BEC真题口语总结

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第一篇:BEC真题口语总结

第四辑

TEST1 : Part 2:

1、marketing

importance of advertising slogans in promoting a brand or product..广告标语对宣传品牌和产品的重要性

2、information management

importance of keeping staff informed about company policies and plans

让员工了解公司政策和计划的重要性

3、purchasing

how to achieve and maintain good relations with all suppliers

怎样取得和保持和供应商的良好关系

Part3: your company proposing send a team of staff abroad six months to set up an office and train local employees.Recommendations for that.公司拟派员工出国开设分公司或机构培训当地员工,提建议。

1、how to select appropriate staff to manage the project

怎样选择合适的员工

2、what preparation and advice the staff would need before leaving

员工出发前应该做哪些准备,得到什么建议

Follow: 在国外短期工作有什么优势,在国外工作会遇到什么问题,在国外工作怎么获得信息,国际交流频繁对公司运作的影响,公司在国外开分机构多重要

TEST2 Part 2:

1、Time management: the importance of planning work time effectively.有效安排工作时间的重要性

2、project development: how to ensure inter-departmental co-operation on new project

怎样确保各部门之间在新项目中的合作

3、purchasing: how to evaluate and select new projects

怎样评估和选择新项目

Part 3: finance director of your company is concerned that the majority of its income comes from one main client.recommendations on expanding customer base.财务主管担心主要收入来自一个大客户,所以想扩大客户群

1、what the potential dangers are of having only one main client 只有一个大客户的潜在危险

2、how the company could try to gain additional clients

公司怎样才能拉到客户

Follow :一个相对较小的客户群的好处,除了好的客服以外怎么才能巩固和客 户之间的关系,跨国企业怎么长期让客户高度满意,怎样应对日益激烈的竞争

TEST 3 Part 2:

1、Product promotion

how to make effective use of the media when promoting a new product or service.怎样有效利用媒体对新产品和服务进行宣传

2、Information management

importance of an effective internal communication system in a company.一个有效的内部交流机制的重要性

3、Technology

the factors involved in assessing the cost-effectiveness of new technology

对新技术成本有效控制的因素

Part 3: Pharmaceutical company you work for keen to participate in an international conference abroad.recommendations about participation.你工作的医药公司想出国参与一个国际会议,提建议

1、how to select staffs to represent the company at the conference.怎样选择员工

2、what practical arrangements should be made before the meeting.会前准备

Follow:是否愿意参加国际商贸会议,国际会议对公司有公司有什么好处,对员工有什么好处,对举办城市有什么好处,你认为会议对商务交流有持续影响吗

TEST 4 Part 2:

1、Personal skills

how to motivate employees to achieve their full potential 怎样激励员工发挥潜能

2、Project management

Importance of teamwork for effective management of a project 团队工作队项目有效管理的重要性

3、Health and safety

how to develop a responsible attitude among staff to it 怎么树立员工对健康安全负责的态度

Part 3:

1、your company has been invited to take in a trade fair, which will take place during the busiest time of the year.You have been asked to decide if staff should be there.公司应邀在一年中最忙的时候参加交易会,决定去不去

1、what the advantages and disadvantages are of attending it.去的有利和不利方面

2、which members of staff would most usefully represent a company at it.哪些员工最能代表公司参会

Follow:参会有趣吗,参展公司怎么布置展台吸引游客,对展会来说最合适的产品和服务是什么,有哪些将公司产品推向国际的其他方法,交易会对当地就业有多重要

第三辑 TEST1 Part 2:

1、Customer relations

importance to a company of reliable customer opinions of products

顾客对产品的信赖对公司的重要性

2、Staff development

importance to a company of developing effective career plans for staff

对员工进行有效的职业规划对公司的重要性

3、Business strategy

how to maintain the confidence of company shareholders

怎么样保持股东信心

Part 3:

Your company’s location in a busy city centre means the staff often complain about the time taken to get to work.Recommendations.公司位置在市中心,员工抱怨上下班时间,建议

1、whether it would be better for staff to use public or private transport.乘坐私人或者公共交通工具是否更好

2、what the effects might be of allowing staff to work flexible hours 让员工灵活安排工作时间有什么影响

