第一篇:27种外贸业务的英文书信(开发信)
1.请求建立商业关系
Rogers Chemical Supply Co.10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us.We have been importers of shoes for many years.At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business.We look forward to your early reply.Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址,特此修函,祈能发展关系。多年来,本公司经营鞋类进口生意,现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道,本公司必大额订购。烦请早日赐复。此致
2.回复对方建立商业关系的请求
Thank your for your letter of the 16th of this month.We shall be glad to enter into business relations with your company.In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range.Payment should be made by irrevocable and confirmed letter of credit.Should you wish to place an order, please telex or fax us.本月16日收到有关商务关系的来函,不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货,请电传或传真为盼。此致 敬礼
3.请求担任独家代理
We would like to inform you that we act on a sole agency basis fora number of manufacturers.We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen.Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial.Please refer to them for any information regarding our company.We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain.We look forward to your early reply.`本公司担任多家厂家的独家代理,专营精制棉织品,包括各灯家用亚麻制品,行销中东。与贵公司向有业务联系,互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理,促销在巴林市场的货品。上述建议,烦请早日赐复,以便进一步联系合作。此致 敬礼
4.拒绝对方担任独家代理
Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens.I regret to say that, at this stage ,such an arrangement would berather premature.We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works.It would be necessary for you to test the market for our productsat you end.You would also have to build up a much larger turnover tojustify a sole agency.We enclose price lists covering all the products you are interested in and look forward to hearing from you soon.9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟,不能应允该安排深感抱歉。然而,本公司乐意与贵公司先试行合作,为今后合作打下基础。为证明担任独家代理的能力,贵公司宜上述货品作市场调查,研究是否可扩大现有之营业额。奉上该货品之报价单,敬希查照。专此候复。此致 敬礼
5.同意对方担任独家代理
Thank you for your letter of 12 April proposing a sole agency for our office machines.We have examined our long and ,I must say ,mutually beneficial collaboration.We would be very pleased to entrust you with the sole agency for Bahrain.From our records, we are pleased to note that you have two service engineers who took training courses at our Milan factory.the sole agency will naturally be contingent on you maintaining qualified aftersales staff.We have drawn up a draft agreement that is enclosed.Please examine the detailed terms and conditions and let us know whether they meet with your approval.On a personal note, I must say that I am delighted that we are probably going to strengthen our relationship.I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully.I look forward to reciprocating on your next visit to Milan.My very best wishes to you and your wife.4月12日建议担任为公室器具之独家代理来信已经收悉。过去双方合作皆互利互助,能获您的眷顾作我公司于巴林的独家代理,殊感荣幸。据知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后,仍会继续注重合格售后服务人员的训练。现随信附上协议草稿,请查实各项条款,惠复是盼。能加强业务,我亦感到欣喜,前次到访巴林,蒙盛情款待,不胜感激。祈盼您莅临米兰时,容我一尽地主之谊。此致 敬礼
6.借引荐建立业务关系
At the beginning of this month , I attended the Harrogate toy fair.While there , I had an interesting conversation with Mr.Douglas Gage of Edutoys plc about selecting an agency for our teaching aids.Douglas described your dynamic sales force and innovative approach to marketing.He attributed his own company's success to your excellent distribution network which has served him for several years.We need an organization like yours to launch our products in the UK.Our teaching aids cover the whole field of primary education in all subjects.Our patented ‘Matrix’ math apparatus is particularly successful.You may have reservations about American teaching aids suiting your market.This is not a problem since we have a complete range of British English versions.I enclose an illustrated catalogue of our British English editions for your information.Please let me have your reactions to the material.I shall be in London during the first two weeks of October.Perhaps we could arrange a meeting to discuss our proposal.本用初参观哈洛加特玩具交易会时有幸与教育玩具股份有限公司的道格拉斯·盖齐先生一谈,提及本公司正物色代理人推广教学器材一事。盖齐先生赞扬贵公司积极推广产品,不断推出新的推销方法,并把其公司的成就归于贵公司完善的经销网络。贵公司的经验,正能替本公司在英国经销产品。本公司生产初级教育各学科的教育器村、专利产品梅特里克教学器材更傲视同侪。除美国教学器材外,亦备有全套英式英语版教材,适合当地市场,贵公司无需忧虑切合市场需求。现附上配有插图的英式英语版教材目录,盼抽空细阅,并赐知宝贵意见。本人拟于10月头两星期前往伦敦,未知能否安排会面,就以上建议作一详谈? 此致敬礼
7.邀请参观贸易展览会
Many thanks for your letter and enclosures of 12 September.We were very interested to hear that you are looking for an UK distributor for your teaching aids.We would like to invite you to visit our booth,no.6,at next month's London Toy Fair, at Earl's court , which starts on 2 October.If you would like to set up an appointment during non exhibit hall hours please call me.I can then arrange for our sensor staff to be present at the meeting.We look forward to hearing from you.多谢9月12日的来信和附件。获悉贵公司有意物色英国销售商推广教学辅助设备,甚感兴趣。本公司将于10月2日于厄尔大楼举行的耸敦玩具商品交易会上展示产品,诚邀贵公司派员参观设于46号之摊位。如能安排于非展出时间面谈,烦请电复。定必委派高层人员赴会。本公司深知贵公司产品精美质优,希望能发展互惠之业务。特此奉告,并候复音。
8.与过去有贸易往来的公司联系
We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region.We would like to extend our congratulations and offer our very best wishes for your continued success.Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles.We see from our records that you were among our best tem customers.We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon.Since we last traded, our lines have changed beyond recognition.While they reflect current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market.As an initial step , I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection, we will be very happy to forward them.We look forward to hearing from you.从同行中获悉贵公司贝鲁特复业,生意发展迅速。得闻喜讯,不胜欢欣。谨祝业务蒸蒸日上。黎巴嫩战事发生前双方曾有多宗纺织品交易;贵公司更是本公司十大客户之一。现今战事平息,亟盼能重展双方互惠的业务联系。自上次合作至令,产品款式变化极大。除了有迎合欧洲人口味的款式这外,亦有专门为中东市场而设计的产品。现奉上配有插图的商品目录供初步参考。职需查看样本,还望赐知。9.确认约会
I would like to confirm our appointment to discuss the possibility of merging our distribution networks.I am excited of the prospect ofexpanding our trade.As agreed, We will meet of our office in bond street at 9.30a.m.on Monday 20 March.I have scheduled the whole day for the meeting.If for any reason you are unable to attend , please phone me so that we can make alternative arrangements.Please let me know if you would like our office to arrange hotel accommodation.I look forward with great pleasure to our meeting.承蒙拔冗讲讨论合并双方销售网,以扩大贸易发展范围,深感兴奋。现特修函确定会议日程。谨于3月20日星期一在邦德街办公室候教,请贵公司代表于当日早上9时莅临指导。若因故未能抽空出席,烦请致电告知,以便另行安排会晤。未知是否需代为安排旅馆膳宿?请尽早赐知,以便早作准备,款待贵客。谨此预祝会谈成功。10.感谢客户订货
Gillette-burns Co.322 Gleenwood street Gleveland 5,Ohio Glentlemen: Thank you for your order no,464 of 20 september.The models you selected from our showroom went out today under my personal supervision.The package is being airfreghted to you on swissair.The relevant documentation is enclosce.I enjoyed meeting yiu and hope that this order represents the beginning of a long and prosperous relationship between oiur companies.The next time you visit us ,please let me know in advance so that I can arrange a luch for you with our derectors.Sincerely yours 谢谢9月20日第464号定单。今天我已新自监督发送您自展览室挑选的产品。该产品随附有关文件经瑞士航空公司运送。很荣幸与你会面,衷心希望是次定单能加强双方的关系。下次到访前,烦请赐知,俾能安排与本公司董事共进午餐。
11.向长期客户推销新产品
