第一篇:杜克大学毕业典礼苹果CEO库克震撼演讲:请无所畏惧!
月13日,杜克大学举办了2018届学生的毕业典礼。苹果公司首席执行官蒂姆·库克(Tim Cook)作为校友重返母校,进行了一场毕业演讲。演讲围绕着“无所畏惧”(Be Fearless)展开,鼓励新一届的毕业生们勇敢地做出改变。
美国当地时间2018年5月13日,杜克大学举办了2018届学生的毕业典礼。苹果公司首席执行官蒂姆·库克作为校友,重返母校,进行了一场震撼人心的演讲。
演讲围绕着“无所畏惧”(Be Fearless)展开,鼓励新一届的毕业生们不要默守陈规,不要因循守旧,要敢于想,要敢于突破。
库克还在演讲中提到了一些社会问题,比如:气候变化、枪支暴力和“Me too”运动等。他还鼓励年轻人与不公正、不平等的行为作斗争。
除了祝贺校友们毕业,以及鼓励大家像库克的导师和朋友——苹果创始人史蒂夫·乔布斯(Steve Jobs)那样不同凡“想”之外,库克还对隐私问题和技术、以及相关事件发表了自己的看法。
库克还援引了马丁·路德·金的名句:“The time is always right to do right。”(做正确的事情,什么时候都是好时机。)
今天给大家分享这篇演讲,希望能够激励大家,也能给大家前进的勇气。
Hello Blue Devils!It is great to be back at Duke.It is an honor to stand before you both as your commencement speaker and a graduate.Hi,蓝魔们(杜克大学别名),我很高兴回到这里。很荣幸能够站在大家的面前进行演讲,你们都是毕业典礼的主角,也是杜克大学最新的毕业生。I earned my degree from the Fuqua School in 1988.In preparing for this speech, I reached out to one of my favorite professors from back then.Bob Reinheimer taught this great course in management communications, which included sharpening your public speaking skills.我在1988年获得了杜克大学福库商学院的学位。在准备这次演讲的时候,我与当时自己最喜欢的一位教授取得了联系。他的名字叫做Bob Reinheimer,负责“管理交流”课程的教学,这门课程可以提高你的演讲技巧。
We hadn't spoke for decades.So I was thrilled when he told me he remembered a particularly gifted public speaker who took his class in the 1980's with a bright mind and a charming personality.He said he knew way back then this person was destined for greatness.我们已经有几十年没有联系过了,所以,当他告诉我,我能够回到母校进行演讲后,我非常激动。他说他在定演讲人选的时候,想起了一位自己在上世纪80年代教过的学生,不仅极具演讲天赋,而且还有聪明的头脑和迷人的个性。他说,他当时就知道,这个人注定不平凡。
You can imagine how this made me feel.Professor Reinheimer had an eye for talent, and if I do say so myself, I think his instincts were right.你能想象,我听到这样的赞美后,内心是什么感觉。Bob Reinheimer教授向来对人才有着敏锐的嗅觉,如果一定要我评价的话,我觉得他的看法都是正确的。Melinda Gates has really made her mark in the world!I'm grateful to Bob and Dean Boulding and all of my Duke professors.Their teachings have stayed with me throughout my career.I want to thank President Price and the Duke faculty, and my fellow members of the Board of Trustees for the honor of speaking with you today.I would also like to add my congratulations to this year’s honorary degree recipients.梅琳达·盖茨(Melinda Gates,比尔盖茨夫人)之前也来过这里进行演讲,我很感激Bob Reinheimer、Dean Boulding,以及所有教过我的杜克大学的教授们。在我的职业生涯中,一直是他们的谆谆教导陪伴着我。
我还要感谢Price主席、杜克大学的教职人员以及其他董事会成员,感谢给我这份荣幸,站在这里,与大家交流。我也想感谢在座所有即将毕业获得学位的大家。But most of us, congratulations to the Class of 2018!最重要的是,祝贺大家成为杜克大学2018届的毕业生!
