and I push it,and now I’m going to be looking at the content right off of Phil’s MacBook and what do you want to watch,Phil? Alright,here we go.…Alright go to 30 Rock here.…Jack meets Dennis,OK,great.Here we go.We’re streaming off of Phil’s MacBook to this Apple TV live.[TV clip] Thank you Phil.That is Apple TV.So we think this is pretty cool Apple TV.Movies,TV shows,music and photos all on your widescreen TV.Really excited about it.So Apple TV is going to be priced at$299.Right?$299 for all this built in.And we’re going to be shipping them next month,in February,and we are taking orders starting today.So,Apple TV.Enjoy your media on your big-screen TV.We think this is going to be really something quite special Apple TV.This is a day I’ve been looking forward to for two-and-a-half years.Every once in a while,a revolutionary product comes along that changes everything.And Apple has been—well,first of all,one’s very fortunate if you get to work on just one of these in your career.Apple’s been very fortunate.It’s been able to introduce a few of these into the world.1984,introduced the Macintosh.It didn’t just change Apple.It changed the whole computer industry.In 2001,we introduced the first iPod,and it didn’t just change the way we all listen to music,it changed the entire music industry.Well,today,we’re introducing three revolutionary products of this class.The first one is a widescreen iPod with touch controls.The second is a revolutionary mobile phone.And the third is a breakthrough Internet communications device.So,three things:a widescreen iPod with touch controls;a revolutionary mobile phone;and a breakthrough Internet communications device.An iPod,a phone,and an Internet communicator.An iPod,a phone…are you getting it?These are not three separate devices,this is one device,and we are calling it iPhone.Today,Apple is going to reinvent the phone,and here it is.No,actually here it is,but we’re going to leave it there for now.So,before we get into it,let me talk about a category of things.The most advanced phones are called smart phones,so they say.And they typically combine a phone plus some e-mail capability,plus they say it’s the Internet.It’s sort of the baby Internet,into one device,and they all have these little plastic keyboards on them.And the problem is that they’re not so smart and they’re not so easy to use,and so if you kind of make a Business School 101 graph of the smart axis and the easy-to-use axis,phones,regular cell phones are right there,they’re not so smart,and they’re not so easy to use.But smart phones are definitely a little smarter,but they actually are harder to use.They’re really complicated.Just for the basic stuff people have a hard time figuring out how to use them.Well,we don’t want to do either one of these things.What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been,and super-easy to use.This is what iPhone is.OK? So,we’re going to reinvent the phone.Now,we’re going to start with a revolutionary user interface.It is the result of years of research and development,and of course,it’s an interplay of hardware and software.Now,why do we need a revolutionary user interface.Here’s four smart phone,right?Motorola Q,the BlackBerry,Palm Treo,Nokia E62—the usual suspects.And,what’s wrong with their user interfaces?Well,the problem with them is really sort of in the bottom 40 there.It’s this stuff right there.They all have these keyboards that are there whether or not you need them to be there.And they all have these control buttons that are fixed in plastic and are the same for every application.Well,every application wants a slightly different user interface,a slightly optimized set of buttons,just for it.And what happens if you think of a great idea six months from now?You can’t run around and add a button to these things.They’re already shipped.So what do you do?It doesn’t work because the buttons and the controls can’t change.They can’t change for each application,and they can’t change down the road if you think of another great idea you want to add to this product.Well,how do you solve this?Hmm.It turns out,we have solved it!We solved in computers 20 years ago.We solved it with a bit-mapped screen that could display anything we want.Put any user interface up.And a pointing device.We solved it with the mouse.We solved this problem.So how are we going to take this to a mobile device?What we’re going to do is get rid of all these buttons and just make a giant screen.Now,how are we going to communicate this?We don’t want to carry around a mouse,right?So what are we going to do?Oh,a stylus,right?We’re going to use a stylus.No.Who wants a stylus.You have to get em and put em away,and you lose em.Yuck.Nobody wants a stylus.So let’s not use a stylus.We’re going to use the best pointing device in the world.We’re going to use a pointing device that we’re all born with—born with ten of them.We’re going to use our fingers.We’re going to touch this with our fingers.And we

have

invented

a

new

technology

called multi-touch,which is phenomenal.It works like magic.You don’t need a stylus.It’s far more accurate than any touch display that’s ever been shipped.It ignores unintended touches,it’s super-smart.You can do multi-finger gestures on it.And boy,have we patented it.So we have been very lucky to have brought a few revolutionary user interfaces to the market in our time.First was the mouse.The second was the click wheel.And now,we’re going to bring multi-touch to the market.And each of these revolutionary interfaces has made possible a revolutionary product—the Mac,the iPod and now the iPhone.So,a revolutionary interface.We’re going to build on top of that with software.Now,software on mobile phones is like baby software.It’s not so powerful,and today we’re going to show you a software breakthrough.Software that’s at least five years ahead of what’s on any other phone.Now how do we do this?Well,we start with a strong foundation.iPhone runs OSX.Now,why would we want to run such a sophisticated operating system on a mobile device?Well,because it’s got everything we need.It’s got multi-tasking.It’s got the best networking.It already knows how to power manage.We’ve been doing this on mobile computers for years.It’s got awesome security.And the right apps.It’s got everything from Cocoa and the graphics and it’s got core animation built in and it’s got the audio and video that OSX is famous for.It’s got all the stuff we want.And it’s built right in to iPhone.And that has let us create desktop class applications and networking.Not the crippled stuff that you find on most phones.This is real,desktop-class applications.Now,you know,one of the pioneers of our industry,Alan Kaye,has had a lot of great quotes throughout the years,and I ran across one of them recently that explains how we look at this,explains why we go about doing things the way we do,because we love software.And here’s the quote:“People who are really serious about software should make their own hardware.”Alan said that 30 years ago,and this is how we feel about it.And so we’re bringing breakthrough software to a mobile device for the first time.It’s five years ahead of anything on any other phone.The second thing we’re doing is we’re learning from the iPod,synching with iTunes.You know,we’re going to ship our 100 millionth iPod this year,and that’s 10s of millions of people that know how to synch these devices with their PCs or Mac and synch all of their media right on to their iPod.Right?So you just drop your iPod in,and it automatically synchs.You’re going to do the same thing with iPhone.It automatically synchs to your PC or Mac right through iTunes.iTunes is going to synch all of your media onto

