商务英语谈判产品的介绍[精选5篇]

第一篇：商务英语谈判产品的介绍

商务谈判之产品描述和公司介绍术语 制作精巧 skillful manufacture 工艺精良 sophisticated technology 最新工艺 latest technology

加工精细 finely processed 设计精巧 deft design 造型新颖 modern design 造型优美 beautiful design 设计合理 professional design 造型富丽华贵 luxuriant in design 结构合理 rational construction 款式新颖 attractive design 款式齐全 various styles 式样优雅 elegant shape 花色入时 fashionable patterns 任君选择 for your selection 五彩缤纷 colorful 色彩艳丽 beautiful in colors 色泽光润 color brilliancy 色泽素雅 delicate colors 瑰丽多彩 pretty and colorful 洁白透明 pure white and translucence 洁白纯正 pure whiteness 品质优良 excellent quality 质量上乘 superior quality 质量稳定 stable quality 质量可靠 reliable quality

品种繁多 wide varieties

规格齐全 complete in specifications 保质保量 quality and quantity assured 性能可靠 dependable performance 操作简便 easy and simple to handle 使用方便 easy to use 经久耐用 durable in use 以质优而闻名 well-known for its fine quality

数量之首 The king of quantity

质量最佳 The queen of quality

信誉可靠 reliable reputation

闻名世界 world－wide renowm

久负盛名 to have a long standing reputation

誉满中外 to enjoy high reputation at home and abroad

历史悠久 to have a long history

畅销全球 selling well all over the world

深受欢迎 to win warm praise from customers

协定 agreement

议定书 protocol

贸易协定 trade agreement

贸易与支付协定 trade and payment agreement

政府间贸易协定 inter－governmental trade agreement

民间贸易协定 non－governmental trade agreement

双边协定 bilateral agreement

多边协定 multilateral agreement

支付协定 payment agreement

口头协定 verbal agreement

书面协定 written agreement

君子协定 gentlemen’s agreement

销售合同 sales contract

格式合同 model contract

意向协议书 agreement of intent

意向书 letter of intent

空白格式 blank form

授权书 power of attorney

换文 exchange of letter

备忘录 memorandum

合同条款 contract terms

免责条款 escape clause

原文 original text

译文 version

措辞 wording

正本 original

副本 copy

附录 attachment

附件 appendix

会签 to counter－sign

违反合同 breach of contract

修改合同 amendment of contract

撤销合同 cancellation of contract

合同的续订 renewal of contract

合同的解释 interpretation of contact

合同到期 expiration of contract

起草合同 to draft a contract

做出合同 to work out a contract

谈妥合同 to fix up a contract

签订合同 to sign a contract

缔结合同 to conclude a contract

草签合同 to initial a contract

废除合同 to annul a contract

执行合同 to perform a contract

严格遵守合同条款 to keep strictly to the terms of the contract

一式二份 in duplicate

一式三份 in triplicate

一式四份 in quadruplicate 商业英语术语场景

commerce，trade，trading 贸易

inland trade，home trade，domestic trade，internal trade，interior trade 国内贸易 international trade 国际贸易

foreign trade，external trade 对外贸易，外贸

terms of trade 贸易条件

free－trade area 自由贸易区

import，importation 进口

importer 进口商

export，exportation 出口

exporter 出口商

commercial channels 商业渠道

customs 海关

customs duty 关税

quota 配额，限额

item 项目，细目

commercial transaction 买卖，交易

manufacturer 制造商，制造厂

middleman 中间商，经纪人

dealer 经销商

wholesaler 批发商

retailer 零售商

tradesman 零售商

merchant 商人（英）批发商（美）零售商

concessionaire，licensed dealer 受让人，特许权获得者

consumer 消费者，考试大用户

client，customer 顾客，客户

buyer 买主，买方

stocks 存货，库存量

purchase 购买，进货

sale 销售

bulk sale 整批销售，趸售

wholesale 批发

retail trade 零售业

cash sale 现货

hire－purchase 分期付款购买（美作：installment plan）competition 竞争

competitor 竞争者

competitive 竞争的unfair competition 不合理竞争

dumping profit margin 倾销差价，倾销幅度

trademark 商标

registered trademark 注册商标

registered office，head office 总公司，总店，总部

第二篇：商务英语谈判

Chapter 1 :

