银行英文术语

第一篇：银行英文术语

银行英文术语

banker 银行家president 行长savings bank 储蓄银行Chase Bank 大通银行National City Bank of New York 花旗银行Hongkong Shanghai Banking Corporation 汇丰银行Chartered Bank of India, Australia and China 麦加利银行Banque de I′IndoChine 东方汇理银行central bank, national bank, banker′s bank 中央银行bank of issue, bank of circulation 发行币银行commercial bank 商业银行，储蓄信贷银行member bank, credit bank 储蓄信贷银行discount bank 贴现银行 exchange bank 汇兑银行requesting bank 委托开证银行issuing bank, opening bank 开证银行 advising bank, notifying bank 通知银行negotiation bank 议付银行confirming bank 保兑银行paying bank 付款银行associate banker of collection 代收银行consigned banker of collection 委托银行clearing bank 清算银行local bank 本地银行 domestic bank 国内银行overseas bank 国外银行

unincorporated bank 钱庄branch bank 银行分行 trustee savings bank 信托储蓄银行trust company 信托公司 financial trust 金融信托公司unit trust 信托投资公司trust institution 银行的信托部 credit department 银行的信用部commercial credit company(discount company)商业信贷公司（贴现公司）neighborhood savings bank, bank of deposit 街道储蓄所credit union 合作银行credit bureau 商业兴信所self-service bank 无人银行 land bank 土地银行construction bank 建设银行industrial and commercial bank 工商银行bank of communications 交通银行mutual savings bank 互助储蓄银行post office savings bank 邮局储蓄银行mortgage bank, building society 抵押银行 industrial bank 实业银行home loan bank 家宅贷款银行 reserve bank 准备银行 chartered bank 特许银行corresponding bank 往来银行merchant bank, accepting bank 承兑银行investment bank 投资银行 import and export bank(EXIMBANK)进出口银行joint venture bank 合资银行 money shop, native bank 钱庄credit cooperatives 信用社clearing house 票据交换所 public accounting 公共会计business accounting 商业会计cost accounting 成本会计depreciation accounting 折旧会计computerized accounting 电脑化会计 general ledger 总帐subsidiary ledger 分户帐 cash book 现金出纳帐 cash account 现金帐 journal, day-book 日记帐，流水帐bad debts 坏帐 investment 投资 surplus 结余 idle capital 游资 economic cycle 经济周期 conomic boom 经济繁荣economic recession 经济衰退economic depression 经济萧条economic crisis 经济危机economic recovery 经济复苏 inflation 通货膨胀 deflation 通货收缩devaluation 货币贬值revaluation 货币增值international balance of payment 国际收支 favourable balance 顺差adverse balance 逆差hard currency 硬通货soft currency 软通货international monetary system 国际货币制度 the purchasing power of money 货币购买力 money in circulation 货币流通量note issue 纸币发行量 national budget 国家预算national gross product 国民生产总值public bond 公债 stock, share 股票debenture 债券treasury bill 国库券 debt chain 债务链direct exchange 直接（对角）套汇 indirect exchange 间接（三角）套汇 cross rate, arbitrage rate 套汇汇率foreign currency(exchange)reserve 外汇储备foreign exchange fluctuation 外汇波动foreign exchange crisis 外汇危机discount 贴现discount rate, bank rate 贴现率gold reserve 黄金储备money(financial)market 金融市场 stock exchange 股票交易所 broker 经纪人commission 佣金 bookkeeping 簿记bookkeeper 簿记员 an application form 申请单bank statement 对帐单 letter of credit 信用证strong room, vault 保险库equitable tax system 等价税则specimen signature 签字式样banking hours, business hours 营业时间