I enclose an illustrated supplement toour catalogue.It covers the latest designs which are now available from stock.We are most gratified that you have, for several yeas.Include a selection of our products in your mail-order catalogues.The resulting sales have been very steady.We believe that you will find our new designs most attractive.Theyshould get a very good reception in your market.Once you have had time to study the upplement , please let us know if you would like to take the matter further.We would be very happy to send samples to you for closer inspection.For your information, we are planning a range of classical English dinner services which ,should do well in the North American market.We will keep you informed on our progress and look forward to hearingfrom you.随函寄奉配有插图的商品目录附页,介绍最新设计的产品。贵公司的邮购目录多年来收录本公司产品,产品销售成绩理想,特此致以深切谢意。最新设计的产品巧夺天工,定能吸引顾客选购。烦请参阅上述附页,需查看样本,请赐复,本公司乐意交劳。本公司现正设计一系列款式古典的英国餐具,适合北美市场需求。如感兴趣,亦请赐知。愿进一步加强联系,并候复音。
12.为商贸指南兜揽广告
Thank you for your business.You arecurrently represented in our directory.This is the only directory of its kind which reaches all companies in the building and construction industry in the UK.Advertising in our directory was a wise move on your part.We are currently compiling a new edition of the directory which willbe published in April 1995.The new edition will be expanded to include major manufacturers of plumbing equipment in the European Community.For proper coverage in the directory, you ought to appear in more than one category.If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price.You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades.Please complete the enclosed form and return it with the appropriate fee.Thanks again for your business.衷心感谢惠顾。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部建筑公司的刊物,在此刊登广告确是明智之举。现下筹备1998年4月版的贸易批南,新版会罗列欧洲贡同体的主要铅管业制造商。为达到出色的宣传效果,贵公司宜考虑在不同类别刊登广告。如蒙惠顾,除首个广告外,其余类别的广告将可获半价优惠。该指南将分送给所有建筑公司和五金器具公司主管。烦表填妥随附表格,连同广告费用一并寄回。专此盼候佳音。
13.请求客户作推荐人
Thank you for your letter of 2 November.We are delighted to hear that you are to pleased with the refurbishment of your hotel.As your know.in our line of work, we depend on good ,reports about our projects to win further business.Our clients always shop around and look for references before committing themselves.With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry.Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel.We would , of course , stay overnight at least.I'll call you next week to hear your reaction.Thanks again for you kind words.从11月2日的来函得悉阁下对贵饭店的整修感到满意,此消息对本公司实是一鼓励。设计行业重视声誉,客人在选择设计公司时必然会有所比较。如蒙允许,本公司欲请贵饭店作推荐人,证明有关整修的质素。未知可否让其他客户来电垂询? 此外,如获允准间或联同客户前来参观贵饭店整修,定必有莫大帮助。当然,本公司会预订房间,至少留宿一晚。
14.通知客户价格调整
We enclose our new catalogue and price list.The revised prices will apply from 1 April 1997.You will see that there have been number of changes in our product range.A number of improved models have been introduced.Out range of washing machines has been completely revamped.Many popular lines, however, have been retained unchanged.You will be aware that inflation is affecting industry as a whole.Ws have been affected like everyone else and some price increases havebeen unavoidable.We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all.We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class.We look forward to receiving your orders.谨谢上新的商品目录和价格表。修订价格定于1997年4月1日起生效。产品系列有一大革新,增加了不少改良的型号,扒出一系列新款的洗衣机,但许多款的开动号仍保持不变。通货膨胀影响整个工业连带令货品价格上涨。虽然如此,本公司并未全面提升价格,调整幅度亦不大。本公司坚守一贯信念,务求出产优质之耐用消费品,迎合顾客的需要。谢谢贵公司多年惠顾,盼继续合作。15.说明价格调整原因
I enclose our new price list , which will come into effect ,from the end of this month.You will see that we have increased our prices on most models.We have ,however , refrained from doing so on some models of which we hold large stocks.We feel we should explain why we have increased our prices.We are paying 10% more for our raw materials than we were paying last year.Some of our subcontractors have raised their by as much as 15%.As you know , we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years.We will not compromise that reputation because of rising costs.We hope, therefore decided to raise the price of some of our machines.We hope you will understand our position and look forward to your orders.现谨附上本公司新价格表,新价格将于本月底生效。除了存货充裕的商品外,其余大部分货品均已调升价格。是次调整原因是原材料价格升幅上涨10%□,一些承包商的价格调升到15%。过去40年,本公司生产的机器品质优良、性能可靠。今为确保产品质量,唯有稍为调整价格。上述情况,还望考虑。愿能与贵公司保持紧密合作。
16.回复感谢信
We greatly appreciate your letter describing the assistance you received in solving your air-conditioning problems.We are now in our fifty year of operation, and we receive many letters like your indicating a high level of customer satisfaction with our installation.We are pleased that our technical staff assisted you so capably.We would like you to know that it you need to contact us at any time in the future.Our engineers will be equally responsive to your request for assistance.If we can be of service to you again, please let us know.Thank you again for your very kind letter.承蒙来信赞扬本公司提供的空调维修工程服务,欣喜不已。五年前开业至今,屡获客户来函嘉奖,本公司荣幸之至。欣悉贵公司识技术人员的服务,他日苛有任何需要,亦请与本公司联络,本公司定当提供优秀技师,竭诚效劳。在此谨再衷心感谢贵公司的赞赏,并请继续保持联络。
17.请客户征询其它公司
Thank you for your enquiry of 5 May concerning silk blouses.We regret to say that we do not manufacture clothing to your own designs to the highest European standards: Swan Textiles corporation The industrial zone Shekou We supply the factor with all their silk materials, I enclose a swatch of our stock materials for your examination.Should you desire any of these samples made up into finished products , we can supply the swan factory with them.We hope that this will be of help to you and wish you every success in your business dealings.谢谢5月5月日来函查询关于纡绸罩衫的事宜。本公司只生产纡绸布料,供应纺织品批发商和制造厂家,并没有制造成衣,因而未能接受贵公司订货,谨致万分歉意然而,本公司乐意推荐本地一家生产优质男装的工厂,相信可按贵公司设计的款式制造符合欧洲最高标准的服装:蛇口工业区天鹅纺织品公司。该厂的丝绸布料全由本公司供应,随函了什样本以供查阅,如贵公司认为适合,本公司乐意负责供应所需布料。愿上资料对贵公司有所帮助。谨祝生意兴隆,事事顺达。18.改善服务
Thank you for your letter of 26 January.I apologize for the delivery problems you had with us last month.I have had a meeting with our production and shipping managers to work out a better system for handling your account.We know we made a mistake on your last order.Although we replaced it for you.we want to make sure it does not happen again.We have devised the enclosed checklist to use for each of your future order.It includes your firm's particular specifications, packing requirements and marking instructions.I believe can service your company better and help you operations run more smoothly with this safeguard.Please contact us if there are any additional points you would like us to include.感谢1月26日来信。对上月贵公司更换所需货品,唯恐类似事件再发生,本公司生产、运输和出口部经理已商议制订更有效方法处理贵公司事务,并为此特别设计清单。随信奉上该清单,供贵公司今后订货之用。当中包括特殊规格、包装要求和樗说明等栏目,相信此举有助本公司提供更佳服务,促进双方合作。如欲增设任何栏目于该清单上,恳求惠示。
19.拒绝客户的要求
Thank you for your enquity of 25 August.We are always pleased to hear from a valued customer.I regret to say that we cannot agree to your request for technical information regarding our software security sysytems.The fact is,that most of our competitors also keep such information private and confidential.I sincerely hope that this does not inconvenience you in any way.If there is any other way in which we can help.do not hesitte to contact us again.8月25日信收悉,谨此致谢。来信要求本公司提供有关软件保密系统的技术资料,但鉴于同行向来视该等资料为机密文件,本公司亦不便透露,尚祈见谅。我真诚地希望这样不会对贵公司造成不便。如需本公司协助其他事宜,欢迎随时赐顾垂询。祝业务蒸蒸日上!20.应付难办的客户
We have been doing business together for a long time and we value our relationship of late, we have not been able to provide the kind of service we both want.The problem is that your purchasing department is changing orders after they have been placed.This has led to confusion and frustration for both of our companies.In several instances.you have returned goods that were originally ordered.To solve the problem , I propose that on receipt of an order, our sales staff contact you to verify it.If you decide on any changes, we will amend the order and fax you a copy so that you can check it.I trust this system will cut down on delays and errors, and allow our operations to run smoothly.承蒙多年惠顾,本公司感激万分。然近来合作出现问题,令服务水准未能符合对方要求,本公司为此提忧不已。贵公司采部发出定单后,再三更改内容;更有甚者,屡次退回订购之货品,导致了双方公司工作中的混乱和困惑。为避免问题日趋严重,特此在接到定单后,由本公司销售人员与贵公司复核。若需作出改支,本公司把定单修改后电传副本,供贵公司查核。盼望上述办法经受减少延误,促进双方业务发展。
