第一篇:青岚淘宝推广简介
青岚淘宝推广业务要点
一,品牌为什么要做淘宝?
因为淘宝是现在所有国内传统渠道和网络平台上,单个成交所需要付出成本最低的渠道(单个成交平均成本在0.5~5元左右)。也就是说,厂家在淘宝上将自己的产品销售到终端客户手里,所需要付出的成本,仅仅是每件成交0.5~5元左右。
二,品牌在淘宝运作有哪几种方式?
品牌在淘宝运作大致有以下几种方式:
1、渠道推广。通过在淘宝发展大量分销商,品牌仅做渠道,来占领市场。成本低,风
险可控,但是利润偏低。
2、品牌自营,自建品牌店铺进行运营,适用于高端知名品牌。
从品牌模式上分,又分利润型和销量型。
a.利润型适用于高端产品,以创立品牌价值为推广方式,聘请知名代言人,制作
精良广告,大量制造事件热点,通过持续一年以上投入大量的淘宝广告费用,参与淘宝所有大型推广活动,将品牌价值推介给客户。这种方法适用于有丰富资金着眼长期回报率的品牌。
b.销量型适用于希望短期内做大销量的品牌。通过模仿知名品牌的外形设计和功
效,大量铺货,较高的提成,大量参与淘宝各类以价格折扣为促销卖点的活动,在短时间内迅速达成销量。这种方法能在短时间内迅速做大销量,适用于希望能有较大销量以占领市场或争取投资的品牌。
三,青岚淘宝推广业务能做什么?
5年淘宝运营的丰富经验,使得青岚淘宝推广工作室拥有了丰富的淘宝运营经验,拥有大量淘宝的人脉,无论是渠道推广还是品牌自营,无论是利润型还是销量型,青岚推广都有丰富的运作经验。能帮助各大品牌迅速的建立淘宝销售体系,用最小的成本占领市场,并获取市场价值。
第二篇:青岚论文1
充分发挥少先队在学校教育的主渠道作用
搞好农村小学未成年人德育工作
定西市安定区青岚山中心小学 高 健
一所学校的良好生存、健康发展,离不开教导处、少先队等组织的支持。面对新时期加强未成年人思想道德建设的需要,如何发挥少先队在学校的正常功能,关系到学校德育教育的成败,现结合几年来担任少先队辅导员的实践,谈一点自己肤浅的看法。
一、重视少先队各项工作,把德育教育贯穿于学校教育的全过程
1、少先队大队部积极同科任教师沟通,将德育教育渗透到各学科的教学之中
未来社会的发展,需要人和谐、全面的发展,不仅要求个人具备丰富的文化底蕴,而且要有良好的道德素养。因此,作为少先队应经常组织召开各科教师参加的德育研讨会,认真研究挖掘各科教材蕴含的德育内容,根据学生的思想品德状况,制定德育教育计划,将具体的要求落实到各科知识的传播之中。如在教语文课《一双手》时,着重要引导学生通过对张迎善手的观察和体味,总结出劳动创造美,劳动的价值就体现在那双松木般的手上,进而教育学生热爱劳动,热爱劳动者。这样,德育教育便在潜移默化中渗透进学科教学,达到二者的完美结合。
2、发挥少先队大队部的主导作用,加强未成年人德育教育 少先队大队部要紧紧抓住班会和少先队队会这两块教育主阵 地,对学生开展公民道德规范教育、小学生日常行为规范教育、行为养成教育、思想品德教育等等。一要坚持对学生着装、发型、卫生、文明礼貌、佩戴红领巾、上课纪律等微小行为进行检查监督,发现问题及时纠正。二要耐心细致地做好学生的思想道德教育工作,通过观看教育影片、家访、学生集会、国旗下讲话等多种形式,对学生进行耐心细致的爱国主义、集体主义和社会主义道德教育。
少先队大队部还要积极利用中队活动开展工作,掌握学生的思想动态,利用业余时间开展走进社区活动、雏鹰争章活动、夏令营、假日小队等丰富多彩的活动,吸引广大少先队员积极参与,在各种活动中提高思想道德修养。
3、发挥升旗仪式的教育功能,激发学生的爱国主义情感 德育教育是学校的教育活动之一,是学校的教育工作者对学生进行政治教育、思想教育和道德教育的总和。我们在积极探讨和实施德育教育的途径、模式,并且逐步形成了每周举行庄严的升旗仪式和学校领导、值周教师、优秀学生在国旗下讲话制度。少先队大队部首先给学生讲清楚升旗的意义,五星红旗是我国的国旗。国旗的升起象征着我们伟大的祖国屹立于世界民族之林,象征着华夏各民族团结在中国共产党的周围,共同奔向新的生活。其次认真组织学生参加升旗活动。升旗时军乐队演奏起雄壮的国歌,全体少先队员行队礼高唱国歌,然后在国旗下宣誓:‚为了祖国我们要做到:‘好好学习,天天向上,锻炼身体,保卫祖国,建设祖国’‛。全体学生振臂高呼,怎能不使爱国主义情感在同学们心中升腾?每次升 旗后,少先队组织学生进行爱国主义讲话,把本周的德育内容注入到学生的思想中、行动中去。在此基础上,应进一步围绕升旗开展一些活动,增强学生的爱国主义情感。如组织《当国旗升起的时候》、《我站在国旗下》等征文活动,开展‚争当升旗手‛的活动,把学生对国旗的尊重,对升旗的向往变成努力学习,为国效力的自觉行动。通过这一系列的活动,‚祖国利益高于一切‛的信念深深地铭刻在学生心中。
4、借助第二课堂,开展丰富多彩的活动,增强未成年人德育教育
根据小学生喜欢亲自动手、乐于尝试、亲自感受的特点,组织开展丰富多彩的第二课堂活动。给学生一片充分发挥个性、施展才华、展现智慧和自由创造的天地,规范第二课堂组织行为,强化第二课堂管理,保证第二课堂活动正常有序地开展,做到定时、定人、定点、定内容。少先队大队部通过每年举办春游、夏令营、田径运动会、‚六〃一‛儿童节等活动,组织开展综合实践活动和研究性学习,张扬个性,鼓励学生发展特长,全面提高学生综合素质,造就合格加特长的新一代小学生。加强美育、体育、艺术教育,通过组建学校篮球队、合唱队、管乐队、舞蹈队,成立书法美术小组,组织学生开展丰富多彩的艺体活动,提高学生创造美、感受美的能力。
二、打造良好的体验教学平台,让学生在实践中接受德育教育 中央电视台有这样一则公益广告:妈妈为奶奶端洗脚水,孩子 受妈妈影响,也为妈妈端洗脚水。这普通的画面,展示了‚母慈子孝‛的人间真情。父母是孩子最好的老师,画面中,母亲没有干巴的说教,而是通过自己的行动来影响孩子,让孩子亲身体验,在那平凡的端水细节中,感受到孝敬的快乐与幸福。今天,我们要培养学生对祖国对社会的爱心和责任心,首先要求老师能够率先示范,给学生以榜样,使他们在生活中体验亲情,在实践中学会感恩,在这一点一滴、一言一行中进行德育教育。
‚修身以实践为要‛,道德不是纯粹的知识,不能靠简单的灌输。因此,少先队大队部要引导教师有意识地设置各种场景,让学生在角色扮演的过程中得到亲身体验。如让学生当一天老师,进行常规的批改作业、管理学生等工作,并让他们谈自己的体会。通过角色转换,体验到老师工作的艰辛,认识到老师工作的意义,懂得尊师重教的道理,从而不再扰乱课堂纪律,认真地配合老师做好教学工作。
三、积极配合社会、家庭教育,促进未成年人的健康成长 校园环境是社会环境的缩影,和家庭、社会有着千丝万缕的联系。校园周边环境的好坏,直接影响良好校园环境的建设,而且在某种程度上有着不可阻挡的影响和渗透力。因此,校园环境的好与坏,并非学校自己的事,加强和改进未成年人德育教育是全社会的共同责任。学校要积极配合社会、家庭,形成教育合力,积极治理社会文化娱乐环境中的不良现象,加大社会不良因素的治理和监管,发动社会多种力量,营造良好的校园周边环境及学生的生活环 境,不要让学校在教育环节跳独舞。
家长是子女的第一老师,家庭是未成年人的第一课堂,要充分发挥家庭教育在未成年人思想道德教育中的特殊作用。充分发挥家长、学校、家庭教育中心、家长会等工作载体的作用,广泛开展家庭教育宣传,普及家庭教育知识,推广家庭教育的成功经验,帮助和引导家长树立正确的家庭教育观念,掌握科学的家庭教育方法,提高科学教育子女的能力。
总之,加强和改进未成年人思想道德建设是党中央作出的一项重大决策。各学校应根据自己的实际情况,将少先队靠实加强,充分认识新形势下加强和改进未成年人思想道德建设的重要性、紧迫性,开拓创新,在教育实践中不断开创未成年人德育教育的新局面。
第三篇:淘宝简介
Taobao 注释:我们五个人采取现场采访的形式,王**作为主持人和采访人,李**是一个淘宝店家,钦**是个淘宝消费者,张**是淘宝老板,马**是经济学权威专家。
