第一篇:2003年12月大学英语六级(CET-6)真题试卷及答案详解
Part III Vocabulary
41.C。形容词辨析题。因为计划很可行他建议我们实行该计划。probable adj.可
能的;sustainable adj.可持续的;feasible adj.可行的;eligible adj.合格的。根据句意feasible切题故选C.42.A。名词辨析题。这本书讲述的是这些基本的信仰和价值观是如何影响美国生
活中的重要层面的。facet n.方面;format n.格式;formula n.化学式,配方;fashion n.时尚。
43.B。动词辨析题。找到石油是回事,但提取石油并将其运送到工业地带是另一
回事。permeate v.渗透;extract vt.提取;distinguish vt.辨别;concentrate vt.集中注意力。根据句意extract切题故选B.44.A。形容词辨析题。在亚洲的课堂里,学生要服从老师并保持安静。obedient
adj.服从的听话的;overwhelming adj.压倒性的,极度的;skeptical adj.怀疑的;subsidiary adj.次要的,附属的。根据句意obedient切题故选A.45.D。本题考查固定搭配的掌握。我社记者刚打电话来说援救小组会努力救出被
围困的矿工。endeavour to 试图,努力;effect n.效果;affect vt.影响;conceive(of)想出,构思。根据句意endeavour切题故选D.46.D。此题考查动词固定搭配的掌握。西班牙队去年输给德国队,下周它会尽最
大努力报仇雪耻。revenge oneself on sb.是固定搭配,“向某人报仇”的意思,故选D.remedy v.补救,治疗;reproach v.责备;revive v.复活,复兴。
47.B。形容词辨析题。Mason的话引起许多困惑,他意识到他最好向观众明确
表达自己的意思。exclusive adj.独家的,独有的;explicit adj.明确的;objective adj.客观的;obscure adj.模糊的。根据句意explicit切题故选B.48.A。动词辨析题。有一道考题难倒我了,我做不出来。baffle vt.难倒,难住;
mingle v.混合;provoke v.激怒,招惹;divert v.转向,改道。根据句意baffle切题故选A.49.C。动词辨析题。那辆大黑卡车撞上人行道离我们仅几英尺,这一幕情景永
远无法从我记忆中抹去。eject v.;喷出,射出;escape vi.逃跑;erase vt.擦掉,抹掉;omit vt.省略。
50.A。名词辨析题。脂肪的摄入量和心脏病的发病率有关联,目前对这种说法
既不能肯定也不能反驳。incidence n.发病率;impetus n.推动力;rupture n.破裂,绝交;emergence n.紧急情况。根据句意incidence切题故选A.51.B。短语辨析题。许多人认为不能将武力作为寻求政治目的的手段。in search
of 寻找;in pursuit of 追求;in view of 鉴于,由于; in light of 根据。根据句意in pursuit of 切题故选B.52.C。动词辨析题。如果银行员工对支票不敢确定时,银行经理就要亲自确认支
票。credit vt.信赖;assure vt.确保;certify vt.确认;access n.接触的机会或方法。根据句意certify切题故选C.53.B。固定搭配考查题。人们人认为当局正在考虑征收新的税以增加收入。
impair v.损害;impose vt.强加;invade vt.侵略;integrate v.使成一体。根据句意integrate切题故选B.54.C。动词近义词辨析题。当她听到这个不好的消息时眼里泪光闪闪,但她强撑
着克制自己的感情。sparkle, twinkle, glitter 都可指(因高兴而)发光,而radiate可指释放某种痛苦的情感。
55.C。动词辨析题。有些场合赠送礼品胜过言语交谈,因为礼品传达的内涵能
跨越语言和文化的障碍。overtake v.追上;nourish v.滋养surpass vt.胜过;enforce vt.实施,加强。
56.B。名词辨析题。为了使队列流通,有冗长交易的顾客要在营业部里面进行交
易。transit n.运送; transaction n.交易,比如:The stockbroker deals with transact ions in stocks and shares for his clients everyday, turnover n.营业额;tempo n.进度,速度。根据句意,transaction切题,故选B.57.D。动词辨析题。威尔森总统企图斡旋这些权力部门来结束战争,但哪一方也
不肯让步。segregate v.隔离; whirl v.旋转;compromise v.组成;mediate v.斡旋。mediate 一般搭配between,比如: The manager mediated between the employer and employee.58.D。名词辨析题。警察在危险的岔路口装了摄像机来拍下闯红灯的司机。
trench n.壕沟;utility n.用处,实效;pavement n.人行道;junction n.道路交叉点。根据句意,junction切题,故选D.59.A。据报导昨天有三十人在天铁路撞车事故中丧生。collision n.撞车;
collaboration n.合作;corrosion n.腐蚀;confrontation n.面临。
60.C。形容词辨析题。圆圈既没有起点也没有终点,所以结婚戒指是永恒爱情的象征。successive adj.连续的;consecutive adj.连续不断的;eternal adj.永恒的;insistent adj.迫切的,紧急的。
61.B。形容词辨析题。公司的总裁们生活奢侈,他们享受着免费礼品、美酒和高
薪。exquisite adj.精致的;extravagant adj.奢侈的;exotic adj.异国情调的;eccentric adj.古怪的。
62.A。动词辨析题。如果你想钻进隧道的话你首先得清除所有的石头。haul v.拖;
repel v.拒绝;dispose v.处理,清理;snatch v.抓,攫取。
63.A。动词辨析题。有些粮作物相对产量较高可以优先种植来提高粮食供给量。
