2005广告学福建专升本真题

第一篇：2005广告学福建专升本真题

一、判断题；判断是非并简单说明理由

1、广告通常使用大众媒介进行信息传播。（）

2、现代广告的经营指导思想“以产品为中心”。（）

3、POP广告通常出现在广播里。（）

4、有相同人口特征的人们，具有完全相同的消费行为。（）

二、单项选择题

1、邮寄广告的最大优点是（）A 彩色印刷 B 图文并茂 C 传播对象明确 D 效力持久

2、电视媒介的缺点之一是（）A 缺乏色彩

B 难以理解 C 制作费用高昂

D 不适合老年消费者

3、按购买者使用商品的数量或次数，把消费者分为低使用率、中等使用率、高使用率的消费者以及不使用的消费者，这种市场细分方法是（）A 人口区分 B 心里区分

C 社会－文化区分

D 使用者行为区分

4、广告学的理论基础是（）A 市场学 B 传播学 C心理学 D 美学

5、美国广告界人士进行各种调查，证明广告效果的50％－80％来自注目字句的力量，注目字句指的是（）A 标题 B 标语

C 标题和标语 D 标题和正文

三、填空题

1、产品的生命周期可以依次分为、、、四个阶段。

2、美国心理学家马斯洛曾提出一个“需求层次”论，详细地论述了人的各种需求以及它们之间的关系，按照这种理论，人的需求大体分为：、、、和自我实现需求等五个层次。

3、广告信息的传播方式按照信息的不同流向可划为三种方式、、。

4、消费者购买程序，一般可分为五个阶段：

、、比较估价、和。

四、名词解释。现代广告习惯型购买心理

五、简答题

1、请举一例你认为的最有特点的广告作品，简述其成功的优点或失败的教训。

2、广告媒介选择的依据有哪些？

六、综合题

1、请分析广播媒介及其听众心理的特点，并阐述广播广告要吸引听众所应采取的具体措施。

2、根据传播学或广告学原理，围绕以下阅读材料当中所列举的相关现象，拟定一个主题进行短评，题目自拟。

阅读材料：

从立邦漆的“盘龙滑落”到耐克的“恐惧斗室”，从“新兴医院广告**”到“屈原喝酒不跳江”，广告界接连出现的不良现象多次成为舆论的焦点，本材料归纳了2004年广告界“乱象”。

乱象之一：中国象征遭“戏”弄

现象描述：自2003年“中国狮”向日本本田轿车敬礼的广告片播出后，2004年又接连发生立邦漆“盘龙滑落”及耐克“恐惧斗室”等事件，中国象征物“龙”“飞天”等被“老外”一再“戏”弄，此为2004广告界“乱象”之一。

典型案例：从“恐惧斗室”到“盘龙滑落”

2004年11月底开始，在中央电视台体育频道和各省市电视台播出耐克公司“恐惧斗室”广告片中，NBA巨星勒布朗詹姆斯担任男主角，大意是他脚穿着耐克鞋，独闯一个五层高的建筑，形似中国老人的武林高手、“飞天”形象般的妇女、两条中国龙频频被其打败。

2004年第九期的《国际广告》介绍了一则立邦漆《龙篇》作品，画面上亭子的两根立柱各盘着一条龙。但是左立柱色彩暗淡，龙紧紧的攀附在柱子上；而右立柱色彩光鲜，龙却滑落下来。。。，而此广告却“荣获”某国际权威广告评价机构的高度评价。

乱象之二：明星代言虚假广告

现象描述：没有亲身体验过所宣传的产品，而在广告中却称其使用效果好，误导消费者；在医疗服务和药品广告中虚假宣传、夸大疗效，诱导消费者就医购药；做保健食品广告，违法宣传疗效，明星广告存在的这些问题是2004年广告界的“乱象”之二。

典型案例：新兴医院现象

全国20家电视台频频播出的由大陆明星唐某、解某主演的广告片让很多人记住了北京新兴医院。一些媒体提出质疑称，北京新兴医院其实是用钱宣传了一个“送子”神话，所谓的高疗效是亿万元明星广告“吹”出来的。于是，一场有关明星广告诚信危机的争论起来。

乱象之三：颠覆文化，把低俗当卖点

现象描述：广告公司、广告媒介急功近利，为获取最大限度的利润不惜迎合低级趣味，设计制作不良广告，打情色擦边球、把低俗当卖点，如“美女出浴”、“屈原喝酒不跳江”等。此为2004广告界的乱象之三。

典型案例：屈原喝酒不跳江

湖南省某电视台最近播出这样一则广告：屈原悲闷地占在江边，摆出要投江的架势，这时，坐在屈原身后的一位现代年轻人奉劝屈原说：“人都死了，你还能求索啥？”结果屈原一扫愁容，笑逐颜开，与这位现代年轻人席地而坐，开怀畅饮某品牌啤酒。