Follow:你愿意每天花很长时间上下班吗,公司是否给予交通补贴,什么会影响公司选址在市中心的决定,科技对今后人们工作地点的影响,改变员工工作时间和地点会带来哪些长远的影响

TEST 2 Part 2:

1、Quality control

importance to a company of monitoring the quality of its goods and services 对产品和服务监控的重要性

2、Information management

how to ensure information is managed effectively

怎样确保信息管理的有效性

3、Financial planning

the factors involved in deciding on appropriate pricing strategies 要制定合理的价格策略要考虑哪些因素

Part 3:

Your company is about to take over another company and keen to encourage staff from both companies to work together effectively.Prepare proposal for team building

接管另一个公司,要让两个公司员工在一起有效工作,建议

1、what kinds of work projects and leisure activities would be suitable to encourage teamwork

什么工作项目和业余活动能促进团队合作

2、what kinds effective teamwork could bring to the company.团队合作的好处 Follow:在一个好的团队中个人所获的益处,一个工作团队最好多少人,你认为公司既需要个人主义者还需要团队工作者吗,让全体员工作为一个整体融洽工作是所有员工或者说是公司的责任吗,对公司进行长远规划时应该对团队打造做多远的考虑

TEST3 Part 2:

1、Staff relations

importance to provide a range of facilities for all staffs

公司对员工提供设施的重要性

2、Technology

importance to regularly upgrade its technological equipment

经常升级技术设备的重要性

3、Strategic planning

factors involved in managing change effectively

有效的应变管理要考虑哪些因素

Part 3:

Company is considering funding a regional educational project for 16-18 years old students interested in following a business course.recommendations for the schemes.公司投资当地教育,让有兴趣的年轻人学习企业课程,建议

1、how the project could be used to promote the name of the company

怎么利用这个项目宣传公司品牌

2、how to monitor the progress and outcomes of the project

怎么检测这个项目的结果和进展

Follow: 什么方法更能广泛传播公司品牌,公司怎样选择年轻人来这个教育投资项目,参加培训项目对年轻人有什么好处,公司对教育项目的投入重要吗,国家范围内对商业人士的培训有多重要

TEST 4 Part 2:

1、Customer service

importance of providing effective after-services for customer

售后服务的重要性

2、Purchasing

importance of maintaining personal contact with potential suppliers

和供应商保持联系的重要性

3、Recruitment

how to ensure that the advertising of job vacancies is effective

怎样保证对空余职位的广告宣传有效性

Part 3: Your branch has been identified as having the lowest turnover of staff.Suggest ways in reducing turnover in other branches.你所在部门员工换手率最低,建议如何在其他部门降低换手率

1、what the reasons for high staff turnover in a company might be

造成换手率高的原因

2、what effect high staff turnover might have on future methods of selecting staff

今后怎样考虑选择员工

Follow: 在一个换手率很高的部门员工会受到什么影响,高换手率会影响客服吗,高换手率对公司也有好处吗,公司招募新员工进现存团队有好处吗,在以后员工跳槽会越来越频繁吗

第二辑 TEST 1 Part 2:

1、Customer relations

importance of making customer feel valued

让顾客觉得有价值的重要性

2、Company growth

importance to a company of controlling expansion

掌控扩大发展的重要性

3、Marketing

how to ensure that agents maintain a high level of effectiveness when representing a company

怎么样确保代理人保持对公司的高度代表性

Part 3:

Your company planning to introduce a suggestion scheme and encourage staffs at all levels to contribute ideas.Consider ways of setting up the scheme.公司拟定了一个计划,想让全体员工建言献策,考虑制定这个计划的方法

1、how to set up the scheme so that all staff feel they can contribute 怎样制定这个计划才能让所有人感到他们能参与进来

2、how suggestions from members of staff could be evaluated.怎么评定员工提出的建议

Follow:什么类型的公司最受益这种计划,公司还有哪些其他方式激励员工对公司发展建言献策,让员工更多参与公司活动的其他方法,公司获取顾客建议和评价有哪些渠道,新点子对公司保持竞争力有多重要

TEST 2 Part 2:

1、Communication skills

importance of foreign language training for selected employees

外语培训的重要性

2、Advertising

how to select a suitable agency to handle a company’s advertising

怎么选择合适机构来进行广告宣传

3、Finance

how to decide whether to float a company on the stock market

怎样决定公司是否上市

Part 3: Company needs to relocate several members of staff to a new branch opening in another part of the country.You have been asked to submit ideas on how to make relocation attractive for staff.公司需要在其他城市的分部重新安置新人员,提出观点怎样让新地点吸引员工

