张高睿商业展示与演讲技巧[范文]

第一篇：张高睿商业展示与演讲技巧[范文]

《商业展示与演讲技巧》

——拥有“乔布斯式”的魔力演讲

课程背景

商务演讲能力的高低，对职场人士的成功极其重要，正日益成为商务人士必备的素质之一。然而，很多人因为缺少表达与演讲能力的训练，说话没有重点，语句顺序混乱，他们常对此感到烦恼——

◇没有掌握沟通与表达技巧，不能清晰表达自己的意图

◇不了解自己的表达能力，不知如何准备演讲的内容

◇没有清晰的逻辑思维，不知如何用最短的时间讲清重点

……

针对以上问题，本课程通过系统地进行商务演讲训练，让学员掌握实用、有效的商务演讲技巧，克服演讲中的紧张情绪，帮助您成功应对各种发言，发表充满“乔布斯式”个人魅力的商业演讲。

课程目标

学习公众场合表达和商业演示的专业技巧 提升商业成功率从而有助于建立成功的信心 让演讲呈现更有感染力、说服力 掌握“乔布斯式”魔力演讲的核心原则 商业展示中幻灯片的制作原则及要领

培训方式

实战演练+视频观赏+小组研讨+互动游戏+案例剖析+精彩点评 课程时间 2天（12小时）主讲老师

张高睿

培训对象 商业展示人员、营销方案策划人员 课程大纲

课程导入：

1、演讲力就是影响力，就是生产力 影响人先从信念开始 演讲关键就是影响人的信念

案例：马云说了什么使其获得了2000万美元的投资？ 案例：毛泽东说了什么使人民万众一心？ 演讲的“人”字模型（详解）

2、演讲的五个阶段

想讲—敢讲—能讲—会讲—真讲

注明：对以上五个阶段逐一剖析

第一幕：创作动人的故事

1、先明确你的目标 确定你的演讲目的 明确你的演讲类型 分析和适应你的听众

2、策划情节，构思创意 营销就是戏剧，就是登台表演 用纸和笔策划好所有的情节

写作剧本——制作幻灯片——登台演讲 伟大演讲的9个要素 亚里士多德的说服性论证要旨

3、使用短标题 别让你的标题太罗嗦 别让别人来总结你的标题 改变世界的标题

案例分析：“乔布斯”如何设定演讲主题

4、画一幅路线图 告诉听众你要去向哪里 运用“事不过三”原则

5、回答听众最重要的问题 这跟我有什么关系？ 对我有什么好处？ 如何证明你说的是真的？

第二幕：制造现场体验

1、培养救世主般的使命感 演讲是信心的传递，情绪的转移 有激情、有热情、有能量的展示 找到你的核心使命

挖掘你真正的激情“我卖的到底是什么” 视频案例：“马云”的激情演讲

2、让“大坏蛋“出场

问题+办法=追求快乐，逃离痛苦 告诉听众“为什么你们需要这个” 终极电梯推销法 让常胜英雄出场 不是卖产品，是卖梦想

3、使用道具辅助演讲 让观众亲自体验去感受产品 让你的观众配合你的行动

第三幕：不断改进和排练

1、大师级的舞台风范 得体的舞台服装 让演讲看起来轻松自如 扔掉演讲稿 享受演讲的乐趣 改进你的肢体语言

视频案例：“奥巴马”的演讲风范

2、震撼的辅助演示 精简、精简、再精简 一个幻灯片一个主题 精心修饰你的数字 使用超酷的词汇 突出最精彩的部分 让观众“天哪“的时刻

视频案例：“乔布斯”的舞台风范

3、战胜内在的恐惧 克服紧张心理的三大关键 克服紧张心理的技巧 保持你最颠峰状态

课程结尾：答疑回顾

1、检视回顾

两天的学习要点是什么？

你在两天学中印象最深的是哪部分？ 两天的学习你最大的收获是什么？ 通过这个收获你准备采取什么行动？

2、学员提问

3、结束寄语

第二篇：张高睿领导魅力演讲

《领导魅力演讲》

——让领导者倍增影响力

课程背景

英国首相布莱尔曾经说过：“一个人可以面对多少人，就代表这个人的人生成就有多大。” 所以拥有优秀的演讲力显得无比重要，它是建立高效、优质客户关系，维持团队良好的状态与正常运行的关键过程与行为。

做为企业的领导者，更离不开用语言去说服和影响他人，可是有时因不懂演讲技巧，经常是语无伦次，词不达意，讲话没有新意，思路不清，主题不明，条理不分而缺乏吸引力，因为没有激情、激励性、幽默感而缺乏感染力与说服力，在不同的场合，不知道该怎么讲符合身份的话，该怎样讲才得体。

那么到底该如何通过演讲提升个人影响力？如何能在不同的场合即兴发言给人留下深刻的印象？本课程将会结合实际工作需要，通过现场训练等方式，使领导者掌握演讲技巧，以塑造及提升个人领导魅力。

课程目标

 做好演讲前的充分准备，掌握演讲结构及演讲稿设计  增强领导者上台自信心，突破内心的障碍及恐惧  掌握演讲开场及结尾的关键要领，使演讲首尾呼应  透过内容、声音、肢体让信息强有力的传递给听众  掌握幻灯片制作原则，如何有效的使用道具  领导如何即兴发言及讲话更有逻辑、条理清晰

培训方式

实战演练+视频观赏+小组研讨+互动游戏+案例剖析+精彩点评

课程时间 2天（12小时）主讲老师 张高睿

培训对象 企业高层、中层、基层管理者 课程大纲

课程导入：

1、演讲力就是影响力，就是生产力  影响人先从信念开始  演讲关键就是影响人的信念

案例：马云说了什么使其获得了2000万美元的投资？ 案例：毛泽东说了什么使人民万众一心？  演讲的“人”字模型（详解）

2、演讲的五个阶段

 想讲—敢讲—能讲—会讲—真讲

注明：对以上五个阶段逐一剖析

第一模块：做好充分的准备

1、确定你的演讲目的

演讲三大目的：

传递信息——表达感情——让人行动

小组研讨：深入思考回答以下问题

 我期望演讲给听众什么样的感觉？  我期望自己给听众什么样的印象？  我期望演讲对听众有什么样的帮助？

2、你要了解的演讲类型  说服式演讲（核心） 告之式演讲（辅助） 娱乐式演讲（润滑）

3、分析和适应你的听众 听众分析原则：

 听众有什么样的背景？  听众有什么样的倾向性？  听众的知识层面如何？（结合学员手册讲解）听众接收原则：  对听众有所帮助  讲你的真实体验  观点要鲜明独特  语言要简单明了  资讯要比较新颖

