腾讯的发展英语口语稿

第一篇：腾讯的发展英语口语稿

土木第七组

主题：腾讯的发展 组长：赵晓东

口报员：李佳徐 资料收集：马越原 刘校心

张堪良 编辑：胡旭东 江记州

PPT制作：苗睿

The Rise of Tencent Company

March 7 news, a released report shows that Facebook, the brand value of $ 29.1 billion become 2012 the world's most influential social media brand, and Tencent Qzone is fourth.From the news we can see that Tencent has become a large international Internet company.Someone says, Tencent company is a legend.But when you know its history,you would not think so.In the summer of 1996, Israel's three young man develop a Instant message software ICQ.Before long,the ICQ became very popular among people.In 1999, China appeared a large number of instant message software, such as the Picq Oicq, OMMO , QQ's predecessor OICQ was also first introduced in February 1999.In 1997 Ma Hua teng contacted to ICQ and became its user, he deeply felt the ICQ's charm, but he also found its limitations: First, the English interface, second, it is difficult to operate,which makes ICQ hard to universal.So Ma

decided to develop a Chinese ICQ software,namely OICQ.At first,Ma Hua teng and his companions just wanted to sell the OICQ to some big companies for money,but it failed.After that they decided to manage the OICQ all by themselves,which was later proved to be a great success.Many people have the question why QQ is so fashionable.we know that QQ have nothing special in the function after all.But it is noteworthy that the design of the OICQ's interface is very reasonable, and it's easy for most of people to use no matter they have a good command to computer or not.Because of this ,the number of registered OICQ users reached over 20 million in just two months.Since then, Tencent began to success.In April 2000, the number of registered QQ users reached 5 million.The number incerased to a new height in April 2004, over the 300 million.Another surprising figure was that in September 30, 2011, the active QQ users amounted to 711.7 million while its peak concurrent users reached 145.4 million.These figures suggest that Tencent has grown into one of China's largest and most used Internet service company.We must realized that Tencent's development was not so smoothly.By 2000, Tencent OICQ basically already occupied

more than 90 percent of China's on-line instant message market.At that time they met some trouble.AOL send the lawyer's letter to Tencent and required OICQ renamed, because it violated the trademark of the ICQ.So the OICQ had to changed its name into QQ.By accident, people seems prefer QQ rather than OICQ.That was because people had regarded QQ as a nickname of OICQ.After ten years' development, Tencent has established a leading Internet platform including the QQ(QQ instant messaging),QQ.com,QQgame,QQzone ,3g.QQ.com ,Soso ,TenPay an so on,which can satisfy the various needs of the Internet including communications,information,entertainment,electronics business and other users.Tencent's development has a profound impact on the majority of Internet users to communicate, as well as their way of life.It also bring an a wider range of application to China's Internet industry.Looking forward, Tencent remains committed to enhancing its development and innovation capabilities while strengthening its nationwide branding for its long term development.More than 50% of Tencent employees are research and development staff.In 2007, Tencent invested more than RMB100 million in setting up the Tencent Research Institute, China's first Internet

research institute, with campuses in Beijing, Shanghai, and Shenzhen.Good management idea in the market is Tencent’s victory magic weapon.Tencent's business philosophy is: consumer value as first priority.Develop a deep understanding of consumer needs in order to provide the most satisfying products and services.I want to say is Tencent's success is a model, we can learn many from them.In school, we should work hard to learn all kinds of knowledge, perhaps you now think unimportant knowledge will be used in the furture, just as Ma Huateng did not know that he would founded Tencent, you also do not know what will happened in the furture, maybe you're next Ma Huateng!4

第二篇：腾讯公司发展战略研究

腾讯公司发展战略研究

一、背景介绍：历史、愿景及使命

（一）历史：中国最早的互联网即时通信软件开发商

腾讯公司成立于1998年11月，是中国最早也是目前中国市场上最大的互联网即时通信软件开发商。1999年2月，腾讯公司正式推出第一个即时通信软件——“腾讯QQ”。经过数年发展，与2004年6月在香港上市。

