向乔布斯学演讲 乔布斯演讲的19个秘诀

第一篇：向乔布斯学演讲 乔布斯演讲的19个秘诀

向乔布斯学演讲 乔布斯演讲的19个秘诀

乔布斯在美国公共广播公司（PBS）的节目《书呆子的胜利—微软发家史》中表示：“当我23岁的时候，我的身价已经超过100万美元；当我24岁的时候，我的身价已经超过1 000万美元；当我25岁的时候，我的身价已经超过一个亿（美元）—这时候，金钱对我来说已经不重要了，因为我从来不是为了钱而奋斗。”乔布斯一语道破天机，区别了两种截然不同的人生—是成为一位非同寻常的演讲大师，还是浑浑噩噩地度过一生？乔布斯曾经表示，成为“坟墓里最富有的人”对他而言毫无意义，他希望“在每天晚上睡觉前对自己说，我们做了一件很了不起的事，这才是我的快乐和人生意义之所在”。伟大的演讲大师之所以充满****，是因为他们尊重内心的想法。他们的语言成为释放****的舞台，进而唤起听众的热情。现在把乔布斯的演讲秘诀与您分享：

1、穿着得体

乔布斯可以穿黑色圆领衫、蓝色牛仔裤、跑鞋，很简单，这是因为他已经赢得了穿着随心的权利。对大多数演讲者来说，最好穿得比观众更正式点。先别急着把套装扔了！

2、模拟电影的策划

乔布斯的演讲具有大片的所有元素--英雄和反派、配角、震撼的视觉效果。并且和电影导演一样，他用图板来串联情节。当你走向电脑，打开幻灯片，进行头脑风暴、速记或写白板的之前，请记住，你是讲故事的主角，幻灯片是辅助。

3、挖掘数据的意义

每次苹果的演讲，都会大量运用数据。2009年9月9日，苹果副总裁菲尔·席勒说iPod已经卖了2.2亿台，这意味着73%的市场份额，他进一步说这个给了对手一个猛击，甚至将微软的股价拉下1%。席勒得到了乔布斯的真传用大量数据连接观众。

4、提纲挈领

每次演示开始，乔布斯都会介绍演讲提纲。2009年9月9月，音乐盛典，他告诉观众他主要介绍三款产品：iPhone、iTunes、iPod。整个过程，他会做出口头引导，如“iPhone是我今天介绍的第一款产品，现在我们把目光投向第二个iTunes”以帮助听众跟上节奏。

5、分享舞台

乔布斯几乎就是苹果的代名词，可是他的演讲很少是独角戏。他乐于和商业伙伴、音乐家、员工一起分享舞台。2008年10月，乔布斯邀请苹果首席设计大师乔纳森·艾维，给观众展示苹果如何给电脑制作铝制框架。乔布斯可以自己传送信息，但他也给独特的角色和观点提供舞台。

6、主题定为明确

乔布斯会对每个产品进行定位，为此设置一个主题。举例来说，他对MacBook Air的描述是“全球最薄的笔记本电脑”。这一描述出现在他的演讲幻灯片上，出现在苹果的网站以及新闻稿上。你最希望消费者了解你产品的哪一个特点？这个主题必须符合你所有的营销和陈述内容。

7、演示以图片为主

乔布斯发布会所使用的幻灯片均是令人惊讶的简明扼要，没有繁文缛节。图片就是最重要的要素。当乔布斯发布MacBook Air的时候，有一张图片显示一只手从一个普通的文件纸袋中掏出这部电脑，这张图片胜过了一切语言。而有些时候，乔布斯在10张幻灯片中总共只使用了7个词。

8、简短友好的标题

你能用140个字节描述您的产品或****吗？乔布斯为每个产品设计的标题或描述可以简洁到发在*******微博上。例如2008年元月，乔布斯推出苹果笔记本电脑时，就简单地描述为：“世界上最薄的笔记本”--掷地有声！在演示中或苹果网站上充满细节描述，但是给每个产品定位都只用一句话！

9、活泼生动的语言

乔布斯谈到新的3G版iPhone的速度的用词是：“敏捷的惊人！”当多数商务演讲人用词过于技术、模糊、混乱时，他的语言则非常简单，他几乎不用广为演讲者使用的诸如：“最佳产品”“协同作用”的术语，就算有也不多，他的语言简单、清晰、直接。GE****CEO杰克·韦尔奇曾说：“不自信的管理者制造复杂。”语言简单彰显自信。

10、销售梦想而非产品

乔布斯不卖电脑，他销售世界更美好的前景。真正的福音是以救世主般的热忱去创造新体验。2001年，乔布斯推出iPod时说：“用我们自己微小的方式，让世界变的更美好”大部分人把iPod看成一个音乐播放器的时候，他看成是丰富人们生活的工具。当然有伟大的产品很重要。但是激情、热情、目标感比实际的产品更能让你和你的公司脱颖而出。

11、使用道具

除了吸引人视觉背景（他的幻灯片）之外，乔布斯带来了展示和演讲道具。介绍新产品或功能时，他会坐在电脑前或拿起iPhone来展示它是如何工作的。这些演示很简单，但往往非常引人注目。1984年，乔布斯推出Mac电脑时，他走到的一个黑暗的舞台中央，慢慢从黑包内拿出电脑，从口袋里掏出一张软盘插入后走开了，彷佛这台电脑已经走入他的生活。

12、树立反派

经典故事中，英雄都会激战反派。乔布斯就善于这么做，1984年苹果眼中的反派就是“蓝色巨人”IBM。在他向销售团队介绍1984年那则着名的电视广告前，他说IBM决意统治整个行业，苹果就是唯一的拦路虎，这让团队群情激昂。品牌专家马丁·林德斯特姆说，伟大的品牌和宗教有共通之处：征服共同敌人的梦想。树立一个反派吧，好让消费者聚集在英雄--你的产品周围。

