苹果CEO（推荐五篇）

第一篇：苹果CEO

This was the start in my life.这就是我一生的起点

And seventeen years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.十七岁的时候，我进了大学。当时我很天真，选了一所学费几乎和斯坦福大学一样昂贵的学校，当工人的养父母倾其所有的积蓄为我支付了大学学费 After six months, I couldn't see the value in it.读了六个月，我看不出念这个书的价值何在

I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life.我既不知道自己这一生想干什么，也不确定大学能帮我弄明白自己想干什么。而我所在做的仅是花光我父母的毕生积蓄。

So I decided to drop out and trust that it would all work out OK.所以我决定退学，我要自立更生。

It was pretty scary at the time, but looking back, it was one of the best decisions I ever made.(Laughter)

当年做出这个决定的时候还心有余悸，但现在蓦然回首，我觉得这是我有生以来做出的最好的决定之一。（笑声）The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.从退学那一刻起，我就可以不再选那些我不感兴趣的必修课，而开始去旁听一些在我看来更有意思的课。

It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms.这一点也不浪漫。我没有寝室，所以我睡在友人家里的地板上，I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.靠每回收一个可乐瓶子得来的5美分为生。每个星期天晚上得走七里的路绕过大半个镇子去“哈瑞.奎师那”印度神庙改善一顿伙食。

And I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.我真的很喜欢这样的生活。追寻好奇与直觉的我所驻足的大部分事物，这些在我看来都成了无价之宝。

Let me give you one example.举例来说，None of this had even a hope of any practical application in my life.当时我并不指望书法在以后的生活中能有什么实用价值

Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later.当然，我在大学里不可能把当时的点向前延伸，连成一条线；但是现在回过头去看，贯穿在这十年里的那条线却无比清晰。Again, you can't connect the dots looking forward.我再说一次，你不能预先把点点滴滴串在一起

You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.唯有未来回顾时，你才会明白过去的那些点点滴滴是如何串在一起的

You have to trust in something-your gut, destiny, life, karma, whatever...你得信任某个东西，直觉也好，命运也好，生活也好，因果报应……。

because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.因为信仰能给你自信，把你的想法变成现实，让你与众不同。

The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.尽管前景未卜，但从头开始的轻松感取代了保持成功的沉重感

It freed me to enter one of the most creative periods in my life.这使我进入了一生中最富有创造力的时期之一

I'm pretty sure none of this would have happened if I hadn't been fired from Apple.我确信，如果不是被苹果公司解雇，这一切决不可能发生

It was awful-tasting medicine but I guess the patient needed it.我猜这就是良药苦口的道理。

Sometime...Sometimes life's going to hit you in the head with a brick.Don't lose faith.有时……有时生活会当头给你一棒，但不要灰心

I'm convinced that the only thing that kept me going was that I loved what I did.我坚信让我一往无前的唯一力量就是我热爱我所做的一切

You've got to find what you love, and that is as true for work as it is for your lovers.所以，一定得知道自己喜欢什么，选择爱人时如此，选择工作时同样如此

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do.工作将是生活中的一大部分，让自己真正满意的唯一办法，是做自己认为有意义的工作。做有意义的工作的唯一办法，是热爱自己的工作

If you haven't found it yet, keep looking, and don't settle.你们如果还没有发现自己喜欢什么，那就不断地去寻找，不要祈求安逸

As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on.就像一切要凭着感觉去做的事情一样，一旦找到了自己喜欢的事，感觉就会告诉你。就像任何关系一样，都会随着时间的推移建立起来。So keep looking.Don't settle.所以要不断地去寻找，不要祈求安逸

When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you'll most certainly be right.”(Laughter)

17岁那年，我读到过这样一段话，大意是：“如果你把每一天都当作生命的最后一天过，总

有一天你的假设会成为现实。”(笑声)It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?”