No graduate gets to this moment alone.I want to acknowledge your parents and grandparents and friends who are here cheering you on, just as they have every step of the way.Let's give them our thanks.没有一个在座的毕业生这个时刻是独自度过的,首先让我们感谢你们的父母、祖父母和朋友,他们在这里为你们欢呼,就像他们在你们生命中的每一天做的那样。Today especially I remember my mother, who watched me graduate from Duke.I wouldn't have been there that day or made it here today without her support.Let's give our special thanks to all of the mother's here today on Mother's Day.在这个特殊的日子,我也想起了我的妈妈,她看着我从杜克大学毕业。如果没有她的支持,我无法享受到毕业的荣誉,今天我也就不会站在这里。让我们向所有的母亲表达感谢,母亲节快乐!I have wonderful memories here, studying — and not studying — with people I still count as friends to this day.Cheering in Cameron;cheering for the victory, cheering even louder when the victory is over Carolina.我在这里留下了非常美好的回忆,与那些在今天依旧是朋友的人一起学习,而且不仅是学习。比如,我们会在在Cameron篮球馆为校队每一次的胜利喝彩,尤其是战胜卡莱罗那队时,欢呼声尤其响亮。
Look back over your shoulder fondly and say good-bye to Act I of your life.Then quickly look forward.Act II begins today.It is your turn to reach out and take the baton.当你们深情回顾大学岁月,现在到了告别过的时候了,向你们生命中的第一幕说再见,然后快速向前看,你人生的第二幕从今天开始,轮到你伸出手接住接力棒了。
You entered the world at a time of great challenge.Our country is deeply divided, and too many Americans refuse to hear any opinion that differs from their own.Our planet is warming with devastating consequences.And there's some that even deny it is happening.Our schools and communities suffer from deep inequality.We fail to guarantee every student the right to a good education.你进入了一个充满挑战的世界,美国面临着深刻的分歧,太多的美国人拒绝倾听与自己相左的意见;我们的地球正在变暖,未来会有灾难性的后果,但依旧有很多人不以为然;我们的学校和社区正遭受着巨大的不平等,无法保证每一个学生都有权利接受良好的教育。
And yet we are not powerless in the face of these problems.You are not powerless to fix them.No generation has ever had more power than yours.And no generation has a chance to change things faster than yours can.面对这些问题,我们并非无能为力。你们并非没有能力去修补。没有一代人拥有比你更强的力量。没有一代人拥有比你们更快地改变事物的机会。
The pace at which progress is possible has accelerated dramatically.Aided by technology, every individual has the tools, potential and reach to build a better world.取得进展的速度已经加快了,在技术的帮助下,每个人都可以通过工具、潜能和自己的能力去建设一个更美好的世界。
That makes this the best time in history to be alive.Whatever you choose to do with your life, wherever your passion takes you, I urge you to take the power you have been given and use it for good.Aspire to leave this world better than you found it.这是历史上最好的时代。无论你选择如何对待你的生活,也不论你的热情会将你引向何处,我都会鼓励大家接受赋予你们的力量,并用其向善。去给你最初认识的这个世界增添美好。I didn't always see life as clearly as I do today.But I've learned the greatest challenge of life is knowing when to break with conventional wisdom.其实,我并不总是能像此刻这样清晰地认识生活,但我已经知道人生最大的挑战就是拥有知道何时应该打破传统的智慧。
Don't just accept the world you inherit today.Don't just accept the status quo.No big challenge has ever been solved and no lasting improvement has ever been achieved unless people dare to try something different.Dare to think different.不要只是一昧地接受你今天所继承的世界。不要只是接受现状。
除非我们敢于尝试、敢于思考不同的东西,不然所有的困难都无法解决,我们也无法实现持久的进步。I was lucky to learn from someone who believed this deeply.Someone who knew that changing the world starts with following a vision.Not a path.He was my friend and mentor, Steve Jobs.我很幸运,能够从一位坚信这个理念的人那里学到很多东西。他之所以能够改变世界,就是因为他坚信要追随自己的理想,不因循守旧。他就是我的朋友兼导师,史蒂夫·乔布斯。
Steve's vision was that great ideas come from a restless refusal to accept things as they are.Those principles still guide us at Apple today.We reject the notion that global warming is inevitable.That's why we run Apple on 100 percent renewable energy.史蒂夫的远见是,伟大的想法来自不安的内心以及拒绝默守陈规。这些原则今天仍然指引着苹果公司的发展。我们反对全球变暖不可避免的观念。这就是为什么我们要用100%可再生能源来维持苹果公司的运营。
We reject the excuse that getting the most out of technology means trading away your right to privacy.So we choose a different path.Collecting as little of your data as possible, being thoughtful and respectful when it is in our care.Because we know it belongs to you.我们拒绝以让技术发挥最大作用作为借口,放弃用户的隐私权。所以我们选择不同的道路:尽可能少地收集用户数据,非常尊重用户的权力和想法。因为我们知道这一切都属于用户。
In every way at every turn, the question we ask ourselves is not what can we do, but what should we do?
Because Steve taught us that's how change happens.And from him, I learned to never be content with the way that things are.在每一个方面,在每一个转折点,我们要问自己的问题不是“我能做什么”,而是“我应该做什么”。
因为乔布斯让我们看到改变是如何发生的。从他身上,我学会了永远不要安于现状。
I believe in mindset comes naturally to young people.And you should never let go of this restlessness.So today's ceremony isn't just about presenting you with a degree.It is about presenting you with a question.How will you challenge the status quo? How will you push the world forward?
我认为这种心态对年轻人来说很自然的。你们不要放弃这种年轻人的特质。所以,今天的典礼不仅是向你们授予学位,更是为了向你提出一个问题:你将如何挑战现状? 又将如何推动世界向前发展?
