第一篇:有关酒的英语演讲稿
刘强东在上市酒会上的英文演讲 中英文对照演讲稿 ladies and gentlemen, good evening.id rather use english, not mandarin.during the road show, i felt so sorry.when i opened my mouth, i have to speak chinese, and then my colleagues sidney or haoyu will translate for me.they are right, but still i believe 20 to 30 percent were lost.so every time i felt very anxious, i gave a word to myself.sooner or later i will speak english, so today is a good time.it is really a big day.it is a successful day.it is an exciting day.and it is also a day full of love.because it is may 22 and in chinese it means i love love.it is the most loved day of the whole year, right? too many people did not applaud.because i knew you can not understand me.it is not because my english is chinglish, it is because my english is suqian-english.there are two steps to me.one is that i walked from a small village suqian to beijing which spent years.and i spent another 20 years to walk from beijing to new york.what is our new target and what is our new goal? i hope in the next 20 years, in every city and every country in the world, there must be our customers or our partners.it is like a thanksgiving day.please allow me to represent jd and our team to thank everyone here.first of all our shareholders, in about eight years ago, when i first met kathy, founder and ceo of capital today.we met at around 10 oclock in the evening.after talking she wrote a letter to me, just three letters: chollima(person with outstanding talents and another hero is haoyu.he said he missed his step at home playing with his kids.a joke.with his kids means he is a little old.i spent 20 years to walk from beijing to here, but this guy only spent two weeks from beijing to new york, boston, san francisco and chicago, just with his walking sticks.he is the hero of our roadshow.they are heros.i think resources are limited at anywhere and anytime.for governments, for countries even for the world, resources are limited.but one thing is unlimited.that is heros at jd.i mean every colleague is a hero.we are a team.we work together and we fight together.so, thank you to our team and cheers.女士们先生们晚上好!今天我想说英语不说中文,因为在路演的时候,我感到很遗憾,我用中文演讲,我的同事黄宣德或者皓瑜会帮我翻译,他们翻译的很对,但至少20%-30%的内容被漏掉了,所以每次我都倍感焦虑,我给我自己定下目标,迟早有一天我要用英语演讲,就是今天。今天是个大日子,是个意味着成功的日子,令人兴奋的日子,同时也是充满爱的日子,因为今天是5月22号,中文谐音是“我爱爱”。今天是全年最有爱的一天,是不是。这么多人没鼓掌,没鼓掌的我知道你们都没听懂,不是因为我说的是中式英语,而是因为我说的是宿迁英语。
在我过去的四十年里,有两个重要的人生阶段,第一阶段,我花了20年时间从宿迁走到了北京,在第二个20年,我从北京走到了纽约。我们下一个二十年目标是什么,我希望在全世界每个国家每个城市,都有我们的顾客或者合作伙伴。今天好像是感恩节,请允许我代表京东,代表我的团队,感谢在座的各位,首先感谢我们的投资人。大概8年前,我第一次见到kathy徐新,今日资本的创始人ceo,我们晚上10点见面,聊过之后,她写了一 封信给我,上面只有三个字,千里马。她很担心其他的投资人跟我约谈,所以让我明天一早去上海,她会给我买票,所以我得到了一张免费的票。这是整件事情里最重要的部分。我第二天一早10点到了kathy的办公室,只谈了2小时,她打印了一个文件,说richard,签字吧。在那天,我就这样得到了我的第一个1000万美金投资。他说,richard,我希望你能给我至少10倍的报酬,我说不,10倍那都不是事。我看见她两眼放光,追问,哦那会是多少。我说这事头等机密,五年后我会让你知道。五年后,她出席京东董事会的时候跟我说,richard,我还记得你五年前说的话,我现在知道了,是百倍。我做到了。
