BEC中高级口语总结(根据陈小蔚口语书各主题总结)

第一篇：BEC中高级口语总结(根据陈小蔚口语书各主题总结)

主题

一．商务旅行/差旅

(1)前期准备preparation 1.accommodation：book a hotel（hall等）with adequate working facilities（such as fax machine，internet access，computers等）

2.transportation :choose a convenient（suitable）means of transportation(2)费用：hotel bills，traveling expenses，public transportation fares，fax or telephone charges，client entertainment expenses(3)考虑因素: 文化差异cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world 如何应对:

1.promote the global mindset 2.become sensitive to the cultural difference/be open-minded 3.respect for native culture 4.consider cultural taboos 5.the staff should acquaint with differences in language，laws and social customs 6.relocate the employee to work abroad to experience different working style

二．员工培训training(1)主要内容：（内容+意义

1.communication skills +avoid misunderstanding；get the work well done

2.customer service +it is critical to meet customers‘ needs；increase customers’ satisfaction

3.interpersonal relationship + enhance mutual understanding and trust

4.computer skills + it is important for conducting administrative and offer tasks

5.safety training + give practical advice for avoiding getting hurt

6.business ethics（商业道德）+customers‘s loyalty and trust to the company(2)重要性

从公司发展的角度看： 1.enhance company image 2.increase productivity 从雇员的角度：

1.increase job satisfaction

2.boost morale（among employees）

3.enhance efficiencies in process which result in financial gain

4.reduce employee turnover/retain employee

5.acquire more practical skills that is beneficial for the personal development

6.ensure employees have greater commitment in their work/continue effort

7.ensure employees keep up with the latest information for market trend

9.help them have a clear idea of future job

(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)(3)如何使培训有成效

Good preparation ensures effective training（任何有关准备的主题都可以套用）1.maintain a positive energy and attitude 2.fully equipped facilities 3.meet the training needs/requirements 4.company budget 5.well-organized materials（4）如何鉴定培训是否具有成效

1.organize a relevant test

2.to conduct a survey to participants to see whether they have any improvement in the work performance

3.whether the training address the issues/solve problems

三．激励员工 留住员工

措施：（具体措施+好处）1.offer financial benefits/bonus

2.effective training + 同上training的好处

3.provide cozy/comfortable working environment + feel at ease/increase efficiency 4.paid holiday + release 5.profit-sharing plan 公司利润分享制 6.stock option 7.constant communication between the employer and the employer 8.flexible working hour+ balance work and life/reserve time for family，hobby or personal development 9.offer some special gift that meet employee’s expectation 10.opportunities for promotion 11.offer physical health check-up for the staff/membership or discount at health and fitness club

四．招聘Recruiting

(1)招聘方式（优缺点）

1.内部招聘internal promotion

优点：have more motivational value boost maral encourage employees to continue effort give other employees anticipation of promotion reduce the orientation and training cost make good use of abundant human resources

缺点：if not fair，it will lead to internal conflict

补充一下内部招聘的具体做法：a selection test/well-designed interview/check record of

past performance/appraisal

2，外部招聘external recruitment

优点：receive a source of new ideas/latest knowledge

avoid unfair selecting

be contributable to company‘s overall growth and success

缺点：deprive career anticipation

discourage morale

Increase training cost

其他招聘方式（TV，newspapers，internet，recruitment company）各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）

Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customes + may be annoying Television：reach vast audience + high cost；people often change channels Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly

ask a recruitment company :professional + high cos；cannot find the right person

五．广告宣传方式（招聘，发表新产品等）launch a advertising campaign，publicity 1.Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers + may be annoying 2.Television：reach vast audience + high cost；people often change channels 3.Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly 4.radio：low cost 5.give out free sample：give a personal experience

6.send direct email to target customers：get a mailing list of target customers；attract potential customers + people often ignore or just delete it immediately without open（should use attractive headline）7.give out leaflets

六．商务会议

(1)前期准备（召开前要考虑的要点）

1.agenda（key point）：set out in advance to state date，time and location；inform them of all the items to be discussed together；ask them for suggestions for items