4、设定一个响亮的主题

设定原则：

 有兴趣还要有能力  概况演讲中心思想  吸引听众，引起好奇

案例分析：“乔布斯”如何设定演讲主题

5、有效的收集资料

 我通过什么途径获取资料？  资料中哪些部分与主题相关？  相关内容是否符合听众接收原则？  如何把相关内容运用到主题中？

6、精心准备你的演讲稿  设计你的剧本  搭建演讲架构  计划影片时长

案例研讨：如何设计“竞职演讲稿”

第二模块：战胜内在的恐惧

1、剖析恐惧紧张的六大原因  环境的改变  怕出错求完美  准备不充分  过去失败的阴影  内容不熟练  缺少专业训练

2、克服紧张心理的三大关键  转移注意力  积极的暗示  不断的练习

3、克服紧张心理的技巧方法

小组研讨：你认为或曾经有效的克服紧张方法？  上台就想如何帮助到别人  不要期待影响所有的人  上台前先做深呼吸  上台不要看听众的眼睛  提前适应环境  借用道具  站稳不动再说  穿舒适的衣服

4、如何让你保持最颠峰状态  表现=潜能-干扰

互动体验：扎土豆、六指抬人  相信相信的力量  不断重复+自我暗示 建立自信的五大信念：

 恐惧是你的朋友，只要你接纳它  一切恐惧都来自于你的想象  相信什么就会发生什么  没有对错，只是角度不同  任何能力都是熟练的结果

第三模块：创建信任的开场

1、开场要达到的目的  引起兴趣  拉近距离  建立信赖

2、开场要解决听众的心理问题  你是谁？（身份） 你要讲什么？（内容） 我为什么听你讲？（资格） 你讲的对我有什么好处？（价值）

3、你可以选择的七种开场

 巧问问题（引导听众进入主题） 直奔主题（听众很想知道你的目的） 制造悬念（有好奇就会有兴趣） 讲个故事（运用故事启发听众） 引用名言（权威大于资讯） 列举事实（用事实及数据说话） 赞美听众（拉近与听众彼此距离）情景演练：小组练习及代表上台，老师点评

第四模块：传递强有力信息

内容：

1、语言内容要正确表达

内容“四度原则”：

高度—深度—宽度—厚度

 语言要简单、明了  通俗化的讲解  语言要生动、趣味性  避免不必要的言辞

2、创建令人信服的内容

 具体举例说明,引用多方面的确凿事例  引用自己亲身经历或亲眼目睹的事例  引用精确的数据  引用权威人士的话  用第三者见证

3、表达内容要有逻辑

 说服式语言逻辑“万能公式”  先提炼你的中心思想  无懈可击的演绎逻辑  清晰明了的归纳逻辑

4、讲“好故事”和“讲好“故事

讲“好故事”：

 讲典型的故事  讲名人的故事  讲自己的故事  讲鲜为人知的故事

 讲对听众有启发意义的故事

“讲好”故事：

 讲故事的“5W“要素  逻辑的关系是精彩故事的关键  讲好故事要挖掘细节  给你的故事加上悬念及冲突  把故事与听众建立联结  讲时要有角色参与感  故事要总结提炼得出感悟

视频案例：“柴晶”的故事讲解（演讲大赛一等奖）声音：

1、让你的声音变的更有磁性  变换你的语音语调  让你声音抑扬顿挫  语速快慢要适中  停顿要恰到好处

2、不断练习很重要  肺活量练习

 声音响度练习

 多说绕口令

 朗读文章及加强重音

肢体：

1、你的表情将告诉听众一切  自然、放松

 要与所讲的内容一致  适当微笑

2、用眼神有力的控场

 与听众的眼睛随时保持交流

 特别注意在开头结尾,及念稿时的交流  透过听众的眼神反馈来调整内容  目光不要移动太快,也不要老盯着一个人

 看鼻梁，看眉心、看眼睛

 做到点视与环视相结合 视频案例：“奥巴马”的演讲

3、打开你的手势

 场面大，手势大；场面小，手势小  语速快，动作快；语速慢，动作慢  肩发力，表示力量；肘发力，表示亲切  不要用手指指着听众  仓库里应存储3到5个手势

4、注意你的站姿

 要站稳，也可走动,不要太频繁  双脚与肩同宽，手自然下垂  身体前顷表示亲切

情景演练：小组练习及代表上台，老师点评

建立强大的气场：（演讲是信心的传递，情绪的转移）

1、坚定的信念

 听众相信确定的感觉  对你所讲内容必须确信

2、明确的价值观

 听众需要你理清思路  听众愿意接收明确的指令

3、饱满的激情  想帮助别人  讲真情实感  要拥有梦想

视频案例：“马云”的激情演讲

第五模块：发挥武器的威力

1、幻灯片是你演示的利器

使用幻灯片的作用：

 提纲谐领  突出重点  图形化表达

幻灯片制作的“四目原则”  一目了然  过目不忘  耳目一新  赏心悦目

制作幻灯片六大要点：  每次只演示说明一个论点

 论点应用陈述语言，而不是标题性语言  文本应尽理简短，提炼核心关键词  少文字多图片，尽理用图片来还原  注意幻灯片的趣味性

 使用“搭积木”方法提高趣味性 案例剖析：幻灯片的修改

2、使用好你的道具

 不要让听众先看到道具

 讲话时不要让其传阅  能演示一下更好

 讲话时不要老盯着道具，要与听众沟通

 用完道具就收好

第六模块： 掌握最后的绝技

1、催眠你的听众

 听众的记忆来自想象与感受  影响听众的潜意识就是暗示加重复  运用催眠语言模式

2、掌控你的场面  说的好不如问的好  引发掌声响起来

 参与其中，才有体会触动

3、幽默是你的润滑剂

幽默的作用：

 融洽关系，愉悦听众  调节气氛，化解尴尬  表达委婉，启迪听众 幽默的技巧：  意想不到  巧用停顿  自我解嘲  一本正经  巧用修辞 何时运用幽默：  是多用于即兴  是多用于开场  是多用于应变  多用于讽刺或批评

