英语学习我该怎么写创业计划书

第一篇：英语学习我该怎么写创业计划书

Give you an outline of the project planning, you have to understand the inside, useful, do not forget to thank me: jameszjm@163.com

How to write a business plan?

For the risk of seeking funding for the enterprise, the business plan is the enterprise's telephone call card.Venture plan is good or bad, often determines the success or failure of investment transactions.For start-up venture enterprise, the role of the business plan is particularly important, a brewing project, often very vague, through the development of a business plan, the pros and cons of writing down.After the detailed scrutiny.Entrepreneurs will be able to have a clearer understanding of the project.It can be said that the first business plan is the plan to be created to the enterprise marketing to the entrepreneur himself.Second, the business plan can help to sell the plan to venture capitalists, one of the main purposes of the company's business plan is to raise funds.Therefore, the business plan must be described in the book:

(1)the purpose of the establishment of enterprisesthe definition of goods and their attributes is very clear to entrepreneurs, but others do not necessarily know what they mean.The purpose of setting up a business plan is not only to believe that the enterprise's products will have a revolutionary impact on the world, but also to make them believe that the enterprise has the argument to prove it.The business plan for the product of the exposition, to make investors feel: Oh, this product is how wonderful, how exciting ah!“ dare to compete

In the business plan, entrepreneurs should be careful analysis of the situation of competitors.Who are the competitors? How do they work? What are the similarities and differences between the competitors' products and the products of the company? What is the marketing strategy used by competitors? To clear each competitor's sales, gross profit, revenue and market share, and then discuss the enterprise with respect to each competitor has the competitive advantage, to show investors, customer preference of the company is: the enterprise product quality, prompt delivery, proper positioning, the price is right, and so on, business plan to make the reader believe, the enterprise is not only contender for the industry, and the future will be to determine the standard of the industry leader.In the business plan, entrepreneurs should also clarify the risks of competitors to the enterprise and the measures taken by the company.understand the market

Business plan to provide investors with an in-depth analysis and understanding of the target market.To analyze the economic, geographical, occupational and psychological factors, such as consumers choose to buy the company's products, the impact of this behavior, as well as the role of various factors.The business plan should also include a major marketing plan, the plan should be listed in the company intends to carry out advertising, promotion and public relations activities in the region, a clear budget and revenue for each activity.In the business plan, we should also give a brief introduction to the sales strategy of the enterprise: is the use of the outside sales representative or the use of internal staff? The enterprise is the use of reseller, distributor or franchise? What type of sales training will be offered by the company? In addition, the business plan should also pay special attention to the details of the sale of the problem.show the policy of action

Enterprise action plan should be no solution can be hit.In the business plan, the following questions should be clear: how do companies push the product to the market? How to design the production line, how to assemble the product? Which raw materials are needed for the production of enterprises? Enterprises have the production of resources, but also what production resources? What is the cost of production and equipment? Business is to buy equipment or rent equipment? Interpret the fixed cost and variable cost associated with product assembly, storage and transmission.show your management team.One of the key factors to turn an idea into a successful venture is to have a strong management team.The team members must have higher professional and technical knowledge, management talent and years of work experience, to give investors such a feeling: ”look, the team who.If the company is a football team, they has reached the World Cup final.Function of“ management is planning, organization, control and guide the company to achieve the goal of the action.In the business plan should be firstly describe the entire management team and their responsibilities.However, then introduce each management personnel of special talents, characteristics and accomplishments, detailed description of each management 'contribution to the company.Business plan should also be clear management objectives and organizational chart.excellent plan summary

The plan summary of the business plan is also very important.It must be able to make the reader interested and eager to get more information, it will give the reader a lasting impression.Plan summary will be entrepreneurs wrote the last part of the thesis, but investor depends firstly on the content, it will from the plan excerpt and raise funds to the most relevant details, including the basic situation of internal, the ability and the limitation of the company, the company's competition on hand, marketing and financial strategy, the company's management team of concise and vivid generalization.If the company is a book, it is like the cover of the book, so that it can be done to attract investors.It would have the impression that venture capitalists: ”this company will become a giant in the industry, and I can't wait to read the rest of the plan.“

