2016年外贸邮件注意事项20条(必看)

第一篇：2016年外贸邮件注意事项20条(必看)

2016年外贸邮件注意事项20条(必看)

在外贸交往过程中，我们不可避免的需要写一些外贸邮件。那么，外贸邮件注意事项，你知道吗？你知道该怎么去写好一封外贸邮件了吗？不过都没关系了，赶快跟春喜外语小编一起来看一下外贸邮件之一事项吧。

外贸邮件的标题首当其冲，一个好的标题就是成功的一半。外贸邮件标题或者叫主题，是整封邮件的灵魂，一个好的标题会起到事半功倍的效果，特别是未与客户建立任何业务往来之前。那么，我们该如何来写外贸邮件标题呢？

1)标题一定要简洁鲜明，尽量避免类似于推销信的主题。比如客户的询盘要求我们发电脑包的价格单，一般人会写成“Price list of laptop

。如果客户长期采购或者进口，他的邮件地址一定会被很多公司搜索到，每天会收到很多类似邮件。如果我们把标题改成“The/Your required price list of laptop bag”，效果肯定要稍好。

2)标题不要全部用大写，这样很容易进入垃圾邮箱。

3)标题尽量不要出现标点符号。

邮件正文。外贸邮件几乎体现了我们作为一个业务员的所有专业、技术水平，业务水平。甚至我们自己的性格，修养等等。所以要尽量严格要求自己，不断提升。

1.针对性。请在邮件中写上对方公司的名称，或者在信头直接称呼收件人的名字。这样会让对方知道这封邮件是专门给他的，而不是那种群发的通函，从而表示对此的重视。如果无法确定收信人的名字，那就在称呼一栏里写“Dear Sirs”or“Dear Sir or Madam”。

2.邮件正文字体大小，颜色要统一。且尽量使用国际上比较通用的字体。想要突出的重点部分可用粗体、斜体、鲜明颜色等标示出来。邮件不要全部用大写字母。不要为了显示个性，或者美观，选一些不常用字体。因为你无法判断客户是否也使用相同的操作系统或者软件，如果客户电脑无此字体，一般会乱码。

3.邮件要简洁朴实，不需要华丽。几句话点到主题，表达清楚就可以了。能用一句话表达的，千万别写两句，省掉一切能省的废话(不包括适当礼貌性用语)。邮件中尽量不要出现生僻的单词。

4.少用第一人称，少用主动语态，多用被动语态，多用虚拟语气，目的是陈述事件，而不是一看到邮件就我/我们怎么怎么样。多用短句，少用长句，一句话最好只出现一个从句，尽量不要从句里面含着从句，英语毕竟不是我们的母语，句子太长，读起来不顺口，而且还容易产生歧义。尽量用“WE”，“OUR”而不是“I”, “MY”因为业务员代表的是公司，而不仅仅是个人。举个特殊的例子，比如我们要写“经与老板协商后做的决定”，“As discussed with my boss……”，这样写在很多国家都不会有问题，但有些国家理解My boss是顶头上司的意思，而不一定是老板，客户会觉得这个决定是不是不靠谱，或者还有回旋余地。如果写成“As discussed with our boss…..”，就不会有任何问题。

5.语气不要过于生硬。比如我们经常催客户付款，“Did you make the payment?”，面对面，或者在电话中我们应该这样讲。但如果在邮件中，如果写成“When can we expect to get your payment?”这样不管有没有付，客户会比较好回答。

6.用词。有些词尽量不要全篇都一样，比如“如果”，如果全篇都是“If”，影响不大，但读起来会有些生硬，可以用其它的，如“Whether”“In case”“Provided that”等。但有些词必须全部统一，比如说电脑内胆包，如果我们开始用了“Laptop sleeve”，在后面就不要再用像“Laptop cover”“Computer sleeve”等之类的。虽然意思一样，但有可能客户会觉得我们是不是再说两种不同的产品。

7.如果客户的邮件长篇大论，问了很多问题，回复时最好直接在客户问的每个问题下面直接作答，字体和颜色要区分出来，因为这样客户看起来会非常方便。如果全部写在邮件上方，可能客户要一条一条先看下面问题，再看上面答复。

