第一篇:workshop活动方案
WORKSHOP活动方案
活动目的:团队互相学习,共同进步;
活动形式:不限(每周主讲者可根据自己需要将活动形式多样化)
参与方式:自己报名(每月每人最多两次),无人报名则每周三抽签决定; 活动时间:每周五下午19:00-20:00;
活动流程:每周三抽签决定活动主办人
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周五活动展示(展示时间不少于20分钟)
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讨论提问答疑
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总结
活动细则:1.根据展示活动的内容丰富程度、回答问题准确性以及活动创意性给予1-3颗智
慧豆的奖励;
2.活动要求南充项目人员必须参加,有事需提前一天请假;
3.郊县人员可以多媒体形式参加;
4.每次活动主办人可根据实际需求组队配合完成(最多三人);
5.活动结果生效需三名组长中至少两人在场;
第二篇:practical workshop translation task 2: 企业简介
《革故鼎新 续写辉煌》
浩瀚星空中,我们披荆斩棘,旨为创造更多神话。岁月长河里,我们昂首阔步,不断续写辉煌篇章。
天津港第一港埠有限公司——作为天津新港最具综合业务能力的码头装卸作业公司,承载了公司上下2600名员工的期望与承诺,一路走来了辉煌的成就!
1996.9年 通过ISO9000质量标准认证
2005.7年 通过OHSAS18001职业健康安全标准认证
2007.7年 通过ISO14001环境标准认证
2005.9年 获得索拉斯国际安全认证
2001年至2008年获国家级质量攻关成果共计34个(专利之类)
2008年公司获全国交通行业质量管理小组二十七周年优秀企业特别奖
天津港第一港埠有限公司隶属于天津港集团有限公司,始建于1952年。至今先后进行了三次大规模码头改造。1989年延长码头岸线400余米;1997年开展集装箱航运业务,实现件杂货和集装箱业务的共同发展;2000年改造集装箱码头,年吞吐量以百万吨级幅度增长,实现了新时期跨越势发展
从开港初期的手钩、垫肩、棉袄到如今的现代化设备、先进工艺,一公司始终保持稳步发展的态势。公司物流装卸作业能力逐年增强,生产经营管理水平不断提高,已逐步迈进世界一流的件杂货装卸作业码头行列。
作为天津港最早经营码头装卸作业的公司,港一拥有得天独厚的区位优势及畅通强大的物流网络。公司位于渤海湾的海河入海口,地处京津城市带和环渤海经济圈的交汇点,距北京160公里,距天津56公里。公司拥有7条铁路道线,与津京塘、津京、津滨、津晋、唐津等高速公路及津塘公路、海滨大道等构成了完善的交通运输网络,运输线路延伸至国内各大省市及国际城市,为公司集疏运体系提供了便捷的交通条件。
公司以件杂货装卸、堆存服务为主,兼有货运代理、物流运输、集装箱拆装箱、装卸工属具加工制造及租赁等业务。与世界150多个国家和地区,300多个港口有业务往来,件杂货近洋运输以日本、韩国、东南亚航线为主,远洋运输以美洲、非洲、欧洲航线为构架,与国内外多家船公司及进出口企业建立了紧密、友好的合作关系。
深厚积淀尽显资源优势
拥有万吨级深水泊位六个,平均水深11.5米,可停靠7万吨级船舶,泊位通过能力达1300余万吨,是目前北方最大的外贸钢材输出港。库场有效面积40万平方米,占天津港北疆件杂货公司库场面积的30%,最大堆存能力达50万吨。
公司拥有国内外技术先进、安全高效的大、中型装卸设备200余台。集装箱岸桥、场桥、大吨位门机、50吨吊车、60吨牵引车及下舱挖掘机等机械设备,可满足各类散货、杂货、集装箱作业需求。
公司装卸工艺力量雄厚,金港飞马公司专业从事工属具加工制造业务。拥有8大类、近200种装卸工属具,配备5至300吨的设备专用吊索具、各类特种车辆专用工属具,能满足复杂货类的装卸任务。近年来,公司先后有十余项装卸工艺工属具获国家专利。
信息化覆盖生产作业全过程,GCPMS件杂货信息管理系统、陆运调度生产指挥系统、工属具现场配送信息系统、远程客户信息操作平台等操作系统,结合GPS全球卫星定位调度指挥系统,实现调度指挥、库场管理、生产组织、工属具配送、设备管理及客户业务联系等环节信息全覆盖,推动了货物在港管理的全程动态化、视频化、规范化。
