第一篇：英文写作术语大全
英文写作术语大全（中英文对照）
abstract words抽象词acknowledgement致谢active voice主动语态affirmative sentence 肯定句agent施动者alliteration头韵ambiguity歧义American English美式英语 analogy类比analytic expression分析型表达 anastrophe词语倒装法 anticlimax order突降法anti-rhetorical反修辞antithesis对照对偶 antonomasia换称antonym反义词apostrophe撇号(即')appositive同位语archaic words古词argumentation议论文argumentative writing 议论文写作article冠词ascending order递增法association联想attitude态度audience听众awkwardness拙劣balanced sentence平衡句base词根beginning 开头
beginning paragraph 开头段落 between sentences 句际bibliography书目big words大词block contrast批对比法body主体bookish verbs学究式动词 brainstorming头脑风暴法 brevity简练British English英式英语broken sentence破碎句capitalization用大写
case study案例分析
casual style非正式文体 causal analysis因果分析
cause-effect development 由因到果发展法 central thought中心思想Chinese interference 中文干扰Chinglish中国式英语 choice of words选词choppy sentence断续句 循环圆周结构circumlocutory兜圈子的clarity明晰classical rhetoric古典修辞模式 classification分类发展法
clear reference of pronoun 代词前指明晰 clear sentence意义明晰句 cliché陈词滥调climax order递增顺序clipped words词省略拼法 closing paragraph结尾段落coherence连贯coherent连贯的cohesion粘着性cohesive device粘着手段collective noun集体名词collocation搭配colloquial口语化的colloquial context口语语境colloquialism口语化colon冒号combination句子合并组合法 comma逗号common words普通词 常用语communication means 交际手段comparison比较法Complete essay checklist 作品核查项目单 complete sentence完整句complex sentence复杂句complimentary close 结尾套语
compound sentence 复合句 复杂复合句 conceptual repetition 概念重复法 concise简洁conclusion结论/ 6
concrete illustration 具体阐明concrete words实义词confusing sentence 意义混乱句 conjunction连词connective联系词connotation内涵connotative meaning 内涵意义conscious logic逻辑意识consistency一致性consistent diction选词一致性 consonant辅音consultative style商谈体content内容context语境contraction省略contrast对比法controlling idea主要思想，conversion词性转换表达法 co-occurrence共现coordinating conjunction 复合句连词 coordination复合correlation相关性corrupt English迂腐英语cross-cultural writing 跨文化写作 culture文化curriculum vitae简历dangling modifier悬垂修饰语 dash破折号dateline写信日期栏 declarative sentence 陈述句deduction演绎法deductive演绎逻辑的 deductive argumentation 演绎论证definite article定冠词definition定义法denotation外延denotative meaning 外延意义descending order递降顺序description描写descriptive描述性的descriptive writing描写文development发展diagram图表说明diction选词differentiation区别digressive 跑题、离题的，印象法描写的直接法 direct thinking pattern 直接了当的思维模式
directions题义指令discourse pattern篇章模式
distance from tone 语调产生距离，偏离计划主题 division分析分类法 documenting the paper 论文引证domesticating strategy 归化战略domestication归化法drably表达干巴draft草稿
effect-cause development 由果到因发展法 effective paragraph 表述有力的段落 effective sentence表达有力的句子 effective variety表达有力的变化 egalitarian(思维)平等化 elaboration进一步详尽阐述 electronic news media 电子新闻媒体 embedding structure 内嵌结构emotional coloring 感情色彩emphasis强调emphatic phrases强调性短语 emphatic structure强调性结构 emphatic words强调性词语 ending结尾ending paragraph结尾段落English thinking英语思维English thinking characters 英语思维特征 English thinking pattern 英语思维模式 enumeration列举法epigrammatic effect 隽语效果establish context确立语境establish rapport建立沟通基础 euphemism委婉语evaluating information 评估材料evidence证据exclamation mark感叹号exclamatory sentence 感叹句exemplification举例法
expected functions（信件的）期望交际功能 expletive虚词填充词 explicit language明示的语言 explicitness明示性exposition阐述文议论文 expository writing议论文写作 expounding解释详细说明 expressionism表现主义fallacy in argumentation 论证谬误familiar熟悉的faulty parallelism错误平行feedback反馈fiery language情绪激动的语言 figure of speech修辞filler words填充词first draft第一稿first-person point of view 第一人称flashback倒叙focus中心foreignization外化法foreignizing strategy 外化战略formal正式的formal letter正式信函formal repetition形式重复法 formal style正式文体formal words正式体词语
formulating thesis statement 写作主题句 four-character expression(汉语)四字成语 fragmental sentence 破碎句free choice自由选择frequency of usage 使用频率frozen expressions 极正式用语 frozen style极正式文体 full spelling完全拼法full stop句号fullness(段落发展)充分性 general connotation 普遍内涵意义 general pattern常见形式general words一般词汇generalization概括法
general-specific pattern 由概括到具体发展模式genres风格、体裁 gobbledygook官样文章、冗长费解的语言grammatical devices 语法技巧grammaticality符合语法性 heading信头historical association 历史联想hyperbole夸张法hyphen分号hyphenated words用连字号连接的词 hyponymy下义关系hyponym下义词
ideographic synonym 相对近义词 idiom成语idiomatic usage习惯用法illustration佐证imperative sentence 祈使句
impersonal非个性化的、客观的implicit language含蓄语言implicitness含蓄implied meaning隐含意义impressionistic description 印象描写法 indefinite article不定冠词indent行缩进in-depth analysis深度分析individual words独立个体词 individualistic个性化induction归纳法inductive归纳法的inductive argumentation 归纳法论证法 inductive reasoning 归纳法论证 infinitive mark不定式标记
inflexible and explicit logic 刚性显性逻辑 informal非正式的informal letter非正式信函 information focus信息中心information missing 信息遗漏informative提供信息的、提供知识的innuendo讽刺、暗指 inside address信内地址
interpretation of examples 对例子的诠释 interpretative reporting 诠释性报告 interrogative sentence 疑问句interrupting expressions 插入短语intimate亲密intimate style亲密体
inverted pyramid form 倒金字塔形式 inverted word order 词序颠倒法 involved modifiers 复杂修饰语 involved sentence意义复杂句 irony反语jargon行话journalese新闻体journalistic writing新闻写作justify the significance 论证意义keep to the point紧扣主题key words关键词lack of inflection缺少词形变化 language problem语言问题learned words学术用词lengthy passage过长段落letter信函levels of usage用法层次lexical reference句法前指法
lexical stylistic devices 句法风格技巧 line shifting换行
linear thinking pattern 线形思维模式 listing列举literal meaning字面意义literary context文学性语境 literary works文学作品literature review文献回顾litotes反语法、间接肯定法、曲言法 locating information 搜索定位材料 logical paragraphing 逻辑分段法
logical thinking modes 逻辑思维模式，逻辑词逻辑短语 logicalness逻辑性long sentence长句loose sentence松散句loss of style偏离一贯的风格 main body主体main idea主要思想main point要点manuscript手稿、原稿 margin页边距materials collecting 材料搜集materials sorting材料析选maxim of manner方式次则maxim of quality质量次则maxim of quantity数量次则maxim of relevance 相关次则meaning意义means手段
mechanical English 缺乏灵活的英语 message信息messy混乱metaphor隐喻metonymy借代midget words小词、常用词 militant tone态度强硬的语调 misplaced modifier 错位修饰语 modifier修饰语monotony单调mood语态mood shifting语态转换mouth-filler口头禅narration叙述体narrative叙述体的narrative writing叙述体写作
nature of English language 英语语言本质 neat整洁
negative meaning负面意义