21.祝贺新公司成立
It has just come to our attention that you have lately opened your new European headquarters in Brussels.Congratulations on your bold venture.As you know , our companies have had a long business association in the UK.We look forward to collaborating with you in your European venture.Please let us know if we can be of any assistance to you.We will be delighted to help.We wish you the very best of luck and a prosperous future.22.非正式的预约要求
Could we meet some time this month to discuss the hypermarket proposal? We want to make decision by the beginning of next month.We would very much like to hear your thoughts before we make any definite plans.Could you choose a venue for the meeting? I can fly to London any time, Perhaps you would prefer Lyon or Paris? I leave it to you to choose.I look forward to seeing you again.您好!未知能否于本月会面,商谈有关特大自助市场的建议呢?我们准备于下月初作出最后决定。在未订下明确计划之前,希望能咨询的意见。敢问能否选定会面地点?在伦敦、巴黎或里昂商谈都可以,悉随尊便。期待与您见面。
23.物色代理商
Our company manufactures a range of printing presses that are used successfully by companies in over 20 countries.A product specification brochure is enclosed.We are considering expanding our products to new markets and we would appreciate you assistance.In particular , we would like to identify the best agents who are currently serving the printing industryin your region.We are looking for organizations which conduct their business in a truly professional manner.They must be fully conversant with thetechnical side of the printing industry and have a comprehensive understanding of all the features of the lines t6hey represent.We would be very grateful if you could take a few moments to send us the names of three or four organizations that match our requirements.We shall then contact them to explore the possibility of establishing a mutually acceptable business relationship.Thank you very much for your time and consideration in this matter.本公司生产的一系列印刷机,获二十多个国家的公司采用。随函附上产品规格说明书,谨供参考。现为该产品开拓新市场,希望得知贵地区从事印刷工业的代理商资料。如蒙贵公司协助,将不胜感激。如能拨冗寄来数个符合上述要求代理商商号,则感激不尽。本公司将与其联系,研究能否建立互惠互利折业务关系。右蒙惠告,不胜感荷!14 欢迎新代理商
I would like to welcome you to our organization.We are very pleased to have you on our ream.I know that you will be equally proud of our products.Our European sales Representative, Antoine Gerin , will be in touch with you at regular intervals.Please feel to call him any time you have a problem, If I can regular intervals.Please feel free to call him any time you have a problem.If I can ever be of service, please call me.I am planning a trip to France next month, and I am looking forward to meeting you.In the meantime, the best of luck with our product line.欢迎加入本公司成为我们的一分子。相信您也会以本公司的产品为荣。欧洲销售代理安东尼·格林会定期与联络,遇有问题可与他商讨。若有其他需要,欢迎向我提出。下月我将赴法国一游,期望能与您会面。谨祝产品销量节节上升。
15.要求约见
Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation.Could we make an appointment? The machine is the same size as most laptops but comes with some totally new features.The retail price will undercut its nearest competitor by at least 20%.I shall be in the UK from 1 September to 20 October.If you would like to know more, just fax or telex me.贵公司有没有考虑配置最新型号的手提电脑?本公司诚意推介该崭新产品,盼能预约时间作一介绍。该电脑体积和同类电脑相仿,但配备多项先进功能。其零 售 价较同类产品便宜20%以上。本人将于9月1日至10月20日逗留英国。如蒙拨冗了解该产品资料,烦 请函复。
16.拒绝约见
Thank you for your letter of 7 July regarding your new laptop computer.I regret to say that we cannot agree to your request for an appointment.We currently have the sole agency for another computer company, Under the terms of the contract , We are barred from stocking any other company's products.The sole agency comes under review in six months' time.Contact us then and we may be able to consider your new product.7月7日有关新型号手提电脑函收悉。本公司暂未能安排会面,深感歉意。现时正为另一家电脑公司提任独家代理,根据合约条款,不得销售别家电脑公司的产品。该代理权将于六个月后期满。届时烦请再作联系,共商贵产品代理事宜。
17.同意约见
Thank you for your letter of 15 September.I note that you will bein the UK during the whole of November.We are quite interested by the fashion knitwear illustrated in yourcatalogue.As a fashion Chain.We might consider having some of our own designs manufactured in China.Please let me know when you would like to call on us.The week beginning 6 November would suit me best.I look forward to meeting you and discussing this matter.感谢9月15日的来信。欣闻阁下将于11月逗留伦敦一个月,望到时能拨冗相会。本公司对贵公司商品目录中的针织时装深感兴趣。现正研究设计款式,在中国制造后寄本公司时装连锁店发售。如能于11月6日或其后数天抽空来访,当感激不尽。18.改善服务
Thank you for your letter of 26 January.I apologize for the delivery problems you had with us last month.I have had a meeting with our production and shipping managers to work out a better system for handling your account.We know we made a mistake on your last order.Although we replaced it for you.we want to make sure it does not happen again.We have devised the enclosed checklist to use for each of your future order.It includes your firm's particular specifications, packing requirements and marking instructions.I believe can service your company better and help you operations run more smoothly with this safeguard.Please contact us if there are any additional points you would like us to include.感谢1月26日来信。对上月贵公司更换所需货品,唯恐类似事件再发生,本公司生产、运输和出口部经理已商议制订更有效方法处理贵公司事务,并为此特别设计清单。随信奉上该清单,供贵公司今后订货之用。当中包括特殊规格、包装要求和樗说明等栏目,相信此举有助本公司提供更佳服务,促进双方合作。如欲增设任何栏目于该清单上,恳求惠示。
19.拒绝客户的要求
Thank you for your enquity of 25 August.We are always pleased to hear from a valued customer.I regret to say that we cannot agree to your request for technical information regarding our software security sysytems.The fact is,that most of our competitors also keep such information private and confidential.I sincerely hope that this does not inconvenience you in any way.If there is any other way in which we can help.do not hesitte to contact us again.8月25日信收悉,谨此致谢。来信要求本公司提供有关软件保密系统的技术资料,但鉴于同行向来视该等资料为机密文件,本公司亦不便透露,尚祈见谅。我真诚地希望这样不会对贵公司造成不便。如需本公司协助其他事宜,欢迎随时赐顾垂询。祝业务蒸蒸日上!20.应付难办的客户
We have been doing business together for a long time and we value our relationship of late, we have not been able to provide the kind of service we both want.The problem is that your purchasing department is changing orders after they have been placed.This has led to confusion and frustration for both of our companies.In several instances.you have returned goods that were originally ordered.To solve the problem , I propose that on receipt of an order, our sales staff contact you to verify it.If you decide on any changes, we will amend the order and fax you a copy so that you can check it.I trust this system will cut down on delays and errors, and allow our operations to run smoothly.承蒙多年惠顾,本公司感激万分。然近来合作出现问题,令服务水准未能符合对方要求,本公司为此提忧不已。贵公司采部发出定单后,再三更改内容;更有甚者,屡次退回订购之货品,导致了双方公司工作中的混乱和困惑。为避免问题日趋严重,特此在接到定单后,由本公司销售人员与贵公司复核。若需作出改支,本公司把定单修改后电传副本,供贵公司查核。盼望上述办法经受减少延误,促进双方业务发展。
21.祝贺新公司成立
It has just come to our attention that you have lately opened your new European headquarters in Brussels.Congratulations on your bold venture.As you know , our companies have had a long business association in the UK.We look forward to collaborating with you in your European venture.Please let us know if we can be of any assistance to you.We will be delighted to help.We wish you the very best of luck and a prosperous future.22.非正式的预约要求
Could we meet some time this month to discuss the hypermarket proposal? We want to make decision by the beginning of next month.We would very much like to hear your thoughts before we make any definite plans.Could you choose a venue for the meeting? I can fly to London any time, Perhaps you would prefer Lyon or Paris? I leave it to you to choose.I look forward to seeing you again.您好!未知能否于本月会面,商谈有关特大自助市场的建议呢?我们准备于下月初作出最后决定。在未订下明确计划之前,希望能咨询的意见。敢问能否选定会面地点?在伦敦、巴黎或里昂商谈都可以,悉随尊便。期待与您见面。
23.物色代理商