1、which types of financial incentives the company could offer to staff 公司应该对员工提供哪些财政激励

2、what information staff could need to know about the new location 公司员工应该知道哪些新址的信息 Follow:重新安置的员工还需要哪些帮助,怎样鼓励不愿意重新安置的员工进行安置,选择分公司的位置对公司有什么影响

TEST 3 Part 2:

1、Personal management

importance to a company of having well-motivated staff

积极主动的员工对公司的重要性

2、Strategic planning

how to decide whether to purchase or rent company premises

怎么决定是否购买或者租用厂房

3、Sales

how to ensure price levels for new products are set appropriately

怎样确保合理定价

Part 3:

Company consider providing a fitness center on premises to help employees improve their health and fitness.Recommendation for the scheme.公司考虑在公司用地建一个健康中心,建议

1、what benefits the center would bring for the company

健康中心给公司带来哪些好处

2、how to promote the need for health and fitness to all staff

怎样促进所有员工的健康

Follow:公司的健康设施在全体员工那里都受欢迎吗,员工要付费使用吗,保持员工身体健康的其他方式有哪些,对员工家人也应该提供这方面的服务吗,这是员工所关心的合理的福利待遇吗

TEST 4 Part 2:

1、Market research

importance of finding out about customer’ habits and attitudes.发掘客户喜好和态度的重要性

2、Financial management

how to identify ways of reducing costs in a company

怎样确定降低成本的方法

3、Communication

how to achieve an effective working relationship between different departments within a company

在不同部门间怎么形成一个有效的工作关系

Part 3:

Considering setting up an incentive scheme to improve staff performance.Recommendations for that.公司正计划激励机制来改进员工绩效,建议

1、what benefits an incentive scheme for staff would bring to the company.员工激励计划给公司带来哪些好处

2、what types of incentives could be offered 可以提供何种激励

Follow:那种激励方式最能让员工努力工作,激励计划不利因素,公司对员工额外劳动的奖励非常重要吗,公司怎么增强员工的忠心度,传统的员工之间或员工与上级之间的关系在将来有何种变化

第二篇:BEC中级口语真题

剑桥商务英语(BEC)中级口语考试试题

口语考试分为三部分:

第一阶段:考官和考生交流,时间大约3分钟Example 1.Q:What’s your name? A:My name is(Kate)(注:括号内的为参考答案).Q:Where are you from? A:I come from(JiangSu Province)3.Q:Are you a student or worker?

A:I am a(student/worker)

要点::以上问题,只要你简单阐述就行了,不要长篇大论,而且老师问什么,你回答什么,千万不要拖泥带水。

Exercise:(每人问两个问题和答两个问题)

1、What is your major?

2、Which course do you like best?

3、Why do you study English?

4、Do you like doing business? Why?

第二阶段:时间大概6分钟,每个考生分别发给一张带有三个不同题目的卡片,每个考生的题目都是不同的。考生需要从三个题目中选择一个题目,准备一分种,然后根据题目的要求他和提示作一分种的简短发言。

Exercise :(以下问题三选一,每人陈述一分钟,并把你要讲的内容写在作业本上。)

1、Selecting a business magazine,which is more important?

Cost

Content 2、Choosing software, which is more important?

Potential benefit

Hard disk

3、For the manager , which experience is more important?

Experience

Education background

要点:第二部分让你从三个题中选一个,要一直连续不断的说,直到老师叫你停为止。高分需要说的有层次,不老是颠来倒去那几句话,需要词汇丰富。你和搭档是不同的两份试题。

第三阶段考试时间大概5分钟,老师会给你和你搭档一个大题,上面是有一个题目的背景和两到三个问题,30秒钟的准备后进行2分钟的讨论。

(以下内容为二选一,每个对话内容在2分钟以上,直接讲,不用手写作业)1.The retail company is planning to open a new branch

Discuss the situation together and decide:

Q: A)What the company should consider when choosing a site?

B)How should the company advertise the opening of the new store?