enhance v.提高,促进;enhance the supply, enhance the value/price/attractions/power;curb v.控制;disrupt v.分裂;heighten v.变高;加强。比如:Her anger was heightened at the sight of the disguised beggar.64.C。名词辨析题。加利福利亚大学的天文学家发现了最遥远的星系之一。
paradox n.矛盾;paradise n.天堂; galaxy n.星系;shuttle n.梭。根据句意galaxy切题故选C
65.B。固定搭配考查题。许多伟大的科学家把他们的成功归因于勤奋工作。
portray v.描写;ascribe to 归因于;impart v.传授; acknowledge v.承认。根据句意ascribe切题故选B
66.A。词义辨析题。标志树立在路边是为了提醒司机有一个急转弯。refresh使清
新,使提神;plead恳求,以„为借口; divert转移,转向。根据句意A 对,例如:alert sb, to the fact that...提醒某人注意„的事实。
67.D。动词辨析题。医生没指望这个病人会活很长时间。monitor n.班长,监测
器;manifest vt.体现,显现;articulate vi.清楚地说,明确地说;anticipate vt.期待。据上下文,anticipate切题,故选D.68.C。名词辨析题。如果症状持续好几天就去看医生征求他的意见。response n.反应;signal n.信号; symptom n.症状;reflection n.映像,思考。根据句意symptom切题,故选C.69.D。固定搭配考查题。我们发现不可能遵守最新的安全规则。accord v.符合;
unify v.团结;obey vt.服从;comply(with)遵守。根据句意comply切题,故选
D.70.B。动词辨析题。Smith教授与Brown教授俩人将轮流开一系列美国文学的讲
座。alter v.改变;alternate v.轮流,交替;substitute v.替换;exchange v.交换。根据句意alternate切题,故选B.Part IV Error Correction
71.being → been现在完成时的进行时态为have been + 现在分词。
72.their → its此处代词代名词 population为单数,所以代词应是its而非their.73.relative → relatively修饰形容词isolated 应为副词relatively而非形容词relative.74.good → poor/bad句首用了Except for,显然是指不好的事情,故这里应将good
改为bad或poor.75.even as if → even if此处考查固定短语even if,即使。as if 仿佛。根据上下文应
为即使世界人口到21世纪中叶增长两倍。
76.politics → political此处and连接三个并列的形容词economic, environmental,和
politic.politics是名词,political才是形容词政治的。
77.by → for此处考查固定短语。for instance 例如,没有for instance.78.double → doubled此处应为现在完成时态,have more than doubled corn and
wheat yields,意为在试验中,进口种子、肥料和先进的种植技术使玉米和小麦的产量增长了两倍多。
79.few → fewer此处and 连接两个并列的形容词比较级,所以把few改为fewer.80.crop → crops crop指“庄稼”时,常用复数形式crops;作单数时,意为“产
量”。
Part V Writing
Reduce Waste on Campus
Nowadays, waste is quite prevalent and serious on campus.Food is thrown away simply because it doesn’t taste good.Newspapers and magazines are discarded, because they have been read.What is worse, students seem to be quite accustomed to such waste and don’t have a feeling of guilt.Waste can do much harm.Our country has the largest population in the world and suffers from a shortage of natural resources.It is crucial for us to make full use of what we have, or else, the resources will soon run out, and we will have nothing left for the next generations.Waste is certainly making matters worse.Second, waste may contribute to a habit of extravagance, which is not good at all.We Chinese people have the good tradition of being economic, and are indignant about waste of any kind.Therefore, all of us should reduce waste.We can try to eat up a meal.We may give our old books to those who need them, instead of throwing them away.Also, we should form the notion that waste is quite shameful.As long as all of us take action, waste will surely be reduced.