8.精确。当涉及到数据或者具体的信息时，比如时间，地点，价格，货号等等，尽可能做到精确。这样会使交流的内容更加清楚，更有助于加快事务的进程。

9.外贸邮件不要写的过长。人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。

我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox拉到相应的子目录里。换句话说，只要客人的邮箱地址是对的，也是你要找的right person，你的开发信只能停留在他眼前2-3秒，就是决定命运的时刻了。这种情况下，试问你敢不敢把邮件写得很长？

10.公司介绍不要太多，最好一笔带过。客人一般不会有太大兴趣去看的。只有等他对你的产品，价格各方面都有兴趣，他才会要了解一

什么规模之类的。当然也有客户先要从公司基本信息了解开始，这样就越详细越好了。

11.如果样板单或订单经过了很长时间的谈判，来往邮件也很多，尤其是前前后后改了很多细节，最后确认的时候，写一封总结邮件，详细列出所有细节。同样，与客户电话沟通或者面对面谈的东西先记下来，事后马上写一封总结邮件过去。千万别让客户自己写过来。这样既可以避免以后不必要的纠纷，也让客户觉得我们服务做得好。如一美国客户确认订单的时候写的，Here I would like to sum up the details of your order as below, 1.Overall size is as per your sample.2.Color is from #11 in K38.3.Woven label and washing label are as per your sample., 4.No HS iron logo.5.A 2.75”X5” tag is as per your artwork.6.The strap comes off at 45 degree angel, and the length is 37.5”

7.A poly bag with printing mentioned.Please correct me if any point wrong or missed.12.价格问题。客户一般会一轮一轮砍价，为自己争取最大利益。“It is too expensive”，或者“Your price is too high”很多客户会这样写。回复时不妨这样写，“I think that's a little expensive, but...” 先同意客户的观点，表示价格的确有那么一点点贵，但是……。客户说too，我们说a，这样一来，先同意客户的观点，气氛不会那么紧张。也留有谈判余地。就算以后再降价，也不至于降太多。然后等转折以后，再解释给客户听，我们的产品为什么要卖这个价钱，差别在哪里，优势在哪里。如果还嫌贵，可以在改动某些材料、配件等把价格降下来。也可以调整一些细节，比如延长出货期，改包装等等，要给客户一种现在的价格是作了改动才有的感觉。价格谈判的核心就是双方都能接受。当然这只是一个大概处理办法，很多情况可能要具体去分析。

13.为了缩短样板或订单整个周期，在往来邮件中，主动帮客户去解决问题。有疑问的，尽量给不同建议让客户选择，而不是简简单单再问客户该如何处理。这样既可以节省时间，也让客户觉得我们专业，服务也好。

14.邮件回复一般当天完成。如果当天无法回复，特别是老客户邮件，最好能给个反馈信息，什么时候能给予答复，比如“We are checking, and will get reply to you by......”。询盘最好能当天回复，尤其是在工作时间收到的询盘，如果即该回复，越快越好，客户一般会反馈。

15.我们可能经常碰到无理的客户邮件写得很Aggressive, 回复邮件时，我们最好保持我们的风度，显示出我们是来自大公司的高素质的销售人员。不管单成与不成，尽量去营造一个和谐的气氛。

16.如果某个业务员与客户处于比较焦灼状态，可以让其它业务员，或者经理以上司或者老板名义暂时协调一下，能取得不错效果。

17.邮件写完后一定要再花几分钟反复检查，是否有语法错误、拼写错误，是否有遗漏内容或者附件，甚至本身的一些人为错误，如价格，出货期等。

18.平时多琢磨客人的邮件，尤其是那些写得比较好的。有意识去模仿他们的行文方式和遣词用句。

19.邮件签名。签名一般显示个人与公司的基本信息，包括地址与联系方式等。还有一些能显示公司实力的认证等信息。

20.信头。就如同信纸，很多公司有自己的信纸，有信头。这个很少有人加，尤其是开发信，因为大多数人崇尚简单，开发信越简单越好。我不这么认为，当客户有询盘进来，你回复的时候，加入信头，会显示出你公司比较正规;发开发信的时候，加入信头，会让你的公司显得正规有实力。

我的开发信和回复都存在信头，的确因为logo的存在很多邮件进了垃圾邮件，但是犹如上面所说，客户从垃圾邮件里也给我回复了!

