北京大学2001年硕士研究生入学考试传播学理论试卷（5篇）

第一篇：北京大学2001年硕士研究生入学考试传播学理论试卷

北京大学2001年硕士研究生入学考试传播学理论试卷

一、填空

1、传播学四大先驱及成就 施拉姆“社会雷达” 赖特的“娱乐功能”鲍尔，固执的受众

2、国际传播和全球传播的功能

1、麦克卢汉的“三论”

2、李普曼的“拟态环境”（英文）

二、名解

语言符号和非语言符号 编码与解码 沉默的螺旋 使用与满足

三、简答

1、社会责任论与自由主义媒介规范的要点与区别

2、传播直线模式的提出、内容、与缺陷

3、国际传播新秩序论争的背景、焦点与实质

四、论述

1、全球信息化对人类社会的冲击

2、研究传播学与中国社会发展的关系 新闻学基础知识

一、填空

1、宋定本制度的实行年限

2、记者节的日期 9/1

3、《野百合花》事件与王实味

4、SKY TV的老板

5、《大公报》的“四不”口号

6、CNN NHK的全称

7、网络信息的四个特点

8、美国第一家报团的创立者

9、台湾报刊解禁的时间

10、国务院于2000年9月和11月颁布的有关网络的新规定

11、法国《出版自由法》的颁布时间

二、问答 1、1956年中国新闻体制改革

3、英美报业垄断发展情况

4、新闻的客观性

三、论述

新闻自由的历史演进

四、业务题 评论 500字

第二篇：2012年北京大学留学生入学考试英语试卷

2012年北京大学留学生入学考试英语试卷

试卷使用说明

1． 第一部分、第二部分和第三部分的section A（即1-65题）为客观题，答题请用“标准化考试答题卡”

即“Answer Sheet I”。

2． “标准化考试答题卡”即“Answer Sheet I”上的试卷类型不填。3． “标准化考试答题卡”即“Answer Sheet I”必须用铅笔填写。

4． 第三部分的Section B和第四部分为主观题，答题请用“Answer Sheet II”。5． “Answer Sheet II”必须用钢笔、圆珠笔或签字笔书写。

6． 答题请用“标准化考试答题卡”即“Answer Sheet I”和“Answer Sheet II”，做在试题册上无效。

Part I Vocabulary and Structure(25%)

Directions: There are 25 incomplete sentences in this part.For each sentence there are four choices marked A, B, C and D.Choose ONE answer that best completes the sentence.Then mark the corresponding letter on Answer Sheet I.1.This incident _______the need for better safety measures.A.exposesB.InvolvesC.illustratesD.infers 2.You should not _____ the peace of others by speaking so loudly.A.prohibitB.banC.collapseD.disturb

3.Ruth should have been here three hours ago so she‟s ____decided not to come after all.A.occasionallyB.evidentlyC.barelyD.constantly

4.I do not agree with what Mary said just now, but she‟s a quite good speaker _____.A.whatsoeverB.moreoverC.neverthelessD.furthermore 5.Mike _____to be the wrong man for the job.A.turned overB.turned onC.turned inD.turned out 6.I plan to _____some time to visit my parents this weekend.A.set asideB.set backC.set outD.set on

7.Information is sometimes _____ from patients when it is thought it might hurt them.A.held upB.held onC.held backD.held out 8.I could barely _____the traffic sign through the rain.A.make upB.make outC.make ofD.make for9.I ______ everything I said about George—he‟s been really nice to me recently.A.take overB.take offC.take backD.take on 10.Nobody could _____ a satisfactory explanation of the accident.A.come up withB.come throughC.come uponD.come into

11.The visitor told me things about Mary which I didn‟t believe, but still I nodded my head as if to ______ what he had said.A.convinceB.confirmC.confessD.convey

12.The new law says that part-time, _____ workers will be granted the same social provisions as full-time employees.13._____assurances from government officials that an investigation is in progress, his whereabouts remain unknown.A.DespiteB.AmidC.Due toD.By

14.The _____of private health insurance mean that many elderly people may not be comprehensively covered under its terms.A.intuitionsB.circumstancesC.LimitationsD.Instruments

15.The purpose of our organizations to give care to those ____by AIDS and help prevent its spreading.A.upsetB.affectedC.grabbedD.handicapped 16.The last bus ____ , we had to walk home.A.goingB.having goneC.has goneD.had gone

17.____I am concerned, playing video games not only takes much time but is also harmful to health.A.For one thingB.For whatC.As long asD.As far as 18.This is _____ a good chance ______ none of us wants to miss it.A.such …thatB.so…thatC.too…toD./…such that

19.It‟s a terrible thing, living with the knowledge _____the doctors are not able to save his life.A.whatB.thatC.whichD.where 20.You used to take piano lessons, ____ you?