我记住了这句话，从那时算起，33年过去了，我每天早晨都对著镜子扪心自问： “假如今天是我生命中的最后一天，我还会去做今天要做的事吗？”

And whenever the answer has been “no” for too many days in a row, I know I need to change something.如果一连许多天我的回答都是“不”，我知道自己应该有所改变了

Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life，提醒自己快死了，是我在人生中下重大决定时所用到的最好的办法

because almost everything-all external expectations, all pride, all fear of embarrassment or failure-these things just fall away in the face of death, leaving only what is truly important.因为几乎每件事－所有外界期望、所有名誉、所有对困窘或失败的恐惧－在面对死亡时，都消失了，只有最重要的东西才会留下

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.提醒自己快死了，是我所知避免自己因失落而陷入不知所措的窘境的最好的方法 You are already naked.There is no reason not to follow your heart.你已一无所有，没什么理由不顺心而为

No one wants to die, even people who want to go to Heaven don't want to die to get there，那就是：谁都不愿意死。即使是那些想进天堂的人也不会愿意为了进天堂而去死 And yet, death is the destination we all share.No one has ever escaped it.然而，死亡是我们共同的归宿，没人能摆脱

And that is as it should be, because death is very likely the single best invention of life.我们注定会死，因为死亡很可能是生命最好的一项发明It's life's change agent;it clears out the old to make way for the new.它推进生命的推陈出新，新辰换代，Right now, the new is you.现在，你们就是新的，But someday, not too long from now, you will gradually become the old and be cleared away.但在不久的将来，你们也会逐渐成为旧的，也会被淘汰 Sorry to be so dramatic, but it's quite true.抱歉讲得这么戏剧化，但是这是事实

Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma, which is living with the results of other people's thinking.你们的时间都有限，所以不要按照别人的意愿去活。不要让别人思想里盲从的信条困惑你 Don't let the noise of others' opinions drown out your own inner voice, 不要让别人观点的聒噪声淹没自己的心声

And most important...have the courage to follow your heart and intuition.最主要的是，要有跟着自己感觉和直觉走的勇气

They somehow already know what you truly want to become.无论如何，感觉和直觉早就知道你到底想成为一个什么样的人，Everything else is secondary.其它的都不重要

On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.在停刊号的背面，有张早晨乡间小路的照片，你可以看到上面有那种你去爬山时会经过的乡间小路

Beneath were the words, “Stay hungry, stay foolish.” 在照片下有行小字：求知若饥，虚心若愚

It was their farewell message as they signed off.那是他们在停刊时写下的告别讯息，“Stay hungry, stay foolish.” 求知若饥，虚心若愚

And I have always wished that for myself, and now, as you graduate to begin a new, I wish that for you.Stay hungry, stay foolish.我总是以此自许。当你们毕业，展开新生活，我也以此期许你们：求知若饥，虚心若愚

第二篇：苹果CEO辞职信

我常说，如果有那么一天，我无法再胜任苹果CEO，无法再达到大家的期望值，我会在第一时间告诉你们。不幸的是，那个日子终于到了。

在此，我宣布辞去苹果首席执行官职务。如果董事会认为合适的话，我想担任董事长，或者董事甚至普通职员都可以。

至于我的继任者，我强烈建议实施我们已定的继任计划，并提名蒂姆·库克担任苹果CEO。

我认为，苹果最光明和最具创新力的日子还在后头。我期待着在新的岗位上看护苹果的成功并为此做出贡献。

在苹果我交了一些生命中最好的朋友，我要感谢多年来与我共同努力的所有人。（木秀林）

附辞职信英文原文：

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.Unfortunately, that day has come.I hereby resign as CEO of Apple.I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Apple’s brightest and most innovative days are ahead of it.And I look forward to watching and contributing to its success in a new role.I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

第三篇：苹果新任CEO演讲稿

Team:

大家好，I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world.Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years.I share Steve's optimism for Apple's bright future.我十分期待担任苹果这家全球最具创新意识企业的CEO的机会，加盟苹果是我做出的最正确的决定。能为苹果和乔布斯工作13年是我一生的荣耀。我和乔布斯一样，对苹果美好的未来充满信心。

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees.We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.乔布斯是一位非凡的领袖，也是我和整个管理团队，以及苹果员工的导师。我们衷心的希望乔布斯作为董事长来继续指导和鼓励我们。