Our company manufactures a range of printing presses that are used successfully by companies in over 20 countries.A product specification brochure is enclosed.We are considering expanding our products to new markets and we would appreciate you assistance.In particular , we would like to identify the best agents who are currently serving the printing industryin your region.We are looking for organizations which conduct their business in a truly professional manner.They must be fully conversant with thetechnical side of the printing industry and have a comprehensive understanding of all the features of the lines t6hey represent.We would be very grateful if you could take a few moments to send us the names of three or four organizations that match our requirements.We shall then contact them to explore the possibility of establishing a mutually acceptable business relationship.Thank you very much for your time and consideration in this matter.本公司生产的一系列印刷机,获二十多个国家的公司采用。随函附上产品规格说明书,谨供参考。现为该产品开拓新市场,希望得知贵地区从事印刷工业的代理商资料。如蒙贵公司协助,将不胜感激。如能拨冗寄来数个符合上述要求代理商商号,则感激不尽。本公司将与其联系,研究能否建立互惠互利折业务关系。右蒙惠告,不胜感荷!24.欢迎新代理商
I would like to welcome you to our organization.We are very pleased to have you on our ream.I know that you will be equally proud of our products.Our European sales Representative, Antoine Gerin , will be in touch with you at regular intervals.Please feel to call him any time you have a problem, If I can regular intervals.Please feel free to call him any time you have a problem.If I can ever be of service, please call me.I am planning a trip to France next month, and I am looking forward to meeting you.In the meantime, the best of luck with our product line.欢迎加入本公司成为我们的一分子。相信您也会以本公司的产品为荣。欧洲销售代理安东尼·格林会定期与联络,遇有问题可与他商讨。若有其他需要,欢迎向我提出。下月我将赴法国一游,期望能与您会面。谨祝产品销量节节上升。
25.要求约见
Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation.Could we make an appointment? The machine is the same size as most laptops but comes with some totally new features.The retail price will undercut its nearest competitor by at least 20%.I shall be in the UK from 1 September to 20 October.If you would like to know more, just fax or telex me.贵公司有没有考虑配置最新型号的手提电脑?本公司诚意推介该崭新产品,盼能预约时间作一介绍。该电脑体积和同类电脑相仿,但配备多项先进功能。其零 售 价较同类产品便宜20%以上。本人将于9月1日至10月20日逗留英国。如蒙拨冗了解该产品资料,烦 请函复。
26.拒绝约见
Thank you for your letter of 7 July regarding your new laptop computer.I regret to say that we cannot agree to your request for an appointment.We currently have the sole agency for another computer company, Under the terms of the contract , We are barred from stocking any other company's products.The sole agency comes under review in six months' time.Contact us then and we may be able to consider your new product.7月7日有关新型号手提电脑函收悉。本公司暂未能安排会面,深感歉意。现时正为另一家电脑公司提任独家代理,根据合约条款,不得销售别家电脑公司的产品。该代理权将于六个月后期满。届时烦请再作联系,共商贵产品代理事宜。
27.同意约见
Thank you for your letter of 15 September.I note that you will bein the UK during the whole of November.We are quite interested by the fashion knitwear illustrated in yourcatalogue.As a fashion Chain.We might consider having some of our own designs manufactured in China.Please let me know when you would like to call on us.The week beginning 6 November would suit me best.I look forward to meeting you and discussing this matter.感谢9月15日的来信。欣闻阁下将于11月逗留伦敦一个月,望到时能拨冗相会。本公司对贵公司商品目录中的针织时装深感兴趣。现正研究设计款式,在中国制造后寄本公司时装连锁店发售。如能于11月6日或其后数天抽空来访,当感激不尽.
第二篇:外贸业务的英文书信(开发信)(中文翻译)
27中外贸英文开发信模板及中文翻译
1.请求建立商业关系
Rogers Chemical Supply Co.10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us.We have been importers of shoes for many years.At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business.We look forward to your early reply.Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址,特此修函,祈能发展关系。多年来,本公司经营鞋类进口生意,现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道,本公司必大额订购。烦请早日赐复。此致
2.回复对方建立商业关系的请求
Thank your for your letter of the 16th of this month.We shall be glad to enter into business relations with your company.In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range.Payment should be made by irrevocable and confirmed letter of credit.Should you wish to place an order, please telex or fax us.本月16日收到有关商务关系的来函,不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货,请电传或传真为盼。此致
3.请求担任独家代理
We would like to inform you that we act on a sole agency basis fora number of manufacturers.We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen.Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial.Please refer to them for any information regarding our company.We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain.We look forward to your early reply.本公司担任多家厂家的独家代理,专营精制棉织品,包括各灯家用亚麻制品,行销中东。与贵公司向有业务联系,互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理,促销在巴林市场的货品。上述建议,烦请早日赐复,以便进一步联系合作。此致
4.拒绝对方担任独家代理
Thank you for your letter of 1 September suggesting that we grant you a sole agency for
our household linens.I regret to say that, at this stage ,such an arrangement would berather premature.We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works.It would be necessary for you to test the market for our productsat you end.You would also have to build up a much larger turnover tojustify a sole agency.We enclose price lists covering all the products you are interested in and look forward to hearing from you soon.9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟,不能应允该安排深感抱歉。然而,本公司乐意与贵公司先试行合作,为今后合作打下基础。为证明担任独家代理的能力,贵公司宜上述货品作市场调查,研究是否可扩大现有之营业额。奉上该货品之报价单,敬希查照。专此候复。此致
5.同意对方担任独家代理
Thank you for your letter of 12 April proposing a sole agency for our office machines.We have examined our long and ,I must say ,mutually beneficial collaboration.We would be very pleased to entrust you with the sole agency for Bahrain.From our records, we are pleased to note that you have two service engineers who took training courses at our Milan factory.the sole agency will naturally be contingent on you maintaining qualified aftersales staff.We have drawn up a draft agreement that is enclosed.Please examine the detailed terms and conditions and let us know whether they meet with your approval.On a personal note, I must say that I am delighted that we are probably going to strengthen our relationship.I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully.I look forward to reciprocating on your next visit to Milan.My very best wishes to you and your wife.4月12日建议担任为公室器具之独家代理来信已经收悉。过去双方合作皆互利互助,能获您的眷顾作我公司于巴林的独家代理,殊感荣幸。据知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后,仍会继续注重合格售后服务人员的训练。现随信附上协议草稿,请查实各项条款,惠复是盼。能加强业务,我亦感到欣喜,前次到访巴林,蒙盛情款待,不胜感激。祈盼您莅临米兰时,容我一尽地主之谊。
6.借引荐建立业务关系
At the beginning of this month , I attended the Harrogate toy fair.While there , I had an interesting conversation with Mr.Douglas Gage of Edutoys plc about selecting an agency for our teaching aids.Douglas described your dynamic sales force and innovative approach to marketing.He attributed his own company s success to your excellent distribution network which has served him for several years.We need an organization like yours to launch our products in the UK.Our teaching aids cover the whole field of primary education in all subjects.Our patented ‘Matrix’ math apparatus is particularly successful.You may have reservations about American teaching aids suiting your market.This is not a problem since we have a complete range of British English versions.I enclose an illustrated catalogue of our British English editions for your information.Please let me have your reactions to the material.I shall be in London during the first two weeks of October.Perhaps we could arrange a meeting to discuss our proposal.本用初参观哈洛加特玩具交易会时有幸与教育玩具股份有限公司的道格拉斯·盖齐先生一谈,提及本公司正物色代理人推广教学器材一事。盖齐先生赞扬贵公司积极推广产品,不断推出新的推销方法,并把其公司的成就归于贵公司完善的经销网络。贵公司的经验,正能替本公司在英国经销产品。本公司生产初级教育各学科的教育器村、专利产品梅特里克教学器材更傲视同侪。除美国教学器材外,亦备有全套英式英语版教材,适合当地市场,贵公司无需忧虑切合市场需求。现附上配有插图的英式英语版教材目录,盼抽空细阅,并赐知宝贵意见。本人拟于10月头两星期前往伦敦,未知能否安排会面,就以上建议作一详谈?
