TED演讲成功的两大秘诀

第一篇：TED演讲成功的两大秘诀

TED演讲成功的两大秘诀

一 前期准备工作

当我想到要做一个扣人心弦的演讲，在我脑海中浮现的是去带着观众踏上一段旅途。1.做好提纲

除非你有值得一说的东西，不然你就做不了一个好的演讲。而对你想说的内容进行提炼和建立结构是准备过程中最重要的部分。2.讲一个故事

我们都知道人们很喜欢听故事，而那些最引人入胜的叙述结构中都有着大量的隐喻。当我想到要做一个扣人心弦的演讲，在我脑海中浮现的是去带着观众踏上一段旅途。一个成功的演讲是一个小小的奇迹，人们由此看到不同的世界。

如果你把故事当作一段旅途，最重要的便是找出从哪里开始、到哪里结束。想想观众们对你的故事可能已经有了哪些了解、他们有多关心它，以此找到合适的起点。

最棒的演讲者会非常快速地介绍主题，解释他们自己为什么会对这个话题感兴趣，并说服观众相信他们也应该关注这个主题。3.突出重点

我在演讲者的初稿中发现的最大问题是会涵盖太多内容。你无法在一个演讲中去概括整个行业。如果你试图将你知道的所有东西都塞进演讲，那就没时间去举出关键的细节了，而且你的演讲会因各种抽象的语言而晦涩难懂，从而会导致本身就懂的人能听得懂，而之前不懂的人就不知所云了。

你需要举出具体的例子来使你的想法有血有肉，充实起来。

不要一心想把所有东西都纳入到一个短短的演讲。相反地，要深入。不要告诉我们你研究的整个领域，告诉我们你的独特贡献。

当然，过度阐述或者纠结于内容的意义也不可行。对这种情况有另一套补救的方法。记住，观众们很聪明。让他们自己去找寻出一些意义，去各自归纳收获的结论。4.营造悬念

很多顶级的演讲具有着侦探小说般的叙事结构，演讲者引出问题开始演讲，然后介绍寻求解决方法的过程，直到恍然大悟的一刻，这时观众自会看到这一切叙述的意义。

如果一个演讲失败了，几乎都是因为讲者没有设计好整个故事，错误估计了观众的兴趣点，或者忽略了故事本身。即使话题再重要，没有足够的叙述作为铺垫，反而偶然冒出一些武断的意见总会让人感到不爽。没有一个递进的过程，就不会感到自己有所收获。

二 想好演讲方式

我认为最简单且实用的方法就是上台前做一下深呼吸。1.最受欢迎的演讲都是背好了讲

一旦你想好怎么说故事了，就可以开始重点考虑具体的演讲方式。发表一个演讲有三个主要的途径：

1、照着手稿或提词器直接读；

2、记下演讲提纲来提示你要讲的具体内容；

3、记住全部内容。

我的建议是：别照着读，也别使用提词器。一旦被人们看出来你在照着读，观众们的注意力就会转移。突然你就与观众变得疏远。

我们很多最受欢迎的TED演讲都是逐字逐句完全记下来的。如果你有充裕的时间做这样的准备，这其实就是最好的演讲方式。2.使用亲切的谈话式语气

有些讲者倾向于较为权威、装逼、强硬或热切的语气，可是谈话式的语气会听上去更令人舒服。

如果成功的演讲是一次旅途，那就不要在过程中惹恼你的旅伴。有些讲者表现得太过于自我。他们表现得非常优越、人生成功而圆满，但观众们就会感到无语。千万别这样。

3.减少下半身的移动

就那些毫无经验的演讲者而言，肢体表现是演讲中最难的一部分，不过人们却会太容易高估它的作用。用对措辞、说好故事、以及演讲的内容要比你站姿如何、看起来是否紧张更大程度地决定演讲能否成功。对台风而言，一定程度上的训练就有很大帮助。

我们在早期排练时候发现的最常见的错误，是人们会过于频繁地移动身体。他们会晃来晃去，或者把重心在两腿间不停移动。如此容易分散观众的注意力。其实，只要减少下半身的移动就可大大提高台风。4.把握眼神交流

在台上最关键的肢体语言或许应该是眼神交流。在观众席里找五六位看起来顺眼的，演讲时用眼神和她们交流，把他们当成你很久没见的老朋友，想象你正把他们带进你的工作中来。这样的眼神交流相当有效，它比其他任何方法都要对你的演讲有帮助。即使你没有充足的时间做好准备，必须得照着稿子读，那么抬起头做一些眼神上的交流会让一切变得不同。5.如何面对紧张

对无经验的演讲者而言，另一个大挑战就是紧张，不同人应对紧张有不同的处理方法。很多讲者在演讲前会呆在观众席中，这方法很有效，因为听前面的演讲者演讲可以转移注意力并减少紧张。

我认为最简单且实用的方法就是上台前做一下深呼吸。真心有效。

就算不能完全克服紧张，也没关系，观众们其实也预料得到你会紧张。紧张能使你表现得更好：它给予你表现的力量，并保持你思维敏捷。稳住呼吸，一切都没问题的！

甚至，承认紧张也可以带来魅力。大胆展示出你的脆弱，无论是紧张亦或是你的语音语调，只要是实在的，都是赢得观众倾心的有力武器。在2012年TED大会上演讲的苏珊·凯恩就特怕做演讲。你可以感觉到她在台上时的脆弱，这种感受让观众都为她加油—所有人在结束后都想拥抱她。努力使她美丽，也使她的演讲成为当年最受欢迎的一个。

6.恰当采用多媒体技术

现在为我们所用的多媒体技术数不胜数，所以觉得怎么也得用幻灯片吧，什么都不用都觉得对有点不起观众。现在大多数人都知道PPT的诀窍：保持简洁；不要把幻灯片做成演讲稿（就好比列出你所要讲的每一点—这些最好写在你手中的小卡片里）；不要把幻灯片上的内容原封不动地大声念出来。

许多顶尖的TED演讲者不用幻灯片，而且很多演讲内容也不需要它。如果你要用到视频，那么，把它剪辑得足够短—如果长于1分钟，你就有可能失去观众了。还有，任何带配乐的视频都可能会让人倒胃口。而且无论如何，别放你自己被电视台采访的视频。我曾看过有演讲者这么做，而且真不怎么样—没人会想要了解你的自大。观众已经在你面前听你现场演讲了，为什么还要同时让他们到看你出现在新闻采访的特写镜头中呢？

