第一篇:书评分析及标准版书评(一)
书评分析及标准版书评
(一)小鸟撰写的书评:
按照本人看电影看书习惯,一般都是看过一遍就不想再看第二遍了,因为里面的情节已经了然于心,再看第二遍的时候因提不起多少兴趣而感到索然无味。但这本《》却打破了这一惯例,相信看过的童鞋也有跟我一样的感觉,就是看过一遍以后你会停不下来思考,总是会翻来覆去地想着书中的某个情节或者感悟,在不确定的情况还会多看一遍、两遍、然后三遍四遍„„甚至连睡觉都对它念念不忘,直到彻底明白。
提醒对此书怀有好奇心并急切想改变现状的童鞋,请“慎入”此书!因为从你购买本书开始便中了它的毒,并会用从未有过的热切心情祈求自己的毒能中得更深!因为这样的话,或许能像作者一样,在无法赢在起跑线的情况下,通过书中那已经千锤百炼之后的各种方法直奔年薪百万或创业赚上千万,你会坚信即使自己达不到这样的目标,再不济也会过上“农妇(农夫)、山泉、有点田”的生活!由此看来,我认为,这本书不应该叫《》,直接叫毒药、罂粟之类的,相信大家也不会有异议!没读过的童鞋请不要奇怪,等读完了实践了你懂的。
点评:
写作很辛苦,这里就不表扬啦,只说毛病。嗯,跟以前撰写书评所犯毛病一样,整个书评缺乏细节描述,所以叫人印象不深。比如,说出一个小桥段,或者某件事情(可以自己编辑,也可以从帖子上摘录),这样才能叫读者记住点什么。
言语要么俏皮,要么犀利,要么深刻,要么抒情,这篇稿子言语个别地方有闪光之处,但大部分文字值得推敲和修改,欠缺冲击力。
你管小苏、小丁要俏皮话收集稿,想不出来就从里面找。撰写流程:
1、搭骨架;
2、添加细节;
3、为语言润色(前两个写好后,最后再来润色)。
多问一句,这个书评到底该归结到哪类书评?“一条龙”?“羡慕妒忌恨”?“比附对比”?“提问—共鸣”?
既然标准不明确,那就是三不沾式书评,所以特色不够鲜明。如果特色不够鲜明,冲击力在哪里?这个书评打算给谁看?销售员?创业者?打工者?普通读者?既然没有明确针对目标,那能彻底打动谁?显然,这则书评的败笔就是没找准目标读者群!
标准版书评:
看到大家对《》纷纷踊跃发言,不淡定了,也上来唠叨几句。我,26,非帅锅,原来是劳保用品销售,年薪5W上下,行业发展不温不火。当看到《》里关于行业选择与薪酬待遇的讨论,眼界开了。小说主人公雨浩择业时,面临一家外资啤酒集团和一家本土乳品集团,做了番精彩分析,天涯帖子是这样说的:
“啤酒业是靠资金收购和兼并,行业竞争充分,几大寡头垄断市场,个人发挥余地和销售提升空间有限,薪水不能随行业发展而提升,钱途般般。
乳制品业在国内蓬勃发展,每年以33%的增长率递增,全国有3000多家乳品公司在竞争,前途光明,容易形成新闻热点。目前,世界人均年消费乳制品100公斤,而我国不足8公斤,行业潜力巨大。现在A集团销量年年翻番,个人施展空间广阔,薪水也能随行业发展而水涨船高,钱途远大。
外资管理严格,总监级人物多被港台和外国人把持,仕途晋升艰辛。民营企业管理虽然松散,但金子在人堆里容易闪光。
雨浩决定加盟乳制品集团,事实证明他的分析正确。大河里有水,小河里自然有水,仅仅五年时间,他由分公司小部长发迹,凭业绩说话,每年新增一个总监头衔,曾统管企划、广告、工程和设计等四大总部,后升任董事长助理。”
看完书后,我恍然:“是啊,该找一个有前途的行业和公司,再也能像以前混了!”正巧杭州有一家销售50多个亿的小家电集团在网上招销售,我像雨浩那样分析了家电行业,等分析完决定抓机会去。第一轮面试顺利通过,第二轮安排在杭州面试,但我从深圳出发,万一杭州行不成功,真浪费感情和路费!