Two, the contents of the business plan plan summary

Plan summary is listed in the front of the business plan book, which is the essence of the concentration of the business plan.Plan summary covers the main points of the plan, in order to be clear at a glance, so that readers can in the shortest time to review the plan and make judgments.Abstract of the plan will include the following contents: introduce the company;main products and business scope;market profile;marketing strategy;sales plan;production planning management;managers and their organizations;financial planning;financial requirements and other conditions.When introducing enterprises, first of all to explain the idea of the establishment of new enterprises, the formation of new ideas and business objectives and development strategies.Secondly, to explain the status of the enterprise, the background of the past and the scope of business.In this part, it is to make an objective comment on the situation of enterprises in the past, not avoiding mistakes.Pertinent pointsAnalysis is often more able to win trust, so that people tend to agree with the enterprise business plan.Finally, I would like to introduce the background, experience, experience and expertise, etc..The quality of entrepreneurs often plays a key role in the performance of enterprises.Here, entrepreneurs should be as far as possible to highlight their advantages and expressed their strong entrepreneurial spirit, in order to give investors a good impression.In the scheme, the enterprise must to answer the following questions:(1)the enterprise of industry and the nature and scope of business;(2)of the main products of the enterprise content;(3)market enterprises in there, who is enterprise customers, they have what needs;(4)business partner, investor who is;(5)enterprises who are the competitors.The competitors of the enterprise development have influence.To be concise and vivid.In particular, a detailed description of the differences between their own business and the market factors for the success of the enterprise.If the entrepreneur knows what he's doing, it's enough for a 2 page paper.If an entrepreneur does not know what he is doing, he may have to write more than 20 pages of paper.Therefore, some investors in accordance with the abstract length ”to pick out the wheat from the chaff“ product(service)Introduction

In the assessment of investment projects, investors are most concerned about the problem is enterprise risk product, technology or service can and on how to solve real life problems, or enterprise risk product(service)can help customers save money, increase revenues.Therefore, product introduction is an essential part of the business plan.Usually, the product introduction should include the following: the definition, properties and characteristics of products;products are mainly introduced;the market competitiveness of products;product research and development process;development of new product planning and cost analysis;product market prospect forecast;brand products and patents.In the product(service)introduction part, the entrepreneur to the product(service)to make a detailed description of the accurate, but also easy to understand, so that investors can not be a professional.In general, product introduction will be attached to the product prototype, photos or other introduction.Generally, the product introduction must answer the following questions:(1)the customer wants the product of the enterprise to solve what problem, the customer can get what benefit from the enterprise product?(2)what are the advantages and disadvantages of the enterprise's products compared with the competitors' products, why do the customers choose the products of this company?(3)what protection measures have been taken by the enterprises for their products, which have the patent, license, or the agreement with the manufacturers who have applied for a patent?(4)why the enterprise's product pricing can make the enterprise produce enough profit, why the user will buy the product of the enterprise in large quantities?(5)the way to improve the quality and performance of the product, and how to develop new products and so on.Products(services)introduced more specific content, which is relatively easy to write up.Although praised their product is selling necessary, but it should be noted, every promise enterprises are ”debt", should try to fulfill.Keep in mind that entrepreneurs and investors are building a long-term partnership.Empty promises, can only be proud of at one time.If the enterprise can not fulfill the promise, can not repay the debt, the credibility of the enterprise is bound to suffer great damage, and thus is a real entrepreneur disdain for.personnel and organizational structure

With the product, the second step to do is to form a fighting force of the management team.Enterprise management is good or bad, directly determine the size of the business risk.And high quality management personnel and good organizational structure is an important guarantee for the management of the enterprise.Therefore, venture capitalists will pay special attention to the assessment of the management team.Enterprise managers should be complementary, but also to have a team spirit.An enterprise must be responsible for product design and development, marketing, production operations management, corporate finance and other aspects of the specialized personnel.In the business plan, it is necessary to clarify the key management personnel, the ability to introduce them, their duties and responsibilities in this enterprise, their past experience and background.In addition, in this part of the business plan in the book, but also to deal with the structure of the company to do a brief introduction, including the company's organization chart;the function and responsibility of various departments;departments responsible person and the main members;the compensation system of the company;the list of shareholders of a company, including recognition of equity, and the proportion of privileges;a director of the company members, all members of the board of the background information.market forecast