Detail: 王**(主持人):Hello everyone welcome to our talk show ,now let's welcome our 4 guests Zhangpengfei ,Liheng ,Qinbo and Mayuhan.2003 is destined to be an extraordinary year;in that year Taobao was born in Hangzhou, Zhejiang province.As a new born company in China's IT industry, it has began to try to change the predicament situation which the businessmen can just get portal earnings, then it began to hunt for a more realistic business model
In 2008 Taobao get China's 80% market share.As a result, Taobao became the undisputed market leader in mainland China within two years.Its market share jumped from 8% to 59% between 2003 and 2005.Mr.Zhang, as a manager ,can you tell us why can it become so success in such a short time ?
张**(淘宝老板):Reasons for the success
1、Internet
Network increases from the previous 56K cat to the fiber to the home step by step, because of the increasing of network we can not only surf on the Internet play games, read the news it also return to the e-commerce space development.2、Logistics Since entering the new century, the overall size of China's logistics industry increase rapidly , a significant increase in the level of service, the development environment and conditions continue to improve, this laid a solid foundation for the further developing of e-commerce.3、Advertising preconceptions
In taobao's early establishing, it's advertising is very crazy.the street, the bus, the subway, we can see big Taobao everywhere.Taobao is also one of the first several operating e-commerce website in China.Now whenever people talking about online shopping, intuitionly will be linked to Taobao.This is the power of preconceptions.4、Convenient,affordable and Protection of privacy
Taobao 's biggest advantage is low price.the price discount of Designer shoes is big than real shop.This allows many people who want to wear brand-name and do not want to dig into their pockets to meet their needs.Game peripheral products trading can be very good to protect customers' privacy.Customers are able to complete the transaction in the case of do not know each other's account.It's safe and reliable.5、Secure payment system ——Ali-pay
Ali-pay system provides a deeper level transaction security guarantee.This system is the first to use “third-party guarantee trading patterns”.In taobao's trading process, the buyer find goods, can choose to use Ali-pay to give the money to taobao.Getting the message that taobao has gotten the money, seller send goods to buyer.After buyer confirming that the goods has no problem, taobao will put the money to seller's account.Ali-pay provides a complete solution for surveillance of buyer and seller.6、the merchant using real-name
After the merchant using real-name, with the involving of Industrial and commercial administration, Electronic commerce will become more formalized, fraud will also get hit..The consumers' rights will be further ensured.7、The convenience of online sale system Tbaobao provide an online trading platform through e-commerce platform for buyers and sellers.The seller can offer goods online sales and auctions.While the buyer can choose goods for bidding and purchasing.All is No longer restricted by time and space.Widely and conveniently parity, negotiation, bidding process save a lot of marketing communication costs.On the other hand, the participate group is huge, and the scope of the choice is more widely.8、Effective a variety of commodity classification management system