A.doB.don‟tC.didD.didn‟t 21.Steve proposed that the report ______ by fax.A.sendingB.is sentC.be sentD.being sent 22.It ______ 30 years since I got to know him in Hangzhou.A.isB.wasC.had beenD.being 23.________ my grandma taught me has become a very important part of my life.A.WhatB.ThatC.WhichD.For 24.He sat there quietly, _____ thinking about long-lost friends and classmates.A.as forB.as ifC.as toD.as of 25._____ my delight, our school football team won the game easily.A.InB.OfC.ToD.For

Part II.Cloze(10%)

Directions;there are 20 blanks in the following passage.For each blank there are four choices marked A, B, C and D.You should choose the ONE that best fits into the passage.Then mark the corresponding letter on Answer sheet I.In social life, time plays a very important part.In the United States, guests tend to feel they are not ___26___ regarded if the invitation to a dinner party is extended only three or four days __27___ the party date.___28____ this is not true in all countries.In other areas of the world, it may be considered foolish to make an appointment too far in ___29____, because plans which are made for a date more than a week away tend to be __30____.The __31____ of time differ in different parts of the world.___32____, misunderstandings arise between people from cultures that __33___ time differently.Promptness is much __34____ in American life, for example.If people are not prompt, they may be regarded as impolite or not fully __35___.In the U.S.no one would think of ___36___ a business associate waiting for an

hour.It would be too impolite.When ___37___meet, a person who is five minutes late is __38__ to make a short apology.If he is less than five minutes late, he will say a few words of __39__, though perhaps he will not __40__ the sentence.To Americans, forty minutes of waiting is the __41__ of the “insult period”.No matter __42__ is said in apology, there is little that can remove the __43__ done by an hour‟s wait.__44__ in some other countries, a forty-minute waiting period was not unusual.Instead of being the very end of the __45__ waiting scale, it was just the beginning.26.A.chieflyB.greatlyC.largelyD.highly 27.A.inB.afterC.atD.before 28.A.ThenB.ButC.SoD.Also 29.A.advanceB.aheadC.frontD.time 30.A.forgottenB.neglectedC.mistakenD.overlooked 31.A.meansB.meaningsC.significanceD.senses 32.A.EvenB.MoreoverC.ThusD.Ever 33.A.treatB.dealC.considerD.cope 34.A.treasuredB.valuedC.expendedD.priced

35.A.acceptableB.responsibleC.ReasonableD.accountable 36.A.retainingB.preventingC.gettingD.keeping 37.A.equivalentsB.sameC.parallelsD.equals 38.A.expectedB.wantedC.askedD.hoped 39.A.descriptionB.expositionC.explanationD.Excuse 40.A.achieveB.fulfillC.completeD.accomplish 41.A.periodB.limitC.termD.beginning 42.A.howB.whoC.whatD.which 43.A.destructionB.violationC.damageD.breakage 44.A.SoB.IfC.YetD.Even

45.A.allowableB.agreeableC.conceivableD.receivable

Part III.Reading Comprehension(55%)

Section A: There are four passages in this section.Each passage is followed by five questions or unfinished statements.For each of them there are four choices marked A, B, C and D.You should decide on the best choice and then mark the corresponding letter on Answer Sheet I.(40%)

Passage one

One of the favorite baseball players in the United States during the 1930's was Leo Frangio.He was born and raised in New York City.As a boy, he was often in trouble with school authorities.He and his friends used to stay away from school to play baseball.He dropped out of high school to begin playing professional ball.In 1931, as a rookie(新手)with the New York Canaries, Leo hit 38 home runs(本垒打).For the next five years he hit 40 to 45 home runs a year.In 1936 he had his best year, hitting 54 home runs with a 365 batting average.Leo was a hero to people everywhere, but it was the children that he felt closest to.He

frequently visited hospitals to talk with sick children.He never got married so he always spent Christmas day with children who didn't have any parents.The children liked him as much as Santa Claus.In 1937 Leo had a bad year.After he hit 52 home runs again in 1938, the Canaries decided to trade him.Talks were being held with the Blue Birds an the Robins when Leo said that he was going to retire.He said he would never play for a team other than the Canaries.After leaving baseball Leo had several different jobs.First he had a job as PR(public relations)man for a sporting goods company.He didn't enjoy the work, though, and he quit after one year.Then he tried working as a sports writer.Since he was not such a good writer, however, he soon gave that up, too.Finally in 1940, he began working as a radio announcer for baseball games.He became very popular because he made the game sound so exciting.During the next fifteen years he added much to the language of baseball.But as TV became more and more popular Leo decided to quit announcing.He moved back to New York where he is still active in teaching children to play baseball.46.Which team did Leo play for?

A.The Canaries.B.The Robins.C.The Orioles.D.The Blue Birds.47.When was Leo's best year as a player?

A.1938.B.1936.C.1931.D.1937.48.What job did Leo have the longest?

A.Playing baseball.B.Working as a PR man.C.Announcing on the radio.D.Working as a sports writer.49.Why did Leo quit announcing?