乱象之四：烟草广告打擦边球

现象描述：烟草等一些广告不能在大众媒体刊发，而很多跟烟草等有着千丝万缕联系的广告却在大众媒体上打着“擦边球”，干扰受众视听。此为2004年广告界乱象之四。

典型案例：刘翔代言白沙文化

白沙文化传播公司与国家体育总局田径管理中心签定协议，“奥运飞人”刘翔成为“白沙文化”的形象代言人，而据了解，白沙文化传播公司是生产卷烟的白沙集团的全资子公司。有人认为这种做法是与“发展体育运动，增强人民体质”的健康体育精神相违背的。

第二篇：2011年专升本经济法真题

我是11年专升本工商管理专业的。因为经济法是最后一门考试，所以我考完试就把题目设计的内容记在准考证背面了，希望对大家有帮助。

第一大题比较阴险，因为题目是【选择题《包括单选和多选》】，所以一定要认真读题。。额，由于比较仓促，记得不是很全还有点混乱，相信老师会帮忙理清的。

1． 不具有法人资格

有限合伙管理事务所

股份

有限责任

证券交易所

2.证券交易所谁管

3.股份公司董事会决议

4公司主体资格消灭时间

5.春夏季节，把冬天的衣服1-2折卖，是不正当竞争？

6.抗辩权

7.担保(股权20%)

8.私自出卖保管物品—合同种类

9.明知违法还代理，谁负责任

10.商标注册的有效时间

11.违约金，定金

12买卖合同约定仲裁后，仲裁不会受合同变更终止无效的影响

13.商场：本活动最终解释权贵商场，以商场解释为准

14.股东大会授权董事会确定新股价格，董事会决定本次发行每股9元（股份公司增资发行股票每股面额10元）

15.《著作权法》规定作品要去的著作权必须到著作权管理机关进行登记。

以上是选择题以及另一新题型所涉及的内容，这【另一题型】是指，给出一段话，让你判断它有没有错，然后改过来。

当当当当。下面来大咖了。。

简答题。。

1.消费者享有的权利

2.股票与债券的区别

3.无效合同的情形

4.经济纠纷的解决途径

案例题。。

有限责任公司

出资方式 出资额 出资时间

股东表决权比例划分

股东分红比例约定

法定代表人约定《经理可以吗？》

有关监视设置的约定

不设监事会，直设2名监事可以吗？？

就记了这么多，有点儿乱，希望有用，最后对即将升本的同学说一句

加油↖(^ω^)↗。。千万别低估了自己！

第三篇：2016年专升本真题答案

2016年山东专升本英语真题答案

2016-08-10 山东专升本 第一部分 听力理解

1-5 BDBCA 6-10 CDBCD 11-15 ADACA 16-20 DBCDA

第二部分 词汇用法和语法结构 21-25 CBADA 26-30 DDCDA 31-35 CAABC 36-40 DBBBA 41-45 BCCDD 46-50 AACBB

阅读理解

51-55 ACBDB 56-62 DACCBCA

连线题

63-D 64-A 65-B 66-C 67-B 68-D 69-C 70-A

英译汉

71.像拿到硕士学位这样的事，不能让人的快乐持续很长的时间。

72.数据表明，对于幸福而言最要紧的不是拥有很多东西，而是拥有健康的价值观。73.从我们的观点来看，有另外一种同样重要的对话，即不是关注读书的内容，而是考虑用什么方式去读书。

74.贫困线是指人们所需要的用以维持可接受的生活水准的最低收入。收入低于贫困线以下 的人们被视为穷人。

75.政府对非贫困人口征税，给予贫困人口。给予贫困人口的这种方式称为福利。

汉译英

76.She is too young to answer the question.77.It is reported that a new railway shall be constructed there next year.78.They told me that they would have been working together for 30 years by the end of the year.79.Do you know the man who came to Xiaoyang this morning? 80.You’d better put on your sweater，for it is rather cold outside.作文：

When asked about one of the biggest problems today, many people say that an energy crisis is approaching and is threatening mankind’s survival.They are afraid that the world is likely to run out of oil and metals and even to run short of food.To this problem, most countries respond with the demand for more rigid conservation of our natural resources.Indeed, this is urgently needed, since the present waste of energy is so serious.If the natural resources are used economically, we can certainly slow down the present drain on the limited energy supply.However, the problem cannot be solved by conservation only.I think another way is to develop new energy resources.Obviously, no matter how hard we try to save energy resources and how abundant they are，we will use them up sooner or later.I think we don’t have to depend only on the current energy resources.There are many other energy resources that we develop such as nuclear power, water power and solar power.If so, these resources can completely replace the conventional energy and thus solve the problem of energy crisis.In conclusion, we should each do our little part to save the limited energy resources.Let’s work together.

