烟草专业英语考试总结

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第一篇:烟草专业英语考试总结

Chapter 1 单词翻译:

Nicotian烟草属

combustion :燃烧.Solanaceae茄科

combustibility 可燃性度

nicotine 尼古丁,烟碱

pest resistance抗虫害 agronomic performance农艺性能

Chinese-Style Cigarette :中式卷烟 Chinese-style cigarette:中式卷烟

Virginian-type cigarette:烤烟型卷烟 blended cigarette:混合型卷烟

tar content:焦油含量

aromatic芳香的limit regulation’:限焦令.Virginia tobacco :弗吉尼亚烟 Flue-cured tobacco:烤烟

Bright tobacco :浅色烟

Burley tobacco :白肋烟 Oriental tobacco 东方烟

Aromatic tobacco :香料烟

Maryland tobacco :马里兰烟 Cigar tobacco :雪茄烟

disease resistance:抗病性

plant's physiology:植物生理 thresh:打叶

redrying:复烤

aging:老化,(陈化、醇化)

fermentation 发酵 cigarette manufacture:卷烟生产

smoke chemistry:烟气化学

cigar雪茄 cigarillo小雪茄

smokeless tobacco:无烟烟草

botanical植物的 air-curing 晾制 sun-curing晒制 fire-curing 熏制fiue-curing烤制

the State Tobacco Monopoly Administration :STMA officially:国家烟草专卖局

2.长句子翻译

Tobacco(Nicotiana tabacum L.)is a kind of special plant containing nicotine, belong to Solanaceae, Nicotiana.Tobacco differs from other crops in that it is used mostly for combustion.Variables of botanical, physical and chemical characteristics of leaf tobacco determine degrees of combustibility, smoke composition, taste and aroma and, thus, product acceptability.烟草是一种特殊的含有尼古丁的植物,属于茄科烟草属。烟草作为燃烧物质又不同与其他作物,烟草的植物、物理、化学特性决定了其燃烧程度、烟气组成、香气、吸味和可接受程度。Because the properties of tobacco and, therefore, its usability vary markedly with variety, locality, system of production and curing method, standardization of the commercial product is essential for growers and users(i.e.manufacturers).It is based primarily on curing method(air-, sun-, fire-and flue-curing), locality of production(growth)and the way in which the leaf is to be used(cigarette, cigar, pipe, etc.).Further classification is then according to position on the stalk from which the leaves have originated and factors such as their color, quality and ripeness at harvest.由于烟草的性质及其可用性均随品种、生产区域、生产方式和调制方法的不同而发生显著的变化,因此,制定烟叶商品标准对烟草种植者和产品制造商来说都是十分必要的。先按烟草的调制方法(晾、晒、熏、烤)、生产区域和使用方式(卷烟、雪茄、斗烟等)进行分类,然后再依据烟叶的生长部位、颜色、质量和成熟度等因素进一步细分。3.简答

根据烟草的调制方法,使用方式把烟草分为几类?(至少写五种,每种一分,共五分)Virginia tobacco弗吉尼亚烟Flue-cured tobacco烤烟Burley tobacco白肋烟sun-cured tobacco晒烟Oriental tobacco东方烟、香料烟Maryland tobacco马里兰烟Cigar tobacco雪茄烟

Cigarette卷烟light air-cured tobacco浅色晾烟dark air-cured tobacco深色晾烟

Chapter2 alkaloid生物碱Frost-free days无霜期blue mold 霜霉病photoperiodism光周期现象short-day plants 短日照植物seedlings幼苗bare-root transplants裸根移植plant populations植物种群nitrogen氮肥Topping打顶 stalk茎秆 suckering抹叉ripeness成熟premature未成熟的

Chapter 3 1.单词翻译

light air-cured:浅色晾晒型dark air-cured:深色晾晒型sun-cured:晒(烟)cigar filler:雪茄芯烟binder(雪茄烟)内衣;(雪茄烟)内包皮Turkish土耳其(烟叶)wrapper(雪茄烟)外衣;(雪茄烟)外包皮interspecific cross:杂交

gene mutations:基因突变broad terms:广义breeder:育种人员;育种工作者; cultivar品种germplasm sources:种质资源genotypes:基因型

outlining tests概述测试trait:特征attribute属性handling处理 lamina(烟叶)叶片 midvein:(烟叶叶片)中脉 filling:填充值 harsh(烟气)粗糙、(烟气)生硬 bitter苦pungent辛辣 aroma香气mass selection:混合选择allele:等位基因.pedigree杂交分离世代谱系backcross回交recurrent:轮回选择haploid:单倍体

tissue culture techniques:组织培养技术doubled haploids:双单倍体

inherited trait:遗传性状homozygote纯合子interspcific bridge cross种间杂交 inbreeding近亲繁殖genetically variable:基因变异recombination基因重组

black root rot:黑腐病crop failure:粮食欠收sensory properties:感官特性morphological形态特征pyrolysis:裂解heterosis杂种优势 长句子翻译