A.Because he was going to be traded.B.Because he became a sports writer.C.Because he went back to New York.D.Because TV became popular.50.Why did Leo Frangio become popular as a radio announcer?

A.He was a very good baseball player.B.He made the game sound exciting.C.He made the game winD.He was loved by children very much.Passage two

All around us is a world of tiny living things called microbes.They are everywhere—in the air, in the soil, in the water we drink.They are on our food, hands, clothes, and everything we touch.The dust that settles on the furniture carries them.They are on walls, ceiling, floors.They may be very tiny—most of them too small to be seen—but they are constantly doing things all about us.Some of the things they do are very useful.The cheese and bread that we eat have become the foods they are because of the work of microbes.We owe our sauerkraut, pickles, vinegar, sour cream, and favorite kinds of sour milk to microbes.Our earth stays fertile because of the activity of the billions of microbes in the soil.Microbes are responsible, too, for some annoying things that happen every day in your home.If you forget to change the water in a vase of flowers, it begins to smell;microbes are at work.Bread left in a package too long gets moldy.Your clothes may mildew.Your food may spoil.All of these things mean microbes at work.Microbes are also at work when people get sick.In fact, most people think of microbes as something to be destroyed.It is true that certain microbes do cause disease, but they are a very small part of the microbe population.Out of every thirty thousand kinds of microbes, the chances

are that just one is harmful and likely to cause disease.Most microbes are harmless.And some microbes themselves produce the most powerful weapons we have yet found to conquer disease.They “wonder drugs” such as penicillin and streptomycin are products of the activity of microbes.51.Paragraph 1 mainly gives the information that ______.A.microbes are everywhere around us.B.microbes are tiny living things.C.our earth stays fertile because of microbes.D.microbes do some useful things.52.Which of the following statements is NOT implied in the passage? A.Not all of the microbes should be destroyed.B.Microbes do annoying things as well as useful ones.C.It‟s very easy to get rid of microbes.D.Harmful microbes are very small in percentage.53.The term “Wonder drugs”in Paragraph 3 means ______.A.the drugs that cause wonder.B.the medicine that surprises humans.C.the medicine that works wellD.the drugs that are very special.54.Which of the following statements is TRUE according to the passage? A.Microbes do everything good for human beings.B.Without microbes we can not survive on earth.C.If all microbes are destroyed human beings can be free from disease.D.Although the harmful microbes are small in number, they are the most dangerous in power.55.Which of the following is the best title of the passage?

A.The Benefits of MicrobesB.The Life of Microbes.C.The World of MicrobesD.Annoying Microbes

Passage three

Unhappiness used to be considered an unavoidable part of human existence.Knowledge and rationality can help us overcome this dilemma.Most peoplebetween bursts of happiness and long periods of unhappiness.Only recently have we realized that happiness need not merely be an involuntary emotional response to outside events.Unhappiness can exist only when our actions, perceptions or expectations are not in alignment with objective reality---when we do not understand what is really happening in the objective reality.Then what is Objective Reality?

Objective reality is everything that simply exists.Nature is the small part of Objective Reality that surrounds us and people are just as much part of Objective Reality, as trees, the ocean or other galaxies.If we could have total knowledge of Objective Reality, we would be in complete alignment with the world.Conflicts and problems would disappear because they only arise when our perceptions are in conflict with Objective Reality.In order to understand Objective Reality, we need to have a view of the way the world really is.We need to separate relevant knowledge , such as Gravity and Probability, from knowledge that is irrelevant to human existence, such as the Big Bang.From cosmology to geology, form evolution to psychology, we need to provide ourselves with the clearest possible perspective of the way things really are.Above all, we must understand that human “Problems” are always the result of our misalignment with reality.In order to be aligned with objective reality we need to separate the wheat from the chaff.The more we did, the more chaff we have to shovel.From politics to love , form economics to sex.Persons who rely on religion for guidance through the hardships of life have to overcome an obstinate hindrance: They need to abandon the illusory comforts of a belief system that is filled with irrationality.Many people are ineffective in recognizing the reality of problematic situations and thus can not choose between happiness and unhappiness.However, it is within the grasp of modern man to acquire a thorough understanding of Objective Reality.Yet, even with the modern science, it is still impossible for man to have total knowledge of reality.Therefore it is not possible for him to be in total alignment with Objective Reality at all times.Conflicts and problems are unavoidable, Yet, by perceiving Objective Reality as clearly as possible, we can minimize our conflicts and thus optimize our happiness.56._____ can help people avoid being unhappy according to the author of the passage.A.EducationB.Objective realityC.Knowledge and rationalityD.Irrationality 57.What is the possible meaning of the underlined word A.HesitateB.Move back and forthC.ChangeD.Go 58.Which of the following is irrelevant knowledge to human existence?

