第一篇：外贸英语推销信
Dears,Our company recently introduced a new style computer desk to the market and the market response is favourable, so here we sincerely introduce this computer desk to you.The structure of this computer desk is made of thicker steel pipes and the high quality will promise it can be used well within 10 years.The style is fashionable and elegant appearance.The surface is made to be as smooth and delicate as the shell of piano, and the colored drawing on the desk is clear and bright.This new style is both elegant and practical.We believe it will satisfy your taste.High quality doesn’t mean high price always.Our price is reasonable and at the average price of current market, and every computer desk is 150 RMB.We can offer 5000 sets every month and if you place order over 1000 sets, we will give you a 20% discount.If the order is small and you can remit to our company account and we will delivery the goods upon the receipt of payment.And if it is a large order, you can remit 30% of the total payment as the deposit to our company account.And the rest will be paid within 3 days after you receive the goods.For the long-term friendly cooperation relationship, you can trust our good delivery speed.High quality, new style, reasonable price and high speed delivery, these are our advantages compared with other company’s similar products.If you are interest in our products or have any decision, please contract us.And we wish our one more cooperation.Yours, sincerely
Nicole
FUQING WANGPAI Office Furniture Ltd.
第二篇：外贸英语：推销新产品
外贸英语：推销新产品
Introduction of New ProductsWe think you will be interested in the new formula soap powder we have just introduced to the market.Half dozen samples of both have been shipped to you by UPS.The product are the result of years of research, and are likely to revolutionize all the chemical methods in use at present.A trial will convince you of their merits.And we send them to you for your test and criticism.Enclosed is a copy of our latest catalog with price list.We hope that you’ll take this opportunity to try it.译文：
推销新产品
我相信您会对我们刚推出市场的新配方洗衣粉感兴趣.半打样品已经通过UPS快递给您.此产品是我们多年来的研究成果,它将对传统的化学方法产生重大改革.我们把样品寄给您测试,相信您会惊叹它的优点.英语口语培训 http:///
第三篇：推销信的写法
LESSON ONE：HOW TO WRITE A SALES LETTER?--怎样写推销信？ Ⅰ.USEFUL EXPRESSIONS
推销信常用语
1.How to introduce yourself?
We are specialists in producing low-salt sauces.We produce a wide range of telecommunication devices that are used by business organizations throughout the world.Vortex Inc.is a $80,000,000-per-year company that supplies office equipment to both major corporations and small businesses.For 30 years, Vortex has been a leading manufacturer of office equipment in East Asia.2.How to introduce and praise your product?
We at VoiceTech would like to offer you a new product that would help you improve your work efficiency.Let me highlight this exciting system for you.Mercury 808 digital telephone is a high performance instrument for an easily affordable price.Our products are being retailed in leading department stores throughout Europe.Our products appeal to a wide age-group.3.How to offer assistance?
We will send you a free sample to use as a test.MBS Systems would be happy to have one of our sales agents speak to you at no obligation.Mr.Allen Wang, our sales representative, will call you to see if you would like a free estimate.Our representatives are professionally trained to offer you the best technical assistance.4.How to offer cost-saving benefits:
You may be able to profit from special terms on your initial order.You will be pleased to find that GreenMart gives you 15% off the normal retail price.We offer special savings programs based on the number of machines ordered.Now, thanks to breakthroughs in micro-chip technology, we can offer you a digital camera at prices far lower than you would expect to pay.The enclosed coupons will enable you to sample a wide range of our products at a 20% discount.5.How to offer a catalog, brochure, or invitation to showroom?
You're invited to look through our enclosed catalog.A color brochure will be mailed to you when you return the enclosed card.In order to give you an idea of the capacity of our organization, we are enclosing our comprehensive brochure.As the enclosed catalog cannot really show the capacities of this new equipment, we would like to invite you to our showroom in Phone Mart.Since the enclosed catalog won't give you a full view of the capacities of this new machine, may we suggest that you visit our agent's showrooms in San Diego?
6.How to encourage an early response?
