商务英语应用的问题

第一篇：商务英语应用的问题

商务英语的用途不单单用于与外国人的交流，还用于商业的会谈，所以你不但要注意学习的过程，还要考虑一些问题，下面我们就来谈谈这些问题。很多白领在一些商务往来比较频繁的企业中就会遇到的问题。

商务英语中级的阅读，难度不小。表现为（1）题型丰富。商务英语的阅读题型很具有特色，不同于英语四、六级，甚至与雅思、托福的阅读题型大相径廷。难怪很多同学不能很好地应付商务英语阅读考试。（2）词汇量大。很多词汇都具有典型的商务特色，牵涉到商务领域的各行各业，如果不熟悉该领域的词汇，就很难熟悉这些词。而商务英语阅读题目对于细节的把握是很关键的。（3）文章长，具有较强的专业性。英语四、六级的文章，往往同学们具有一定的知识背景，这样阅读起来不会太累，感觉比较顺。而商务英语考试的文章则截然不同，就是考察同学的商务背景知识，某一领域背景的欠缺，就造成了同学不知文章所以然。

要解决以上问题，不是所谓的考试技巧可以解决的。英语要学好，关键还在日积月累，水到渠成。具有了什么样的水平，才能通过相应的考试。特别是商务英语，注重实践。建议大家可以在长期积累的过程中，存一些。日积月累，这些就是很宝贵的财富。这里，我想讲两个贯穿在我多年教学中的学习方法，希望同学们受益匪浅。

对于词汇，要讲究“帮派记忆法”。何谓“帮派记忆法”？通俗得讲，就是出来一个词，要想到相关的一群词，这群词可以是近义词，也可以是意思可以归为一类的表达方式。比如：剑桥BEC真题集第3辑（中级）－Test 1－Reading－Part Two（20页）文章标题Evaluating the performance of the board.出来evaluate,马上应该想到evaluate = assess = size up = appraise, 都是评估的意思。这在词汇的积累方面很重要。从考试的角度讲，Test 2－Reading－Part Two(40页)马上考到了appraise的名词形式appraisal.从实践的角度讲，每个公司都要举行annual performance evaluation.（年度绩效评估）。多掌握点词，能够给老板留下深刻印象，使自己在职场上脱颖而出，何乐而不为呢？又如，有这样一句话：“市场低迷开始反弹”。马上要想到3种相类似的表达方式：“The market depression began to rebound.” “The market has taken on an upward tendency.” “The market depression has been reversed”.这样，在公司写市场报告或者开会的时候，可以增加句子的丰富性，使报告充满活力。

另外，要很好地对付商务英语阅读考试，提高英语水平，关键还要多看与商务英语相关的文章，特别是商务英语考试的阅读文章，同学们在工作闲暇之余，不妨多看看，权当放松。在中，也可以穿插进来一些商务英语交流的技巧。另一方面，词汇要记得牢，还是要在上下文中记忆。阅读的量多了，英语水平自然上去了，还担心商务英语的阅读考试吗？

以上这些问题你是不是在学习过程中也碰到过，现在给出了答复，你是不是很受用呢？

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第二篇：商务英语在国际上的应用

Business English in the international application

Abstract: Business English language is connected with the business background areas.Business English is the English language in the business domain variants.Business English Correspondence is in the field of international business specific application, their language reflects characteristic features of international business.Business English in the application of international trade is very extensive, involving all aspects of business activities, the whole transaction can be divided into any two phases, we call for co-operation, and maintenance phase of cooperation phase.Seeking cooperation phase, the most important thing is to achieve cooperatio n through negotiations;cooperation in the maintenance stage, so that employees adapt to different cultures, thereby promoting unity and cooperation.Key Words: Business English;International trade;Economic