A.GravityB.GeologyC.EvolutionD.Big Bang 59.By using the analogy of “separating wheat from chaff”, the author means that _____.A.Politics, love, economics and sex are just like chaff.B.in order to get more wheat, we have to shovel more chaff.C.in order to be aligned with objective reality, we have to know how to separate.D.human “problems” are actually the result of our misalignment with reality.60.Which of the following statements is NOT true according to the passage? A.A belief system is illusory because it is filled with irrationality.B.Many people don‟t know how to be happy because they do not recognize the reality of problematic situations.C.By perceiving Objective Reality, we can be the happiest.D.It is impossible for man to have total knowledge of reality.Therefore it is not possible for him to be in total alignment with Objective Reality at any time.Passage Four

There are very many factors involved in the development of a good team.However, here we shall concentrate on three in particular, namely: communication, team balance and leadership.Communication is clearly an important part of interpersonal interaction and , of course, teamwork is all about interpersonal interaction.Open communication is a fundamental part of good teamwork so far as it allows team members to understand each other‟s point of view, to share ideas, to express feelings and to articulate plans.Poor communication can be a major barrier to effective teamwork.Wrestling with the complexities of communication is therefore part of the challenge of developing an effective team.The balance of a team involves having people whose experience, skills, perspectives, interests and contributions complement one another, rather than duplicate or counteract each other.For example, it is no good having a team full of creative people who have lots of new ideas,but do not have the people who have theto see those ideas through to completion.Similarly, a team that is full of people who are steady, strong workers but have little spark or creativity, will also be impoverished by comparison with a balanced team.If it is not to become stale and sterile, a team needs people who are prepared to risk conflict by challenging existing norms and assumptions, but, by the same token, a team also needs its peacemakers.Differences between team members can, in themselves, lead to conflict but the diversity of the team and the balance that this diversity can achieve will generally make up for any such conflicts.Leadership refers to the ability to create and sustain a positive working culture to motivate or even inspire staff to play their part in creating a work environment in which there are high standards of practice, a high level of commitment and a positive approach.A key part of leadership is “Vision”.This refers to the ability to keep a clear focus on what the team is trying to achieve, what its objectives are in terms of its overall strategy and aims.It is very easy for a team of people who are under pressure from various directions to lose their focus on what the team is all about and what purpose it is intended to fulfill.A good leader is somebody who not only keeps a clear focus himself or herself on the team‟s purpose and direction, but also ensures that that vision is shared by the team members and that they are not allowed to drift too far away from it.A good leader is somebody who promotes high morale by playing a key role in creating an atmosphere in which staff feel valued and supported.This helps to prevent such problems as gossip, rumor-mongering and backbiting, which can be so detrimental to a team‟s functioning.Effective teamwork therefore depends on a good leader, the right balance of the right people and the channels of communication remaining open between them.If these three core ingredients can be brought together, then there is every chance of a very effective team developing.61.According to the passage, the underlined word “(in Para.3)means _______.A.flexibilityB.wisdomC.powerD.perseverance 62.What is the author‟s attitude towards the conflict in a balanced team?

A.The conflict always happens between some people who are steady and strong workers and the creative ones.B.The diversity of the team and the balance that this diversity can achieve will generally make up for any such conflicts.C.Without the conflict, the team would be better.D.Peacemakers can resolve the conflict.63.What is a key part of leadership in the author‟s view?

A.The ability to keep a clear focus on what the team is trying to achieve, what its objectives are in terms of its overall strategy and aims.B.The ability to create and sustain a positive working culture.C.The ability to motivate or even inspire staff.D.The ability to create a work environment in which there are high standards of practice, a high level of commitment and a positive approach.64.Which statement is NOT true according to the passage?

A.Poor communication among team members can be a major hindrance to effective teamwork.B.In a balanced team, team members‟ experience, skills, perspectives, interests and contributions are totally different.C.An atmosphere in which the staff feel valued and supported can help prevent the problems such as unkind and unpleasant talk about someone who is absent.D.A good team leader is a person who not only focuses himself/herself on the purpose and

direction of the team, but also makes sure that other members of the team share this focus.65.What is the main idea of the passage?

A.There are very many factors involved in the development of a good team.B.One of the key aspects of effective teamwork is open communication.C.No matter how good a team may be, conflicts will inevitably occur some time.D.Effective teamwork depends on a good leader, the right balance of the right people and the channels of communication remaining open between them.Section B: In this section, there is a passage with 15 blanks.You are required to select one word for each blank from a list of choices given in a word bank following the passage.Read the passage through carefully before making your choices.Each choice in the bank is identified by a letter You may not use any of the words in the bank more than once.Write the corresponding letter for each blank on Answer Sheet II.(15%)

