第一篇：乔布斯辞职全文中英文
8月25日消息，苹果董事会今天宣布，苹果CEO史蒂夫·乔布斯(Steve Jobs)辞职，董事会已任命前苹果COO蒂姆·库克(Tim Cook)接任苹果CEO一职。乔布斯被选为董事会主席，库克将加入董事会，立即生效。
乔布斯今天向苹果董事会递交了辞呈，并强烈推荐前苹果COO蒂姆·库克(Tim Cook)接任苹果CEO一职。以下是辞职信全文：
致苹果董事会及苹果社区：
我曾经说过，如果有一天我不再能履行作为苹果CEO的职责和期望，我会是第一个告诉你们知道的人。不幸的是，这一天到来了。
在此，我宣布从苹果CEO的职位上辞职，如果董事会同意，我将担任苹果董事会主席。针对接任者，我强烈建议执行我们制定的接任计划，提名蒂姆·库克为苹果CEO。我相信，苹果的未来将更加光明，更具创造力。我期待未来苹果的成功，也将为此尽自己的绵薄之力。
我在苹果结交了一些人生中最好的朋友，能和你们所有人一起共事这么多年，非常感谢你们。
英文原版辞职信：
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.Unfortunately, that day has come.I hereby resign as CEO of Apple.I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Apple’s brightest and most innovative days are ahead of it.And I look forward to watching and contributing to its success in a new role.I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.Steve
第二篇：关于乔布斯辞职
【关于乔布斯辞职】乔布斯：关于生死——“记住你即将死去”帮我指明了生命中重要的选择。因为所有的荣誉与骄傲，难堪与恐惧，在死亡面前都会消失。我看到的是留下的真正重要的东西。当你担心你将失去某些东西时,“记住你即将死去”是最好的解药。如你能够清空一切, 你没有理由不去追随你心。包剑英老师微博：“乔布斯—从难得有空到真空妙有！难得有空—对人们来说，不仅是指时间上的空，更是指心灵上的空！现代人受到的各种成长创伤、心灵污染、积累的成功失败都需要清空归零！“如你能清空一切，你没有理由不去追随你心”乔布斯的洞见回答了很多人想去追随自己的心却不知心在哪里的困惑——你愿意清空一切吗？”
第三篇：乔布斯辞职演说稿
Steve Jobs Step Down with Apple on Top
This is the VOA Special English Economics Report.The chief executive who presented the latest, and coolest, electronics to the world has stepped down.Steve Jobs announced his resignation as head of Apple in a letter last week.He wrote: “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.Unfortunately, that day has come.”
Steve Jobs and Steve Wozniak started Apple Computer in nineteen seventy-six.The company sold a new kind of electronic device: the personal computer.Apple Computer grew more quickly than anyone could have imagined.In nineteen eighty-five, however, Steve Jobs resigned after disputes with managers who had been brought in to direct business operations.He soon started his own software company, NeXT, and bought a computer animation studio.The Pixar movie studio would go on to create movies like Toy Story and Finding Nemo.They are two of the most successful animated films ever made.Apple struggled during the nineteen nineties.Many products failed.The company began losing money and its stock price sank.In nineteen ninety-seven, Apple bought NeXT and brought back Steve Jobs.Apple used software developed at NeXT to create the Mac OS computer operating system.The next year, Apple became profitable.And a series of highly successful products followed.In two thousand one, Apple released the iPod, a digital music player.The iPhone arrived in two thousand seven.Apple has also been a leader in online marketing.The iTunes Music Store sells songs for download.The App Store sells applications for computers and mobile devices.As Steve Jobs has noted, trial and error has always been part of the Apple model.STEVE JOBS: “We just try to build products we think are really wonderful and that people might want.And, sometimes we are right and sometimes we are wrong.”
Steve Jobs is closely linked with the success of Apple.Investors were scared when he announced he had an operation for pancreatic cancer in two thousand four.His decision to leave comes as Apple continues to release winning products.Apple sold over four and a half million iPads in the first three months of this year.The company holds the largest share of the growing tablet computer market.On August ninth, Apple first passed Exxon Mobil Corporation to become the most valuable
publicly traded company in the world.Since then the two companies have traded the lead.And that's the VOA Special English Economics Report.I'm Mario Ritter.Դ: http:///broadcast/201109/152176.shtml
第四篇：乔布斯中英文简介
Jobs Nobody else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs.His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman.All computers do is fetch and shuffle numbers, he once explained, but do it fast enough and “the results appear to be magic”.He spent his life packaging that magic into elegantly designed, easy to use products.He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people.In those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful.But Mr Jobs was one of a handful of pioneers who saw what was coming.Crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.Mr Jobs caught the computing bug while growing up in Silicon Valley.As a teenager in the late 1960s he cold-called his idol, Bill Hewlett, and talked his way into a summer job at Hewlett-Packard.But it was only after dropping out of college, travelling to India, becoming a Buddhist and experimenting with psychedelic drugs that Mr Jobs returned to California to co-found Apple, in his parents’ garage, on April Fools’ Day 1976.