第一篇：乔布斯主持的苹果发布会为什么那么赞？
乔布斯主持的苹果发布会为什么那么赞？
乔布斯当年主持的苹果新品发布会场场经典，做一个像乔布斯一样能够给语言赋予魔力的演讲大师需要哪些技巧？下面是根据乔布斯发布Air时的演讲总结出来的十条演讲要领。
第一：设定好主题
可以开门见山提出演讲出题，也可以中途引出，但一定要主题明确，并且当你提出主题之后，应在演讲中多加强调。第二：传递激情
要记得，所有听众都是期待惊喜而不是想要听得昏昏欲睡。很多人一旦开始演讲，就不自觉地失去自我，进入机械传达信息的机器模式。所以要有意识地让演讲个性起来，在你觉得很棒地方就自然地赞叹。另外，如果你都不能对自己的产品充满激情，还期待你的听众充满激情吗？ 第三：要条理清晰，大纲明确
演讲之前要有条理有逻辑地列好大纲，演讲之中更是要时时展示大纲。讲完一条观点一件事情都要稍作总结，并明确点出要开始下一条观点下一件事情的演讲。演讲时，听众看不到全文，更需要演讲者注意要向听众讲出演讲脉络。第四：让数字变得有意义
比如乔布斯向大家宣布苹果已经卖出400万台iPhone。他并没有讲过这个数字就结束，而是继续解读这个数字。他说这意味着平均每天卖出两万台iPhone。他说这个数字相当于其他三家最强竞争对手加起来的销售数字。数字是抽象的，演讲者要让听众对数字产生具象的、感性的认识。第五：精心准备一个难忘时刻
一场演讲一定要有一个令人印象极其深刻的时刻。你要精心准备一个高潮场景。比如乔布斯发布Air的时候说，它非常薄，可以装进一只信封，然后他就从一只信封中拿出了一台Air。全场惊叹。第六：幻灯片要图形化要简洁
不要用文字、数据堆叠起来填充你的幻灯片，要用你的演讲向听众传达信息，不要用幻灯片。幻灯片上只要有一些启发性的、相关的图和简单的字即可。比如乔布斯在讲到“我今天想要告诉你们的第一件事”之时，幻灯片上只显示了一个数字“1”。第七：你准备的是一台节目，不仅仅是演讲
乔布斯的演讲详略得当、跌宕起伏，有主题，有转场。他不仅仅抱着给听众传达信息的目的准备演讲的，他是以做一场精彩的节目的心态来准备演讲的。在乔布斯上一场演讲中，他还邀请了Fox的CEO 做了一些演讲。乔布斯的每一场演讲都综合了多媒体、产品展示或者来自其他人的演讲。第八：不要因为小意外心慌意乱
乔布斯在演讲过程中要打开一个网站做展示，但网站没有打开，投影上空白一片。乔布斯只是很从容地说：“我猜Flickr今天不提供图片服务。”很多小问题如果不是因为你过于在意，听众本来是不会注意到的或者本来是不会在意的。第九：将产品的益处表达出来
不要仅仅展示你产品功能，要将产品的好处明确地讲出来，不要让听众自己去猜想去推测，要明确地讲出来。
第十：排练排练再排练
乔布斯在演讲之前会大声排练数小时。没有充分的练习，乔布斯不可能和幻灯片、多媒体等配合得那样天衣无缝。乔布斯看上去轻松自如是因为他有足够排练。
第二篇：乔布斯苹果辞职信
Steve Jobs’s Resignation Letter to Apple
The following is the resignation letter from Steve Jobs to the Apple board:
CUPERTINO, Calif.–August 24, 2011–To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.Unfortunately, that day has come.I hereby resign as CEO of Apple.I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Apple’s brightest and most innovative days are ahead of it.And I look forward to watching and contributing to its success in a new role.I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.Steve
苹果CEO史蒂夫·乔布斯周三正式向苹果董事会提交辞职申请。他推荐公司COO蒂姆·库克接任。他在辞职信中表示，自己无法继续担任CEO，不过自己愿意担任公司董事长、董事或普通职员。以下为辞职信全文：
给苹果董事会和苹果公司：
我一直都说，如果有一天当我已不能再作为苹果首席执行官履行职责和满足人们对我的期望，我将首先告诉你们。不幸的是，这一天真的来了。
在此，我宣布辞去苹果首席执行官职务。如果董事会认为合适的话，我想担任董事长，或者董事甚至普通职员都可以。
至于我的继任者，我强烈建议实施我们已定的继任计划，并提名蒂姆·库克担任苹果CEO。
我认为，苹果最光明和最具创新力的日子还在后头。我期待着在新的岗位上看护苹果的成功并为此做出贡献。
在苹果我交了一些生命中最好的朋友，我要感谢多年来与我共同努力的所有人。
第三篇：苹果乔布斯辞职信
Steve Jobs stepped down as Apple CEO on Wednesday.Here is his resignation letter.To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know.Unfortunately, that day has come.I hereby resign as CEO of Apple.I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Apple's brightest and most innovative days are ahead of it.And I look forward to watching and contributing to its success in a new role.I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.苹果公司董事会刚刚宣布CEO史蒂夫·乔布斯今天致信辞去首席执行官一职，同时任命苹果COO库克接任CEO。信件内容如下：
致苹果董事会和苹果团体：
我曾经说过，如果有一天我不再能够胜任，无法满足你们对我作为苹果首席执行官的期待，那么我将主动让你们知道。非常不幸的是，这一天已经来临。
从此之后，我将辞去苹果首席执行官一职，但是，如果董事会认为合适的话，我仍将继续担任苹果董事会主席、董事以及苹果员工等职位。
就我的继任者而言，我强烈建议公司按照我们的继任计划进行，并任命蒂姆·库克（Tim Cook）为苹果新任首席执行官。
我相信，苹果最英明、最创新的时代就在眼前。我也希望能够看到这一切，并在新的角色上继续为苹果的成功贡献一份力量。
在苹果，我已经结交了一些最好的朋友，感谢你们所有人，感谢你们多年来能和我一起工作。乔布斯敬上
第四篇：六大技巧成就激情演讲者：以乔布斯08年苹果产品发布会为例[小编推荐]
六大技巧成就激情演讲者：以乔布斯08年苹果产品发布会为例takeaways for aspiring presenters