公司修建了5800㎡集港停车区,现场交通实施“封闭式”管理。汽车集港作业采用标准化管理模式,实现了规范化、可视化。停车区配有完善的休息设施,为来港司机提供休息场所及周到的服务。
志存高远铸就品牌神话
天津港第一港埠有限公司多年来始终秉承优质高效的服务理念,全力打造一流装卸服务品牌。公司是“天津港钢材作业质量名牌”单位,是“天津港件杂货作业标准示范区”,并连续多年获全国用户满意企业,优质服务月先进单位称号。
海铁联运,优势独显
港属铁路直达库场,火车集港形成“钟摆式”运输,卸车能力昼夜可达300车。
钢材作业,无可比拟
钢材是一公司支柱货类,占吞吐量比重达50%以上,公司是华北、西北地区首钢、天钢、唐钢、石钢、宣钢、包钢、酒钢等大钢厂定向外贸钢材出口港,与各大钢厂、贸易商、船公司关系密切,合作至深。
不断超越,日益进取
公司承诺对设备类货物提供专业化服务,专用场地、专用泊位,专用装卸设备、工属具,确保设备类货物全程装卸优质、高效。装卸253吨锅炉设备、1100立方米罐体设备,安全、高效。双门机合抬工艺可满足45吨以下设备装卸要求。
对集袋货物作业从堆存至装船实行全过程苫盖,装船过程铺垫防护胶皮,降低集袋破损率,公司承诺对于因港方作业原因造成的集袋货物质量问题赔偿全部损失。
对于25米超长钢轨作业,使用钢轨专用卡具,双套机械与人工作业相结合,钢轨单舱单班效率可达1000余吨。
出口盘条全部使用绳扣,避免划痕。
冷卷作业使用W型拖架和专用胶皮护套叉杠,在装卸高质量冷轧卷和汽车专用卷板作业中,保证货物表面不产生一丝划伤。在货物下舱位置铺垫高质量胶皮,使货物得到全过程的安全保障。
公司不断总结经验,提高作业效率,创造了行业内多个货类装卸效率纪录。每12小时单线作业卷板4700吨、盘条2800吨、钢板2500吨、海沙3000吨、生铁3000吨,得到了广大客户的高度赞誉。
贴心服务独享尊贵感受
在市场经济的背景下,唯有占领市场,才能抢占先机。
公司成立了专业的市场开发队伍,货源开发办公室负责日常货源信息的搜集、整理,与客户沟通工作。
下属多元化企业包括天津港翔国际贸易服务有限公司、天津北方工业盐货运代理有限公司、天津大方物流有限公司、天津港益箱货劳务有限公司,负责货运代理、仓储、装卸、业务咨询、集装箱拆装箱等业
务。
服务是生命,满意是追求。天津港的服务理念在一公司处处体现。
公司建立了主业和多元化企业分工明确的货源开发体系,运用CRM客户关系管理理念,建立客户档案,定期维护客户信息。内部建立货源信息沟通汇报制度,市场目标责任制层层落实。
借助客户远程信息交流平台,客户能够实时了解现场作业情况。推出客户经理负责制,航线经理负责制,设专人负责与客户联系业务,使客户享受到一对一的贴心服务。
聘任客户为社会监督员,定期召开社会监督员联席会议,对所有来港船舶实行装卸服务满意度统计打印满意度调查表,在虚心接受客户意见中实现服务上水平。
公司与船公司、货主单位、货运代理公司开展业务合作,建立了“货港航路”战略联盟,不断拓展合作空间。
公司始终依靠一流的服务、质量取信于广大客户。召开质量策划会,制定作业方案及工艺;实行作业船舶全程质量监控,建立单船质量档案,定期向客户反馈。
传承精华底蕴续写辉煌诗篇
作为天津港最早的码头装卸公司,天津港第一港埠有限公司传承企业的开元性,在“发展港口、成就个人”的核心价值观引领下,积
极营造文化氛围,彰显企业风采的同时推动企业不断向前。
世界一流大港,员工快乐之家。
公司始终把班组文化建设作为根本,寻求企业文化建设与企业管理工作的最佳结合点。在企业文化建设实践中,继承自身优秀传统、熔于现代科学新理念,突出文化创新意识,形成具有鲜明特色的企业文化,缔造出发展动力,锻造真正的企业核心竞争力,在竞争中赢得优势,实现企业的持续发展。
2007年,天津港文化鼎落户公司文化园,开创了企业文化建设的新篇章。
“革故鼎新,鼎盛发达”,鼎文化理念包含着昂扬向上、积极进取的文化寓意,激励广大员工投身到建设世界一流大港的实践中去。
时代的进步使我们面对全新的机遇,更是我们缔造奇迹的开始,面对希望与挑战,我们将更加奋进,天津港第一港埠有限公司,邀您携手共同镌刻辉煌篇章!