“A lot of people in our industry haven’t had very diverse experiences,” he once said.“So they don’t have enough dots to connect, and they end up with very linear solutions.” Bill Gates, he suggested, would be “a broader guy if he had dropped acid once or gone off to an ashram when he was younger”.Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of typography.But support for a variety of fonts was to prove a key feature of the Macintosh, the pioneering mouse-driven, graphical computer that Apple launched in 1984.With its windows, icons and menus, it was sold as “the computer for the rest of us”.Having made a fortune from Apple’s initial success, Mr Jobs expected to sell “zillions” of his new machines.But the Mac was not the mass-market success Mr Jobs had hoped for, and he was ousted from Apple by its board.Yet this apparently disastrous turn of events turned out to be a blessing: “the best thing that could have ever happened to me”, Mr Jobs later called it.He co-founded a new firm, Pixar, which specialised in computer graphics, and NeXT, another computer-maker.His remarkable second act began in 1996 when Apple, having lost its way, acquired NeXT, and Mr Jobs returned to put its technology at the heart of a new range of Apple products.And the rest is history: Apple launched the iMac, the iPod, the iPhone and the iPad, and(briefly)became the world’s most valuable listed company.“I’m pretty sure none of this would have happened if I hadn’t been fired from Apple,” Mr Jobs said in 2005.When his failing health forced him to step down as Apple’s boss in 2011, he was hailed as the greatest chief executive in history.Oh, and Pixar, his side project, produced a string of hugely successful animated movies.In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple.Computing’s early years were dominated by technical types.But his emphasis on design and ease of use gave him the edge later on.Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, that can do almost anything.“Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010.“It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.His interdisciplinary approach was backed up by an obsessive attention to detail.A carpenter making a fine chest of drawers will not use plywood on the back, even though nobody will see it, he said, and he applied the same approach to his products.“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” He insisted that the first Macintosh should have no internal cooling fan, so that it would be silent—putting user needs above engineering convenience.He called an Apple engineer one weekend with an urgent request: the colour of one letter of an on-screen logo on the iPhone was not quite the right shade of yellow.He often wrote or rewrote the text of Apple’s advertisements himself.His on-stage persona as a Zen-like mystic notwithstanding, Mr Jobs was an autocratic manager with a fierce temper.But his egomania was largely justified.He eschewed market researchers and focus groups, preferring to trust his own instincts when evaluating potential new products.“A lot of times, people don’t know what they want until you show it to them,” he said.His judgment proved uncannily accurate: by the end of his career the hits far outweighed the misses.Mr Jobs was said by an engineer in the early years of Apple to emit a “reality distortion field”, such were his powers of persuasion.But in the end he changed reality, channelling the magic of computing into products that reshaped music, telecoms and media.The man who said in his youth that he wanted to “put a ding in the universe” did just that.以下为中文评论全文：
到目前为止，世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。在每次苹果推出新产品之时，乔布斯总是会独自站在黑色的舞台上，向充满敬仰之情的观众展示出又一款“充满魔力”而又“不可思议”的创新电子产品来，他的发布方式充满了表演的天赋。计算机所做的无非是计算，但是经过他的解释和展示，高速的计算就“仿佛拥有了无限的魔力”。乔布斯终其一生都在将他的魔力包装到了设计精美、使用简便的产品当中去。
乔布斯早在20世纪70年代便已经看到了向普通大众出售计算机这块业务的潜力。在当年世界还在使用绿黑相间的屏幕、5寸软盘的时代，让电脑成为家家户户必备的设备似乎还是一个遥不可及的梦想。但是乔布斯是少数几位具有远见卓识的先驱之一。而更为重要的是，乔布斯拥有一个不寻常的本领，即他不仅会从工程开发人员的角度从内审视电脑，同时他还会从用户的角度来从外界观察人们对电脑的需求——他将这一本领归功于他自己任性的青年时代。
丰富的经历塑造了非凡的成就
乔布斯从小在硅谷长大，使得他从小便有机会耳濡目染到计算机的世界。在20世纪60年代末，他有幸认识了自己心目中的偶像比尔·休利特(Bill Hewlett)，并成功地为自己获得了到休利特创办的惠普做暑期兼职的机会。此后他在读了1年大学后辍学、前往印度、开始笃信佛教并尝试了迷幻药剂，最终他选择回到了加利福尼亚州并与好友联合创办了苹果。他的公司于1976年的愚人节当天在他的父母的车库里正式开张。他曾经表示：“很多在我们这个行业的人都没有过如此复杂的经历，因此他们没有足够的经验来推出非线性的解决方案。”他表示比尔·盖斯“如果在年轻的时候吸吸迷幻药或者经常去花天酒地一下的话，他的眼界肯定将会更加开阔。”
例如乔布斯从大学辍学并去参加了书法班，使得乔布斯对排版产生了浓厚的兴趣。但是他学习各种字体的目的却是使之成为麦金塔(Macintosh)系统的核心卖点，这款由苹果于1984年推出的电脑产品还具有开拓了鼠标驱动、图形优化的特性。其中的窗口、图标以及菜单等用户友好的界面和功能被外界视为一款“给大众使用的电脑”。乔布斯在通过苹果挖得了第一桶金子之后，便期望着通过未来新的机型获得“数以亿计”的收益。但是Mac并没有像乔布斯的想象那 样大获成功，而他自己也被苹果踢出了董事会。
