第一篇：BEC商务英语近义词辨析
近义词辨析facility, plant, works, function
Facility 指“能够或易于做某事的环境、设备等”；plant等同于factory，意为“工厂、车间”, 多用于美语，尤为工业加工者；works指“较大的建筑物群及其机器设备，一般并不生产成品”，如：a gasworks煤气厂, an ironworks钢铁厂；function 指“重大的社交聚会、宴会”。
E.g.An £80-million telephone banking center is to open in Scotland, with the creation of about 500 new jobs.Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the facility fully operational by next August.2 facility, amenity, comforts, infrastructure
Facility 指“为某一特定功能而造的东西或设备，使得易于做某事，常用复数”，如：health care facilities医疗保健设施，athletic facility 体育设备，banking facility金融机构；amenity相当于comforts，指“生活福利设施；便利设施：能够增加吸引力或价值，并让人感到愉快的设施，特别是不动产和地理位置”，如：a sunny apartment with amenities including air conditioning。Infrastructure 指“基础设施：社会或社区正常运作所需要的基本设施，服务和安装设备等，如交通与通信系统，水与电力供给线，以及学校、邮局和监狱等公共机构”。3 cost, rate, overheads, tariff, fee, fare, charge
Rate 作“比率”解，如：interest rate利息率, insurance rate保险费率；也可指“价格、费用，特制针对某项服务的具体收费”，但多用复数，如：telephone rates电话费用，postal rates 邮资，rate for baby-sitters 临时保姆费用。overheads 指“（企业的）管理费用，日常开销，包括租金、电费、电话费、设备、内部装修及缴税等的花费，但不包括工资和购买原料的费用，这应算入cost里面；管理费用指经营企业的日常开支成本，不随产量的增长而改变，也被称为固定成本中的间接成本”；tariff 本指“关税”，也可指“价格或收费的表格，如（旅馆房间、饭店餐食等的）价目表”；fee指“一种法律或组织机构规定的为某项特权而征收的固定费用”，如：tuition fees 学费, entrance fee 入会费，lawyer’s fees 律师费； fare指“各种票费，如飞机票费，火车票费等”；charge指“索价，要价”，和cost一样，是个指称泛泛的词。traditional, conventional, conservative
traditional 意为“传统的，惯例的，这种传统常与文化、风俗等有关”。conventional多为中性词，意为“按惯例办事的，传统的”。conservative 多为贬义，意为“保守的，守旧的” 5 keep, maintain, retain, stay
Keep 是一个常用单词，表示“保持”，很普遍；maintain表保持，维护时常常与抽象名词搭配，如：maintain health保持健康，但表示供养时可说maintain a family；retain可与抽象和具体名词搭配；stay 常常与形容词搭配使用，或与名词形成固定搭配，如：stay healthy, stay in contact。require, request, inquiry, enquiry, enquire, requirement
Require 作动词，意为“要求，需要”, be required to do sth意为“要求做„„事”，request可作动词和名词，表示“请求，要求”，inquiry与enquiry同义，都为“询问”，作名词用，enquire 意为“询问、查询等”，requirement作名词用，意为“需要的东西，必要条件”，意思较抽象。merger, consolidation, acquisition, takeover
Merger(兼并)指的是出价公司（A）收购目标公司（B），合并成一个公司（A），也称“吸收合并”；consolidation 指两家公司（A,B）合并创立新公司（C），也称“创立合并”Acquisition（购并），指一家公司全部或部分买下另一家公司，取得所有权；takeover（接管，收购），包括三种形式：acquisition（购并）, proxy contest（收购委托书）和 going private（私有化）。bonus, premium, benefit，allowance
Bonus 着重指“在原有工资基础上额外给予的奖金，红利”；premium指“付给某人的额外的奖金或保险费”，如：a productivity bonus生产奖金，May Day’s bonus 五一节奖金；prize指“在竞赛或游戏中得胜所得的奖金”；benefit 指“（生病、年老、失业等时的）救济金，补助费”；allowance指“在定期的间隔或为特定目的而给予的某物，如津贴，补贴”，如：travel allowance 差旅津贴 9 entitled, authorized, entrusted
Entitled 指“有权（得到）”，authorized 指“有权（批准），受委托代表„„（行使权力）”，entrusted 指“被委托（管理钱物）等”。10 branch, subsidiary, outlet, division
Branch 指“银行或其他组织的分支，部门，支部等/（属于某大公司或机构的）地方办事处或分店”，如：a branch post office 邮局的分局；subsidiary 指“子公司或附属公司”；outlet 指“商店：出售特定制造商或批发商的货物的商店，代销店或经销店”，可译为“代销店，专卖店”；division 指“部门：政府或公司的一个部分，属一行政或功能单位”，如：sales division of our company本公司的销售部，accounting division 会计部门。11 service, agency
Service指“部门：政府分支或部门及其雇员或者商业性服务机构”，如：the diplomatic service 外交部，China Travel Service中国旅行社；其复数形式也可表示“服务性的工作、事业”。agency 指“代理行，经销处：被授权替他人做事的商业或服务机构”，如：an employment agency 职业介绍所，advertising agency广告公司。12 advantage, benefit, profit, margin advantage通常指处于优势而获得的“利益”.I don’t see much advantage in raising the price of the product now.我认为现在将产品提价没多少好处;profit多指现金、物质上的“利润、好处”,且常用复数形式;benefit一般既可指物质利益也可指精神方面的好处，可泛指得到的好处、回报、益处，并不一定指赚取的利润或经济上的回报。该词复数形式还可指救济金、补助费、抚恤金等，如：disability benefits残废抚恤金。如果profits和benefit越多,可能就会有advantage;margin指成本与售价的差额、赚头、毛利.margin还有“保证金”的意思，如：narrow/thin margin 薄利。13 affect, effect
affect作动词有“影响”的意思，如：SARS affected our business seriously last year.去年SARS严重影响了我们的业务；effect作名词时有“影响”的意思;作动词没有“影响”的意思,而是“产生,实现;完成,使生效”等意思，如：SARS had a serious effect on our business last year.去年SARS严重影响了我们的业务，effect an insurance policy 取得保险单。14 affiliated company, associated company, branch, subsidiary affiliated company指部分或全部为其他公司所拥有,翻译成汉语为“关系公司、联号、分公司、联营公司”,但在法律上和经济上是独立的；associated company翻译成汉语为“联营公司、联号”,其股票至少有20％,但不到50％或51％为其他公司所有；branch作为分公司在经济上和法律上不是独立的,没有自己的公司章程,它以总公司的名义,根据其委托进行商务活动,只是一个下属公司；subsidiary指分公司,也可翻译成“女儿公司”,因为这种公司的活动受母公司(holding company)的严格控制.subsidiary的一半以上的股份为母公司所拥有.同一个母公司下的子公司叫联营公司(affiliates)。admission, admittance admission意思是“准许进入”,通常指加入一个组织;还有“入场费”的意思，如：admission to(into)the WTO 加入世界贸易组织.no admission免费入内(注意:no admission还可能有“禁止入内”的意思)；admittance通常指具体进入到某个地方,特别是公共场所，如：No admittance except on business.非请莫入。16 essential, indispensable, necessary essential a.表示属于某事物的要素或特征是“主要的，核心的，本质的，必不可少的”, 该词还能作名词，表示必需品，常用复数，如：The essential point is we must do what the contract says.核心的一点是我们必须按照合同的规定去做；indispensable强调客观上是必不可少的，否则就无法维持生命或做不成某一件事，如：Warm clothing is indispensable in cold weather.在寒冷的天气里，厚衣服是必不可少的；necessary是一般用语，强调从主观上看是必须的，不可避免的。17 adverse, contrary
