教案-商务英语阅读-Unit 11-叶兴国

第一篇：教案-商务英语阅读-Unit 11-叶兴国

Unit 11 Teaching Objectives: 1.To remember and use new words and expressions;2.To learn how businesses publicize their ideas of environmental protection;3.To learn how businesses help their consumers to lead a healthy lifestyle;4.To review and learn some knowledge about idioms;5.To deal with the language points in Text A and Text B.Focuses:

1.To learn how businesses publicize their ideas of environmental protection;2.To learn how businesses help their consumers to lead a healthy lifestyle.Difficulties:

How to help students understand and use English idioms.Teaching Time: 2 periods.Teaching Procedures:

jump on :扑向，猛扑，此处的jump on the bandwagon意为“紧跟潮流，随大流”，也可用climb on the bandwagon。如：Weinstein is just one of a mushrooming number of internet users who are jumping on the blogging bandwagon, publishing online journals to write about topics that interest them.是其中之一。

Many female teenagers jump on the bandwagon by dressing in black.许多女孩跟随时尚，穿黑色衣服。

bandwagon： n.时尚，浪潮;[音乐]乐队彩车;[非正式用语] 引导车;[非正式用语]潮流

[例句] Everyone seems to be jumping on the get-happier bandwagon.每个人似乎都在跟随更快乐些的潮流。

2.Greenwashing: 绿色粉饰，指公司为树立支持环保的虚假形象而做的公关活动、捐赠等。

3.Oil giant, Shell, has come under a huge amount of fire lately for using their sponsorship of Britain’s most prestigious wildlife photography exhibition to “greenwash” their environmental credentials.石油巨头壳牌石油公司最近已经受到了强烈的抨击。原因在于他们通过赞助英国最富盛名的野生动物摄影展来“粉饰”自己的环保认证。

come under fire: 本意是“遭到枪击”，此处“受到言辞攻击”。如：

The government has come under fire for its decision to close the mines.由于决定关闭矿山，政府受到了抨击。

雨后春笋般涌现的互联网用户正在一窝蜂地涌向博客，他们发布网络日志来写他们感兴趣的话题，温斯坦只4.Public relations can help here but it is vital that any companies are “walking the walk” before they conduct any sort of PR campaign.公共关系可以在这方面起作用，但至关重要的是，任何公司在开展公关活动之前，都要把所说的付诸实施。

walk the walk 用行动来显示事物的真实性、实在性，即“说到做到”。英语中常用talk the talk，walk the walk表示“说是说，做是做”的意思。如： Don’t talk the talk, walk the walk.别光说不练。

5.However, there may be a gap between how many of them like the idea of sustainability and how many will pick the “green” product or service over the cheaper, yet not so eco-friendly one, each and every time.然而，有多少人赞成可持续发展的理念，又有多少人每一次都能选择一种“绿色”的产品或服务而放弃更便宜却不那么环保的商品或服务呢？两者之间可能有差距。

6.Bio-mimicry, a design discipline that takes nature’s best ideas and turns them into designs and processes to achieve this.仿生模拟是一种采纳自然界最好的方式，然后模仿并应用于设计和程序，解决可持续发展的设计准则。它是实现可持续发展的好办法。

7.Although a fairly new concept, a few businesses are already embracing this fresh new approach, as can be seen in this wonderful ceiling fan, inspired by a falling sycamore seed.尽管还是一个相当新的理念，一些公司已经接受了这个新方法。受梧桐树上落下的种子的启发而设计的这款奇妙的吊扇体现了这一设计理念。

f.Assign Exercises III and IV as their homework.Text B The Wellness Boom a.Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b.Check the answers to Exercise I;c.Point out some language points: 1.Today Canyon Ranch is arguably the premium health-spa brand of choice for the super-rich.如今，“峡谷牧场”可以说是超级富豪对优质健康温泉的首选。

arguably 在句中不是 “有争议地”的意思，而是“可能，大概”的意思。如：Penicillin is arguably the greatest medical discovery of the last century.青霉素大概是上个世纪医学上最伟大的发现。

premium在这句话中是“优质的，高级的”的意思，而在本文另一句话中（Insurers such as WellPoint and Britain’s PruHealth are rewarding people who take part in health-improvement programmes with lower or bigger deductibles.），是“保险费”的意思。