1.Business English role in international trade

1.1The premise of trade cooperation

In today's world economy, has entered a you are part of me, I am, I have your integration times.Imagine what the inward-looking, self-enclosed would also like to economic development is almost 100 million soar impossible.From the various countries of the inter-firm cooperation opportunities and significantly increased, and the completed these cooperation projects, irrespective of the nature, there will be dragged to the enterprise internal or inter-enterprise business communication.Given the cooperation parties(including enterprises, or other economic organizations or individuals)in their native countries needs to be different, not only the cooperation parties before or in the course of cooperation as well as understanding and cooperation projects involving the State of the related economic background and its signed or acceded to the international treaties, as well as relevant international habits based on cooperation between the parties, but also for the business relationship between project took place in the course of cooperation, but also the norms relating to the Economic Affairs, are necessary to do considerable business English skills and knowledge of the persons involved.It can be said, he left the business English skills and knowledge can hardly move an inch, and international cooperation.Business of the importance of English is evident from this.1.2 Access to trade information

The rapid development of business English, business in the global context can find trading partners and new business, many companies may be introduced by others that the contact potential customers, use them to get in touch with Business English.1.3 Trade with the tools

When sought after the customer, the round turns carried on the service in the transaction consultation stage through the letters and telegrams or the oral way the discussion.It is the entire service critical phase, commercial English in the cargo import-export trade procedure.On transaction consultation and signing link very important.In the international trade operation practice, the trade various links all contact letters and telegrams all constitute the important legal basis.When specially has the trade dispute, it has the result which about the possibility the dispute solves.May realize the trade globalization not only in the entire trade process using the commercial English, not carries on the time and the spatial limit the face-to-face discussion and

the communication, moreover also can save the cost, speeds up the trade development the speed.Moreover.In view of the fact that commercial English also promoted the foreign trade growth in each kind of information platform use, enhances the working efficiency.Commercial English for the trade both sides communication exchange build bridge, accurate and specifically transmits bilateral each kind of related information;It plays the communication round turn medium role and to involve to foreign trade each link.Commercial English has the promotion, the assistance function in the international trade.1.4 Personnel engaged in trade image enhancement

Engaged in international trade activists, higher levels of general culture, and public relations activities in due time, to business English is the world as a channel to enhance outreach and communication, will no doubt added to the Party of infinite charm.China's Vice Premier Wu Yi, she served as Minister of the time, she added to her English a lot of popularity.With certain business English knowledge.sometimes you can get twice the result.Global integration in the future world pattern will make our increasingly in close proximity, language is the narrow bridge this distance.1.5 Survival skills

With the continuous increase in foreign-funded enterprises, more and more people are working in foreign companies.Although the nature of work, workplace is different, but they will encounter the same problem is how to engage in foreign-related economic and trade activities, how to have a place in the foreign-owned businesses.Language differences is undoubtedly of the greatest obstacles encountered by these people, known as life other than English, academic English, business English is the most important communication tool in modern foreign-funded enterprises.From an objective point of view of business English comparison of straightforward, and requires strict accuracy, interest is not strong.But working class language and complement each other, everyone needs to work or face, so it becomes the survival and development languages, no one is indispensable.Foreign business English as a standardization of the criteria for selecting staff in non-English-speaking countries, becoming into international business thoroughfare.1.6 Means to promote business

Many companies at the time of entering the international market, advertising is their only representative.Successful advertisement for enterprises to establish a good image, lay the Foundation for market development.Advertising in the expected location for enterprise product in the target market, is the most effective means to contact potential customers.Many businesses use English advertisements, to pass information to the world.Ads as an application of English language, it has its own unique language style and characteristics.Unique beautiful advertising English words, syntactic concise and rich content, rhetoric is very dynamic, thought provoking.2 English and Business EnglishLanguage exists in a certain language environment.Different language environments actually represent different areas of communication and social fields.Therefore, the language also exists in different areas.At the same time, exist in different areas of language in communication and linguistic styles vary, we considered this different register on the different.Register of the so-called, refers to the language of the community in the verbal communication of certain scenes(particularly areas of working life)used with group characteristics and scene characteristic language.A register of language in the language community can reflect the

