第一篇:商务英语BEC 中级口译课 演示 谈判 剧本双语版范文
中方经理Chen 中方翻译xiao
美方市场部主任Amy 美方翻译Lee Robot1 Yvonne Robot2 Jiang
C: 肖主任啊,近期衡阳地区娱乐业竞争激烈,咱们天上人间有几位花魁都回家生仔啦!
X:我最近看了部电影《机器人女友》,要不我们也来点新鲜的?
C: 我有一个朋友认识一个卖机器人的!
L:Hello Kugo, what can I do for you? X:This is Heaven on earth
L: I will send you some brochures, if you are interested.X:I'll give you my boss.A: hello, this is
X: Can you suggest an alternative﹖
A: So, thank you for coming, everyone.It's really a pleasure to see you all here.Would anyone like something to drink before we begin?
L: 在我们正式开始前,大家喝点什么吧?
In the future, the possibilities are endless, but the legal drinking age is still 21 and everyone plays responsibly.她的声音很美丽,一定能开拓中国娱乐界市场
Her voice is so sweet, I'm sure she can win a lot of man's heart
她的主要特色是唱歌,她能以三种语言唱歌。Can you sing pop songs? Can she dance?
Her hair and skin are real 你能让我掐一下么? Can I have a try?
让我们来讨论一下价格吧。批发价是多少?零售价是多少? Let’s negotiate the price.What’s the wholesale price? what’s the retail price?
我是老李介绍的,能不能给我打折? Can you give me a price discount ?
A: How much would you like it to be? We’ll reduce the price if your order is large.你想出什么价?假如你们的订货量大,我们可以减价。我们订的数量取决于你们的价格。
The size of our order depends on your price.There is no profit at this price.I am sure I will sell it to you if there are profit.这个价我们没利可挣。如果这个价有点挣,我一定卖给你。能不能互作让步?
Can we meet each other half way?
This is the most popular style and this is named brand,Kugoo.这是现在最流行的款式而且是名牌货,酷狗的。It is a real,not a fake.这是正宗货,不是假货。Take it or leave it.要不要由你。成交。It is a deal.什么时候交货?
When can you deliver?I’ll ship as quickly as I can.我会尽快给你装货。
你们怎么付款?支票可以吗?美元可以吗?
What are your terms of payment? Is check,ok? Is U S dollar,ok?
Is the contract all right now? 合同现在这样可以了吧?
A: Who is going to sign the contract for your side? 谁代表你们这一方签约? 总经理。
The general manager.签约之前我想再看过一遍。
I’d like to look this over before I sign it.A: Of course.Take your time.当然,你慢慢看吧。看起来好像没什么问题。It looks fine to me.Just sign there on the bottom.那么,就请在下面这里签个名。A: Here’s your copy of the contract.这是你的那一份合同。
太好啦,我真高兴一切都完成了。Good.I ’m glad we’re all done.各位先生晚上好,我们天上人间来了新的花魁!
各位先生不好意思,出了点差错。
第二篇:商务英语谈判剧本
《商务英语谈判》实训场景
甲方(A-BUYER): 刘云(A-Candy),贺小娟(A-Mariah)
乙方(B-SELLER): 岳志平(B-Zoe),黄真真(B–Miss.H)
(Introduction)A-Candy: How do you do.B-Zoe: How do you do.A-Candy: On behalf of Luoyang Reisen Electronic Co.Ltd, I’m very glad to see you
here.Since we are not familiar, shall we just go round the table, making
sure we know each other.Mariah, why don’t you start.A-Mariah: OK, nice to meet you.This is our Purchasing Manager, Candy.I’m the
assistant, Mariah.I will be in charge of preparing our negotiation and
arrange the routine work.B-H: Nice to meet you too.This is our Sales Manager, Zoe.I’m the assistant, H.Welcome to our head office.A-Candy/Mariah: Thank you.B-Zoe: Before we start, would you like something to drink? A-Candy: That would be nice, just tea please.Thank you.(At the office, small talk)A-Candy: Well, how is business in your sector? B-Zoe: Not too bad, we have got a lot of work to do for the new budget in this year.And we’ve seen a obvious rise in sale.A-Candy: Un, sounds good.B-H: Is this your first time to America, Candy? A-Candy: No, this is my second time to come here.I am very impressed on this city.B-H: I am very glad to hear that.I hope you have a good time these days.What about
you, Mariah? A-Mariah: This is my first visit.I am so happy to have the opportunity to visit this
beautiful city.I like it very much.B-Zoe: I hope you like this beautiful city.I wish to thank you for coming here.Shall
we start? ALL: Yes!
