第一篇：商务英语 练习题
《商务英语》(中专）练习题
一、翻译题（每空1分，总计20分）
1.口香糖 __________
2.营业时间 __________
3.柜台 ____________
4.消息/信息 __________
5.面包
___________
6.面巾/绵纸 __________ 7.唱片
___________
8.质量/品质 __________
9.服务
___________
10.数量 ___________
11.have in mind ________
12.product __________ 13.up to date __________
14.check in __________
15.restaurant __________
16.fashion ___________
17.perfect ___________
18.offer ____________ 19.out of date __________
20.import __________
二、单项选择题（在每个小题四个备选答案中选出一个正确答案，填在题末的括号中）（本大题共10小题，每小题2分，总计20分）
1.we are here ____ vacation.A.in
B.on
C.with
D.of 2.He ____me by saying “good morning”.A.welcome
B.regard
C.greeting
D.greeted 3.What is the date today? A.It is Monday.B.It was Monday
C.It is 18th, June D.It will be 18th, June 4.----______________?----It was December.A.What is this month?
B.What was the day? C.What day was it?
D.What was last month? 5.When you meet someone you are not familiar with, you should say: A.Hi.B.Hello.C.Pleased to meet you.D.What about you? 6.When the class ends, the teacher usually say: A.That is the least I can do.B.That is it for today.C.That is what I need.D.It is time for class.7.They____a box to him.A.gives
B.passing
C.handed
D.buyed 8.The wine is _______grapes.A.making of
B.making from
C.made from
D.made of 9.---Try the shoes on please.___________-----They fit me perfectly.It is just the right size for me.A.How do they feel?
B.What do they like? C.What are they like?
D.what do you feel? 10.I came to Xiamen _______.I am a stranger here.A.first
B.first time
C.for the first time
D.in the first time
三、填空（用括号里单词的正确的形式，填在题中的横线中）（本大题共10小题，每空格1分，总计14分）Fill in the blanks in the following sentences, using the appropriates forms of the words given in brackets.1.You_________(look)pale(脸色苍白的), What ______(be)the matter with you? 2.Last Sunday we _________(go)to Xiamen and we all________(have)a good time.3.They______________(be waiting)for us now.4.You_________(be)happy at yesterday's party, ____________(be not)you? 5.Would you like me ______________(read)you this story? 6.Instead of ________(go)to the school, she went to the party.7.It is quite enjoyable__________(take)a walk around the garden early in the morning.8.It kept___________(rain)heavily for three days.9.The rich old man throught that it was a great pleasure __________(help)others.10.We shall have a ___________(write)test next Monday.11.What is your reason for________(not go)?
四、根据对话情景和逻辑顺序对下列打乱的语句进行正确的排列（把正确序号填在括号里题，总计6分）
（）Shop assistant:
We have a varity of shirts here.What kind of style would you like?（）Shop assistant:
What about this kind of red skirt? This style is quite in fashion this summer.（）Customer:
Yes, I would like to buy a shirt for my girl friend.（）Customer: It is very nice.I will take it.（）Shop assistant:
What can I do for you,sir?（）Customer:
I have no idea.Would you recommend a fashionable one for me?
五、阅读理解(本大题共计40分,分3个小题)
Passage 1.The Mool in the Well
One night a foolish man looked down a well.The water at the bottom was like a mirror.The man saw the moon in the water.He ran home to get a hook(铁钩).he untied(解开)the bucket(水桶)from the rope and tied(系,绑)the hook to the rope.Then he turned the handle(把柄)and let the hook go down into the well.He wanted the hook to catch the moon and pull it up!The hook reached the water and the man turned the handle to pull up the hook.But the hook caught underneath(在.....底下)a big stone.The man pulled and pulled but the handle would not move.Suddenly the stone moved.The hook flew up the well.The man fell on to his back.He could see the sky.The moon was in the sky.“Good!” he said, “I have put the moon back into the sky!” 根据文章内容回答以下问题（本题18分,共6小题,每小题3分）1.what did the man see in the well? ___________________________________________ 2.what did the water in the well look like? ____________________________________________ 3.why did the man run home to get his hook? ____________________________________________
4.was he able to catch the moon by the hook? __________________________________________________ 5.what did he say when he fell on to his back and saw the moon in the sky? _____________________________________________________________ 6.Was he a great man to put the moon back into the sky?Why? ________________________________________________________
Passage 2.The Dead Sea The Dead Sea is not a sea but a big lake in the Jordan valley.It is near the city of Jericho.The river Jordan coming from the north runs into the Dead Sea.The lake is 400 metres below sea level.The sun is hot there, nor can plants grow near it.People cannot swim well in the Dead Sea, but they can float on the water.The water is very blue and the air is clear and fresh.In winter people come to the lake, to sit in the sunshine or to bathe in the warm water.根据文章内容判断以下句子的正确与否,正确的在括号里写上T;错误的写上F（本题12分,共6小题,每小题2分）
()1.The dead sea is a sea in the Jordan valley.()2.The lake is 40 metres below sea level.()3.Fish cannot live in the salty water.()4.People cannot float on the water, but they can swim in theDea Sea.()5.There are many plants growing near theDead Sea.()6.The water is very blue in the Dead Sea.Passage 3.Sound There are many interesting sounds in our world.Some are unpleasant to our ears and some are very pleasant to hear.In a single(单一的)day you can hear hundreds of different sounds.All sounds are different.Some may be soft;others may be loud.Some sounds are high;others are low.Some sounds are useful.Without sound we could not talk or listen to one another.The ringing of an alarm clock wakes people up.The hooting(呜呜地叫)of a horn(喇叭/号角)on the road warns careless people of danger.Some sounds are harmful.Loud sounds will disturb(打扰)people.Very loud sounds can even make people deaf(耳聋的).根据文章内容判断以下句子的正确与否,正确的在括号里写上T;错误的写上F（本题10分,共5小题,每小题2分）
()1.Some sounds are high, others are low.some may be soft, others may be loud.()2.Without sound we can talk or listen to one another.()3.All the sounds in the world are pleasant to hear.()4Some sounds are not good for people.()5.You can buy an alarm clock to wake you up in the morning.
