商英期末词组

第一篇：商英期末词组

1a toiletries：n.化妆品厂、清洁、化妆用品公司 major brands：主导品牌

expatriate：n.旅居海外的，移居国外的 creative thinking：创新思维

a survival course：生存技巧培训课程 profile：n.简介、小传、概况 simulation：n.模拟训练 go for profit：追求利润

behind schedule：进度落后于计划 stick to the schedule：严格按计划进行

1b exceed：v.超越、胜过

over-estimate：vt.过高的估计 manageable：adj.便于管理 understate：vt.轻描淡写的说 seminar：n.研讨会、讨论会

management：n.（企业、机关的）管理人员 follow-up evaluation：后续评估 deadline：n.最终期限 complimentary ticket：免费赠送的票

have everything to do with：与„关系密切 curriculum vitae：个人简历、履历，简称CV human factor：认为因素

aggressive：adj.咄咄逼人的、好斗 indicate：vt.显示、表明

2a customer satisfaction form：顾客满意、情况问卷表 complete the form 填写表格 questionnaire：n.调查表、问卷

criteria：n.标准（为criterion的复数形式）

atmosphere：n.氛围

attentiveness：n.殷勤、周到

value for money：物有所值程度 enhance：vt.提高、增加

mezzanine：n.（尤指介于一层与二层之间的）中层楼 reasonable prices：合理的价格 interior design：室内装修 group dining：团体用餐

catering requirement：餐饮要求 tour groups：旅游团 corporate events：公司社交活动 wine tastings：品酒会 steak：n.牛排

company presentations：公司业务报告会 business trip：公务旅行 vegetarian：素食者 call in：顺路到某处

alike：adv.一样的，相似的 evolve：逐渐发展或完成

pride ourselves on/upon：为„感到骄傲 along with：同„一道

be of importance：具有重要性 to cater for：提供餐饮服务，接待 gently：adv.轻轻地，小心地

strive：为获得„而努力奋斗 concept：n.概念，观念，想法 distinctive：adj.与众不同的 suitable：adj.舒适，合适 memorable：adj.难忘的 tourist：n.游客，观光客 awful：adj.糟糕的，恶劣的2b corporate hospital：商务接待，企业社交 tip：n.技巧，窍门，忠告 be in need of：需要

mention：v.提起，说起

social setting：社交场合

in due course：经过一段时间，到适当的时候 poor timing：不合事宜

trade fair：贸洽会 teenage：adj.少年的

prospect：n.可能的，潜在的顾客

hook：钩子，吸引人们兴趣或注意力的方式 a fact-finding mission：情况调查，实地考察 substantial：adj.重大的，有影响的 fortunately：adv.幸运的

concern：v.对„有印象；n.担心

sociable：adj.好交际的，喜欢与人交往的ensure：v.确保，保证

rugby：n.（英式）橄榄球

intimate：adj.亲密的；n.至交，密友 ability：n.能力，技能，本领

purposeful：adj.有清晰目的，有明确目标 chit-chat：n.（非正式）聊天，闲谈 disposal：n.丢弃，处理 therefore：adv.因此，所以 see„as：把„看作 lie in„：（原因、兴趣、答案等）在于„ stand around：闲站着

add up to：意味着，说明

whisper into his ear：在某人耳边低声说话 in term of：从„的角度来看，就„而言

in due course/time：经过一段时间，到适当的时候reorganize：n.改组，改编 loan：n.银行贷款 forecast：n.预测

consume：v.消费，消耗 venture：n.风险项目

warranty：n.（产品的）保证书 oval：椭圆形

finalise：v.确定，最后定下 backlog：n.积压未办的事情

substantial：adj.重大的，可观的，坚固的，有影响的a long way from：离„还差得很远

call by: 顺道访问

take legal action against：对„提出诉讼

settle the dispute：解决纠纷

secretarial and administrative staff：文秘及行政人员 unforeseen circumstances：难以预料的情况

meet agreed delivery dates：按约定的日期准时送货 place your order with：向„定货 outlet：n.代销店，专卖店 legal advisers：法律顾问

established customers：老顾客 bring„up：把„提出来 give„priority：优先考虑，处理某事 a backlog of orders：积压的订单

at one’s disposal：由„自由支配 be popular with ab.：为惯用搭配，深受喜爱

3a mail order company：邮购计划 headquarters：n.（公司）总部

catalogue：n.商品目录单

recommendation：n.推荐信、建议 item：n.产品、货物

in standard length：标准长度的 article：n.商品、项目

measurements charts：尺寸图 knitted skirts：针织裙子 vendor：n.销售商

asap（as soon as possible）尽快

Self-study and Exam practice workmanship：（尤指精细的）工艺，手艺 negotiate：v.谈判，商定 retail：v.零售 detail：n.细节

deliver：v.把„送往 delivery：n.送货

measurement：n.长度，高度 gap：n.缺口，差距 forecast：n.预测，预报 settlement：正式协议 penalty：n.惩罚，处罚 charge：n.费用，v.收费