Please give me a call as soon as possible if you think any of our products can meet your needs.Just give me a call at 1-800-000-0000 for the name of our representative in your area.For further details and technical data, please call 1-800-000-0000.Call us at 000-0000 today.It's your first step toward instant global communication.We look forward to doing business with you.I look forward to talking with you.Ⅱ.SAMPLE
范文
Dear ___________:
We at P&S Systems, Inc.would like to acquaint you with a new line of products that we are offering to make your office more secure.For 18 years P&S Systems has been a leading innovator in the security industry and a major supplier of electronic alarm equipment in North America.We are now extending that same protection to firms and organizations in East Asia.Our new TS801 Detector Series combines two advanced technologies, microwave and passive infrared, to achieve maximum reliability.In the past year P&S has installed these new devices for over 4,500 firms.The overwhelming market response has proved that the new products are very successful.All P&S products can be custom installed.Recent technological advances have made it possible for us to sell our products at highly competitive prices.P&S Systems would be happy to have one of our sales representatives speak to you at no obligation.Our representatives will also be glad to give your site a free inspection.Just give me a call at 1-800-000-0000 for the name of our representative in your area.Sincerely,_______
第一步：To arouse attention
促销信都是“不请自来”，所以开头一定要有吸引力和诱惑力。It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story.Sometimes if required, it may even begin by suggesting the very opposite to what you want.看看下面这些开头是怎么写的：
1）Would you like to reduce your rising domestic fuel costs？
2）Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a completely busy winter？
3）Just imagine how comfortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed.第二步：To create interest and desire
一旦抓住了读者的注意力，就该趁热打铁劝服他们买自己的产品。介绍产品必须要紧紧围绕你在信的开头所提出的引人之处。光说“最好”、“最新”是没什么实际意义的。应该强调特性、质量、原材料，以及和同类产品相比最出彩的地方。我们且看下面这个产品介绍是如何写的：
Our recent researches and tests have showed that rooms with our newly developed Energy Savers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the savers.The new savers are popular because they are able to store and reflect heat in a much more efficient way.Read the enclosed brochure, you will find that the self-stick backing makes them easy to install yourself.第三步：To offer conviction通过产品介绍引起读者的购买欲望后，就该进一步加强读者购买的决心。你可以详细说明并保证产品会给读者带来许诺的好处。且看下面这段内容是如何吸引客户的：
1）Use our Fast Microwave Oven for two weeks absolutely free.2）If for any reasons you find the model machine unsuitable to your needs, we will replace your order or refund you.第四步：To motivate actions到了这一步，所有的努力都指向一个目标：促使客户采取行动、购买产品。这时语气要礼貌坚决，并提供给客户如何购买产品的指示，以方便客户购买。下面是一些常用的策略：
1）Why wait？Come and buy right now since a special discount of 15% will only be offered for a month.2）Don't delay！Those who order by October 5 will receive 100 Oriental Design Christmas cards free
怎样写自荐信？
Whether you‘re submitting a resume cold or responding to a job posting, always include a cover letter.Yes, they‘re tedious to write, but a solid cover letter can make the difference between getting the job and getting nowhere.不管你是递历简还是回应一份招聘启事，记得要加上一封求职介绍信。是，这很沉闷，但是一封严肃的信会决定你得到作工还是一无所获。
Address the Recruiter: Start your letter with the date.Skip two lines and write the recruiter‘s full name, preceded by Mr.or Ms.Then, list the recruiter‘s title and the company name and address.If you don‘t know the recruiter‘s name, simply list the company name and address.写给招聘员工：信件的开始写上日期。空两行写上招聘员工的全名，名字之前加上Mr.或者Ms。然后列出招聘员工的头衔、司公名字和地址。如果你不知道招聘员工的名字，简单的写上司公名字和地址吧。
Say Hello: Two lines below the header, greet the recruiter with “Dear Mr.” or “Ms.”, followed by his/her last name and a colon.Don‘t use the first name, even if you‘ve met the recruiter before;it‘s unprofessional to be immediately informal.If you don‘t know the recruiter‘s name, address the letter, “To Whom It May Concern.”