第二篇：圣诞节外贸邮件

在圣诞和新年来临之际，祝福你平安、快乐、幸福！

Warm greetings and best wishes for Christmas and the New Year!

致以热烈的祝贺和良好的祝福，圣诞快乐，新年快乐。

Thinking of you and wishing you a beautiful Christmas season.美丽的圣诞节之际，谨致我的思念与祝福。

It seems that Christmas time is here once again, and it is time again to bring in the New Year.We wish the merriest of Christmas to you and your loved ones, and we wish you happiness and prosperity in the year ahead.圣诞节转眼又到，又该迎接新的一年了。我们向你及你的亲人们致以最美好的圣诞祝福，愿你在新的一年里事业兴旺，幸福美满！

May Christmas and the New Year be filled with happiness for you.愿你圣诞和新年幸福无尽。

A Christmas greeting and good wishes to you who is thought about all the year through.Have a beautiful Christmas and a happy New Year.始终思念你，捎来圣诞佳节最美好的祝福，祝圣诞吉祥，新年如意。

With all good wishes for a brilliant and happy Christmas season.Hope things are going all right with you.在这辉煌快乐的圣诞佳节，献上一切美好的祝福！祝一切顺心如意！

Here is wishing you all a Merry Christmas and a New Year bright with joy and success.祝圣诞快乐，新年充满幸福和成功。

A Merry Christmas and a wonderful New Year.圣诞快乐，新年好！

Christmas comes but once a year.But when it comes it brings good cheer.圣诞节一年只有一次，但每次来临都带来喜悦。

A cheery Christmas and the New Year hold lots of happiness for you!

给你特别的祝福，愿圣诞和新年带给你无边的幸福、如意。

May you have the best Christmas ever.愿你度过最美好的圣诞节！Much joy to you in the up coming year.May the warmest wishes, happy thoughts and friendly greetings come at Christmas and stay with you all the year through.让温馨的祝愿、幸福的思念和友好的祝福，在圣诞佳节来到你身边，伴你左右。

A Christmas greeting to cheer you from your daughters.愿女儿的圣诞祝福带给你快乐。

At Christmas and always, may peace and love fill your heart, beauty fill your world, and contentment and joy fill your days.圣诞的祝福，平日的希冀，愿你心境祥和、充满爱意，愿你的世界全是美满，愿你一切称心如意，快乐无比。

May the joy of Christmas be with you throughout the year.愿圣诞的快乐一年四季常在。

Wishing you a sparkling Christmas and bright happy New Year!May the season bring much pleasure to you.愿你的圣诞光彩夺目，愿你的新年灿烂辉煌！佳节快乐！

Wishing you all the blessings of a beautiful Christmas season.愿你拥有圣诞节所有美好的祝福。

Wishing you all the happiness of the holiday season.祝节日幸福如意。

Hope all your Christmas dreams come true!

愿你所有的圣诞梦想都成真！

Hope you enjoy the happiness of Christmas and all the trimmings.祝你享尽圣诞佳节的快乐和圣诞的礼品。

Warm hearted wishes for an old fashioned Christmas and a happy New Year filled with all your favorite things.传统佳节之际，献上圣诞的殷殷祝福，祝新年万事如意！

I wish you a gay and merry Christmas.All affection and best wishes to you and yours.以我所有的爱心与真诚祝你及全家圣诞快乐。

In the season of joy I present my sincere wishes and kind thoughts.May the kind of Christmas outshine all the rest.在这欢乐的时节给你我最真的祝福和亲切的思念，愿你今年的圣诞比往年更璀璨。

May the Christmas be a time of laughter and real enjoyment for you.Best wishes.愿圣诞不仅是你欢笑的时刻，更是你欣喜的日子。祝福你。

May the glow of Christmas candle fill your heart with peace and pleasure and make your New Year bright.Have a love filled Christmas and New Year!

