第一篇：柯林斯商务英语写作教案
教学档案
Section One Who Are My Readers? 1.Teaching emphasis a.Unit 1 Choosing the correct amount of information b.Unit 3 Planning the document 2.Teaching difficulties a.Unit 1 who are our readers b.The definition of the concept “reader” 3.Teaching Procedures a.Discuss the topic “who will read your documents?” b.Explain the situation where the business happened 4.Knowledge & Languages a.How to plan the document? b.The four-box document plan(1)Purpose(2)Background or explanations(3)Details(4)What next? 5.Exercises a.Unit 1 P5-P7 b.Writing an essay named “what is the definition of reader?”
教学档案
Section Two What Structure and Organization for My Document? 1.Teaching emphasis a.Unit 4 Layout for an email or letter 2.Teaching difficulties a.Unit 5 Linking 1: Connecting sentences b.Unit 6 Linking 2: Sentence structure 3.Teaching Procedures a.Discuss the different between business letter and private letter b.Explain the basic layout of business letter c.Case study via PPT 4.Knowledge & Languages a.Classical structure of a business letter b.Logical connections c.Chronological connections d.Sentence structure
(1)simple sentence
(2)compound sentence
(3)complex sentence 5.Exercises
a.Unit 4 P17-P19
b.Unit 5 P21-P23
c.Unit 6 P26-P27
教学档案
Section 3 What Tone For My Readers? 1.Teaching emphasis a.Unit 7 Recognizing and using tone 2.Teaching difficulties a.Unit 8 Varying tone with words and expressions b.Unit 9 Varying tone using sentences structure and sentence length 3.Teaching Procedures a.Discuss the basic definition of this section – “tone”
b.Explain the different situations or relations of business events c.Presentation by student to show their ideas and make the conclusion respectively 4.Knowledge & Languages a.tone comes from(1)your choice of words(2)your sentence structure and sentence length(3)the structure, order, clarity, and precision of the information you present b.there are two main challenges for business writers:
(1)recognizing the range of tones in written documents
(2)producing the appropriate tone in your documents 5.Exercises
a.Unit 7 P30-P31 b.P33-P35 c.P38-P39
教学档案
Section 4 What Language For My Document 1.Teaching emphasis a.unit 10 starting off: Greeting, introduction and reference b.unit 11 The main part: Signaling intentions c.unit 12 Finishing off: Next steps, pre-closing and farewell 2.Teaching difficulties
a.unit 11 The main part: Signaling intentions 3.Teaching Procedures a.Read Appendix I on P84 b.Make sentences by using sentence patterns in Appendix I on page84 c.Try to make combination and form a standard letter by choosing different parts in unit 10, 11, and 12 respectively 4.Knowledge & Languages a.The key to starting off the document(1)A reason for writing(2)A plan for the document(3)Some key phrases for the beginning b.The main parts at the beginning of an email c.Sentences and phrases in Appendix I 5.Exercises a.Unit 10 P41-P43 b.Unit 11P45-P47 c.Unit12 P49-P51
教学档案
Section 5 How Do I Write Efficiently? 1.Teaching emphasis a.Unit 15 Writing quickly b.Unit 16 Editing for accuracy: Checking and correcting language 2.Teaching difficulties a.Unit 13 Writing clearly and simply b.Unit 14 Writing transparently 3.Teaching Procedures
a.Discuss the topic “What are the significant factors that contribute to simple writing and easy reading?” b.Review Unit 4, 5 and 6 c.Then discuss the topic “What are the techniques to make the document more transparent in a visual sense?” 4.Knowledge & Languages a.Main language points to check for when editing the document:
(1)Grammar
(2)Vocabulary and expressions
(3)Spelling
(4)Sentence linking
(5)Sentence structure
(6)Sentence length 5.Exercise
教学档案
a.Unit 13 P53-P55 b.Unit 14 P58-P59 c.Unit 15 P61-P63 d.Unit 16 P66-P67
第二篇：商务英语写作[模版]
七种常见类型
1.主动跟新买家建立联系
Dear Mr.Jones:
We understand from your information posted on Alibaba.com that you are in the market for textiles.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present.You may also visit our online company
introduction atwhich includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely,John Roberts
2.对新买家要求建立业务联系的回复
Dear Mr.Jones:
We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http:// which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,3.向老客户介绍公司新的产品信息
Dear Mr.Jones:
We have refreshed our online catalog at Http://, and now it covers the latest new products, which are now available from stock.We believe that you will find some attractive additions to our product line.Once you have had time to study the supplement, please let us know if you would like to
take the matter further.We would be very happy to send samples to you for close inspection.We will keep you informed on our progress and look forward to hearing from you.Sincerely,4.回复对某个产品的查询
Dear Mr.Jones:
Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:
Product: toaster
Specification: xxxxxxxxxxxxxxx
Package: 1pcs/box
Price: 10usd/pcs
Payment: L/C
For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L/C at sight.We look forward to receiving your first order.Sincerely,5.无法提供对方查询中所要求的产品时
Dear Mr.Jones:
Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute: Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http:// for more information on this item.If you find the product acceptable, please email us as soon as possible.Sincerely,6.查询对方公司的产品
Dear Sir or Madam:
We know that you are exporter of textile fabrics.We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items.Prices quoted should include insurance and freight to San Francisco.Sincerely,7.几种报盘
(a.)
