如何给客户写一封规范的业务开发信

第一篇：如何给客户写一封规范的业务开发信

如何给客户写一封规范的业务开发信

外贸英语往来信件，包括传真，电邮，信函等，是当今国际贸易交流中的主要载体，其主要目的就是为了传递商务信息。因此合格的英语往来信件必须是以简洁的语言、明晰的结构来表述完整的内容，同时，最好还要可以体现出成熟的业务思维。

一笔定单的开始往往始于出口商主动向潜在客户发信建立业务关系，而这个建立关系的开发函的内容，个人认为可以包括如下内容：

第一： 说明客户信息来源，即如何取得对方的资料。

作为贸易商，个人SOHO者，可以通过驻外使馆商务参赞处、商会、商务办事处、银行、第三家公司的介绍，或者在企业名录、各种传媒广告、网络上寻得客户资料；也可以在交易会、展览会上结识；甚至是在进行市场调查时获悉。

因此我们可以如下方式来表明客户信息的来源：

1）We learned from the Commercial Counselor's Office of our Embassy

in your country that you are interested in Chinese handicraft.2）Mr.Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.3）We have obtained your name and address from the Internet.4）Our market survey showed that you are the largest importer of cases and bags in Egypt.当然还有很多的英文表达方式，我就不一一列出来了，反正大家只要知道就行。

第二： 言明去函目的一般来说，我们给客户写信，总是以开发业务，建立市场，拓宽产品销路为目的。所以我们可以有如下的表达方式：

1）In order to expand our products into South America, we are writing to you to seek cooperate possibilities.2）We are writing to you to establish long-term trade relations with you.3）We wish to express our desire to enter into business relationship with you.第三：本公司概述

我这里所说的本公司介绍，包括对公司性质、业务范围、宗旨等基本情况的介绍，以及对公司某些相对优势的介绍，比如：经验丰富、供货渠道稳定、有广泛的销售网等。我们可以用英文如下表达：

1）We are a leading company with many years' experience in machinery export business.2）We enjoy a good reputation internationally in the circle of textile.3）We have our principle as “Clients' needs come first”.4）A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.5）Located in Shanghai, we take the advantage to set up our solidified production basis in coasted and inland areas.第四：产品介绍

这一部分最重要，一定花心思去写。如果我们已经知道客户有明确的需求，比如需要某某服装，那么我们会选取某某服装进行具体的推荐性介绍，反正就是针对客户需求的特定介绍；如果我们只拿到客户的名片，不太清楚客户的需求，那么我们就把公司经营产品的整体情况，如质量标准，价格水平，打样速度、交货速度等作为笼统的介绍。当然附上目录，CATALOGUE，报价单或者另寄样品供客户选择也是经常采取的做法。

1）Art.No.102 is our newly launched one with superb quality,fashionable design,and competitive price.2）We have a good variety of colors and sizes to meet with different needs.3）Our products are enjoying popularity in Asian markets

4）To give you a general idea of our products,we are enclosing our catalogue for your reference.第五：激励性结尾

一般我们在开发信的末尾会写上一两句希望对方给与回应或者劝客户立刻采取行动的语句。

1）Your comments on our products or any information on your market demand will be really appreciated.2）We are looking forward to your specific inquiries.最后：任何可以打动客户的特殊东西都可以随信而发或者随样品而寄。

比如你在展览会上和客户拍的合照，可以随信而发，既可以提醒客户你是谁，让客户一下子就记住你，也可以更加表达你和客户的友好关

系。

比如客户平常随意说出的某张一直在寻找的CD或者DVD，或者客户一直在找的一本书等等，你可以随着寄样品时一起寄出，让客户知道你一直关心着他们，你的SERVICE一直是最优秀的，你会在做生意的过程中关注任何需要注意的地方，会让客户更加放心你的做事态度。

暂时就这些吧，如果我想起来更多的，会再补充进来。

希望对大家有用，呵呵。

第二篇：国外客户开发信

Dear sir:

How are you? Hope everything goes well with you.This is Jim from ABC company located in China.We are a worldwide leading manufacture of chest freezer, refrigerator, commercial freezing machine, washing machine and air condition.We are famous for the top quality, competitive price and excellent service in China’s household appliance industry.Pls kindly check the quotation sheet enclosed.If you have any question, pls feel free to contact me.Your friendly reply is highly appreciated.Thank and regards