13、对比——明确靶子

在1984年，苹果眼中的靶子就是IBM。在乔布斯第一次向苹果销售团队推出那则着名的1984电视广告前，他讲述了一个关于IBM如何决意统治电脑行业的故事。乔布斯当时说：“IBM希望主宰整个电脑行业，现在他们正将枪口对准了操纵行业的最后一道障碍：苹果。”现在苹果嘴里的靶子成为了微软。如果让听众感到你和他们拥有共同的敌人，那么就能有效地激起他们的斗志，将消费者转变为你的传教士。

14、娱乐10分钟原则

神经学家发现大脑很容易感到厌倦。乔布斯不会让你有时间失去兴趣。他通常只花10分钟展示一个新产品或新功能，而且乐趣丛生。乔布斯在2007年Macworld大会上推出iPhone的时候，他展示了谷歌地图是如何在iPhone上使用的。乔布斯通过iPhone查到了当地的星巴克商店清单，然后说“让我们打一个试试”。于是他拨通了电话，乔布斯当着全场观众对电话另一端说，“我要订4000杯拿铁咖啡。不，只是开个玩笑”

15、聚焦利益点

听众们会问自己：“我为什么要关注？”乔布斯非常清楚要销售的是隐藏在每个新产品或特性后面的利益点。为什么要买iPhone的3G？因为“它一半的价格两倍的速度”。“时光胶囊”的伟大之处在哪儿？你所有无可替代的照片、视频、文档如果曾丢失，也会被自动保护且易被检索。苹果的网站也保持对利益点的聚焦，例如“爱上Mac的十大理由”。没人关心你的产品或服务，他们只关心你的产品或服务如何改善他们的生活。

16、简洁的视觉化幻灯片

苹果的产品简单易用，因为他们删除了繁琐之处。乔布斯的每次演讲也应用同样的设计理念。他的演讲没有要点，取而代之的照片或图片。当平均每页幻灯片有40个单词时，在乔布斯的10页幻灯片中找到7个词都很难。文字和图片结合会更容易唤起对信息的回忆，乔布斯的技巧就是基于这样的理念。乔布斯发布Mac Air超薄笔记本电脑的时候，他用一个牛皮纸信封装电脑的幻灯片来展现，真是一图胜万言！简洁就是终极的复杂，乔布斯说。越复杂的越要保持简洁。

17、高潮体现创意

乔布斯的每次发布会都有一个高潮时刻，用神经学家的话说就是能让观众情绪激昂。这个高潮时刻会让观众铭记这一事件。拿2007年Macworld大会来说，乔布斯开场并没有告诉观众苹果发布了一部可以听音乐、看视频和玩游戏的新手机。他当时说：“我们今天推出了三部革命性产品。第一部是具有触摸屏的宽屏iPod。第二部是一部革命性的手机。第三部是一个突破性的网络通信设备。iPod，手机，网络通信设备，你们知道是什么吗？不，这不是三部产品，这是集三者为一体的新产品！”观众随即爆发出欢呼声，因为这太令人意外，太令人激动了。

18、策划高潮

乔布斯的每次演讲都有一个高潮时刻，成为演讲最为人津津乐道的部分，这些精彩时刻都是事先设计好的。例如，乔布斯推出Mac Air电脑时，他从一个办公室的信封中取出电脑，以此来展示它是多么纤薄。这是2008年Mac大会，每个人都不能忘记的时刻。策划一个演讲高潮吧！

19、反复演练

演讲的每个方面，乔布斯花时间都反复演练。每张幻灯片都仔细撰写，每次演讲舞台都有剧场般体验。乔布斯做演讲看上去毫不费力，但是娴熟的表演来自舞台下一次又一次不懈的演练。我不相信乔布斯是天生的演讲者，如果你看他20年前的演讲视频，将会发现每个十年他都取得了巨大的进步。1984年的乔布斯有非凡的号召力，但1997年的他已经是一个非常完美的演讲者，2007年展示iPhone的时候就更棒了！

另外，要充满乐趣

乔布斯让每一个主题都充满乐趣。2007年元月Macworld大会主题演讲时，助手点击幻灯片出了问题，他毫不慌乱，停下来讲了一个当年他和苹果联合创始人沃兹做了个电视干扰设备，在加州大学伯克利分校沃兹涅克宿舍搞乱电视信号的乐事，幻灯片一修好，他就继续，彷佛计划好的一样。他微笑着、笑着，看上去是真正得享受在舞台上的时刻。

第二篇：乔布斯演讲

史蒂夫-乔布斯的2005年斯坦福大学毕业典礼演说辞

Thank you.I'm honored to be with you today for your commencement from one of the finest universities in the world.Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.谢谢大家。很荣幸能和你们，来自世界最好大学之一的毕业生们，一块儿参加毕业典礼。老实说，我大学没有毕业，今天恐怕是我一生中离大学毕业最近的一次了。

Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.今天我想告诉大家来自我生活的三个故事。没什么大不了的，只是三个故事而已。第一个故事，如何串连生命中的点滴。

I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, “We've got an unexpected baby boy.Do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would go to college.我在里得大学读了六个月就退学了，但是在十八个月之后--我真正退学之前，我还常去学校。为何我要选择退学呢？这还得从我出生之前说起。我的生母是一个年轻、未婚的大学毕业生，她决定让别人收养我。她有一个很强烈的信仰，认为我应该被一个大学毕业生家庭收养。于是，一对律师夫妇说好了要领养我，然而最后一秒钟，他们改变了注意，决定要个女孩儿。然后我的排在收养人名单中的养父母在一个深夜接到电话，“很意外，我们多了一个男婴，你们要吗？”“当然要！”但是我的生母后来又发现我的养母没有大学毕业，养父连高中都没有毕业。她拒绝在领养书上签字。几个月后，我的养父母保证会让我上大学，她妥协了。This was the start in my life.And seventeen years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back, it was one of the best decisions I ever made.The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.这是我生命的开端。十七年后，我上大学了，但是我很无知地选了一所差不多和斯坦福一样贵的学校，几乎花掉我那蓝领阶层养父母一生的积蓄。六个月后，我觉得不值得。我看不出自己以后要做什么，也不晓得大学会怎样帮我指点迷津，而我却在花销父母一生的积蓄。所以我决定退学，并且相信没有做错。一开始非常吓人，但回忆起来，这却是我一生中作的最好的决定之一。从我退学的那一刻起，我可以停止一切不感兴趣的必修课，开始旁听那些有意思得多的课。