Dear Mr.Jones:
We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment is to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.You may be aware that there has lately been a large demand for the above commodities.And such growing demand will likely result in increased prices.However you can secure these prices if you send us animmediate reply.Sincerely,(b.)
Dear Mr.Jones:
We thank you for your letter dated April 8 inquiring about our leather handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for
exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers’ inquiries are always meet with our careful attention.Sincerely,(c.)
Re: SWC Sugar
Dear Sirs,We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:
1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand（10000）metric tons.4.Price: US dollars one hundred and five（US$105.00）per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on hand.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely,
第三篇：商务英语写作
向进军2011级B班20112513486
Dear sir ,Thank you very much for your interest in our products.You wrote to the right kitchen range hood manufacturer.Ours is one of the largest company in the northwest of China.The company has taken a five-year-long quality guarantee , longer than that of most other manufacturers.With a long history and high reliability , this company has established a good reputation at home and abroad.Our products are always very popular in Europe and China.With your help ,we are hoping to penetrate the huge market in America.We have enclosed a catalogue of all the specifications and varieties of our products.We are awaiting the opportunity of cooperating with you.Yours faithfully ,JocelynSales manager
第四篇：商务英语写作
A: You must be Ms.Lee from the United States?
B: That’s right.I’ m Lee Junru.You are...?
A: My name is Zhang Guiyang.I’m from the Sunshine Corporation.I’m pleased to meet you.Welcome to Fuzhou.B: Nice to meet you, too.Thanks for coming to the airport to meet me.A: That’s my pleasure.My manager, Mr.Wang has sent me to meet you here.He felt sorry he could’t come himself.He is at a meet right now.B: It’s OK.Thank you very much.Where are we heading now?
A: We’ re going to accompany you to the Fuzhou Friendship Hotel.Is the luggage all here, Ms.Lee? The car is just out there in the parking lot.B: Oh, thank you.Well I can handle this handbag myself.A: OK, this way, please.A: Here is our car.Let me put the luggage into the trunk.B: Thanks.A: Please get on, Ms.Lee.B: Thanks.A: Off we go.How’s your flight, Ms.Lee?
B: Fine, I got on the plane at New York, and it took about 1 hours to get here.But is was a smooth flight.A: That was really kind of long in the airplane.Wasn’t it? I hope you’ll feel rested after a right of good sleep.B: Thank you.What is the weather like here, today?
A: Fair and sunny today with gentle breeze.As I know, Ms.Lee, you’ re been to Fuzhou for a couple of times.B: It’s true.I travel so much and visit Fuzhou once a year?
A:How do you like it here.B:well, I like it a lot.Fuzhou is really a fantastics place.There are many interested places to visit.I hope I can visit once again.A:I hope you can enjoy your stay here.It’s nice to have a look around.B:Yes that must be very interesting.Hope we will have the time.A:I think you must be tired, why don’t you take a break.I wake you up in to the hotel.B:Than’s great.Thank you.
第五篇：商务英语写作
Dear Sirs,This is to introduce ourselves as the largest down Apparel Company in China.Our company--Bosideng International Holdings Limited—was established in 1976, locating in Bosideng industrial zone, Changshu City, Jiangsu province.We have been specialized in developing and producing all kinds of down apparel.Bosideng International Holdings Limited has been researching and producing many kinds of down apparel for 30 years.There are six brands of the our company including “Bosideng”, “Snow Flying”, “Combo”, “Bengen”, “Slim” and “shangyu”.Through these brands, we offer a wide range of down apparel products.The customer can order our products both in our website and through the phone, and then ,we would like to give them satisifying in one week.“Bosideng” was the leading down apparel brand in China for 17 consecutive years from 1995 to 2011.As a leader in China down apparel industry, for 16 consecutive years, the latest fashionable FallWinter apparel trends to the world on behalf of China at the “China International Clothing and Accessories Fair”
We would be pleased to receive your any kinds of down apparel.If you have any questions, please contact us.Our telephone number is 86-512-52532888.We look forward to your positive reply.Very truly yours.18100619 陆浩杰18100634蔡耀
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