然而塞翁失马焉知非福，乔布斯在多年以后谈到被踢出苹果董事会这件事情的时候表示，“这是我人生经历当中最令人高兴的一件事。”他在离开苹果后又联合创办了皮克斯动画公司(Pixar)，专攻电脑动画业务;并又创办了另外一家从事电脑产品生产的企业NeXT。他于苹果在1996年陷入困境的时候再度出山，在苹果收购了NeXT之后再度将自己的创意注入到了苹果的系列产品当中。之后的历史便成为了经典：苹果先后推出了iMac、iPod、iPhone以及iPad，并且很快便成为了全世界市值最高的企业之一。乔布斯在2005年表示：“我敢肯定，如果苹果当年没有开除我的话，这一切都不会发生。”直到他于2011年8月由于健康原因辞去CEO职务之前，他一直被外界视为最杰出的CEO。而皮克斯作为乔布斯的一个副业产品，也为大众带来了大量精彩的动画电影。
将技术与人性结合，追寻内心的直觉
回顾乔布斯的一生，乔布斯早在开发出第一款苹果电脑时便已经远远地走在了时代的前沿。早年的计算机技术主要是强调技术，而乔布斯则率先关注了设计以及使用的便捷性，这也为他在后来推出产品的特性奠定了基础。在他心目当中，电脑应该是一款优雅、简洁并且可以轻松方便地用来了解世界的时尚产品，而大众应该人手一份，同时可以用它来做任何事情。乔布斯在2010年1月发布iPad时，在演说收尾时指出：“单靠科技是远远不够的，必需要让科技与人文科学以及人性相结合，其成果必需能够让用户产生共鸣。”这段台词对于科技业的领袖来说十分不可思议，但是如果了解了乔布斯的背景的话，这也不难理解他为何会如此表述了。
他将自己把不同行业和学科集成的思维归功于自己关注细节。他表示，“为 了让自己能够睡个好觉，我必须确保所有产品的外观美学、设备质量都必须一丝不苟地完成。”他在开发第一台麦金塔电脑的时候曾经强烈要求电脑不能内置冷却扇，以确保电脑运行的时候能够足够安静——他将用户的需求凌驾于了工程设计之上。他还曾经命令一位苹果的工程师花一个周末的时间加班解决iPhone的屏幕上一个字母的颜色不显示精确的问题。同时他还会经常自己撰写或者修改苹果的广告文字。
乔布斯在公众场合上是一个如禅宗一般神秘的人物。他是一个专制而脾气暴躁的经理人。但是他是有狂妄的本钱的。他在评估和开发潜在新产品的时候总是拒绝使用市场调研以及观察机构，而更乐意相信他自己的直觉。他表示：“很多情况下，人们在见到一件新事物之前是很难说出自己到底想要什么的。”而他的观点在大多数情况下毫无疑问是正确的：在他的职业生涯中，他的成功远远超过了失败。一位苹果的早期员工称乔布斯拥有“屏蔽现实”的本领，以便追寻自己的内心直觉，但是最终他却能够改变现实，通过魔法般的手段重塑了电脑与音乐、通讯以及媒体的关系。乔布斯在年轻的时候曾经表示“希望能够做出一番让宇宙为之一震的事业。”而他也的确做到了。
第五篇：乔布斯经典语录中英文
乔布斯经典语录中英文
乔布斯经典语录中英文1
1) 你必须找到自己钟爱的职业。你的工作将占据你生活的很大一部分，所以你得到满足的唯一途径就是去做你信念中伟大的事业。而要成就伟大的事业，就必须钟爱你所做的工作。如果你还没有找到，继续寻找，不要停下你的脚步。
2) 生前赢得的所有财富我都无法带走，能带走的只有记忆中沉淀下来的纯真的感动以及和物质无关的爱和情感，它们无法否认也不会自己消失，它们才是人生真正的财富。
3) 成为墓地里最富有的人对我来说并不重要……夜晚上床时说我们做了件很棒的事情……这对我来说才是重要的。
4) 我每个早晨都对着镜子问自己“如果今天就是世界末日，我还会去做我原本打算去做的事吗”如果连续一周我给我的答案都是“不!”的话，是时候去改变什么了。
5) 不要被教条所限，要听从自己内心的声音，去做自己想做的事。
6) We’re here to put a dent in the universe。Otherwise why else even be here?活着就是为了改变世界，难道还有其他原因吗?
7) I want to put a ding in the universe。我要在宇宙中留下痕迹。
8) There’s a phrase in Buddhism，’Beginner’s mind。’It’s wonderful to have a beginner’s mind。佛教中有一句话：初学者的心态;拥有初学者的心态是件了不起的事情。
9) If you want to live your life in a creative way，as an artist，you have to not look back too much。You have to be willing to take whatever you’ve done and whoever you were and throw them away。如果你想要以一种创造性的方式来生活，作为一个艺术家，你不能太多地往回看。你必须能够承受你所做的一切，以及你过去是什么样的人，然后把它们统统扔掉。
10) Innovation distinguishes between a leader and a follower。一个领导者和一个跟随者之间的区别就在于创新。
11) I would trade all my technology for an afternoon with Socrates。我会用我所有的技术来交换与苏格拉底相处的一个下午。
12) If you do something and it turns out pretty good，then you should go do something else wonderful，not dwell on it for too long。Just figure out what’s next。你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。
13) The only way to do great work is to love what you do。If you haven’t found it yet，keep looking。Don’t settle。成就的唯一途径是热爱自己的事业，如果你还没找到的话，继续寻找，不要屈就。
14) There is no shortcut to excellence。You will have to make the commitment to make excellence your priority。Use your talents，abilities，and skills in the best way possible and get ahead of others by giving that little extra。Live by a higher standard and pay attention to the details that really do make the difference。Excellence is not difficult - simply decide right now to give it your best shot - and you will be amazed with what life gives you back。成功没有捷径。你必须把卓越转变成你身上的一个特质。最大限度地发挥你的天赋、才能、技巧，把其他所有人甩在你后面。高标准严格自己，把注意力集中在那些将会改变一切的细节上。变得卓越并不艰难——从现在开始尽自己最大能力去做——你会发现生活将给你惊人的回报。
15) We think basically you watch television to turn your brain off，and you work on your computer when you want to turn your brain on。我们认为看电视的时候，人的大脑基本停止工作，打开电脑的时候，大脑才开始运转。
16) What a computer is to me is the most remarkable tool that we have ever come up with。It’s the equivalent of a bicycle for our minds。对我而言，电脑是人类想出来的最卓越的工具。它相当于是我们大脑的自行车。
17) I’m the only person I know that’s lost a quarter of a billion dollars in one year…It’s very character-building。我是我所知道的唯一一个在一年中失去。亿美元的人……这对我的成长很有帮助。
18) Innovation distinguishes between a leader and a follower。领袖和跟风者的区别就在于创新。
19) The only way to do great work is to love what you do。If you haven’t found it yet，keep looking。Don’t settle。As with all matters of the heart，you’ll know when you find it。成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。
20) Stay hungry，stay foolish。求知若饥，虚心若愚。
乔布斯经典语录中英文2
1) become the pronoun of not because of his remarkable how clever， but that he is how diligent。成为卓越的代名词并不是因为他有多么聪明，而在于他有多么勤劳。
2) let team for those who say“impossible” people feel not achieve them is shameful。让团队中那些说“不可能”的人感到实现不了是可耻的。
3) I would trade all of my technology for an afternoon with Socrates。我愿意用我所有的科技去换取和苏格拉底相处的一个下午。
4) do not according to user bad habits to design， also do not according to programmers thinking design!不要按照用户的坏习惯去设计，也不要按照程序员的思维去设计!