As with all Steve Jobs presentations, there is much we can learn and apply to our own unique situation.There are many things I like about Job’s style on stage, but here are just six.在乔布斯的演说中，有很多东西可供我们学习并应用到自己的演说上。我对乔布斯台上的表现有很多欣赏之处，这里就仅列六点。（PA 在此是 product announcement 产品发布会）
(1)Develop rapport with the audience.(1)与台下观众进行互动。
Jobs walk out on stage all smiles without any formal introduction over the PA.He welcomed everyone and then quickly(very quickly)reviewed what a fantastic year 2007 was for Apple without visuals or a script.“I just want to take a moment to thank you...” CEOs often say these kinds of things, but in this case it seemed very natural, humble, and heartfelt.Right off the bat he was acknowledging the importance of the audience and that they are they important ones, they are who this presentation is for.For our unique situations too it is important to establish rapport right from the start.Mingling with the audience before your talk helps;this way you're not a stranger.乔布斯带着微笑走上台，丝毫没有让人感觉这是场产品发布会。他首先欢迎观众到来，然后没有使用投影机作图像或文字的提示，简要地（非常简要）回顾了苹果公司在2007年的骄人成绩。“我只是想借此机会谢谢各位...”这是执行长的老调，但在乔布斯口中的这番话让人们感到自然、谦恭及真心没有任何迟疑，他明白观众是多么重要，他们才是这发鳔会的对象。对于我们的演讲也应该如此，打从开始就和观众建
立良好的关係。在你需要帮助之前，和观众打成一片，这样对他们来说你就不是个陌生人了。
(2)Give them an idea of where you're going.(2)让观众知道你将要干什么。
You do not need the ubiquitous and infamous agenda slide, but give people an idea where you're going, a bit of a road map of the journey you're taking them on.In Jobs's case he gave a simple welcome, built a little rapport with a humble thank you, and then boom!: “I've got four things I'd like to talk about with you today.So let's get stated.” He did not say what the four things were(you may wish to be more specific), but just knowing that there are four major parts helps the audience.你不必在投影片上展示老套又不讨喜的议程表，只是让观众知道你要干什么，为之后你所要带领的旅途给张地图。在乔布斯的演讲中，他先对观众的到来简单得表示欢迎，表达诚挚的谢意与观众打成一片之后，就迅速切入，“今天我想和你们说四件事。现在开始吧。”他并没有说明是哪四件事，但让观众知道将有四件主要的事情。”
(3)Show your enthusiasm.(3)表现你的热情。
Sometimes you may want to curb your enthusiasm, but most presenters show too little passion or enthusiasm not too much.Yes, a presentation on medical treatments by a researcher is different than a CEO's keynote, but in each case the appropriate level of enthusiasm can make all the difference.In just the first few minutes on stage Jobs used these words: Incredible, extraordinary, awesome, amazing, revolutionary.You can
disagree with him.You can say he is over the top;call it hype if you want.But Steve Jobs believes what he says.He is sincere.He is authentic.The point is not to be like Steve Jobs,the point is to find your own level of passion and bring that honest enthusiasm out in your work for the world to see.有时，你可能想要控制你的热情，但大多数主持人展示太少的激情和热情。是的，CEO的主题演说与一位研究员介绍医学治疗相比是不同的，但任一情形适度的热情能使事情有所不同。仅仅在舞台上的最初几分钟内甲伯斯就用了一些词：令人难以置信，与众不同，令人敬畏的革命。你可以不同意他。你可以说他是过头了；如果你想也可称它为宣传。但是史蒂夫?乔布斯相信他所说的。他是真诚的。他是真实的。关键不部喜欢或不喜欢史蒂夫?乔布斯，关键是找到你自己的激情，并让全世界都看见你将这真诚的热情带到你的工作。
(4)It's not about numbers, it's about what the numbers mean.(4)是数字背后的含义，而不是数字本身。
A business keynote by a technology company is different from a scientific