第三篇:肯尼迪讲稿Human Rights and Family Planning Workshop
China Australia Human Rights Technical Cooperation Program
Human Rights and Family Planning Workshop
Kunming 28 – 31 March 2007
Human Rights, Gender Equality and Reproductive Health
Distinguished guests, ladies and gentlemen.It is a pleasure to have the opportunity to address today a group of people who are working in an area that holds a great deal of potential to promote and protect the rights of a significant part of the population.Human rights have a long tradition.They are neither western nor recent in origin.While some of the language we use to describe and debate human rights might seem new, the fact is that the concepts that underlie human rights are to be found in all cultures and throughout history.Concern for the welfare of society and of individuals is to be found throughout the short history of my country, throughout the long history of your country and in fact throughout the history of all cultures and civilizations.The term “Human Rights” encompasses a disparate group of rights and freedoms.While there is disagreement about whether some rights should be included as human rights, there is no disagreement about the broad body of rights and freedoms which every society strives to respect and which form the basis for people’s enjoyment of a life based on the centrality of human dignity.Human rights have three fundamental characteristics:(i)first, that they are inherent, in the sense that they are the birthright of all humans – people enjoy these rights simply because they are human, these right cannot be granted or bestowed by governments or any authority because they are already inherent;(ii)(iii)second, they are inalienable, they cannot be removed and people cannot agree to give them up;and third, they are universal, they do not apply only to men, or only to citizens, or only to certain ethnic groups, they belong to all persons regardless of nationality or sex, status or race.These three characteristics represent the fundamental belief that underlies human rights.And we can talk at length about this fundamental belief, we can theorise and debate, but doing so will not lead to any result unless we link our discussion with action.And actually acting to ensure that rights are fully protected is much harder than talking about the theory of human rights.To quote Australia’s Foreign Minister:
So talking about human rights is one thing, acting to protect them is another.Today we will talk about them for a bit, but I hope that most of our discussion will not be about human rights theories, but mostly about practical matters – about practical ways in which your work can help to ensure that the rights of the people you serve are fully respected.And after this workshop is over it will be up to you to take the action necessary to ensure that whatever practical measures are discussed are put into practice.Our modern conception of human rights can be traced to the Universal Declaration of Human Rights which dates from 1948.This declaration was not meant to be a legally binding document but rather a statement of principles.However it has enormous moral force and today all nations endorse the principals that are laid out in that declaration.The UDHR led to the creation of six major multilateral human rights treaties.The most important of these are the International Covenant on Civil and Political Rights and the International Covenant on Economic, Social and Cultural Rights.China has signed both of these treaties.It has ratified the treaty protecting economic, social and cultural rights and is currently working towards ratifying the treaty protecting civil and political rights.What this means is that as a nation China has committed itself to take measures to ensure that the human rights described in those treaties are fully respected.