potential：adj.潜在的，可能的n.潜在性，可能性 grant：n.给予，准予

patient：adj.有耐心的，忍耐的patience：耐心，忍耐 familiar：adj.熟悉的 average：adj.平均的

lack：n.v.没有，不足，缺乏

aggressive：n.好斗的，雄心勃勃的 furthermore：adv.而且，不仅如此 however：然而，不过，但是

sector：n.（尤指商业、贸易等的）部门，行业 accordion：n.手风琴 for instance：例如

combination：组合，联合 promotional：（电影、活动等）旨在推销（宣传）的 combine：v.（使）组合

equally：adv.相同的，相等的 equalize：v.使相等的equality：n.平等 segment：n.部分

alternate：adj.轮流，交替 cable：n.电缆，缆绳

forthcoming：adj.即将，到来 demonstrate：v.证明，证实

flatter：v.奉承，讨好，感到荣幸 cash on delivery：货到付款

credit terms：信用期限，信用条件 3b cash flow：现金流向、现金流量，现金流动 cash flow gap：现金流量差额 case study：案例分析 final payment：最后付款 bar chart：柱形图 down payment：订金

bill：vt.要求支付„的费用 remainder：n.剩余物

early settlement discount：提前付款折扣 labor cost：劳动力成本

credit terms：信用期限、信用条件

outstanding：adj.剩余的

outstanding balance：剩余金额 order books：订货薄

a shortage of cash：现金短缺 turnover：n.营业额

financing costs：筹措成本

cash on delivery：货到即付款

margin：n.利润

inventory：n.库存、存货

penalty：n.处罚、罚款

potential customer：潜在客户

hard sell：强行推销

flat management culture：扁平化的管理结构

interest on„：„的利息，习惯用on pay for„：支付„的费用，用介词for pay in cash：in表示付款方式，以现金形式

price„at： 以„的价格，习惯用介词at cost of labour：劳动成本 as down payment：作为订金 outstanding balance：剩余金额 30 days net：净30天

early settlement discount：提前付款折扣 penalty charge：罚款currency：n.货币 paying-in slip：【英】（银行）存款单 payee：n.收款人

deduct：v.减去，扣除 transaction：n.交易，事务 counterfoil：n.存根 adviser：n.顾问 interest：n.利息

cashier：n.出纳

deposit：n.定金，首付 dividend：n.股息，红利 deductible：adj.减去

haulage：n.货运业，货运费

consignment：n.托运的货物 margin：n.页边，空白

courier：n.（递送包裹或文件的）信徒 logistic：n.后勤；逻辑 custom duty：关税

overdraft：n.透支额

4a selling point：卖点

environmental-friendliness：n.对环境无害，有环保的特点 user-friendliness：n.用户使用方便

kitchen appliances：厨房用具 competitive advantage：竞争优势

diversify：vt.多样化经营，增加产品种类

own-label clothing：贴（名牌超市）自己品牌的服装 saturate：vt.使饱和

supermarket chains：连锁超市 industry analyst：行业分析家 cut-price：削价出售

retail food marker：食品零售市场 mortgage：n.住房按揭，抵押

margin：n.利差，赚头 boost profit：提高利润 estate agent：房产商 bonus points：（消费积分）

loyalty scheme：忠实（顾客）奖励计划 voucher：n.优惠，奖券 interest rate：利率

incentive：n.刺激，鼓励 reputation：名誉、名望

gradually：adv.逐渐的，逐步的 eventually：adv.终于、最终 survey：n.调查、审视 combine：v.组合，综合 outlet：n.专卖店、分销店 fixed rate：固定利率

banking on a Brand：bank on既可解释为“依赖„获利”，也含有“对„抱有信心” 4b advertising campaign：广告宣传活动

dealership：n.商品经销特许权、特许经销商 showroom：n.展示厅 up-to-date：最新的

freelance journalist：自由撰稿的记者 senior executive：高级主管 itinerary：n.路线、旅程

awareness：n.意识，认识 strategy：策略

accurate：adj.准确的，精确的 considerably：adj.相当大，相当多 facility：n.（可数名词）工厂 leisure wear：休闲服装 trade deficit：贸易赤字 private sector：私营经济 loyal：adj.忠实的，忠诚的 voucher：n.代金券、凭证 campaign：（尤指政治性或商业性的）运动、宣传活动 primary：adj.首要的，主要的 role：作用

emerge：v.浮现，出现 happy with sb./sth.：对某人某事表示满意 diversify into：进入某个领域，朝某个方向发展 be faced with：面对某种局面 be/stay loyal to：对„保持忠诚 be committed to：对„作出承诺 recession：n.衰退期 gross：n.总利润

notable：adv.格外地，特别的 deficit：n.逆差、亏损、赤字 remained：v.依然，继续，留下 stable：adj.稳定

enterprise：n.公司，组织，企业，商业机构

infrastructure：基础设施（如运输、通讯、银行制度等）；基础结构 strategic：adj.策略的，具有战略意义的tend：v.易于，往往会做某事 stick to：坚持，信守，继续做 feedback：n.反馈意见

counterfeit：v.adv.伪造、仿造 forecast：n.预测、预报

comment：n.意见、评论 v.提意见 speed up：加快速度 promotional：adj.旨在推销（宣传）的 implementing：（正式的）执行计划、政策 stylish：adj.时尚、时髦