用互联网的先进技术提升人类的生活品质是腾讯公司的使命。腾讯的发展深刻地影响和改变着数以亿计网民的沟通方式和生活习惯，它为用户提供了一个巨大的便捷沟通平台，在人们生活中实践着各种生活功能、社会服务功能及商务应用功能；并正以前所未有的速度改变着人们的生活方式，创造着更广阔的互联网应用前景。

（二）愿景：成为最受尊敬的互联网企业

企业的方向：在全球互联网行业、全球华人社区不断强化腾讯的影响力，保持综合实力在全球前三名。

实现企业方向的方式：通过成熟有效的营销、管理机制，实现企业健康、持续的利益增长，给予股东丰厚的回报；与所有合作伙伴一起成长，分享成长的价值；不忘关爱社会、回馈社会，以身作则，推动互联网行业的健康发展。

（三）使命：通过互联网服务提升人类生活品质

经营的主线：腾讯以高品质的内容、人性化的方式，向用户提供可靠、丰富的互联网产品和服务；腾讯的产品和服务向水和电一样源源不断融入人们的生活，丰富人们的井森世界和物质世界；持续关注并积极探索新的用户需求、提供创新的业务来持续提高用户的生活品质。

经营目的：腾讯通过互联网的服务，让人们的生活更加便捷和丰富，从而从而促进社会的和谐进步。

二、腾讯公司的四项关键要素简析

（一）业务组合

腾讯目前已经形成了互联网和增值服务、无线和固网增值服务、企业服务、广告业务、品牌授权。并且逐步向个人即时通讯、企业即时通讯和娱乐资讯三个方向发展。

（二）资源配置

给予互联网的即时通信服务，以及在此基础上的衍生的各项增值服务，是腾讯的核心业务。但是腾讯目前也在大力发展网络游戏、网络广告业务。并取得了不错的成绩。

（三）竞争优势

腾讯最大的竞争优势，就是其作为个人即时通讯的先行者，多年发展所积累的庞大用户群。腾讯QQ即时通信注册账户总数已达5.723亿，最高同时在线账户数2210万，二活跃账户数为2.214亿。占中国真个注册账户规模的66.94%。

（四）协同优势

腾讯利用如此多的用户，发展了一QQ用户群为基础的互联网增值业务。经过数年发展，QQ游戏已经是中国最大的休闲游戏中心，移动QQ也是目前占据领先优势的网络和无线互联业务。多项优势业务的整合，使得腾讯发展其他业务得心应手，腾讯继而进军网络电视、邮件、网络购物等多项业务，协同效应愈加明显。

三、腾讯的四项关键战略要素分析

（一）腾讯环境分析

1、网络游戏的一般环境分析——PEST

政治环境：现在我国社会稳定，任命生活水平提高，但是对于网络游戏的虚拟物品的立法保护不够完善，导致部分玩家利益受损。国际队网络游戏还是吃扶持的态度，但是迫于整个社会的压力，还是对网络游戏进行了规范性的尝试。经济环境：我国大力扶持IT行业的发展，网络游戏因此顺势而发展。但是盗版的猖獗导致单机游戏厂商损失巨大，因为网络游戏几乎不存在盗版问题，转向网络游戏的开发运营。

社会文化：生活水平的特高，网吧、宽带的普及，人们追求新鲜的娱乐方式；另外人口基数大，有利于网络游戏开拓市场。

技术环境：硬件上，网络传输及大型服务器的开发，为网络游戏产生提供了硬件支持；电脑的价格降低，网吧的盛行，使得网络游戏广泛流行换；单机游戏的技术积累，配合网络技术发展，导致了网络游戏的诞生。

2、网络游戏的产业环境分析——波特五力模型

（1）现有企业竞争强度分析

网络游戏作为近十年来新兴的一种产业，吸引了大量的投资和技术，同时也是的同一价值环节上的竞争对手的数量较多，几家比较大的网络公司的力量对比差距很小，在共同的产业**那个规律性的支配下，各企业在获取资源的能力、为了争多市场所支配的资源量、可能采取的竞争方式、能功利用的产业协作体系、设置企业对市场的影响力和影响方式等方面都是相近的。（2）新进入企业的潜在进入分析