years ago today, May 13, 1968, Robert Kennedy was campaigning in Nebraska and spoke to a group of students who were wrestling with the same question.Those were troubled times too.The U.S.was at war in Vietnam.There was violent unrest in America's cities.And the country was still reeling from the assassination of Dr.Martin Luther King a month earlier.50年前的今天,1968年5月13日,罗伯特·肯尼迪在内布拉斯加州进行了竞选活动,并与一群面临同样问题的学生交谈。
当时,也是困难时期。美国陷于越南战争,国内很多城市发生骚乱。那时候,就在一个月前,马丁·路德·金被刺杀。
Kennedy gave the students a call to action.When you look across this country and when you see people's lives held back by discrimination and poverty, when you see injustice and inequality, he said you should be the last people to accept things as they are.肯尼迪号召学生们行动起来。他说,当你们看到这个国家有许多人深受贫困和歧视的困扰,看到他们遭遇不公平和不公正的对待时,你应该是最后一个放弃的人。Let Kennedy's words echo here today.You should be the last people to accept it.今天,再次让肯尼迪的话再次在我们脑海中回想。你们应该是最后一个接受这种现实的人。
Whatever path you've chosen, be it medicine or business, engineering or the humanities, whatever drives your passion, be the last to accept the notion that the world you inherit cannot be improved.Be the last to accept the excuse that says that's just how things are done here.无论你选择了什么样的道路,无论是医药学还是商业,工程学还是人文科学,无论是什么在驱动你的热情,请成为最后一个接受“这个世界无法改进”这个概念的人,请成为最后一个接受“事情就是这样做”这个借口的人。
Duke graduates, you should be the last people to accept it.And you should be the first to change it.杜克的毕业生们,你们应该成为最后一个接受这些的人。并且,你应该成为第一个做出改变的人。
The world-class education you received and that you worked so hard for gives you opportunities that few people have.You are uniquely qualified and therefore uniquely responsible to build a better way forward.That won't be easy.你接受了世界一流的教育,你更应该努力奋斗,因为并不是所有人都有这样的机会。
因此,你要担负起这独一无二的责任,朝着更好的方向前进。这不容易。It will require great courage.But that courage will not only help you live your life to the fullest, it will empower you to transform the lives of others.这需要很大的勇气。但这种勇气不仅能帮助你们拥有更充实的生活,而且还能改变别人的生活。
Last month I was in Birmingham to mark the 50th anniversary of Dr.King's assassination.I had the incredible privilege of spending time with women and men who marched and worked alongside him.上个月,我在伯明翰参加纪念马丁·路德·金遇刺50周年的活动。很难得,我有荣幸能够与那些曾与他并肩战斗的人们共度一段时光。
Many of them were younger at the time than you are now.They told me when they defied their parents and joined the sit-ins and the boycotts, when they faced the police dogs and the fire hoses, they were risking everything they had, becoming foot soldiers for justice without a second thought.他们中的许多人,在那时候,比你们还年轻。他们告诉我,当他们违抗父母,参加静坐和抵制时,当他们面对警犬和消防栓的时候,将自己置于危险中的时候,他们不假思索地把自己变成了正义的士兵。
Because they knew that change had to come.Because they believe so deeply in the cause of justice.Because they knew that with even all of the adversity they had faced, they had the chance to build something better for the next generation.因为他们知道变化必须到来。因为他们深信正义的事业。因为他们知道,即使面临所有的困难,他们也有机会为下一代创造更好的世界。
We can all learn from their example.If you hope to change the world, you must find your fearlessness.我们都可以从他们的例子中学习。如果你希望改变世界,你必须要有无所畏惧的精神。
Now if you are anything like I was on graduation day, maybe you are not feeling so fearless.Maybe you are thinking about the job that you hope to get or wondering where you are going to live or how to repay that student loan.These I know are real concerns.I had them too.现在,如果你像我毕业那天一样,也许你不会那么无所畏惧。也许你正在考虑你希望得到的那份工作,或想知道你要去哪里生活,或如何偿还这笔学生贷款。这些,我都了解。这是实实在在的担忧。我也有过这样的忧虑。
But don't let those worries stop you from making a difference.Fearlessness means taking the first step, even if you don't know where it will take you.但不要让这些担忧阻止你做出改变。无畏就意味着要勇敢迈出第一步,即使你不知道它将你引向何处。It means being driven by a higher purpose rather than by applause.It means knowing that you reveal your character when you stand apart more than when you stand with the crowd.这意味着,你将被更高的目标所驱使,而不是掌声。这还意味着,当你独处时,才会发现自己的问题,而不是与大家在一起的时候。
If you step up without fear of failure, if you talk and listen to each other without fear of rejection, if you act with decency and kindness even when no one is looking, even if it seems small or inconsequential, trust me, the rest will fall into place.More importantly, you'll be able to tackle the big things when they come your way.如果你想加快进步,就不要畏惧失败;如果你想与他人互相倾听和交流,就不要担心被拒绝;如果你举止得体,内心善良,即是暂时还没有人发现,属于你的时代也会来到。更重要的是,当你的时代来临时,你可以在你遇到困难时解决大问题。
It is in the truly trying moments that the fearless inspire us.Fearless like the students of Parkland, Fla., who refused to be silent about the epidemic of gun violence.They have rallied millions to their cause.在一次又一次的尝试中,正是无所畏惧的精神激励着我们。就像佛罗里达州帕克兰学校的学生们一样无畏,他们不惧怕枪支暴力带来的威胁,并没有保持沉默,而是为了目标团结了数百万人。
Fearless like the women that say #metoo and #timesup.Women who cast light into dark places and move us to a more just and equal future.就像那些勇敢说出“me too”和“time's up”的女性一样无畏,她们把光亮照射到了一最黑暗的地方,推动我们向更加公正和平等的未来前行。Fearless like those who fight for the rights of immigrants who understand that our only hopeful future is one that embraces all who want to contribute.就像那些为移民权利而战的人们一样无畏,他们明白,唯一有希望的未来就是拥抱所有想为这个国家做出贡献的人。
