乔布斯最重视的一次演讲美文摘抄

第一篇：乔布斯最重视的一次演讲美文摘抄

2003年，苹果“帮主”史蒂夫·乔布斯被诊断出胰腺癌。当时，医生对他隐瞒了病情，但他还是从护士那里获知了真相。经过几个不眠之夜的思考后，他做出了人生中最重要的决定：改变那种常常以自我为中心的行事方式，尽量多陪太太劳伦斯上街购物，多陪孩子做做游戏。一次，乔布斯在商场为太太购买生日礼物，遇上为自己写传记的作家布伦特·施伦德尔。对方问他：“您怎么像变了一个人似的？购物这样的事，您以前可从来都是交给助理办理的。”乔布斯说：“人们总是说我是多么精明和敏锐，现在想想，我以前的做法是那样让人恶心，有时甚至让人心碎。我太太过生日这样的事，怎么能让助理代我去买礼物呢？”

2005年，斯坦福大学邀请乔布斯为当年的毕业生做演讲。发出邀请后，该校领导还担心乔布斯不会答应，因为他很少接受公开演说。出乎意料的是，乔布斯不仅愉快地接受了邀请，并对此次演讲极为重视。为了完成演讲任务，他不仅向多位演讲家请教技巧，就连家人也成了他的首批“预演”听众。

在6月12日的演讲中，乔布斯说：“没有人愿意死，即使那些想上天堂的人也不愿意通过死亡来达到他们的目的。但是死亡是每个人共同的终点，没有人能够逃脱。死亡很可能是生命最好的发明，它去陈让新。现在，你们就是‘新’，但是用不了太久，你们又会慢慢变老然后死去。抱歉，这很有戏剧性，但却是真的。你们不要将有限的时间浪费在重复别人的生活上，不要被其他人的喧嚣观点掩盖自己内心真正的声音。‘求知若饥，虚心若愚’，我常以此勉励自己。在你们即将踏上新旅程的时候，我也希望你们能这样：求知若饥，虚心若愚。”

最后，乔布斯深情地说：“我一生是个三幕悲剧。第一幕是苹果电脑的创立与个人电脑产业的发明；第二幕是流放岁月；第三幕是凯旋与即将发生的死亡。但悲剧的开幕却是个莽撞天才与大胆年轻人的顽皮喜剧，而当年轻的英雄被逐出自己的王国时，剧中也突然出现了不祥的预兆。闭幕则是一场有着深远含义的反讽剧。一个秃头、已被家庭生活所温化的高科技摇滚明星，回来将苹果转化成远高于自己所期望的存在。而当他最早所创造的作品正奇迹般爆发时，他自己也堕入了致命的病症，并且缓慢、痛苦地渐渐走向死亡。所以，从现在开始，我要尽力做一个有人情味、更感性、更聪明的好父亲、好丈夫、好朋友。希望你们能从我的经历中获得一些有益的教训和经验，走好人生的每一步，尤其要重视自己的健康，不要让我的悲剧在你们身上重演。最后这句话，才是我今天想对大家说的最重要的话。非常感谢你们能来听我的演讲，谢谢！”

演讲博得了雷鸣般的掌声。主持人总结道，乔布斯先生的演讲，套用雨果这句话再合适不过，“被人揭下面具是一种失败，自己揭下面具却是一种胜利”，他的坦诚率真和虚怀若谷，必将成为一个强大的磁场，吸引着我们一步步走向至真、至善、至美的境界。

此时的乔布斯，眼含热泪望着大家，最后已经泣不成声……

第二篇：乔布斯的顿悟美文摘抄

下面这个故事，《乔布斯传》上没有，是CalebMelby的《TheZenofSteveJobs》一书记载的。该书中文版本被译为《苹果禅》。

1985年，乔布斯被CEO约翰·斯卡利赶出苹果公司后，心情极度郁闷。“我的感觉就像被人五花大绑，然后钉在墙上。我才30岁，我知道我至少还能再创造一台更好的电脑，但‘苹果’再也不会给我这样的机会了。”乔布斯曾这样回忆自己当时的感受。

禅师乙川弘文陪他外出散心。早在1971年，在加州的一间禅堂里，高中生乔布斯第一次见到了乙川弘文，在此后的岁月里，不时受他指点。

路上两人这样对话：

乙川弘文：“我们来玩个游戏——猜谜。那边的那棵树，它有佛性吗？”

乔布斯：“呃……”

乙川弘文：“那群鸟呢？”

乔布斯：“有！”

乙川弘文：“广告牌呢？”

乔布斯：“广告牌？没有。广告牌没有自性。”

乙川弘文：“前面的那些建筑呢？”

乔布斯：“没有！里面的人也许有，但是建筑没有。我答对了吗？”

乙川弘文：“明知故问。”

乔布斯：“你在说什么？”

乙川弘文：“让我这么对你说吧，斯卡利是个好人还是坏人？”

乔布斯：“坏人。不过我一开始被他骗了。”

乙川弘文：“‘苹果’呢？‘苹果’是好还是不好？”

乔布斯：“这算什么问题？”

两人谈话间，走进了一家餐厅。乙川弘文对服务生说：“请来两杯热巧克力圣代。”

乔布斯插话：“我不要，我只要水，不加冰。”

乙川弘文：“谁说有你一杯？”

乔布斯：“我认输。”

乙川弘文：“所有这些问题都是幻象。无论答有还是没有都荒诞可笑。”

乙川弘文：“你把所有的东西都分了类。天才与傻瓜，好与坏。如果你见到任何事物都要做评判，就不会理解设计与空的意义。”

据CalebMelby的描写，乔布斯由此顿悟。

你顿悟了吗？

第三篇：乔布斯最经典的演讲

2005年6月12日，在美国斯坦福大学毕业典礼上，苹果公司CEO乔布斯发表了精彩演讲。已被确诊身患癌症的乔布斯对在场学子讲述了自己经历的三个故事，与学子们分享自己的创业心得，并以此激励年轻一代勇敢、积极、快乐地面对人生。乔布斯朴实而真诚的演讲不但赢得了全场数次热烈鼓掌和尖叫，也成为近年美国毕业典礼演讲中最具影响力的一篇。时至今日，这一演讲仍然对广大学子和创业者产生着深远影响。

