第一篇：自考_电子商务英语
Unit 1 What was her reaction to the news? 11． 你将负责全企业的协调工作。External threats must be considered to protect one’s
Important terms 9.他的写作方法别具一格.You will be responsible for the coordination of the whole reputation from harm
e-business process电子商务流程He writes in a very individual way.enterprise.3.著名品牌防止很多人加入进来与之竞争。
online marketing 在线营销10.你有能力把这工作做好.12．他们在大规模准备战争。A strong brand results in fewer competitive entrants.Word-Wide-Web interface 万维网接口You have the capability to do this job well.They are preparing the war on a grand scale.4.政府一贯愿意按照业界的行情而修改历法方案
financial transaction 财务往来 11.儿童的鞋子并不便宜----反而更贵.Unit7 Governments have consistently been willing to modify business model 商务模式Children’s shoes aren’t cheap – quite the reverse.Important terms legislative proposals following representations from customer service 客户服务 12 我们要在吃饭前把一切规划好.statements and payments结算清单与支付business.dispute resolution解决争端We should get everything planned out before dinner.e-money电子货币5.信息产品可以在顷刻间传遍全世界,所以特别有风险.customer relationship management 客户关系管理13.正如把电子商务战略融入整体商务战略种是重要的一样, 把electronic bill presentment and payment(EBPP)电子账单付Information products are particularly at risk as they can electronic billing and payment system电子付兑与付系统商务平价系统融入进来也同样重要.兑与支持instantly be disseminated worldwide.shipping document 运输单Just as it is important to integrate the e-business strategy transfer funds基金转移6.勿受坏榜样的影响.EDI 电子数据交换into the overall business strategy, it is equally important customer care客户关怀Don’t be influenced by bad example.Customs clearance 清关 to integrate business measures.billing department票据中心7.工业革命改变了整个英国的社会结构.Final customer最终用户 14.这一前景理论上可行, 但实际上吹嘘过渡.cross-sell交叉销售The industrial revolution modified the whole structure of Credit card verification信用卡鉴别 While possible in theory, the promise was clearly oversold.up-sell上行销售English society.Market niche 市场领域 15.为了获得市场份额, 他们必需竭尽全力.in-house program内部流程Unit 11
Software module 软件模块 To gain market share, they will go to great lengths.overhead 营业费用Important terms:
Important sentences Unit 4 customer relations客户关系Out of business破产
1.它已成为各贸易和商务的强有力的手段。Important terms credit card信用卡site traffic网络交通
It has become a powerful medium for commerce and business Chopping out margins on sales削减销售率润cost savings节约成本holiday revenues假日收入transaction of all kinds.search engines搜索引擎 individual spending habits个人购物习惯holiday sales假日销售
2.电子贸易指网上财务往来，电子商务指所有形式的网上the inventory / ordering system存货/订货系统Internet billing and customer management因特网结算与客户transportation hassles交通困难
交易。pricing structures价格体系管理online retailers网络零售商
e-commerce refers to financial transactions over the web and a mail-order operation通过邮购运作生意的方法account data账户数据potential sales潜在销售e-business refers to all forms of transactions over the Web.site loyalty对网站的忠诚度direct billing直接结算actual revenues实际收入
3.客户服务已经是并将继续是一个主要的竟争因素。the physical word现实世界centralized system中央系统buying attempt购买企图Customer service has been, and continues to be, a major automatic replenishment 自动再补给 data collection数据收集 potential market潜在市场
competitive factor.the local pricing 当地商店定价方法Important sentences actual losses实际
4.电子商务的交易通常涉及几个互动的步骤。a back order 延期交货 1． 她说出了种种理由，但没有一条令人信服。checkout process结账过程
E-business transactions often involve several interactive CEO总裁, 首席执行官She presented a variety of reasons, but none was convincing.place an order订购
steps.UPS联合包裹快递公司 2． 不管他说什么你都不要相信他。Important sentences:
5.那将给你极大的竟争优势。Federal express 联邦快递公司Don’t’ trust him no matter what he says.1.由于天气原因，航班已经推迟一个小时了。
That will give you a serious advantage over your apples-to-apples comparison同类比较3．每天早晨步行上班你就不用交公共汽车费了。The flight has been delayed one hour, due to weather competition.customer service客户服务Walking to the office every morning will save you from conditions.6.当你的公司电子商务化后，你与客户间的关系就改变commercial suicide商务自杀spending money on bus fares.2.很多人在网上购物只是图个方便。
了。online and offline 线上和线下4． 这个公司试图通过降低产品价格来促进销售。Many people buy things online just for convenience.When you become an e-business you transform your timely delivery及时送货The company tries to promote the sale by cutting down the 3.尽管有热切的购物者，很多电子商务公司还是遭受了重大损relationship with your customers.best-price guarantee最佳价格保障prices of its products.失。
7.客户关系管理在你的商务程序中起决定用。profit margin率润5． 他宁愿辞职也不愿意参与这种欺诈的交易。Many e-business companies suffer from great losses despite
Your most critical business process is customer national catalog全国商品目录He resigned rather than take part in such a dishonest eager shopper.relationship management.mail-order pricing邮购定价transaction.4.我不知道这本书是否值得一读。
8.我们必须尽最大可能利用我们已有源。product return产品回转6． 这位作家用四条情节线组合成了这部小说。I don’t know whether the book is worth reading.We must make the best possible use of the resources privacy policy 保护隐私的措施The author weaved four plots together into this novel.Unit12
we have.Important sentences 7． 他据绝了政府部门的工作而选择了大学的职位。Important terms:
9.男孩们依次被召入会见考官。1．你能确定我们定了房间吗?He refused a job in government in favor of a university Mobile telephony移动电话技术
The boys were summoned in turn to see the examiner.Can you make sure that we have a room reservation? appointment.interactive TV交互式电视
10.他做一切事情都不考虑后果。2．现代火车都有自动门.8．这本字典非常好。最好的一点在于他用例句来说明词汇的用法。smart cards智能卡
He does everything regardless of the consequences.Modern trains have automatic doors This dictionary is very good.Best of all, it provides Asia-Pacific region亚太地区
11.法官的权利由法律规定。3．一个公司的老字号并不一定能保证其质量.example sentences to illustrate the usage of words.traditional companies传统公司The power of a judge are defined by law.A famous old name on the firm is not necessarily a guarantee Unit 8 at the founding stage在创建阶段
12.商业电视是有效的广告宣传工具。of quality.Important terms in the text:winners and losers赢家和输家
Commercial television is an effective medium for 4．我们要提前准备所有申请材料.1.keyword 关键词industry sectors工业部门
advertising.We must have all the application materials prepared in 2.search engine 搜索引擎technology trends技术趋势
13.他们向她表示热烈欢迎。advance 3.browse浏览network economy网络经济
They extended a warm welcome to her.5．欧洲服饰被世界很多地方的人采用。4.search result搜索结果consumer market消费者市场
14.我把参考书放在书桌旁以便使用。European dress has been adopted by people in many parts of 5.subset 子集strategic development策略发展
I keep my reference books near my desk for the world.6.video/audio clips视频/音频夹e-business market电子商务市场
convenience.6．她没提到她的母亲没来。7.database数据库key success成功的关键
15.我们处在历史的紧要关头。She did not mention her mother’s absence.8.interface界面e-business space电子商务商业空间
We are at a critical time in our history.7．她给艾琳打了电话但没和她约去看她。9.adaptive probabilistic concept自适应概率概念real world真实世界
16.在那一瞬间，我以为他要拒绝了。She telephoned Ellen but made no arrangements to see her.10.concept clustering 概念聚类key issues焦点