第二篇：商务英语练习题1--5含答案
1.Fill in the blanks with the given words and phrases.Unit 1 Applying for a Job
apply for
like a sieve
available
press on
on one’s own initiative procedure
scope
from time to time
reference
arrange…for
position
vacancy
as a matter of fact
in one’s shoes
in touch with
1)During the interview, the interviewer recommended this position to me __________.on his own initiative 2)I’ll _________ an interview __________ tomorrow afternoon.arrange for 3)We are anxious to know what _________we have to go through as exporters.procedure 4)I’ll write those things down.I have a head __________.like a sieve 5)Now I want to find a part-time job on campus.Is there anything __________? available
6)He has had so much trouble recently that we ought to be grateful we are not _______.in his shoes 7)Smith had, _________, no intention of applying for that position.as a matter of fact 8)We can see from your résumé that you changed firms ___________.from time to time 9)When there are some positions vacant in our firm, we’ll get __________ you.in touch with 10)I want a job with greater __________ than the one I’ve got at present.scope 11)It’s getting late, so we must __________.press on 12)We’ll phone you about our final decision.We might decide not to fill the _________after all.position
13)You gave a person’s name as a _______.This person is unwilling to comment on you.reference 14)I’m sorry there’re no such _________ at present.vacancy 15)I wish to ________ a position with your company as a business manager.apply for
Unit 2 Companies
handle
range
marketable
operation
in charge of line
when it comes
outline
get down to
in … business
specialize in
thanks to
market
forecast
have an advantage over
1)Perhaps you’d better give us an _________of your proposals.outline 2)Since you have been in this company for several weeks, you can tell me something about the
company’s __________.operation 3)We are introducing a new _________ of video recorders.line 4)The contaminated food is not ___________.marketable 5)He has responsibilities __________from recruitment to employee training.ranges 6)We just don’t see “eye to eye” _________ reforming the company.when it comes to 7)The holidays are over;we must __________work again.get down to 8)We have decided to appoint an agent to _________our export trade with your country.specialize in 9)The company _________office furniture.handles 10)____ mutual efforts, we were able to bridge the price gap and put the deal though.Thanks to 11)The product _________ throughout Europe.is marketed 12)The sales manager was asked to _________ the quantity of the annual sales.forecast 13)Could you introduce me to the person __________this line? in charge of 14)I think you can help them to find potential customers who may be interested in their products, as you have been ______ the export_________ for many years.in … business 入行
15)As a general rule, one who makes an attractive offer with prompt shipment __________others in procuring orders.has an advantage over
3.Business Calls
tie up
on the phone
dial
put through
over the telephone
hold on
have a word with
reach
get to the point
put … on hold
ring up
drop … a line
what if
cut off
leave word
1)The line is not engaged now.Shall I ________ you ________? put through 2)Mr Smith is _________.You may talk to him now.on the phone 3)Our manager can’t see you now.He_________ on the phone.was tied up 被占用，很忙 4)I haven’t written to my sister in over two weeks.I’d better _________ her ________ today.drop a line 5)I asked him to __________ while I left the telephone to find a pencil.hold on 6)Something very urgent has come up.I need to talk to your manager.Can you tell me howＩ
can _____ him? reach 7)Will you please ________ again, say, in about half an hour? ring up 8)Hello.This is Peter Johnson here.May I _________ Henry? have a word with 9)Will you call back later or should I __________ for him to call you? leave word 10)Operator, I’ve been __________.Can you try 88034471 for me once again? cut off 11)The secretary _______me ________ while she looked for the papers I needed。.put on hold 12)Handling information __________ is more demanding than handling it in writing.over the telephone 13)__________ we telephone him now and tell him that the delivery has been delayed? what if 14)We talked for an hour before I had enough courage to _________ and tell him what has
happened to the goods.get down to business 15)What number did you ___________, please? Nobody here by that name.dial
4.Business Presentations
market share
breakdown
retail
distribute
sector
run through
at your leisure
commission
at long last
target
in terms of
market penetration
synchronize
market demand
in stock
1)The computer company was forced to reduce prices to keep its ________.market share 2)The ________for a product is affected by its price。market demand 3)Please give me a ________of those income tax totals by age groups.sector 4)We will _______our campaign at young home-buyers.target
5)As I was in haste to leave for a meeting yesterday, I just ______this list of figures and didn’t notice it.ran through 6)_______ we found out what really happened to our last delivery.at long last 7)The launch date for this new product is the first of May 2002 and will then ______to our main retail outlets.be distributed
8)Mr Brown _____to set up a branch in London.was commissioned
9)Please fill in the form _______ and post it to us.at your leisure 10)If you have fountain pens ________, please send us some samples.in stock
11)They referred to your service ________ high praise.in terms of 以。。评价
12)We have changed our packaging to appeal to all age groups in order to obtain maximum ______.market penetration 13)These items _______at £5.99.are retailed 14)The closing of the old store ________ with the opening of the new shopping plaza.synchronized
15)The agricultural _______ in western nations is highly subsidized.breakdown
5.Establishing Business Relations
facility
conform to
find a good market
a wide range of
appreciate
dependent on
in turn
give much thought to