professional characteristic of this area.As a business language for business information carriers, is evolved as the origin and development of business registers, which are variations of languages in the areas of business.We are here referred to as business register.Business register has a very strong business characteristics.Register of a language into the business process, the language and register are struggling to maintain their characteristics.Business English correspondence is a form of writing in the business register.Business register is a language into business in the formation of language variants in the field.In this register, there are many different languages, including Japanese, English, and so on.Also, there will be business Japanese, business English, and so on.In international business, buyers and sellers through the English international language Exchange.After entering the business world, more and more under the influence of business register in English, in the business register has gradually formed a unique business English.Business English is different from people in their daily life as seen in English, it contains a lot about business in the language of the element.Many of those who know English but lack of business knowledge may not be able to understand material aspects of business English, including in terms of listening, speaking, reading and writing.Listening, speaking, reading, writing, and other aspects of business English contain belong to the business register, reflecting business class features.With the rapid development of international trade, growing international business activities, business language use has become even more frequent, especially business English.As far as the international business, buyers and sellers in different countries, from very far away, not many opportunities for face-to-face talks, of course, face to face negotiation costs are extremely high.Therefore, the international business mainly through letters, telegrams and other means.4Characteristics of business English correspondence in business register

4.1 Frequent business terms basically is the business aspects of business English correspondence, it appears in the language of a lot of business terms.Business terms of use will make the language more concise and more save time and thus more efficient.One reader to fully understand an article business English correspondence, knows only the literal meaning of each word or the whole article is not enough, he needs to understand business terms that appear in the article.Many business terms that occur in business English correspondence, such as FOB(Free On Board)is the price terms, saying “FOB”;D/P(Documents against Payment)is a method of payment, means “payment”;TPND(Theft pilferage and Non-Delivery)is a transport insurance terms, saying “steal pilferage risks”;B/L(Bill of Lading)is a transport documents, bills of lading;FAQ(Fair Average Quality)is a quality representation, represents a fair average quality.Frequently used business terms are typical characteristics of business English problem.The term also reflects the style of business features.The business terms concisely listed above, meaning-rich, easy to use.These words relate to a number of related knowledge.Many words in their business, a member of the social groups to realize the inherent in its real meaning, not to mention the contains these words and sentences.4.2 Language simplicityConciseness in business, time is money.Therefore, in the business register, all members must comply with the essential requirements, that is the language simple, avoiding long-winded.Course in simple language when expression must also pay attention to the full.In the languages of the Organization to enable readers to quickly know the author wanted to express meaning.Business English correspondence tend to be short, virtually no nonsense.: Ands the expression expression of simple means to Please don't hesitate tell us--------Please tell

usDuring the year a of 2004-----------------During 2004Will you be good enough-----------------PleaseCome to decision------------------------DecideFor the price of USD 600---------------For USD 600Due to the fact that-----------------------Because such as the above examples abound in business English correspondence.This allows authors to quickly and clear expression of their ideas, thereby enhancing the productivity of both parties.If at the time of business English correspondence, writes in the La long-winded, you may not even see the recipient's interest and patience to look at.4.3 Note that the principles of politeness in business English correspondence should pay attention to the principles of politeness, courtesy of the Department said the expression is not only polite, but also take the initiative to understand each other [3].Light with a simple polite expressions such as “Please”, “Your esteemed firm”, etc.is not enough.Business English Correspondence of the recipient is the writer's customers, or customers.Most of the recipient and write in different countries, each to the other main impression is that the text from the letter reflected.In the letter to new customers when it is more important, because the letter is to give each other the first impression.Courtesy letter should be noted that the principle of

4.4 Considerate toward each other, and that is sympathetic to take into account each other's needs, aspirations and feelings, and take the initiative, such as station on the other side's point of view, for each other.In the business sector, through business English letters or telegrams, contact with the customer equally stressed that “the customer is God,” and “ ” for God's sake.Business Communications is the receipt of the letter from customers who wrote a letter.Therefore, to avoid when writing(We Attitude), always(You Attitude)attitude toward each other, always put the recipient in mind, can stand in each other's point of view taking into account each other's wishes and feelings.Compare for example is as follows: “We Attitude”(1)We allow you a 3%discount for cash pay-ment.(If cash, our 97 percent)(2)We are pleased to announce that…………(We are pleased to announce that)" You Attitude”(1)You will earn a 3% discount if you pay bycash.(When you pay cash, you can hit 97 percent).(2)You will be pleased to know that…………(You will be happy to learn that up)By comparison between two sentences above easily tell the differences and effects.Looked from the entire sentence that, the first group of sentence are many is emphasized letter writer, are one kind “We Attitude” manner;The second group of sentence has used “You Attitude” in the manner, more emphasis opposite party, takes with to respect opposite party.Looked from the word usage that, “allow” and “announce” appears too stiffly, in the expression is not very polite;But in the second sentence “earn” and “bepleased to know”, the word usage was appropriate, forgives opposite party desire and the feeling, accepted easily for opposite party, also easily made the good impression to opposite party.Therefore, when writing, must pay attention to the pardon opposite party, not only this may manifest the write friendly manner, also can give later service to bring a bigger convenience.Conclusion