以下是演讲全文：

今天，很荣幸来到各位从世界上最好的学校之一毕业的毕业典礼上。

我从来没从大学毕业。说实话，这是我离大学毕业最近的一刻。

今天，我只说三个故事，不谈大道理，三个故事就好。

第一个故事，是关于人生中的点点滴滴怎么串连在一起。

我在里德学院（Reedcollege）待了六个月就办休学了。到我退学前，一共休学了十八个月。那么，我为什么休学？

这得从我出生前讲起。我的亲生母亲当时是个研究生，年轻未婚妈妈，她决定让别人收养我。她强烈觉得应该让有大学毕业的人收养我，所以我出生时，她就准备让 我被一对律师夫妇收养。但是这对夫妻到了最后一刻反悔了，他们想收养女孩。所以在等待收养名单上的一对夫妻，我的养父母，在一天半夜里接到一通电话，问他们“有一名意外出生的男孩，你们要认养他吗？”而他们的回答是“当然要”。后来，我的生母发现，我现在的妈妈从来没有大学毕业，我现在的爸爸则连高中毕业也没有。她拒绝在认养文件上做最后签字。直到几个月后，我的养父母同意将来一定会让我上大学，她才软化态度。

十七年后，我上大学了。但是当时我无知选了一所学费几乎跟斯坦福一样贵的大学，我那工人阶级的父母所有积蓄都花在我的学费上。六个月后，我看不出念这个书的价值何在。那时候，我不知道这辈子要乾什么，也不知道念大学能对我有什么帮助，而且我为了念这个书，花光了我父母这辈子的所有积蓄，所以我决定休学，相信船到桥头自然直。当时这个决定看来相当可怕，可是现在看来，那是我这辈子做过最好的决定之一。

当我休学之后，我再也不用上我没兴趣的必修课，把时间拿去听那些我有兴趣的课。这一点也不浪漫。我没有宿舍，所以我睡在友人家里的地板上，靠着回收可乐空罐的五 先令退费买吃的，每个星期天晚上得走七哩的路绕过大半个镇去印度教的Hare Krishna 神庙吃顿好料。我喜欢HareKrishna神庙的好料。追寻我的好奇与直觉，我所驻足的大部分事物，后来看来都成了无价之宝。

举例来说：

当时里德学院有着大概是全国最好的书法指导。在整个校园内的每一张海报上，每个抽屉的标签上，都是美丽的手写字。因为我休学了，可以不照正常选课程序来，所以我跑去学书法。我学了serif 与san serif 字体，学到在不同字母组合间变更字间距，学到活版印刷伟大的地方。书法的美好、历史感与艺术感是科学所无法捕捉的，我觉得那很迷人。我没预期过学的这些东 西能在我生活中起些什么实际作用，不过十年后，当我在设计第一台麦金塔时，我想起了当时所学的东西，所以把这些东西都设计进了麦金塔里，这是第一台能印刷 出漂亮东西的计算机。如果我没沉溺于那样一门课里，麦金塔可能就不会有多重字体跟变间距字体了。又因为Windows抄袭了麦金塔的使用方式，如果当年我 没这样做，大概世界上所有的个人计算机都不会有这些东西，印不出现在我们看到的漂亮的字来了。

当然，当我还在大学里时，不可能把这些点点滴滴预先串在一 起，但是这在十年后回顾，就显得非常清楚。我再说一次，你不能预先把点点滴滴串在一起；唯有未来回顾时，你才会明白那些点点滴滴是如何串在一起的。

所以你得相信，你现在所体会的东西，将来多少会连接在一块。你得信任某个东西，直觉也好，命运也好，生命也好，或者业力。这种作法从来没让我失望，也让我 的人生整个不同起来。

我的第二个故事，有关爱与失去。

我好运－年轻时就发现自己爱做什么事。我二十岁时，跟Steve Wozniak在我爸妈的车库里开始了苹果计算机的事业。我们拼命工作，苹果计算机在十年间从一间车库里的两个小伙子扩展成了一家员工超 过四千人、市价二十亿美金的公司，在那之前一年推出了我们最棒的作品－麦金塔，而我才刚迈入人生的第三十个年头，然后被炒鱿鱼。

要怎么让自己创办的公司炒自己鱿鱼？

好吧，当苹果计算机成长后，我请了一个我以为他在经营公司上很有才乾的家伙来，他在头几年也确实乾得不错。可是我们对未来的愿景不同，最后只好分道扬镳，董事会站在他那边，炒了我鱿鱼，公开把我请了出去。曾经是我整个成年生活重心的东西不见了，令我不知所措。有几个月，我实在不知道要乾什么好。我觉得我令 企业界的前辈们失望－我把他们交给我的接力棒弄丢了。我见了创办HP的David Packard跟创办Intel的Bob Noyce，跟他们说我很抱歉把事情搞砸得很厉害了。我成了公众的非常负面示范，我甚至想要离开硅谷。但是渐渐的，我发现，我还是喜爱着我做过的事情，在 苹果的日子经历的事件没有丝毫改变我爱做的事。我被否定了，可是我还是爱做那些事情，所以我决定从头来过。

当时我没发现，但是现在看来，被苹果计算机开除，是我所经历过最好的事情。成功的沉重被从头来过的轻松所取代，每件事情都不那么确定，让我自由进入这辈子 最有创意的年代。接下来五年，我开了一家叫做 NeXT的公司，又开一家叫做Pixar的公司，也跟后来的老婆谈起了恋爱。Pixar接着制作了世界上第一部全计算机动画电影，玩具总动员，现在是世界 上最成功的动画制作公司。然后，苹果计算机买下了NeXT，我回到了苹果，我们在NeXT发展的技术成了苹果计算机后来复兴的核心。我也有了个美妙的家庭。