愿圣诞的烛光带给你祥和与喜悦，祝你的圣诞和新年充满爱。

May the bright and festive glow of Christmas candle warm the days all the year through.Hoping you will have a wonderful time enjoying Christmas Day and wishing you a New Year that is happy in every way.愿明亮喜庆的圣诞烛光温暖一年中的每个日日夜夜，祝你欢欢喜喜度圣诞，高高兴兴过新年！

Christmas time is here.I hope you have a wonderful New Year.May every day hold happy hours for you.圣诞来临，祝新年快乐，愿你时时刻刻幸福欢乐！

May your Christmas be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.愿你的圣诞充满温馨，祥和，与亲人团聚的快乐，祝圣诞乐陶陶，新年乐无限。

Warm greetings and best wishes for happiness and good luck in the coming year.衷心祝福来年快乐、幸运！

Christmas should be a time of banked-up fines, the scent of flowers and wine, good talk, good memories and loyalties renewed.But if all else is lacking-love will do.圣诞是这样美好的时光：炉火熊熊，花儿芬芳，醇酒飘香，殷殷祝福，美好回忆，恩爱日新。即便没有一切，只要有爱便足矣。

May the beauty and joy of Christmas remain with you throughout the new year!

愿圣诞美景与欢乐常伴随你！

Christmas greetings and best wishes!

致圣诞贺忱与最美好的祝福！

Wishing you every happiness when Christmas is near, and expressing appreciation for your cares and concerns during the year.圣诞即将来临，祝你快乐幸福，对你一年来的关心和照顾表示衷心的感谢。

Thinking of you at Christmas with a wish that is warm and sincere.Have a wonderful Christmas and joyous New Year!

以真挚热诚的祝福，在圣诞之际思念你。祝圣诞快乐，新年快乐！

Forget, forgive, for who may say that Christmas day may ever come to host or guest again.Touch hands!

愿知道圣诞节会不断来临的人们，忘却和宽恕以往的一切不快，让我们携手共进吧！

A wish for a truly merry Christmas and may the joy of Christmas linger in your heart all the year!

圣诞快乐！愿圣诞的喜悦整年萦绕你心间。

Wishing you a blessed Christmas and a New Year filled with happy surprises.祝圣诞平安，新年中有意想不到的收获！

With the old wish that is ever new, may the greeting do its share toward making your Christmas a pleasant one.老的祝福，却又常新，原此祝福，使你的圣诞更加愉快圆满。

Numerous loving wishes for my wife who will always be my valuable Christmas gift and everything to me.无尽的爱恋与祝福，献给我的爱妻，你永远是我珍贵的圣诞礼物和我的一切！

Christmas is the most human and kindly of season, as the month of June with sunshine and the balmy breath of roses.圣诞最有人情味，充满仁爱的时节，它如同阳光明媚、玫瑰吐露芬芳的六月。

Wishing you a Christmas of happy time and a New Year of happy days.愿圣诞是你快乐的时节，愿新年是你幸福的日子。外贸客户圣诞祝福的邮件范例： Christmas Best Wishes to Customers Dear xxx

The holiday season offers us a special opportunity to extend our personal thanks to our friends，and our very best wishes for the future.And so it is that we now gather together and wish to you a very Merry Christmas and a Happy New Year.We con-sider you a good friend and extend our wishes for good health and good cheer.It is people like you who make being in business such a pleasure all year long.Our business is a source of pride to us，and with customers like you，we find going to work each day a rewarding experience.We tip our glasses to you.Thanks again for a wonderful year.Yours sincerely, ×××× ×××× China

2.给未成交客户，Dear XX, Merry Christmas and happy New Year!The Christmas and New Year holiday is coming near once again.We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us!Last but not least, once you have any inquiry about ****（products）in the following days, hope you could feel free to contact with us, which is much appreciated.Yours sincerely

3.给已成交客户，My dearest, Happy Christmas and new year！!Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.

