广告专业英语考试参考

第一篇：广告专业英语考试参考

单词部分 1.AAAA—

—America Association Of

31.retail advertising——零售商广告 32.subliminal persuasion——阈下劝服 33.target market——目标市场

34.trade advertising——促销产品 35.account——客户项目、客户业务 36.Account Executive——客户主管、客服 37.Account Services——客户部、客户服务 38.advertiser——广告主

39.Advertising Department——企业广告部 40.agency——广告代理商

41.Art Director——美术指导 42.Assistant Partner——董事助理 43.client——客户

44.Copywriter——广告撰稿人

45.Management Supervisor——管理督导 46.market share——市场占有率、市场份额 47.Research Department——调查部 48.Traffic Department——流程协调部 49.brainstorming——头脑风暴法 50.campaign——广告攻势 51.census——普查

52.commercials——影视广告片 53.coupon——赠券、折价券 54.logo——品牌标识

55.media budget——媒体预算 56.media mix——媒体组合 57.promotion——推广用品

58.Situation Analysis——背景分析 59.slogan——广告口号 60.website——主页、网站

61.acquiesce bias——亲善偏向

62.debranding——品牌屏蔽测试、品牌建立、品牌塑造

63.depth interview——深度访谈 64.desk research——案头调研 65.double-blind——双盲测试 66.focus group——焦点小组 67.market research——市场调查 68.panel——重复调查样本本群 69.participant——参与者 70.sample error——抽样误差

71.tabulation——统计制表 72.acquisition——兼并、并购

73.communication cycle——传播循环（周期）74.competitor——竞争者、对手

Advertising Agencies——美国广告代理商协会

2.B2B——business to business advertising—— B2B广告

3.PSA——public service advertising——公益广告

4.CEO——Chief Executive Officer——首席执行官

5.CFO——Chief Financial Officer——首席财

务官

6.PR——public relations——公共关系 7.POP——point-of-purchase——焦点广告 8.CI——corporate identity——企业识别 9.DM——direct mail——直邮广告

10.FSI——free-standing insert——非装订广

告插页

11.AIDA——艾达法则

12.DAGMAR——广告效果评估体系

13.USP——unique selling proposition——独特销售主张

14.BDI——brand development index——品牌成长指数

15.CDI——category development index——销量成长指数

16.GPRs——gross rating points——总收视点 17.ROS——run-of-schedule——非指定时段广

告 18.IMC

—

—

integrated

marketing

communication——整合营销传播

19.VALS——values and lifestyles research——价值观与生活方式研究

20.advocacy advertising——倡导型广告 21.commercial advertising——商业广告 22.communication process——传播过程 23.consumer advertising——消费品广告 24.designs——设计稿

25.end-user——最终用户、实际使用者 26.industrial advertising——工业广告

27.institutional advertising——社团机构广告

28.media——媒介

29.mass media——大众媒介 30.pitch——提案

75.content integration——软性广告 76.cost effective——广告成本效益 77.creative——创意

78.grass roots marketing——贴身式营销、草

根营销

79.interactive marketing——交互式营销 80.markets——市场组合81.online advertising——在线广告 82.positioning——定位 83.print——平面广告媒体

84.strategic philanthropy——策略性公益事业 85.target audience——目标受众

86.brand partnership——品牌搭档、联袂广告 87.branding——品牌个性塑造 88.co-marketing——联袂营销

89.direct marketing——直销

90.ecological sponsorship——生态主题赞助活动

91.event planning——活动策划 92.exhibition stand——展台

93.integrated branding——整合品牌传播 94.product placement——产品植入、产品涉入 95.sales promotion——促销活动

96.strategic partnership——战略伙伴关系 97.viral marketing——传染式营销、病毒式营

销 98.speak with one voice——统一传播口径 99.the edge——优势 100.ad planning——广告策划 101.admen——广告人