I want you to be confident that Apple is not going to change.I cherish and celebrate Apple's unique principles and values.Steve built a company and culture that is unlike any other in the world and we are going to stay true to that--it is in our DNA.We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.我希望大家相信，苹果不会发生重大变化。我珍惜并支持苹果独一无二的法则和价值。乔布斯所打造出的这家企业和企业文化与世界上任何一家企业都不同，并且已经深入我们的DNA，我们将继续坚持。我们将继续提供全世界最好的产品，满足用户的需求，并且让员工为我们所做的感到无与伦比的自豪。

I love Apple and I am looking forward to diving into my new role.All of the incredible support from the Board, the executive team and many of you has been inspiring.I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.Tim

我热爱苹果，我期望履行我的新职责。来自董事会、管理团队和大家的鼎立支持让我倍受鼓舞，我相信我们的前途更加美好，我们会继续让苹果成为神奇之地。

第四篇：苹果CEO史蒂夫·乔布斯宣布辞职

这是苹果公司和Pixar动画工作室的CEO Steve Jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。

Thank you.I'm honored to be with you today for your commencement from one of the finest universities in the world.Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.谢谢大家。很荣幸能和你们，来自世界最好大学之一的毕业生们，一块儿参加毕业典礼。老实说，我大学没有毕业，今天恐怕是我一生中离大学毕业最近的一次了。

Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.今天我想告诉大家来自我生活的三个故事。没什么大不了的，只是三个故事而已。

The first story is about connecting the dots.第一个故事，如何串连生命中的点滴。

I dropped out of Reed College after the first six months but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, “We've got an unexpected baby boy.Do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would go to college.我在里得大学读了六个月就退学了，但是在18个月之后--我真正退学之前，我还常去学校。为何我要选择退学呢？这还得从我出生之前说起。我的生母是一个年轻、未婚的大学毕业生，她决定让别人收养我。她有一个很强烈的信仰，认为我应该被一个大学毕业生家庭收养。于是，一对律师夫妇说好了要领养我，然而最后一秒钟，他们改变了主意，决定要个女孩儿。然后我排在收养人名单中的养父母在一个深夜接到电话，“很意外，我们多了一个男婴，你们要吗？”“当然要！”但是我的生母后来又发现我的养母没有大学毕业，养父连高中都没有毕业。她拒绝在领养书上签字。几个月后，我的养父母保证会让我上大学，她妥协了。

This was the start in my life.And 17 years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back, it was one of the best decisions I ever made.The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.这是我生命的开端。十七年后，我上大学了，但是我很无知地选了一所差不多和斯坦福一样贵的学校，几乎花掉我那蓝领阶层养父母一生的积蓄。六个月后，我觉得不值得。我看不出自己以后要做什么，也不晓得大学会怎样帮我指点迷津，而我却在花销父母一生的积蓄。所以我决定退学，并且相信没有做错。一开始非常吓人，但回忆起来，这却是我一生中作的最好的决定之一。从我退学的那一刻起，我可以停止一切不感兴趣的必修课，开始旁听那些有意思得多的课。

It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms.I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example.事情并不那么美好。我没有宿舍可住，睡在朋友房间的地上。为了吃饭，我收集五分一个的旧可乐瓶，每个星期天晚上步行七英里到哈尔-克里什纳庙里改善一下一周的伙食。我喜欢这种生活方式。能够遵循自己的好奇和直觉前行后来被证明是多么的珍贵。让我来给你们举个例子吧。

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.当时的里德大学提供可能是全国最好的书法指导。校园中每一张海报，抽屉上的每一张标签，都是漂亮的手写体。由于我已退学，不用修那些必修课，我决定选一门书法课上上。在这门课上，我学会了“serif”和“sans-serif”两种字体、学会了怎样在不同的字母组合中改变字间距、学会了怎样写出好的字来。这是一种科学无法捕捉的微妙，楚楚动人、充满历史底蕴和艺术性，我觉得自己被完全吸引了。

None of this had even a hope of any practical application in my life.But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.当时我并不指望书法在以后的生活中能有什么实用价值。但是，十年之后，我们在设计第一台 Macintosh计算机时，它一下子浮现在我眼前。于是，我们把这些东西全都设计进了计算机中。这是第一台有这么漂亮的文字版式的计算机。要不是我当初在大学里偶然选了这么一门课，Macintosh计算机绝不会有那么多种印刷字体或间距安排合理的字号。要不是Windows照搬了 Macintosh，个人电脑可能不会有这些字体和字号。