In broad terms, a modern breeding project will consist of three phases: planning, line development and testing.In the planning phase, a breeder should carefully define the goals to be accomplished.Generally, this will be correcting a deficiency in existing cultivars or increasing the desirability of cultivars for one or more traits.Other aspects of planning include identifying and/or selecting appropriate germplasm sources, choosing the best breeding method, identifying or developing techniques needed to evaluate the breeding materials and to select the best genotypes and outlining tests required to fully characterize the lines obtained from the breeding effort.The line development and testing phases are the parts of the project where the plans are carried out and, hopefully, the objectives accomplished.概括地讲,现代育种项目包括制定计划、品种培育和品系鉴定3个阶段。在计划制定阶段,育种者必须仔细地确定欲完成的育种目标。一般是改进现有栽培品种的缺陷,或提高栽培品种一个或多个性状合乎需要的程度。另外,计划还应包含鉴定或筛选适当种质资源,选择最佳的育种方法,鉴定或开发评价育种材料和选择优良基因型所需要的技术,以及提出完全表征该育种研究筛选品系特性的鉴定要点。品系培育和鉴定阶段是育种项目进行并最后完成所期望的目标的一部分。

There have been many advances in tobacco breeding and genetics over the past several years.Breeders have developed cultivars with high yield, good quality and resistance to several diseases.In addition, inheritance information has been obtained for numerous characteristics, and a vast array of germplasm has been collected and characterized.This solid base of genetic information and germplasm enhances the prospects for future advancements.Also, new information and emerging technologies in chemistry and biology, especially in genetic engineering, have promising applications in tobacco improvement.在过去的几年里,烟草遗传和育种上出现了许多新进展。育种学家培育出了高产、优质和抗多种病害的新品种。另外,还得到了许多性状的遗传信息,搜集和鉴定了大量的种质。遗传信息和种质的坚实基础展现了未来光明的发展前景,在化学和生物方面,尤其基因工程技术方面的新信息、新技术在烟草的改良中具有光明的应用前景。2.简答 烟草改良常用的育种方法有哪些?(至少写出五种,每种一分,共计五分)Backcross Breeding 回交育种Genetic engineering Breeding 基因工程育种 Haploids Breeding 单倍体育种Mass selection Breeding 混合选择育种

Pedigree Breeding 系谱法育种,系统育种Pure-line selection Breeding 纯系选择育种 Recurrent selection Breeding 轮回选择育种Introduction Breeding 引种育种 Hybridization Breeding 杂交育种Distant hybridization Breeding 远缘杂交育种 Induced mutation breeding 诱变育种 3.看图翻译

1.下图是一个完整烟草花的解剖图,请选择合适的英文单词填空

雄蕊 stamens 雌蕊 pistil花药anther花丝 filaments柱头 stigma花柱style 花冠 corolla 子房 ovary花萼 calyx

Chapter 4

fungal:adj.真菌的,由真菌引起的 fungus:n.真菌;霉,霉菌 复数:fungi; funguses; bacterial:adj.细菌的;细菌性 bacterium: n.细菌 复数: bacteria yield and quality:产质量blue mold: 烟草霜霉病brown spot:烟草赤星病 powdery mildew:烟草白粉病target spot:烟草靶斑病wild fire :烟草野火病

angular leaf spot :烟草角斑病black shank:烟草黑胫病black root rot:烟草根黑腐病

stalk :n.[植]茎vascular: n.[植]维管的sore shin:烟草立枯病Granville wilt:烟草青枯病 collar rot:烟草菌核病(Sclerotinia rot)Fusarium wilt :烟草枯萎病hollow stalk:烟草空茎病efficient methods :有效方法disease control:病害控制cured tobacco:烤烟 nematode: 线虫parasitic:adj.寄生的;寄生物的;由寄生虫引起的属(Genus)种(Species)insecticide :杀虫剂pesticide:农药 问题:

1.真菌病害:brown spot:烟草赤星病black shank:烟草黑胫病powdery mildew:烟草白粉病black root rot:烟草根黑腐病sore shin:烟草立枯病blue mold: 烟草霜霉病 2.细菌病害:hollow stalk:烟草空茎病angular leaf spot :烟草角斑病

3.根茎部病害:black shank:烟草黑胫病black root rot:烟草根黑腐病Fusarium wilt :烟草枯萎病hollow stalk:烟草空茎病sore shin:烟草立枯病Granville wilt:烟草青枯病 4.叶部病害:blue mold: 烟草霜霉病brown spot:烟草赤星病

powdery mildew:烟草白粉病target spot:烟草靶斑病wild fire :烟草野火病? 主要病源:funguses.真菌bacteria细菌 virus病毒nematode pests 有害线虫insect pests害虫