When an enterprise to develop a new product or to the new market expansion, the first to carry out market forecasts.If the results are not optimistic, or the credibility of the forecast to make people suspect, then investors have to bear a greater risk, which is not acceptable for most of the venture capitalist.Market forecasts, first of all, to predict the demand: whether the market exists for the demand for this product? Whether the degree of demand can be given to the enterprise to bring the desired benefits? What is the size of the new market? What is the future trend of the development of demand and its status? What are the factors affecting demand.Secondly, the market forecast also includes the situation of the market competitionto create a new market for a new product, or to enter a more financial information has been the market.Focus on a new technology or innovative products of the enterprise can not refer to the existing market data, prices and marketing methods.Therefore, it is to their prediction entered market growth rate and net profit may be obtained, and sell the idea, management team and financial model to investors.And ready to enter an existing market risk enterprises can easily illustrate the size of the market and improve the way.Risk enterprises can obtain the information of the target market on the basis of the first year of the enterprise sales scale planning.Corporate financial planning should be consistent with the assumptions of the business plan.In fact, financial planning and enterprise production planning, human resource planning, marketing planning and so on are inseparable.To complete the financial planning, it is necessary to clear the following questions:(1)the product in each period the amount of the issue is how much?(2)when to start product line expansion?(3)how much is the production cost per product?(4)how much is the price of each product?(5)what distribution channels are used, what is the expected cost and profit?(6)need to hire those types of people?(7)when to start, how much is the salary budget? Wait

Three, check

After the start of the business plan, the entrepreneur had better check it again to see if the plan is able to accurately answer questions from investors, to win investors' confidence in the enterprise.Usually, you can check the plan from the following aspects: 1 do you have a written plan to show that you have the experience of managing a company.If you lack the ability to manage the company, then be sure to make it clear that you have hired a management guru to manage your company.do your business plans show that you have the ability to repay the loan.To provide a complete analysis of the ratio of the expected investors.do you have a complete market analysis of the business plan.It is true that investors are convinced that the product requirements you have stated in the prospectus are true.your business plan is easy to be understood by investors.Business plans should be indexed and catalog, so that investors can easily access each chapter.In addition, it should also be guaranteed that the information flow in the catalog is logical and realistic.5.Do you have a plan summary and put in the front of the business plan summary and the plan summary is equivalent to the cover of the company's business plan book, investors will look at it first.In order to keep the interest of investors, the plan summary should be written.6.Do you have a written plan for your business plan is all right in grammar.If you can't make it, you'd better ask someone to check it for you.Plan the spelling and typographical errors will soon lose the chance of entrepreneurs.do you want to dispel the doubts of investors on the product / service.If you need, you can prepare a product model.Every aspect of the business plan will have an impact on the success of the financing.So if you lack confidence in your business plan, you'd better go to the planning book or consult a specialist.

第二篇：大学生创业计划书该怎样写（本站推荐）

最近有大学生咨询说，想要开一个面包店，可是不知道如何写创业计划书，今天生意鹿平台小编带您看一下，面包店创业计划书应该如何写。首先我们先来看看，一份完整的创业计划书都包括哪些方面：项目简介、项目宗旨、主要产品、服务计划、竞争性分析、营销策略、投资与收益分析、风险与防范措施等，接下来我们来看看，完整的面包店创业计划书都有哪些内容：

一、项目背景： 随着国民生活水平的不断提高，生活节奏不断加快，市民们更趋于喜欢上街购买成熟的食品，面包不仅方便，面包房在饮食习惯上又兼容了中西结合，所以更为受到 大众的欢迎，无论来到超还是逛到步行街，或者大街小巷、居民区和农贸市场，都能感觉到随风飘来阵阵无法抵挡的焙烤香味。面包店因为其方便快捷新鲜而受到众多市民的欢迎，近年来在各大中小城市也如雨后春笋般地越开越多，已经成为了都市的一道靓丽风景线。面包店的数量在不断上升的同时，有些面包店质量变的无法保证，面包店的第一宗旨就是质好新鲜，保证面包新鲜，味道尽量符合大众口味。

二、可行性分析

1、劣势 周边地区、居民小区、市中心等繁华地带已有数家面包店，且显品牌化、连锁化趋势，具有很强的竞争力。本身处于初期阶段，面包制作工艺不够精湛，资金问题，无法进行大规模的宣传。店长营销管理能力（本人为学生，在这方面可能有所欠缺）

