美国留学文书 广告学硕士专业PS样本

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第一篇:美国留学文书 广告学硕士专业PS样本

美国留学文书 广告学硕士专业PS样本

Personal Statement

Applied Program: Advertising

Among the 26 English alphabets, the one I like most is the capitalized D because this alphabet, simple as it is, is the most beautiful one.The two strokes, one vertical line and one curve, adumbrate two totally divergent trajectories as if serving as constant indicator of the psyche of the professionals in the advertising industry: to travel from one point to another, there is an infinite number of routes to choose;but ultimately speaking, there are only two routes: one is along a straight line, the other along a curve.While the general public may opt for the first, advertising professionals should decide on the second.A curved trajectory may well enable one to expand his horizon, enrich his experience of life, and cultivate his capability for excellent interpersonal exchange and communication.I maintain the conviction that the longer the journey of life that one travels, the richer the experience one can derive from life and hence the greater the novelty that he can create out of the apparently commonplace.In 1998, I entered XX University with remarkable performance at the National College Entrance Examination(among the top 10 percent of the participants majoring in Humanities Disciplines).During the first year of my undergraduate studies, I majored in International Law but it immediately dawned on me that I was not meant for studies in this field and my real interest lied in advertising.Therefore, with extra efforts I audited all the major courses in advertising and in the second year, with a solid command of all the theoretical knowledge of the basic courses, I transferred to Advertising Speciality.Once I embarked on studying what really interested me, I made rapid progress and my GPA reached 3.5(among the top three for 26 students of my class).In addition, I achieved the highest score of the class in four most important courses in the field: History of Chinese and Foreign Advertising, Principles of Advertising, Advertisement Planning, and Mass Communication.As I delved deeper into my subject, I came to acquire an increasingly profound understanding of the nature of advertising.As a matter of fact, advertising is an art of persuasion, concerned with how the advertiser can influence the behavior and value orientation of the general public with his individually unique mentality and perspective.It is an integral branch of mass communication, inextricably intertwined with both art and economics.At the same time, it requires a framework of scientific management.In the course of my studies, I learned to exploit another form of language, my advertising designs, to conduct dialogues with my audience and to convey through those work my ideas and perceptions in order to achieve the objective of affecting the recipients' psychology and conduct and realizing the value of communication.But I ventured beyond the mere designing of individual advertisements.I also attempted at a series of coordination work that included the planning, execution, solution and effect of advertising.This process helped me to perfect my framework of theoretical conceptions concerning such notions as personal communication, interpersonal communication and mass communication.I immersed myself in a wide variety of advertising courses.By studying advertising, I could feel the joy of thinking and the charm of knowledge.Advertising is an art more to be practiced than theorized.For my extra-curricular practice, I worked part-time for the WuHan Silver-Horse Advertising Corporation, an advertising agency which enjoys very prestigious reputation in and around WuHan.After being subjected to the most rigorous screening test, I was recruited as one of the five undergraduate students from my university and worked on several projects under the direct leadership of the chief supervisor of the Planning Department.On account of my distinctive notion and original creativity, my design for an advertisement for an automobile maintenance center was adopted, a fact which adequately evinces my professional qualities and tremendous potential.Later, with strong recommendations from my teacher, I worked at a medium-size advertising company in Beijing, responsible for the advertising agent business in the magazine Global Weekly.With the company's support, I participated in a number of designing contests ranging from the 10th Golden Calf Advertising Contest sponsored by the Taiwan's China Times, the 2nd Academy Advertising Competition sponsored by China Advertising Association to the Annual CAC Public Welfare Advertising Competition sponsored by the publishing house of International Advertising Magazine.My participation in those events not only brought me important awards but also enabled me to derive much professional knowledge from the exchange and cooperation with other staff, apart from enhancing my hands-on ability and practical problem-solving skills.I took part consecutively in two authoritative Competitions for Young Advertisers, which aroused my attention to the discrepancies in the advertising level and the advertising consciousness between Taiwan and mainland China as well as the disparity in the advertising management.In order to call the serious attention of China's advertising industry to those problems, I published a full-length academic paper entitled On the Eve of WTO Accession: A Perspective on the Present Conditions of Advertising Management on Mainland China on the website of China Advertising Communication and Research(this website is launched by XiaMen University, the first university in China to have established an Advertising Department and which enjoys a very high academic prestige).Historically speaking, China's advertising industry can only be described as underdeveloped compared with that of the advanced Western countries.Although China's advertising industry is achieving remarkable development around the turn of the century, challenges and obstacles are equally serious.For instance, the relationship between the client, the media and the advertising company has not been properly established.The advertising agent system and the relevant legal regulations of advertising are not fully developed.The awareness of self-discipline is weak within this profession and a sound system of social supervision over unlawful advertising practices is lacking.With China's immediate accession into WTO, China's overall advertising industry will face severe challenges presented by major international advertising agencies.On the other hand, Chinapromises a bright and alluring prospect in advertising industry as China has the largest advertising market among the developing countries.The profit of the advertising industry maintains an annual growth rate of 39.73.Such a growth momentum is sufficient to indicate the tremendous dimension and the exciting prospect of China's future advertising industry.This situation necessarily calls for the emergence of a large number of highly qualified advertising professionals, especially those who can incorporate both their intimate knowledge of China's domestic advertising market and international advertising background.It is precisely against this backdrop that I, equipped with a solid groundwork(at once theoretical and empirical)in the field of advertising acquired from my undergraduate education, wish to apply for a graduate program.My motivation is fairly simple: only the United States, a country with the most unparalleled development in advertising industry and the most prestigious institutions of higher learning in mass communication of which advertising is a part, can offer the necessary environment in which I can mature toward my professional goals.Now that I have charted my course of action, I am on the verge of proceeding from one point of my life to another point.To return to my metaphor of the alphabet D, I have decided to relinquish the effortless straight line in favor of the beautiful curve, for I believe that whatever the turns and twists alongside it, it will ultimately lead to my prescribed ideal.The profound truth inherent in it has already been given the most poetical pronunciation by the poet Robert Frost at the conclusion of his The Road Not Taken: Two roads diverged in the wood, and I-/ I took the one less traveled by / And that has made all the difference.