5) Quality is more important than quantity。 One home run is better than two doubles。质重于量，一支全垒打比两支安打好多了。
6) Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life。帮我做出重大决定的最好工具，就是知道自己快死了。
7) Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。
8) any product are not should bring a BUG to meet users， that is afraid to betray media postpone the release of time。任何一款产品都不应该带着BUG去见用户，那怕失信于媒体推迟发布时间。
9) You can't just ask customers what they want and then try to give that to them。 By the time you get it built， they'll want something new。你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。
10) Stay hungry， stay foolish。求知若饥，虚心若愚。
11) Life is brief， and then you die， you know?人生短暂，过着过着你就没了，明白嚒?
12) I want to put a ding in the universe。我要在宇宙中留下痕迹。
13) Innovation distinguishes between a leader and a follower。创新决定你是领袖还是跟随者。
14) Your time is limited， so don't waste it living someone else's life。你的时间有限，所以不要浪费时间去过别人的生活。
15) We're here to put a dent in the universe。 Otherwise why else even be here?活着就是为了改变世界，难道还有其他原因吗?
16) Be a yardstick of quality。 Some people aren't used to an environment where excellence is expected。成为卓越的代名词，很多人并不能适合需要杰出素质的环境。
17) Design is not just what it looks like and feels like。 Design is how it works。设计不只是外表和感觉，设计是产品如何运作。
18) There's a phrase in Buddhism， 'Beginner's mind。' It's wonderful to have a beginner's mind。佛教中有一句话：初学者的心态;拥有初学者的心态是件了不起的事情。
19) Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?你想用卖糖水来度过余生，还是想要一个机会来改变世界?
20) team of people who want to use Keynote to prove themselves only shows that you can， please take out the solution。团队中那些想用Keynote(苹果的PPT)来证明自己的人只能说明你不行，请拿出解决方案。
乔布斯经典语录中英文3
1) 只有那些疯狂到以为自己能够改变世界的人，才能真正地改变世界。
2) 如果你是个正在打造漂亮衣柜的木匠，你不会在背面使用胶合板，即使它冲着墙壁，没有人会看见。但你自己心知肚明，所以你依然会在背面使用一块漂亮的木料。为了能在晚上睡个安稳觉，美观和质量必须贯穿始终。
3) 你往前看是无法把点串起来的，你只有在往后看时才能把他们连起来。
4) 不要欺骗别人，能被你骗到的都是相信你的人。
5) 你想用卖糖水来度过余生，还是想要一个机会来改变世界?
6) 把每一天都当成生命中的最后一天，你就会轻松自在。
7) 你得找出你所热爱的，工作上是如此，人生伴侣也是如此。
8) 你可以出身卑微，但必须卓尔不群，纵使你将众叛亲离，也注定要从头再来。最迷人的剧情不是后来居上，而是王者归来;最伟大的战局不是尖峰对决，而是独孤求败;最完美的谢幕不是激流勇退，而是戛然而止!
9) 你唯一要做的是，把你的特质发挥的淋漓尽致，把对手远远的抛在后面。
10) 事情的胜败得失，我不是很在乎，我在乎的是我喜欢这份工作，乐于从事的这项事业。如果努力之后，我还是失败了，那我相信自己还会努力的。
11) 很多时候，真正重要的是跟随内心的直觉和勇气，这往往决定我们成为怎样的人，而其他的，都是次要的。
12) 你的时间有限，不要浪费它去重复别人的人生。
13) 有些时候，生活会拿起一块砖头向你的脑袋上猛拍一下。
14) 即时最想到达天堂的人，也不想通过死亡到达天堂。
15) 你的时间有限，所以不要为别人而活。不要被教条所限，不要活在别人的观念里。不要让别人的意见左右自己内心的声音。
16) 生命短暂，你得找到你的最爱，你得有勇气跟著自己的直觉。
17) 我跟着我的直觉和好奇心走，遇到的很多东西，此后被证明是无价之宝。
18) 我认识到：人类擅长制造工具，工具可以提高工作效率，在我看来计算机就是大脑中的自行车，是我们超越自身的工具!
19) 你必须努力理顺你的思维，才能使其简单明了。
20) 你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。
21) 只有疯狂到认为自己能改变世界的人，才能真正的改变世界。
22) 你的生命如此短暂，所以不要浪费它过别人的生活，不要被教条所束缚，别让他人的意见淹没你自己发自内心的声音。最重要的是，要勇于追随自己的内心和直觉，它们其实早已知道你想要成为什么，其他的都是次要的。
23) 你即将一无所有，你没有理由不去跟随你的心。
24) 拥有初学者的心态是件了不起的事。
25) 记住你即将死去!不要为别人而活!
26) 你如果做某件事情，效果非常好，那你就应该尝试一下其他有意义的事，不要长久地停留在一件事情上，要经常想想下一步应该做什么。
27) 你的时间是有限的，所以不要浪费时间活在别人的生命中。
28) 伟大的艺术品不必追随潮流，他本身就能引领潮流。
29) 死亡很可能就是生命中最棒的发明，是生命交替的媒介。
30) 领袖和跟风者的区别就在于创新。
乔布斯经典语录中英文4
1) Be a yardstick of quality。Some people aren’t used to an environment where excellence is expected。成为卓越的代名词，很多人并不能适合需要杰出素质的环境。
2) Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。
3) You can’t just ask customers what they want and then try to give that to them。By the time you get it built，they’ll want something new。你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。
4) Life is brief，and then you die，you know?人生短暂，过着过着你就没了，明白吗?
5) My job is not to be easy on people。My job is to make them better。我的工作不是对别人好。我的工作是让他们变得更好。
6) Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?你想用卖糖水来度过余生，还是想要一个机会来改变世界?
7) Are you tired of living someone else’s dream? No doubt，it’s your life and you have every right to spend it in your own individual way without any hurdles or barriers from others。Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate。Live a life that YOU choose and be your own boss。你是否已经厌倦了为别人而活?不要犹豫，这是你的生活，你拥有绝对的自主权来决定如何生活，不要被其他人的所作所为所束缚。给自己一个培养自己创造力的机会，不要害怕，不要担心。过自己选择的生活，做自己的老板!