Chapter 7 Tobacco Leaf Chemistry constituent :n.成分,构成部分;委托人, 选民Carbohydrate:碳水化合物,糖类 Starch:淀粉Sugar:糖Sugar Ester:糖脂Cellulose:纤维素Pectin:果胶质 polymer :n.多聚物;[高分子] 聚合物 polysaccharide: n.多醣,聚糖,多聚糖 saccharide:糖类amylose :n.直链淀粉amylopectin :n.支链淀粉sucrose:蔗糖 blend:混合物stinging:刺激的odor:气味,臭味reconstituted tobacco:重组烟草 fiber:纤维alkaloid:生物碱nicotine:尼古丁Plastid:质体pigment:色素

carotenoid:类胡萝卜素 precursor:前体物volatile:易挥发的;易变的,不稳定的; aroma:芳香,香味;

烟草中碳水化合物主要有:Starch:淀粉Sugar:糖Sugar Ester:糖脂Cellulose:纤维素Pectin:果胶质

Chapter 8 1.单词翻译

filling value 填充值burn rate 燃烧率adsorption 吸附作用raw material 原料

cut rag 烟丝specific volume比容shred烟丝constant velocity匀速compress压缩,压紧;精简adsorption equilibrium 吸附平衡vacuum drying 真空干燥relative humidity 相对湿度sulfuric acid 硫酸saturated饱和的;渗透的;深颜色的wrap paper 外包纸permeability渗透性;通透性additives添加剂ventilation通风设备;空气流通puff抽吸口数circumference 圆周;周长the static burning rate静燃速率equilibrium moisture平衡含水率,平衡水分taste吸味filter过滤材料tobacco blending配方body身份degree of damage残伤度cigarette paper卷烟纸

长句子翻译

There are three main ways to measure equilibrium moisture content.One method takes measurements by a gas with a fixed relative humidity that flows through a sample.Another method measures equilibrium moisture under the water vapor environment after evacuating air.The third way uses a desiccator and adjusts the humidity with a sulfuric acid solution or a saturated salt solution and takes measurements under atmospheric pressure.测定平衡含水率有三种主要方法。方法一是采用一种具有稳定相对湿度的气体流过被测样品进行测定。方法二是在抽出空气后的水蒸汽的环境下测定平衡含水率。第三种方法使用了一个干燥器,通过调整含有硫酸溶液或饱和盐溶液的湿度,在大气压下进行测定。

Chapter 10 1.单词翻译

Reconstituted sheet 再造烟叶expansion膨胀homogenized:均匀分布微粒的shred碎片slurring:稠浆法impregnation:渗入adhesives粘合剂slurry:浆体mainstream smoke:主流烟气sidestream smoke测流烟气lamina体积Slurry Sheet Process:稠浆法humectant:保湿剂 diced:切割cut filler:填料pulp纸浆 recon薄片烟Smoking Qualities :吸食质量 sensory quality:感官质量signature flavor:独特风味carbon monoxide:一氧化碳 tailor-made:量身定做carcinogen致癌物shredded:切丝rolled stems:压梗 filter过滤limonene ['liməni:n]:柠檬烯 长句子翻译 Expanded tobacco is an essential part of processing of most cigarette products.It is an efficient means of expanding the volume of tobacco lamina by up to 100%.The main benefits of using expanded tobacco are: reduces cigarette weight while reserving its natural tobacco taste;increases the filling value and burn rate, thus reducing the number of puffs, which in turn reduces the tar and nicotine deliveries per cigarette.膨胀烟丝是大多数卷烟产品加工中的重要组成部分。它是一种有效的手段,能够扩大烟草叶片体积高达100%。使用膨胀烟丝的主要好处是:减少卷烟的重量,同时保留其天然的烟草味道,增加填充值和燃烧率,从而降低了抽吸口数,也就是减少了每支卷烟的焦油和尼古丁含量。

Reconstituted sheet, commonly called recon, is now considered an integral part of processing any quality and cost-effective cigarettes product.Recent advances in paper making technology allow for producing tailor-made recon that can play a major role in the development of many blended cigarettes, Virginia, oriental and black cigarettes as well as other smoking products.再造薄片,俗称薄片烟,现在被认为是具有优秀质量和具有成本效益香烟产品工序的一个组成部分。再造薄片技术的进步使量身订做的薄片烟,在许多混合型卷烟的发展中起了重要的作用,在弗吉尼亚烟,东方烟和黑色香烟以及其他烟草产品也是如此。

Chapter 11 1.单词翻译

delivery /释放量TSNA(tobacco specific nitrosamine)烟草特有的亚硝胺 benzo(a)pyrene B(a)P 苯并芘;苯并(a)芘dimension 规格、尺寸 rod /(烟)支;(烟)条;枝条carton

纸板箱neutralizer 中和剂

resin 树脂;松香syrup 糖浆果汁;含药糖浆integral 积分的;完整的,整体的 venation 脉络;叶脉tobacco rod 烟条 烟丝被卷烟纸包卷后形成的长圆柱体。ash /æʃ/ 灰分;烟灰wrapper包装材料; /包装/ 包装纸;书皮binder粘合剂

inhale /in'heil/ 吸入aftertaste 余味shred

烟丝adverse effect 不利影响;副作用flavor grades(致香型)烟叶modifier grades调味型)烟叶filler grades(填充型)烟叶extensive