我很确定，如果当年苹果计算机没开除我，就不会发生这些事情。这帖药很苦口，可是我想苹果计算机这个病人需要这帖药。

有时候，人生会用砖头打你的头。不要 丧失信心。我确信，我爱我所做的事情，这就是这些年来让我继续走下去的唯一理由。你得找出你爱的，工作上是如此，对情人也是如此。你的工作将填满你的一大块人生，唯一获得真正满足的方法就是做你相信是伟大的工作，而唯一做伟大工作的方法是爱你所做的事。如果你还没找到这些事，继续找，别停顿。尽你全心全力，你知道你一定会找到。而且，如同任何伟大的关系，事情只会随着时间愈来愈好。所以，在你找到之前，继续找，别停顿。

我的第三个故事，关于死亡。

当我十七岁时，我读到一则格言，好像是“把每一天都当成生命中的最后一天，你就会轻松自在。”这对我影响深远，在过去33年里，我每天早上都会照镜子，自 问：“如果今天是此生最后一日，我今天要乾些什么？”每当我连续太多天都得到一个「没事做」的答案时，我就知道我必须有所变革了。提醒自己快死了，是我在 人生中下重大决定时，所用过最重要的工具。因为几乎每件事－所有外界期望、所有名誉、所有对困窘或失败的恐惧－在面对死亡时，都消失了，只有最重要的东西 才会留下。提醒自己快死了，是我所知避免掉入自己有东西要失去了的陷阱里最好的方法。

人生不带来，死不带去，没什么道理不顺心而为。

一年前，我被诊断出癌症。我在早上七点半作断层扫描，在胰脏清楚出现一个肿瘤，我连胰脏是什么都不知道。医生告诉我，那几乎可以确定是一种不治之症，我大概活不到三到六个月了。医生建议我回家，好好跟亲人们聚一聚，这是医生对临终病人的标准建议。那代表你得试着在几个月内把你将来十年想跟小孩讲的话讲完。那代表你得把每件事情搞定，家人才会尽量轻松。那代表你得跟人说再见了。我整天想着那个诊断结果，那天晚上做了一次切片，从喉咙伸入一个内视镜，从胃进肠 子，插了根针进胰脏，取了一些肿瘤细胞出来。我打了镇静剂，不醒人事，但是我老婆在场。她后来跟我说，当医生们用显微镜看过那些细胞后，他们都哭了，因为 那是非常少见的一种胰脏癌，可以用手术治好。所以我接受了手术，康复了。

这是我最接近死亡的时候，我希望那会继续是未来几十年内最接近的一次。经历此事后，我可以比之前死亡只是抽象概念时要更肯定告诉你们下面这些：

没有人想死。即使那些想上天堂的人，也想活着上天堂。但是死亡是我们共有的目的地，没有人逃得过。这是注定的，因为死亡简直就是生命中最棒的发明，是生命 变化的媒介，送走老人们，给新生代留下空间。现在你们是新生代，但是不久的将来，你们也会逐渐变老，被送出人生的舞台。抱歉讲得这么戏剧化，但是这是真 的。

你们的时间有限，所以不要浪费时间活在别人的生活里。不要被信条所惑－盲从信条就是活在别人思考结果里。不要让别人的意见淹没了你内在的心声。最重要的，拥有跟随内心与直觉的勇气，你的内心与直觉多少已经知道你真正想要成为什么样的人。任何其它事物都是次要的。

在我年轻时，有本神奇的杂志叫做 Whole Earth Catalog，当年我们很迷这本杂志。那是一位住在离这不远的Menlo Park的Stewart Brand发行的，他把杂志办得很有诗意。那是1960年代末期，个人计算机跟桌上出版还没发明，所有内容都是打字机、剪刀跟拍立得相机做出来的。

杂志内容有点像印在纸上的Google，在Google出现之前35年就有了：理想化，充满新奇工具与神奇的注记。Stewart跟他的出版团队出 了好几期Whole Earth Catalog，然后出了停刊号。当时是1970年代中期，我正是你们现在这个年龄的时候。在停刊号的封底，有张早晨乡间小路的照片，那种你去爬山时会经 过的乡间小路。

在照片下有行小字：

求知若饥，虚心若愚。

那是他们亲笔写下的告别讯息，我总是以此自许。

当你们毕业，展开新生活，我也以此期许你们。

求知若饥，虚心若愚。

非常谢谢大家。

附英文原文：

I am honored to be with you today at your commencement from one of the finest

universities in the world.I never graduated from college.Truth be told, this is the closest I’ve ever gotten to a college graduation.Today I want to tell you three stories from my life.That’s it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out?

It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition.After six months, I couldn’t see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.It wasn’t all romantic.I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots

looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can’t connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something – your gut, destiny, life, karma, whatever.This approach has never let me down, and it has made all the difference in my life.My second story is about love and loss.I was lucky – I found what I loved to do early in life.Woz and I started Apple in my parents garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creation – the Macintosh – a year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn’t know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure, and I even thought about running away from the valley.But

something slowly began to dawn on me – I still loved what I did.The turn of events at Apple had not changed that one bit.I had been rejected, but I was still in love.And so I decided to start over.I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance.And Laurene and I have a wonderful family together.I’m pretty sure none of this would have happened if I hadn’t been fired from Apple.It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick.Don’t lose faith.I’m convinced that the only thing that kept me going was that I loved what I did.You’ve got to find what you love.And that is as true for your work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.And the only way to do great work is to love what you do.If you haven’t found it yet, keep looking.Don’t settle.As with all matters of the heart, you’ll know when you find it.And, like any great relationship, it

just gets better and better as the years roll on.So keep looking until you find it.Don’t settle.My third story is about death.When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.Because almost everything – all external

expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn’t even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go

home and get my affairs in order, which is doctor’s code for prepare to die.It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and I’m fine now.This was the closest I’ve been to facing death, and I hope its the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die.Even people who want to go to heaven don’t want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life’s change agent.It clears out the old to make way for the new.Right now the new is you, but

someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.Your time is limited, so don’t waste it living someone else’s life.Don’t be trapped by dogma – which is living with the results of other people’s thinking.Don’t let the noise of other’s opinions drown out your own inner voice.And most important, have the courage to

follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960′s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.Thank you all very much.Steve Jobs