A man may usually be known by the books he reads as well as by the company he keeps;for there is a companionship of books as well as __1___ men;and one should always live in the best company, whether it be of books or of men.A good book may be among the best of friends.It is the same today that it always was, and it will never change.It is the most patient and cheerful of companions.It does not turn its back __2__ us in times of adversity or distress.It always receives us with the same kindness;amusing and instructing us in youth, and comforting and consoling us in age.Men often discover their affinity to each other by the mutual love they have for a book just __3__ two persons sometimes discover a friend by the admiration which both entertain for a third.There is an old proverb, „Love me, love my dog.” But there is __4___ wisdom in this:” Love me, love my book.” The book is a truer and higher bond of union.Men can think, feel, and sympathize with each other through their __5___ author.They live in him together, and he __6__them.A good book is often the best urn of a life enshrining the best that life could think out;for the world of a man‟s life is, for the most part, but the world of his thoughts.Thus the best books are treasuries of good words, the golden thoughts, __7___, remembered and cherished, become our __8___ companions and comforters.Books possess __9__ essence of immortality.They are by far the __10__lasting products of human effort.Temples and statues decay, but books __11__.Time is of no account with great thoughts, which are as fresh today as when they first passed through their author‟s minds, ages __12__.What was then said and thought still speaks to us as vividly as ever from the printed page.The only effect of time have been to sift out the bad products;for nothing in literature __13___what is really good can long survive.Books introduce us into the best society;they bring us into the __14__of the greatest minds that have ever lived.We hear what they said and did;we see the as if they were really alive;we sympathize with them, enjoy with them, grieve with them;their experience becomes ours, and we feel as if we were in a measure actors with them in the scenes which they describe.The great and good do not die, even in this world.Embalmed in books, their spirits walk abroad.The book is a living voice.It is an intellect __15__which on still listens.Word Bank

A.toB.surviveC.ofD.favoriteE.which F.thatG.butH.inI.ifJ.constant

K.agoL.anM.asN.moreO.most P.uponQ.theR.atS.thoughT.presence

1.___________2.____________3.____________4._____________5._____________ 6.___________7.____________8.____________9.______________10._____________ 11.___________12.___________13.____________14.____________15.____________

Part IV: Proofreading(10%)

Directions: In the following passage, there are altogether 10 mistakes, ONE in each numbered line.You may have to change a word, add a word, or just delete a word.If you change a word, cross it and write the correct word beside it.If you add a word, write the missing word between the words(in brackets)immediately before and after it.If you delete a word, cross it out with a slash(/).Put your answers on Answer Sheet II.Examples:

Correction put on Answered Sheet II;(1)begunbegan

Correction put on Answered Sheet II;(2)(Scarcely)had(they)

Correction put on Answered Sheet II;(3)not

In bringing up children, every parent watches eagerly the child's

acquisition(学会)of each new skill—the first speaking words, the first independent1._____________ steps, or the beginning of reading and writing.It is often tempting to hurrythe child beyond his natural learning rate, but this can set up dangerous

feelings of failure and state of worry in the child.This might happen at2.______________ any stage.A baby might be forced to use a toilet too early, a young childmight be encouraged to learn to read before he knows the meaning of the

words he reads.On the other hand, though, if a child left alone too much,3.______________ or without any learning opportunities, he loses his natural enthusiasm forlife and his desire to find out new things for himself.Parents vary greatly in their degree of strict towards their children.4.______________ Some may be especially strict in money matters, others are sever over

times of coming home at night or punctuality for meals.In general, thecontrols imposed represent the needs of the parents and the values of the

community as many as the child's own happiness.5.______________

As regards the development of morality standards in the growing child,6.______________ consistency is very important in parental teaching.To forbid a thing one day

and excuse it the next is not foundation for morality(道德).Also, parents should7.______________ realize that “example is more better than precept”.If they are not sincere and8.______________ do not practice what they preach(说教),their children may grow confused and

emotionally insecure when they grow old enough to think themselves,9._____________ and realize they have been to some extent fooled.A sudden awareness of a marked difference between their parents'

principles and their morals can be a dangerous disappointment.10.______________

Proofreading keys;1.speaking---spoken 2.state----states 3.left-----is left 4.strict---strictness 5.many---much 6.morality---moral 7.not---no 8.more---去掉

9．Think---think for 10.can be---can be a

A man may usually be known by the books he reads as well as by the company he keeps;for there is a companionship of books as well asmen;and one should always live in the best company, whether it be of books or of men.通常看一个读些什么书就可知道他的为人，就像看他同什么人交往就可知道他的为人一样，由于有人以人为伴，也有人以书为伴。不管是书友仍是朋友，我们都应该以最好的为伴。