presentation at a conference, but isn't it always about what the numbers mean rather than just the numbers themselves? So your cholesterol is 199, the national average.Is that good or bad? Up or down? Is “average” healthy or unhealthy? And compared to what? When Steve Jobs talks about numbers in his keynotes he often breaks them down.For example, 4 million iPhones sold Jobs said is the equivalent of “20,000 per day” since the units went on sale(though this says nothing about the current sales trend, etc.).20 percent market share? In and of itself that does not mean much, but the meaning becomes clear when he compares it to others in the field.虽然科技公司的商业性的主题发布会与科学发布会有所不同，但人们要听的不都是数字背后的含义，而不是数字本身吗？你的胆固醇指数是199—全国平均值。这是好事还是坏事呢？偏高还是偏低了呢？达到平均值是健康还是不健康呢？有什么可
以进行比较的呢？每次贾布斯提及数字的时候都会进行详细的阐述。比如，「iPhone销售了400万隻」，贾布斯补充到自开始销售至今平均每天卖出2万台（儘管没有提到目前的销售趋势等）。百分之二十的市场占有率？这一数字本身并没有多大意义，但与市场中其他产品比较之后，意义就显而易见了。
(5)Make it visual.(5)采用视觉效果。
Jobs also does a good job of using visuals to show how something is bigger, faster, cleaner, whatever, such as when he used a pencil to show the relative size of the MacBook Air's internals.Jobs also goes to much effort to give meaning to how thin 0.16 inch and 0.76 inch really are by comparing them visually with a competitor's thin notebook.Is 0.76 inch really thin and compared to what?(And of course, everyone outside the USA is saying “wait, how many mm in an inch?”)I don't know if the MacBook Air is a great
notebook or not, but everyone will sure remember that it is “really thin” even if they forget the 0.76 and 0.16 inch figures.People may forget the number, but they will remember that the MacBook Air fits easily in a standard office envelope(they remembered all right).乔布斯在采用视觉效果上也花足了心思，来表达更大、更快、更干净等等含义。比如他用一支铅笔很好地表达MacBook Air这款笔记型电脑的内部尺寸。在展示MacBook Air的0.16英寸和0.76英寸厚度相比同类产品的厚度更薄的特点上，乔布斯花了不少功夫。0.76英寸真的很薄吗，和什么相比呢？（当然不是美国的观众会说“等一下，一英尺折合多少毫米呀？”）我不清楚MacBook Air是不是很出色的笔记型电脑，但相信每个人即使忘记0.76和0.16这两个数位，也都会记住这台电脑“真的很薄”。同时他们也不会忘记 MacBook Air很轻易地装在办公用标准信封里。（他们肯定对此印象深刻。）
(6)Save the best for last.(6)把最好的留到最后。
People will make an assessment about your performance in the first two minutes, so you have to start strong.But you have to finish even stronger.People remember most the first part and the last part of your presentation.The middle stuff is important, of course, but blow it at the start or at the end and all may be lost.This is why you have to rehearse your opening and your closing so much.And save your strongest stuff for the end.In Jobs's case he saved the MacBook Air for last—the 4th thing he wanted to talk about.人们很容易在开场后的两分钟完成对你的评价，因此你必须有个成功的开始。但你也应该有个更出色的结尾。人们印象最深的是发布会的开场和结尾。中间的内容当然也是重要的，但拙劣的开场和结尾会毁了整场发布会。这就是为什么你应该对开场和结尾多加排练。把最好的留到最后。因此，乔布斯让MacBook Air最后登场—成了他要告诉我们的第四件事。
第五篇：资源共享：苹果乔布斯的辞职信
苹果乔布斯的辞职信
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.Unfortunately, that day has come.I hereby resign as CEO of Apple.I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Apple’s brightest and most innovative days are ahead of it.And I look forward to watching and contributing to its success in a new role.I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.Steve
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