第一篇：关于微信的英语作文
In recent years,Wechat is becoming increasingly popular.Many people express themselves,exchange ideas and deliver information by Wechat.There are a number of reasons for Wechat to be known.To begin with,Wechat is a relative cheap way of communication,which cuts down a great deal of the cost of making a phone call.Next,Wechat is to the taste of the majority of people.Its attractive interface and various functions are loved wildly.Furthermore,convenience also accounts for its popularity.It is available everywhere and at any time.However,problems exist meanwhile.Firstly,our identity can be revealed when we use Wechat.As a result,we can be in trouble.Moreover,it may make communicating with others face to face less.To make the matter worse,relationship could break down.Last but not the least,our attention might be drawn too much to focus on study.That’s all.There is no doubt that Wechat will improve as time goes by.
第二篇：英语介绍微信
He Jinhui(Tim)
Section 792
M00062237
My Topic: Weixin
Introduction
Weixin was created and put into market by Tencent Technology(Shenzhen)Company limited in January 21, 2011.It is very popular.You can see people around you using Weixin to talk with their friends.Weixin is your robust and comprehensive voice chatting app with photo and video sharing.Weixin is a free instant messaging service application.It can make people quick to send voice message, video, pictures and text by phone.Because it is transmitted by network, distance is not a problem.Even your friends in foreign country, you can use weixin to contact.Because of its attractive function, low cost and convenience, Weixin become a hot free soft.Weixin become a successful technology.And the Tencent Technology Company becomes a highly competitive company.Functions
Weixin has many functions.Weixin has basic functions, such as send hold-to-talk voice messages, text messages, pictures and videos.Weixin supports Wi-Fi and 3G data network.And it supports China, Hong Kong, Macau, Taiwan, Japan and US Phone Number.Weixin has speakerphone.Gently press the button to speak.The other party will be able to receive the voice after the button release.Weixin can enjoy group chat up to 20 people.What’s more, Weixin has many other attractive functions.The most attractive function is search people around you.Weixin can search people near you who has Weixin base on your own location.This function can make user to know people around you and then to built a new relationship.Weixin also supports to send video.Shoot a video and send it to the other party immediately.The compressed video is also suitable for
transmission in mobile network.So you can always share the wonderful pieces of life with other people at any time.Weixin also has drift bottle function.This function can share your messages to the world anonymously and make new friends.Weixin also has voice notes function.This function not only can save your voice memo, but also keep your pictures and texts in a convenient way.Weixin also can help you to catch your messages and keep you always updated.Weixin has QQ mail notifications which can alert you when new mails come to your QQ mailbox and you can read the mails right away.It supports sending and receiving messages from Tencent micro blog.Weixin has English language edition.It is convenience for foreign to use it.It can help the company to dominate the market outside of China.The process to send a language message is very simple.Open audio function and speak what you want to say to your friend.Then send the audio document to your friend.Your friend can receive your audio document.Open it then your friend can hear your recording.This model can make two people
“talk” with each other in different place and different time.What’s more, the Tencent Technology Company update version every fifteen days.The last version is version 3.1 updated on Oct 27, 2011.Every version has new function.The version will update now and then.There are many other function will be created in the future.Intended Audience
Most people can become intended audience.It is just like every can own a free email address or a free MSU or QQ.Weixin is designed so that everyone can use it.And people are intent to have a Weixin.Youth, middle-age person and old people are the intend audience.Now the majority of people using Weixin are students.Weixin is popular in high school students and university students.Some primary students stare to use Weixin.Over half of students in our college are using Weixin.The other users are worker.Most of them use Weixin to negotiate business deal.The age range is ten years old to sixty years old.Everyone who can see, hear and speak is
intended audience for this technology.Most people may become Weixin user.Cost
The cost of Weixin is very low.It is almost cost nothing to download Weixin soft.Weixin is a free soft.It is cost nothing to own Weixin if you has a contemporary phone such as Nokia, Motorola, Lenovo.However, it is cost web traffic to send and receive message.The cost of web traffic general is very low.It is enough to spent ten Yuan on web traffic.The low cost is one of reason why Weixin becoming popular.Market Leader
Tencent Technology Company Limited is the market leader for this technology.Weixin was created and put into market by Tencent Technology(Shenzhen)Company limited in January 21, 2011.The company has the right of patent.The other company cannot have this new technology.It is a monopoly.Tencent Technology Company updates the version of Weixin now and then.That can make sure
the company is the market leader for long time.Of course, it is a perfect soft.They always update the version ever fifteen days.The last version is Version
3.1.Tencent is the leader and it is the leader too in the future.