第二篇:大学英语六级考试作文真题答案
2010年6月大学英语六级考试作文真题答案
Directions:for this part,you are allowed 30 minutes to write a short essay entitled Due Attention should Be Given to Internet Overuse.Overuse.You should write ai least 150 words flowing the ontline given below.1.近年来出现学生上网时间增多的现象
2.出现这种现象的原因和后果
3.为了改变这种状况,我认为......参考范文1.Due Attention Should Be Given to Internet Overuse
In recent years,the ignorance of Chinese has been prevailing among students.Some refuse to go to Chinese classes, and some read few Chinese classics.In contrast,more and more students attach great importance to foreign language study.There are three premier factors that can account for such phenomenon.First and foremost,the globalization greatly stimulates the students“ craze for learning English, which in turn affect students” passion foe studying Chinese.Moreover,fewer and fewer universities motivate students to study Chinese.Last but not least,the increasing emphasis on such “practical subject”as foreign language closely related to hunting jobs also cut into students' time and energy.There fore,Students' weakness in Chinese would undoubtly not only lead to their ignorance of Chinese culture but also hinder the study of other subjects.In my view ,effective measures are called for to solve the problem.First, it should be made clear to the whole society that Chinese is one indispensable part of our culture.Second,schools should attach more importance to the teaching of Chinese.Third, students should enhance their awareness of the importance of mastering their mother tongue.参考范文.Just as the saying goes “Every coin has two sides”,Internet is never an
exception.Along with many conveniences brought about by it.Internet also swallows much time which students may otherwise spend on their study.What's
worse,according to a recent survey,too much time has been wasted on chatting ,online gaming and things like taht.There are various reasons contributing to this phenomenon,For one thing, sone students get addicted to Internet and gaming in particular so much that theytend to give way to their desire.For another , numerous Net bars locae themselves nearby schools or universities,which provide a breeding ground for Internet
overuse.Moreover,some parents or teachers do mot pay attention to what studentsdo afer class.Thus,to overcome this situation,I hold to the belief that students , parents and the whole society should work together,On the one hand, students should be aware of the fact the fact that learning is their priorities and online gaming goes against the grain of their mission.On the other hand,the whole society should work together to say NO Nto Met bars nearby schools.Last but not least, teachers and parents should communicate with kids to pull back before it is too late
第三篇:2013年12月大学英语六级真题及答案解析汇总
一、作文
【作文一】
求职信
大学快要毕业了,需要找工作,写一封求职信说明申请工作的原因和自己能胜任的理由。
【参考范文】
Dear Sir or Madam,I wish to apply for the position of a secretary you advertised in Beijing Weekly the other day.I will graduate from Peking University and obtain my bachelor’s degree in a few months.I am majored in business management, and I am 23 years old.I feel that my qualifications and intern experience makes me a suitable candidate for this job, which, according to the advertisement description, demands a multi-lingual person with some secretary experience.Chinese is my home tongue, and I have been the Best Host in the host competition of our school.Besides, I have a fair mastery of English, and my CET-4 is 657 point and CET-6 is 625 point.As for my work experience, I have been an intern secretary in one of the world top 500 companies for one year.The whole year’s intern experience has helped me aware of the importance of co-operation and co-ordination among coworkers.Thank you for your consideration of my application.I am looking forward to your reply.Yours Sincerely,Li Ming
【作文二】
Directions: For this part, you are allowed 30 minutes to write an essay on happiness by referring to the saying “Happiness is not the absence of problems, but the ability to deal with them.” You can cite examples to illustrate your points and then explain how you can develop your ability to deal with problem and be happy, you should write at least 150 words but no more than 200 words.【参考范文】
To solve problem, to taste happiness
“What is happiness?” is a cliché topic.Everyone has a different definition to the true meaning of happiness.For Franklin Roosevelt, “happiness is not the mere possession of money;it lies in the joy of achievement, in the thrill of creative effort.” For Elbert Einstein, “if you want to live in a happy life, tie it to the goal, not the people or the things.” Although the two great men grant different
definitions to happiness, there is something in common, that is, happiness derives from the capacity to solve problems.I believe that this is true.There is no denying that life is full of problems.Let’s take environmental pollution for example.Pollution poses a great threat to our existence.Fortunately, this public hazard has drawn our greatly attention and many effective measures are being taking to solve it.In fact, now the public are benefiting more and more from pollution prevention and control.We can enjoy clear air, health food and beautiful scenes again.Isn’t this happiness?
All in all, indeed, equipped with the ability to cope with problems should suppose to be happiness.In other worlds, in the middle of problems lies happiness.【参考译文】
解决问题,品味幸福
“何为幸福?”这是一个老生常谈的话题。每个人对幸福的真正含义都有不同的定义。对罗斯福而言,“幸福并不只是拥有财富,真正的幸福在于取得的成就和创造带来的激动。”而对爱因斯坦来说:“如果一个人想要生活幸福,他就应该寄希望于目标而不是人或事。”尽管两位伟人对幸福赋予了不同的定义,但是有一点却是共同的,那就是,幸福来源于解决问题的能力。我非常认同这一点。
无可否认,生活中总是充满问题。以环境污染为例。环境污染极大的威胁了我们的生存。幸运地是,这一公害已经引起了人们的极大关注并且诸多有效措施被用来处理该问题。事实上,如今人们从治污当中得到越来越多的好处。我们可以重新享受清新的空气、健康的食物和美丽的风景。这难道不是一种幸福吗?