2.venue：choose a suitable venue；with convenient transportation；big enough to accommodate all the participants；

3.facilities：fully equipped with necessary facilities such as overhead projecter，fax，telephone，computer with access to the internet

4.the size/length of the meeting

(2)集会的目的：

1.keep on track of market trend(to respond quickly)

2.gather ideas to reach more workable final decision

3，offer platform to share valuable experience 3.exchange views to solve problem(3).其他形式的集会活动

1.buffet dinners

2.afternoon teatime

3.sightseeing tour

4．an reward ceremony 目的同上：商务会议的目的

(4).参会需要带的文件（只是个大概）：

1.work plans

2.analysis for market trend and development

3.sales report（销售会议）

4.related figures/data

give a overall picture；useful for setting goals/targets

（5）参加会议需要注意什么(会中):

1.listen carefully :show respect to others；benefit from their views

2.take notes：ensure not miss the important items；useful for later reference

七．缓解工作压力/应对繁重工作

(1).表现：

consistently working late

working through lunch

come to work even when ill/often ask for sick leave

rush to meet tight deadline

bring work home(2)后果：

high turnover；poor performance；in low spirit；lower productivity(3)解决措施：(具体措施+好处)1.time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work 2.flexible working time + balance work and life 3.provide some sports facilities/organize sports activities + enhance employees’ health 4.encourage to take up a hobby + get off the fatigue 5.provide coffee rooms and nutritious refreshment + help to relax 6.provide childcare/eldercare/transportation facilities + help to cope with these responsibilities

八．解决公司危机的措施：

It is really time that we should take some immediate measures 1.issue a news release 2．make arrangement for the victims 3.offer all kinds of assistance 4.offer some compensation 5.assign some staff to their family to help to cope with tragedy 6.make a promise to

7.organize some related training programme about 8.(产品)recall all the product from the market to prevent possible danger

九．公司选址/迁址

考虑因素：

1． get closer to the target market 2． cheaper labor cost；low rates of corporate tax 3． site：well-established and fast-growing business area（which have high level of demand for services）

4． convenient public transportation 5． leasing rent（choose one can affort）6． avoid competition 7． consider expansion potential（which offer some flexibility and room for the expansion of company）

8． better working environment

好处：boost business；lead to higher-quality performance；increase company‘s profits

（这几个都是万能短语）

十．市场营销(产品相关的话题)

(1)产品属性：

brand；price；quality；after-sales service；reputation；reliability(2)价格的制定

影响因素:competition;supply and demand;customers’ perception of price 措施: offer seasonal /trade/cash discount to stimulate demand，boost sale

Carry out survey to find out customers’ needs and tastes(3)产品推销/推广

目的：aim at target market；promote product efficiency；meet and beat fierce competition

capture a large market share（占领市场较大份额）方式：

1.launch a advertising campaign(略，见上)2.personal selling：employ some experienced salepeople 3.sales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest 4.publicity：mass media 好处：attract potential customers ；boost the sale of product ；encourage customers to try new products(4)客户服务customer service 目的：increase the level of customer satisfaction；meet customers’ expectation；improve the standard of customer service 提高服务质量的措施：

1.Have an after-sale services supervision system（minitor，supervise）

2.staff training programme(improve staff friendliness；the speed of service；learn to deal with customer complaints)3.check sales figures regularly 4.obtain feedback from customer(set up a hotline；conduct a survey)(5)留住顾客

目的：maintain customer loyalty；keep customer 措施：

1.understand what the customer needs 2.provide high quality product and good service 3.offer some discount to regular customer 4.upgrate interior decoration

十一.招待客户 具体款待方式+好处

(1)appropriate types of activities：

1.arrange a big welcoming dinner+ show warm welcome/hospitality；make them feel at ease；set a stage for conversation and potential business 2.show them around our company，especially the best part + give them an overview of our facilities and production methods 3.take them to see places of cultural and historical interest/experience cultural events（plays；concerts；sport events）

+ offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their busiess interest in china；have a chance to take in the local flavor(2)cost

high cost means excellence in service(3)business objectives 1.have a clear plan in mind 2.work out a list of specific business objectives to achieve 3.land business contracts