trademark：n.商标、注册商标 innovate：v.革新、创新

incentive：n.刺激、动力、鼓励 bona fide：adj.真实的、真诚

authentic：adj.正宗的、原汁原味的 genuine：adj.真诚的，真正的

phase：n.阶段、时期 v.使„逐步进行

phase out：逐步停用、淘汰

domestic：n.国内的 shelf-life：存货期限 expectancy：n.期望

cycle：n.循环

pasta：意大利面食

loss-leader：亏本销售商品

premium：n.保险费，额外费用，津贴，奖金 outlet：n.批发商品、经销公司 household：家用的

household name：家喻户晓的、出名的6a company performance：公司绩效 marginally：adv.稍微、略微

performance evaluation：绩效评估

supermarket chain：连锁超市

breakeven：n.adj.无亏损的，盈亏相抵的 volatile：adj.可变的，不稳定的graph：n.曲线图，图表 bar-chart：n.柱形图

exchange rate：兑换率、汇率、汇价 ongoing：adj.正在进行的disposal：adj.出售，出让 deliver：v.实现

net cash：净现金收入

exceptional item：非常项目 operating margins：经营利润

cost-cutting measures：降低成本的措施

resource efficiency programmer：资源增效计划

sales volume：销售量

trading-volume：贸易额，交易额

asset：n.资产 streamline：vt.使„有效率，使„现代化

cash surplus：现金盈余 measure：v.衡量，评估 dividend：n.红利，股息

acquisition：n.获得，得到 along with：一起，一道 implement：v.执行 offset：v.弥补、抵消

股票涨跌的常用英语表达主要有：

shoot up：猛涨

shares peak at：股价达到最高点 shares recover：股价回升

go into steady decline：股价稳步下跌

share price is marginally up：股价微升

shares are up slightly by 1.3 pence：股价微升1.3便士

collapse：n.崩溃、垮掉

第二篇：商英演讲稿

开场白

Good morning everyone，Thank you for giving me the opportunity to present you the latest model product.First let me introduce ourteam’ members 介绍人~~~Well I will not tell you what products we want to introduce，But I will play a video then you can guess what product we want to introduceOK?（视频放完后，提问）The video is over ,according the video, can you get the answer about what product we want to introduce ?(答对)You can see the clothes swim in the water as the fish,that has proved our company ’ slatest model of washer HWF5300AW can make the clothes more supple and it ‘s always the best seller of this kind.（错）It doesn’t matter,just have a try.Yeah Washing machine.More accurately，This is our latest model of the washer Haier Front –Load Washer.HWF5300AW and it ‘s always the best seller of this kind.As we all know , Washing machines play an important role in our daily life ,especially for the lazy.As for me,I hate washing clothes very much,so washing machine become a good helper for me.Moreover With the help of the washer , we do not spend too much time on washing ,and we can protect our hands from being hurt.In a word，washing machine is very useful.介绍主要的内容

This is a catalog.You can see that my presentation will be divided into six parts.Including Introduction，Why Haier，Energy star，Front-Load，Product Details，Technology.Next , I will explain to you one by one.OKLet’s begin.介绍产品

Firstly , let’s watch a video to know more about the latest model of washer HWF5300AW.Well , the video is over ,and I am sure you have a clear understanding of the product.Now let’s into the next phase. Maybe you will ask Why Haier, well , on the one hand Haier is the number one laundry brand in the world..On the other

hand we are committed to providing customers with sensible options that empower them to live a modern and affordable lifestyle.however, Haier focuses on making the laundry experience better than ever before.That’s why Haier offers more options to meet individual laundry needs. Do you know why the Haier Front –Load Washer HWF5300AW is called Energy Star ?

If you don’t know, never mind, let me tell you.Now please listen to me carefully ,there are five reasons

1.Energy Saver(At Haier , we are dedicated to meeting customer needs through practical innovation for a smarter life and a

better planet)

2.Eco-Friendly(Haier laundry systems are developed with the environment in mind.From water use energy saving

options，we look to reduce water cousumption and energy use，which cuts down on utility bills

3.Green Wash Cycle(Designed to save up to 80﹪ more energy over standard washers without sacrificing

cleaning performance)

4.Energy Star @ Qualified(Energy star qualified clothes washers use over 50﹪ less water and about 37

﹪ less energy than standard top-load washers.5.High Efficiency(HE)(HE detergents are formulate to create less suds and disperse quickly in the rinse

cycle，so they word best with the front load′s dynamic wash action.The 1300 RPM spin speed extracts more water than traditional washers and reduces time in the dryer.Next Front-Load is one of the features ofthe Haier Front –Load Washer HWF5300AW

Compared with others ,Front-Load High-Efficiency washers use less water and energy than traditional Top-Load models.Multiple settings make it so younever waste water or energy on smaller loads.And This is one of the keys for its1

popularity(这就是它这么受欢迎的关键之一)

 If you look at the screen behind me showing a picture of the HWF5300AW and the animation of the

functions , you will see that the washer is white and It ‘ s Width is 125 cm , it ‘ s length 132 cm , and it ‘ s depth is 174cm.OK, now let me move to the next point , the Product Detials（产品具体情况）

The corrosion（腐蚀，铁锈）resistant（抵抗，防腐剂）stainless（不锈的）steel（钢铁）washtub（洗衣盆）uses a tumbling（滚筒）action that is gentler（温和）on your clothes and requires far less water than traditional top-loading agitator（搅拌器）washers.An electronic touch sensitive（灵敏的）control pad makes for incredible（难以置信）ease（舒适）of use and style.Haier’s 5300 series Front-Load Washer is the end to your search for an efficient and eco-friendly washer. Finally , I want to talk about the Technology of the Haier Front –Load Washer HWF5300AW