your

iPhone.Your

music,your

audio books,podcasts,movies,TV shows,music videos.But it also synchs a ton of data.Your contacts,your calendars and your photos,which you can get on your iPod today,your notes,your bookmarks from your Web browser,your e-mail accounts,your whole e-mail set-up.All that stuff can be moved over to your iPhone completely automatically.It’s really nice.And we do it through iTunes.Again,you go to iTunes and you set it up.Just like you’d set up an iPod or an Apple TV.And you set up what you want synched to your iPhone.And it’s just like an iPod.Charge and synch.So synch with iTunes.Third thing I want to talk about a little is design.We’ve designed something wonderful for your hand,just wonderful.This is what it looks like.It’s got a three-and-a-half-inch screen on it.It’s really big.And,it’s the highest-resolution screen we’ve ever shipped.It’s 160 pixels per inch.Highest we’ve ever shipped.It’s gorgeous.And on the front,there’s only one button down there.We call it the home button.Takes you home from wherever you are.And that’s it.Let’s take a look at the side.It’s really thin.It’s thinner than any smart phone out there,at 11.6 millimeters.Thinner than the Q,thinner than the BlackJack,thinner than all of them.It’s really nice.And we’ve got some controls on the side,we’ve got a little switch for ring and silent,we’ve got a volume up and down control.Let’s look at the back.On the back,biggest thing of note is we’ve got a two-megapixel camera built right in.The other side,we’re back in the front.So let’s take a look at the top now.We’ve got a headset jack.3.5 millimeter all your iPod headphones fit right in.We’ve got a place,a little tray for your SIM card,and we’ve got one switch for sleep and wake.Push it to go to sleep,push it to wake up.Let’s take a look at the bottom.We’ve got a speaker,we’ve got a microphone,and we’ve got our 30-pin iPod connector.So that’s the bottom.Now,we’ve also got some stuff you can’t see.We’ve got three really advanced sensors built into this phone.The first one is a proximity sensor.It senses when physical objects get close,so when you bring iPhone up to your ear,to take a phone call,it turns off the display,and it turns off the touch sensor,instantly.Well,why do you want to do that?Well,one to save battery,but two,so you don’t get spurious inputs from your face into the touch screen.Just automatically turns them off,take it away,boom,it’s back on.So it’s got a proximity sensor built in.It’s got an ambient light sensor built in,as well.We sense the ambient lighting conditions and adjust the brightness of the display to match the ambient lighting

conditions.Again,better

user

experience,saves power.And the third thing that we’ve got is an accelerometer,so that we can tell when you switch from portrait to landscape.It’s pretty cool.Show it to you in a minute.So three advanced sensors built in.So,let’s go ahead and turn it on.This is the size of it.It fits beautifully in the palm of your hand.So,an iPod,a phone,and an internet communicator.Let’s start with the iPod.You can touch your music.You can just touch your music,it’s so cool.You’ve got a widescreen video.You can find your music even faster.Gorgeous album art on this display.Built-in speaker,and,why not?Cover flow.First time ever on an iPod.So rather than talk about this some more,let me show it to you.Alrighty.Now,I’ve got some special iPhones up here,they’ve got a little special board in them so I can get some digital video out,and I’ve got a little cord here which goes up to these projectors,so I’ve got some great images,and you get to see what it really looks like.So,let me,I’ve got a camera here so you can see what I’m doing with my finger for a few seconds.And let me go ahead and get that picture within picture up.I’m going to go ahead and just push the sleep/wake button and there we go,right there.And to unlock the phone I just take my finger and slide it across.Want to see that again?We wanted something that you couldn’t do by accident in your pocket.Just slide it across.Boom.And this is the home screen of iPhone right here.And so if I want to get in the iPod,I just go down to that lower right hand corner and push this icon right here,and boom,I’m in the iPod.I want to get home,I push the home button right here,and I’m home.Back in the iPod.Now,here I am you see five playlists across he bottom.Playlists,songs,videos and more.I’m in artists right now.Well,how do I scroll through my lists of artists?How do I do this?I just take my finger,and I scroll.Isn’t that cool?A little rubber banding up when I run off the edge.And if I want to pick somebody,let’s say I want to pick the Beatles,I just tap them,and here’s the Beatles songs with their albums right here.If I want to play Sgt.Pepper’s I just hit Sgt.Pepper’s right there,and“A Little Help From My Friends.”Look at this gorgeous album artwork here.Of course,I’ve got a volume control.Now,I’ve got a little button up in the corner right here,you can see in the upper right-hand corner,I can hit that and flip the album art around.There’s all the other songs back here.And I can play“Lovely Rita”if I want to.Flip back around.Very simple.Right,I can set some stars back here just by setting the arrows.That’s a five star album.Isn’t that cool?Yeah,it’s pretty nice.Now,let me show you something else.I just take my unit here,and I turn it landscape mode,oh,look what happens!I’m in cover flow.Let’s go into Dylan here,let’s play“Like a Rolling Stone.”I just thumb through,just thumb through my albums.It’s real easy.Anytime I find something I like,I just turn it around,and play something.It’s that easy.It’s that simple.Isn’t that great?Alright.I could play with this for a long time.Again,I’ve got playlists here.I can go into my playlists.I’ve got artists.I’ve got songs.I’ve got more over here.I’ve got albums.I’ve got a great album view again that shows all my album artwork if I want.And I’ve also got audio books and compilations and things like that.I’ve also got videos here.So I push videos and I’ve got a video podcast loaded on,and a music video.And I’ve got a TV show and a movie,and I’d just like to show you the TV show here.This is an episode from The Office.All videos we look at in landscape.[Video plays] We have touch controls on here,of course.Isn’t that awesome?Isn’t that awesome? Now I want to show you a movie playing.Let’s play Pirates of the Caribbean,the second one.Great movie,by the way.[Movie plays] Now this is a widescreen movie so I just double-tap and I can see the whole thing here,or I can fill up the screen,whichever I like.And again,I’ve got on-screen controls here.Isn’t this cool?So we can be watching feature-length movies just like this.Alrighty.So that is the iPod.Pretty cool,huh?We’ve just started.So again,touch your music to scroll through your songs,scroll through your playlists.It’s incredible.Widescreen video like you’ve never seen on a portable device,160 pixels per inch,gorgeous screen quality,gorgeous album art,and cover flow.It’s the best iPod we’ve ever made.Again,some of the screen shots.It’s unbelievable.Here’s some album art I just put up,so you can see what it looks like.Just,no matter what you like,it looks pretty doggone gorgeous.And of course,cover flow and video,with on-screen controls.You know,I was showing this to somebody—I was giving a demo to somebody a while ago,who had never seen this before,inside Apple.And I finished the demo,and I said what do you think.They told me this,they said,You had me at scrolling.So,the iPhone with the most amazing iPod ever.You can now touch your music.So that’s the iPod.Now,let’s take a look at a revolutionary phone.We want to reinvent the phone.Now,what’s the killer app?The killer app is making calls!It’s amazing,it’s amazing how hard it is to make calls on most phones.Most people actually dial them every time.Most people don’t have very many numbers in their address book they use their recents as their address book.Right?How many of you do that?I bet more than a few.So,we want to let you use contacts like never before.You can synch your iPhone with your PC or Mac and bring down all your contacts right into your phone.So you’ve got everybody’s numbers with you at all times.We have something that’s going to revolutionize voice mail.We call it visual voice mail.Wouldn’t it be great if you had six voice mails if you didn’t have to listen to five of them first before you wanted to listen to the sixth?Wouldn’t that be great if you had random access voice mail?Well,we’ve got it.Just like e-mail you can go directly to the voice mails that interest