4、友善的处理听众的异议  表示对异议者的肯定  借助现场听众解答  寻求共同点  澄清是彼此价值观

5、要灵活发挥“即兴演讲”  即兴演讲的“黄金三点论”  理查德即兴演讲“四步曲”  聚会发言“魔法公式”  即兴演讲的“感谢模式” 情景演练：“颁奖典礼”感言

“年会致辞”发言

“开幕致辞”发言

6、砰然结束，掷地有声

结尾目的：强调重点，激发行动

五大结尾方式：

 总结式  号召式

 幽默式

 故事式  诗词式

情景演练：小组练习及代表上台，老师点评

课程结尾：答疑回顾

1、检视回顾

 两天的学习要点是什么？

 你在两天学习中印象最深的是哪部分？  两天的学习你最大的收获是什么？  通过这个收获你准备采取什么行动？

2、学员提问

3、结束寄语

第三篇：英语商业演讲致辞与演讲技巧

商业演讲

商业演讲

商业演讲1

致欢迎辞-对新进职员

I am Seabow, president of this company.First, I would like to express to all of you here our sincere welcome.As you all know, our company is one of the big names and has a long tradition.I think you must be proud of being a part of such a great company.But we cannot afford to depend on tradition alone.We need new blood like you to make our company greater and stronger.You are equipped with new knowledge, new ideas and new insights.Don’t waste them, but use them while they are fleshes.I want you to work, but not just for our company.I want you to work for yourself, and for the well being of the society.I would like to welcome you once again, and from today, let us begin to work together.商业演讲2 致欢迎辞-对于来自国外的公司考察团

I am very happy that you have come all the way from the United States to visit our company.We are very proud and honored to have a distinguished group of guests such as you to our company.Our staff and employees will do their best to make your visit comfortable and worthwhile.Today, they will introduce to you our newly built plant and research center.Please do not hesitate to ask questions you might want to ask.I want to extend my warmest welcome to all of you, and sincerely hope that your visit here will be worthwhile and meaningful.商业演讲

商业演讲

商业演讲3

致欢送辞-对离职人员

Today is one of the happiest and saddest days in my life.I am very happy that Mr.Jones has been promoted to the director of the Los Angeles branch.However, I am very sad that he has to leave us behind.As you know, for the past five years Mr.Jones has been with us, he has always been our pride, with his talent, abilities, and warm personality.He always made an extra effort to adapt himself to the Chinese way of life and business.Indeed, his absence from this office is a big loss, but it will definitely be a great gain for the Los Angeles office.Mr.Jones, we are going to miss you very much and we all wish you the very best of luck in your future.商业演讲4

生日宴会

Bob has always been a great boss, and I'm sure everybody agrees with me.I have never met a person who is as understanding and patient as Bob.We have thrown this birthday party not only to celebrate your forty-fifth birthday, Bob, but, more importantly, to express our gratitude for your thoughtful leadership.We all want to say “thank you” to you.It is really wonderful for all of us to grow older together and work together under Bob's leadership.And I'm sure Bob will also take the leadership in “staying young”.Happy birthday, Bob, and many more happy returns!

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商业演讲

商业演讲5

年终餐会

We want to thank all the people here for taking time out of your busy schedule at the busiest time of the year to come to our year-end party.Tonight we are very fortunate to have our friends from Johnson Company with us here to celebrate the year-end festivities together.We all hope you will be able to have a good time tasting the Chinese cuisine, drinking the Chinese wine, and, above all, enjoying the Chinese 'authentic' entertainment.Our young talented employees are going to perform.Now, let us propose a toast to this happy occasion at the end of the year.(After all the cups glasses has been filled.)

Here's to Johnson's and Good Electric!

邀请外商客户参加年终餐会，使其见识中国人的[饮食文化]，这主意也是不错的。席间对于贵宾百忙之中抽空光临表示感谢之意，并且在请其品尝美酒佳肴欣赏余兴节目之际，带头举杯预祝双方今后的合作愉快。

注解：

1.authentic 正宗

2.propose a toast 举杯祝贺;

[让我们为~干杯!]是 Let's(propose a)toast to ~ 3.抽空是 take the time out of ~.[承蒙百忙之中抽空,不胜感激!]是Thank you very much for taking the time out of your busy schedule.商业演讲6

新春联谊会

Happy New Year, everybody!

I am very happy to see all of you here to celebrate the arrival of a new year.In particular, I am delighted to have the attendance of Mr.Williams and Mr.Richardson from the United Electric Company.Mr.Williams and Mr.Richardson, I really appreciate your presence here tonight.I hope you will enjoy this Chinese-style New Year's party.Please enjoy the traditional New Year's dishes such as Twan-yuan-huoo-guo and shy-jiin-way.Also, we have plenty of wine for your drinking enjoyment.I think you will be able to enjoy pouring wine to each other.I hope you will have a good time tonight, and wish every one of you a very happy new year.Let's all have fun!