Just for an instant I thought he was going to 8．他们今天发现的证据不能用来解释这个案件.11.concept profiling 概念描述true value真正价值
refuse.The evidence they discovered today doesn’t account for 12.multilingual searches多语言搜索success criteria成功标准
17.在过去的数年中，因特网已经从一个仅用于科研的网络the case.13.database management systems数据库管理系统Important sentences:
发展成了一个使新一代商务模式成为可能的平台。9．网络让你们建立起确实的一对一的动态关系。14.information and data retrieval 信息和数据检索1.我认为在这个市场上速度是第一位的。
Over the last few years the internet has evolved The Internet permits you to build a dynamic relationships 15.database integration数据库集成I think speed is of the essence in this market.form being a scientific network only , to a that are really one to one.16.intelligent search engines智能搜索引擎2.所有这些趋势都毫无疑问地对电子商务市场产生着深platform that is enabling a new generation of 10．它确实需要你重新思考你的整个经营方式和管理企业的策略。17.neural network神经网络 远的影响。
business.It really involves rethinking the entire way you do business Important termsAll of these trends ate undoubtedly having a
Unit 2 and how you run your organization.1.这依次失败使我太灰心了，我不想再尝试了。profound effect on the e-business market.Important terms 11．钱本身并不重要，重要的是钱的用途。I was too discouraged by this failure to try again.3.结果非常令人不满意，和我们所期望的恰恰相反。
Just-In-time / Direct Site Delivery 及时供应制Money is not the end itself, but the application of it is 2.那机会太好了, 不能错过.The result was rather unsatisfactory, as opposed bandwidth带宽 most important.That’s too good an opportunity to miss.to what we had expected.target market目标市场Unit 5 3.这本书不但有用而且有趣。4.那个计划已开始就注定要失败。
DigiCash 电子现金 Important terms This book is not only useful but also interesting From the start, the plan was doomed to fail.delivery and payment mechanism 交货与付款机制 Online information线上信息4.他宁可自己做衣服而不愿意去商店买。5.供水条件的改善会给健康带来巨大的影响。
search engine搜索引擎information network 信息网She prefers making her own clothes instead of buying them Improvement in water supply can have a dramatic URL统一资源定位器 site traffic 站点访问量in the shops effect on health.PGP 一个基于RSA公匙加密体系的邮件加密软件growth rate增长率5.这个主意在理论上和实践上都站不住脚。6.在某种程度上，男性更容易找到报酬高的工作。Downward industry trend 行业下滑customer base顾客群In theory as well as in practice, the idea is unsound.To a certain extent, it’s easier for men to get cost overruns成本超支product description产品描述6.从一方面来说这个项目花费太大，另一方面也太难实施。well-paid work.hacker intrusion黑客入侵database数据库On the one hand, the project is too expensive;on the other 7.成千上万的人都参与了四年一度的选举活动。computer virus计算机病毒 return rate退货率hand it is also too difficult to carry out.Thousands of people were involved in the election Profit / loss statement 损益表follow-up calls售后服务电话7.这很便宜, 但另一方面质量不好.campaign held every four years.Cash-flow 现金流量 sales figures销售额It’s cheap, but on the other hand, the quality is poor.8.应该由你决定是否实施这一计划。
Balance sheet 资产负债表CyberCash电子货币公司8.你的这些乱七八糟的东西占了太多的位置.It’s up to you to decide whether to carry out this tangible benefit有形利益online venture网络公司Your clutter takes up far too much space.plan or not.intangible benefit无形利益sales tax销售税9.只有这样你们才能改善那里的局势。
R&D研究与开发 top seller最畅销的货品Only in this way can you hope to improve the situation there.information technology 信息技术10.那些不说英语或不以英语为本族语的人在互联网上受到很大完形填空
Important sentences Important sentences 的限制 __ in different countries........is free to leave.1.我们扼要说明了我们对该建议的反对意见.1．我有时感到区分西班牙语和葡萄牙语很困难.People who do not speak English or who are non-native English 1.people2.majority3.conventional4.something5.asWe outlined our major objections to the proposal.I sometimes have difficulty distinguishing Spanish from speakers have many disadvantages on the web.6.judge7.is cut up
1.报告中有一段谈到工作中的事故问题.Portuguese Unit 9 8.cooking9.using10.with11.leaving12.free13.of14.material The report has a section on accidents at work.2． 当说导他父亲时, 他就一言不发了.Important terms: s15.passed16.the next
2.这辆汽车很废汽油.When it comes to his father, he keeps silentbuying leverage购买17.when18.excused19.leave20.removes
The car consumes a lot of fuel.3． 虽然我比珍妮出门晚, 但我比她提早到达晚会现场.spending analysis开支分析 It is not surprising......but consistent rate.3.你可以把不重要的细节删除.Although I left home later than Jane, I arrived at the party supply chains供应链1.hardly2.associate3.in the open air4.bottles of You can cut out the unimportant details.ahead of us value chains价值链wine5.There is nothing6.in spite of7.for
4.这项新的税收将迫使公司采用节省能源的措施.4． 他们施压让她接受轿车的较低价格.ERP software企业资源管理8.home-produced9.destroyed10.such11.as12.during13.a The new tax will force companies to adopt energy-saving They put pressure on her to accept a lower price for the car maverick purchasing个性化购买 great deal14.disappear15.until
measures.5． 你把耽搁归咎于什么呢? purchase requisition cycle购货清购周期16.die17.because of18.drink19.ever20.at
5.提高了生产力理应增加工资To what do you attribute this delay? order initialization订单初始化Koalas look like.....peacefully.Improved productivity justifies an increase in wages.6． 刘易斯创了新的世界记录.availability checks有效性核查1.but2.their
6.只要买了保险就不会遭受损失.Lewis has set up a new world record status tracking状态young3.do4.spend5.nearly6.drink7.means8.on9.First10.off1When you are insured, you are secure against loss.7．如果资金缩减的话，我们将无法提供同等水平的教学。rogue / off-contract buying非契约1.top12.an inch long
7.务必打个电话让我们知道你已安全地回家.We will not be able to provide the same standard of teaching approval cycles受理周期13.breast14.after15.between16.climber17.so18.on19.groups Be sure to ring and let us know you’ve got back safely.if there are funding cuts.workflow工作流程20.as
9．健康欠佳可能成为取得成功的障碍 8． 我们正在制定新的策略提高我们时常的占有量。review and approval process检查批准流程Paul and his sister,......they became______.Poor health may be a barrier to success.We are working on new strategies to improve our share of the approval channels受理渠道1.took2.supposed3.had
10．该公司宣布率润增加market.trending tools流行taken4.supplies5.so6.by7.additional8.they9.themselves10.The company has declared an increase in profit.9． 我们花了一整天的时间开车回家。ERP systems企业资源管理系统over11.leave
11．他悉心好学弥补了经验不足 It took all day for us to drive home.back-end integration后台整合12.who13.both14.pretty15.noise16.to17.their18.did19.for2His lack of experience was balanced by his willingness to 10． 邮件一天两次送达到我们办公室。Metcalf’s Law迈卡尔夫定律 0.separated
learn.Mail is delivered to our office twice a day.Several regions.....serious cyclone.12．你必须有计划地安排些步以便将你的提议变成现实。11． 在求学的道路上，我们准备克服很多的困难。Important sentences 1.to2.cause3.scale4.general5.defined6.way7.circulates8.BYou must lay out the steps to make your proposal a reality.On the way of study, we must be ready to grapple with 1.丈夫一人的收入便可以让家里过上相对宽裕的生活。ut9.In terms of10.undergoes11.occur
13.该计划应对如何达到目标市场描述。(overcome)many difficulties.The husband’s income alone allows the family to live a 12.Usually13.unpopulated14.a