Duke graduates, be fearless!Be the last people to accept things as they are.And the first people to stand up and change them for the better.杜克的毕业生们,请无所畏惧,请成为最后一个接受现状的人,请成为第一个站起来改变的人。
In 1964, Martin Luther King Jr.gave a speech at Page Auditorium to an overflow crowd.Students who couldn't get a seat listened from outside in the lawn.1964年,马丁·路德·金在发表演讲时,台下坐满了人,那些没有座位的学生则拥挤在草坪上。Dr.King warned them that some day we would all have to atone not only for the words and actions of the bad people, but for the appalling silence and indifference of the good people who stood around and say wait on time.那时候,马丁·路德·金博士就告诫学生们,人们总有一天都要为自己的行为付出代价,作恶的坏人如此,那些沉默和冷漠的“好人”也是如此。
Martin Luther King stood right here at Duke and said the time is always right to do right.For you graduates, that time is now.It will always be now.马丁·路德·金曾在杜克大学说过:“只要做对的事情,永远都是最好的时机。对你们来说,毕业生们,现在是时候行动了。” Thank you, and congratulations, Class of 2018!谢谢大家,祝贺你们,2018届的毕业生们。完整视频戳:苹果CEO库克杜克大学演讲
视频来源:WT字幕组大咖访谈录
第二篇:苹果CEO库克华盛顿大学演讲稿
苹果CEO库克华盛顿大学演讲稿
苹果CEO库克华盛顿大学演讲稿是苹果公司CEO库克在华盛顿大学的毕业演讲,在美国在毕业前夕,学校会邀请名人进行校园演讲,意味着大学毕业后的新开始,下面是这篇苹果CEO库克华盛顿大学演讲稿
苹果CEO库克华盛顿大学演讲稿全文
人生不能只做观众!
Hello GW.Thank you very much President Knapp for that kind intro.Alex, trustees, faculty and deans of theuniversity, my fellow honorees, and especially you the class of 2015.Yes.Congratulations to you, to your family, to your friends that are attending today’s ceremony.Youmade it.It’s a privilege, a rare privilege of a lifetime to be with you today.And I think thank youenough for making me an honorary Colonial.Before I begin today, they asked me to make a standard announcement.You’ve heard this silencing your phones.Those of you with an iPhone, just place it in silent mode.If you don’thave an iPhone, please pass it to the center aisle.Apple has a worldclass recycling program.You know, this is really an amazing place.And for a lot of you, I’m sure that being here inWashington, the very center of our democracy, was a big draw when you were choosing whichschool to go to.This place has a powerful pull.It was here that Dr.Martin Luther King challengedAmericans to make real the
promises of democracy, to make justice a reality for all of God’schildren.And it was here that President Ronald Reagan called on us to believe in ourselves and to believe inour capacity to perform great deeds.I’d like to start this morning by telling you about my first visithere.In the summer of 1977 yes, I’m a little old I was 16 years old and living in Robertsdale, thesmall town in southern Alabama that I grew up in.At the end of my junior year of high school I’dwon an essay contest sponsored by the National Rural Electric Association.I can’t remember whatthe essay was about, what I do remember very clearly is writing it by hand, draft after draft afterdraft.Typewriters were very expensive and my family could not afford one.I was one of two kids from Baldwin County that was chosen to go to Washington along withhundreds of other
kids across the country.Before we left, the Alabama delegation took a trip toour state capitol in Montgomery for a meeting with the governor.The governor’s name wasGeorge C.Wallace.The same George Wallace who in 1963 stood in the schoolhouse door at theUniversity of Alabama to block African Americans from enrolling.Wallace embraced the evils ofsegregation.He pitted whites against blacks, the South against the North, the working class againstthe socalled elites.Meeting my governor was not an honor for me.My heroes in life were Dr.Martin Luther King, and Robert F.Kennedy, who had fought against thevery things that Wallace stood for.Keep in mind, that I grew up, or, when I grew up, I grew up ina place where King and Kennedy were not exactly held in high esteem.When I was a kid, theSouth was still coming to grips
with its history.My textbooks even said the Civil War was aboutstates’ rights.They barely mentioned slavery.So I had to figure out for myself what was right and true.It was a search.It was a process.It drewon the moral sense that I’d learned from my parents, and in church, and in my own heart, and ledme on my own journey of discovery.I found books in the public library that they probably didn’tknow they had.They all pointed to the fact that Wallace was wrong.That injustices likesegregation had no place in our world.That equality is a right.As I said, I was only 16 when I met Governor Wallace, so I shook his hand as we were expected todo.But shaking his hand felt like a betrayal of my own beliefs.It felt wrong.Like I was selling a pieceof my soul.123全文查看
第三篇:苹果CEO库克在华盛顿大学2015年毕业典礼演讲 中英双语
苹果CEO库克在华盛顿大学2015年毕业典礼演
(2015-05-20)
5月18日,苹果首席执行官蒂姆·库克(Tim Cook)参加了美国乔治华盛顿大学毕业典礼,并发表了题为《总会有人改变世界的——这个人可能就是你》(someone has to change the world — it might as well be you)的主题演讲。
与十年前乔布斯的“求知若饥,虚心若愚”遥相呼应,库克这次面对乔治华盛顿大学即将走向社会的毕业生讲出的“金句”也是频频发人深省。
公平是一种权利!毕业生要与不公平抗争