(The beginning of the negotiation)A-Candy: Here we go.I think everyone has got the agenda.Today, we have a lot to
discuss.We mainly talk about three points: the price, payment method, and
delivery.Would you like to talk about price firstly, He? A-Mariah: Yes, I’d like to, this is our first cooperation.we know you are the leading
company of office furniture in the USA, and have been in this line for
many years.So we are happy and previledged to have this chance to
cooperate with you.However, from your letter of Oct.1st, we know that
your quotation is too high for us to accept.I hope you can give us some
reduction.B-Zoe: I am afraid it is quite hard for us to reduce.The price of our product is
reasonable and our design is unique.B-H: Besides, our products enjoy a good reputation in the world.A-Candy: I know, but I still wish you to make a concession in the price.we can not
accept your offer unless the price is reduced by 5% off? B-Zoe: 5%? I am afraid we can not accept it.However, considering that this is our
first cooperation, maybe we will have further cooperation.How about 1%?
This will be our precedence.A-Mariah: Compared with the real market price, your quotation is still too high.B-H: But this is the maximum reduction we can offer.A-Candy: I know what you mean.But we can not accept 1% reduction.If you don’t
give us more reduction, maybe we will lose the chance to cooperate.B-Zoe: Oh, no, I think we have much room to negotiate.A-Candy: We know you are an international corporation.I think 5% reduction is
acceptable for you.B-H: Thank you for believing.However, our quotation is really quite low in this line.A-Mariah: But this is the first time to use your products.To some extent, we are not
sure whether your products are suitable.So your quotation is not
reasonable for us.A-Candy: Yes.It is difficult for us to accept your reduction of 1%.I hope you can
give a further reduction.B-Zoe: Can I make a suggestion? How about 3% off? But you have to place an order
for 50 sets at least, and you pay us by full payment in a lump sum.B-H: Frankly, this is a favorable price only for old friends.Besides, our workmanship
and design are better than others’.Therefore, this type of furniture will be well
received in your market.A-Candy: But full payment in a lump sum is difficult for us.A-Mariah: Yes, due to the large amount, it will cost much time to raise the funds.How about pay by installments?
A-Candy: We can offer 40% of the commission ahead of time.B-Zoe: All right.Considering this is our first cooperation, I can accept your
suggestion.A-Candy: Fine, thank you.(Discuss about the delivery)A-Candy: OK, the last question is delivery.B-H: I believe we can reach an agreement on delivery.A-Mariah: We’d like you to advance the shipment before November.B-Zoe: I have to say sorry, because our factory is fully committed this month.A-Mariah: Then when is the earliest shipment we can expect? B-H: Let me check.We can deliver the goods in early December.A-Candy: That’s too late.We have to meet the demand of marrying couples, and plan
to put these products before they married.B-Zoe: I understand.Please believe me that we won’t disappoint our customers.Will
you accept partial shipment? The goods can be shipped on September 10th and
October 10th in two equal lots.A-Candy: That sounds a good suggestion.B-H: Anything else? A-Mariah: As for the port of destination, it should be the port of Shanghai
Transshipment.B-Zoe: Fine.(The negotiation is going on)
B-H: The last requirement is that we must receive your L/C 15 days before shipment.A-Candy: No problem.A-Mariah: If you don’t mind I want to know what kind of L/C you require.B-Zoe: we prefer the L/C at sight.Could you pay us by it? A-Candy: All right.If there is no question, let’s go through the terms: You offer us
3% reduction, partial shipment.We pay by installment and offer 40% of
the subscription.Agreed? B-H: Yes, exactly.(Arrangement for business dinner)B-Zoe: I’m very glad that we finally come to an agreement after repeated negotiation.A-Candy: I wish we will have further cooperation in the future.A-Mariah: Congratulations to our success.B-H: Oh, it’s time for dinner.We have made a reservation at Royal Hotel.And we
prepared traditional Chinese food for you.Such as diced chicken in chilli sauce,Dongpo Pork and sweet and sour fish.I bet you will like it.A-Candy/Mariah: Thank you.B-H: This way, please.B-Zoe: Please.