A good book may be among the best of friends.It is the same today that it always was, and it will never change.It is the most patient and cheerful of companions.It does not turn its back in times of adversity or distress.It always receives us with the same kindness;amusing and instructing us in youth, and comforting and consoling us in age.好书就像是你最好的朋友。它始终不渝，过去如斯，现在如斯，将来也永远不变。它是最有耐心，最令人愉悦的伴侣。在我们穷愁潦倒，临危遭难时，它也不会抛弃，对我们老是一如既往地亲切。在我们年青时，好书陶冶我们的性情，增长我们的知识；到我们年迈时，它又给我们以慰藉和勉励。Men often discover their affinity to each other by the mutual love they have for a book just persons sometimes discover a friend by the admiration which both entertain for a third.There is an old proverb, „Love me, love my dog.” But there iswisdom in this:” Love me, love my book.” The book is a truer and higher bond of union.Men can think, feel, and sympathize with each other through theirauthor.They live in him together, and he them.人们经常由于喜欢统一本书而结为知已，就像有时两个人由于敬慕统一个人而成为朋友一样。有句古谚说道：“爱屋及屋。”实在“爱我及书”这句话蕴涵更多的哲理。书是更为真诚而高尚的友谊纽带。人们可以通过共同喜爱的作家沟通思惟，交流感情，彼此息息相通，并与自己喜欢的作家思惟相通，情感相融。

A good book is often the best urn of a life enshrining the best that life could think out;for the world of a man‟s life is, for the most part, but the world of his thoughts.Thus the best books are treasuries of good words, the golden thoughts, which, remembered and cherished, become our companions and comforters.好书常如最精美的宝器，保藏着人生的思惟的精髓，由于人生的境界主要就在于其思惟的境界。因此，最好的书是金玉良言和崇高思惟的宝库，这些良言和思惟若铭记于心并多加珍视，就会成为我们忠实的伴侣和永恒的慰藉。

Books possessessence of immortality.They are by far thelasting products of human effort.Temples and statues decay, but booksTime is of no account with great thoughts, which are as fresh today as when they first passed through their author‟s minds, ages What was then said and thought still speaks to us as vividly as ever from the printed page.The only effect of time have been to sift out the bad products;for nothing in literature can long survive but what is really good.书籍具有不朽的本质，是为人类努力创造的最为持久的成果。寺庙会倒坍，神像会朽烂，而书却经久长存。对于伟大的思惟来说，时间是无关紧要的。多年前初次闪现于作者脑海的伟大思惟本日依然清新如故。时间惟一的作用是淘汰不好的作品，由于只有真正的佳作才能经世长存。

Books introduce us into the best society;they bring us into the of the greatest minds that have ever lived.We hear what they said and did;we see the as if they were really alive;we sympathize with them, enjoy with them, grieve with them;their experience becomes ours, and we feel as if we were in a measure actors with them in the scenes which they describe.书籍先容我们与最优秀的人为伍，使我们置身于历代伟人大师之间，如闻其声，如观其行，如见其人，同他们情感交融，悲喜与共，感同身受。我们觉得自己仿佛在作者所描绘的舞台上和他们一起粉墨登场。

The great and good do not die, even in this world.Embalmed in books, their spirits walk abroad.The book is a living voice.It is an intellect which on still listens.即使在人世间，伟大杰出的人物也长生不来。他们的精神被载入书册，传于四海。书是人生至今仍在聆听的聪明之声，永远布满着活力。