广泛的;大量的volatile 挥发性的;不稳定的 ameliorate / 改善;减轻(痛苦等);改良processability 加工性;加工性能 pliable柔韧的;柔软的;圆滑的;易曲折的evaporate蒸发,挥发

exterior外部;表面;外型;外貌stretch 伸展,延伸cellulosic有纤维质的 porous 多孔渗水的;能渗透的;有气孔的cellulose acetate醋酸纤维 charcoal

木炭cosmetic化妆品;装饰品firmness 硬度 长句子翻译

Cigarette manufacturing involves developing a specific tobacco blend utilizing the desired tobacco types, breaking up the tobaccos stored in hogsheads or bales, combining the blend components, cutting the raw tobaccos into specific dimensions, applying casing and top dressing materials(unless it is a no-additive product), adjusting moisture content, selecting the appropriate filter, paper, cigarette design properties, combining these components into a rod(usually on a high speed machine), inserting the rods into a pack, placing the packs into cartons and consolidating the cartons into cases for distribution.卷烟制造过程包括根据所需类型开发出特定的叶组配方,解烟包,烟叶掺配,切丝,加香加料(不加香加料的卷烟除外),调节水分,选择适宜的过滤嘴、卷烟纸、卷烟设计参数,卷成烟支(通常用高速卷烟机),装盒,成条,最后装箱以便于批发销售。

The blend is the single most important factor in determining the smoke quality of a product.Blending can be defined as the combining of raw materials in grades identifiable through visual, chemical and smoking characteristics.Through blending, taste character, irritation/harshness and strength can be altered to the desired product brief.The blender must be familiar with the smoke characteristics of each individual grade of each tobacco type.He must be able to look at the quality of each individual grade and know how that appearance of the tobacco will marry with other blend components and smoke in the final product.配方是决定卷烟产品吸食质量的最主要的因素。配方可以定义为将依据外观质量、化学成分和感官特性分级的烟叶原料进行组合。通过配方,口味特征、刺激性/粗糙感和劲头可以被调整为所期望的产品特征。配方设计人员必须熟悉不同等级、不同类型烟叶的吸食特性。并且能够根据某一等级烟叶原料的品质,知道它在与其他组分配时的表现,以及在最终产品中的吸食表现。

Cigarette paper is composed of an inorganic filler and cellulosic fiber.The most common inorganic filler is calcium carbonate(CaCO3).Special fillers may be used for reducing sidestream smoke yields.Common fibers used for cigarette papers include flax and wood pulp.卷烟纸由无机填料和纤维质材料组成。最为常用的无机填料是碳酸钙(CaCO3)。有时会用一些特殊填料来减少测流烟气量。卷烟纸使用的常见纤维包括亚麻纤维和木浆纤维。

简答题

1烟株的烟叶由下至上分别为:sand lugs,primings脚叶,中下部叶(下二棚),cutters中部叶(腰叶),leaf上中部叶(上二棚),tips顶叶 2烟草可分为三类:

flavor grades(致香型)烟叶 modifier grades调味型)烟叶 filler grades(填充型)烟叶

Chapter 12 Cigarette Quality Assurance

parameter:参数instrumentation :n.使用仪器,装设仪器; weight :重量cigarette:卷烟 circumference:圆周diameter:直径ovality:椭圆度roundness:圆度pressure drop :压降 resistance-to-draw(rtd):draw:吸引,拉,拖。draft :气流filter rods :过滤嘴

ventilation :通风设备Ventilation:通风Dilution :稀释low ‘tar’ cigarettes 低焦油卷烟 perforat :打孔Porosity : n.多孔性,有孔性porous : adj.有毛孔或气孔的

perforation n.穿孔,贯穿,针孔,齿孔cigarette paper:卷烟纸tipping paper接装纸(水松纸)plug wrap paper :成型纸(滤嘴棒纸)filter rod :滤嘴棒Moisture:水分 Water Content:含水率Total Oven Volatiles:烘箱总挥发物Plasticizer:增塑剂

cellulose acetate:醋酸纤维Smoking machine:吸烟机total particulate matter:总粒相物质 gas phase :气相 简答

卷烟的基本参数:Weight重量Circumference or Diameter Measurement圆周或直径Pressure Drop压降Ventilation通风度Firmness(Also Called Hardness)Including Filling Power坚实度Paper Porosity(or Permeability纸的孔隙度或透气度Moisture水分Length长度Measurement of Plasticizer增塑剂Smoking Machines and Gas Phase Analyzers吸烟机和气相分析仪Air Flow Measuring Instruments空气流量测定仪Cigarette Pack Seal Testers卷烟的包装密封性测试

chapter13 1烟气收集的方法:Cambridge filter剑桥滤片Electrostatic Precipitation 静电沉积器

Cold Traps冷阱Solid Adsorbents固体吸附Solvent Traps溶剂阱

Mainstream Smoke(MS)主流烟气Sidestream Smoke(SS)测流烟气Environmental tobacco Smoke(ETS)环境烟气

smoke aerosol烟气气溶胶gas phase and particles气相和粒相

剑桥滤片的优点:1.Effectively retains particulate phase smoke at room temperature2.Nonhygroscopic3.Easily fashioned into filters of uniform efficiency4.Requires minimum user preparation5.Inexpensive