第三篇:剑桥商务英语(BEC)中级词汇(推荐)
UNIT 1 FACE TO FACE
badge noun 徽章,证章
personnel noun 人员,职员
superior noun 长者,上级
surname noun 姓
whereabouts noun 下落,行踪
aperitif noun 开胃酒
chew over noun 考虑,详细讨论
syllable noun 音节
tricky adjective 狡猾的,机警的accountant noun 会计,会计师
application noun 应用程序,应用软件
hands-on noun 有实际经验的人
hectic adjective 忙乱的,忙碌的click verb 发出滴答声
co-worker noun 合作者,同事
delegate noun 代表
indigestion noun 消化不良
quiz noun 测验
sigh verb 叹息,叹气
sniff verb 用力吸气,闻到
yawn verb 打呵欠
ballpark figure noun 约略的数字
flu noun 流感
junior adjective 下级的,地位较低的senior adjective 高级的,地位较高的sketch noun 草图,梗概
UNIT 2 Letters,faxes and memos
attend to verb 处理,料理
proportion noun 比例,部分
envelope noun 信封
cc carbon copy 副本抄送
concise adjective 简洁的courteous adjective 有礼貌的dot matrix printer noun 點陣式打印机
heading noun 标题
house style noun 印刷风格
letterhead noun 信笺抬头
pp(also per pro)(签字前)代表…
recycle verb 回收再利用
additive noun 添加剂
aroma noun 香味
extract verb 取出,榨出,摘录
wavy adjective 波状的,波动的assemble verb 集合,装配
compile verb 编辑,汇编
jeopardize verb 危害
long-standing adjective 长期的puzzled adjective 迷惑不解的submit verb 提交,递交
UNIT 3 On the phone
mobile phone noun 移动电话
phone booth noun 公共电话亭
telephonist noun 接线生,话务员
batch noun 一批
courier noun 导游,信使
prototype noun 原型
receipt noun 收到,收据
stick-on adjective涂有黏胶/可粘贴的subcontract verb分包或转包
answering machine noun 留言机
striped adjective有条纹的subsidiary adjective 辅助/补充的freight noun 货物,运费
dial verb 拨(电话)
extension noun 分机
laboratory noun 实验室
literature noun 公司宣传资料
put sb through phrasal v为某人接通电话
switchboard noun 接线总机
break down verb 出故障
non-smoking adjective 非吸烟的stuffy adjective 通风不良/闷人的afflict verb 使痛苦,折磨
UNIT 4 Summaries,notes,reports
physiotherapist noun 理疗医师
stand noun 摊位,看台
procurement noun 采购,获得
bug noun 小虫,臭虫,病
Repetitive Strain Injury(RSI)noun(肢体的)重复性劳损
symptom noun 症状
ventilate verb 使通风
edit verb 编辑,校订
grave adjective 严重的sheet noun 薄片,被单
undertake verb 承担/答应做某事
dash noun 破折号
deduct verb 扣除
postpone verb 推迟,延迟
punctuation mark noun 标点符号
apostrophe noun 撇号
brackets noun 括弧
carry out phrasal verb 执行/完成/实现
colon noun 冒号
comma noun 逗号
exclamation mark noun 感叹号
full stop noun 句号
hyphen noun 连字符
inverted commas noun 引号
oblique noun 斜线符号
parenthesis noun 圆括号
period = full stop noun 句号
quotation marks noun 引号
semicolon noun 分号
slash noun 斜线
stroke noun 一笔,笔画
order noun 次序,顺序
sequence noun次序,顺序
session noun 一段时间
spot verb 认出,发现
UNIT 5 Working together
pension scheme noun 养老金计划或方案
aerospace adjective/noun 航空航天空间,航空航天技术(的)
beverage noun 饮料
chart noun 图表
electronics noun 电子学
tertiary adjective 第三的array noun 排列,编队
civil engineering noun 土木工程
cornerstone noun 奠基石,基础
fledgling firm noun新公司/无经验的公司
spearhead verb 领先/充当先锋
turn of the century 世纪之交
versatile adjective 万能的/多才多艺的zest noun 强烈的兴趣、热情
abolish verb 废止,废除
in bulk 大批
component noun 组成部分/零部件
confine verb 限制
consign verb 托运,委托