establish
saleable
illustrate
impress
give you an idea of
to the taste of
guarantee
1)We are anxious to do what we can to help you to ______ your new business.establish
2)The quality of export products should ______ the contract in international trade.conform to 3)We highly ______ your wish to develop some other items with us and shall be pleased to give
you our close cooperation.appreciate
4)Since we have good connections in our neighboring countries, we trust we can ______ for
your textiles.find a good market 5)Italy had become more _______ exports than any other large developed country.dependent on 6)During the next year or so large-scale purchase contracts will be signed covering ______
technology and equipment.a wide range of
7)Our government _______ the exportation.give much thought to 8)A free bus to the airport is a _______ offered only by this hotel.facility 9)These newly designed products are _______ European markets.to the taste of 受到欢迎
10)The above information will serve to _____the keen competition you are up against here.give you an idea of
11)We have sent you a set of photos ______the sizes, shapes and structure of our alarm clocks that are available for export at present.illustrating 12)When introducing a newcomer to a group of people, simply mention the newcomer’s name first and then go around the group introducing each person ________.in turn 13)We _______ by the high quality and fine workmanship of your products.are impressed 14)Which sizes of these canned fruits are more _______ in your market is of interest to us.saleable 15)The seller shall _______ all shipments to conform to samples submitted.guarantee
第三篇：国际商务英语一级考试练习题及答案
1.We are _______ a copy of our catalogue for your reference.A.send
B.covering
C.closed
D.enclosing 2.Many international companies produce a large number of products, often divided into product________.A.categories
B.mix
C.brands
D.lines 3.The credit of letter will be confirmed by the Bank of China, Shanghai, that will _______ your draft on the documents at sight for the amount of your invoice.A.accept
B.pay for
C.receive
D.obtain 4.Indent is often used by ______ or ______ in other countries.A.agents … madmen
B.sellers … buyers
C.retailers … wholesalers
D.distributors … brokers 5.Companies wishing to ______ more money for development can sometimes issue new shares.A.rise
B.raise
C.increase
D.develop 6.We cannot accept any fresh orders _______ heavy commitments.A.due to
B.owing to
C.because
D.on account of 7.Please see to it that the goods we ordered are shipped as soon as the covering letter of credit ______ you.A.gets
B.comes
C.arrives
D.reaches 8.The direct steamer sailing ______ your port calls at our port only around the end of the month.A.under
B.on
C.with
D.for 9.An order is a request to supply a specified quantity of goods, which may result from ________ or_________ with subsequent quotations.A.an offer … a bid
B.an offer … an inquiry
C.a bid … a counter-offer
D.a counter-offer … a counter-offer 10.The letter we sent last week is an enquiry _______ color TV sets.A.about
B.for
C.of
D.as 11.Your delay in shipment will______ us in great difficulty.A.cause
B.lead
C.conclude
D.involve 12.We place this order ______ the understanding that the discount is 10%.A.based on
B.with
C.on
D.through 13.We would like to take this ______ to establish business relations with you.A.opening
B.opportunity
C.step
D.advantage 14.If you can make us a firm offer at a ______ price, we will place an order with your corporation.A.competitive
B.comparative
C.subjective
D.objective 15.We should be pleased to send you some samples of our new typewriter on approval, ______ our own expense.A.at
B.on
C.for
D.in 16.Our bank offers minimum interest ______ for seller financing and for loans of cash.A.levels
B rates
C.bases
D.percentage 17.Taking into consideration our long-standing business relations with you, we accept ___by D/P.A.inquires
B.payment
C.installment
D.counter-offer 18.When the seller receives the buyer’s counter-offer, and he finds some terms and conditions unacceptable to him, he will state his own opinions in a letter, which is called as _____
A.bid
B.offer
C.inquiry
D.counter-counter-offer 19.The shipment time is June or July at our _____ and the goods will be shipped in one_____.A.choice, shipment
B.option, lot
C.decision, cargo
D.option, consignment 20.Managers set _____and decide how their company can achieve them.A.limits
B.amounts
C.details
D.objectives
Reading 1 Effective communication is essential for all organizations.It links the activities of the various parts of the organization and ensures that everyone is working towards a common goal.It is also extremely important for motivating employees.Staff need to know how they are getting on, what they are doing right and in which areas they could improve.Working alone can be extremely difficult and it is much easier if someone takes an interest and provides support.Employees need to understand why their job is important and how it contributes to the overall success of the firm.Personal communication should also include target setting.People usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed.However, firms often have communications problems that can undermine their performance.In many cases, these problems occur because messages are passed on in an inappropriate way.There are, of course, several ways of conveying information to others in the organization.These include speaking to them directly, e-mailing, telephoning or sending a memo.The most appropriate method depends on what exactly it is you are communicating.For example, anything that is particularly sensitive or confidential, such as an employee’s appraisal, should be done face-to-face.One of the main problems for senior executives is that they do not have the time or resources needed to communicate effectively.In large companies, for example, it is impossible for senior managers to meet and discuss progress with each employee individually.Obviously this task can be delegated but at