adverse常指情况不佳,所以有“不幸的,倒霉的”的意思,多指外部条件而言.E.g.The judgement was adverse to our company.该判决对我公司不利.contrary作“相反的”解时,常常指相互间的冲突.若A公司买进,B公司抛出,相对A公司而言,B公司的举动便是contrary.假如B公司抛出能获利,A公司便处于adverse的境地.18 advise advice inform notice notify instruct
advise作“通知”解,一般指与对方关系较大的事.若与对方关系不大,则常用inform.Plesse advise(us of)the name of your ship.请通知我方船名.inform作“通知”解经常用在商务英语函电中,它强调把任何种类的信息告诉或传递给某人.I have the honour to inform you that........本人荣幸地通知贵方......notify是个更正式的词,通常指用官方文告或正式通知书将应知道的事告诉某人.notify还侧重指信息的公布、报告.Please notify the staff to meet in my office at 8:00 tomorrow morining.请通知全体员工明天上午八点到我办公室开会.notice作“通知”解多用作名词,指书面通知;用作动词时一般指较正式的通知;作名词时常用于通知离职或解雇的情况中,其他几个词无此用法.notice of call 催缴股票通知
The company gave him a month’s notice.公司告诉他一个月后将解雇他.advice在商务英语中常用在贸易交往中的“通知”中.shipping advice 装船通知
letter of advice 汇票通知单,发货通知单.instruct作“通知”解,与advise一样,比inform更庄重、正式.常用在短语intruct somebody to do something中.We will instruct our banker to amend the credit telegraphically.我们将通知银行用电报修改信用证.19 act deed action
作“行为”解时,act可指一般行为和法律意义上的行为.deed通常指一般的行为,举动.This is a kind act/deed.这是件善行.act or omission 行为或不行为(指不履行法律责任的消极行动.懈怠行为)action多指行为的反复、多次,相比之下,act一般指一次的行为.20 start-up, set-up
start-up意为“开始创立、成立”，还可作可数名词，指“刚创办的公司、企业”，如：start-ups are very vulnerable in the business world 新创公司在商界是很脆弱的。set-up表示“创立、建立、设立”，它除了指建立企业，还经常用来指设立机构、组织、制度等，如：set-up of a government(committee, hospital, clinic)建立一个政府（委员会、医院、诊所）等。21 returns, turnover
return可作“盈利、收益”，多数情况下用复数；还可作“退货”解，此时只能用复数形式。Turnover 指“营业额、成交量”，即在给定的期间成交的总额。22 common, average, general
这三个单词有时都被译为“普通的”，但实际上，其词义并不等同：common一词含有“经常遇到的、普遍的”的含义。Average 一词的确切含义为“通常的、寻常的”，强调其特征平常、不突出。General则含有“从整体看、大致、一般的情况”的意思。23 company, corporate, firm, organization, establishment(企业、机构), institute 24 streamline, downsize, cut, slash
streamline 作动词，意为“精简、使„„合理化”，后面通常跟机构名，不跟表“职工、工人”一类的词。Cut 和slash意为“削减、砍除”，可跟“价格、员工”一类的词。25 sector, division
sector 意为“国民经济的一个部分或分支”，divisions指“按行政管理来划分的部门”或“一个公司里的某个部门”。
第二篇：BEC商务英语
BEC商务英语：一张证书多种用途(考试介绍)
□魏华
商务英语证书（BEC）考试自1993年由英国剑桥大学考试委员会与中国教育部考试中心合作推出，现已从中国推广到亚洲、欧洲、北美洲、南美洲、澳洲等60多个国家。
BEC考试共分三级，从听、说、读、写四个方面考察考生掌握英语的能力，是目前国内各种海外英语考试中少数有口试的英语能力考试之一。
BEC由于其考试单位———英国剑桥大学考试委员会考试的科学性、权威性，已被国内大多数外企、商社和涉外单位认可，是招聘雇员优先录用的主要条件之一。
已于2000年开考的、由英国剑桥大学考试委员会与中国全国高等教育自学考试指导委员会联合推出并颁发证书的“商务管理”、“金融管理”两个专业指定BEC为其英语课程。获得BEC1、2、3级C以上成绩证书者免考该课程。
BEC3级已被英国许多大学和中国一些大学定为MBA必修课之一。并被英国50多所大学认可作为入学英语语文能力证明。全国已有26个省、直辖市、自治区的34个城市设有58个考点。每年3月、9月报名截止；
5、6月，11、12月考试。
随着我国即将加入WTO，今后各行各业都要与国际标准接轨，作为权威的国际英语能力证明，BEC证书必将对你的求职应聘具有重要的作用。欢迎广大大学、大专、高职、中专、职高的学生，以及有志于应聘到外企商社工作的人士参加BEC考试，通过考试提高、检验自己的英语水平。
第三篇：商务英语BEC教案
Unit 1 a Teamwork Teaching aims and requirements: To enable students to talk about teams and teamwork To practise reading for gist and specific information To enable students to make and change arrangements Important and difficult points:
Important words, the useful phrase to make an arrangement Teaching content: Assessing teams Speaking
rank requirements for successful teamwork and then decide if they work in good team.Reading 1
read through an article and decide how Cussons improved teamwork at its Polish subsidiary.Students then read the text again and match endings with sentence stems.Vocabulary
match verbs, preositions and nouns from the text, then summarise what happened at Cussons.Speaking
discuss how teamwork can help their class prepare for the Cambridge BEC exam.Unit 1 b Communication Teaching aims and requirements: To enable students to take and leave telephone massages To raise awareness of clarity in spoken language To practise reading for gist and specific information To practise listening for gist and specific information Important and difficult points:
Listening skills Teaching content: Keeping in touch Speaking