2、优势

本人属于学生，在学生喜好方面可以极大的满足广大学生的要求？

能在一定的时间内有较为稳定的客源

利用课后时间亲自了解客户喜欢的面包糕点种类，客流量，客户一次性购买力，主要客户分类（妇女/学生，年龄段）。

三、销售时间、促销手段、服务等

时间：面包屋营业时间从早上6点至晚上12点；营业员一般有1-2个，师傅1人，分早晚两班，面包师傅需要早上和下午各做两批面包，以保证面包新鲜。促销手段：新店开张，可以以较低的价格先吸引一批客户（原价的八折左右）对于一次性超过一定金额的客户，可以永久打八五折（会员制度），可以进行捆绑销售，将不同种类一起销售。

服务：尽力做到客人至上，对客人的要求尽量满足，听取客人意见改进服务方式等。

四、小店宗旨、目标等

我们提供给消费者新鲜、美味的面包，色香味是顾客选择面包屋至关重要的因素，我们将“新鲜出炉”和“味道是否可口”放在第一、二位，味道的好坏直接决定未来客源的多少。卫生状况也是消费者作出购买行为时重要的考虑因素，味道对吸引“回头客”至关重要，而卫生状况是前提，良好的卫生状况让客人心情舒畅，提高对小店的正面评价。我的目标是在我在校期间能够，赚回本钱，并且有较好的口碑，有稳定的客源，其中回头客占有一定的比例。

五、经营环境与客户分析

1、店面地址 面包屋的选址十分重要，有个好的位置，面包屋就成功了一半。与有些商店不同，并非所有闹市区就适合开面包屋。闹市区顾客去那里更多是为了买服装等商品，很少选择在那里就餐，有时走累了才找个地方喝点水，顺便休息一 下。消费者会就近选择购买场所，所以普遍认为理想的面包屋应开在大型住宅区的出入口、菜市场附近、公共汽车站旁等地，还要有一定消费能力的群体。按习惯，人们一般都就近选择面包屋就餐，而很少跑到较远地方的面包屋去，所以理想的面包屋应开在大型住宅区的出入口、菜市场附近、公共汽车站旁等地，总之要在生活气息浓厚的地方。

2、客户消费行为分析：

1）目标消费群的食用习惯：目标消费群为有一定消费能力的群体，主要为女性、学生和小孩；她（他）们的习惯是，将西点作为早点或夜宵、平时零食、生日蛋糕等。

2）目前流行产品：蛋挞、菠萝包、艺术蛋糕、冰皮月饼等。3）消费特征： 色香味是顾客选择面包屋至关重要的因素，把是否“新鲜出炉”和“味道是否可口”放在第一、二位，而价格包装并不太重要；

味道和卫生状况也是消费者作出购买行为时重要的考虑因素，卫生状况是前提，而味道对吸引“回头客”至关重要；

讲究方便快捷；在味道和卫生状况且差别不大的情况下，消费者会就近选择购买场所；所以理想的面包屋应开在大型住宅区的出入口、菜市场附近、公共汽车站旁等地，总之要在生活气息浓厚的地方； 崇尚知名品牌；超过六成的人买面包和糕点时首选知名连锁面包屋，而百货商店面包专柜，超级市场和货仓式商场的市场占有率不大，合计也难以占领过三成的市场； 挑剔卫生状况；店铺、营业员的卫生状况是目前消费者普遍不满的地方； 好奇、实惠；众多品种花色、产品特价永远是吸引消费者的法宝。影响购买的因素：新鲜（保质期）、口味、地点、品牌、卫生、促销、价格等为重要因素的递减顺序。

六、资金预算

一般在不计房租的情况下，一问30~50平米的店面均需5万元左右的资金。包括： 1）设备投入如烤箱、醒发箱、冰箱、大小搅拌器、操作台等约1万元左右（设备以二手货为主——； 2）工用具投入如烤盘、各种模具、刀具需2千元左右

3）货架、展示柜5千元左右；其余原料、办营业执照流动资金等约1万元。

4）周转金（至少是总投资的30%）4）店租（建议预测月营业额的8%～17%）、店型（依据营业性质而定）、租期（一般最好为3年～10年）、装修+空间动线设计（依据预算、产品类别及店铺风格而定）。设备：烤箱、醒发箱、冰箱、大小搅拌器、操作台、收银台、各种模具、刀具、原料等。

员工：营业员1-2人（本人可兼职）需约3000元左右（分早晚班），糕点师傅一名需约3000元左右。注意事项：

一、面包店是一个顾客忠诚度很高的行业。所以，你从一开业开始，就要保证出品的质量。

二、现在国家对食品行业的监管越来越紧，有消息称面包店装人实行QS制，到时你的开的店如果达不到QS对面积等方面的要求，就会被强制关闭。不过我个人估计这个要实行还不是短期能实现的（暂略）。