今天有三个老同事在现场。张奇是我们的第一个同事,他为京东工作了超过15年的时间,刚开始他只有16岁,这是合法的啦。我想要他们加入我的团队,我说,这里是你的家,他们在这工作,在这找到真爱,在这结婚,生小孩。他们组建了“京东家庭,迎来了“京东宝宝”,我们的第二代。在这次ipo 的过程中,我想要特别感谢sidney,他和他的团队做的非常出色,(也很辛苦)不计其数的日日夜夜的工作,很多时候工作到凌晨四五点,休息一两个小时又继续投入工作,许许多多的日日夜夜和周日。在路演之前,我只花了1%的时间在ipo 这件事上,只要签字就行了,真的,啥都不用我操心,谢谢sidney。他是我们的英雄。
另一个ipo的英雄是皓瑜,他说他在家和孩子玩的时候失足摔断了腿,一耳光玩笑,有孩子说明他有点老了啊。我花了20年的时间从北京到了纽约,但这家伙拄着拐杖,只花了2周,从北京到纽约,波士顿,旧金山,芝加哥,他是我们路演的英雄。他们都是英雄。
我认为在任何时候任何地方,资源都是非常有限的。对于政府,国家甚至整个世界来说,但有一个东西是无线的,那就是京东的英雄,每一个同事都是英雄,我们是一个团队,我们一起工作,并肩作战。感谢我们的团队,谢谢你们,干杯。1.ipo abbr.首次公开募股(initial public offerings)
初次公开发行(initial public offering)
在首次公开募股之前,高盛依赖于它的合作伙伴的股本,并且这些合作伙伴基本上都把
他们的钱存在银行直到他们破产。2.i make it.我做到了。(我成功了)
例:my family was told that, if i made it, i’d probably have severe brain damage.我的家人被告知,即使我活过来了,也很可能有严重的脑损伤。3.target n.目标;靶子& vt.把„„作为目标;规定„„的指标;瞄准某物 例:republicans targeted her as vulnerable in her bid for reelection this year.共和党人认为她在今年的再次参选中是不堪一击的攻击目标。篇二:中英文对照祝酒词
在国际禁化武视察员及国家代表
招待宴会上的祝酒词
toast at the reception of opcw inspectors and the country representative 尊敬的国际禁化武视察组凯里.基兰组长及各位视察员,尊敬的国家代表,女士们、先生们:
中午好!
respected mr.kerry kilan, leader of the opcw inspection team, members of the team, respected country representative, ladies and gentlemen: good noon!今天,苏州市人民政府和张家港市人民政府在此设宴,感谢国际禁化武视察组全体成员四天来的辛勤工作,感谢国家代表以及国家、省禁化武办领导对我们工作的支持、帮助和认可,本次核查工作的圆满完成,离不开你们的努力和各有关方面的高度配合。today, suzhou municipal government and zhangjiagang municipal government are holding reception here to convey our thanks to the members of opcw inspection team for your hard work in the recent 4 days, and also to the country representative and the leaders of national and provincial organizations of the prohibition of chemical weapons for your support, help and affirmation towards our work.the successful conclusion of the inspection is not possible without your efforts and the coordination from all relevant parties.在刚刚结束的签字仪式上,张家港市政府代表地方政府明确表示要切实履行《公约》规定的各项义务,积极接受和配合国际禁化武组织开展的各项视察活动。今后,我们将在国家和江苏省人民政府的领导下,继续做好各项履约工作。at the signing ceremony a moment ago, zhangjiagang municipal government, on behalf of local governments, made it clear that we would earnestly fulfill the obligations prescribed in the cwc and happily receive and cooperate with all inspections made by opcw.in the future, we will, under the leadership of central and provincial governments, continue our fulfilment.现在,我提议:
为此次禁化武核查工作的圆满结束;
为我们的友谊;
为在座各位的事业顺利、身体健康、阖家幸福;干杯!hereby, i would like to propose a toast to the successful conclusion of this opcw inspection, to our friendship, to your good health, happy family and success in work, cheers!篇三:关于健康的英语演讲稿
文章编制 扣扣:一**一六五三九八二
how to stay healthy as we all know, healthy is very important to everybody.but do you really know how to stay healthy? here are some useful tips.first, we should do exercise if we have time.for example, we can go to swim in the summer holiday.or we can take a walk after supper.doing exercise makes us healthy and strong.second, we should take more vegetables and fruit and less candies.stop eating junk food and drinking beers.last but not least, we should go to bed early and wake up early.we should have enough sleep, or we will get sleepy in the day time.if we pay more attention to the tips above, we will have healthier body.i wish everybody has a strong and healthy body.我们都知道,健康对每个人来说都很重要。但是你知道该如何保持健康吗? 这里有一些实用的建议。首先,我们应该做运动,如果有时间的话。例如,我们可以在暑假的时候去游泳,或者晚饭后去散步。做运动让我们的身体更强壮更健康。第二,我们应该吃更多的蔬菜和水果,少吃糖果。不吃垃圾食品和啤酒。最后,我们应该早睡早起。如果睡不够,第二天就会很疲倦。如果我们都能按照以上的建议注意自己的健康,我们的身体会更棒。我希望每个人都有个强壮和健康的身体。1篇四:商务英语演讲稿(带旁白)角色扮演:
场景一:机场接待,车上旅途安排;
场景二:酒店入住; 场景三:会议;
场景四:邀请晚宴和晚宴点餐。sb: hello,everyone.today,we are going to show you 4 situational dialogues.here are our teammates:宋丹 武帮杰 周娇娇 廖海晨 and me.let’s get start with scene one: meeting at the airport.let’s see what will happen next.i meeting at the airport 武: how nice to see you again ,ms.song.(song 先伸出手示意和两名接待者握手)周: nice to meet you ,ms.song.(与song握手)
宋:nice to meet you too.oh,you haven’t met my colleague chen.chen,this is ms.wu and this is ms.zhou.廖: how do you do.武: how do you do, mr.chen? i’ve been looking forward to meeting you!(先伸手与chen 握手)周: how do you do,mr.chen.(与chen 握手)周:did you have a nice journey? 宋:not bad except some turbulence.武:well,you must be very tired after such a long flight.we have reserved you two rooms.shall we take you straight to the hotel? 宋和廖:yes,thanks.that would be best.周:let me help you with your luggage.廖:oh,they are too heavy for you.i can manage.周:ok.i will drive our car here.please wait a moment.sb: yes,the man should do the tough work with himself.now let’s move on to the scene 2, let’s see what they will say in the car and how do they arrange their schedule.2.在车上,(in the car)arrangements 武:i will call you tomorrow so that we can set up a schedule of appointments.is that ok? 宋:ok!could you please depict the agenda mainly in advance ? 武:certainly.you stady here for 3 days,one day’s talk ,two day’s weekend.by the way ,arrange some necessary meals or banquets.宋:i see.that’s good.廖:yeah, i see that your chinese are precisian.周:it’s very kind of you to saying so.now let me take you straight to the hotel.宋和廖:thank you very much.周和武:it’s my pleasure.sb: after they have settled in the hotel, they would probably going to do their business work.let’s move on to scene 3.3.at the meeting room is everybody here? 周:we’re still missing a few guys.武:since alomst everyone is here ,let’s begin the meeting.we can fill in others as they arrive.周、宋和廖:all right!武:good afternoon, everyone.let’s call the meenting to the order.we will discuss the issue of the potential market of our new project.first of all, let me outline the three issues we are going to cover this afternooon: first, ms.zhou will report on the market positioning of our new product;second, we will discuss the publicity and promotional campaigns to be launched next month;third, mr.chen will report on the possibility of developing a website to sell our products.now........(各位上午好,首先,我来概括一下今天下午将要探讨的三个问题:一,报告我们公司新产品的市场定位;二,讨论下个月将开展的宣传促销活动;三,建立网站来销售我们公司产品的可能性。)宋:excuse me ,ms.wu.武:ok.what do you have for us ,ms,song.? 宋:i think that mr.chen’s report is crucial to broadening your market ,so we should hear what mr.chen has to say now.周:i agree with you there.are you ready , mr.chen?(我认为销售部门要更积极一些。凭借物美价廉,你们过去曾是市场的领头羊。但是现在却很少有新生意上门。)