第二篇：TED演讲：成功的秘诀

成功的钥匙

When I was 27 years old, I left a very demanding job in management consulting, for a job that was even more demanding: teaching.I went to teach seventh grades math in the New York City public schools.And like any teacher, I made quizzes and tests, i gave out homework assignments.When the work came back, I calculated grades.What struck me was that I.Q.was not the only difference between my best and my worst students, some of my strongest performers did not have stratospheric I.Q.Scores, some of my smartest kids weren’t doing so well.And that got me thinking, the kinds of things you need to learn in seventh grade math, sure, they’re hard: ratios, decimals, the area of a parallelogram, but these concepts are not impossible.And I was firmly convinced that every one of my students could learn material if they worked hard and long enough。

在我27岁的时候，我辞去了一份非常有挑战性的职业-企业管理咨询，转而投入了一份更加具有挑战性的职业：教育。我来到纽约的一些公立学校教七年级学生数学，和别的老师一样，我会给同学们做小测试和考试，我会给他们布置家庭作业。当这些试卷和作业收上来之后，我计算了他们的成绩，让我震惊的是，I.Q的高低并不是我最好的和最差的学生之间唯一的差别，一些在课业上表现很好的学生并不具有非常高的IQ分数，一些聪明的孩子反而在课业上表现的不那么尽如人意，这引起了我的思考。当然，学生们在七年级需要学习的东西，是有难度的，像比率，小数，平行四边形的面积计算，但是这些概念是完全可以掌握的，我坚信我的每一位学生都可以学会教材内容，只要他们肯花时间和精力的话。

After several more years of teaching, I came to the conclusion that what we need in education is a much better understanding of students and learning from a motivational perspective, from a psychological perspective.In education, the one thing we know how to measure best is I.Q., but what if doing well in school and in life, depends on much more than your ability to learn quickly and easily? So I left classroom, and I went to graduate school to become a psychologist.I started studying kids and adults in all kinds of super challenging settings, and in every study my question was who is successful here and why.My research team and I went to West Point Military Academy, we try to predict which cadets would stay in military training and which would drop out.We went to the National Spelling Bee, and tried to predict which children would advance farthest in competition.We studied rookie teachers in really tough neighborhoods, asking which teachers are still going to be here in teaching by the end of the school year.And of those, who will be the most effective at improving learning outcomes for their students.We partnered with private companies, asking which of these salespeople is going to keep their jobs, and who’s going to earn the most money? 经过几年教学之后，我得出一个结论，我们在教育方面需要做的是从学习动力的角度和心理学的角度对学生和学习行为，进行一次更为深刻的理解。在教育系统中，我们都知道评价优秀学生的标准就是IQ，但如果在学校和生活中的优秀表现远不仅仅依赖于你轻松高效的学习能力呢？所以我离开了讲台，回到学校继续心理学硕士学位。我开始研究，孩子和大人在各种具有挑战性的情况下以及在各项研究中，我的问题是谁才是成功者，为什么他们会成功？我和我的研究团队前往西点军校展开调研，我们试图预测哪些学员能够耐得住军队的训练，哪些会被淘汰出局。我们前去观摩全国拼字比赛，同时也试着预测哪些孩子会晋级到最后的比赛。我们研究，在恶劣的环境下工作的，刚入行的老师，询问他们哪些老师会在学年结束后继续留下来任教。以及他们之中谁能最快地提高学生的学习成绩。我们与私企合作，向他们询问哪些销售人员可以保住工作，哪些赚钱更多？

In all those very different contexts, one characteristic emerged, as a significant predictor of success, and it wasn’t social intelligence, it wasn’t good looks, physical health, and it wasn’t I.Q., it was grit.Grit is passion and perseverance for very long-term goals.Grit is having stamina, grit is sticking with your future, day in, day out.Not just for the week, not just for the month, but for years and working really hard to make that future a reality.Grit is living life like it’s a marathon, not a sprint.A few years ago, I started studying grit in the Chicago public schools.I asked thousands of high school junior to take grit questionnaires, and then waited around more than a year to see who would graduate, turns out that grittier kids were significantly more likely to graduate, even when I matched them on every characteristic I could measure, things like family incomes, standardized achievement test scores, even how safe kids felt when they were at school.So it’s not just at West Point or the National Spelling Bee that grit matters, it’s also in school, especially for kids at risk for dropping out.To me, the most shocking thing about grit is how little we know, how little science knows about building it.在所有那些不同的环境下，一种性格特征凸显了出来，这种特征很大程度上预示了成功，而且他并不是社交智力，不是漂亮的外表，强健的体魄，也不是很高的I.Q.，它是毅力。毅力是对长远目标的激情和坚持，毅力是拥有持久的恒劲，毅力是你对未来的坚持，日复一日，不是仅仅持续一个星期或者一个月，而是几年甚至几十年努力奋斗着，让自己的梦想变为现实。毅力把生活当成一场马拉松而不是一场短跑。几年前，在芝加哥的公立学校里开始研究毅力，我对上千名初中生进行了关于毅力的问卷调查，然后等候了一年多来看最终哪些学生能毕业结果证明那些更具毅力的学生在毕业的概率上占绝对优势，即使是在同样可以量化的外在因素下，像家庭收入，标准化成绩测验的分数，甚至是孩子们在学校能获得多少安全感之类，仍是有毅力的学生更容易毕业，所有不仅仅是在西点军校里或者全国拼字比赛上才需要毅力，在学校亦是如此，尤其是对于那些徘徊在辍学边缘的孩子们。对我来说，关于毅力最让我震惊的事情莫过于对于毅力，我们知之甚少，在培养毅力上，科学对理解的认识又是何等贫乏。

Every day, parents and teachers ask me “how do i build grit in kids?” What do I do to teach kids a solid work ethic, how do i keep them motivated for the long run? The honest answer is, I don’t know.What I do know is that talent doesn’t make you gritty.Our data show very clearly that there are many talented individuals who simply do not follow through on their commitments.In fact, in our data, grit is usually unrelated, or even inversely related to measure of talent.So far, the best idea I’ve heard about building grit in kids is something called “growth mindset”.This is an idea developed at Stanford University by Carol Dweck, and it is the belief that the ability to learn is not fixed, that it can change with your effort , Dr.Dweck has shown that when kids read and learn about the brain and how it changes and grows in response to challenge, they’re much more likely to persevere when they fail, because they don’t believe that failure is a permanent condition.So growth mindset is a great idea for building grit, but we need more, and that’s where I’m going to end my remarks, because that’s where we are, that’s the work that stands before us.We need to take our best ideas, our strongest intuitions, and we need to test them.We need to measure whether we’ve been successful, and we have to be willing to fail, to be wrong, to start over again with lessons learned.In other words, we need to be gritty about getting our kids grittier.Thank you!