7.邀请参观贸易展览会
Many thanks for your letter and enclosures of 12 September.We were very interested to hear that you are looking for an UK distributor for your teaching aids.We would like to invite you to visit our booth,no.6,at next month s London Toy Fair, at Earl s court , which starts on 2 October.If you would like to set up an appointment during non exhibit hall hours please call me.I can then arrange for our sensor staff to be present at the meeting.We look forward to hearing from you.多谢9月12日的来信和附件。获悉贵公司有意物色英国销售商推广教学辅助设备,甚感兴趣。本公司将于10月2日于厄尔大楼举行的耸敦玩具商品交易会上展示产品,诚邀贵公司派员参观设于46号之摊位。如能安排于非展出时间面谈,烦请电复。定必委派高层人员赴会。本公司深知贵公司产品精美质优,希望能发展互惠之业务。特此奉告,并候复音。
8.与过去有贸易往来的公司联系
We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region.We would like to extend our congratulations and offer our very best wishes for your continued success.Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles.We see from our records that you were among our best tem customers.We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon.Since we last traded, our lines have changed beyond recognition.While they reflect current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market.As an initial step , I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection, we will be very happy to forward them.We look forward to hearing from you.从同行中获悉贵公司贝鲁特复业,生意发展迅速。得闻喜讯,不胜欢欣。谨祝业务蒸蒸日上。黎巴嫩战事发生前双方曾有多宗纺织品交易;贵公司更是本公司十大客户之一。现今战事平息,亟盼能重展双方互惠的业务联系。自上次合作至令,产品款式变化极大。除了有迎合欧洲人口味的款式这外,亦有专门为中东市场而设计的产品。现奉上配有插图的商品目录供初步参考。职需查看样本,还望赐知
9.确认约会
I would like to confirm our appointment to discuss the possibility of merging our distribution networks.I am excited of the prospect ofexpanding our trade.As agreed, We will meet of our office in bond street at 9.30a.m.on Monday 20 March.I have scheduled the whole day for the meeting.If for any reason you are unable to attend , please phone me so that we can make alternative arrangements.Please let me know if you would like our office to arrange hotel accommodation.I look forward with great pleasure to our meeting.承蒙拔冗讲讨论合并双方销售网,以扩大贸易发展范围,深感兴奋。现特修函确定会议日程。谨于3月20日星期一在邦德街办公室候教,请贵公司代表于当日早上9时莅临指导。若因故未能抽空出席,烦请致电告知,以便另行安排会晤。未知是否需代为安排旅馆膳宿?请尽早赐知,以便早作准备,款待贵客。谨此预祝会谈成功。
10.感谢客户订货
Gillette-burns Co.322 Gleenwood street Gleveland 5,Ohio Glentlemen: Thank you for your order no,464 of 20 september.The models you selected from our showroom went out today under my personal supervision.The package is being airfreghted to you on swissair.The relevant documentation is enclosce.I enjoyed meeting yiu and hope that this order represents the beginning of a long and prosperous relationship between oiur companies.The next time you visit us ,please let me know in advance so that I can arrange a luch for you with our derectors.Sincerely yours 谢谢9月20日第464号定单。今天我已新自监督发送您自展览室挑选的产品。该产品随附有关文件经瑞士航空公司运送。很荣幸与你会面,衷心希望是次定单能加强双方的关系。下次到访前,烦请赐知,俾能安排与本公司董事共进午餐。
11.向长期客户推销新产品
I enclose an illustrated supplement toour catalogue.It covers the latest designs which are now available from stock.We are most gratified that you have, for several yeas.Include a selection of our products in your mail-order catalogues.The resulting sales have been very steady.We believe that you will find our new designs most attractive.Theyshould get a very good reception in your market.Once you have had time to study the upplement , please let us know if you would like to take the matter further.We would be very happy to send samples to you for closer inspection.For your information, we are planning a range of classical English dinner services which ,should do well in the North American market.We will keep you informed on our progress and look forward to hearingfrom you.随函寄奉配有插图的商品目录附页,介绍最新设计的产品。贵公司的邮购目录多年来收录本公司产品,产品销售成绩理想,特此致以深切谢意。最新设计的产品巧夺天工,定能吸引顾客选购。烦请参阅上述附页,需查看样本,请赐复,本公司乐意交劳。本公司现正设计一系列款式古典的英国餐具,适合北美市场需求。如感兴趣,亦请赐知。愿进一步加强联系,并候复音。
12.为商贸指南兜揽广告
Thank you for your business.You arecurrently represented in our directory.This is the only directory of its kind which reaches all companies in the building and construction industry in the UK.Advertising in our directory was a wise move on your part.We are currently compiling a new edition of the directory which willbe published in April 1995.The new edition will be expanded to include major manufacturers of plumbing equipment in the European Community.For proper coverage in the directory, you ought to appear in more than one category.If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price.You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades.Please complete the enclosed form and return it with the appropriate fee.Thanks again for your business.衷心感谢惠顾。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部建筑公司的刊物,在此刊登广告确是明智之举。现下筹备1998年4月版的贸易批南,新版会罗列欧洲贡同体的主要铅管业制造商。为达到出色的宣传效果,贵公司宜考虑在不同类别刊登广告。如蒙惠顾,除首个广告外,其余类别的广告将可获半价优惠。该指南将分送给所有建筑公司和五金器具公司主管。烦表填妥随附表格,连同广告费用一并寄回。专此盼候佳音。
13.请求客户作推荐人
Thank you for your letter of 2 November.We are delighted to hear that you are to pleased with the refurbishment of your hotel.As your know.in our line of work, we depend on good ,reports about our projects to win further business.Our clients always shop around and look for references before committing themselves.With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry.Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel.We would , of course , stay overnight at least.I ll call you next week to hear your reaction.Thanks again for you kind words.从11月2日的来函得悉阁下对贵饭店的整修感到满意,此消息对本公司实是一鼓励。设计行业重视声誉,客人在选择设计公司时必然会有所比较。如蒙允许,本公司欲请贵饭店作推荐人,证明有关整修的质素。未知可否让其他客户来电垂询? 此外,如获允准间或联同客户前来参观贵饭店整修,定必有莫大帮助。当然,本公司会预订房间,至少留宿一晚。
14.通知客户价格调整
We enclose our new catalogue and price list.The revised prices will apply from 1 April 1997.You will see that there have been number of changes in our product range.A number of improved models have been introduced.Out range of washing machines has been completely revamped.Many popular lines, however, have been retained unchanged.You will be aware that inflation is affecting industry as a whole.Ws have been affected like everyone else and some price increases havebeen unavoidable.We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all.We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class.We look forward to receiving your orders.谨谢上新的商品目录和价格表。修订价格定于1997年4月1日起生效。产品系列有一大革新,增加了不少改良的型号,扒出一系列新款的洗衣机,但许多款的开动号仍保持不变。通货膨胀影响整个工业连带令货品价格上涨。虽然如此,本公司并未全面提升价格,调整幅度亦不大。本公司坚守一贯信念,务求出产优质之耐用消费品,迎合顾客的需要。谢谢贵公司多年惠顾,盼继续合作。
15.说明价格调整原因
I enclose our new price list , which will come into effect ,from the end of this month.You will see that we have increased our prices on most models.We have ,however , refrained from doing so on some models of which we hold large stocks.We feel we should explain why we have increased our prices.We are paying 10% more for our raw materials than we were paying last year.Some of our subcontractors have raised their by as much as 15%.As you know , we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years.We will not compromise that reputation because of rising costs.We hope, therefore decided to raise the price of some of our machines.We hope you will understand our position and look forward to your orders.现谨附上本公司新价格表,新价格将于本月底生效。除了存货充裕的商品外,其余大部分货品均已调升价格。是次调整原因是原材料价格升幅上涨10%□,一些承包商的价格调升到15%。过去40年,本公司生产的机器品质优良、性能可靠。今为确保产品质量,唯有稍为调整价格。上述情况,还望考虑。愿能与贵公司保持紧密合作。
16.回复感谢信
We greatly appreciate your letter describing the assistance you received in solving your air-conditioning problems.We are now in our fifty year of operation, and we receive many letters like your indicating a high level of customer satisfaction with our installation.We are pleased that our technical staff assisted you so capably.We would like you to know that it you need to contact us at any time in the future.Our engineers will be equally responsive to your request for assistance.If we can be of service to you again, please let us know.Thank you again for your very kind letter.承蒙来信赞扬本公司提供的空调维修工程服务,欣喜不已。五年前开业至今,屡获客户来函嘉奖,本公司荣幸之至。欣悉贵公司识技术人员的服务,他日苛有任何需要,亦请与本公司联络,本公司定当提供优秀技师,竭诚效劳。在此谨再衷心感谢贵公司的赞赏,并请继续保持联络。