第二篇：BEC高级口语总结

一、团队合作

1.团队合作的好处（重要性）或缺点

In a team, I can learn from my fellow workers , get help from them when I am under pressure.When you work with more people, you get a chance to listen to different points of view, to learn to see things in a different perspective.Sometimes, team membership requires you to give up some individuality in order for the team to function as a whole.Sometimes you feel your own contribution to the team cannot be measured, so you work less than you would individually.2.团队合作的要点/特点

Mutual trust is the first secret of successful teamwork.When members share a trusting relationship, they will feel free to express their views, understand each other’s capabilities and limitations, and communicate with each other timely.This helps to bring out the potentials, experience and creativity of the individual and create good work environment.Full co-operation among team members has a direct impact on the success or failure of the team.When team members develop a strong awareness of cooperation, they would make collective efforts to achieve the common objectives and ensure a higher level of quality and workmanship.On top of that, timely communication and decision making will also help to improve work efficiency.Characteristics like mutual trust, co-operation, commitment, openness of expression among team members are essential to a good team.Besides, a team should also be clear about the common goals they aim to attain.3.怎样形成团队合作的文化

二、企业内部沟通

1.重要性（好处）

The employee can make suggestions to the boss about internal development, and discuss areas they can improve on.In this way, the employee can contribute to the overall improvement of the company.2.和员工沟通管理信息需考虑的要点

First of all, I think it’s important to clearly state your overall purpose and expectation.In this way, employees know exactly what they should do to meet work requirements and to achieve performance excellence.In addition to this, providing feedback on their performance is also important.On the managerial part, performance reviews help mangers to keep track of possible problems in their own work.On the part of the employees, they get encouraged for their hard work and are given chances to correct mistakes made on the job.Besides, mangers should be more open in sharing information with their subordinates.They should let employees know in advance any proposed changes before they actually occur.This will enhance mutual understanding and trust.3.与顾客沟通的必要性（好处）及如何与顾客沟通？

三、降低成本

1.控制生产成本需考虑的要点（方法）及作用

Train workers

In these days of changing technologies and methods, it is necessary to train your workers to keep them up to date.Staff training is extremely important nowadays.You see, technologies keep changing and if employees get regular training, they would be able to work more efficiently.It's the competence of the workforce that sharpens the competitive edge of the company.Get quality from suppliers Low quality goods from suppliers is a major source of waste.You should not only try to get quality suppliers but also work with your suppliers to help them improve their operations and quality of output.In cost management, it's important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices.Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices.Low quality materials from suppliers are actually a waste of money.Efficiency of production line is another important thing to consider.When introducing a production line, it is important to consult an ergonomics specialist and see that it's user-friendly and will not cause too much physical stress and strain.Meanwhile, workers should get fully-trained to work more efficiently on the line.Measures should also be taken to eliminate waste.On top of that, management should develop good benefits system to boost the morale of the workers.2.不恰当的控制成本的方法及危害

downsizing Some company leaders feel they can reduce costs by simply downsizing or reducing the number of workers or middle managers.Unfortunately, it’s not a proper way.One of the biggest effects of downsizing to reduce costs is that the good employees quickly leave the company for greener pastures.Thus the company is left with the deadwood employees, who are supposed to do twice the work as before.Reducing customer service Customer service can be a nuisance and is often expensive.Sometimes companies will reduce or eliminate the service they give to the customers.Unfortunately, a neglected customer is an ex-customer.Customer service can enhance customer satisfaction and loyalty.Good customer relationship helps to improve your company image and boost sales.As a result, large-scale production will be cost effective for your company.Cutting corners A quite way to cut costs is by cutting corners in production or service methods.Some company leaders feel that by using cheaper material and labor, and by eliminating part and steps, they can cut costs and save money.It is true that costs may be cut in the short turn, but often the product or service is of such a low quality that repair and rework costs go through the roof.Also customers may become unhappy with the low quality and move on to another supplier.四、时间管理