Register of Commerce is the concrete expression in the language in the area of business.English use of generalized makes most international companies have chosen it as a marketing weapon, the organic combination of both English and international trade or business English.Global economic integration is being further deepen, commercial activity was increasing, and increasingly close business contacts, as fire international trade business such as tea, challenges and new era-specific friction ensue.Application of improving business English in international

trade, in large part will bring to companies or corporations to maximize efficiency.References:

[1] Dai qingxia.An introduction to Sociolinguistics [m].Beijing: commercial press, 2004.[2] Guo Xi.Chinese Sociolinguistics [m].Hangzhou: Zhejiang University Press, 2004.[3] Xu Meirong.Foreign trade English correspondence [m].Beijing: the University Press, 2002.

第三篇：商务英语--外企面试问题精华+面试技巧

商务英语---外企面试问题精华+面试技巧

一、英语面试常见问题（1）

二、英语面试常见问题（2）

三、英语面试常见问题（3）

四、英语面试常见问题（4）

五、错误的回答案例以及补救

六、轮到你自己来参加面试了，看你的了！

七、关键时刻来了，怎么谈待遇

我从HR角度整理了一些面试问题精华以及面试技巧，非常实用！每个问题也有不同的回答备选，大家可以根据自己实际情况灵活运用（比如你性格稍微内向，就不要为背诵句子而说自己活泼开朗等等，你懂的！），祝大家工作顺利！正文开始啦：

一、英语面试常见问题(1)

Q： Can you sell yourself in two minutes？ Go for it.（你能在两分钟内自我推荐吗？大胆试试吧！）

A： With my qualifications and experience, I feel I am hardworking, responsible and diligent in any project I undertake.Your organization could benefit from my analytical and interpersonal skills.(依我的资格和经验，我觉得我对所从事的每一个项目都很努力、负责、勤勉。我的分析能力和与人相处的技巧，对贵单位必有价值。)

结构化面试技巧解析结构化面试技巧...结构化面试技巧...2

Q：Give me a summary of your current job description.(对你目前的工作，能否做个概括的说明。)

A：I have been working as a computer programmer for five years.To be specific, I do system analysis, trouble shooting and provide software support.(我干了五年的电脑程序员。具体地说，我做系统分析，解决问题以及软件供应方面的支持。）Q：Why did you leave your last job？(你为什么离职呢？)

A： Well, I am hoping to get an offer of a better position.If opportunity knocks, I will take it.（我希望能获得一份更好的工作，如果机会来临，我会抓住。）A：I feel I have reached the “glass ceiling” in my current job./ I feel there is no opportunity for advancement.（我觉得目前的工作，已经达到顶峰，即没有升迁机会。)

Q：How do you rate yourself as a professional？(你如何评估自己是位专业人员呢？)

A： With my strong academic background, I am capable and competent.(凭借我良好的学术背景，我可以胜任自己的工作，而且我认为自己很有竞争力。）Q： What contribution did you make to your current(previous)organization？(你对目前/从前的工作单位有何贡献？)

A： I have finished three new projects, and I am sure I can apply my experience to this position.(我已经完成三个新项目，我相信我能将我的经验用在这份工作上。)

Q：What do you think you are worth to us？(你怎么认为你对我们有价值呢？)

A：I feel I can make some positive contributions to your company in the future.(我觉得我对贵公司能做些积极性的贡献。)

Q：What make you think you would be a success in this position？(你如何知道你能胜任这份工作？）

A：My graduate school training combined with my internship should qualify me for this particular job.I am sure I will be successful.(我在研究所的训练，加上实习工作，使我适合这份工作。我相信我能成功。)