宋:this is due to the world wide depression.the general trend of trade has been low during this period.as a result, orders from abroad have diminished and lots of goods have lain idle in warehouses.(这是因为世界经济不景气。这段时间 贸易总趋势一直在下降。因此来自海外的订单已经减
少,许多货物闲置在仓库。)(恐怕我不能同意你的看法。据我所知,在过去一年里mk公司的销售收入都有所增长。制造商更为积极。他们对消费者有显著的影响。)
武:we may have a negotiation with the cients and show them our sample.宋:that sounds good.it seems to be the first solution to the problem.周:let us end here.we are running a bit short on time.let’s break off for a cup of tea.4.enjoy chinese food in a restaurant 周:this is your seat ms.song and mr.chen.take your seat please.宋和廖:thank you,ms zhou,and ms.wu.廖:i’m really a bit nervous now.i konw nothing about your table manners.it would be in bad taste for a guest to make blunders.宋:yeah.we have the same feeling.武:don;t worry,ms.song and mr.chen.as for table manners ,there is only one rule you must observe.that is to make yourselves at home.宋:no wonder people say the chinese are hospitable.now ,i have seen it with my own eyes.周:ms.song and mr.chen,which do you prefer,brandly,maotai or wine? 宋:brandly and maotai are too strong for me.just a glass of dry wed wine.ok ?mr.chen.廖:it’s up to you.武:but juigui spirits doesn’t go to the head.would you like to try it? 宋:well,i wil try a little.廖:yes.周:would you like to use chopsticks or knife and fork? 廖:i think i will try chopsticks and see if i can manange.宋:i also want to have try to use chopsticks.武:let me show you.look, at first place both sticks between the thumb and the fore finger.then , keep one still and move the other, so as to make them work like pincers.宋和廖:let me try.....well, how is that? 武:fine, you are learning fast.周和武:well,to your health and success in business.cheers.宋和廖:and to yours.cheers.sb: that’s all.thank you.篇五:中英文演讲比赛
中南林业科技大学
旅游学院(华天旅游酒店管理学院)
中英文演讲比赛
活
动
策
划
书
主办:旅游学院(华天旅游酒店管理学院)
分团委学生会 学习部
活动目的:
随着旅游业的飞速发展,语言在旅游行业中的地位至关重要。旅游与酒店管理的同学们更加有必要掌握好英语以及了解旅游酒店文化等。为锻炼同学们的语言表达能力、演讲技巧,旅游学院学习部特举办此次活动。
活动时间:
暂定为:初赛:2013年3月17日
决赛:2013年3月24日
活动主题:了解旅游英语和酒店英语文化,规划未来。参赛对象:旅游学院全体在校学生
比赛安排:
初赛比赛流程:
1、每班组织以班为单位报名;
2、参赛选手准备好1分钟自我介绍以及演讲稿(五分钟)。
决赛比赛流程:(分中英文组)
一、1、introduction:1分钟的自我介绍
2、followme:英语绕口令即兴进行朗诵
3、猜单词:由参赛者用英文描述,一位评审猜,时间1分钟
4、才艺“展”:演唱中英文歌曲选段,朗诵中英文诗歌等(形式不限,时间在3分钟以内)
5、“秀”起来:电影片段配音,时间1分钟,然后略谈对该电影片段的感受
6、抢答:中英文习语、俗语、谚语、文学常识、风土人情知识抢答(观众互动抢答)
7、观众或评委提问。(限时三分钟)
8、评委评分,选出优胜者;
9、比赛结束,颁发荣誉证书及奖品。
二、著名旅游景点视频欣赏和酒店文化展览
具体内容: 播放一些风景名胜的旅游宣传视频(英文版最好),学习优秀导游员的从业经验和技巧和旅游行业的职业英语,了解旅游行业的规章制度。视频或者资料展览一些著名酒店的优良传统文化,了解酒店管理行业的职业要求和法律法规,学习好的管理方式和酒店文化。
活动经费:
海报、kt板、荣誉证书和邀请函的打印制作、奖品(外联)会场布置(彩带、气球、鲜花、宣传画等)、茶水等。(具体开支以比赛消费支出为准。
第二篇:英语作文-酒驾