第二篇:美国留学文书PS权威写作攻略

美国留学文书PS权威写作攻略

大家都知道美国留学PS对于留学申请非常重要,因为美国大学录取学生不仅看学生的托福成绩,还要看学生的综合素质。而留学PS就是展现学生综合素质的最佳材料。

美国留学PS描述学业上的成就和所参加的竞赛及所获得过的荣誉和奖项,描述小时候的相关启发、活动前准备的过程、活动的过程也可以是失败或挫折的经验,请说明如何面对或克服、活动后的收获和活动对自己往后的影响。如音乐、艺术、体育、或其它活动,并详细说明为什么对这些有兴趣,所参加的竞赛及所获得过的荣誉和奖项,在这些活动中你所扮演的角色和所做的事情,这些兴趣对你产生了什么影响。描述你的家庭并解释他们为什么对你来说很重要。可叙述父母对自己的启发,父母的教育程度及工作以及这些在你生命中有什么影响。另外,若有兄弟姐妹,也可以叙述他们对你有和特别影响。说明为什么选择这个专业,可以从兴趣和发展性上多进行阐述,并对未来毕业后可能投入的事业领域进行阐述。为了进入美国大学,你在学业部分做了些什么准备? 如英文及其他方面所研读的课程、升学考试成绩表现。你参加了哪些与学业准备相关的活动、有什么样的提升。国内外暑期课程、工读(实习)经验、做实验经验、比赛经验、义工经验、旅游经验等,对自己有影响的优先考虑。详细地描述你参加的活动、从此经验学到什么、担任领导者的经验、参加竞赛过程中的挫折以及得到的荣誉、从其中得到的启发。

以上为PS中需要注意的细节和突出的部分,这对美国申请成功与否起很关键的作用,希望留学的童鞋重视PS,希望对大家有帮助!。此信息来源于网络,仅供参考,禁止用作网络商业用途。

海翔,精英一代的智慧之选,中国最领先的GMAT培训&商科研究生申请品牌。预知更多英国留学资讯敬请关注海翔官网!