三、味道和卫生状况也是消费者作出购买行为时重要的考虑因素，卫生状况是前提，而味道对吸引“回头客”至关重要

四、影响购买的因素：新鲜（保质期）、口味、地点、品牌、卫生、促销、价格等为重要因 素的递减顺序。

五、评估日产量能力：一天可以产多少量，可以做几种产品。不管在哪个行业创业，做什么创业项目，创业计划书都起着至关重要的作用，因此大家一定要重视创业计划书。

第三篇：英语创业计划书

英语创业计划书

班级：土木113 学号：2011030306 姓名：谷统鑫 指导教师：孙德梅 系别：建筑工程系

创业计划

创业名称：茶餐厅创业计划计划

创业灵感：

茶，在我国历史悠久，传说茶是“发乎于神农，闻于鲁周公，兴于唐而盛于宋。”茶圣，唐代陆羽(公元733-八百四年)就编撰了世界上第一部茶叶专著《茶经》。经营目标：

现在市场从事茶叶经营的另批商店和供销人数众多，但真正懂得茶文化、茶艺、茶保健的专业人员甚少，人们在品尝茶的清香，回甘的同时能了解一些茶文化，茶艺方面的知识，掌握一些茶保健功能既能增添茶趣味，又能对人体健康、防病有帮助，何乐而不为呢?因此，我选择从事茶叶经营项目的同时能普及茶知识，理由就是在增加经济效益的同时，提高社会效益。

计划摘要：

在经营活动中，首先是提高服务质量，热情接待每一位顾客，根据顾客的需求，有的放矢，介绍产品的特色、层次、价格，同时提供有关的冲饮方式，保健知识，储藏方法等专业知识，为了成功的开展经营活动，在经营活动初期，做好宣传工作，如印制名片发放，告知经营特色，服务内容(如免费配送、免费咨询等)优惠程度，双向联系方法，根据多年的社区医疗服务经验，以热情服务、优质产品、优惠价格、耐心咨询争取赢得市场一份。具体策略和步骤：

风险防范措施：

1、走企业，访社区，价格优惠，服务到位——推销

2、对购上等佳品或购量较大者送茶艺品——促销

3、茶艺展示，提高购物兴趣，普及茶文化——展销

风险意识心理准备：(共八个月约亏损32113.80元)

1、创业初期，亏本让利，得到市场认可，付学费必不可少，准备按固定费用，承担亏本风险，当月以60%每月递减10%，六个月后达到持平，初算如下：第一个月：9578*60%=5746.80元

第二个月：9578*50%=4789.00元

第三个月：9578*40%=3831.20元

第四个月：9578*30%=2873.40元

第五个月：9578*20%=1915.60元

第六个月：9578*10%=957.80元

总计：20113.80元

2、从而始租铺经过办理行业许可证、健康证、申办创业组织办理相关手续，期间还要装璜，涤置必要设备，进货等许多准备工作。约持续二个月时间，要付二个月商铺租金12000元。

本项目开业资金约12万RMB，预算如下：

资金来源为：自筹资金7万RMB，贷款5万RMB。

租借商铺：面积约30平方、瓶：1000元。

电话(固定+移动)：2000元。

合计：8000元。

工资支付：本人工资1000元/月

雇工工资：8000元/月。

合计：1800元。

电费：冷柜、店内照明、店外广告：700元/月。

通讯、交通费：300元/月。

进货：约3万元(少量多次)

开业前资金投入：

房租24000元、装璜20000元、设施8000元、进货30000元

合计：8.2万RMB。

保本业务量分析：(装璜费20000元+设施添置费8000元)/三十六月=778元(折旧)/月

房租费6000元/月、工资1800元/月、通讯、能源费1000元。

计：每月支出9578元(固定费用)

拟：毛利率35%、国税17%

9578+9578*0.17/0.35=32018元/月(营业额)，约1100元/天(营业额)

Business plan

Business name：Tea restaurant business plan The entrepreneurial inspiration：

Tea, has a long history in China, the legend “Shennong tea is made from, Wen Lu Zhou Gong, Hing in Tang Dynasty and flourishing in Song dynasty.” Tea sage, Lu Yu of the Tang Dynasty(AD 733-eight hundred and forty years)on the compilation of the first tea monograph “tea”.Business objective：