There are seven points of advantages in the Technology

1.More Options(Haier′s Front-load washer can handle any load from delicate to heavily-stained clothes.The washer is custom programmable for up to 10 combinations of cycles , settings , and options for easy access to your favorite wash programs.2.AutomaticTemperature control(Measures and releases the prefect proportion of hot and cold water

achieve the ideal temperature for any cycle you choose , from extra hot sanitizing wash to energy saving tap cold.3.Sanitary cycle(The internal water heater revs up to this extra hot wash for disinfecting items you

need as germ-free as possible.4.Easy touch controls(Selection are clearly displayed in LED indicator lights on a touch-sensitive

control pad

5.Stainless steel drums(A corrosion-resistant , stainless steel wash basket provides a durable

surface that won′t chip from dropped coins or keys and extra gentle on delicate fabrics.6.Suspension system(The counteractive force ofHaier ′s extra strong suspension design keeps heavy loads

balanced to prevent the wash drum from hitting the inside of unit.It works as a shock absorber , controls tension , and lessens vibration for a quieter wash.7.5 compartment dispenser(Choose from liquid or powder detergent for pre-wash and main , as well

as liquid bleach or liquid optimum wash.That is all.And I hope you can have a clearer picture of the new model---.Haier Front –Load Washer HWF5300AW I am also sure that you now share my enthusiasm for the product and hopefully you will be 100% behind this model.Thank you for your time and attention..

第三篇：商英信函范本

商务英语感谢信如何书写？

感谢信是商务信函中经常出现的题材。商务交往中的应酬较多，受到了邀请，得到了对方热情的款待，或得到了他人的帮助、推荐、介绍，这些情境都需要写感谢信表达真诚的谢意。感谢信应注意一事一谢，篇幅要简短，措辞要自然，语气要诚恳。

写感谢信的自我检查注意点：

1．开头：简述写此信的目的是为了感谢某事（如感谢热心的款待、活动的精心组织或推荐起到了很关键的作用等）；

2．主要部分：特别指出由于对方的帮助，使自己所受到益处； 3．

结尾：表达希望继续合作、保持联络的愿望或有机会报答对方的承诺等。

英语感谢信范文一(Salutation)

Despite our pressing need for delivery and a lot of troubles caused to your loading work, at the last minute the ____(product's name)has been dispatched successfully.We appreciate so much your intense devotion to work and the firm stance of bearing clients' interest in mind and will understand if you would ask for some compensation accordingly.We are very grateful for all you have done for us and would like to recommend you to other companies.(Complimentary Close)英语感谢信范文二

（称谓）

我再次感谢您在此次法律纠纷中的支持和投入的精力。

我几乎无法表达这次胜诉我有多高兴。正如您所知，当时我的前途受到威胁。

我肯定会向我的熟人和朋友广泛地推荐您。

（结尾敬辞）

(Salutation)

I wish to express my gratitude once again to you for your generous support and great effort exerted in this legal dispute.I could hardly express my joyfulness about the victory of the lawsuit, which you are quite aware of, otherwise, would have caused great danger to my future.I will certainly recommend you widely to my acquaintances and friends.(Complimentary Close)如何书写一封英语邀请信？

邀请信可分为正式邀请信与非正式邀请信。通常应根据被邀请人的身份、亲疏关系来决定邀请信的语气和措辞。

写邀请信的自我检查注意点：

1．开头：简述将要举办的活动（如午餐会、晚宴、聚会、婚礼、生日庆祝，会议等）,点明举办此次活动的原由；

2．主要部分：邀请对方参加此次活动；详细说明活动的时间、地点、程序，如还有重要人物出席，可在邀请信中提及； 3．

结尾：表达希望被邀请人届时出席的愿望。

英语邀请信范文一

(Salutation)

Today we take as a special pleasure to have your company at our celebration for the opening of ____(place)branch shop.We hope that we could share this celebration with you and invite you to visit our shop to taste some delicious wine.You are warmly welcomed to visit us on ____(date), from ____(time A)to ____(time B).If your friends and acquaintances also take interest in our products, all of them are welcome.Looking forward to your visit.(Complimentary Close)英语邀请信范文二

(Salutation)

____(Date A)is my ____(figure)birthday, for which I would like to have a celebration and invite you and your wife to attend.Small cookies will be served on ____(date B)at ____(time A)and “real party” starts from ____(time)at restaurant ____.I would appreciate it if you could let me know of your decision before ____(date).(Complimentary Close)英语邀请信范文三

（称谓）

节日的氛围和令人愉悦的环境正适合专业人士聚会。我们十分重视如您一般的专业人士来访。我们的合作公司——这次展示的举办者十分高兴邀请您来参加于____（日期）____（时间）的聚会。

这个夜晚信息将非常丰富，您将经历一次简短的____（产品名称）演示，然后品评试用，并由我们的客服小组讲解全部的销售支持。您来吗？我们期待您能度过一个美好的晚上。

（结尾敬辞）(Salutation)

Festival moods and pleasant surroundings are just the best for professionals gathering.We always value so much a visit by professionals like you.The host for this show, our partner as well is very glad to have your company at the reception on ____(date)at ____(time).This night will be filled with an abundance of information.After watching a new-product, ____(product's name)presentation, you may have a trial taste and be briefed on the whole sales assistances by our Service Team.Will you be able to come? We look forward to spending a wonderful night with you.(Complimentary Close)

怎样写一封英语产品推介信？

推介信是产品推广的一种方式，推介信分三类：直销信、零售信和促销信。邮递是推介信传统的投递方式；传真则费用低，效率高；随着互联网的迅速发展，电子邮件也被广泛采用。

在写英文推介信时除了注意英文语言语法方面的问题外，还应自我检查以下几点：

1． 开头：引起阅件人注意； 2．

主要部分：唤起阅件人的兴趣；指出所推销的产品或服务；介绍产品或服务的优点；展示能使阅件人信服的推荐材料、媒体报导或资质证明等；

3．结尾：提供其他信息；指明进一步的联系的方式；利用附言重复重要内容。

英语产品推介信范文一

范文摘要：圣诞节来临之际向客户推荐产品。(Salutation)

We are marching with big steps towards the best time of the year: Christmas with surprises and the New Year's Eve with candle lights and sweet cookies.Are you racking your brain to find a special gift for yourself or for your best friend? We give ourselves this opportunity to recommend to you a special ____(product's name)for the occasion.Originating from ____(area), ____(product's name)has received market recognition based on its elegant design and confirmed high quality.Wish you enjoy the preparation time and gifts of the celebration!