negative sentence否定句newly coined words 新撰词news report新闻报道
news report top-heavy 新闻报道的头重模式 nominalization名词化non-literature works 非文学作品 nonrestrictive clause 非限制性从句 nonrestrictive phrase 非限制性短语 nonverbal language 非言语语言（手势、表情等）noun-oriented sentence 倾向名词化的句子 novel小说number数number shifting数的转换objective description 客观描写obscurity意义不明on equal footing（写作风格）平等化 one-sentence paragraph 一句段落onomatopoeia拟声词opening paragraph 开头段落organization组织outline提纲oxymoron矛盾修饰法 padded expression 兜圈子的表达 parady仿拟paragraph段落 独立实体的段落 paragraph development 段落发展法 paragraphing分段法parallel structure平行结构parallelism平行结构parentheses插入语圆括弧 parenthetical expressions 插入语passive sentence被动句period句号periodic sentence圆周句person人称person shifting人称转换personal个体化的personal connotation 对个体而言的内涵意义 personal letter个人信函personification拟人化persuasive writing劝服性写作、以劝说为目的的写作
phonetic stylistic device 语音风格技巧 phrasal verbs短语动词plain sentence相对修辞句的平白句 plantification拟物
point意义点point of view观点point-by-point contrast 逐点对比polite礼貌体的poor English英语表达力贫乏的 positional relation位置相关positivist-empirical 经验实证性 power of communication 沟通力practical writing应用文写作 precise word表达精确的词汇 precision精确prefix前缀preparatory reading 写作预备阅读 preposition介词presenting ideas阐述观点prewriting写作前
printed name of the sender 印刷体写信人姓名 printed news media 印刷体新闻媒体 problem-solution提出问题-解决问题的模式process程序法pronoun代词pronoun shifting代词转换proofread校对proper names专有名词public（语篇系统特征）公开性 pun双关语punctuation标点punctuation mark标点符号purposefulness目的性Queen's English标准英语question mark问号quotation引用quotation mark引号quoted speech 引语reader读者readers-oriented读者为中心的 reader-responsible读者文责的 reasoning论证
redundant collocation 多余搭配reference line参考行register语域 句际关系relative noun关系名词relative synonym相对近义词 repetition重复
repetition of structure 结构重复法 report writing报告写作research paper writing 研究报告写作
restatement重申法resume个人简历return address回信地址
returning to the beginning 照应开头法 revise修改rhetoric修辞rhetoric of sentence 句子修辞rhetorical analogy修辞类比rhetorical question反问句rhetorical words华丽用语round character性格充分体现的人物 roundabout style迂回风格run-on sentence“连环”句 salutation称呼语sample样本sarcasm讽刺semicolon分号sentencing组句setting场景shades of meaning 隐含义short preposition短介词short sentence短句short story短篇故事signature签名simile明喻simple English简明英语simple sentence简单句simple words简单词sincerity真诚性
singleness of purpose 目的唯一性 situation情景
situationally appropriate 于情景贴切的 slang俚语social association社会联想special terms特殊术语specific words具体词汇speech口头言语spelling拼写stage步骤法statistics数据法strength of meaning 意义力度strength of word词语力度stringy sentence“连环”句 structural behavior 结构行为style风格、文体 style is the man风格即人style makes sense风格即成意义
stylistic coloring文体色彩stylistic label文体标记stylistic reference文体照应stylistic synonym风格近义词 stylistically appropriate 于文体贴切的 sub-ideas次思想subject主题subject line主题行subject-oriented以主题为中心的 subject-verb agreement 主谓一致subordination句子从属组合法 subsidiary points副观点substantial verb实义动词substitution替代法sub-topics副主题suffix后缀summary摘要superordinate上义词，高级词 suspense悬念syllable音节syllogism三段论、演绎推理 symbolic符号的synaesthesia通感，同感 synecdoche提喻synonym近义词
syntactical stylistic device 句法风格技巧synthetic expression 综合型表达 systematic系统性tense shifting时的转换terse passage简练的行文 test writing应试写作textual distribution文稿布局the right style合适的风格 theme主题
third-person point of view 第三人称 timed writing限时作文title writing标题写作to preach训导式、说教式 to reason讲道理、逻辑论证 tone语调tones of voice语气topic话题topic sentence主题句transferred epithet/ hypallage 移就 transition过渡transitional mark过渡标记transitional techniques 过渡技巧
truthfulness真实性
types of characters 人物性格类别 ungrammaticality不符合语法性 unity统一性unnatural shifting不自然转换 usage用法variation趋势分析variety多样化verbal language言语语言verbalization动词化
verb-oriented sentence 倾向动词化的句子 vigor力度vividness生动vocabulary词汇vogue slang流行俚语vowel元音vulgar words平民词语word class词类word division断词法word order词序word power单词表达力 wordiness多话、罗嗦 wordy罗嗦的writer-responsible作者文责的 writer's purpose作者目的writing写作writing attitudes写作态度writing process写作过程writing purpose写作目的zero affix零缀词性转换法 zero derivation零缀词性转换法
第二篇：广告业常用英文术语
AAAA America Association of Advertising 美国／广告代理商协会
advertising 广告、广告活动
advocacy advertising 倡导型广告
Account Executive 客户主管
Account planning 客户策划
Account Services 客户部
Advertise 广告主
Advertising Department 企业广告部
agency 广告代理商
Art Director 美术指导
Assistant Partner 董事助理
bid [bid] 广告竞标
business-to-business advertising(B2B advertising)B2B广告
brand image 品牌映象
capitalism 资本本主义，资本运营
commercial advertising 商业广告
communication process 传播过程
comparative advertising 比较广告
consumer advertising 消费品广告
consumerism 消费模式
customer 顾客
Chief Executive Officer(CEO)首席执行长官
Chief Financial Officer(CFO)首席财务官
client 客户
Copywriter 广告撰告人
Creative Department 创作部
Creative Director 创意总监
deceptive advertising 虚假广告
department 部门
design 设汁稿
data 数据
director 主管
end-user 最终用户、实际使用者
industrial advertising 工业广告
institutional advertising 社团机构广告
Management Supervisor 管理监督 Market share 市场占有率
Marketing 营销
Media Department 媒介部
media planning 媒体策划
media 媒介
national advertising 全国性广告
noncommercial advertising 非商业广告
pitch 提案
professional advertising 业服务型广告
public service advertising(PSA)公益广告
puffery 吹捧式的广告
qualitative 定性的quantitative 定量的Research Department 调查部
retail advertising 零售商广告
Sister agency 同属同-集团的广告公司
supplier 制作公司
Traffic Department 流程协调部
Brainstorming 头脑风暴法
Campaign 广告攻势
Commercial 影视广告片
coupon 赠券、折价券
logo 品牌标识
magazine 杂志
media budge 媒体预算
media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体
promotion 推广 用品
public relations(PR．)公共关系
radio 广播媒体
Situation Analysis 背景分析
Slogan 广告口号
Television program 电视节目
Website [websait] 主页，网站
Drive-time 交通高峰时间 So big 做大
Numbers 数据
Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号
debranding 品牌屏蔽测试
depth Interview 深度访谈
desk research 案头调研
dichotomous question 两分问题
double-barreled question 两难问题
double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差
fieldwork 现场调查
focus group 焦点小组
interview 访谈
market research 市场调查
mystery shopping 以购物为掩护的调查
observation 观察
panel 重复凋查样本群
participant 参与者
population 总人口，总体
sample 抽样误差
skew 歪曲
survey 调查
tabulation 统计制表
boil down to 归结为
hard-and-fast 明确易懂
pretty much 大致上