the cost of creating a gap between senior management and staff.As a result, managers are often forced to use other methods of communication, like memos or notes, even if they know these are not necessarily the most suitable means of passing on messages.The use of technology, such as e-mail, mobile phones and network systems, is speeding up communication immensely.However, this does not mean that more investment in technology automatically proves beneficial: systems can become outdated or employees may lack appropriate training.There are many communications tools now available but a firm cannot afford all of them.Even if it could, it does not actually need them all.The potential gains must be weighed up against the costs, and firms should realize that more communication does not necessarily mean better communication.As the number of people involved in an organization increase, the use of written communication rises even faster.Instead of a quick conversation to sort something out numerous messages can be passed backwards and forwards.This can lead to a tremendous amount of paperwork and is often less effective than face to face communication.When you are actually talking to someone, you can discuss things until you are happy they have understood and feedback is immediate.With written messages, however, you are never quite sure how it will be received.What you think you have said and what the other person thinks you have said can be very different.1.In the first paragraph the writer recommends that communication with staff should
include A.some feedback on their job performance
B.an explanation of how company targets have been set.C.information on promotion prospects within the company.D.an indication of which duties they can expect assistance with.2.According to the writer, the best way of achieving effective communication is to
A.adapt the message to suit a particular audience.B.make the content of messages brief and direct.C.select the most suitable means of conveying a particular message.D.ensure that information is targeted at the appropriate group of people.3.What does the writer say about the communication options available to senior managers?
A.Sending memos to staff is one of the most efficient methods.B.It is important to find the time to discuss certain matters with staff.C.They should increase the range of options that they use.D.Getting junior managers to talk to staff can create different problems.4.What advice is given about the communication tools made available by technology?
A.Aim to limit staff use of certain communication tools.B.Evaluate them in terms of the expenditure involved.C.Select them on the basis of the facilities they offer.D.Encourage more staff to attend training courses in their use.5.According to the writer, a problem with written communication is that
A.the message can be interpreted differently to what was intended.B.it can be easy for people to ignore the contents of a written message.C.most people are more comfortable with face-to-face communication.D.it is possible for correspondence to get lost within a large organization.Reading 2 Tariffs(关税)may be used simply to obtain revenue.In some developing countries, revenue tariffs provide an important part of the government’s in come.Often, however, tariffs are protective, and are designed to carry out a particular economic policy.They may help to reduce a balance of payment deficit or to protect an infant industry against strong international competition from older corporations.A revenue tariff will always provide some protection, and a protection tariff will produce some revenue.Therefore, it is difficult to distinguish between revenue and protective tariffs from economic evidence alone.Many different types of non-tariff barriers have been used, but the best known of these are quota systems(配额制).A quota is an upper limit which is set on imports of a commodity for a fixed period of time.Some quotas apply to the physical quantities of particular goods, whereas others are based on the total value of all imports.In the latter case, the quotas are usually combined with a system of exchange control in an attempt to prevent a balance of payment deficit.Quotas are also used to protect domestic industries.Under most quota systems, importers must obtain government licences for the goods they wish to import.It should be noted that a quota system is always protectionist and provides no revenues to the country.When a tariff is imposed on an import, the direct impact on price is to raise it by the amount of the tariff.Market factors, however, can modify this effect.Hence, the final price increase due to a tariff may be less than, equal to, or more than the amount of the tariff.In contrast, the impact of a quota on price is much harder to predict.The effects are particularly uncertain with goods which are not produced at all domestically.For instance, many countries do not have their own car industry, so that an import quota can cause a considerable shift in automobile prices.1.What’s the main purpose of imposing tariffs?_________ A.Prohibit imports.B.Reduce a balance of payment deficit.C.Promote competition.D.Raise revenue and protect domestic industries.2.They may help to reduce a balance of payment deficit or to protect an infant industry against strong international competition from older corporations.“Infant ”means_____.A.strong
B.new
C.child
D.manufacturing 3.In the latter case, the quotas are usually combined with a system of exchange control in an attempt to prevent a balance of payment deficit.“The latter case ” refers to ______.A.quotas which are set on imports of a commodity
B.quotas which apply to physical quantities of goods
C.quotas which are based on the total value of imports
D.quotas which provide revenue to the country 4.The final increase due to a tariff may be_______.A.less than the amount of the tariff
B.equal to the amount of the tariff
C.more than the amount of the tariff
D.All of the above 5.According to the passage, which statement is not true ?