you.Excellent

audio

quality.iPhone

is

a quad-band,GSM plus Edge phone.We have decided to go with the most popular international standard,which is GSM.We’re on that bandwagon,headed on that roadmap,and plan to make 3G phones and all sorts of amazing things in the future.So,quad-band GSM plus edge,and of course we have wi-fi and Bluetooth 2.0 EDR built in,as well.So this is what it looks like when you get a call.This is what it sounds like.It’s one of our ring tones,you can pick of course.So,I want to show you four things.I want to show you the phone app,photos,got a calendar,and SMS messaging.The kind of things you would find on a typical phone,but in a very untypical way.So let’s go ahead and take a look.So let’s go to our phone first.You see that icon in the lower left-hand corner,the phone?I just push it right here,and boom,I’m in the phone.And I’ve got five buttons across the bottom:favorites,recents,contacts,keypad and voice mail.I’m in contacts,right now,again.How do I move around my contacts?I just scroll through them.And so,let’s say I want to make a call to Jony Ive.I can just push here,and I see Jony Ive’s context,with all his information:his three phone numbers,his e-mail,whatever else,his address,whatever else I’ve got.It’s all in one place.And if I want to call Jony,all I do is push his phone number.I’ll call his mobile number right now.And now,we are calling Jony here.Hey,Jony,how you doing?Well,it’s been 2.5 years,and I can’t tell you how thrilled I am to make the first public phone call with iPhone.I remember when we first started working on this,and it’s just unbelievable.Woah,what is this?I’ve got another call coming in.Jony,can I put you on hold for a minute?So I put Jony on hold and…

[Schiller says:Hey,Steve,I wanted to be the first call!“] Sorry Phil!As you can see,it’s put Jony on hold,and Phil,I can just touch Jony and bring Jony back.Hey,Jony are you there?Hey listen,Phil called.Do you mind if I conference him in? [”I guess so,“I’ve says] You can see the button has changed to merge calls right there in the middle,so I just push that right here,and now,I’ve created a conference call.Jony,you there?Phil,you there?[Yes.] So here we are,and listen I gotta get back to my keynote,so if I want to do that,I just touch this arrow right here,and I’m going to go ahead and take Jony private here and put Phil on hold.Jony,do you have anything to say on the first phone call? [”It's not too shabby is it?"Ive says] It’s not too shabby.You take care.And I end this call.Phil’s on hold.I take him off of hold.Phil,thanks very much,I’ve got to get back to the keynote now.Alrighty.So,now I’ve also got a way to make a list of favorites here,from my most-often called numbers so I can just touch it once and dial the number.And I might want to add somebody to favorites,so let’s say I want to add Phil Schiller,I just push that plus button in the upper right-hand corner right there,and up pop my favorites,and I can just go to S is here and there’s Phil,so Phil Schiller is right there.And I’ll put,let’s say I want to put Phil’s work number,and it’s added Phil,right there you see favorites.I can edit favorites by pushing the edit button in the left-hand corner,and I can move Phil up if I want to,maybe to the top.And let’s see,Tony’s changed his number I’ve got to update this anyway,so I’m going to get rid of that and I can just remove Tony.Boom,there we go.It’s that simple to edit these things.Very,very easy.I’ve got recents right here,which is all my recent phone calls.If I want to see the ones I’ve missed,which are in red,I can just go up and touch that button at the top,and boom,those are all the ones I’ve missed,and those are all the calls that I’ve placed or have gotten.If I want to dial the phone,if I’m real last-century,I can push keypad here,and I can dial a call just with…oops,called four,sorry.Wrong number.408-996-1010.And it formats the numbers and if I want to,I can just keep dialing,let’s say it’s a European number,and the numbers just keep getting smaller,real simple.Very simple to dial with the keypad.Now let me show you visual voice mail.This is so cool.This is a collaboration that we’ve done,which I’ll talk more about later,and it allows us to have random access voice mail.Go directly to the voice mails we want.So as an example,I come to my voice mail,and I say,oh,there’s one by Al Gore.I want to hear that one.I just push it.[Congratulatory message from Al Gore plays.] Now,if I want to call Al back right now,I can just push that call back button.But I want to listen to one from Tim Cook that I’ve got here,so let me listen to Tim.[Message plays] Isn’t this awesome.And so I’ve got voice mail how I want to listen to it,when I want to listen to it,in any order I want to listen to it with visual voice mail.So that is a quick tour of the phone app.Now what I want to do is show you SMS texting.So I just go to that SMS icon in the upper-left-hand corner and push it.And I not only have SMS texting,but I have multiple sessions.So I can be carrying on conversations with people,and every time I get messages from them,I can be alerted to that,and go check it out.As an example here,I’ve got Eddie Q and I’ve been carrying on a conversation with Eddie,and I just tap this,and here’s the conversation I’ve been carrying on right here.And if there’s a new message it will tell me.And so there’s a new message from Phil,and let’s see the conversation was what.[SMS messages] And I’ve got this little keyboard which was phenomenal.It does error prevention and correction.Not that I won’t make some,I probably will.But it’s actually really fast to type on.It’s faster than all these little plastic keyboards on all these smart phones.So I can just say sounds great,see you there.And I can send that.And there it is.It’s that simple.And when Phil messages me back,I’ll be alerted,I’ll see the dot,and I can just go pick up that conversation where it left off.If I want to send a message to Eddie or Scott,I just push this and send a message and go.It’s so simple.So that’s SMS messaging,and again,you’ve seen the keyboard,it’s pretty awesome.We’ll come back to that a little later.And the third app I want to show you as part of the phone package is photos.You know,we have a two-megapixel camera built in,as I said.We also have the coolest photo management app ever,certainly on a mobile device,but I think maybe ever.And so here’s our photos.I’m going to go into our photo library,and this is our library and again,I can just scroll through photos here with my finger.Pretty cool.Let me go to photo album,I’ll pick Italy,and I just,let’s start at the top.And to go through pictures,I just swipe them.I can just swipe through my photo library.There’s one that’s landscape.I can just turn my device and take a look at it.Pretty cool,huh?So I can even swipe when I’m in landscape here.Isn’t this awesome?The other thing I can do is I can take any of these pictures and I can make them bigger.So let me go ahead and get the camera back up.I can take my fingers and I can,we call it the pinch,I can bring them closer together and move them further apart to make it bigger or smaller.So I can just move them further apart and stretch the image.Isn’t that cool?I can move it around,and…isn’t that cool?And now what I can do is I can pick to make this my wallpaper.And of course,I could jigger it around then and just set the wallpaper,and now if I’m back at home and I go to sleep,when I wake up from here on out,until I reset it,that’s my wallpaper.Whenever I’m making a call,that’s what I’m going to see.Boom.There we go.So photos,SMS and the phone app.That is part of our phone package for iPhone.Get a call,again,just really great call management features,just scroll through contacts with your finger.All the information at your fingertips here.Favorites,last