analysis 分析
community relation 社区关系
competitor 竞争者、对于
content integration 软性广告
cost effective 广告成本效益
creative 创意
government relations 政府关系
grass roots marketing 贴身式营销
industry 行业
integrated marketing communication 整合营销传播
litigation 起沂，诉讼 markets 市场组合media service 媒介代理
merger 企业合并
online advertising 在线广告
point-of-purchase（pop）焦点广告
position 定位
print平面广告媒体
publics 公众群体
strategic philanthropy 策略性公益事业
strategy 策略、策划
target audience 目标受众
web design 网站设计
digital 数字化
co-marketing 联袂营销
conference 会议
consulting 咨询
corporate identity 企业识别
culture-specific 文化(民族)特性
demographic marketing 人口统汁特征营销
direct mail(DM)直邮广告
direct marketing 直销
event planning 活动策划
exhibition stand 展台
integrated branding 整合品牌传播
internal corporate communications 企业内部沟通
investor relations 股东关系
nontraditional 非传统的packaging 包装
product placement 产品涉入
promotion 活动
psychographic 心理统汁的retail 零售
retail space 零售市场区域
sales promotion 促销活动
sponsorship 赞助
trade channels 业务渠道
vertical publications 行业刊物
viral marketing 传染式营销
best face forward 展现最佳面貌
speak with One voice 统一传播口径
the edge 优势 top to bottom 自上而下
Billboard 广告路牌
Blow in card 报刊广告插页
Bulldog edition 报纸的早发版
Car card [ka：ka：d] 车厢广告
Counter advertising 异议式、对抗式广告
Display advertisement 陈列式广告
Electric spectacular 霓虹灯广告
Free-standing insert 非装订广告插页
House organ 企业专刊(杂志)Insert 广告插页
Island display(超市内)堆头式陈列
mail-order advertising 邮购广告
network 电(视)台网
out-of-home advertising 家外媒体
painted bulletin 手绘广告牌
panel 广告牌
pass-along reader 传阅读者
poster panel 用印刷画 面拼贴的广告牌
shelf screamers 货架插件广告物
supplementary media 辅助媒体(非大众传媒)vehicle 广告载体
count out 清点，算出
make it through the day 过一整天
pass．．．off to 把……给出
pass-along reader 传阅读者
poster panel 用印刷四画面拼贴的广告牌
shelf screamers 货架插件广告物
supplementary media 辅助媒体
vehicle 广告载体
count to 清点，算出
make it through the day 过一整天
pass．．．off to 把……给出
ad planning 广告策划
admen 广告人
appeal 诉求
consumer behavior 消费者行为
copy platform 文案大纲
creative stratgy 创意策略
DAGMAR 广告效果评估体系 Day part 时段
Decay constant 衰退常数
hierarchy-of-effect theory 效果层级理论
infomercial 电视直销节日
market profile 市场状况
market segmentation 市场细分
persuasion process 劝服过程
primary demand advertising 品类诉求广告
product-related segmentation 产品消费量细分
seasonality 季节性
selective demand advising 选样性诉求(品牌)广告
soft sell 软销，感受型广告
strategic planning 战略策划
teaser campaign 悬念式(调味)广告攻势
rule-of thumb 经验法则
brand manager 品牌经理
corporate advising 企业广告
family brand 多品类品牌
generic brand 非名牌(产品)green advertising 绿色策略式广告
image advertising 形象广告
line 产品系列
name-brand 名牌
national brand 全国性品牌
parity 同等
private brand 零售商自有品牌
product different 产品差异
product management品牌管理
product positioning 产品定位
reference group 参照组
tagline(广告)行动口号
top-the-line 顶级的trade character 吉祥物
utility 好处，用途
really do something with 确实能用它做些文章
zccumulation 受众数(特定周期内)audience duplication 重复受众 brand development index 品牌成长指数
category development index(CDI)销量成长指数
coverage 覆盖率，覆盖范围
cumulative coverage 累计（总）覆盖率
exposure 告显露次数
frequency 广告频次
gross audience 受众总量
gross impression 总印象
gross rating points 总收视点
loyalty index 忠诚度
mags 杂志(简写)
media concentration theory 媒体集合理论
media dominance theory 媒介优势理论
media plan 媒体计划
net unduplicated audience 受众
participation 参与
program delivery rate 节目到达率
reach 到达
turnover 受众流失
overall 全部的
rerunning numbers 复核---的数据
archetype 标准受众，原型
availability 空余时段
back-to-back 广告连播
chain break 节目提示标板
circulation 发行量
continuity 持续型排期
continuous advertising 持续型广告
fresh 新颖的
fringe time 非黄金时段
holding power 节目(频道)凝聚力
holdover audience 既有观众
inherited audience 既有观众
open end 节日提示语广告时段
piggyback 同一客户广告连播
prime time 黄金时报
pulsing 栏栅式(或间隔式)排期
roadblock 拦路广告
run-of-schedule(ROS)非指定时段
staggered schedule 交错排期 wave scheduling 波浪式排期
wear out 广告磨损
ln lieu Of 代替
buried position 被淹没的广告位
column inch 栏／英寸(报纸广告单位)double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位)franchised position 专用广告位置
insertion平面媒体广告次数
insertion order 广告版位定购
island position 独立广告版位
lifestyle segmentation 生活形态细分
local advertising 地方性广告
make good 补偿广告
media buy 媒体购买
media buying service 媒体购买代理
narrow casting 小范围播放(窄播)preferred position 首选广告版位
readership 读者人数
representative 媒体销售代表
run-of-press 随意安置的广告版位
split run 分版刊登
spread[spred] 杂志跨页
card rate 广告市价
combination 套装广告价
controlled circulation 定向发行量
cost per point(CPP)每收视点成本
cost per thousand(CPM)每千人成本
earn rate 媒体折扣价
flat rate 统一价格
grid card 电波广告刊例
guaranteed circulation 承诺发行量
horizontal publication 横向出版物
AA（Account Assistant）客户助理
Action Plan 行动方案
AD（Account Director）客户总监
Add Value 附加价值
Ads（Advertisement）广告
Advertorial付费软文
AE（Account Executive）客户代表、客户主任 Agency 代理商
AM（Account Manager）客户经理
Analysis Tools分析工具
Announcement 公告
Annual Report年报
AP(Asia-Pacific)亚太区
AR List 任务清单
ATL(Above the Line)线上活动
Attachment附件
Audience Awareness公众认知度
Auto Industry 汽车行业
Awareness 认知
Background Analysis 背景分析
Background material 背景材料
Benchmark测试基准
BI(Behavior Identity)企业行为识别系统
Bidding 竞标
Bio个人简历
Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）
Brand Communications Strategy品牌传播战略
Brand Loyalty品牌忠诚度
Brand Management Commission品牌管理委员会
Brand Management Consulting Firm品牌管理顾问公司
Brand Management品牌管理
Brand Planning/Designing品牌策划/设计
Brand Positioning Survey品牌定位调查
Brand Positioning 品牌定位
Brand Promotion品牌推广
Branding Strategy品牌战略
Briefing Kit资料包
Briefing情况介绍
BTL(Below the Line)线下活动
BU（Business Unit）业务部门
Bulletin公告栏
Bundle 附赠品
Business E-Mail 商务电邮
Business Model商业计划
Business Philosophy 经营哲学
Business Strategy 经营战略
Campaign 公关或营销活动
Career Development 职业发展
Career Planning职业计划
Case study案例研究
Category 类别 Celebration 庆典活动
CEO Reputation Management CEO声誉管理
CEO's Arrangement CEO接待
Channel 渠道
Chart 幻灯片中的页面
China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛
China International Public Relations Congress中国国际公共关系大会
CI（Corporate Identity）企业形象
CIPRA（China International Public Relations Association）中国国际公共关系协会
CIS（Corporate Identity Sysetm）企业形象识别系统
Client Database Management客户数据管理
Client Oriented Strategy客户导向战略
Client Relations Development System客户关系开发系统
Client Relations Evaluation System客户管理评价系统
Client Relations Maintenance System客户关系维护系统
Client Relations Management System客户关系管理系统