每天都有家长和老师来问我“我怎样做才能培养孩子的毅力呢”该做些什么才能教授给孩子们真正的职业道德，我又该怎样调动他们长期的积极性呢？老实说，我不知道。我所知道的是，才华并不能使你坚韧不拔，我们的数据十分清楚的表明，有许多才华横溢的人，他们都无法坚持兑现自己的承诺。事实上，根据我们的数据来看，毅力通常与其他因素无关，甚至与才华的衡量标准背道而驰。到目前为止，我所听说过得在孩子身上培养坚忍品质最有效的方法，叫“成长型思维模式”。斯坦福大学卡洛杜威克提出过一个观点，他相信人的学习能力是可变的，他随着你的努力程度而变化。杜威克教授表示，当孩子们阅读和学习有关大脑的知识，以及它在面对挑战时所发生的变化和成长情况，他们失败之后更容易坚持下去，因为他们不相信一直失败下去，因此，成长性思维模式对培养毅力大有裨益。但是我们需要更多，我决定在次结束我的评论，因为我们正在经历这一切，这是眼前所面临的工作，我们要拿出最好的想法和最强的直觉。我们要对他们进行实践，我们需要估量这一切是否成功，同时还要渴望面对失败和错误，要从这些失败中汲取教训经验重新再来，换句话说，我们只有自己变得更加有毅力才能让我们的孩子变得更有毅力，谢谢大家。

第三篇：8-secrets-of-success 成功的八个秘诀Ted演讲台词

Eight secrets of success

Richard St.John

This is really a two-hour presentation I give to high school students, cut down to three minutes.And it all started one day on a plane, on my way to TED, seven years ago.And in the seat next to me was a high school student, a teenager, and she came from a really poor family.And she wanted to make something of her life, and she asked me a simple little question.She said, “What leads to success?” And I felt really badly, because I couldn't give her a good answer.So I get off the plane, and I come to TED.And I think, jeez, I'm in the middle of a room of successful people!So why don't I ask them what helped them succeed, and pass it on to kids? So here we are, seven years, 500 interviews later, and I'm gonna tell you what really leads to success and makes TED-sters tick.【And the first thing is passion.】

Freeman Thomas says, “I'm driven by my passion.” TED-sters do it for love;they don't do it for money.Carol Coletta says, “I would pay someone to do what I do.” And the interesting thing is: if you do it for love, the money comes anyway.【Work!】

Rupert Murdoch said to me, “It's all hard work.Nothing comes easily.But I have a lot of fun.” Did he say fun? Rupert? Yes!TED-sters do have fun working.And they work hard.I figured, they're not workaholics.They're workafrolics.【Good!】

Alex Garden says, ”To be successful put your nose down in something and get damn good at it.“ There's no magic;it's practice, practice, practice.【And it's focus.】

Norman Jewison said to me, ”I think it all has to do with focusing yourself on one thing.“

【And push!】

David Gallo says, ”Push yourself.Physically, mentally, you've gotta push, push, push.“ You gotta push through shyness and self-doubt.Goldie Hawn says, ”I always had self-doubts.I wasn't good enough;I wasn't smart enough.I didn't think I'd make it.“ Now it's not always easy to push yourself, and that's why they invented mothers.（Laughter）Frank Gehry — Frank Gehry said to me, ”My mother pushed me.“

【Serve!】

Sherwin Nuland says, ”It was a privilege to serve as a doctor.“ Now a lot of kids tell me they want to be millionaires.And the first thing I say to them is: ”OK, well you can't serve yourself;

【Ideas!】

TED-ster Bill Gates says, ”I had an idea: founding the first micro-computer software company.“ I'd say it was a pretty good idea.And there's no magic to creativity in coming up with ideas — it's just doing some very simple things.And I give lots of evidence.【Persist!】

Joe Kraus says, ”Persistence is the number one reason for our success.“ You gotta persist through failure.You gotta persist through crap!Which of course means ”Criticism, Rejection, Assholes and Pressure.“（Laughter）So, the big — the answer to this question is simple: Pay 4,000 bucks and come to TED.Or failing that, do the eight things — and trust me, these are the big eight things that lead to success.Thank you TED-sters for all your interviews!