第三篇：外贸邮件回复

要样品和问目标价格。

in order to quote you a consideable price,we have to know more detail about this product.if you do not mind,pls send me a sample and attached your anticipated price or target price

第四篇：外贸邮件回复

外贸邮件回复范文：

收到客户询盘时的回复： Dear Sir，We hereby acknowledge receipt your inquiry of XX,(products)and I just got the information form our production department, these standards are available for us.And the now pls check the quotation below: The specification you required: The length: The diameter: The material ……

The price: XX usd /pcs FOB(Tian Jin)

I hope this is the one in your favor, as an experienced company(ISO9001:2000)in the XX field for more than 20 years.And we take the opportunity seriously to cooperate with you.If you have any questions, pls feel free to contact me.I will try my best.Thanks and regards Singature

客户询盘模糊，像客户询问规格 Dear Sir，Thanks for your inquiry of our XX(products).On Dec.10th.And we are in XX field for many years, so we are confident we can do it.But the specification you given is still lack.Such as the diameter, material, quantity and so on…, so pls can you send us the details? The drawing(CAD)is ok.After we confirmed, we are happy to provide you with our good quality and competitive price.Looking forward your soonest reply, Thanks and regards Singature

针对客人的讨价还价的回复 Dear Sir，Sorry for my late reply, I discuss with our boss for a long time, but regarding the price, it is near our bottom line, you know the market is changing everyday, and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation, so we allow you a 2% discount, this is the best I can do for you.I hope that if you have the will to cooperate, pls don’t just focus on the price, the most important is the quality, I think.If you any comments, pls let me know.Thanks and regards, Angela

这个得针对情况，如果利润真的不太高，就这样写么有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦。

应对客户的迟迟不回复的邮件： Dear Sir，Did you receive our quotation on Dec.12th? And no reply from you.I was waiting until until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply? And kindly give me some advice on XX(products)

Looking forward your reply Thanks and regards Angela

面对客户迟迟不回复 Dear Sir，How are you these days? I am Angela from XX Company, hope you still remember me.You sent us an inquiry of XX products.And we quoted for you on Dec 12th.Can you send me a reply which can state your advice? You know we usually keep our client’s data and advice in the achieves, so that we make special and divide plan and schedule for each client.At the same time we can improve our service according to them, if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.Ok? Thanks very much.针对报价了不回复的 Dear Sir or Madam，Hope you still remember me, I sent you quotation for XX(products)on XX(date), well maybe you are very busy, and I understand.I review your website very carefully, and have much interests to make a start for our cooperation, to provide the best special service.Could you give me some advice so that we can do better

Best Regards

1, Therefore we always put the quality as the first consideration 因此我们总是把质量放在第一位的

2，Would it too much to ask you to respond my question by tomorrow? 可以请你明天以前回复吗？

3，the price we give is almost reach our bottom line 我们所给的价钱已经接近我们的底线了

4，The validity of the quotation is about the 10 days 报价的有效期大概是10天左右

5，Moreover we keep the price costs to the costs of the production 再说，我们的紧挨个已经接近生产费用的边缘

6，Will you kindly tell the quantity you require so as to unable us to sort our the offers?

为了方便我们报价，你能告知数量吗

7, you should take the quantity into consideration 你必须考虑到数量

8，We may reconsider our offer if your order is big enough 如果你们数量足够大的话，我们可以重新考虑价格 9，I’d like to tell you what I think about that 我想告诉你一些我的想法

10，But consider the quality, our price is quite reasonable 如果考虑到质量，我们的报价是很合理的收到来信：

I have just received your kind letter.I was very happy/glad/delighted/pleased to receive your letter yesterday morning.Your kind letter of Saturday arrived this morning 久未通信

Pls pardom me long in writing to you

I must apologize for not having written to you previously 未及时回信

I apologize for the delay in my reply

I apologize for being a day late with the delay reply to you Having lost your last mail, I have not been able to reply sooner 久无音信