Client Relations Management客户管理管理
Client Relations Precaution System客户管理预警系统
Client Relations Supporting System客户管理支持系统
Client Relations客户关系
Client Satisfaction Management客户满意度管理
Clipping Report剪报报告
Closing Phase结束阶段
Code of Conduct行为准则
Code of Ethics 职业道德
Communication Model 传播模式
Communications Kit新闻夹
Communications Management 传播管理
Communications Regions传播地域
Communications Strategy传播战略
Community Relations社区关系
Competitor竞争对手
Confidential 保密的、机密的Confidential Items保密条款
Consecutive Interpretation交互式翻译
Consultant顾问
Consumer Buying Process 顾客购买过程
Consumer Database顾客数据
Consumer Orientation消费者导向
Consumers/Dealers Assembly用户/经销商大会
Contact Person 联系人
Continuous Education继续教育
Controlling Phase 控制阶段
Coordination Communicating协调沟通 Copywriter 文案
Copywriting公关文案
Core Competitiveness核心竞争力
Core Media核心媒体
Corporate Affairs企业事务
Corporate Image企业形象
Corporate Profile公司简介
Corporate Reputation企业声誉
Corporate Video 宣传片
Cost Control成本控制
Cost Management成本管理
Creative & Design创意设计
Credential公司或个人简介
Crisis Control 危机控制
Crisis Management Office危机管理办公室
Crisis Management Planning危机管理策划
Crisis Management Team危机管理小组
Crisis Management危机管理
Crisis Research危机研究
Crisis Statement危机声明
Customer testimonial客户证言
Datasheet宣传页
Decoration 现场布置（装饰）
Demand Generation
Demo Booth 产品演示台
Diagnosis诊断
Director总监
Distributor 分销商
DM（Direct mailing）直邮
Domain Name Registration 域名注册
Donation捐赠
EC（East China)华东
Editorial Calendar媒体刊登计划
Effective Communications有效传播
Employee Compensation员工薪酬
Employee Relations员工关系
Environment Analysis环境分析
Environment Issues环境问题
Ethics of the Profession 职业道德
Event Management事件管理
Event Planning 事件策划
Event事件、活动
Executing Phase 执行阶段
Execution 执行 Executive President 执行总裁
Fact Sheet资料（数字或其他材料）
FAQ 常见问题问答
Fashion Business时尚产业
Feature article 深度文章
Feature文章类型中的通讯
Finance Management财务管理
Financial Communications财经传播
Flyer 宣传单页
Follow-up跟进
Forum 论坛
GCG（Grand China）大中国区
Glossary词汇表
Government Affairs政府事务
Government PR 政府公关
Government Relations政府关系
Govt（Government）政府
Graphics图形文件
Greetings问候语
Health Care医疗保健
High Tech高科技
Hospital PR 医院公关
Human Resource Management人力资源管理
IMC(Integrated Marketing Communications)整合营传播
Implementation实施
Incentive Plan激励计划
Industry Participation行业参与
Initiating Phase 初始阶段
INPUTS Evaluation Tools输入级评估工具
Integration Management整合管理
Interactive PR 网上互动公关
Internal Magazine内部期刊
Internal Communications System内部传播系统
Internal Communications内部传播
Internal Film内部电影
Internal PR 内部公关
International PR国际公关
Internet Communications网络传播
Internet Media Communications 网媒传播
Interpersonal Communications人际传播
Interpreter翻译
Interview 专访或面试
Introduction Lantern宣传幻灯
Investor Relations投资者关系 Invitation Letter 邀请
IPR（Institute of Public Relations）英国公共关系协会
IPRA（International Public Relations Association）国际公共关系协会
Issue Diagnosis问题诊断
Issues Management问题管理
ISV（Individual Software Vendor）独立软件开发商
Job Evaluation绩效考核
Journalist记者
Key Media关键媒体
Key Messages 关键信息
Keynote Speaker主题演讲人
Keynote Speech主题演讲
LA（Large Account）大客户
LE（Large Enterprise）大客户
Leadership 领导者
Legal Duty法律义务
Life Cycle of the Products 产品生命周期
Lobby游说
Logo标识
Long Term Program长期项目
Lucky Draw 抽奖
Marcomm（Marketing Communications）营销传播
Market Analysis Report市场分析报告
Marketing Communications Mix营销传播组合Marketing Communications营销传播
Marketing Strategy 市场营销战略
Marketshare 市场份额
Mass Media大众媒体
MB（Medium business）中客户
MC（Master of Ceremonies）主持人
MC（Middle China）华中
MD（Managing Director）董事总经理、执行董事
Media Assistant媒介助理
Media Analysis媒体分析
Media Communications Strategy媒体传播战略
Media Communications媒体传播
Media Coverage 媒体覆盖率
Media Director 媒介总监
Media Executive媒介代表、媒介主任
Media Inquiry媒体垂询
Media Kit媒体资料包
Media List媒体名单
Media Manager媒介经理
Media Monitor媒体监测 Media Relations媒介关系
Media Research媒体研究
Media Tour媒体拜访或媒体外出巡游
Media媒体
Meeting Agenda会议议程
Meeting Minutes 会议记录
Merchandise促销物品
Methodology方法论
MI(Mind Identity)企业理念识别
MI（Media Index)企业媒体声望指数
Mindshare 品牌影响力份额
Miscellaneous 杂费
Monthly Report月报
Multifunctional Task Force多职能任务小组
National Standards of the PR Professional Qualification国家公共关系职业资格标准
NC（North China）华北
NE（Northeast China）东北
Negative Report负面报道
New Product Launch新产品发布
News Clipping新闻剪报
News Release新闻发布
Newsletter通讯
No-profit PR 非营利机构公关
Norms of Excellent PR Management 卓越公共关系管理标准
NW（Northwest China）西北
Objective Diagnosis目标诊断
Offering 服务内容
On Site现场
Online Advertisement 线上广告
Online Communications线上传播
Online Marketing Communications 线上营销传播
Online media网络媒体
Online Roadshow 网上路演
Online Survey网上调查
OOP（Out-of-Pocket）杂费、日常工作发生的成本
Open-day Visits开放日参观
Opinion Leader舆论领袖
OUTCOMES Evaluation Tools输出级评估工具
OUTPUTS Evaluation Tools效果级评估工具
Outsourcing 外包
OV（One Voice）一个声音
Photo Library图片库
Planning Phase 策划阶段
Polish文案润色 POP(Point Of Purchase Advertising)导购点广告
Positioning定位
Post Event 善后工作
Poster 海报
Postmortem 会后书面的简短总结报告
Postscript后记
PR Agency公关公司
PR Consulting Market公关顾问服务市场
PR Consulting Practice公关顾问实务
PR Consulting Service公关顾问服务
PR Consulting Tools公关顾问工具
PR Directorr 公共关系总监
PR Evaluation公关评估
PR Event 公关活动
PR Guideline公关方针
PR Management Working Code公关管理工作准则
PR Manager 公共关系经理
PR Procedure公关流程
PR Proposal公关建议书
PR Supervisor 公共关系主管
Pre Event前期工作
Pre-evaluation 预评估
Preface前言
Presentation 演示、陈述
President 总裁
Press Conference新闻发布会
Press Kit媒体新闻夹
Press Release新闻稿
Print Media平面媒体
Priority 优先的
Procurement Management预警管理
Product Test产品评测
Profession Responsibility 职业义务
Professional Association 专业协会
Professional Certification 职业认证
Professional Consultant 专业顾问
Professional fee专业服务费
Professional Grading专业等级
Project Life Cycle项目生命周期
Project Management项目管理
Project Owner项目委托人
Project Title项目标题
Project公关项目
Proposal公关建议书 PRSA（Public Relations Society of America）美国公共关系协会
Pubic Opinion公众舆论
Public Affairs公共事务
Public Relations Consulting公关顾问
Public Relations Crisis公关危机
Public Relations Management公关管理
Public Relations公共关系
Public Utility公用事业
Publicity宣传
Q&A问题问答
Qualified Project Manager合格的项目经理
Quality Control质量控制
Quality Management质量管理
Questionnaire调查问卷
Quotation报价
Real Estate房地产
Recommendatory 推荐信
Recruitment招募
Reference参考资料
Rehearsal预演、彩排
Report报告
Reputation Management 声誉管理
Research Tools研究工具
Reseller 经销商