第二篇：银行英文术语

PAYING BANK付款行信用证结算方式中开证行在信用证中指定的另一家银行

REIMBURSING BANK偿付行信用证结算方式中信用证内指定代开证行向议付行或付款行清偿垫款的银行

COLLECTING BANK代收行 托收中向债务人收款的银行不知道算不算是收款银行

REMITTING ROUTE汇款路径

其他还有

ISSUING BANK开证行

ADVISING BANK/TRANSMITTING BANK 通知行/传递行

NEGOTIATING BANK议付行

CONFIRMING BANK保兑行

ACCEPTING BANK承兑行

CORRESPONDENT 代理行

第三篇：广告业常用英文术语

AAAA America Association of Advertising 美国／广告代理商协会

advertising 广告、广告活动

advocacy advertising 倡导型广告

Account Executive 客户主管

Account planning 客户策划

Account Services 客户部

Advertise 广告主

Advertising Department 企业广告部

agency 广告代理商

Art Director 美术指导

Assistant Partner 董事助理

bid [bid] 广告竞标

business-to-business advertising(B2B advertising)B2B广告

brand image 品牌映象

capitalism 资本本主义，资本运营

commercial advertising 商业广告

communication process 传播过程

comparative advertising 比较广告

consumer advertising 消费品广告

consumerism 消费模式

customer 顾客

Chief Executive Officer(CEO)首席执行长官

Chief Financial Officer(CFO)首席财务官

client 客户

Copywriter 广告撰告人

Creative Department 创作部

Creative Director 创意总监

deceptive advertising 虚假广告

department 部门

design 设汁稿

data 数据

director 主管

end-user 最终用户、实际使用者

industrial advertising 工业广告

institutional advertising 社团机构广告

Management Supervisor 管理监督 Market share 市场占有率

Marketing 营销

Media Department 媒介部

media planning 媒体策划

media 媒介

national advertising 全国性广告

noncommercial advertising 非商业广告

pitch 提案

professional advertising 业服务型广告

public service advertising(PSA)公益广告

puffery 吹捧式的广告

qualitative 定性的quantitative 定量的Research Department 调查部

retail advertising 零售商广告

Sister agency 同属同-集团的广告公司

supplier 制作公司

Traffic Department 流程协调部

Brainstorming 头脑风暴法

Campaign 广告攻势

Commercial 影视广告片

coupon 赠券、折价券

logo 品牌标识

magazine 杂志

media budge 媒体预算

media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体

promotion 推广 用品

public relations(PR．)公共关系

radio 广播媒体

Situation Analysis 背景分析

Slogan 广告口号

Television program 电视节目

Website [websait] 主页，网站

Drive-time 交通高峰时间 So big 做大

Numbers 数据

Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号

debranding 品牌屏蔽测试

depth Interview 深度访谈

desk research 案头调研

dichotomous question 两分问题

double-barreled question 两难问题

double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差

fieldwork 现场调查

focus group 焦点小组

interview 访谈

market research 市场调查

mystery shopping 以购物为掩护的调查

observation 观察

panel 重复凋查样本群

participant 参与者

population 总人口，总体

sample 抽样误差

skew 歪曲

survey 调查

tabulation 统计制表

boil down to 归结为

hard-and-fast 明确易懂

pretty much 大致上

analysis 分析

community relation 社区关系

competitor 竞争者、对于

content integration 软性广告

cost effective 广告成本效益

creative 创意

government relations 政府关系

grass roots marketing 贴身式营销

industry 行业

integrated marketing communication 整合营销传播

litigation 起沂，诉讼 markets 市场组合media service 媒介代理

merger 企业合并

online advertising 在线广告

point-of-purchase（pop）焦点广告

position 定位

print平面广告媒体

publics 公众群体

strategic philanthropy 策略性公益事业

strategy 策略、策划

target audience 目标受众

web design 网站设计

digital 数字化

co-marketing 联袂营销

conference 会议

consulting 咨询

corporate identity 企业识别

culture-specific 文化(民族)特性

demographic marketing 人口统汁特征营销

direct mail(DM)直邮广告

direct marketing 直销

event planning 活动策划

exhibition stand 展台

integrated branding 整合品牌传播

internal corporate communications 企业内部沟通

investor relations 股东关系

nontraditional 非传统的packaging 包装

product placement 产品涉入

promotion 活动

psychographic 心理统汁的retail 零售

retail space 零售市场区域

sales promotion 促销活动

sponsorship 赞助

trade channels 业务渠道

vertical publications 行业刊物

viral marketing 传染式营销

best face forward 展现最佳面貌

speak with One voice 统一传播口径

the edge 优势 top to bottom 自上而下

Billboard 广告路牌

Blow in card 报刊广告插页

Bulldog edition 报纸的早发版

Car card [ka：ka：d] 车厢广告

Counter advertising 异议式、对抗式广告

Display advertisement 陈列式广告

Electric spectacular 霓虹灯广告

Free-standing insert 非装订广告插页

House organ 企业专刊(杂志)Insert 广告插页

Island display(超市内)堆头式陈列

mail-order advertising 邮购广告

network 电(视)台网

out-of-home advertising 家外媒体

painted bulletin 手绘广告牌

panel 广告牌

pass-along reader 传阅读者

poster panel 用印刷画 面拼贴的广告牌

shelf screamers 货架插件广告物

supplementary media 辅助媒体(非大众传媒)vehicle 广告载体

count out 清点，算出

make it through the day 过一整天

pass．．．off to 把……给出

pass-along reader 传阅读者

poster panel 用印刷四画面拼贴的广告牌

shelf screamers 货架插件广告物

supplementary media 辅助媒体

vehicle 广告载体

count to 清点，算出

make it through the day 过一整天

pass．．．off to 把……给出

ad planning 广告策划

admen 广告人

appeal 诉求

consumer behavior 消费者行为

copy platform 文案大纲

creative stratgy 创意策略

DAGMAR 广告效果评估体系 Day part 时段

Decay constant 衰退常数

hierarchy-of-effect theory 效果层级理论

infomercial 电视直销节日

market profile 市场状况

market segmentation 市场细分

persuasion process 劝服过程

primary demand advertising 品类诉求广告

product-related segmentation 产品消费量细分

seasonality 季节性

selective demand advising 选样性诉求(品牌)广告

soft sell 软销，感受型广告

strategic planning 战略策划

teaser campaign 悬念式(调味)广告攻势

rule-of thumb 经验法则

brand manager 品牌经理

corporate advising 企业广告

family brand 多品类品牌

generic brand 非名牌(产品)green advertising 绿色策略式广告

image advertising 形象广告

line 产品系列

name-brand 名牌

national brand 全国性品牌

parity 同等

private brand 零售商自有品牌

product different 产品差异

product management品牌管理

product positioning 产品定位

reference group 参照组

tagline(广告)行动口号

top-the-line 顶级的trade character 吉祥物

utility 好处，用途

really do something with 确实能用它做些文章

zccumulation 受众数(特定周期内)audience duplication 重复受众 brand development index 品牌成长指数

category development index(CDI)销量成长指数

coverage 覆盖率，覆盖范围

cumulative coverage 累计（总）覆盖率

exposure 告显露次数

frequency 广告频次

gross audience 受众总量

gross impression 总印象

gross rating points 总收视点

loyalty index 忠诚度

mags 杂志(简写)

media concentration theory 媒体集合理论

media dominance theory 媒介优势理论

media plan 媒体计划

net unduplicated audience 受众

participation 参与

program delivery rate 节目到达率

reach 到达

turnover 受众流失

overall 全部的

rerunning numbers 复核---的数据

archetype 标准受众，原型

availability 空余时段

back-to-back 广告连播

chain break 节目提示标板

circulation 发行量

continuity 持续型排期

continuous advertising 持续型广告

fresh 新颖的

fringe time 非黄金时段

holding power 节目(频道)凝聚力

holdover audience 既有观众

inherited audience 既有观众

open end 节日提示语广告时段

piggyback 同一客户广告连播

prime time 黄金时报

pulsing 栏栅式(或间隔式)排期

roadblock 拦路广告

run-of-schedule(ROS)非指定时段

staggered schedule 交错排期 wave scheduling 波浪式排期

wear out 广告磨损

ln lieu Of 代替

buried position 被淹没的广告位

column inch 栏／英寸(报纸广告单位)double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位)franchised position 专用广告位置