(Complimentary Close)

英语产品推介信范文二

范文摘要：主动介绍新产品，报价，寄样品。(Salutation)

May we offer you a new type of ____(product's name)we have recently developed?

The unit price is USD___(figure)and the minimum order is ____(quantity A).You will be allowed a ____% discount for an order of ____(quantity B)or more.A sample is coming to you separately by air mail.We hope you will kindly examine the sample and put in an order soon.(Complimentary Close)问：我进公司两个多月了,起码也发了一百封开发信,可是几乎都象石沉大海一样,我很困惑,不知道是不是自己的开发信定得不好,不够吸引人,引不起人阅读的兴趣来?措辞方面一定也有不当.我很想请各位过来人指点一下,一般第一次写给客户的开发信，应该如何措辞? 要写得详细些好还是简单明了些好?标题应该用什么才不致于被人当作垃圾邮件删掉呢?

回答1：

Dear Mr.Jones:

We understand from your information posted on Alibaba.com that you are in the market

for textiles.We would like to take this opportunity to introduce our company and products，with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have

enclosed our catalog, which introduces our company in detail and covers the main products

we supply at present.You may also visit our online company introduction

at Http://xxxxxxxxxx.alibaba.com which includes our latest product line.Should any of these items be of interest to you, please let us know.We will be

happy to give

you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely，John Roberts

回答2：商务信函写作要点

写作商务信函并不要求您使用华丽优美的词句。所有您需要做的就是，用简单朴实的语言，准确的表达自己的意思，让对方可以非常清楚的了解您想说什么。围绕这一点，我们总结了几方面的内容，希望对您写作商务信函有借鉴作用。

每一封信函的往来，都是您跟收信人彼此之间的一次交流。人都是感性的，所以您需要在您的信函里体现感性的一面。然而很多人都有一种误解，以为写作商务信函就应该用一种特殊的“生意腔”，于是把一封本来应该是热情而友好的信函写得呆板而死气沉沉。他们宁愿写“Your letter has been received”，“Your complaint is being looked into”而不是“I have received your letter”或者“We are looking into your complaint”。其实我们简单的来理解一下，每次信函的往来不就是跟对方进行了一次交谈吗？只不过是把交谈的内容写到了纸上而已。多用一些简单明了的语句，用我/我们做主语，这样才能让我们的信函读起来热情，友好，就象两个朋友之间的谈话那样简单，自然，人性化。

想象一下，如果您由于无法准时交货而在电话上跟您的合作伙伴表示歉意时，您会怎么说？我想您会说“I am sorry we cannot deliver the goods today”。既然在电话中您会这样说，为什么在信件中要改成“It is regretted that goods cannot be delivered today”？放弃这种所谓的“生意腔”吧，让您的信也象谈话那样简单，自然，人性化。

由于您写的信函都是有其目的性的，所以您信函里所采用的语气语调也应该符合您的目的。在写之前先不妨仔细考虑一下，您写这封信函是想达到一个什么样的目的，您希望对收信人产生一种怎样的影响呢？是歉意的，劝说性的，还是坚决的，要求性的。这完全可以通过信函中的语气语调来表现。

不管是生活中的交往还是生意上的合作，真诚是最重要也是最基础的，所以您的信函也必须能够充分体现您的真诚。不管说什么，都要带着您的诚意去说。把写好的信函拿起来读一遍，确保如果此时对方正在电话中与您通话，他一定能够感受到您的自然和真诚。

跟您一样，您的合作伙伴们每天都要阅读大量信函文件。所以，信函一定要写得简明扼要，短小精悍，切中要点。如果是不符合主题或者对信函的目的不能产生利益的内容，请毫不留情的舍弃它们。因为这些内容不仅不能使交流通畅，反而会混淆视听，非但不能让读者感兴趣，反而会让他们恼火，产生反感。

我们这里所说的礼貌，并不是简单用一些礼貌用语比如your kind inquiry, your esteemed order等就可以的。而是要体现一种为他人考虑，多体谅对方心情和处境的态度。如果本着这样的态度去跟别人交流，那么就算您这次拒绝了对方的要求，也不会因此失去这个朋友，不会影响今后合作的机会。

特别要注意，当双方观点不能统一时，我们首先要理解并尊重对方的观点。如果对方的建议不合理或者对您的指责不公平时，请表现一下您的高姿态，您可以据理力争，说明您的观点，但注意要讲究礼节礼貌，避免用冒犯性的语言。

还要提醒一点，中国人有句话叫做“过犹不及”。任何事情，一旦过了头，效果反而不好。礼貌过了头，可能会变成阿谀奉承，真诚过了头，也会变成天真幼稚。所以最关键的还是要把握好“度”，才能达到预期的效果。

就象前面提到的，要用简洁朴实的语言来写信函，让您的信函读起来简单，清楚，容易理解。用常见的单词，避免生僻或者拼写复杂的单词。一个单词可以表达，就不要用词组。多用短句，因为短句更容易理解。少用“and”，“but”，“however”，“consequently”这些让句子变得冗长的连词。在同一封信函里，不要使用多个相同含义的单词。比如，您前面写了“goods have been sent”，那后面再提到这件事时就不要再用其他单词如“forward”“dispatch”等。因为这样写会误导您的读者无谓地去考虑这些词之间是否另有含义。