打招呼：信头写完空两行，即使你已经见过招聘员工，也要写上“Dear Mr.”或者“Ms.”加上他或她的姓和一个冒号向他致意。一下子就变得很不正式会很不业专。如果你不知道招聘员工的名字，写上“给相关负责人”。
Introduce Yourself: State your letter‘s purpose in the first paragraph.Tell the recruiter which position you‘re applying for and why it interests you.Briefly list your top qualifications.If you‘re responding to a job posting, mention where you saw it.自俺介绍：在第一段写上这封信的目的。告知招聘员工你要申请哪个职位以及为什么你对这个职位感兴趣。简短的列出你的最高学历。如果你对一份招聘启事做出回应，要写上你是在哪里看到它的。
Sell Yourself: The second paragraph is the most important: It‘s your sell.Summarize your credentials, but don‘t reiterate your resume.List your most relevant accomplishments from previous jobs, internships or volunteer work.Emphasize your qualifications for the job by highlighting applicable skills.If you‘re responding to an ad, you have an edge: You already know the job requirements.Make sure you address them.推销己自：第二段是最重要的：这是推销己自的时候。简短的说说你有什么证书，但是不要重述历简上的内容。列出你在之前的作工、实习或者志愿作工中取得过什么相关的重大成就。通过突出你的应用能力来强调你很适合这份作工。如果是回应招聘广告，你就有一个优势：你已经知道作工需求了，确保你对这些要求做出了说明。
Flatter Your Reader: The third paragraph should clarify why you want to work at this particular company.Explain why you and the company are a good fit.Show the recruiter that you‘ve done your research.Mention a recent company event or express your interest in an aspect of the company that isn‘t widely known.Remember, everyone loves flattery, but don‘t go over the top.取悦你的读者：第三段应该阐明你为什么希望在这家特别的司公作工。解释一下为什么你和司公很搭。让招聘员工了解你已经做过调查研究。说说司公最近发生的一件事情或者表达出你对司公里并不广为人知的一个方面的兴趣。记住：每个人都喜欢听好话，但是，别做过头。
Follow-Up: Your final paragraph should be only a few sentences.Thank the
recruiter for reading your letter, then request an interview and provide your phone number.Or, be proactive and state that you‘ll call in a week to follow-up.Then do it.结尾段：结尾段应该只有几个句子。感谢招聘员工阅读你的信，然后提出面试要求并留下你的电话号码，或者主动点，说明一周内你会打电话跟进，然后记得去做。
第四篇：外贸英语
宁波外贸分析
摘要：简要介绍了中国宁波外贸的大背景和优势和不足，介绍了宁波面临的困难和解决办法及黄岩岛问题对宁波外贸对影响
关键词：宁波；困难；黄岩岛问题；优势；宁波外贸的大背景
进入21世纪，我国的外贸迅猛发展。“十五”期间我国对外贸年均增长24.6％，远高于同期世界贸易和我国GDP增长速度，2005年我国进出口总值达到14221亿美元，外贸规模全球排名第三。中国对外贸易极大提升中国经济实力和综合国力，为中国融入经济全球化，产业升级起到不可估量作用。与此同时，“中国制造”产品在很多国家成了中低档产品的代名词，国际上，遭遇各种贸易壁垒，反倾销，贸易纠纷不断。国内方面，资源消耗比重过高，能源紧缺。而实际上，中国贸易利益有限，出现了“中国制造”的尴尬：8亿件衬衫才换回一架波音，而且“顺差在中国，利润在欧美”。究其原因，中国外贸主要依靠出口规模和数量为主，外贸竞争力仅体现在以劳动密集型和资源密集型的粗放型产品上。在以后较长时间内，如何从贸易大国走向贸易强国，提升外贸竞争力，是中国对外贸易的主要任务。在中国外贸大背景下：相比国内其他城市，宁波外贸竞争力较强。充分发挥比较优势，在很多劳动密集型产业和部分资本技术密集型产业劳动密集的生产制造环节取得了竞争优势，如纺织服装、轻工文具和小家电，汽车配件等。在附加值较高的设计和流通环节，高新技术、品牌竞争力还处于劣势。宁波现今面临的难题和破解
经历了多年的快速增长，宁波开放型经济取得了令人瞩目的成就，2011年地区进出口顺差占全国的15%，整个地区经济增长对外贸的依存度高达105%。欧债危机爆发后，一般日用品、造船和光伏等行业受到了全面的冲击。受此影响，2012年一季度，宁波出口同比增长仅4.8%。如何有效应对这一个困难局面，成为当前全市经济领域共同的一个课题。
2.1难题破解：银企携手推动融资创新
针对当前外贸企业收汇少、融资难的现状，作为“中小企业外汇金融服务年”活动的第二期主题，4月27日下午，外汇局宁波市分局联合市外经贸局，在宁波国际会展中心举办了“百家成长型外贸企业专场活动”，专门为我市120余家成长型外贸企业提供融资对接，并在现场达成16亿元人民币的融资意向。本次百家成长型企业专场活动，标志着宁波市“百家成长型外贸企业帮扶计划”进入实质性实施阶段，也成为我市外汇金融和外贸管理领域密
切合作、共同助推涉外经济发展的一个新的里程碑。