Retainer长期客户
Review回顾、总结
Risk Management风险管理
Roadshow巡展、路演
Rude question 不友好的问题
SAE（Senior Account Executive）高级客户代表、高级客户主任
SAM（Senior Account Manager）高级客户经理
SB（Small business）小客户
SC（South China）华南
Scope Management范畴管理
Seminar研讨会
Senior Consultant高级顾问
Senior Media Executive高级媒介代表
Senior Media Manager高级媒介经理
Senior Vice President 高级副总裁
Shareholders利益关系人
Simultaneous interpretation同声传译
Slide 幻灯片
Slogan口号
Social Activities社会活动 Social Responsibility社会责任
Source Materials客户提供的辅助资料
Souvenirs & Gifts 纪念品和礼品
SOV（Share of Voice）
Speaking with One Voice 用一个声音说话
Spokes Person Tips发言人技巧
Spokesperson发言人
Sponsorship Planning赞助策划
Sponsorship 赞助
Strategic Consulting战略咨询
Strategy Communications Systems战略传播系统
Strategy 战略
Success Story成功故事
Summary 简介、概述
Supplier 供应商
Survey调查
SW（Southwest China）西南
SWOT analysis优势、劣势、机遇、威胁分析
Synopsis概要总结
Target Audience 目标受众
Task Marketing任务营销
TBD（To be Detail）需更详细信息
Team 小组、团队
Technical Article技术文章
Theme 主题
Time Management管理
Time Sheet时间管理表
Two-way Asymmetry双向非平衡模式
Two-way Communications双向传播
Two-way Symmetry双向平衡模式
Vendor 供应商
Venue 会议地点
Vertical media行业媒体
VI(Visual Identity)视觉识别
VIP Speech 讲话稿
Virtual Computer虚拟主机
Vision愿景
Voiceshare 曝光信息份额
VP（Vice President）副总裁
VSB（Very small business）特小客户、超小客户
Website Construction网站建设
Whitepaper白皮书
Workshops工作研讨
Worldwide 全球
特写feature articles 以货代款in kind
机构广告institutional advertising
前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling 招贴posters
传媒炒作press agentry 传媒工具press/media kit 公共事务public affairs
公共关系户public relations
公共关系广告public relations advertising 宣传publicity 公众publics
招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting 赛场营销venue marketing
新闻通报录像video news release 执行证明书affidavit of performance 受众构成audience composition 受众占有率audience share 时间表avails
一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP 千人成本CPM
累积听众数cumulative persons 累积收听率cumulative rating 时段组合day-part mix
预定市场区域designated market areas 班车时间drive time
首播辛迪加first-run syndication 形象移植imagery transfer 信息式广告informercial 互相连接interconnect 广播电视网networks
网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate 黄金时段prime time 节目式广告PLA
节目收率视program rating
节止编排形式programming formats 视听率调查服务公司rating services 电台指定时间run-of-station 受众总数total audience
总体受众计划total audience plan 广告网络ad networks 广告查询ad request 横幅广告banner
商业回邮件business reply mail
分类广告Web站classified ad Web site 编辑名录compiled lists
立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直邮广告direct-mail advertising 内部刊物house organs 互动电视interactive TV 互联网Internet
互联网服务供应商Internet service provider 销售信函sales letters
广告礼品advertising specialty 展台booths
路牌bulletin structure
车内尾部招贴car-end posters 电影贴片广告cinema advertising 陈列媒介exhibitive media 全面登场full showing 车内广告牌inside cards
户外媒介out-of-home media 车体招贴outside posters 包装packaging 奖品premiums
标准户外广告standardized outdoor advertising 成品招贴stock posters 优惠赠券take-ones
商业展示会trade shows 交通广告transit advertising 广告英语术语——媒介策划用语
广告印象advertising impression
广告反应曲线advertising response curve 注意度attention value 受众audience
受众目标audience objectives
品牌开发指数brand development index 品种开发指数category development index 发行量circulation
成本效益cost efficiency 单位成本cost per point 千人成本cost per thousand 创意组合creative mix
分布目标distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value 频次frequency 市场markets 组合mechanics 媒介media
媒介策划media planning 媒介载体media vehicles
AE——Account Executive——客户代表，或客户执行。
Account Group——业务小组。
Appeal Point——诉求点。
Brain Storming——动脑会议。
Brand Image——品牌形象。
CF——Commercial Film——广告影片，不是电视广告脚本，Commerc ial Script是电视广告脚本。
Competitive Presentation——比稿。
Copywriter——文案（撰文人员）。
CI——Corporate Identity——企业识别。
Creative Boutique——创意工作室。
Direct Response Advertising——直效广告。
Director——指导。
指导有以下各专业职位：
Account Director（业务指导）Creative Director（创意指导）Arts Director（美术指导）
Copy Director（文案指导）Media Director（媒体指导）Planning Director（企划指导）
Finisher——完稿员。
Layout——构图。
Presentation——提案。
Public Service Advertising——公益广告。
Supervisor——总监。Account Supervisor（业务总监）
Creative Supervisor（创意总监）
Media Supervisor（媒体总监）
Planning Supervisor（企划总监）
Research Supervisor（调查总监）
Target Market——目标市场。
Traffic Control Specialist（一般简称Traffic）——制管人员。
广告讯息advertisingmessage 艺术art
艺术方向artdirection 艺术家artist
美术总监artdirector 大创意bigidea
头脑风暴法brainstorming
传播媒介communicationsmedia 概念化conceptualization 方案人员copywriter 创意纲要creativebrief 创意总监creativedirector 创意过程creativeprocess 创意金字塔creativepyramid 创意creative 创造creativity
感性诉求emotionalappeals 控险家explorer
事实型思维fact-basedthinking 信息性informational
讯息战略messagestrategy 产品概念productconcept 理性诉求rationalappeals 目标受众targetaudience 文字的verbal 样片animatic
利益式标题benefitheadlines 正文bodycopy 粗体boldface
照相制版camera-readyart 表演纲要castingbrief
命令式标题commandheadlines 末稿comprehensivelayout/comp 演示demonstration 设计design
技巧式正文devicecopy
对白/独白式正文dialog/monologcopy 旁白donut 标题headline 吸引技巧hook 图标icon
插图画家illustrators
企业形象式正文institutionalcopy 整合广告integratedcommercial 内容段落interiorparagraphs 斜体italic 歌谣式jingles 肩题kicker 布局图layout
预备段落lead-inparagraph
生活方式式技法lifestyletechniques 标志logotypes
助记手段mnemonicdevice
音乐式广告musicalcommercials 音乐标志musicallogo 叙述式正文narrativecopy
新闻/信息式标题news/informationheadlines 出镜头oncamera 拼版pasteup
摄影师photographers
图片说明式正文picture-captioncopy 方框图片式布局picture-windowlayout 招贴式格式poster-styleformat
主持人式广告presentercommercial 启发式标题provocativeheadlines 疑问式标题questionheadlines 广播人物radiopersonality 脚本script 印签seal
签名signaturecuts 生活片段sliceoflife 口号slogans
故事板storyboard
故事板草图storyboardroughs
直截了当式straightannouncement 直接推销式正文straight-sellcopy 副标题subhead 标题句taglines 证言testimonial 正文text
主题句themelines 小样thumbnail 收尾trialclose 图形部分visuals 旁白voiceover
模拟校样analogproof 动画animation 合成片answerprint 光圈aperture
音控台audioconsole 底片baseart 出血版bleeds 蓝线blueline
照相排版术camera-readyart 字计算式charactr-countmethod 电影摄影师cinematographer 截止期closingdate 色基colorkey
分色colorseparation 连续调continuoustones 控制室controlroom 组排copycast
封面纸coverpaper
青、黄、红、黑印刷CYMKprinting 数字媒介digitalmedia 数字校样digitalproof
数码视频效应装置DVEunits 导演director
特排字体displaytype 复制带dubs 拷贝dupes
电子制作electronicproduction 晒版台纸flats 一套铅字font