第四篇：TED演讲：美妙生活的三个秘诀

美妙生活的三个秘诀

So the Awesome story: It begins about 40 years ago, when my mom and my dad came toCanada.My mom left Nairobi, Kenya.My dad left a small village outside of Amritsar, India.And theygot here in the late 1960s.They settled in a shady suburb about an hour east of Toronto, andthey settled into a new life.They saw their first dentist, they ate their first hamburger, and theyhad their first kids.My sister and I grew up here, and we had quiet, happy childhoods.We hadclose family, good friends, a quiet street.We grew up taking for granted a lot of the things that myparents couldn't take for granted when they grew up--things like power always on in our houses,things like schools across the street and hospitals down the road and popsicles in the backyard.We grew up, and we grew older.I went to high school.I graduated.I moved out of the house, Igot a job, I found a girl, I settled down--and I realize it sounds like a bad sitcom or a Cat Stevens'song--(Laughter)but life was pretty good.Life was pretty good.2006 was a great year.Under clear blue skies in Julyin the wine region of Ontario, I got married, surrounded by 150 family and friends.2007 was agreat year.I graduated from school, and I went on a road trip with two of my closest friends.Here's a picture of me and my friend, Chris, on the coast of the Pacific Ocean.We actually sawseals out of our car window, and we pulled over to take a quick picture of them and then blockedthem with our giant heads.(Laughter)So you can't actually see them, but it was breathtaking,believe me.(Laughter)2008 and 2009 were a little tougher.I know that they were tougher for a lot of people, not justme.First of all, the news was so heavy.It's still heavy now, and it was heavy before that, but whenyou flipped open a newspaper, when you turned on the TV, it was about ice caps melting, warsgoing on around the world, earthquakes, hurricanes and an economy that was wobbling on thebrink of collapse, and then eventually did collapse, and so many of us losing our homes, or ourjobs, or our retirements, or our livelihoods.2008, 2009 were heavy years for me for anotherreason, too.I was going through a lot of personal problems at the time.My marriage wasn't goingwell, and we just were growing further and further apart.One day my wife came home from workand summoned the courage, through a lot of tears, to have a very honest conversation.And shesaid, “I don't love you anymore,” and it was one of the most painful things I'd ever heard andcertainly the most heartbreaking thing I'd ever heard, until only a month later, when I heardsomething even more heartbreaking.My friend Chris, who I just showed you a picture of, had been battling mental illness for some time.And for those of you whose lives have been touched by mental illness, you know how challengingit can be.I spoke to him on the phone at 10:30 p.m.on a Sunday night.We talked about the TVshow we watched that evening.And Monday morning, I found out that he disappeared.Verysadly, he took his own life.And it was a really heavy time.And as these dark clouds were circling me, and I was finding it really, really difficult to think ofanything good, I said to myself that I really needed a way to focus on the positive somehow.So Icame home from work one night, and I logged onto the computer, and I started up a tiny websitecalled 1000awesomethings.com.I was trying to remind myself of the simple, universal, littlepleasures that we all love, but we just don't talk about enough--things like waiters and waitresseswho bring you free refills without asking, being the first table to get called up to the dinner buffet ata wedding, wearing warm underwear from just out of the dryer, or when cashiers open up a newcheck-out lane at the grocery store and you get to be first in line--even if you were last at theother line, swoop right in there.(Laughter)And slowly over time, I started putting myself in a better mood.I mean, 50,000 blogs are started aday, and so my blog was just one of those 50,000.And nobody read it except for my mom.Although I should say that my traffic did skyrocket and go up by 100 percent when she forwardedit to my dad.(Laughter)And then I got excited when it started getting tens of hits, and then Istarted getting excited when it started getting dozens and then hundreds and then thousands andthen millions.It started getting bigger and bigger and bigger.And then I got a phone call, and thevoice at the other end of the line said, “You've just won the Best Blog In the World award.” I waslike, that sounds totally fake.(Laughter)(Applause)Which African country do you want me to wireall my money to?(Laughter)But it turns out, I jumped on a plane, and I ended up walking a redcarpet between Sarah Silverman and Jimmy Fallon and Martha Stewart.And I went onstage toaccept a Webby award for Best Blog.And the surprise and just the amazement of that was onlyovershadowed by my return to Toronto, when, in my inbox, 10 literary agents were waiting forme to talk about putting this into a book.Flash-forward to the next year and “The Book ofAwesome” has now been number one on the bestseller list for 20 straight weeks.(Applause)But look, I said I wanted to do three things with you today.I said I wanted to tell you theAwesome story, I wanted to share with you the three As of Awesome, and I wanted to leave youwith a closing thought.So let's talk about those three As.Over the last few years, I haven't hadthat much time to really think.But lately I have had the opportunity to take a step back and askmyself: “What is it over the last few years that helped me grow my website, but also growmyself?” And I've summarized those things, for me personally, as three As.They are Attitude,Awareness and Authenticity.I'd love to just talk about each one briefly.So Attitude: Look, we're all going to get lumps, and we're all going to get bumps.None of us canpredict the future, but we do know one thing about it and that's that it ain't gonna go accordingto plan.We will all have high highs and big days and proud moments of smiles on graduationstages, father-daughter dances at weddings and healthy babies screeching in the delivery room,but between those high highs, we may also have some lumps and some bumps too.It's sad, andit's not pleasant to talk about, but your husband might leave you, your girlfriend could cheat, yourheadaches might be more serious than you thought, or your dog could get hit by a car on thestreet.It's not a happy thought, but your kids could get mixed up in gangs or bad scenes.Yourmom could get cancer, your dad could get mean.And there are times in life when you will betossed in the well, too, with twists in your stomach and with holes in your heart, and when thatbad news washes over you, and when that pain sponges and soaks in, I just really hope you feellike you've always got two choices.One, you can swirl and twirl and gloom and doom forever, ortwo, you can grieve and then face the future with newly sober eyes.Having a great attitude isabout choosing option number two, and choosing, no matter how difficult it is, no matter whatpain hits you, choosing to move forward and move on and take baby steps into the future.The second “A” is Awareness.I love hanging out with three year-olds.I love the way that they seethe world, because they're seeing the world for the first time.I love the way that they can stare ata bug crossing the sidewalk.I love the way that they'll stare slack-jawed at their first baseball gamewith wide eyes and a mitt on their hand, soaking in the crack of the bat and the crunch of thepeanuts and the smell of the hotdogs.I love the way that they'll spend hours picking dandelions inthe backyard and putting them into a nice centerpiece for Thanksgiving dinner.I love the way thatthey see the world, because they're seeing the world for the first time.Having a sense ofawareness is just about embracing your inner three year-old.Because you all used to be threeyears old.That three-year-old boy is still part of you.That three-year-old girl is still part of you.They're in there.And being aware is just about remembering that you saw everything you've seenfor the first time once, too.So there was a time when it was your first time ever hitting a string ofgreen lights on the way home from work.There was the first time you walked by the open door ofa bakery and smelt the bakery air, or the first time you pulled a 20-dollar bill out of your old jacketpocket and said, “Found money.” The last “A” is Authenticity.And for this one, I want to tell you a quick story.Let's go all the wayback to 1932 when, on a peanut farm in Georgia, a little baby boy named Roosevelt Grier wasborn.Roosevelt Grier, or Rosey Grier, as people used to call him, grew up and grew into a 300-pound, six-foot-five linebacker in the NFL.He's number 76 in the picture.Here he is pictured withthe “fearsome foursome.” These were four guys on the L.A.Rams in the 1960s you did not wantto go up against.They were tough football players doing what they love, which was crushing skullsand separating shoulders on the football field.But Rosey Grier also had another passion.In hisdeeply authentic self, he also loved needlepoint.(Laughter)He loved knitting.He said that it calmedhim down, it relaxed him, it took away his fear of flying and helped him meet chicks.That's what hesaid.I mean, he loved it so much that, after he retired from the NFL, he started joining clubs.Andhe even put out a book called “Rosey Grier's Needlepoint for Men.”