Now, taobao has a effective classification management about the goods.there not only has high-end brand merchandise, but also has second-hand goods.According to the different consumers' different shopping needs, Taobao distinguish the market with store, bazaar, “second-hand” market, “ group purchase market ”, the overseas purchasing market.both the buyer and the seller has a different choice taobao setting up shop process.9、Personalized chat tool-Ali Wangwang Humanized chat communication tools——Aliwangwang.Aliwangwang(Taobao edition)is the free online business communication software designed by alibaba for businessmen.It can easily find customers, distribute and manage trade information, grasp the business opportunities timely, negotiate business at any time.Aliwangwang has six characteristic functions:(1)it can contact customer anytime.(2)it can search huge business opportunities.(3)it can release business opportunities skillfully.(4)it has rich system function.(5)it provide various business negotiation.(6)it has free business services.Personalized aliwangwang is the useful tool for taobao in the competition.Besides,the SMS platform and network mail system, provide the users a variety of ways to transfer the trade information.10、The strong management function In the page design of taobao, mainly uses the bright orange and red.Home page is very neat, organized, orderly and have administrative levels feeling, and embodies the spirit of taobao – simple.When you logging in the web site, through the search engine, you can find what you want directly and easily in taobao, or click on the “advanced search”, it will reduce the search scope, and more convenient to find what you want.You can quickly find what you want through the price, the owner names or the shop names.There is a powerful secondary section in the background, including I want to buy, I want to sell, my taobao, community(namely interaction BBS), transaction security, help center.They can help the buyer and the seller make a quick and convenient transaction.As for the powerful management function, taobao can offer the better service for customers in the face of competitors.11、taobao community
Taobao community let many consumers communicate with shopping experience and some shopping skills.It also can let the businesses talk together.This is a good user experience.王**:So taobao can make such a big success, It is largely due to you and your team's good decision hard work and good management.Li** ,we konw that you have opened a shop on Taobao 2 years ago ,now as a member of Taobao,why did you choose to open a shop on Taobao.Then as a seller ,tell us some advantages and disadvantages about it.李**(店家):Bill Gates say in the 21st century either electronic business, or no business can service.The Internet has a huge consumer group, in which there will be endless business opportunities.Therefore, so many people eagerly want to open online-shop, who do not have enough money to run the Solid Shop.Taobao.com is very successful, so they chose to be sellers on taobao.com.Taobao is a good electronic commerce platform, where the seller can almost freely open online-shop.However , sellers must pay 1000yuan otherwise they can only sell second-handed not new goods through c2c.Of course, for this many sellers do not satisfy.The business information on taobao.com is totally open.Every seller can share it , use it for better profit.Someone may be not good at to run business, but they can run business on taobao by following the information to decide what to sell ,how to price, and so on.Taobao is a community, where many sellers can communicate with each other , with customers.These necessary communications is very helpful for each.Taobao.com provides sellers and customers with Ali-pay and Ali Wangwang.Ali-pay is very safety and convenient.AliWangwang facilities communications between sellers and customers.It is very important for both.Some sellers wish that Ali Wangwang can be compatible with other chat software.Taobao.com has all kinds of promotional activities.During these activities, more people will pay attention to taobao.com.More and more goods are sold.Taobao.com has a clear classification on sellers’ goods, will not let their goods in the improper position.Taobao.com distinguishes the market, this will make the seller have different choices, reduce the competition pressure.