第四篇：乔布斯生前最后一次公开演讲

乔布斯生前最后一次公开演讲（双语字幕）

Cupertino is very famous for Apple Computer.And we are very honor to have Steve Jobs to come here tonight to give us special presentation.Mr.Jobs? 苹果如今变得炙手可热Cupertino也沾光不少，今晚我们荣幸地邀请到乔布斯莅临现场。乔总？

Welcome, Mr Jobs: you have a fan club here..欢迎你，这里貌似都是你的粉丝。

Thank you.Apple's grown like a weed, and as you know, we've always been in Cupertino.Started in an office par, eventually, got the buildings, we are in now the corner of the ends of 280.and those buildings hold maybe 2600 or 2800 people.But we've got almost 12,000 people in the area.So we're renting buildingsPackard has been shrinking lately, they decided to sell that property and we bought it.We bought that and we bought some adjacent property that all used to be apricot trees, apricot orchards and we've got about 150 acres.And we should like to put a new campus on that so that we can stay in Cupertino.And we've come uppeople using, sitting at computers all day writing software.And if the power goes out on the grid we get to send everybody home.So we have to have backup power to power the place in the event brownouts and stuff.And I think what we're gonna end up doing is making the energy center our primary source of power.Because we can generate power with Natural Gas and other ways that can be cleaner and cheaper and use the grid as our backup.We've got an auditorium because we put on presentations.Much like we did yesterday but we have to go to San Francisco to do them.Fitness center and some R&D facilities, these are just things that where we do testing and we need some buildings to test in and there's hardly any people in them.So this is roughly the kind of thing we're thinking about.We think about 12,000 people, I put 13,000 on the slides, just because we may make a little luckier than 12,000.We're up roughly 40% in people V.S.What the site has been used for already and we're increasing space to 3.1 million square feet.So 20% increase in space.The landscaping though increases by 350%, which is nice, trees by 60%.The surface parking goes down by 90%.And so I think the overall feeling of the place is gonna be zillion times better than it is now with all the asphalt.And the building footprint actually goes down by 30%.So, we wanna take the space and in many cases making it smaller.We're putting more of desirable things on the space and that's what we like to do.So just wanna give you a look at it.This is a cafe.We have cafe as our facilities.And this cafe will, you know, feed the better part of the 3,000 people sitting.That's what you need when you 12,000 people in the campus.So that's what we're looking at.I'd love to answer your questions if you have any.我们买下这块地，本来还想买这初拐角，可对方不卖，我们又不能强拆，所以只得放弃。我们打算在园区里建一栋楼，容纳12000人。听起来很炫，看起来更炫。华丽吧！像不像太空飞船？中间还有个大院子，还不止呢。让我们凑近了看，办公室的外观是个圆环。体形优美，造价不菲，所有的玻璃都是弧形的线条。我们建造苹果零售店的经验派上用场了。硕大的弧形玻璃难不倒我们。让玻璃墙绕场一周。是不是很酷。目前整个园区只有20%的绿化，浪费了不少地方。我们向来一次乾坤大挪移。把停车场统统发配到地下，让绿化面积从20%暴增到80%。目的不言而喻，我们课不想像别的园区那样被人诟病。目前园区里有3800棵树，未来会翻一倍。我们聘请斯坦福的园林设计师来设计园区。除了杏树，还会种其他植物。这是建成后的样子。这是我们的主楼，设有地下停车场。可惜地下停车场不够用，所以我们另设了一处停车点。新办公楼是一座四层圆形建筑，中间有一个大庭院。摩天大厦我不感冒，我喜欢矮建筑。保持和Cupertino现有建筑的高度一致。我们的工作要对着电脑一刻不停的写程序，所以正常的工作离不开能源中心。要是没电，大家只能回家洗了睡。所以需要后备电源，能源中心将用天然气或其他绿色能源发电。我们希望将其作为主要的电力来源，把国家电网用作后备电源。这里将修建一个大礼堂，我们就不用像昨天那样跑到旧金山去开会了。这里是健身中心和研发大楼，这个地方专门用来做测试，里面木有员工。这就是我们的设想。苹果现有12000员工，但可能增加到13000人。将来这里可以多容纳40%的员工，增加20%的使用面积，这样总面积大道了310万平方英尺。绿化面积增长350%，这个就厉害啦，植树量增长60%，地上停车面积减少90%。你会自上这片土地的，这比一滴沥青给力多了。建筑占地面积将减少30%。减少建筑面积。这样有更多的空间留给想象力去发挥。这里是间咖啡厅，这个可以有，你懂的。它能容纳3000人同时就餐。足足有12000名员工在此贡献智慧，所以我们需要那么大的容量。我的介绍到此为止，有什么问题吗？

Thank you, Mr jobs.And we're really excited that you call Apple our home.If you go to your shop at anything they have a T-shirt that says the mother ship has landed, and if you look at this picture, definitely the mother ship has landed here in Cupertino.Is there any questions or comments from council colleagues, council member Wang? 谢谢你的演讲，很高兴苹果能在Cupertino安家。现在都有印有“苹果飞船”的T恤卖了。看看印花，亮点是这飞船的登陆地就在Cupertino。各位参议员同僚有什么要问的吗？王议员？

Hi, Steve.乔总，您好

Hi.您好

Quick question, I think people are curious to know what the city residence can benefit from this new campus.貌似大家都比较关心民众能从新园区中受益吗？