The plan should describe how the target markets are to be 12．我们必须想办法进入敌人的电脑获得情报。comparatively well-to-do life few15.does16.striking17.However18.severely19.warning reached.We have to manage to get access to enemy’s computer an then 2.我们必须依照制度办事。20.advance
Unit 3 get the intelligence.We have to act according to rules.A penguin(企鹅)is....the ground.Important terms Unit 6 3.罢工的失败使公司恢复了正常的公共汽车营业。1.on2.southern3.Others4.farther5.currents6.orginate7.butPlanning horizon规划远景Important terms The collapse of the strike enabled the company to resume 8.catch9.millions of10.when11.into
business unit 营业单位Marketing市场营销normal bus services.12.as13.make14.dense15.from16.their17.raise18.land19.mandistribution channel 配销渠道eCRM电子商务客户关系管理4.我也喜欢文学，但没有到他那样的程度。y20.bare
business process re-engineering BPR 流程再造 Web technology互联网技术I love literature, too, but not to the extent as he does.Jogging is becoming one of........is not recommended.CRM 客户关系管理client顾客5.与同时代的妇女相比，她受到了更多的教育。1.fastest2.are
buy-in 补偿购入customized software按顾客要求制作的软件Compared with women of her age, she had got more education.starting3.recent4.that5.sight6.more7.for8.take board 董事会customer information客户信息Unit 10 up9.because10.of11.needed
earnings per share 每股收益field technician实地技术人员Important terms: 12.Another13.for14.Besides15.very
return on investment 投资利得率automated reports机器自动生成的报告legal counsel法律顾问much16.it17.who18.thing19.when20.with legal entity 法人实体customer’s buying preference顾客的购物喜好external environment外部环境Every four years,......last
business unit(BU)经营单位IP address IP地址legal environment法律环境1.compete2.participate3.speed4.broken5.in6.take new economy新经济workflow工作流程business activity商业活动place7.before8.ready9.into10.house11.designed end user最终用户virtual private network(VPN)虚拟专用网resolving disputes解决争端12.with13.rarely14.At
B2B企业对企业的营销模式customer support用户支持下corporate endeavor共同努力first15.committee16.bands17.official18.its19.leads20.in B2C企业对客户的营销模式solution 解决方案 traditional business传统商业honor of
brick-and-mortar enterprise实体企业Important sentences numerous variables无数变量Human beings act in.....thing___.market share市场份额1．那是个令人尴尬的境地，需要技巧。local law当地法律1.that2.Even3,simple4.as soon net loss净亏损It was an embarrassing situation that called for tact commercial value商业价值as5.performed6.use7.reach8.in9.keep strategic objective 战略目标2．我觉得她在利用他的良好品质。legal considerations法律因素10.long11.then12.reason
discounter price 折扣价格I think she is taking advantage of his good nature human resources人力资源13.sight14.idea15.think16.from17.unable18.for19.languageplanning horizon计划周期3．这个国家的大多数人口集中在北部。customer loyalty客户忠诚20.continuously
enterprisewide 企业范围的Most of the country’s population is concentrated in thedomain names域名Not all pain.....the product.Important sentences north information products信息产品1.alike2.away3.still4.turn5.has been
1．我们要尽快做出决定.4．严寒使水结冰。enforceable transactions可执行交易practiced6.develop7.gently8.pain9.hand-held10.combines It is imperative that we make a quick decision.Frost turns water into ice.traditional transaction传统交易11.advanced12.uses13.which14.on15.way16.relief17.sore18.2．旅行课开阔人的眼界.5．这常需要制定软件。key factors关键因素To find19.consult20.built
Travel broadens one’s horizons.It often calls for customized software.electronic payment电子支付As the plane.....landing.3.我们很有可能得到这笔钱.6． 灾害是公众的注意力集中到化学废料问题上。electronic signature电子签名1.wrong2.in3.appeared4.but5.almost6.informed7.anyone8.at It’s quite feasible we’ll get the money.The disaster focused public attention on the problem of consumer protection law消费者保护法last9.After10.Moving11.were being
4.在多数情况下, 这种疼痛很快就消失chemical waste.legal issue法律争端Sent12.below13.close to In most cases,the pain soon goes away.7． 你的广告有人反馈吗？ liability risk 责任风险14.soon15.circle16.when17.Following18.field19.safely20.c
5.税收增加已经影响了我们所有人.Did you have any answer to your advertisement yet? online seller在线买方ongratulate
The tax increases have affected us all.8．让自己溶入一个文化背景完全不同的社会很难。legal intervention 司法干预Steve wanted.....amazement.6.评价一个人要充分考虑他的成绩.It is very difficult to integrate yourself into a society information privacy 信息隐私 1.but2.dates3.in4.anyway5.inquired6.his7.indifferent8.coWe should take full account of his achievements while whose culture is so different from your own.Important sentences: nsider9.finally10.down11.On12.sitting evaluating someone.9． 很多公司声称他们需要有经验的雇员。1.这些法律要素以复杂的方式相互关联。13.someone14.nervous15.pretending16.had
7.我们有够十个人吃的食物吗?Many companies claim that they need experienced employees.These legal essentials relate to one another in a complex failed17.To18.conversation19.later20.that Do we have sufficient food for ten people? 10． 总裁说我们需要实施一个新的计划。way.8.她对这消息的反应如何?The chief executive said we needed to launch a new project.2.必须考虑外在威胁以保护名誉免受破坏。
第二篇：电子商务英语 自考三大部分翻译
一．
Advertise 做广告v.Adopt 收养，采用 v.Assumption 假定，假设 n.Achievement 成就 n.Automatic 自动的 adj.Arrangement 安排 n.Anticipate 期望，预料 v.Accordingly 因此 adv.Attribute 归因于 v.Arrange 整理，安排v.Abandon 放弃，遗弃 v.Automation 自动化，自动 n.Available 可用的，可获得的 adj.Adapt 改变，使适应v.Associate 伙同的，副的；同事 adj.& n Available 可用的，可获得的adj.Alliance 结盟，联盟 n.Attempt 尝试，试图，努力 v.& n.Absolutely 绝对的，完全的，无条件地 adv.Barrier 障碍 n.Backorder 延期交货n.Burgeon 发芽，开始生长v.Basically 基本上，根本上adv.Barely 机会没有；光秃秃的adv.Commerce 贸易，商业 n.Convenience 方便，便利 n.Correspondence 通信，信件 n.Capture 虏获，得到 v.Conversion 转变，变换 n.Critical 批评的，危机的；决定性的adj.Concise 简明的 adj.Contract 合同；契约 n.Corporate 共同的；法人团体的 adj.Consume 消耗，花费 v.Community 社会；团体 n.Cumbersome 笨重的a.Complexity 复杂 n.Conscious 清醒的，察觉的adj.Conflict 不合，分歧 n.Confidence 信心n.Confirm 证实，确定v.Crucial 极其重要的 adj.Consistent 持续的 adj.Classic 第一流的，经典的 adj.Coordinate 协调；调节 v.Customize 按顾客要求制作v.Concentrate 集中；全神贯注v.Claim 声称；认领 v.& n.Clutter 使散乱；零乱v.& n.Classify 分类，归类 v.Category 部门；种类；范畴n.Casual 偶然的，随便的 adj.Currency 流行；货币n.Counsel 建议；顾问律师 n.Cement 水泥n.结合；巩固v.Consistently 一致；一贯；相符adv.Corporation 法人团体n.Commence 开始，着手v.Comment 意见，解释；评论 n.&v.Confusion 困惑，混乱（状态）n.Consultant 顾问 n.Campaign 战役；运动 n.Competency 能力，技能；权限 n.Classical 古典的；经典地，传统的 adj.Document 文件，文献n.Dispute 争论，辩论 v.&n.Deflate 紧缩v.Distinct 清楚的，明显的 adj.Distinguish 区分v.Distribute 分配；分发；分布v.Domestically 本国的，国内的adv.Detailed 详细的adj.Downside 下调，下滑 n.Deduct 扣除；减除v.Disadvantage 不利条件 n.Domain 领土；领域，范围 n.Distract 使…分心，分散…的注意力v.Definite 清楚的，明确的；肯定的 adj.Emergence 出现，暴露n.Enhance 增强，提高 v.Estimate 估计 n.&v.Equivalent 同等的 adj.Expand 扩展，扩大v.Expectant 期望的，预期的 adj.Extensive 广阔的；广泛的adj.Equip 装备；供给所需的东西 v.Extension 延伸，伸展 n.Experienced 有经验的 adj.Executive 行政官；行政人员n.Extreme 极端的；偏激的 adj.Eliminate 除去，淘汰v.Exponential 指数的，指数方程的 adj.Essential 必须的；基本的adj.要素n.Evaporate 蒸发；消失v.Embrace 拥抱；包含v.Endeavor 努力，尽力 v.& n.Essence 本质，精髓，精华 n.Enormously 巨大地，极大地，极其adv.Enlighten 启发，启迪，教导 v.Feasible 可行的，可做的 n.Fund 基金；经费n.Fundamentally 基本地，根本地adv.Fundamental 基本的，基础的；主要的adj.Frustrate 妨碍；扰乱，使沮丧v.Favorite 最受喜欢的；宠儿 adj.& n.File 卷宗n.归档v.Facilitate 使容易；使便利 v.Foster 照顾；养育；培养v.Feasible 可行的，可做的n.Generate 产生，发生v.Guarantee 保证v.&n.Headquarters 总部，司令部 n.Horizon 地平线 n.Highlight 最精彩的部分n.强调v.Interview 采访；访问，对…进行面试 n.& v.Impossibility 不可能，无希望 n.Incumbent 有责任的；现任的；在职者 adj.& n.Inconvenient 不方便的 adj.Ineffective 无效果的 adj.Influence 影响，权力 n.Inhibit 阻止，禁止 v.Index 索引 v.& n.Initialization 预置，初始化n.Intervention 插入；干涉 n.Invoice 发票；发货单 n.Insight 洞察力n.Inevitable 不可避免的 adj.Imperative 命令的；权威a.& n.Implicit 含蓄的 a.Individual 单独的，个人的 a.Investment 投资n.Infrastructure 基础结构n.Incorporate 包含，合并v.Involve 包含；牵涉v.Intrude 闯入，侵扰v.Insurance 保险；保险费n.Identify 确定，鉴别v.Ingredient 原料；要素；成分n