当涉及到数据或者具体的信息时，比如时间，地点，价格，货号等等，尽可能做到精确。这样会使交流的内容更加清楚，更有助于加快事务的进程。

请在邮件中写上对方公司的名称，或者在信头直接称呼收件人的名字。这样会让对方知道这封邮件是专门给他的，而不是那种群发的通函，从而表示对此的重视。当然，如果您无法确定收信人的名字，那就在称呼一栏里写“Dear Sirs” or “Dear Sir or Madam”。

前面我们说过，商务信函不需要用华丽的词句。根据西方的语言习惯，他们更愿意使用简练而朴实的语言。所以当我们跟西方人进行商务沟通时，也要尽量避免华丽复杂的词句。比如“We look forward to a bright and glorious future of cooperation”，就不如直接写成“We hope to have the opportunity to work together with you in the future.”，这样才更加符合西方人的语言习惯。

给买家的回复，千万要迅速及时。因为买家通常只看最先收到的几封回复，从中去选择合适的供应商。如果您的回复不够及时，就可能因为抢不到先机而失去商机。

这一点是特别针对写电子邮件的。也许很多人都没有意识到，事实上，E-mail的标题是很重要的一个部分，您的邮件给对方的第一个印象就是通过标题来完成的。如果标题没有内容，看起来象群发的垃圾邮件的话，很多买家就会直接删除。比如这样的标题“How are you?”，“Can we work together?”，建议您改成“Proposal: Bright Ideas Imports--Zhejiang Textile’s Partnership Opportunity”或者“Introduction: Our Product Offerings for Bright Ideas Imports.”这样您的邮件会显得更加专业。

写完之后，一定要检查。最基本是要确保拼写和语法正确，然后检查一下您所提供的事实，数据等是否有错。我们都会犯错，但即使在您的信函里有一个极小的失误，也可能会破坏您在沟通方面的可信度，并使人对您表达的其他信息投下怀疑的阴影。

回答3：

可能你的prospects都不感兴趣吧，这种情况好多人都遇到的。第一次给人家写信，正规的格式还是应该有的，尤其是英国的客人。首先要说明来意，包括你通过什么途径知道他们公司和地址的,这一点很重要，不要让人家觉得你来路不明，否则第一印象就大打折扣了。其次，突出重点，简单介绍你的公司，不要罗里罗嗦的，如果你们有自己的网站，告诉他网址，他可以仔细看。最后注意一下信尾的敬语，虽然外国人对中国人的英语要求不会高，但是写得地道一点印象也自然会好一点。

除了上面的写信技巧外，我想发出去的信没有回头也可能有网络的原因，因为国外好多国家都对中国的IP地址发过去的邮件全都当垃圾邮件处理，你的邮件对方可能根本没收到就被对方的服务器删掉了，这个你就要查查你的网络服务商的邮箱系统是否是可靠的。

环球网校

中大网校

第四篇：商英问答

U5

1.Four criteria for making investment decisions income growthsafetyliquidity

2.Structure of Financial Markets Primary MarketSecondary Market Organized Securities Exchanges

Over-the-Counter Markets

3.The Investment Portfolio

A major concern is diversification.One way to diversify is by investing in securities from

unrelated industriesAnother way is by investing in securities from other

．

countrieswith higher returns from faster，which can balance lower returns in one country

—growing areas． Unit6

1.what are the relationship between the world and the volume of international tradeSlower world economic output slows the volume of？

international trade2.why international trade take place?，and higher output spurs greater trade.（trade?Why it is costly for a country to engage in international Competition from abroad）

Asset movement

Exchange rate fluctuation

Risks(Political, economic, …)3.please illustrate the economic benefits that international

trade brings to people.to engage in international trade?（Why it is beneficial for a country Opens doors to new entrepreneurial opportunity）

Provides a greater choice of goods andAn important engine for job creation 4.how does Ricardo

services differ from the theory of absolute advantage?

’s theory of comparative advantage A person has an absolute advantage over another if that person

A person has a comparative advantage over another if that personthan the other person’5.why certain nations specialize in producing products or ’s opportunity cost（比较机会成本）commodities?

6.why were Leontief paradoxical?

‘s empirical results considered to be Factor proportion theory considers a countryfactors to be homogeneous 7.will you name some international business methods? –particularly labor.’s production What are their main advantages?

International trade(a relatively conservative approach to penetrate markets, or to obtain supplies at a low cost.minimal risk), licensing(Helps the home firm since it does not have to set up

a complete production and distribution network.), franchising ,joint ventures(Can improve the image, risks.Access to important local information without the costshare costs and of buying a company), acquisitions of existing operation, establishing new foreign

subsidiaries.8.How did countries implement mercantilism?  It asserts that it is in a country’s best

interest to maintain a trade surplus, to  export more than it imports.It advocates government intervention to

achieve a surplus in the balance of trade.Tariffs It acquired less-developed territories to

Quotas

serve as sources of inexpensive raw

materials and as market for higher—

finished goods

priced 9.Factor proportions can be impacted by

1.2.3.trade barriershuman resource natural resources

10.Licensing costs much lesser in terms of the initial investment and ongoing charges.A franchising business may require you to pay royalty every time a profit is made, a licensing opportunity does not demand such an expense.11.Joint Ventures Can improve the image,and risks

share costs

 Access to important local information

without the cost of buying a company

 Need to share control with the local

12.Acquisitions of Existing Operations partners

 full control over their foreign businesses

and to quickly obtain a large portion offoreign market share



investment and operation risks partial international acquisitions are13.Establishing New Foreign Subsidiaries safer than full international acquisitions

 Operations can be adjusted exactly to

 satisfy the firm’s needs

Less investment amount reap the rewards after a comparatively

long time

Unit7

1.what are the arguments of the governments to intervene international trade?