If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.要不是退了学，我决不会碰巧选了这门书法课，个人电脑也可能不会有现在这些漂亮的版式了。

Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards ten years later.Again, you can't connect the dots looking forward.You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.当然，我在大学里不可能从这一点上看到它与将来的关系。十年之后再回头看，两者之间关系就非常、非常清楚了。你们同样不可能从现在这个点上看到将来；只有回头看时，才会发现它们之间的关系。所以你必须相信，那些点点滴滴，会在你未来的生命里，以某种方式串联起来。你必须相信一些东西——你的勇气、宿命、生活、因缘，随便什么——因为相信这些点滴能够一路连接会给你带来循从本觉的自信，它使你远离平凡，变得与众不同。

My second story is about love and loss.I was lucky.I found what I loved to do early in life.Woz and I started Apple in my parents' garage when I was 20.We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned 30, and then I got fired.How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well.But then our visions of the future began to diverge, and eventually we had a falling out.When we did, our board of directors sided with him, and so at 30, I was out, and very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure and I even thought about running away from the Valley.But something slowly began to dawn on me.I still loved what I did.The turn of events at Apple had not changed that one bit.I'd been rejected but I was still in love.And so I decided to start over.第二个故事是关于爱与失的。我很幸运，很早就发现自己喜欢做的事情。我二十岁的时候就和沃茨在父母的车库里开创了苹果公司。我们工作得很努力，十年后，苹果公司成长为拥有四千名员工，价值二十亿的大公司。我们刚刚推出了最好的创意，Macintosh操作系统，在这之前的一年，也就是我刚过三十岁，我被解雇了。你怎么可能被一个亲手创立的公司解雇？事情是这样的，在公司成长期间，我雇佣了一个我们认为非常聪明，可以和我一起经营公司的人。一年后，我们对公司未来的看法产生分歧，董事会站在了他的一边。于是，在我三十岁的时候，我出局了，很公开地出局了。我整个成年生活的焦点没了，这很要命。一开始的几个月我真的不知道该干什么。我觉得我让公司的前一代创建者们失望了，我把传给我的权杖给弄丢了。我与戴维德·帕珂德和鲍勃·诺埃斯见面，试图为这彻头彻尾的失败道歉。我败得如此之惨以至于我想要逃离硅谷。但有个东西在慢慢地叫醒我：我还爱着我从事的行业。这次失败一点儿都没有改变这一点。我被逐了，但我仍爱着我的事业。我决定重新开始。

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods in my life.During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife.Pixar went on to create the world's first computer-animated feature film, “Toy Story,” and is now the most successful animation studio in the world.当时我没有看出来，但事实证明“被苹果开除”是发生在我身上最好的事。成功的重担被重新起步的轻松替代，对任何事情都不再特别看重，这让我感觉如此自由，进入一生中最有创造力的阶段。接下来的五年，我创立了一个叫NeXT的公司，接着又建立了Pixar，然后与后来成为我妻子的女人相爱。Pixar出品了世界第一个电脑动画电影：“玩具总动员”，现在它已经是世界最成功的动画制作工作室了。

In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.在一系列的成功运转后，苹果收购了NeXT，我又回到了苹果。我们在NeXT开发的技术在苹果的复兴中起了核心作用，另外劳琳和我组建了一个幸福的家庭。

I'm pretty sure none of this would have happened if I hadn't been fired from Apple.It was awful-tasting medicine but I guess the patient needed it.Sometimes life's going to hit you in the head with a brick.Don't lose faith.I'm convinced that the only thing that kept me going was that I loved what I did.You've got to find what you love, and that is as true for work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do.If you haven't found it yet, keep looking, and don't settle.As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on.So keep looking.Don't settle.我非常确信，如果我没有被苹果炒掉，这些就都不会发生。这个药的味道太糟了，但是我想病人需要它。有些时候，生活会给你迎头一棒。不要丧失信心。我确信唯一让我一路走下来的是我对自己所做事情的热爱。你必须去找你热爱的东西，对工作如此，对你的爱人也是这样的。工作会占据你生命中很大的一部分，你只有相信自己做的是伟大的工作，你才能怡然自得。如果你还没有找到，那么就继续找，不要停。全心全意地找，当你找到时，你会知道的。就像任何真诚的关系，随着时间的流逝，只会越来越紧密。所以继续找，不要停。