Keyword 关键词 n.Lucrative 可获利的，赚钱的adj.Location 地方，位置n.Legislation 立法；法规 n.Leverage 杠杆作用 n.Mortgage 抵押v.&n.Merchandise 商品，货品 n.Massive 巨大的；可观的，大量的adj.Mistakenly 弄错，误解 adv.Motivate 作为…的动机；激励v.Mavericks 持异议者，自行其是者 n。Maximize 使达到最高限度 v.Merchandise 商品，货品 n.Modify 使缓和，使改善；修饰v.Numerous 很多的，许多的 adj.Notify 通知，报告 v.Outset 开始n.Outline 轮廓；纲要 n.Overhead 营业费用；经常费n.Overview 概述n.Proof 证据，证物；证明n Pursue 追求，追赶；从事v.Predict 预言，预报n.Password 口令，密码n.Productivity 能生产，多产，生产力 n.Preserve 保护，防护v.Precise 精确的；明白的 adj.Preference 偏好；更喜欢 n.Philosophy 哲学，思想体系n.Prior 较早的 adj.Proprietary 所有权的adj.Promote 宣传，提高，升职v.Productive 多产的 adj.Prosperity 繁荣 n.Premium 保险费n.Participate 参与，参加 v.Propose 提议，建议 v.Potential 潜在的a.潜力n.Process 步骤，程序，过程n.Query 疑问；询问v.& n.Release 放走，释放，免除…的责任v.Recruitment 吸收，征募 n.Reward 报答，报偿；奖赏n.&v.Radical 基本的；彻底的；激进的adj.Register 登记，注册 v.&n.Regime 政体，管理方式 n.Reputation 名声，名誉 n.Reduce 减少，改变 v.Requisition 需要，征用n.Rogue 恶徒，流氓n.Relevant 有关的，中肯的 adj.Review 回顾；检查 v.Reap 收获；收割 v.Retain 保留；保持v.Reside 定居；居住 v.Replenishment 充实，充盈 n.Regarding 关于 Respond 回答，回应v.Responsible 承担责任的 a.Restructure 重建，重组v.Revenue 收入；岁入n.Survive 幸存；比…长命 v.Successfully 获得成功，达到目的 adv.Standardize 使合乎规格，使标准化v.Synonym 同义词 n.Specialize 专攻；使专用于 v.Subsidiary 辅助的；附属的 adj.Scan 细察；扫视v.Similarly 同样地 adv.Substantial 数目巨大的；实质的a.Summary 总结；概要 n.Submit 服从，顺从；提交v.Storefront 店头，店面n.Strategy 战略；策略n.Stuff 塞满；塞紧v.Transform 改变…的外观或特性v.Transmit 传播；传递v.Tendency 倾向，趋势n.Trend 趋势，倾向 n.Timeliness 及时，准时 n.Timeframe 时间安排，期限 n.Taxing 费力的，困难的 adj.Technician 技术员；工艺师n.Transaction 交易；事务；处理n.Transfer 转移；调动v.Tedious 厌烦的，乏味的adj.Threaten 恐吓，威胁v.Undoubtedly 无疑，肯定，毋庸置疑 adv.Unnecessary 不必要的，多余的 adj.Venture 冒险，冒险事业n.Vendor 卖主，卖方n.Vertical 垂直的；直立的adj.Vision 视力，洞察力n.Yield 产生；屈服，让步v.二．
e-business process 电子商务流程 online marketing 在线营销
Word-Wide-Web interface 万维网接口 financial transaction 财务往来
business model 商务模式 customer service 客户服务
dispute resolution解决争端 customer relationship management 客户关系管理
electronic billing and payment system电子付兑与付系统
shipping document 运输单 EDI 电子数据交换
Customs clearance 清关 Final customer最终用户
Credit card verification 信用卡鉴别 Market niche 市场领域 Software module 软件模块
Just-In-time / Direct Site Delivery 及时供应制 bandwidth带宽
target market目标市场 discounter price 折扣价格
planning horizon计划周期 enterprisewide 企业范围的
Chopping out margins on sales削减销售率润 search engines搜索引擎
the inventory / ordering system存货/订货系统 pricing structures价格体系
a mail-order operation通过邮购运作生意的方法 site loyalty对网站的忠诚度
DigiCash 电子现金
delivery and payment mechanism 交货与付款机制
search engine搜索引擎 URL统一资源定位器
PGP 一个基于RSA公匙加密体系的邮件加密软件 Downward industry trend 行业下滑 cost overruns成本超支
hacker intrusion黑客入侵 computer virus计算机病毒 Profit / loss statement 损益表 Cash-flow 现金流量
Balance sheet 资产负债表 tangible benefit有形利益 intangible benefit无形利益 R&D研究与开发
Planning horizon规划远景 business unit 营业单位
distribution channel 配销渠道 business process re-engineering BPR 流程再造 CRM 客户关系管理 buy-in 补偿购入
board 董事会 earnings per share 每股收益
return on investment 投资利得率 legal entity 法人实体
business unit(BU)经营单位 new economy新经济
end user最终用户 B2B企业对企业的营销模式 B2C企业对客户的营销模式 brick-and-mortar enterprise实体企业 market share市场份额 net loss净亏损
strategic objective 战略目标
the physical word现实世界 automatic replenishment 自动再补给
the local pricing 当地商店定价方法 a back order 延期交货
CEO总裁, 首席执行官 UPS联合包裹快递公司
Federal express 联邦快递公司 apples-to-apples comparison同类比较
customer service客户服务 commercial suicide商务自杀 online and offline 线上和线下
timely delivery及时送货
best-price guarantee最佳价格保障 profit margin率润
national catalog全国商品目录
mail-order pricing邮购定价
product return产品回转 privacy policy 保护隐私的措施
Online information线上信息 information network 信息网
site traffic 站点访问量 growth rate增长率
customer base顾客群 product description产品描述
database数据库 return rate退货率
follow-up calls售后服务电话 sales figures销售额
CyberCash电子货币公司 online venture网络公司
sales tax销售税 top seller最畅销的货品 information technology 信息技术 Marketing市场营销 e-CRM电子商务客户关系管理
Web technology互联网技术 client顾客
customized software按顾客要求制作的软件 customer information客户信息 field technician实地技术人员 automated reports机器自动生成的报告 multilingual searches多语言搜索 database management systems数据库管理系统 information and data retrieval 信息和数据检索
database integration数据库集成
intelligent search engines智能搜索引擎 customer’s buying preference顾客的购物喜好 neural network神经网络
IP address IP地址
workflow工作流程
virtual private network(VPN)虚拟专用网 customer support用户支持下 solution 解决方案
statements and payments结算清单与支付 e-money电子货币
electronic bill presentment and payment(EBPP)电子账单付兑与支持 transfer funds基金转移 customer care客户关怀 billing department票据中心 cross-sell交叉销售
up-sell上行销售 in-house program内部流程
overhead 营业费用 customer relations客户关系 credit card信用卡 cost savings节约成本
individual spending habits个人购物习惯 Internet billing and customer management因特网结算与客户管理
account data账户数据 direct billing直接结算 centralized system中央系统 data collection数据收集
keyword 关键词 search engine 搜索引擎
browse浏览 search result搜索结果
subset 子集 video/audio clips视频/音频夹 database数据库 interface界面
adaptive probabilistic concept自适应概率概念 concept clustering 概念聚类
concept profiling 概念描述
buying leverage购买 spending analysis开支分析
supply chains供应链 value chains价值链
ERP software企业资源管理 maverick purchasing个性化购买
purchase requisition cycle 购货清购周期 order initialization订单初始化
availability checks有效性核查 status tracking状态 rogue / off-contract buying非契约 approval cycles受理周期
workflow工作流程 review and approval process检查批准流程 approval channels受理渠道 trending tools流行
ERP systems企业资源管理系统 back-end integration后台整合
Metcalf’s Law迈卡尔夫定律
legal counsel法律顾问 external environment外部环境
legal environment法律环境 business activity商业活动
resolving disputes解决争端 corporate endeavor共同努力
traditional business传统商业 numerous variables无数变量
local law当地法律 commercial value商业价值
legal considerations法律因素 human resources人力资源
customer loyalty客户忠诚 domain names域名
information products信息产品 enforceable transactions可执行交易
traditional transaction传统交易 key factors关键因素
electronic payment电子支付 electronic signature电子签名
consumer protection law消费者保护法 legal issue法律争端
liability risk 责任风险 online seller在线买方
legal intervention 司法干预 电子贸易指网上财务往来，电子商务指所有形式的网上交易。