(Laughter)(Applause)It's agreat cover.If you notice, he's actually needlepointing his own face.(Laughter)And so what I love about this story is that Rosey Grier is just such an authentic person, and that'swhat authenticity is all about.It's just about being you and being cool with that.And I think whenyou're authentic, you end up following your heart, and you put yourself in places and situationsand in conversations that you love and that you enjoy.You meet people that you like talking to.You go places you've dreamt about.And you end you end up following your heart and feelingvery fulfilled.So those are the three A's.For the closing thought, I want to take you all the way back to my parents coming to Canada.Idon't know what it would feel like coming to a new country when you're in your mid-20s.I don'tknow, because I never did it, but I would imagine that it would take a great attitude.I wouldimagine that you'd have to be pretty aware of your surroundings and appreciating the smallwonders that you're starting to see in your new world.And I think you'd have to be reallyauthentic, you'd have to be really true to yourself in order to get through what you're beingexposed to.I'd like to pause my TEDTalk for about 10 seconds right now, because you don't get manyopportunities in life to do something like this, and my parents are sitting in the front row.So Iwanted to ask them to, if they don't mind, stand up.And I just wanted to say thank you to youguys.(Applause)When I was growing up, my dad used to love telling the story of his first day in Canada.And it's agreat story, because what happened was he got off the plane at the Toronto airport, and he waswelcomed by a non-profit group, which I'm sure someone in this room runs.(Laughter)And thisnon-profit group had a big welcoming lunch for all the new immigrants to Canada.And my dadsays he got off the plane and he went to this lunch and there was this huge spread.There wasbread, there was those little, mini dill pickles, there was olives, those little white onions.There wasrolled up turkey cold cuts, rolled up ham cold cuts, rolled up roast beef cold cuts and little cubes ofcheese.There was tuna salad sandwiches and egg salad sandwiches and salmon salad sandwiches.There was lasagna, there was casseroles, there was brownies, there was butter tarts, and there waspies, lots and lots of pies.And when my dad tells the story, he says, “The craziest thing was, I'dnever seen any of that before, except bread.(Laughter)I didn't know what was meat, what wasvegetarian.I was eating olives with pie.(Laughter)I just couldn't believe how many things you canget here.”(Laughter)When I was five years old, my dad used to take me grocery shopping, and he would stare inwonder at the little stickers that are on the fruits and vegetables.He would say, “Look, can youbelieve they have a mango here from Mexico? They've got an apple here from South Africa.Canyou believe they've got a date from Morocco?” He's like, “Do you know where Morocco even is?”And I'd say, “I'm five.I don't even know where I am.Is this A&P?” And he'd say, “I don't knowwhere Morocco is either, but let's find out.” And so we'd buy the date, and we'd go home.Andwe'd actually take an atlas off the shelf, and we'd flip through until we found this mysteriouscountry.And when we did, my dad would say, “Can you believe someone climbed a tree overthere, picked this thing off it, put it in a truck, drove it all the way to the docks and then sailed it allthe way across the Atlantic Ocean and then put it in another truck and drove that all the way to atiny grocery store just outside our house, so they could sell it to us for 25 cents?” And I'd say, “Idon't believe that.” And he's like, “I don't believe it either.Things are amazing.There's just so manythings to be happy about.” When I stop to think about it, he's absolutely right.There are so many things to be happy about.We are the only species on the only life-giving rock in the entire universe that we've ever seen,capable of experiencing so many of these things.I mean, we're the only ones with architectureand agriculture.We're the only ones with jewelry and democracy.We've got airplanes, highwaylanes, interior design and horoscope signs.We've got fashion magazines, house party scenes.Youcan watch a horror movie with monsters.You can go to a concert and hear guitars jamming.We've got books, buffets and radio waves, wedding brides and rollercoaster rides.You can sleep inclean sheets.You can go to the movies and get good seats.You can smell bakery air, walk aroundwith rain hair, pop bubble wrap or take an illegal nap.We've got all that, but we've only got 100 years to enjoy it.And that's the sad part.The cashiersat your grocery store, the foreman at your plant, the guy tailgating you home on the highway,the telemarketer calling you during dinner, every teacher you've ever had, everyone that's everwoken up beside you, every politician in every country, every actor in every movie, every singleperson in your family, everyone you love, everyone in this room and you will be dead in a hundredyears.Life is so great that we only get such a short time to experience and enjoy all those tiny littlemoments that make it so sweet.And that moment is right now, and those moments are countingdown, and those moments are always, always, always fleeting.You will never be as young as you are right now.And that's why I believe that if you live your lifewith a great attitude, choosing to move forward and move on whenever life deals you a blow,living with a sense of awareness of the world around you, embracing your inner three year-old andseeing the tiny joys that make life so sweet and being authentic to yourself, being you and beingcool with that, letting your heart lead you and putting yourself in experiences that satisfy you,then I think you'll live a life that is rich and is satisfying, and I think you'll live a life that is trulyawesome.Thank you.中文翻译：

这个美好的故事 开始于四十年前，我的父母来到加拿大。我母亲离开了肯尼亚内罗毕。我父亲离开了印度阿姆利则市外的一个小村庄。他们二十世纪60年代来到这里。他们在多伦多以东不远一个幽静的郊区住了下来。他们开始了一段新生活。他们第一次看了牙医，第一次吃到汉堡包，第一次有了自己的儿女。我和我妹妹 在这里长大，我们的童年恬静而美满。我们的家庭很融洽，有许多好友，生活的街区很安静。我们在成长的过程中 忽略了许多我们父母年轻时 无法忽视的事情－ 譬如，我们家的电 从来没断过，学校就在街对面，街的尽头就是医院，在家后院就能买到冰棒。我们慢慢长大了，我上了高中，毕了业，离开了家，找到一份工作，遇到了心仪的女孩，成家立业－ 我感觉这就像是一部拙劣的幽默剧或凯特·斯蒂文斯的歌（英国歌手，后皈依伊斯兰教）。（众人笑）

但还是生活非常美满的。非常美满。2006年意义不同寻常。在安大略葡萄酒产区的晴空之下，我结婚了，150多位亲友到场庆贺。2007年也不平凡。我从大学毕业了，我和两位最亲密的朋友结伴旅行。这是我和朋友克里斯，我们站在太平洋海岸边上。我们从车窗里看到了海豹，于是停下车跟它们合影，结果，我们俩的大头把它们都挡住了。（众人笑）所以你们都看不到它们，当时我们都激动万分，说实话。（众人笑）

2008年和2009年，生活开始不太如意了。我知道，并不是只有我的生活不如意，有些人的境遇更糟。首先，新闻报道让人忧心忡忡。现在的情况也是如此，每当你翻开报纸，打开电视，你会看到冰盖在消融，世界各地战争不断，地震，飓风，某国的经济正处在崩溃的边缘，后来真的崩溃了，我们中许多人失去了家园，失去了工作，无法安享晚年，失去了生计。2008，2009年我过得不顺利还有另一个原因。当时，我遇到了不少个人的问题。我的婚姻出现了危机，我和妻子之间越来越疏远。一天我妻子下班回到家，鼓起了勇气，泪流满面，和我开诚布公地进行了谈话。她说：“我已经不爱你了。” 那是我经历过的最痛苦的事，也是我听到过的最令人心碎的话。在这之后，仅过了一个月，我又得知了一个更令我痛心的消息。