邀请外商客户参加公司内部的新春联谊会，身为主管着者得要作个宴会的开场白。感谢来宾的莅临自不待言，其次由于美酒佳肴当前，演说宜应简短轻松。

Note:

Twan-yuan-huoo-guo:团圆火锅.Shy-jiin-way :什锦辣味.商业演讲

商业演讲

商业演讲7 祝贺升迁

1.为对上司的祝贺

Congratulations, Mr.Hoffman, on your promotion to the managing director of the personnel department.Under your directorship, I am sure the department will grow even stronger and more closely united.Also, I want to take this opportunity to thank you for being our section director.Needless to say, You have always been a great boss, and I'm sure you will make even a greater director in the personnel department.2.为对同事的升迁

I want to say congratulations to you, Jim, for your promotion to sales manager.You have been a great colleague as well as a good friend.And I am proud of you.Good luck, Jim, and come drop by our office any time.这是相当“敏感的”演说。无论上司也好同事也罢，我们对于别人的晋升难免总会有几分“嫉妒”（ENVY）的心情。当然这种心情一旦暴露出来，演说就垮了。诸如“这次的晋升对您来说实至名归”（a promotion you richly deserve)这类赞美之辞乃属必要。

NOTES：

directorship，领导

section director , 课长 colleague , 同事

come drop by, 过来玩 needless to say 不用说

商业演讲8

结婚(Wedding)

On behalf of president Xu Who could not attend today, I would like to first express our cordial gratitude to you for inviting us to this wonderful wedding reception.Also, I would like to extend our warmest congratulations to the newly weds, Mr.and Mrs.Brown.I happen to know the Groom, Mr.John Brown quite well, through our business dealings between his company and mine.I believe Mr.Brown is by far the most competent and efficient businessman I have ever met.Obviously, his competence and efficiency even outside of his profession have also been proved, from the fact that he has today married such a beautiful and intelligent bride.Mr.Brown, with your youth and talent, I am sure that you will have a very happy married life.Let me say congratulations again to you both, and I hope you will not work too hard and leave your wife alone too often.Congratulations!

由于是正式的场合，所以选择稍显夸张的用词，比较能够为整个演说增添一丝情趣。不妨加入一些衬托新人优点与魅力的插曲。然而切忌趁机“华众取宠”，过于隐私性的插曲只会使人扫兴。

NOTES

express cordial gratitude: 表达由衷的感谢

extend our warmest congratulations to:献上我们最诚挚的祝福 bridegroom:新郎

business dealings or business transactions:生意往来

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商业演讲

商业演讲9

介绍他人

Ladies and gentlemen, it is a great pleasure to have you all come to our lecture presentation this evening.Before we start off with the lecture, may I say a few words about tonight's guest speaker by way of introduction?

Tonight's guest speaker, as you all know, is Mr.Song Jiang, currently president of Vtech pacific company.He was born in ChongQing in 1965 and grew up there until he became 18 years old when he was drafted into the Chinese air force to join a special squad called “Flying Dragon.” He narrowly escaped death in the military mission, and after the War, started his own business, and now you know the rest of the story.Forty years later, he is an owner of one of the leading companies in ChongQing with the annual business of NT US$ 5 Million.Tonight he is going to talk about the secret of successful management of his company as he gives us a lecture entitled, “Strategies and Tactics for Corporate Management and Expansion” ladies and Gentlemen, Mr Song Jiang.Notes: lecture presentation:演讲会 be drafted into:征招入伍 the annual business:年营业额 strategies and tactics:战略和战术

商业演讲10

自我介绍

Hello, it's a pleasure to meet you all.I am Yu Lin Jeng.I am from Shanghai, China.This is my third trip to the United States, and I really enjoy staying here.I am working for a trading company as an assistant manager in the overseas distribution section.Thank you.I'm Ma Li.I am a system engineer for IBM.My job is to develop new computer software and I enjoy the job very much, because software development is very creative and imaginative work.So if anyone here is interested in computer and computer software, please let me know.We can spend hours talking about computers.Hello, everybody.I am Ning cai chen from Beijing, I am working for an agent for a electric company in Beijing.It is about five months since I came to the United States, and I miss my family very much.It'll be several months before they come here, and I hope to continue to have an enjoyable single life till then.Thanks.商业演讲

商业演讲

商业演讲11

颁奖典礼

Good morning, everyone.This morning President Lee has asked you to gather here, so that we can have a special occasion to recognize some of our employees for their outstanding performance in the past year.Based on careful consideration and evaluation of performances of all the employees, the selection committee has reached the following decision: the three recipients of the outstanding Performance Award for this year are Mr.BorNan Zhang...Mr.Jun-Fan Cao...and Ms.Sheng ye.Each recipient will be presented with a cash award of($50,000)together with a certificate.Let us proceed to the presentation of awards by President Lee.(president presents the awards to the three recipients)

Needless to say, this year's recipients deserve this award for their dedication and accomplishments.Also, I would like to emphasize that every one of you who wasn't chosen today has a good chance of winning this honor.It takes a lot of hard work and dedication, but you can do it, if you try hard enough.At this time I would like to close the meeting by saying that I wish you all the best of luck.公布得奖名单时，如果以从容不迫乃至稍为卖点关子的语气来进行，现场气氛即可为之高涨。其次，得奖名单的决定勿以个人名义行之，以免遭受非议。结束之前，可别忘了对未受表彰的大多数同仁表示激励之意。

商业演讲12 得奖感谢

Ladies and gentlemen, Mr.President, and all the distinguished guests, I cannot believe that I have been selected as this year's recipient of the Award for Outstanding Performance.When I was informed of the announcement of my nomination, I couldn't believe my ears.In fact, I am still not sure if I really deserve this honor, because I know many of my colleagues who work harder even with a greater dedication than I do.I believe they also deserve this award, and I think I happen to represent them in accepting this award.Through thick and thin, they have always been my precious team mates, adviser, and above all, friends.I want to take this opportunity to thank them all, and want to share with them the pleasure and honor of receiving this award.Thank you very much and I'll be trying my best to contribute to further growth of our company.如果是正式的得奖感言，以 Ladies and gentlemen 来做开场白为宜。若属气氛随和的聚会，就要因场面不同而选不同的说法，这点请注意。

Notes:

through thick and thin：同甘共苦中过来的 deserve this award: 堪当此奖

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商业演讲

商业演讲13 表示感谢

First of all, I want to thank you all for coming to this party.I have thrown this party, because I wanted to thank you all for being kind to me while I have been here.Looking back, it seems like a very short five years living here and working together with you.My wife and I still remember the first day we arrived in Los Angeles, and every thing looked so huge, compared with things in Taipei.The first several months were a difficult time, but we tried very hard to adapt ourselves to the new environment, new life style, and a new place of work.There were times of disappointment, anger, and humiliation, and there were also times of joy, excitement, and happiness, Through them all, you have always been with us to share the sorrow and happiness, and we are deeply grateful to you for that.Millions of thanks to you all, and don't forget to finish your dinner before it gets cold.Notes:

being kind to me :关照

while I have been here:在我任职此地期间 through them all:始终

商业演讲14 结婚周年纪念

On behalf of all the employees invited tonight, I would like to extend our congratulations to President and Mrs.Johnson for the twenty-fifth wedding anniversary.Twenty-five years seems like such a long time, especially to a man like me who got married only recently.I seriously wish I would be able to learn from President and Mrs.Johnson about the secret of having a happy and enduring marriage.Customarily, a gift of silver is given on the twenty-fifth anniversary.We observe that custom, and would like to present a pair of silver ‘jeou’ cups to honor your marriage.with these cups, I'm sure your marriage will always be in a high ‘spirit'

Congratulations, President and Mrs.Johnson!