e-commerce refers to financial transactions over the web and e-business refers to all forms of transactions over the Web.客户服务已经是并将继续是一个主要的竟争因素。Customer service has been, and continues to information privacy 信息隐私
Out of business破产 site traffic网络交通
holiday revenues假日收入 holiday sales假日销售
transportation hassles交通困难 online retailers网络零售商
potential sales潜在销售 actual revenues实际收入
buying attempt购买企图 potential market潜在市场
actual losses实际 checkout process结账过程 place an order订购
Mobile telephony移动电话技术 interactive TV交互式电视
smart cards智能卡 Asia-Pacific region亚太地区
traditional companies传统公司 at the founding stage在创建阶段 winners and losers赢家和输家 industry sectors工业部门
technology trends技术趋势 network economy网络经济
consumer market消费者市场 strategic development策略发展
e-business market电子商务市场 key success成功的关键
e-business space电子商务商业空间 real world真实世界
key issues焦点 true value真正价值 success criteria成功标准
三．
它已成为各贸易和商务的强有力的手段。It has become a powerful medium for commerce and business transaction of all kinds.be, a major competitive factor.电子商务的交易通常涉及几个互动的步骤。E-business transactions often involve several interactive steps.那将给你极大的竟争优势。
That will give you a serious advantage over your competition.当你的公司电子商务化后，你与客户间的关系就改变了。
When you become an e-business you transform your relationship with your customers.客户关系管理在你的商务程序中起决定用。
Your most critical business process is customer relationship management.我们必须尽最大可能利用我们已有源。
We must make the best possible use of the resources we have.男孩们依次被召入会见考官。
The boys were summoned in turn to see the examiner.他做一切事情都不考虑后果。
He does everything regardless of the consequences.我们处在历史的紧要关头。
We are at a critical time in our history.你可以把不重要的细节删除.You can cut out the unimportant details.在那一瞬间，我以为他要拒绝了。
Just for an instant I thought he was going to refuse.按计划应对如何达到目标市场作出描述。The plan should describe how the target markets are to be reached.你必须有计划地安排这些步骤以便将你的提议变成现实。
You must lay out the steps to make your
proposal a reality.务必打个电话让我们知道你已安全地回家。Be sure to ring and let us know you’ve got back safely.我们要在出发前把一切规划好。
We should get everything planned out before our departure.评价一个人要充分考虑他的成绩。
We should take full account of his 刘易斯创了新的世界记录.Lewis has set up a new world record 当说到他父亲时, 他就一言不发了.When it comes to his father, he keeps silent.钱本身并不重要，重要的是钱的用途。
Money is not the end itself, but the application of it is most important.在求学的道路上，我们准备克服很多的困难。On the way of study, we must be ready to achievements while evaluating someone.这一前景理论上可行，但实际上吹嘘过度。While possible in theory, the promise was clearly oversold.这当然是重要的，但是董事会层面却远远不能理解。
While that is certainly important, the understanding needed at the board level goes well beyond that.为了获得市场份额，他们必须竭尽全力。To gain market share, they will go to great lengths.我们要提前准备所有申请材料.We must have all the application materials prepared in advance.守住承诺适用于客户服务过程的每一步。Following through on your promises applies to every step of the customer-service process.一旦有人跟你联系，就要回应。
Once you’re contacted, be responsive.网络让你们建立起确实的一对一的动态关系。The Internet permits you to build a dynamic relationships that are really one to one.它确实需要你重新思考你的整个经营方式和管理企业的策略。
It really involves rethinking the entire way you do business and how you run your organization.这就解释了顾客通过同类比较发现的任何差别。
This will account for any differential a customer needs your specific computer and how your computer meets that need.我有时感到区分西班牙语和葡萄牙语很困难.I sometimes have difficulty distinguishing Spanish from Portuguese
grapple with(overcome)many difficulties.我们必须想办法进入敌人的电脑获得情报。We have to manage to get access to enemy’s computer an then get the intelligence.严寒使水结冰。
Frost turns water into ice.这常需要制定软件。
It often calls for customized software.我觉得她在利用他的良好品质。
I think she is taking advantage of his good nature
那是个令人尴尬的境地，需要技巧。
It was an embarrassing situation that called for tact
你的广告有人反馈吗？
Did you have any answer to your advertisement yet?
他们在大规模准备战争。
They are preparing the war on a grand scale.她说出了种种理由，但没有一条令人信服。She presented a variety of reasons, but none was convincing.不管他说什么你都不要相信他。
Don’t’ trust him no matter what he says.这个公司试图通过降低产品价格来促进销售。The company tries to promote the sale by cutting down the prices of its products.他宁愿辞职也不愿意参与这种欺诈的交易。He resigned rather than take part in such a dishonest transaction.他据绝了政府部门的工作而选择了大学的职位。He refused a job in government in favor of a university appointment.这依次失败使我太灰心了，我不想再尝试了。I was too discouraged by this failure to try
again.那机会太好了, 不能错过.That’s too good an opportunity to miss.这本书不但有用而且有趣。
This book is not only useful but also interesting 他宁可自己做衣服而不愿意去商店买。
She prefers making her own clothes instead of weather conditions.他似乎很可能通过入学考试。
It seems likely that he’ll pass the entrance examination.不管你怎么读法，这个句子总是不知所云。
No matter how you read it, this sentence doesn’t make any sense.很多人在网上购物只是图个方便。
buying them in the shops 从一方面来说这个项目花费太大，另一方面也太难实施。
On the one hand, the project is too expensive;on the other hand it is also too difficult to carry out.这很便宜, 但另一方面质量不好.It’s cheap, but on the other hand, the quality is poor.个人并不是利用实物交易的唯一实体。
Individuals aren’t the only ones taking advantage of swapping.我怎么也意想不到那个时候他会突然出现。I never thought that he would pop up then.必须考虑外在威胁以保护名誉免受破坏。External threats must be considered to protect one’s reputation from harm 著名品牌防止很多人加入进来与之竞争。A strong brand results in fewer competitive entrants.政府一贯愿意按照业界的行情而修改历法方案 Governments have consistently been willing to modify legislative proposals following representations from business.信息产品可以在顷刻间传遍全世界,所以特别有风险.Information products are particularly at risk as they can instantly be disseminated worldwide.勿受坏榜样的影响.Don’t be influenced by bad example.工业革命改变了整个英国的社会结构.The industrial revolution modified the whole structure of English society.由于天气原因，航班已经推迟一个小时了。The flight has been delayed one hour, due to
Many people buy things online just for convenience.我不知道这本书是否值得一读。
I don’t know whether the book is worth reading.这本书的确值得找一找。
This is a book well worth looking for.他已不在赌博.He is through with gambling.我认为在这个市场上速度是第一位的。
I think speed is of the essence in this market.所有这些趋势都毫无疑问地对电子商务市场产生着深远的影响。
All of these trends ate undoubtedly having a profound effect on the e-business market.结果非常令人不满意，和我们所期望的恰恰相反。
The result was rather unsatisfactory, as opposed to what we had expected.那个计划已开始就注定要失败。
From the start, the plan was doomed to fail.供水条件的改善会给健康带来巨大的影响。
Improvement in water supply can have a dramatic effect on health.在某种程度上，男性更容易找到报酬高的工作。
To a certain extent, it’s easier for men to get well-paid work.成千上万的人都参与了四年一度的选举活动。
Thousands of people were involved in the election campaign held every four years.应该由你决定是否实施这一计划。
It’s up to you to decide whether to carry out this plan or not.