我的至友克里斯，就是刚才照片上的那位，他患了精神上的疾病，苦苦挣扎了一段时间。在场若有人 曾经患过精神方面的疾病，你就能体会其中的痛苦。我在周日晚十点半 跟他通了电话，谈论了一下那天晚上看的电视节目，而就在第二天早上，我发现他失踪了。非常不幸的是，他结束了自己的生命。那段时间是如此难熬。我的头顶愁云密布，我竭尽全力 也无法振作起来。我告诉自己，我真的需要 让自己把注意力转移到积极面上。一天晚上，我下班回到家，打开电脑，我建立了一个小网站，将其命名为1000awesomethings.com(1000个美妙时刻)。我想要提醒自己，生活中有许多人人都喜爱的，简单而随处可见的小快乐，我们只是很少谈起这些快乐－ 譬如，那些主动为你免费续杯的 餐馆服务员们，在一个婚礼上，你坐的那一桌 可以首先去选餐，穿上刚从烘干机里拿出来、还热乎的内衣，或者你在超市正好碰上刚上工的收银员开了一条新的付款通道，你现在排第一了--本来你排在最后一个，现在马上冲过去。（众人笑）

慢慢地，我的心情开始好转。你看，每天新增的博客 有五万个。我的博客就是这五万分之一。除了我母亲，没人读它。当然了，我母亲把博客地址转发给我父亲以后 我的点击量 翻了一翻。（众人笑）当点击量到了几十次，我开始兴奋了。当点击量超过了五十次 又到了几百次，接着到几千次，一直到了几百万次。数字一直在增大。最后我接到了一个电话，电话那头的声音告诉我： “您刚刚获得了最佳博客奖。” 我当时觉得这听起来太假了。（众人笑）（众人鼓掌）你想让我把所有存款转到哪个非洲国家的账户上啊？（众人笑）结果，我跳上了飞机，走上了红地毯，莎拉·斯尔福曼，吉米·法伦和玛莎.·斯图尔特（美国名人）相伴左右。我走上颁奖台，接受了Webby威比奖的最佳博客奖。那份惊喜 那种喜悦 直到我回到多伦多 查看邮件时才有所收敛，十位文稿代理人给我发邮件，等着跟我商讨把博文整理成书的事情。一转眼到了下一年，《美妙之书》 现已连续二十周成为最畅销书了。（众人鼓掌）

但是，今天我想告诉大家三件事。我想给你们讲这个美妙的故事，跟你们分享三个A打头的开心秘诀，最后给大家来个总结。先来谈谈这三个A吧。过去的几年里，我没有太多时间实实在在地去思考。而最近，我有机会坐下来 问我自己：在过去几年里 究竟是什么帮助我经营我的网站，并让自己更成熟？ 我总结了其中的原因，对于我个人而言，那就是这三个A。它们是态度（attitude），知觉（awareness），和本真（authenticity）。我想简短地逐个介绍一下。态度（attitude）： 我们每个人总有不顺利的时候，也都栽过跟头，没有人能预测未来，但是有一件事是肯定的，那就是“天有不测风云”。我们都快乐过，精彩过，得意过，在毕业典礼上灿烂一笑，在婚礼上父女共舞的时刻，以及健康的宝贝婴儿在产房里大声啼哭，然而，在这些快乐的时刻之间，难免穿插着一些令人不快的插曲。这些事情很伤感，令人不愿启齿，但是，你的丈夫可能会离你而去，你的女友可能会背叛你，你的头疼可能比想象中严重，你的狗可能会在大街上被车撞死。这些想法很扫兴，你的孩子有可能会加入帮派，或者做坏事。你的母亲肯能会患上癌症，你的父亲可能很暴力。在你的生活中总有那么几次，你会觉得自己陷入了绝境，万念俱灰，心如刀绞。当让那噩耗给你当头一棒，那痛苦蔓延全身，我真心希望 你能意识到你有两种选择。一是，你可以破罐破摔，自怨自艾，永远消沉下去，第二，你可以伤心，然后重新振作，直面未来。保持正确的态度就要选择第二项，不管这个选择多么困难，不管你心里承受了多少痛苦，你都要选择向前看，继续生活，一小步一小步地向未来迈进。

第二个A是知觉(awareness)。我喜欢和三岁的孩子玩。我很欣赏他们眼中的世界，在他们眼中的是一片崭新的世界。我喜欢他们看着一只小虫爬上人行道时专注的表情。喜欢他们第一次看棒球比赛时 如痴如醉盯着球场的神态，眼睛睁得大大的，手上还带着个棒球手套，在棒球的击打声，花生的嘎崩作响，以及热狗的香味中，自得其乐。我喜欢看他们在后院里采蒲公英，一采就是几个小时，然后把蒲公英做成感恩节晚餐餐桌上的 中心装饰。我欣赏他们眼中的世界，因为在他们眼里，世界是崭新的。拥有知觉 就是拥抱内心中三岁的你。因为你们都曾是三岁的孩子，那个三岁的小男孩，依然在你心里。那个三岁的小女孩，依然在你心里。他们在你的心里。去感知就是去记住 你眼中的世界 也曾是崭新的。你也曾经第一次 下班后，走运碰到一路绿灯。你也曾经第一次经过敞开门的面包店，闻到里面飘出来的香味儿，你也曾经从旧外套口袋里掏出一张20元纸币，说：“有钱啦。”

最后一个A是本真（authenticity）。对于本真，我有一个小故事跟大家讲。故事要追溯到1932年，在佐治亚州的一片花生田上，一个名叫罗斯福·格里尔的男孩降生了。罗斯福·格里尔，人称罗西·格里尔，长大成人后 成为了身高一米九六，体重一百三十六公斤的美国橄榄球联盟中后卫。这张照片上的76号就是他。他们四人就是著名的“所向披靡的四猛将”。他们在二十世纪六十年代效力于洛杉矶公羊队，这支球队令人闻风丧胆。这些彪悍的球员热衷于在球场上 撞击对手的脑袋，让对手肩膀脱臼。然而这样的罗西·格里尔 却有着另一个嗜好。在他的内心深处，他热爱刺绣。热爱针织。这刺绣能让他冷静，放松，让他忘记坐飞机时的恐惧还能帮他泡妞。这可是他说的。他太喜欢刺绣了，从联盟退役以后，他开始参加针织俱乐部。他还出了一本书，书名叫作《罗西·格里尔男式刺绣》（众人笑）（鼓掌）这封面非常棒。仔细看你会发现，他绣的是自己的脸。（众人笑）

我很喜欢这个故事 是因为罗西·格里尔 是个敢于流露真性情的人。这就是本真的意义所在。心安理得地做最真实的自己。我想，当你真实地做自己，你就会顺着自己的心意，不论在什么场合，与谁对话 你都会享受其中滋味。你会遇见跟自己合得来的人。你会去到自己做梦都想去的地方。你顺着自己的心意，最后感觉非常满足。这就是三个A。