1.有效管理时间有多重要？

时间管理技巧：

When managing a busy schedule, time management skills are important.They are es-sential skills for effective people.Keeping To-Do lists would remind you of all essential tasks to be finished.It's a powerful method of organising yourself and a way of reducing stress.Deciding work priorities can help you concentrate on the right things which are important and urgent.Tackling problems in order of importance allows you to separate important jobs from the many time-wasting trivial ones.2.设立目标的重要性/怎样设立目标？

设立目标的重要性：

By setting clearly-defined goals, you can measure and take pride in the achievement of those goals and raise your self-confidence due to your achievements, ability and competence.Self-confidence, by turns, will enable you to achieve higher and more difficult goals.怎样设立目标？

Set goals which are specific, measurable, realistic and achievable.Your optimum goals are those which cause you to ‘stretch’ but not ‘break’ as you strive for achievement.Goals can give creative people a much-needed sense of direction.3.作计划的重要性/怎样作计划？

五、管理

1.团队的核心领导的重要性

2.优秀的管理者应该具有的素质：

六、销售

1.销售技巧

Speak effectively and sincerely about my product or service.Learn to be a good listener because if you don’t listen to and understand the needs of buyers you can’t become a successful sales professional.Know my competitors and the merits and pitfalls of their products.A successful salesman should connect with customers and create a desire to buy him willingly and happily.2.广告的重要性

When aiming to increase sales of a product, it's important to advertise the product because advertising can inform, persuade and remind potential customers of the product.Marketers can launch an advertising campaign to attract a large number of consumers.And, effective advertising can enhance consumer perceptions of quality in the product, thus encouraging customers to buy this product repeatedly.3.广告媒体的选择

The media the marketer selects must be capable of accomplishing the communications objectives of information, persuading, and reminding potential customers of the products.Broadcast media include television and radio.Newspapers, magazines, outdoor advertising represent the major types of print media.The internet is a new medium.Nowadays, many companies jump to advertise on the internet.Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print.With more and more people using the internet, advertisements on the internet can reach large audiences.4.处理顾客投诉

When customers complain, it's important that staff should apologize first, because cus-tomers must be very upset when they are dissatisfied with the product or service, some may even be aggressive.At this time, employees should remain calm and collected, listen to the complaints and apologize for the problem, and then the customers may feel that they are taken good care of.Suggesting a solution to the problem is also important.An apology is not enough, em-ployees should also try to deal with the existing problems, if they suggest a solution to the problem, customers may not be so dissatisfied, and they may not take their business elsewhere.It's also important that employees should not make any promises that they cannot keep.If employees cannot keep promises, customers may get disappointed, then, they may switch to other producers.5.处理顾客投诉的重要性

Businesses benefit from treating complains as welcome resource and opportunities to gain innovative ideas for improvement.Customers often have stronger commitments to a company after a conflict has been solved than they would have if they had never complaint at all.Customer complaints offer organizations the opportunity to overcome problems and improve commitments to service.七、产品开发

1.市场调研

In developing new products, I think market research is very important.By carrying out market research, a company can get such information as whether there exists a niche market for a new product, and what are customers' needs and tastes for the new product, therefore, the new product will sell well when it is launched into market.2.创新

第三篇：BEC真题口语总结

第四辑

TEST1 ： Part 2:

1、marketing

importance of advertising slogans in promoting a brand or product..广告标语对宣传品牌和产品的重要性

2、information management

importance of keeping staff informed about company policies and plans

让员工了解公司政策和计划的重要性

3、purchasing

how to achieve and maintain good relations with all suppliers

怎样取得和保持和供应商的良好关系

Part3: your company proposing send a team of staff abroad six months to set up an office and train local employees.Recommendations for that.公司拟派员工出国开设分公司或机构培训当地员工，提建议。

1、how to select appropriate staff to manage the project

怎样选择合适的员工

2、what preparation and advice the staff would need before leaving

员工出发前应该做哪些准备，得到什么建议

Follow: 在国外短期工作有什么优势，在国外工作会遇到什么问题，在国外工作怎么获得信息，国际交流频繁对公司运作的影响，公司在国外开分机构多重要

TEST2 Part 2:

1、Time management: the importance of planning work time effectively.有效安排工作时间的重要性

2、project development: how to ensure inter-departmental co-operation on new project

怎样确保各部门之间在新项目中的合作

3、purchasing: how to evaluate and select new projects

怎样评估和选择新项目

Part 3: finance director of your company is concerned that the majority of its income comes from one main client.recommendations on expanding customer base.财务主管担心主要收入来自一个大客户，所以想扩大客户群

1、what the potential dangers are of having only one main client 只有一个大客户的潜在危险

2、how the company could try to gain additional clients

公司怎样才能拉到客户

Follow :一个相对较小的客户群的好处，除了好的客服以外怎么才能巩固和客 户之间的关系，跨国企业怎么长期让客户高度满意，怎样应对日益激烈的竞争

TEST 3 Part 2:

1、Product promotion

how to make effective use of the media when promoting a new product or service.怎样有效利用媒体对新产品和服务进行宣传

2、Information management

importance of an effective internal communication system in a company.一个有效的内部交流机制的重要性

3、Technology

the factors involved in assessing the cost-effectiveness of new technology

对新技术成本有效控制的因素

Part 3: Pharmaceutical company you work for keen to participate in an international conference abroad.recommendations about participation.你工作的医药公司想出国参与一个国际会议，提建议

1、how to select staffs to represent the company at the conference.怎样选择员工

2、what practical arrangements should be made before the meeting.会前准备

Follow:是否愿意参加国际商贸会议，国际会议对公司有公司有什么好处，对员工有什么好处，对举办城市有什么好处，你认为会议对商务交流有持续影响吗

TEST 4 Part 2:

1、Personal skills

how to motivate employees to achieve their full potential 怎样激励员工发挥潜能

2、Project management

Importance of teamwork for effective management of a project 团队工作队项目有效管理的重要性

3、Health and safety

how to develop a responsible attitude among staff to it 怎么树立员工对健康安全负责的态度

Part 3:

1、your company has been invited to take in a trade fair, which will take place during the busiest time of the year.You have been asked to decide if staff should be there.公司应邀在一年中最忙的时候参加交易会，决定去不去

1、what the advantages and disadvantages are of attending it.去的有利和不利方面

2、which members of staff would most usefully represent a company at it.哪些员工最能代表公司参会

Follow:参会有趣吗，参展公司怎么布置展台吸引游客，对展会来说最合适的产品和服务是什么，有哪些将公司产品推向国际的其他方法，交易会对当地就业有多重要

第三辑 TEST1 Part 2:

1、Customer relations

importance to a company of reliable customer opinions of products

顾客对产品的信赖对公司的重要性

2、Staff development

importance to a company of developing effective career plans for staff

对员工进行有效的职业规划对公司的重要性

3、Business strategy

how to maintain the confidence of company shareholders

怎么样保持股东信心

Part 3:

Your company’s location in a busy city centre means the staff often complain about the time taken to get to work.Recommendations.公司位置在市中心，员工抱怨上下班时间，建议

1、whether it would be better for staff to use public or private transport.乘坐私人或者公共交通工具是否更好

2、what the effects might be of allowing staff to work flexible hours 让员工灵活安排工作时间有什么影响

Follow:你愿意每天花很长时间上下班吗，公司是否给予交通补贴，什么会影响公司选址在市中心的决定，科技对今后人们工作地点的影响，改变员工工作时间和地点会带来哪些长远的影响

TEST 2 Part 2:

1、Quality control

importance to a company of monitoring the quality of its goods and services 对产品和服务监控的重要性

2、Information management

how to ensure information is managed effectively

怎样确保信息管理的有效性

3、Financial planning

the factors involved in deciding on appropriate pricing strategies 要制定合理的价格策略要考虑哪些因素

Part 3:

Your company is about to take over another company and keen to encourage staff from both companies to work together effectively.Prepare proposal for team building

接管另一个公司，要让两个公司员工在一起有效工作，建议

1、what kinds of work projects and leisure activities would be suitable to encourage teamwork