oblivion noun 遗忘
filing cabinet noun 文件柜
-fold suffix(附于数字后)表示“倍”
rewarding adjective 有益的,报答的 manual adjective 手工的/体力的 concentric adjective 同中心的counselor noun 顾问
parking lot noun 停车场
pyramid structure noun 金字塔结构
scrutiny noun 详细审查
subject someone to something phrasal verb 使某人经历或遭受某事物
UNIT 6 International trade
confidential adjective 机密的,秘密的hostile adjective 敌对的acquaintance noun 熟人
disabled adjective 伤残的rationalize verb 合理化
redundant adjective 多余的substantial adjective 大量的/可观的vehicle noun 交通工具
briefcase noun 公文包
bug noun 窃听器
detector noun 探测器
eavesdrop verb 偷听
device noun 装置,发明物
interfere verb 干涉,干预
mains plural noun UK(供应一建筑物或地方的)水源,煤气源,电源
warranty noun(商品)保证书,保证
monitor noun 监控器
portable adjective 轻便的/便携式的scrambler noun 扰频器
showroom noun(商品样品)陈列室
volt noun 伏特
anchor noun 锚
container noun 集装箱
handbook noun 手册
idealize verb 理想化
passage noun 航程,旅行,旅费
proforma(invoice)noun 形式发票
scenario noun 可能出现的情况
stainless steel noun 不锈钢
unload verb 卸货/(从相机中)取出胶卷
UNIT 7 Money matters
the brunt of 主要压力/正面冲撞
euro cheque noun 欧洲货币支票
marginal adjective 少的/微不足道的prestige noun 声望,威望
spreadsheet noun 空白表格程序,电子数据表
string noun 线,串
remittance noun 汇款,汇款额
inconsistent adjective 不一致/不协调的irrevocable adjective 不可撤销的liquidate verb 清算
rectify verb 纠正
UNIT 8 Dealing with problems
damage verb 损害,损坏
repair verb 修理,修补
cable noun 电缆
misunderstand verb 误解,误会
mix up noun 混乱,问题
reel noun 卷轴,一卷
attorney US = lawyer noun 律师
clumsy adjective 笨拙的
inefficient adjective效率低/不能胜任的pressure noun 压力
shortage noun 不足,缺乏
slip-up noun 疏忽,错误
slip someone's mind 忘记
solicitor UK noun 律师
threat noun 威胁,恐吓
anticipate verb 预期,期望
inconvenience noun 麻烦/不方便之处
database noun 数据库,资料库
format noun 版式,格式
fuss noun 忙乱,大惊小怪
graphics noun 图形
one-stop adjective 一站式的utility noun 效用,有用
asap abbreviation for 尽快
fault noun 过错,毛病,故障
inadequate adjective 不充分/不恰当的package noun 包裹,包
withhold verb 使停止,抑制
A4 noun A4(纸)
negative noun(摄影等的)底片/负片
refund noun 偿还额,退款
alloy noun 合金
cost-effective adjective 有成本效益的,划算的defect noun 过失,缺点
eliminate verb 排除,消除
line manager noun 生产线管理人员
mass-produce verb 大量生产
reject verb 拒绝,抵制,否决
UNIT 9 Visitors and travellers
belongings plural noun 财产,所有物
chain smoker noun 连续抽烟的人
connect verb 连接
gate noun 大门
itinerary noun 旅行的计划/旅行路线
platform noun 月台,站台,讲台
smooth adjective 顺利/光滑/流畅的traffic jam noun 交通阻塞,塞车
traveller's cheque noun 旅行支票
trolley noun 电车,手推车
buffet noun 自助餐
single room noun 单人房
twin bed noun 成对的单人床之一
gallery noun 美术陈列室,画廊
back streets noun 后街(通常指城镇贫民区中狭窄的街道)
big name noun informal 要人
brief verb 事先给某人详细介绍或指示
lake noun 湖
politician noun 政治家,政客
public transport noun公共交通/公交车辆
personality noun 名人(尤指娱乐界或体育界的)
appetizer US noun 开胃食品,开胃物
dessert noun 餐后甜点
entrée US noun 在正式宴席上,在鱼和肉两道主菜之间所上的菜
exaggerate verb 夸张,夸大
fudge noun 软糖
jet lag noun 喷气飞行时差反
main course UK noun 主菜
pie noun 馅饼