It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms.I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example.事情并不那么美好。我没有宿舍可住，睡在朋友房间的地上。为了吃饭，我收集五分一个的旧可乐瓶，每个星期天晚上步行七英里到哈尔-克里什纳庙里改善一下一周的伙食。我喜欢这种生活方式。能够遵循自己的好奇和直觉前行后来被证明是多么的珍贵。让我来给你们举个例子吧。

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.当时的里得大学提供可能是全国最好的书法指导。校园中每一张海报，抽屉上的每一张标签，都是漂亮的手写体。由于我已退学，不用修那些必修课，我决定选一门书法课上上。在这门课上，我学会了“serif”和“sans-serif”两种字体、学会了怎样在不同的字母组合中改变字间距、学会了怎样写出好的字来。这是一种科学无法捕捉的微妙，楚楚动人、充满历史底蕴和艺术性，我觉得自己被完全吸引了。

None of this had even a hope of any practical application in my life.But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.一开始实在看不出所有这些会对我的实际生活应用有任何帮助。但是十年后当我们在设计苹果第一台电脑的时候，这些东西都跑出来了，我把它们全都设计到了电脑里。那是第一台有漂亮字体的电脑。如果我从来没有选过那门课，苹果电脑就不会有那些漂亮的字型，又因为微软是完全拷贝苹果，很有可能，个人电脑就不会有这些漂亮的字体了。

If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.如果我没有退学，我就不会去修那门写字课，个人电脑就不会像现在这样有令人愉悦的字体了。

Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later.Again, you can't connect the dots looking forward.You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.当然，当我还在大学时向前预测是完全不可能把这些点滴串联起来的，然而十年后再回顾时，就显得很明朗了。再说一遍，往前看，是连接不起这些点滴的，只有往后看才行。所以你必须相信，那些点点滴滴，会在你未来的生命里，以某种方式串联起来。你必须相信一些东西--你的勇气、宿命、生活、因缘，随便什么--因为相信这些点滴能够一路连接会给你带来循从本觉的自信，它使你走离平凡，变得与众不同。

My second story is about love and loss.I was lucky.I found what I loved to do early in life.Woz and I started Apple in my parents' garage when I was twenty.We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned thirty, and then I got fired.How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well.But then our visions of the future began to diverge, and eventually we had a falling out.When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure and I even thought about running away from the Valley.But something slowly began to dawn on me.I still loved what I did.The turn of events at Apple had not changed that one bit.I'd been rejected but I was still in love.And so I decided to start over.第二个故事是关于爱与失的。我很幸运。很早就发现自己喜欢做的事情。我二十岁的时候就和沃茨在父母的车库里开创了苹果公司。我们工作得很努力，十年后，苹果公司成长为拥有四千名员工，价值二十亿的大公司。我们只是推出了最好的创意，Macintosh操作系统，在这之前的一年，也就是我刚过三十岁，我被解雇了。你怎么可能被一个亲手创立的公司解雇？事情是这样的，在公司成长期间，雇佣了一个我们认为非常聪明，可以和我一起经营公司的人。一年后，我们对公司未来的看法产生分歧，董事长站在了他的一边。于是，在我三十岁的时候，我出局了，很公开地出局了。我整个成年生活的焦点没了，这很要命。一开始的几个月我真的不知道该干什么。我觉得我让公司的前一代创建者们失望了，我把传给我的权杖给弄丢了。我与戴维德-帕珂德和鲍勃-诺埃斯见面，试图为这彻头彻尾的失败道歉。我败得如此之惨以至于我想要逃离这儿。有个东西在慢慢地叫醒我。我还爱着我从事的行业。这次失败一点儿都没有改变这一点。我被逐了，但我仍爱着。我决定从新开始。

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods in my life.During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife.Pixar went on to create the world's first computer-animated feature film, “Toy Story,” and is now the most successful animation studio in the world.当时我没有看出来，但事实证明“被苹果开除”是发生在我身上最好的事。成功的重担被重新起步的轻松替代，对任何事情都不再特别看重。这让我感觉如此自由，进入一生中最有创造力的阶段。接下来的五年，我创立了一个叫NeXT的公司，接着又建立了Pixar，然后与后来成为我妻子的女人相爱。Pixar出品了世界第一个电脑动画电影：“玩具总动员”，现在它已经是世界最成功的动画制作工作室了。

In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.在一系列的成功运转后，苹果收购了NeXT，我又回到了苹果。我们在NeXT开发的技术在苹果的复兴中起了核心作用，另外劳琳和我组建了一个幸福的家庭。

I'm pretty sure none of this would have happened if I hadn't been fired from Apple.It was awful-tasting medicine but I guess the patient needed it.Sometimes life's going to hit you in the head with a brick.Don't lose faith.I'm convinced that the only thing that kept me going was that I loved what I did.You've got to find what you love, and that is as true for work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do.If you haven't found it yet, keep looking, and don't settle.As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on.So keep looking.Don't settle.我非常确信，如果我没有被苹果炒掉，这些就都不会发生。这个药的味道太糟了，但是我想病人需要它。有些时候，生活会给你迎头一棒。不要丧失信心。我确信唯一让我一路走下来的是我对自己所做事情的热爱。你必须去找你热爱的东西，对工作如此，对你的爱人也是这样的。工作会占据你生命中很大的一部分，你只有相信自己做的是伟大的工作，你才能怡然自得。如果你还没有找到，那么就继续找，不要停。全心全意地找，当你找到时，你会知道的。就像任何真诚的关系，随着时间的流逝，只会越来越紧密。所以继续找，不要停。