Jim

第三篇：开发信怎么写

1.开发信的种类

一、中规中矩的开发信

二、简洁明了的开发信

三、量身定做的开发信

一、中规中矩的开发信

定单的开始往往始于出口商主动向潜在客户发信建立业务关系，而这个建立关系的开发函的内容，一般可以包括如下内容：

第一：说明客户信息来源，即如何取得对方的资料。可以如下方式来表明客户信息的来源：

1）We learned from the Commercial Counselor‘s Office of our Embassy in your country that you are interested in Chinese Chemical.2）We have obtained your name and address from the Internet.3）Our market survey showed that you are the largest importer of cases and bags in Iran.第二： 言明去函目的一般来说，我们给客户写信，总是以开发业务，建立市场，拓宽产品销路为目的。所以我们可以有如下的表达方式：

1）In order to expand our products into Iran, we are writing to you to seek cooperate possibilities.,2）We are writing to you to establish long-term trade relations with you." 3）We wish to express our desire to enter into business relationship with you.第三：本公司概述

我这里所说的本公司介绍，包括对公司性质、业务范围、网站等基本情况的介绍，尤其是对公司某些相对优势的介绍，比如：经验丰富、质量稳定、ISO证书以及必要的技术支持等。我们可以用英文如下表达：

1）We are a leading company with many years' experience in chemical export business.2）We enjoy a good reputation internationally in the circle of chemicals.3）A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.第四：产品介绍

用表格的形式把我们公司的主要产品以及用途一一罗列

第五：激励性结尾

一般我们在开发信的末尾会写上一两句希望对方给与回应或者劝客户立刻采取行动的语句。

1）Feel free to contact with us if you have any questions regarding our products..,2）We are looking forward to your specific inquiries.3)As the manufacturer, hope we can offer competitive price and best quality to you.

第四篇：怎么写一封完美的英文开发信

怎么写一封完美的英文开发信

问：我进公司两个多月了,起码也发了一百封开发信,可是几乎都象石沉大海一样,我很困惑,不知道是不是自己的开发信定得不好,不够吸引人,引不起人阅读的兴趣来?措辞方面一定也有不当.我很想请各位过来人指点一下,一般第一次写给客户的开发信,应该如何措辞? 要写得详细些好还是简单明了些好?标题应该用什么才不致于被人当作垃圾邮件删掉呢??

回答1：

Dear Mr.Jones:

We understand from your information posted on Alibaba.com that you are in the market for textiles.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction atwhich includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely,John Roberts

回答2：商务信函写作要点

写作商务信函并不要求您使用华丽优美的词句。所有您需要做的就是，用简单朴实的语言，准确的表达自己的意思，让对方可以非常清楚的了解您想说什么。围绕这一点，我们总结了几方面的内容，希望对您写作商务信函有借鉴作用。每一封信函的往来，都是您跟收信人彼此之间的一次交流。人都是感性的，所以您需要在您的信函里体现感性的一面。然而很多人都有一种误解，以为写作商务信函就应该用一种特殊的“生意腔”，于是把一封本来应该是热情而友好的信函写得呆板而死气沉沉。他们宁愿写“Your letter has been received”，“Your complaint is being looked into”而不是“I have received your letter”或者“We are looking into your complaint”。其实我们简单的来理解一下，每次信函的往来不就是跟对方进行了一次交谈吗？只不过是把交谈的内容写到了纸上而已。多用一些简单明了的语句，用我/我们做主语，这样才能让我们的信函读起来热情，友好，就象两个朋友之间的谈话那样简单，自然，人性化。

想象一下，如果您由于无法准时交货而在电话上跟您的合作伙伴表示歉意时，您会怎么说？我想您会说“I am sorry we cannot deliver the goods today”。既然在电话中您会这样说，为什么在信件中要改成“It is regretted that goods cannot be delivered today”？放弃这种所谓的“生意腔”吧，让您的信也象谈话那样简单，自然，人性化。

由于您写的信函都是有其目的性的，所以您信函里所采用的语气语调也应该符合您的目的。在写之前先不妨仔细考虑一下，您写这封信函是想达到一个什么样的目的，您希望对收信人产生一种怎样的影响呢？是歉意的，劝说性的，还是坚决的，要求性的。这完全可以通过信函中的语气语调来表现。

不管是生活中的交往还是生意上的合作，真诚是最重要也是最基础的，所以您的信函也必须能够充分体现您的真诚。不管说什么，都要带着您的诚意去说。把写好的信函拿起来读一遍，确保如果此时对方正在电话中与您通话，他一定能够感受到您的自然和真诚。