Well, as you know, we're the largest tax payer in Cupertino, so we'd like to continue to stay here and pay taxes.That's number one.Because if we can't, then we go have to somewhere like Mountain View.And we take up people with us, we give up and over years sell the land here, and the largest tax base would go away.That wouldn't be good for Cupertino.我们是Cupertino的纳税大户，你懂得，我们很高兴能留下来继续缴税，这点最重要。如果新园区项目流产，我们不得不另栖他处，比如Mountain View.。我们只有带着员工离开，把地卖掉。我想Cupertino不会希望缴税大户离开。

No of course not.当然不想了。

And wouldn't be good for us either, so that's number one.And number two, we employ some really talented great people and across the whole age spectrum.A lot of people right out of collage, hire a lot of Stanford grads, etc, and you know people in their 50s and even 60s, like me I'm in my 50s.So I think there's a lot of them wanna live around where they work.We have a lot of people riding bikes to work now.We also run a bus service.We got 20 buses that run on bio-diesel fuel.They are the cleanest bus that you can buy.We've got 20 of them doing routes all the way from San Francisco to Santa Cruz bringing people in.So, those are the kinds of things could benefit Cupertino.And influx of tax base, and influx of very talented people who are, you know, getting paid.We put them in a fairly affluent group of people, and many of them would choose to make Cupertino their personal home as well as professional home.I think there is a lot there plusia whole lot of trees.我们也不想，所以这是第一条。此外，我们雇佣了很多优秀人才，各个年龄阶段的人都有。我雇了很多大学毕业生，比如斯坦福大学，还有50、60岁的员工，像我就是。在这里安家会是他们的首选。现在就有很多员工选择骑自行车去上班，我们也有公共交通系统，20辆烧生物燃料的班车，是目前最环保的车。这20辆班车目前正在旧金山和圣克鲁兹之间来回运行。这些都能让Cupertino受益。给Cupertino带来稳定的税收，优秀的人才，这些人收入颇丰，他们多半还会选择定居此地（拉动消费），当然，还有大片的数目和景观咯。

Sure.Those are great things.Thank you be more specific.Do we get free Wi-Fi or something like that? 谢谢，确实很赞。我还想知道苹果是否可以提供一些免费得服务，比如WIFI？ Well, see I'm always i'm a simpleton.I've always had the view that we pay taxes and the city should do those things.Now, if we can get out of paying taxes, I'd be glad to put up Wi-Fi.我是个直肠子，我认为既然我们交税了政府就改提供这些服务。如果你给我们免税，我们就提供免费得WI-FI。

Wish you use our sales tax, part of that to provide iPad of something to our residence and then get a free Wi-Fi.那给你免掉一些销售税，为市民免费提供iPad和Wi-Fi。Yeah, I think we bring a lot more than free Wi-Fi and so.我相信我们创造的价值比免费得Wi-Fi多得多。Totally agree, well, thank you so much.完全同意，非常感谢。

Sure.不客气。

Council member Mahoney? Mahoney议员有问题么？

Yeah, so, first of all, it was interesting, you throwback to HP.As 35-year HP employee, most of it on the Cupertino campus in those buildings there, obviously felt sorry when I heard that they were consolidating moving.But now that we've seen your plans, you know, the words spectacular would be an understatement, and I think that everybody is gonna appreciate what's clearly is gonna be the most elegant headquarters, you know, at least in the US that I've seen.So we definitely appreciate that the work is gone into it and look forward to working with you moving through the process.你回首了惠普的往事，让我深有感触。我在惠普工作过35年，一直呆在惠普位于Cupertino的园区里，所以惠普离开Cupertino，我很舍不得。现在看到你的蓝图，我是心驰神往啊。大家都觉得这里就像是美丽的潘多拉星球，至少是美国的潘多拉。你们选择了Cupertino，我们非常荣幸，也会尽最大的努力帮助你们。Thank you.I think we do have a shot of building the best office building in the world.And I really do think architecture students will come here to see this.I think it could be that good.十分感谢，我们的建筑没准真会成为全球最好的办公楼。到时候各大建筑院校的学生都会过来“膜拜”，我还是挺有信心的。Appreciate.了不起了不起。

Yeah, thank you.Council member Chang? 谢谢谢谢。张议员？

Yeah, Mr.Jobs, thank you very much for coming.We met the city manager and I met Mr.Cook, and Mr.Miner, and also Terri on your campus, uh, and see the concept.It's very good one.I do have question about at the time they mentioned about the current infinite loop will remain the same.The employee will stay there, right? 乔总，欢迎你。我和同事去参观过你们的园区。看到了你们的设想，确实很赞。听说新园区建成后现有的大楼会保留，员工也会留在那里，是吗？ Yeah, we need both to hold everybody.对，两出都要，一个都不能少。

So now host about 8000 to 9000 people.这么说老楼圈了8000—9000名员工？ No no no, about 2600.没那么多，就2600人。

2600 okay.And then this one will hold 13,000? 这样子啊，新的园区大楼将容纳13000人？ 12,000.That's our current.12000.Alright.And then my concern is last time I forgot to ask Terri about the safety issue.Because you know you have only one building and have so many people there.So all the safety will be put into consideration like fire and everything.我比较关心这么多人的安全问题，因为你想啊，这么多人在一栋楼里，发生个火灾什么的，如何保障他们的安全？

Oh, of course.We spend a ton of time identifying and hiring who we think are best people in the world and doing what we do.The last thing we want is for anybody to get hurt.Okay, yeah, of course, we're gonna.I mean the whole building has to be designed with pretty precise requirements for safety.But we'll do beyond those.我们考虑过这个问题，我们物色最顶级的建筑团队，绝对不想看到任何人受伤。绝对不！设计制造的整个过程都要高标准严要求，不求最好，但求更好。

Sure, and then the second question is because the increase of the employment, the resident is concerned also about the traffic.So, do you have any plan to deviate the traffic? 好的，第二个问题，随着员工的增长，堵车在所难免，那要怎么办呢？ Well, we're not increasing the employment by much.我们没有那么大的招聘计划。You're not? 没有吗？ No.没有。