Notes:

1.in a high spirit: 浓郁甘醇 2.a silver ‘jeou' cup 银酒杯

3.在这种纪念典礼上几乎多半祝贺当事者婚姻的“漫长”和“久远”，不过切忌使用“long”或“old”之类的字眼。尤其在崇尚“年轻”文化的欧美，“old”属负面形象。因以“enduring”（持久）等词来为“老旧”的婚姻事实赋予光明的形象。

商业演讲

商业演讲

商业演讲15 餐后演说

It is a great honor and prestige to be asked to make a speech here tonight.I have chosen a rather serious, unpleasant subject for tonight's speech: it is the problem of trade friction between China and the United States.It seems that criticism is directed mainly toward China for its large trade surplus vis-a-vis the United States.As of the summer of 1997, the annual surplus amounted to some US $ 50 billion.The reason for that is that automobiles and electronic products of China are outselling the American equivalents.Criticism also goes to the closed market of China.Americans demand that China open its market for American agricultural products such as crops, fruit, and food-meat, and that the complex Chinese distribution system be simplified.However, I think the basic posture the Americans are taking needs to be changed.That is, Americans tend to assume that the Chinese are all to blame, and they also demand quick changes from the Chinese.I think what we really need is a little more patience and effort to understand each other.Mutual understanding is indispensable today when international interdependence is the rule.I hope my speech will serve as “food for thought” and that you will be able to “digest” it well.Thank you

Notes:

trade friction:贸易摩擦

trade surplus:贸易盈余

outselling:卖得比...多

distribution system:行销体系

the Chinese are all to blame:都是中国的错 food for thought:思考的食量

商业演讲16 新官上任的介绍

Ladies and gentlemen, it is a great pleasure to have you all to this party to celebrate the inauguration of our new company president, Mr.Cheng-En Lin.I Would like to give a brief profile of Mr.Lin for those of you who do not know him well.Mr.Lin graduated from Tsinghua University in 1980.Right after graduation he started working for our company in the sales department.Between 1983-1995, he visited and lived in six different foreign countries including the United States, Canada, Australia, and New Zealand, to develop our overseas market.Upon returning from abroad, he began to assume the position of executive manager of the sales department and has remained in that position until the appointment to the president this time.He is very aggressive in business, but at the same time, a good husband and a caring father of three children.Ladies and gentlemen, our new president, Mr.Cheng-En Lin!

Notes:

inauguration: 就职典礼

aggressive:积极进取

caring:慈祥

商业演讲

商业演讲

商业演讲17 所属部门与职员的介绍

We are very happy that you have come all the way to visit our company.Small as it may, our company.Small as it may, our department takes pride in having close ties among the staff like a family.Let me introduce our staff, or shall I say, parents and brothers and sisters of the department? Sitting at the center of the office is the head of our department, Mr.Wang.He is our boss, but he never bosses us around.He is a very thoughtful and paternal person who protects us like a parent.Across from Mr.Wang's desk are Mr.Shong, Mr.Wu, Mr.He, and Mr.Zhou, from right to left.They are the family's older “brothers”, so to speak, because of their long and outstanding career in this department.Sitting at the corner of the room are two lovely “sisters” of our family, Ms.Chen and Ms.Liu.They have all the staff's respect and trust for their dedication to work.So that is our department.We hope you will enjoy visiting with us.Notes: small as it may: 尽管小了点

take pride in having...: 以拥有..为傲

close ties：亲密关系

boss around，be bossy:摆架子

paternal:尤如父亲的 across from:面对

dedication to work:献身工作

首先说明部门特征为要，本篇的关键字是“family”。介绍在在场人员时，记得清楚标示其所在的位置。

商业演讲18 公司俱乐部介绍

I believe the employer should serve employees not only by giving salaries, but also by providing opportunities for them to enjoy their life.In that respect, Our company has a great deal to offer.We have more than thirty activity groups organized by workers for athletic and recreational purposes.Among these groups are the Tennis Club, Basketball Club, Popular Music Club, Company Orchestra, Aerobics Club, and so on.Our tennis team is one of the best in the Shanghai area, and currently maintains a winning streak in the east of china District Tournament.Also, our company orchestra was established two years ago, and the members practice twice a week under the instructions by one of Shanghai's best conductors.And for those of you who want to have a good sweat and slim down, we have an Aerobics Club.The club welcomes any body who wants to have a good work-out and slim down, male or female.Please take advantage of these group activities and enjoy yourself.Notes:

athletic and recreational purposes: 运动与娱乐的目的be established:被成立

conductor:指挥

want to slim down，want to lose weight: 想要减肥

take advantage of:利用

商业演讲

商业演讲

商业演讲19 公司简报

It is a great pleasure to have you visit us today.I am very happy to have an opportunity to introduce our company to you.Our company was established in 1980 by Mr.Bruce Huang, the founder and first president of our company.We have been specializing in manufacturing electric appliances and exporting them to as many as twenty different countries around the world.As of 1999, our annual business gross comes up to about US$100 million, and our business is growing steadily.We have offices in Shanghai, HongKong and Beijing where about 1,100 hard-working employees are working diligently to serve the needs of our customers.In order to further develop our overseas market, we need reliable agents to effectively market our products.I hope you will seriously consider doing business with us.Thank you.Notes:

the annual business gross: 总营业额

working diligently:努力工作

agent:代理商

商业演讲20 人 事

I would like to explain our company policy concerning personnel matters including promotion, transfer, retirement and so on.With a few exceptions, we announce promotions and transfers on April 1 every year.The decision about promotions is based upon the judgment of the head of the department concerned as well as the recommendations by the personnel committee.As to transfers, it it usually determined on the basis of the recommendations by the head of the department concerned.We have a flexible policy concerning transfers.That is, if an individual does not wish a transfer, she or he can decline the transfer appointment.As to our retirement policy, we set the retirement age at 60, and allow for earlier retirement if one wishes.We endeavor to give all the employees equal and fair treatment in these matters.If you want to have more information, please contact the Personnel Department.Thank you.商业演讲