102.consumer behavior——消费者行为 103.copy platform——文案大纲

104.creative strategy——创意策略 105.daypart——时段

106.infomercial——电视直销节目 107.market profile——市场状况

108.market segmentation——市场细分

109.product-related segmentation——产品消费

者量细分

110.sales-response function——销售响应功效（函数）

111.seasonality——季节性

112.teaser campaign——悬念式广告攻势 113.corporate advertising——企业广告 114.generic brand——非名牌（产品）115.image advertising——形象广告 116.line——产品系列

117.name-brand——名牌

118.private brand——零售商自由品牌 119.product differentiation——产品差异 120.product positioning——产品定位

121.tagline——（广告）行动口号 122.utility——好处、用途

123.adjacencies——广告时段（节目与节目之间）124.archetype——标准受众、原型 125.availability——空余时段

126.back to back——广告连播 127.circulation——发行量 128.continuity——持续型排期

129.continuous advertising——持续型广告 130.flighting——跳跃式广告排期 131.fringe time——非黄金时段

132.holding power——节目（频道）凝聚力 133.piggyback——同一客户广告连播 134.prime time——黄金时段

135.pulsing——脉动式（间隔式）排期 136.roadblock——拦路广告 137.wear out——广告磨损

选词填空：

文段1：

During the 【bid】process，the【advertising】agency will【pitch】its idea to the prospective client。Whether【retail】advertising for a local merchant，【professional】advertising directed at doctors，lawyers，etc。【B2B】advertising targeting other companies，or 【noncommercial】【advocacy】advertising promoting an idea，the question the prospect is asking themselves is，‘Will the plan effectively reach and sway our 【target】’The prospect wants to know if the individual【customer】buying the product or service（whether he/she be the actual【consumer】and【end-user】or not）purchasing the product，service or whether it is they are promoting，will understand the benefit as a result of the agency’s advertising。

文段2：

To place yourself apart from your【competitors】，【positioning】is the key。When developing a【strategy】to do so，some useful techniques include【strategic philanthropy】such as building strong【community】relations。But your【public】do not only include the consumers within your【target audience】，but also individuals in oversight and regulatory bodies for example。Here 【government】relations activities can help。And proper 【analysis】of the present environment can help you reach your【objectives】and make the work more【cost effective】

文段3

The first ad campaign used【roadblocks】to catch the 6 p·m· viewers on almost every channel at once。They【piggybacked】the ads one after another during【primetime】，and did so every third week consistent with a【pulsing】schedule。

However，the second campaign had a much smaller media budget。They had less control because they were forced to schedule ads【ROS】to cut costs。They simply had to go with whatever【availabilities】there were，including during【fringe times】。They could not afford to use【continuous advertising】since the cost of year-round scheduling was too great for them。And unlike the first campaign，this one suffered early【wear out】because they were unable to produce enough different ads to keep the campaign 【fresh】and new。

翻译：（未完成）

New to research? 初次做调查吗？

So you want to do advertising and market research? Here are a few things you should know to get started.你打算做广告或者做市场调研吗？在动手之前你应该了解一些行情。

While there is a plethora of research methods and techniques, all of them can pretty much be boiled down to two different categories based on the information each obtains.虽然调查方法和技术有很多，它们所获取的信息决定了所有的方法和技术能够大致的归纳为不同的两大类。

So if what you need are numbers(7out of 10 people in Beijing prefer this type of toothpaste, for examlpe)you want quantitative research.如果你要的是数字（例如，在北京有七成的人喜欢这类牙膏）就采用定量研究

If you want to gain a particular sort of understanding(to answer questions of ‘why?’ people do something, and not merely ‘what?’ they do)you want qualitative research.如果你想就某一类问题形成特定的理解，（回答人们‘为什么’会做某事而不仅仅是他们‘做什么’之类的问题）就需要定性的研究。

To do research effectively, you need to decide whether to employ an a priori or a posteriori

approach, since it may seriously affect whether or not to you choose to endorse the final findings.为使调查更有效，你需要决定是采用演绎法还是归纳法，因为这对你是否决定认可最终的结论将产生至关重要的影响。