My third story is about death.When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.我的第三个故事关于死亡。我十七岁的时候读到过一句话“如果你把每一天都当作最后一天过，有一天你会发现你是正确的”。这句话给我留下了深刻的印象。从那以后，过去的三十三年，每天早上我都会对着镜子问自己：“如果今天是我的最后一天，我会不会做我想做的事情呢？”当答案持续否定一些次数后，我知道我需要改变一些东西了。提醒自己就要死了是我遇见的最大的帮助，帮我作了生命中的大决定。因为几乎任何事——所有的荣耀、骄傲、对难堪和失败的恐惧——在死亡面前都会消隐，留下真正重要的东西。提醒自己就要死亡是我知道的最好的方法，用来避开担心失去某些东西的陷阱。你已经赤裸裸了，没有理由不听从于自己的心愿。

About a year ago, I was diagnosed with cancer.I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctors' code for “prepare to die.” It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months.It means to make sure that everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.大约一年前，我被诊断出患了癌症。我早上七点半作了扫描，清楚地显示在我的胰腺有一个肿瘤。我当时都不知道胰腺是什么东西。医生们告诉我这几乎是无法治愈的，还有三到六个月的时间。我的医生建议我回家，整理一切。在医生的辞典中，这就是“准备死亡”的意思。就是意味着把要对你小孩说十年的话在几个月内说完；意味着把所有东西搞定，尽量让你的家庭活得轻松一点；意味着你要说“永别”了。

I lived with that diagnosis all day.Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and, thankfully, I am fine now.我整日都与诊断书待在一起。那天晚上我做了一个活切片检查，他们将一个内窥镜伸进我的喉咙，穿过胃，直达小肠，用一根针在我的胰腺肿瘤上取了几个细胞。我当时服了镇定剂，但是我的妻子告诉我，那些医生在显微镜下看到细胞的时候开始尖叫，因为发现这竟然是一种非常罕见的可用手术治愈的胰腺癌症。我做了手术，谢天谢地，我痊愈了。

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept.No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share.No one has ever escaped it.And that is as it should be, because death is very likely the single best invention of life.It's life's change agent;it clears out the old to make way for the new.right now, the new is you.But someday, not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it's quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma, which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice, heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.这是我最接近死亡的时候，我也希望是我未来几十年里最接近死亡的一次。这次死里逃生让我比以往只知道死亡是一个有用而纯粹书面概念的时候更确信地告诉你们，没有人愿意死，即使那些想上天堂的人们也不愿意通过死亡来达到他们的目的。但是死亡是每个人共同的终点，没有人能够逃脱。也应该如此，因为死亡很可能是生命最好的发明。它去陈让新。现在，你们就是“新”。但是有一天，不用太久，你们有会慢慢变老然后被清除。抱歉，这很戏剧性，但却是真的。你们的时间是有限的，不要浪费在重复别人的生活上。不要被教条束缚，那意味着会和别人思考的结果一块儿生活。不要被其他人的喧嚣观点掩盖自己内心真正的声音。你的直觉和内心知道你想要变成什么样子。所有其他东西都是次要的。When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation.It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.it was sort of like Google in paperback form thirty-five years before Google came along.It was idealistic, overflowing with neat tools and great notions.Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue.It was the mid-Seventies and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath were the words, “Stay hungry, stay foolish.” It was their farewell message as they signed off.“Stay hungry, stay foolish.” And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you.Stay hungry, stay foolish.我年轻的时候，有一份叫做“完整地球目录”的好杂志，是我们这一代人的圣经之一。它是一个叫斯纠华特-布兰得，住在离这不远的曼罗公园的家伙创立的。他用诗一般的触觉将这份杂志带到世界。那是六十年代后期，个人电脑出现之前，所以这份杂志全是用打字机、剪刀和偏光镜制作的。有点像软皮包装的google，不过却早了三十五年。它理想主义，全文充斥着灵巧的工具和伟大的想法。斯纠华特和他的小组出版了几期“完整地球目录”，在完成使命之前，他们出版了最后一期。那是七十年代中期，我和你们差不多大。最后一期的封底是一张清晨乡村小路的照片，如果你有冒险精神，可以自己找到这条路。下面有一句话，“保持饥饿，保持愚蠢”。这是他们的告别语，“保持饥饿，保持愚蠢”。我常以此勉励自己。现在，在你们即将踏上新旅程的时候，我也希望你们能这样。保持饥饿，保持愚蠢。

Thank you all, very much.非常感谢。

第三篇：乔布斯演讲

今天在火车上，用ipad上网，看到乔布斯去世的消息，有一个时代过去了的感觉------

转发乔布斯2005年在斯坦福大学毕业典礼上的演讲，纪念一下。

很荣幸我能来到世界上最优秀的学府。说实话，我大学没有毕业。参加毕业生典礼是我和毕业这件事最近距离的接触了。今天，我要讲3个故事。没有什么特别的，只是3个小故事。

第一个是关于连接生命轨迹的故事。

我上大学6个月后休学。在接下来的18个月里，我作为休学生到处闲逛，之后才彻底退学。我为什么退学？这好像是我出生之前就已经注定的命运。我的生母是个未婚大学生。因此决定将我登记被领养。但是她有一个非常坚定的领养条件：收养者必须是大学毕业生。收养部门最后终于得以安排一位律师和他的妻子收养我。只是在最后一刻，当把我的资料递送他们时，他们最终决定要收养一个女孩。所以，我之后的养父母在半夜接到电话，说：“这里意外地来了一个新生儿，但是个男孩。你们愿意收养吗？” 我的养父母说：“当然愿意。” 后来，我的生母了解到，我的养母大学肄业，我的养父连高中都没有读完，因此而拒绝在领养书上签字。直到数月后，我的养父母承诺一定让我读大学，她才同意。这就是我的生命之初。