Q：Are you a multi-tasked individual？(你是一位可以同时承担数项工作的人吗？)or Do you work well under stress or pressure？(你能承受工作上的压力吗?)A：Yes, I think so.A：The trait is needed in my current（or previous)position and I know I can handle it well.(这种特点就是我目前（先前）工作所需要的，我知道我能应付自如。)

二、英语面试常见问题(2)

Q：What is your strongest trait(s)？(你个性上最大的特点是什么？)A：Helpfulness and caring.（乐于助人和关心他人。）A：Adaptability and sense of humor.（适应能力和幽默感。）A：Cheerfulness and friendliness.（乐观和友爱。）

Q： How would your friends or colleagues describe you？（你的朋友或同事怎样形容你？）A：(pause a few seconds)(稍等几秒钟再答，表示慎重考虑。)They say Mr.Chen is an honest, hardworking and responsible man who deeply cares for his family

and friends.(他们说陈先生是位诚实、工作努力，负责任的人，他对家庭和朋友都很关心。)A：They say Mr.Chen is a friendly, sensitive, caring and determined person.(他们说陈先生是位很友好、敏感、关心他人和有决心的人。)

Q：What personality traits do you admire？(你欣赏哪种性格的人？)

A：(I admire a person who is）honest, flexible and easy-going.(诚实、不死板而且容易相处的人。)

A：(I like)people who possess the “can do” spirit.(有“实际行动”的人。)Q：What leadership qualities did you develop as an administrative personnel？(作为行政人员，你有什么样的领导才能？)

A：I feel that learning how to motivate people and to work together as a team will be the major goal of my leadership.(我觉得学习如何把人们的积极性调动起来，以及如何配合协同的团队精神，是我行政工作的主要目标。)

Q：How do you normally handle criticism？(你通常如何处理别人的批评？)A：When we cool off, we will discuss it later.(我会等大家冷静下来再讨论。)Q： What do you find frustrating in a work situation？(在工作中，什么事令你不高兴？)A： Sometimes, the narrow-minded people make me frustrated.(胸襟狭窄的人，有时使我泄气。)

Q：How do you handle your conflict with your colleagues in your work?(你如何处理与同事在工作中的意见不和？)

A：I will try to present my ideas in a more clear and civilized manner in order to get my points across.(我要以更清楚文明的方式，提出我的看法，使对方了解我的观点。)

Q：How do you handle your failure？(你怎样对待自己的失败？)

A： None of us was born “perfect”.I am sure I will be given a second chance to correct my mistake.（我们大家生来都不是十全十美的，我相信我有第二个机会改正我的错误。)

三、英语面试常见问题(3)

Tell us about yourself.这是一个有关你个性、背景、学习以及工作经历的非常宽泛的问题。你可以准备一个简洁的回答。

Why should we hire you？

招聘者正在问有关你的特点和强项的问题。当然，对求职的公司也要有所了解，你的加入要给对方带来效益才好。Why did you leave your last job？

面试人员想要知道你是辞职的，还是被辞退的，或是下岗的，并希望了解原因。你最好实话实说，职场讲究诚信。Are you willing to relocate？

这代表着你是否愿意移居另一个城市或国家。Tell me about your scholastic record.这是指你在学校及大学所学的学科和成绩。

Tell me about your extracurricular activities and interests.

第四篇：商务英语面试时应该注意哪些问题

商务英语面试时应该注意哪些问题

类别：阅读来源：美联英语学习网

目前很多的朋友都会接触到商务英语面试，而在面试的过程中，自己的英语能力才会变得更好，接下来我们就来看下到底商务英语面试都应该注意哪些问题，请看下面我的内容表述。

到底商务英语面试时应该注意哪些问题呢？在下面的文章中也已经给出了一些相关的提示，一旦大家在意识到了这些后，日后的英语学习过程也将会顺利了许多。所以无论如何大家都应该把这些问题注意一下，这将会影响到面试结果。

商务英语面试的时候包括：1.对目标公司所在地、规模、在全球的活动概况等要事先有所了解，包括总公司在国内设立分公司的时间、业绩表现、经营规模，以及今后打算开展的业务等，若能得到业界的评价更好。如无法得到书面资料，也要设法从该公司或其他同业中获得情报。