商业演讲

商业演讲21 公司的生产与行销过程

Our company takes pride in having special production and distribution systems.Let me describe how unique they are.First, five factories that manufacture our products are equipped with dozens of computer-controlled robots that manufacture the high-quality products with incredible accuracy and efficiency.The factories virtually operate by themselves without human assistance, except for periodical inspections of the robots.Second, the distribution system of our company is also characterized by an effective use of computer.We have established on-line computer communications system with wholesale dealers across the nation in order to supply our products quickly to our customers.Thus, we have one of the nation's most efficient production and distribution systems, and we try to serve our customers in the best way we can.Notes:

dozens of~ : 数十台

商业演讲22 中美经商之道的差异

I think there are at least two differences in the way of business between Chinese and American businessmen.First, Chinese tend to have business negotiation in a rather indirect manner, as opposed to a direct manner of American businessmen.Chinese take time to see Whether their prospective business contacts are really reliable as human beings, for example, by inviting them to a party and socializing with them.In contrast, Americans act with “get-down-to-business-first” mentality.Second, the decision-making process of Chinese companies is considered to be very slow and time-consuming.This is because most Chinese companies have the bottom-up decision-making system, which involves many people in the decision-making, as opposed to the American companies, which usually operate with quick decisions made by the top management.I hope American businessmen will understand these differences in business practices and adjust to the Chinese way of business.Notes:

way of business: 经商之道

indirect:婉转的 as opposed to :相对于

prospective business partners(contacts):将来的交易对象 socialize:交际

in contrast :相对地 decision-making:决策

time-consuming:耗时

商业演讲

商业演讲

商业演讲23 演讲技巧

（一）1.何谓善用空间的演讲

所谓空间就是指进行演说的场所范围、演讲者所在之处以及与听众间的距离等等。演说者所在之处以位居听众注意力容易汇集的地方最为理想。例如开会的时候、主席多半位居会议桌的上方、因为该处正是最容易汇集出席者注意力的地方。

反之，如果主席位居会议桌之正中央，则会议的进行情况会变如何呢？恐怕会使出席者注意力散漫了，且有会议冗长不休的感觉？因此，让自己位居听众注意力容易汇集之处，不但能够提升听众对于演讲的关注，甚至具有增强演说者信赖度权威感的效果。

2.演讲时的姿势如何

演说时的姿势（posture）也会带给听众某种印象，例如堂堂正正的印象或者畏畏缩缩的印象。虽然个人的性格与平日的习惯对此影响颇巨，不过一般而言仍有方便演讲的姿势，即所谓“轻松的姿势”。要让身体放松，反过来说就是不要过度紧张。过度的紧张不但会表现出笨拙僵硬的姿势，而且对于舌头的动作也会造成不良的影响。

决窍之一是张开双脚与肩同宽，挺稳整个身躯。另一个决窍是想办法扩散并减轻施加在身体上的紧张情绪。例如将一只手稍微插入口袋中，或者手触桌边、或者手握麦克风等等。

3.演讲时的视线

在大众面前说话，亦即表示必须忍受众目睽睽的注视。当然，并

非每位听众都会对你报以善意的眼光。尽管如此，你还是不可以漠视听众的眼光，避开听众的视线来说话。尤其当你走到麦克风旁边站立在大众面前的那一瞬间，来自听众的视线有时甚至会让你觉得刺痛。

克服这股视线压力的秘决，就是一面进行演讲；一面从听众当中找寻对于自己投以善意而温柔眼光的人。并且无视于那些冷淡的眼光。此外，把自己的视线投向强烈“点头”以示首肯的人，对巩固信心来进行演说也具有效果。

商业演讲24 演讲技巧

（二）1.演讲时的脸部表情

演讲时的脸部表情无论好坏都会带给听众极其深刻的印象。紧张、疲劳、喜悦、焦虑、等情绪无不清楚地表露在脸上，这是很难藉由本人的意志来加以控制的。演讲的内容即使再精彩，如果表情总觉缺乏自信，老是畏畏缩缩，演讲就很容易变得欠缺说服力。

控制脸部的方法，首先“不可垂头”。人一旦“垂头”就会予人“丧气”之感，而且若视线不能与听众接触，就难以吸引听众的注意。另一个方法是“缓慢说话”。说话速度一旦缓慢，情绪即可稳定，脸部表情也得以放松,再者，全身上下也能够为之泰然自若起来。

2.有关服饰和发型

服装也会带给观众各种印象。尤其是东方男性总是喜欢穿着灰色或者蓝色系列的服装，难免给人过于刻板无趣印象。轻松的场合不妨

商业演讲

商业演讲

穿着稍微花俏一点的服装来参加。不过如果是正式的场合，一般来说仍以深色西服、男士无尾晚宴服（tuxedo)、以及燕尾服为宜。其次，发型也可塑造出各种形象来。长发和光头各自蕴含其强烈的形象，而鬓角的长短也被认为是个人喜好的表征。站出来演讲之际，你的服装、究竟带给对方何种印象？希望各位好好地思量一番。

3.声音和腔调

声音和腔调乃是与生俱来的，不可能一朝一夕之间有所改善。不过音质与措词对于整个演说影响颇巨，这倒是事实。根据某项研究报告指出声音低沉的男性比声音高亢的男性，其信赖度较高。因为声音低沉会让人有种威严沉着的感觉。尽管如此，各位还是不可能马上就改变自己的声音。总之，重要的是让自己的声音清楚地传达给听众。即使是音质不好的人，如果能够禀持自己的主张与信念的话，依旧可以吸引听众的热切关注。