pumpkin noun 南瓜
starter UK noun 第一道菜
APEX abbreviation for Advance Purchase Excursion noun 预购远足套票
fee noun 费,酬金
full board 全膳
lecture noun 演讲,讲座
overhead projector(OHP)noun 高射投影仪
refund noun 退款,偿还额
self-catering adjective,noun(指假日、住宿等)自己举炊的seminar noun 研讨会
simultaneous adjective同时/同时发生的
venue noun 聚集地点,会场,(尤指)体育比赛场所
balcony noun 阳台
overlook verb 俯瞰,远眺
wheelchair noun 轮椅
compensate verb 偿还,补偿
flap noun(用以覆盖开口的或垂下的)扁平物
knock back phrasal verb 很快喝掉某物
landing gear noun(=undercarriage)(飞行器的)起落架
leaflet noun 散叶印刷品,传单
manifesto noun 宣言,声明
screwdriver noun 螺丝起子
sightseeing noun 观光
soak verb 浸泡,浸透
UNIT 10 Marketing
brand noun 品牌
commercial noun(电视或无线电中的)广告
demand verb 要求,需要
design noun 设计,图案,花样
distribute verb 分发,分布
end user noun 终端用户
hire purchase noun 分期付款购买
label noun 标签,签条
opportunity noun 机会,时机
outlet noun 经销店
PR = public relations noun 公共关系
promote verb 促进,提升
publicity noun 宣传,广告
taste noun 品味
threat noun 恐吓,威胁
benefit noun 利益,好处
cross-refer verb 前后参照
desire verb 期望,要求
feature noun 特征,特色
nostalgia noun 对往事的怀恋/怀旧
update verb 更新,使现代化
brochure noun 小册子
bubble gum noun 泡泡糖
comic adjective 滑稽的/喜剧的direct mail 直接邮件/直接邮寄广告
liqueur noun 利口酒
press release noun 新闻稿stand noun 摊位,架子
word of mouth 口头语
break into phrasal verb 突然开始
probability noun 可能性,概率
predict verb 预言,预知
forecast noun 预见,预报
gloom noun 昏暗,忧郁,忧愁
hospitality noun 殷勤待客,好客
landscape noun 风景,山水画
misconception noun 错误的观念,误解
package tour noun 一切由旅行社代办而费用固定的假日旅游
questionnaire noun 调查表,问卷
wilderness noun 荒野,荒地
manure noun 肥料,粪肥
trend noun 倾向,趋势
impact noun 冲击力/撞击/巨大的影响
literature noun 小册子,传单
UNIT 11 Meetings
chair noun 主持会议的主席(的席位或职位),大学教授的职位
designate verb 指定,指派,任命
flextime noun 弹性上班制
full-time adjective,adverb 全日制的,全工作周的;全日制地,全周地
part-time adjective,adverb 兼职的/地,部分时间工作的/地
stipulate verb 规定
premise noun 前提,假定
arise verb 出现,发生
boundary noun 边界,边界线
cautious adjective 谨慎的,小心的crockery noun 陶器,瓦器
cutlery noun 餐具
leak verb 泄露
on the spot 当场
territory noun 领土/版图/地域
verbal adjective 口头的
adjourn verb 延期,休会
duration noun 持续时间/为期
agenda noun 议程
majority noun 大半,多数
to and fro adverb 来回地,往复地
vote verb 投票决定,投票
buffet noun 自助餐
overdo verb 做得过分/过火,做作
pro rata 按比例的/地,成比例的/地
snack noun 小吃,快餐
wedding reception nun 结婚宴会
haul noun 旅程所花/某事发生所需时间
UNIT 12 Processes and operations
fax machine noun 传真机
hard disk noun 硬盘
assortment noun 各类物品或同类各种物品的聚集,混合物
bubble noun 泡沫,气泡
crucial adjective 至关重要的
ingredient noun(烹调用的)材料,原料,成分;因素,要素,成分
microprocessor noun 微处理器
texture noun 质地,纹理
assembly noun 装配,集合
facility noun 能够或易于做某事的环境、设备等,辅助物
standby noun 备用的事物
streamline verb 使(某事物)效率更高、作用更大,精简
coat verb 涂上,包上
drum noun 鼓形圆桶
beep verb 发嘟嘟声,发哔哔声
disconnect verb 拆开,分离
feed verb 喂养,提供原料
mode noun 方式,模式,样式
slot noun 细长的孔/硬币投币口/狭通道
grind verb 磨碎,碾碎
roast verb 烤,烘烤
UNIT 13 Jobs and careers
acquire verb 获得,学到
attitude noun 态度,看法