第四篇：专升本考试英语真题

升本英语练习机密☆启用前

2005年福建省高职高专升本科入学考试 《基础英语》试题

（考试时间120分钟，满分150分）答题说明：（1）选择题部分的答案请写在答题卡上相应字母的中间划横线。（2）主观题的答案写在主观答题纸上相应的位置 注意：答案写在试卷上一律不给分。

Vocabulary and Structure（40point ,1for each）It is easy to ______one state of matter from another.A)differ

B)vary

C)distinguish

D)change Not once _________ his view of life.A)did the gentleman mention

B)has mentioned the gentleman C)the gentleman mention

D)the gentleman mentioned We discuss the matter _______ tea and cakes.A)over

B)with

C)by

D)at It wasn’t such a good dinner ______ she had promised us.A)that

B)which

C)as

D)what It was essential that the application forms _____ back before the deadline.A)must be sent

B)would be sent

C)be sent

D)were went The reason _______ I went to take that class is ______ the professor is supposed to be very good.A)why, for

B)why, so

C)why, that

D)that, because ________ this awareness, attitudes towards dream are changing.A)As a matter of fact

B)In effect

C)Instead of

D)As a result of The machine can’t be made perfect overnight;in fact, it should be improved ________.A)one after another

B)right away

C)by turn

D)step by step The print is still wet.______!A)Be not sure to touch it

B)Be sure not to touch it C)Be sure to not touch it

D)Don’t be sure to touch it

It was until she arrived in class ________ she realized she had forgotten her book.A)what

B)when

C)why

D)that

This is a nice car, but we cannot _______it.A)provide

B)supply

C)afford

D)manage This is the dictionary _______ I depend a lot whenever I have problems with new words.A)with which

B)in which

C)on which

D)for which Where did you get your watch ________? A)repair

B)to repair

C)repaired

D)repairing His carelessness _____ her failure in the exams.A)resulted from

B)resulted

C)resulted in

D)resulted to

Please wait for the next boat.There is no ______ for you on this one.A)place

B)room

C)seat

D)corner The days ______ you could travel without a passport are a thing of the past.A)whenever

B)wherever

C)on which

D)in which We still know little about outer _______ though we have made much effort in research.A)heaven

B)universe

C)space

D)sky But for sunlight, there _____ no moonlight.A)will be

B)would be C)had been

D)has

We made several plans for our holiday, but we went to London _________ the end.A)at

B)on

C)by

D)in Revolution means _____ the productive forces.A)to liberate

B)liberated

C)liberate

D)liberating Many people plan to put ______ RMB 5,000 every year to finance their children’s future education.A)down

B)aside

C)up

D)on I ran _____ Alice, who was on her way to see me.A)up

B)out of

C)into

D)over ____ seeing the damage he had done, he felt ashamed.A)On

B)By

C)At

D)For In fact he had done ______ he could do to help the poor.A)what

B)which

C)as

D)all which We must be off _______.It id eight already.A)by accident

B)on average

C)by chance

D)right away

I’m very sorry ______ the whole morning.I forgot the appointment.A)to keep you wait

B)to have kept you waiting C)to keep you wait

D)to keep you wait

These young men walk out of the office building, each _____ a file under his arm.A)carries

B)carrying C)carried

D)having carried A computer can store ______ information because it has a very large memory.A)a great many

B)a vast amount of C)a large number of

D)a number of

Lao Wang is a selfless man, so under no circumstances ______ anything that will benefit himself and hard the interests of others.A)does he do

B)did he do C)he does do

D)he does No one doubts ______ he is the best leader in the company.A）whether

B)what C)if

D)that _______ nobody was willing to vote for her, she decided to drop out of the election.A)Seen that

B)So that

C)Seeing that

D)When that The audience, _______, enjoyed the performance.A)most of them were students

B)they were mostly students C)most of whom were students

D)they themselves were students It’s no good _________him.He is always indifferent to others.A)to turn to

B)turning to C)turn to

D)turned to

A woman and three children are said _______ in the traffic accident.A)to be injured

B)to have been injured C)having been injured

D)being injured In the experiment we kept a watchful eye _____ the developments and recorded every detail.A)in

B)at C)for

D)on

Do you think Tommy is ______ the truth? A)saying

B)speaking C)telling

D)During the time when ______ she was living in New York that she met her husband Terry.A)Just when

B)Soon after C)It was while

D)During the time when The child will be taught that hard work is necessary to ________ success.A)bring up

B)bring with C)bring forward

D)bring about I’d like to take _____ of this opportunity to thank you for your cooperation.A)advantage

B)occasion C)benefit

D)profit Most American don’t object _____ them by their first names.A)that I call

B)for calling C)to my calling

D)that I am call Cloze(30points, 1.5 for each)