影响剑桥滤片平衡的因素1.Temperature2.Filter loading3.Flow4.Moisture level of the pad What is TPM ? TPM=Total Particulate Matter = Nicotine + Tar + Water Chapter 14

Natural Tobacco Flavor top dressings flavor:加表用香精casing flavor :加料用香精filter flavor:滤嘴用香精 elucidate :vt.阐明,解释flue-cured烤制

burley

oriental东方的 Maryland tobacco马里兰烟 Turkish tobacco土耳其烟 Aroma芳香,香味

香精可以分为三种top dressings flavor:加表用香精casing flavor :加料用香精filter flavor:滤嘴用香精

Chapter 16 1.单词翻译

controversial有争议的,引起争议的,被争论的; 好争论的

millennia一千年(millennium的名词复数);千年期;myocardial 心肌的 infarction 梗塞形成,梗死形成peripheral:外围的;次要的;(神经)末梢区域的

vascular 脉管的,血管的,含有血管的;chronic 慢性的长期的;obstructive故意阻碍的monograph专著,专论carcinogenic致癌物(质)的surgeon 外科医生 长句子翻译

Numerous studies were conducted on the association with smoking of four diseases: cancer of the lung, myocardial infarction, peripheral vascular disease and chronic obstructive lung diseases.However, others maintain the conclusion that smoking is one of the factors contributing to these diseases is 'more fairly described as presumptive than as proved'.已经进行了大量有关吸烟与肺癌、心肌梗死、心脑血管疾病和慢性支气管疾病关系的研究。然而,一些人坚持认为吸烟只是这些疾病的发病原因之一。

第二篇:2011专业英语考试(精选)

一、句子翻译。(每题4分,共40分)

1.This first electronic device exhibited a nonlinear,unilateral characteristic but was not capable of producing amplification of a signal.这第一台电子设备表现出非线性的,单方面的特点,但没有能够产生一个信号放大。

2.The reading given when the pointer stops moving is the insulation resistance,which is normally high if the capacitor is in good condition.当指针停止移动阅读的绝缘电阻,通常是高的,如果电容是在良好的条件。

3.A diode objective parameter certainly is not extremely ideal,like the chart shows.when ideal diode reverse bias,the electric current could not pass,but the actual diode actually has approximately the 10ùA electric current to pass,(although very small ,but insufficiently was still ideal)

二极管目标参数肯定不是非常理想,如图表shows.when理想二极管反向偏置,电流无法通过,但实际二极管实际上有大约10uA的电流通过,(虽然很小,但不足的是仍然理想)

4.The amount of collector current(Ic)is directly proportional to the amount of base current(Ib)and the collector current(Ic)will be less than the emitter current(Ie),since a small base current(Ib)must fow to turn on the transistor.集电极电流(IC)是成正比的基数电流(Ib)和集电极电流(IC)将小于发射极电流(Ie),因为一个小的基极电流(IB)必须FOW转晶体管。

5.Filters are used in communications practice to eliminate energy at some frequencies while allowing energy at other frequencies to pass with little or no attenuation.过滤器用于通信的做法,以消除在某些频率的能量,同时允许其它频率的能量传递与很少或没有衰减。

6.The binary system is the primary language of the computer and the octal and hexadecimal systems are usually used for communication whth the computer and for the storage of information within the computer.双星系统是计算机和八进制和十六进制系统通信whth计算机和计算机内的信息存储通常使用的主要语言。

7.The importance of this was that it has the effect of stimulating a reformulation of many signal processing concepts and algorithms in terms of discrete-time mathematics and these techniques then formed an exact set of relationships in the discrete-time domain.这一点的重要性,它已经刺激了许多信号处理的概念和算法在离散数学和这些技术方面的重新的效果,然后形成了一个在离散时间域的确切关系。

8.This head tracking allows the computer to change the view point in the virtual world according the direction that the user is actually looking in.这头跟踪允许计算机在虚拟世界改变观点的方向,用户实际上是在寻找英寸

9.Shutter glasses are used to project a three dimensional image out of the monitor into the space between your eyes and the front plane of the screen.快门眼镜是用于项目到你的眼睛和屏幕的正前方平面之间的空间立体图像显示器。

10.Digital image processing has a broad spectrum of applications,such as remote sensing via satellites and other spacecrafts,image transmission and storage for business applications,medical processing,radar,sonar,and acoustic image processing,robotics,and automated inspection of

industrial parts.数字图像处理,具有广泛的应用,如通过卫星和其他航天器,图像传输和存储业务应用,医疗处理,雷达,声纳和声学图像处理,机器人,工业零件自动检测遥感。