“It is only through the pursuit of practical and effective efforts that we show our real commitment to the welfare of individuals and society” Those of us who work in the international area know that some nations sign treaties with no intention of actually carrying them out.This is not the case with China.We know that China will only make an international commitment if it has the intention of carrying out that commitment.So when China signed the multilateral treaties that guarantee the promotion and protection of human rights we knew that China would be taking all the action necessary to carry out the commitments that are contained within those treaties.When Australia ratified these treaties it created a body whose purpose was to make certain that the treaties were fully honoured.That body, called the Human Rights Commission, started its work in 1981.It was intended that the Human Rights Commission would only exist for five years and that by 1986 all of the measures necessary for the promotion and protection of human rights in Australia would be in place and that from that point no further action on the part of government would be necessary.But by 1986 it had become clear that the protection of human rights is not something that you do once and can then forget about.In fact ensuring the ongoing protection of human rights is no different to anything else.The reality is that in order to promote and protect human rights we have to be continually active.We have to incorporate specific measures into our work so that in everything we do we pay attention to the rights of individuals and of society.So because the protection of human rights is an ongoing task, and one that can never be finished or completed, in 1986 the Australian Human Rights and Equal Opportunity Commission was created as a permanent body responsible for ensuring that human rights are promoted and protected in Australia.The work of the Human Rights Commission includes:
-human rights education and promotion, which includes embedding human rights education into school and university courses, working with private employers and government;monitoring the actions of government to ensure that all branches of government fully honour Australia’s commitment and reporting to government and to the public;-
This workshop is focusing on a number of those rights.I was asked to speak about the right to privacy and while I am by no means an expert on the right to privacy I can at least tell you about Australia’s experience in attempting to respect people’s right to privacy.The Universal Declaration of Human Rights – the international statement that I mentioned a moment ago states, in Article 12, that people have a right to “freedom from arbitrary interference with privacy, family, home and correspondence.” This right is endorsed in Article 17 of the International Covenant on Civil and Political Rights.The Constitution of China was amended in 2004 to make it clear that the Chinese State “respects and promotes human rights” while Article 40 of the Constitution provides for a right to privacy.Thus freedom from arbitrary interference with privacy is a human right that is acknowledged by the international community generally and by Australia and China specifically.Of course it is easy for countries to say that they respect the right to privacy.But that is not enough.In order to ensure that people can enjoy their right to privacy, some action must be taken.In Australia the Privacy Act, a law of the federal government, was passed in 1988.This comprehensive law covers the collection and use of private information both by the right to life, liberty and security;the right to health, reproductive health and family planning;the right to decide the number and spacing of one’s children;the right to consent to marriage and to equality in marriage;the right to privacy;and, the right to be free of discrimination.the State and by private organisations.It creates the office of the Privacy Commissioner as an independent body responsible for administering the law.The Privacy Commissioner carries out his functions in ways similar to by agency, the Human Rights Commission and in fact the Privacy Commissioner and the Human Rights Commissioner share office space and support staff.There are eleven principles