insertion平面媒体广告次数

insertion order 广告版位定购

island position 独立广告版位

lifestyle segmentation 生活形态细分

local advertising 地方性广告

make good 补偿广告

media buy 媒体购买

media buying service 媒体购买代理

narrow casting 小范围播放(窄播)preferred position 首选广告版位

readership 读者人数

representative 媒体销售代表

run-of-press 随意安置的广告版位

split run 分版刊登

spread[spred] 杂志跨页

card rate 广告市价

combination 套装广告价

controlled circulation 定向发行量

cost per point(CPP)每收视点成本

cost per thousand(CPM)每千人成本

earn rate 媒体折扣价

flat rate 统一价格

grid card 电波广告刊例

guaranteed circulation 承诺发行量

horizontal publication 横向出版物

AA（Account Assistant）客户助理

Action Plan 行动方案

AD（Account Director）客户总监

Add Value 附加价值

Ads（Advertisement）广告

Advertorial付费软文

AE（Account Executive）客户代表、客户主任 Agency 代理商

AM（Account Manager）客户经理

Analysis Tools分析工具

Announcement 公告

Annual Report年报

AP(Asia-Pacific)亚太区

AR List 任务清单

ATL(Above the Line)线上活动

Attachment附件

Audience Awareness公众认知度

Auto Industry 汽车行业

Awareness 认知

Background Analysis 背景分析

Background material 背景材料

Benchmark测试基准

BI(Behavior Identity)企业行为识别系统

Bidding 竞标

Bio个人简历

Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）

Brand Communications Strategy品牌传播战略

Brand Loyalty品牌忠诚度

Brand Management Commission品牌管理委员会

Brand Management Consulting Firm品牌管理顾问公司

Brand Management品牌管理

Brand Planning/Designing品牌策划/设计

Brand Positioning Survey品牌定位调查

Brand Positioning 品牌定位

Brand Promotion品牌推广

Branding Strategy品牌战略

Briefing Kit资料包

Briefing情况介绍

BTL(Below the Line)线下活动

BU（Business Unit）业务部门

Bulletin公告栏

Bundle 附赠品

Business E-Mail 商务电邮

Business Model商业计划

Business Philosophy 经营哲学

Business Strategy 经营战略

Campaign 公关或营销活动

Career Development 职业发展

Career Planning职业计划

Case study案例研究

Category 类别 Celebration 庆典活动

CEO Reputation Management CEO声誉管理

CEO's Arrangement CEO接待

Channel 渠道

Chart 幻灯片中的页面

China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛

China International Public Relations Congress中国国际公共关系大会

CI（Corporate Identity）企业形象

CIPRA（China International Public Relations Association）中国国际公共关系协会

CIS（Corporate Identity Sysetm）企业形象识别系统

Client Database Management客户数据管理

Client Oriented Strategy客户导向战略

Client Relations Development System客户关系开发系统

Client Relations Evaluation System客户管理评价系统

Client Relations Maintenance System客户关系维护系统

Client Relations Management System客户关系管理系统

Client Relations Management客户管理管理

Client Relations Precaution System客户管理预警系统

Client Relations Supporting System客户管理支持系统

Client Relations客户关系

Client Satisfaction Management客户满意度管理

Clipping Report剪报报告

Closing Phase结束阶段

Code of Conduct行为准则

Code of Ethics 职业道德

Communication Model 传播模式

Communications Kit新闻夹

Communications Management 传播管理

Communications Regions传播地域

Communications Strategy传播战略

Community Relations社区关系

Competitor竞争对手

Confidential 保密的、机密的Confidential Items保密条款

Consecutive Interpretation交互式翻译

Consultant顾问

Consumer Buying Process 顾客购买过程

Consumer Database顾客数据

Consumer Orientation消费者导向

Consumers/Dealers Assembly用户/经销商大会

Contact Person 联系人

Continuous Education继续教育

Controlling Phase 控制阶段

Coordination Communicating协调沟通 Copywriter 文案

Copywriting公关文案

Core Competitiveness核心竞争力

Core Media核心媒体

Corporate Affairs企业事务

Corporate Image企业形象

Corporate Profile公司简介

Corporate Reputation企业声誉

Corporate Video 宣传片

Cost Control成本控制

Cost Management成本管理

Creative & Design创意设计

Credential公司或个人简介

Crisis Control 危机控制

Crisis Management Office危机管理办公室

Crisis Management Planning危机管理策划

Crisis Management Team危机管理小组

Crisis Management危机管理

Crisis Research危机研究

Crisis Statement危机声明

Customer testimonial客户证言

Datasheet宣传页

Decoration 现场布置（装饰）

Demand Generation

Demo Booth 产品演示台

Diagnosis诊断

Director总监

Distributor 分销商

DM（Direct mailing）直邮

Domain Name Registration 域名注册

Donation捐赠

EC（East China)华东

Editorial Calendar媒体刊登计划

Effective Communications有效传播

Employee Compensation员工薪酬

Employee Relations员工关系

Environment Analysis环境分析

Environment Issues环境问题

Ethics of the Profession 职业道德

Event Management事件管理

Event Planning 事件策划

Event事件、活动

Executing Phase 执行阶段

Execution 执行 Executive President 执行总裁

Fact Sheet资料（数字或其他材料）

FAQ 常见问题问答

Fashion Business时尚产业

Feature article 深度文章

Feature文章类型中的通讯

Finance Management财务管理

Financial Communications财经传播

Flyer 宣传单页

Follow-up跟进

Forum 论坛

GCG（Grand China）大中国区

Glossary词汇表

Government Affairs政府事务

Government PR 政府公关

Government Relations政府关系

Govt（Government）政府

Graphics图形文件

Greetings问候语

Health Care医疗保健

High Tech高科技

Hospital PR 医院公关

Human Resource Management人力资源管理

IMC(Integrated Marketing Communications)整合营传播

Implementation实施

Incentive Plan激励计划

Industry Participation行业参与

Initiating Phase 初始阶段

INPUTS Evaluation Tools输入级评估工具

Integration Management整合管理

Interactive PR 网上互动公关

Internal Magazine内部期刊

Internal Communications System内部传播系统

Internal Communications内部传播

Internal Film内部电影

Internal PR 内部公关

International PR国际公关

Internet Communications网络传播

Internet Media Communications 网媒传播

Interpersonal Communications人际传播

Interpreter翻译

Interview 专访或面试

Introduction Lantern宣传幻灯

Investor Relations投资者关系 Invitation Letter 邀请

IPR（Institute of Public Relations）英国公共关系协会

IPRA（International Public Relations Association）国际公共关系协会

Issue Diagnosis问题诊断

Issues Management问题管理

ISV（Individual Software Vendor）独立软件开发商

Job Evaluation绩效考核

Journalist记者

Key Media关键媒体

Key Messages 关键信息

Keynote Speaker主题演讲人

Keynote Speech主题演讲

LA（Large Account）大客户

LE（Large Enterprise）大客户

Leadership 领导者

Legal Duty法律义务

Life Cycle of the Products 产品生命周期

Lobby游说

Logo标识

Long Term Program长期项目

Lucky Draw 抽奖

Marcomm（Marketing Communications）营销传播