二、短文翻译。在“amplifiers.pdf”中找到与自己座次相符页数的短文进行翻译(30分)一个独特的引脚,使AD8221在1 kHz(G = 1000),以满足anunparalleled CMRR为80 dB的规范,在10 kHz(G = 1)和110分贝。平衡的引脚,如图3-2所示,减少了寄生thathad,在过去的不利影响CMR performance.In此外,新的引脚简化板layoutbecause相关痕迹分组。例如,增益设置电阻引脚相邻的投入,并参考引脚输出。

AD8222在(图3-5)是一个双通道版本,AD8221放大器具有相似的性能和规格。它的小尺寸允许每个PC板的放大器。此外,AD8222的第一放大器被指定为差分输出性能。它是在4毫米 4毫米,16 leadlFcSP封装。

多年来,AD620的已放大器的行业标准,高性能,低成本。TheAD620是一个完整的单片仪表放大器提供8引脚DIP和SOIC packages.The用户可以计划任何所需的增益从1到1000,使用一个外部电阻。根据设计,10和100的增益therequired电阻值标准的1%金属薄膜电阻值。

三、作文:电子信息工程专业英文求职信。字数300字以上。(30分)

第三篇:广告专业英语考试参考

单词部分 1.AAAA—

—America Association Of

31.retail advertising——零售商广告 32.subliminal persuasion——阈下劝服 33.target market——目标市场

34.trade advertising——促销产品 35.account——客户项目、客户业务 36.Account Executive——客户主管、客服 37.Account Services——客户部、客户服务 38.advertiser——广告主

39.Advertising Department——企业广告部 40.agency——广告代理商

41.Art Director——美术指导 42.Assistant Partner——董事助理 43.client——客户

44.Copywriter——广告撰稿人

45.Management Supervisor——管理督导 46.market share——市场占有率、市场份额 47.Research Department——调查部 48.Traffic Department——流程协调部 49.brainstorming——头脑风暴法 50.campaign——广告攻势 51.census——普查

52.commercials——影视广告片 53.coupon——赠券、折价券 54.logo——品牌标识

55.media budget——媒体预算 56.media mix——媒体组合 57.promotion——推广用品

58.Situation Analysis——背景分析 59.slogan——广告口号 60.website——主页、网站

61.acquiesce bias——亲善偏向

62.debranding——品牌屏蔽测试、品牌建立、品牌塑造

63.depth interview——深度访谈 64.desk research——案头调研 65.double-blind——双盲测试 66.focus group——焦点小组 67.market research——市场调查 68.panel——重复调查样本本群 69.participant——参与者 70.sample error——抽样误差

71.tabulation——统计制表 72.acquisition——兼并、并购

73.communication cycle——传播循环(周期)74.competitor——竞争者、对手

Advertising Agencies——美国广告代理商协会

2.B2B——business to business advertising—— B2B广告

3.PSA——public service advertising——公益广告

4.CEO——Chief Executive Officer——首席执行官

5.CFO——Chief Financial Officer——首席财

务官

6.PR——public relations——公共关系 7.POP——point-of-purchase——焦点广告 8.CI——corporate identity——企业识别 9.DM——direct mail——直邮广告

10.FSI——free-standing insert——非装订广

告插页

11.AIDA——艾达法则

12.DAGMAR——广告效果评估体系

13.USP——unique selling proposition——独特销售主张

14.BDI——brand development index——品牌成长指数

15.CDI——category development index——销量成长指数

16.GPRs——gross rating points——总收视点 17.ROS——run-of-schedule——非指定时段广

告 18.IMC

integrated

marketing

communication——整合营销传播

19.VALS——values and lifestyles research——价值观与生活方式研究

20.advocacy advertising——倡导型广告 21.commercial advertising——商业广告 22.communication process——传播过程 23.consumer advertising——消费品广告 24.designs——设计稿

25.end-user——最终用户、实际使用者 26.industrial advertising——工业广告

27.institutional advertising——社团机构广告

28.media——媒介

29.mass media——大众媒介 30.pitch——提案

75.content integration——软性广告 76.cost effective——广告成本效益 77.creative——创意

78.grass roots marketing——贴身式营销、草

根营销

79.interactive marketing——交互式营销 80.markets——市场组合81.online advertising——在线广告 82.positioning——定位 83.print——平面广告媒体

84.strategic philanthropy——策略性公益事业 85.target audience——目标受众

86.brand partnership——品牌搭档、联袂广告 87.branding——品牌个性塑造 88.co-marketing——联袂营销

89.direct marketing——直销

90.ecological sponsorship——生态主题赞助活动

91.event planning——活动策划 92.exhibition stand——展台

93.integrated branding——整合品牌传播 94.product placement——产品植入、产品涉入 95.sales promotion——促销活动