17年后，我终于上了大学。但是，我却选择了学费最昂贵的斯坦福大学。我父母的所有积蓄都被用于为我交学费。上大学6个月后，我实在看不出上大学有什么价值。当时，我没有人生的目标，而上大学似乎也无法帮助我厘清我的人生目标。而我却花尽了父母毕生的积蓄。所以我决定退学。我同时确信这对我的前途不会有什么影响。退学在当时看来是很可怕的一件事。但是，现在回头看，这是我一生中所作出的最正确的决定。退学只是放弃了学习我不感兴趣的东西。然而，我却有了时间去学习我感兴趣的知识。但是，这并不是件浪漫的事。我没有了宿舍，只能睡在朋友宿舍的地板上。我用退可乐瓶的押金（每个5美分）去买食物。我每个周日晚上步行7英里去基督教堂吃免费的晚餐。我非常享受这样的生活。因为不去上学，我学习的内容可以完全依据我的兴趣而定。后来被证明，这是个极其宝贵的经历。举一个例子：当时大学里随处可见的字体在国内是最漂亮的，校园里的海报，抽屉上的标签。因此，我决定去上书法课，为了能写出同样漂亮的字。我学习写不同的字体，选择合适的字号，安排字母间合理的间距。这一切令我着迷，非常美好。而且具有历史性的意义。然而，10年后，当我们设计第一款苹果电脑时，它的意义便凸显出来。我们的Macintosh电脑采用了最漂亮的字体设计。如果我当时没有自修书法课，苹果电脑不会为使用者提供了多种字体和字号的选择。由于微软的视窗系统抄袭了苹果，因此，如果我们未开此先河，没有任何电脑系统会这样做。当然，在我上大学时，无法看到这么远的未来。但当我回头看过去那10年时，这样的必然联系清晰可见。因此，我们无法预知未来，只有当我们回望时，才可能串连起人生发展的轨迹。你必须相信：你现在做的一切都与你的未来相连接。你必须要相信某样东西：你的勇气、你的生命、你的宿命。。因为，相信你现在所做的一切会决定你的未来，会给予你坚定的信念去跟随你内心的愿望，去编织你未来的梦想。这样，你的生命才会有所不同。

我的第二个故事是关于爱和失去。

我很幸运。我还在很年轻的时候就找到了我愿意做的事情。我20岁时在父母的车库开始研究Mac电脑。我们工作很努力，仅用10年，苹果公司就从在车库工作的我们两个人发展成为年营业额20亿美元，拥有4000名员工的大公司。我们一年后推出Macintosh的时候，我才刚满30岁。但是，我却被解雇了。我怎么会被自己创办的公司解雇呢？随着公司业务的发展，我雇佣了一个我当时认为非常有才干的职业经理人。第一年，我们合作地很好。之后，我们对公司的发展愿景产生了分歧。最后，公司业绩下滑。随后，公司董事长和他商量决定将我赶走。而且，这个消息被公之于众。

顷刻间，我生命的轨迹被切断。这简直是场灾难。头几个月，我无所事事。我感到自己辜负了早期那批年轻创业者的期望。我甚至找到David和Bob,为自己过去和他们很凶地发脾气而道歉。我在公众面前是个失败者。我甚至想到过跳崖。

但是慢慢地我开始清醒。我依然热爱我所做的事。被苹果公司赶出来也无法改变这一点。虽然我被拒绝了，然而我的心中依然有爱。因此，我决定重整旗鼓。我那时还看不出，但后来被证明，被苹果解雇是我生命中所发生过的最好的一件事：从零开始的创业者的轻松代替了事业成功的愉悦。我获得了精神上的解放。那段时间是我生命中最富创造力的阶段。在接下来的5年里，我接连创建了Next和Pixar两间公司。我还遇到了我生命中最重要的女人并和她结婚。后来，苹果公司收购了Next。我又得以再次回归苹果公司。而Next公司所开发的技术后来成为苹果公司再次复兴的核心力量。我和妻子也有了一个幸福的家庭。

我一直相信，如果当年苹果公司没有解雇我，后来的一切都不会发生。我相信：良药苦口，但利于病。有时，命运会给我们当头一棒。但不要失去信念。我相信，支撑我坚持下去的力量来自我钟爱的事业。你必须要找到你的所爱，工作如此，人生伴侣的选择亦如此。工作占据了人生很大的部分，只有确信你所做的事是有意义的，你的工作才能给你带来满足感。工作出色的前提条件是你热爱你的工作。如果你尚未找到你的所爱，继续寻找，不要停下来。你的心会知道你是否已经找到你的所爱。正如任何和谐的关系一样，当你找到了你的至爱，随着时间的推移，你们之间会越来越和谐。

我要讲的第三个故事有关死亡。

我17岁时读到过一句格言：“如果你将生命中的每一天都视作你生命的最后一天来过，终有一天，你会找到正确的人生道路。” 我对这句话印象深刻。从此以后，在过去的33年中，我每天早上对着镜子中的自己发问：“如果今天就是我生命的最后一天，我是否还会去做我今天计划中要做的事？”如果接连几天我的回答都是否定的，那我便知道我应该作出改变了。牢记“人终有一死”是我所获得的最重要的工具，它帮助我作出人生的选择。因为，人生中几乎任何一桩事情，如：期望、自尊、恐惧、困窘和失败，在死亡面前都会瞬间崩溃。“只做重要的事”，“人终有一死”，牢记这些是我所知晓的避免让自己陷入患得患失的最重要的方法。此时你已经孑然一身，因此你没有理由不去倾听自己内心的声音。大约一年前，我被诊断患癌症。某天早上，7点半，我去做扫描检查。仪器上清晰地显示我的胰腺部位有肿瘤。我根本都不知道胰腺是个什么东西。医生说：“我们几乎可以确定这是一种无法治愈的肿瘤。估计你的存活时间不会长于3－6个月。”医生建议我回家，将自己的事情料理好。这是医生对“回家等死”的专业用语。这意味着我原以为自己有10年的时间来教导我的孩子，而现在我只有几个月的时间了。也意味着要把家事安排妥当，使家人今后的生活尽可能轻松。这还意味着我要和所有人说再见。