Directions: For this part,you are allowed 30 minutes to write a composition on the topic Drunken Driving.You should write no less than 150 words and you should base your composition on the outline(given in Chinese)below: 1.醉酒驾车增多的原因 2.醉酒驾车的危害 3.如何减少醉酒驾车
Drunken Driving Nobody could have failed to notice the fact that drunken driving has been a grave problem with which we are confronted.Generally speaking,there are several reasons accounting for /behind this phenomenon.Firstly,recent decades have witnessed the rapid development of people’s living standards.As a result,cars gained ever-increasing popularity and have found their way into our everyday life.Secondly,people participate in more activities or banquets than ever before,where they will drink liquor/strong wine.Then,they may get drunk but continue to drive.Drunken driving is bound to generate severe consequence if we keep turning a blind eye to it.Firs and foremost,this behavior will directly threaten the safety of drivers,passengers and pedestrians/goers,resulting in traffic accidents,injuries and even deaths.Besides,treating the injured and repairing broken cars mean a grievous waste of money,time and resources.Last but not least,this irresponsible driving will make the road a nightmare,and thus,it will causes serious losses of faith in governments and the society.In view of the seriousness of this problem,effective measures must be taken before things get worse.First,it is essential that the supervisory role of laws and regulations should be strengthened to punish those performing drunken driving.Secondly,the public,especially drivers,should enhance their awareness of public safety.With stringent laws and alert public,it will only a matter of time for drunken driving to become things of past.自今年“五一”开始,机动车驾驶人将为自己的“酒驾”和“醉驾”行为付出更多代价。除罚款、吊销驾驶证外,还有可能被追究刑事责任。近日,音乐人高晓松在京因酒醉驾驶导致连环追尾,已被警方带走。事后,高晓松写了7个字对媒体作出回应:“对不起!永不酒驾!”
请看《中国日报》的报道:
A Chinese pop singer, best known for his campus ballads, faces prison after he was caught drunken driving on Monday night in Beijing, police said on Tuesday。
北京警方本周二称,知名校园民谣音乐人高晓松醉驾,将被追究刑事责任。
文中的drunken driving就是指“醉驾”,比“DUI”(driving under the influence,酒驾)的情节更严重,更容易引发交通事故。“酒驾”也可以用driving while intoxicated来表示。为了避免此类事故,喝了酒的司机可以寻求designated driving service(代驾服务),请designated driver(代驾司机)
为自己开车。
交警在检查时,要对司机进行breath alcohol test(酒精呼气测试),必要时还需进行blood test(血液检测)。有些司机在出现交通事故后hit-and-run(肇事逃逸)。对于这些行为,必须要实行zero
tolerance(零容忍)。
Gao Xiaosong, domestic famous musician, brought about a traffic accident on the evening of May 9 because of drunken driving in Beijing, causing four vehicles collision, four slightly injured.According to what Gao Xiaosong said, that day from 19 pm to 22 pm, he with two friends drank at a hotel near the East Third Ring Road in Beijing, I drank a bottle of white wine and a bottle of imported wine.Gao Xiaosong said that at about 22:20, he left the hotel by car, on the way, collided with three vehicles waiting for a red light.Gao Xiaosong said to the police, “I' m illegal, I am willing to assume all responsibilities for the accident.”