2.Your company is organizing a conference for the sales mangers working in its office around the world.Discuss the situation together and decide:

Q: A)What information will you need to send the sales manager before the conference?

B)What activities you could organize to help people to get know each other better?

要点:3分钟讨论,不要出现冷场,先就两个问题进行讨论,如果你觉得没话说了,可说一些与问题或背景相关的内容,但不要本末倒置了,两个问题是核心谈话内容。另外,3分钟谈论结束后,老师会提两个问题,最好是每人回答一个,如果你一个都不回答,那么你在这个环节上是会扣分的。

第三篇:BEC真题

单项选择题

1、回答题:

Working in sales is one of the few areas where first impressions really matter Good sales people(29)__________to have the personality to get on with customers,Three years ago, Julian Agostino identified a(30)__________For matching(31)__________right people to sales jobs, and began Sales Moves, a recruitment fair, to achieve(32)__________He got the idea after he was(33)__________in setting up a telesales company and found(34)__________was, difficult to recruit good people.He says:(35)__________the sales sector is enormous, there appeared to be(36)__________specialist recruitment help.I decided to hold fairs across the country, which allowed employers and employees to meet.“ His company is doing very well.(37)__________ recently, most companies asked for graduates and offered the chance to go on to workin(38)__________parts of the company later on.Today, many are more interested(39)__________recruiting good sales people--high achievers(40)__________ career will continue in sales.A.need

B.must

C.should

2、回答题:

Read the article below about working in different sized companies.Are sentences 16-22 ' Right' or ' Wrong' ? If there is not enough information to answer ' Right' or ' Wrong', choose ' Doesn't say' For each sentence(16-22), mark one letter(A, B.or C)on your Answer Sheet.Choose Your Company with Care

Small is beautiful.That, at least, is the conclusion of new research examining how satisfied secretaries are in different sized firms.”We have found that people who work for small or medium-sized companies work harder and are more committed,“ says David Smith, author of one of the latest studies in this field.”The smaller the environment, the bigger the part you play as an individual and the more people notice your absence.“

However, smaller companies can be more flexible when it comes to working hours, and have better working conditions.But working for a smaller firm is no without its disadvantages.Career development in the form of courses can be limit.ed, but, on the other hand, employees often feel that they can learn more on the job.In fact, opportunities for promotion are the same whatever the size of the company.Smith also says: ”Our research shows that in a company of fewer than 50 people, employers can actually see what their employees are producing and ther give them bonuses as appropriate.“

The new research focuses on the number of secretaries employed in small firms.A.Right

B.Wrong

C.Doesn't say

3、Read the article below about a self-employed Journalist.Are sentences on the opposite page ' Right' or ' Wrong' ? If there is not enough information to answer ' Right' or ' Wrong', choose ' Doesn't say'.For each sentence(16-22), mark one letter(A, B.or C)on your Answer Sheet.Sally Patterson, journalist Last year, Sally Patterson left her permanent job with a newspaper and is now a selfemployed journalist.Why did she do it? ”I had no control over my work,“ she says, ”and that mattered more to me than earning lots of money.Actually, leaving my job wasn't as difficult as I'd expected, because I already had plenty of contacts in the publishing industry.Unlike my last job, though, I'm mostly in touch with the magazines and newspapers I write for by email, and as I don't work in an'office, I may not see anyone for days.But that's a welcome relief!“

Isn't it hard being self-employed? ”The biggest danger when you become self-employed is saying “yes” to everything,“ Sally says.”I make sure I turn work down if I haven't got the time for it.And that's a question of planning: I spend an hour every week working out what I'm doing for the next few months.“

And what about the benefits? ”Well, at the newspaper I always concentrated on economic matters, but now I can choose to work on a wider range of projects than before.And being my own boss has made me feel more confident about the other areas of my life,too."

Sally left her last job because she wanted to make decisions about her work herself.A.Right

B.Wrong

C.Doesn't say,简答题

4、In this part of the test, you are asked to give a short talk on a business topic.You have to choose one of the topics from the two below and then talk for about one minute.You have one minute to prepare your ideas.A.What is important when...?

Making a public speech in a business conference

Topic

Equipment needed

Type of audience

B.What is important when...?

Setting up a production plant in another country

Cost

Labor supply

Location

5、In this part of the test, you are asked to give a short talk on a business topic.You have to choose one of the topics from the two below and then talk for about one minute.You have one minute to prepare your ideas.A.What is important when...?