When we want to _41___ other people what we think, we can do it not only with the help of words, but also in many 42 ways.For example, we sometimes move our heads 43 when we want to say “yes”, and we move our heads 44 when we want to say “no”.People, who can ___45__ hear nor speak, talk to each other with the help of their fingers.People who do not understand each other’s language have to do the same.The following story shows 46 they sometimes do it.47 English man who could not speak Italian was 48 traveling in Italy.One day he entered a restaurant and sat 49 a table.When the waiter came, the Englishman opened his mouth, __50___ his fingers into it, 51 them out again and moved his lips.In this way he meant to say, “ 52 me something to eat.” The waiter soon brought him 53 tea.The Englishman 54 his head and the waiter understood that he didn’t want tea, so he took it 55 and brought him 56 coffee.The Englishman was angry.He was just going to leave the restaurant 57another traveler came in.When this man saw the waiter, he 58 his hands on his stomach.That was enough.In 59 minutes there was a large plate of bread and meat 60 his table.41.A)say

B)speak

C)tell

D)talk 42.A)anything

B)another

C)other

D)other 43.A)now and then

B)over and over

C)up and down

D)here and there 44.A)from mouth to mouth

B)from door to door

C)from the masses to the masses

D)from side to side 45.A)not only…but also

B)as well as

C)either

D)neither 46.A)how

B)why

C)what

D)which 47.A)The

B)An

C)A

D)Any 48.A)ever

B)never

C)on

D)once 50.A)laid

B)played

C)put

D)stayed 51.A)took

B)put

C)brought

D)carried 52.A)Bring

B)Took

C)Fetched

D)Carried 53.A)a piece of

B)a packet of

C)a cup of

D)a box of 54.A)shook

B)nodded

C)bent

D)showed 55.A)back

B)away

C)out

D)along 56.A)any

B)some

C)little

D)few 57.A)when

B)where

C)why

D)how 58.A)stood

B)sat

C)made

D)placed 59.A)a few

B)few

C)little

D)a little 60.A)at

B)over

C)under

D)on Reading Comprehension(45 point, 3 for each)One Today anyone will accept money in exchange for goods and services.People use money to buy food, furniture, books, bicycles and hundreds of what they need or want.When they work, they usually get paid in money.Most of the money today is made of metal or paper.But people used to use all kinds of things as money.One of the first kinds of money was shells.Shells were not the only things used as money.In parts of Africa, cattle were one of the earliest kinds of money.Other animals were used as money, too.The first metal coins were made in China.They were round and had a square hole in the center.People strung（系）them together and carried them from place to place.Different countries have used different metals and designs for their money.The first coins in England were made of tin.Sweden and Russia used copper to make their money.Later, other countries began to make coin of gold and silver.But even gold and silver were inconvenient if you had to buy something expensive.Again the Chinese thought of a way to improve money.They began to use paper money.The first paper money looked more like a note from one person to another than paper money used today.Money has had an interesting history from the days of shell money until today.61.Which of the following can be cited as an example of the use of money in exchange for services? A)To sell a bicycle for ＄20 B)To get some money for old books C)To buy things you need or want D)To get paid for your work 62.Where were shells used as money in history? A)In the Philippines.B)In China C)In Africa

D)It is not mentioned 63.Why, according to the passage, did ancient Chinese coins have a square hole in the center? A)Because it would be easier to put them together and carry them around.B)Because it would be lighter for people to carry them from place to place.C)Because people wanted to make it look nicer.D)Because people wanted to save the expensive metal they were made from.64.Why does the author say that even gold and silver were inconvenient if you had to buy something expensive? A)Because they are easy to steal.B)Because they are difficult for people to obtain.C)Because they are not easy to carry around.D)Because they themselves are expensive, too.65.Which one do you choose as the best title for this passage? A)Money and Its Uses B)Different Things Used as Money C)Different Countries, Different Money D)The History of Money Two Research has shown that motivation（动机）is very important in learning a language;you need to be enthusiastic about it, and to be interested in it.Different people will have different motives – the desire for promotion, the hope of being able to study abroad, curiosity about a very different culture, and pure intellectual enjoyment is only one of possible motives.But actually wanting to learn is the most important motive of all.Courage is an essential attribute（属性）in learning a language.It takes a lot of courage to speak a foreign language either in front of your friends or to native speakers, but don’t be afraid of making mistakes---that is the way we learn.Nowadays there are many different forms of English, each with its own constructions and accent, and, so long as you can make yourself understood and can understand what is said to you, you have succeeded in communicating, which is the purpose of any language.Curiosity is not only a possible motivation.It is also a great help in your learning.Remember that a language is not just a grammatical system, it is the outcome of a certain culture.It is not very helpful just to learn lots of words and lists of grammatical rules unless you know as much as possible about the background of the language, so that you can understand the ideas which are being conveyed（表达），the references which are being made, and the inferences which can be drawn from the information explicitly（明白地）given.So learn as much as you can about the different cultures which influence English—watch television programs, listen to the radio, try to obtain newspaper and magazines which are written by native speakers, look at advertisements, and above all, read---not textbooks, but novels and poems and plays.They will show you how language is really used.The English language is not an abstract(抽象的)system;it is a living form of expression which derives much of its meaning from the context in which it is used, and much of its effect from a whole network of extra – linguistic（语言学之外的）knowledge.If you live in a country where English is the native language, you acquire this knowledge naturally, just as in China you acquired your own cultural knowledge unconsciously.But, because you are unlikely to be able to visit countries where English is spoken as the native language, you have to make a conscious effort to acquire this cultural awareness and knowledge.66.With what topic is this passage primarily concerned? A)Curiosity in Learning a Language