My third story is about death.When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.我的第三个故事关于死亡。我17岁的时候读到过一句话“如果你把每一天都当作最后一天过，有一天你会发现你是正确的”。这句话给我留下了深刻的印象。从那以后，过去的33年，每天早上我都会对着镜子问自己：“如果今天是我的最后一天，我会不会做我想做的事情呢？”如果连着一段时间，答案都是否定的的话，我就知道我需要改变一些东西了。提醒自己就要死了是我遇见的最大的帮助，帮我作了生命中的大决定。因为几乎任何事——所有的荣耀、骄傲、对难堪和失败的恐惧——在死亡面前都会消隐，留下真正重要的东西。提醒自己就要死亡是我知道的最好的方法，用来避开担心失去某些东西的陷阱。你已经赤裸裸了，没有理由不听从于自己的心愿。

About a year ago, I was diagnosed with cancer.I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctors' code for “prepare to die.” It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months.It means to make sure that everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.大约一年前，我被诊断出患了癌症。我早上七点半作了扫描，清楚地显示在我的胰腺有一个肿瘤。我当时都不知道胰腺是什么东西。医生们告诉我这几乎是无法治愈的，我还有三到六个月的时间。我的医生建议我回家，整理一切。在医生的辞典中，这就是“准备死亡”的意思。就是意味着把要对你小孩说十年的话在几个月内说完；意味着把所有东西搞定，尽量让你的家庭活得轻松一点；意味着你要说“永别”了。

I lived with that diagnosis all day.Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and, thankfully, I am fine now.我整日都想着那诊断书的事情。后来有天晚上我做了一个活切片检查，他们将一个内窥镜伸进我的喉咙，穿过胃，到达肠道，用一根针在我的胰腺肿瘤上取了几个细胞。我当时是被麻醉的，但是我的妻子告诉我，那些医生在显微镜下看到细胞的时候开始尖叫，因为发现这竟然是一种非常罕见的可用手术治愈的胰腺癌症。我做了手术，现在，我痊愈了。

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept.No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share.No one has ever escaped it.And that is as it should be, because death is very likely the single best invention of life.It's life's change agent;it clears out the old to make way for the new.right now, the new is you.But someday, not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it's quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma, which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice, and most important, have the courage to follow heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.这是我最接近死亡的时候，我也希望是我未来几十年里最接近死亡的一次。这次死里逃生让我比以往只知道死亡是一个有用而纯粹书面概念的时候更确信地告诉你们，没有人愿意死，即使那些想上天堂的人们也不愿意通过死亡来达到他们的目的。但是死亡是每个人共同的终点，没有人能够逃脱。也应该如此，因为死亡很可能是生命最好的发明。它去陈让新。现在，你们就是“新”。但是有一天，不用太久，你们有会慢慢变老然后死去。抱歉，这很戏剧性，但却是真的。你们的时间是有限的，不要浪费在重复别人的生活上。不要被教条束缚，那意味着会和别人思考的结果一块儿生活。不要被其他人的喧嚣观点掩盖自己内心真正的声音。你的直觉和内心知道你想要变成什么样子。所有其他东西都是次要的。

When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation.It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.it was sort of like Google in paperback form 35 years before Google came along.It was idealistic, overflowing with neat tools and great notions.Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue.It was the mid-1970s and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitch-hiking on if you were so adventurous.Beneath were the words, “Stay hungry, stay foolish.” It was their farewell message as they signed off.“Stay hungry, stay foolish.” And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you.Stay hungry, stay foolish.我年轻的时候，有一份叫做《完整地球目录》的好杂志，是我们这一代人的圣经之一。它是一个叫斯纠华特·布兰的、住在离这不远的曼罗公园的家伙创立的。他用诗一般的触觉将这份杂志带到世界。那是六十年代后期，个人电脑出现之前，所以这份杂志全是用打字机、剪刀和偏光镜制作的。有点像软皮包装的google，不过却早了三十五年。它理想主义，全文充斥着灵巧的工具和伟大的想法。斯纠华特和他的小组出版了几期“完整地球目录”，在完成使命之前，他们出版了最后一期。那是七十年代中期，我和你们差不多大。最后一期的封底是一张清晨乡村小路的照片，如果你有冒险精神，可以自己找到这条路。下面有一句话，“保持饥饿，保持愚蠢”。这是他们的告别语，“保持饥饿，保持愚蠢”。我常以此勉励自己。现在，在你们即将踏上新旅程的时候，我也希望你们能这样。保持饥饿，保持愚蠢。