Market Analysis Report市场分析报告

Marketing Communications Mix营销传播组合Marketing Communications营销传播

Marketing Strategy 市场营销战略

Marketshare 市场份额

Mass Media大众媒体

MB（Medium business）中客户

MC（Master of Ceremonies）主持人

MC（Middle China）华中

MD（Managing Director）董事总经理、执行董事

Media Assistant媒介助理

Media Analysis媒体分析

Media Communications Strategy媒体传播战略

Media Communications媒体传播

Media Coverage 媒体覆盖率

Media Director 媒介总监

Media Executive媒介代表、媒介主任

Media Inquiry媒体垂询

Media Kit媒体资料包

Media List媒体名单

Media Manager媒介经理

Media Monitor媒体监测 Media Relations媒介关系

Media Research媒体研究

Media Tour媒体拜访或媒体外出巡游

Media媒体

Meeting Agenda会议议程

Meeting Minutes 会议记录

Merchandise促销物品

Methodology方法论

MI(Mind Identity)企业理念识别

MI（Media Index)企业媒体声望指数

Mindshare 品牌影响力份额

Miscellaneous 杂费

Monthly Report月报

Multifunctional Task Force多职能任务小组

National Standards of the PR Professional Qualification国家公共关系职业资格标准

NC（North China）华北

NE（Northeast China）东北

Negative Report负面报道

New Product Launch新产品发布

News Clipping新闻剪报

News Release新闻发布

Newsletter通讯

No-profit PR 非营利机构公关

Norms of Excellent PR Management 卓越公共关系管理标准

NW（Northwest China）西北

Objective Diagnosis目标诊断

Offering 服务内容

On Site现场

Online Advertisement 线上广告

Online Communications线上传播

Online Marketing Communications 线上营销传播

Online media网络媒体

Online Roadshow 网上路演

Online Survey网上调查

OOP（Out-of-Pocket）杂费、日常工作发生的成本

Open-day Visits开放日参观

Opinion Leader舆论领袖

OUTCOMES Evaluation Tools输出级评估工具

OUTPUTS Evaluation Tools效果级评估工具

Outsourcing 外包

OV（One Voice）一个声音

Photo Library图片库

Planning Phase 策划阶段

Polish文案润色 POP(Point Of Purchase Advertising)导购点广告

Positioning定位

Post Event 善后工作

Poster 海报

Postmortem 会后书面的简短总结报告

Postscript后记

PR Agency公关公司

PR Consulting Market公关顾问服务市场

PR Consulting Practice公关顾问实务

PR Consulting Service公关顾问服务

PR Consulting Tools公关顾问工具

PR Directorr 公共关系总监

PR Evaluation公关评估

PR Event 公关活动

PR Guideline公关方针

PR Management Working Code公关管理工作准则

PR Manager 公共关系经理

PR Procedure公关流程

PR Proposal公关建议书

PR Supervisor 公共关系主管

Pre Event前期工作

Pre-evaluation 预评估

Preface前言

Presentation 演示、陈述

President 总裁

Press Conference新闻发布会

Press Kit媒体新闻夹

Press Release新闻稿

Print Media平面媒体

Priority 优先的

Procurement Management预警管理

Product Test产品评测

Profession Responsibility 职业义务

Professional Association 专业协会

Professional Certification 职业认证

Professional Consultant 专业顾问

Professional fee专业服务费

Professional Grading专业等级

Project Life Cycle项目生命周期

Project Management项目管理

Project Owner项目委托人

Project Title项目标题

Project公关项目

Proposal公关建议书 PRSA（Public Relations Society of America）美国公共关系协会

Pubic Opinion公众舆论

Public Affairs公共事务

Public Relations Consulting公关顾问

Public Relations Crisis公关危机

Public Relations Management公关管理

Public Relations公共关系

Public Utility公用事业

Publicity宣传

Q&A问题问答

Qualified Project Manager合格的项目经理

Quality Control质量控制

Quality Management质量管理

Questionnaire调查问卷

Quotation报价

Real Estate房地产

Recommendatory 推荐信

Recruitment招募

Reference参考资料

Rehearsal预演、彩排

Report报告

Reputation Management 声誉管理

Research Tools研究工具

Reseller 经销商

Retainer长期客户

Review回顾、总结

Risk Management风险管理

Roadshow巡展、路演

Rude question 不友好的问题

SAE（Senior Account Executive）高级客户代表、高级客户主任

SAM（Senior Account Manager）高级客户经理

SB（Small business）小客户

SC（South China）华南

Scope Management范畴管理

Seminar研讨会

Senior Consultant高级顾问

Senior Media Executive高级媒介代表

Senior Media Manager高级媒介经理

Senior Vice President 高级副总裁

Shareholders利益关系人

Simultaneous interpretation同声传译

Slide 幻灯片

Slogan口号

Social Activities社会活动 Social Responsibility社会责任

Source Materials客户提供的辅助资料

Souvenirs & Gifts 纪念品和礼品

SOV（Share of Voice）

Speaking with One Voice 用一个声音说话

Spokes Person Tips发言人技巧

Spokesperson发言人

Sponsorship Planning赞助策划

Sponsorship 赞助

Strategic Consulting战略咨询

Strategy Communications Systems战略传播系统

Strategy 战略

Success Story成功故事

Summary 简介、概述

Supplier 供应商

Survey调查

SW（Southwest China）西南

SWOT analysis优势、劣势、机遇、威胁分析

Synopsis概要总结

Target Audience 目标受众

Task Marketing任务营销

TBD（To be Detail）需更详细信息

Team 小组、团队

Technical Article技术文章

Theme 主题

Time Management管理

Time Sheet时间管理表

Two-way Asymmetry双向非平衡模式

Two-way Communications双向传播

Two-way Symmetry双向平衡模式

Vendor 供应商

Venue 会议地点

Vertical media行业媒体

VI(Visual Identity)视觉识别

VIP Speech 讲话稿

Virtual Computer虚拟主机

Vision愿景

Voiceshare 曝光信息份额

VP（Vice President）副总裁

VSB（Very small business）特小客户、超小客户

Website Construction网站建设

Whitepaper白皮书

Workshops工作研讨

Worldwide 全球

特写feature articles 以货代款in kind

机构广告institutional advertising

前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling 招贴posters

传媒炒作press agentry 传媒工具press/media kit 公共事务public affairs

公共关系户public relations

公共关系广告public relations advertising 宣传publicity 公众publics

招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting 赛场营销venue marketing

新闻通报录像video news release 执行证明书affidavit of performance 受众构成audience composition 受众占有率audience share 时间表avails

一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP 千人成本CPM

累积听众数cumulative persons 累积收听率cumulative rating 时段组合day-part mix

预定市场区域designated market areas 班车时间drive time

首播辛迪加first-run syndication 形象移植imagery transfer 信息式广告informercial 互相连接interconnect 广播电视网networks

网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate 黄金时段prime time 节目式广告PLA

节目收率视program rating

节止编排形式programming formats 视听率调查服务公司rating services 电台指定时间run-of-station 受众总数total audience

总体受众计划total audience plan 广告网络ad networks 广告查询ad request 横幅广告banner

商业回邮件business reply mail

分类广告Web站classified ad Web site 编辑名录compiled lists

立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直邮广告direct-mail advertising 内部刊物house organs 互动电视interactive TV 互联网Internet