一整天，我满脑子都是那个诊断结果。到了晚上，医生为我做活检。他们将内窥镜插入我的喉咙，再通过胃放入大肠。然后对我的胰腺部位进行针刺，从肿瘤上取下一些癌细胞。医生对我进行了麻醉。但是我的妻子陪伴在我身边。她告诉我，当医生在显微镜下观察癌细胞时，他们开始哭了。因为，我患的是一种极其罕见的胰腺癌，可以通过手术治愈。我接受了手术，现在，我没事了。

这是我与死亡最近距离的一次接触。我希望在未来的几十年里都不要比这一次更近。经历了这一切，我今天才能以更加确定的口吻和你们畅谈我的人生观。在此之前，死亡不过是一个有用的学术概念。

没有人想死。即使想去天堂的人也不希望赴死去那里。诚然，死亡是我们所有人共有的终点，没人逃的掉。死亡是生命唯一最好的发明创造。而事实上也只能是这样。死亡是生命变迁的催化剂，吐故纳新。现在，你们属于“新”。但是终有一天，就在不久的将来，你们也会成为“故”而被“吐”掉。很抱歉我使用了非常戏剧性的说法，但是这再真实不过了。

你们的时间是有限的。因此，不要浪费你们的时间去过别人的生活。不要陷入教条，即：按照别人的想法活出你的人生。不要让别人嘈杂的观点淹没你内心的声音。此外，最重要的是鼓足勇气，跟随你内心的声音，相信你的直觉。你的内心其实非常清楚你想成为什么样的人。除此之外都是次要的。

我年轻的时候，有一本妙不可言的杂志，叫作《地球全录》，是我们那一代人的圣经。它的创办人是Stewart Brand，就住在离这里不远的Menlo Park。这本杂志让生活充满诗意。那是60年代末，还没有个人电脑和桌面出版物。因此杂志的编辑工作全仰仗打字机、剪刀和立拍得。它类似于现在谷歌的纸书形式，只是比谷歌早了35年。这本杂志的观点极具理想主义色彩，并提供了许多灵巧的工具和伟大的主张。

Stewart 和他的团队在发行了数版后，时过境迁，他们最终停刊。然后到了70年代中期，我的时代到来。在他们最后一期杂志的封底上，有一张清晨乡间小路的照片，是那种有冒险精神的人搭便车的感觉。照片下方有一行字：“永保求知的欲望，永保率真的愚气”。这就是他们关张的告别语，“永保求知的欲望，永保率真的愚气”。我总是希望自己保持这样的状态。现在，在你们即将毕业揭开人生崭新篇章的时刻，这也是我对你们的寄语：永保求知的欲望，永保率真的愚气。

第四篇：乔布斯演讲（本站推荐）

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.当我十七岁的时候, 我读到了一句话:―如果你把每一天都当作生命中最后一天去生活的话,那么有一天你会发现你是正确的。‖这句话给我留下了深刻的印象。从那时开始,过了33年,我在每天早晨都会对着镜子问自己:―如果今天是我生命中的最后一天, 你会不会完成你今天想做的事情呢？‖当答案连续很多次被给予―不是‖的时候, 我知道自己需要改变某些事情了。

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.Because almost everything – all external expectations, all pride, all fear of embarrassment or failurewhich is living with the results of other people's thinking.Don't let the noise of other's opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.你们的时间很有限, 所以不要将他们浪费在重复其他人的生活上。不要被教条束缚,那意味着你和其他人思考的结果一起生活。不要被其他人喧嚣的观点掩盖你真正的内心的声音。还有最重要的是, 你要有勇气去听从你直觉和心灵的指示——它们在某种程度上知道你想要成为什么样子，所有其他的事情都是次要的。

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.当我年轻的时候, 有一本叫做―整个地球的目录‖振聋发聩的杂志，它是我们那一代人的圣经之一。它是一个叫Stewart Brand的家伙在离这里不远的Menlo Park书写的, 他象诗一般神奇地将这本书带到了这个世界。那是六十年代后期, 在个人电脑出现之前, 所以这本书全部是用打字机,、剪刀还有偏光镜制造的。有点像用软皮包装的google, 在google出现三十五年之前：这是理想主义的，其中有许多灵巧的工具和伟大的想法。

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stewart和他的伙伴出版了几期的―整个地球的目录‖,当它完成了自己使命的时候, 他们做出了最后一期的目录。那是在七十年代的中期, 你们的时代。在最后一期的封底上是清晨乡村公路的照片（如果你有冒险精神的话，你可以自己找到这条路的），在照片之下有这样一段话：―保持饥饿,保持愚蠢。‖这是他们停止了发刊的告别语。―保持饥饿,保持愚蠢。‖我总是希望自己能够那样,现在, 在你们即将毕业，开始新的旅程的时候, 我也希望你们能这样： Stay Hungry.Stay Foolish.保持饥饿，保持愚蠢。Thank you all very much.非常感谢你们