If you wait until the research is complete to start setting objectives, this may bias your results.Furthermore, be mindful of the way you phrase your questions, whether for qualitative or quantitative research.When creating questions, try not to construct clauses with multiple variables such as those used in double-barreled questions.This can create a biased question.如果你等到调查完成时再开始设定目标就可能使你的结果出现偏差。此外，无论定性还是定量的调研都应注意你设计问题的措辞方法。设计问卷时，不要使用诸如两难问题之类的多重易变的子句来构成问题，这会形成一个有偏差的问题。

You may want to only use dichotomous questions or other limited response questions(such as using Likert Scale questions)in order to gain quantitative data.However, a more open-ended question will generally yield great depth from the respondent.This can be very useful when you are seeking qualitative data.为了获得定量的数据，你可能只需使用两分问题或其他限定回答的问题（例如采用莱克特测量法的问题）。但是，一个可变自由地回答的问题通常会从回答者那里获得相当细的信息，当你寻找定性的数据时这样的信息非常有用。

第二篇：2011专业英语考试（精选）

一、句子翻译。（每题4分，共40分）

1.This first electronic device exhibited a nonlinear,unilateral characteristic but was not capable of producing amplification of a signal.这第一台电子设备表现出非线性的，单方面的特点，但没有能够产生一个信号放大。

2.The reading given when the pointer stops moving is the insulation resistance,which is normally high if the capacitor is in good condition.当指针停止移动阅读的绝缘电阻，通常是高的，如果电容是在良好的条件。

3.A diode objective parameter certainly is not extremely ideal,like the chart shows.when ideal diode reverse bias,the electric current could not pass,but the actual diode actually has approximately the 10ùA electric current to pass,(although very small ,but insufficiently was still ideal)

二极管目标参数肯定不是非常理想，如图表shows.when理想二极管反向偏置，电流无法通过，但实际二极管实际上有大约10uA的电流通过，（虽然很小，但不足的是仍然理想）

4.The amount of collector current(Ic)is directly proportional to the amount of base current(Ib)and the collector current(Ic)will be less than the emitter current(Ie),since a small base current(Ib)must fow to turn on the transistor.集电极电流（IC）是成正比的基数电流（Ib）和集电极电流（IC）将小于发射极电流（Ie），因为一个小的基极电流（IB）必须FOW转晶体管。

5.Filters are used in communications practice to eliminate energy at some frequencies while allowing energy at other frequencies to pass with little or no attenuation.过滤器用于通信的做法，以消除在某些频率的能量，同时允许其它频率的能量传递与很少或没有衰减。

6.The binary system is the primary language of the computer and the octal and hexadecimal systems are usually used for communication whth the computer and for the storage of information within the computer.双星系统是计算机和八进制和十六进制系统通信whth计算机和计算机内的信息存储通常使用的主要语言。

7.The importance of this was that it has the effect of stimulating a reformulation of many signal processing concepts and algorithms in terms of discrete-time mathematics and these techniques then formed an exact set of relationships in the discrete-time domain.这一点的重要性，它已经刺激了许多信号处理的概念和算法在离散数学和这些技术方面的重新的效果，然后形成了一个在离散时间域的确切关系。

8.This head tracking allows the computer to change the view point in the virtual world according the direction that the user is actually looking in.这头跟踪允许计算机在虚拟世界改变观点的方向，用户实际上是在寻找英寸

9.Shutter glasses are used to project a three dimensional image out of the monitor into the space between your eyes and the front plane of the screen.快门眼镜是用于项目到你的眼睛和屏幕的正前方平面之间的空间立体图像显示器。

10.Digital image processing has a broad spectrum of applications,such as remote sensing via satellites and other spacecrafts,image transmission and storage for business applications,medical processing,radar,sonar,and acoustic image processing,robotics,and automated inspection of

industrial parts.数字图像处理，具有广泛的应用，如通过卫星和其他航天器，图像传输和存储业务应用，医疗处理，雷达，声纳和声学图像处理，机器人，工业零件自动检测遥感。

二、短文翻译。在“amplifiers.pdf”中找到与自己座次相符页数的短文进行翻译（30分）一个独特的引脚，使AD8221在1 kHz（G = 1000），以满足anunparalleled CMRR为80 dB的规范，在10 kHz（G = 1）和110分贝。平衡的引脚，如图3-2所示，减少了寄生thathad，在过去的不利影响CMR performance.In此外，新的引脚简化板layoutbecause相关痕迹分组。例如，增益设置电阻引脚相邻的投入，并参考引脚输出。