contained within the Privacy Act.These principles are intended to give practical substance to the law.The principles are:(1)Personal information should not be collected except for a lawful purpose that is within the area of responsibility of the body collecting the information(2)(3)A person from whom information is collected must be advised of the purpose for which the information is collected and how it will be used Only information that is relevant to the purpose should be collected, the information should be up to date and complete and the collection of the information should not intrude unreasonably on personal affairs;(4)(5)Personal information must be stored securely to prevent unauthorised access or use;Bodies that hold personal information must keep a record of the nature of the information, the reasons for keeping it and how persons may gain access to the information;(6)(7)(8)(9)(10)(11)Persons have the right to access any personal information kept on them;Persons have the right to correct information held about them;Bodies that hold personal information must make every effort to ensure that the information is accurate and up to date;Information may only be used for the purpose for which the information is relevant;Information may only be used for the purpose for which it was gathered(except in defined circumstances – for instance to prevent a crime)Information shall not be disclosed to other bodies(except in defined circumstances – for instance to prevent a crime)The enforcement of these principles follows a pattern that is common in Australia(where we seek to avoid force or compulsion):
(i)In the first instance organisations are expected to follow the principles.The Privacy Commission provides information and education to assist health care providers fulfil their obligations;(ii)(iii)If a person believes that an organisation has failed to follow the principles, they may complain to the Privacy Commissioner;The Privacy Commission will then seek to conciliate the complaint, working with both the complainant and the organisation to try to achieve a solution for the particular complaint and any changes to the organisation that may be necessary to ensure that there are no further complaints;(iv)Most complaints are successfully conciliated but if no agreement can be reached the Privacy Commission will issue a determination, which instructs the parties on the measures they must take;(v)Finally, if the determination is not followed, the Privacy Commissioner may seek to have in enforced by the Federal Court.The Court will compel the parties to take the necessary action.One of the areas in which the privacy principles have proven to be most used is in health care.The law creates the general right for patients to examine their own health records and to be informed about their health care provider’s policy for handling personal information.The Privacy Act applies to “personal information”, which means information about a person who can be identified.It therefore does not apply to statistical information.In the case of health care providers the Act covers a wide range of service providers.These include doctors, pharmacists, dentists, chiropractors, physiotherapists, counsellors, social workers, nurses and psychologists.In fact it covers most people and organisations which might seek to collect “health information”.Health information includes all information or opinions about a person’s health or disability, whether in the past, the present or the future.It also includes personal information collected when receiving a health service.This includes:--