8) Reams of academic studies over the decades have amply confirmed television’s pernicious mental and moral influences。And most TV watchers know that their habit is mind-numbing and wasteful，but still spend most of their time in front of that box。So turn your TV off and save some brain cells。But be cautious，you can turn your brain off by using a computer also。Try and have an intelligent conversation with someone who plays first person shooters for eight hours a day。Or auto race games，or role-playing games。过去十年中，大量的理论研究表明，电视对人的精神和心智是有害的。大多数电视观众都知道这个坏习惯会浪费时间并且使大脑变得迟钝，但是他们还是选择呆在电视机前面。关掉电视吧，给自己省点脑细胞。还有，电脑也会让你的大脑秀逗，不信的话你去跟那些一天花小时玩第一视角设计游戏、汽车拉力游戏、角色扮演游戏的人聊聊看，你也会得出这个结论的。
9) Have the courage to follow your heart and intuition。They somehow already know what you truly want to become。Everything else is secondary。要有勇气追随心声，听从直觉，它们在某种程度上知道你想成为的样子。其他事情都是其次的。
10) My model for business is the Beatles。They were four guys who kept each other’s kind of negative tendencies in check。They balanced each other，and the total was greater than the sum of the parts。That’s how I see business：Great things in business are never done by one person。They’re done by a team of people。我的商业模式是披头士那种模式。这四个家伙互相之间检查是否有消极的趋势。他们能够平衡彼此，让总体大于部分之和。这就是我对经营的看法：伟大的业务绝不会是由某一个人完成的。它们是由一组人来完成。
11) Each lesson might be difficult to integrate into your life at first，but if you ease your way into each lesson，one at a time，you’ll notice an immediate improvement in your overall performance。So go ahead，give them a try。以上每句话，刚开始也许很难真正渗透入你的生活，以上每句话，刚开始也许很难真正渗透入你的生活，但是如果你慢慢吸收这些教训，每次领悟一句话，是如果你慢慢吸收这些教训，每次领悟一句话，慢慢的你将会发现一个全新的自我。不要踌躇不前，试试看。你将会发现一个全新的自我。不要踌躇不前，试试看。
12) Being the richest man in the cemetery doesn’t matter to me…Going to bed at night saying we’ve done something wonderful…that’s what matters to me。是否能成为墓地里最富有的人，对我而言无足轻重。重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。
13) I think death is the most wonderful invention of life。It purges the system of these old models that are obsolete。我认为死亡是生命最美妙的发明，因为它清除了这些老款的已经过时了的系统。
14) Innovation has no limits。The only limit is your imagination。It’s time for you to begin thinking out of the box。If you are involved in a growing industry，think of ways to become more efficient;more customer friendly; and easier to do business with。If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business。And remember that procrastination is not an option here。Start innovating now!创新无极限!只要敢想，没有什么不可能，立即跳出思维的框框吧。如果你正处于一个上升的朝阳行业，那么尝试去寻找更有效的解决方案：更招消费者喜爱、更简洁的商业模式。如果你处于一个日渐萎缩的行业，那么赶紧在自己变得跟不上时代之前抽身而出，去换个工作或者转换行业。不要拖延，立刻开始创新!
15) Your time is limited，so don’t waste it living someone else’s life。Don’t be trapped by dogma - which is living with the results of other people’s thinking。Don’t let the noise of other’s opinions drown out your own inner voice。And most important，have the courage to follow your heart and intuition。They somehow already know what you truly want to become。Everything else is secondary。你的时间有限，所以不要为别人而活。不要被教条所限，不要活在别人的观念里。不要让别人的意见左右自己内心的声音。最重要的是，勇敢的去追随自己的心灵和直觉，只有自己的心灵和直觉才知道你自己的真实想法，其他一切都是次要。
16) Death is very likely the single best invention of Life。It is Life’s change agent。It clears out the old to make way for the new。死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。
17) Don’t equate making mistakes with being a mistake。There is no such thing as a successful person who has not failed or made mistakes，there are successful people who made mistakes and changed their lives or performance in response to them，and so got it right the next time。They viewed mistakes as warnings rather than signs of hopeless inadequacy。Never making a mistake means never living life to the full。犯错误不等于错误。从来没有哪个成功的人没有失败过或者犯过错误，相反，成功的人都是犯了错误之后，做出改正，然后下次就不会再错了，他们把错误当成一个警告而不是万劫不复的失败。从不犯错意味着从来没有真正活过。
18) Over the last decade，numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world。And Socrates stands with Leonardo da Vinci，Nicholas Copernicus，Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers。But he came first。Cicero said of Socrates that，“He called philosophy down from the skies and into the lives of men。” So use Socrates’principles in your life，your work，your learning，and your relationships。It’s not about Socrates，it’s really about you，and how you can bring more truth，beauty and goodness into your life everyday。十几年来，世界各地的书店里涌现出海量的关于历史人物的书籍。这些人物包括苏格拉底、达芬奇、哥白尼、达尔文以及爱因斯坦，他们被称为人们灵感的灯塔，而苏格拉底排在第一位。西塞罗评价苏格拉底说：“他把哲学从高高在上的学科变得与人休戚相关。”把苏格拉底的原则运用到你的生活、工作、学习以及人及关系上吧，这不是关于苏格拉底，这是关于你自己，以及关于你如何给你每天的生活带来更多的真善美。
19) Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee，and decide to mull things over rather than do them? We were all born with a gift to give in life，one which informs all of our desires，interests，passions and curiosities。This gift is，in fact，our purpose。And you don’t need permission to decide your own purpose。No boss，teacher，parent，priest or other authority can decide this for you。Just find that unique purpose。你是否知道在你的生命中，有什么使命是一定要达成的?你知不知道在你喝一杯咖啡或者做些无意义事情的时候，这些使命又蒙上了一层灰尘?我们生来就随身带着一件东西，这件东西指示着我们的渴望、兴趣、热情以及好奇心，这就是使命。你不需要任何权威来评断你的使命，没有任何老板、老师、父母、牧师以及任何权威可以帮你来决定。你需要靠你自己来寻找这个独特的使命。
20) I end up not buying a lot of things，because I find them ridiculous。我最终并没有买很多东西，因为我觉得它们很可笑。
21) It is the kind of mind that can see things as they are，which step by step and in a flash can realize the original nature of everything。Beginner’s mind is Zen practice in action。It is the mind that is innocent of preconceptions and expectations，judgements and prejudices。Think of beginner’s mind as the mind that faces life like a small child，full of curiosity and wonder and amazement。不要迷惑于表象而要洞察事务的本质，初学者的心态是行动派的禅宗。所谓初学者的心态是指，不要无端猜测、不要期望、不要武断也不要偏见。初学者的心态正如一个新生儿面对这个世界一样，永远充满好奇、求知欲、赞叹。
22) Design is not just what it looks like and feels like。Design is how it works。设计不只是外表和感觉，设计是产品如何运作。
乔布斯经典语录中英文5
1死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。
Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。
2你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
3领袖和跟风者的区别就在于创新。
Innovation distinguishes between a leader and a follower.