AD8222在（图3-5）是一个双通道版本，AD8221放大器具有相似的性能和规格。它的小尺寸允许每个PC板的放大器。此外，AD8222的第一放大器被指定为差分输出性能。它是在4毫米 4毫米，16 leadlFcSP封装。

多年来，AD620的已放大器的行业标准，高性能，低成本。TheAD620是一个完整的单片仪表放大器提供8引脚DIP和SOIC packages.The用户可以计划任何所需的增益从1到1000，使用一个外部电阻。根据设计，10和100的增益therequired电阻值标准的1％金属薄膜电阻值。

三、作文：电子信息工程专业英文求职信。字数300字以上。（30分）

第三篇：专业英语考试报名条件（模版）

TEM: Test For English Major

1.参加本科专业英语四级统测报名对象为：

（1）经教育部备案或批准的高等院校中英语专业二年级本科生。

（2）经教育部备案或批准的高等院校中修完英语专业基础阶段教学大纲规定课程的二、三年制最后一学年的大专生。

（3）教育部备案或批准有学历的成人高等教育学院中四年制即脱产学习的英语专业（第二学年）本科生；五年制即不脱产学习的、修完英语专业基础阶段教学大纲规定课程（第三学年）的本科生。不脱产的三年制大专生，必须在第三学年时方可报名参加专业英语四级测试。

（4）重点外语类院校中，非英语专业的本科生中当年参加英语六级考试且成绩在60分以上，可参加当年专业英语四级考试。

（5）参加四级测试的考生只有一次补考机会。

2.参加本科专业英语八级统测报名对象为：

（1）经教育部备案或批准的高等院校中英语专业四年级本科生。

（2）经教育部批准有学历的成人高等教育学院中完成四年制即脱产学习的英语专业（第四学年）本科生；五年制即不脱产学习英语专业（第五学年）的本科生。

（3）非英语专业六级考试通过的学生可报名参加专业英语八级考试。

（4）参加八级测试的考生只有一次补考机会。

凡未通过基础阶段（TEM4）统测的考生，也可参加高年级阶段（TEM8）的统测。

英语专业的专生本学生因超出英语专业基础阶段（TEM4）统测规定的考试年限（祥见报名对象），一律不得参加英语专业基础阶段（TEM4）统测，但可在英语专业专生本学习的最后一学期参加高年级阶段（TEM8）统测；因各种原因未在规定的考试年限参加TEM4（第四学期）或TEM8（第八学期）统测的专业英语考生，不得以补考名义参加次年的TEM4或TEM8统测。

第四篇：专业英语考试小结

aliasing 混叠现象 amplifier放大器

burst 脉冲 bipolar（电子）双极的 bandwidth带宽，频带宽度

carrier载波，载流子 circuit电路 capacitor电容current电流 charge 电荷，充电diode 二极管

encryption编码器，加密equalization均等（衡），均匀比

field（电，磁）场 filter滤波器 film胶片，薄膜gateway网关

impedance阻抗impairment失真，损伤 interference干扰

line电线，电网，市电Network网络

microprocessor 微型处理器 moderm调制解调器 microelectronic 微电子parity奇偶，等价，类似

robustness强壮，雄壮，坚固，耐用 transistor 晶体管resistance电阻（值）

spectrum频谱 substrate基质，底质 specturm光频

Adative equalization 自适应均衡 acquisition time 采集时间 anti-aliasing filter 抗混叠滤波器analog modulation 模拟调制Bit error rates误码率 Bit stream比特流 bandpass signal带通信号bus network总线binary-coded number 二进制编码器bus interfaces 总线接口Compact disk激光磁盘（CD）Dynamic range 动态范围digital signal processing(DSP)数字信号处理 digital modulation 数字调制digital communication systems 数字通信系统Electromagnetic wave 电磁波electromagnetic carrier电磁共振error-control codes差错控制码error-correction code 纠错编码electormagnetic induction 电磁感应