第三篇：关于微信的英语作文
WeChat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011.It is the largest standalone messaging app by monthly active users.Wechat is so powerful that it is used widely around young people in China.As
the
developing rapidly, more and more people take advantage of its comprehensive abilities.With the help of Wechat,people can communicate with the outside world after the earthquake,the classmates who are not in contact with each other for a long time,parents make a free call with their son who studys abroad.Wechat is changing people’s life.Why does the phenomenon apear in our society?As we can see,there are some common reasons for this.In the first place,a large number of college students are crazy about using Wechat which becomes a fashion.In the second place,students have the chance to write down essays to show their amusing life to their friends.Most of them share their experiences with each other.In the third place,Wechat could help the network users to explore the fascinating world.
第四篇：Wechat微信英语作文三篇及有关知识
1.The Internet is so powerful that it is used widely around the world.As the Internet isdeveloping rapidly, more and more people take advantage of its comprehensiveabilities.Currently, a website named xiaonei.com is getting fashionable amongstudents inuniversities.Why does such a phenomenon appear in our society? As we can see, there are some common reasons for it.In the first place, a large number of college students are crazy about using xiaonnei.com to make friends.This websiteprovide a wonderful platform for everyone to interact with others.In the second place, students have the chance to write blogs to show their amusing life to their friends.Most of them share their experiences with each other.In the third place, such blogcould help the network users explore the fascinating world.Meanwhile, it helpsstudents improve their IT skills.Although xiaonei.com benefits us a lot ,it has some disadvantages.For example, several students immerse themselves in writing blogsand waste a lot of time.They even abandon their study.Some of them reveal theirpersonal information via their blogs.This condition may lead to crimes.As far as I’m concerned, everyone is supposed to exploit the network blogs with a limit.As a college student, I acknowledge that Internet is not only beneficial but also dangerous.Therefore, I insist that we shouldn’t spare too much time on xiaonei.com.And it’s of vitalimportance for us to protect ourselves when we surf the Internet.2.In recent years, with the development of economy and network, the blogs is popularwith the majority of people, the number of people can easy to express their inner
voices and the thought of communication and so on.There are a lots reasons of the popularity ofblogs.Firstly, someone who want enter blog Is an easy thing, itneed not take much timeand money, you can write your individual thoughts withoutrigid control.Secondly, blog has powerful influence, such as share openness.Thirdly , the openness of blog decides it has rich application, people can pick up knowledgeand share information and so on.However, present blogs may exist negative influence.Some people pass on bed information and lead to bring a lots negative influence to people’s life, and network could be violated by someone and so on.Therefore, weshould take measures to protect it and that can promote harmonious society.3.Think about it, when we talk about instant messaging tool ,which will be the first one jump into your mind.If your answer is QQ or MSN,I must say you're a bit old fashioned.Today, Wechat