2.“There is a new market category called wellness lifestyle, and a whole range of industries, if you are not addressing that category you are going to find it increasingly hard to stay in business,” enthuses Kevin Kelly, Canyon Ranch’s president.“如今市场出现了一个新领域，被称为健康生活方式。就产业而言，假如你置此领域于不顾，你就会发现想在商业中立足会越来越难。” “ 峡谷牧场”总裁凯文·凯利热情洋溢地说。

3.Another will be to maintain credibility in(and for)an industry that combines serious science with snake oil.另一个困难是维持一个把严肃的科学和万灵药相结合的产业的信用度。

snake oil 常用于口语中，是指江湖郎中声称可治疗风湿、感冒。秃发等疾病而无科学依据的蛇油或万灵药。

4.Easy fixes, such as new-age therapies, may appeal to them more than harder but proven ways to improve health.相比那些操作难度大但已经证实能有效改善健康的方法，诸如新时代治疗术那样简便易行的方法，对他们更有吸引力。

d.Assign Exercises II and III as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about idioms, especially asking them to pay special attention to the examples.Part IV Supplementary Reading: Who Owns Your Address Book? Ask students to read it in a limited time after class, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discussion and Reflection: 1.If you were a leader of company, what would you do to help consumers to lead a healthy lifestyle? 2.In your opinion, if you were a boss, what would you do to publicize the ideas of environmental protection?

Assignments

1.Write a short summary of about 50 words to express the main idea of Supplementary Reading;2.Finish all exercises in this unit.3.Preview new words and expressions in Unit 12.References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

第二篇：教案-商务英语阅读-Unit 13-叶兴国

Unit 13 Teaching Objectives: 1.To remember and use new words and expressions;2.To learn how to deal with marriage frictions;3.To learn what is the difference between work with your head and work with your heart;4.To deal with the language points in Text A and Text B.Focuses:

1.To learn how to deal with marriage frictions;2.To learn what is the difference between work with your head and work with your heart;Difficulties:

What is the difference between work with your head and work with your heart ?

Teaching Time: 2 periods.Teaching Procedures:

2.get bogged down with: 由于……而陷入困境。如：You must not get bogged down with details.你不必纠缠于细节之中。

3.Think big and put it in buckets.做大规划，并把你的梦想分门别类。

4.talk-show host: 访谈节目主持人。访谈节目是一档电视或广播节目，在该节目中，某些名人参加讨论或被采访，并且经常会回答观众或听众提出的问题。f.Assign Exercises II and III as their homework.Text B Positive Thinkers a.Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b.Check the answers to Exercise I;c.Point out some language points: 1.Panda Express: “熊猫快餐”是著名的中式快餐连锁店，分店遍布美国各州。

2.After all, it’s hard to eat Chinese food while driving down the freeway.毕竟在高速公路上开车时很难享用中餐。

3.They also share a leadership philosophy that flies in the face of conventional management strategy.他们还在某一与传统经营策略背道而驰的领导哲学上取得共识。

fly in the face of: 敢于违抗，悍然不顾。如：Anyone who is tempted to fly in the face of discretion had better think twice.任何想轻举妄动的人都要三思而行。d.Assign Exercises II and III as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about professional knowledge and background information, especially the examples.Part IV Supplementary Reading: Yours, Mine & Mine Ask students to read it in a limited time after class, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discussion and Reflection: 1.Have you ever experienced marriage friction in your family? If so, can you tell us your story? 2.In your opinion, what is the difference between work with your head and work with your heart?

Assignments

1.Write a short summary of about 50 words to express the main idea of Supplementary Reading;2.Finish all exercises in this unit.3.Review the contents learned and preview what is not learned in Unit 14.References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

第三篇：教案-商务英语阅读-Unit 1- 叶兴国

Unit 1 Teaching Objectives: 1.To introduce the teaching contents and teaching plan;2.To have a general idea of the New International Style of Management;3.To be clear about the three main questions of business English reading;4.To learn how to read business English passages effectively;5.To learn to recognize and use some of the related words and expressions.Focuses:

1.To have a general idea of the New International Style of Management.2.To learn how to read business English passages effectively.Difficulties:

1.How to read business English passages effectively.2.How to remember business English words and expressions ASAP.Teaching Time: 2 periods.Teaching Procedures:

Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Read Text A The New International Style of Management and do exercises;2.Read Text B New Thinking for successful Entrepreneurs and do exercises;3.Analyze the language points in the texts;4.Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part: 1.Why should we do Business English Reading? 2.What does Business English Reading mainly deal with? 3.How can we do the Business English Reading effectively? If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words.Part V Test Yourself For this part, ask students to finish it by themselves.1.Do you want to be a member of these multinational companies? Why? 2.What are the differences between these multinational companies and the local companies in China? Questions for Discussion and Reflection: Assignment:

1.Review Unit 1, to remember the contents learned.2.Preview Unit 2, to find difficult points.References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

第四篇：教案-商务英语阅读-Unit 8-叶兴国

Unit 8 Teaching Objectives: 1.To learn how to live and how to plan our life;2.To learn how to beat retirement blues;3.To know about the memorial methods to help students remember words;4.To deal with the language points in Text A and Text B.5.To remember and use new words and expressions;Focuses:

1.To learn how to live and how to plan our life;2.To learn how to beat retirement blues;3.To know about the memorial methods to help students remember words;Difficulties:

How to help students remember words by knowing about the memorial methods.Teaching Time: 2 periods.Teaching Procedures:

a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;

c.Then use some basic reading skills to read through the text again to find the answers to Exercises I;d.Check the answers to Exercises I;e.Analyze the language points in the text: 1.1-year-olds: 一岁的小孩。合成词变成复数，如果该合成词有主干词，则在主干词后面加-s：brother-in-law→brothers-in-law, looker-on→lookers-on;如果该合成词没有主干词，则在最后一个词的词尾加-s：grow-up→grow-ups, forget-me-not→forget-me-nots;若合成词中有man或woman的话，复数形式则要求其构成部分也要作相应变化：a woman doctor→women doctors, a man cook→men cooks。

2.hypothetical [or synthetic] cohort：假定或综合队列，实验样本的一种方式。cohort：在人口统计学、统计学或市场调查中定义的一代人。如：The cohort of people aged 30 to 39 are more conservative.年龄在30岁到39岁的一群人更加保守。

3.If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.如果你的养老金计划假设你将活到81岁，你可能计算得并不准确。

4.By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then faces a 22% chance of getting to 100.顺便说说，虽然他活到95岁的可能性很小，但是如果他能的话，那么他就有22%的机会活到100岁。

5.Trouble is, the science behind them can be squishy.麻烦在于这些做法的科学基础可能是脆弱的。

behind: 作为……的基础、支持。如：Behind your every action is self-interest.你的每一个行动都是出于个人私利。

f.Assign Exercises II and III as their homework.Text B Plan Ahead to Beat Retirement Blues a.Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b.Check the answers to Exercise I;c.Point out some language points:

1.retirement blues: 退休引起的忧郁。blues: 常作the blues，非正式用法，表示“忧郁”、“悲伤”等。如: She’s got the blues.她变得忧郁了。

2.With no plan for organizing their time and no ability to develop a new ways of identity, they often sink into depression.他们没有组织时间的计划，也没有能力去开发一个新的自我，于是就沉溺于抑郁的情绪中。

3.It’s often necessary to renegotiate your relationship and invent new ways of being together.重新商定你们的关系并创造新的相处方式常常是很有必要的。

4.For people with spiritual inclinations, this is a time to nurture and reflect on that aspect of their personality.对那些带着精神倾向的人来说，发展和思考他们个性的这个方面正是时候。

5.As we finish our careers, we tend to move into areas that reaffirm and reintegrate early impulses.当职业生涯结束时，我们常回过头去重新确认最初的动力，并使之更加完整。

d.Assign Exercises II and III as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about memory methods, especially asking them to pay special attention to the examples.Part IV Supplementary Reading: Over 60 and Overlooked Ask students to read it in a limited time after class, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discussion and Reflection: 1.How will you plan your retirement life? Why？

2.What should you do to take care of the aged in your family?

Assignments

1.Write a short summary of about 50 words to express the main idea of Supplementary Reading;2.Finish all exercises in this unit.References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

第五篇：教案-商务英语阅读-Unit 5-叶兴国

Unit 5 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “financial management”;3.To review some basic reading skills and learn some word formations;4.To know about the word formations of Business English vocabulary;5.To deal with the language points in Text A and Text B.Focuses: 1.To review some basic reading skills;2.To have general ideas of “financial management” by reading to practice basic reading skills;3.To learn some word formations and deal with the language points in Text A and Text B.Difficulties:

Review how to use basic reading skills to do reading exercises.Teaching Time: 2 periods.Teaching Procedures:

c.Then use some basic reading skills to read through the text again to find the answers to Exercise I;d.Check the answers to Exercise I;e.Analyze the language points in the text: 1.Bureau of the Public Debt: 公共债务局, 成立于1940年6月30日,其主要职责是筹措联邦政府所需的款项,核算公共债务,发行和回购国库券,执行债务管理政策。比如：出售国库券和债券、向投资者支付利息、归还贷款、赎回投资者的证券等。此外，它还通过行政资源中心向各联邦政府实体提供无偿的行政、财务管理和信息技术等服务。

2.Series EE Bonds: 一种固定利率的系列电子储蓄债券。该债券没有对通货膨胀的调节。3.Series I Bonds: 一种低风险、具有对通货膨胀的调节的储蓄产品。4.payroll deduction: 从雇员薪水中扣缴。

5.Vanguard: 美国先锋基金管理公司，于1974年由约翰·鲍格尔(John Bogle)创立，其前身威灵顿基金则早在1929年就诞生了。在不长的时间里面公司已经在基金行业里占有突出的地位，是世界上第二大基金管理公司。

6.eBay: 亿贝电子商务公司的门户网站，世界上最大的网上交易平台。f.Assign Exercises II and III as their homework.2.Text B When Stocks Tank, Some Investors Stampede to Alpacas a.Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b.Check the answers to Exercise I;c.Point out some language points: 1.Andy Pick, a 49-year-old stay-at-home father at Atlanta, recently bypassed the stock market for liquid assets — $120,000 in champagnes.现年49岁、家住亚特兰大的家庭主夫安迪·皮克最近避开股市，转向流动资产—在香槟酒上投资了12万美元。2.“It’s sure beats looking at a Merrill Lynch monthly statement,” he says, adding, “The worst thing that could happen is that I drink all of it.” 他还说：“这笔投资肯定比看美林证券的月度报告要好，可能发生的最糟糕的情况就是我要把这些酒喝光。”

Merrill Lynch：美林证券，成立于1885年，总部位于美国纽约市，是世界知名投资银行，主要从事为各类企业、政府机构及个人投资者提供投资、融资、咨询及财务顾问的服务，在2008年被收购。

3.Investors have long turned to hard assets in market downturns, the idea being that if you invest in something real, it won’t disappear, even if its value declines.市场不景气的时候，投资者们常常会转而投资硬资产，因为如果你投资看得见、摸得着的实物，就算其价值下滑，东西也不会消失。

hard assets：硬资产是指切实存‎在的、具有一定耐久性的、不易消灭的、受自然周期或经济周期影响较少的资产种类。硬资产这个概念是与软资产(Soft Assets)和纸面资产(Paper Assets)相对的，软资产一般耐久性比较弱，而纸面资产一般指证券或现金，是虚拟资产，并不切实存在。目前，投资界一般认为以下资产属于硬资产：贵金属；基本金属(包括黑色金属和有色金属)；能源(主要是指化石能源)；房地产；森林产品(主要是指木材)。

4.IRAs: Individual Retirement Accounts, 个人退休金账户。它是美国商业银行1974年为没有参加“职工退休计划”的工人创设的一种新型储蓄存款账户。按照规定，只要工资收入者每年在银行存入2000美元，其存款利率就可以不受《Q字条例》的限制，且可暂时享受免税优惠，直到存户退休以后，再按其支取的金额计算所得税。

5.Last month, a record 14,000 bidders—17% more than the previous high—turned out for a coin-and-currency auction in Long Beach, Calif., that generated $35 million in sales.上个月，14000名竞标者参加了加州长滩的一个钱币拍卖会，这一人数较此前记录多出了17%；此次拍卖会销售金额高达3500万美元。

6.“There’s kind of a buying frenzy” in vintage comic books, he says.他说，老漫画书也遭遇了“收购狂热”。

d.Assign Exercises II and III as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about word formations, especially asking them to pay special attention to the examples.Part IV Supplementary Reading: On Breaking Rules Ask students to read it in a limited time after class, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discussion and Reflection: 1.How do you do your financial management?

2.In your opinion, what are the ways to keep more cash?

Assignments

1.Write a short summary of about 50 words to express the main idea of Supplementary Reading;2.Finish all exercises in Text A and Text B.References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

教案-商务英语阅读-Unit 11-叶兴国

第一篇：教案-商务英语阅读-Unit 11-叶兴国

第二篇：教案-商务英语阅读-Unit 13-叶兴国

第三篇：教案-商务英语阅读-Unit 1- 叶兴国

第四篇：教案-商务英语阅读-Unit 8-叶兴国

第五篇：教案-商务英语阅读-Unit 5-叶兴国

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