在资本量要求方面，投资几百万，上千万，都可以研发游戏，都可以代理到游戏。任何有意向的企业找些制作过游戏的人，都可以推出一款网游，然而在宣传的时候又都是中国第一的姿态，这造成整个行业鱼龙混杂。

所以该行业的进入障碍小，产品差异性小，易被模仿，所以新进入企业的潜在进入威胁较大。（3）供应商分析

对于网络游戏来说，其供应源主要来自3个方面：设备供应商、网络供应商、人才市场以及网络游戏的开发商。在网络游戏行业中，设备排除一般行政资源外主要是指用以存储数据的服务器。各服务器供应商之间竞争激烈，国外服务器供应商为了进入市场以低价格来与本地服务器供应商抢夺市场份额。网络供应商虽然被电信、网通所垄断，但是作为一种公共资源，他们难以借此在价格上对其消费者进行威胁。网络游戏开发商是对于网络游戏运营商来说最大的威胁。大多数的网络游戏运营商都只是从网络游戏开发商那获得了代理权，很少有自主开发，自主运营的，并且也不可能完全买断一个游戏，因此，一旦和一个网络游戏开发商签订了协议代理其产品，那么在之后的日子里就会不可避免的只能和其一直合作，而没有选择的余地，除非运营商自己放弃这个项目，所以说网络游戏开发商的力量是强大的，也因此构成了供应商方面最大的威胁。（4）买方分析

我国的市场容量大，在网用户也在逐年增加，为我国网络游戏的发展，提供了庞大的参与群体。人民生活水平提高因而支付能力快速增长，并且潜在需求量大，网络游戏用户占据互联网用户的比例增加。（5）替代产品分析

网络游戏之间的替代现状是各类游戏（包括益智休闲、竞速、战斗等类别）在各自的同类产品中某一或少数几款占据绝对优势，其它同类产品几乎无法产生威胁。此外，网络游戏总有其生命周期，只有不断创新发展，才能长盛不衰。因此，网络游戏的替代效应有限，每种游戏总有奇固定的用户群，一般大多数用户群不容易改变观念转投到另一种游戏。

（三）腾讯公司的战略环境的SWOT分析

优势：1）拥有的海量的注册用户和用户资料；2）QQ品牌对其用户的强有力影响和QQ用户的强粘性；3）有全面且比较成功的产品线；4）拥有优秀的研发团队；5）具有承火速的互联网服务经验；6）具有充沛的现金流和优秀的财务报表，其股市形势好；7）战略合作伙伴众多。

弱点：1）业务体制繁多导致公司不能兼顾到所有业务的发展；2）用户的增长导致腾讯的定位越来越模糊；3）与基础运营商分成的局面刀子腾讯公司在互联网自主权方面的网络劣势。

机会：1）1）信息科技能量是呈级数成长导致了中国互联网信息业快速发展。2）国内企业与国际竞争对手比具有本土化的成本优势、语言优势与行为习惯优势。3）国际竞争对手积极寻找与国内企业的战略合作或者进行风险投资。威胁：1）互联网竞争的升级，互联网竞争不仅仅是宣传的竞争，更重要的是如何满足用户的需求的竞争。2）网民的本质是善变的，他们将流行更好服务 的企业。3)投资变化，风头扶持起越来越多的竞争对手，从各个方面对腾讯造成威胁。

四、公司战略选择

（一）产品开发战略——产品扩张战略

产品扩张战略就是对企业现有核心竞争力的扩展，腾讯在这方面利用其在市场方面的优势开发新产品。腾讯在通讯软件上的优势使得其有了庞大的用户群，如何增强这些用户的娱乐体验，增加其对腾讯QQ的黏度，网络游戏是必不可少的一个项目。腾讯利用了其在休闲游戏、棋牌游戏上的知识扩展到大型角色扮演游及其他中心竞技游戏上，取得了一定的成绩。