century,visual

voice

mail.Calendar,SMS texting,incredible photo app,the ability to just take any picture and make it your wallpaper.It’s pretty unbelievable,and I think when you have a chance to get your hand on it,you’ll agree,we have reinvented the phone.OK.So,now,let’s take a look at an Internet communications device as part of iPhone.So what’s this all about?Well,we’ve got some real breakthroughs here.To start off with,we’ve got rich,html e-mail on iPhone.The first time really rich e-mail on a mobile device.And it works with any IMAP or POP e-mail service.You got your favorite mail service,it’ll likely work with it.And it’s rich text e-mail.We wanted the best web browser in the world on our phone,not a baby web browser or a WAP browser,a real Web browser,and we picked the best one in the world,Safari,and we have Safari running on iPhone.It is the first fully usable html browser

on

a

phone.Third,we

and

have

Google

is Maps.Maps,satellite images,directions traffic.This unbelievable,wait until you see it.We have widgets,starting off with weather and stocks.And this communicates with the Internet over EDGE and wi-fi.And iPhone automatically detects wi-fi and switches seamlessly to it.You don’t have to manage the network.It just does the right thing.Now,I want to take a second and talk about e-mail.We hook up to almost any IMAP or POP3 mail service.I just want to give you some examples.IMAP of course is the best because you can keep folders and all your e-mail on the server and access it from anywhere.Yahoo Mail is IMAP.Microsoft Exchange has an IMAP option.And obviously.Mac mail is IMAP,as well.POP3,Google Gmail,AOL Mail,and most ISPs are POP3 e-mail.Now,I want to take a minute and highlight one.Yahoo Mail.Yahoo Mail is the biggest mail service in the world.They have over a quarter billion users.Biggest e-mail service in the world,and today,we are announcing with Yahoo that they are going to provide free push IMAP e-mail to all iPhone customers.So,this isn’t just IMAP e-mail.It is push IMAP e-mail.So when you get a message,it will push it right out to the phone for you.Same as a BlackBerry.Free IMAP push e-mail from Yahoo.So we think this is a pretty big deal.So what I’d like to do now is I’d like to show you mail,Safari,Google Maps and widgets running on iPhone.So let’s go see.So let’s go into mail.Second icon from the left on the bottom there.I just touch it with my finger,and boom,I’m there.And so I’ve got an in-box here,and this is,by the way,running live on Yahoo IMAP e-mail.This stuff is coming off a Yahoo server somewhere up in the cloud.And so I can say James Vincent here sent me an e-mail.He’s a proud father,and there we go.And I can just scroll here.I’ve got in-line photos,rich text e-mail.So let’s look at another one.Phil Schiller.She loved the gift.Again,in-line photos,rich text,pretty nice.Shopping list,again,rich text right here.Pretty cool.Directions to Sushi Ron for tonight’s dinner.Now,iPhone of course parses out phone numbers and you can see there’s a phone number in blue.I can just touch it,and boom,I’m going to call this place.I don’t really want to call them so I’m going to end the call here.But you get the idea.And this last one,Ken Bereskin is one of our marketing folks.He just returned from Antarctica.Ken’s a great photographer,and he took all these great photos of penguins in Antarctica.Look at this,it’s great.Right in your e-mail,right on your phone.And if I want to by the way,I can look at my e-mail with a split view just like I do on my computer,and so I can select something here and just look at it down here if I want to peruse my messages real fast and just find that one message I was looking for.But I actually like the full-screen view.And of course,we have a standard in-box and drafts,and all sorts of folders you can put things in as well.So it’s real e-mail,just like you’re used to on your computer,right here on your phone.It’s extraordinary.And again,free IMAP e-mail from Yahoo.Now,let me go ahead and create an e-mail message.Show you what that’s like.So again,when I don’t need a keyboard it’s not there.When I do,it’s there.I want to send a message to,let’s say,Phil.I just type PH,and boom,Phil Schiller,it’s address completion and maybe I’ll send one to Scott Forrestal,as well,and there’s Scott right there,and let’s say the subject is dinner.Boom,and I just hit send.It sends that e-mail,and we’re done.So that is mail.Full desktop class e-mail running on a mobile device.All right,now I want to show you something incredible.I want to show you Safari running on a mobile device.So let’s go to the Web,and here we are.I’m going to load in,rather than apple.com here,a more universal site.I’m going to load in the New York Times,it’s kind of a slow site because it’s got a lot of images,but here we’re loading and we’re loading over wi-fi right now.And rather than just give you a WAP version of the New York Times,rather than giving you this wrapped version all around,we’re showing you the whole New York Times Web site,and there it is.Guess what I can do,I can just put this into landscape mode,and there it is right there.And I can scroll here if I want.Scroll up and down here.Still loading it in.There we go.Or I can just get back like this.Now,this is really great and I can see the whole page but of course I can’t read it.It’s a little too small.So I can get in with my fingers and pinch it but we have an optimization here.I can just double-tap on anything and it automatically fills up the screen with it.And I can just scroll around like this and scroll over here and I can even make this text bigger if I want to,and there it is.Just double-tap again to get back to the whole page.Isn’t this cool?Look at this.There is the New York Times.And again,any article I want,boom,there we go.Boom.Unbelievable.Now,you can look at multiple Web pages as well.You can have multiple Web pages open.So I just push this button in the lower-right hand corner.Shrinks it down,and I can add a new page if I want.And I’ll go to Amazon here out of my bookmarks.So let’s go to Amazon.And I love to go the DVD section of Amazon and see what DVDs are selling.I like it especially when Disney’s are in the top.And,so here’s Amazon,and even before the whole page is loaded on,I’m just going to double-tap on this,and I’m going to say let’s go to the DVD section here,and now it’s doing that.And here we are.And there’s a section over here in the right hand side,and these are top sellers,updated hourly.Oh look,Al’s Inconvenient Truth is number one.Alright.And here’s the other movies.Gray’s Anatomy,I like that.Pirates of the Caribbean.Fantastic.And so I’ve got this right here,and I can go back to the New York Times if I want.Zoom up to that picture so we can all see it.And again,isn’t this cool?Just go over there and get back to this one.I can get rid of it just by hitting the X.And there we go.Isn’t that incredible?Safari.You know,if you’ve ever used what’s called a Web browser on a mobile phone,you’ll know how incredible this is.I hope you’ll never really know,because it’s bad out there today,and this is a revolution of the first order,to really bring the real Internet to your phone.Let me show you something about widgets here.Let’s go to stocks right now,and we’re going to load stock information off the Web,and just right onto the phone here.Oh,look,Apple’s up!That’s great!Well,I could look at different graphs here if I want to.And that’s fantastic.Let’s look at the percentages here.Oh,good.Good good.So I’ve got stocks right here,and I can go look at the weather.Let’s see what it’s like outside.49 degrees,but it’s supposed to get to 61 today,so that’s good.We’ll just stay in here until it warms up.Now,I’ve got Paris right here.I can have as many of these as I want,so it’s nighttime in Paris.It’s actually warmer in Paris at night than it is here today.Wow.Aspen,well,no snow until later in the week.And Hawaii.Oh,it’s raining,that’s not good.Well,anyway,here’s four places.Hawaii,Aspen,Paris and San Francisco,and again,the weather widget.Now,to conclude with the Internet device section here,I want to show you something truly remarkable,which is,Google Maps on iPhone.I hit our maps application here and it’s coming up.And it shows us North America,and I’m going to go to Moscone West.That’s where we are right now.And here we are.Boom.That’s where we are.Now,what I’m going to do,is I’m going to go