互联网服务供应商Internet service provider 销售信函sales letters

广告礼品advertising specialty 展台booths

路牌bulletin structure

车内尾部招贴car-end posters 电影贴片广告cinema advertising 陈列媒介exhibitive media 全面登场full showing 车内广告牌inside cards

户外媒介out-of-home media 车体招贴outside posters 包装packaging 奖品premiums

标准户外广告standardized outdoor advertising 成品招贴stock posters 优惠赠券take-ones

商业展示会trade shows 交通广告transit advertising 广告英语术语——媒介策划用语

广告印象advertising impression

广告反应曲线advertising response curve 注意度attention value 受众audience

受众目标audience objectives

品牌开发指数brand development index 品种开发指数category development index 发行量circulation

成本效益cost efficiency 单位成本cost per point 千人成本cost per thousand 创意组合creative mix

分布目标distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value 频次frequency 市场markets 组合mechanics 媒介media

媒介策划media planning 媒介载体media vehicles

AE——Account Executive——客户代表，或客户执行。

Account Group——业务小组。

Appeal Point——诉求点。

Brain Storming——动脑会议。

Brand Image——品牌形象。

CF——Commercial Film——广告影片，不是电视广告脚本，Commerc ial Script是电视广告脚本。

Competitive Presentation——比稿。

Copywriter——文案（撰文人员）。

CI——Corporate Identity——企业识别。

Creative Boutique——创意工作室。

Direct Response Advertising——直效广告。

Director——指导。

指导有以下各专业职位：

Account Director（业务指导）Creative Director（创意指导）Arts Director（美术指导）

Copy Director（文案指导）Media Director（媒体指导）Planning Director（企划指导）

Finisher——完稿员。

Layout——构图。

Presentation——提案。

Public Service Advertising——公益广告。

Supervisor——总监。Account Supervisor（业务总监）

Creative Supervisor（创意总监）

Media Supervisor（媒体总监）

Planning Supervisor（企划总监）

Research Supervisor（调查总监）

Target Market——目标市场。

Traffic Control Specialist（一般简称Traffic）——制管人员。

广告讯息advertisingmessage 艺术art

艺术方向artdirection 艺术家artist

美术总监artdirector 大创意bigidea

头脑风暴法brainstorming

传播媒介communicationsmedia 概念化conceptualization 方案人员copywriter 创意纲要creativebrief 创意总监creativedirector 创意过程creativeprocess 创意金字塔creativepyramid 创意creative 创造creativity

感性诉求emotionalappeals 控险家explorer

事实型思维fact-basedthinking 信息性informational

讯息战略messagestrategy 产品概念productconcept 理性诉求rationalappeals 目标受众targetaudience 文字的verbal 样片animatic

利益式标题benefitheadlines 正文bodycopy 粗体boldface

照相制版camera-readyart 表演纲要castingbrief

命令式标题commandheadlines 末稿comprehensivelayout/comp 演示demonstration 设计design

技巧式正文devicecopy

对白/独白式正文dialog/monologcopy 旁白donut 标题headline 吸引技巧hook 图标icon

插图画家illustrators

企业形象式正文institutionalcopy 整合广告integratedcommercial 内容段落interiorparagraphs 斜体italic 歌谣式jingles 肩题kicker 布局图layout

预备段落lead-inparagraph

生活方式式技法lifestyletechniques 标志logotypes

助记手段mnemonicdevice

音乐式广告musicalcommercials 音乐标志musicallogo 叙述式正文narrativecopy

新闻/信息式标题news/informationheadlines 出镜头oncamera 拼版pasteup

摄影师photographers

图片说明式正文picture-captioncopy 方框图片式布局picture-windowlayout 招贴式格式poster-styleformat

主持人式广告presentercommercial 启发式标题provocativeheadlines 疑问式标题questionheadlines 广播人物radiopersonality 脚本script 印签seal

签名signaturecuts 生活片段sliceoflife 口号slogans

故事板storyboard

故事板草图storyboardroughs

直截了当式straightannouncement 直接推销式正文straight-sellcopy 副标题subhead 标题句taglines 证言testimonial 正文text

主题句themelines 小样thumbnail 收尾trialclose 图形部分visuals 旁白voiceover

模拟校样analogproof 动画animation 合成片answerprint 光圈aperture

音控台audioconsole 底片baseart 出血版bleeds 蓝线blueline

照相排版术camera-readyart 字计算式charactr-countmethod 电影摄影师cinematographer 截止期closingdate 色基colorkey

分色colorseparation 连续调continuoustones 控制室controlroom 组排copycast

封面纸coverpaper

青、黄、红、黑印刷CYMKprinting 数字媒介digitalmedia 数字校样digitalproof

数码视频效应装置DVEunits 导演director

特排字体displaytype 复制带dubs 拷贝dupes

电子制作electronicproduction 晒版台纸flats 一套铅字font

四色印刷four-colorprocess 网目凸版halfoneplate 网屏halftonescreen 互动电视interactiveTV 任务夹jobjacket 出格kerning 电脑亭kiosk 加空铅leading 硬性软片linefilm 线画版lineplate 实景真人liveaction 外景地location 制片场lot

指令mandatories

公共场所massaudiencevenue 母带mastertape

合成样片mixedinterlock 助记手段mnemonicdevice

多媒体演示multimediapresentation 正色投影胶片orthographicfilm 透明塑料膜overlay

个人场所personalaudiencevenue 平台使用费platformlicensing

后期制作阶段postproductionphase 开印前阶段prepressphase 预备阶段preproductionphase

印刷制作经理printproductionmanager 印刷制作过程printproductionprocess 非公开场所privateaudiencevenue 制片人producer

制作阶段productionphase 复映复播追加酬金residualfee 反差套印reverseknockout 无衬线字体sansserif 最低合同工资scale 衬线字体serif 一场session

特技specialeffects 插播广告spots 剥版stripping 叠supers

演播人员talent

自动台词提示器teleprompter 课本纸textpaper 正文字体texttype 合套trap

字系typefamilies 排印工艺typography 网页Webpage

单词计算式word-countmethod 工作样片workprint 书写纸writingpaper 社论式广告advertorial

倡导广告advocacyadvertising 伏击式营销ambushmarketing 视听材料audiovisualmaterials 公告牌bulletingboards

社会参与communityinvolvement 企业广告corporateadvertising

企业识别广告corporateidentityadvertising 广告印象advertising impression

广告反应曲线advertising response curve 注意度attention value 受众audience

受众目标audience objectives 间歇式排期blinking

品牌开发指数brand development index 集中式bursting

品种开发指数category development index 发行量circulation 创意组合creative mix

分布目标 distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value 起伏式flighting schedule 频次frequency