第三篇:2016英国留学申请文书:犯罪学专业PS推荐

最权威的国际教育服务平台

2016英国留学申请文书:犯罪学专业PS推荐范文

英国留学文书材料包括个人陈述、推荐信、简历等。在留学文书中,个人陈述占的比重非常大,因此,留学英国的学生在写个人陈述时,一定要慎重,要考虑全面。下面是犯罪学专业PS范文,希望留学英国申请犯罪学专业的学生可以参考。

Criminology Personal Statement 犯罪学个人陈述(PS)

I am interested in studying Criminology, This is because I'm fascinated by Topics like why/what people commit crime, Drugs and Society, and in fact all aspects of crime interest me.Various career options attract me including Probation, and Criminal Psychology.The courses I have chosen are BSc(Hons)Criminology and Criminal Justice, and BSc(Hons)Psychology and Criminology.I know that I'll have to work hard to gain a Degree but I'm prepared to do whatever it takes, I work well under pressure.I have chosen Portsmouth university primarily because of the reputation its Criminology Department has, and also my partner is currently doing a degree at Portsmouth as are many of my friends so I know a lot about student life at Portsmouth.|

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最权威的国际教育服务平台

I can apply experience and personal skills gained in a variety of working and personal environments.I am finding the Access course very exciting, I love all the subjects, and it seems one subject would cease to exist without the other.I am particularly enjoying Sociology, as I was sixteen the last time I studied it, now I feel like I have a greater understanding of the subject.Psychology is a topic I have always followed.I'm enjoying Law, its such a diverse subject but I especially like Criminal law, the debates we have in the classroom really get me energized.I enjoy reading about crime;I am currently reading a book called Hunting Humans;which is various profiles of serial killers.I am an inquisitive person and also very suspicious, I tend to read between the lines, so its not surprising I love Psychological thrillers like“Seven” and “Silence of the Lambs”.My leisure interests include visiting the gym 2/3 times a week, Socialising and when I get time I love browsing in charity shops for bargains.I have done some voluntary work when I was 17/18, with a youth club where I was training as a young youth worker and I went on

资料来源:教育优选 http://www.xiexiebang.com/

最权威的国际教育服务平台

residential and an exchange to Italy.I realised then that I wanted to work closely with people.资料来源:教育优选 http://www.xiexiebang.com/

第四篇:2016英国留学申请文书:自然科学专业PS推荐

最权威的国际教育服务平台

2016英国留学申请文书:自然科学专业PS推荐范文

赴英国留学的学生在准备申请材料的时候,PS的写作至关重要。如何写出吸引眼球,近乎完美的个人陈述直接影响着申请学校成功与否。以下是小编针对自然科学专业所推荐的PS范文,希望对此专业有意向的学生可以借鉴。

Natural Sciences Personal Statement 自然科学个人陈述(PS)

I have chosen to study Natural Sciences because of a constant curiosity with the workings of the world around me.By doing Natural Sciences I hope to build on my existing knowledge by studying a stimulating and inspiring subject in much greater detail.I have developed my interest in science, in particular Chemistry by undertaking scientific extra-curricular activities since joining secondary school as well as participating thoroughly in lessons.I particularly enjoyed making soap and esters in Chemistry and problem solving using a pendulum in physics.In 2000, I did some work experience at Unilever, where I analysed samples of dyed pig skin.I enjoyed this work experience as it allowed me to see a working lab in action, as well as developing communication and teamwork skills.In order to get more knowledge and understanding of