look for something.I’m going to certainly want a cup of coffee afterwards,so I’m just going to look for Starbucks,right?Starbucks,so I’m going to search for Starbucks,and sure enough,there’s all the Starbucks.Now,I can get a list of Starbucks here,and I can pick that one if I want,and I can even go look at that Starbucks,and there it is,and let’s give them a call.Good morning,Starbucks,how can I help you? Yes,I’d like to order 4,000 lattes to go,please.No,just kidding,wrong number.Thank you.Bye-bye.OK.Now,I can zoom in by just pinching if I want to.Or I can just double click to zoom in,and I get just higher and higher resolution versions of the map.So let’s go somewhere else here that I’ve got bookmarked.Let’s go to the Washington Monument.And so here’s Washington,D.C,and I could just double-tap and I’m going in a little further here,just double-tapping in.And there’s the Washington Monument there,and I’ll double-tap in again.But now I want to show you something else.Satellite images.So I just hit this button called satellite at the bottom.It’s going to replace the map with satellite images,there we go.And I can just double-tap in,and double-tap in again.And let’s double-tap in again.This is the Washington Monument.Look at this.I can see people down there.Whoops,there we go.Yep.Isn’t that incredible.Right on my phone!It’s unbelievable.So let’s go,I’ve got another one,the Eiffel Tower,which is very cool.I set this one to be,look at this,there’s the Eiffel tower.There’s people at the Eiffel Tower you can see.Look at that.Incredible.And here,one last one I have to show you,the Coliseum in Rome.So again,here we are in Rome.That’s as far as we can go with the map,but we can go a little further with the satellite.There’s the Coliseum.There’s the Roman Coliseum.Satellite imagery,right on the phone.Look at that.That’s the Coliseum.Unbelievable.Right on the phone.What do you think.Isn’t that incredible? So,all these amazing things.This is a breakthrough Internet communicator built right into iPhone.The first rich html e-mail on a phone.The first real Web browser on a phone.Best version of Google Maps on the planet,widgets,and all with Edge and wi-fi networking.We’re very,very happy with this.Again,push e-mail.IMAP free Yahoo and almost any other IMAP and POP service you want to hook up to.Incredible new technology for entering text.Far better than we’ve seen on phones before.A real browser on the phone.We can see real Web pages in portrait or landscape.We can zoom in on what we want to take a look at more closely.Google Maps and widgets.It’s the Internet in your pocket for the first time ever.Now,you can’t really think about the Internet,of course,without thinking about Google,right?And for Google,what we have on our phone,working with them is of course Google search,we have that built right into the browser.Just type what you want,hit Google and you’re off.And Google Maps.We’ve been working very closely with them to make this all happen.We’re thrilled with the results,and it’s my pleasure now to introduce Dr.Eric Schmidt,Google’s CEO.[Eric Schmidt] Now,you also can’t think about the Internet without thinking about Yahoo.And again on the phone,we’ve got Yahoo Search built right in,you can select which one you want to use.Just type in something,hit that Yahoo button and boom,you’re off.And of course,we also have Yahoo IMAP e-mail services.And so,it is my great pleasure to introduce Jerry Yang,co-founder and chief Yahoo.[Jerry Yang] You know,it’s been great having the two greatest companies on the Web right down the block.Google and Yahoo.And we’ve been able to work with these guys really closely,and it’s been an incredible pleasure to work on this great technology and bring it to everybody in iPhone.So thank you guys very much.You’ve really helped us put the Internet in your pocket.So,Internet communicator,an iPod and a phone.Let’s put them all together and see what you can do in a real-life scenario.So,let’s take a look.I want to listen to some music,so I want to go into my iPod here and let’s see,in artists,I want to listen to,oh,maybe Red Hot Chili Peppers,I love those guys.And so I’m listening to a song of theirs.And let’s see what happens when I get a phone call.Music fades out.Screen changes.Got a phone call coming in.So I can ignore it,but I think I’m going to answer it.So I’ll answer it.Howdy.Hi Phil,listen I’m kind of busy right now.What can I do for you? [Schiller discussion.] Oh,OK,hold on just a sec.So I push the home button on my wallpaper and I go home right here,and I’m still on the call.You can see the phone thing flashing right there on the lower left.And I go into photos and now I’m in photos and you can see the bar across the top,the green bar,I can just touch that to return to the call.And Phil wants a photo that he wanted to use it for his screensaver,it was one of the ones that was taken in Hawaii,I think it was this one.Yep,there it is.So you want me to mail this to you,Phil?So I again I just go down here and push this button,and rather than use it as wallpaper,I’m going to e-mail it.So watch what happens now.It shrinks it a little bit,and then a compose windows will come up right behind it.There we go.And I will just tap in the to field and send this to Phil here,Phil Schiller there we go.And the e-mail is there,yep,it’s there,and I’m just going to send it.Hey,Phil,that should be on its way right now.Anything else?…Let me go check it out.I think I’ve got Fandango in my bookmarks here.Yes,I do.Let’s go to Fandango,figure out what movies are playing.…To go back to my call I just touch the top here,and I’m back at my call,and I’m just going to go ahead and end the call.What happens now?Back in my music.So,this is what it’s like when you put it all together.iPhone.Today Apple is reinventing the phone.Now how does this stack up.Let’s go back to these guys.Let’s take a look.Well,these are their home screens.And again,as you recall,this is iPhone.This is what their contacts look like.This is what iPhone’s contacts look like,and again,you just pick one and you see everything about that person,all the information you have.This is what mail looks like on these smart phones.Again this what mail looks like on iPhone.You have rich,html,rich text e-mail.This is what calendars look like on these guys.This is what calendars look like on iPhone.This is what the Web looks like,and we tried to make it look as good as we could on these.It usually looks worse and this is what you get,and of course,this is what you get on iPhone,and you can zoom in and see anything you want.And this is what you get for music players,nobody really uses them much,and this is what you get on iPhone.So after today,I don’t think anyone is going to look at these phones quite the same way again.Now let me tell you about some accessories we’ve got for iPhone.Got some great stereo headphones we’re going to be shipping,and they’ve got a little addition to them,which is this little thing right over here.It’s a microphone and a switch,so you can talk,you have them in there,you can get a call and just talk.Beautiful reception on the microphone.And just push it together to answer a call or hang up on a call.So you can be wearing them.It just dangles right there and picks up your voice beautifully.And we also have a Bluetooth accessory headset that we’re going to be shipping and there it is right there.It’s incredibly small and just to let you see what it looks like,it’s got one button on the top for answering and hanging up a phone call.You never have to turn it off or on.It just goes to sleep.It automatically pairs with iPhone so you don’t have to worry about pairing.It’s really simple.And it’s very tiny.This is what it looks like in-ear.It’s just beautiful.It’s the coolest one that we’ve ever seen.So Bluetooth headset coming as well.Battery life.A lot of these smart phones have pretty low battery lives.We’ve managed to get five hours of battery,and that’s for talk time,video or browsing.Five hours of battery life,and 16 hours of audio playback,so that’s dramatically better than any of these smart phones.There is a tremendous amount of high technology in iPhone.We’ve been pushing the state of the art in every facet of this design.So let me just talk a little bit about it here.We’ve got the multi-touch screen.A first.Miniaturization,more than any we’ve done before.A lot of custom silicon.Tremendous device.Featherweight