1.C2.P3.M4.N5.D6.H7.E8.J9.L10.O11.B12.K13.G14.T15.A

第三篇：浙江大学2006年硕士研究生入学考试传播学试卷

浙江大学2006年硕士研究生入学考试传播学试卷

1、由受众接受新闻的意愿谈谈新闻的特性

2、简述弥尔顿、杰斐逊和密尔的出版自由思想 论述

1、在典型报道中，如何将新闻价值与宣传价值相结合

2、论述大众媒介对中国民主政治建设的作用

3、一则材料让你谈感想，关于足球报和中国足协的冲突材料 传播理论

1、谈谈传播学的本土化

2、简述梅罗维茨、麦克卢汉和戈夫曼的理论观点及联系

3、为什么说语言就是我们的历史、文化和精神。论述

1、论经验学派和批判学派的差异

2、传播效果分层理论的观点及其产生的背景 广播电视学

1、广播电视传播符号、传播形式和报纸的主要区别

2、广播电视传播制度的类型有哪些，它们的特点各是什么？ 论述

1、结合你熟悉的雅典奥运会体育赛事的电视直播，论述电视新闻传播过程中的主观干预合理不合理？为什么？

2、广播电视新闻中节目品质的提高和商业价值的提高之间主要的矛盾是什么？如何解决？ 广告学

1、整合营销传播的核心就是创造“一种声音”吗？

2、罗瑟·瑞夫斯说：“USP是一种表述的哲学，品牌形象是一种感受的哲学”谈谈你的看法 论述

1、《定位》的作者指出“美国近期的广告发生了很多奇怪的事情，广告越来越不赏心悦目了，却越来越有效了”结合中国的脑白金广告谈谈你对上述观点的理解 媒介管理学

1、电视新闻编排中如何对时段进行选择

2、媒介人才资源管理的原则是什么 论述

1、论全球媒介由盛而衰的病征及其医治

2、结合以下材料谈谈张艺谋《英雄》的营销神话运用了哪些媒介营销理论，它们有哪些特点？

新闻业务试题 感谢网友女主播提供

一、简述题

1、什么是跟踪摄影？请以“老师和学生”为题设计一个采访方案。

2、请结合采访实践，谈谈你对“涉浅溪者得龙虾，入深水者得蛟龙”的理解。

3、一架客机在浙江境内坠毁，请分别从都市报记者、新华社驻浙江分社记者和《南方周末》记者角度谈谈各自报道的侧重点并说出原因。

4、请你从经济学角度谈谈媒介公信力。

二、论述题

1、谈隐性采访的利弊。

2、谈读图时代图片传播的特点。

3、谈我国“完全国有，有限商业运作”的管理体制和完全商业运作体制的区别，并结合你对我国新闻媒体的实践谈谈这种体制的利弊和改革途径。

给以下一则消息配评400字

茶农为扩展种植茶叶面积砍伐九溪十八涧的林木

以下任选一个选题写一篇时评600字

1、中国高校管理制度的弊端和大学生诚信问题

2、中国与全球反恐

第四篇：复旦大学2005年硕士研究生入学考试新闻学试卷

复旦大学2005年硕士研究生入学考试新闻学试卷

第一部分:新闻传播试题

一、名词解释（共30分）1.消息 2.舆论 3.《大清报律》 4.《中国报学史》

5.《我们对于新闻学的基本观点》

二、简答题（共30分）1.谈谈对新闻娱乐化的看法

2.新闻控制对社会的作用（原话记不清了……）3.写出5个中共中央机关报的名称，并简述之

三、论述题（共90分）1.论作为社会现象的新闻

2.看下面一段材料，以《论媒体》为题目写篇作文 3.论述梁启超对于中国新闻事业的贡献

第二部分:新闻实务

一、名词解释（共30分）

1.现场观察 2.采访计划 3.综合新闻 4.解释性新闻 5.归纳推理 6.冲击式排版 7.立论

二、简答题（共30分）1.深入采访的标志是什么？ 2.正面提问的要求是什么，什么样的对象适合正面提问？ 3.新闻主题有哪些特征？

4.如何理解编辑取向优质化这个含义？ 5.评论的根本特性是什么？

三、指出五段文字的错误，修改，并说出理由（共10分）

四、看材料写不超过600字的消息稿（20分）

五、根据上面写的消息写一个主体类标题（10分）

六、根据一段材料写一个评论（20分，内容是一段关于足球的文章）

第五篇：黑龙江大学2005年硕士研究生入学考试新闻传播理论

卡门赏析

四幕歌剧《卡门》是梅拉克和阿莱维根据梅里美的同名小说改编的。这部歌剧是世界上最着名的歌剧之一，也是19世纪法国歌剧的最高成就。它以其生动鲜明的音乐语言、丰富巧妙的和声配器手法以及强烈感人的戏剧性发展，把作品的主题思想表达得淋漓尽致。《卡门》是一部生动的音乐文学，它用音乐鲜明地刻画出性格相异的人物形象，并且集中刻画了卡门热情泼辣、酷爱自由的性格。《卡门》的音乐始终紧密配合着舞台动作，中间没有静止的音乐场景。剧中进行曲、咏叹调、舞曲等交替出现，乐曲爽朗流畅，具有炽热的西班牙音乐特色。所有这些音乐又通过严谨的戏剧逻辑组合为一体，紧凑而简练，表现了真实的生活，使其成为雅俗共赏、具有深刻思想内容的一部伟大作品。这部歌剧还包含了许多首在音乐会最常见的选曲，最着名的是序曲和“哈巴涅拉舞曲”，重要唱段如“米剀拉的咏叹调”、“花之歌”和“斗牛士之歌”等都是歌剧文献中最精彩的部分。这部歌剧具有重要的社会现实意义，比才通过对女主人公卡门独立不羁的性格刻画，强烈地反映了资产阶级个性解放的思想，满腔热情地讴歌了自由，体现了他对全部生活的坚定信念。

作品分析

《卡门》虽然描写的是爱情、欲望、嫉妒、仇恨的悲剧，但因为剧中有大量的对话，所以它的体裁是喜歌剧，可见当时的歌剧和喜歌剧之间的区别并不是从内容来考虑，而完全是单纯的技术问题。比才的最大优点，也是他最深刻的独特性，就是运用了三种不同的因素：民间因素、喜剧因素和悲剧因素，并成功地将三者融为一体，所以作品的一致性是最先引人注目的特点。然后，悲剧因素再渐渐主宰整部歌剧，最后并吞了其他两个因素。从序曲开始，这个极富特色的主旋律就预告了卡门的命运。

《卡门》的旋律紧凑，节奏充满活力，人物的性格描写逼真细腻，因而造成许多戏剧高潮，从而深刻地揭示了作品的悲剧性。比才的和声也很富想象力，音域也很宽广，很能表现卡门紧张、激动的悲剧情绪。这部作品的音响结构也很完整，它的丰富感来自于配器法与伴奏中精致的对位材料。歌剧的序曲为A大调，四二拍子，回旋曲式。然后突然把A大调转到F大调，突出了第二场中《斗牛士之歌》的副歌，在短小的序曲的最后27小节中，作者引进了卡门，用她的一个具有增二度音程特点的主题来加强观众对她的印象。随着增二度音程越来越清楚地成为减七和弦的一部分，这个减七和弦往往使人联想到剧中邪恶的事物。最后序曲在一个加倍的ff减七和弦结束。