96.strategic partnership——战略伙伴关系 97.viral marketing——传染式营销、病毒式营

销 98.speak with one voice——统一传播口径 99.the edge——优势 100.ad planning——广告策划 101.admen——广告人

102.consumer behavior——消费者行为 103.copy platform——文案大纲

104.creative strategy——创意策略 105.daypart——时段

106.infomercial——电视直销节目 107.market profile——市场状况

108.market segmentation——市场细分

109.product-related segmentation——产品消费

者量细分

110.sales-response function——销售响应功效(函数)

111.seasonality——季节性

112.teaser campaign——悬念式广告攻势 113.corporate advertising——企业广告 114.generic brand——非名牌(产品)115.image advertising——形象广告 116.line——产品系列

117.name-brand——名牌

118.private brand——零售商自由品牌 119.product differentiation——产品差异 120.product positioning——产品定位

121.tagline——(广告)行动口号 122.utility——好处、用途

123.adjacencies——广告时段(节目与节目之间)124.archetype——标准受众、原型 125.availability——空余时段

126.back to back——广告连播 127.circulation——发行量 128.continuity——持续型排期

129.continuous advertising——持续型广告 130.flighting——跳跃式广告排期 131.fringe time——非黄金时段

132.holding power——节目(频道)凝聚力 133.piggyback——同一客户广告连播 134.prime time——黄金时段

135.pulsing——脉动式(间隔式)排期 136.roadblock——拦路广告 137.wear out——广告磨损

选词填空:

文段1:

During the 【bid】process,the【advertising】agency will【pitch】its idea to the prospective client。Whether【retail】advertising for a local merchant,【professional】advertising directed at doctors,lawyers,etc。【B2B】advertising targeting other companies,or 【noncommercial】【advocacy】advertising promoting an idea,the question the prospect is asking themselves is,‘Will the plan effectively reach and sway our 【target】’The prospect wants to know if the individual【customer】buying the product or service(whether he/she be the actual【consumer】and【end-user】or not)purchasing the product,service or whether it is they are promoting,will understand the benefit as a result of the agency’s advertising。

文段2:

To place yourself apart from your【competitors】,【positioning】is the key。When developing a【strategy】to do so,some useful techniques include【strategic philanthropy】such as building strong【community】relations。But your【public】do not only include the consumers within your【target audience】,but also individuals in oversight and regulatory bodies for example。Here 【government】relations activities can help。And proper 【analysis】of the present environment can help you reach your【objectives】and make the work more【cost effective】

文段3

The first ad campaign used【roadblocks】to catch the 6 p·m· viewers on almost every channel at once。They【piggybacked】the ads one after another during【primetime】,and did so every third week consistent with a【pulsing】schedule。

However,the second campaign had a much smaller media budget。They had less control because they were forced to schedule ads【ROS】to cut costs。They simply had to go with whatever【availabilities】there were,including during【fringe times】。They could not afford to use【continuous advertising】since the cost of year-round scheduling was too great for them。And unlike the first campaign,this one suffered early【wear out】because they were unable to produce enough different ads to keep the campaign 【fresh】and new。

翻译:(未完成)

New to research? 初次做调查吗?

So you want to do advertising and market research? Here are a few things you should know to get started.你打算做广告或者做市场调研吗?在动手之前你应该了解一些行情。

While there is a plethora of research methods and techniques, all of them can pretty much be boiled down to two different categories based on the information each obtains.虽然调查方法和技术有很多,它们所获取的信息决定了所有的方法和技术能够大致的归纳为不同的两大类。

So if what you need are numbers(7out of 10 people in Beijing prefer this type of toothpaste, for examlpe)you want quantitative research.如果你要的是数字(例如,在北京有七成的人喜欢这类牙膏)就采用定量研究

If you want to gain a particular sort of understanding(to answer questions of ‘why?’ people do something, and not merely ‘what?’ they do)you want qualitative research.如果你想就某一类问题形成特定的理解,(回答人们‘为什么’会做某事而不仅仅是他们‘做什么’之类的问题)就需要定性的研究。

To do research effectively, you need to decide whether to employ an a priori or a posteriori

approach, since it may seriously affect whether or not to you choose to endorse the final findings.为使调查更有效,你需要决定是采用演绎法还是归纳法,因为这对你是否决定认可最终的结论将产生至关重要的影响。

If you wait until the research is complete to start setting objectives, this may bias your results.Furthermore, be mindful of the way you phrase your questions, whether for qualitative or quantitative research.When creating questions, try not to construct clauses with multiple variables such as those used in double-barreled questions.This can create a biased question.如果你等到调查完成时再开始设定目标就可能使你的结果出现偏差。此外,无论定性还是定量的调研都应注意你设计问题的措辞方法。设计问卷时,不要使用诸如两难问题之类的多重易变的子句来构成问题,这会形成一个有偏差的问题。