（二）产品竞争战略

1、产品差别化战略

腾讯首先在棋牌游戏几休闲游戏上积累了经验及人气，然后推出了QQ幻想、QQ音速、QQ三国等大中型网络多角色游戏。在差别方面，除了游戏类型的差别外，腾讯的王略游戏最大的区别在于其“Q文化”的一贯性。腾讯致力于让其QQ用户享受到独有的高质量的娱乐生活，腾讯的网络游戏都与QQ对接起来，形成了多项资源的整合，也形成了QQ区别于其它网络游戏的“Q文化”。这一切，都使得腾讯的网络游戏成为正真属于QQ用户、适合QQ用户的网络游戏。

2、价格战略

随着市场上更多新游戏的发布，许多公司采用了按时免费道具收费的模式，对于腾讯的小型休闲游戏有一定的影响。腾讯为此降低小型休闲游戏的商业户程度，并将强了游戏道具安全性管理，在吸引了一批免费哇你啊的同时，也影响了道具的销售。在大型游戏方面，QQ采用了低收费的战略，而且玩家账号充值后面可以在所有大区服务器畅游，这与九城的《魔兽世界》“一好一充值一区”的做法形成了鲜明的对比，这也是腾讯吸引QQ用户游戏的一个手段。这是生头型的战略，下降的价格是腾讯为推动市场进化的成本。

3、时间战略

腾讯采用的是快追随战略。在棋牌游戏方面，联众早在2001年就成为中国第一大休闲棋牌游戏运营商。腾讯则是在2003年8月推出QQ游戏，其它的游戏则是其后推出，此时中国网络游戏行业已经进入快速发展期，呈现一片繁荣景象。腾讯是在市场明确后才叫那个如的。而现在，腾讯已经是当之无愧坐上了国内休闲游戏的第一把交椅。

QQ游戏一推出，有着很明显的模仿联众的痕迹，但是连中没有腾讯的巨大用户群，所以面对相似的产品，大量的玩家从联众流失到QQ游戏。通过模仿以及独特的优势，QQ最终获得了成功。

五、腾讯公司战略的总体分析

首先，QQ即时通讯软件，在腾讯的发展过程中，仅仅是充当聚宝盆，是一个平台。在其庞大的用户群的基础上才能越走越好。

其次，企业能够获得成功的原因：坚持“用户第一”理念，从创造用户价值、社会价值开始，从而提升企业价值，同时促进社会文明的繁荣；重视员工利益，激发员工潜能，在企业价值最大化的前提下追求员工价值的最大实现。

此外，腾讯的管理哲学是为了全人类的更加方便丰富的互联网生活而努力，强调自己的服务性质。

最后，品牌的无形价值是巨大的，它可以培育一个忠实的消费群体当一个企业的竞争对手率先推出新产品时，该企业的用户不会马上转向竞争对手的产品，而是会给企业一段推出类似产品的时间。

因此腾讯话巨资投入QQ安全、QQ空间、网游（包括修复QQ农场漏洞）、门户网站、电子商务等，来加深“企鹅”与用户的感情。

多元化经营发展，依托统一的IM技术，开展与众多基础运营商德尔合作，并通过网络通讯和移动技术，独立开展贯通互联网通讯和移动通讯两大平台业务。

第三篇：周四英语口语稿

What are your hobbies? What do you think of some students who spend far more time on their hobbies than on their schoolwork?

Hello, my name is Li Mingyue.I have many hobbies, but playing basketball is my favorite one.College students today have more time than ever before for hobbies.However,there are many students spend far more time on their hobbies than on their schoolwork.In my view, students should attach more importance to their studies.Many of my classmates are addicted to computer games,spending most of their time on games.As a result,they can’t pass the final exam.In addition,many students can’t achieve a balance between love and studies.A college student should be responsible.Parents pays a lot for us,for which we should return their love with outstanding result.

第四篇：小学英语口语比赛稿

Hello, my name is_______.I am_______years old.Now I am studying in_______Primary School.I am in Grade _______, Class_______.I live in_______.There are _______ members in my family—father, mother and me.My father is a_______ but my mother is working in _______.I love both of them.In my spare time, I like_______, and my favorite colour is_______.Also I love__________very much, such as ________________.I hope I can learn English well, because I think it very important.But_______ is favorite subject, because it is very interesting.I wish I can become a_______in the future.Today I will tell a story for you and its name is《Ten Candies》

Mother asks her son, “Jim, if you have ten candies, and you eat four, then how many candles do you have?”