assignment频率配置frequency spectrum 频谱field-programmable现场可编程的Functional accelerator 性能加速器frequency Hand-held手持的 hold time 保持时间Low pass 低通Non-fading channel无衰落信道noise immunity抗扰度 negative-feedback amplifier 负反馈放大器Multi-path fading多径衰弱 Power efficiency 功率效率 pules-width 脉冲宽度personal communication system 个人通信系统power dissipation 功率耗散quantization level(step)量化电平（间隔）radio frequencies无线电频率 real time 实时serial data中行数据传送 sample and hold circuit采样保持电路 sampling interval 采样间隔spread spectrum system扩频系统 signal-to-noise信噪比signal-to-noise ratio信噪比spectralinversion频谱反转triode vacuum tube 真空三极管

AC 交流电ac自适应控制 AM幅度调制ADC 模/数变换器 AI人工智能

CATV 有线电视CAI计算机辅助教学CPU 中央处理器

DBMS数据库管理系统DSP数字信号处理 DC直流电FM调频

HDTV 高清晰度电视Hi-Fi高保真度

ISDN综合业务数字网ISDN综合业务数字网IC集成电路

LANs 局域网LED发光二极管PCM脉冲编码调制

RF无线电频率RAM随机存取存储器

SNR信噪比VLSI超大规模集成WWW万维网 under sampling欠采样Video conferencing 视频会议

第五篇：金融专业英语考试

金融专业英语考试

一、PROPER NAMESDirection: Please translate Chinese into English.1.资产质量

2.现场检查

3.证券业监管

4.外汇标价

5.成本原则

6.资产负债表

7.投资性有价证券

8.财务会计

9.一般准备金

10.国库券

二、CHOICES TOPIC

Direction: Read the sentence and select the best one from the four choices, then mark the corresponding letter on the Answer Sheet.11.Which one is NOT the type of cost behavior?

A.Common cost

B.Variable cost

C.Fixed cost

D.Semi-variable cost

12.What does LOF stand for?_______

A.Listed Organized Firm

B.Listed Open-ended Fund

C.Listed Open-ended Federal

D.Listed Organized Fund

13.____ deposits are deposits that are made by one person as trustee for the other person.A.assetB.current

C.trustD.fixed

14.Which of the following is the credit in the five-category loan classification

system as having potential weaknesses that deserve management’s close attention?

A.lossB.substandard

C.doubtfulD.special mention

15.The monthly statement gives you a record of all the ____ of your account.A.transactionsB.principal

C.negotiableD.debt

16._____ currency is the actual currency of the transaction.A.localB.foreign

C.naturalD.base

17.______ refers to the common shares issues by the companies registered in China’s mainland and traded by domestic entities or retail investors in Chinese currency.A.T-bondsB.Convertible bonds

C.A-shareD.B-share

18.Which of the following does NOT belong to liquid assets?

A.CashB.Plant

C.InventoryD.Account receivalbe

19.In the CAMELS rating system, “C” stands for()?

A.Capital fundB.Capital adequacy

C.Capital concentrationD.Capital quality

20.Which of the following does NOT belong to policy bank?

A.The State Development Bank

B.The Bank of China

C.The Agricultural Development Bank of China

D.The Export and Import Bank of China

21._____ brings together two companies in a similar industry.A.horizontal mergerB.vertical merger

C.conglomerate mergerD.leveraged buyout

22.____ is a financial market in which new issues of securities are sold to initial

buyers by the corporation or government agency borrowing the funds.A.primary marketB.secondary market

C.domestic marketD.foreign market

23.Which of the following does NOT belong to foreign exchange？

A.Foreign currencies, including banknotes and coins

B.Payment vouchers denominated in foreign currency

C.Securities denominated in foreign currency

D.Assets held by foreign residents

24.Which one is the core of the banking licensing process?

A.informal pre-filing stageB.formal filing stage

C.the organizing stageD.the application stage

25.They are main user groups of foreign exchange markets except()?

A.banksB.brokers

C.customersD.government