The Act covers information held in different forms including electronic, paper, Xrays, CT scans, photos and audio records.Generally, when a health care provider gathers information, it must obtain the consent of the person.That consent must be what is called, in legal terms, “informed consent”.This means that the health care provider must tell the patient how the information will be used and why it is being collected.Health information may be shared between health care providers, but this may only be done in ways that the patient may reasonably expect.For example if a patient agree to have a blood test your doctor will need to tell the pathologist doing the analysis about the patient’s relevant health details.The health care provider is required to tell the patient in general terms how the information will be shared.A patient can also request access to his health records.In other words the patient can see what information has been collected about his health and about his health care.The patient can also ask to have the information corrected if it is wrong or if it is out of date.A difficult question is the age at which a person can exercise their privacy choices.This is a particular issue in Australia in relation to young people not wanting their symptoms described by the patient prescriptions billing details pathology reports dental records admission and discharge information genetic information other sensitive information, such as race, sexuality or religion parents to know details of their health or health care.Although in general the age of majority in Australia is 18, the Privacy Act does not set an age.The general principal is that a person is able to exercise their right to privacy when they reach an age when they are able to understand and make their own decisions.For many people this point is reached when they are younger than 18.The health care sector is both easier and more difficult than other sectors when it comes to promoting and protecting people’s right to privacy.It is easier because the health care sector already has strong protections through the professional and ethical codes of practice that have been followed by medical practitioners for many years.While these Codes of Practice do not have the force of law, their moral authority is very great and professional medical practitioners tend to take them very seriously.Some of these Codes of Practice already apply stronger privacy protections than contained in the Privacy Act, although none provide patients with a general right of access to their health records.On the other hand it is more difficult because effective health care often involves many individuals and organisations with particular specialties and the sharing of information is vital to the delivery of high quality health care.While the law provides that it is legal for health care providers to share information, they can only share information that is relevant to the treatment of the patient.Of course what is relevant is a matter of judgement.I think that many of you will realise that protecting people’s right to privacy, particularly in relation to health care(and perhaps even more so in relation to reproductive health)is not necessarily an easy task.But it is important enough for it be mentioned in China’s constitution and important enough for both of our countries to sign treaties acknowledging that they will take the steps necessary to protect the right to privacy.Moreover it is important enough that both of our countries have passed laws protecting privacy.I have described some of the provisions of Australia’s Privacy Act.But it is useful to keep in mind that China also seeks to protect the right to privacy through its legal system.For instance Article 42 of the Law on Protection the Rights and Interests of Women specifically guarantees privacy.And Article 22 of the Law on Licensed Doctors, stated that all doctors are required to be:
So clearly, for both of our countries the protection of privacy in health care as in other aspects of human life is of importance.And I think it is equally clear that right to privacy will not be protected simply because we want it to be protected.We must take some action.The steps that Australia has followed have been:
(i)(ii)(iii)acceding to the UDHR and signing and ratifying the ICCPR, the international treaty that guarantees the right to privacy;creating a legal structure that makes the right legally enforceable educating health care providers and the general public as to their duties and their responsibilities and the nature of the right to privacy;(iv)(v)(vi)