库克发表演讲的地方是在华盛顿国家广场,那里距离华盛顿纪念碑不远。华盛顿大学宣称,当时有2.5万人参加此次毕业典礼,包括6000名毕业生。库克称:“正是在这里,金挑战所有美国人,让民主的观念深入人心。正是在这里,里根总统号召我们相信自己,相信我们能够做出伟业。大学毕业生应该坚守自己的信念,他还说自己一路奋斗走来,让他愈发觉得,公平是一种权利,而作为毕业生要勇于与不公平做抗争。”
·与州长见面不是我的荣誉,握着他的手就像是对我信仰的背叛
演讲刚开始,库克就讲述了美国近代史的一些故事。他说,他心中的英雄是马丁路德金和总统肯尼迪,因为他们将正义和民主带到现实中来。16 岁时库克因为获得一次论文大赛的奖项,时任阿拉巴马州州长 George Wallace 亲自接待了库克以及其他获奖的小伙伴。而库克为 Wallace 的“接见”感到耻辱,因为后者曾推进种族隔离,并禁止黑人上大学。他说:”与州长见面不是我的荣誉,握着他的手就像是对我信仰的背叛。”
·毕业生们不光要吃饱饭 也要坚持梦想 你不必在“做正确的事”和“好的生活”中作抉择。若说乔布斯的那次演讲代表着一往无前的勇气,库克的理念则更接地气,他希望同学们在吃饱肚子的前提下坚持梦想。
·总会有人改变世界,可能就是你
他还鼓励学生:“不要害怕挑战,也不要一味愤世嫉俗或批评别人,历史从来都不是由一个人写下的,但也从来不会忘记一个人的贡献,这个写下历史的人可能就是你,那个人应该就是你,那个人必须就是你。”
·我遇到的第一个让我开始质疑一切的人就是史蒂夫·乔布斯
库克谈到,当时他年近40,浑浑噩噩,正如当时的苹果公司。直到乔布斯邀请他去改变世界,让他所有关于未来的假设被颠覆。当时的库克觉得改变世界很好,但是与工作无关,而乔布斯认为这就应该是同一件事。
·你必须找到你的北斗星(价值观),那意味着你必须做出选择
“我们认为一个具有价值观并真心为其付出的公司真的可以改变世界。个人也是一样。这可能是你,也一定是你。毕业生们,你们的价值观十分重要。它们是你的北极星。否则,它就只是一个工作,对于工作来说人生太短了……寻找你的北极星。让它指导你在生活和工作,或者说你一生奉献的工作……”库克说。
·将强大的技术转变成容易使用的工具。这些工具可帮助人们实现自己的梦想,更好地改变世界
史蒂夫创造了一个成功的公司,然后被赶走。当他再回来时,公司已是一座废墟。他正打算把一生奉献给公司,尽管当时并不知道苹果将达到无人能想象的高度。很多人不记得,当时的苹果放任自流、群龙无首,但史蒂夫相信苹果能再次变得伟大。他问我是否愿意加入。他对苹果的愿景是把强大的科技变成好用的工具,用这些工具帮助人们实现梦想,并把世界变的更好。·世界需要你的能量、热情,和你躁动的努力
你们不用从“做对的事情”和“过好的生活”中抉择,这根本不是一个抉择,尤其在今天。工作应该是:让你付起房租,吃饱肚子,然后做正确、正当的好事。无论你从事什么工作,都会有批评者和愤世者打击你,同时也有很多沉默的好心人。仍有人在被迫害,仍有疾病需要治疗,世界需要你的能量、热情,和你躁动的努力。
·在硅谷,人们相信任何问题都能被解决,无论它有多么困难
在演讲结束前,库克还提及苹果和硅谷的价值观。库克说,在硅谷,人们相信任何问题都能被解决,无论它有多么困难。这是非常真诚的乐观精神。苹果也信奉类似价值观。他说:“我在苹果的一个朋友喜欢这样说:解决问题的最好方式就是走出满是苹果工程师的房间,远离‘这不可能’的论调。取得重大进展是可能的,无论你做出何种选择,总是有冷眼旁观者和批评者,同时好心却无贡献者也对实现目标毫无意义。”
·加入苹果17年来,我从未后悔过
库克表示,他当时依然忠于自己的价值观,但只在工作中坚持它们。他说:“我觉得工作就是工作。在工作中保持专业性和谦逊态度非常重要。但乔布斯是个理想主义者,他让我相信:如果我们努力工作,制作出更好产品,我们也能改变世界。我接受了他的邀请,这改变了我的生活。17年来,我从未后悔过。”
离开讲台前,库克还拿出自己的iPhone 6,拍摄了一张众多毕业生的照片。这种至今为止只有苹果才会缔造出的社会价值在即将毕业的莘莘学子面前讲述是再适合不过的了。
这是一种最好的广告,也是一份最平常的“炫耀”。
Thank you very much President Knapp for that kind intro.Alex, trustees, faculty and deans of the university, my fellow honorees, and especially you the class of 2015.Yes.Congratulations to you, to your family, to your friends that are attending today's ceremony.You made it.It's a privilege, a rare privilege of a lifetime to be with you today.And I think thank you enough for making me an honorary Colonial.Before I begin today, they asked me to make a standard announcement.You’ve heard this before.About silencing your phones.Those of you with an iPhone, just place it in silent mode.If you don't have an iPhone, please pass it to the center aisle.Apple has a world-class recycling program.You know, this is really an amazing place.And for a lot of you, I’m sure that being here in Washington, the very center of our democracy, was a big draw when you were choosing which school to go to.This place has a powerful pull.It was here that Dr.Martin Luther King challenged Americans to make real the promises of democracy, to make justice a reality for all of God's children.And it was here that President Ronald Reagan called on us to believe in ourselves and to believe in our capacity to perform great deeds.I'd like to start this morning by telling you about my first visit here.In the summer of 1977--yes, I’m a little old--I was 16 years old and living in Robertsdale, the small town in southern Alabama that I grew up in.At the end of my junior year of high school I’d won an essay contest sponsored by the National Rural Electric Association.I can't remember what the essay was about, what I do remember very clearly is writing it by hand, draft after draft after draft.Typewriters were very expensive and my family could not afford one.I was one of two kids from Baldwin County that was chosen to go to Washington along with hundreds of other kids across the country.Before we left, the Alabama delegation took a trip to our state capitol in Montgomery for a meeting with the governor.The governor's name was George C.Wallace.The same George Wallace who in 1963 stood in the schoolhouse door at the University of Alabama to block African Americans from enrolling.Wallace embraced the evils of segregation.He pitted whites against blacks, the South against the North, the working class against the so-called elites.Meeting my governor was not an honor for me.My heroes in life were Dr.Martin Luther King, and Robert F.Kennedy, who had fought against the very things that Wallace stood for.Keep in mind, that I grew up, or, when I grew up, I grew up in a place where King and Kennedy were not exactly held in high esteem.When I was a kid, the South was still coming to grips with its history.My textbooks even said the Civil War was about states’ rights.They barely mentioned slavery.So I had to figure out for myself what was right and true.It was a search.It was a process.It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.I found books in thepublic library that they probably didn't know they had.They all pointed to the fact that Wallace was wrong.That injustices like segregation had no place in our world.That equality is a right.As I said, I was only 16 when I met