《》书里曾讲过雨浩三次面试,百发百中。于是我又翻了一遍面试篇章,不就是那么几招嘛,学起来容易。
我事先下了点功夫:
1、准备15个题目,再找答案;
2、冒充消费者到超市做了详尽调查,包括竞品一手资料,还拍了照片;
3、自己做了模拟测试,争取回答问题带上感情色彩;
4、少谈过去经历,只谈加盟后,我能给集团带来什么,将如何在地级市操盘。对于这些准备工作,书里写得明明白白,我是一对一学,没难度,照方抓药呗。
书上还有这么一段:
“面试A集团广告总监„„出来后,我使劲擦擦额头上挂的冷汗,和这位老板说话,居然额头不住冒冷汗,开天辟地头一回啊,他身上的气场实在太过强烈,彻底罩住我了„„回忆刚才面试情形,想起曾说起的一句话:“老板,您现在已经成功,应该有些慈善举措,比如成立一个慈善基金会,为希望工程做点慈善事业。有两大好处,一是企业回报社会,二是万一咱们危机公关,咱们有目的曝光慈善基金会,起到转移、模糊大众视线的目的。”对,说这想法时,老板轻轻点头。嗯,真庆幸自己的表现。
后来,老板成立慈善基金会,前后秘密给希望工程捐款1000多万,但不为人所知。我在A集团刚做广告副总时,集团遇见一次严重危机公关,三年前我的一个建议,在关键时刻起了作用„„”
对啊,面试要给考官准备点绝活才能打动对方!《》一直强调不走寻常路。我沉下心,再次通读,很快,思路来了。
帖子上讲过一个故事。十九世纪初,一个美国商人想从英国进口一批钢琴,但头次进货需要进多少才能保证利润最大化?进多了,占压资金有库存;进少了,运费不合算,旺销断货也是损失。于是他做了一个“匡算”调查。当时美国大概有2000万个家庭,他聘请调查公司,在各地拜访15000户家庭,发现大概有1%的家庭有购买钢琴的实力,那就有20万台市场,再进一步调查发现,这些富裕家庭中有1%的家庭有购买欲望。有数据支撑,他在2000台基础上又打75折,首次进1500台钢琴。后来他批发到美国各地乐器代理商行,很快销售一空。案例说明,有数据调查的思维习惯,有数据匡算的方法,今后在工作上大有用场。
看到这里,启发来了。不就是数据匡算嘛,简单。第一轮面试得知,今年广东市场销售任务是2个亿。自己应聘某地级市的区域经理。我查到去年广东的GDP和某地级市的GDP,按两个亿任务换算成某地级市今年销售任务(GDP跟经济发展程度、消费量和人口密切相关,是个不错的参照物),最后计算结果大概是今年有1500万的销售任务。好,在面试时给考官抛出去。
我们一行三人从深圳出发,为一个名额而奋斗。其他两个人具有明显优势,有一个人还是从美的集团出来的,行业销售经验丰富。但无所畏,因为我相信自己准备的最充分。
果然,面试时,其他人准备工作和现场表达感觉一般,而我恨不得私下对着镜子朗声回答了过十次问题,当然是精神饱满地现场作答啦。面试顺利,如愿以偿。而那个某地级市今年有1500万销售任务的说法狠狠打动了考官一把!因为他们安排这个地级市的销售任务是1550万。我估计考官当时会想:“这位面试者是位有头脑的家伙!会算账。”
底薪涨了30%不说,关键是能跟随一家大集团一起发展,未来前景光明。所以,在这里我非常感谢《》和主人公雨浩的做事方法,他让我从此迈向了新生活。今后还会遇见各类销售难题,但相信,《》就是我的护法。
事后想起,这次面试成功,是运用了雨浩最擅长的“目标细分法”。把面试这个总目标拆分成若干个小目标,然后再把每件具体事彻底做透……呵呵,套用雨总口头禅:“不学习?洗洗睡吧。”
点评:
这是“羡慕妒忌恨”式的书评,借鉴了书里的桥段,解决了读者实际需求,刺激了其他有同样需求的读者群。目标群体:想找工作的打工者、大学毕业生。该条书评,还有改进余地,比如文字上还不够有特色,但我们要说的是基本骨架OK。还有,这是一篇2000字书评,我们写的时候,要有长有短,但必须要把一件事说清楚,彻底打动你的目标读者群。
第二篇:书评一
Some comprehension of a book
To be honest, when I read this novel, I was moved a little by it.A wood, like a child, named Pinocchio, went through many things and had a lot of adventure.His experiences called up my memory in my childhood.It reminded me of my childhood childlike.That long-unseen feeling brought me a bit of different feeling.Telling a lie, I think almost everyone did it in their childhood.When I could remember things, my parents told me that you should be a honest boy.When I went to school, my teachers taught me that it is shameful to tell a lie.When I stepped into the society, the people around me told me that honesty is good quality with their practical actions.Just because I went through that thing, I had felt different only when I read this novel.But I think it is a matter of childishness.It is different from the lies told on purpose now.At present, many people including some stars tell many lies to the public.Maybe after they lied to the public, they can get much money.However, I think they would get blame from their hearts and the people who were cheated.Now that, they can use the trust that people give to do bad things, what things they dare not do.Although they got benefit from the lies at the time being, they lost their most
precious thing which called conscience in the long term.This is just a little comprehension of mine.No matter it is good or not, I can’t help writing it as soon as I read this novel.