Thank you all, very much.非常感谢。

第五篇：苹果CEO乔布斯为何突然辞职

苹果CEO乔布斯为何突然辞职

8月25日，苹果公司董事会宣布CEO史蒂夫·乔布斯今天致信辞去公司首席执行官一职，同时任命苹果COO库克接任CEO。乔布斯被选为董事会主席，库克将加入董事会，立即生效。乔布斯辞职苹果股价盘后大跌5.39%，还引起美国股票期货下跌。乔布斯悄然离职，宣告苹果公司一个黄金时代结束。

从 CEO 位置退下来，乔布斯就不会再参与到繁杂的日常工作中去了，作为董事会主席，他最多还会起到一个指引方向，制定战略的作用。然而随着与一线的逐渐疏远，苹果的乔布斯色彩将不断褪去，可以这么说，苹果的乔布斯时代已经到了尾声，紧接着的，是Tim Cook 的时代。

史蒂夫•乔布斯，1955年2月24日出生于美国旧金山，他是一个禅宗佛教徒，曾一度考虑出家为僧。1972年高中毕业后，在俄勒冈州波特兰市的里德学院只念了一学期的书；高中学历，读过一年大学。1974年辍学成为雅达利电视游戏机公司的一名职员，1976年乔布斯和斯蒂夫•沃兹尼亚克创办了苹果公司；1977年1月，苹果公司正式注册成立；1983年，乔布斯着力研究新个人电脑；1985年，被Sculley扫地出门创办NeXT；1986年，乔布斯收购Pixar，加入迪斯尼董事会；1996年，苹果收购NeXT，乔布斯担任苹果顾问；1997年，乔布斯再次成为苹果CEO；1977年至今一直为苹果公司CEO。

1985年，乔布斯获得了由里根总统授予的国家级技术勋章。1997年成为《时代周刊》的封面人物；同年被评为最成功的管理者，是声名显赫的“计算机狂人”。三次登上《时代》杂志封面。2007年，乔布斯被《财富》杂志评为了最伟大商人。2009年被财富杂志评选为这十年美国最佳CEO，同年当选时代周刊风云人物之一。2009年，乔布斯成为最受美国青少年尊敬企业家，其身家达54亿美元。2010年，苹果取代谷歌成为全世界最具价值的品牌。美国媒体分析认为，在二三年内苹果的市值将来达到1万亿，成全球最大科技公司。

在创新上，乔布斯是一个特立独行的颠覆者，认为创新不仅仅是推出新技术，还要把技术以艺术的形式表达出来；在战略上，他是一个不折不扣的反主流分子，不仅有勇气反对成功的商业模式，而且在冷嘲热讽中坚持到胜利；在营销上，他是一个充满浪漫气息的传教士，不仅善于以出其不意的故事情节吊人胃口，同样擅长营造高贵奢华的氛围与品位摄人心魄；在管理上，他是一个简约粗暴的领导者，据说苹果公司的人事招聘的面试中有一道必答题：“你是不是处男？”他用最简单粗暴的方式实现最有效的沟通，他知道自己想要什么并能立刻执行；在文化上，他是一个自命不凡、永不妥协的“海盗头子”，不仅将这种海盗文化植入公司的基因中，而且努力使之制度化„„这就是史蒂夫•乔布斯，一个毫无理由的完美主义者，一个可以被打倒，但永远不会被打败的IT狂人！

那么乔布斯为何突然离职？库克接任CEO后能续演苹果的辉煌吗？

尽管乔布斯并没有告知究竟是什么原因让他辞去 CEO 的职位，不过考虑到这封信的第一段，以及乔布斯长期以来的健康问题，我个人以为他的健康状况再次恶化了，他的身体已经无法支撑繁忙的日常工作，这实在是令人担心，我希望后继会有更多的报道，让我们了解他当前的实际状况。