总之,具备解决问题的能力就是一种幸福。换言之,幸福总在问题中。
二、翻译
【翻译题一】丝绸之路:闻名于世的丝绸之路是一系列连接东西方的路线。丝绸之路是古代中国的丝绸贸易。丝绸之路上的贸易在中国、南亚、欧洲和发挥这重要作用。正是通过丝绸之路,中国的造纸、火药、指南针、印刷术传遍各地。同样,中国的丝绸、茶叶和瓷器也传遍各地,欧洲也是通过丝绸之路出口各种商品和植物,满足中国市场的需要
【参考译文】The world-renowned Silk Road is a series of routes connecting the East and the West.The Silk Road represents the ancient Chinese silk trade.The Silk Road trade played an important role in China, South Asia, Europe and Africa.It was through the Silk Road that Chinese papermaking, gunpowder, the compass and the printing press spread all over the world.Similarly, Chinese silk, tea and porcelain also spread all over the world through the Silk Road.And Europe exported all kinds of goods and plants through the Silk Road to meet the needs of the Chinese market.【翻译题二】 中国人自古以来就在中秋时节庆祝丰收,这与北美地区庆祝感恩节的习俗十分相似,过中秋节的习俗与唐代早期在中国各地开始流行,中秋节在农历八月十五,是人们拜月的节日,这天夜晚皓月当空,人们合家团聚,共赏明月。2006年,中秋节被列为中国的文化遗产,2008年又被定为公共假日,月饼被视为中秋节不可或缺的美食,人们将月饼作为礼物馈赠亲友或在家庭聚会上享用。传统的月饼上带有“寿”(longevity)、“福”或“和”等字样。
【参考译文】Since ancient times, the Chinese people usually celebrate harvest in the Mid-Autumn, which is similar to the custom of celebrating Thanksgiving in the North America.The tradition of celebrating Mid-Autumn festival became popular throughout China in the early Tang dynasty.The lunar August 15 is a day for people worshiping the moon.On this day, under the dazzling bright moon, families reunite and enjoy the moon’s beauty.In 2006, Mid-Autumn festival was listed as one of China's cultural heritage, and in 2008, it was classified as a public holiday.Moon cakes, as indispensable delicious food of the festival, were gifts people sent to families and friends during the festival and usually eaten on family gatherings.There are characters of “longevity”,“good fortune”and “harmony” on the Traditional moon cakes.
第四篇:2012年12月英语六级真题答案
12级大学英语六级强化训练题一(2012年12月CET6全真试卷答案)Part I Writing
A 【标准版】 Man and Computer
Ever since the birth of it, the computer has largely changed human being’s life and there has been a hot debate about its effects on humans.Undeniably, computers have taken the place of humans in many areas and it seems that computers begin to think like man, but this does not necessarily lead to the danger that man will think like computers.The reasons, in my opinion, are as follows.Firstly, when computers release human from repetitive tasks, humans themselves can spend more time on creative works, such as scientific research, which require imagination and cannot be completed by computers.Meanwhile, thanks to computers, humans get more spare time with their friends and family, which enhances their happiness.Moreover, even though computers can work automatically, the premise is that the program, which is written by humans, has been installed in it.In conclusion, humans, unlike computers, have creative ability, emotional desires and social bounds.Thus, I don’t think that there will be the danger that man will begin to think like the computer.【高分版】
Man and Computer
It is believed that the computer is bringing the world into a brand new era.At the time the computer was invented, scientists, marveling at its calculating speed, felt that they had created a miracle.Nowadays, the function of the computer is no longer confined to calculation;it permeates people’s daily lives and has become an inseparable part of human society.People become so heavily dependent on computers that it is hard to imagine the life without computers.Therefore, some people are worried that “The real danger is not that the computer will think like man, but man will think like the computer.” Their concern does make sense.Indeed, some people spend such a long time working on computers that they have few interactions with people in real life.According to a research, too many hours in front of a computer may lead to a poker face and interpersonal isolation.This fact should arouse our attention, because unlike computers, human beings are social creatures that need emotional connections with others.Yet, it is also unnecessary for us to be overwhelmed by the negative impacts of computers.After all, we humans are intelligent and will be able to figure out better ways to make improvements.B【标准版】
On Maintaining Trust
Trust is the most frequently used word when we are talking about interpersonal relationships.However, it is hard to build trust but easy to destroy it.Therefore, how to build and maintain trust is very important for us.In my opinion, some factors play a primary role in it.First comes honesty.There’s an old saying in Chinese: once bitten, twice shy.Thus, never lie to your partners.If they find out you’re lying or cheating, the existing trust will be broken.Once broken, it’s always hard to rebuild it.Promise-keeping is the second one.If you always break your promise, you will not be trusted by others any more.Another important aspect is attitude.People with good attitude are always welcome.They
show their good manners, patience, modesty, willingness to communicate and, most important of all, sincerity to others, which contributes greatly to eliminating apathy and coldness.There are, still, other influential factors.However, from my perspective, honesty, promise-keeping and good attitude stand out among them.【高分版】
On maintaining trust