4求知若饥，虚心若愚。
stay hungry , stay foolish.
5你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。
If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next。
6你必须要找到你所爱的东西。
You’ve got to find what you love.
7所有的产品一定会离开苹果商店但不能离开苹果系统，我们要帮助客户持续使用苹果产品，直到寿终正寝。
all products will leave apple store but cannot leave apple system,we have to help customers continued use of apple products, until died.
8活着就是为了改变世界，难道还有其他原因吗？本文来自
We're here to put a dent in the universe. Otherwise why else even be here?
9你是否知道在你的生命中，有什么使命是一定要达成的？
你知不知道在你喝一杯咖啡或者做些无意义事情的时候，这些使命又蒙上了一层灰尘？
我们生来就随身带着一件东西，这件东西指示着我们的渴望、兴趣、热情以及好奇心，这就是使命。你不需要任何权威来评断你的使命，没有任何老板、老师、父母、牧师以及任何权威可以帮你来决定。你需要靠你自己来寻找这个独特的使命。
Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them? We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gift is, in fact, our purpose. And you don't need permission to decide your own purpose. No boss, teacher, parent, priest or other authority can decide this for you. Just find that unique purpose.
10比别人少用一条线获得更低的工艺成本，比别人提供多一种价值认同并获得更高的利润，这就是苹果。
less than others with a line acquire lower process cost more than others, and provide a kind of value identification and obtain more profits, this is an apple.
11任何一款产品都不应该带着BUG去见用户，那怕失信于媒体推迟发布时间。
any product are not should bring a BUG to meet users, that is afraid to betray media postpone the release of time.
12要有勇气追随心声，听从直觉，它们在某种程度上知道你想成为的样子。其他事情都是其次的。
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
13你是否已经厌倦了为别人而活？不要犹豫，这是你的生活，你拥有绝对的自主权来决定如何生活，不要被其他人的所作所为所束缚。
给自己一个培养自己创造力的机会，不要害怕，不要担心。过自己选择的生活，做自己的老板！
Are you tired of living someone else's dream? No doubt, it's your life and you have every right to spend it in your own inpidual way without any hurdles or barriers from others. Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. Live a life that YOU choose and be your own boss.
14 “我把这段话浓缩为：“做我所爱”。去寻找一个能给你的生命带来意义、价值和让你感觉充实的事业。
拥有使命感和目标感才能给生命带来意义、价值和充实。
这不仅对你的健康和寿命有益处，而且即使在你处于困境的时候你也会感觉良好。
在每周一的早上，你能不能利索的爬起来并且对工作日充满期待？如果不能，那么你得重新去寻找。
你会感觉得到你是不是真的找到了。
I've got it down to four words: “Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is 'no', keep looking, you'll know when you find it.
15不要迷惑于表象而要洞察事务的本质，初学者的心态是行动派的禅宗。
所谓初学者的心态是指，不要无端猜测、不要期望、不要武断也不要偏见。
初学者的心态正如一个新生儿面对这个世界一样，永远充满好奇、求知欲、赞叹。
It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner's mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Think of beginner's mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.
16 IBM Thinkpad如果没了小红点，那它就不是Thinkpad。MACBook如果加了小红点，那它即不是IBM Thinkpad也不是苹果MACBook了。
IBM Thinkpad if not a little red dot, it isn't Thinkpad. MACBook if added little red dots, that it is not IBM Thinkpad nor apple MACBook.
17品牌不是打上苹果的标志就是苹果的品质，打上苹果的标志也需要信心和对客户的承诺。
brand is not playing apple logo is an apple quality，hit the apple logo also need confidence and commitment to customers.
18成功没有捷径。你必须把卓越转变成你身上的一个特质。
最大限度地发挥你的天赋、才能、技巧，把其他所有人甩在你后面。
高标准严格自己，把注意力集中在那些将会改变一切的细节上。
变得卓越并不艰难——从现在开始尽自己最大能力去做——你会发现生活将给你惊人的回报。
There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult - simply decide right now to give it your best shot - and you will be amazed with what life gives you back.
19你的时间有限，不要浪费于重复别人的生活。不要让别人的观点淹没了你内心的声音。
Your time is limited, so don't waste it living someone else's life.…Don't let the noise of others' opinions drown out your own inner voice.
20让团队中那些说“不可能”的人感到实现不了是可耻的。
let team for those who say“impossible” people feel not achieve them is shameful.
21我愿意用我所有的科技去换取和苏格拉底相处的一个下午。
I would trade all of my technology for an afternoon with Socrates.
22成为卓越的代名词并不是因为他有多么聪明，而在于他有多么勤劳。
become the pronoun of not because of his remarkable how clever, but that he is how diligent.
23团队中那些想用Keynote（苹果的PPT）来证明自己的人只能说明你不行，请拿出解决方案。
team of people who want to use Keynote to prove themselves only shows that you can, please take out the solution.
24把标志画那么大干吗？苹果的产品要在任何时候都让人一眼认出是苹果的产品而非是苹果的标志。
the sign painting so big? Apple products will at any time those who make a person recognized apple's products rather than is the apple logo.