“Ten.” Jim says.“Then,” Mother asks.“Yes, Mum.Four candles are in my stomach and six candies are out of my stomach.Four and six is ten, isn’t it right?”

十块糖

妈妈问儿子：“吉姆，如果你有10块糖，吃了4块，那你还有几块糖？”“10块。”吉姆说。

“10块？”妈妈问。

“是的，妈妈。因为4块在我的肚子里面，6块在肚子外面，4加6等于10，不对吗？”

Hello, my name is_______.I am_______years old.Now I am studying in_______Primary School.I am in Grade _______, Class_______.I live in_______.There are _______ members in my family—father, mother and me.My father is a_______ but my mother is working in _______.I love both of them.In my spare time, I like_______, and my favorite colour is_______.Also I love__________very much, such as ________________.I hope I can learn English well, because I think it very important.But_______ is favorite subject, because it is very interesting.I wish I can become a_______in the future.Today I will tell a story for you and its name is《I Don’t Want to Walk Home》

Tom is a very old man.After dinner, he likes walking in the street.And he goes to bed at seven o’clock.But tonight, a car stopped at his house.A policeman helps him get out.He tells Tom’s wife, “The old man couldn’t find his way in the street.He asked me to take him in the car.”

After the policeman leaves there, his wife asks, “Tom, you go to the street every night.But tonight you can’t find the way, what’s the matter?”

The old man smiles like a child and says, “I couldn’t find my way? I didn’t want to walk home.”

我不想走回家

汤姆是一位老人，他喜欢在晚饭后到大街上散步，在7点回来睡觉。

但是，今天晚上一辆小汽车停在他家门前，汤姆在一位警察的帮助下走下汽车。警察告诉汤姆的妻子：“这位老人在街上迷路了，他让我用汽车送他回来。”警察走后：“汤姆，你每天都到那条街上散步，但是今天你迷路了，你怎么了？”这位老人像孩子般的笑道：“我迷路了？我是不想走路回家。”

Hello, my name is_______.I am_______years old.Now I am studying in_______Primary School.I am in Grade _______, Class_______.I live in_______.There are _______ members in my family—father, mother and me.My father is a_______ but my mother is working in _______.I love both of them.In my spare time, I like_______, and my favorite colour is_______.Also I love__________very much, such as ________________.I hope I can learn English well, because I think it very important.But_______ is favorite subject, because it is very interesting.I wish I can become a_______in the future.Today I will tell a story for you and its name is《It’s Good to Admit a Fault》

John is not a “good” student.He always sleeps in the class.Today he sleeps again.“John!” Teacher says angrily.“What? What’s wrong?” John is awaken.“Why do you make a face? It’s classroom.Look!Everyone is laughing.” Teacher says.“No one is laughing.” Teacher says.“No, it’s not me.I was not making a face.I was sleeping.” John fells upset.“Um.Not bad.You can admit your fault.You are still a good boy.” Teacher is satisfied with it.认错

约翰并不是个“好”学生。他总是在上课的时候睡觉。今天他又睡着了。“约翰！”老师生气地喊他。

“什么？出什么事了？”约翰醒了。

“你为什么要做鬼脸？这是教室！看看！同学们都在笑！”老师生气地说。“没有人在笑呀。”其他同学笑声地嘀咕。

“不，不是我。我没有做鬼脸。刚才我睡着了。”约翰感到不安。

“嗯，还不错。你承认自己的错误，还是给好孩子”老师为此感到满意。

Hello, my name is_______.I am_______years old.Now I am studying

in_______Primary School.I am in Grade ____Class___.I live in_______.There are _______ members in my family—father, mother and me.My father is a_______ but my mother is working in _______.I love both of

them.In my spare time, I like_______, and my favorite colour is_______.Also I

love__________very much, such as ________________.I hope I can learn English well, because I think it very important.But_______

is favorite subject, because it is very interesting.I wish I can become a_______in the future.Today I will tell a story for you and

its name is《The fox without a tail》

A fox's tail was caught in a trap.When he was trying to release himself, he lost his whole tail except the stump.At first he was ashamed to see the other foxes because he had no tail, but he was determined to face his misfortune.He called all the foxes to a meeting.When they had gotten together, the fox said that they should all do away with their tails.He said that their tails were very inconvenient when they met with their enemies.He did not talk about any advantages of the tail.“You are right,” said one of the older foxes, “but I don’t think you would advise us to do away with our tails if you hadn't lost it yourself first.”