Planning a business reception

Cost

Entertainment

Hosts

B.What is important when...?

Manage a project?

Teamwork

Strict work schedule

Strong leadership

6、In this part of the test, you are asked to give a short talk on a business topic.You have to choose one of the topics from the two betow and then talk for about one minute.You hane one.minute to oreoare vour ideas.A.What is important when...?

Setting up your own business

Market survey

Fund support

Location

B.What is important when...?

Choosing a new career chance

Location

Salary

Development plan

7、You are going to give a brief presentation of your company's new product to your vitors Write a memo to your assistant, Mrs.Ding:

asking for the reference.saying when and why you need it.Write about 30-40 words.8、In this part, the interlocutor asks questions to each of the candidates in turn.You have tc give information about yourself and express personal opinions.(1)What is your current job?

(2)What do you do on weekends?

(3)What is the advantage of face-to-face communication?

9、Read this Dart of a letter from the manager of a conference center.Thank you for your telephone enquiry about conference rooms available forholding a sales training e.There is room available on 21 May 2011 can hold thirty people.possible.If this is suitable, please confirm the booking in writing as soon as Also tell me how many trainees will attend the course.Write a letter:

confirming the date of the booking.telling the manager how many trainees will attend.Informing him which conference equipment you will need.asking if your company will receive its usual 10% discount.Write 60-80 words.Do not include any address.10、In this part of the test, you are asked to give a short talk on a business topic.You have to choose one of the topics from the two below and then talk for about one minute.You have one minute to prepare yourself.A What is important when...?

Choosing a business-training course

Relevance to my job

Subjects covered

Cost

B What is important when...?

Trying to increase the sales of a product

Advertisements

Strict work schedule

Cutting cost

第四篇:BEC真题4

考试大 商务英语站点 http://www.xiexiebang.com/bec/ This company reports not being able to pass on higher costs to its customers.2 The sale of part of a company has had an adverse affect on profits.3 This company's response to fluctuations in sales has not had the desired effect.4 Jobs have been lost because a company has ended one of its activities.5 There are fears about the impact of internal competition within the company.6 This company has reported contrasting results from different parts of its operations.7 This company has spent money on moving part of its operation.8 Efforts are to be made to turn around sales at a store.考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

A They are keen for graduates to make use of this innovation before they attend the fairs.B Graduates can take advantage of these to ensure that they know how to make the best applications possible in the weeks following the fairs.C The latter, only a few years old, has proved so successful that this year it has doubled in size: it now plays host to more than 40 employers.D In particular, it is those with technical qualifications who are most sought after.E After all, they may not have another chance to see such a huge range of prestigious employers under one roof.F The reason is that is where a 170-strong list of employers will be setting up their stands at the start of November's round of graduate fairs.G This enthusiasm means that the prospects for graduate job-hunters are excellent

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

at the moment.H As a result, they are getting bigger and bigger each time they hit the read again.15 According to the text, a company that has an action-orientated approach to management is likely to A accept that some initiatives will be more successful than others.B view staff in terms of their personal achievements.C emphasise the importance of staff input into strategy.D expect staff to work extra hours without remuneration.16 Which of the following does the writer consider a disadvantage of action-orientated

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

management? A It attracts people who are unreliable.B It focuses too heavily on controversial issues.C It gives out the wrong kind of message to new recruits.D It makes a questionable assumption about human behaviour.17 Unlike action-orientated companies, those who favour people-orientated management A keep a watchful eye on what their employees do, B are unwilling to tolerate errors of judgement.C are sensitive to individual differences.D see indecision as a positive feature.18 According to the text, which type of person may under-perform in a people-orientated company? A an intelligent person who lacks stimulation B a new member of staff who is keen to learn new skills C a new employee who is given a challenging role D an individual who learns less quickly than others 19 In the writer's view, the system-orientated approach is A visionary.B realistic.C uninspiring, D outdated.26 In a system-orientated culture, employees are A encouraged to share ideas.B not expected to criticise colleagues.C trained to focus on self-improvement.D not allowed to challenge company policy.考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/ A worth B value C asset D property 22 A turn out B make up C write out D show up 23 A detected B regarded C conceived D distinguished 24 A coincidence B similarity