find out about each other’s use of various forms of communication Reading
read for gist through an article on English for international business and give each paragraph a heading.Students then answer comprehensiong questions.Speaking
discuss the difficulties of understanding spoken English.Leaving voice mails Listening 1
listen to five voice mails and match each with its purpose.The students then identify which of the calls they find difficult to understand and why.Language focus
focus on clarity in messages and phrases for leaving answer machine messages.Speaking
reformulate one of the voice mails to improve its clarity.Unit 2 a Entertaining a Client Teaching aims and requirements: To raise awareness of and practise techniques for encouraging conversation To practise speaking about general topics in preparation for the Speaking Test To practise reading for specific information Important and difficult points:
How to encourage conversation Teaching content: Choosing a restaurant Reading 1
look at a customer satisfaction form and choose the three most important criteria for judging a good restaurant.Speaking
students ask each other about the last restaurant they visited using the criteria from the form
Reading 2
read an advertisement for Porters restaurant to find which criteria are mentioned.Speaking
discuss the suitability of the restaurant for particular occasions.Describe the most memorable restaurant they have been to.Unit 2 b Corporate Hospitality Teaching aims and requirements: To enable students to talk about corporate hospitality To raise awareness of formal versus informal language in letters To review language for making and dealing with invitations To practise writing a letter of acceptance Important and difficult points:
How to mix business with pleasure Teaching content: Mixing business with pleasure Speaking
read mini-profiles and choose suitable ways of entertaining corporate guests
Reading 1
scan an article about a course on business socialising to find ways of entertaining corporate guests.Match paragraph heasing with paragraphs and then match endings with sentence stems.Speaking
discuss the advantages and disadvantages of mixing business with pleasure.Arranging a company visit Reading 2
read a letter of invitation and decide what the invitation is for.And then read the letter again to answer true/false questions.Language focus
focus on the language of invitations: inviting/ offering/ thanking/ accepting/ declining.Writing
write a letter of a acceptance
Unit 3 a Ordering Goods Teaching aims and requirements: To enable students to talk about making and changing orders To raise awareness of clarity in writing and useful phrases for letter writing To parctise reading for specific information To practise writing short faxes To practise proof-reading Important and difficult points:
How to write short faxes Teaching content: Planing an order Speaking
discuss the qualities of a good supplier Reading 1
read a fax from the head office of a mail order company to a supplier and answer true/false questions Reading 2
read a badly organised fax about the order mentioned in the fax answer comprehension questions Writing
discuss ways of improving the calrity of the fax, then rewrite it.Discussing changes
Listening
listen to a conversation confirming details of an order.Listen again and note down funcitonal phrases.Then write formal written equivalents of these phrases.Language focus
match additional spoken and written functional phrases
Unit 3 b Cash Flow Teaching aims and requirements: To enable students to talk about day-to-day company finances To parctise reading for specific information To practise listening for specific information To practise note writing Important and difficult points:
The importance of cash flow Teaching content: Managing cash flow Speaking
brainstorm typical cash inflows and out flows at their company Reading
read a case study about a company with cash flow problems and answer some simple questions.then identigy the company’s cash inflows and outflows and complete a graph based on the company’s cash flow.Speaking
discuss reasons why small companies fail Improving cash flow Writing