Governor Wallace, so I shook his hand as we were expected to do.But shaking his hand felt like a betrayal of my own beliefs.It felt wrong.Like I was selling a piece of my soul.From Montgomery we flew to Washington.It was the first time I had ever been on an airplane.In fact it was the first time that I traveled out of the South.On June 15, 1977, I was one of 900 high schoolers greeted by the new president, President Jimmy Carter, on the south lawn of the White House, right there on the other side of the ellipse.I was one of the lucky ones, who got to shake his hand.Carter saw Baldwin County on my name tag that day and stopped to speak with me.He wanted to know how people were doing after the rash of storms that struck Alabama that year.Carter was kind and compassionate;he held the most powerful job in the world but he had not sacrificed any of his humanity.I felt proud that he was president.And I felt proud that he was from the South.In the space of a week, I had come face to face with two men whoguaranteed themselves a place in history.They came from the same region.They were from the same political party.They were both governors of adjoining states.But they looked at the world in very different ways.It was clear to me, that one was right, and one was wrong.Wallace had built his political career by exploiting divisions between us.Carter's message on the other hand, was that we are all bound together, every one of us.Each had made a journey that led them to the values that they lived by, but it wasn't just about their experiences or their circumstances, it had to come from within.My own journey in life was just beginning.I hadn't even applied for college yet at that point.For you graduates, the process of discovering yourself, of inventing yourself, of reinventing yourself is about to begin in earnest.It's about finding your values and committing to live by them.You have to find your North Star.And that means choices.Some are easy.Some are hard.And some will make you question everything.Twenty years after my visit to Washington, I met someone who made me question everything.Who upended all of my assumptions in the very best way.That was Steve Jobs.Steve had built a successful company.He had been sent away and he returned to find it in ruins.He didn't know it at the time, but he was about to dedicate the rest of his life to rescuing it, and leading it to heights greater than anyone could ever imagine.Anyone, that is, except for Steve.Most people have forgotten, but in 1997 and early 1998, Apple had been adrift for years.Rudderless.But Steve thought Apple could be great again.And he wanted to know if I’d like to help.His vision for Apple was a company that turned powerful technology into tools that were easy to use, tools that would help people realize their dreams.And change the world for the better.I had studied to be an engineer and earned an M.B.A.I was trained to be pragmatic, a problem solver.Now I found myself sitting before and listening to this veryanimated 40-something guy with visions of changing the world.It was not what I had expected.You see, when it came to my career, in 1998, I was also adrift.Rudderless.I knew who I was in my personal life, and I kept my eye on my North Star, myresponsibility to do good for someone else, other than myself.But at work, well I always figured that work was work.Values had their place and, yes, there were things that I wanted to change about the world, but I thought I had to do that on my own time.Not in the office.Steve didn't see it that way.He was an idealist.And in that way he reminded me of how I felt as a teenager.In that first meeting he convinced me if we worked hard and made great products, we too could help change the world.And to mysurprise, I was hooked.I took the job and changed my life.It's been 17 years and I have never once looked back.At Apple we believe the work should be more than just about improving your own self.It's about improving the lives of others as well.Our products do amazing things.And just as Steve envisioned, they empower people all over the world.People who are blind, and need information read to them because they can't see the screen.People for whom technology is a lifeline because they are isolated by distance or disability.People whowitness target=_blank class=infotextkey>witness injustice and want to expose it, and now they can because they have a camera in their pocket all the time.Our commitment goes beyond the products themselves to how they’re made.To our impact on the environment.To the role we play in demanding and promoting equality.And in improving education.We believe that a company that has values and acts on them can really change the world.And an individual can too.That can be you.That must be you.Graduates, your values matter.They are your North Star.And work takes on new meaning when you feel you are pointed in the right