I have not heard a word you for a long time There has been no news from you for ages

As I have not heard of you for long, I feel anxious 表示歉意难过：

Pls accept my sincerest apologies for the inconvenience I fear we caused you 遇到不好的事情

I have deeply grieved to hear the death of your father

I was most distress to learn from your letter of the illness of your father 谈谈开发信的事情

还蛮感谢大家，我要继续努力啦，不然对不起版主，呵呵

其实我也还是做外贸就10月左右，所以经验什么的都不是很成熟，在总结自己的同时还希望帮到比我还新的朋友，前辈不要拍我板砖哦。

发开发信要先找到邮箱，至于找邮箱呢，我觉得至今用的比较顺手的是各国邮箱的后缀(自己搜一下，太长了不好发上来)和一些好的黄页，有些朋友反映用邮箱后缀找不到，那是因为你要分析一下你们的产品在哪里很畅销，用的比较多。比如我们的产品水井管在沙特等中东产石油的地方用的多，那么就那些国建的公共邮箱后缀，搜出来比较多。其实我觉得开发信这个东西就像我们国内做电话销售一样，我想每个外贸人都很讨厌每天一大堆的网络推广电话，我想老外和我们应该是一样的心情。所以我觉得做外贸的不容易的，每天辛辛苦苦找邮箱发开发信息，而且还被人讨厌，看都没看就删了。有的说喜欢简短的开发信，有的喜欢有点专业性的比较长一点开发信，至于到底怎么样，我有两种版本经常换着发，要多多准备几封进行追踪，邮箱最好设上阅读回执，对有阅读回执的邮件进行追踪，几

周几个月时不时的骚扰一下。要用不同的版本，要不发一样的，看不看都删了，没什么新意。我开发信的内容很大众化就不贴上来了。呵呵

还有一点是开发信是主题，反正我不喜欢什么how are you, hi, my friend,什么的，就用产品名称，或者用RE:貌似比较有效果，呵呵，还有可以突发奇想，比如有一天我用的标题是your water need treatment,（我们做水处理过滤产品的）结果发过去一会就有人回复说介绍一下详细的catalog什么的。当然可能是运气什么的 发开发信需要坚持，不要没有效果就放弃后再抱怨怎么没效果啊没效果啊，因为开发信本身的是一个概率问题，成功率本身就比较低的。所以那句话叫什么来着广撒网才能网大鱼。前辈的话是有道理的。

What’s wrong withy you, you look depressed

Something went wrong.情况不秒啊（出了问题/麻烦）。You are welcome, you deserve it.Not necessarily.不见得

I am embrassed to take so many gifts

Embrassed还可以指别人给你难堪而感到尴尬You scolded me in public, I am embrassed I don’t deserve this/I am flattered.我不敢当 As for a leave/ I ask to use a sick leave today

Let’s get down to business.It’s late, let’s get down to business时候不早了，让我们谈正事吧。

1.无法提供客户想要的产品时回复

Dear

Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute:

Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http://www.xiexiebang.comF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.As you are aware that there has lately been a large demand for the above commodities.Such growing demand will likely result in increased prices.However you can secure these prices if you send us an immediate reply.Sincerely，Dear Mr.Jones:

We thank you for your letter dated April 8 inquiring about our leather

handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers' inquiries are always meet with our careful attention.Sincerely，Re: SWC Sugar

Dear Sirs，We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:

1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand(10000)metric tons.4.Price: US dollars one hundred and five(US$105.00)per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on h

and.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely，3.客户向我们发出关于一个物品的讯盘后我们发的还盘

Dear :

Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:

Product: toaster

Specification: xxxxxxxxxxxxxxx

Package: 1pcs/box

Price: 10usd/pcs

Payment: L/C

For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L.C at sight.We look forward to receiving your first order.Sincerely，4.对新客户想和我们建立合作关系的还盘

Dear Mr.Jones:

We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http://xxxxxxxxxx.alibaba.com which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,.Mark Li