read and respond to an e-mail to a consultant Listening
listen to a conversation with the consultant about early settlement discounts Language focus
focus on the use of conditionals 1 and 2 and look for examples in the tapescript Speaking
discuss ways of improving the company’s cash flow and their consequences.Unit 4 a Brand Power Teaching aims and requirements: To enable students to talk about brands and marketing To parctise reading for specific information To practise listening for gist and specific information Important and difficult points:
The power of brand Teaching content: Selling points
Speaking
say what brand they would buy for certain products and why Listening 1
listen to five short pieces and match reasons for buy products with the speakers Brandstretching
Reading 1
read an article and list ways in which supermarkets are stretching their brands.Speaking
discuss whether they would buy the products mentioned in the article Sainsbury’s bank Reading 2
read extracts from Sainsbury’s advertising leaflets and match them with financial products Speaking
discuss the advantages and disadvantages of buying several services from one provider
Unit 4 b Public Relations Teaching aims and requirements: To enable students to talk about PR To parctise reading for specific information To practise listening for specific information To practise writing a formal letter of invitation To enable students to describe their duties and responsibilities Important and difficult points:
How to organise a PR event Teaching content: What is public relations? Listening 1
sort duties into the responsibilities of the PR and Marketing Department.Students then listen to the PR Manager at Skoda describe her responsibilities Vocabulary
match verbs with phrases to list the PR Department’s duties and responsibilities Language focus
focus on language for describing duties and responsibilities Speaking
exchange informaiton about their own duties and responsibilites The benefits of good PR Listening 2
discuss how Skoda could have changed its image so dramatically.Students then listen to the Skoda Manager again and compare their answers.Speaking
discuss how they and the public see their own companies Organiding a PR event Reading
complete s schedule for organising a press launch Speaking
organise a press launch for a product of ther choice Writing
write a formal letter of invitation to the product launch
Unit 5 a Relocation Teaching aims and requirements: To enable students to talk about relocation To parctise reading for gist To practise listening for specific information To raise awareness of the features of report writing and practice writing reports To review comparative and language of similarity and difference Important and difficult points:
The reason for relocation Teaching content: Why do companies relocate? Speaking
discuss the reasons why companies relocate Reading 1
read a page from a brochure about relocating to Ireland and match paragraph headings with numbered paragraphs Language focus
focus on comparative and superlative forms Speaking
discuss the reasons given for relocating to Ireland and put them in order of importance for their company Arranging to relocate Speaking
discuss the reasons why people relocate and the arrangements they have to make Reading 2
read a report on a relocation company, Fenway Software, and tick the services which meet its needs Language focus
focus on the structure, layout and typical phrases used in reports Listening
listen to a conversation and tick the services a different relocation company offers
Unit 5 b New Premises Teaching aims and requirements: To enable students to talk about office space and facilities To practise listening for directions To practise letter writing
To review the language of suggesting Important and difficult points:
How to lease office space Teaching content: Finding the right location
Listening
listen to someone giving directions and mark an office site on a map Speaking
give each other directions Writing
write a letter requesting further information about office premises Reading