Trust is a key strategy for building effective relationships with the people we come into contact with, including our team members, peers and customers.If you want to have a positive influence over anyone or anything, you need to earn trust first.As the level of trust develops, however, there will be situations and incidents that shake the foundations that have been built.Therefore, maintain trust is even more important.There are several keys to maintain trust.First is integrity.You need to remain honest and morally upright.The second is stick to your words.If you say you would do something, then do it, otherwise never say it.For once you break your promises, you can hardly reestablish it.Trust is built and maintained by many small actions over time.Trust is telling the truth, even when it is difficult, and being truthful, authentic, and trustworthy in your dealings with other people.Only by maintain trust can one make real achievements and enjoy a rewarding life.快速阅读答案:
1.There is no access to television in its rooms.2.Time away from all electronic gadgets
3.It is our greatest misery in life
4.We will not know what to do with our own lives
5.They help people understand ancient wisdom
6.When people think deeply, their neural processes are slow
7.live without modern transportation
8.have some distance from it / the world.something useful
10.what is essential
11.She can lend the man a sleeping bag.12.Karen can take her to the airport.13.He can’t afford to go traveling yet.14.The man has to find something else to eat.15.Present a new letter of reference.16.He declines to join the gardening club.17.Many people do not appreciate modern art.18.Bob cannot count on her vote.19.The health hazard at her work place.20.Transfer her to another department.21.Their requirements may be difficult to meet.22.Try to help her to get it back.23.In the preparatory phase.24.He behaves in a way contrary to his real intention.25.Both can succeed depending on the specific situation.The size of the objects shown.27.Girls seem to start reasoning earlier than boys.28.It may simulate scientists to make further studies.They talk at an early age.30.The new security plan for the municipal building.31 Whether the security checks would create long queues at peak hours.32.Confrontational
He used to work as a miner in Nevada.34 To cut their living expenses.35 Optimistic.36.potentially
37.experienced
38.gasp
39.dizzy
40.fatigue
41.constant
42.adverse
43.precautions
44.Your body needs to get used to a high altitude before you climb to a even higher one.45.When you reach your top height, do like activities rather than sleep too much.46.Don’t risk injury or death because of over-confidence or lack of knowledge.47.others
48.similar to peers.49.a good listener
50.They seek professional help
51.a normal reaction
52.The robotic industry has benefited from the economic recession.53.Moving production to other countries.54.They compete with human workers.55.They beat humans in precision.56.It will be applied in any field imaginable.57.They had to tighten their belts.58.Improving China’s social security system.59.A healthy savings rate promotes economic prosperity.60.When Beijing mentions in public the huge debts America owes China.61.To urge the American government to cut defictis.62.with
63.zone
64.relatively
65.vulnerable
66.researchers
67.like
68.prime
69.critical
70.experience
71.production
72.felt
73.length
74.toll
75.close
76.while
77.exceed
78.where
79.intensify
80.to
81.shifts
82.was said to be based on a true event
83.disperse customers’ attention to its quality
84.could not have been delayed by the traffic jam
85.to be treated as the disabled
86.as they had tried
第五篇:2013年12月英语六级真题答案完整版
2013年12月全国大学生英语六级考试试卷
Part ⅠWriting(30 minutes)Directions: For this part, you are allowed 30 minutes to write a composition on the topic Digital Age.You should write at least 150 words following the outline given below:1.如今数字化产品得到越来越广泛的使用,例如„„2.数字化产品的使用对人们的工作、学习、生活产生的影响。Digital Age ___________________________________________________________________________ Part ⅢReading Comprehension(40 minutes)
Section A
Directions: In this section, there is a passage with ten blanks.You are required to select one word for each blank from a list of choices given in a word bank following the passage.Read the passage through carefully before making your choices.Each choice in the bank is identified by a letter.Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre.You may not use any of the words in the bank more than once.Questions 36 to 45 are based on the following passage.Women in 2011 made no significant gains in winning more top US business jobs, according to a study, but the head of the study said women are poised to make36in the year ahead.The number of women who were board directors, corporate officers or top earners at Fortune 500 companies remained37unchanged, said the study by Catalyst, a nonprofit group that38opportunities for women in business.The percentage of companies with women on the board of directors was 15.1 percent this year, compared with 14.8 percent in 2010, Catalyst said.Also, the percentage of corporate officer positions39by women was 15.7 percent in 2011 and 15.4percent in 2010, it said.The percentage of top earners in 2011 who were women was 6.2 percent, compared to 6.7percent in 2010, it said.The research on the Fortune 500 companies was40on data as of March 31, 2011.The slight changes in the numbers are not considered41significant, Catalyst said.Nevertheless, given the changes in U.S.politics, the future for women in business looks more42, said Ilene Lang, president and chief executive43of Catalyst.“Overall we’re44to see change next year,” Lang said.“When we look at shareholders, decision makers, the general public, they’re looking for change.”