Okay.好吧。

It's by like 20%.So we're not increasing it by much.最多增长个20%，不会堵车的。

Also, I know you care about the air quality.I understand that you will not allow any employee smoking inside the building, right? 还有，我知道你很在乎空气质量，办公楼内全面禁烟。

Correct.Both my parents died of lung cancer from smoking.So I'm little sensitive on that topic.是的，我的父母都是因吸烟引起肺癌去世的。所以你懂的，我反感吸烟。Sure, so, just want to let you be aware.I don't know if you're aware that there's a cement plant nearby with air pollution to this area.Are you concerned about that? Are you aware of that? 你知道这附近有一家水泥厂么？工厂会对空气造成污染，你清楚吗？ What is that? 那是什么？

The cement plant is polluting the air in the entire area.水泥厂污染环境。

The cement plant.That's the Kaise? 你说的是Kaise吧？

Yeah, 24001 Stevens Creek.正式Stevens Creek路24001号。

I grew up about 5 blocks away from that, or 6 blocks away.So, I'm pretty familiar with the Kaiser plant.Okay, and yeah,I think it would be great of the Kaise plant wasn't there, but you know, they bought the land fair and square.So, probably they are not going anywhere.But if you kick Kaiser out, I wouldn't cry.我从小在这长大，所以他们的情况我很清楚。当然，没它更好。可毕竟是人家的地盘，又不能强拆，所以我忍。当然，如果你找城管把它拆了，我绝对拥护。

Alright, thank you.好的，谢谢。Thank you, council member Chang.Council member Wang, you have a very quick question right? 谢谢张议员。王委员，再来一个。

Yeah, very quick question.Steve, can you give us estimate timeline on when you plan to submit the plan and when you're gonna do the ground breaking and when we can see the raw building.你能告诉我们大概的工期么？比如什么时候开工？什么时候完工？

Yeah, well, I ask that question a lot of our people too.We wanna submit plans fairly quickly.We wanna break ground next year and we wanna move in 2015.我也常问这个问题。我希望越早越好，明年开工，2015年能搬进去。

2014？Okay, alright, very good.Thank you so so much and we're really honored to have you to be here.I know it's not easy to get you here.And I think that your technology is really making everybody proud and you're putting Cupertino in together with Apple.Now, we're really proud of it.2015？

好的，非常感谢乔总的到场，我们非常荣幸你今天能来，我们知道很难请得到您来这里。我认为你的技术令我们每一个人都非常地骄傲，你把Cupertino和苹果放在了一起，令我们真的很自豪。

Well, thanks.We're proud to be in Cupertino too.谢谢，我们也为Cupertino骄傲。

Thank you, council member Wang.I think she stole my question to ask you when did you break grounds so she can start collecting those.Next year, sales tax dollars from you.Exactly, exactly, exactly, but you know, when Chris and I met Mr.Jobs, you know, I found a little bit more about him is that actually he's a hometown boy graduated from Cupertino Middle school where my daughter is going, Homestead High School.So, Mr Jobs is very well familiar with the City of Cuperino.So, we're very fortunate that you founded here in Cuperino.You started to expand here in Cupertino.There're many choices across the country and I'm sure that many governors and many mayors said please come to us, but you decided to stay here and I think it's because Cupertino is such and innovative place, a diverse place, and education-wise that we have such wonderful schools here some other students on how they got awarded in our school that are doing so well.One thing that I wanna ask you is to keep in mind is giving back to the community and one thing that we would love to do.I'm sure that our staff will talk about is that we don't like going to Valley or Los Gatos for an Apple store.We would love to have an Apple store here Cupertino.And I can assure you, I even have, you know, my iPad 2 here, which I love, you know, so cooperate with me, but you know, it's a wonderful technology and my 11-year-old girl just loves this iPad2.谢谢王委员。我想她关心开工时间，是等着明年征你们的税呢。算起来，乔总是我老乡，和我女儿是校友。所以他对Cupertino非常熟悉，他把苹果种在这里，让它生根发芽。你本来可以去别的地方种苹果，而且我肯定别的城市也企图诱拐苹果，但是你最终决定留下，因为你觉得应该与Cupertino的创新和多元化不无关系。而且我们有很好的学校，咱们这儿的学生也个个出类拔萃，我只简单提点期望，希望你们回馈社会，为社区做点贡献，我们将感激不尽。Cupertino居然没有苹果专卖店，我和我的同事们不得不去Valley或Los Gatos去买苹果，我们非常希望有苹果专卖店在Cupertino。你敢开，我就敢买，看看我手头的iPad2我的心头肉啊，iPad2是个好iPad, 我11岁的闺女都爱不释手。

Good.Yeah.The problem with putting an Apple store in Cupertino is just isn't the traffic.So I'm afraid it might not be successful.If we thought it would be successful, we'd love to.在Cupertino开苹果店估计行不通，虽然离得近，但我觉得运营效果不会很理想，如果能成功，我们会不开吗？

We'll help you make it successful.Again, thank you very much for coming with me.I'm sure that you guys are very lucky to hear this very historical moment that, you know, you hear about 5 years ago, was it Chris? That you made the announcement you bought the 55 acres then you bought another 100 acres from HP.And Apple is truly the technology of innovation and our city staff and city council looks very forward to working with you and helping you succeed here in our community.放心，我们会帮助你成功的。再一次感谢乔总，在座的各位你们有幸见证了这历史性的时刻。5年前乔总宣布买下收了155英亩地，5年后这块地将变成苹果园，激动吖。论创新技术，苹果确实没得说，我们这帮人很乐意帮你在Cupertino取得成功。

Thank you very much.非常感谢。

Let's give a big round of applause for Mr.Steve Jobs.Thank you.给乔总来点掌声。感谢。

第五篇：乔布斯演讲

史蒂夫-乔布斯的2005年斯坦福大学毕业典礼演说辞

Thank you.I'm honored to be with you today for your commencement from one of the finest universities in the world.Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.谢谢大家。很荣幸能和你们，来自世界最好大学之一的毕业生们，一块儿参加毕业典礼。老实说，我大学没有毕业，今天恐怕是我一生中离大学毕业最近的一次了。

Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.今天我想告诉大家来自我生活的三个故事。没什么大不了的，只是三个故事而已。第一个故事，如何串连生命中的点滴。

I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, “We've got an unexpected baby boy.Do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would go to college.我在里得大学读了六个月就退学了，但是在十八个月之后--我真正退学之前，我还常去学校。为何我要选择退学呢？这还得从我出生之前说起。我的生母是一个年轻、未婚的大学毕业生，她决定让别人收养我。她有一个很强烈的信仰，认为我应该被一个大学毕业生家庭收养。于是，一对律师夫妇说好了要领养我，然而最后一秒钟，他们改变了注意，决定要个女孩儿。然后我的排在收养人名单中的养父母在一个深夜接到电话，“很意外，我们多了一个男婴，你们要吗？”“当然要！”但是我的生母后来又发现我的养母没有大学毕业，养父连高中都没有毕业。她拒绝在领养书上签字。几个月后，我的养父母保证会让我上大学，她妥协了。This was the start in my life.And seventeen years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back, it was one of the best decisions I ever made.The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.这是我生命的开端。十七年后，我上大学了，但是我很无知地选了一所差不多和斯坦福一样贵的学校，几乎花掉我那蓝领阶层养父母一生的积蓄。六个月后，我觉得不值得。我看不出自己以后要做什么，也不晓得大学会怎样帮我指点迷津，而我却在花销父母一生的积蓄。所以我决定退学，并且相信没有做错。一开始非常吓人，但回忆起来，这却是我一生中作的最好的决定之一。从我退学的那一刻起，我可以停止一切不感兴趣的必修课，开始旁听那些有意思得多的课。

It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms.I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example.事情并不那么美好。我没有宿舍可住，睡在朋友房间的地上。为了吃饭，我收集五分一个的旧可乐瓶，每个星期天晚上步行七英里到哈尔-克里什纳庙里改善一下一周的伙食。我喜欢这种生活方式。能够遵循自己的好奇和直觉前行后来被证明是多么的珍贵。让我来给你们举个例子吧。

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.当时的里得大学提供可能是全国最好的书法指导。校园中每一张海报，抽屉上的每一张标签，都是漂亮的手写体。由于我已退学，不用修那些必修课，我决定选一门书法课上上。在这门课上，我学会了“serif”和“sans-serif”两种字体、学会了怎样在不同的字母组合中改变字间距、学会了怎样写出好的字来。这是一种科学无法捕捉的微妙，楚楚动人、充满历史底蕴和艺术性，我觉得自己被完全吸引了。

None of this had even a hope of any practical application in my life.But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.一开始实在看不出所有这些会对我的实际生活应用有任何帮助。但是十年后当我们在设计苹果第一台电脑的时候，这些东西都跑出来了，我把它们全都设计到了电脑里。那是第一台有漂亮字体的电脑。如果我从来没有选过那门课，苹果电脑就不会有那些漂亮的字型，又因为微软是完全拷贝苹果，很有可能，个人电脑就不会有这些漂亮的字体了。

If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.如果我没有退学，我就不会去修那门写字课，个人电脑就不会像现在这样有令人愉悦的字体了。

Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later.Again, you can't connect the dots looking forward.You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.当然，当我还在大学时向前预测是完全不可能把这些点滴串联起来的，然而十年后再回顾时，就显得很明朗了。再说一遍，往前看，是连接不起这些点滴的，只有往后看才行。所以你必须相信，那些点点滴滴，会在你未来的生命里，以某种方式串联起来。你必须相信一些东西--你的勇气、宿命、生活、因缘，随便什么--因为相信这些点滴能够一路连接会给你带来循从本觉的自信，它使你走离平凡，变得与众不同。

My second story is about love and loss.I was lucky.I found what I loved to do early in life.Woz and I started Apple in my parents' garage when I was twenty.We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned thirty, and then I got fired.How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well.But then our visions of the future began to diverge, and eventually we had a falling out.When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure and I even thought about running away from the Valley.But something slowly began to dawn on me.I still loved what I did.The turn of events at Apple had not changed that one bit.I'd been rejected but I was still in love.And so I decided to start over.第二个故事是关于爱与失的。我很幸运。很早就发现自己喜欢做的事情。我二十岁的时候就和沃茨在父母的车库里开创了苹果公司。我们工作得很努力，十年后，苹果公司成长为拥有四千名员工，价值二十亿的大公司。我们只是推出了最好的创意，Macintosh操作系统，在这之前的一年，也就是我刚过三十岁，我被解雇了。你怎么可能被一个亲手创立的公司解雇？事情是这样的，在公司成长期间，雇佣了一个我们认为非常聪明，可以和我一起经营公司的人。一年后，我们对公司未来的看法产生分歧，董事长站在了他的一边。于是，在我三十岁的时候，我出局了，很公开地出局了。我整个成年生活的焦点没了，这很要命。一开始的几个月我真的不知道该干什么。我觉得我让公司的前一代创建者们失望了，我把传给我的权杖给弄丢了。我与戴维德-帕珂德和鲍勃-诺埃斯见面，试图为这彻头彻尾的失败道歉。我败得如此之惨以至于我想要逃离这儿。有个东西在慢慢地叫醒我。我还爱着我从事的行业。这次失败一点儿都没有改变这一点。我被逐了，但我仍爱着。我决定从新开始。

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods in my life.During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife.Pixar went on to create the world's first computer-animated feature film, “Toy Story,” and is now the most successful animation studio in the world.当时我没有看出来，但事实证明“被苹果开除”是发生在我身上最好的事。成功的重担被重新起步的轻松替代，对任何事情都不再特别看重。这让我感觉如此自由，进入一生中最有创造力的阶段。接下来的五年，我创立了一个叫NeXT的公司，接着又建立了Pixar，然后与后来成为我妻子的女人相爱。Pixar出品了世界第一个电脑动画电影：“玩具总动员”，现在它已经是世界最成功的动画制作工作室了。