read an article about office location and match endings with sentence stems Leasing office space Speaking
allocate office space to management, staff and facilities in a company.Then discuss important considerations when choosing office sites.Unit 6 a Reporting Results Teaching aims and requirements: To enable students to talk about company performance To practise reading and listening for specific information To practise report writing
To review the language of change including cause and effect Important and difficult points:
How to describe the reporting results Teaching content: Measuring performance Speaking
discuss how companies measure performance and report results Listening
listen to a TV news report and pick out the performance indicators mentioned.Then listen again and answer comprehension question.Students listen once more and complete a graph.Vocabulary
scan the tapescript to find verbs/nouns describing change Speaking
do an information exchange activity in which they complete graphs/bar charts Annual reports
Reading
match sentences with extracts from the Chiarman’s Statement from annual reports Speaking
rank the extracts in terms of how positive the results are Vocabulary
skim the extracts for connectors of cause and effect and add alternatives Speaking
look at financial information about two companies and decide which company they would prefer to invest in
Writing
write a short report explaining their decision
Unit 6 b Environmental Report Teaching aims and requirements: To enable students to talk about the impact of business on the environment To practise listening for specific information To practise report writing
To review and practiselanguage of giving presentations Important and difficult points:
How to give presentations Teaching content: Assessing environmental impact Speaking
complete a questionnaire assessing the enviromental impact of each other’s companies.Students then think of three ways to reduce this impact Environmental performance Listening
listen to a presentation about ICI’s environmental record and answer multiple-choice questions Speaking
summarise the four main ICI initiatives and rank them.Students then discuss how companies can balance the interests of customers and shareholders with a commitment to the environment Language focus
focus on presentations including typical phrases for presenting
Speaking
work in groups to prepare a brief presentation using information about a chemical company’s environmental performance Writing
write a brief report on the company’s environmental performance.Unit 7 a Health and Safety Teaching aims and requirements: To enable students to talk about health and safety To practise listening for specific information To practise reading for gist and specific information To review the language of obligation Important and difficult points:
How to describe the injuries at work Teaching content: Injuries at work Speaking
discuss what kind of injuries can happen in an office Reading 1
match percentages with the frequency of certain types of office accident Speaking
discuss how they think sucn accidents happen and how they can be prevented Listening
listen to a conversation and complete an accident report form Language focus
focus on language of obligation/absence of obligation Speaking
talk about employers’ and employee’s health and safety obligations in the workplace How safe is your workplace? Reading 2
match paragraph headings with paragraphs in a brochure about risk assessment.Students then insert missing sentences into the same text.Speaking
assess features of their working environment and discuss how the three worst features could be improved
Unit 7 b Rights at Work Teaching aims and requirements: To enable students to talk about work-related and their legal implications To practise listening for gist To practise reading for gist and specific information To review passives Important and difficult points:
How to describe rights at work Teaching content: Know your rights Speaking
discuss statements about smoking in the workplace Reading
read a bulletin about an industrial tribunal on smoking and answer gist questions then true/false questions Speaking