“What they’re basically saying is, ‘Don’t give us45of the status quo(现状).Get new ideas in there, get some fresh faces, ’” she said.A)officerB)changesC)basedD)positionsE)moreF)promisingG)businesslike
H)surveyingI)essentiallyJ)stridesK)promotesL)statisticallyM)confusedN)heldO)expecting
Section B
Directions: In this section, you are going to read a passage with ten statements attached to it.Each statement contains information given in one of the paragraphs.Identify the paragraph from which the information is derived.You may choose a paragraph more than once.Each paragraph is marked with a letter.Answer the questions by marking the corresponding letter on Answer Sheet 2.How Marketers Target Kids
A)Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future.Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.B)Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income.As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.Here are some of the strategies marketers employ to target kids:
Pester(纠缠)Power
C)Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy.“Pester power” refers to children’ ability to nag their parents into purchasing items they may not otherwise buy.Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be.D)According to the 2001 marketing industry book Kidfluence, pestering or nagging can be divided into two categories—“persistence” and “importance”.Persistence nagging(a plea, that is repeated over and over again)is not as effective as the more sophisticated “importance nagging”.This latter method appeals to parents’ desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids.The Marriage of Psychology and Marketing
E)To effectively market to children, advertisers need to know what makes kids tick.With the help of well-paid researchers and psychologists, advertisers now have access to in-depth knowledge about children’s developmental, emotional and social needs at different ages.Using research that analyzes children’s behaviour, fantasy’ lives, art work, even their dreams, companies are able to craft sophisticated marketing strategies to reach young people.F)The issue of using child psychologists to help marketers target kids gained widespread public attention in 1999, when a group of U.S.mental health professionals issued a public letter to the American Psychological Association(APA)urging them to declare the practice unethical.The APA is currently studying the issue.Building Brand Name Loyalty
G)Canadian author Naomi Klein tracks the birth of “brand” marketing in her 2000 book No Logo.According to Klein, the mid-1980s saw the birth of a new kind of corporation—Nike, Calvin Klein, Tommy Hilfiger, to name a few—which changed their primary corporate focus from producing products to creating an image for their brand name.By moving their manufacturing operations to countries with cheap labour, they freed up money to create their powerful marketing messages.It has been a tremendously profitable formula, and has led to the creation of some of the most wealthy and powerful multi-national corporations the world has seen.H)Marketers plant the seeds of brand recognition in very young children, in the hopes that the seeds will grow into lifetime relationships.According to the Center for a New American Dream, babies as young as six months of age can form mental images of corporate logos and mascots.Brand loyalties can be established as early as age two, and by the time children head off to school most can recognize hundreds of brand logos.While fast food, toy and clothing companies have been cultivating brand recognition in children for years, adult-oriented businesses such as banks and automakers are now getting in on the act.Buzz or Street Marketing
I)The challenge for marketers is to cut through the intense advertising clutter(杂乱)
in young people’s lives.Many companies are using “buzz marketing” —a new twist on the tried-and-true “word of mouth” method.The idea is to find the coolest kids in a community and have them use or wear your product in order to create a buzz around it.Buzz, or “street marketing”, as it’s also called, can help a company to successfully connect with the elusive(难找的)teen market by using trendsetters to give them products “cool” status.J)Buzz marketing is particularly well-suited to the Internet, where young “Net promoters” use chat rooms and blogs to spread the word about music, clothes and other products among unsuspecting users.Commercialization in Education
K)School used to be a place where children were protected from the advertising and consumer messages that permeated their world—but not anymore.Budget shortfalls(亏空,差额)
are forcing school boards to allow corporations access to students in exchange for badly needed cash, computers and educational materials.L)Corporations realize the power of the school environment for promoting their name and products.A school setting delivers a captive youth audience and implies the endorsement of teachers and the educational system.Marketers are eagerly exploiting this medium in a number of ways, including: 1)sponsored educational materials;2)sup
plying schools with technology in exchange for high company visibility;3)advertising posted in classrooms, school buses, on computers in exchange for funds;4)contests and incentive programs: for example, the Pizza Hut reading incentives program in which children receive certificates for free pizza if they achieve a monthly reading goal;
5)sponsoring school events.The Internet
M)The Internet is an extremely desirable medium for marketers wanting to target children.It’s part of youth culture.This generation of young people is growing up with the Internet as a daily and routine part of their lives.Kids are often online alone, without parental supervision.Unlike broadcasting media, which have codes regarding advertising to kids, the Internet is unregulated.Sophisticated technologies make it easy to collect information from young people for marketing research, and to target individual children with personalized advertising.Marketing Adult Entertainment to Kids