第五篇：外贸邮件回复

收到客户询盘时的回复：

Dear sir，We hereby acknowledge receipt your inquiry of XX,(products)and i just got the information from our production department,these standard is available for us.and the now pls check the quotation below:

The specification you required: The length: The diameter: The material........The price:XX usd /pes FOB(tian jin)

I hope this is the one in your favor,As a experienced company(ISO9001:2000)in the XX filed for more than 20 years.and we take the opportunity seriously to cooperate with you.if you have any questions ,pls feel free to contact me.i will try my best Thanks and regards

签名

客户询盘模糊，向客户询问规格

Dear sir，Thanks for your inquiry of our XX(products).on dec.10th.and we are in XX filed for many years,so we are confident we can do it.but the specifications you given is still lack.such as the diameter,meterial,quantity and so on.....,so pls can you send us the details?the drawing(cad)is ok.After we confirmed,we are happy to provide you with our good quality and competitive price.Look forward your soonest reply, Thanks and regards

签名

针对客户的讨价还价的回复

Dear sir，Sorry for my late reply,i discuss with our boss for a long time, but regarding the price,it is near our bottom line,you know the market is changing everyday,and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation,so we allow you a 2%discount,this is the best i can do for you.I hope that if you have the will to cooperate,pls don’t just focus on the price,the most important is the quality,i think.If you any comments ,pls let me know.Thanks and regards Angela

这个得针对情况，如果利润真的不太高，就这样写没有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦

应对客户的迟迟不回复的邮件: Dear sir，Did you receive our quotation on dec12th?and no reply from you.i was waiting until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply?and kindly give me some advice on XX(products)

Look forward your reply Thanks and regards Angela

面对客户迟迟不回复

Dear sir，How are you these days?I am angela from XX company,hope you still remember me.you sent us a inquiry of XX products.And we quoted for you on dec 12th.Can you send me a reply which can stated your advice?you know we usually keep our client’s data and advice in the achives,so that we make special and divide plan and schedule for each client.At the same time we can improve our service according to them,if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.ok?thanks very much.针对报价了不回复的Dear sir or madam，Hope you still remember me,i sent you quotation for XX(products)on XX(date)，well maybe you are very busy ,and i understand.I review your websit very carefully, and have much interests to make a start for our cooperation,to provide the best special service.Could you give me some advice so that we can do better

Best regards

1、therefor we always put the quality as the first consideration 因此我们总是把质量放在第一位的

2、would it too much to ask you to respond my question by tomorrow? 可以请你在明天以前回复吗

3、the price we give is almost reach our bottom line 我们所给的价钱已经接近我们的底线了

4、the validity of the quotation is about the 10days 报价的有效期大概是十天左右

5、moreover we keep the price close to the costs of the production.再说，我们的价格已经接近生产费用的边缘

1、will you kindly tell the quantity you require so as to unable us to sort out the offers? 为了方便我们报价，你能告知数量吗，2、you should take the quality into consideration 你必须考虑到质量问题

3、we may reconsider our offer if your order is big enough 如果你们数量足够大的话，我们可以重新考虑价格

4、i ’d like to tell you what i think about that 我想告诉你一些我的想法

5、but consider the quality ,our price is quite reasonable.但是考虑到质量，我们的报价是很合理的一些实用英语系列：

收到来信：

1、i have just received your kind letter.2、i was very happy/glad/delighted/pleased to receive your letter yesterday morning.3、your kind letter of saturday arrived this morining 久未通信：

1、pls pardon me long in writing to you

2、i must apologize for not having written to you previously

未及时回信

1、i apologize for the delay in my reply

2、i apologize for being a day late with the delay reply to you

3、having lost your last email ,i have not been able to reply sooner 久无音信：

1、i have not heard a word you for a long time

2、there has been no news from you for ages

3、As i have not heard of you for long,i feel anxious 表示歉意难过：

pls accept my sincerest apologies for the inconvenience i fear we caused you 遇到不好的事情