第三篇:书评
外国语言学及应用语言学 2012132077号 姜作超
Introduction to Contemporary Syntax(当代句法学导论)is written by Professor Wen Binli of Guangdong University of Foreign Studies.It is a book for English learners who are beginners of syntax.This book introduces the dominant theory of contemporary syntax study------Chomsky’s Government and Binding Theory, or the Principle and Parameter System before the publication of his “the Minimalist Program” in 1995.By using plain language, Professor Wen Binli elaborated various theoretical components: Theta Theory, X-bar Theory, Binding Theory, Control Theory, Government Theory and Bounding Theory.This book consists of twelve chapters, each chapter permeates with each other, and the content is systematic and cohesive.The first chapter is a brief introduction to the whole book, in which the author discusses some theoretical problems about the study of language.In this chapter the author discusses the relationship between language study and language theory, introduces two method and three methodological principles of language study, and explains the main content of this book and several problems about the edition of this book.The second chapter is about category classification and some basic syntactic concepts.This chapter describes three issues: word category, phrase category, and sentence structure and several structural relationships.The third chapter introduces Theta Theory, including subcategorization, argument structure, thematic structure, assigning θ-role, and the like.According to Theta Theory, a sentence is a structure with verb as the center.It is the features of words that determine the basic structures of sentences.The forth chapter discusses X-bar theory.This chapter reveals that the internal structures of a variety of phrases and clauses are consistent with X-bar Theory, that is all of them have common structural features.The fifth chapter is about Case Theory, including specifier-head agreement, Constituent-command theory, abstract case, morphological case, case assignment and Case Filter.The sixth chapter introduces Binding Theory.In this chapter the author distinguishes pronouns, anaphors and referring expressions and introduces three binding theories of pronouns, anaphors and referring expressions.The seventh chapter is a discussion of two different categories: PRO and pro.This chapter discusses the features, distribution and permissive conditions of PRO and pro as well as Control Theory.The eighth chapter is about NP-Movement.NP-Movement mainly involves three structures: passive construction, raising construction and unaccusative construction.This chapter explains the features of NP-Movement and how NP-Movement occurs.The ninth chapter discusses Wh-Movement.Wh-Movement occurs mostly in wh-sentences and relative clauses.This chapter also discusses the features, reasons and end points of Wh-Movement.Bounding Theory, which confines Wh-Movement, is also introduced.The tenth chapter introduces the features and permissive conditions of traces left after NP-Movement and Wh-Movement.This chapter explains Empty Category Principle, the phenomenon of parasitic gap, and strong crossover and weak crossover.The eleventh chapter is about logical form, which is a kind of semantic expression formed through α-movement on the basis of S-structure.α-movement is abstract movement, including quantifier raiding and wh-raising.This chapter also discusses the phenomenon of “subject-object asymmetry”, “γ-making” and “subject-adjunct asymmetry”.The last chapter introduces Head Movement.This chapter discusses Head Movement Constraint and introduces Pollock’s Split INFL Hypothesis.For beginners of English syntax, this book is a rather good material.The gradation of content is reasonable.The arrangement of the content is from suppleness to difficulty.It is easy for students to understand and learn.Students can learn step by step and at last master the knowledge of syntax.J.D.Brown suggests that materials should be considered from five perspectives: background, fit to curriculum, physical characteristics, logistical characteristics, and teachability.Cunningsworuth also suggests four guidelines for study materials: First, course book should correspond to learners’ needs.Second, course book should reflect the uses which learners will make of the language.Third, course book should take account of students’ needs as learners and should facilitate their learning processes, without dogmatically imposing a rigid “method”.Last, course book should have a clear role as a support for learning.According to the above criteria, this book is pretty good.The reasons are as follows: In this book, the statement of the Principle and Parameter theory and its subtheories is systematic and comprehensive.The structure of this book is clear and appropriated.In general, each chapter of this book presents a different theory, and each theory and principle lays a sound foundation for theories of latter chapters.When stating the content of each chapter, the author does not confined to the statement in a single linear level, but use comprehensive method of statement.By adopting this method, the author not only constructs the systematicness and integrity of syntactic theory but also leads the students to master theoretical knowledge of syntax more profound.The logic of this book is clear and the language used is simple and plain.All the principles and theories in this book are summed up on the basis of the analysis of language materials.In the process of analyzing language materials, the author uses localized language, take examples, uses contrast and comparison method to make the statement easy to understand and master for Chinese students.In short, through the usage of various kinds of statement, localized language, and clear logic, the author makes abstract and obscure syntactic theories and principles easy to understand for Chinese learners.In addition, the well-designed exercises after each chapter can trigger the interest of further reading for students and lead learners to contemplate deeper so as to improve the ability of thinking, analyzing and solving problems.