1.Negotiation is the process we use to satisfy our needs when someone else control what we want.2.Different types in Theory and Practice:

a)Competitive style: To try to gain all there is to gain

b)Accommodative style(通融式谈判): To be willing to yield all there is to yield

c)Avoidance style: To try to stay out of negotiation

d)Compromising style(妥协谈判): To try to split the difference or find an intermediate

point according to someone principle

e)Collaborative style(合作谈判): To try to find maximum possible gain for both

parties

f)Vengeful style(报复谈判): harm the other

g)Self-inflicting style(自损谈判): harm oneself

h)Vengeful and self-inflicting style: harm the other and also oneself

3.The goal of collaborative negotiation is to manage the dispute so that the outcome is more constructive than destructive.4.Principled negotiation is centered around four consideration(PIOC):

a)People: separate the people from the problem

b)Interests: focus on interests, not position

c)Options(选择): invent options for mutual gains

d)Criteria(条件): insist on using objective criteria

5.Personal interests are interests of individuals who participate in negotiation.Organizational interests are of collective bodies such as private or state-owned enterprises, institutions and other kinds of entities(实体)

6.Case study: During the Cold War......against it.2)They followed the “National interests go before organizational interests.” principle

第三篇：商务英语谈判

Business Negotiation

A: The seller Miss su representingKai ya Chocolate Manufacturing Co.Ltd

B: The buyer Mr.zhou representing zhong shang supermarket.A: Good morning, Mr.Zhou.Glad to meet you.B: Good morning, Miss su.It’s very nice to see you in person.A: How are things going?

B: Everything is nice.A: So, what’s the topic of today’s meeting?

B: Ok, after the last talk, we appreciate you price very much.Now let’s talk about the terms of payment.Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.A: Payment by L/C is our usual practice of doing business with all customers for such commodities.I’m sorry we can’t accept D/P terms.B: As for regular orders in future, couldn’t you agree to D/P?

A: Sure.After several smooth transactions, we can try D/P terms.B: Well, as for shipment, the soon the better.A: Yes, shipment is to be made in April, not allowing partial shipment.B: can you make it earlier? May be in March, our customer is eager for them.A: All right.Let me have a check, oh!There are some steam vessels available to your port, so we can make it in March.B: Good!By the way, when can I expect to sign the S/C?

A: Mr.Zhou, would it be convenient for you to come again tomorrow morning.I’ll get the S/C ready tomorrow for your signature.B: That’s fine.See you tomorrow.Goodbye.Miss Su.A: See you and thanks for coming, Mr.Zhou.

第四篇：商务英语谈判剧本

《商务英语谈判》实训场景

甲方（A-BUYER）: 刘云（A-Candy），贺小娟（A-Mariah）

乙方（B-SELLER）: 岳志平（B-Zoe），黄真真(B–Miss.H)

（Introduction）A-Candy: How do you do.B-Zoe: How do you do.A-Candy: On behalf of Luoyang Reisen Electronic Co.Ltd, I’m very glad to see you

here.Since we are not familiar, shall we just go round the table, making

sure we know each other.Mariah, why don’t you start.A-Mariah: OK, nice to meet you.This is our Purchasing Manager, Candy.I’m the

assistant, Mariah.I will be in charge of preparing our negotiation and

arrange the routine work.B-H: Nice to meet you too.This is our Sales Manager, Zoe.I’m the assistant, H.Welcome to our head office.A-Candy/Mariah: Thank you.B-Zoe: Before we start, would you like something to drink? A-Candy: That would be nice, just tea please.Thank you.（At the office, small talk）A-Candy: Well, how is business in your sector? B-Zoe: Not too bad, we have got a lot of work to do for the new budget in this year.And we’ve seen a obvious rise in sale.A-Candy: Un, sounds good.B-H: Is this your first time to America, Candy? A-Candy: No, this is my second time to come here.I am very impressed on this city.B-H: I am very glad to hear that.I hope you have a good time these days.What about

you, Mariah? A-Mariah: This is my first visit.I am so happy to have the opportunity to visit this

beautiful city.I like it very much.B-Zoe: I hope you like this beautiful city.I wish to thank you for coming here.Shall

we start? ALL: Yes!