王**:Taobao currently has more than 370 million registered users as of the end of 2010,It covers most of China's online shopping buyers And as a consumer , Qin** ,have you ever go shopping on Taobao ?..........Would you please tell us the experience about it ?
钦**(消费者):As a regular online shopping fan, I often go to Taobao.I have often charged calls, buy shoes, clothes, food, and even my mobile phone.OK, I will share my shopping experience.A.Convenient 1.Category: We can buy everything we need, Taobao provide a very rich product varieties just like the car, furniture or pencil.2.You know online shopping does not have the limitations of;we can select the goods in all days at home.We only need to visit the website, choose what we want, and pay for it.3.Taobao mainly provides us four ways to buy things: Taobao, T-mall, ju-Taobao.com as well as the e-Tao.Each of them has its own advantages.For example, On the Taobao, we can buy anything we need at very low prices, although most of them are fakes or the second-hand goods.However, we can save a lot of money.In the T-mall, we can buy the best and new one in a more affordable price.Generally speaking, the stuff in it is much cheaper than in the Shopping Mall.4.Ali.In order to control the fees, EBay or Amazon require the buyer contact the seller after buying, which does not comply with the habits of the Chinese people doing business.While Taobao opened a online chat tools, we call it Ali, just like QQ.Through it, we can convey their ideas to the boss timely and accurate through it.For example, I recently bought a book in the Amazon in a higher price, after three days the boss informed me that he had no new book, he just sell the copy of the book.5.Express, The Taobao provide us a variety of express which can reach almost every corner of China.B.discount Taobao always carry out a variety of promotional activities by the way of avoiding mail, discounts or sending gifts.We can also enjoy more Discounts when holidays such as the Mid-Autumn Festival, National Day.Now I will give you some examples: 1.I often charge calls on Taobao at 95% off 2.My phone bought on Taobao by saving 300yuan, 3.On double 12 of last year, I bought this cloth.It took only 40 Yuan, 100 Yuan less than in the shopping mall C.Safety 1.We are worried about security issues mainly in payment;Taobao has its own pay way---Ali-pay.When we pay for what we buy, we need to enter four different passwords, which can prevent others stealing the money in our credit card.2.All the sellers are in the real-name system of Taobao, We will not encounter a liar when we shopping.D.Sales service 1.If we find some quality problems, the Taobao will replace the same goods for us and we don’t have to pay the postage;
2.If we don’t satisfy with the size or the other problems, the Taobao will replace the same goods, but we have to pay postage;
王**:We can see that Taobao has become a part of our life , after we talk about the history and current conditions ,Ma**,as an economical professor ,how do you think about the future of Taobao ? And can you give us some advices ?