众所周知，乔布斯患有胰腺癌，而且还是恶性的肿瘤，在胰腺内的恶性肿瘤引起死亡的概率非常的高。2009年4月，乔布斯在田纳西州孟菲斯的卫理公会大学医院移植研究所接受了肝脏移植。手术非常成功。

乔布斯曾在2009年和2011年两次因病休假，当时苹果股价均出现大幅下跌。24日在乔布斯宣布辞职的消息发布不久，苹果公司的股价应声下跌5.3%。

乔布斯被视为苹果公司的心脏和灵魂，分析人士和投资者曾多次表现出如果乔布斯离开苹果，这家全球市值第二大的公司将如何应对的关心。

莱文森说：“蒂姆就是我们下任CEO的合适人选，董事会对此充满信心。”苹果称，正是乔布斯提名蒂姆·库克作为其接班人，并敦促董事会立即执行。

从时间点上来看，iPhone 5 应该很快就要发布了，乔布斯作为苹果的标志跟旗手，对于整个业界，以及苹果的影响力毋庸置疑。其对于投资者潜在的心理作用，很可能将引发苹果股价的大幅波动(应声下跌 5%)，在这样的状况下，发布新一代拳头产品，对于维持整个公司的状况，以及保持投资者的信心都有重要的作用。

不管如何，乔布斯半退休了，我们再也看不到他在台上发布新产品的风采，再也没有“one more thing”，再也不会看到他与用户之间的 Email 交流，这个二十一世纪前十年的标志性人物，伟大的 CEO，走到了职业生涯的尽头。

现年50岁的库克仍然单身，并且以风度翩翩著称。多名前苹果员工说，他很少参加社交活动，他在苹果以外的主要精力都投入到了奥本大学的足球场。前苹果员工称库克为健身狂人，似乎他是为健身而生。他热爱登山和骑自行车，经常早上5点起床锻炼身体，然后给下属发邮件。

曾经为库克工作五年的詹妮斯表示：“蒂姆与史蒂夫·乔布斯一样，都是苹果其他员工前行的指示器。”目前，詹妮斯已经成为票务比较网站FanSnap的首席执行官。

公司高管薪酬分析机构Equilar表示，目前库克在苹果的薪酬为1.562亿美元，这其中包括年薪、奖金和股票收益。另外，他还持有价值1.4亿美元的苹果股票。

一位前苹果高管说：“没有乔布斯，苹果将是一个不同的公司。但蒂姆了解乔布斯所知道的，也了解乔布斯所不知道的，而且他相信其他人可以干好工作。”这名前高管补充说：“他不可能成为幻想家，但这没关系，因为他周围还有其他具有聪明才智的人。”

《纽约时报》曾经报道过，库克与苹果公司CEO千丝万缕的关系。库克有着丰富的工作履历，但是却有着与乔布斯完全不同的性格。过去库克曾两次充当苹果的“救火队员”，两次经历都简短而成功。然而如果乔布斯的健康状况没有改善，库克将长期担负这一职责。尽管苹果掌门人的继承计划严格保密，但库克仍被广泛看作是最有可能接替乔布斯的人选。正如苹果某高官所言，“他不可能成为幻想家，但这没关系，因为他周围还有其他具有聪明才智的人。”

乔布斯致苹果董事会及所有员工的信函如下：

“我曾经说过，如果有一天我不再能履行作为苹果CEO的职责并担负期望，我会是第一个告诉你知的人。不幸的是，这一天真的来了。

在此，我宣布从苹果CEO的职位上辞职，如果董事会同意，我将担任苹果董事会主席。针对接任者，我强烈建议执行我们制定的接任计划，并提名蒂姆·库克作为苹果CEO。

我相信在他的领导下，苹果的未来将会更加光明，更有创新能力。我也期待着在新的岗位上见证，并为苹果的成功添砖加瓦。

在苹果，我结识了很多人生挚友，感谢你们这么多年以来的陪伴。

我相信，苹果的未来将更加光明，更具创造力。我期待为未来苹果的成功，也将为此尽自己的绵薄之力。