A.The best known of non-tariff barriers are quota system.B.The impact of a quota on price is much harder to predict.C.The effects of quota on price are certain with goods which are also produced domestically.D.A revenue tariff will always provide some protection.Cloze.Latin American stocks fell for a second day on Friday in reaction to Asia’s currency and stock market crash.There were fears that the Asian crisis could influence investors in other emerging markets.Argentina and Mexico__1___ the highest falls, with their indexes down by 4% by the__2___ of trading on Friday Brazil’s Bovespa index, which on the same day __3___ by far the steepest plunge in the Americas, was down 2.9%.“ What’s happening in Hong Kong has been a terrible__4___ to the system, ” said Richard Watt, who__5___ 3.5 billion dollars in emerging market investments for BEA Associates in New York.Investors in Brazil were concerned that its economic problems were dangerously__6___ to those that have caused the currency and market plunges in Thailand, Malaysia and other Asian__7___.“ Brazil’s economy is far from __8___ said lan Campbell, chief economist at ABN Amro Bank NV Amsterdam.” Its current account and fiscal __9___ are large and its currency is overvalued.“There’s no help in trying knife, ” said Jane Heap, Latin American stock strategist at Deutsche Morgan Grenfell.“There’s no room for renewal in Brazil until the US and Asia get back to normal.”
There were also concerns that foreign investors who specialize in emerging markets could be forced to sell their shares in Latin America to __10___losses.“ There’s a lot of nervousness about whether investors will put their money out of stocks, because of instability in Asia.” said German Guerrero, chief trader at the Chilean brokerage Celfin SA.Chilean markets were down only slightly in afternoon trading.The Chile selective stock index fell0.72% and the Chile general stock index was down0.64%.1D D B 12 C
Reading1 1 D
B 3 C
A B
B A
A 3 C D C
B
D B
B 8 D
A D
19B 10 B D
Reading 2 1 C
D
A
C 5 B
Cloze.1 B C D A
D B
C A B C
第四篇：商务英语（推荐）
【商务英语】述职报告范文
2012/10/31 10:44:06 浏览过 4565 次 作者:zhibs 分享到
【商务英语】述职报告范文,珠海IBS英语学校编辑接下来会给大家介绍不同场合情况下商务英语函电知识,本文介绍关于述职报告范文写法！什么是述职报告？;;;述职报告是领导者个人根据自己的职务要求,对一个时期内执行岗位职责的实 践活动,向选举或任命机构、上级领导机关、主管部门以及本单位的干部群众,进行 自我评述、汇报自己履行岗位责任情况的书而报告,是干部管理考核专用.【商务英语】述职报告范文，珠海IBS英语学校编辑接下来会给大家介绍不同场合情况下商务英语函电知识，本文介绍关于述职报告范文写法！什么是述职报告？
述职报告是领导者个人根据自己的职务要求，对一个时期内执行岗位职责的实 践活动，向选举或任命机构、上级领导机关、主管部门以及本单位的干部群众，进行 自我评述、汇报自己履行岗位责任情况的书而报告，是干部管理考核专用的一种文体。
述职报告一般包括序言、主要工作业绩、工作中存在的问题不足及今后工作设 想等部分。序言部分要指出述职者的身份和职责、主要管辖的工作等；业绩部分主要 讲述履行岗位职责的情况、工作目标的完成情况，即做了什么和怎么做的；后两部分，顾名思义，写出问题和下一步工作设想即可。述职报告范文【英文】