discuss the decision of the industrial tribunal.Language focus
read the bulletin to find examples of passives and group them under functions they perform Writing
formulate a smoking policy for their office and write a memo informing staff of the policy Problems at work Listening
listen to five short pieces to identify which work problems are being talked about Speaking
decide if the dismissals mentioned on the cassette were fair.Then disscuss how they would deal with other work-related problems.Unit 8 a Business Expenses Teaching aims and requirements: To enable students to talk about expenses To practise listening for gist and specific information To practise reading for specific information To practise memo writing Important and difficult points:
How to claim business expenses Teaching content: Claiming expenses Speaking
discuss the expenses people typically incur on business trips Listening 1
listen to three telephone calls about expenses and complete forms Speaking
explain the system for claiming expenses in their company and discuss how it could be improved A new expenses claims system Reading
read a memo about a new expenses claims system and answer questions.Speaking
discuss the advantages/disadvantages of the system Listening 2
listen to five telephone messages and match them with the purpose of the calls Writing
write a short memo to staff concerning expenses Speaking
tell each other about feelings which might be experienced when claiming expenses
Unit 8 b Business Travel Teaching aims and requirements: To enable students to talk about air thravel To practise listening for gist
To practise reading for gist and specific information Important and difficult points:
Airline services Teaching content: Airline services Speaking
look at a list of airline services and agree on the top three services for business travellers Listening
listen to five short pieces to identify which airline services are being talked about
Speaking
discuss which airlines they have flown with and their feelings about the services offered No frills flying
Speaking
discuss differences between mainstream and low-cost airlines Reading 1
read an article and note the mainstream and low-cost airlines mentioned.The students think of a heading for each paragraphs then answer true/false questions based on the article Speaking
discuss how they see the future for mainstream and low-cost airlines Reading 2
read comments about flights with low-cost airlines and match seven statements with the appropriate comments Speaking
discuss their positive and negative experiences of air travel
Unit 9 a Flexible Benefits Teaching aims and requirements: To enable students to talk about employment benefits To practise listening for specific information To practise reading for gist and specific information Important and difficult points:
Know the flexible benefits Teaching content: Benefits
Speaking
discuss the benefits offered by their own companies Reading 1
read mini-profiles and suggest suitable benefits for the people described Speaking
discuss which of the listed benefits would attract them Hwo flexible benefits work Reading 2
read an explanation of the PricewaterhouseCoopers benefits system, Choices, and explain in what way it is flexible.Students then read the text again and answer true/false questions Speaking
discuss the importance of benefits when considering a job offer.The advantages of flexible benefits Readign 3
match five short extracts with benefits options Listening
listen to a PricewaterhouseCoopers manager talk about Choices and answer multiple-choice questions Speaking
complete a table listing the benefits of Choices for both employees and company.And then discuss what employment benefits their own companies could introduce and what effect they would have.Unit 9 b Staff Appraisal Teaching aims and requirements: To enable students to talk about appraisals To practise listening for gist
To practise reading for specific information Important and difficult points:
The problems of appraisal systems Teaching content: The role of appraisals Speaking