第四篇:书评
这个历经百年的家族,从第一代何塞•阿尔卡蒂奥•布恩迪亚开始,直到第八代为止,都生活在仿佛是宿命一般的孤独之中,而他们每个人的一生都在与孤独做着至死不休的决斗,却在终点都与它相依为命。何•阿•布恩迪亚终生都在寻找通向新自由世界的大路,研究炼金术、银版摄影,而暮年时却只能被绑在栗树下喃喃自语;奥雷里亚诺上校不断地发动战争,年老时的他却将自己锁在房间里制作小金鱼;阿玛兰妲费尽心思得到自己的爱,同时也赢得了许多人的钟情,然而最终也只能一遍一遍地缝补自己的寿衣,并在寿衣缝好之日魂归西天;丽贝卡的内心蕴藏着整个家族中最深沉的勇气,然而仍旧在长满苔藓的房间中孤独终老,逐渐被人遗忘;曾经极度好客的梅梅,爱情亦是轰轰烈烈,在花季依旧时却永远封住了自己的嘴,至死也未说一句话……直到最后一代子嗣被蚂蚁吞噬,整个马孔多消失在飓风之中,他们都未曾逃脱从出生开始就伴随他们的命运。
博尔赫斯曾评价《百年孤独》是一部最能体现西班牙浪漫主义色彩的书,通篇几乎没有爱情,却甚为浪漫。细细想来,正是孤独造就了这种浪漫。孤独并不是可耻、需要摒弃和践踏的。书中的每一个人经过的挣扎,都最终在孤独里找到了依靠,对于他们来说,这甚至比爱情更为可亲。不管是文明尚未开始的蛮荒时代,还是滚滚车轮带来的充满喜悦哀愁的兴盛,孤独让布恩迪亚家族的命运形成了一圈又一圈的轮回。孤独让他们安静、让它们了解自己的内心,同时也了解他人的内心、了解自己究竟为何来到这个世界上,在世界的终点与等待自己的宿命终结之前应该完成什么,然后,孤独让他们坦然接受自己的命运、让他们活在自己最绚烂的一刻,永远不死。如同阿玛兰妲在最终得知自己的死期后反而面容安详一样:他们的灵魂在此刻得到了永久的安宁。
第五篇:书评
浅评石云涛所著《安史之乱》
石云涛,河南太康人,文学硕士,历史学博士,北京外国语大学教授。主要从事唐史、唐诗、丝绸之路与文化交流的研究。此书是中华书局出版的大史记书系(《安史之乱》、《靖康之变》、《永乐迁都》、《太后垂帘》、《洪宪帝制》)之一,2007年5月一版,2008年2月再版。
本书相较其它史书,在于严肃之余,尚有文采,善描绘,营造历史画面感,使得人物往往呼之欲出。如书中针对玄宗与贵妃的产缠绵悱恻,不仅引用了白居易著名的《长恨歌》,“在天愿为比翼鸟,在地愿为连埋枝。天长地久有尽时,此恨绵绵无绝期”。同时,自己根据一定史料,予以创作,生动还原历史。摘引如下,“玄宗晚年的情感生活,就沉浸在与贵妃的恩恩怨怨温柔富贵乡里。杨贵妃因骄纵使性,亦曾触怒玄宗,一次以妒悍忤旨,玄宗令高力士把她送还杨宅。但玄宗很快便思之不已,时过中午,还无心吃饭,动不动就发火。高力士察知玄宗本意,请召贵妃还宫。玄宗重见杨妃,恩宠又过平时。杨贵妃成为玄宗的情感所系和精神依赖。又一次是······杨贵妃悔恨号泣,抽刀剪发交给高力士,请高力士转交玄宗,“珠玉珍异,皆上所赐,不足充献,惟发父母所生,可达妾意,望持此伸妾万一慕恋之诚。”玄宗得发,挥涕悯然,急命高力士将贵妃迎回”。文字的修饰和事例的选取皆有的放矢,使贵妃和玄宗间细腻的爱情跃然纸上,玄宗纵是一天子,也是一痴人。且当代诗人诗文的点缀其中,不仅使史料得到了充盈,也使文章文采斐然。如“诗人李白,此时正在庐山隐居,听说洛阳失陷的消息,非常痛心,留下了千古流传的《古风》第十九首,其中有云:“俯视洛阳川,茫茫走胡兵。流血涂野草,豺狼尽冠缨””。这样的诗文可谓比比皆是,大多哭诉“国破山河在”的悲愤,用诗文巨大的感染力,呼唤读者内心的共鸣。