总印象gross impressions 组合mechanics 媒介media

媒介策划media planning 媒介载体media vehicles 讯息力度message weight

组合媒介法mixed-media approach 资金money

看见机会 opportunity to see 脉冲式pulsing schedule 视听率rating 到达率reach

每册读者数readers per copy 近期策划recency planning 路障式roadblocking 外溢媒介spillover media 增效效应synergy

电视户television households 态度 attitude

品牌兴趣 brand interest 品牌忠诚 brand loyalty

企业市场 business markets 影响中心 centers of influence

有意劝服路径 central route to persuation 认知 cognition

消费行为 consumer behavior

消费者决策过程 consumer decision

第四篇：成本会计 英文术语

成本会计 中英文术语

非正常毁损Abnormal spoilage 生产成本法Absorption costing 账户分析法Account analysis method 会计回报率Accounting rate of return 权责发生制下会计回报率Accrual accounting rate of return 作业Activity 作业基础的预算管理Activity-based budgeting 作业成本法Activity-based costing 作业管理Activity-based management 实际成本Actual cost 实际成本法Actual costing 调整分配率途径Adjusted allocation-rate approach 允许的成本Allowable cost 鉴定成本Appraisal costs 拟构成本Artificial costs 注意力导向Attention directing 自治Autonomy平均成本Average cost平均等候时间Average waiting time 反冲成本法Backflush costing平衡记分卡Balanced scorecard 批次级成本Batch-level costs 观念系统Belief systems 标杆管理Benchmarking 账面价值Book value 瓶颈Bottleneck 边界系统Boundary systems 盈亏平衡点Breakeven point 预算Budget 预算成本Budgeted cost 预算松弛Budgetary slack 预算间接成本分配率Budgeted indirect-cost rate 捆绑产品Bundled product 业务功能成本Business function costs 副产品Byproducts 资本预算Capital budgeting 储囤成本Carrying costs 现金预算Cash budget

因果图Cause-and-effect diagram 财务管理认证Certified in financial management

注册管理会计师Certified management accountant

财务总监Chief financial officer

决定系数Coefficient of determination 共谋定价Collusive pricing 共同成本Common cost

完整往复成本Complete reciprocated costs 合成单位Composite unit 商讨会法Conference method 遵循质量Conformance quality 常数Constant

固定毛利率NRV法Constant gross-margin percentage NRV method 约束条件Constraint

滚动预算Continuous budget, rolling budget 贡献收益表Contribution income statement 边际贡献Contribution margin

单位边际贡献Contribution margin per unit 边际贡献率Contribution margin percentage 边际贡献比例Contribution margin ratio 控制Control

控制图Control chart 可控性Controllability

可控成本Controllable cost 主计长Controller

加工成本Conversion costs 成本Cost

成本会计Cost accounting

成本会计标准委员会Cost accounting standards board

成本汇集Cost accumulation 成本分配Cost allocation

成本分配基础Cost-allocation base 成本分配基础Cost-application base 成本归集Cost assignment

成本－收益权衡Cost-benefit approach 成本中心Cost center 成本动因Cost driver 成本估计Cost estimation 成本函数Cost function 成本层级Cost hierarchy 成本流入Cost incurrence 成本领先Cost leadership 成本管理Cost management 成本对象Cost object 资本成本Cost of capital 产品制造成本Cost of goods manufactured 成本库Cost pool 成本预测Cost predictions 成本追溯Cost tracing 质量成本Costs of quality, quality costs 本量利分析Cost-volume-profit(CVP)analysis 累计平均时间学习模型Cumulative average-time learning model 当前成本Current cost 客户成本层级Customer cost hierarchy 客户生命周期成本Customer life-cycle costs 客户盈利分析Customer-profitability analysis 客户回应时间Customer-response time 客户服务Customer service 分权Decentralization 决策模型Decision model 决策表Decision table 经营杠杆水平Degree of operating leverage 分母水平Denominator level 生产数量差异Denominator-level variance, Output-level overhead variance, Production-volume variance 因变量Dependent variable 产品或服务设计Design of products, services, or processes 设计质量Design quality 设计锁定成本Designed-in costs, locked-in costs 诊断控制系统Diagnostic control systems 差异成本Differential cost 差异收入Differential revenue 直接分配法Direct allocation method 直接成本法Direct costing 成本对象的直接成本Direct costs of a cost object 直接生产人工成本Direct manufacturing labor costs 直接材料成本Direct material costs

直接材料存货Direct material inventory 直接材料混合差异Direct material mix variance

直接材料产量差异Direct material yield variance

直接法Direct method 折现率Discount rate

现金流量折现法Discounted cash flow(DCF)methods

酌量性成本Discretionary costs 发送Distribution 减少规模Downsizing

向下需求旋转Downward demand spiral 双重定价Dual pricing

双成本分配率法Dual-rate cost-allocation method, dual-rate method 倾销Dumping

次优化决策制定Dysfunctional decision making, Incongruent decision making, suboptimal decision making

经济订单数量Economic order quantity(EOQ)

经济增加值Economic value added 有效性Effectiveness 效率Efficiency

效率差异Efficiency variance, usage variance 努力Effort

技术成本Engineered costs 约当产量Equivalent units 事项Event

预期货币价值Expected monetary value, expected value

经验曲线Experience curve

外部失败成本External failure cost 设施支持成本Facility-sustaining costs 工厂间接费用Factory overhead costs 有利差异Favorable variance 反馈Feedback

财务主管Finance director 财务会计Financial accounting 财务预算Financial budget

财务计划模型Financial planning models 产成品存货Finished goods inventory 先进先出分步法First-in, first-out(FIFO)process-costing method 固定成本Fixed cost 固定间接费用弹性预算差异Fixed overhead flexible-budget variance 固定间接费用耗费差异Fixed overhead spending variance 弹性预算Flexible budget 弹性预算差异Flexible-budget variance 产品全部成本Full costs of the product 目标一致性Goal congruence 毛利率Gross margin percentage 增长构成Growth component 高低法High-low method 同质的成本库Homogenous cost pool 基本报酬率Hurdle rate 混合成本核算系统Hybrid costing system 空置时间Idle time 假设成本Imputed costs 增量成本Incremental cost 增量成本分配法Incremental cost-allocation method 增量收入Incremental revenue 增量收入分配法Incremental revenue-allocation method 增量单位时间学习模型Incremental unit-time learning model 自变量Independent variable 成本对象的间接成本Indirect costs of a cost object 间接成本分配率Indirect-cost rate 间接制造成本Indirect manufacturing costs 工业工程法Industrial engineering method, Work-measurement method 通货膨胀Inflation 价格差异Input-price variance, price variance, rate variance 内制Insourcing 检验点Inspection point 管理会计师协会Institute of Management Accountants 交互式控制系统Interactive control systems 截距项Intercept 中间产品Intermediate product 内部失败成本Internal failure costs