17.请客户征询其它公司
Thank you for your enquiry of 5 May concerning silk blouses.We regret to say that we do not manufacture clothing to your own designs to the highest European standards: Swan Textiles corporation The industrial zone Shekou We supply the factor with all their silk materials, I enclose a swatch of our stock materials for your examination.Should you desire any of these samples made up into finished products , we can supply the swan factory with them.We hope that this will be of help to you and wish you every success in your business dealings.谢谢5月5月日来函查询关于纡绸罩衫的事宜。本公司只生产纡绸布料,供应纺织品批发商和制造厂家,并没有制造成衣,因而未能接受贵公司订货,谨致万分歉意然而,本公司乐意推荐本地一家生产优质男装的工厂,相信可按贵公司设计的款式制造符合欧洲最高标准的服装:蛇口工业区天鹅纺织品公司。该厂的丝绸布料全由本公司供应,随函了什样本以供查阅,如贵公司认为适合,本公司乐意负责供应所需布料。愿上资料对贵公司有所帮助。谨祝生意兴隆,事事顺达。
18.改善服务
Thank you for your letter of 26 January.I apologize for the delivery problems you had with us last month.I have had a meeting with our production and shipping managers to work out a better system for handling your account.We know we made a mistake on your last order.Although we replaced it for you.we want to make sure it does not happen again.We have devised the enclosed checklist to use for each of your future order.It includes your firm s particular specifications, packing requirements and marking instructions.I believe can service your company better and help you operations run more smoothly with this safeguard.Please contact us if there are any additional points you would like us to include 感谢1月26日来信。对上月贵公司更换所需货品,唯恐类似事件再发生,本公司生产、运输和出口部经理已商议制订更有效方法处理贵公司事务,并为此特别设计清单。随信奉上该清单,供贵公司今后订货之用。当中包括特殊规格、包装要求和樗说明等栏目,相信此举有助本公司提供更佳服务,促进双方合作。如欲增设任何栏目于该清单上,恳求惠示。
19.拒绝客户的要求
Thank you for your enquity of 25 August.We are always pleased to hear from a valued customer.I regret to say that we cannot agree to your request for technical information regarding our software security sysytems.The fact is,that most of our competitors also keep such information private and confidential.I sincerely hope that this does not inconvenience you in any way.If there is any other way in which we can help.do not hesitte to contact us again.8月25日信收悉,谨此致谢。来信要求本公司提供有关软件保密系统的技术资料,但鉴于同行向来视该等资料为机密文件,本公司亦不便透露,尚祈见谅。我真诚地希望这样不会对贵公司造成不便。如需本公司协助其他事宜,欢迎随时赐顾垂询。祝业务蒸蒸日上!
20.应付难办的客户
We have been doing business together for a long time and we value our relationship of late, we have not been able to provide the kind of service we both want.The problem is that your purchasing department is changing orders after they have been placed.This has led to confusion and frustration for both of our companies.In several instances.you have returned goods that were originally ordered.To solve the problem , I propose that on receipt of an order, our sales staff contact you to verify it.If you decide on any changes, we will amend the order and fax you a copy so that you can check it.I trust this system will cut down on delays and errors, and allow our operations to run smoothly.承蒙多年惠顾,本公司感激万分。然近来合作出现问题,令服务水准未能符合对方要求,本公司为此提忧不已。贵公司采部发出定单后,再三更改内容;更有甚者,屡次退回订购之货品,导致了双方公司工作中的混乱和困惑。为避免问题日趋严重,特此在接到定单后,由本公司销售人员与贵公司复核。若需作出改支,本公司把定单修改后电传副本,供贵公司查核。盼望上述办法经受减少延误,促进双方业务发展。
21.祝贺新公司成立
It has just come to our attention that you have lately opened your new European headquarters in Brussels.Congratulations on your bold venture.As you know , our companies have had a long business association in the UK.We look forward to collaborating with you in your European venture.Please let us know if we can be of any assistance to you.We will be delighted to help.We wish you the very best of luck and a prosperous future.22.非正式的预约要求
Could we meet some time this month to discuss the hypermarket proposal? We want to make decision by the beginning of next month.We would very much like to hear your thoughts before we make any definite plans.Could you choose a venue for the meeting? I can fly to London any time, Perhaps you would prefer Lyon or Paris? I leave it to you to choose.I look forward to seeing you again.您好!未知能否于本月会面,商谈有关特大自助市场的建议呢?我们准备于下月初作出最后决定。在未订下明确计划之前,希望能咨询的意见。敢问能否选定会面地点?在伦敦、巴黎或里昂商谈都可以,悉随尊便。期待与您见面。
23.物色代理商
Our company manufactures a range of printing presses that are used successfully by companies in over 20 countries.A product specification brochure is enclosed.We are considering expanding our products to new markets and we would appreciate you assistance.In particular , we would like to identify the best agents who are currently serving the printing industryin your region.We are looking for organizations which conduct their business in a truly professional manner.They must be fully conversant with thetechnical side of the printing industry and have a comprehensive understanding of all the features of the lines t6hey represent.We would be very grateful if you could take a few moments to send us the names of three or four organizations that match our requirements.We shall then contact them to explore the possibility of establishing a mutually acceptable business relationship.Thank you very much for your time and consideration in this matter.本公司生产的一系列印刷机,获二十多个国家的公司采用。随函附上产品规格说明书,谨供参考。现为该产品开拓新市场,希望得知贵地区从事印刷工业的代理商资料。如蒙贵公司协助,将不胜感激。如能拨冗寄来数个符合上述要求代理商商号,则感激不尽。本公司将与其联系,研究能否建立互惠互利折业务关系。右蒙惠告,不胜感荷!
24.欢迎新代理商
I would like to welcome you to our organization.We are very pleased to have you on our ream.I know that you will be equally proud of our products.Our European sales Representative, Antoine Gerin , will be in touch with you at regular intervals.Please feel to call him any time you have a problem, If I can regular intervals.Please feel free to call him any time you have a problem.If I can ever be of service, please call me.I am planning a trip to France next month, and I am looking forward to meeting you.In the meantime, the best of luck with our product line.欢迎加入本公司成为我们的一分子。相信您也会以本公司的产品为荣。欧洲销售代理安东尼·格林会定期与联络,遇有问题可与他商讨。若有其他需要,欢迎向我提出。下月我将赴法国一游,期望能与您会面。谨祝产品销量节节上升。
25.要求约见
Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation.Could we make an appointment? The machine is the same size as most laptops but comes with some totally new features.The retail price will undercut its nearest competitor by at least 20%.I shall be in the UK from 1 September to 20 October.If you would like to know more, just fax or telex me.贵公司有没有考虑配置最新型号的手提电脑?本公司诚意推介该崭新产品,盼能预约时间作一介绍。该电脑体积和同类电脑相仿,但配备多项先进功能。其零 售 价较同类产品便宜20%以上。本人将于9月1日至10月20日逗留英国。如蒙拨冗了解该产品资料,烦 请函复。
26.拒绝约见
Thank you for your letter of 7 July regarding your new laptop computer.I regret to say that we cannot agree to your request for an appointment.We currently have the sole agency for another computer company, Under the terms of the contract , We are barred from stocking any other company's products.The sole agency comes under review in six months' time.Contact us then and we may be able to consider your new product.7月7日有关新型号手提电脑函收悉。本公司暂未能安排会面,深感歉意。现时正为另一家电脑公司提任独家代理,根据合约条款,不得销售别家电脑公司的产品。该代理权将于六个月后期满。届时烦请再作联系,共商贵产品代理事宜。
27.同意约见
Thank you for your letter of 15 September.I note that you will bein the UK during the whole of November.We are quite interested by the fashion knitwear illustrated in yourcatalogue.As a fashion Chain.We might consider having some of our own designs manufactured in China.Please let me know when you would like to call on us.The week beginning 6 November would suit me best.I look forward to meeting you and discussing this matter.感谢9月15日的来信。欣闻阁下将于11月逗留伦敦一个月,望到时能拨冗相会。本公司对贵公司商品目录中的针织时装深感兴趣。现正研究设计款式,在中国制造后寄本公司时装连锁店发售。如能于11月6日或其后数天抽空来访,当感激不尽.