2.面试时自我介绍内容应强调应征的动机以及想应征的岗位，因此好相关岗位的情报，自我介绍时才能胸有成竹，切合主题。3.准备好所有证书材料，譬如与专业能力相关的资格证书，或参加培训的资料，最好和应征职务有直接关联，不但可证明自己在这一方面所做的努力，也表示具有这个潜能。另外还要谈吐自信，就是要积极地进行自我肯定，让面试人充分了解你的优点与潜能。

商务英语面试时应该注意哪些问题呢？在以上的文章描述中也已经给出了大家所需的答案，一旦大家在看过了这些后，相信所有的学习麻烦也会被我们很好的解决了。而这些方式方法也恰恰是我们都最为需要的一点相关内容了。

第五篇：浅谈商务英语的发展与应用1

摘要： 随着经济发展的日益全球化，中国将在更广阔的领域、更深的层次融入国际生活，我们在经济、文化、教育等领域内的对外交流与合作日趋频繁。现代商务英语已赋予了它新的概念，它涵盖我国人民在各个领域、各个层面的对外交往活动中所作的英语应用。中国入世，众多的外国企业将在中国寻求发展的机会，而纵观的企业迎来了走向世界的机遇，商业外贸领域获得了长足的发展.目前商务英语证书越来越受到重视，造成了当前商务英语的火热形势。本文根据商务英语的现状，从其发展和应用加以讨论，并提出了自己的看法。

关键词：商务英语；发展；应用；

浅谈商务英语的发展与应用

引言

商务英语作为现代国际化企业中最重要的交流工具，已经成为人们工作学习不可缺少的技能。同时，对许多人尤其是国际化企业员工来说，商务英语的沟通技巧和水平已成为影响其工作机会，提职加薪以及事业发展的重要因素。在中国，商务英语证书被各类涉外企业、部门、组织或机构用来作为招收职员时英语能力的证明；同时也是商务工作人员或英语学习者检验、提高自己英语水平的方式；对于即将进入职场的在校学生或已工作的青年来说，它是就业、求职的重要砝码，因此，商务英语证书被称为商务求职的通行证，本文试从当前商务英语的现状及其应用谈谈自己的看法。

一、什么是商务英语

从商务英语诞生那天起，这个概念就被赋予了许多内涵。有了“商务”这层意义，它就不再是一个单纯的英语学习范畴。随着我国吸纳外资大国地位的确立与对外投资的迅猛发展，我国企业国际化程度迅速提高；而与之相协调，培养具备全球化经营能力、适应多国文化与具备国际商务英语沟通能力的人才就被提到日程上来。与TOEFL、GRE、GMAT以及我国目前举行的大学英语四、六级考试不同，商务英语考试特别注重考生运用英语在商务环境中进行交际的能力。因此商务英语证书在全球商业界得到广泛的认可，在中国各涉外经济部门以及在华投资的跨国公司中更是倍受青睐。目前我国已有数百家外资企业把商务英语证书作为衡量应聘人员英语水平的唯一标准。随着外资企业的不断增多，越来越多的中国人开始在外企里工作。虽然工作性质，工作场地有所不同，但是他们都会遇到同样的问题，就是如何从事涉外的经济贸易活动，如何在外商经营的企业里占有一席之地。语言差异无疑是这些人所遇到的最大的障碍，在我们熟知的生活英语、学术英语之外，商务英语是现代外资企业中最重要的交流工具。

商务英语的种类 ：

BEC：剑桥商务英语证书（BEC）考试是剑桥大学考试委员会（UCLES）专门为我国设计的英语水平考试。该项考试包括选择题和非选择题，主要对考生的英语读、写、听、说能力进行全面的测试。

TOEIC：TOEIC是美国教育考试服务中心（ETS）在1979年为大型跨国企业和政府机构开发，主要用于测量员工在国际工作环境中英语交流能力的考试，经过20多年的完善和发展，今天已经被作为全球职业英语考试的标准。每年在60多个国家有超过200万的考生选择参加TOEIC，4000多家国际化的公司或机构承认并使用TOEIC成绩。