内含报酬率法Internal rate-of-return(IRR)method

产品存货成本Inventoriable costs 存货管理Inventory management 投资Investment

投资中心Investment center 批次Job

分批成本记录Job-cost record, job-cost sheet 分批法Job-costing system 联合成本Joint costs 联产品Joint products

即时制生产Just-in-time(JIT)production, lean production

即时制采购Just-in-time(JIT)purchasing 改进法预算Kaizen budgeting 人工时间记录Labor-time record 学习曲线Learning curve

生命周期预算Life-cycle budgeting 生命周期成本法Life-cycle costing 业务管理Line management

线形成本函数Linear cost function 线性规划Linear programming 主产品Main product

自产/外购决策Make-or-buy decisions 管理会计Management accounting 例外管理Management by exception

管理控制系统Management control system 制造单元Manufacturing cells

生产周期时间Manufacturing cycle time, Manufacturing lead time

分配的制造费用Manufacturing overhead allocated, Manufacturing overhead applied 制造类企业Manufacturing-sector companies 安全边际Margin of safety

市场营销Marketing

市场分额差异Market-share variance 市场规模差异Market-size variance 全面预算Master budget

全面预算生产能力利用Master-budget capacity utilization

材料需求规划Materials requirements planning

用料单Materials-requisition record

商业类企业Merchandising-sector companies 混合成本Mixed cost, semivariable cost 道德风险Moral hazard 动机Motivation 多重共线性Multicollinearity 多变量回归Multiple regression 净利润Net income 净现值法Net present value(NPV)method 净可实现值法Net realizable value(NPV)method 名义回报率Nominal rate of return 非线性成本函数Nonlinear cost function 非价值增加成本Nonvalue-added cost 正常生产能力利用Normal capacity utilization 正常成本法Normal costing 正常毁损Normal spoilage 目标函数Objective function 准时表现On-time performance 一次性特殊订单One-time-only special order 经营预算Operating budget 营业部门Operating department 营业利润Operating income 经营杠杆Operating leverage 经营Operation 经营成本核算系统Operation-costing system 机会成本Opportunity cost 资本机会成本Opportunity cost of capital 采购订单成本Ordering costs 组织架构Organization structure 结果Outcomes 产出单位成本Output unit-level costs 外部采购Outsourcing 分配过多的间接成本Overabsorbed indirect costs, Overapplied indirect costs, overallocated indirect costs 加班奖金Overtime premium 帕累托图Pareto Diagram 局部生产力Partial productivity 回收期法Payback method 最大负荷定价Peak-load pricing 完全竞争市场Perfectly competitive market 期间成本Period costs 实物计量法Physical measure method 计划Planning

现实的生产能力Practical capacity 掠夺性定价Predatory pricing 预防成本Prevention costs

转入成本Previous department costs, transferred-in costs

价格折扣Price discount

区别定价Price discrimination

价格恢复构成Price-recovery component 主要成本Prime costs 预测报表Pro forma statements 概率Probability

概率分布Probability distribution

问题解决Problem solving

分步成本核算系统Process-costing system 产品Product

产品成本Product cost 产品成本互补Product-cost cross-subsidization

产品差异化Product differentiation 产品生命周期Product life cycle 产品组合决策Product mix decisions 成本高计的产品Product overcosting 产品支持成本Product-sustaining costs 成本少计的产品Product undercosting 生产Production

生产部门Production department

生产量水平Production-denominator level 生产力Productivity

生产力构成Productivity component 利润中心Profit center

按比例分配Proration

采购订单提前量Purchasing-order lead time 采购成本Purchasing costs PV图PV graph

定性因素Qualitative factors 质量Quality

定量因素Quantitative factors

真实回报率Real rate of return

交互分配法Reciprocal allocation method, reciprocal method

业务流程再造Reengineering

精练化成本系统Refined costing system 回归分析Regression analysis 相关成本Relevant costs 相关范围Relevant range 相关收入Relevant revenues 再订购点Reorder point 要求的回报率Required rate of return 研发Research and development 剩余收益Residual income 剩余项Residual term 责任会计Responsibility accounting 责任中心Responsibility center 投资报酬率Return on investment 收入分配Revenue allocation 收入中心Revenue center 收入动因Revenue driver 收入对象Revenue object 收入Revenues 返工Rework 合适规模Rightsizing 安全库存Safety stock 销售组合Sales mix 销售组合差异Sales mix variance 销售数量差异Sales-quantity variance 分离点销售价值法Sales value at splitoff method 销售数额差异Sales-volume variance 业务记录Scorekeeping 废料Scrap 销售价格差异Selling-price variance 敏感性分析Sensitivity analysis 可分离成本Separable costs 阶梯法Sequential allocation method, step-down allocation method, step-down method 顺序追溯Sequential tracing 服务部门Service department, supporting department 服务类企业Service-sector companies 服务支持成本Service-sustaining costs 单变量回归Simple regression 单一成本分配率法single-rate cost-allocation method, single-rate method 斜率系数Slope coefficient 原始凭证Source document 设定分析Specification analysis 分离点Splitoff point

毁损Spoilage

人事管理Staff management

单一个体成本分配法Stand-alone cost-allocation method

单一个体收入分配法Stand-alone revenue-allocation method 标准Standard

标准成本Standard cost

标准成本法Standard costing 估计系数标准差Standard error of the estimation coefficient 标准投入Standard input 标准价格Standard price 静态预算Static budget

静态预算差异Static budget variance 阶梯式成本函数Step cost function 脱销成本Stockout costs

战略成本管理Strategic cost management 战略Strategy

沉没成本Sunk costs

超级变动成本法Super-variable costing, throughput costing 供应链Supply chain

单位目标成本Target cost per unit

单位目标营业利润Target operating income per unit

目标价格Target price

目标投资回报率Target rate of return on investment

理论生产能力Theoretical capacity 约束理论Theory of constraints 物料贡献Throughput contribution 时间动因Time driver

货币时间价值Time value of money 全要素生产力Total factor productivity(TFP)全部间接费用差异Total-overhead variance 转移价格Transfer price 触发点Trigger point 不确定性Uncertainty