Protecting jobs, preserving national security, responding to other nationInfant industry argument, protection of national identity.s’ unfair trade practice.2.what are the government policies that may enhance trade?

Subsidies 3.what are the major methods used by the governments to,exporting financing , foreign trade zones.restrict international trade?

Tariff content requirements, currency controls.non-tariff barriers such as quotas, embargoes, local 4.what are purpose of the governments to levy tariffs upon goods imported or exported?

Tariffs are a way of protecting domestic producers of a product.Tariffs are a source of government revenue.5.what round of negotiation?

achievements did GATT make in the Uruguay Further reduce barriers to merchandise trade, the negotiations modified the original GATT treaty in several important ways.Agreements on services, intellectual property , and agricultural subsidies were achieved.6.what are the main goals of To help the free flow of trade , to help negotiate furtherWTO?

opening of markets, and to settle trade disputes between its members.7.Methods of Promoting Trade

Subsidies

Export FinancingForeign Trade Zones Unit 8

1.What information can we get from a country's balance of payments?

imports, tourist expenditures, purchases and sales of shippingThese transactions include merchandise exports and

and insurance services, interest and dividends received or paid abroad, purchases and sales of financial or real assets aboard, and so on.2.In what circumstances does a country have a balance of payments deficit,and balance of payments surplus?

a trade deficit.If the debits exceed the credits,then the country is runninga trade surplus.If the credits exceed the debits,then the country is running 3.How can a large balance-of-payments surplus contribute to the country's inflation rate?

4.What are factors that may affect the balance of trade?international trade imbalances;it is possible a country'sIt is possible to a floating exchange rate could correct any currency will remain stable or appreciate even when it has a balance of trade deficit.5.Is weak home currency a perfect solution to its balance of trade?

foreign competition in response to exchange rate

No.Because: 1 the possibility of a revised pricing policy by movements,2 currency of some other countries may have also weakened,3 international trade transactions are prearranged and cannot be immediately adjusted.6.Why a Weak Home Currency Is Not a Perfect Solution?

 The possibility of a revised pricing policy

by foreign competition in response to exchange rate movements．

 Currencies of some other countries may

have also weakened. International trade transactions are

prearranged and cannot be immediately adjusted．

7.A credit records a transaction reducing assets or increasing liabilities.贷方记录资产的减少，负债的增加。

A credit arises from the sale of goods, or reserve assets and reflects inflows of funds.A debit records a transaction increasing assets or reducing liabilities.A debit arises from the purchase of goods, or reserve assets and reflects outflows of funds.8.Correcting a Balance of Trade Deficit

A deficit in a country’s balance of wade suggests that the country is spending a greater amount of funds on foreign products than it is receiving from exports to foreign countries

U9.Under a floating rate system

 Appreciation Depreciation

Under a fixed rate system

Revaluation

Devaluation

2.The importer can reduce the exchange rate risk in many

ways:

 The importer might choose to buy the

 foreign currency on the transaction day.The importer simply wait until the funds

are needed and then purchase them in  the spot marketThe importer buy the foreign currency

．

forward for delivery on the Value Day．

3.The Monetary Approach

• A loose monetary policy : high domestic

inflation and an depreciating currency

• A tight monetary policy : low domestic

inflation and an appreciating currency

u10.1.It is important to identify the major problems that exporters often face: ．

develop a master international marketing plan before Failure to obtain qualified export counseling and to starting an export business

． ．overcome the initial difficulties and financial

Insufficient commitment by top management to requirements of exportingselecting overseas agents or distributors．3．Insufficient care in

．market booms ．Neglecting the export business when the domestic

．basis with their domestic counterparts.．Failure to treat international distributors on an equalcountries．Unwillingness to modify products to meet other

’regulations or cultural preferencesin locally understood languages．Failure to print service，sales

．，and warranty messagescompany or other marketing intermediary when the．Failure to consider using of all export management company does not have the personnel to handle specialized export functions.2.To establish a successful export strategymust，management  ： Assess the companyexamining its opportunities and resources’s export potential by

． Obtain expert counseling on exporting．

 3.E-commerceSelect a market or marketsFormulate and implement an export strategy． ． is easy to start

it provides faster and cheaper delivery of，informationit provides quick feedback on new products，it helps to improve customer service，it is available to a global audience，it helps establish electronic data interchange，(EDI)with both suppliers and customers．

3..There are two basic types of imports:

(1)those that provide industrial and consumer goods and services to individuals and companies that are not related to the foreign experter,and(2)those that provide intermidiate goods and services to companies that are part of the firm’s global supply chain.4..those documents are of two different types :

(1)those that determine whether customs will release the shipment ,and(2)those that contain information for duty assessment and statistical purposes.