第五篇：乔布斯演讲

史蒂夫乔布斯在斯坦福大学的演讲稿

'You've got to find what you love,' Jobs says This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, this is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting。It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can't connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something — your gut, destiny, life, karma, whatever.This approach has never let me down, and it has made all the difference in my life.My second story is about love and loss.I was lucky — I found what I loved to do early in life.Woz and I started Apple in my parents garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs downthese things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die.It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and I'm fine now.This was the closest I've been to facing death, and I hope its the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:No one wants to die.Even people who want to go to heaven don't want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life's change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma — which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.史蒂夫&S226;乔布斯（Steve Jobs）今2005年6 月在斯坦福大学的演讲在经过了一个夏天之后依然为人所提及。这位苹果电脑公司（Apple Computer）和皮克斯动画公司（Pixar Animation Studios）首席执行官在演讲中谈到了他生活中的三次体验，这三次体验不仅在斯坦福大学的毕业生、也在硅谷乃至其他地方的技术同行中引起了巨大反响。他们将他的演讲登在互联网上，在博客上展开讨论，通过电子邮件互相发送，在全球传阅。我们在此刊登全文，以飨还没有看到该演讲的读者。

很荣幸和大家一道参加这所世界上最好的一座大学的毕业典礼。我大学没毕业，说实话，这是我第一次离大学毕业典礼这么近。今天我想给大家讲三个我自己的故事，不讲别的，也不讲大道理，就讲三个故事。

第一个故事讲的是点与点之间的关系。我在里德学院（Reed College）只读了六个月就退学了，此后便在学校里旁听，又过了大约一年半，我彻底离开。那么，我为什么退学呢？

这得从我出生前讲起。我的生母是一名年轻的未婚在校研究生，她决定将我送给别人收养。她非常希望收养我的是有大学学历的人，所以把一切都安排好了，我一出生就交给一对律师夫妇收养。没想到我落地的霎那间，那对夫妇却决定收养一名女孩。就这样，我的养父母─当时他们还在登记册上排队等著呢─半夜三更接到一个电话: “我们这儿有一个没人要的男婴，你们要么？”“当然要”他们回答。但是，我的生母后来发现我的养母不是大学毕业生，我的养父甚至连中学都没有毕业，所以她拒绝在最后的收养文件上签字。不过，没过几个月她就心软了，因为我的养父母许诺日后一定送我上大学。年后，我真的进了大学。当时我很天真，选了一所学费几乎和斯坦福大学一样昂贵的学校，当工人的养父母倾其所有的积蓄为我支付了大学学费。读了六个月后，我却看不出上学有什么意义。我既不知道自己这一生想干什么，也不知道大学是否能够帮我弄明白自己想干什么。这时，我就要花光父母一辈子节省下来的钱了。所以，我决定退学，并且坚信日后会证明我这样做是对的。当年做出这个决定时心里直打鼓，但现在回想起来，这还真是我有生以来做出的最好的决定之一。从退学那一刻起，我就可以不再选那些我毫无兴趣的必修课，开始旁听一些看上去有意思的课。那些日子一点儿都不浪漫。我没有宿舍，只能睡在朋友房间的地板上。我去退还可乐瓶，用那五分钱的押金来买吃的。每个星期天晚上我都要走七英里，到城那头的黑尔－科里施纳礼拜堂去，吃每周才能享用一次的美餐。我喜欢这样。我凭著好奇心和直觉所干的这些事情，有许多后来都证明是无价之宝。我给大家举个例子: 当时，里德学院的书法课大概是全国最好的。校园里所有的公告栏和每个抽屉标签上的字都写得非常漂亮。当时我已经退学，不用正常上课，所以我决定选一门书法课，学学怎么写好字。我学习写带短截线和不带短截线的印刷字体，根据不同字母组合调整其间距，以及怎样把版式调整得好上加好。这门课太棒了，既有历史价值，又有艺术造诣，这一点科学就做不到，而我觉得它妙不可言。当时我并不指望书法在以后的生活中能有什么实用价值。但是，十年之后，我们在设计第一台 Macintosh 计算机时，它一下子浮现在我眼前。于是，我们把这些东西全都设计进了计算机中。这是第一台有这么漂亮的文字版式的计算机。要不是我当初在大学里偶然选了这么一门课，Macintosh 计算机绝不会有那么多种印刷字体或间距安排合理的字号。要不是 Windows 照搬了 Macintosh，个人电脑可能不会有这些字体和字号。要不是退了学，我决不会碰巧选了这门书法课，个人电脑也可能不会有现在这些漂亮的版式了。当然，我在大学里不可能从这一点上看到它与将来的关系。十年之后再回头看，两者之间的关系就非常、非常清楚了。你们同样不可能从现在这个点上看到将来；只有回头看时，才会发现它们之间的关系。所以，要相信这些点迟早会连接到一起。你们必须信赖某些东西─直觉、归宿、生命，还有业力，等等。这样做从来没有让我的希望落空过，而且还彻底改变了我的生活。

我的第二个故事是关于好恶与得失。幸运的是，我在很小的时候就发现自己喜欢做什么。我在 20 岁时和沃兹（Woz，苹果公司创始人之一 Wozon 的昵称─译注）在我父母的车库里办起了苹果公司。我们干得很卖力，十年后，苹果公司就从车库里我们两个人发展成为一个拥有 20 亿元资产、4,000 名员工的大企业。那时，我们刚刚推出了我们最好的产品─ Macintosh 电脑─那是在第 9 年，我刚满 30 岁。可后来，我被解雇了。你怎么会被自己办的公司解雇呢？是这样，随著苹果公司越做越大，我们聘了一位我认为非常有才华的人与我一道管理公司。在开始的一年多里，一切都很顺利。可是，随后我俩对公司前景的看法开始出现分歧，最后我俩反目了。这时，董事会站在了他那一边，所以在 30 岁那年，我离开了公司，而且这件事闹得满城风雨。我成年后的整个生活重心都没有了，这使我心力交瘁。

一连几个月，我真的不知道应该怎么办。我感到自己给老一代的创业者丢了脸─因为我扔掉了交到自己手里的接力棒。我去见了戴维帕卡德（David Packard，惠普公司创始人之一─译注）和鲍勃;诺伊斯（Bob Noyce，英特尔公司创建者之一─译注），想为把事情搞得这么糟糕说声道歉。这次失败弄得沸沸扬扬的，我甚至想过逃离硅谷。但是，渐渐地，我开始有了一个想法─我仍然热爱我过去做的一切。在苹果公司发生的这些**丝毫没有改变这一点。我虽然被拒之门外，但我仍然深爱我的事业。于是，我决定从头开始。