四色印刷four-colorprocess 网目凸版halfoneplate 网屏halftonescreen 互动电视interactiveTV 任务夹jobjacket 出格kerning 电脑亭kiosk 加空铅leading 硬性软片linefilm 线画版lineplate 实景真人liveaction 外景地location 制片场lot
指令mandatories
公共场所massaudiencevenue 母带mastertape
合成样片mixedinterlock 助记手段mnemonicdevice
多媒体演示multimediapresentation 正色投影胶片orthographicfilm 透明塑料膜overlay
个人场所personalaudiencevenue 平台使用费platformlicensing
后期制作阶段postproductionphase 开印前阶段prepressphase 预备阶段preproductionphase
印刷制作经理printproductionmanager 印刷制作过程printproductionprocess 非公开场所privateaudiencevenue 制片人producer
制作阶段productionphase 复映复播追加酬金residualfee 反差套印reverseknockout 无衬线字体sansserif 最低合同工资scale 衬线字体serif 一场session
特技specialeffects 插播广告spots 剥版stripping 叠supers
演播人员talent
自动台词提示器teleprompter 课本纸textpaper 正文字体texttype 合套trap
字系typefamilies 排印工艺typography 网页Webpage
单词计算式word-countmethod 工作样片workprint 书写纸writingpaper 社论式广告advertorial
倡导广告advocacyadvertising 伏击式营销ambushmarketing 视听材料audiovisualmaterials 公告牌bulletingboards
社会参与communityinvolvement 企业广告corporateadvertising
企业识别广告corporateidentityadvertising 广告印象advertising impression
广告反应曲线advertising response curve 注意度attention value 受众audience
受众目标audience objectives 间歇式排期blinking
品牌开发指数brand development index 集中式bursting
品种开发指数category development index 发行量circulation 创意组合creative mix
分布目标 distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value 起伏式flighting schedule 频次frequency
总印象gross impressions 组合mechanics 媒介media
媒介策划media planning 媒介载体media vehicles 讯息力度message weight
组合媒介法mixed-media approach 资金money
看见机会 opportunity to see 脉冲式pulsing schedule 视听率rating 到达率reach
每册读者数readers per copy 近期策划recency planning 路障式roadblocking 外溢媒介spillover media 增效效应synergy
电视户television households 态度 attitude
品牌兴趣 brand interest 品牌忠诚 brand loyalty
企业市场 business markets 影响中心 centers of influence
有意劝服路径 central route to persuation 认知 cognition
消费行为 consumer behavior
消费者决策过程 consumer decision
第三篇：成本会计 英文术语
成本会计 中英文术语
非正常毁损Abnormal spoilage 生产成本法Absorption costing 账户分析法Account analysis method 会计回报率Accounting rate of return 权责发生制下会计回报率Accrual accounting rate of return 作业Activity 作业基础的预算管理Activity-based budgeting 作业成本法Activity-based costing 作业管理Activity-based management 实际成本Actual cost 实际成本法Actual costing 调整分配率途径Adjusted allocation-rate approach 允许的成本Allowable cost 鉴定成本Appraisal costs 拟构成本Artificial costs 注意力导向Attention directing 自治Autonomy平均成本Average cost平均等候时间Average waiting time 反冲成本法Backflush costing平衡记分卡Balanced scorecard 批次级成本Batch-level costs 观念系统Belief systems 标杆管理Benchmarking 账面价值Book value 瓶颈Bottleneck 边界系统Boundary systems 盈亏平衡点Breakeven point 预算Budget 预算成本Budgeted cost 预算松弛Budgetary slack 预算间接成本分配率Budgeted indirect-cost rate 捆绑产品Bundled product 业务功能成本Business function costs 副产品Byproducts 资本预算Capital budgeting 储囤成本Carrying costs 现金预算Cash budget
因果图Cause-and-effect diagram 财务管理认证Certified in financial management
注册管理会计师Certified management accountant
财务总监Chief financial officer
决定系数Coefficient of determination 共谋定价Collusive pricing 共同成本Common cost
完整往复成本Complete reciprocated costs 合成单位Composite unit 商讨会法Conference method 遵循质量Conformance quality 常数Constant
固定毛利率NRV法Constant gross-margin percentage NRV method 约束条件Constraint
滚动预算Continuous budget, rolling budget 贡献收益表Contribution income statement 边际贡献Contribution margin
单位边际贡献Contribution margin per unit 边际贡献率Contribution margin percentage 边际贡献比例Contribution margin ratio 控制Control
控制图Control chart 可控性Controllability
可控成本Controllable cost 主计长Controller
加工成本Conversion costs 成本Cost
成本会计Cost accounting
成本会计标准委员会Cost accounting standards board
成本汇集Cost accumulation 成本分配Cost allocation
成本分配基础Cost-allocation base 成本分配基础Cost-application base 成本归集Cost assignment
成本－收益权衡Cost-benefit approach 成本中心Cost center 成本动因Cost driver 成本估计Cost estimation 成本函数Cost function 成本层级Cost hierarchy 成本流入Cost incurrence 成本领先Cost leadership 成本管理Cost management 成本对象Cost object 资本成本Cost of capital 产品制造成本Cost of goods manufactured 成本库Cost pool 成本预测Cost predictions 成本追溯Cost tracing 质量成本Costs of quality, quality costs 本量利分析Cost-volume-profit(CVP)analysis 累计平均时间学习模型Cumulative average-time learning model 当前成本Current cost 客户成本层级Customer cost hierarchy 客户生命周期成本Customer life-cycle costs 客户盈利分析Customer-profitability analysis 客户回应时间Customer-response time 客户服务Customer service 分权Decentralization 决策模型Decision model 决策表Decision table 经营杠杆水平Degree of operating leverage 分母水平Denominator level 生产数量差异Denominator-level variance, Output-level overhead variance, Production-volume variance 因变量Dependent variable 产品或服务设计Design of products, services, or processes 设计质量Design quality 设计锁定成本Designed-in costs, locked-in costs 诊断控制系统Diagnostic control systems 差异成本Differential cost 差异收入Differential revenue 直接分配法Direct allocation method 直接成本法Direct costing 成本对象的直接成本Direct costs of a cost object 直接生产人工成本Direct manufacturing labor costs 直接材料成本Direct material costs
直接材料存货Direct material inventory 直接材料混合差异Direct material mix variance
直接材料产量差异Direct material yield variance
直接法Direct method 折现率Discount rate
现金流量折现法Discounted cash flow(DCF)methods
酌量性成本Discretionary costs 发送Distribution 减少规模Downsizing
向下需求旋转Downward demand spiral 双重定价Dual pricing
双成本分配率法Dual-rate cost-allocation method, dual-rate method 倾销Dumping
次优化决策制定Dysfunctional decision making, Incongruent decision making, suboptimal decision making
经济订单数量Economic order quantity(EOQ)
经济增加值Economic value added 有效性Effectiveness 效率Efficiency
效率差异Efficiency variance, usage variance 努力Effort
技术成本Engineered costs 约当产量Equivalent units 事项Event
预期货币价值Expected monetary value, expected value
经验曲线Experience curve
外部失败成本External failure cost 设施支持成本Facility-sustaining costs 工厂间接费用Factory overhead costs 有利差异Favorable variance 反馈Feedback
财务主管Finance director 财务会计Financial accounting 财务预算Financial budget