最后的总结，我想带你们 回顾我父母来到加拿大的那段时光。我不知道那是种什么样的感觉，二十五六岁的光景，初来乍到一个陌生的国度。我不知道，因为我从未经历过。但我能想象，那肯定要求你有个很好的生活态度。我可以想象，在这个崭新的世界里，你必须感知周围的事物，欣赏那些给你惊喜的新鲜事物。我想你必须展现自己的本色，做真实的自己，才能应对新的生活。

我想把我的TED演讲 暂停10秒钟，因为人这一辈子没几次这样的机会了，我的父母就坐在第一排。如果他们不介意，我想请他们起立。我想向你们两位表示感谢。（众人鼓掌）

我小时候，我父亲很喜欢跟我讲 他第一天来到加拿大的故事。这个故事很有意思，因为 他刚从多伦多机场下了飞机，迎接他的是一个非营利性组织，我敢肯定在座的某位就是这个组织的领导。（众人笑）这个组织为所有加拿大新移民 备了欢迎午宴。我父亲说，他下了飞机，参加了这个午宴，那里长长的餐桌上摆满了美食。有面包，切碎的酱黄瓜，橄榄，白洋葱，冷切火鸡肉卷，冷切火腿卷，冷切牛肉卷，奶酪块，金枪鱼沙拉三明治，鸡蛋沙拉三明治，三文鱼沙拉三明治，肉酱炖面，砂锅什锦，布朗尼蛋糕，奶油蛋挞，还有很多馅饼，各种口味都有。我父亲讲起这个故事的时候，他总说： “最有意思的是，那些食物我从来没有见过，除了面包。”（众人笑）“我不知道什么是肉，什么是素食主义者； 我就着橄榄吃馅饼。”（众人笑）“我真不敢相信在这里你能得到这么多东西。”（众人笑）

我五岁的时候，我父亲带我去超市。他会惊奇地盯着 各种水果和蔬菜的标签。他会说：“瞧，你相信吗，这个芒果是墨西哥来的。这个苹果是从南非来的。你相信吗，他们居然还有摩洛哥来的椰枣！” 他会问：“你知道摩洛哥在哪里吗？” 我会说： “我才五岁，我连我现在在哪儿都不知道。这里是A&P市场吗？” 他会说：“我也不知道摩洛哥在哪里，我们回去查查。” 于是，我们买下了椰枣，回到家里。我们打开书架上的地图册，翻遍整本书也要把这个神秘的国度找到。我们找到了，我父亲会说： “你相信吗，某个人在那里爬上一棵树，摘下这个枣子，把它放到卡车上，一直送到码头，把它装上船，接着它横跨了大西洋，被装到另一辆卡车上，人们把车一直开到我们家门外的这间小超市里。最后他们以25美分的价钱出售这个枣子。” 我会说：“我不信。” 他会说：“我也不相信。生活真是太奇妙了，充满了令人惊喜的事情。”

我回过头想想，父亲是对的； 生活中充满了令人惊喜的事。我们所知的 全宇宙唯一一个 拥有生命的大石头上，我们是唯一有能力 体验这些事情的物种。只有我们人类，拥有建筑业和农业，财富和民主，飞机和高速公路，室内设计和占星术，时尚杂志和狂欢会。你可以和怪兽一起看恐怖电影。你可以去听演唱会，听吉他即兴演奏。我们还有书本，自助餐，广播，新娘，还有过山车。你可以睡在干净的床单上，可以去看电影并找到好位置，可以闻到烤面包的香味，可以冒雨散步，吹泡泡糖，或者偷偷打个盹儿。

我们都可以做到，但是，我们只有一百年的时间去享受生活。这挺令人伤感的。超市里的收银员，工厂的领工，你回家时，高速公路上一直跟在你车后的人，晚饭时给你打电话的推销员，教过你的每一位老师，在你枕边醒来的每一个人，每个国家的每一位政治家，每部电影里的每一位演员，你家里的每一个成员，你所爱的每一个人，在座的每一个人，包括你自己，都会在百年以后离开人世。生命之所以伟大，是因为我们仅有如此短暂的时间 去体味那些细小 而又美妙无比的时刻。那美妙的瞬间就是现在，那些时刻正在溜走，它们一直一直一直在飞逝。

你永远不会比现在的自己更年轻。因此，我相信，如果你拥有 良好的生活态度，无论生活如何打击你 你都能抬起头继续前行，感知你周遭的世界，承认内心中三岁的自己 意识到让生活美好的那些小小的快乐，做真实的自己，心安理得地做你自己，顺从自己的心意，让自己置身于能让你快乐的事情中，最后，你的生活 将会变得充实而美满，你的生活才真正变得美妙而精彩。谢谢大家。

第五篇：成功演讲的四大秘诀

成功的演讲是让在座的听众能够主动接受您的演讲，并且让他们心悦诚服。然而，不同的听众有其不同的观点，怎样在演讲中充分的尊重听众的观点，同时又能让听众接受自己的观点？下面让我们看一下演讲成功的四大秘诀。

一。先退后进，变守为攻演讲时，特别是当你的演讲观点处于不利时，为了达到说服听众的目的，在演讲时你不妨有意识地退一步，先肯定听众的观点，在获得听众信任的基础上再寻找机会，通过摆事实、讲道理等方法巧妙地提出你的演讲观点，变退为进，化守为攻，从而最终说服听众。

在公元前44年，罗马统帅裘利斯·凯撒被罗马贵族刺杀，为首的是深受他信任的勃鲁托斯。作为主谋勃鲁托斯恶人还先告状。在公共讲坛上大谈杀死凯撒的必要性，同时把自己说成是正人君子。民众都被他所蛊惑。这时玛克·安东尼却用演讲说服听众接受他的观点的。

面对勃鲁托斯蛊惑人心的演讲，面对不明真相的市民，安东尼心里清楚，此时，他既不能马上歌颂凯撒又不能立即攻击勃鲁托斯。于是，他说：“我是来埋藏凯撒，不是来赞美他。”然后他又开始赞扬勃鲁托斯。这样的演讲无疑适合当时的气氛，不会引起听众的反感和反对。