B)Courage in Learning a Language C)Motivation in Learning a Language

D)Qualities in Learning a Language 67.The author of this passage possibly is a ______.A)beginner of English Learning

B)foreign teacher of English C)Chinese teacher of English

D)Chinese student studying abroad 68.What does the author suggest in this passage? A)You should not learn grammar.B)You should ignore the rules of pronunciation.C)You should learn a language by making mistakes.D)You should learn a language at school 69.According to the passage, which of the following statements is TRUE? A)You should be prepared to make mistakes in communication B)Words are the basis of English learning C)Good pronunciation is important to an English learner.D)Wanting to know everything does not help you learning a language.70.According to the author, what’s the best way of learning English? A)To study hard

B)To study abroad C)To learning about cultures

D)To make mistakes Three Amongst the most popular books being written today are those which are usually classified as science fiction（科幻小说）.Hundreds of titles are published every year and are read by all kind of people.Furthermore, some of the most successful films of recent years have been based on science fiction stories.It is often thought that science fiction is a fairly new development in literature, but its ancestors（原型）can be found in books written hundreds of years ago.These books are often concerned with the presentation of some forms of ideal society, a theme which is still often found in modern stories.Most of classics of science fiction, however, have been written within the last one hundred years.Books by writers such as Jules Verne and H.G.Wells, to mention just two well – known authors, have been translated into many languages.Modern science fiction writers don’t writes about men from Mars or space adventure stories.They are more interested in predicting the results of technical developments on society and the human mind;or in imagining future worlds which are a reflection（反映）of the world which we live in now.Because of this their writing has obvious political undertones（含意）.In an age where science fact frequently overtakes（超越）science fiction, the writers may find it difficult to keep ahead of scientific advances.Those who are sufficiently clear – sighted to see the way we are going, however, may provide a valuable lesson on how to deal with the problems which society will inevitably face as it tries to come to terms with a continually changing view of the world.71.Which of the following statements is NOT true? A)Science fiction is fairly new in literature.B)Science fiction is rather popular with people today.C)Science fiction often deals with some form of ideal society.D)Hundreds of books classified as science fiction are printed every year.72.Earliest science fiction was written _____.A)one hundred years ago B)by Jules Verne and H.G.Wells C)to tell people how to imagine future worlds D)hundreds of years ago 73.Modern science fiction writers are interested in_______.A)adventures in space B)some form of ideal world C)future worlds which have nothing in common with our present society D)predicting developments in technology and their effects on society 74.In our present world, _____________________.A)science develops as fast as it is predicted by science fiction writers B)science develops faster than writers can imagine

C)science fiction writers can always foresee what wonders science can do D)Only science fiction writers can see the way science is going 75.Which of the following is NOT the conclusion that we draw from this passage? A)Sensible science fiction writers may tell us what to do in future.B)We are bound to have problems as we try to make progress in science.C)No one knows anything about what to do with the problems we are to face.D)Our view of the world are subject to change.Short Answer(10 points, 2 for each)Do you find getting up in the morning so difficult that it’s painful? This might be called laziness, but Dr.Kleitman has a new explanation.He has proved that everyone has daily energy cycle.During the hours when you labor through your work you may say that you’re “hot”.That’s true.The time of day when you feel most energetic is when your cycle of body temperature is at its peak.For some people the peak comes during the morning.For others it comes in the afternoon or evening.No one has discovered why this is so, but it leads to such familiar monologues（独白）as: ”Get up, John!You will be late for work again!” The possible explanation to the trouble is that John is at his temperature－and－energy peak in the evening.Much family quarreling ends when husbands and wives realize what these energy cycles mean, and which cycle each member of the family has.You can’t change your energy cycle, but you can learn to make your life fit it better.Habit can help, Dr.Kleitmen believes.Maybe you’re sleepy in the evening but feel you must stay up late anyway.Counteract（对抗）your cycle to some extent by habitually staying up later than you want to.If your energy is low in the morning but you have an important job to do early in the day, rise before your hour.This won’t change your cycle, but you’ll get up and work better at your low point.Get off to a slow start which saves your energy.Get up with a leisurely yawn（呵欠）and stretch.Sit on the edge of the bed a minute before putting your feet on the floor.Avoid the troublesome search for clean clothes by laying them out the night before.Whenever possible, do routine work in the afternoon and takes requiring more energy or concentration for your sharper hours.76.What is Dr.Kleitman’s new explanation?

It is that everyone has _________________________________________________________.77.When is the time your cycle of body temperature is at its peak?