银行、保险合作共赢，创新性产品支持外贸企业开拓新市场。在传统市场出口前景不乐观的情况下，东欧、中东等出口市场却仍然保持了强劲的增长势头。但是由于上述市场属于高风险地区，很多企业面对订单却不敢接单。在外汇局的大力支持下，我市银行进行了大胆的创新，主动与保险公司对接，对买入的出口应收账款投保出口信用保险，并在此前提下对企业发放出口贸易融资。这种做法有效分摊了风险，增强了出口企业的风险管理和融资能力，为涉外企业开拓东欧、拉美、非洲等地区及广大新兴市场提供了强有力的金融支持。目前，我市已有多家企业通过上述方式得到融资。亿元人民币的专项融资配套，可以基本满足126家成长性外贸企业的资金需求，必将成为我市外贸企业攻坚克难最强有力的资金支持。随着中小企业外汇金融服务年活动的不断推进，外汇局宁波市分局还将围绕汇率、大宗商品交易、小微企业等，开展各具特色的主题活动。
2.2扶危济困：银行与企业共克时艰
长期以来，外汇局宁波市分局一贯坚持服务开放型经济发展的理念，在百家成长型外贸企业专场活动上，外汇局宁波市分局宋汉光局长向全市外汇金融系统发出倡议，要求各外汇指定银行积极拓宽资金渠道，主动创新外汇金融产品，自觉加大对中小企业让利，破解当前企业发展难题，与广大中小企业共克时艰，共同成长。在外汇管理部门的大力倡导下，中国银行宁波市分行、中国进出口银行宁波分行和中国信用保险公司宁波分公司向广大企业做出郑重承诺：加大对企业的信贷支持，不设定企业存款、结算、承兑汇票、个人理财等任何附加条件，不增加隐性财务成本，并在费率、利率等方面按市场水平予以下浮。掷地有声的承诺，给广大外贸企业拓展业务吃了一个“定心丸”。在“中小企业外汇金融服务年”活动的积极推动下，我市外汇指定银行通过总分行联动、海内外联动等方式，多方筹措低成本外汇资金，投入到对我市外贸企业的支持中去。在本次专场活动中，有126家成长型外贸企业提出了约79亿元人民币的融资需求。对此，参加专场活动的两家银行表示，宁波分行已经预留了50亿元人民币的融资额度，另外，再从海外筹措低成本资金20亿元人民币，用于专项满足百家成长型企业的贸易融资需求。
今年宁波外贸分析
2012年一季度浙江宁波外贸外经低速增长一季度，浙江省宁波市外贸进出口总额222.9亿美元，同比增长1.9%，增速比1-2月回升2.5个百分点。其中出口133.0亿美元，增长4.8%；进口89.8亿美元，下降2.1%。
黄岩岛问题对宁波外贸对影响
对宁波今年前4个月分析，宁波口岸对菲律宾进出口总额累计为3.1亿美元，同比增长
2.1%。其中，进口2831万美元，下降34.2%；出口2.8亿美元，增长8.2%。从主要进出口商品看，进口未锻造的铜及铜材1009万美元，下降64.5%；进口废金属697.9万美元，增长11.7%；出口机电、音像设备及其零附件5542万美元，增长15.3%；出口纺织原料、纺织制品5531万美元，增长1.1%。宁波海关有关人士认为，虽然对菲贸易占宁波口岸外贸总额的比例较小，但由于黄岩岛所在海域毗邻国际海运航线要道马六甲海峡，该事件未来对国际海运航线的后续影响值得关注。
第五篇：外贸英语
1.Enclosed for your information are our illustrated catalogue and the detailed price-list as you asked
为你的信息附上有插图的目录和明细价目单
2.Financing Local Roads Construction:Small Markets Make Big Business.如果你方的价格做得开的话,我们相信能成大生意.3.The illustrated catalogue and the detailed price-list you asked for have been enclosed.Two copies of our illustrated catalogue and price-list , which you asked for, have been enclosed for your infomation.4.Active demand will certainly result in increased price, and for this reason we expect your early reply.需求大则必然会造成涨价,这一点希望引起你方注意,同时请你们早日作答
5.There's no minimum quantity, so you can order just a few or even just one machine.我们没有最低起订量的限制，你可以订几台甚至可以只订一台机器。
The price depends on quantity.价格依数量而定.6.拳头产品: Competitive products；knock-out products;blockbuster products
龙头产品:core products；flagship products;mainstay products
尖端产品:highly sophisticated products
7.老外不回邮件怎么治他
分析下原因,一般情况下我会再写封追踪信给他:
Hope you are fine, my friend.It is regret that I haven't receive any information from your side.May I have your idea about our offer? We will try to satisfy you upon receipt of your reply.As we don't want to lost a good customer like you!If there is anything we can do for you, we shall be more than pleased to do so.Hope we can build good cooperation with your.如果客人还没有回信,一周后再问客人不回信的真实原因.(一般情况,70%的客人会告诉你他的原因)
Glad to contact you again!Have you kindly check my offer? Hope they are workable for your market!Sorry that we still don't receive any information from you.I would apprreciate for your any comment about our offer, including price, quality, sercive.No matter if it is positive answer, It is great help for us to meet your requirement.Waiting for your favorable reply soon!
之后的日子里,可以尝试新产品的报价,刺激下客人的神经.
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