接着他又说：

现在我得到勃鲁托斯的允许，在凯撒的丧礼中说几句话。他是我的朋友，他是那么忠诚公正；然而“正人君子”勃鲁托斯却说他是有野心的，他曾经带许多俘虏回到罗马，他们的赎金充实了公家的财库，这是野心者的行径吗？穷苦的人哀哭时，凯撒为他们流泪，野心者会这样仁慈吗？然而“正人君子”勃鲁托斯却说他是有野心的，卢柏克节的那天，我三次献给他一顶王冠，他三次都拒绝了，这难道是有野心吗？然而“正人君子”勃鲁托斯却说他是有野心的。

安东尼摆出一个一个的事实，讴歌凯撒的伟绩，一层一层地剥去勃鲁托斯身上的画皮，在场的市民渐渐的被他的演讲所打动，认为凯撒死得冤枉。这时他走下讲坛，叫在场的市民围绕在凯撒的尸体四周，把剑刺的洞孔指给大家看，当他指到勃鲁托斯刺的伤口时，他说：

好一个心爱的勃鲁托斯！这是无情的刺穿心脏的一剑！这一剑让伟大的凯撒倒下了！残酷的叛徒却在我们头上耀武扬威……安东尼的话音刚落，讲坛四周呼声四起，这时安东尼宣读凯撒的遗嘱：

他给每一个罗马市民七十五德拉马克。他还把台伯河这边他的花圃和果园赠给你们，成为你们世袭的产业，供你们自由散步和游息之用。这样一个凯撒，几时才会有第二个呢？

市民们再也听不下去了。他们在市场上奔跑，抓起凳子、桌子，堆成了一座火葬柴堆。他们把凯撒的尸体放在上面，在柴堆上点着了火。当柴堆烧旺时，他们抽出燃烧着的木头，向阴谋者的房子冲去。勃鲁托斯等阴谋者仓皇逃出城外。

安东尼的演讲彻底征服了与他意见相左的听众。他的成功，与他演讲时运用了先退后进、变守为攻的技巧是分不开的。

二。有的放矢，迂回出击当你的演讲有可能引起争议时，找准途径是特别重要的。途径不对头，就可能引发听者的敌对情绪，你的话还没出口，你的演讲就已立于失败的境地。途径选对了，你的演讲才能充分的说服听者。怎样去掌握这门交际艺术呢？

首先，你应当分析你的听众。一般演讲的听众可以粗略分为三类：与你持有相同观点的；处在观望中的；与你观点相对的。同意你观点的听众用不着你花力气去说服；处在观望中的听众可能被你条理清楚，令人信服的演讲改变立场。你的演讲面临真正挑战无疑来自最后一类听众，因此你必须找准途径，让这部分人放弃自己的观点，接受你的演讲。

然而，改变一个人的观点是相当困难的工作。而每个人都有自己引以为傲的观点，它们要么是经过多年的学习与经验积累形成的，要么是拥有根深蒂固的情感根基。同时，一些陈旧的观念使得我们很难对许多问题保持客观的看法，在别人眼中却像是一些偏见。但是，只要是我们自己的观点，我们就会认为它们是完全合理的，我们对自己那些“珍贵”的观点也从来不会看不顺眼。如果你在演讲时直截了当地攻击一个人“珍贵”的观点，他的反应只能是反感。他会对你的演讲表示愤慨，不但不会放弃自己的观点，反而会更加坚守自己的立场。

由此看来，演讲前你必须充分分析你的听众，依据实际情况选择最佳途径，把演讲的重点放在那些处于观望、尤其是与你意见相左的听众身上，做到有的放矢。同时，你还必须尊重听众自己已有的观点，不能在演讲时开门见山地迎头痛击。

三。权衡利弊，以理服人想要征服听众，演讲者不能急于求成。要像玛克·安东尼那样，要耐心而谨慎地朝自己的目标前进。下面让我们看看该怎样恰当运用这一技巧。

假设，你要发表一个演讲，号召建立一所学校。那些有小孩在上学的家长有望支持你，你最大的困难会来自那些没有小孩在上学的纳税者。他们要么是没有小孩；要么是小孩已长大成人；要么是已把小孩送往了私立学校。

要使没有小孩上学的家长支持你，办法之一是“划分阵营”，即把同意建校的人当成朋友，把不同意的当成对手。然而在这条路上，到处是误解和冲突，如果你也实行“划分阵营”的方法，冲突定会发生。朋友可能会和朋友吵；各种组织也可能会相互指责。当然，有小孩上学的父母有可能会投你一票，但是你却不大可能得到其他人的支持。毫无疑问，这是一条死路。

现在，让我们试另一条路，即权衡利弊，以理服人。我们可以通过分析建校的利与弊，对不同意建校的纳税者晓以利害，让他们改变立场。当你提出了建校主张，所有的投票者便会在心里掂量，在天平的一端是改善受教育的机会；在天平的另一端是纳税。对于我们来说，纳税本来就是件令人头痛的事，因此我们不会太乐意把砝码加在改善教育的一端。然而，我们每一个人都希望我们的后代能接受良好的教育。尽管不少人会把砝码放在纳税的一头，但是经过比较绝大多数人还是会倾向改善教育机会。而我们真正的挑战便是如何才能增加改善教育机会一端的重量。演讲时，重点目标应放在那些不同意建校的人的身上，着重在演讲时向他们阐明建校的紧迫性和必要性，逐渐引导他们支持你。

四。因势利导，激发共鸣要使听众心服口服，你在演讲时不可违背听众的意愿，采取逼迫，威胁的手段要听众接受你的演讲。你应当牢记的是：当你的观点能够引起听众共鸣时，你的演讲才会被听众接受。

有一个身强体壮的男孩想将一头牛赶往牲口棚。他用尽浑身力气推它，用鞭子抽打它，大声吆喝它，然而牛站在那儿就是不动。一位挤牛奶的女工见状，走上前来。她把一根手指伸进牛的嘴里，很驯服地将它牵到了牲口棚里。原来，她从牛的角度考虑问题，尽力让自己的行为符合它的习性，对它产生强大的吸引力。掌握这一点，她想把牛牵到哪就能牵到哪。

这则故事告诉我们，演讲时你应当设法使自己的观点吸引听众，激发他去同意你。那么你的演讲才会被听众接受。

那么，演讲时该怎样构筑你自己的观点吸引观众呢？——正如放进牛口中的手指一样。听众接受你的演讲，是因为他觉得你的演讲对他有价值能引发共鸣，你的演讲就能在听众中产生共鸣，并与他建立起一种融洽的关系。只有这样，他才会乐意让你“牵”着接受你的演讲观点。

以上我们讨论了。事实上，只有当你真正相信你自己的观点时，你才能谈得上在演讲时真正去说服你的听众。除非，你的情感是真正诚挚的，你的演讲引发了听众的共鸣，否则，你演讲就不可能真正征服你的听众。