什么工作项目和业余活动能促进团队合作

2、what kinds effective teamwork could bring to the company.团队合作的好处 Follow:在一个好的团队中个人所获的益处，一个工作团队最好多少人，你认为公司既需要个人主义者还需要团队工作者吗，让全体员工作为一个整体融洽工作是所有员工或者说是公司的责任吗，对公司进行长远规划时应该对团队打造做多远的考虑

TEST3 Part 2:

1、Staff relations

importance to provide a range of facilities for all staffs

公司对员工提供设施的重要性

2、Technology

importance to regularly upgrade its technological equipment

经常升级技术设备的重要性

3、Strategic planning

factors involved in managing change effectively

有效的应变管理要考虑哪些因素

Part 3:

Company is considering funding a regional educational project for 16-18 years old students interested in following a business course.recommendations for the schemes.公司投资当地教育，让有兴趣的年轻人学习企业课程，建议

1、how the project could be used to promote the name of the company

怎么利用这个项目宣传公司品牌

2、how to monitor the progress and outcomes of the project

怎么检测这个项目的结果和进展

Follow: 什么方法更能广泛传播公司品牌，公司怎样选择年轻人来这个教育投资项目，参加培训项目对年轻人有什么好处，公司对教育项目的投入重要吗，国家范围内对商业人士的培训有多重要

TEST 4 Part 2:

1、Customer service

importance of providing effective after-services for customer

售后服务的重要性

2、Purchasing

importance of maintaining personal contact with potential suppliers

和供应商保持联系的重要性

3、Recruitment

how to ensure that the advertising of job vacancies is effective

怎样保证对空余职位的广告宣传有效性

Part 3: Your branch has been identified as having the lowest turnover of staff.Suggest ways in reducing turnover in other branches.你所在部门员工换手率最低，建议如何在其他部门降低换手率

1、what the reasons for high staff turnover in a company might be

造成换手率高的原因

2、what effect high staff turnover might have on future methods of selecting staff

今后怎样考虑选择员工

Follow: 在一个换手率很高的部门员工会受到什么影响，高换手率会影响客服吗，高换手率对公司也有好处吗，公司招募新员工进现存团队有好处吗，在以后员工跳槽会越来越频繁吗

第二辑 TEST 1 Part 2:

1、Customer relations

importance of making customer feel valued

让顾客觉得有价值的重要性

2、Company growth

importance to a company of controlling expansion

掌控扩大发展的重要性

3、Marketing

how to ensure that agents maintain a high level of effectiveness when representing a company

怎么样确保代理人保持对公司的高度代表性

Part 3:

Your company planning to introduce a suggestion scheme and encourage staffs at all levels to contribute ideas.Consider ways of setting up the scheme.公司拟定了一个计划，想让全体员工建言献策，考虑制定这个计划的方法

1、how to set up the scheme so that all staff feel they can contribute 怎样制定这个计划才能让所有人感到他们能参与进来

2、how suggestions from members of staff could be evaluated.怎么评定员工提出的建议

Follow:什么类型的公司最受益这种计划，公司还有哪些其他方式激励员工对公司发展建言献策，让员工更多参与公司活动的其他方法，公司获取顾客建议和评价有哪些渠道，新点子对公司保持竞争力有多重要

TEST 2 Part 2:

1、Communication skills

importance of foreign language training for selected employees

外语培训的重要性

2、Advertising

how to select a suitable agency to handle a company’s advertising

怎么选择合适机构来进行广告宣传

3、Finance

how to decide whether to float a company on the stock market

怎样决定公司是否上市

Part 3: Company needs to relocate several members of staff to a new branch opening in another part of the country.You have been asked to submit ideas on how to make relocation attractive for staff.公司需要在其他城市的分部重新安置新人员，提出观点怎样让新地点吸引员工

1、which types of financial incentives the company could offer to staff 公司应该对员工提供哪些财政激励

2、what information staff could need to know about the new location 公司员工应该知道哪些新址的信息 Follow:重新安置的员工还需要哪些帮助，怎样鼓励不愿意重新安置的员工进行安置，选择分公司的位置对公司有什么影响

TEST 3 Part 2:

1、Personal management

importance to a company of having well-motivated staff

积极主动的员工对公司的重要性

2、Strategic planning

how to decide whether to purchase or rent company premises

怎么决定是否购买或者租用厂房

3、Sales

how to ensure price levels for new products are set appropriately

怎样确保合理定价

Part 3:

Company consider providing a fitness center on premises to help employees improve their health and fitness.Recommendation for the scheme.公司考虑在公司用地建一个健康中心，建议

1、what benefits the center would bring for the company

健康中心给公司带来哪些好处

2、how to promote the need for health and fitness to all staff

怎样促进所有员工的健康

Follow:公司的健康设施在全体员工那里都受欢迎吗，员工要付费使用吗，保持员工身体健康的其他方式有哪些，对员工家人也应该提供这方面的服务吗，这是员工所关心的合理的福利待遇吗

TEST 4 Part 2:

1、Market research

importance of finding out about customer’ habits and attitudes.发掘客户喜好和态度的重要性

2、Financial management

how to identify ways of reducing costs in a company

怎样确定降低成本的方法

3、Communication

how to achieve an effective working relationship between different departments within a company

在不同部门间怎么形成一个有效的工作关系

Part 3:

Considering setting up an incentive scheme to improve staff performance.Recommendations for that.公司正计划激励机制来改进员工绩效，建议

1、what benefits an incentive scheme for staff would bring to the company.员工激励计划给公司带来哪些好处

2、what types of incentives could be offered 可以提供何种激励

Follow:那种激励方式最能让员工努力工作，激励计划不利因素，公司对员工额外劳动的奖励非常重要吗，公司怎么增强员工的忠心度，传统的员工之间或员工与上级之间的关系在将来有何种变化

第四篇：BEC高级口语考试话题总结

1.Different Communication Styles

不同的交流风格

The way people communicate varies widely between, and even within, cultures.One aspect of communication style is language usage.Across cultures, some words and phrases are used in different ways.For example, even in countries that share the English language, the meaning of “yes” varies from “maybe, I'll consider it” to “definitely so,” with many shades in between.Another major aspect of communication style is the degree of importance given to non-verbal communication.Non-verbal communication includes not only facial expressions and gestures;it also involves seating arrangements, personal distance, and sense of time.In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings.For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends.Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups.2.Different Attitudes Toward Conflict

对待冲突的态度不同

Some cultures view conflict as a positive thing, while others view it as something to be avoided.In the U.S., conflict is not usually desirable;but people often are encouraged to deal directly with conflicts that do arise.In fact, face-to-face meetings customarily are recommended as the way to work through whatever problems exist.In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning;as a rule, differences are best worked out quietly.A written exchange might be the favored means to address the conflict.3.Different Approaches to Completing Tasks

采用不同方法去完成任务

From culture to culture, there are different ways that people move toward completing tasks.Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and task-oriented work should go together.When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration.A case in point, Asian and Hispanic cultures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with Americans.Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task.This does not mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less;it means they may pursue them differently.4.Different Decision-Making Styles

不同的做决定的风格

The roles individuals play in decision-making vary widely from culture to culture.For example, in the U.S., decisions are frequently delegated--that is, an official assigns responsibility for a particular matter to a subordinate.In many Southern European and Latin American countries, there is a strong value placed on holding decision-making responsibilities oneself.When decisions are made by groups of people, majority rule is a common approach in the U.S.;in Asia consensus is the preferred mode.Be aware that individuals' expectations about their own roles in shaping a decision may be influenced by their cultural frame of reference.5.Different Attitudes Toward Disclosure

对待披露/曝光的态度不同

In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information.Keep this in mind when you are in a dialogue or when you are working with others.When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing.Questions that may seem natural to you--What was the conflict about? What was your role in the conflict? What was the sequence of events?--may seem intrusive to others.The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are working.