25产品设计时的所有功能都是一个整体，不应该有任何理由去砍功能，破坏整体性。
product design all the functions are a whole, should not have any reason to cut function, destroy unity.
26谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
27领袖和跟风者的区别就在于创新，你的时间有限，所以不要像亚洲人那样，浪费在模仿别人这种事上。
a leader and a follower innovation distinguishes between,your time is limited, so don't like asians that,wasted in imitate others this kind of things.
28带着责任感生活，尝试为这个世界带来点有意义的事情，为更高尚的事情做点贡献。
这样你会发现生活更加有意义，生命不再枯燥。
需要我们去做的.事情很多。
告诉其他人你的计划，不要鼓吹，也不要自以为是，更不能盲目狂热，那样只会把人们吓跑，当然，你也不要害怕成为榜样，要抓住出头的机会让人们知道你的所作所为。
Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You'll find it gives more meaning to your life and it's a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don't preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don't be shy about setting an example, and use opportunities that arise to let others know what you are doing.
29你的时间有限，所以不要为别人而活。
不要被教条所限，不要活在别人的观念里。
不要让别人的意见左右自己内心的声音。
最重要的是，勇敢的去追随自己的心灵和直觉，只有自己的心灵和直觉才知道你自己的真实想法，其他一切都是次要。
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
30我是我所知道的唯一一个在一年中失去2.5亿美元的人……这对我的成长很有帮助。
I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building.
31过去十年中，大量的理论研究表明，电视对人的精神和心智是有害的。
大多数电视观众都知道这个坏习惯会浪费时间并且使大脑变得迟钝，但是他们还是选择呆在电视机前面。
关掉电视吧，给自己省点脑细胞。
还有，电脑也会让你的大脑秀逗，不信的话你去跟那些一天花8小时玩第一视角设计游戏、汽车拉力游戏、角色扮演游戏的人聊聊看，你也会得出这个结论的。
Reams of academic studies over the decades have amply confirmed television's pernicious mental and moral influences. And most TV watchers know that their habit is mind-numbing and wasteful, but still spend most of their time in front of that box. So turn your TV off and save some brain cells. But be cautious, you can turn your brain off by using a computer also. Try and have an intelligent conversation with someone who plays first person shooters for eight hours a day. Or auto race games, or role-playing games.
32有好的想法要坚持，不要被其他人的观点的噪声掩盖你真正的内心的声音。当你的想法站不住时，立即大度的丢弃，这其实是更是一种坚持。
have good ideas are going to insist, don't be others' opinion noise drown out your own inner voice. When your ideas stand, immediately magnanimous discard it is, and it is also a kind of persistence.
33成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
34是否能成为墓地里最富有的人，对我而言无足轻重。重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
35并不是每个人都需要种植自己的粮食，也不是每个人都需要做自己穿的衣服，我们说着别人发明的语言，使用别人发明的数学……
我们一直在使用别人的成果。使用人类的已有经验和知识来进行发明创造是一件很了不起的事情。
You know, we don't grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved... I mean, we're constantly taking things. It's a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.
36佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。
There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind.
37我们认为看电视的时候，人的大脑基本停止工作，打开电脑的时候，大脑才开始运转。
We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.
38东方佛学中有一句话：永远保持初学者的心态；拥有初学者的心态是件了不起的事情。
East: “there's a phrase in Buddhism,'beginner's never keep Have a beginner's mind is a wonderful thing.
39成为卓越的代名词，很多人并不能适合需要杰出素质的环境。
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
40不要为别人而活，也不要为今天的自己而活，把今天的工作做好了，明天自然属于你，薪水自然比别人高。
don't lived for others, also don't live for today's themselves, to do good work today，tomorrow natural belong to you, high salary nature than others.
41人生短暂，过着过着你就没了，明白么？
Life is brief, and then you die, you know?
42创新无极限！只要敢想，没有什么不可能，立即跳出思维的框框吧。
如果你正处于一个上升的朝阳行业，那么尝试去寻找更有效的解决方案：更招消费者喜爱、更简洁的商业模式。
如果你处于一个日渐萎缩的行业，那么赶紧在自己变得跟不上时代之前抽身而出，去换个工作或者转换行业。不要拖延，立刻开始创新！
Innovation has no limits. The only limit is your imagination. It's time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not an option here. Start innovating now!
43不要按照用户的坏习惯去设计，也不要按照程序员的思维去设计！
do not according to user bad habits to design, also do not according to programmers thinking design!
44不要小看ipod上的一颗按钮，它和别人不一样的是我们做了21个方案、84000次测试、57次改进，用户的满意源于不必要的坚持。
don't look down upon a single button on the ipod, it and others are different is that we did 21 scheme, 84,000 times test, 57 times improvement, the satisfaction of customers from unnecessary insists
45决不、决不、决不、决不放弃！
Never, never, never, never give up.
46十几年来，世界各地的书店里涌现出海量的关于历史人物的书籍。
这些人物包括苏格拉底、达芬奇、哥白尼、达尔文以及爱因斯坦，他们被称为人们灵感的灯塔，而苏格拉底排在第一位。
西塞罗评价苏格拉底说：“他把哲学从高高在上的学科变得与人休戚相关。”
把苏格拉底的原则运用到你的生活、工作、学习以及人及关系上吧，这不是关于苏格拉底，这是关于你自己，以及关于你如何给你每天的生活带来更多的真善美。
Over the last decade, numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. And Socrates stands with Leonardo da Vinci, Nicholas Copernicus, Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers. But he came first. Cicero said of Socrates that, “He called philosophy down from the skies and into the lives of men.” So use Socrates' principles in your life, your work, your learning, and your relationships. It's not about Socrates, it's really about you, and how you can bring more truth, beauty and goodness into your life everyday.
47犯错误不等于错误。从来没有哪个成功的人没有失败过或者犯过错误，相反，成功的人都是犯了错误之后，做出改正，然后下次就不会再错了，他们把错误当成一个警告而不是万劫不复的失败。从不犯错意味着从来没有真正活过。
Don't equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeless inadequacy. Never making a mistake means never living life to the full.