.求职信/求学信:例文
Directions: For this part, you are allowed 30 minutes to write a letter applying for a position of a company.You should write at least 120 words according to the outline given below in Chinese: 1)申请职位,2)简要介绍自己的情况,3)期待回信。
Dear Sir or Madam, I am a senior from the Department of Business Administration of Beijing University.I am writing the letter in purpose of applying for admission into your esteemed institution/your recently advertised position for a staff member.I am sure that I am qualified for it.First, enclosed with this letter is my resume, which further details my previous academic qualifications and work experience.Second, not only do my qualifications and experience make me a perfect candidate for it, my cheerful personality is well suited to studying in your prestigious university/working as a staff member.Last, my hobbies include sports and music.Words fail me when I try to express my heartfelt gratitude to the help you rendered me.Your prompt and favorable attention to my inquiry would be highly appreciated.Yours sincerely,
第三篇:酒业公司创先争优演讲稿
创先争优促发展、藏酒酒业结硕果
“悠悠千年藏酒,浓浓草原情怀”听到这句熟悉的广告语,让我们一下就想起座落在天祝县华藏寺镇团结北路130号的**天祝藏酒酒业有限公司。**天祝藏酒酒业有限公司创建于1992年,2001年改制为股份制企业。“雪域高原神泉水,精酿藏香第一酒”,公司生产以白酒酿造、营养酒配制为主的藏香型系列白酒,其中有“华藏春”牌、“藏圣”牌、“天上藏圣”牌中华藏酒、中华藏圣酒、天祝成功酒、天上藏圣酒、雪域三宝营养酒等藏酒系列产品,产品销往本省及**、**、**、**、**、**、**等省市区。本企业已通过iso9001:2008国际质量管理体系和iso14001:2004国际环境管理体系认证。公司获**省“诚信单位”、**市“先进企业”、“文明单位”等多项殊荣。董事长兼总经理温得林同志被评为“**省劳动模范”、“**市优秀共产党员”。
数年来,他认真学习党的发展非公有制经济的一系列方针政策,十分重视公司党建工作,建立了一支强有力的党员队伍,将党员放在重要的生产岗位,充分发挥党支部的战斗堡垒作用和党员的先锋模范作用,处处事事,身为党支部书记的温德林,给党员和其他职工起到模范表率作用。他为藏酒事业呕心沥血,付出了艰辛的努力。正是有了他这种乐观与奉献的精神,天祝藏酒酒业才在短短几年内发展到今天这样一个拥有100多人、年销售额达500多万元、年上缴各种税金160多万元的先进企业。藏酒产业被天祝县委、县政府列为天祝县五大特色产业之一。
在企业发展的同时,他自始至终没有忘记公司的党建工作,坚持常抓不懈,在党员先进性教育、深入学习实践科学发展观等党的重大活动中,每次他都高度重视,组织党员认真学习,贯彻落实。特别在深入开展创先争优活动中,公司党支部及时召开动员大会,制定创先争优活动实施方案。为实现“组织创先进、党员争优秀、企业有发展、职工得实惠”的争创目标,企业围绕生产经营管理,实行党员挂牌上岗,设立“党员示范岗”,积极开展“党员承诺”活动,激励和组织党员在工作中勇挑重担,使党员真正成为推动企业发展的生力军。同时,在生产车间积极推行“五好五带头”活动,使党员在工作岗位上发挥模范带头作用,以“党员争优秀、企业有发展”为争创目标,总结出了“低温入窖、缓慢适当发酵”的酿酒理论,掌握了最佳的粮、曲、辅料的比例,使藏酒系列产品质量稳定提高,并使出酒率由原来的30%提高到33.5%,将藏曲发酵技术运用到实践中,形成了藏酒产品的独特风格。
在社会公益事业方面,公司党支部积极引领和支持员工参加各种社会服务活动,发挥他们在服务群众、奉献社会、维护稳定等方面的作用。
第四篇:酒行俱乐部经理演讲稿
酒行俱乐部经理演讲稿
各位经理、同事,大家晚上好!