This system has been in operation for a little less than 20 years now.Although I think that there are still complaints and there are new and novel issues that arise regularly, it seems fair to say that the system has gone a long way to protect people’s right to privacy, both in the health care sector and more generally in the community.But at the same time I think it is clear that the protection of people’s rights is not something that we can do once and then forget about.It needs to be an inherent part of the work of us all, now and in the future.preparing guidelines to assist people to assert their rights and health care providers to protect those rights;creating a complaint managements system aimed at conciliation and problem solving;and providing recourse to the courts for enforced settlement should all other attempts at settlement fail.“caring for, loving and respecting of their patients and preserving their privacy”
第四篇:仓储管理 实战-武文红workshop
仓储管理工作坊
(WORKSHOP 186 1059 7228)
1.仓储产品归类及于编码设计(案例)
1.1产品编码标准化与未来发展的结合1.2产品出入操作的规律性与上下游操作准备
1.3出入安排与运筹
1.4仓库标示标准化与安全管理
2.库容、模拟系统、效率(案例+现场观察)
2.1各种工具让库存商品动起来
2.2库存管理的小型系统化设计
2.3出入数据运筹、提升库容、降成本省资金
3.仓库操作流程设计(案例与启发)
3.1库存商品的数据库建立
3.2库存商品数据分析与启发指导
3.3仓库效率操作流程的设计要点
4.库存效率与效益(数据域案例展示)
4.1 仓储是式盈利部门还是费用部门?
4.3仓储潜在问题对企业的致命打击
4.2仓储数据背后的利润挖潜
第五篇:微信企业号家电行业workshop家电行业的 “互联网+”怎么玩
微信企业号家电行业workshop——家电行业的 “互联网+”
怎么玩?
4月,微信企业号团队在微信广州总部TIT创意园举办“微信企业号家电行业workshop”。中国家电协会、海尔、美的、海信、方太、创维、通用电气、苏宁、九阳、TCL等70多家家电行业知名企业代表参加此次会议,其中已有超过半数的参会企业都已经使用自己的企业号。微信月活跃用户已超过5亿,注册公众号超过800万,微信企业号自去年9月18日推出以来,企业已超过20万家,2015年微信企业号发展速度会更快。
此次workshop提出了“微信+行业“ 的概念,微信企业号是”微信+企业+组织”的移动入口,作为微信另一个强大的服务平台,为企业提供内部沟通和管理服务,目的便是要“连接”人和企业、组织,建立企业和组织与员工、上下游合作伙伴的关系,提升企业运营效率,通过微信,连接一切。为了更好地服务好每个用户,服务号在前端实现服务和销售,企业号在后端实现内部流程和信息的支撑,通过服务号和企业号消息的连通,实现企业内、外部的连接,建立O2O从外到内的大闭环。每个企业在这个工业4.0的时代需要通过人员和信息的创新,利用好互联网+的思维模式,实现新的产业升级。会上除了分享最新的行业应用及典型案例之外,微信企业号团队还特别邀请了海尔集团新媒体中心总监李强强、美的IT部移动营销规划负责人吴德欣与所有参会企业代表分享各自企业的微信企业号应用案例。下有真相,前方高能「海尔」
海尔集团新媒体中心总监李强强 海尔集团新媒体中心总监李强强说:“海尔目前在编人员有7万人员,但内部已完全打破了传统的组织层级结构,由金字塔变成了无边界的网状结构。尝试过多重管理方式后,最终由微信企业号满足了海尔的管理需求。他们通过服务号得到用户需求,通过企业号快速连接工厂满足用户需求。每日直销人员通过企业号将销售报表推送给自己的结点方(leader),打通了服务号(前店)+企业号(后厂)的模式。据了解,海尔将于5月底推出手持洗衣机,可以做到局部洗衣。此产品从研发到售后的所有环节都是通过微信社交平台由用户决定的,与用户之间的距离和中间环节将完全去除。海尔对外将成为智慧生活的解决方案提供商,对内成为创客平台。
「美的」
美的IT部移动营销规划负责人吴德欣 美的IT部移动营销规划负责人吴德欣:“美的一直希望将社会化资源与内部员工连接起来,目前通过服务号+企业号完全可以连接内外,做到人与人的连接。通过对业务场景的研究,从前端导购员的实际情况到后端的应用接入来满足客户需求。售后服务则通过服务号+企业号完成预约维修、拍单、维修金结算、客户评价等环节,有助于提高售后人员的工作效率。美的内部推出了“美的合伙人”的企业号,加入的合伙人可以通过服务号直接销售美的净水机,完成社会化营销。「天焱微企」 天焱微企CEO吴永涛 天焱微企CEO吴永涛通过手机,全面直观的为大家现场演示了互联网+家电售前/售后的最新应用。消费者在服务号提交维修订单需求,订单传到企业号后,维修工在企业号内抢单。抢到订单后维修工和消费者通过企业号和服务号建立双方聊天沟通的桥梁,提升用户体验及维修工作效率。吴永涛提出:销售有三种形态,一种是店面销售量目前在下降,比例会下降到1/3;一种是目录式电商,销量将还会继续增长,目前只占到1/5,未来有可能增长到1/3,但目录式电商的增长也会遇到天花板,因为此类电商基本是价格比对,不能完全满足消费者体现;还有一种是P2P(Person to Person)销售,导购顾问或助手通过非推销或帮助的手段进行销售,更符合人在购买的时候的心理过程。朋友圈里销售是效果,不是目的,目的应该是服务,以传播方式去做,在微信的世界里才能快速传播。企业号目前解决了企业内部的全员营销,通过微信转播,将解决全民营销。「微思时代」
微思培训咨询创始人沈秉广 微思培训咨询创始人沈秉广从“微信企业号与商业创新”的角度重新解读微信企业号带来的商业变革。微信过去只有数亿用户而没有“企业”,企业家们都看重微信海量的入口,但微信一直缺乏企业级的应用入口。过去,订阅号建立了信息流、服务号建立了服务流,而企业内部的和企业上下游之间一直缺乏有效的沟通管理,所以,“微信企业号”的推出,让本来在微信内松散的企业内沟通有了正经归属,让无数组织内部如何面对移动互联网时代进行沟通找到了更合适的方式,也为企业真正打造基于微信的移动互联网化,为企业实现梦寐以求的敏捷管控提供了可能,不管是企业内部管理、上下游供应链、价值链管理,帮助企业建立网络营销快速盈利系统提供了可能。为企业搭建科学的微信营销系统提供了支持,而且给企业的持续的创新应用提供了无限的可能。沈秉广还强调,企业选择微信不是只选择一个新的IT手段,IT工具,而是选择“先进的IT理念+先进方法+先进工具”。选择微信生态就是选择“互联网+”。微信公众平台核心是人,核心的连接也是人与人的连接,当然也提供了与系统的连接、甚至与设备的连接。通过“互联网+”所产生的代表一种新的经济形态,这种经济形态业已将把互联网、移动互联网作为一种新型生产力,与传统企业、传统产业甚至整个经济社会的各个领域相互融合,驱动实体经济新的发展。沈秉广强调,“互联网+”是传统行业最大的机会,对传统企业而言,他就是一个二次创业。企业面向移动互联网转型,实施“互联网+”普遍存在的问题其实是错误的把“互联网+”当做了IT工具或者IT项目,而实际上,互联网+”的竞争核心不在于技术,在于理念、模式、运营、管理,以及产品和服务的进化。沈秉广指出,企业对互联网,尤其是移动互联网的价值发掘,不能停留在工具开发应用层级,“互联网+”创新实践需要从系统设计入手,有先进策略、方法以及工具,整体部署,才会发挥协同效应。「够快云库」 够快云库创始人陈翊 最后,够快云库创始人陈翊分享了如何通过够快云平台提升企业移动文件管理。够快云库是够快推陈出新、精心打造的目前国内最具代表性的文件共享协作云存储平台,够快云库秉承了够快一贯坚持的为用户带来最佳服务体验的企业理念与目标,通过在技术上和用户体验上不断的完善与努力,铸就了够快云库不同于同类产品的四大特点:无限存储空间,零占用本地硬盘,实用简单快捷与文件的多人共享和协作。此次研讨会通过家电行业的经典微信企业号应用案例与商业创新分享,全面解析了家电行业的互联网+的实现方式与路径。微信企业号团队今后将定期举办针对不同行业的研讨会,与其他行业分享应用案例与商业模式创新。我们相信,这之中将会有更多奇迹!