direction.Otherwise, it's just a job, and life is too short for that.We need the best and brightest of your generation to lead in government and in business.In the science and in the arts.In journalism and in academia.There is honor in all of these pursuits.And there is opportunity to do work that is infused with moral purpose.You don't have to choose between doing good and doing well.It's a false choice, today more than ever.Your challenge is to find work that pays the rent, puts food on the table, and lets you do what is right and good and just.So find your North Star.Let it guide you in life, and work, and in your life's work.Now, I suspect some of you aren't buying this.I won't take it personally.It's no surprise that people are skeptical, especially here in Washington.Where these days you’ve got plenty of reason to be.And a healthy amount of skepticism is fine.Though too often in this town, it turns to cynicism.To the idea that no matter who’s talking or what they’re saying, that their motives are questionable, their character is suspect, and if you search hard enough, you can prove that they are lying.Maybe that's just the world we live in.But graduates, this is your world to change.As I said, I am a proud son of the South.It's my home, and I will always love it.But for the last 17 years I’ve built a life in Silicon Valley;it's a special place.The kind of place where there’s no problem that can't be solved.No matter how difficult or complex, that's part of its essential quality.A very sincere sort of optimism.Back in the 90s, Apple ran an advertising campaign we called “Think Different.” It was pretty simple.Every ad was a photograph of one of our heroes.People who had the audacity to challenge and change the way we all live.People like Gandhi and Jackie Robinson, Martha Graham and Albert Einstein, Amelia Earhart and Miles Davis.These people still inspire us.They remind us to live by our deepest values and reach for our highest aspirations.They make us believe that anything is possible.A friend of mine at Apple likes to say the best way to solve aproblem is to walk into a room full of Apple engineers and proclaim, “this is impossible.”
I can tell you, they will not accept that.And neither should you.So that's the one thing I’d like to bring to you all the way from Cupertino, California.The idea that greatprogress is possible, whatever line of work you choose.There will always be cynics and critics on the sidelines tearing people down, and just as harmful are those people with good intentions who make no contribution at all.In his letter from the Birmingham jail, Dr.King wrote that our society needed to repent, not merely for the hateful words of the bad people, but for the appalling silence of the good people.The sidelines are not where you want to live your life.The world needs you in the arena.There are problems that need to be solved.Injustices that need to be ended.People that are still being persecuted, diseases still in need of cure.No matter what you do next, the world needs your energy.Your passion.Your impatience with progress.Don'tshrink from risk.And tune out those critics and cynics.History rarely yields to one person, but think, and never forget, what happens when it does.That can be you.That should be you.That must be you.Congratulations Class of 2015.I’d like to take one photo of you, because this is the bestview in the world.And it's a great one.Thank you very much.
第四篇:苹果新任CEO库克致员工公开信
苹果新任CEO库克致员工公开信
New CEO Tim Cook's letter to Apple employees Team:
大家好,I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world.Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years.I share Steve's optimism for Apple's bright future.我十分期待担任苹果这家全球最具创新意识企业的CEO的机会,加盟苹果是我做出的最正确的决定。能为苹果和乔布斯工作13年是我一生的荣耀。我和乔布斯一样,对苹果美好的未来充满信心。
Steve has been an incredible leader and mentor to me, as well as to the entire
executive team and our amazing employees.We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.乔布斯是一位非凡的领袖,也是我和整个管理团队,以及苹果员工的导师。我们衷心的希望乔布斯作为董事长来继续指导和鼓励我们。
I want you to be confident that Apple is not going to change.I cherish and celebrate Apple's unique principles and values.Steve built a company and culture that is unlike any other in the world and we are going to stay true to that--it is in our DNA.We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.我希望大家相信,苹果不会发生重大变化。我珍惜并支持苹果独一无二的法则和价值。乔布斯所打造出的这家企业和企业文化与世界上任何一家企业都不同,并且已经深入我们的DNA,我们将继续坚持。我们将继续提供全世界最好的产品,满足用户的需求,并且让员工为我们所做的感到无与伦比的自豪。
I love Apple and I am looking forward to diving into my new role.All of the incredible support from the Board, the executive team and many of you has been inspiring.I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.Tim
我热爱苹果,我期望履行我的新职责。来自董事会、管理团队和大家的鼎立支持让我倍受鼓舞,我相信我们的前途更加美好,我们会继续让苹果成为神奇之地。
第五篇:苹果CEO库克华盛顿大学演讲稿
苹果ceo库克华盛顿大学演讲稿是苹果公司ceo库克在华盛顿大学的毕业演讲,在美国在毕业前夕,学校会邀请名人进行校园演讲,意味着大学毕业后的新开始,下面是这篇苹果ceo库克华盛顿大学演讲稿
苹果ceo库克华盛顿大学演讲稿全文
人生不能只做观众!