(The beginning of the negotiation)A-Candy: Here we go.I think everyone has got the agenda.Today, we have a lot to

discuss.We mainly talk about three points: the price, payment method, and

delivery.Would you like to talk about price firstly, He? A-Mariah: Yes, I’d like to, this is our first cooperation.we know you are the leading

company of office furniture in the USA, and have been in this line for

many years.So we are happy and previledged to have this chance to

cooperate with you.However, from your letter of Oct.1st, we know that

your quotation is too high for us to accept.I hope you can give us some

reduction.B-Zoe: I am afraid it is quite hard for us to reduce.The price of our product is

reasonable and our design is unique.B-H: Besides, our products enjoy a good reputation in the world.A-Candy: I know, but I still wish you to make a concession in the price.we can not

accept your offer unless the price is reduced by 5% off? B-Zoe: 5%? I am afraid we can not accept it.However, considering that this is our

first cooperation, maybe we will have further cooperation.How about 1%?

This will be our precedence.A-Mariah: Compared with the real market price, your quotation is still too high.B-H: But this is the maximum reduction we can offer.A-Candy: I know what you mean.But we can not accept 1% reduction.If you don’t

give us more reduction, maybe we will lose the chance to cooperate.B-Zoe: Oh, no, I think we have much room to negotiate.A-Candy: We know you are an international corporation.I think 5% reduction is

acceptable for you.B-H: Thank you for believing.However, our quotation is really quite low in this line.A-Mariah: But this is the first time to use your products.To some extent, we are not

sure whether your products are suitable.So your quotation is not

reasonable for us.A-Candy: Yes.It is difficult for us to accept your reduction of 1%.I hope you can

give a further reduction.B-Zoe: Can I make a suggestion? How about 3% off? But you have to place an order

for 50 sets at least, and you pay us by full payment in a lump sum.B-H: Frankly, this is a favorable price only for old friends.Besides, our workmanship

and design are better than others’.Therefore, this type of furniture will be well

received in your market.A-Candy: But full payment in a lump sum is difficult for us.A-Mariah: Yes, due to the large amount, it will cost much time to raise the funds.How about pay by installments?

A-Candy: We can offer 40% of the commission ahead of time.B-Zoe: All right.Considering this is our first cooperation, I can accept your

suggestion.A-Candy: Fine, thank you.(Discuss about the delivery)A-Candy: OK, the last question is delivery.B-H: I believe we can reach an agreement on delivery.A-Mariah: We’d like you to advance the shipment before November.B-Zoe: I have to say sorry, because our factory is fully committed this month.A-Mariah: Then when is the earliest shipment we can expect? B-H: Let me check.We can deliver the goods in early December.A-Candy: That’s too late.We have to meet the demand of marrying couples, and plan

to put these products before they married.B-Zoe: I understand.Please believe me that we won’t disappoint our customers.Will

you accept partial shipment? The goods can be shipped on September 10th and

October 10th in two equal lots.A-Candy: That sounds a good suggestion.B-H: Anything else? A-Mariah: As for the port of destination, it should be the port of Shanghai

Transshipment.B-Zoe: Fine.（The negotiation is going on）

B-H: The last requirement is that we must receive your L/C 15 days before shipment.A-Candy: No problem.A-Mariah: If you don’t mind I want to know what kind of L/C you require.B-Zoe: we prefer the L/C at sight.Could you pay us by it? A-Candy: All right.If there is no question, let’s go through the terms: You offer us

3% reduction, partial shipment.We pay by installment and offer 40% of

the subscription.Agreed? B-H: Yes, exactly.(Arrangement for business dinner)B-Zoe: I’m very glad that we finally come to an agreement after repeated negotiation.A-Candy: I wish we will have further cooperation in the future.A-Mariah: Congratulations to our success.B-H: Oh, it’s time for dinner.We have made a reservation at Royal Hotel.And we

prepared traditional Chinese food for you.Such as diced chicken in chilli sauce，Dongpo Pork and sweet and sour fish.I bet you will like it.A-Candy/Mariah: Thank you.B-H: This way, please.B-Zoe: Please.