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

C agreement D connection 25 A authority B command C advantage D preference 26 A joined B linked C associated D combined 27 A shift B fluctuation C motion D displacement 28 A profiting B capitalising C exploiting D benefiting 29 A reinstated B restored C replaced D recouped 30 A modifying B mending C refurbishing D overhauling

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/ Peter and Sarah agree that the purpose of their current assignment is to A analyse failed strategies.B evaluate existing strategies.C formulate new strategies.Z4 What aspect of the course is Peter impressed by? A the balance of theory and practice B the focus on individual needs C the expertise of lecturers 25 What feature of the course does Sarah find unsatisfactory? A group discussions B reading requirements C timetable arrangements 26 What does Sarah enjoy about her current job? A working as part of a team B having contact with clients C running a series of projects 27 In the future, Peter would like to be involved in A improving the quality of branded products.B planning strategies for creating branded products, C increasing the appeal of branded products.28 Sarah says the good thing about recruitment consultants is that they A facilitate, understanding of the jobs market.B maintain diverse contacts among potential employers.C encourage people to aim high.29 Peter believes that working from home would A lead to greater creativity.B increase productivity.C suit some people more than others.30 Peter and Sarah agree that businesses will be increasingly affected by A technology-based knowledge management.B changes in customer expectations.C regional differences in markets.考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

考试大 商务英语站点 http://www.xiexiebang.com/bec/

第五篇:BEC高级口语总结

一、团队合作

1.团队合作的好处(重要性)或缺点

In a team, I can learn from my fellow workers , get help from them when I am under pressure.When you work with more people, you get a chance to listen to different points of view, to learn to see things in a different perspective.Sometimes, team membership requires you to give up some individuality in order for the team to function as a whole.Sometimes you feel your own contribution to the team cannot be measured, so you work less than you would individually.2.团队合作的要点/特点

Mutual trust is the first secret of successful teamwork.When members share a trusting relationship, they will feel free to express their views, understand each other’s capabilities and limitations, and communicate with each other timely.This helps to bring out the potentials, experience and creativity of the individual and create good work environment.Full co-operation among team members has a direct impact on the success or failure of the team.When team members develop a strong awareness of cooperation, they would make collective efforts to achieve the common objectives and ensure a higher level of quality and workmanship.On top of that, timely communication and decision making will also help to improve work efficiency.Characteristics like mutual trust, co-operation, commitment, openness of expression among team members are essential to a good team.Besides, a team should also be clear about the common goals they aim to attain.3.怎样形成团队合作的文化

二、企业内部沟通

1.重要性(好处)

The employee can make suggestions to the boss about internal development, and discuss areas they can improve on.In this way, the employee can contribute to the overall improvement of the company.2.和员工沟通管理信息需考虑的要点

First of all, I think it’s important to clearly state your overall purpose and expectation.In this way, employees know exactly what they should do to meet work requirements and to achieve performance excellence.In addition to this, providing feedback on their performance is also important.On the managerial part, performance reviews help mangers to keep track of possible problems in their own work.On the part of the employees, they get encouraged for their hard work and are given chances to correct mistakes made on the job.Besides, mangers should be more open in sharing information with their subordinates.They should let employees know in advance any proposed changes before they actually occur.This will enhance mutual understanding and trust.3.与顾客沟通的必要性(好处)及如何与顾客沟通?

三、降低成本

1.控制生产成本需考虑的要点(方法)及作用

Train workers

In these days of changing technologies and methods, it is necessary to train your workers to keep them up to date.Staff training is extremely important nowadays.You see, technologies keep changing and if employees get regular training, they would be able to work more efficiently.It's the competence of the workforce that sharpens the competitive edge of the company.Get quality from suppliers Low quality goods from suppliers is a major source of waste.You should not only try to get quality suppliers but also work with your suppliers to help them improve their operations and quality of output.In cost management, it's important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices.Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices.Low quality materials from suppliers are actually a waste of money.Efficiency of production line is another important thing to consider.When introducing a production line, it is important to consult an ergonomics specialist and see that it's user-friendly and will not cause too much physical stress and strain.Meanwhile, workers should get fully-trained to work more efficiently on the line.Measures should also be taken to eliminate waste.On top of that, management should develop good benefits system to boost the morale of the workers.2.不恰当的控制成本的方法及危害