cabin crew noun 机舱工作人员
the dole noun informal 施舍品,失业救济金
slot noun 为某人/某事物安排的位置或时间
from scratch 从零开始,从无到有,白手起家
jump at phrasal verb 欣然接受
recession noun 工商业之萧条/不景气
recruit verb 征募新兵/吸收新成员
transition noun 转变,转换,过渡
volunteer noun 志愿者/兵
ageism noun 对老年人的歧视
alleviate verb 使(痛苦等)易于忍受,减轻
aptitude noun 能力,才能
arbitrary adjective 任意的,武断的
blanket adjective 包括一切情形或种类的,总括的,综合的creed noun 信条
criminology noun 犯罪学,刑事学
culprit noun 犯人
CV UK noun = curriculum vitae个人简历
discriminate verb 歧视,区别待遇
dynamic adjective 动力的,精力充沛的,有力的,动态的guilt noun 罪行,内疚
high-flyer noun 抱负极高的人,有野心的人
irrespective adjective 不顾的,不考虑的,无关的lag verb 落后于,滞后
obsessed adjective 着迷/牵挂/困扰的oppress verb 压迫,压抑
pressing adjective 紧迫的
prevalent adjective 普遍的,流行的résumé noun 个人简历
rot verb 腐烂/败
set in phrasal verb(指雨、坏天气、感染等)开始并可能继续下去
sliding scale noun 滑动费率,滑动折算制
steady adjective 稳固的,稳定的
strenuous adjective 精力充沛的,干劲十足的,必须努力的corridor noun 走廊
give [someone] a hard time phrasal verb 使某人难堪
interviewer noun 主持面试者,采访者
panel noun 座谈小组,陪审团
promising adjective 有希望的,有前途的short list noun 决选名单
bonus noun 奖金,红利
eligible adjective 合格的/有恰当资格的the nitty-gritty noun informal 基本事实,实情
scope noun 机会,范围
initiative noun 主动性/积极性/主动权
UNIT 14 Sales and negotiation
cheat verb 欺骗,骗取
hard sell noun 硬卖/强行推销
soft sell noun 软推销/劝买/说服式推销
sales rep noun 销售代表
bargain noun 契约,合同
debate noun 争论,辩论
dispute noun 争论/议,纠纷
appliance noun 用具,器具/械
margin noun 差额,成本与售价间的差额,利润
remain verb 保持
encounter verb 遭遇,相遇
micro-prefix 微,微小
lens noun 透镜,镜片
process verb 加工,冲洗摄影胶卷
viewfinder noun(照相机的)取景器
UNIT 15 A special project
criterion noun(批评判断的)标准
expertise noun 专门技术
local authority noun 地方当局,地方政权
microwave(oven)noun 微波炉
refurbish verb 重新装饰,使(某物)恢复光亮
nappy noun 尿布
baked beans noun(加番茄酱等制的)烘豆
concrete jungle noun 高楼林立、乌烟瘴气、时有暴力事件的现代城市、城区
down-to-earth adjective 脚踏实地的人,讲求实际的人,讲现实的人,实用物品
flight simulator noun 飞行模拟装置,飞行模拟器
hereabouts adverb 附近,在这一带
incentive noun 刺激,奖励
interstate noun US 州际高速公路
midway adverb 在中途,在半路
no-nonsense adjective 实际的,严肃的pharmaceutical adjective 制药的mall noun 购物商场,商业街
Victorian adjective 维多利亚女王时代的
第四篇:2010商务英语BEC中级写作实例解析
2010商务英语BEC中级写作实例解析
随着中国人学习英语风潮的持续升温,拥有日常英语交流能力已经变得不足为奇,未来在就业市场上走俏的将是职业英语,即能够用英语交流工作中的问题,比如和外国同事讨论公司的市场营销策略或者代表公司和外国公司接洽等。但是目前绝大多数学生和职场新人对于商业英语非常陌生。笔者认为,备考剑桥商务英语证书(Business English Certificate,简称BEC)是有志跻身于商业职场的人士熟悉商业场景、学习商业英语的最佳方法。
BEC考试的显著特点就是把商业实际和英语运用结合起来,分成初、中、高三级(BEC Preliminary, BEC Vantage, BEC Higher),其中BEC中级最符合广大考生的求职需求。BEC中级考试分成听、说、读、写四项考查,各占总成绩1/4,其中写作部分与听、说、读相比,因其考查形式固定,内容要求有限,因而最易得高分。写作部分包含两个部分:Part One, 备忘录或电子邮件(Memo or Email),占写作成绩的1/3;Part Two, 商务信件、报告或提议(Letter, Report or Proposal),占写作成绩的2/3。两部分相比,Part One要求简单,较之Part Two更容易提高,本文以《剑桥BEC真题集(中级)第二辑》的Test Two, Part One为例,详细分析Part One的写作流程,并在最后给出BEC写作的复习资料。样 题
You are the Managing Director of a company whose profits have recently increased and you would like to reward staff for this.Write a memo to all staff:
Thanking them for their contribution
Explaining why profits increased
Telling them what their reward will be.Write 40~50 words
题目解读
BEC中级写作考试总时长 为45分钟,根据词数要求和分值,通常小作文写作不超过15分钟。应试创作可分成以下三步:1.审题构思Read & Plan(3 mins);2.写作Write(10 mins);3.检查Check(2 mins)。
Part One的题目背景通常是一事、两人、三要点。本题中,最近公司利润增长,“你”作为公司的董事总经理(Managing Director)将对全体员工(all staff)进行奖励,备忘录的内容需包括三个要点:感谢员工的贡献,解释利润增长原因,并告之奖励内容。正文词数要求为40~50个词,因为商务英语要求简洁,词数要求有上限,这和四、六级以及考研写作只规定词数下限有所区别,但实际考试时允许少量超标,比如接近60词。
内容、结构、语言和形式
首先可根据各要点的逻辑关系调整写作顺序,比如在本题中,先解释利润增长的原因,再感谢员工,最后宣布奖励。其次应针对要点简要展开论述,比如利润增长的原因可能是销售量增加(the increase of sales)、成本降低(the reduction of cost)或推出新产品(the launch of the new product);而奖励的内容经常是集体旅行(a company trip)、涨工资(an increase of salary)或发放奖金(bonus)。要点扩展应注意两点:其一,商务交流要求具体,比如利润的增长比去年同时段增加10%;其二,扩展内容应符合商务实际,如全体员工工资上浮50%、增加带薪假期(paid leave)、开派对(a party)或唱卡拉
OK(Karaoke)等奖励都是不符合商务实际的。如果确实对商务实务不熟悉,可用简单的理由以避免出错,比如公司业绩增长的原因可以宽泛地写成是员工的努力工作和加班(hard work and long working hours)。
结构
因为文章内容很少,总词数只有50个词左右,写作时应写成一个整体,不应出现每句一段的散文诗文章,而且不要刻意使用first和second之类的过渡词语。
语言
Part One题目中的要点通常以三个现在分词形式给出,写作时通常是三句话,即针对每个现在分词写一句 话,平均句长在15个词左右。备考时应针对题目中常见的分词动词准备相应的表达方式,尽量避免重复使用题目中的词句即可。
解释原因:
连词:because, since, for, so;短语:because of, due to, owing to
表示感谢:
Thank you very much for...;I would like to thank you for...;I am very grateful for...;It was very kind of you to...奖励:
A rise in salary of X%;A bonus of X% of your monthly salary;A trip to
Hawaii/Athens/Maldives
需要注意的是,商务英语要求正式文体,较之非正式文体,其有以下常见特点:
正式 非正式
Headquarters, September(不简写)H.Q.Sept.(缩写)
schedule, discuss(精确动词)set, talk about(宽泛动词或词组)
A copy has been sent.(被动语态)I sent you a copy.(主动语态)
最后需要考虑的就是备忘录的形式。正式考试时,文字题目下方会模拟商务实际,附上备忘录开头片段,包括To, From, Date, Subject等细节,但是考生不必直接在片段后书写,应该在试题纸背面写作,写作时不要求必须有From, To等内容,但若能准确而符合商务习惯地写出备忘录细节,无疑会增加文章的印象分,这里简单介绍一下备忘录细节的注意事项。
To: 备忘录对象
如果具体到人,最好写出全名,不要写自己的真实姓名,有作弊嫌疑,尤其不能“重名”,如Bill Tom,Bill和Tom都是名(Given name),而不是姓(Family name),一个简单的处理方法就是use others?name,比如男名Bill Gates, Michael Scofield, Jay Chou或女名
From: 备忘录作者
要点同上,一般不用尊称,只有对方不知道自己身份的时候才后缀职位名称。
Date: 日期
BEC属于英联邦国家的考试,日期的写法一般为日、月、年,比如7 December 2002,注意月份用英文而不是数字,以免和日期混淆,可以缩写,比如将一月写作Jan(也可以用开放标点)。
Britney Spears, Jennifer Aniston等;若显示关系亲密,还可以把名字缩写,比如B.Gates, M.Scofield, J.Chou, B.Spears, J.Aniston等;如果写给上级,还应该加上尊称甚至职位,比如Mr.Bill Gates — Managing Director, Mr.Jay Chou — Art Director等;现代商务写作中流行开放标点(Open Punctuation),即标点不影响理解的时候可以不用,所以Mr./Ms./Mrs.后面的省略点也可以省去,简单写成Mr/Ms/Mrs;最好不要省去名字。
范文示例
To: All Staff
From: Bill Gates
Date: 7 December 2002
Subject: Staff Reward
The profits of our company this month went up 10% compared with the same period last year, due to your hard work and long working hours.I would like to thank you for your long devoted service.A trip to Hawaii has been arranged next month as a prize.Enjoy!