is becoming the most popular text and voice messaging tool all over the world, it has a Chinesename Weixin, actually it's also a new product from Tencent, so we can call it QQ's little brother.Can you imagine that a mobile phone ‘app’ so appealing that it reaches 200 million users within 8 months of launch without any promotion and quickly spreads to 30 countries? That’s TencentWeChat, it is becoming the ‘must have’ communication tool among the young people in China.It is so easy to use WeChat.First ,you can log in to WeChat with your Facebook account or signup with your phone number, and then add your friends Number in your contact list, now you canstart your conversation by tapping the speak button.It's just like using a walkie talkie
（two way radio）.WeChat is powerful.It supports sending voice, video, photo and text messages.You can also do group chats, or you can find new friends nearby to talk to, you can even directlysend message to Tencent QQ friends.WeChat works on iOS, Android, Windows Phone, Symbian and Blackberry devices, it is supported on Wi-Fi, 2G, 3G, and 4G data networks.It means no matter when and where, you can chat with your family or friends in a brand new way by using yourphone however you don't need worry you phone fees.WeChat is becoming one of the first techservices from China to tap an international customer base and to sport more users outside thehome country than domestically and it has 300 million registered users all over the world up tonow.It is definitely a wonderful invention that changed the world.On September,11,2012,Pony Ma,CEO and Co-founder of Tencent announced that registered user of WeChat had hit 200 million,doubled the number just six months ago.The incredible figure is, everyday, WeChat generates more than 700 million location-based activities.On the conference, Mr Ma also encouraged developer to collaborate work on this platform to provide better experience for users.WeChat is whatsapp-style messaging app.Initially, it is IM software enable
users to communicate in text,voice messaging and picture/video sharing.Then, more SNS features added in.Now, WeChat open to celebrities and brands, users can browse registered celebrities public accounts and connect with brands by scanning customized QR.QR code is the trademark for a type of matrix barcode, which is easy to creat and share by everyone.Starbucks is the first brand to promote its presence on this platform.All you need to do is to scan the QR code to add Starbucks in ur contact, then send emotion message ,correspondingly, the Starbucks will send a short peice of music back based on your “emotion”.This is interactive way to communicate, at the same time , u can also receive updated information about promoted products.WeChat, the world largest message app launched by Tencent, is more than the traditional IM software to connect with outside world.WeChat itself has become an increasingly influential service to engage brands with consumers.It provides huge consumer database for brands,Tv shows,celebrities,medias to reach out.According to the latest data released at China Internet Conference, the registed users on WeChat platform had topped 200 million,up 100 million from just six months ago.Now, Tencent is using QR code to bring this mobile app forward its social media platform.Users can follow brands or celebrities account on this platform to receive updated information just like ”twitter“ function, but the only way to engage these brands is through scanning QR code，which readable by WeChat.Although QR code is easy to create and share, it still little award.Marketers are excited about this opportunity to build one-to-one relationship with customers.Brands can build direct connection with its potential customers without intermediate agency.Combined with developed LBS(location-based service),brandsalsocan leverage precision of marketing campaign.The Tencent has released new updated profile of WeChat typical users.In less than two years，WeChat has topped 200 million users and expanded its business to overseas market，which making it one of most popular mobile chat application in the world.According to official report，the typical user group of WeChat are likely to be young，urban and male。