It is ________________________________________________________________________.78.If one wants to work more efficiently at his low point in the morning, he should ______________________________________________________________________________.79.You are advised to rise with ________________ because it will help to keep your energy for the day’s work.80.According to the passage, does the peak come to people at the same time? ______________________________________________________________________________.Writing(25 points)（根据以下三点提示，写一篇不少于100个英文单词的短文）In Face of Soaring Book Prices 如今书价越来越高

我们应付昂贵书价的一些方法 希望书价越来越便宜 2005 年专升本英语答案

1—10 CAACC

CDDBD

11—20 CCCCB

DCBDD 21—30 BCAAD

BBADC 31—40 CCBBD CCDAC 41—50 CCCDD ABDBC

51--60AACAB BADAD 61—70 CDACD DBCAC

71—75 ADDBC

76.daily energy circle.77.when you feel most energetic.78.get up earlier than usual.79.a yawn and stretch.80.No, it doesn’t

In Face of Soaring Book Price（05年作文）

Just as man cannot live without food, so students cannot acquire knowledge without books.Unfortunately, book prices are so high nowadays that many students can hardly afford to buy them.In face of soaring book price, we have come up with some “tricks” to deal with this unfavorable situation.First, making full use of library resources is the most common “trick”.Our library has a large collection of books on various subjects and from different countries.We find it very beneficial to do so.The second “trick” is that we exchange our own books.As a saying puts it, “Buying books is not so good as borrowing them”.We tend to spend more time reading books borrowed from other students than our own books.Third, we buy books through co-payment.Since each student pays only a part of the cost, books do not seem to unaffordable.This is a self-deceiving “trick”, of course.Though we have thought of some “tricks” to cope with soaring prices, we sincerely hope that book prices will go down sharply so that every student will find books really affordable

第五篇：2015专升本政治真题

一、选择题：每小题2分，共80分

第1题单选 对思维和存在的同一性问题的不同回答，区分的是

A.唯物主义和唯心主义 B.可知论和不可知论

C.反映论和先验论 D.辩证法和形而上学

第2题单选 哲学上的一元论就是肯定

A.世界万物具有可知性 B.物质和运动具有不可分割性

C.世界万物具有统一性 D.时间和空间具有不可分割性

第3题单选 唯物辩证法认为，发展的实质是

A.事物结构的优化 B.事物数量的增加和位置的移动

C.事物性质的改变 D.新事物的产生和旧事物的灭亡

第4题单选 矛盾的两个基本属性是

A.同一性和斗争性 B.根本性和非根本性

C.普遍性和特殊性 D.对抗性和非对抗性

第5题单选 否定之否定规律提示了事物的发展是

A.稳定性与变动性的统一 B.前进性与曲折性的统一

C.绝对性与相对性的统一 D.有限性与无限性的统一

第6题单选 认识的高级阶段是

A.直接认识 B.间接认识 C.感性认识 D.理性认识

第7题单选 检验认识的真理性，就是检验主观认识是否

A.符合书本知识B.被多数人赞同

C.符合客观实际 D.被群众所掌握

第8题单选 党的思想路线的理论基础是辩证唯物主义的 A.物质观

B.认识论 C.发展观 D.一元论

第9题单选 物质资料生产方式是

A.生产力与生产关系的统一 B.经济基础与上层建筑的统一

C.劳动资料与劳动对象的统一D.地理环境与人口因素的统一

第10题单选 社会历史发展的根本动力是

A.阶级斗争 B.社会基本矛盾 C.社会改革 D.科学技术革命 第11题单选 唯物史观认为，历史人物的活动可以

A.根本改变历史发展的方向B.最终决定历史发展的进程

C.完全摆脱社会规律的制约 D.深刻影响社会历史的发展

第12题单选 认清国情是认清和解决革命问题的基本依据。近代中国社会的性质是

A.封建社会B.资本主义社会

C.新民主主义社会 D.半殖民地半封建社会

第13题单选 农民阶级在中国近代民主革命中所处的地位是

A.领导者 B.主力军 C.先锋队

D.参与者

第14题单选 土地革命战争时期，在四周白色政权的包围中，农村革命根据地能够存在和发展的根本原因是

A.中国是一个政治、经济、文化发展极不平衡的半殖民地半封建大国

B.全国革命形势的继续向前发展

C.有相当力量正式红军的存在 D.党的领导及其正确的政策

第15题单选 抗日民族统一战线中存在着进步势力、中间势力和顽固势力，党对中间势力采取的策略方针是

A.发展 B.孤立 C.反对 D.争取

第16题单选 毛泽东在《论十大关系》中说：“特别值得注意的是，最近苏联方面暴露了他们在建设社会主义过程中的一些缺点和错误，他们走过的弯路，你还想走?过去我们就是鉴于他们的经验教训，少走了一些弯路，现在当然更要引以为戒。”这段话旨在强调建设社会主义，必须