Work Report on the Year 2008
To: Bill Bush, the President of the Bank
From: Mike Black, the Branch Bank Manager
Date: December 28, 2008 Introduction:
Being promoted as the Branch Bank Manager this January, I have been in charge of all the management of administrative and daily business for the Branch Bank in the USA, including business expansion, client maintenance, as well as taking whole responsibility for the branch performance.Conclusions of work done so far:
1.Business Expansion
•In order to make more clients know and use our financial products, I have organized and taken part in the activities for product promotion and marketing outside.•I have managed to keep our present clients and develop potential ones.Our slogan is “Client is the answer.” and their satisfaction is our standard.Through personal, emotional and effective communication, we have intensified the understanding and mutual trust between the clients and our bank，so as to enhance the loyalty of our present clients and to bring new ones.2.Business Quota Fulfillment
•By the end of the year 2007, our Branch has savings of $900 million, in which $400 million is savings deposit and the rest is corporate savings.While at this time of the year 2008, the sum of savings has risen to $1 billion, in which the savings deposit accounts for $900 million.•During the year 2008, more than 300 debit cards are being opened and 267 new credit cards are added to our account.Problems and obstacles:
•Due to the lack of new growth points, despite the rise in savings, it hasn’t met our original goals.•Due to the new system’s failure to provide business of individual check, some big clients have turned to other banks.Plans for the future:
•To attract more savings and develop more new clients.•To enhance the business expansion ability.•To intensify the infrastructural administration skills.述职报告范文【译文】
2008年工作述职报告
交与：比尔•布什总行行长
提交人：迈克•布莱克分行行长
日期：2008年12月28日 导言
自今年1月份被提升为分行行长起，我一直负责（我行）美国分行全面的 行政和日常业务的管理工作，包括业务拓展、客户维护，并全而负责分行的业绩情况。目前已完成工作总结
1.业务拓展
•为了让更多的客户了解我们的金融产品，我曾多次组织户外的产品宣传 和推广活动并参与其中。
*成功维护了现有客户并开发出潜在客户。我们的口号是“让客户数量说 话！”并把客户的满意度作为衡量我们工作的标准。通过人性化的有效 沟通，增进了客户和我行之间的理解和互信，增强了现有客户对我行的忠诚度，同时也为我行带来了新的客户。
2.业务指标完成情况
*到2007年底，我行存款为9亿美元，其中储蓄存款4亿美元，余下是 企业存款。而2008年的此时，我行存款额度已上升至10亿美元，其中 储蓄存款为9亿美元。
• 2008年中，借记卡幵卡300多张，而信用卡开卡267张。存在的问题
*尽管储蓄存款有所增加，但由于缺少新的增长点，增加幅度并没有达到 预期计划。
•由于新上线的系统不支持个人支票业务，致使有些大客户流失进而转向 其他银行。今后工作设想
*我们要争取吸收更多存款并幵发更多新客户。
*要进一步增强业务拓展能力。
*加强基础工作的管理能力和技巧。述职报告范文写作提示：
注意商务报告的格式问题，从以上几个报告来看，大体有两种格式
1.备忘录式，即
Title
To:
From:
Date:
Introduction:
Methodology:
Findings:
Conclusions:
Recommendations:
2.简化式，即
Introduction：
Methodology：
Findings：
Conclusions：
Recommendation：
由于商务报告一般在导言部分会清楚地介绍何人、何时、为何事撰写此报告，所以不需要釆用备忘录式的格式。但有的报告，如说明报告，导言部分是在介绍产 品或服务，这时一般需要釆用备忘录式的格式来交待时间、人物等信息。另外，由 于报告都有标题，所以不需要再使用subject(事由）一项。阅读本文的人还阅读： 建议报告英文范文 代理协议英文版范文
第五篇：商务英语
行业介绍快餐行业
公司介绍McDonald's Corporation
随着西方习俗和文化对亚洲的渗入，西方的快餐业也大量融进中国市场。其中麦当劳就是最成功的快餐行业中的例子。现在麦当劳拥有超过31000家快餐厅，分布在全球121个国家和地区，拥有39000人，无疑是世界快餐业的巨无霸。麦当劳的成功和它管理的规范化和产品质量的标准化及服务的周到密切相关。在对麦当劳的参观过程中，我们进一步了解到麦当劳内的操作体系和程序，员工内的奖惩制度以及顾客至上的原则。本人参考许多文献及网上资料，将在本报告中对麦当劳进行以下几方面的分析：公司文化，客户价值，产品，员工及竞争对手等方面对麦当劳终端市场做出描述并给出SWOT分析和评价，并对公司的未来发展给出个人的意见和建议。最后，将结合公司文化和自身特点谈谈本次实习的意义和感悟。
麦当劳终端市场分析
1.企业文化
企业文化是一个公司的灵魂，是一个公司扬帆远航的指南针。企业文化是为一个企业所信奉的主要价值观，是一种含义深远的价值观、神话、英雄人物标志的凝聚。我将从以下几个方面描述麦当劳的企业文化
1.经营理念特许经营模式QSCV
特许经营模式 麦当劳采用特许经营的方式，在全球范围有越来越多的加盟店进入，达到产品标准化、服务标准化、促销标准化，进一步扩大了它的品牌。麦当劳提供日常营运操作、培训、营销、广告、人力资源、采购和店铺选址等广泛的支持和保障，让被特许人不仅在创业初始无后顾之忧，更能在未来餐厅发展上，赢在细节和执行。
4.麦当劳拥有世界上最优秀的供应链，通过与供应商紧密合作，以全球化采购的方式，确保以最有竞争力的价格提供最优质的原料。
以租赁为主的房地产经营策略
麦当劳开展特许经营主要是以购买或租赁地产的形式进行，麦当劳公司总部长期承租或购进土地和房屋，然后将店面出租给各加盟店，这种经营策略，实质上是把第一债权人的权利转让给了麦当劳总部，使它具备了从银行取得贷款的资格，从而解决了各加盟者开店的资金困难，为麦当劳特许经营的顺利开展奠定了坚实的基础。
联合广告基金制度
设立广告基金是麦当劳开展特许经营的重要营销策略，由加盟者联合起来，共同筹集资金承担广告费用，可以在更大范围内扩大麦当劳的统一品牌形象，弥补加盟者单独进行品牌宣传广告经费不足的问题。
SQCV
Q代表优质，是指麦当劳为保障食品品质制订了极为严格的标准。麦当劳对品质管理十分严格，视频制作超过一定期限就舍弃不用，如汉堡包的时限是10分钟，炸薯条的时间是7分钟，原产品面包一般是15天，肉饼最多也不能超过3个月。麦当劳的每一家分店食品质量和配料都一样，也同样保证麦当劳食品送到顾客手中之前，经过了一系列周密的品质保证系统。严格的标准使顾客在任何的时间，任何地点所品尝到的麦当劳食品都是同一品质的，一切以质量取胜。
S代表服务，是指按照细心、关心和爱心的原则，提供热情、周到、快捷的服务。麦当劳餐厅的侍应生谦虚有礼，餐厅设备先进快捷。顾客等候的时间很短，还备有各类消毒的食品包装，干净方便。餐厅布置典雅，播放轻松的乐曲，顾客在用餐之余还能得到优美的听觉享受。
C代表清洁，是指麦当劳制订了必须严格遵守的清洁工作标准。如与昂你上岗前必须用特制的杀菌洗手液搓洗20秒，然后冲净，烘干，甚至连厕所都规定了卫生标准。
V代表价值，即物有所值，是为了进一步传达麦当劳的 “向顾客提供更有价值的高品质“的理念。麦当劳的食品讲求味道、颜色、营养。价格与所提供的服务一致，让顾客吃了之后感到真正的物有所值。
2.服务理念顾客第一；高效、快速；“苛刻”更多欢笑，更多选择，尽在麦当劳
为了使各加盟店都能够达到令消费者满意的产品与服务标准，麦当劳建立了严格的检查监督制度。麦当劳体系有三种检查制度：1.常规性月度考评；2.公司总部的检查；3.抽查。公司总部统一检查的表格主要有食品制作检查表、柜台工作检查表、全面营运评价表和每月例行考核表等；
为了吸引顾客，提高服务质量，麦当劳始终坚持优质服务，雷。克罗克提出一句口号：“把自己摆在顾客的位置上，“要求员工”将心比心“，事事时时为顾客着想。另外，麦当劳要求员工都是要微笑待客的，而每家麦当劳里都有一位接待员为顾客提供服务。此外，快捷的速度，创造欢乐舒适的氛围，顺应顾客要求，不断提高服务质量一直是他们的服务宗旨。
客户价值
每一个企业都深知客户就是上帝，客户的忠实度对一个企业来说是非常重要的。因此在质量、服务方面麦当劳一直重视着客户价值。这些都已经体现在服务理念及产品方面中。
产品
麦当劳的所有产品原材料均来自一个厂商，不会因为要减少运输费而在当地进行购买达到标准的统一化。并且它在选择合作者的条件上十分严格，如麦当劳的面包是不会掉渣的。可口可乐的最可口温度是4度，所以它的可乐都是保持在4度的。麦当劳的产品在同等质量上与其他竞争对手相比，是价格低的。而同等价格上它的质量绝对是好的，并且美味的。
员工方面
麦当劳采用人性化管理，将其广大员工和人才视为最大的两大财富之一。麦当劳公司的合作者们首先是“队员”，其次才像其它公司的人一样是雇员。团体观念在一个工作条件艰苦的行业中是十分重要的，在麦当劳，艰苦的工作条件和激烈的竞争，要求每个人的必要的谅解和容忍的精神。为了提高服务质量，对工作人员的挑选非常认真，注意职工素质的训练，对新招来的职工必须进行为期10天的训练，才能正式提任店员。麦当劳特别重视管理人员和服务人员的培训，并且为了激发公司员工上下团结一致，麦当劳采取以下的措施，1善待员工，让他们懂得你是为他们着想的，2多参与员工们的活动，了解他们的苦衷，及时与员工们沟通3 给下属们创造良好的工作环境，让他们知道管理者处处体贴他们4认同员工的表现，向员工表示赞赏，不仅要口头肯定，还要适当加薪，让他们知道管理者随时在肯定他们的贡献5容忍每位员工的个性与风格，使他作为一个活生生的人存在吗不要把他们管理成仅会说话的机器。