说话的速度也是演讲的要素。为了营造沉着的气氛，说话稍微慢点是很重要。标准大致为5分钟三张左右的A4原稿，不过，此地要注意的是，倘若从头至尾一直以相同的速度来进行，听众会睡觉的。

商业演讲25 善用 Body Language 的方法

演讲的沟通，并非全靠“言语”在进行。能够以“非言语”即所谓的Body Language 和其他为手段来表达各种信息，这已是众人所熟知的事物。根据某项研究显示，70％的沟通可说是以“非言语”为媒介来传达。

因此，脸部表情（facial expressions)、手势（gesture)、姿态（posture)

等等，无不隐含着重要的意义。这些Body Language与言语、文化具有无法割舍的关系。或许是难得其间三味吧？很多英语学习者往往由于作法不当以致予人“东施效颦”的不良印象，所以不可不慎。

对于演说中Body Language的“东施效颦”究竟意指什么呢？心存疑惑的人想来也是不在少数吧。此处且举其一为例。在用英语说：“I don't know"的时候，有人便作出稍为摊开双手并且耸耸肩膀的Body Language。不过这项Body Language系属相当西洋式的姿势，如果由东方人来作的的话，经常带给对方颇不对劲的感觉。这就有如清末民初洋服刚刚传入中国不久时，当穿起洋服招摇过市的话总要惹人侧目的情形一般。

基本上，对于与自己不搭调的Body Language 还是少用为宜。如果刻意摆首弄姿，往往引起反效果。

重要的是，不要勉强。倘若扭捏地模仿”洋人的姿态“，不仅徒然予人卑屈的印象，而且容易招致所谓“中国人也和洋人作同样的Body Language吗？”的奇妙误解。从事演说之际最好根据自己本身的经验，采取自然形成的“Body Language”为宜。

不过有一点要特别注意，即有关“视线”方面，大部分的中国人都有看着“天空”说话的毛病，容易予人不诚恳的印象，所以要留心尽量目视观众才好。

第四篇：律师公众演讲与自我展示技巧lihaizhu

律师公众演讲与自我展示技巧

主讲人：李海珠

引言：

大家好，今天很高兴能利用休息日在点睛网跟大家分享一下律师如何提高自己的口头表达能力、在公众场合做演讲、进行自我展示等方面的一些心得和体会。

【互动交流：在座的年轻律师平常有没有机会在一些公开场合发言超过5分钟？有这样经历的学员请举手，能不能讲一讲你是在什么样的场合做的什么样的演讲？】

【互动交流：在座的律师对自己的口头表达能力有没有一些担忧和顾虑？请站起来跟大家分享一下你的感受。】

作为律师，听说读写是四项基本技能，其中口才是重中之重，我想很多年轻的律师朋友或多或少都会有这方面的困惑。拿我自己来讲，我为什么要把这个题目作为首场课程，因为我在当律师之初，也存在和大家一样的困惑和顾虑。

我在报考大学的时候，应该说我对自己的口头表达是非常自信的，所以我为了做律师，就考了当时考分很高的中国政法大学。进了校以后，在大学4年当中，在口头表达上遭受了一个很严重的挫折。在我们入学第一年第一学期的时候，有一个辩论赛，是政法大学的一个传统，当时的辩题我记得很清楚：“以成败论英雄，还是不以成败论英雄？”我们是正方，要以成败论英雄。在底下大家讨论和准备的时候，我都是口若悬河、非常流畅，所以被推举为四辩。没想到在年级辩论的场合的时候，一看到台下黑压压的300多人，在台上辩论也有非常强的程式规定，所以这样一上台，到自己发言的时候，头脑一片空白，当着大家就支支吾吾一句整话没说出来。

这件事对我的影响很大，以致于我刚刚开始做律师的时候，因为现在很多律师都有这样的困惑，没有老师带，没有进行过系统的训练，庭审的表现到底会是什么样子，自己心里没底。我刚刚做律师去办的第一个案子，是一个合作开发的合同纠纷的案子，当时这个案子案情很复杂，准备的证据材料也很多。在法院开庭之前，我记得是下午1点半开庭，中午我在基层法院门口的小饭馆吃饭，紧张得手心冒汗，最后没办法了，喝了半瓶小二锅头，然后才敢进的法庭。最后我的表现超好，因为这二锅头的“帮忙”，对自己的那些顾虑、担忧就没有那么敏感了。我还记得当时举证质证的时候，对答如流，对对方律师提供的证据很快地寻找到了瑕疵，发挥得淋漓尽致。

开完庭以后，我想：“拿二锅头垫底，恐怕不是长久之计，喝少了不一定能起到预想的效果，喝多了就跟醉酒驾车差不多，律师在法庭上酒气熏熏的肯定不是一个长久的办法。”我想：“这是刚刚开庭，开庭的机会多了，开的久了，我的口头表达就能逐渐变好起来。”但是我没有想到的是，我在开律师事务所之前这5年间，应该说代理的案件不下二三百件，经历了这么多的阵战，都没有让我达到一个预期的在法庭上流利表达的程度，因为还是有束缚，总担心说错话，总担心自己的发言会被对方抓住漏洞和把柄，所以在法庭上就很拘谨。

所以，应对庭审的练兵，都没有让我突破口头表达的障碍。但是什么让我彻底地把包袱放下了？我以前在庭审过程中，比较擅长应对举证质证过程和法官问答过程，只要说话超过3分钟，你马上就会有一些生理的反应：声音局促，手心冒汗，反应能力下降。你带着这样一种状况，你再要去说什么，恐怕底气也没有那么十足，说服力也会打折扣。所以,以我当时那样一个水平，我是靠一套方法最后超越了口头表达的障碍，在外讲课的时候屋里坐着几百人，我都可以滔滔不绝地讲两三个小时。