第三篇：电子商务英语重点词汇
商务英语翻译
II.请翻译下列标识语。（1）
（1）
Left Baggage
行李寄存
（2）
Photography and video are not permitted inside the building 楼内禁止拍照、录像
（3）
Foreign Exchange(Services)外币兑换（服务
（4）
Particulars Of Membership 仅限会员（入内/使用）
（5）
Customers Lounges
旅客休息室
标识的语言特点
1.大量使用名词短语、动词短语或动名词http://www.xiexiebang.com/
具有指示、说明性质的标识往往使用名词短语，以直接、准确无误地传达特定信息。如Fast Lane快行道、Conference Centre会议中心、Food & Beverage餐饮部、Business Centre商务中心、Road Work正在施工、Tollgate收费站、Check-in登记入住、Baggage Office行李房等。而具有强制、限制性质的标识大多使用动名词或祈使句，以将公众的注意力集中在所要求采取的行动上。如No Spitting严禁随地吐痰、Please Do Not Disturb 请勿打扰、Mind the Gap注意站台缝隙、Please Use Revolving Door请使用旋转门、Beware Obstruction小心障碍。在翻译过程中我们也应采用相应的名词短语或祈使句句式，力求在语气、信息度等方面做到较好的匹配。
2.文笔凝练、措辞精确
标识多省略冠词、代词、助动词等，仅使用实词、核心词汇，以供人们在最短的时间了解最准确、最直接的信息。从词汇方面来看，尽量减少复杂词汇和多种时态的动词；从句型方面考虑，简单明了的祈使句是标识用语常用的句型。标识语的字数往往精简到最低限度，如City Bus Only市内公共汽车专用、Post-paid邮资已付、Danger危险、Admission Free免票入场、Beverage Not Included酒水另付等，只需短短两三个单词就表明了意思。此外，标识用语有时甚至会借用一些简单的字母或数字代替单词，例如：4 SALE出售、Merry X’mas圣诞快乐，等等。
3.具有很强的规约性
由于历史沿革和语言文化习惯等因素，很多标识用语的翻译都已约定俗成，不宜随意变更。如“油漆未干”可能会被译作“The paint is not dry.”或“The paint is wet.”，这些译法虽然从语法来讲完全正确，但容易造成理解上的障碍或不便，因此不宜采用。事实上，这个标识语 “地道”的译法是“Wet Paint”，既简洁明了又完全符合英美人的语言习惯。类似的例句还有“双向行驶”、“远离火源”，分别译为“Two Way” 和“Keep Fire Away”。在标识语翻译中，译者应多留意英美国家常用的规范标准的标识用语，尽量使用和汉语标识相应的、地道得体的英语语汇进行翻译。
4.使用大写字母，省略标点符号
如STOP、EXIT、DEAD END等，汉译英时，英文需大写。
5.语言运用力求引人注目。
尤其是商业标识(Business Signs)及店铺的招牌(Signboard)，更要追求夸张的效果。例如EOM(End of Month)Sale月终大廉价、Grand Sale/Bargain Sale大甩卖、Big Price Plunge大削价，等等。
标识的翻译
II.标识的翻译技巧（2）1.去繁从简
在特定的语境中，某些标识在被翻译成另一种语言时，其语用的含义比词语本身的含义更重要。这时，译者应删除繁琐部分，仅保留足以传达标识语功能和目的的词汇。例如：“青岛是我家，清洁靠大家”常被译作 “Qingdao is our home, its cleanness depends on all of us”。从表面上看，该译法似乎说得过去，字字忠实于原文。但仔细分析不难发现，该译法明显受中文表达习惯的影响，不仅累赘，而且容易让外籍人士产生困惑。正确的翻译应该是“Keep Our City Clean”。该译法既简洁凝练，又意图明确。类似地，“注意安全，请勿攀爬单边墙”（Pay attention to your safety, don’t climb the single wall.），“遇到火灾，勿用电梯”（When there is a fire，don’t use the elevator!）就可以相应地简化为 “No Climbing!”，“Don’t use the elevator in case of fire!”。
2.遵从习惯，使用规范标准的标识语
标识用语具有很强的规约性。受语言习惯的影响，很多标识语的翻译都已约定俗成，不宜随意改动。例如：我们外出常见到的“小草微微笑，请你走便道”、“请勿践踏”等标识语就不能生硬地译为“Little grass is smiling slightly, please walk on pavement.”，而要按照英语的习惯直接翻译成“Keep Off the Grass”。再比如：“前方修路，请慢驾驶”和“该路段为单行道”可以按英语习惯分别翻译为“Road Work Ahead”和“One-Way”。
3.程式化套译
英文标识语的结构比较固定，程式化的套语运用广泛，因此翻译时可以采用程式化套译。例如表达“禁止做某事”可以套译为“No+名词或动名词”的形式，如禁止掉头No U Turn、禁止入内No Admittance、禁止停车No Parking、禁止吸烟No Smoking等；表示“专用”，可以采用“名词+Only”的形式，如贵宾专用VIP Only、儿童专用Children Only等；表示“请勿做某事”，可以采用“Do Not +动词”的表达方式，如请勿触摸Do Not Touch、请勿扔垃圾Do Not Litter等。4.反面着笔http://www.xiexiebang.com/
英汉两种语言在逻辑思维方面存在着差异，在翻译时，可从反面着笔把原意表达出来。标识语的翻译可以通过这种方法成功地实现汉英转化。如“请勿将头伸出窗外”翻译为“Keep Head Inside Vehicle”而不是正面表达为“Don’t put your head out of the window.”。再比如：请勿触摸Hands Off、无烟商场Smoking Free Store、工地危险，禁止入内Danger，Building Site，等等。
商用标识的翻译
下面分类介绍商用标识的翻译。商用标识的范围很广，总体上可以分为商务出行标识、商场标识、企业标识等。
商务出行标识（Business Travel Signs）商场促销标识（Promoting Signs）企业标识（Company Signs）
商务出行标识（Business Travel Signs）
商务出行涉及商务交通、商务住宿等各个方面。因此，交通标识、商务住宿标识就成为商务出行标识的主要内容。
交通标识包括道路指示牌、交通安全提示牌、限时限速的指示牌等等。以下是一些常见的交通标识：
Avoid the Jams 避免交通堵塞 Airport Lounges 机场休息室
Airports Shuttle 机场班车 Arrivals 进港
Bus Stand 公共汽车停车处
Check In Area(Zone)办理登机区 Customers Lounges 旅客休息室
Certain stations are closed on public holidays.假日某些车站关闭 Dangerous Bend 弯道危险
Diverted Traffic 交叉路口
Departure Time 离港时间
Departure Times On Reverse 返航时间
Departures 出港 Destination Airport 到达机场 Entry To Motorway 高速入口 Exit To All Routes 各通道出口 Flight Connections 转机处
In case of fire, stay in vehicle 如遇火警，请呆在车内 Inquiries/Assistance 问讯处
Keep your belongings with you at all times 随时照看好你的物品 Left Junction 左交叉口
Low Bridge Ahead 前方桥低
No Stopping at Any Time任何时间不准停车 Left Baggage 行李寄存 Luggage from Flights 到港行李
Luggage Reclaim 行李提取
No Parking in Front of This Gate 门前禁止停车
Pedestrian Crossing 人行横道
Please Keep Gateways Clear 请保持过道畅通 Parking Permitted 允许停车 Passport Control 入境检查
Please leave your luggage with you at all times 请随身携带你的行李 Road Closed 此路封闭
Return Fares 往返票价
Speed Limit of 48kmh 限速每小时48公里 Strictly No Parking 严禁停车
These seats are meant for elderly and handicapped persons&women with child.老人、残疾人及抱小孩的妇女专座 Toilet Engaged 厕所有人
When the bus is moving, do not speak to the driver.汽车行驶中，严禁与司机交谈
Welcome Aboard 欢迎登机 Single or Return Tickets Only 单程或往返程票 Cancellation 取消
DND=Do Not Disturb 请勿打扰 Extremely Well Equipped 设施配备精良 Fully Centrally Heated 中央暖气全部开放 Function Room 宴会厅
Food and Beverage Department 餐饮部
Front Office Reception前台办公室
Housekeeping Department 客房部
Indoor Swimming Pool 室内游泳池 Lobby Bar 大堂吧
Laundry 洗衣部 Morning Call 叫醒服务
Night Porter on Duty 夜间有行李搬运服务生 Night Club 夜总会
OOO=Out of Order 已坏 Reservation 订房部 Room Service 送餐部
Stay a minimum of 3 nights and receive 1 extra night free 最少住三晚，另外免费一晚