A.根据本国情况走自己的道路 B.正确处理各种经济关系

C.调动一切积极因素为社会主义服务D.正确区分和处理两类社会矛盾

第17题单选 中国特色社会主义理论体系形成的历史依据是

A.和平与发展成为时代主题

B.其他社会主义国家兴衰成败的经验教训

C.我国改革开放和社会主义现代化建设的伟大实践

D.我国社会主义建设正反两方面的历史经验和改革开放以来的新鲜经验

第18题单选 党的思想路线的核心、马克思主义中国化两大理论成果的精髓是

A.与时俱进B.求真务实

C.解放思想 D.实事求是

第19题单选 党的十八大报告指出，建设中国特色社会主义的总依据是

A.社会主义初级阶段B.自主创新能力

C.当今时代主题 D.市场经济理论

第20题单选 住房、物价、收入、医疗、教育等民生热点问题备受百姓关注。这些问题反映了我国现阶段的社会主要矛盾是

A.生产力与生产关系之间的矛盾B.经济基础与上层建筑之间的矛盾

C.经济发展与人口资源环境之间的矛盾

D.人民日益增长的物质文化需要同落后的社会生产之间的矛盾 第21题单选 我国社会主义初级阶段的立国之本是

A.以经济建设为中心 B.坚持四项基本原则

C.坚持改革开放 D.实现共同富裕

第22题单选 正确处理改革发展稳定关系的结合点是

A.尊重人民的首创精神 B.改善人民生活

C.健全社会主义法治 D.构建和谐社会

第23题单选 党的十八届三中全会指出，全面深化改革的核心问题是

A.深化对市场经济的认识B.形成科学的宏观调控体系

C.处理好市场和政府的关系D.处理好经济发展与环境保护的关系

第24题单选 以党的十一届三中全会为标志，我国进入社会主义建设新时期。这一时期最鲜明的特征是

A.经济发展 B.社会稳定 C.改革开放D.创新驱动

第25题单选 实行对外开放是我国的一项基本国策，坚持这一基本国策的立足点是

A.内外联动，互惠互利 B.多元平衡，共同发展

C.独立自主，自力更

D.相互借鉴，求同存异

第26题单选 社会主义初级阶段的基本经济制度是

A.社会主义市场经济 B.社会主义有计划的商品经济

C.按劳分配为主体，多种分配方式并存 D.公有制为主体，多种所有制经济共同发展

第27题单选 当前，制约我国城乡发展一体化的主要障碍是

A.农民收入偏低 B.农村发展滞后

C.城乡二元结构 D.农业投入不足

第28题单选 我国经济发展步入新常态。当前，转变经济发展方式的战略重点是

A.防控金融风险B.建设创新型国家

C.调整经济结构 D.走新型工业化道路

第29题单选 社会主义核心价值体系的灵魂是

A.中国特色社会主义共同理想B.社会主义荣辱观

C.民族精神和时代精神 D.马克思主义指导思想

第30题单选 推进社会建设的重点是

A.推进公民道德建设B.推进社会治理创新

C.保障和改善民生D.推进经济持续健康发展 第31题单选 “和平统一，一国两制”的核心是

A.两制并存 B.高度自治 C.一个中国 D.长期繁荣

第32题单选 经济全球化是一把“双刃剑”，机遇与挑战并存。在这种情况下，发展中国家

A.应提高防范和抵御风险的能力 B.应抵制经济全球化

C.难以抓住机遇，应回避风险 D.可无视风险积极参与经济全球化

第33题单选 我国奉行独立自主的和平外交政策，处理国家间关系的基本准则是

A.把国家主权和安全放在第一位 B.和平共处五项原则

C.互相尊重、互不干涉内部事务D.互惠互利、共赢共存

第34题单选 解决民族问题的根本出发点和归宿是

A.民族团结B.民族平等 C.各民族的共同繁荣 D.民族合作

第35题单选 中国共产党的宗旨是

A.全心全意为人民服务 B.科学执政、民主执政

C.有效预防和惩治腐败D.以人为本、执政为民

第36题单选 2014年11月1日，第十二届全国人民代表大会常务委员会第十一次会议决定设立国家宪法日。国家通过多种形式开展宪法宣传教育活动。国家宪法日的日期是

A.1月1日

B.5月4日

C.9月10 日 D.12月4日

第37题单选 2015年1月20日，国家统计局发布数据，据初步核算，2014年中国国内生产总值63.6万亿元，比上年增长

A.6.5% B.7.4% C.9.2%D.10.4%

第38题单选 2015年5月，国务院印发的《中国制造2025》提出了通过“三步走”实现制造强国的战略目标，其中第一步是到2025年

A.迈人制造强国行列

B.实现信息化与工业化的深度融合，成为制造业大国

C.我国制造业整体达到世界制造强国阵营中等水平

D.我制造业大国地位更加巩固，综合实力进入世界制造强国前列

第39题单选 2014年11月11日，亚太经合组织第二十二次领导人非正式会议在我国举行。国家主席习近平主持会议，各成员领导人围绕“共建面向未来的亚太伙伴关系”主题深入交换意见。此次会议的举办城市是