discuss the purpose of appraisals at their workplace then decide on the three most important reasons for appraisals Listening
listen to five short pieces about appraisals and match them with the main topic of each extract Speaking
discuss how to ensure the success of an appraisal before, during and after the interview.Monitoring performance Reading
read an article about staff appraisals and discuss the problems with some appraisal methods Writing
write an e-mail to managers about staff appraisals
Unit 10 a Marketing Disasters Teaching aims and requirements: To enable students to talk about marketing To practise listening for gist
To practise reading for specific information To practise asking for information To review conditonal 3 and other ways of expressing hindsight Important and difficult points:
How to express hindsight Teaching content: The marketing mix Speaking
discuss the four Ps of the marketing mix and how they apply to a package holiday Reading 1
match sentences with four paragraphs about marketing disasters Speaking
discuss how these marketing mistakes could have been avoided Promotions that failed Reading 2
read stories about three promotions that failed and decide how each story ended Speaking
ask the teacher YES/NO questions to find out what went wrong in each case Listening
listen to three people talking about the same stories and identify which each speakers is talking about
Languages focus
read the tapescript to find examples of conditional sentences.Focus on different ways of expressing hindsight Speaking
rank the stories from most to least avoidable then students tell their own stories of marketing disasters
Unit 10 b Going Global Teaching aims and requirements: To enable students to talk about entering foreign markets To practise listening for specific information To practise reading for specific information Important and difficult points:
How to choose the product to go global Teaching content: Choosing the right product Speaking
think of three globally successful products and why they are successful.Students put the products into a framework for analysing the suitability of products for globlisation.And then they put four Marriot hotel brands into the framework Reading
read a Marriot cast study and check their analysis of the brands Speaking
discuss globalisation issues raised by the text Entering the market Listening
listen to a consultant discuss different ways of entering a foreign market and answer multiple-choice comprehension questions.Students listen again and list the advantages/disadvantages of the various methods of market entry Speaking
discuss their company’s exports and how they entered foreign markets.Students play a board game based on entering a foreign market.
第四篇：BEC商务英语写作
BEC商务英语写作范文（1）
NOTICE OF OPPOSITION TO ZONING REQUEST
An application has been filed by [name of applicant] for a [variance，exception，special use permit] to permit [purpose for zoning request] at[address]in the City of[city]，County of [county]，State of[state]
The property in question is presently zoned for[zoning]，and the adjacent property is
[zoning]
As property owners in the area，the undersigned do hereby request that the pending application mentioned herein be denied by the [name of commission]on the following grounds：
[grounds for petition]
第五篇：近义词辨析
依照：对象可以是抽象的事物，也可以是具体的事物。依据：对象是抽象的事物。另外，它还可以做名词。采纳：对象多为抽象的事物。常与“意见、建议”等搭配。
采用：对象可以是抽象事物，也可以是具体事物。常与“技术、计划”等搭配。记载：把事件等写进书里，这些事件多是曾经发生的事实。“记载”的工具只能是文字。记录：把事情、报告等记下来。“记录”的工具可以是文字，也可以是录音等。制作：对象往往是工艺不复杂的家具、手工艺品等。
制造：对象往往是规模比较大，工艺比较复杂的产品、可以与表示国家的名词搭配。也可以与“垃圾、污染、麻烦”等不好的结果搭配。
发现：看到或者找到了世界上本来就有的事物或规律。发明：创造了原来世界上没有的东西。
显示：指用行为或事物表现能力、才能、力量、生命力、意义等。表示：指用语言或者行动来表达某种思想、感情、态度、意义、看法。解释：搭配的对象一般是词语的意思、事情的原因、疑惑的问题、疑问等。说明：常和“问题、道理、情况、原因、理由”等搭配。
计划：多用于比较重大的事情，需要有一定步骤和目的，语气常常比较郑重。常常受“制定、实施”等词的支配。
打算：只是一般的考虑，语气比较随便，常用于日常小事
采用：表示有选择地使用，常与“意见、建议、计划、方式”等搭配。
利用：使事物或人发挥作用，当它的宾语是物时，这个物是抽象的；如果宾语是人，一定是具体的。有时带贬义色彩。常与“条件、时间、机会、人等”一起用。
使用：表示使用物或者人，为某种目的服务。如果宾语是物，一般为具体的；如果宾语是人，具体或者抽象都可以。
应用：指的是把理论、技术、方法等用到生产生活上。
运用：根据事物的特点、情况灵活地用，宾语一般是“理论、技术、方法、文字”等。采用：宾语可以是具体的或抽象的，常与“设备、工具、技术、语言、文字”等搭配。采取：宾语一般都是抽象的东西，常与“措施、态度、政策、意见、行动”等搭配。所有：强调某个范围里的每一个个体，可以概括人和物。全部：强调总和、整体，一般不用来概括人。