马**(权威专家):As an expert, I have four ideas for future development of Taobao 一.Improve the integrity of transaction through Tb 1.Internet environment factors Strengthen cooperation with identity authentication department.Identify sellers through the public security system.Establish cooperation with ministry of commerce.Its a beneficial supplement for simple registration of the website.Put Internet transaction together with regulatory and service system, it can promote the effectively development of electric business.2.internet sellers factors the low entry threshold of C2C transaction leads to lack of integrity of it.Need to strengthen the integrity monitoring system.二. exploit overseas market On May 11th in 2010,Tb landed on Internet market of Japan through Yahoo, which was regarded as an important step of global expansion action.Cross-border sale is a hot program of Asian Electronic Trading Company.Large enterprises are primary actors of it.If these large enterprises like Tb and Yahoo, provides small companies with a perfect platform, cross-border sale will be much easier, it’s significant to change the traditional international trading form.三. Profit through advertising
Throughout the profit model of the network services, the proportion of advertising revenue has been very high.Baidu search service enterprises rely on advertising revenue, not only to achieve a balanced budget, but also to achieve high profitability.Taobao, as Asia's largest shopping site with hundreds of millions of users, have great attractive on any sales enterprises.1.Keep a voluntary Advertise principle.According to their own needs and economic strength, Taobao give them appropriate advertising spaces.2.Provide advertising positions for the Taobao internal stores.3.attract retail, entertainment and other community enterprises in Taobao advertising 四.Earnings By investing Ali-pay funds
Ali-pay business similar to the business of short-term deposits of the bank, With the daily trading is relatively stable, the payment of treasure in the capital will remain a stable constant flow.C2C platform operators use payment in funds for investment, but this investment activities are also separated from the outside of the financial regulatory system, which will fund a lot of risks even if the illegal investment.Therefore, setting limits on the proportion of capital investment is also an important way to profit.News come, alibank.cn has been acquired by Alibaba, The “Zhejiang Alibaba commercial Banks” has approval by the people's bank of China, Ma Yun is the chairman of the bank.王**:As the vanguard of China's e-commerce, Taobao play the role to ease the employment pressure, and for Profit model, transaction channels as well as technological innovation, Taobao is in front of peers.and no matter how it develops we should believe it.As Ma Yun said: The impact of the Internet in China has just started, the first five years is the opportunity, the same opportunity now!Manage it well, he will create a myth![miθ]
That’s all, thank you!
第四篇:淘宝推广方案
淘宝推广方案,个人想法,恳请大家补充:
1、淘宝社区论坛软文推广,要求细心写一些精华文章,加精置顶的帖子。精华帖子往往能带来大量的流量。
2、促销,竞猜,娱乐幸活动,团购,秒杀,一元拍
3、适当的阿里妈妈广告
4、搜索引擎seo5、合理掌握上下架时间。上架时间=下架时间=人气最旺的时间,越接近下架的时间排名越靠前,产品分时段发布
6、每天报表的统计。流量,询盘量,成交量,比例
7、客服水平培训
8、宝贝描述页面的关联产品展示,要精不要多
9、交换链接
10、合理的资金分配,预算,每月销售利润的员工奖励和推广费用的比例
11、热销产品回馈消费者,不是价格战,可以选择赠品,拍下赠送,不拍不送,间接的增加信誉
12、首页的导航,让客户进入首页以后,能很快的找到自己需要的产品,鼠标点击次数越少越好。
13、掌柜热荐,橱窗推荐留给快要下架的产品
14、邮件营销(这个目前不懂),事件营销,15、淘江湖,淘帮派
16、利用好给卖家的评价,买家评价的回复(简洁,直入主题的上促销)
17、论坛社区的发帖回帖坚决不灌水,真诚,多发有意义的帖子,在论坛建立信任感
18、网站模板的界面重新整理,转化率的问题
19、微博营销,服务软件里有一个聚粉丝和一键营销服务,有免费版使用,再申请一个新浪微博帐号可以绑定,利用好这个服务来推广也可以获取大量的流量。如果需要标准版或者专业版的就需要收费了。开店初始可以先用免费版,当店铺做到比较大时再考虑付费版的。
以上每一条单独拿出来,就是一个大问题,做好不容易,需要很大的精力,每一条好好分析思考,有新的方法尽快提出,我总结的这一些知识思路,有一些本人也尚不熟悉,还请大家互补互助,共谋大业!