跟您一样，您的合作伙伴们每天都要阅读大量信函文件。所以，信函一定要写得简明扼要，短小精悍，切中要点。如果是不符合主题或者对信函的目的不能产生利益的内容，请毫不留情的舍弃它们。因为这些内容不仅不能使交流通畅，反而会混淆视听，非但不能让读者感兴趣，反而会让他们恼火，产生反感。我们这里所说的礼貌，并不是简单用一些礼貌用语比如your kind inquiry, your esteemed order等就可以的。而是要体现一种为他人考虑，多体谅对方心情和处境的态度。如果本着这样的态度去跟别人交流，那么就算您这次拒绝了对方的要求，也不会因此失去这个朋友，不会影响今后合作的机会。

特别要注意，当双方观点不能统一时，我们首先要理解并尊重对方的观点。如果对方的建议不合理或者对您的指责不公平时，请表现一下您的高姿态，您可以据理力争，说明您的观点，但注意要讲究礼节礼貌，避免用冒犯性的语言。还要提醒一点，中国人有句话叫做“过犹不及”。任何事情，一旦过了头，效果反而不好。礼貌过了头，可能会变成阿谀奉承，真诚过了头，也会变成天真幼稚。所以最关键的还是要把握好“度”，才能达到预期的效果。

就象前面提到的，要用简洁朴实的语言来写信函，让您的信函读起来简单，清楚，容易理解。用常见的单词，避免生僻或者拼写复杂的单词。一个单词可以表达，就不要用词组。多用短句，因为短句更容易理解。少用“and”，“but”，“however”，“consequently”这些让句子变得冗长的连词。在同一封信函里，不要使用多个相同含义的单词。比如，您前面写了“goods have been sent”，那后面再提到这件事时就不要再用其他单词如“forward”“dispatch”等。因为这样写会误导您的读者无谓地去考虑这些词之间是否另有含义。

当涉及到数据或者具体的信息时，比如时间，地点，价格，货号等等，尽可能做到精确。这样会使交流的内容更加清楚，更有助于加快事务的进程。请在邮件中写上对方公司的名称，或者在信头直接称呼收件人的名字。这样会让对方知道这封邮件是专门给他的，而不是那种群发的通函，从而表示对此的重视。当然，如果您无法确定收信人的名字，那就在称呼一栏里写“Dear Sirs” or “Dear Sir or Madam”。

前面我们说过，商务信函不需要用华丽的词句。根据西方的语言习惯，他们更愿意使用简练而朴实的语言。所以当我们跟西方人进行商务沟通时，也要尽量避免华丽复杂的词句。比如“We look forward to a bright and glorious future of cooperation”，就不如直接写成“We hope to have the opportunity to work together with you in the future.”，这样才更加符合西方人的语言习惯。

给买家的回复，千万要迅速及时。因为买家通常只看最先收到的几封回复，从中去选择合适的供应商。如果您的回复不够及时，就可能因为抢不到先机而失去商机。

这一点是特别针对写电子邮件的。也许很多人都没有意识到，事实上，E-mail的标题是很重要的一个部分，您的邮件给对方的第一个印象就是通过标题来完成的。如果标题没有内容，看起来象群发的垃圾邮件的话，很多买家就会直接删除。比如这样的标题“How are you?”，“Can we work together?”，建议您改成“Proposal: Bright Ideas Imports--Zhejiang Textile's Pa

附：

一封正规非常优美的英文开发信（大家来看啊）

KCT Co., Ltd.Jeonju High-Tech Venture Complex, #750-1, Palbokdong 2-Ga, Deukjin-Gu, Jeonju-Si, Chullabuk-Do,TEL : 82-63-212-6056FAX : 82-63-212-6059REPLY

September 10, 2006

To :.Subject : Supplier of Hard wood Charcoal Polymer based Kitchenware

Dear Sir / Madam,It is glad to write to you with keen hope to open a business relation ship with you.Your company name and email address have been introduced by e-Marketplace.KCT Co., Ltd.is one of the best professional company to develop and manufacture functional and new materials.KCT Co., Led.is manufacturing hardwood charcoal polymer that can be applied to our daily goods with its antimicrobial effect, deodorization and infrared ray(Examples: Hardwood charcoal polymer receptacle, chopping board, food waste collecting container and bedclothes).In addition, we have developed and are currently manufacturing the antistatic laminated sheet which can be used semi-permanently;replacing a disposable papers sheet used for loading goods on the pallet.In order to diversify our existing market, we are interested in supplying our high quality products to you on favorable terms and conditions.Upon receipt of your inquiries.For more information, we would like to let you know our company web site as below.If you are interested in our products, please contact us at any time.Hope to hear good news from you.We thank you very much for your attention and look forward to your reply soon.Sincerely Yours,Oh, Kyu Bong