时光荏苒,转眼又是一年飞逝。祥龙腾云辞旧岁,金蛇吐瑞迎新年。情急之下我们的员工询问主办方是否需要为两位血糖高的客人准备无糖饮料。在得到他们的首肯之后,我们员工立即到附近便利店买饮料。然而跑遍了附近所有的便利店,都没有买到。当时,我们的工作人员迅速作出自费打的到超市购买的决定,经过一番努力,终于在开餐前买回了无糖酸奶。这件事情,给我们带来了很大的感动和启发。看似一件小事,但里面却蕴含着我们公司“顾客至上,服务至上”的服务理念,体现了员工的服务意识和服务细节在不断的提高和改善。在这样的理念指导下,我们的员工努力为顾客提供个性化、人性化、差异化的服务,完美地演绎了什么是服务的价值。
一个成功企业的背后,往往折射出一个先进的管理理念,全体员工的辛勤劳动和乐于奉献的精神。俱乐部作为一个服务的窗口,是连接酒行和顾客的纽带,而优质的服务,就是我们最有说服力和影响力的广告和招牌。真诚、优质的服务,将为个人实现人生价值、为企业创造价值。因此,我们应该时刻牢记,要始终坚持发至内心的服务,坚持“尊重、关爱、信任”的服务理念,让客人体验“互动、真诚、友好”。最好的服务,就是真诚的微笑、可靠的承诺、高效的行动、真诚的关怀。
2012年已经成为历史,2013年我们要再创辉煌!在接下来的一年,我们要继续发扬原有的服务特色,不断完善落实每个人的工作职责,不断提高服务质量,提高俱乐部的知名度。做好员工岗位培训、专业知识培训工作,提高员工服务技能。俱乐部的每一个员工,都要发挥主人翁的意识,注重仪容仪表和言行举止。做到微笑服务,行为得体,举止端庄,动作文明,提高服务效率,带头做好各项工作。
第五篇:禁止酒驾演讲稿709
“创新杯”教学设计大赛
《“禁止酒后驾车”宣传海报设计》说课稿
各位专家、评委好:
我今天教学设计的题目是《“禁止酒后驾车”宣传海报设计》,下面我将从以上三个方面进行阐述。
一、教材与学情分析
本课程选自高等教育出版社出版的《图形创意与联想》第三章创意设计项目实战第一节海报设计部分。在教材中,占有极其重要的地位,本章学生将通过团队协作的方式制作一个完整的海报设计案例,综合运用学过的有关创意的知识与方法,实现平面设计的突破。通过本章的学习,学生能够自己设计出合理的创意方案,并灵活运用于创意设计项目实战中。
我教学的对象是网站建设与管理专业二年级学生,经过一年的学习,能够使用Photoshop、Illustrator及Coreldraw等平面设计工具设计作品。初步了解创意的概念和创意的原理。学生的好奇心强烈,思维活跃,但是创新意识薄弱,创意能力有待提高。
根据教材的内容和学生的实际情况,以及专业课教学的要求,我制定了三重目标:
知识目标:系统掌握创意设计的思维方法。技能目标:1).能够区分并鉴赏好的创意作品。
2).学会使用相应软件进行创意设计制作。
情感目标:1).激发学生创意设计的兴趣,锻炼学生自主学习的能力。
2).通过分组教学,让学生认识到团队合作的重要性。帮助学生树立学好专业的自信心。
考虑到学生的理解能力及实践能力,我确定系统掌握创意设计的思维方法为本节课的教学重点,掌握创意设计的制作步骤为本节课的教学难点。为了突出教学重难点,我运用信息技术营造情境教学环境,极大的激发学生创意设计的学习兴趣,让学生由被动接受变成主动参与。为了突破教学难点,在授课过程中运用了头脑风暴、网络搜索、评分软件、手绘板等信息技术教学手段,丰富了教学内容,提高了教学的有效性。
二、教学策略
为了达到以上教学目标,我应用了如下教学策略:
1.在教学中我使用案例情境、任务驱动等教学法引发学生学习兴趣,让学生由被动接受变为主动参与,通过本课的学习,发挥学生的主体作用,培养学生的创意设计能力,引导学生通过网络学会收集素材、分析素材。
2.引入营销企业在市场经营活动当中经常使用的头脑风暴法,培养学生创意思维理念。
3.通过课前设计的软件,用分组学习的形式让学生进行自评,互评、教师打分,达到预期项目检测和评价效果。
三、教学过程与教学反思
1.教学过程
本课教学过程分以上六个方面,教学思路设计是针对中等职业学校的学生特点,以互联网和信息技术的运用为主要教学手段,注重学生创意设计能力的培养。以承接政府实际工作任务为目标,采用创意引导的方式进行教学。
(1)案例分析
在案例分析的过程中,充分运用信息技术手段创设教学情境。
首先设置工作情境,用PPT幻灯片的形式向同学们展示,某市政府部门向社会征集 “禁止酒驾”海报的设计方案,要求采用政府招投标的方式。因此我制作了模拟公司场景,将学生分成四组分别代表四个广告创意公司进行投标设计,并且指定每个小组的企划师和设计师,让学生对教学任务有了充分直观的了解,使学生快速进入教学情境,充分调动了学生创意设计的兴趣。
其次我课前用喷绘机制作了政府原有的酒驾海报,让学生分析其特点和不足,并提出具体的设计要求,讲解设计这款海报的技术要点。(2)创意引领(a)头脑风暴
为了让学生更好的进行创意,我使用头脑风暴法,给出关于海报设计的四个关键词“车”、“酒”、“危险”、“生命”,让学生能够高度充分自由联想,拓展学生的思维和创意能力。发动学生创意大脑,进行相关联想和创意。(b)文案设计和平面素材收集
在文案设计和平面素材收集的过程中,采用网络搜索的方式,确定了创意和设计的方向。指定专业的设计素材网站。让学生课前注册了几个网站,例如:昵图
网,中国素材,站酷网等,在这些网站上进行资源搜索,并通过设计交流平台增加学生与专业设计师的交流,极大的提高了制作海报与创意设计形成理念的效率。(c)确定表现形式
实际操作的过程中,给每个小组的学生发一套WACOM公司的影拓绘图板,让学生们运用手绘板在短时间内将创意设计表达出来,使知识性和趣味性融为一体。制作过程中学生充分使用绘图板采用比喻、拟人、夸张的手法进行版式布局与草图设计。(3)创意实践
在创意设计的制作过程中,为了让学生确定更合理的海报色调,课前我设计出配色与布局教学软件。让学生通过教学软件,进一步学习研究,更好的确定海报色彩及主色调,然后学生利用平面设计工具按要求,每个小组制作出二至三套方案,学生能够最大化发挥自己的设计水平,平同时也给客户更大的选择空间。(4)作品展评
在作品展示过程中,让每个设计小组用ppt制作一个项目说明,由这个小组的企划师对自己公司投标项目进行展示,并且由每个虚拟公司抽出一名设计员和我——共五人组成评审小组委员会,对作品进行评审,按照课前所分发的评分标准,利用评分软件给各小组进行打分,再运用项目评价系统,评定最佳创意小组,确认其为中标公司。教学中实现自评、互评,让学生们在充分肯定中体会学习的收获和快乐。体验到了实际工作中的氛围。(5)板书设计
板书力求清楚简洁明了,便于学生掌握学习重点。2.教学反思
在此次项目制作中,我采用了头脑风暴法,网络搜索法,手绘板等多媒体信息技术手段,突破了重点,化解了难点,为学生创意表达插上腾飞翅膀。并通过虚拟的公司架构,招投标方案,评分软件让同学们有了真正的实际工作体验,充分的调动和发挥了学生的积极性、主动性、创造性,培养职业核心能力,实现了“做中教、做中学,教、学、做一体化”,为同学们今后就业工作打下坚实的基础。