第五篇：《商务英语谈判》教学大纲

商务英语谈判大纲

课程名称：商务英语谈判 总学时数：36学时 课程类别：专业课

先修课程：国际贸易、外贸函电、…… 适用专业：商务英语专业

一、课程的性质、目的与任务

《商务英语谈判》 是高校中商务英语类的精品课程之一。该课程是为了顺应中国加入WTO后日益增多的国际商务往来对各种商务谈判人才的急剧需求而精心设置的，尤其适合国际商务、国际贸易、国际金融、国际企业管理、商务英语专业等对于 复合型人才的培养。

该课程针对国际商务谈判的特点和要求，从实践的角度，分析研究国际商务谈判相关的国际惯例和国际商品交换过程的各种实际运作，以从事国际商务谈判的主要业务环节为主线，系统介绍各环节的操作规程和国际惯例。本课程科学地把商务知识、谈判知识、现代沟通的内容及形式与英语语言综合技能融为一体，目的在于帮助更多的学习者通过系统的商务英语谈判的学习，掌握商务谈判的基本理论知识，借助于灵活多变的谈判技巧，熟悉各种谈判活动，了解不同商务活动的人文背景、规范以及具体操作程序，从而提高商务谈判中分析问题和处理问题的能力，并使得学习者在英语应用能力的同时掌握商务英语专业知识，从而实现培养复合型人才的目标。

二、课程的教学基本要求与教学重点

通过系统的商务英语谈判的学习，学生们能够掌握商务谈判的基本理论知识，借助于灵活多变的谈判技巧，熟悉各种谈判活动，了解不同商务活动的人文背景、规范以及具体操作程序，从而提高商务谈判中分析问题和处理问题的能力。

三、课程内容及学时分配

1.总学时安排：

36学时。2.内容与课时分配

Chapter 1 Principles of Business Negotiation 商务谈判的原则（6课时）1.1 合作式谈判的原则 1.2 利益分配原则 1.3 信任的原则

1.4 两分法谈判，双赢谈判和复杂谈判的原则

Chapter 2 Modules of Business Negotiation 商务谈判的环节（4课时）2.1 询价与答复 2.2 报盘与还盘 2.3 接受与签订合同

Chapter 3 Phases of Business Negotiation 商务谈判的阶段（6 课时）3.1 准备阶段 3.2 开始阶段 3.3 讨价还价阶段 3.4 结束阶段

Chapter 4 Strategies & Tactics of Business Negotiation 商务谈判的策略和技巧4.1 主要的个人风格和团队风格 4.2 策略与技巧

Chapter 5 Types of Business Negotiation 商务谈判的类型（6 课时）5.1 货物/服务销售谈判 5.2 投资谈判 5.3 技术转让谈判

Chapter 6 Etiquette in Business Negotiation 商务谈判的礼节（4 课时）6.1 迎送礼仪 6.2 会见礼仪 6.3 赴宴和着装礼仪 6.4 签约礼仪

Chapter 7 Cross-cultural Negotiation 跨文化商务谈判（4 课时）7.1 语言与交际 7.2 理解文化差异 7.3 不同文化的谈判特点 7.4 文化冲突管理 课时）（四、选用教材：余慕鸿等，《商务英语谈判》，外语教学与研究出版社, 2005 参考书目：1.蒋磊，《国际商务英语谈判与沟通》，高等教育出版社, 2007 2.徐宪光，《商务沟通》，外语教学与研究出版社, 2001 3.金英，肖云南，《国际商务谈判》，清华大学出版社，2003 4.秦川，《商务英语谈判》，中国对外经济贸易出版社，2004

五、考核方式：模拟商务谈判