第五篇:BEC商务英语中级口语必备要点总结UnitOne
Unit oneCompany Operation and Management 1.1 Teamwork 团队合作
Successful team building requires attention to each of the following Twelve Cs.成功的团队建设要遵循以下12条建议:
Clear expectations: Do team members understand why the team was created? 明确目标:团队成员是否明确团队组建的目的?
Context: Can team members define their team’s importance to the accomplishment of corporate goals? 组建背景:团队成员是否明确团队对于实现企业目标的重要性?
Commitment: Do team members perceive their service as valuable to the organization and to their own careers? 敬业精神:团队成员是否认识到团队对于企业以及对自身事业的成功都很重要?
Competence: Does the team feel that its members have the knowledge, skill, and capability to address the issues for which the team was formed? 团队能力:团队是否感知其成员拥有应对种种问题的知识、技能和实际能力?而团队组建的目的就是为了解决这些问题。
Charter: Has the team taken its assigned area of responsibility and designed its own mission, vision, and strategies to accomplish the mission? 团队规章:团队是否明确自己的职责范围并规划出自己的目标、远景和对策以完成使命? Control: Do team members hold each other accountable for project timelines, commitments, and results? 内部控制:团队成员是否对项目时间安排、应承担的义务和结果等共同负有责任? Collaboration: Do team members cooperate to accomplish the team charter? 协作精神:团队成员是否能相互协作、遵循团队章程?
Communication: Do team members communicate clearly and honestly with each other? 内部沟通:团队成员之间能否明确、诚实地进行相互沟通?
Creative Innovation: Does the team value creative thinking, unique solutions, and new ideas? 创新改革:团队是否注重鼓励创新思维、独特的解决办法和新的想法?
Consequences: Is the organization designing reward systems that recognize both team and individual performance? 结果影响:团队是否制定奖励制度来奖励团队以及个人的工作表现?
Coordination: Are teams coordinated by a central leadership that assists the groups to obtain what they need for success? 协调配合:团队是否有领导核心来协调工作、帮助各小组取得成功?
CulturalChange: Does the organization recognize that the more it can change its climate to support teams, the more it will receive in pay back from the work of the teams? 改进文化:企业是否认识到越是通过改变企业氛围来支持团队的工作,就越能够从团队的工作中得到回报?
必备词汇:
Incremental performance need or opportunity
True interdependence Share accountability Mutual trust Full cooperation
1.2 Internal Communications 内部沟通
沟通方式:face-to-face communications, E-mail, telephone, notice-boards, Internet.必备词汇:
Overall purpose 整体目标 Feedback on performance
1.3 Reducing Production Cost 降低生产成本
降低成本的方法:
Downsizing缩小企业规模
Reducing Customer Service减少客户服务 Cutting Corners偷工减料(不可取)Train Workers培训员工
Get Quality from Suppliers从供应商处购买优质的产品 Total Quality Management(TQM)Tools全面质量管理工具
1.4 Reducing Overheads减少管理费用
减少管理费用的方法:
Hire the right number of people Reduce training costs Barter services Reevaluate your facilities Rent equipment Call on friends 必备词汇:
1.5 How to Deal with a Heavy Workload 如何应对繁重的工作
减压方法:
coffee break rooms ,free soda,fresh fruit, M&Ms and pastries咖啡,免费提供汽水、新鲜水果、巧克力和点心
free health cliniceldercare program免费医务室和养老计划
an exercise physiologist to help employees suffering from stress运动生理学家专门为深受压力困扰的员工提供帮助
wellness and exercise programs to help employees alleviate stress and enhance their health康复和健身计划
1.6 Work Environment工作环境
重要性: Work is an important determinate of health.It can influence health positively or negatively 注意要点:
Appropriate use of space/Spatial design Ambient light Office appliances Safety inspection Individual creativity(好的环境有利于)
1.7 Logistics物流
常用说法:
Customer service is the most important output of an organisation’s logistics system.客户服务是企业物流体系最重要的内容。
Logistics encompasses much more than just the transport of goods.物流所涵盖的绝不仅仅是货物的运输。
timing, quantity, supporting services, location and cost时间调配、数量、辅助服务、地点和成本
改进物流服务措施: Companies can regularly conduct customer satisfaction surveys to get necessary feedback on their services, so that they know the needs and expectations of their customers.And they can also implement a system to monitor the performance of their employees and reward outstanding performers to maintain high level customer service.