财务计划模型Financial planning models 产成品存货Finished goods inventory 先进先出分步法First-in, first-out(FIFO)process-costing method 固定成本Fixed cost 固定间接费用弹性预算差异Fixed overhead flexible-budget variance 固定间接费用耗费差异Fixed overhead spending variance 弹性预算Flexible budget 弹性预算差异Flexible-budget variance 产品全部成本Full costs of the product 目标一致性Goal congruence 毛利率Gross margin percentage 增长构成Growth component 高低法High-low method 同质的成本库Homogenous cost pool 基本报酬率Hurdle rate 混合成本核算系统Hybrid costing system 空置时间Idle time 假设成本Imputed costs 增量成本Incremental cost 增量成本分配法Incremental cost-allocation method 增量收入Incremental revenue 增量收入分配法Incremental revenue-allocation method 增量单位时间学习模型Incremental unit-time learning model 自变量Independent variable 成本对象的间接成本Indirect costs of a cost object 间接成本分配率Indirect-cost rate 间接制造成本Indirect manufacturing costs 工业工程法Industrial engineering method, Work-measurement method 通货膨胀Inflation 价格差异Input-price variance, price variance, rate variance 内制Insourcing 检验点Inspection point 管理会计师协会Institute of Management Accountants 交互式控制系统Interactive control systems 截距项Intercept 中间产品Intermediate product 内部失败成本Internal failure costs
内含报酬率法Internal rate-of-return(IRR)method
产品存货成本Inventoriable costs 存货管理Inventory management 投资Investment
投资中心Investment center 批次Job
分批成本记录Job-cost record, job-cost sheet 分批法Job-costing system 联合成本Joint costs 联产品Joint products
即时制生产Just-in-time(JIT)production, lean production
即时制采购Just-in-time(JIT)purchasing 改进法预算Kaizen budgeting 人工时间记录Labor-time record 学习曲线Learning curve
生命周期预算Life-cycle budgeting 生命周期成本法Life-cycle costing 业务管理Line management
线形成本函数Linear cost function 线性规划Linear programming 主产品Main product
自产/外购决策Make-or-buy decisions 管理会计Management accounting 例外管理Management by exception
管理控制系统Management control system 制造单元Manufacturing cells
生产周期时间Manufacturing cycle time, Manufacturing lead time
分配的制造费用Manufacturing overhead allocated, Manufacturing overhead applied 制造类企业Manufacturing-sector companies 安全边际Margin of safety
市场营销Marketing
市场分额差异Market-share variance 市场规模差异Market-size variance 全面预算Master budget
全面预算生产能力利用Master-budget capacity utilization
材料需求规划Materials requirements planning
用料单Materials-requisition record
商业类企业Merchandising-sector companies 混合成本Mixed cost, semivariable cost 道德风险Moral hazard 动机Motivation 多重共线性Multicollinearity 多变量回归Multiple regression 净利润Net income 净现值法Net present value(NPV)method 净可实现值法Net realizable value(NPV)method 名义回报率Nominal rate of return 非线性成本函数Nonlinear cost function 非价值增加成本Nonvalue-added cost 正常生产能力利用Normal capacity utilization 正常成本法Normal costing 正常毁损Normal spoilage 目标函数Objective function 准时表现On-time performance 一次性特殊订单One-time-only special order 经营预算Operating budget 营业部门Operating department 营业利润Operating income 经营杠杆Operating leverage 经营Operation 经营成本核算系统Operation-costing system 机会成本Opportunity cost 资本机会成本Opportunity cost of capital 采购订单成本Ordering costs 组织架构Organization structure 结果Outcomes 产出单位成本Output unit-level costs 外部采购Outsourcing 分配过多的间接成本Overabsorbed indirect costs, Overapplied indirect costs, overallocated indirect costs 加班奖金Overtime premium 帕累托图Pareto Diagram 局部生产力Partial productivity 回收期法Payback method 最大负荷定价Peak-load pricing 完全竞争市场Perfectly competitive market 期间成本Period costs 实物计量法Physical measure method 计划Planning
现实的生产能力Practical capacity 掠夺性定价Predatory pricing 预防成本Prevention costs
转入成本Previous department costs, transferred-in costs
价格折扣Price discount
区别定价Price discrimination
价格恢复构成Price-recovery component 主要成本Prime costs 预测报表Pro forma statements 概率Probability
概率分布Probability distribution
问题解决Problem solving
分步成本核算系统Process-costing system 产品Product
产品成本Product cost 产品成本互补Product-cost cross-subsidization
产品差异化Product differentiation 产品生命周期Product life cycle 产品组合决策Product mix decisions 成本高计的产品Product overcosting 产品支持成本Product-sustaining costs 成本少计的产品Product undercosting 生产Production
生产部门Production department
生产量水平Production-denominator level 生产力Productivity
生产力构成Productivity component 利润中心Profit center
按比例分配Proration
采购订单提前量Purchasing-order lead time 采购成本Purchasing costs PV图PV graph
定性因素Qualitative factors 质量Quality
定量因素Quantitative factors
真实回报率Real rate of return
交互分配法Reciprocal allocation method, reciprocal method
业务流程再造Reengineering
精练化成本系统Refined costing system 回归分析Regression analysis 相关成本Relevant costs 相关范围Relevant range 相关收入Relevant revenues 再订购点Reorder point 要求的回报率Required rate of return 研发Research and development 剩余收益Residual income 剩余项Residual term 责任会计Responsibility accounting 责任中心Responsibility center 投资报酬率Return on investment 收入分配Revenue allocation 收入中心Revenue center 收入动因Revenue driver 收入对象Revenue object 收入Revenues 返工Rework 合适规模Rightsizing 安全库存Safety stock 销售组合Sales mix 销售组合差异Sales mix variance 销售数量差异Sales-quantity variance 分离点销售价值法Sales value at splitoff method 销售数额差异Sales-volume variance 业务记录Scorekeeping 废料Scrap 销售价格差异Selling-price variance 敏感性分析Sensitivity analysis 可分离成本Separable costs 阶梯法Sequential allocation method, step-down allocation method, step-down method 顺序追溯Sequential tracing 服务部门Service department, supporting department 服务类企业Service-sector companies 服务支持成本Service-sustaining costs 单变量回归Simple regression 单一成本分配率法single-rate cost-allocation method, single-rate method 斜率系数Slope coefficient 原始凭证Source document 设定分析Specification analysis 分离点Splitoff point
毁损Spoilage
人事管理Staff management
单一个体成本分配法Stand-alone cost-allocation method
单一个体收入分配法Stand-alone revenue-allocation method 标准Standard
标准成本Standard cost
标准成本法Standard costing 估计系数标准差Standard error of the estimation coefficient 标准投入Standard input 标准价格Standard price 静态预算Static budget
静态预算差异Static budget variance 阶梯式成本函数Step cost function 脱销成本Stockout costs
战略成本管理Strategic cost management 战略Strategy
沉没成本Sunk costs
超级变动成本法Super-variable costing, throughput costing 供应链Supply chain
单位目标成本Target cost per unit
单位目标营业利润Target operating income per unit
目标价格Target price
目标投资回报率Target rate of return on investment
理论生产能力Theoretical capacity 约束理论Theory of constraints 物料贡献Throughput contribution 时间动因Time driver
货币时间价值Time value of money 全要素生产力Total factor productivity(TFP)全部间接费用差异Total-overhead variance 转移价格Transfer price 触发点Trigger point 不确定性Uncertainty