N)Children are often aware of and want to see entertainment meant for older audiences because it is actively marketed to them.In a report released in 2000, the U.S.Federal Trade Commission(FTC)revealed how the movie, music and video games industries routinely market violent entertainment to young children.O)The FTC studied 44 films rated “Restricted”, and discovered that 80 per cent were targeted to children under
17.Marketing plans included TV commercials run during hours when young viewers were most likely to be watching.The FTC report also highlighted the fact that toys based on characters from mature entertainment are often marketed to young children.Mature rated video games are advertised in youth magazines;and toys based on “Restricted” movies and M-rated video games are marketed to children as young as four.46.Guilt can affect parents’ spending decisions because they don’t have enough time for their kids.47.The Center for a New American Dream pointed out that brand loyalties could be formed as early as age two.48.School boards allow corporations to access to students because they need money and educational materials badly.49.The FTC report highlighted the fact that toys based on characters from mature entertainment are often marketed to young children.50.For this generation of young people, the Interact is a daily and routine part of their lives.51.According to Kidfluence, “persistence nagging” is less effective than the more sophisticated “importance nagging”.52.According to a report released by the U.S.Federal Trade Commission, the movie, music and video games industries usually market violent entertainment to young children.53.Buzz marketing is well-suited to the Internet because the interactive environment can spread messages effectively.54.A group of U.S.mental health professionals think that it is unethical to use child psychologists to help marketers target kids.55.According to the Pizza Hut reading incentives program, children will receive certificates for free pizza if they achieve a monthly reading goal.Section C
Directions: There are 2 passages in this section.Each passage is followed by some questions or unfinished statements.For each of them there are four choices marked A), B), C)and D).You should decide on the best choice and mark the corresponding letter on Answer Sheet 2 with a single line through the centre.Passage One
Questions 56 to 60 are based on the following passage.Like most people, I’ve long understood that I will be judged by my occupation, that my profession is a gauge people use to see how smart or talented I am.Recently, however, I was disappointed to see that it also decides how I’m treated as a person.Last year I left a professional position as a small-town reporter and took a job waiting tables.As someone paid to serve food to people, I had customers say and do things to me I suspect they’d never say or do to their most casual acquaintances.One night a man talking on his cell phone waved me away, then beckoned(示
意)me back with his finger a minute later, complaining he was ready to order and asking where I’d been.I had waited tables during summers in college and was treated like a peon(勤杂工)by plenty of people.But at 19 years old, I believed I deserved inferior treatment from professional adults.Besides, people responded to me differently after I told them I was in college.Customers would joke that one day I’d be sitting at their table, waiting to be served.Once I graduated I took a job at a community newspaper.From my first day, I heard a respectful tone from everyone who called me.I assumed this was the way the professional world worked—cordially.I soon found out differently.I sat several feet away from an advertising sales representative with a similar name.Our calls would often get mixed up and someone asking for Kristen would be transferred to Christie.The mistake was immediately evident.Perhaps it was because money was involved, but people used a tone with Kristen that they never used with me.My job title made people treat me with courtesy.So it was a shock to return to the restaurant industry.It’s no secret that there’s a lot to put up with when waiting tables, and fortunately, much of it can be easily forgotten when you pocket the tips.The service industry, by definition, exists to cater to others’ needs.Still, it seemed that many of my customers didn’t get the difference between server and servant.I’m now applying to graduate school, which means someday I’ll return to a profession where people need to be nice to me in order to get what they want.I think I’ll take them to dinner first, and see how they treat someone whose only job is to serve them.56.The author was disappointed to find that ________.A)one’s position is used as a gauge to measure one’s intelligenceB)talented people like her should fail to get a respectable jobC)one’s occupation affects the way one is treated as a personD)professionals tend to look down upon manual workers
57.What does the author intend to say by the example in the second paragraph?A)Some customers simply show no respect to those who serve them.B)People absorbed in a phone conversation tend to be absent-minded.C)Waitresses are often treated by customers as casual acquaintances.D)Some customers like to make loud complaints for no reason at all.58.How did the author feel when waiting tables at the age of 19?
A)She felt it unfair to be treated as a mere servant by professionals.B)She felt badly hurt when her customers regarded her as a peon.C)She was embarrassed each time her customers joked with her.D)She found it natural for professionals to treat her as inferior.59.What does the author imply by saying “...many of my customers didn’t get the difference between server and servant”(Line 3, Para.7)?