TOPE：职业英语考试(Test of Professional English)是由世界权威教育测试机构——ETS美国教育测试服务中心（Educational Testing Service）专门针对母语非英语国家的企业、政府部门和英语学习爱好者最新设计、开发的一项考试。在国家经贸委的大力支持下，该考试顺利进入中国，由教育部考试中心和北京泰跃国际教育投资有限公司合作在全国组织实施此项考试，保证考试管理的质量和声誉。TOPE包括了听、说、读、写四个部分的内容，试题选用当前国际商务及生活环境中最通用的英语语言，并为考生创造一个全新的语言环境，使考生可以在一个比较轻松的环境中测试并提高英语水平。

二、商务英语的应用现状

1．商务英语的应用体现

1.1商务英语在对外贸易磋商和谈判中有着重要作用。

在许多国际进出口贸易中，都需要运用商务英语去进行相关合作事项的磋商与谈判，同时，在拟定合同协议的同时也需要用到商务英语，因此，商务英语在国际贸易中起着至关重要的作用，可以说，对商务英语的正确应用可以决定一次商务谈判的成功与否。在贸易磋商中运用商务英语一定要做到用词准确，用词严谨，行文写作要讲求规范，要注意到用语的专业化与规范化。

1.2.商务英语在商贸广告中也有着巨大的作用，其具体作用表现在两方面：

（1）商务英语起着对外来产品进行解释，使人们更加容易理解这种产品的作用。

（2）商务英语还可应用于策划对外产品的宣传上。特别是在策划对外产品的宣传时，对商务英语的应用更是有着较高的要求，它要求对产品的推介广告词要用词优美、独到，要恰到好处，又要能耐人寻味，并且在用词用语上要能打动消费者，激发起消费者的消费个欲望，在促进产品的销售上起到重要作用。因此，商务英语在应用于广告设计时要做到不拘一格，打破惯例和常规，在语言规范，用词严谨的情况下，又要具有含蓄、幽默、生动、机智的特点。因此，商务英语在广告设计中的应用可以说是一个难点。1.3.商务英语在商务函电中的应用。

在对外贸易过程中经常会碰到商务函电的往来，商务函电具体包括以下三种形式：即纸质函件、电子函件、商务电话。不管是哪种函件，都有着其自身的特点和极其重要的作用，它们往往都是有着自身的特殊目的的。比如为了建立业务联系，确定商品价格以及商品信息、签订协议、催促货款等。而且其中的纸质函件和电子函件在商务函件中都有着较强的证据性，需要我们慎重的保存。随着贸易国际化的进一步加深，国际商务活动也日益频繁，商务英语函件使用率也相应增加，且在现代贸易中，对商务英语函件的要求也越来越高。其中在商务英语函件中要注意以下几点：（1）注意尊重对方，在书写过程中，字里行间应表现出一种礼貌；（2）商务英语函件要求简单明了，不能有过多的重复叙述，要求语言简练、直接、开门见山；（3）传达的信息要求准确无误，这就要求商务英语用语要有相当高的严谨性和准确性，要尽量避免使用一些具有歧义的词语。

1.4.商务英语在商务翻译中也起着重要作用。

商务翻译分为书面翻译和口头翻译。书面翻译要求我们要准确表达书面文件中的意思，必须要忠于原文，不能有随意夸大的地方，更不能凭自己想象进行随意发挥。正如鲁迅先生所说的：凡是翻译必须兼顾两面，一则当然为求其易解，一则保存着原作的丰姿。"对于在商务洽谈中的口头翻译，其要求更高，翻译时要做到灵活，即要能表达原意，也能做到为洽谈者进行补充，同时还要注意礼貌，以免在洽谈过程中出现因表达失误而造成不必要的误会或是一些不必要的尴尬。总之，口译既要求你有着丰富而牢固的商务英语知识，还要求你有着良好的临场应变能力。因此，口译也是难度系数最大的。