分配不足的间接成本underabsorbed indirect costs, underapplied indirect costs, underallocated indirect costs 不利差异Unfavorable variance 单位成本Unit cost 未用生产能力Unused capacity 价值增加成本Value-added cost 价值链Value chain 价值工程Value engineering 变动成本Variable cost 变动成本法Variable costing 变动间接费用效率差异Variable overhead efficiency variance 变动间接费用弹性预算差异Variable overhead flexible-budget variance 变动间接费用耗费差异Variable overhead spending variance 差异Variance 加权平均的分步法Weighted-average process-costing method 在产品存货Work-in-process inventory

在产品Work-in-process

第五篇：口腔科常用英文术语

口腔科常用英文术语

1.My tooth is aching again.（我的牙又疼了。）

2.One of my teeth is trouble me.(我有一颗牙疼。)

3.I have got anawful toothach.It kept me awake the whole night.（我的牙很疼，整晚未眠）

4.One of my incisors is loose and aching.（我的一颗门牙松动而且疼。）

5.This tooth on the lower jaw is sensitive to heat and hot.（下颌的这颗牙对冷热很敏感。）

6.I think one of the back ones at the top is giving most of trouble.（我觉得上排有一个后牙疼的最厉害。）

7.I suffer pain when my teeth are exposed to heat.（我的牙碰到热时感到疼痛。）

8.There are several painful spots in my mouth，and salty and sour things make it sting.（我嘴里有几块地方疼，咸的和酸的都蜇着疼。）

9.I have a burning and thickening sensation in my mouth.（我嘴里有灼热和增厚的感觉。）

10.He has pain in his teeth or jaw.(他的牙齿和下巴疼痛。)

11.He has some problems with his teeth.(他牙齿有问题。)

12.The tooth hurts only when he bites down on it.(他咬东西时，牙齿就痛。)

13.His gums are red and swollen.(他的牙床红肿。)

14.His tongue is red and sore all over.(他的舌头到处红和痛。)

15.His breath smells bad and he has a foul taste in his mouth.(他口里有怪味。)

16.His gums do bleed.(他牙床有出血。)

17.He has some sore swellings on his gum or jaw.(他的牙床和下巴肿痛。)

18.He has sore places on or around the lip.(他的嘴唇和周围都很痛。)

19.There are cracks at the corners of his mouth.(他的嘴巴角落破了。)

20.There are some discolored areas inside on his tongue.(他舌头里边有些地方颜色怪怪的。)

1.What can I do for you？你有什么事？

2．May I help you？我能帮你什么忙？

3．Please take a seat！/please sit down！请坐下．

4．Wait a moment，please．请等一等．

5．Sorry to have kept you waiting.对不起让你久等了．

6．It is not serious．病情不严重．

7．Don't worry．/There is nothing to worry about.不必顾虑。

8．You need a thorough examination．你需要做一个全面检查．

9．You will have to stay in hospital for sevral days．你需要在医院里住几夭． /We think that you had better be hospitalized我们认为你最好住进医院来。

10． You should stay in bed for a few days.你需要卧床几天．

11． You can keep on working．/You can carry on with your work.可以继续工作。

12． You should be very careful for a week or two这一两周内，你需要很注意。

13.Try to relax and keep calm．尽量放松保持镇静。

14． You'll soon be all right．你很快就会好起来的．

15． 1'm sure this medicine will help you a great deal．这药对你肯定会很有效的．

16． Feeling well again is a rather slow process，I'm afraid.恐怕痊愈将是一个很慢的过程．

17． You will have to wait for twenty minutes．你需要等20分钟．

18．Complete recovery will take a rather long time．彻底恢复需要一段很长的时间。

19． You will have to come here for periodical check-ups．你需要定期来门诊检查．

20． If you feel worse，please come back to the clinic right away.要是你觉着病加重了，就请马上来门诊。

How are you,sir?

2、Are you all right,madam?

3、How are you feeling now,madam? What seems to be your problem,sir? What seems to be wrong/the matter with you? Is there anything wrong with you? What's happened to you?

What's up? What are you suffering from? Are you having any discomfort?

What seems to be your trouble?/What's troubling you? What hurt you?

What ails you? How are you keeping?

1病人在右下颌的大臼齿，有一放射透过性的病变。

The patient has a radiolucent lesion below the molar teeth in the right mandible.2他因口底下左下颌处疼痛和肿胀有72小时而受检。

He was examined with a 72-hour complaint of pain and swelling under the left jaw in the floor of the mouth

3右侧颊部粘膜下，有带痛的肿胀。There is a tender swelling beneath the right buccal mucosa.4在右下齿龈上 on the right lower gingiva

5在下颌右角处 at the right angle of the mandible

6不能开口 inability to open the mouth

7把口张开到最大限度并无困难 have no difficulty in opening one＇s mouth to its full extent

8口内大干，以致病人咀嚼和吞下食物，都有困难。

The mouth is so dry that it is difficulty for the patient to masticate and swallow food.9在上腭有一个无痛性的肿胀。There is a painless swelling in the roof of the mouth.10在上星期肿块大了起来 mass was growing larger during last week

-肿块大小未变 the sizes remained stationary

11拔牙后，他流了10天的血。He bled for 10 days following the extraction of a tooth-12牙痛频发 continual bouts of toothache

13-一阵阵剧烈的牙痛 the pangs of a toothache

14咀嚼时，有偶发的、暂时的、不可言状的疼痛或敏感。

There is occasional, transient, nondescrpit pain, or sensibility during mastication.15该齿对于压迫作痛，且有钝麻如咬的疼痛。

The tooth became sroe to pressure and there is a dull gnawing pain

16疼痛未停止 the pain did no ease 17疼痛减轻了 the pain became lighter

口唇 Lips: 对称 symmetry, 颜色color, 湿润度moisture, 紫绀 cyanosis, 疱疹 herpes.粘膜 Mucosa: 颜色 color, 色素沉着 pigmentation, 溃疡 ulceration.齿龈 Gums: 齿龈脓漏pyorrhea, 出血 bleeding, 齿龈炎gingivitis, 齿龈肿胀swelling of gums.舌 Tongue: 颜色 color, 乳头萎缩 papillary atrophy, 溃疡ulceration, 扁斜deviation, 运动 movement, 舌苔coating.牙齿 Teeth:无齿的 edentulous, 牙齿数目 number present, 口腔卫生欠佳或良好 hygiene poor or good, 牙根 roots, 齿髓炎pulpitis, 假牙false teeth, 龋齿 caries, 失去的牙齿missing teeth, 修补牙齿 dental repair(牙冠crowns, 装桥术bridgework, 镶嵌inlay, 充填filling)口臭 Halitosis(fetor oris;foul or bad breath)