power

management.OSX

inside

a

mobile

precision enclosures.Three advanced sensors.Desktop class applications,and of course,the widescreen video iPod.We’ve been innovating like crazy for the last few years on this,and we filed for over 200 patents for all the inventions in iPhone,and we intend to protect them.So,a lot of high technology.I think we’re advancing the state of the art in every aspect of this design.So iPhone is like having your life in your pocket.It’s the ultimate digital device.So what should we price it at?Well,what do these things normally cost?An iPod,the most popular iPod,$199 for 4 gig nano.What’s a smart phone cost?Well,they say you get the phone and some of the Internet with it,although that’s questionable.But they cost somewhere around$299.You can get them for$199.Palm just introduced one at$399 yesterday,so they generally average about$299 with a two-year contract.Now,these phones sort of do music but nobody uses them for music because they’re not very good and so they end up buying an iPod to go with the phone.We know,we sell the iPod.And so people spend$499 on this combination.What should we charge for iPhone.Cause iPod has got a lot more than this stuff.It’s got video.Real video.It’s got this beautiful gorgeous wide screen.It’s got multi-touch user interface.It’s got wi-fi.It’s got a real browser.It’s got html e-mail.It’s got coverflow and on and on.And this stuff would normally cost hundreds of dollars.So how much more than$499 should we price iPhone?Well,we thought long and hard about it,because iPhone just does so much stuff.So much better experience on call,on managing your contacts and visual voice mail.Random access voice mail for the first time.Texting and e-mail and real browser and Google Maps.Tremendous iPod and cover flow and video.What should we price this thing at.Well,for a 4 gigabyte model,we’re going to price it at that same$499.No premium whatsoever.$499.And we’re going to have an 8 gigabyte model for just$599.So we’re going to price it starting at$499.Now,when’s it going to be available?We’re going to be shipping these in June.We’re announcing it today because with products like this we’ve got to go ahead and get FCC approval which takes a few months,and we thought it would be better if we introduced this rather than ask the FCC to introduce it for us.So here we are,and we’re going to be shipping it in June in the U.S.We’re going to Europe hopefully by the fourth calendar quarter of this year.And in Asia in 2008.So in June,in just a few months,we’ll be shipping in the U.S.And when we do,our partner is going to be Cingular.We’ve chosen Cingular.They are the best and most popular network in the country.58 million subscribers.They are number one.And they’re going to be our exclusive partner in the U.S.Now,it’s a unique partnership though.We’re not just going to be selling phones and services together.We’re going to be doing innovation together.We worked with Cingular on visual voice mail.Because it’s an innovation that requires both innovation on the phone and in the network.You can’t do it in just one place.You have to do it in both places and collaborate.And so visual voice mail is the first fruit of this collaboration,and you will see more.And when we start shipping in June,we will be selling iPhone through our own stores,and through Cingular stores.And it’s my pleasure to introduce the CEO of Cingular,Stan Sigman.[Sigman] Let’s take a look at this market,and how big it is.My clicker’s not working.Oh there it is.So how big is this market,well let’s take a look.Clicker is not working.They’re scrambling backstage right now.You know,when I was in high school,Steve Wozniak and I,mostly Steve,made this little device called the TV jammer.And it was this little oscillator that put out frequencies that would screw up the TV.And Woz would have it in his pocket,and we’d go into like a dorm at Berkeley where he was going to school and he’d screw up the TV,and somebody would go up to fix it,and just as they had their foot off the ground,he’d turn it back on.If they put their foot back on the ground he’d screw up the TV again.And within five minutes he’d have somebody like this for the rest of the Star Trek episode.So game consoles.26 million game consoles were sold in 2006 worldwide,actually a little smaller than you’d think.It’s not such a big market.Digital cameras dwarfed it at 94 million.MP3 players 135 million.And PCs,about 209.Mobile phones,just about a billion last year,worldwide.So what does this tell you?What this tells you is,that 1 percent market share equals 10 million units.This is a giant market.One percent market share,you’re going to sell 10 million phones.And this is exactly what we’re going to try to do in 2008,our first full year in the market,is grab 1 percent market share and go from there.So we’re going to enter a very competitive market,lot of players,we think we’re going to have the best product in the world,and we’re going to go for it and see if we can get 1 percent market share,10 million units in 2008,and go from there.So,today,we’ve added to the Mac and the iPod.We’ve added Apple TV and now iPhone.And you know,the Mac is really the only one that you think of as a computer.Right?And so we’ve thought about this and we thought,you know,maybe our name should reflect this a little bit more than it does.So we’re announcing today we’re dropping the computer from our name,and from this day forward,we’re going to be known as Apple Inc.,to reflect the product mix that we have today.I didn’t sleep a wink last night.I was so excited about today,because we’ve been so lucky at Apple.We’ve had some real revolutionary products.The Mac in 1984 is an experience that those of us that were there will never forget.And I don’t think the world will forget it either.The iPod in 2001 changed everything about music,and we’re going to do it again with the iPhone in 2007.We’re very excited about this.There’s an old Wayne Gretzky quote that I love.I skate to where the puck is going to be,not where it has been.And we’ve always tried to do that at Apple.Since the very very beginning.And we always will.So thank you very very much for being a part of this.Thank you to worker,families,and John Mayer performance.