第五篇：BEC商务英语中级口语必备要点总结UnitOne

Unit oneCompany Operation and Management 1.1 Teamwork 团队合作

Successful team building requires attention to each of the following Twelve Cs.成功的团队建设要遵循以下12条建议：

Clear expectations: Do team members understand why the team was created? 明确目标：团队成员是否明确团队组建的目的？

Context: Can team members define their team’s importance to the accomplishment of corporate goals? 组建背景：团队成员是否明确团队对于实现企业目标的重要性？

Commitment: Do team members perceive their service as valuable to the organization and to their own careers? 敬业精神：团队成员是否认识到团队对于企业以及对自身事业的成功都很重要？

Competence: Does the team feel that its members have the knowledge, skill, and capability to address the issues for which the team was formed? 团队能力：团队是否感知其成员拥有应对种种问题的知识、技能和实际能力？而团队组建的目的就是为了解决这些问题。

Charter: Has the team taken its assigned area of responsibility and designed its own mission, vision, and strategies to accomplish the mission? 团队规章：团队是否明确自己的职责范围并规划出自己的目标、远景和对策以完成使命？ Control: Do team members hold each other accountable for project timelines, commitments, and results? 内部控制：团队成员是否对项目时间安排、应承担的义务和结果等共同负有责任？ Collaboration: Do team members cooperate to accomplish the team charter? 协作精神：团队成员是否能相互协作、遵循团队章程？

Communication: Do team members communicate clearly and honestly with each other? 内部沟通：团队成员之间能否明确、诚实地进行相互沟通？

Creative Innovation: Does the team value creative thinking, unique solutions, and new ideas? 创新改革：团队是否注重鼓励创新思维、独特的解决办法和新的想法？

Consequences: Is the organization designing reward systems that recognize both team and individual performance? 结果影响：团队是否制定奖励制度来奖励团队以及个人的工作表现？

Coordination: Are teams coordinated by a central leadership that assists the groups to obtain what they need for success? 协调配合:团队是否有领导核心来协调工作、帮助各小组取得成功？

CulturalChange: Does the organization recognize that the more it can change its climate to support teams, the more it will receive in pay back from the work of the teams? 改进文化：企业是否认识到越是通过改变企业氛围来支持团队的工作，就越能够从团队的工作中得到回报？

必备词汇：

Incremental performance need or opportunity

True interdependence Share accountability Mutual trust Full cooperation

1.2 Internal Communications 内部沟通

沟通方式：face-to-face communications, E-mail, telephone, notice-boards, Internet.必备词汇：

Overall purpose 整体目标 Feedback on performance

1.3 Reducing Production Cost 降低生产成本

降低成本的方法：

Downsizing缩小企业规模

Reducing Customer Service减少客户服务 Cutting Corners偷工减料（不可取）Train Workers培训员工

Get Quality from Suppliers从供应商处购买优质的产品 Total Quality Management(TQM)Tools全面质量管理工具

1.4 Reducing Overheads减少管理费用

减少管理费用的方法：

Hire the right number of people Reduce training costs Barter services Reevaluate your facilities Rent equipment Call on friends 必备词汇：

1.5 How to Deal with a Heavy Workload 如何应对繁重的工作

减压方法：

coffee break rooms ,free soda,fresh fruit, M&Ms and pastries咖啡，免费提供汽水、新鲜水果、巧克力和点心

free health cliniceldercare program免费医务室和养老计划

an exercise physiologist to help employees suffering from stress运动生理学家专门为深受压力困扰的员工提供帮助

wellness and exercise programs to help employees alleviate stress and enhance their health康复和健身计划

1.6 Work Environment工作环境

重要性： Work is an important determinate of health.It can influence health positively or negatively 注意要点：

Appropriate use of space/Spatial design Ambient light Office appliances Safety inspection Individual creativity（好的环境有利于）

1.7 Logistics物流

常用说法：

Customer service is the most important output of an organisation’s logistics system.客户服务是企业物流体系最重要的内容。

Logistics encompasses much more than just the transport of goods.物流所涵盖的绝不仅仅是货物的运输。

timing, quantity, supporting services, location and cost时间调配、数量、辅助服务、地点和成本

改进物流服务措施: Companies can regularly conduct customer satisfaction surveys to get necessary feedback on their services, so that they know the needs and expectations of their customers.And they can also implement a system to monitor the performance of their employees and reward outstanding performers to maintain high level customer service.