不宜采用的方法:
1、QQ群推广缺点:需要时间加群,加群后需要大量的时间去维护,发广告时容易被踢。
第五篇:淘宝推广策划书
淘宝站内的营销推广的目的主要是吸引淘宝买家、促进浏览量以及增加回头客。目前我们采用的推广方式主要分为3个大类:免费推广资源的运用、收费软件的运用和收费服务。
1、免费推广资源的应用
1)淘宝内部的搜索引擎优化
侧重于标题关键字的运用、商品描述页文字的详细度,增加商品排名
2)淘宝社区、淘江湖软文广告
通过活动发帖、回帖,帮组买家答疑,通过发帖ID引流量到店铺;报名参加社区促销活动;争取社区首页免费广告位。
3)淘帮派推广资源发掘利用
4)淘宝网店店铺收藏功能推销
淘宝网提供一种叫收藏的功能,改功能主要针对买家进行的,店铺及产品被收藏的次数多越能证明店铺的人气及浏览量情况,同时是提高人气宝贝排名的一个重要指数。
5)淘宝VIp会员发掘利用
针对整个淘宝买家设置店铺单品折扣
6)店铺VIp
针对本店老客户设置店铺单品折扣
7)店铺推荐模块
店铺推荐出现在你每个宝贝介绍页面的底部或在店铺最中间推荐位置上,买家浏览你的宝贝及店铺时第一眼就能看到这些被推荐的宝贝。该推荐同时也会出现在旺旺对话框的推荐宝贝中,与淘友聊天时,对方可直接在旺旺对话框中看到推荐的宝贝。
8)橱窗展示模块
当买家选择搜索或点击”我要买“根据类目来搜索时,橱窗推荐宝贝就会出现在页面中,橱窗推荐位是通过搜索的方法让你的宝贝能有更多的浏览量及点击率。橱窗推荐位的数目是据你的宝贝数、开店时间、信用度(卖家信用度+买家信用度的一半)及交易额度而定的。
9)淘宝官方活动
在店铺”我是卖家“——活动报名”中,淘宝网中经常提供一些促销活动,要积极去参加这类由淘宝网提供的促销活动,不但能获得较好的推广资源,同时对自己的基本信用宣传也起到一定作用。
2、收费软件的运用
1)满就送
提升店铺销售业绩,提高店铺购买转化率,提升销售笔数,增加商品曝光率,节约人力成本。
2)搭配套餐
需要商品部专员了解产品的合理搭配,设置优惠套餐,提高店铺购买转化率
3)限时打折
利用低折扣吸引流量,限时限量刺激购买行动力。
4)会员关系管理
设置不同的会员级别和享受的折扣级别。
5)网店版行情参谋
可以提供购买用户查看当前淘宝网相关门类以及网店热卖产品的信息。
3、收费服务的应用
1)淘宝直通车
淘宝直通车是淘宝网为淘宝卖家量身定制的推广工具,是通过关键词竞价,按照点击付费,进行商品精确推广。
2)钻石展位
“钻石展位”是专为有更高推广需求的卖家量身定制的产品。精选了淘宝最优质的展示位置,通过竞价排序,按照展现计费。
3)淘宝客
“淘宝客推广”是专为淘宝卖家提供淘宝网以外的流量和人力,帮组推广商品,成交后卖家才支付佣金报酬,按照成交付费。