●一只狐狸的尾巴被夹住了，当他试着脱身的时候，挣断了整条尾巴。

●开始时，他看到其他狐狸的时候感到很羞愧。后来，他决定面对这种不幸，就召集了所有的狐狸开会。

●大家到齐后，他极力劝说其他狐狸也割掉尾巴，说尾巴在遭遇敌人时很不方便，尾巴一点儿作用也没有。

●可他没有说有尾巴的任何好处。

●一只老狐狸站出来说：“如果你没有失去你的尾巴，你是不会来劝大家都割去尾巴的。

Hello, my name is_______.I am_______years old.Now I am studying

in_______Primary School.I am in Grade ____Class___.I live in_______.There are _______ members in my family—father, mother and me.My father is a_______ but my mother is working in _______.I love both of

them.In my spare time, I like_______, and my favorite colour is_______.Also I

love__________very much, such as ________________.I hope I can learn English well, because I think it very important.But_______

is favorite subject, because it is very interesting.I wish I can become a_______in the future.Today I will tell a story for you and

its name is《The cage bird and the bat

A bird was confined in a cage outside a window.She often sang at night when all other birds were asleep.One night a bat came.He asked the bird why she was silent by day and sang only at night.The bird answered, “Last year when I was singing in the daytime, a bird catcher heard my voice and caught me in his net.Since then I have never sung by day.”

The bat replied, “But it is useless to do this now that you have become a prisoner.” Then he flew away.金丝雀与蝙蝠

●挂在窗口笼里的金丝雀，经常在鸟儿睡着的夜里歌唱。

●一天晚上，蝙蝠来了，飞过来问她为什么白天安静无声，夜里却要歌唱。●金丝雀回答说：“去年我在白天唱歌时，捕鸟人听到我的歌声抓住了我。从此，我再也不在白天唱歌了。”

●蝙蝠说：“你现在才懂得谨慎已没用了，你若在变为囚徒之前就懂得，那该多好呀！”说完就飞走了。

寓意: 我们应该在危险发生之前就提高警觉，因为危险一旦发生，我们再怎样小心也没有用了。

第五篇：英语口语考试采访稿

开头：

Today, we have the great pleasure and honor to interview SHE,famous women' s singing group in Taiwan ,Members include Selina, Hebe and Ella.Now, let’s welcome SHE.W:Hey!SHE ,Can you introduce yourself?

S;i’m Selina,so often be called “s”.Nice to meet you!

H;hey,i’m hebe

E;hey,i’m Ella

W;It was really nice to meet you, Selina ,you have a lot of album, what are you most love album?

S;i alway remember that album called(play).the album title track is “Chinese”,and very pleasant to hear.W;OK!Wow, this song was very hot, you can sing a bit?

S;.................(唱)

W;Hebe ,Have you change your mind after this band breakup?

H:我的目标没有改变，现在仍然坚持唱歌

W;Really very good!Thank you!Hebe, what do you think is the biggest difference between the past and present?

H；我一个人时我可以唱更过，但是压力和挑战也越大。我需要花更多时间投入到学习中去。。

W:Ella ,Why do you choose to sing?

E;First is to make money, and later with the S H, I began to like singing, singing can make me feel happy, relaxed, forget all the troubles, so I will keep on singing

W;Hebe ,Along the way, what impressed with you?

H;I think that is met S H, they gave me a lot of help and happiness, are they in the side, I have the confidence to do better.W:Selina,We are very concerned about your married life,Can you share your present life with us?

S;sure.Now I ‘m very happy, i enjoy the life of only two ,my husband and me.W:Many groups finally disbanded, will you together forever don't dissolve?

SHE:That is of course, never disbanded"

结束语：Finally, let us wish them, have a happy life forever.Thank you for joining us.