Now the market is engaged in tea business and another store and supply a large number, but really understand tea culture, tea, tea health professionals understood, we taste the tea fragrance, aftertaste and can understand some of the tea culture, tea knowledge, master some tea health function can add tea tastes, and to human health, disease prevention and help, what is there against it? So, I choose in the tea business projects at the same time to popularize the knowledge of tea, reason is the increase in economic benefits at the same time, improve the social benefits.Program abstract：

In business activities, the first is to improve the quality of service, warm reception every customer, according to the customer demand, have a definite object in view, introduces the characteristics of products, price levels, at the same time, provide the beverage, health knowledge, method of storing knowledge, in order to succeed in business activities, business activities during the early, do good propaganda work, such as a printed card issuance, inform the operating characteristics, service content(e.g., free delivery, free consulting)preferences, two-way contact method, according to many years of community medical service experience, to warm and services, quality products, preferential prices, to win the market a patient consulting.Specific strategies and processes：

Risk prevention measures:

1, take the business community, visit, price concessions, services in place--sell

2, the purchase of Jiapin quality or quantity big tea art--Promotion

3, art display, increase in popularity--shopping, tea culture exhibition

Risk awareness prepared:(a total of eight months of about 32113.80 yuan loss)

1,EntrepreneurshipInitially, a Rangli, recognized by the market, pay the fee is essential, prepared according to the fixed costs, assume risk of deficit, the monthly decline to 60% in 10%, six months after reaching the flat, calculation is as follows:

The first month: 9578*60%=5746.80 yuan

Second months: 9578*50%=4789.00 yuan

Third months: 9578*40%=3831.20 yuan

Fourth months: 9578*30%=2873.40 yuan

Fifth months: 9578*20%=1915.60 yuan

Sixth months: 9578*10%=957.80 yuan

Total: $20113.80

In 2, thus beginning the rental shop go through trade license, health permits, bidEntrepreneurshipOrganization to handle the relevant formalities, period also decoration, polyester and the necessary equipment, the purchase and many other preparations.Last about two months time, need to pay two months rent 12000 yuan shop.The practice of project funds of about 120000 RMB, the budget is as follows:

Funding sources: self-financing loans 70000 RMB, 50000 RMB.Rental shops: area of about 30 square, bottle: 1000 yuan.Telephone(fixed and mobile):2000 yuan.Total: $8000.Pay: I pay 1000 yuan / month

Employee salary: 8000 yuan / month.Total: $1800.Electricity: refrigerator, shop, store and outdoor advertising lighting: 700 yuan / month.Communication, traffic fee: 300 yuan / month.Purchase: about 30000 yuan(a small number of times)

Prior to the opening of capital investment:

The rent of 24000 yuan, 20000 yuan, 8000 Yuan decoration facilities, the purchase of 30000 yuan

Total: 82000 RMB.Breakeven analysis of business amount:(decoration cost 20000 yuan + facilities purchase cost 8000 yuan)/ thirty-six months of =778 yuan / month(depreciation)

Rent 6000 yuan / month, salary 1800 yuan / month, communication, the sources of energy cost 1000 yuan.Gauge: monthly expenditure 9578 yuan(fixed cost)

Quasi: gross margin of 35%, the national tax 17%

The 9578+9578*0.17/0.35=32018 yuan / month(turnover), about 1100 yuan / day(turnover)