第三篇:外贸业务开发信
Dear Sirs,Through FOB Business forum,we get your email address that you are in the market for metalwork.We would like to introduce our company and products,in the hope of establishing business relations with you.We are factory specializing in the manufacture and export of shoring props,scaffolding,coupler and protect hurdle We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website:www.xiexiebang.com which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular
Best regard Dear Sirs: I got your name and address from Internet and knew you are one of the largest importers in XX, which is within the scope of our business.Take this opportunity, we introduce my factory, as one of the biggest manufactures of XX in Hubei province, mainly X products.We export large quantity to xx,xx and xx countries, deal to high quality and reasonable price.We are ready to refer you our favourable price and relative samples, for quality evaluation and marketing activities.Should you have interest of items mentioned above? Kindly let us know by return mail.For getting all the detailed information, you are invited to visit our web site: http:XXXXXX Looking forward to hearing from you soon.Best regards.Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation,handling both the import and export of Textiles.In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present.Should any of the items be of interest to you,please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit.It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage.We look forward to receiving your enquiries soon.Yours faithfully,4 TO:......FROM:......SUBJECT:......DATE:......Dear Sir,Your esteemed name and address has been recommended
to us by......As being one of the most potential
importers in your country, and we take the liberty to
write you with the earnest desire of having the opportunity
to enter into business relation with you.We are one of the leading manufactures of......in......, Ascribed to our excellent quality control and
competitive price, our products have won a good reputation
both at home and abroad.Enclosed please find our company data and web site
for yourreference, and we hope you will find some
items interesting.We shall be pleased to provide you
our best prices and deliveries.For further
information you may need,please let us know.Your courtesy and early reply will be appreciated.Yours Faithfully, Dear Sirs,As a leading manufacturer of Signal and Warning
Light in......, we would like to introduce our products
to you to seek a mutual benefited business relationship
in this year.All our products are designed with water-proof
function which applied for marine and land use.If
use it as traffic light indication ,it will be more
functional with automatic reflecting light system.In day time with sunshine, it will turn off automatically
whereas at night or even in day time but not bright
enough, it will turn on by itself.Labor operation is
no need at all.Attached illustrated catalogues with detail
specification for your selection.Meanwhile, customized design are most welcome.We
hope to hear from you soon.Faithfully yours,Tony Lao-President
6.澳大利亚客户教你开发市场,推荐产品(对写开发信会有启发)。
Hello,You are quite correct I am extremely busy every day and I would imagine so other business men.I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.I’m not sure if I can help you but I have a few suggestions re email marketing.• If you send emails to new companies I would include a list of customers that you currently export to in various countries • I would also include customer testimonials from your buyers.This are very powerful and give you credibility.• Try to word your email differently from all the other suppliers.They all look and sound the same so most of them will be deleted or ignored immediately If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer.If you don’t then you will be rejected just like all the others.Remember that companies like us and others who import product are very concerned about quality control of products.Unfortunately China has gained a reputation as a supplier of cheap but poor quality products.Price is always important but it is not the MOST important part of a product.Regards,1.Dear Sirs,We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation, handling both the import and export of Textiles.In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.Should any of the items be of interest to you, please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit.It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.We look forward to receiving your enquiries soon.Yours faithfully, Encl.2.Dear Mr Smith
Wish you enjoy a great day!I would like to introduce myself.I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China.We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.As a professional manufacturer, I would like to introduce our products to you and offer you a quote.We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy).The catalogue I attached includes just some of our high quality products.Please visit our website at www.xiexiebang.com We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.Sincerely yours,3.Dear Mr.Steven Hans, We get your name and email address from your trade lead on www.xiexiebang.com that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build business cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years.We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website http://www.xiexiebang.com which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy
to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.Best regards,Dafu Wong
4.Dears : Good day!This is Mickel from China.We are writing to you to establish long-term trade relations with you.From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.We are a leading company with many years' experience in wire mesh export business.Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely, Mickel Liu Company: Add:
Contact:
Tel:
Fax:
URL: Dear Sir,This is XX from a manufacturer specializing in producing XXX in China.We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.Anyway,you could find some other items which you can also put on your market.Any inquiries on the XXX please do not hesitate to contact us.We are looking forward to establish win-win business relations with you.Many Thanks & Best Regards
7.sir,We understand from your information posted on www.xiexiebang.com that you are in the market for textile.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Export Ideas Textile in the future.We are a join venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduce our company in detail an covers our main product we supply at present.You can also visit our online company introduction at www.xiexiebang.com, which includes our latest product line.Should any of these items be of interest to you, please let us know, we will happy to give you a quotation upon receipt of your detailed requirement.We look forward to receiving your enquires soon!
Yours, sincerely
Vanterry Lee
第四篇:外贸开发信
开发信范文:
Hi Kelvin,Glad to hear that you're on the market for flashlight and other promotional items.This is C from *** Ltd in China.We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request.Call me, let's talk more!
Thanks and best regards, C *** Ltd Tel: *** Fax: *** Mail: ***
澳大利亚总裁教你写开发信(3.28号更新,对你以后写开发信会有启发)
怎么我发了一堆的信,马上收到两封回信了。都是说和他们现有的供应商合作很愉快。不希望有第三者打扰。
这是他今天(3月28号的回信),附上中文翻译。
Hello XX,You are quite correct I am extremely busy every day and I would imagine so other business men.I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.I’m not sure if I can help you but I have a few suggestions re email marketing.•
If you send emails to new companies I would include a list of customers that you currently export to in various countries •
I would also include customer testimonials from your buyers.This are very powerful and give you credibility.•
Try to word your email differently from all the other suppliers.They all look and sound the same so most of them will be deleted or ignored immediately If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer.If you don’t then you will be rejected just like all the others.Remember that companies like us and others who import product are very concerned about quality control of products.Unfortunately China has gained a reputation as a supplier of cheap but poor quality products.Price is always important but it is not the MOST important part of a product.Regards,你说得没错,我确实很忙,而我相信其他的生意人也都很忙。我曾经和我的同行讨论过关于邮件的问题,他们也认为这些出口商的推销信实在令人讨厌又浪费时间。
我不知道我是否可以帮得上你,不过我可以给你在写开发信上提些建议: 1,列出在世界各国中,你和哪些进口商合作, 2, 写出进口商对于你产品的评价,这是相当有分量的,可以增加你的信用度,3,写的邮件要尽力与众不同。老调重弹,缺乏新意的信只会被马上拉进垃圾箱。如果你想引起进口商的注意,如果你希望进口商阅读你的邮件,你要与众不同!让你的邮件显得有趣,抓住你的潜在客户的眼球。如果你不这么做,你只能和别的出口商一样被拒绝。
请注意,进口商对于产品的质量控制是相当在意的。遗憾的是,中国产品虽然便宜,质量却不过关却是名声在外了。价格很重要,但绝对不会是一个产品的最重要因素。
Regards,外贸开发信的优劣评判标准
外贸营销人员实际发信情况的调查,大多数人每天发信在50封以上。写作得非常好的外贸开发信,应该有5%以上的回复比例,但是如果是1%或2%回复的情况,也算可以的成绩了。如果低于1%,就值得你好好进行认真细致的深入检讨,或是花钱请相关专家提供切实的修改建议和意见。
所以,你不要期望通过外贸开发信一朝成就你的外贸事业。很多时候,你发了100封邮件才有一个回复仍然属于正常范围。有些人一天发300封邮件,但是效果很不明显。如果是群发邮件,出现这种情况也不是特别的出奇。如果你都是一对一的有针对性地发送外贸开发信,有回复的比例应该比较高,至少应该不低于5%,除了有兴趣的回复,还包括礼貌拒绝的回复。
外贸开发信是否有效的唯一标准是:回复率与下单率。
从外贸实践中看,随着国际贸易竞争的激烈、外贸开发信的泛滥,导致成功率不断地下降。外贸开发信就象体育比赛一样,谁的进攻能力强,谁就容易得分;谁的防守失误少,谁就容易取胜。客观地讲,外贸开发信是个苦差事,所以基本都是些外贸菜鸟在操作,由于能力缺乏而错误百出。
竞争是个相对的概念,在中国外贸营销的总体水平极差的条件之下,你只有尽量少犯些错,就能超越同行。以下是罗列的是:针对潜在客户的、主动性质的外贸开发信所可能有的错误,以及其扣分标准。若按100为满分的话,很多外贸开发信都是负分状态!请对照检查并切实改进。
外贸开发信撰写之大错(战略层面,一个扣30分):
1)缺失标题,或标题很弱、缺乏冲击力:对方根本没有兴趣点开 2)过于自我的态度,没有突出“you“:被视为没有任何价值、立即被删 3)假大空文风、企业口号式宣传:令人厌恶、被当成骗子或弱智
外贸开发信撰写之中错(策略层面,一个扣20分):
1)低声下气、缺乏底气:清朝灭亡已97年了,奴才还占据了CCTV的荧屏与很多人的思想。生意不是求出来的,而是积极争取去做出来的。所以,外贸开发信要写得礼貌但不要卑下。2)缺乏行动召唤:不是报个网站链接给对方就万事大吉了,要充分说明,对方为什么要看你的网站?