Male users account for 63% and majority of them between 20s-30s.In terms of occupation，college students make greatest contribution(64.51%), followed by users come from IT
industry(16.12%)and white-collars(11.49%).
第五篇：微信
何为微信
微信（WeChat）是腾讯公司于2011年初推出的一款快速发送文字和照片、支持多人语音对讲的手机聊天软件。用户可以通过手机或平板快速发送语音、视频、图片和文字。微信提供公众平台、朋友圈、消息推送等功能，用户可以通过“摇一摇”、“搜索号码”、“附近的人”、扫二维码方式添加好友和关注公众平台，同时微信将内容分享给好友以及将用户看到的精彩内容分享到微信朋友圈。
微信的盈利模式
(1)微信VIP：也可以说是针对普通微信用户的增值服务
(2)LBS推荐（地理位置服务）：微信会员卡基于地理信息、时间、用户日常消费习惯，以及基于用户的地理位置推荐周围商家微信会员信息，查找附件的商家。推送相关生活服务信息以及与商家分成收取广告费。
(3)APP应用：微信上每个公众账号都可以当做一个独立APP ,微信现在可以根据需求开发接入各种应用。
(4)硬广展示：微信可以充分利用庞大的用户流量进行展示
(5)发展游戏平台实现增值：游戏充值
微信公众号的盈利模式 ： 前向收费(向用户收费)
1、电商
2、游戏
3、VIP服务，通过提供高质量差异化服务，对VIP用户进行收费。
后向收费(向广告主收费)
1、接单，几乎每个讨论微信的群里，都有一些广告联盟的人在派单，让你直接把广告以富媒体的方式推送出去;
2、品牌广告
3、间接投放，不直接在微信官方编辑后台投放广告，而是把用户带到第三方的页面上，在这个页面上投放广告
4、植入广告，在推送的富媒体内容上，植入广告内容
5、软文，总是有很多公司需要做PR的，比如科技类的微信，就可以给一些创业公司、App做很好的宣传。
微信与微博的比较 从本质上看：
微信：工具 交流
完整
微博：载体 信息 “精选” 从网络结构看：
微信：基于关系
微博： 基于“兴趣”
单向关注
双向关注
对等交流
非对等交流
封闭的社交平台
开放的信息平台 从基本特点看：
微信：沟通效率高
传播速度快
秘密的关系平台
公共的信息平台
粉丝获取难度大
粉丝获取难度小 品牌推广优势项目对比：
微信：打折促销
微博：公共关系
客户服务
信息传播
信息推送
品牌曝光 用户数量对比： 至2013年12月
微博用户数量：2.81亿 微信用户数量：3.55亿 截至到2013年12月，中国手机微博用户数为1.96亿，较2012年年底减少了596万。同时，手机微博的使用率仅为39.3%，比2012年底降低了8.9个百分点。
微博现状
华尔街的研究表明57%新浪微博用户是僵尸
通过对约1.2万个时间轴中有帖子的帐户进行研究，研究人员发现，7天内86.9%的用户没有发布原创帖子，88.9%的用户没有回复过其他用户的帖子。发帖量超过20条的用户只占0.5%，另外0.5%用户的发帖量超过40条。
缺点：众多僵尸粉、信息过于碎片化、信噪比过高
微博凭什么走红？ 时事热点
有趣，甚至恶搞
微博适合哪些人？ 需要高曝光率的用户 需要时刻吐槽的用户 对于热点极其关注的用户 微博更像一个展销平台
直面微信弱点：推广难度大，有人认为微信公众平台目前最大问题是信息过载。知名IT评论人魏武挥曾表示，不分主次的信息轰炸将用户的时间严重碎片化。
微信推广难度不断增加服务号每个月将只允许发一条信息，订阅号仍可以一天发一条消息，但用户则不再显示推送提示。
结论：由上对比可见，论营销，微博更具优势。但在微信，当品牌成功得到关注后，便可以进行到达率几乎为100%的对话，它的维系的能力便远远超过了微博。
此外，通过LBS、语音功能、实时对话等一系列多媒体功能，品牌可以为用户提供更加有丰富的服务，制定更明确的营销策略。基于这种功能，微信已远远超越了其最初设计的语音通信属性，其平台化的商业价值显然更值得期待。
微信营销：
微信营销属于“许可式”的，只有在得到用户许可后，品牌方可展开对话，虽然这部分用户可以被明确定义为品牌的忠实用户，但残酷的是，他们也可以随时关闭与品牌之间的互动。所以如何维系与用户之间的关系将成为进一步讨论微信营销的关键。《南方人物周刊》曾经给出一个颇有建树的建议,“提供价值，而非吸引眼球，这是微信的态度，也是它能否成功的关键。”
模式一：活动式微信——漂流瓶
营销方式：微信官方可以对漂流瓶的参数进行更改，使得合作商家推广的活动在某一时间段内抛出的“漂流瓶”数量大增，普通用户“捞”到的频率也会增加。加上“漂流瓶”模式本身可以发送不同的文字内容甚至语音小游戏等，如果营销得当，也能产生不错的营销效果。
案例：招商银行的“爱心漂流瓶”
活动期间，微信用户用“漂流瓶”功能捡到招商银行漂流瓶，回复之后招商银行便会通过“小积分，微慈善”平台为为自闭症儿童提供帮助。根据观察，在招行展开活动期间，每捡十次漂流瓶便基本上有一次会捡到招行的爱心漂流瓶。不过，介于漂流瓶内容重复，如果可提供更加多样化的灵活信息，用户的参与度会更高。
模式二：互动式推送微信
营销方式：通过一对一的推送，品牌可以与“粉丝”开
展个性化的互动活动，提供更加直接的互动体验。
案例：星巴克《自然醒》
当用户添加“星巴克”为好友后，用微信表情表达心情，星巴克就会根据用户发送的心情，用《自然醒》专辑中的音乐回应用户。
模式三：陪聊式对话微信
营销方式：现在微信开放平台已经提供了基本的会话功能，让品牌用户之间做交互沟通，但由于陪聊式的对话更有针对性，所以品牌无疑需要大量的人力成本投入。
案例：长虹微信聊天机器人
以长虹为例，长虹微信团队将自己旗下的主流产品包装成性格各异的微信机器人，这些机器人通过自由设置的关键词回复功能最大限度的与微信粉丝进行点对点互动。既让官方与用户之间建立了亲密的关系，又让回复变得非常智能和贴切。
模式四：O2O模式——二维码
营销方式：在微信中，用户只需用手机扫描商家的独有二维码，就能获得一张存储于微信中的电子会员卡，可享受商家提供的会员折扣和服务。企业可以设定自己品牌的二维码，用折扣和优惠来吸引用户关注，开拓O2O营销模式。
案例：深圳海岸城“开启微信会员卡”
模式五：社交分享——第三方应用
营销方式：微信开放平台是微信4.0版本推出的新功能，应用开发者可通过微信开放接口接入第三方应用。还可以将应用的LOGO放入微信附件栏中，让微信用户方便地在会话中调用第三方应用进行内容选择与分享。
案例：美丽说×微信
用户可以将美丽说中的内容分享到微信中，由于微信用户彼此间具有某种更加亲密的关系，所以当美丽说中的商品被某个用户分享给其他好友后，相当于完成了一个有效到达的口碑营销。模式六：地理位置推送——LBS
营销方式：品牌点击“查看附近的人”后，可以根据自己的地理位置查找到周围的微信用户。然后根据地理位置将相应的促销信息推送给附近用户，进行精准投放。
案例：K5便利店新店推广
K5便利店新店开张时，利用微信“查看附近的人”和“向附近的人打招呼”两个功能，成功进行基于LBS的推送。
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