2、学习商务英语的工具性意义

目前我国商务英语的学习者范围非常广泛。其中包括有在外资企业工作的员工、身处国际商务环境的从业人员、要出国深造的人，有一定的英语基础，但在英语使用过程还欠熟练的从业人士，企业的领导者和决策者以及对商务英语学习有要求的大学生，将来希望从事商务工作的商业专科大专院校学生。这是因为随着经济的发展和国际商贸活动的增加，商务英语已成为求职、就业时的一项重要考核内容。国际公认的剑桥商务证书考试BEC的引进，为各行各业招聘和培训人才提供了一项权威的、统一的英语工作能力的证明。目前商务英语证书越来越受到重视，作为职业英语的证书，即使不从事商务方面工作，对今后也是很有帮助的，目前，在我国已有许多三资企业、国家机关和企事业单位承认BEC考试证书的效用。该考试自1993的在中国开办以来，在社会上引起了强烈反响，全国40多个大中城市已建立了BEC，考点，每年有两万多人参加BEC1、BEC2和BEC3证书考试。在英国，已有69所大学认可BEC高级证书为参加大学本科学习的语言能力证明；中国已有众多企业如中国国际航空公司、巴斯夫公司(中国)有限公司等承认BEC证书；全世界，已有10所大学确认BEC考试为MBA课程„„种种这些现象，造成了商务英语的火热形势。在最近一系列的招聘会上，我也了解到，很多外企在招聘时除了要求基本的四六级证书，还需要商务英语之类职业证书。

三、商务英语的发展现状

据统计，目前我国开设商务英语专业的高等院校有300多家多年来为我国经济贸易事业的对外交流与发展提供了的大量的人才，这一点我们不能忽视，必须承认。然而，就是从这些人才的实际工作中，我们也分析到了目前我国商务英语教学所存在的弊端。

1．国家教育部对于商务英语教学目前还没有一个统一的规定没有明确商务英语作为一门学科的性质，开课条件、课程设置、教学目的、教学大纲、考察要求等都没有做出具体的规定，这就使得设置该学科的各家院校各行其政，分别按照自己的理解和自己学校的办学条件去教学，不少学校根本就缺乏专业的师资队伍．有些学校让从事英语教学的教师教课，学生学到的只是语言．从商务这个角度、范围学习的语言，有些学校正好相反，教课老师是单纯的经济贸易类出身。以这样的方式培养出来的所谓商务英语专业的学生是根本不能满足我们工作需要的。

2．在我国，商务英语还没有发展成为一门独立的学科，很多高校的商务英语专业都是设在了英语学院内部，成为了语言教学的一个分支，学生毕业后拿到的不是商务英语毕业证书，而是英语语言学证书。殊不知，商务英语与传统的基础通用英语是有着天壤之别的。商务英语与基础通用英语存在着很大的差别。而同时，商务英语与传统的商务学习也不属于同一体系。传统的商务专业学习的是深奥的经济知识，高级管理学等，对英语没有特殊的要求；而商务英语则是要求用英语去从事商业活动，英语是基础，必要掌握熟练而精确的语言，并且要熟知英美国家的文化背景、风俗习惯，只有这样，才有可能进行成功的交际。例如：美国人时间观念很强，做事非常守时，谈生意开门见山，不喜欢寒喧，速度与效率是他们在工作中十分重视的一个方面，而中国人对时间有着不同的理解，做事讲究的是慢工出细活，赴宴讲究晚到，谈生意喜欢在咖啡厅、高尔夫球场等休闲轻松的环境中细细的谈。如此大的差别，中美两国人如果事先不清楚对方的风俗习惯的话是很难达成交易的，不仅如此，还可能导致极大的误会，为以后的交流也造成障碍。因此，我们不难看出，跨文化交际的学习是商务英语学习者的一个重要内容。

四、结语

虽然还存在这样或那样的问题，但在商业文化不断发展的同时，商务英语也在不断发展，现在不仅局限于日常会议、专业培训、谈判技巧、交流方式等传统培训，一些行业商务英语、生活商务英语培训也脱颖而出，既有中西结合的也有原版引进的。

说到底英语是一种语言，可以只是一块敲门砖，也可以看成是一切提高的障碍，因为英语是涉及语言的，真正价值的实现都是跟沟通相连的，在跨国的沟通和交流中，要把自己的想法和意图准确到位的传达给对方，同时又要接收对方的信息，这是最大的问题。专业知识相较之下反在其次。此时，商务英语的地位就凸显出来。因此在国际化的今天，商务英语也必定会不断完善，继续火热仍是大势所趋。

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