那么，靠什么来突破的？是从2004年我开了律师事务所以后，通过给社区、企业、高管及员工内训、政府干部讲课突破的。

一、我和我的律所运营会议营销的实战经历

1．给社区讲课2.给企业讲课3．给企业高管、员工内训讲课4．给政府干部讲课

二、会议营销的概念和原理

（一）什么叫会议营销？

【互动交流：什么叫会议营销？】

会议营销，就是通过公众演讲、授课向潜在客户卖产品。

找人来听讲座、参加会议或论坛，通过会上的演讲、展示刺激购买最终形成签单。

（二）什么行业在采用会议营销的商业推广模式

1.保险、理财、电讯行业行销推广 2.各种教育培训机构的免费公开课 3.行业协会的展会、供需见面会 4.企业峰会、论坛、研讨交流活动 5.政府资源、能源、引资招商会

（三）会议营销适合律师开拓案源吗

当前法律服务市场，处于粗放型的初级阶段。

1．营销散发“信息”=客户有效接收“信息”？

一般营销手段：发名片、打电话、发信函、直接登门拜访、网站宣传、博客宣传、QQ咨询、论坛聊天咨询。

律师介绍的法律服务产品客户真的需要吗？律师介绍的成功业绩客户真的信服吗？特定产品的核心价值客户真的理解、认可吗？如果当期没有需求，你还有很多竞争对手，等他有需求时是否还能想起你？

2．律师专业人士形象、法律服务产品的复杂性决定营销手段不能是蜻蜓点水式，而是深入、持续、慢热的。

通过营销，客户接收到的信息：（1）法律服务产品信息应该是完整、深入、详实的；（2）对律师高度的信任感和对产品高度的认同感；（3）给客户留下足够强烈、足够深刻印象，要深刻强烈到一直保持到他出现法律需求时还能想起你。

（四）会议营销的优势 1.有尊严的营销

（1）靠实力说话（说什么）：律师在讲台上展示业务能力、专业素质、人格魅力。（2）靠会说卖钱（怎么说）：客户不再是上帝而是降低成学生；律师升格成老师，在讲台上，通过答疑解惑征服听众形成签单。

（3）和法律服务相结合极大提升产品核心价值

2.有效率的营销

（1）低成本、一对多、成批开发客户的营销。

（2）有效的吸引眼球：亲临会议现场让客户有足够的时间和空间被封闭，从而能够集中注意力，以便律师树立形象、加深印象。

（3）有效的开发与管理客户：有效圈定客户、储备客户、赢得客户、发展客户。

3.真功夫的营销

（1）需要自身素质（2）需要专业素质（3）需要训练方法（4）需要场合锻炼 “真功夫”一旦炼成，难以模仿、复制或超越。

4.有积极社会意义的营销

（1）与公益活动很好结合（2）与法制宣传很好结合（3）与业务梳理和提升很好结合（4）帮助别人一举两得的营销

第五篇：张高睿讲解为什么需要教练技能

张高睿讲解为什么需要教练技能

今天的每一家企业都属于服务业，纯粹的生产商将冒较大的风险，举个最近在美国发生在大事件作为例子：通用和克莱斯勒两家汽车公司要求政府救助，通用甚至提出破产保护，可是福特汽车却不需要帮忙，业务平稳现金流健康，差别在哪儿？最大的差别就在于通用和克莱斯勒都还是停留在“生产厂商”的阶段，要产能最大化而不管经销渠道能否卖得了，强迫吃货，再不行就给贷款吃货再不行就增加新的经销商，这是生产导向型企业。可是福特汽车在两年前引进新总裁，他原任波音飞机副总裁，上任后，他的第一个动作就是“打破行业规矩”，根据“市场需求”制定生产计划，在几年前就开始裁员，增加合作伙伴。今天，他是美国汽车行业的唯一幸存者，通用汽车的股票在过去一年跌去了5/6，福特的市值却涨了四倍。

这不再是一个英明领导人说了算的时代，而是一个“强强联合，优势互补”的新社会。由企业内部开始启动再往外延伸，相互间存在的是尊重和合作。领导管理的模式由早期的“教训、教导”要再加进“教练”的新元素。

张高睿讲解由培训到学习，由教导到教练

许多企业已开始大力发展学习型组织，将传统的“培训”项目转变成为“学习”活动，两者之间的差别在于参与者或学习者的动机，“培训”是相对被动或单向的，是老师教、学员学，它需要更多的智慧转化才能成为企业价值：“学习”则是以学员或企业为主的学习活动，了解他们的需要，为他们量身定做，不在教导，而在互动学习；基于这个基础，促进“教练型的互动学习”模式的形成。它的特色是：以学员个人或团队为主的互动学习，教练少讲多听多问，点亮学员心中的潜能，让它能释放出来，并陪他们走一段路，这已被公认是最佳的人才发展模式。

张高睿讲解教练之“道”

人们面对变革的挑战时，会出现压力，传统的解决压力的办法一般有两种：一种是用技术性的方法去应对挑战，压力降低了，但问题并没有得到真正的解决，挑战依然存在。另一种方法是在重压之下采取逃避策略，逃避工作，逃避挑战，人一旦逃避，压力就转移到其它面对挑战的人身上，自身压力降低了，但同样没有正面而彻底地解决问题。

还有一种有效方法：在人们到达忍耐限度之前，开始进行调适，调适心态，以适应变革的环境，同时在调适的过程中找到有效的方法。变革带给人们威胁和不安，调适性就是让人们直面威胁，将威胁带来的矛盾公开，从而推动人们积极适应环境，开发新的角色关系，找到有创造力的方法。当人们采取调适产生新的解决方案后，挑战得到克服，压力自然降低，学习已经开始。

只有当所有人愿意转变面对改变的信念，调整应对变化的心态，只有当所有人愿意转变面对改变的信念，调整应对变化的心态，调适性领导力才可能发挥作用。从“要我做”到“我要做”有两个条件，一方面领导者在信念上有转变，真正看到“要我做”的不足和“我要做”的价值，在心态上愿意实现这个转变，“我要做”才可能在企业中发生；另一方面，团队成员也要有信念和心态上的转变，内心愿意，积极主动，“我要做”才能够成为现实。

教练的作用发挥在调适的阶段，教练是调适的有效工具。从教练的核心原理中，可以看出教练就是在做调适性的工作。核心原理：你有什么样的信念，就会有什么样的心态，从而有相应的行动和成果，信念和心态决定了我们人生的方向和状态，决定了人生的宽度和成果。只有打开信念，改变心态，才能在变革的环境中积极主动，化不安为创造力。