本书分为三个部分,山雨欲来,龙虎争斗,余波未平。基本按照时间的书序记述了安史之乱的过程。从天宝十四载十一月安禄山发动叛乱起,至代宗宝应二年正月史朝义授首为止,战乱延续长达七年零三个月,致使辉煌的大唐帝国终究一去不复返了。
作为安史之乱的始作俑者—安禄山,其人书中介绍如下,首先,一个出身胡族混合血统的人,从小没有受过正统的教育和儒学经典的熏陶,本身缺乏忠君爱国的观念是肯定的。其次,粟特人善于经商,又长于战斗。第三,互市牙郎一个最基本的素质是善揣人意,巧言善诱,一语中的,说进人的心窝,这样才可能成功撮合生意,使买卖双方皆大欢喜。据此可以想象此人具有如下的性格特点:善钻营,有心机,会投机,为了利己敢于损人,又长于拍马屁。作为安史之乱的受害者及纵容者—唐玄宗,却在安史之乱爆发前对其信任到了无以复加的地步,对于上书言安禄山意欲谋反的朝中大臣,皆交于安禄山本人处置。这使得安禄山招兵买马更加肆无忌惮,大唐帝国已处于风雨欲来之时。由于最初的猝不及防,大唐官军连连失守,不得不出走长安,兵至马嵬坡,官兵皆饥渴难忍,终于爆发了史上有名的“马嵬坡之变”,杨国忠身首异处,杨贵妃香消玉损。太子与玄宗自此分道扬镳,玄宗开始退居幕后,做起了太上皇。战争是残酷的,关于睢阳之役,文中有一段记叙,“他们克服一切困难,死守睢阳。茶纸吃光了,就吃战马,马吃光了,就捉野雀,掘老鼠,雀和老鼠也吃光了,张巡杀死自己的爱妾,许远也杀死自己的家奴,然后搜括城中的妇女,杀了供战士们吃。妇女吃光了,接着杀城中的男子老弱不能打仗者。每个人都知道必死无疑,却没有一个人背叛。最后城中只剩四百人。”战争的残酷,令人不寒而栗。起初,叛贼的进攻是所向披靡的,很快攻下两都,天宝十五载正月一日,安禄山称帝国号大燕,自称雄武皇帝,建元曰圣武元年。此应是叛军最猖狂的时刻,然普罗大众还是一心向唐的,人心未死,乃可反戈一击。且大唐有众多将领可谓对大唐王朝忠心不二,愿马革裹尸而还。如著名书法家颜真卿,其兄颜杲卿,大将哥舒翰,郭子仪,李光弼等人皆亲赴沙场,临危受命。然,可惜的是大唐却总有奸人误国,使得多次战机遗失,从最初的李林甫、杨国忠到宦官李辅国,这样只计个人得失的小人,伴随了唐王朝由盛转衰至覆灭。唐王朝的离心离德使得战事持久,叛军那边的改旗易帜,使得余孽不断。安禄山死于其子之手,史思明又灭了安庆绪,却又最终被自己的儿子史朝义所取代。
最终,安史之乱结束了,可结束时的大唐已是满目疮痍。最受苦的是百姓,妻离子散,家破人亡。而作为封建统治者上层,虽总打着仁爱的招牌,实际上却干着“磨牙狁血”的勾当。为尽快平定叛乱,求助于回纥精骑,许诺打下长安、洛阳,两都的子女金帛归回纥所有,任其抢掠。这显然是不顾百姓权益,任其蹂躏。可见封建王朝,终是一家之幸,而绝非天下之幸。本书无论文笔,还是选材都可圈可点,尚是一部可读之书,尤其是对于历史爱好者。然遗憾的是,本书最终虽总结了安史之乱影响,却没有与中国历史上其他的类似事件如靖难之役进行比对,进一步挖掘安史之乱深层次的历史原因及特色。同时,人都说,“前事不忘后事之师”,这样突出的历史事件,留给今人的反思在书中也没有提及,通读全文,我最大的感想便是,人治终是靠不住的,法制和民主才是一个国家的希望和前途。
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