hello gw.thank you very much president knapp for that kind intro.alex, trustees, faculty and deans of theuniversity, my fellow honorees, and especially you the class of 2015.yes.congratulations to you, to your family, to your friends that are attending todays ceremony.youmade it.its a privilege, a rare privilege of a lifetime to be with you today.and i think thank youenough for making me an honorary colonial.before i begin today, they asked me to make a standard announcement.youve heard this before.about silencing your phones.those of you with an iphone, just place it in silent mode.if you donthave an iphone, please pass it to the center aisle.apple has a worldclass recycling program.you know, this is really an amazing place.and for a lot of you, im sure that being here inwashington, the very center of our democracy, was a big draw when you were choosing whichschool to go to.this place has a powerful pull.it was here that dr.martin luther king challengedamericans to make real the promises of democracy, to make justice a reality for all of godschildren.and it was here that president ronald reagan called on us to believe in ourselves and to believe inour capacity to perform great deeds.id like to start this morning by telling you about my first visithere.in the summer of 1977 yes, im a little old i was 16 years old and living in robertsdale, thesmall town in southern alabama that i grew up in.at the end of my junior year of high school idwon an essay contest sponsored by the national rural electric association.i cant remember whatthe essay was about, what i do remember very clearly is writing it by hand, draft after draft afterdraft.typewriters were very expensive and my family could not afford one.i was one of two kids from baldwin county that was chosen to go to washington along withhundreds of other kids across the country.before we left, the alabama delegation took a trip toour state capitol in montgomery for a meeting with the governor.the governors name wasgeorge c.wallace.the same george wallace who in 1963 stood in the schoolhouse door at theuniversity of alabama to block african americans from enrolling.wallace embraced the evils ofsegregation.he pitted whites against blacks, the south against the north, the working class againstthe socalled elites.meeting my governor was not an honor for me.so i had to figure out for myself what was right and true.it was a search.it was a process.it drewon the moral sense that id learned from my parents, and in church, and in my own heart, and ledme on my own journey of discovery.i found books in the public library that they probably didntknow they had.they all pointed to the fact that wallace was wrong.that injustices likesegregation had no place in our world.that equality is a right.as i said, i was only 16 when i met governor wallace, so i shook his hand as we were expected todo.but shaking his hand felt like a betrayal of my own beliefs.it felt wrong.like i was selling a pieceof my soul.i knew who i was in my personal life, and i kept my eye on my north star, my responsibility to dogood for someone else, other than myself.but at work, well i always figured that work was work.values had their place and, yes, there were things that i wanted to change about the world, but ithought i had to do that on my own time.not in the office.steve didnt see it that way.he was anidealist.and in that way he reminded me of how i felt as a teenager.in that first meeting heconvinced me if we worked hard and made great products, we too could help change the world.and to my surprise, i was hooked.i took the job and changed my life.its been 17 years and ihave never once looked back.at apple we believe the work should be more than just about improving your own self.its aboutimproving the lives of others as well.our products do amazing things.and just as steveenvisioned, they empower people all over the world.people who are blind, and need informationread to them because they cant see the screen.people for whom technology is a lifeline becausethey are isolated by distance or disability.people who witness injustice and want to expose it, andnow they can because they have a camera in their pocket all the time.your challenge is to find work that pays the rent, puts food on the table, and lets you do what isright and good and just.so find your north star.let it guide you in life, and work, and in your lifes work.now, i suspectsome of you arent buying this.i wont take it personally.its no surprise that people are skeptical,especially here in washington.where these days youve got plenty of reason to be.and a healthyamount of skepticism is fine.though too often in this town, it turns to cynicism.to the idea thatno matter whos talking or what theyre saying, that their motives are questionable, their characteris suspect, and if you search hard enough, you can prove that they are lying.maybe thats justthe world we live in.but graduates, this is your world to change.i can tell you, they will not accept that.and neither should you.so thats the one thing id like tobring to you all the way from cupertino, california.the idea that great progress is possible,whatever line of work you choose.there will always be cynics and critics on the sidelines tearingpeople down, and just as harmful are those people with good intentions who make no contributionat all.in his letter from the birmingham jail, dr.king wrote that our society needed to repent, notmerely for the hateful words of the bad people, but for the appalling silence of the good people.the sidelines are not where you want to live your life.the world needs you in the arena.there areproblems that need to be solved.injustices that need to be ended.people that are still beingpersecuted, diseases still in need of cure.no matter what you do next, the world needs yourenergy.your passion.your impatience with progress.dont shrink from risk.and tune out thosecritics and cynics.history rarely yields to one person, but think, and never forget, what happenswhen it does.that can be you.that should be you.that must be you.congratulations class of 2015.id like to take one photo of you, because this is the best view inthe world.and its a great one.thank you very much.苹果ceo库克华盛顿大学演讲经典语录:
the sidelines are not where you want to live your life.the world needs you in the arena.there are problems that need to be solved.injustices that need to be ended.people that are still being persecuted, diseases still in need of cure.no matter what you do next, the world needs your energy.your passion.your impatience with progress.人生不能只在台下观看!世界需要你们登上竞技场。那些亟待解决的问题,那些等待你们去伸张的正义,那些还在受压迫的人们,那些还没有办法治愈的疾病&&不管未来你们要做什么,这个世界需要你们的能量、热情、和不安分的进取心。