一切：强调某种事物所包含的全部类别，多用于修饰抽象事物，一般不修饰具体的。喜欢：中性词，可以用于好的或不好的行为。表示对人或物有感情。爱好：褒义词，只能用在好的、正常的事物或行为。
发挥：把内在的能力表现出来，常与“才智、作用、积极性”等词搭配。发扬：发挥和提倡“优良作风、传统”等。
出生：可以用于任何有生命的东西，后边一般不带宾语。
诞生：只能用于重要的人物，还可以指政党、国家、组织、事物等的出现。表明：用言语或行动说明、表达思想感情。
说明：动作的主题可以是人也可以是物，表示解释清楚。证明：强调用具体的材料来确定情况或者结论的真实性。
指导：一般指专业方面的具体教导，与之搭配的常常是“人、工作、学习”等。引导：一般指思想上的启发、教育、与之搭配的常是“人”。
交换：多用于具体的物品，另外，还可以用于“看法、意见”等少数抽象的词。交流：多用于抽象的事物，比如“思想、文化、体会、感情、情况”等。
帮忙：动宾词组，多用来指具体地做某事，中间可以加入其他成分，后边不能带宾语。帮助：动词，中间不能插入其他成分，可以带宾语。周围：强调距离不远的环绕部分，常与副词“都”配合使用。附件：表示距离不远的某个地方。
拥有：宾语常为抽象名词，而且必须为双音节词，多为美好或者重要的东西，比如“健康、青春、知识、权利、感情”等。具有：表示客观不存在，使用范围比较广，常与“信心、意义、本能、能力、说服力、吸引力、价值、魅力”等词搭配。
具备：宾语都是好的、令人满意的，主要表示按照一定的要求和标志必须有或者应该有，强调齐备。
迫切：表示客观情况非常需要，不能再等待；也可表示主观要求强烈，到了难以等待的地步。急切：强调人的主观心情，多用于个人希望、要求、寻找等。
亲切：主要形容人对人的态度、语言、笑容等。往往用在上级对下级，长辈对晚辈。亲热：主要形容人与人之间的态度、行为比较热情。仔细：指做事各个方面都想得周到，不能用来修饰物品。小心：做人做事时注意力集中以保护自己。孤单：强调一个人没有依靠，比较寂寞。
孤独：常可以用来形容人的性格，还可以组成“孤独感”。孤立：表示得不到理解、同情和帮助。
欢乐：行为主体可以使人，也可以形容“气氛、日子、节日”等事物。欢喜：主要形容人遇到高兴的事而喜气洋洋的样子。
漫长：主要强调“长”，常形容“时间、道路”等。遥远：主要强调“远”，形容“时间、地方”很远。
抱怨：搭配的对象可以是人，也可以是事，当对象为人时，不能与“自己”搭配使用。埋怨：搭配对象一般是人，可以是别人，也可以是自己。难过：常表示生活艰难或者心情不好。难受：表示身体不适或者感觉不舒服。伤心：除了做形容词以外，还可以做动词。
疲倦：除了有“疲劳”的意思外，还有想睡觉、想休息的意思。
疲劳：指过度劳动后觉得累，还可以指因为运动过度或刺激过强，细胞、组织或器官的机能或反应能力减弱，如“视觉疲劳，听觉疲劳，审美疲劳”。普遍：表示存在面很广，具有共同性。它是形容词，不能带宾语。
普及：表示普遍推广，是大家都知道或掌握。它可以带宾语。如“普及法律知识”等。确实：可以做副词和形容词，作形容词时，表示真实可靠，多用于事物。的确:只能做副词。可以用来强调客观真实性。实在：表示真实，不虚假，多用于人。始终：用于已经结束的事情，不能带时间补语。一直：可以用于过去、现在和将来。可以带时间补语。舒服：表示轻松愉快，可以用于事物，也可用于身体的感觉。
舒适：主要因环境而感到满意，常可以与“环境、地方、生活条件”等一起搭配。舒畅：一般用来指人的内心，所以用他来形容人。常与“心情”搭配。突然：强调事情发生得非常迅速，不仅做副词，还可以做形容词。忽然：强调没想到，在意料之外，只能作副词。
猛然：一般用于人或者动物的动作行为，可以修饰一些心理状态的动词。完美：强调非常好，没有一点缺点，常带有主观评价。可修饰“人生、婚姻”等。完备：强调该有的都有了，长袖时“设施、资料、工具”等。完善：强调不仅全，而且好。另外，还可以做动词。迅速：只表示速度快，动作快，不能用来形容思想。
敏捷：可以形容人的思维灵活，反应快，常修饰“思维、反应”。有名：中性词，可以用在好的方面，也可以用在不好的方面。著名：给很多人留下深刻印象。有褒义色彩。
高兴：多用在口语中，往往表现在外表上，表示情绪上因喜悦而兴奋。
愉快：多用在书面语中。可以是短时间的也可以是长时间的，可以形容“心情、生活、节日、工作、学习”等。
重要：强调有重大意义、作用。能受副词“很、非常、特别”等修饰。首要：语义比较重，是第一位重要，多用来修饰名词“为题、任务、条件”等。主要：跟“次要”相对，表示有决定作用的，可以受“最”修饰。精确：程度比较高，常形容“测量、时间、射击”等。正确：表示没有错误，常形容“思想、观点、方法”等。
准确：表示没有偏差，不仅对，而且准。常可以受“比较、不太”等修饰
自豪：带褒义色彩，指为自己或者与自己有关的人、集体所取得的成绩感到光荣。自满：带贬义色彩，指对自己的成绩感到满足。骄傲：有的时候是贬义色彩，有的时候是褒义色彩。慌忙：主要表示人的动作忙乱。
慌张：除了表示动作忙乱以外，还可以形容人的心情或者心理紧张。成功：不含有“打败对手”的意义，主要表示圆满结束或者取得满意的结果。胜利：主要表示打败了对手、战胜了困难，达到了目标。常用于“竞争”等。高尚：既可以做定语，也可以做谓语。常和“理想、品质、道德”搭配。崇高：常做定语，常修饰“敬意、声望、形象、理想、事业、目标”等。灵活：修饰的对象是人的动作、行为。
灵敏：既可以修饰人的动作，也可以修饰机器、仪器等。
确实：可以做副词和形容词，作形容词时，表示真实可靠，多用于事物。的确:只能做副词。可以用来强调客观真实性。实在：表示真实，不虚假，多用于人。始终：用于已经结束的事情，不能带时间补语。一直：可以用于过去、现在和将来。可以带时间补语。舒服：表示轻松愉快，可以用于事物，也可用于身体的感觉。
舒适：主要因环境而感到满意，常可以与“环境、地方、生活条件”等一起搭配。舒畅：一般用来指人的内心，所以用他来形容人。常与“心情”搭配。突然：强调事情发生得非常迅速，不仅做副词，还可以做形容词。忽然：强调没想到，在意料之外，只能作副词。
猛然：一般用于人或者动物的动作行为，可以修饰一些心理状态的动词。完美：强调非常好，没有一点缺点，常带有主观评价。可修饰“人生、婚姻”等。完备：强调该有的都有了，长袖时“设施、资料、工具”等。完善：强调不仅全，而且好。另外，还可以做动词。刻苦：使用范围比较小，一般用来修饰“学习、训练”等。努力：表示尽力做某事。使用范围比较广。
美观：不能用来形容人，多形容具体的物体外形好看。美丽：主要用来形容女性，也可形容风景。
漂亮：主要形容女人，也可以用来表示事情做得非常好，很精彩，很出色。
明显：使用范围比较广，可以修饰抽象的事物，也可以修饰具体事物，可以用在好的方面，也可以用在不好的方面。
显著：只修饰抽象的名词，常形容好的事物。比如“成绩、效果”等。难过：常形容心情不好。
难受：可以表示身体不舒服，或者心情不好。
伤心：除了做形容词之外，还可以做动词。比如“伤了他的心”。全面：跟“片面”相对，常用来修饰“认识、论述、发展、分析”等。周到：常与“服务、办事、安排、招待、考虑”等词搭配使用。
和谐：一般用于长辈。
和气：常用来表示人和人之间的关系。
合适：形容词，常形容衣服、鞋大小合适，或者形容时间、机会、人选、言语等。适合：动词，后面一般要带宾语。
恰当：形容词，语义上比“合适”程度更高。宏伟：常用来形容比较抽象的名词，比如“计划、设想、目标”等。雄伟：常用来形容具体的事物，比如“景色、山峰”等。激烈：常形容运动紧张或者“竞争、争论、竞赛”紧张等。猛烈：常形容来势比较凶猛，形容“风、雨、动作”等。强烈：常用来形容“光线、愿望、希望、要求”等。热烈：常用来形容人的动作行为或者气氛、场面等。剧烈：常用来形容药性或者疼痛状态。开心：常用来修饰“日子、样子、事儿”等。
快乐：修饰范围比较广，常用在“新年快乐”、“生日快乐”等。快活：多用在口语中。
汉语语法—方位词“以前”和“以后”的用法
方位词“以前”和“以后”只能表示时间。
（一）做状语。例如：
我以前学英语，现在学汉语。（在主语后谓语前）以后我再来。(在句首，主语前）
（二）做定语。例如：以前的房子不太好。
这是以后的计划。
（三）前边可以有定语：八点以前（我们都来了）
上课以前（我们都到了。）独特：强调独有，常用来修饰“风格、风味、方式”等。特殊：强调不一般。只做形容词。特别：强调不一般。可做形容词或者副词。
发达：表示事物发展快，处于领先地位。修饰范围比较广，比如科技、文化、教育、经济等。繁荣：常常形容国家，常搭配的词语为“繁荣昌盛”、“繁荣富强”。兴旺：常形容民族、家庭。
丰盛：常用来形容食品、饭菜、酒席等。丰富：使用范围比较广，具体、抽象都可以。
干净：常用在口语中，可以说“干干净净”，可以直接做补语，比如“打扫干净”。清洁：常用在书面语中，不能说“清清洁洁”。很少做补语。广大：常用来修饰人或者抽象的事物。
广阔：使用范围比较小，主要和“田野、草原、土地”等搭配 急忙：主要是心里急而动作快，常常涉及到心理活动。匆忙：主要指因时间紧而动作快。
安静：分为两种情况。如果强调环境没有声音时，常常与人的活动有关。如果用来形容人时，常常强调人不喜欢说话，不喜欢活动。
寂静：如果强调环境没有声音时，常常与人的活动无关。不能用来形容人。平静：不能用来形容环境，常常强调人不紧张。
宝贵：因为“很重要”而有价值，可以用来形容“生命、时间、意见、经验”等。珍贵：因为“稀少”而有价值，可以用来形容“照片、工艺品等”。持久：指某种动作行为或者状态保持的时间比较久。悠久：常用来形容“历史、文化、年代”等。充分：表示程度比较高，常用来形容抽象的事物。充足：表示数量多。
充实：常用来形容“生活、精神、思想”等
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