You may want to only use dichotomous questions or other limited response questions(such as using Likert Scale questions)in order to gain quantitative data.However, a more open-ended question will generally yield great depth from the respondent.This can be very useful when you are seeking qualitative data.为了获得定量的数据,你可能只需使用两分问题或其他限定回答的问题(例如采用莱克特测量法的问题)。但是,一个可变自由地回答的问题通常会从回答者那里获得相当细的信息,当你寻找定性的数据时这样的信息非常有用。

第四篇:专业英语考试报名条件(模版)

TEM: Test For English Major

1.参加本科专业英语四级统测报名对象为:

(1)经教育部备案或批准的高等院校中英语专业二年级本科生。

(2)经教育部备案或批准的高等院校中修完英语专业基础阶段教学大纲规定课程的二、三年制最后一学年的大专生。

(3)教育部备案或批准有学历的成人高等教育学院中四年制即脱产学习的英语专业(第二学年)本科生;五年制即不脱产学习的、修完英语专业基础阶段教学大纲规定课程(第三学年)的本科生。不脱产的三年制大专生,必须在第三学年时方可报名参加专业英语四级测试。

(4)重点外语类院校中,非英语专业的本科生中当年参加英语六级考试且成绩在60分以上,可参加当年专业英语四级考试。

(5)参加四级测试的考生只有一次补考机会。

2.参加本科专业英语八级统测报名对象为:

(1)经教育部备案或批准的高等院校中英语专业四年级本科生。

(2)经教育部批准有学历的成人高等教育学院中完成四年制即脱产学习的英语专业(第四学年)本科生;五年制即不脱产学习英语专业(第五学年)的本科生。

(3)非英语专业六级考试通过的学生可报名参加专业英语八级考试。

(4)参加八级测试的考生只有一次补考机会。

凡未通过基础阶段(TEM4)统测的考生,也可参加高年级阶段(TEM8)的统测。

英语专业的专生本学生因超出英语专业基础阶段(TEM4)统测规定的考试年限(祥见报名对象),一律不得参加英语专业基础阶段(TEM4)统测,但可在英语专业专生本学习的最后一学期参加高年级阶段(TEM8)统测;因各种原因未在规定的考试年限参加TEM4(第四学期)或TEM8(第八学期)统测的专业英语考生,不得以补考名义参加次年的TEM4或TEM8统测。

第五篇:专业英语考试小结

aliasing 混叠现象 amplifier放大器

burst 脉冲 bipolar(电子)双极的 bandwidth带宽,频带宽度

carrier载波,载流子 circuit电路 capacitor电容current电流 charge 电荷,充电diode 二极管

encryption编码器,加密equalization均等(衡),均匀比

field(电,磁)场 filter滤波器 film胶片,薄膜gateway网关

impedance阻抗impairment失真,损伤 interference干扰

line电线,电网,市电Network网络

microprocessor 微型处理器 moderm调制解调器 microelectronic 微电子parity奇偶,等价,类似

robustness强壮,雄壮,坚固,耐用 transistor 晶体管resistance电阻(值)

spectrum频谱 substrate基质,底质 specturm光频

Adative equalization 自适应均衡 acquisition time 采集时间 anti-aliasing filter 抗混叠滤波器analog modulation 模拟调制Bit error rates误码率 Bit stream比特流 bandpass signal带通信号bus network总线binary-coded number 二进制编码器bus interfaces 总线接口Compact disk激光磁盘(CD)Dynamic range 动态范围digital signal processing(DSP)数字信号处理 digital modulation 数字调制digital communication systems 数字通信系统Electromagnetic wave 电磁波electromagnetic carrier电磁共振error-control codes差错控制码error-correction code 纠错编码electormagnetic induction 电磁感应

assignment频率配置frequency spectrum 频谱field-programmable现场可编程的Functional accelerator 性能加速器frequency Hand-held手持的 hold time 保持时间Low pass 低通Non-fading channel无衰落信道noise immunity抗扰度 negative-feedback amplifier 负反馈放大器Multi-path fading多径衰弱 Power efficiency 功率效率 pules-width 脉冲宽度personal communication system 个人通信系统power dissipation 功率耗散quantization level(step)量化电平(间隔)radio frequencies无线电频率 real time 实时serial data中行数据传送 sample and hold circuit采样保持电路 sampling interval 采样间隔spread spectrum system扩频系统 signal-to-noise信噪比signal-to-noise ratio信噪比spectralinversion频谱反转triode vacuum tube 真空三极管

AC 交流电ac自适应控制 AM幅度调制ADC 模/数变换器 AI人工智能

CATV 有线电视CAI计算机辅助教学CPU 中央处理器

DBMS数据库管理系统DSP数字信号处理 DC直流电FM调频

HDTV 高清晰度电视Hi-Fi高保真度

ISDN综合业务数字网ISDN综合业务数字网IC集成电路

LANs 局域网LED发光二极管PCM脉冲编码调制

RF无线电频率RAM随机存取存储器

SNR信噪比VLSI超大规模集成WWW万维网 under sampling欠采样Video conferencing 视频会议

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