A)Those who cater to others’ needs are destined to be looked down upon.B)Those working in the service industry shouldn’t be treated as servants.C)Those serving others have to put up with rough treatment to earn a living.D)The majority of customers tend to look on a servant as a server nowadays.60.The author says she’ll one day take her clients to dinner in order to ________.A)see what kind of person they areB)experience the feeling of being servedC)show her generosity towards people inferior to herD)arouse their sympathy for people living a humble life
Passage Two
Questions 61 to 65 are based on the following passage.What’s hot for 2007 among the very rich? A $7.3 million diamond ring.A trip to Tanzania to hunt wild animals.Oh, and income inequality.Sure, some leftish billionaires like George Soros have been railing against income inequality for years.But increasingly, centrist and right-wing billionaires are starting to worry about income inequality and the fate of the middle class.In December, Mortimer Zuckerman wrote a column in U.S.News & World Report, which lie owns.“Our nation’s core bargain with the middle class is disintegrating, ” lamented(哀叹)the
117th-riehest man in America.“Most of our economic gains have gone to people at the very top of the income ladder.Average income for a household of people of working age, by contrast, has fallen five years in a row.” He noted that “Tens of millions of Americans live in fear that a major health problem can reduce them to bankruptcy.”Wilbur Ross Jr.has echoed Zuckerman’s anger over the bitter struggles faced by middle-class Americans.“It’s an outrage that any American’s life expectancy should be shortened simply because the company they worked for went bankrupt and ended health-care coverage, ” said the former chairman of the International Steel Group.What’s happening? The very rich are just as trendy as you and I, and can be so when it comes to politics and policy.Given the recent change of control in Congress, the popularity of measures like increasing the minimum wage, and efforts by California’s governor to offer universal health care, these guys don’t need their own personal weathermen to know which way the wind blows.It’s possible that plutocrats(有钱有势的人)are expressing solidarity with the struggling middle class as part of an effort to insulate themselves from confiscatory(没收性的)tax policies.But the prospect that income inequality will lead to higher taxes on the wealthy doesn’t keep plutocrats up at night.They can live with that.No, what they fear was that the political challenges of sustaining support for global economic integration will be more difficult in the United States because of what has happened to the distribution of income and economic insecurity.In other words, if middle-class Americans continue to struggle financially as the ultrawealthy grow ever wealthier, it will be increasingly difficult to maintain political support for the free flow of goods, services, and capital across borders.And when the United States places obstacles in the way of foreign investors and foreign goods, it’s likely to encourage reciprocal action abroad.For people who buy and sell companies, or who allocate capital to markets all around the world, that’s the real nightmare.61.What is the current topic of common interest among the very rich in America?
A)The fate of the ultrawealthy people.B)The disintegration of the middle class.C)The inequality in the distribution of wealth.D)The conflict between the left and the right wing.62.What do we learn from Mortimer Zuckerman’s lamentation?
A)Many middle-income families have failed to make a bargain for better welfare.B)The American economic system has caused many companies to go bankrupt.C)The American nation is becoming more and more divided despite its wealth.D)The majority of Americans benefit little from the nation’s growing wealth.63.From the fifth paragraph we can learn that ________.A)the very rich are fashion-consciousB)the very rich are politically sensitive
C)universal health care is to be implemented throughout AmericaD)Congress has gained popularity by increasing the minimum wage
64.What is the real reason for plutocrats to express solidarity with the middle class?A)They want to protect themselves from confiscatory taxation.B)They know that the middle class contributes most to society.C)They want to gain support for global economic integration.D)They feel increasingly threatened by economic insecurity.65.What may happen if the United States places obstacles in the way of foreign investors and foreign goods?
A)The prices of imported goods will inevitably soar beyond control.B)The investors will have to make great efforts to reallocate capital.C)The wealthy will attempt to buy foreign companies across borders.D)Foreign countries will place the same economic barriers in return.Part ⅣTranslation(30 minutes)
Directions: For this part, you are allowed30 minutes to translate a passage from Chinese into English.You shoul
d write your answer on Answer Sheet 2.中医(Traditional Chinese Medicine)是中华文化不可分割的一部分,为振兴华夏做出了巨大的贡献。如今,中医和西医(western medicine)在中国的医疗保健领域并驾齐驱。中医以其独特的诊断手法、系统的治疗方式和丰富的典籍材料,备受世界瞩目。中国的中医事业由国家中医药管理局(State Administration of TCM and Pharmacology)负责。现在国家已经出台了管理中医的政策、法令和法规,引导并促进这个新兴产业的研究和开发。在定义上,中医是指导中国传统医药理论和实践的一种医学,它包括中医疗法、中草药(herbalogy)、针灸(acupuncture)、推拿(massage)和气功(qigong)。