A.北京 B.上海 C.天津 D.广州

第40题单选 2015年4月24 日，国家主席习近平出席在印度尼西亚万隆举行的纪念活动。本次活动是纪念万隆会议召开

A.50周年 B.55周年

C.60周年 D.65周年

二、辨析题：每小题10分，共20分

第41题简答 社会规律是通过人们的活动表现出来的，这表明社会规律不具有客观性，是可以被创造或消灭的。

第42题简答 党的领导核心地位不是一劳永逸的，过去拥有不等于现在拥有，现在拥有不等于永远拥有。

三、简答题：每小题10分，共30分

第43题简答 简述社会意识相对独立性的含义及其表现。

第44题简答 毛泽东思想在哪些方面以独创性的理论丰富和发展了马克思列宁主义? 第45题简答 党的十八大提出的创新驱动发展战略是在我国改革发展关键时期做出的重大抉择。当前，进一步实施创新驱动发展战略的主要措施有哪些?

四、论述题：20分

第46题简答 2014年10月，党的十八届四中全会通过的《中共中央关于全面推进依法治国若干重大问题的决定》中提出：坚持党的领导、人民当家作主、依法治国有机统一，坚定不移走中国特色社会主义法治道路，坚决维护宪法法律权威，依法维护人民权益、维护社会公平正义、维护国家安全稳定，为实现“两个一百年”奋斗目标、实现中华民族伟大复兴的中国梦提供有力法治保障。

如何理解坚持党的领导、人民当家作主、依法治国的有机统一?

参考答案

专升本：政治第二卷

2015年成人高等学校专升本招生全国统一考试 政治试题答案及评分参考

一、选择题：每小题2分，共80分 1-5：BCDAA 6-10：DDBBB 11-15：CDBCD 16-20：CCBAD 21-25：AADDA 26-30：AABAC 31-35：BACBD 36-40：ACADC

二、辨析题：每小题10分，共20分。

41、答案要点： 错误。（2 分）（1）规律是事物运动发展中的本质的、必然的、稳定的联系，客观性是其根本特点。人们只能认识和利用规律，不能创造或消灭规律，社会规律也具有规律的一般特点。（4 分）（2）社会规律是通过人们的活动表现出来的，这只是说社会规律与自然规律的表现方式不同，并不否认其客观性。社会规律与自然规律一样，都不依赖于人的意识，人们的活动既不能创造也不能消灭社会规律（4 分）

42、答案要点： 错误。（2 分）（1）中国共产党的领导核心地位是历史和人民的选择。坚持党在建设中国特色社会主义事业中的领导地位，必须巩固党执政地位。（2 分）（2）当前，党勉励严峻的执政考验。因权力的诱惑，极易产生脱离群众的官僚主义、特权思想等，最终导致丧失执政地位。（4分）（3）只有加强党的执政能力建设、先进性建设和纯洁性建设，才能长期执政不变质。（2 分）

三、简答题：每小题10分，共30分。

43、答案要点：（1）社会意识的相对独立性是指社会意识在反映社会存在的同事，还有自己特有的发展形式和规律。（2 分）（2）社会意识的相对独立性主要表现在：社会意识与社会存在发展的不完全同步性和不平衡性；（3 分）社会意识内部各种形式之间相互影响及各自具有的历史继承性；（3分）社会意识对社会存在的能动反作用（2分）

44、答案要点： 关于新民主主义革命理论

社会主义革命和建设的理论； 军队建设和军事战略理论； 政策和策略的理论； 思想政治工作和文化工作的理论； 党的建设的理论。（每项2分，答出任意五项可得满分）

45、答案要点：（1）进一步提高自主创新能力。围绕产业发展需求部署创新链，完善科技有效支撑产业发展的机制（3 分）（2）进一步深化科技体制改革。加快建立企业主导柴油机是研发创新的体制研究，完善市场导向的创新格局。（2 分）（3）进一步优化创新环境。积极研究制定加快国家创新体系建设的有关政策措施。（3 分）（4）进一步扩大科技开放合作。加快过激科技资源流动和重组，在开放合作中提高我国产业技术水平和增强科技实力。（2 分）

四、论述题：20分。

46、答案要点：（1）中国共产党的领导是人民当家作主和依法治国的根本保证。党领导人民通过国家权力机关制定宪法和各项法律，又在宪法和法律范围内活动，严格依法办事，保证法律的实施。（6 分）（2）人民当家作主是社会主义民主政治的本质和核心要求，是社会主义政治文明建设的根本出发点和归宿。（4 分）（3）依法治国是党领导人民治理国家的基本方略。依法治国不仅从制度上、法律上保证人民当家作主，而且也保证了党的执政地位。依法治国的过程实际上就是在党的领导，维护人民主人翁地位的过程，保证人民实现当家作主的过程。（5 分）（4）党的领导、人民当家作主和依法治国是金门联系、相辅相成、相互促进的。三者必须统一于建设社会主义民主政治的伟大实践之中，决不能将它们分割开来和对立起来。（3 分）