48你想用卖糖水来度过余生，还是想要一个机会来改变世界？
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world？
49产品一定是让人感觉最新，但坚决不做小白鼠去尝试前无古人的新产品。
products must be feeling letting a person, but resolute don't do new mice to try an unprecedented new product.
乔布斯经典语录中英文6
1) product design all the functions are a whole， should not have any reason to cut function， destroy unity。产品设计时的所有功能都是一个整体，不应该有任何理由去砍功能，破坏整体性。
2) products must be feeling letting a person， but resolute don't do new mice to try an unprecedented new product。产品一定是让人感觉最新，但坚决不做小白鼠去尝试前无古人的新产品。
3) less than others with a line acquire lower process cost more than others， and provide a kind of value identification and obtain more profits， this is an apple。比别人少用一条线获得更低的工艺成本，比别人提供多一种价值认同并获得更高的利润，这就是苹果。
4) Being the richest man in the cemetery doesn't matter to me …… Going to bed at night saying we've done something wonderful…… that's what matters to me。当墓地里最有钱的人对我并不重要。对我来说，重要的是夜晚入睡前能为自己达到的成就喝采。
5) don't lived for others， also don't live for today's themselves， to do good work today， tomorrow natural belong to you， high salary nature than others。不要为别人而活，也不要为今天的自己而活，把今天的工作做好了，明天自然属于你，薪水自然比别人高。
6) all products will leave apple store but cannot leave apple system，we have to help customers continued use of apple products， until died。所有的产品一定会离开苹果商店但不能离开苹果系统，我们要帮助客户持续使用苹果产品，直到寿终正寝。
7) I'm the only person I know that's lost a quarter of a billion dollars in one year…… It's very character-building。我是我所知道的唯一一个在一年中失去亿美元的人……这对我的成长很有帮助。
8) brand is not playing apple logo is an apple quality， hit the apple logo also need confidence and commitment to customers。品牌不是打上苹果的标志就是苹果的品质，打上苹果的标志也需要信心和对客户的承诺。
9) The only way to do great work is to love what you do。 If you haven't found it yet， keep looking。 Don't settle。成就的唯一途径是热爱自己的事业，如果你还没找到的话，继续寻找，不要屈就。
10) We think basically you watch television to turn your brain off， and you work on your computer when you want to turn your brain on。我们认为看电视的时候，人的大脑基本停止工作，打开电脑的时候，大脑才开始运转。
11) Death is very likely the single best invention of Life。 It is Life’s change agent。 It clears out the old to make way for the new。死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。
12) the sign painting so big? Apple products will at any time those who make a person recognized apple's products rather than is the apple logo。把标志画那么大干吗?苹果的产品要在任何时候都让人一眼认出是苹果的产品而非是苹果的标志。
13) Have the courage to follow your heart and intuition。 They somehow already know what you truly want to become。 Everything else is secondary。要有勇气追随心声，听从直觉--它们在某种程度上知道你想成为的样子。其他事情都是其次的。
14) Your time is limited， so don't waste it living someone else's life。…Don't let the noise of others' opinions drown out your own inner voice。你的时间有限，不要浪费于重复别人的生活。不要让别人的观点淹没了你内心的声音。
15) a leader and a follower innovation distinguishes between，your time is limited， so don't like asians that，wasted in imitate others this kind of things。领袖和跟风者的区别就在于创新，你的时间有限，所以不要像亚洲人那样，浪费在模仿别人这种事上。
16) Being the richest man in the cemetery doesn't matter to me …… Going to bed at night saying we've done something wonderful…… that's what matters to me。是否能成为墓地里最富有的人，对我而言无足轻重。重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。
17) have good ideas are going to insist， don't be others' opinion noise drown out your own inner voice。 When your ideas stand， immediately magnanimous discard it is， and it is also a kind of persistence。有好的想法要坚持，不要被其他人的观点的噪声掩盖你真正的内心的声音。当你的想法站不住时，立即大度的丢弃，这其实是更是一种坚持。
18) don't look down upon a single button on the ipod， it and others are different is that we did scheme， times test， times improvement， the satisfaction of customers from unnecessary insists。不要小看ipod上的一颗按钮，它和别人不一样的是我们做了个方案、次测试、次改进，用户的满意源于不必要的坚持。
19) If you do something and it turns out pretty good， then you should go do something else wonderful， not dwell on it for too long。 Just figure out what’s next。你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。
20) IBM Thinkpad if not a little red dot， it isn't Thinkpad。 MACBook if added little red dots， that it is not IBM Thinkpad nor apple MACBook。IBM Thinkpad如果没了小红点，那它就不是Thinkpad。MACBook如果加了小红点，那它即不是IBM Thinkpad也不是苹果MACBook了。
21) The only way to do great work is to love what you do。 If you haven't found it yet， keep looking。 Don't settle。 As with all matters of the heart， you'll know when you find it。成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。
22) You know， we don't grow most of the food we eat。 We wear clothes other people make。 We speak a language that other people developed。 We use a mathematics that other people evolved…… I mean， we're constantly taking things。 It's a wonderful， ecstatic feeling to create something that puts it back in the pool of human experience and knowledge。并不是每个人都需要种植自己的粮食，也不是每个人都需要做自己穿的衣服，我们说着别人发明的语言，使用别人发明的数学……我们一直在使用别人的成果。使用人类的已有经验和知识来进行发明创造是一件很了不起的事情。
23) Your time is limited， so don't waste it living someone else's life。 Don't be trapped by dogma - which is living with the results of other people's thinking。 Don't let the noise of other's opinions drown out your own inner voice。 And most important， have the courage to follow your heart and intuition。 They somehow already know what you truly want to become。 Everything else is secondary。你的时间有限，所以不要为别人而活。不要被教条所限，不要活在别人的观念里。不要让别人的意见左右自己内心的声音。最重要的是，勇敢的去追随自己的心灵和直觉，只有自己的心灵和直觉才知道你自己的真实想法，其他一切都是次要。
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