整部序曲建立在具有尖锐对比的形象之上，以华丽、紧凑、引人入胜的音乐来表现这部歌剧的主要内容，而且使用明暗对比的效果将歌剧的内容充分地表现了出来。本剧的序曲是音乐会上经常单独演奏的曲目。第一幕中换班的士兵到来时，一群孩子在前面模仿着士兵的步伐开路。孩子们在轻快的2/4拍子，d小调上，唱着笛鼓进行曲《我们和士兵在一起》。在这一幕中塑造了吉卜赛姑娘卡门热情、奔放、富于魅力的形象。然后主人公卡门的着名咏叹调《爱情像一只自由的小鸟》出现，这是一段深入人心的旋律，充分表现出卡门豪爽、奔放而富有神秘魅力的形象。卡门被逮捕后，龙骑兵中尉苏尼哈亲自审问她，可她却漫不经心地哼起了一支小调，此曲形象地表现出卡门放荡不羁的性格，生动地刻画出了一个多情的卡门、性感的卡门。还是这一幕中，卡门在引诱唐·豪塞时，又唱出另一个着名的咏叹调《在塞维利亚老城墙边上》，是一首西班牙舞蹈节奏的迷人曲子，旋第一幕与第二幕之间的间奏曲也十分有名，选自第二幕中唐·豪塞的咏叹调《阿尔卡拉龙骑兵》，大管以中庸的快板奏出洒脱而富活力的主旋律。第二幕中，我们看到了比才作为一位音乐戏剧作曲家确实向前迈出了一大步。对动作中的任何一个细微变化，他都能运用恰如其分的音乐加以表达。

音乐特色

1.音乐与戏剧的完美结合。

《卡门》的主题是由爱情到毁灭，剧情发展迅速而深入，歌词简洁而紧凑。比才在音乐创作中，力求体现现实主义的原则，以丰富的不同性格的旋律，展现了多彩的社会生活，特别是成功地刻画了卡门温柔、直率、热情、残忍、诱惑、傲慢、放荡、狡黠等多面的性格；塑造出卡门、何塞、斗牛士等多个个性鲜明、栩栩如生、光彩夺目的艺术形象，营造出对比和冲突十分强烈的戏剧氛围，达到了震撼人心的戏剧效果。第三幕中的《纸牌三重唱》，是全剧中最精彩的场面，也是最精彩的歌曲。重唱的音乐和剧情融合得天衣无缝，给人以不祥之兆。比才在《卡门》中，还采取了分曲编排的结构方式，灵活运用主导动机，在调性上做到连贯统一，使音乐推动了剧情的深化和发展。

2.强烈的民族音乐色彩。

《卡门》的音乐热情、狂野，令人着魔，其中《哈巴奈舞曲》、《塞吉迪亚舞曲》、《阿拉贡舞曲》、《吉普赛之歌》等众多脍炙人口的旋律，高潮迭起，撼人心魄。

当时比才受到了法国相异习俗的影响，他笔下的卡门与梅里美小说原着已经有了不少区别，他所刻画的歌剧人物总是与地方民族风格的模仿紧密相连的。在刻画人物方面，他运用了纯粹的西班牙风格的音调、节奏来刻画主人公这个热情坦率、酷爱自由、敢做敢当的吉普赛女郎，并专为卡门设计的“哈巴涅拉”、突出响板节奏的“赛吉迪亚舞曲”或欢快撒脱的“吉普赛歌曲”，以及卡门每次出场时，无论是与霍塞女伴的对话还是重唱都是一系列集聚民族特色的片断。

歌剧的重要环节还贯穿了西班牙典型的“斗牛士”和与之相配的风格性歌曲。这使得歌剧情境更加真实，色调更加浓艳和丰富多彩。在这里我们看到的是一部具有独特的力、强烈的戏剧真实性的音乐戏剧作品，其抒情的部分散发着一种轻柔温和的感伤情绪。这里没有任何人为的造作的东西，一切都是带着粗犷的力量和天然性表现出来的。音乐紧凑而爽朗，带着炽热的南国气质，吸引力极强。

总之，因比才的改革，使得法国的歌剧更加有力、热烈而且戏剧化，在世界的舞台艺术中也占据一重要席位。尤其他能够将人性的善恶与冲突描绘得真实贴切，对后辈写实派颇具影响力。而《卡门》粗犷的自然美，充满了强烈的民间特点，热情、奔放、独具特色的音乐，都具有极强的吸引力。《卡门》不但对法国歌剧产生了深远影响，而且直接促进了19世纪末真实主义歌剧的兴起。