第四篇：没有创业计划书该如何创业？——大学生创业网

没有创业计划书该如何创业？——大学生创业网 我打算在校园里开个复印打字店，听说创业之前都要写创业计划书，可我不知道该怎么

写，需要写些什么。这个创业计划书真的那么重要吗？回答问题共青团系统SYB创业培训北京示范班的李耀珠老师告诉笔者：每一个企业都需要创业计划书，无论你是开一个厂子还是开一个小店，都需要给企业做一个完整的设计。这包括你需要评估市场，做营销计划，对市场进行分析，对现金流量进行控制等等。这就是一个资金、生产、销售和分配方面的计划。创业计划书是一个你要怎么办企业的计划，需要创业者在管理上进行详尽的考虑，而不一定是要一个文字上的表述，可以用表格或其他的形式去呈现。这不是一个虚拟的东西，而是一个有关企业业务和经营管理方面实实在在的东西。“对于大多数的企业来说，初创的时期不一定需要一个非常完备的创业方案。我看到浙江的许多企业，当初就类似于一个小作坊，但创业者就大胆地开始干了。这也是一种创业模式。”北京佳创易人顾问有限公司的总经理钟洪奇告诉笔者。钟洪奇的公司是一家媒体公关公司。他坦言，公司开创于网络经济破灭的2001年，他是在外部条件不是很理想的状态下迈出的第一步。当初他也没有做出一个很完整的创业计划书，但没有创业计划书并不意味着不进行前期的思考和准备，创业者在初期还是要对自己有清醒的认识。创业之前，他一直在积累自己的资金、经验和客户资源。做了多年记者的钟洪奇由于有了对媒体运作的深入了解，于是真正确立了自己优势的所在。“我认为在创办企业前只要考虑三个问题：资金层面的问题、业务层面的问题以及发展的问题。但不一定要有完整的成文的创业方案。”对待创业计划书要不要具体完整成文这个问题，云南鑫艺佳金榜题名教辅中心的张广臣总经理也有类似的看法。他创业的时候也没有完备的计划书，只是心里有数了就去做了。这个“数”主要包括对销售市场的分析、对竞争对手的分析，能从哪里拿到合同等这些方面有大体的考虑。“有了想法，有了创业资金我就去做，刚开始的时候还借钱去做。如果完全按一种书面化的方案去呈现，我觉得会吓倒创业者的。”同时，他们也表示，随着企业发展壮大，形成书面的东西还是很重要的。张广臣现在做计划还是要形成文字上的东西，哪怕不具体成文，也要将项目列清楚。“企业要上台阶，上规模，就需要改变一些东西。一些原始的本能的管理方式，比如言语沟通，无法满足企业的需要，这个时候就需要有书面的东西出现。”钟洪奇告诉笔者。钟洪奇还提醒了另一种情况的存在：如果有投资者给你投资，就需要很完整的创业方案。但针对国内大多数中小创业者一般的自主创业而言，这个要求不是非常严格。

第五篇：英语培训班创业计划书

英语培训班创业计划书

创业计划书

企业名称 创业者姓名 日 期 通信地址 邮政编码 电 话 传 真 电子邮件 目 录

一、企业概况----------------------------1

二、创业计划作者的个人情况------1

三、市场评估-----------------------------2

四、市场营销计划-----------------------4

五、企业组织结构-----------------------5

六、固定资产-----------------------------7

七、流动资金-----------------------------9

八、销售收入预测(12个月)-------10

九、销售和成本计划--------------------11

十、现金流量计划-----------------------12 2

一、企业概况

主要经营范围: 英语培训包括:英语语法培训，英语音标培训，目的是提高英语应试能力

企业类型

?生产制造 ?零售 ?批发 ?服务 ? 农业 ? 新型产业 ?传统产业 ?其他

二、创业计划作者的个人情况 以往的相关经验(包括时间): 教育背景，所学习的相关课程(包括时间): 物理，英语 3

三、市场评估

目标顾客描述: 在校中学生，高中生 想提高英语成绩的所有学生 市场容量或本企业预计市场占有率: 市场容量很大，学校放假了，大多数学生家长都想让孩子过一个充实的暑假，都想让孩子利用假期提高自己，加强学习。

所以这个市场很大。市场容量的变化趋势: 4 竞争对手的主要优势: 1(开办时间久，有一定经验。2(3(4(5 6(竞争对手的主要劣势: 1(2(3(4(5(6(本企业相对于竞争对手的主要优势: 1(地理位置有优势。教室通风明亮。2(有一定的社会关系可以招到学生。

3(有创业激情，有创业计划，老师有激情，教材有一定吸引力。4(有独特的教学形式，情景教学，寓教于乐，主动学习，积极乐观。5(独特的新概念授课方式，发散思维学习新概念，课堂充满激情 6(本企业相对于竞争对手的主要劣势: 1(没有经验，第一次尝试，但是会付出百分百的努力。2(3(4(5(6(5

四、市场营销计划、1(产品

产品或服务 主要特征

英语语法时态课程 从简单做起，掌握英语所有语法，时态。为以后的英语 学习打下良好的基础

依据海伦国际英语，不仅仅是为了让同学扎实地掌握英语知英语音标口语课程 识，更是要让孩子能够以一种自然、自信与坚定的态度来使用 英语

数学课程 夯实基础，预习课程 英语新概念课程 2(价格

产品或服务 成本价 销售价 竞争对手的价格 英语读写课程 212 300 350 英语口语课程 212 300 350 数学课程 212 300 英语，数学 500 折扣销售 赊账销售 3(地点(1)选址细节: 地址 面积(平方米)租金或建筑成本 新市西街西关影剧院旁 40 800 6(2)选择该地址的主要原因: 人口密度，文化背景和消费水平，地理位置和交通情况，租金合适、周边环境 市场秩序