Tea/Coffee making facility in all bedrooms 所有卧室配有沏茶和煮咖啡的设施 tips=To Insure Prompt Service 小费 VIP=Very Important Person 贵宾
Waiting List 等候名单
Standard Room 标准间
商场促销标识（Promoting Signs）
商场促销标识主要指商场里面一些特价通知、楼层商品公告等相关信息。以下是一些常见的商场促销标识：
50% Off on Selected Lines 部分商品降半价
Accessories & Spares Delivered to Your Door 配件送货上门 As Many Repairs As You Need, Free of Charge 随时免费维修 Best Choice and Best Discounts 最佳选择，最大优惠 Big Sale 大甩卖
Brighter Shopping, Brighter Prices 明智的购物，透明的价格 Buy One and Get Anyone Free 买一赠一
Closing Sale 关门大甩卖
Customer care is our top priority 顾客至上 Final Clear Out 清仓大甩卖
Free Delivery to Your Door 免费送货上门 Offer is subject to availability 现货优惠，卖完为止 Sale at Breakdown Price 跳楼价甩卖
Save Up to 40%
6折优惠
Savings and Discounts all Around the Store 店内所有商品均削价处理
Special Offer 特价
Try Before You Buy 先试后买
企业标识（Company Signs）
企业标识主要指用于企业对外宣传和内部的一些标识，包括企业部门的名称、警示语等各个方面。以下是一些常见的企业标识：
Advertising Department 广告部
Branch Office 分公司
Business Office 营业部
Close the Door Behind You 请随手关门
Electrically Operated Gate 电动门
Export Department 出口部
Floor Cleaning in Progress 正在清扫地板
Finished Product Area 成品区
General Accounting Department 财务部 General Manager 总经理室
General Affairs Department 总务部 Head Office 总公司
Human Resources Department人力资源部 Interview in Progress 正在面试
International Department 国际部
Import Department 进口部 Lift out of Order 电梯发生故障
Meeting in Progress, Quiet Please 正在开会，请保持安静 Meeting Room 会议室
Material Control Department 物料部
No food is to be consumed in this area 此处不准吃食物 No Littering 勿乱扔废弃物
No Smoking in This Area 此处禁止吸烟
Please Wait Here for Enquiries 请在此等候咨询 Personnel Department 人事部 Production Department 生产部
Quality Control Department 质管部
Research and Development Department(R&D)研发部
Secretarial Pool 秘书室
Sales Department 销售部
Sales Promotion Department 促销部
This is a smoke free building 楼内禁止吸烟 We do not buy at this door 谢绝推销
常用翻译方法
常用翻译方法系列：直译法和意译法（1）
直译是指译文不仅表达原文的内容，还保留原文的表达形式，比如保留原文所使用的比喻、形象、民族特色等，使读者从译文中能得到与原文大致相同的感受。直译法一方面有助于保留原文的风格，另一方面又有助于从他国引进一些新鲜、生动的词语和表达方法。但直译并不是死译或硬译。例如：
（1）In some automated plants, electronic computers control the entire production line.译：在某些自动化工厂，电子计算机控制整个生产线。（直译）（2）Demand has the same effect on the height of price as production.需求有同样的影响在高度的价格上像生产。（死译）
译文：该翻译既不忠实原意，又不符合汉语的表达方式。正确的译法为：
需求像生产一样会影响价格。
（3）Challenge the limits 挑战极限（三星）
（4）Winning the hearts of the world 赢取天下心（法国航空公司）
（5）Hand in Hand, Future in Your Hand 伴你同行，齐握未来（太平洋人寿）
（6）Striving today for all your tomorrows 为你未来，做好现在（中银集团）
公共场所标识
Children and Senior Citizens Free 儿童与老人免费
Do Not Enter, Alarm Operating 装有警报，禁止入内
Do Not Put(Place)Bicycles Against The Railings请不要把自行车靠到栏杆上
Fire Construction Points to Note 注意消防设施 Fire Escape, Keep Clear 消防通道，保持通畅 Fire Exit Only 仅作安全出口
For Public Use 公用 Free of Charge 免费
Fully Air Conditioned 空调全面开放 Gates in Use Night & Day 此门昼夜使用
Lavatories 厕所
Gents /Men/Man’s lavatory 男厕
Waiting Room and Ladies/ Woman’s lavatory 女厕 No Admittance 禁止入内
No Bathing, Fishing Allowed In This Pond 此池塘禁止游泳，垂钓 No Charge 不收费
No Entry For General Public 公众不得入内
Non-Smokers Only
仅供非吸烟者
Obstruction of the door can be dangerous 禁止堵塞门口 Open All Year Round/ Open All Year 全年开放 Opening Hours: 开放/开门/营业时间
Please do not leave rubbish here 请不要在此倒垃圾
Please feel free to smoke in the lounge 休息室允许吸烟 Please Use Other Doors
请走其他门
Private Function Only 只供私人使用
Public Toilet 公厕
Unauthorized posters and advertisements will be persecuted 未经允许，禁止张贴广告，否则追究责任
Under Repair, Do Not Operate
正在修理，不能使用
旅游标识
15% Off With This Flyer 持本广告八五折优惠
A Place To Relax And Unwind 一个让你放松身心的地方
All-Inclusive Ticket 票价包括所有费用
Cafeteria Available
提供自助餐
Access All Day 全天开放
Admission Is Free 不收门票 Reserved Seating 预订座位
Safe and Reliable 安全可靠 Self-Catering
可自己做饭
Shopping Offers
提供购物机会 Child Reductions 儿童优惠
Concessions(票价)优惠
Day trip to...……一日游
Free Entry for All 向所有人免费开放 Children under 12 half price throughout season 全季12岁以下的儿童半价 Discounts available for pre-booked groups 团体提前预订优惠
For more detailed information please call...欲知详情，请打电话…… Free children admission with full paying adult 成人全价票，所带儿童免费
Free entry to over 60 attractions
免费到60 多个景点旅游
Free for accompanied children under 16 Years of age所带16岁以下儿童免费 Tours Take Up To Two Hours 游程两个小时
Tours Are Held Throughout The Day 旅游活动全天进行 Tours Have Live English Commentary 旅游配有现场英语解说
Electronics 电子学，电子工业 Grocery 食品杂货店 Clothing 服装 Outdoors 户外 Indoors 在室内 Fashion 时尚，时装
Accessory 副的，配件，附件 Beauty 美丽 Blue-ray 蓝光 Gift card 礼品卡 Fragrance 香味 Deal 交易 For sale 出售 Discount 折扣 Coupon 赠券 Top-rated 一流的 Best-seller 畅销书。Visa card 签证 Wish list 愿望清单 Cart 用车装载 Auction 拍卖 Return 返回
Key Features 主要特点 Inch 英寸
in stock 有存货，现有 out of stock 缺货
Register 登记，注册，挂号 Purchase 购买