虽然当时我并没有意识到，但事实证明，被苹果公司炒鱿鱼是我一生中碰到的最好的事情。尽管前景未卜，但从头开始的轻松感取代了保持成功的沉重感。这使我进入了一生中最富有创造力的时期之一。在此后的五年里，我开了一家名叫 NeXT 的公司和一家叫皮克斯的公司，我还爱上一位了不起的女人，后来娶了她。皮克斯公司推出了世界上第一部用电脑制作的动画片《玩具总动员》（Toy Story），它现在是全球最成功的动画制作室。世道轮回，苹果公司买下 NeXT 后，我又回到了苹果公司，我们在 NeXT 公司开发的技术成了苹果公司这次重新崛起的核心。我和劳伦娜（Laurene）也建立了美满的家庭。我确信，如果不是被苹果公司解雇，这一切决不可能发生。这是一剂苦药，可我认为苦药利于病。有时生活会当头给你一棒，但不要灰心。我坚信让我一往无前的唯一力量就是我热爱我所做的一切。所以，一定得知道自己喜欢什么，选择爱人时如此，选择工作时同样如此。工作将是生活中的一大部分，让自己真正满意的唯一办法，是做自己认为是有意义的工作；做有意义的工作的唯一办法，是热爱自己的工作。你们如果还没有发现自己喜欢什么，那就不断地去寻找，不要急于做出决定。就像一切要凭著感觉去做的事情一样，一旦找到了自己喜欢的事，感觉就会告诉你。就像任何一种美妙的东西，历久弥新。所以说，要不断地寻找，直到找到自己喜欢的东西。不要半途而废。

我的第三个故事与死亡有关。17 岁那年，我读到过这样一段话，大意是:“如果把每一天都当作生命的最后一天，总有一天你会如愿以偿。”我记住了这句话，从那时起，33 年过去了，我每天早晨都对著镜子自问: “假如今天是生命的最后一天，我还会去做今天要做的事吗？”如果一连许多天我的回答都是“不”，我知道自己应该有所改变了。

让我能够做出人生重大抉择的最主要办法是，记住生命随时都有可能结束。因为几乎所有的东西─所有对自身之外的希求、所有的尊严、所有对困窘和失败的恐惧─在死亡来临时都将不复存在，只剩下真正重要的东西。记住自己随时都会死去，这是我所知道的防止患得患失的最好方法。你已经一无所有了，还有什么理由不跟著自己的感觉走呢。

大约一年前，我被诊断患了癌症。那天早上七点半，我做了一次扫描检查，结果清楚地表明我的胰腺上长了一个瘤子，可那时我连胰腺是什么还不知道呢！医生告诉我说，几乎可以确诊这是一种无法治愈的恶性肿瘤，我最多还能活 3 到 6 个月。医生建议我回去把一切都安排好，其实这是在暗示“准备后事”。也就是说，把今后十年要跟孩子们说的事情在这几个月内嘱咐完；也就是说，把一切都安排妥当，尽可能不给家人留麻烦；也就是说，去跟大家诀别。那一整天里，我的脑子一直没离开这个诊断。到了晚上，我做了一次组织切片检查，他们把一个内窥镜通过喉咙穿过我的胃进入肠子，用针头在胰腺的瘤子上取了一些细胞组织。当时我用了麻醉剂，陪在一旁的妻子后来告诉我，医生在显微镜里看了细胞之后叫了起来，原来这是一种少见的可以通过外科手术治愈的恶性肿瘤。我做了手术，现在好了。这是我和死神离得最近的一次，我希望也是今后几十年里最近的一次。有了这次经历之后，现在我可以更加实在地和你们谈论死亡，而不是纯粹纸上谈兵，那就是: 谁都不愿意死。就是那些想进天堂的人也不愿意死后再进。然而，死亡是我们共同的归宿，没人能摆脱。我们注定会死，因为死亡很可能是生命最好的一项发明。它推进生命的变迁，旧的不去，新的不来。现在，你们就是新的，但在不久的将来，你们也会逐渐成为旧的，也会被淘汰。对不起，话说得太过分了，不过这是千真万确的。

你们的时间都有限，所以不要按照别人的意愿去活，这是浪费时间。不要囿于成见，那是在按照别人设想的结果而活。不要让别人观点的聒噪声淹没自己的心声。最主要的是，要有跟著自己感觉和直觉走的勇气。无论如何，感觉和直觉早就知道你到底想成为什么样的人，其他都是次要的。

我年轻时有一本非常好的刊物，叫《全球概览》（The Whole Earth Catalog），这是我那代人的宝书之一，创办人名叫斯图尔特&S226;布兰德（Stewart Brand），就住在离这儿不远的门洛帕克市。他用诗一般的语言把刊物办得生动活泼。那是 20 世纪 60 年代末，还没有个人电脑和桌面印刷系统，全靠打字机、剪刀和宝丽莱照相机（Polaroid）。它就像一种纸质的 Google，却比 Google 早问世了 35 年。这份刊物太完美了，查阅手段齐备、构思不凡。斯图尔特和他的同事们出了好几期《全球概览》，到最后办不下去时，他们出了最后一期。那是 20 世纪 70 年代中期，我也就是你们现在的年纪。最后一期的封底上是一张清晨乡间小路的照片，就是那种爱冒险的人等在那儿搭便车的那种小路。照片下面写道: 好学若饥、谦卑若愚。那是他们停刊前的告别辞。求知若渴，大智若愚。这也是我一直想做到的。眼下正值诸位大学毕业、开始新生活之际，我同样愿大家:

Stay Hungry.Stay Foolish.好学若饥、谦卑若愚。