第三篇：发布会演讲稿

“远方奥迪登山队”台湾玉山之行活动新闻发布会发言稿 各位来宾、新闻媒体界的朋友们：

大家下午好!

非常感谢大家来到 “远方奥迪登山队”台湾玉山之行活动的记者新闻发布会现场，在此，我谨代表淄博奥维汽车销售服务有限公司向各位来宾、新闻媒体界的朋友们表示热烈的欢迎！

淄博奥维汽车销售服务有限公司远方奥迪店自成立到现在已经走过了七个年头，在这七年的成长奋斗中，公司业绩节节攀升，不断的取得好成绩，不但得到鲁中地区消费者的广泛好评，也得到了授权厂家的高度认可，这些都离不开广大媒体朋友的支持和帮助，在这里我代表远方奥迪再次感谢各位媒体朋友！“远方奥迪登山队”台湾玉山之行活动，是一项非常有意义的活动，是我们一直支持和坚持的活动之一，淄博登山队一直以健康、阳光、运动、积极向上、热心公益的形象示人，此次登上活动体现了一种积极进取精神，与远方奥迪秉承的“尊贵、运动、进取”品牌理念以及远方奥迪的企业形象相吻合。“诚信经营，奉献社会”是我们奥迪品牌核心理念，在“远方奥迪登山队”台湾玉山之行活动结束后，摄影作品展出会在远方奥迪展台进行，展品所得款项以远方奥迪登山队名义捐给淄博福利院，促进我们远方奥迪公益事业的开展。

“远方奥迪登山队”台湾玉山之行活动不仅提高我市登山运动水平，进一步加强与台湾的交流与合作，延续和增进海峡两岸登山界人士的多年友谊，扩大淄博登山界在台湾的影响。我希望这次的新闻发布会能给登山队员们更多的信心和勇气，目标只有一个，体验祖国的壮美河山，体验并征服路上的困难与险阻，带着奥迪品牌的精神文化攀上高峰！

最后，我衷心的祝愿“远方奥迪登山队”台湾玉山之行活动圆满成功！凯旋归来！

谢谢大家。

第四篇：发布会演讲稿

各位评委同事，大家下午好!下面由我向大家介绍线路工区QC小组本次的QC成果。本次线路工区QC小组的课题是《解决令克操作困难的问题》，本小组成立于2010年5月份，共有成员10名，开展活动共计85次，每周2~3次。这是小组成员介绍。小组活动进度为：1-2月份课题选择和QC培训。2~4月份现状调查及目标设定，4~5月份原因分析及要因确认，5~6月份对策制定和实施，6~10月份效果检查验证，10~11月份巩固措施及总结。

近几年松阳电网建设大规模的开展，在线路工区管辖范围内的线路设备中，令克的数量在不断增加，截止2010年年底线路工区管辖范围内共有令克约1100多台，几乎每天都有人员对其进行操作。在落实安全措施过程中，多次碰到因令克安装角度问题，在取下或放上熔管时无法操作或操作比较困难。特别操作一些老旧令克时，由于令克棒与熔管之间的设计不够合理，单凭令克棒放上或取下熔管，很容易造成熔管掉落，砸到工作人员或设备，存在一定的安全隐患。

00为解决令克安装时熔管轴线与地面的垂线夹角角度未在15至30之间，同时由于

人员所站立位置的限制，在操作熔管时难度较大。和在放上或取下令克的熔管时，经常发生熔管掉落砸到操作人员及设备的情况，对人生安全及设备安全存在较大的隐患这两个问题，本小组选择《《解决令克操作困难的问题》作为本次QC小组课题。

目前线路工区管辖范围内的1100多台令克中，能正常操作的约600台，令克安装不符合要求的约380台，令克棒与令克不匹配的约120台。左图为因令克安装角度问题难以操作的情况。主要原因是熔管轴承为半圆形，而令克的卡口只有熔管轴承直径的3/4大。一旦安装角度不符合要求，就可能导致熔管轴承卡在令克卡口中无法操作的情况。左图为令克棒与令克不匹配的情况:主要原因为部分老旧令克与令克棒不匹配，造成操作时令克棒横轴顶在令克下桩头上，无法放上或取下熔管，给操作带来很大的困难。

2010年全年操作令克共计530多次，其中正常操作410次，占实际操作的77.3%操作时熔管掉落78次，占实际操作的14.7%；因令克安装角度问题31次，占实际操作的6%；令克棒与令克不匹配的11次，占实际操作的2%，如图显示有操作困难和操作时熔管掉落的高达120多次，基本每操作4次就发生1次。