1、i have deeply grieved to hear the death of your father

2、i was most distress to learn from your letter of the illness of your father

谈谈开发信的事情

还蛮感谢大家，我要继续努力啦，不然对不起版主，呵呵

其实我也还是做外贸就10月左右，所以经验什么的都不是很成熟，在总结自己的同时希望帮到比我还新的朋友，前辈不要拍我板砖哦。

发开发信要先找邮箱，至于找邮箱呢，我觉得至今用的比较顺手的是用各国邮箱的后缀（自己搜一下，太长了不好发上来）和一些好的黄页，有些朋友反映用邮箱后缀找不到，那是因为你要分析一下你们的产品在哪里很畅销，用的比较多。比如我们的产品水井管在沙特 等中东产石油的地方用的多，那么就那些国家的公共邮箱后缀，搜出来比较多。

其实我觉得开发信这个东西就像我们国内做电话销售一样，我想每个外贸人都很讨厌每天一大堆的网络推广电话，我想老外和我们应该是一样的心情。所以我觉得做外贸的不容易的，每天辛辛苦苦找邮箱发开发信，而且还被人讨厌，看都没看就删了。有的说喜欢简短的开发信，有的喜欢有点专业性的比较长一点的开发信，至于到底怎么样，我有两种版本经常换着发，要多多准备几封进行追踪，邮箱最好设上阅读回执，对有阅读回执的邮件进行追踪，几周几个月时不时的骚扰一下。要用不同的版本，要不发一样的，看不看都删了，没什么新意。我开发信的内容很大众化就不贴上来了。呵呵

还有一点是开发信得主题，反正我不喜欢什么how are you，Hi，my friend，什么的，就用产品名称，或者用RE：貌似比较有效果，呵呵，还有可以突发奇想，比如有一天我用的标题是your water need treatment,（我们做水处理过滤产品的）结果发过去一会就有人回复说介绍一下详细catalog 什么的。当然可能是运气什么的发开发信需要坚持，不要没有效果就放弃然后再抱怨怎么没效果啊没效果啊，因为开发信本身的是一个概率问题，成功率本身就比较低的。所以那句话叫什么来着 广撒网才能网大鱼。前辈的话是有道理的。

有时间我整理一下自己的邮件或者用的好的黄页再分享给大家，呵呵先写到这吧，有时间再写，不能一下午光更新，呵呵

spoken English）Ｓomething went wrong.情况不妙啊(出了问题/麻烦).内似的表达有:“There is something wrong with sth”.什么出了麻烦/有毛病等.例如:What ’s wrong with you, you look depressed--你看上去很消沉,发生什么事了

2)You are welcome,you deserve it.不客气,应该的!“deaerve”(v)-应该得,值得.3)Not necessarily.不见得.这个短语在日常生活中用得较多.请牢牢记住,很实用的!

4)I am embarrassed to take so many gifts.拿这么多的礼物我真不好意思(意思是--你送我这么多礼物真不好意思.当然“embarrassed”还可以指“别人给你难堪而感到尴尬的意思”.例如:You scolded me in public,I am embarrassed!---你在公共场合训我真让我感到尴尬.5)I don’t deserve this/I am flattered.我不敢当(意思是你太夸我了)“Flatter”(v)---吹捧,奉承,过分夸奖等.6)The game came out even.比赛不分胜负.“even”扯平的,互不相让的“

7)Ask for a leave/I ask to use a sick leave today.请假/请病假

8)I told you(early).我不是早就告诉你了/我不是早说了!

9)It ’s better than nothing.总比没有好!这句非常实用,用来安慰别人是非常漂亮的句子!

10)Let’s get down to business.我们谈正事吧/我们转入正题吧!”It’s late,let’s get down to business".---时候不早了,让我们谈正

Hi Lesley:

Hope you still remember me,i sent you quotation for aluminium sulphate on aluminium sulphate,well maybe you are very busy,and i understand.I review your websit edithsoaps.wozaonline.co.za/ very carefully, and have much interests to make a start for our cooperation,to provide the best special service and price.Could you give me some advice so that we can do better,The suitable samples can be sent to you for your reference.Looking forward to your prompt reply.Best Regards Yanhuizhang Shandong Sanfeng Group Co.,Ltd