分配不足的间接成本underabsorbed indirect costs, underapplied indirect costs, underallocated indirect costs 不利差异Unfavorable variance 单位成本Unit cost 未用生产能力Unused capacity 价值增加成本Value-added cost 价值链Value chain 价值工程Value engineering 变动成本Variable cost 变动成本法Variable costing 变动间接费用效率差异Variable overhead efficiency variance 变动间接费用弹性预算差异Variable overhead flexible-budget variance 变动间接费用耗费差异Variable overhead spending variance 差异Variance 加权平均的分步法Weighted-average process-costing method 在产品存货Work-in-process inventory
在产品Work-in-process
第四篇：口腔科常用英文术语
口腔科常用英文术语
1.My tooth is aching again.（我的牙又疼了。）
2.One of my teeth is trouble me.(我有一颗牙疼。)
3.I have got anawful toothach.It kept me awake the whole night.（我的牙很疼，整晚未眠）
4.One of my incisors is loose and aching.（我的一颗门牙松动而且疼。）
5.This tooth on the lower jaw is sensitive to heat and hot.（下颌的这颗牙对冷热很敏感。）
6.I think one of the back ones at the top is giving most of trouble.（我觉得上排有一个后牙疼的最厉害。）
7.I suffer pain when my teeth are exposed to heat.（我的牙碰到热时感到疼痛。）
8.There are several painful spots in my mouth，and salty and sour things make it sting.（我嘴里有几块地方疼，咸的和酸的都蜇着疼。）
9.I have a burning and thickening sensation in my mouth.（我嘴里有灼热和增厚的感觉。）
10.He has pain in his teeth or jaw.(他的牙齿和下巴疼痛。)
11.He has some problems with his teeth.(他牙齿有问题。)
12.The tooth hurts only when he bites down on it.(他咬东西时，牙齿就痛。)
13.His gums are red and swollen.(他的牙床红肿。)
14.His tongue is red and sore all over.(他的舌头到处红和痛。)
15.His breath smells bad and he has a foul taste in his mouth.(他口里有怪味。)
16.His gums do bleed.(他牙床有出血。)
17.He has some sore swellings on his gum or jaw.(他的牙床和下巴肿痛。)
18.He has sore places on or around the lip.(他的嘴唇和周围都很痛。)
19.There are cracks at the corners of his mouth.(他的嘴巴角落破了。)
20.There are some discolored areas inside on his tongue.(他舌头里边有些地方颜色怪怪的。)
1.What can I do for you？你有什么事？
2．May I help you？我能帮你什么忙？
3．Please take a seat！/please sit down！请坐下．
4．Wait a moment，please．请等一等．
5．Sorry to have kept you waiting.对不起让你久等了．
6．It is not serious．病情不严重．
7．Don't worry．/There is nothing to worry about.不必顾虑。
8．You need a thorough examination．你需要做一个全面检查．
9．You will have to stay in hospital for sevral days．你需要在医院里住几夭． /We think that you had better be hospitalized我们认为你最好住进医院来。
10． You should stay in bed for a few days.你需要卧床几天．
11． You can keep on working．/You can carry on with your work.可以继续工作。
12． You should be very careful for a week or two这一两周内，你需要很注意。
13.Try to relax and keep calm．尽量放松保持镇静。
14． You'll soon be all right．你很快就会好起来的．
15． 1'm sure this medicine will help you a great deal．这药对你肯定会很有效的．
16． Feeling well again is a rather slow process，I'm afraid.恐怕痊愈将是一个很慢的过程．
17． You will have to wait for twenty minutes．你需要等20分钟．
18．Complete recovery will take a rather long time．彻底恢复需要一段很长的时间。
19． You will have to come here for periodical check-ups．你需要定期来门诊检查．
20． If you feel worse，please come back to the clinic right away.要是你觉着病加重了，就请马上来门诊。
How are you,sir?
2、Are you all right,madam?
3、How are you feeling now,madam? What seems to be your problem,sir? What seems to be wrong/the matter with you? Is there anything wrong with you? What's happened to you?
What's up? What are you suffering from? Are you having any discomfort?
What seems to be your trouble?/What's troubling you? What hurt you?
What ails you? How are you keeping?
1病人在右下颌的大臼齿，有一放射透过性的病变。
The patient has a radiolucent lesion below the molar teeth in the right mandible.2他因口底下左下颌处疼痛和肿胀有72小时而受检。
He was examined with a 72-hour complaint of pain and swelling under the left jaw in the floor of the mouth
3右侧颊部粘膜下，有带痛的肿胀。There is a tender swelling beneath the right buccal mucosa.4在右下齿龈上 on the right lower gingiva
5在下颌右角处 at the right angle of the mandible
6不能开口 inability to open the mouth
7把口张开到最大限度并无困难 have no difficulty in opening one＇s mouth to its full extent
8口内大干，以致病人咀嚼和吞下食物，都有困难。
The mouth is so dry that it is difficulty for the patient to masticate and swallow food.9在上腭有一个无痛性的肿胀。There is a painless swelling in the roof of the mouth.10在上星期肿块大了起来 mass was growing larger during last week
-肿块大小未变 the sizes remained stationary
11拔牙后，他流了10天的血。He bled for 10 days following the extraction of a tooth-12牙痛频发 continual bouts of toothache
13-一阵阵剧烈的牙痛 the pangs of a toothache
14咀嚼时，有偶发的、暂时的、不可言状的疼痛或敏感。
There is occasional, transient, nondescrpit pain, or sensibility during mastication.15该齿对于压迫作痛，且有钝麻如咬的疼痛。
The tooth became sroe to pressure and there is a dull gnawing pain
16疼痛未停止 the pain did no ease 17疼痛减轻了 the pain became lighter
口唇 Lips: 对称 symmetry, 颜色color, 湿润度moisture, 紫绀 cyanosis, 疱疹 herpes.粘膜 Mucosa: 颜色 color, 色素沉着 pigmentation, 溃疡 ulceration.齿龈 Gums: 齿龈脓漏pyorrhea, 出血 bleeding, 齿龈炎gingivitis, 齿龈肿胀swelling of gums.舌 Tongue: 颜色 color, 乳头萎缩 papillary atrophy, 溃疡ulceration, 扁斜deviation, 运动 movement, 舌苔coating.牙齿 Teeth:无齿的 edentulous, 牙齿数目 number present, 口腔卫生欠佳或良好 hygiene poor or good, 牙根 roots, 齿髓炎pulpitis, 假牙false teeth, 龋齿 caries, 失去的牙齿missing teeth, 修补牙齿 dental repair(牙冠crowns, 装桥术bridgework, 镶嵌inlay, 充填filling)口臭 Halitosis(fetor oris;foul or bad breath)
第五篇：英文合同术语
Terminology of a Contract
1.verbs to be frequently used in a contract:
copy/duplicate:复制negotiate/discuss:讨论
draw up/make up起草initial:草签
interprete/construe 解释hand over:转交
cancel/annul 取消revise:修改
execute/perform/implement: 履行sign:签订
make/conclude:订立accept:接受
forward:发送consider:审查
infringe/break:违反terminate:解除
supplement补充finalize:最后商定
2.Expressions
Market condition 市场行情
Start-up cost开发新产品费用
Lump sum cost: 一次性费用
Cover cost: 索取费用
Depreciation charges/costs折旧费
Overhead charges:杂费
3.take effect:生效
4.It’s a policy enforced by the company.这是公司实施的政策。
5.go against :违背，反对
6.our position/stand is very firm.我们的立场非常坚定。
7.branch out/diversify:扩大业务。
8.Quality is more important than appearance.质量比外观更重要。
9.to sell our image/宣传我们的形象。
10.keep up with/跟上；in the processs of/在。。过程中
11.update/upgrade: Vt.更新，省级，提高tighten up/enforce强化（限制措施等）
12.make a huge impact/产生巨大的影响;minimize the inventory level:缩减库存量
13.have a sale:搞一次促销；After-sale service is crucial/售后服务至关重要
14.I have no choice but to play it by ear/我只好随机应变
15.warrantyn.(正当)理由,(合理)根据, 授权, 担保, 保证, 根据
16.delivery n.递送, 交付, 分娩, 交货, 引渡；n.[律] 财产等的正式移交；发送,传输 17.
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