第五篇：外贸业务开发信

Dear Sirs，Through FOB Business forum,we get your email address that you are in the market for metalwork.We would like to introduce our company and products,in the hope of establishing business relations with you.We are factory specializing in the manufacture and export of shoring props,scaffolding,coupler and protect hurdle We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website:www.xiexiebang.com which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular

Best regard Dear Sirs: I got your name and address from Internet and knew you are one of the largest importers in XX, which is within the scope of our business.Take this opportunity, we introduce my factory, as one of the biggest manufactures of XX in Hubei province, mainly X products.We export large quantity to xx,xx and xx countries, deal to high quality and reasonable price.We are ready to refer you our favourable price and relative samples, for quality evaluation and marketing activities.Should you have interest of items mentioned above? Kindly let us know by return mail.For getting all the detailed information, you are invited to visit our web site: http:XXXXXX Looking forward to hearing from you soon.Best regards.Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation,handling both the import and export of Textiles.In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present.Should any of the items be of interest to you,please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit.It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage.We look forward to receiving your enquiries soon.Yours faithfully，4 TO:......FROM:......SUBJECT:......DATE:......Dear Sir，Your esteemed name and address has been recommended

to us by......As being one of the most potential

importers in your country, and we take the liberty to

write you with the earnest desire of having the opportunity

to enter into business relation with you.We are one of the leading manufactures of......in......, Ascribed to our excellent quality control and

competitive price, our products have won a good reputation

both at home and abroad.Enclosed please find our company data and web site

for yourreference, and we hope you will find some

items interesting.We shall be pleased to provide you

our best prices and deliveries.For further

information you may need，please let us know.Your courtesy and early reply will be appreciated.Yours Faithfully, Dear Sirs，As a leading manufacturer of Signal and Warning

Light in......, we would like to introduce our products

to you to seek a mutual benefited business relationship

in this year.All our products are designed with water-proof

function which applied for marine and land use.If

use it as traffic light indication ,it will be more

functional with automatic reflecting light system.In day time with sunshine, it will turn off automatically

whereas at night or even in day time but not bright

enough, it will turn on by itself.Labor operation is

no need at all.Attached illustrated catalogues with detail

specification for your selection.Meanwhile, customized design are most welcome.We

hope to hear from you soon.Faithfully yours，Tony Lao-President

6.澳大利亚客户教你开发市场，推荐产品(对写开发信会有启发)。

Hello，You are quite correct I am extremely busy every day and I would imagine so other business men.I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.I’m not sure if I can help you but I have a few suggestions re email marketing.• If you send emails to new companies I would include a list of customers that you currently export to in various countries • I would also include customer testimonials from your buyers.This are very powerful and give you credibility.• Try to word your email differently from all the other suppliers.They all look and sound the same so most of them will be deleted or ignored immediately If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer.If you don’t then you will be rejected just like all the others.Remember that companies like us and others who import product are very concerned about quality control of products.Unfortunately China has gained a reputation as a supplier of cheap but poor quality products.Price is always important but it is not the MOST important part of a product.Regards，1.Dear Sirs，We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation, handling both the import and export of Textiles.In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.Should any of the items be of interest to you, please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit.It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.We look forward to receiving your enquiries soon.Yours faithfully, Encl.2.Dear Mr Smith

Wish you enjoy a great day!I would like to introduce myself.I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China.We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.As a professional manufacturer, I would like to introduce our products to you and offer you a quote.We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy).The catalogue I attached includes just some of our high quality products.Please visit our website at www.xiexiebang.com We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.Sincerely yours，3.Dear Mr.Steven Hans, We get your name and email address from your trade lead on www.xiexiebang.com that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build business cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years.We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website http://www.xiexiebang.com which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy

to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.Best regards，Dafu Wong

4.Dears : Good day!This is Mickel from China.We are writing to you to establish long-term trade relations with you.From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.We are a leading company with many years' experience in wire mesh export business.Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely, Mickel Liu Company: Add:

Contact:

Tel：

Fax：

URL: Dear Sir，This is XX from a manufacturer specializing in producing XXX in China.We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.Anyway,you could find some other items which you can also put on your market.Any inquiries on the XXX please do not hesitate to contact us.We are looking forward to establish win-win business relations with you.Many Thanks & Best Regards

7.sir，We understand from your information posted on www.xiexiebang.com that you are in the market for textile.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Export Ideas Textile in the future.We are a join venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduce our company in detail an covers our main product we supply at present.You can also visit our online company introduction at www.xiexiebang.com, which includes our latest product line.Should any of these items be of interest to you, please let us know, we will happy to give you a quotation upon receipt of your detailed requirement.We look forward to receiving your enquires soon!

Yours, sincerely

Vanterry Lee