稳定、辅助条件满足、方便 学校多，小区多，交通方便(3)销售方式(选择一项并打?): 将把产品或服务销售或提供给:?最终消费者 ?零售商 ?批发商(4)选择该销售方式的原因: 4(促销

人员推销 发传单 成本预测 400 广告 广告牌，宣传牌 成本预测 100 公共关系 成本预测 营业推广 成本预测

五、企业组织结构

企业将登记注册成: ?个体工商户 ?有限责任公司 ?个人独资企业 ?其他 ?合伙企业 7 拟议的企业名称: 企业的员工(请附企业组织结构图和员工工作描述书): 月薪 职务

业主或经理 经理 1500 员工 教师 1500 企业将获得的营业执照、许可证: 类型 预计费用 工商执照 60 办学许可证 100 企业的法律责任(保险、员工的薪酬、纳税): 种类 预计费用 合伙(合作)人与合伙(合作)协议: 内 容 合伙人: 条 款 出资方式 出资数额与期限 利润分配与亏损分摊 经营分工、权限和责任 8 合伙个人负责的责任 协议变更和终止 其他条款

六、固定资产 1(工具和设备

根据预测的销售量，假设达到100%的生产能力，企业需要购买以下设备: 名称 数量 单价 总费用(元)电脑 2 3000 6000 桌，椅 30 20 600 教学用具 2 100 200 供应商名称 地 址 电话或传真 2(交通工具

根据交通及营销活动的需要，拟购置以下交通工具;名 称 数 量 单 价 总费用(元)9 供应商名称 地 址 电话或传真 3(办公家具和设备 办公室需要以下设备

名 称 数 量 单 价 总费用(元)电脑 1 3000 3000 供应商名称 地 址 电话或传真 4(固定资产和折旧概率 项 目 价 值 年折旧(元)工具的设备 6000(两台电脑)600(用十年)交通工具 办公家具和设备 店 铺 厂 房 土 地 10 合计

七、流动资金(月)1(原材料和包装 项 目 数 量 单 价 总费用(元)房租 1 850 850 供应商名称 地址 电话或传真

2(其他经营费用(不包括折旧费和贷款利息)项目 费用(元)备注 业主的工资 1500 雇员工资 1200 租 金 850 营销费用 500 刚开始要多点 公用事业费 维修费 保险费 11 登记注册费 其 他 合计 4050 12

八、销售收入预测(12个月)销售后 销售情况 1月 2月 3月 4月 5月 6月 7月 8月 9月 10月 11月 12月 合计 的产品或服务

销售数量(1)平均单价 月销售量

销售数量(2)平均单价 月销售量

销售数量(3)平均单价 月销售量

销售数量(4)平均单价 月销售量

销售数量(5)平均单价 月销售量

销售数量(6)平均单价 月销售量

销售数量(7)平均单价 月销售量 销售总量 合计 销售总收入 13

九、销售和成本计划

金 额(元)1月 2月 3月 4月 5月 6月 7月 8月 9月 10月 11月 12月 合计 项 目

含流转税销售收入 销

流转税(增值税等)售 销售净收入 10000 业主工资 1500 员工工资 1200 租 金 800 营销费用 300 公用事业费 维修费 成 折旧费 贷款利息 保险费 登记注册费 原材料(列出项目)(1)桌椅 600 本(2)黑板 50(3)(4)(5)总成本 4450 利润

企业所得税 税 个人所得税 费 其他 净收入(税后)14

十、现金流量计划

金额(元)1月 2月 3月 4月 5月 6月 7月 8月 9月 10月 11月 12月 合计 项 目 月初现金 现金销售收入 现 赊账收入 金

流 贷 款 入 其他现金流入 可支配现金(A)现金采购支出(列出项目)(1)(2)(3)赊购支出 业主工资

员工工资 现 租 金 金 营销费用 流 公用事业费 出 维修费 登记注册费 设 备

其他(列出项目)税 金

现金总支出(B)月底现金(A-B)15