In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.在一系列的成功运转后，苹果收购了NeXT，我又回到了苹果。我们在NeXT开发的技术在苹果的复兴中起了核心作用，另外劳琳和我组建了一个幸福的家庭。

I'm pretty sure none of this would have happened if I hadn't been fired from Apple.It was awful-tasting medicine but I guess the patient needed it.Sometimes life's going to hit you in the head with a brick.Don't lose faith.I'm convinced that the only thing that kept me going was that I loved what I did.You've got to find what you love, and that is as true for work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do.If you haven't found it yet, keep looking, and don't settle.As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on.So keep looking.Don't settle.我非常确信，如果我没有被苹果炒掉，这些就都不会发生。这个药的味道太糟了，但是我想病人需要它。有些时候，生活会给你迎头一棒。不要丧失信心。我确信唯一让我一路走下来的是我对自己所做事情的热爱。你必须去找你热爱的东西，对工作如此，对你的爱人也是这样的。工作会占据你生命中很大的一部分，你只有相信自己做的是伟大的工作，你才能怡然自得。如果你还没有找到，那么就继续找，不要停。全心全意地找，当你找到时，你会知道的。就像任何真诚的关系，随着时间的流逝，只会越来越紧密。所以继续找，不要停。

My third story is about death.When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.我的第三个故事关于死亡。我十七岁的时候读到过一句话“如果你把每一天都当作最后一天过，有一天你会发现你是正确的”。这句话给我留下了深刻的印象。从那以后，过去的三十三年，每天早上我都会对着镜子问自己：“如果今天是我的最后一天，我会不会做我想做的事情呢？”当答案持续否定一些次数后，我知道我需要改变一些东西了。提醒自己就要死了是我遇见的最大的帮助，帮我作了生命中的大决定。因为几乎任何事——所有的荣耀、骄傲、对难堪和失败的恐惧——在死亡面前都会消隐，留下真正重要的东西。提醒自己就要死亡是我知道的最好的方法，用来避开担心失去某些东西的陷阱。你已经赤裸裸了，没有理由不听从于自己的心愿。

About a year ago, I was diagnosed with cancer.I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctors' code for “prepare to die.” It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months.It means to make sure that everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.大约一年前，我被诊断出患了癌症。我早上七点半作了扫描，清楚地显示在我的胰腺有一个肿瘤。我当时都不知道胰腺是什么东西。医生们告诉我这几乎是无法治愈的，还有三到六个月的时间。我的医生建议我回家，整理一切。在医生的辞典中，这就是“准备死亡”的意思。就是意味着把要对你小孩说十年的话在几个月内说完；意味着把所有东西搞定，尽量让你的家庭活得轻松一点；意味着你要说“永别”了。

I lived with that diagnosis all day.Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and, thankfully, I am fine now.我整日都与诊断书待在一起。那天晚上我做了一个活切片检查，他们将一个内窥镜伸进我的喉咙，穿过胃，直达小肠，用一根针在我的胰腺肿瘤上取了几个细胞。我当时服了镇定剂，但是我的妻子告诉我，那些医生在显微镜下看到细胞的时候开始尖叫，因为发现这竟然是一种非常罕见的可用手术治愈的胰腺癌症。我做了手术，谢天谢地，我痊愈了。

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept.No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share.No one has ever escaped it.And that is as it should be, because death is very likely the single best invention of life.It's life's change agent;it clears out the old to make way for the new.right now, the new is you.But someday, not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it's quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma, which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice, heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.这是我最接近死亡的时候，我也希望是我未来几十年里最接近死亡的一次。这次死里逃生让我比以往只知道死亡是一个有用而纯粹书面概念的时候更确信地告诉你们，没有人愿意死，即使那些想上天堂的人们也不愿意通过死亡来达到他们的目的。但是死亡是每个人共同的终点，没有人能够逃脱。也应该如此，因为死亡很可能是生命最好的发明。它去陈让新。现在，你们就是“新”。但是有一天，不用太久，你们有会慢慢变老然后被清除。抱歉，这很戏剧性，但却是真的。你们的时间是有限的，不要浪费在重复别人的生活上。不要被教条束缚，那意味着会和别人思考的结果一块儿生活。不要被其他人的喧嚣观点掩盖自己内心真正的声音。你的直觉和内心知道你想要变成什么样子。所有其他东西都是次要的。When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation.It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.it was sort of like Google in paperback form thirty-five years before Google came along.It was idealistic, overflowing with neat tools and great notions.Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue.It was the mid-Seventies and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath were the words, “Stay hungry, stay foolish.” It was their farewell message as they signed off.“Stay hungry, stay foolish.” And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you.Stay hungry, stay foolish.我年轻的时候，有一份叫做“完整地球目录”的好杂志，是我们这一代人的圣经之一。它是一个叫斯纠华特-布兰得，住在离这不远的曼罗公园的家伙创立的。他用诗一般的触觉将这份杂志带到世界。那是六十年代后期，个人电脑出现之前，所以这份杂志全是用打字机、剪刀和偏光镜制作的。有点像软皮包装的google，不过却早了三十五年。它理想主义，全文充斥着灵巧的工具和伟大的想法。斯纠华特和他的小组出版了几期“完整地球目录”，在完成使命之前，他们出版了最后一期。那是七十年代中期，我和你们差不多大。最后一期的封底是一张清晨乡村小路的照片，如果你有冒险精神，可以自己找到这条路。下面有一句话，“保持饥饿，保持愚蠢”。这是他们的告别语，“保持饥饿，保持愚蠢”。我常以此勉励自己。现在，在你们即将踏上新旅程的时候，我也希望你们能这样。保持饥饿，保持愚蠢。

Thank you all, very much.非常感谢。