为解决这个问题，本次课题的目标为：设计一种装置能有效解决令克操作困难的问题。该装置需满足以下四点要求。

1、可自由调整熔管的上下角度；

2、保证令克棒原有的安全特性不变；

3、能有效的防止熔管掉落；

4、具有牢固可靠，能重复使用。

导致令克操作困难易掉落的原有主要有：

1、人员，人员技术技能的差异；

2、设备，令克棒与老旧令克不匹配和令克熔管安装角度不符合设计要求；

3、工器具，令克棒棒头设计不合理

4、故障，一旦熔管因熔丝烧断后则难以取下。从这鱼刺图的分析我们得出以下6点末端因素。

1、熔管轴线与地面的垂线夹角小于15 ；

2、熔管轴线与地面的垂线夹角大于30°；

3、令克棒棒头设计不合理；

4、熔管因熔丝烧断难以取下；

5、操作人员技术技能的差异；

6、令克棒与老旧令克不匹配。

根据这6点末端因素本开展要因分析及确认。此表为小组要因确认计划。

1、针对熔管轴线与地面的垂线夹角小于15°这一因素，进行现场调查后发现目前许多已在投运的设备由于产品的本身原因，老的一批令克未安装令克附件，导致熔管轴线与地面的垂线夹角小于150。确定本因素为非要因

2、针对熔管轴线与地面的垂线夹角大于30°这一因素进行施工现场及物料的调查，了解到目前新安装的令克都已配有令克附件，但在安装过程中发现有部分令克附件由于角度过大造成熔管轴线与地面的垂线夹角大于30°确定本因素为非要因。

3、针对令克棒棒头设计不合理这一因素，对现有的令克棒进行调查。左图为目前所使用的令克棒，令克棒的棒头只有一根圆形横轴，无任何挂环或附件。在操作令克过

程中，熔管会前后晃动，容易掉落，且无法调整熔管角度，一但碰到令克安装角度问题，就很难操作。确定本因素为要因

4、针对熔管因熔丝烧断难以取下这一因素，对令克熔管熔丝烧坏故障现场进行调查。发现当熔管内熔丝熔断后，熔管压舌因无熔丝支撑，失去张力，重心发生改变后，使熔管与令克底座连接处的方向也发生改变，垂直与地面，导致熔管难以取下。如左图。

5、针对操作人员技术技能的差异这一因素，对线路工区所有技工的专业技能水平进行调查分析。线路工区目前有技工18名，其中配电线路高级工6名，中级工12名，工作时间20年以上的5名，10年至20年之间的3名，5年至10年之间的7名，5年以下的3名。专业技能及工作经验方面存在着参差不齐的情况

6、针对令克棒与老旧令克不匹配这一因素，对目前已投运10年以上的令克进行现场调查发现，在线路工区管辖范围内拥有不同型号的令克多达13种，许多比较老旧的令克型号与目前的令克棒不匹配，操作时令克棒横轴顶在令克下桩头上，无法放上或取下熔管，给操作带来很大的困难。

根据确定后的要因制定对策计划。造成令克操作困难的要因为令克棒棒头设计不合理。根据这一要因制定相应对策。

左图为本次新装置的设计图纸。右图为实际产物。通过对现有的令克棒及令克熔管进行测量，结合实际工作中所碰到的困难。通过大家的努力，设计出了一款安装在令克棒头上的小装置，并通过局安检认证。该装置是废物利用的产物，材料选用废旧令克上桩头的铜片制作。令克上桩头的铜片具有良好的伸展性和柔韧性，符合该装置的制作要求。

在新装置制作完成后，对其进行了各种情况的检验。左图为对新装置防熔管掉落检验。将令克熔管固定于装置的凹槽内，将新装置的开口垂直于地面，并将令克棒上下晃动后。熔管依旧在装置的凹槽中。有效的防止了令克熔管在放上或取下过程中掉落的情况发生。

左图为新装置调整熔管上下角度的检验。当令克熔管轴线与地面的垂线夹角大于300或小于150，以及熔丝熔断，熔管与令克底座连接处的方向发生改变时，操作人员可利用该装置根据角度进行相应的调整，顺利进行操作。有效的避免了在操作令克中因令克安装角度问题难以操作的情况发生。

这两张为现场实际检验照片，使用新装置在现场进行取下和放上熔管的操作，并根据令克安装角度进行调整。

2011年6月至10月，线路工区在所管辖的设备上采用该装置进行操作检验，共操作85次，其中熔管掉落3次，都为人员因素造成。基本解决了操作令克熔管时难度较大或容易掉落的问题。经过实际效果检验，充分证实了在操作令克时，采用该装置能很好的解决了本次活动中所罗列的相关问题，确保工作人员顺利进行操作。

巩固措施：

1、对装置的材料及外观改进使其更加美观

2、将装置送安全工器具检测单位进行检测

3、对使用中发现的新问题及时改进

4、定期对该装置进行保养调试

5、建议通过专业的厂家进行生产

本次QC活动圆满达成了目标，取得了一定的效果。提高了小组成员的专业技能水平和运用QC方法的能力。增强了QC小组的活动积极性和团队协作配合能力。为今后的QC活动打下了坚实的基础。

本次线路工区QC成果已发布完毕，请各位专家领导批评指导，谢谢大家。

第五篇：有关IPHONE的介绍演讲稿

Today ,my topic is “A Word Changes The World”, in my viewpoint, it’s a thing, the first one revolutionary mobile phone, the second breakthrough internet communicator and the last widescreenipod with touch controls , are they three things? NO!An ipod, a phone, internet, Do you get it? Yes, it’s iphone!One of the greatest designs inthe world in the 21st century.On october 6, the most important news has only one, which is the jobs’ death!", this information to let people by surprise, apple iphone 4s just before the publication,the father of the apple Steve jobs was dead….Iphone has a large number of advantages like Camera mobiles, personal digital assistants, Media player,breakthrough internet communicator and so on.This is the greatest innovation!Of course,iphone has a disadvantage that is it could not replace the battery like Nokia or Anycall。

Live to change the world, is there any other reason?Oh,it’s not my word.It’s from jobs,as we all know, one of main designers of iphone.After iphone，a lot of Smartphones faced.LikeNokia N8,Any call galaxy tab and so on.Nowadays,more and more people has a smartphone,when we use it, we should know the first smartphone wasiphone.Iphone changes the world,In other words,steve jobs changes the world.Someone has said iphone 4s is iphonefor Steve Jobs。Data shows only three days afteriphone 4s’ introduction, itssales volume exceeding 4 million ,it’s an amazing data,but for apple,it’s so normal。At the last please let me share a sentence from Steve Jobs--The only way to do great work is to love what you do.If you haven't found it yet, keep looking.Don't settle.As with all matters of the heart, you'll know when you find it.Thank you！