Sign in 注册 sign out 退出 Save up to 25% 节省25% Take 25% off 拿掉25%的 Guarantee 保证，担保 Deliver 交付 Shipping 船舶，运送 Shipping fee 运费 Free shipping 免运费 Order 命令，规则，订购 Upcoming deal 即将到来得交易 Drop your order besides … Track your order
Leave feedback 离开反馈 Subscribe 订阅，认购 Unsubscribe 取消订阅，注销 Contact number 联系电话 On selected items 在选定的项目 Customers Who Bought Items in 顾客在购买物品
Your Recent History Also Bought 你最近的购买历史 Recently Viewed Items
Get $40 instantly 立即得到40美元 restrictions apply 限制申请
第四篇：电子商务英语英译汉整理
1.digital signature数字签名44.precision targeting准确定94.on-line order在线订单135.node节点
2.business plan商务计划位96.shopping cart购物车136.in-house program内部程
3.one to one marketing一对一45.unauthorized access未授权97.smart cards智能卡 序
营销访问98 dispute resolution解决争端 137.vertical market垂直市场
4.staff recruitment员工招聘46.tend to趋向于99.profit/loss statement损益138.negotiation谈判
5.designer clothes名牌服饰47.sign up签约 账 139.particular file format特定
process 6.the Continent market大陆市48.specialize in 专攻100.business的文件格式
场 49.on the verge of接近于/濒re-engineering(BPR)过程创新/140.spending analysis支出分
7.funding requests资金请求临于流程再造析
8.customer self-service客户自50.be immune from不受…影101.market segmentation市场141.desktop桌面
助服务响分割 142.key issues关键问题
9.expected revenue预期收益51.shut down关闭、停止102.multiple servers多个服务143.customer care客户服务
10.page pushing网页推送52.attend to处理、致力于器144.B2C 企业对消费者
11.be concerned with关注53.make a decision作出决定103.follow-up calls售后服务电145.tangible benefit有形效益
12.opt-out of 摆脱 54.a fraction of…的一小部分话146.end user最终用户
13.in the long run55.rely on依赖、依靠 104.toll-free telephone免费电147.CTO首席技术官归根结底56.B2B企业与企业之间话 148.direct billing直接计费
14.log in注册、请求联机57.account data账户数据105.e-money电子货币 149.global marketplace全球市
58.intelligent search engines 106.Natural Search Engine自15.give way to让步 场
16.by means of依靠智能搜索引擎 然语言搜索 150.information privacy信息
17.engage in 从事于 59.real-time communication实107.prototype原型 隐私权 18.stir up 激起、煽动 时交流 108.purchase order tracking订151.19.in bulk 整批 60.information network信息单跟踪
20.as follows如下 网109.legal counsel法律顾问
21.URL统一资源定位符61.customer service客户服务 110.checkout process结账过
22.cataloger编目员62.balance sheet资产负债表程
23.data collection数据搜集63.web server网络服务器111.potential sales潜在销售
24.information retrieval信息64.strategic objective战略目112.telecommunications电信
检索标113.online marketing在线营销
25.text documents文本文件65.domain name域名114.financial transaction 财务
26.eProcurement电子采购66.market share市场份额往来/金融交易
27.buying leverage杠杆收购67.Federal Express联邦快递公116.dispute resolution解决纠
28.“Return” and “New” 司纷
customer paths回归和新顾68.e-money电子货币117.intangible benefit无形效
客通道 69.information technology信益
29.site traffic网站流量息技术118.DigiCash数字现金
30.purchase attempts尝试购70.human resources人力资源 119.global market全球市场
买71.client客户端 120.place an order订货
31.shipping method运送方式72.one time start up fee一次121.cash register 收银机
32.interactive TV交互式电视启动费 122.sound clip声音摘录
33.cost-effective and efficient73.real time communication实123.cross-sell 交叉销售
成本效益和效率时通信124.overhead营业费用
34.maximum value最大值74.credit card信用卡 125.IP address IP地址
35.automotive industry汽车工76.direct billing直接账单 126.availability check有效性核
业 77.web page网页 查
36.mobile commerce移动商务79.legal counsel法律顾问 127.Backorder拖欠订货/延期
37.market analysis市场分析81.consumer protection law消交货
38.SEO搜索引擎优化费者权益保护法128.buy-in买进
39.snail mail蜗牛邮件/传统信82.joint venture合资企业 129.pro forma估价单、形式发
件83.supply chains供应链 票
40.CEO首席执行官84.net loss净亏损130.EDI电子数据交换
41.customer support用户支持85.earnings per share每股收131.cash-flow现金周转/流量
42.domain name域名益132.market niche利基市场
43.naturallanguageprocessor自90.database 数据库133.broadband宽带
然语言处理器91.sales tax销售税134.on-line payment在线支付
第五篇：商务英语电子教案说明
商务英语电子教案说明
商务英语电子教案的文件格式为MS PowerPoint，以方便教师上课讲解为主要目标。商务英语电子教案的内容以高等教育出版社出版的商务英语系列教材为基础，配以教材的录音文件。对课文中的单词、词组和背景注释等扩充了内容，另外根据PPT演示需要，设计了一些背景图、插图、控制图等。一般每一个幻灯片都至少配上一幅图片。
在电子教案的美术设计、结构组成、导航功能、媒体播放等方面，我们下了相当大的功夫，通过我们多方面征求意见认为，有较好的效果。
商务电子教案使用如下层次结构（以《商务英语精读（1）》为例）： Unit 1 Essentials of Business Teaching Aim Reading I
Pre-reading
Text
Background Information
New Words and Expressions
Exercises
Post-reading Reading II
Dictation
Text
Exercises Extended Activities
Phonetic Drills
Function and Structure
Practical Reading
Additional Vocabulary
Business World
Humor Time 幻灯片仍然保留了从头到尾的顺序结构，但可以通过导航控制和超链接进行跳转。导航控制按钮如下图所示。
从左到右依次为：
上一个：指向上一张幻灯片；
返回：指向上一层次；
下一个：指向下一张幻灯片；
最近一个：指向最近一次观看的幻灯片；
首页：指向第一张幻灯片。
对于需要播放声音的幻灯片，通过媒体播放按钮（Play, Stop ,Pause）实现控制（如下图）。控制机制是通过宏来实现的。声音文件是独立存放的，存在于与当前PPT文稿同名的子文件夹内（Unit-1）。当幻灯片切换时，声音播放自动停止。
从左到右依次为：
播放：开始播放声音文件； 停止：停止播放声音文件； 暂停：暂停播放声音文件。
在打开商务英语电子教案时，会出现如图1所示的提示，点击“是”即可，否则声音文件不能播放。
图1
首次使用商务英语电子教案时，可能出现声音不能播放的问题，解决办法是：(1)在播放商务英语电子教案前，请先运行“使用说明”目录下的AutoRun.reg，出现提示信息后，单击“是”按钮并“确定”即可。如图
2、图3所示。
图2
图3
(2)安装MediaPlayer10.0：请于http://www.xiexiebang.com 网页中下载 MediaPlayer10.0
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