3)老古董文:见绝大部分外贸函电教材。
4)技术资料堆砌:再便宜再高质,不与对方的想法联系起来,别人不会有兴趣。5)文体或调子随意而为:外贸开发是严肃的商业行为,要亲切自然但不是率性随便。6)其它:(暂时想不起来,看到再补充)
外贸开发信撰写之小错(执行层面,一个扣10分): 1)空格错用、乱用 2)s 漏用、错用 3)语法错误 4)拼写错误 5)中式英语 6)内容或事实错误 7)字体、色彩出错 8)其它
外贸开发信改进建议:
1)先做容易的!养成反复检查所有单词、语句、标点符号的优良习惯。细小方面要坚决做到零错误!
2)再做最有价值的战略研究:对方是谁?对方希望的是什么?(绝对不是很多人所习惯啰嗦的 we we we our our our I I I 等字眼)
外贸开发信发送之心态
1)积极发信:在不降低质量要求的情况下,多多发送,天天发送。这是获得大量潜在客户的根本方法。
2)耐心等待:无谓的担心和期盼是浪费时间,发了之后就是等待,收获是自然而然的。要想有多的回复,就只有在深入研究外贸开发信写作技巧的基础上,尽量多发送、不间断地发送,要相信“功夫不负有心人”的古训。
3)精心回复:外贸开发不是一锤子的买卖,第一封开发信得到的往往只是询问式的回音,需要你根据不同的情况,预先组织好相关的文字,再针对对方的询问精心做出精准的回复。细节决定成败,不要让好不容易得来的潜在客户第一声回音,变成最后一次的绝响。
4)规律跟进:需要按一定的时间间隔和内容,不断有规律地跟进客户。注意行业新闻、节假日、客户生日等有意义的日期,这些都是跟进的好时机。作为专业的外贸企业和外贸人员,你要定期准备联系客户和潜在客户的通讯(newsletter),用以分享信息、联络感情。
阿里上面需要的是曝光量,你的产品越多,被浏览到的概率越大,收到询盘的概率就越大。可以把同一个产品发好几十遍,但是关键词设置不一样,第一个可以设成cellphone accessory,第二个设成mobile charger,第三个设成charger,第四个设成mobile accessory,第五个设成promotional charger,第六个干脆设promotion,第七个设premium,第八个设gift,第九个设promotional gift,第十个设souvenir,第十一个设mini gift,第十二个设usb charger,第十三个设usb item,第十四个设promotional item,„„总之一个产品你重复发个几十遍,设的关键词不一样,那不同的客人输入不同的关键词都能搜到你。曝光量迅速增加后,询盘自然大大多起来了~~
价格谈判:
要你做sales,价格永远是一个绕不开的话题。老外永远都会嫌贵,做生意的老手更懂得如何一轮一轮砍价,为自己争取最大利益。
我以前听到这句话,总会笑笑,然后对老外说,“I think so, that's a little expensive, but...” 先同意他的观点,表示价格的确有那么一点点贵,但是„„。请注意,他说too,我说a little,这样一来,你一同意他的观点,你们之间的谈判氛围就会略微不那么紧张。然后等你转折以后,你要做的就是“让他有赢的感觉!”你可以解释给他听,我们的产品为什么要卖这个价钱,差别在哪里,优势在哪里。如果他嫌贵,你可以在改动某些材料、配件甚至包装的情况下把价格降下来,但是你不希望他采购这样的产品。
然后你可以给他适当的调整一些细节,换一套方案,然后给他有赢的感觉。
价格谈判的核心就在于双方都要有赢的感觉。对方感觉自己赚到了,订单就会给你了。如果你让他觉得吃了很大的亏,那你绝对不是一个谈判高手!
唉,留一个真实的案例吧,我以前在skype上和一个老客人的聊天记录,大家看看:
......Frank: C, that's increadible!Your price is too high!C: Frank, please, that is actually our best offer!I think it is very competitive in Germany.Frank: Joking? You quoted me EUR2.35, but my competitor bought from a middle man in Austria, just EUR2.15!
C: Hey, I also wanna support you to expand your market, but the price...Could you pls send me a sample for evaluation? I'll check why their price is too low.Frank: C, listen!I don't have time!The promotion date is Jul.15th, we have just two months!!!!C: What about doing a little change? For example, using silk printing instead of heat transfer, and using super heavy duty batteries instead of alkaline ones, the price will be EUR2.05 then.If ok, I'll send you PI right now.Frank: That's great!But if using super heavy duty battery, the quality maybe weak.C: Well, just changing the printing, but keep alkaline ones, EUR2.15/pc, okay?
Frank: Please do EUR2.00, I'll give you order!3,000pcs!C: Give you 3% discount, EUR2.09/pc, 6,000pcs.Frank: You killed me!The quantity is too much!C: OK, keep EUR2.35/pc, 4,000pcs fixed, but we accept the freight to Hamburg.Frank: Really? CIF Hamburg? But I just can place 3,000pcs.C: No, C&F, you pay the 1% insurance.4,000pcs will be accepted.Frank: OK, 4,000pcs.Pls help me for the insurance...C: Let me talk with my boss, pls hold on...Frank: Sure...C: Confirmed!Please check the mail I sent you 1 min before, pls confirm the PI by return today!We need to arrange the mass production at once!Frank: OK, I'll confirm soon.C: Not ”soon", today is a must!Because of the tight time for manufacturing.Come on...Free display boxes will be delivered together with goods.I think that's good for your promotion!
Frank: Free PDQ? That's amazing, thank you, C!I appreciate for your kind help.C: My friend, don't hesitate, sign it right now.We're also pretty busy this month, pls give me plenty of time for mass production.Frank: Sure, sure, I will...Pls pay more attention to the quality and ETD.Thank you!C: u r welcome.Bye.Frank: Nice talking with you.Bye!
www.xiexiebang.com.au 这是澳洲本土最大的搜索引擎,相当于百度在中国的实力了~ www.xiexiebang.com
这个是用来搜索美国公司的~ www.xiexiebang.comments?
Best regards, C
现在告诉客人,其他都不会改动,也不会影响质量,只是把电筒的长度稍微做短一点点,价格降3个点下来。接着客人没了消息,一直到两天以后,才有新的邮件过来,这次是真正的好消息!!C, Pls give me back C&F air Stockholm.Kelvin
客人这回明确指出需要报C&F的价格,而且是空运到斯德哥尔摩的!
价格当然重要,但永远不是真正的最关键因素。最关键的是客人的采购欲望和他的预期利润!
所以在报价以后,如果你有十分详细地市场反馈信息,或者别的客人的销售情况,绝对是增加他购买信心的一个有力证据!
比如说我推一款灯给波兰客人,这个产品我先前有卖给过德国的供应商,他们在德国的售价多少,销售情况怎么样,在多少家零售店出售,库存情况如何?你要给客人一揽子的销售建议,比如包装怎么做,或者怎么展示,要让他有信心去销售你的产品。或者告诉客人,如果他对产品或包装等方面有不满意的,你们可以为他量身定做几套方案,由他来选择。这样客人会感觉你们非常专业!
最后补充最最最最最重要的一点,客人记不记得你们公司没关系,但你一定要让他记得你这个人!!他不是因为你的公司和你的产品跟你合作,而是因为你给他印象非常好、非常专业、非常能干、非常勤奋、非常敬业,他希望跟你合作,从而下单给你们公司,这就是你强大的个人能力了!!一定要往这个方向发展,你以后的路会越走越宽的!!
第五篇:外贸开发信问候语
外贸开发信问候语:
1.Nice day today!
2.Long time no talk,how are you now?Hope everthing is well with you.3.In the meantime,please pay attention to relax when you are busy in your business and tried journy.4.Sincerely wish whatever weather is,you will keep the sunny mood always!:-)take care.Have a nice dinner.Have a good time
Have a good day,Have a nice dream.