资料来源:教育优选 http://www.xiexiebang.com/

最权威的国际教育服务平台

the chemical industry, I organised some work experience myself at Shell in summer 2001, where I tested Ferrari oils for traces of different metals.Both these work experience placements increased my motivation to learn more about how scientific knowledge is applied in the real world.I continued my work at Shell in summer 2002, where I investigated two different methods of measuring biochemical oxygen demand.This project was part of a 4 week Nuffield Bursary, which meant I had to write a report and do a presentation to both Shell and the Nuffield foundation.I immensely enjoyed this project as I was allowed to expand it in the way that I wanted.I also worked independently and showed self-motivation in being responsible for the development of the project from start to finish.I gained a gold crest award for this project.In 2000-2001 I gained a silver crest award for a Zeneca life science project on Chemiluminescence.This involved working in a team of 3 people for 1 1/2 years on the project,developing it from the initial idea to the end results and conclusions.I liked this project as it enabled us to advance our project independently and take responsibility for it.Our team got to the regional finals of a competition with this project.I also gained bronze crest awards in 98 and 99 for a project on the bioremediation of oil, which was linked with Shell,and an able pupils

资料来源:教育优选 http://www.xiexiebang.com/

最权威的国际教育服务平台

science and technology course, which focused on renewable energy resources.I am now assisting other younger pupils in the school science club in completing a Zeneca project.I also represented my school at a young analysts competition with 3 other pupils.Out of school, I have been a member of the Guiding Association since age 7.I work as a young leader, helping to run a guide unit, and I have also gained a camp permit which means I am considered responsible enough to take a small group of girls camping without an adult.I have also shown myself to be reliable and committed to the all-round development of girls and young women.In addition, I am a Ranger within the Guiding Association, where I am working towards a leadership qualification.As a Ranger and young leader I was selected to represent the UK along with 7 other girls at an international camp in Switzerland in summer 2001.I was similarly selected to go to a World camp for guides in 1999.I immensely enjoyed these two experiences as they enabled me to meet new people from all over the world and develop teamwork and communication skills.I was also able to learn about different cultures, faiths and languages while on these 2 trips.资料来源:教育优选 http://www.xiexiebang.com/

第五篇:2016英国留学申请文书:测量专业PS推荐

最权威的国际教育服务平台

2016英国留学申请文书:测量专业PS推荐范文

英国留学文书材料包括个人陈述、推荐信、简历等。在留学文书中,个人陈述占的比重非常大,因此,留学英国的学生在写个人陈述时,一定要慎重,要考虑全面。下面是测量专业PS范文,希望留学英国申请测量专业的学生可以参考。

Surveying Personal Statement 测量专业个人陈述(PS)

I believe that quantity surveying is a vocation and not just a job.My interests in this area have established within in the last year.Some of my ancestors are quantity surveyors and I have seen how demanding the profession can be.Unfortunately I have not had the opportunity to shadow a Quantity Surveyor outside my family however I would like to gain experience in the one year work placement that is offered through this course.I am able to communicate and participate well in a team, as well as being able to achieve goals and objectives independently through hard work and dedication.I have attended school for fourteen years and within in this time I have gained a lot of experiences and many rewards.I have obtained

资料来源:教育优选 http://www.xiexiebang.com/

最权威的国际教育服务平台

many certificates and recognition for school choir of the year, camogie championships, netball tournaments, ladies Gaelic football and swimming.Academic awards include recognition for French speaking, level 7 in information Systems skills, First aid courses completed with St.John's ambulance service finally I received a plaque for gaining 8 G.C.S.Es grade C and above.I am currently playing for the ************ Ladies Gaelic football team.This has taught me how to work together as a team, consider others yet having self motivation as included in a team sport;this has given me experience in how to work with others especially under pressure.A quantity Surveyor is a high pressured job and I feel I have the motivation and skills to deal with this pressure and work to the best of my ability and I am sure this is the career for me.资料来源:教育优选 http://www.xiexiebang.com/

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