downsizing Some company leaders feel they can reduce costs by simply downsizing or reducing the number of workers or middle managers.Unfortunately, it’s not a proper way.One of the biggest effects of downsizing to reduce costs is that the good employees quickly leave the company for greener pastures.Thus the company is left with the deadwood employees, who are supposed to do twice the work as before.Reducing customer service Customer service can be a nuisance and is often expensive.Sometimes companies will reduce or eliminate the service they give to the customers.Unfortunately, a neglected customer is an ex-customer.Customer service can enhance customer satisfaction and loyalty.Good customer relationship helps to improve your company image and boost sales.As a result, large-scale production will be cost effective for your company.Cutting corners A quite way to cut costs is by cutting corners in production or service methods.Some company leaders feel that by using cheaper material and labor, and by eliminating part and steps, they can cut costs and save money.It is true that costs may be cut in the short turn, but often the product or service is of such a low quality that repair and rework costs go through the roof.Also customers may become unhappy with the low quality and move on to another supplier.四、时间管理

1.有效管理时间有多重要?

时间管理技巧:

When managing a busy schedule, time management skills are important.They are es-sential skills for effective people.Keeping To-Do lists would remind you of all essential tasks to be finished.It's a powerful method of organising yourself and a way of reducing stress.Deciding work priorities can help you concentrate on the right things which are important and urgent.Tackling problems in order of importance allows you to separate important jobs from the many time-wasting trivial ones.2.设立目标的重要性/怎样设立目标?

设立目标的重要性:

By setting clearly-defined goals, you can measure and take pride in the achievement of those goals and raise your self-confidence due to your achievements, ability and competence.Self-confidence, by turns, will enable you to achieve higher and more difficult goals.怎样设立目标?

Set goals which are specific, measurable, realistic and achievable.Your optimum goals are those which cause you to ‘stretch’ but not ‘break’ as you strive for achievement.Goals can give creative people a much-needed sense of direction.3.作计划的重要性/怎样作计划?

五、管理

1.团队的核心领导的重要性

2.优秀的管理者应该具有的素质:

六、销售

1.销售技巧

Speak effectively and sincerely about my product or service.Learn to be a good listener because if you don’t listen to and understand the needs of buyers you can’t become a successful sales professional.Know my competitors and the merits and pitfalls of their products.A successful salesman should connect with customers and create a desire to buy him willingly and happily.2.广告的重要性

When aiming to increase sales of a product, it's important to advertise the product because advertising can inform, persuade and remind potential customers of the product.Marketers can launch an advertising campaign to attract a large number of consumers.And, effective advertising can enhance consumer perceptions of quality in the product, thus encouraging customers to buy this product repeatedly.3.广告媒体的选择

The media the marketer selects must be capable of accomplishing the communications objectives of information, persuading, and reminding potential customers of the products.Broadcast media include television and radio.Newspapers, magazines, outdoor advertising represent the major types of print media.The internet is a new medium.Nowadays, many companies jump to advertise on the internet.Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print.With more and more people using the internet, advertisements on the internet can reach large audiences.4.处理顾客投诉

When customers complain, it's important that staff should apologize first, because cus-tomers must be very upset when they are dissatisfied with the product or service, some may even be aggressive.At this time, employees should remain calm and collected, listen to the complaints and apologize for the problem, and then the customers may feel that they are taken good care of.Suggesting a solution to the problem is also important.An apology is not enough, em-ployees should also try to deal with the existing problems, if they suggest a solution to the problem, customers may not be so dissatisfied, and they may not take their business elsewhere.It's also important that employees should not make any promises that they cannot keep.If employees cannot keep promises, customers may get disappointed, then, they may switch to other producers.5.处理顾客投诉的重要性

Businesses benefit from treating complains as welcome resource and opportunities to gain innovative ideas for improvement.Customers often have stronger commitments to a company after a conflict has been solved than they would have if they had never complaint at all.Customer complaints offer organizations the opportunity to overcome problems and improve commitments to service.七、产品开发

1.市场调研

In developing new products, I think market research is very important.By carrying out market research, a company can get such information as whether there exists a niche market for a new product, and what are customers' needs and tastes for the new product, therefore, the new product will sell well when it is launched into market.2.创新

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