竞争对手
除了清洁程度，服务标准，质量的大大不同外，很多人都在诧异，为什么肯德基在中国比麦当劳受欢迎，但麦当劳确是世界上的巨无霸呢。很大程度上，是因为麦当劳的质量标准化，世界每一个角落的麦当劳都是一个味道的，曾经有老外人，在中国吃麦当劳有家的味道。我想这是很多快餐店无法比较的。
SWOT 的分析
1、S: strength, 即优势快捷，美味，服务好，质量好
产品质量好，价格实惠
服务周到，真诚对待每一个顾客，环境优雅整洁
点餐时间短，方便快捷。
员工忠诚度高，团队精神强。
注重了年轻顾客，尤其是一些小朋友
2、W: weakness, 即劣势。
店铺分布不够广泛，品种不是太齐全，有的产品不适合部分客户的口味，如辣。
广告不够响亮，及普遍。
3、O：opportunities,即机遇
随着工作的紧张及时间的不足，越来越多的人开始选择吃西式快餐。
知名度的提高，越来越多人 开始喜欢上麦当劳。
为很多顾客提供了方便，市场的进一步扩大化
4、T：threats,即挑战
越来越多的人怀疑西式快餐的营养程度，成本越来越高，来自KFC的竞争越来越大。以及食品 原材料的保存，许多关于肉类的传染病的出现。质量和品牌的持续保证。市场分析
麦当劳市场分析 默认分类 2007-12-31 13:32:29 阅读1130 评论0字号：大中小 订阅
1、麦当劳的市场优势在于清洁（clean）、快速(fast)、品质（quality）、服务（service）、价值感（value）。
2、麦当劳以年轻人为主要目标市场（年龄由４—３０岁男、女性），3、市场定位：A．麦当劳：以年轻、活泼作诉求，希望提供一个轻快的用餐环境。
4、麦当劳：依消费者对消费价值感的知觉来感受价值，加以订价。
环境战略：麦当劳：○以地区人口分布决定开店地点与规模；○着重地区分布与物流配销问题；肯得基：○人口结构与密度；○商
圈特征（以商业区分布与学校附近及人潮集中地区为主）
５、通路策略：麦当劳：逐步向中南部发展，并发展适合各种商圈与立地条件的店（包括人潮集中区、车站附近、学校、商业区、金融圈）。肯得基：全面性发展。ZHG：以快速开店来占据市场空间拉近与麦当劳的距离，并定位于市场追随者的角色。
６、推广策略：在零售服务业的行销策略中，企业形象的建立与知名度的炒热相当重要。除了通过经营者所提供的商品带给消费者的感觉外，广告与促销活动更是经营者在争取消费者认知与印象的重要策略。因此，广告策略与促销战略的实战运用，并发出适当的广告与促销讯息与消费者心连心，建立密切关系，乃是推广策略的主要课题。快餐业的推广策略分述如下，快餐连锁店的推广策略：
电视广告。麦当劳：○带动狂热；○大量投入TV广告；○密集强打。
促销活动：麦当劳：○合作促销生日餐会；○赞助回馈社会活动。
公共报道：麦当劳：○利用机会制造新闻事件；○各种活动吸引各媒体注意；
７、口碑宣传及耳语运动（Whisper Campaign）是极重要的沟通方式。此外，加强服务、维持良好品质都是必须落实执行的事项。（5）促销活动最常使用的方式是赠品与赠奖，举凡赠送小礼物、集点券、赠奖券等都非常流行与有效。（6）与其他企业合作做联合广告也是很有效果的方式。例如麦当劳与俏丽洗发精的联合广告即很成功。（7）社会爱心回馈活动、写作比赛、亲子活动、快乐家庭等顾客参与性的宣传与促销活动渐渐被快餐经营者所采用。（8）连锁店整体企业形象的塑造与提升，必须藉公益性活动、体育赞助活动以及捐血活动等慈善活动达成。（9）动用新闻性、话题性的讯息来做“议论纷纷”的宣传，可吸引大众传播媒体的注意与免费的宣传报道。（10）由各家分店的小商圈行销策略中，可做定点行销与广告表示的模范。同时，针对各商店附近的商圈特性、人潮特性加强促
销与推广的整体活动。
8、麦当劳还主动创造记者采访机会，参加公益活动，获得公众注意。在麦当劳的公关手册中，还提到在各个不同市场应采取的不同手段，如在以家庭为主的市场可将汉堡包所得捐给当地的学校做乐队制服，手册还指导加盟者如何争取报纸报道各店的活动，如何争取照片上报等。麦当劳每年捐出4%的营业所得，约5000万美元用于各项赞助活动，麦当劳总裁透纳曾说：“使我们的名字出现在公众
面前，而创造一个足以抵消卖汉堡包的企业形象。我们的动机99%是商业性的。
5、个人建议
进一步的扩大市场，加大广告力度，在商业繁华地多参加一些店铺的数量。
适应一些地方的独特口味设计一部分符合当地人的食品，增加营业额。
顺应市场的发展，多生产可爱特别的玩具吸引小朋友
个人感悟
1.整个企业 人生总是充满机遇的，只是我们很多时候没有发现。像克罗克发现了麦当劳特许经营的商机，而麦氏兄弟却没有，将这么好的机会让给了别人。一个企业最重要的是企业文化，树立好的口碑，敢于在行业领域中创新，处处为顾客着想。快餐行业中不仅仅产品的质量很重要的，同样餐厅氛围也是很关键的。另外，商业中要懂得抓住重点，像麦当劳将它的市场主要定位于年轻人，重点还要吸引孩子们，像在餐厅内设置游乐场所。服务的重要性，管理的完善性，管理者的智慧，良好的市场调查，质量的保证，顾客满意的重要性在麦当劳中都得到很好的体现。
对自己的认识
无论是在大学学习中还是在以后的工作中，我们时刻都要保持创新精神，善于寻找机遇，创造机遇。另外，从麦当劳中我主要学会了团队精神，无论是领导还是员工首先他们是一个团队，团队中一直活跃着奋进和家的气氛企业内部的支持和信赖是非常重要的，他们以亲人的形式互相支持，共同奋进，在快乐的氛围下，所有人都充满了干劲才能更好的工作为企业做贡献。我们无时无刻都要严格的要求自己，像麦当劳公司用严格的标准来要求雇员的衣着、修饰及仪态。我们更要时刻的要求自己，只有严律才会使自己奋斗上进.。
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