第五篇：adwuetn英_语四级高频词组

、|

!_

一个人总要走陌生的路，看陌生的风景，听陌生的歌，然后在某个不经意的瞬间，你会发现，原本费尽心机想要忘记的事情真的就这么忘记了..1．随着经济的快速发展with the rapid development of economy

2．人民生活水平的显著提高/ 稳步增长the remarkable improvement/ steady growth of people’s living standard

3．先进的科学技术 advanced science and technology

4．面临新的机遇和挑战 be faced with new opportunities and challenges

5．人们普遍认为 It is commonly believed/ recognized that„

6．社会发展的必然结果 the inevitable result of social development

7．引起了广泛的公众关注 arouse wide public concern/ draw public attention

8．不可否认 It is undeniable that„/ There is no denying that„

9．热烈的讨论/ 争论 a heated discussion/ debate

10.有争议性的问题 a controversial issue

11．完全不同的观点 a totally different argument

12．一些人 „而另外一些人 „ Some people„ while others„

13.就我而言/ 就个人而言 As far as I am concerned, / Personally,14．就„达到绝对的一致 reach an absolute consensus on„

15．有充分的理由支持 be supported by sound reasons

16．双方的论点 argument on both sides

17．发挥着日益重要的作用 play an increasingly important role in„

18．对„必不可少 be indispensable to „

19．正如谚语所说 As the proverb goes:

20．„也不例外 „be no exception

21．对„产生有利/不利的影响 exert positive/ negative effects on„

22．利远远大于弊 the advantages far outweigh the disadvantages.23．导致，引起 lead to/ give rise to/ contribute to/ result in

24．复杂的社会现象 a complicated social phenomenon

25．责任感 / 成就感 sense of responsibility/ sense of achievement

26.竞争与合作精神 sense of competition and cooperation

27.开阔眼界 widen one’s horizon/ broaden one’s vision

28．学习知识和技能 acquire knowledge and skills

29．经济/心理负担 financial burden / psychological burden

30．考虑到诸多因素 take many factors into account/ consideration

31.从另一个角度 from another perspective

32．做出共同努力 make joint efforts

33.对„有益 be beneficial / conducive to„

34．为社会做贡献 make contributions to the society

35．打下坚实的基础 lay a solid foundation for„

36．综合素质 comprehensive quality

37．无可非议 blameless / beyond reproach

39．致力于/ 投身于 be committed / devoted to„

40.应当承认 Admittedly,41．不可推卸的义务 unshakable duty

42.满足需求 satisfy/ meet the needs of„

43．可靠的信息源 a reliable source of information

44．宝贵的自然资源 valuable natural resources

45．因特网 the Internet（一定要由冠词，字母I 大写）

46．方便快捷 convenient and efficient

47．在人类生活的方方面面 in all aspects of human life

48．环保（的）environmental protection / environmentally friendly

49．社会进步的体现 a symbol of society progress

50．科技的飞速更新 the ever-accelerated updating of science and technology

51．对这一问题持有不同态度 hold different attitudes towards this issue

52．支持前/后种观点的人 people / those in fovor of the former/ latteropinion

53．有/ 提供如下理由/ 证据 have/ provide the following reasons/ evidence

54．在一定程度上 to some extent/ degree / in some way

55.理论和实践相结合 integrate theory with practice

56.„必然趋势 an irresistible trend of„

57．日益激烈的社会竞争 the increasingly fierce social competition

58．眼前利益 immediate interest/ short-term interest

59．长远利益.interest in the long run

60．„有其自身的优缺点 „ has its merits and demerits/ advantages and disadvantages

61．扬长避短 Exploit to the full one’s favorable conditions and avoid unfavorable ones

62．取其精髓，取其糟粕 Take the essence and discard the dregs.63．对„有害 do harm to / be harmful to/ be detrimental to

64．交流思想/ 情感/ 信息 exchange ideas/ emotions/ information

65．跟上„的最新发展 keep pace with / catch up with/ keep abreast with

the latest development of …

66．采取有效措施来„ take effective measures to do sth.67．„的健康发展 the healthy development of „

68．有利有弊 Every coin has its two sides.No garden without weeds.69．对„观点因人而异 Views on „vary from person to person.70．重视 attach great importance to„

71．社会地位 social status

72．把时间和精力放在„上 focus time and energy on„

73．扩大知识面 expand one’s scope of knowledge

74．身心两方面 both physically and mentally

75．有直接/间接关系 be directly / indirectly related to„

76.提出折中提议 set forth a compromise proposal

77.可以取代 “think”的词 believe, claim, maintain, argue, insist, hold the opinion/ belief that

78．缓解压力/ 减轻负担 relieve stress/ burden

79．优先考虑/发展„ give(top)priority to sth.80．与„比较 compared with„/ in comparison with

81.相反 in contrast / on the contrary.82．代替 replace/ substitute / take the place of

83．经不起推敲 cannot bear closer analysis / cannot hold water

84．提供就业机会 offer job opportunities

85.社会进步的反映 mirror of social progress

86．毫无疑问 Undoubtedly, / There is no doubt that„

87．增进相互了解 enhance/ promote mutual understanding

88．充分利用 make full use of / take advantage of

89．承受更大的工作压力 suffer from heavier work pressure

90．保障社会的稳定和繁荣 guarantee the stability and prosperity of our society

91．更多地强调 put more emphasis on„

92．适应社会发展 adapt oneself to the development of society

93．实现梦想 realize one’s dream/ make one’s dream come true

94.主要理由列举如下 The main reasons are listed as follows:

95.首先 First，Firstly，In the first place, To begin with

96．其次 Second, Secondly, In the second place

97.再次 Besides，In addition, Additionally, Moreover, Furthermore

98.最后 Finally, Last but not the least, Above all, Lastly,99.总而言之 All in all, To sum up, In summary, In a word,100．我们还有很长的路要走 We still have a long way to go